For nearly 13 years, he advocated for broadcast television and radio as a member of the NAB's Media Relations and Communications corps. Since the start of 2024, he has been aligned with ACA Connects. Now, he's penned an opinion piece...
Google's new AI Mode delivers "query fan out" search results. The term is new, but the concept is not. The post SEO for Google’s AI Fan-Out Results appeared first on Practical Ecommerce .
Ask any salesperson with some gray hairs if cold calling works, and they’ll probably tell you to smile and dial. That’s because cold calling indeed “works.” If you spend enough time calling, you’ll book a meeting. With enough meetings,...
Michael Simpson purchased Discount Catholic Products in 2021. He runs the business with his wife, sister-in-law, and kids. The post Faith, Family, and Ecommerce appeared first on Practical Ecommerce .
DHL's "2025 E-Commerce Trends Report" is a doozy at 78 pages, summarizing its global survey of 24,000 consumers. The post Charts: Global Ecommerce Trends Q1 2025 appeared first on Practical Ecommerce .
When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one...
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically.
B2B sales is a fun experience for me. I get to interact with different people, understand their personalities, and see how they perceive things. I try my best to help solve their challenges while also making a profit for my company and,...
The GAB Radio Talent Institute returned to Grady College of Journalism and Mass Communications at the University of Georgia in Athens, Ga., on May 12-17, while the inaugural Illinois Broadcasters Foundation’s Audio Media Career Academy...
My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the...
Winners of the 2025 Radio Mercury Awards were announced this evening at the 34th annual awards presentation held at SONY Hall in New York. The awards show was also live streamed, courtesy of Hubbard Radio. Getting the Best of Show award?...
FICO is launching new credit scores that incorporate buy-now-pay-later loans, possibly influencing the behavior of consumers, providers, and merchants. The post BNPL Loans to Impact Credit Scores appeared first on Practical Ecommerce .
"To be a competent speaker, you don’t need to be charismatic," says public speaking coach Rosemary Ravinal. "You don’t need a booming voice. You don’t need to be flawless. You need three elements." Learn what those three elements are in...
Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than constraint create outstanding low-budget advertising campaigns.
Summer is the right time to analyze last year's Q4 results for sales trends, campaign performance, and operational missteps. The post Summertime Prep for Holiday Selling appeared first on Practical Ecommerce .
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.
Streamline Publishing's Radio Ink Magazine is joining forces with the NAB to present the 2025 Radio Wayne Awards at NAB Show New York in October. Now in its 33rd year, the Radio Wayne Awards are the industry’s longest-running and most...
The Media industry has announced 4,107 cuts so far in 2025, down 51% from the 8,410 cuts announced in the first five months of last year. The News category, which includes broadcast, digital, and print, has also seen a significant dip in...
AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a strategic integration of their services....
Jack Oswald transformed his frustration with inferior tennis gear into Cancha, a direct-to-consumer business selling athletic and travel bags. The post Pro Tennis Player Pivots to Ecommerce appeared first on Practical Ecommerce .
Per a new McKinsey survey, Americans are wary of tariffs and are lowering spending accordingly. The post Charts: U.S. Consumer Outlook Q2 2025 appeared first on Practical Ecommerce .
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”
If you’re looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Although I wasn’t well-versed in the subject going...
Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of...
Calendars, planners, to-do lists. These are just a few of the tools we use to stay on top of our day-to-day activities. But how can you stay on top of your sales activities? With sales activity trackers.
Busy owners and team members are supposed to take time off in the summer. Here are 10 books to help rest, rejuvenate, and reduce stress. The post 10 Books on Slowing Down, Stepping Away appeared first on Practical Ecommerce .
I’ve made over 11,000 cold calls. I’ve booked 335 meetings, closed over $287k at a startup company and $40m in an enterprise multinational company, and saw what works. I’ve also seen what burns out reps fast. I remember one call early in...
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect...
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”
With 66% of marketers globally using artificial intelligence in their roles , it's no longer a matter of if you should use AI but how . How are other marketers (and your competition) using AI? How can you use AI ethically?
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do.
All kinds of economic changes affect businesses, whether full-blown recessions or market fluctuations. Unfortunately, financial uncertainty can cause companies to fail entirely, but it’s possible to push through the storm and succeed.
Can Google Ads improve on its 6:1 return on ad spend? With hyper-contextual ads in AI Overviews, it's possible. Discover what you need to know — including how to optimize your AI Overview ads — now! The post Google Ads + AI Overviews:...
With over 2 billion monthly active users and features like shoppable posts, Instagram is a powerful channel for businesses. But here’s what I’ve experienced firsthand: Unless you’re a household name, growing an Instagram following is...
This week's rundown includes rollouts for AI-powered storefronts, B2B payments, generative AI content, email marketing, stablecoin payments, returns, product information management, and more. The post New Ecommerce Tools: July 3, 2025...
This week's rundown features new tools for video, cross-border payments, agentic commerce, shipping, point-of-sale, live video shopping, ecommerce platforms, reverse logistics, and post-purchase upsells. The post New Ecommerce Tools:...
This is the agenda, and these are the speakers, you can’t afford to miss at next week’s Hispanic Radio Conference. We all have regrets – don’t let missing this be one of them.
To be honest, when I hear the word “agent,” the first thing that comes to my mind is a slick, fast-moving character in an action thriller clad in all black and getting things done with scary efficiency and great hair.