http://feed.informer.com/digests/HZBAADAGD4/feeder BREAKING NEWS: Advertising Respective post owners and feed distributors Tue, 04 Jun 2013 13:06:05 +0000 Feed Informer http://feed.informer.com/ https://www.adweek.com/media/alphabet-grows-search-and-youtube-revenue-by-double-digits-amid-increased-competition/ Adweek Feed urn:uuid:4b4a7e58-32ba-8f88-cbb2-67672e00038e Thu, 25 Apr 2024 22:14:36 +0000 Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase and the most the company's search revenue has grown in two years. Google once again branded itself... https://www.adweek.com/brand-marketing/insights-from-taco-bell-cmo-taylor-montgomery/ Adweek Feed urn:uuid:4a18fae6-82cb-c21a-0466-04ec58ce94b0 Thu, 25 Apr 2024 19:41:07 +0000 On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand management. Recorded live during ADWEEK's Social Media Week event in New York, they discuss Montgomery's early career at Procter &amp; Gamble, which provided him... https://www.adweek.com/creativity/techmagic-podcast-balancing-innovation-and-personal-data-protection/ Adweek Feed urn:uuid:8baaa2d6-2562-e3fa-692f-313bddf39fb4 Thu, 25 Apr 2024 18:06:51 +0000 Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. Discover the potential of brain implants for artificial... https://www.adweek.com/brand-marketing/leading-brand-transformation-a-masterclass-with-doug-zarkin/ Adweek Feed urn:uuid:e7ee8ab1-f9fb-1932-2d0c-2cf92218669a Thu, 25 Apr 2024 17:25:21 +0000 Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the... https://www.adweek.com/brand-marketing/sports-bra-womens-sports-ohanian/ Adweek Feed urn:uuid:559f91dd-7901-c551-233a-22fa668b8045 Thu, 25 Apr 2024 16:16:24 +0000 Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to come together and watch underscreened sporting events. In February 2022--before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago... https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=B7D029C2-8803-48BF-ABD2-BF5EB6D75ED4 IAB SmartBrief urn:uuid:ac822be7-854e-6d2b-5377-4d7e847f5877 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">The IAB and Media Rating Council, in collaboration, have released their AR Measurement Guidelines to establish clear and cons&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=B7D029C2-8803-48BF-ABD2-BF5EB6D75ED4">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=48709183-57E9-43EB-B604-6A663F059003 IAB SmartBrief urn:uuid:e06b7e28-8038-0a03-8c52-bec7e3710106 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">"Product seeding," like the brightly colored branded sweatsuits Poppi sent to influencers, can help drive brand awareness eve&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=48709183-57E9-43EB-B604-6A663F059003">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=36CF7F6A-70CE-46E7-B1A1-CD30E469B6D2 IAB SmartBrief urn:uuid:fe97a87a-2153-69e1-c508-731fda3cbeeb Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=36CF7F6A-70CE-46E7-B1A1-CD30E469B6D2">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=905418AE-D1EC-4D67-9E2B-3CB10173810A IAB SmartBrief urn:uuid:0280b978-a739-e123-feb4-0d63b027f7d6 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">People watched the average TikTok video roughly 23,000 times more than the average Instagram Reels clip and more than double &nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=905418AE-D1EC-4D67-9E2B-3CB10173810A">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=2FCE189A-CC62-4A9E-A0F2-7483951D2128 IAB SmartBrief urn:uuid:83005be7-7950-169b-c868-5b8e75fdbe97 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">Ad Age revealed the winners of its 2024 Creativity Awards, including Mischief's Greg Hahn, who was awarded Chief Creative Off&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=2FCE189A-CC62-4A9E-A0F2-7483951D2128">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=E3F9ED2F-DDA0-4A72-8717-26628592C6E0 IAB SmartBrief urn:uuid:3c0a9134-efa5-e8d9-753f-ca1c7875926b Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">Fast-casual chain Chopt Creative Salad has created a new loyalty app for members of its Chopt Rewards program, which offers t&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=E3F9ED2F-DDA0-4A72-8717-26628592C6E0">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=AFDA5506-41BB-428C-B206-9E34FDF6F7B9 IAB SmartBrief urn:uuid:f544b0ff-3624-1d6e-8f2f-b8c8a5b2776b Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">Deutsch created a TikTok campaign for Band-Aid, which stars Disney actress Skai Jackson, who appeared in a spot for the brand&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=AFDA5506-41BB-428C-B206-9E34FDF6F7B9">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=0651F11F-0025-49DE-ADA8-92CD5C746990 IAB SmartBrief urn:uuid:517c1969-0844-00f5-72c2-b33f11750503 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">Fast-casual restaurant chain Cava is working with media agency Levelwing to increase brand awareness through a digital-first &nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=0651F11F-0025-49DE-ADA8-92CD5C746990">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=B3FF1BBE-88F4-42A6-8E3C-E0E7AE128D70 IAB SmartBrief urn:uuid:99fc164c-1446-ccc8-4549-263a4a6b19d7 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">Jovan Protic of Ringier Axel Springer Polska looks at how Meta has launched its AI chatbot on the heels of ChatGPT in what so&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=B3FF1BBE-88F4-42A6-8E3C-E0E7AE128D70">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=E5EAF67D-BDDE-4BDE-B3B9-F66D5E940D71 IAB SmartBrief urn:uuid:1feeec08-f34e-0ae7-2e7c-d9ab64fdc004 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">Now more than ever, it is crucial to prepare your organization's talent for the rapidly changing digital media ecosystem and &nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=E5EAF67D-BDDE-4BDE-B3B9-F66D5E940D71">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=51732BA8-1AF7-49E7-BFF5-4B77D0D939BB IAB SmartBrief urn:uuid:0ef60d15-0ed1-ef3e-0820-e75970419d02 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">In the rapidly evolving landscape of digital advertising, the convergence of commerce and creativity is revolutionizing the w&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=51732BA8-1AF7-49E7-BFF5-4B77D0D939BB">More</a>-&nbsp;</div> https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=CC81D4F0-C7BC-4094-A467-C34FD7C0BB43&copyId=11BCEF08-EEEE-4147-84E6-4E9FF5B19522 IAB SmartBrief urn:uuid:262fd1b4-8439-c5b9-46c7-9a2ee6a88708 Thu, 25 Apr 2024 15:22:29 +0000 <div style="clear:both;margin:20px auto;color:#666;">Don Wright, editorial cartoonist, Pulitzer Prize winner 1934-2024 https://www.adweek.com/convergent-tv/wbd-first-party-data-platform/ Adweek Feed urn:uuid:15abcd86-0921-5ac2-7445-bb6209ff3142 Thu, 25 Apr 2024 15:00:00 +0000 Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to create seamless campaign planning, activation and measurement across the company's portfolio. In addition, the new first-party data... https://www.adweek.com/brand-marketing/taika-waititi-and-future-bring-luxury-with-a-twist-to-belvedere-ad/ Adweek Feed urn:uuid:9bf14cc6-3437-d56f-5277-4cbd7f61be76 Thu, 25 Apr 2024 13:30:00 +0000 Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of... https://www.adweek.com/convergent-tv/digital-video-pass-linear-ad-spend/ Adweek Feed urn:uuid:67265061-5d6e-05d4-730e-c1ac2d5dc49b Thu, 25 Apr 2024 12:30:00 +0000 When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend &amp; Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video... https://www.adweek.com/commerce/best-buy-and-cnet-are-combining-their-ad-inventory/ Adweek Feed urn:uuid:a1f49365-7fb4-11fb-66b0-c3055769ac15 Thu, 25 Apr 2024 12:00:00 +0000 Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads... https://www.adweek.com/performance-marketing/consumer-relationships-financial-incentives-zero-party-data/ Adweek Feed urn:uuid:70e80461-562d-b889-6c46-2f6115497622 Thu, 25 Apr 2024 10:55:00 +0000 One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers--typically because that customer actually wants to hear from the brand, and often because there... https://rbr.com/the-agency-perspective-on-hispanic-radio-learn-here/ Radio & Television Business Report » Adbiz urn:uuid:eb9d77d8-2ba0-3a9b-0d4b-c07fd408ab20 Wed, 24 Apr 2024 18:30:24 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Screenshot-2024-04-24-142411-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />What Hispanic radio needs to know about growing their share of the market with agencies and where the opportunities and the challenges lie remains integral to achieving ROI growth and combating those pesky "macroeconomic headwinds." Learn about the fresh opportunities that could be awaiting you at the 2024 Hispanic Radio Conference. