About Us


Feed Informer lets you aggregate, parse, mix and syndicate RSS and Atom feeds. It also provides tools to convert feeds to web widgets ready to be published on almost any web page.

With Feed Informer, you can:

  • combine multiple feeds into a single feed we call "digest" (Atom and RSS)
  • filter RSS and Atom feeds by keywords and key phrases
  • convert RSS to Atom, and vice versa
  • syndicate your digests' content
  • turn your digests in RSS or Atom formats into web widgets easy to embed on your site and anywhere around the web
  • style your widgets to make them blend into any web page design perfectly
  • publish widgets in a variety of output formats, including HTML, Javascript, Flash and PDF
  • share your widgets with anyone you want.


Feed Informer started life as Feed Digest, which was initially conceived, developed, funded, and designed by Peter Cooper, an English developer and entrepreneur. In September 2005, Curious Office Partners made an investment into Feed Digest securing its future. In August 2007, Feed Digest was sold to its new owners, Informer Technologies, Inc., and in 2008 rebranded to Feed Informer.


Feed Digest's predecessor was RSS Digest, a popular service with almost 10,000 registered users and 1 million requests per day. RSS Digest was built to solve the developer's own problem, namely to put his del.icio.us links onto his weblog and have them update automatically for visitors to enjoy.

How RSS Digest Hit It Big

A prototype was released, which was designed to deal with up to 50,000 requests per day. It worked so well that it was launched as a proper service to the community, and suddenly had to deal with a lot of public interest. After a few weeks it became clear 50,000 requests per day wouldn't cut the mustard, so "RSS Digest 2", a complete rearchitecture of RSS Digest, was developed. RSS Digest 2 launched in January 2005, and scaled up to a million requests per day.

How Feed Digest Was Named

Feed Digest was originally called "RSS Digest 3", but in May 2005 we decided that the industry had settled on "feed" as a term for what RSS Digest was handling, and that RSS was no longer the only popular syndication format on the Web. The "Feed Digest" name was born. After building the base technology, the daemon, the crawler, and all of the "techie" bits, we moved to developing the most user-friendly front end we could. The framework of choice was Ruby on Rails, and we think it's turned out pretty well!