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Screenshot-2024-04-24-142411-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><p>At the 2023 Hispanic Radio Conference in Doral, Fla., <strong>HRN Media Network</strong> President <strong>Clark Logan</strong> sat down with Horizon Media Senior Audio Investor <strong>Natalie Henderson</strong> for a wide-ranging and provocative conversation that provided insight from the agency perspective on the evolution and state of Hispanic radio today.</p> <p>What Hispanic radio needs to know about growing their share of the market with agencies and where the opportunities and the challenges lie remains integral to achieving ROI growth and combating those pesky &#8220;macroeconomic headwinds.&#8221; Learn about the fresh opportunities that could be awaiting you at the <a href="http://www.hispanicradioconference.com" target="_blank" rel="noopener"><strong>2024 Hispanic Radio Conference</strong></a>.</p> <p>On June 12-13 at the Marriott San Antonio Airport in San Antonio, Tex., opened two years after a full-scale conversion from a Holiday Inn, Logan returns with Henderson and <strong>Mark Mandell</strong>, Director of Audio for IPG Media Brands.</p> <p>Mandell works on holding company-level partnerships and strategies for the audio space. As such, he is involved with national clients across Initiative and UM and local clients across all IPG agencies.</p> <p><img decoding="async" class="alignleft" src="https://ci3.googleusercontent.com/meips/ADKq_NY83ye9fOs_ml8yyhq1haTxLZ1FAPSC7yqSnQ2ldqB9McMPg4VGt4Gxbxvi2mCufpAbRAjNMy2NGGM_snN6zNvdBaTnbiDSEkWkdZapiCkGA_RQHwCA2DW0jYx1wxaxmG8idfAHwgtjr57PKFwk=s0-d-e1-ft#https://streamlinepublishingrbr.imgus11.com/public/32f1e2325f9bcd3bed2a68c16bc4dd74.jpeg" />Henderson began her career on the promotions team at Cox Media Group&#8217;s WBAB-FM and WBLI-FM in Nassau-Suffolk, N.Y. From there, she joined Horizon’s promotions department, where she crafted hundreds of successful local and national experiential opportunities for clients. In her current position, Henderson leads broadcast and digital audio strategy and investment for retail, insurance, and tune-in brands. Her expertise on the audio landscape has led to innovative thinking and successful delivery that exceeds her clients’ goals and proves audio’s effectiveness.</p> <p><img decoding="async" class="alignright" src="https://ci3.googleusercontent.com/meips/ADKq_NaF-3tY6DlOwZgTCE28sIZ2ylaxn-Sh1Er-ztLt5ZqsJmWsZxx2KtgfXcNWErzoSsR39lnH0-9pjwf5ndlC3DsxwVi2Da_r2-Ljjd1V8C0-fyuAvK3OEj8jqnoyBNSLaywuJt2AalLrCa8d-K6p=s0-d-e1-ft#https://streamlinepublishingrbr.imgus11.com/public/3bf565edfd5ec08321d53ff6a804871b.jpeg" alt="" width="110" height="145" />Mandell has been working in the business for 16-plus years and is currently the liaison between the Hispanic Radio Coalition and IPG. Mandell is able to steward clients based on needs with innovation in the audio space and different ways of viewing how audio can work. He is also an avid sports and music fan — always happy to talk audio at a game or in between acts at a concert.</p> <hr /> <h4><strong>JOIN THE CONVERSATION IN THE ALAMO CITY THIS SUMMER!</strong></h4> <h4>Celebrating 15 years, the Hispanic Radio Conference is an annual opportunity for in-person networking and sharing ideas in a multi-platform, multicultural world. For more information about the conference, which takes place on June 12-13 in San Antonio, visit the <a href="https://streamlinepublishingrbr.lt.emlnk9.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkY=&amp;sig=Ki78mM3VTNtZSFDnLDadapqf6aLcsmbBT2AcbDYntWF&amp;iat=1713981918&amp;a=%7C%7C65995092%7C%7C&amp;account=streamlinepublishingrbr%2Eactivehosted%2Ecom&amp;email=nCc%2Bep%2ByHoSRexE7Q87V2SaSdwthfECLYwNMYBt%2FptlD%3AkyeeWZr%2FEy00LOtJzzkTvpO%2FXCVpWqls&amp;s=0346d6a2f5e48da2e24a0c884d241ec2&amp;i=3892A3915A1A228225" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://streamlinepublishingrbr.lt.emlnk9.com/Prod/link-tracker?redirectUrl%3DaHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkY%3D%26sig%3DKi78mM3VTNtZSFDnLDadapqf6aLcsmbBT2AcbDYntWF%26iat%3D1713981918%26a%3D%257C%257C65995092%257C%257C%26account%3Dstreamlinepublishingrbr%252Eactivehosted%252Ecom%26email%3DnCc%252Bep%252ByHoSRexE7Q87V2SaSdwthfECLYwNMYBt%252FptlD%253AkyeeWZr%252FEy00LOtJzzkTvpO%252FXCVpWqls%26s%3D0346d6a2f5e48da2e24a0c884d241ec2%26i%3D3892A3915A1A228225&amp;source=gmail&amp;ust=1714068942137000&amp;usg=AOvVaw17knZQFGmCoYQDw_Hnij8D">Hispanic Radio Conference website</a>.</h4> https://rbr.com/study-workers-dont-want-to-be-fully-remote/ Radio & Television Business Report » Adbiz urn:uuid:590edf6d-4fba-10c6-4ae7-52cc72b51ad3 Mon, 22 Apr 2024 18:43:26 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/10403529_10152745699823072_9126216005946736866_n-e1596134216820-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" srcset="https://rbr.com/wp-content/uploads/10403529_10152745699823072_9126216005946736866_n-e1596134216820-150x120.jpg 150w, https://rbr.com/wp-content/uploads/10403529_10152745699823072_9126216005946736866_n-e1596134216820-202x160.jpg 202w" sizes="(max-width: 150px) 100vw, 150px" />In an age where people in broadcast media, depending on their roles, can work from anywhere there is an internet connection, Resume Builder has uncovered an intriguing desire among those in the overall workforce: they want a hybrid work environment, at the very least. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/10403529_10152745699823072_9126216005946736866_n-e1596134216820-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" srcset="https://rbr.com/wp-content/uploads/10403529_10152745699823072_9126216005946736866_n-e1596134216820-150x120.jpg 150w, https://rbr.com/wp-content/uploads/10403529_10152745699823072_9126216005946736866_n-e1596134216820-202x160.jpg 202w" sizes="(max-width: 150px) 100vw, 150px" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/study-workers-dont-want-to-be-fully-remote/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> https://rbr.com/real-world-media-events-flourish-in-genai-times/ Radio & Television Business Report » Adbiz urn:uuid:5106f734-6bb4-c1b5-4be2-0bb207078223 Fri, 19 Apr 2024 13:30:20 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" srcset="https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-150x120.jpg 150w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-223x180.jpg 223w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-1024x828.jpg 1024w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-768x621.jpg 768w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-1536x1242.jpg 1536w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-696x563.jpg 696w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-1068x863.jpg 1068w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-520x420.jpg 520w" sizes="(max-width: 150px) 100vw, 150px" />GenAI and game engines are transforming content creation and production in the TV industry, Yet, activism is also growing in the media sector, with the industry facing pressure from activist shareholders and writers’ strikes protesting streaming royalties and new technologies. These are some of the key findings in Arthur D. Little’s State Of The Media Market 2024 report, an annual analysis of the global trends impacting the media, sports, and entertainment sectors. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" srcset="https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-150x120.jpg 150w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-223x180.jpg 223w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-1024x828.jpg 1024w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-768x621.jpg 768w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-1536x1242.jpg 1536w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-696x563.jpg 696w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-1068x863.jpg 1068w, https://rbr.com/wp-content/uploads/AI-UF-e1695388918470-520x420.jpg 520w" sizes="(max-width: 150px) 100vw, 150px" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/real-world-media-events-flourish-in-genai-times/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> https://rbr.com/whats-the-biggest-blocker-to-transformation/ Radio & Television Business Report » Adbiz urn:uuid:21f475c4-ff6d-09a4-feaa-d0ca41b7bd53 Wed, 17 Apr 2024 18:00:25 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" srcset="https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-150x120.jpg 150w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-223x180.jpg 223w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-1024x825.jpg 1024w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-768x619.jpg 768w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-696x561.jpg 696w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-521x420.jpg 521w" sizes="(max-width: 150px) 100vw, 150px" />The media and advertising landscape is in its next phase of its evolution as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation. Yet, one obstacle stands out. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" srcset="https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-150x120.jpg 150w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-223x180.jpg 223w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-1024x825.jpg 1024w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-768x619.jpg 768w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-696x561.jpg 696w, https://rbr.com/wp-content/uploads/MediaSense-Media-2025-Wave-6-e1713376494662-521x420.jpg 521w" sizes="(max-width: 150px) 100vw, 150px" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/whats-the-biggest-blocker-to-transformation/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> https://rbr.com/miw-inaugural-impact-honor-goes-to-retiring-farber/ Radio & Television Business Report » Adbiz urn:uuid:28ef8195-0114-f872-1fd4-d458f430445c Tue, 16 Apr 2024 09:59:40 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Erica-Farber-2023-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />Mentoring and Inspiring Women in Radio Inc., the non-profit organization dedicated to the advancement of female leadership in radio broadcasting, has revealed who has been select as the recipient of its inaugural "Impact Award." The honor goes to the retiring RAB President/CEO. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Erica-Farber-2023-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><p><strong>Mentoring and Inspiring Women in Radio Inc.</strong>, the 501(c)(3) non-profit organization dedicated to the advancement of female leadership in radio broadcasting, has revealed who has been select as the recipient of its inaugural &#8220;Impact Award.&#8221;</p> <p>The honor goes to the retiring President/CEO of the<strong> Radio Advertising Bureau</strong>.</p> <p>The &#8220;prestigious new accolade&#8221; is going in 2024 to <strong>Erica Farber, </strong>who is being saluted for being a woman &#8220;who has effected positive change on multiple fronts.&#8221;</p> <p>MIW calls the Impact Award winner a &#8220;true champion of service, this individual actively engages with impactful organizations, generously contributing their time, wisdom, network, and resources. They are deeply involved, consistently doing the work necessary to drive meaningful change.&#8221;</p> <p>Farber has led the RAB for 12 years. Before that, she spent 15 years at the former trade publication <em>Radio &amp; Records, </em>serving in the roles of President, Publisher and CEO. Earlier in her career, EVP/Radio Development Director at Interep. She also held executive-level roles at RKO Radio stations, and was VP/GM of WXLO &#8220;99X&#8221; in New York at a time when Jay Thomas was its morning host, in the mid-1970s.</p> <p>Farber in 2021 was inducted into the Radio Hall of Fame, and is a founding member of the MIWs.</p> <p>With the Impact Award going to Farber in 2024, all subsequent honorees will be bestowed with &#8220;The Erica Farber Impact Award.&#8221;</p> <p>MIW Board President Ruth Presslaff commented, “What more can be said about Erica that hasn’t yet been said? She is a strategic thinker and true trendsetter who gives generously of her time and wisdom. MIW is a better organization because of her. The industry has been enriched in countless ways because of her. What an impact this woman has made!”</p> <p>Farber said, &#8220;Being recognized by such influential women in the industry is incredibly meaningful and humbling to me. I owe immense gratitude to the mentors and inspirational women who have supported and uplifted me along the way. They are the foundation of my success. My heartfelt thanks go to Ruth and the MIW Board, and to all of you who share my passion for radio and the impactful work we are privileged to do every day.”</p> https://rbr.com/use-this-power-phrase-to-unlock-understanding/ Radio & Television Business Report » Adbiz urn:uuid:aac535c8-d87a-4042-b874-42cb8d9623bd Fri, 12 Apr 2024 11:00:12 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-1-115-e1692975738332-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Rosemary Ravinal" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />The right words carefully chosen and said at the right time can make a world of difference when you want to make meaningful connections, says public speaking coach Rosemary Ravinal. "Certain phrases have immense power to influence others, diffuse tension, and open lines of honest communication," she says. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-1-115-e1692975738332-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Rosemary Ravinal" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/use-this-power-phrase-to-unlock-understanding/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> https://adrants.com/2024/04/when-is-the-best-time-of-day-for.php Adrants urn:uuid:9249d75d-63c3-a023-d5d1-83670249ca62 Thu, 11 Apr 2024 16:38:31 +0000 <p><img alt="man_plane_glider.png" src="https://adrants.com/images/man_plane_glider.png" width="512" height="341" /></p> <p>If you like taking a selfie or two, you'll know that lighting is everything. It's crazy the impact lighting has on the outcome of the selfie. If you can catch the day when the sun is just right, you'll have a golden glow and piercing eyes. But not every hour of the day will allow you to get that look.</p> <p>So, below, we've created a guide for the best time of day for selfies.</p> <p><br><strong>Tips for Capturing Your Best Selfie at Any Time of Day</strong></p> <p>First, we'll give you some tips. No matter the time of day, a few expert tips can significantly enhance the quality of your selfies. Yes, you do need to understand light sources and how they interact with your surroundings. Utilizing natural light is always preferred, but if you're indoors, positioning yourself near windows can offer a similar effect. Always be mindful of the background. A cluttered background, or indeed a backdrop that is distracting, can mess with the subject matter that should be the main focus...you! </p> <p>Experimenting with angles and poses can also reveal your most flattering sides, and using your camera's timer or a selfie stick can help capture a broader, more dynamic perspective. </p> <p>And we think it's just as important to consider where the photo is going. If you're using tools like a photo book maker from <a href="https://www.mysocialbook.com">mysocialbook.com</a>, consider the theme you're going for. Some people like to stick to specific styles of photos. It's the same with Instagram. For people who upload often, you should notice trends about when they take their pictures and the lighting.</p> <p><br /> <strong>Golden Hour</strong></p> <p>The golden hour has to be the best hour. The sun isn't too bright, and if it's a perfectly sunny day, that golden glow we talked about in the introduction is incredible. The warm, soft light flatters almost any subject. During these times, the sun's angle creates a balanced luminosity that minimizes harsh shadows and overly bright highlights. It allows for a natural, flattering effect on the face. </p> <p>It doesn't matter if you're an early riser capturing the serene morning light or a night owl reveling in the sunset's glow - the golden hour is the best hour.</p> <p><br /> <strong>Midday Brilliance</strong></p> <p>The sun's zenith during midday might cast strong shadows. Not everyone likes that. But with some ingenuity, this time can create striking selfies with vivid colors and sharp contrasts. You can use <a href="https://www.youtube.com/watch?v=oGDmncMH1r4">natural reflectors</a> like buildings or light-colored surfaces to mitigate harsh shadows and illuminate your face evenly. But that's serious photography. If you can't make this lighting work at this hour, go for another one.</p> <p><br /> <strong>Twilight Zone</strong></p> <p>The blue hour might not have the golden hour's fame, but its potential for good selfies is immense. The cool, blue-toned light can create a tranquil, introspective quality to your images. It's ideal for creating a sense of calm or contemplation. </p> <p>This time of day is perfect for people wanting to add mystery or sophistication to their selfies. The best time for a selfie ultimately depends on the mood and affect you're aiming for. Most people will say it's the golden hour, but it really depends on the finish you're looking for. Whether you prefer the golden warmth of sunrise and sunset, the bold brightness of midday, or the serenity of the blue hour, experimenting with different times will show you how different a selfie can look. <br /> </p> https://rbr.com/marketron-nxt-279817-2/ Radio & Television Business Report » Adbiz urn:uuid:44529096-0771-4ddf-b01e-a6556cc3e20d Thu, 11 Apr 2024 13:59:24 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Marketron-NXT-2022-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />Marketron’s third-party digital advertising technology has now processed more than $400 million in local digital advertising revenue since the company debuted these capabilities in 2020. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Marketron-NXT-2022-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><p>Marketron, known for its front-office workflow software services for the broadcasting industry, says it has reached a digital advertising milestone.</p> <p>How so? Marketron’s third-party digital advertising technology has now processed more than $400 million in local digital advertising revenue since the company debuted these capabilities in 2020.</p> <p>The built-for-radio digital platform, <strong>Marketron NXT,</strong> is used by local media advertising sales associates, and can be integrated with various traffic systems.</p> <p>This, Marketron says, allows for digital and airtime campaigns in one proposal, allowing a salesperson to produce a customer-facing proposal in short time.</p> <p>This proposal can be converted to an order, and goes to the traffic system and demand-side platforms (DSPs) for execution. Performance reporting filters into a consolidated report, and billing can occur in the same traffic system that is used for the airtime billing, resulting in one invoice.</p> <p>Marketron SVP/Sales and Head of Revenue <strong>Todd Kalman </strong>commented, “Digital advertising is an essential product line for radio stations. Providing them with the best technology, training, coaching and solutions ensures they can thrive in today’s local media environment. We’ve witnessed hundreds of stations launch digital with our products and quickly win the business of local advertisers. It’s effective, scalable and simple.”</p> https://rbr.com/abc-jim-avila-podcast-032624/ Radio & Television Business Report » Adbiz urn:uuid:3949e073-2b60-e2ba-e2d8-3be335a1f49c Thu, 11 Apr 2024 10:40:50 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/jim-avila1-150x120.webp" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Jim Avila, KGTV-10 in San Diego" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />Veteran journalist Jim Avila in mid-March played a key role in a two-day series called “48 Hours on the Border” — a collaboration between the national network and teams of reporters at Scripps affiliates in four markets. Avila shares his story behind the project in the InFOCUS Podcast, presented by dot.fm. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/jim-avila1-150x120.webp" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Jim Avila, KGTV-10 in San Diego" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" loading="lazy" /><p><span class="il">He</span> was a senior correspondent for ABC News and covered the White House during President Obama’s second term from 2012 to 2016. Today he&#8217;s a member of the news team at <strong>The E.W. Scripps Co.</strong>&#8216;s ABC affiliate in San Diego, <strong>KGTV-10. </strong></p> <p><strong>Jim Avila, </strong>back from a health scare that prompted him to &#8220;retire,&#8221; in mid-March hosted a one-night special on Scripps News to mark the end of a two-day series called <a href="https://scrippsnews.com/categories/border48/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://scrippsnews.com/categories/border48/&amp;source=gmail&amp;ust=1711554573807000&amp;usg=AOvVaw2NdKb6mnYbKS6PLy5mJ23D">“48 Hours on the Border.”</a> The special is a collaboration between the national network and teams of reporters at Scripps affiliates in Phoenix, San Diego, Tucson and Corpus Christi.</p> <p>To learn more about Avila&#8217;s work, and his view on how local TV news can make an impact in its own market and across the U.S., the veteran journalist joined RBR+TVBR Editor-in-Chief Adam R Jacobson for a conversation on the latest <em>InFOCUS Podcast, presented by <a href="http://get.fm">dot.fm</a>.</em></p> <p>&nbsp;</p> <p><a href="http://get.fm"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-277676" src="https://rbr.com/wp-content/uploads/1500x500-6.jpg" alt="" width="1500" height="500" srcset="https://rbr.com/wp-content/uploads/1500x500-6.jpg 1500w, https://rbr.com/wp-content/uploads/1500x500-6-225x75.jpg 225w, https://rbr.com/wp-content/uploads/1500x500-6-1024x341.jpg 1024w, https://rbr.com/wp-content/uploads/1500x500-6-768x256.jpg 768w, https://rbr.com/wp-content/uploads/1500x500-6-696x232.jpg 696w, https://rbr.com/wp-content/uploads/1500x500-6-1068x356.jpg 1068w, https://rbr.com/wp-content/uploads/1500x500-6-1260x420.jpg 1260w" sizes="(max-width: 1500px) 100vw, 1500px" /></a></p> <p>&nbsp;</p> <p>Following a storied career for ABC News, Avila in November 2023 joined KGTV as a <em>Senior Team 10 Investigator</em>. He broke many stories while covering the White House, but one of the most notable was the U.S. reopening diplomatic relations with Cuba. As a Senior National Correspondent, his reporting was prominently featured on many episodes of <em>20/20. </em>During his time in the Senior Law and Justice Correspondent role, he covered nearly every major trial, including those involving OJ Simpson, Michael Jackson and Jerry Sandusky.</p> <p>Avila&#8217;s broadcast career started in local news, with stops in Chicago and Los Angeles (at KABC-7).</p> <p><a class="spreaker-player" href="https://www.spreaker.com/episode/the-infocus-podcast-jim-avila--59184895" data-resource="episode_id=59184895" data-width="100%" data-height="200px" data-theme="light" data-playlist="false" data-playlist-continuous="false" data-chapters-image="true" data-episode-image-position="right" data-hide-logo="false" data-hide-likes="false" data-hide-comments="false" data-hide-sharing="false" data-hide-download="true">Listen to &#8220;The InFOCUS Podcast: Jim Avila&#8221; on Spreaker.</a><script async src="https://widget.spreaker.com/widgets.js"></script></p> https://rbr.com/the-nations-foreign-born-portrait/ Radio & Television Business Report » Adbiz urn:uuid:23bab0b1-098b-864e-680a-bbd6ba00772e Wed, 10 Apr 2024 12:59:56 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Hispanic-Thought-Leaders-e1628102615856-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. That's the topline finding from a new Census Bureau report that could greatly benefit broadcast radio and television station owners, given the long-term opportunities from targeting multicultural consumers. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Hispanic-Thought-Leaders-e1628102615856-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/the-nations-foreign-born-portrait/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> https://rbr.com/the-infocus-podcast-paul-lefort/ Radio & Television Business Report » Adbiz urn:uuid:22e88a5e-6039-adf2-35ef-be493b23dbf9 Tue, 09 Apr 2024 15:30:05 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Nielsen-Logo-color-scaled-e1712670928510-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />As Paul LeFort settles in to his new role as the head of local TV sales at Nielsen, he spoke with RBR+TVBR to share the latest on how Nielsen helping broadcasters in showing the continued value of UHF/VHF, and touched on measurement accuracy in this all-new InFOCUS Podcast, presented by dot.fm. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Nielsen-Logo-color-scaled-e1712670928510-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><p><strong>Paul LeFort</strong>, head of local TV sales at <strong>Nielsen,</strong> assumed Television Client Services duties at the start of 2024 with the retirement of Catherine Herkovic. As LeFort settles in to his new role, he spoke with RBR+TVBR Editor-in-Chief <strong>Adam R Jacobson </strong>to share the latest on how Nielsen helping broadcasters in showing the continued value of UHF/VHF, so that they can continue to woo advertising clients with stories that go beyond reach.</p> <p>LeFort also touched on measurement accuracy for the television industry and what he&#8217;s looking forward to at the 2024 NAB Show in this all-new <em>InFOCUS Podcast, </em>presented by <a href="http://get.fm">dot.fm</a>.</p> <p><a href="http://get.fm"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-277676" src="https://rbr.com/wp-content/uploads/1500x500-6.jpg" alt="" width="1500" height="500" srcset="https://rbr.com/wp-content/uploads/1500x500-6.jpg 1500w, https://rbr.com/wp-content/uploads/1500x500-6-225x75.jpg 225w, https://rbr.com/wp-content/uploads/1500x500-6-1024x341.jpg 1024w, https://rbr.com/wp-content/uploads/1500x500-6-768x256.jpg 768w, https://rbr.com/wp-content/uploads/1500x500-6-696x232.jpg 696w, https://rbr.com/wp-content/uploads/1500x500-6-1068x356.jpg 1068w, https://rbr.com/wp-content/uploads/1500x500-6-1260x420.jpg 1260w" sizes="(max-width: 1500px) 100vw, 1500px" /></a><a class="spreaker-player" href="https://www.spreaker.com/episode/the-infocus-podcast-paul-lefort--59366890" data-resource="episode_id=59366890" data-width="100%" data-height="200px" data-theme="light" data-playlist="false" data-playlist-continuous="false" data-chapters-image="true" data-episode-image-position="right" data-hide-logo="false" data-hide-likes="false" data-hide-comments="false" data-hide-sharing="false" data-hide-download="true">Listen to &#8220;The InFOCUS Podcast: Paul LeFort&#8221; on Spreaker.</a><script async src="https://widget.spreaker.com/widgets.js"></script></p> https://rbr.com/hispanic-radios-winners-its-up-to-you/ Radio & Television Business Report » Adbiz urn:uuid:1d89cb8f-43bd-1594-0fb2-94668006d9a5 Tue, 09 Apr 2024 05:30:48 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/mdCor-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />The highly coveted Medallas de Cortez are the only in the U.S. focused on Hispanic radio broadcasting, and this year's winners will be honored at the 15th annual Hispanic Radio Conference. Don't wait: Nominations are accepted only through Friday. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/mdCor-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" loading="lazy" /><p>Streamline Publishing is pleased to announce that the <a href="https://news.radioink.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZyYWRpb2luay53dWZvby5jb20lMkZmb3JtcyUyRnoxcXczdzVuMGh4eWc0NiUyRg==&amp;sig=HGFqYK5mFf8iczDMDfgkUD7nPds3dKLBfuxjNJ2vu2rH&amp;iat=1710943229&amp;a=%7C%7C999709848%7C%7C&amp;account=streamlinepublishing-radio%2Eactivehosted%2Ecom&amp;email=Q7nAaUUW5FWwR%2B3%2FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%3AURQOpowGckXTESTvB3l0COBHhx7zuG%2Bx&amp;s=861b1bd526f4a8be805e16f3bc8850b1&amp;i=3890A4016A37A300786" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://news.radioink.com/Prod/link-tracker?redirectUrl%3DaHR0cHMlM0ElMkYlMkZyYWRpb2luay53dWZvby5jb20lMkZmb3JtcyUyRnoxcXczdzVuMGh4eWc0NiUyRg%3D%3D%26sig%3DHGFqYK5mFf8iczDMDfgkUD7nPds3dKLBfuxjNJ2vu2rH%26iat%3D1710943229%26a%3D%257C%257C999709848%257C%257C%26account%3Dstreamlinepublishing-radio%252Eactivehosted%252Ecom%26email%3DQ7nAaUUW5FWwR%252B3%252FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%253AURQOpowGckXTESTvB3l0COBHhx7zuG%252Bx%26s%3D861b1bd526f4a8be805e16f3bc8850b1%26i%3D3890A4016A37A300786&amp;source=gmail&amp;ust=1711029946084000&amp;usg=AOvVaw3X3ch97DB1MTd4H4SidyeY">nomination window</a> for the 2024 Medallas de Cortez is open &#8230; but not for long.</p> <p>The highly coveted awards, the only in the U.S. focused on Hispanic radio broadcasting, will be presented at the 15th annual <a href="https://news.radioink.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkY=&amp;sig=CjXR2FRfSrt2wxkgsErJBxuEEwhNLejKwi3QQNtFpfQy&amp;iat=1710943229&amp;a=%7C%7C999709848%7C%7C&amp;account=streamlinepublishing-radio%2Eactivehosted%2Ecom&amp;email=Q7nAaUUW5FWwR%2B3%2FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%3AURQOpowGckXTESTvB3l0COBHhx7zuG%2Bx&amp;s=861b1bd526f4a8be805e16f3bc8850b1&amp;i=3890A4016A37A300787" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://news.radioink.com/Prod/link-tracker?redirectUrl%3DaHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkY%3D%26sig%3DCjXR2FRfSrt2wxkgsErJBxuEEwhNLejKwi3QQNtFpfQy%26iat%3D1710943229%26a%3D%257C%257C999709848%257C%257C%26account%3Dstreamlinepublishing-radio%252Eactivehosted%252Ecom%26email%3DQ7nAaUUW5FWwR%252B3%252FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%253AURQOpowGckXTESTvB3l0COBHhx7zuG%252Bx%26s%3D861b1bd526f4a8be805e16f3bc8850b1%26i%3D3890A4016A37A300787&amp;source=gmail&amp;ust=1711029946084000&amp;usg=AOvVaw2Vd7jqNtdD5tk4ErBkpvus">Hispanic Radio Conference</a>. This year&#8217;s two-day event moves to San Antonio, home of the first full-time Spanish-language radio station in the nation: KCOR.</p> <p><strong>Now is the opportunity for <a href="https://radioink.wufoo.com/forms/z1qw3w5n0hxyg46/" target="_blank" rel="noopener"><span style="text-decoration: underline;">YOU</span></a> to nominate the shining stars in the Hispanic radio industry. But, you only have until Friday, April 12 to make your choices.</strong></p> <p>Have a favorite marketing campaign? Celebrate your marketing guru or an advertiser by recognizing their attention-grabbing campaigns that create excitement and help drive attention to Hispanic radio and among Hispanic consumers. Let’s also hear it for those radio sales reps who work tirelessly to generate revenue for your station! These dedicated sellers build meaningful relationships with your clients while reaching out and developing new clients. <a href="https://radioink.wufoo.com/forms/z1qw3w5n0hxyg46/" target="_blank" rel="noopener">Nominate them</a> to show your appreciation!</p> <p>The Medallas de Cortez awards are named in honor of Raoul Cortez, who founded KCOR-AM in San Antonio in 1946. Nominations are now open to anyone involved in the success of Hispanic broadcasting.</p> <p>The awards are sponsored by <a href="https://news.radioink.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZ2Y3JlYXRpdmVpbmMuY29tJTJG&amp;sig=DjSJU6ZThnxrUmJcYbSJWwfN39Nyt3TFkFYaQwvpkgQv&amp;iat=1710943229&amp;a=%7C%7C999709848%7C%7C&amp;account=streamlinepublishing-radio%2Eactivehosted%2Ecom&amp;email=Q7nAaUUW5FWwR%2B3%2FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%3AURQOpowGckXTESTvB3l0COBHhx7zuG%2Bx&amp;s=861b1bd526f4a8be805e16f3bc8850b1&amp;i=3890A4016A37A300788" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://news.radioink.com/Prod/link-tracker?redirectUrl%3DaHR0cHMlM0ElMkYlMkZ2Y3JlYXRpdmVpbmMuY29tJTJG%26sig%3DDjSJU6ZThnxrUmJcYbSJWwfN39Nyt3TFkFYaQwvpkgQv%26iat%3D1710943229%26a%3D%257C%257C999709848%257C%257C%26account%3Dstreamlinepublishing-radio%252Eactivehosted%252Ecom%26email%3DQ7nAaUUW5FWwR%252B3%252FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%253AURQOpowGckXTESTvB3l0COBHhx7zuG%252Bx%26s%3D861b1bd526f4a8be805e16f3bc8850b1%26i%3D3890A4016A37A300788&amp;source=gmail&amp;ust=1711029946084000&amp;usg=AOvVaw1q2KRkuA7PPBBdUumpNbKK">vCreative</a>; be sure to recognize your team members in one of seven categories.</p> <p><strong><span style="color: #993300;">Nominations must be submitted by April 12.</span> Make your <a href="https://news.radioink.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZyYWRpb2luay53dWZvby5jb20lMkZmb3JtcyUyRnoxcXczdzVuMGh4eWc0NiUyRg==&amp;sig=HGFqYK5mFf8iczDMDfgkUD7nPds3dKLBfuxjNJ2vu2rH&amp;iat=1710943229&amp;a=%7C%7C999709848%7C%7C&amp;account=streamlinepublishing-radio%2Eactivehosted%2Ecom&amp;email=Q7nAaUUW5FWwR%2B3%2FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%3AURQOpowGckXTESTvB3l0COBHhx7zuG%2Bx&amp;s=861b1bd526f4a8be805e16f3bc8850b1&amp;i=3890A4016A37A300786" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://news.radioink.com/Prod/link-tracker?redirectUrl%3DaHR0cHMlM0ElMkYlMkZyYWRpb2luay53dWZvby5jb20lMkZmb3JtcyUyRnoxcXczdzVuMGh4eWc0NiUyRg%3D%3D%26sig%3DHGFqYK5mFf8iczDMDfgkUD7nPds3dKLBfuxjNJ2vu2rH%26iat%3D1710943229%26a%3D%257C%257C999709848%257C%257C%26account%3Dstreamlinepublishing-radio%252Eactivehosted%252Ecom%26email%3DQ7nAaUUW5FWwR%252B3%252FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%253AURQOpowGckXTESTvB3l0COBHhx7zuG%252Bx%26s%3D861b1bd526f4a8be805e16f3bc8850b1%26i%3D3890A4016A37A300786&amp;source=gmail&amp;ust=1711029946084000&amp;usg=AOvVaw3X3ch97DB1MTd4H4SidyeY">nominations</a> today!</strong></p> <hr /> <h6><img decoding="async" class="size-medium wp-image-279003 alignright" src="https://rbr.com/wp-content/uploads/Screenshot-2024-03-20-112456-221x180.png" alt="" width="221" height="180" srcset="https://rbr.com/wp-content/uploads/Screenshot-2024-03-20-112456-221x180.png 221w, https://rbr.com/wp-content/uploads/Screenshot-2024-03-20-112456-768x625.png 768w, https://rbr.com/wp-content/uploads/Screenshot-2024-03-20-112456-696x566.png 696w, https://rbr.com/wp-content/uploads/Screenshot-2024-03-20-112456-516x420.png 516w, https://rbr.com/wp-content/uploads/Screenshot-2024-03-20-112456.png 803w" sizes="(max-width: 221px) 100vw, 221px" />The 2024 Medallas de Cortez will be announced at the two-day <a href="https://news.radioink.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkY=&amp;sig=CjXR2FRfSrt2wxkgsErJBxuEEwhNLejKwi3QQNtFpfQy&amp;iat=1710943229&amp;a=%7C%7C999709848%7C%7C&amp;account=streamlinepublishing-radio%2Eactivehosted%2Ecom&amp;email=Q7nAaUUW5FWwR%2B3%2FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%3AURQOpowGckXTESTvB3l0COBHhx7zuG%2Bx&amp;s=861b1bd526f4a8be805e16f3bc8850b1&amp;i=3890A4016A37A300787" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://news.radioink.com/Prod/link-tracker?redirectUrl%3DaHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkY%3D%26sig%3DCjXR2FRfSrt2wxkgsErJBxuEEwhNLejKwi3QQNtFpfQy%26iat%3D1710943229%26a%3D%257C%257C999709848%257C%257C%26account%3Dstreamlinepublishing-radio%252Eactivehosted%252Ecom%26email%3DQ7nAaUUW5FWwR%252B3%252FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%253AURQOpowGckXTESTvB3l0COBHhx7zuG%252Bx%26s%3D861b1bd526f4a8be805e16f3bc8850b1%26i%3D3890A4016A37A300787&amp;source=gmail&amp;ust=1711029946084000&amp;usg=AOvVaw2Vd7jqNtdD5tk4ErBkpvus">Hispanic Radio Conference</a>, scheduled for June 12-13 at the <a href="https://news.radioink.com/Prod/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkZob3RlbCUyRg==&amp;sig=4Cy1XkjfkS3vEkdoE8E6ZQ1qNWYBptkx4Gas2Cz7RLy9&amp;iat=1710943229&amp;a=%7C%7C999709848%7C%7C&amp;account=streamlinepublishing-radio%2Eactivehosted%2Ecom&amp;email=Q7nAaUUW5FWwR%2B3%2FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%3AURQOpowGckXTESTvB3l0COBHhx7zuG%2Bx&amp;s=861b1bd526f4a8be805e16f3bc8850b1&amp;i=3890A4016A37A300789" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://news.radioink.com/Prod/link-tracker?redirectUrl%3DaHR0cHMlM0ElMkYlMkZoaXNwYW5pY3JhZGlvY29uZmVyZW5jZS5jb20lMkZob3RlbCUyRg%3D%3D%26sig%3D4Cy1XkjfkS3vEkdoE8E6ZQ1qNWYBptkx4Gas2Cz7RLy9%26iat%3D1710943229%26a%3D%257C%257C999709848%257C%257C%26account%3Dstreamlinepublishing-radio%252Eactivehosted%252Ecom%26email%3DQ7nAaUUW5FWwR%252B3%252FK8upXCb3oYCwpbQzp3BYgA4GfZUyBu62WcMSS4kzjfT2fAHB%253AURQOpowGckXTESTvB3l0COBHhx7zuG%252Bx%26s%3D861b1bd526f4a8be805e16f3bc8850b1%26i%3D3890A4016A37A300789&amp;source=gmail&amp;ust=1711029946084000&amp;usg=AOvVaw2BqcJY5ov0LqrNPiZmUQxW">San Antonio Airport Marriott</a>. 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From online videos to social media feeds, billboards to car wraps, it feels like there&#8217;s no escaping them. We endure multiple commercials before even starting a video, with more popping up throughout that we impatiently wait to &#8220;skip.&#8221; Amid this sea of relentless advertising, it&#8217;s rare to come across an ad that genuinely captures our attention.<span class="Apple-converted-space"> </span></p> <p>However, there&#8217;s one <a href="https://www.reddit.com/r/AdPorn/" target="_blank" rel="noopener nofollow">subreddit</a> committed to uncovering the most ingenious marketing campaigns and showcasing them online. Below, you&#8217;ll discover a selection of remarkably clever ads that have been spotted in various corners of the world.</p> <h2>#1 &#8220;Protect Wildlife, Before It&#8217;s Too Late&#8221; WWF Deutschland Campaign</h2> <p><img decoding="async" fetchpriority="high" class="alignnone size-full wp-image-362848" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1.jpeg" alt="" width="700" height="692" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-300x297.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-44x44.jpeg 44w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-45x45.jpeg 45w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-82x82.jpeg 82w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-640x633.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-605x598.jpeg 605w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-120x120.jpeg 120w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/49qARFr" target="_blank" rel="nofollow noopener noreferrer">knobiknows</a></p> <h2>#2 Littering Says A Lot About You &#8211; Live Green Toronto</h2> <p><img decoding="async" class="alignnone size-full wp-image-362847" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2.jpeg" alt="" width="700" height="1003" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2-209x300.jpeg 209w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2-640x917.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2-605x867.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4aInOQW" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <h2>#3 World Vision &#8211; He Sees What Can&#8217;t Be Shown</h2> <p><img decoding="async" class="alignnone size-full wp-image-362846" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3.jpeg" alt="" width="700" height="467" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3-300x200.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3-640x427.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3-605x404.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/43JqjQC" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <h2>#4 Mississippi Department Of Transportation Ad Against Distracted Driving</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362845" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4.jpeg" alt="" width="700" height="576" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-300x247.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-640x527.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-605x498.jpeg 605w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-290x240.jpeg 290w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/49mnBSb" target="_blank" rel="nofollow noopener noreferrer">Hobbescrownest</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/kennedynetasha/" rel="nofollow">DetriMentaL</a><span class="comment-time">: </span></em><em>This woman ahead of me was so busy applying lipstick whilst driving she barely noticed the crossing ahead and i had to slam on my breaks so hard i almost mistweeted my disgust when i dropped my phone</em></p> <h2>#5 1968 Magazine Ad</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362844" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5.jpeg" alt="" width="700" height="1098" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-191x300.jpeg 191w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-653x1024.jpeg 653w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-640x1004.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-605x949.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3TCEbHG" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/pass_nad/" rel="nofollow">Nadine Debard</a><span class="comment-time">: </span></em><em>&#8220;any part of the body&#8221; ha ha</em></p> <h2>#6 From The Coldest Waters Of Norway &#8211; Ocean Blue</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362843" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6.jpeg" alt="" width="700" height="1245" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-169x300.jpeg 169w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-576x1024.jpeg 576w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-640x1138.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-605x1076.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3J5AJQU" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/katepalmer/" rel="nofollow">Kate</a><span class="comment-time">: </span></em><em>Poor Henrik</em></p> <h2>#7 Mcdonalds Heatwave Ad (UK)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362842" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7.jpeg" alt="" width="700" height="525" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7-300x225.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7-640x480.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7-605x454.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3vHJCNB" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/annagibson/" rel="nofollow">AnnaRachelle</a><span class="comment-time">: </span></em><em>They got the shake machine working?</em></p> <h2>#8 Smirnoff (1990)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362841" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8.jpeg" alt="" width="700" height="1073" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-196x300.jpeg 196w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-668x1024.jpeg 668w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-640x981.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-605x927.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3VMuut0" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/livlisbon84/" rel="nofollow">Olivia Lisbon:</a> </em><em>The mouse was too hungover to move</em></p> <h2>#9 One Click Can Change Your Future</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362840" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9.jpeg" alt="" width="700" height="976" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9-215x300.jpeg 215w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9-640x892.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9-605x844.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3U7kRE4" target="_blank" rel="nofollow noopener noreferrer">nice-queen997</a></p> <h2>#10 IKEA Early Christmas Sale Ad (2014)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362839" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10.jpeg" alt="" width="700" height="990" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10-212x300.jpeg 212w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10-640x905.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10-605x856.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3xpiX8P" target="_blank" rel="nofollow noopener noreferrer">Raketlie</a></p> <h2>#11 TG4: Irish TV Ad For Women&#8217;s Gaelic Football Season</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362838" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11.jpeg" alt="" width="700" height="987" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11-213x300.jpeg 213w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11-640x902.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11-605x853.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/49mPFVB" target="_blank" rel="nofollow noopener noreferrer">mobiuszeroone</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/carolyngerbrands/" rel="nofollow">Caro Caro</a><span class="comment-time">: </span></em><em>Very clever. Photography is great too.</em></p> <h2>#12 This Canon Camera Ad On A Suzuki Jimny</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362837" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12.jpeg" alt="" width="700" height="994" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12-211x300.jpeg 211w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12-640x909.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12-605x859.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cJ4eWb" target="_blank" rel="nofollow noopener noreferrer">ikke4live</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/paulneff_1/" rel="nofollow">Lexekon</a><span class="comment-time">: </span></em><em>Biggest back-up camera ever&#8230;.</em></p> <h2>#13 Nike &#8211; Your Only Limit Is You</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362836" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13.jpeg" alt="" width="700" height="875" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13-240x300.jpeg 240w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13-640x800.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13-605x756.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cK5dFD" target="_blank" rel="nofollow noopener noreferrer">Upset-Wafer-5179</a></p> <h2>#14 3D Billboard For An Post. Dublin, Ireland (2023)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362835" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14.jpeg" alt="" width="700" height="700" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-300x300.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-290x290.jpeg 290w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-140x140.jpeg 140w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-44x44.jpeg 44w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-45x45.jpeg 45w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-82x82.jpeg 82w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-640x640.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-605x605.jpeg 605w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-120x120.jpeg 120w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3UefQcV" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <h2>#15 British Airways</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362834" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15.jpeg" alt="" width="700" height="1008" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15-208x300.jpeg 208w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15-640x922.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15-605x871.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cGwYiu" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/david2074/" rel="nofollow">David</a><span class="comment-time">: </span></em><em>If the person next to you on the plane is that pale they might be a geisha, a vampire or dead. /J</em></p> <h2>#16 Crown Royal (1990)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362833" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16.jpeg" alt="" width="700" height="1123" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-187x300.jpeg 187w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-638x1024.jpeg 638w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-640x1027.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-605x971.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3VGJAAd" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <h2>#17 No Easy Way Out &#8211; Women&#8217;s Helpline</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362832" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17.jpeg" alt="" width="700" height="979" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17-215x300.jpeg 215w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17-640x895.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17-605x846.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3xoeUcQ" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <h2>#18 J&amp;b Scotch Whiskey (1990)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362831" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18.jpeg" alt="" width="700" height="1095" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-192x300.jpeg 192w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-655x1024.jpeg 655w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-640x1001.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-605x946.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cGxCfU" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/kim_henen_3/" rel="nofollow">PinkPanda</a><span class="comment-time">: </span></em><em>Neat!</em></p> <h2>#19 Colgate Floss, 2011</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362830" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19.jpeg" alt="" width="700" height="453" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19-300x194.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19-640x414.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19-605x392.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4aAMUS9" target="_blank" rel="nofollow noopener noreferrer">Porkchops_on_My_Face</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/philiprutter/" rel="nofollow">Cosmikid</a><span class="comment-time">: </span></em><em>Ok, good. A thinker. Had to look 3 times to understand, then laugh; ok.</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/gillandbella/" rel="nofollow">Gillbella</a><span class="comment-time">: </span></em><em>The floss helps gets the seeds out</em></p> <h2>#20 McDonald&#8217;s &#8211; Loved By All</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362829" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20.jpeg" alt="" width="700" height="990" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20-212x300.jpeg 212w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20-640x905.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20-605x856.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3J6PvXA" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/pass_nad/" rel="nofollow">Nadine Debard</a> <span class="edited">(edited): </span></em><em>I wish there was some kind of batmobile or an UFO</em></p> <h2>#21 Breast Cancer Now &#8211; Beat It</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362828" src="https://static.demilked.com/wp-content/upload https://rbr.com/the-feng-shui-way-to-public-speaking-success/ Radio & Television Business Report » Adbiz urn:uuid:1ab9e44c-ebb2-109c-be1f-0e3ad70ac0f2 Fri, 05 Apr 2024 15:59:46 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/rosemary-ravina1-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Rosemary Ravinal" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />"The connection between feng shui and public speaking lies in the profound impact that your surroundings can have on your mindset, confidence, and ability to communicate effectively," PR veteran and public speaking pro Rosemary Ravinal shares in this new column. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/rosemary-ravina1-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Rosemary Ravinal" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><p><em>By Rosemary Ravinal</em></p> <p>If you see effective public speaking as a balance of concrete, concise, and compelling ideas delivered energetically with clarity and consideration for the audience, then the ancient practice of feng shui can make a world of difference in how you communicate. It starts with clearing physical and mental clutter.</p> <p>Spring is a time for releasing material things, ideas and habits that no longer serve you and making room for new and better ones. I undertook a large-scale clearing of my office of books and files from my past lives and found a two-inch binder filled with reference materials about organizing. Twenty years ago, I considered becoming a professional organizer as an antidote to the burnout I felt in my public relations career. The binder contained a wealth of information on how to achieve an organized life, including how to apply the principles of feng shui to living and working spaces and mindset.</p> <p>I discovered that the principles of feng shui used to enhance interiors can be applied directly to how you communicate. While I actively preach and practice techniques and strategies to improve public speaking skills, one aspect I have underestimated is the influence of environment and energy flow, as understood in the feng shui tradition. Until now.</p> <p>Feng shui is centered around the concept of creating harmony and balance in one&#8217;s surroundings to promote well-being and success. It examines the relationship between individuals and their environment, emphasizing the flow of energy, or chi. By optimizing the energy flow, feng shui aims to enhance various aspects of life, including health, relationships, and career.</p> <p>The connection between feng shui and public speaking lies in the profound impact that your surroundings can have on your mindset, confidence, and ability to communicate effectively.</p> <p><strong>Here&#8217;s how feng shui principles can be applied to create an environment and mental outlook conducive to successful speaking:</strong></p> <h3><strong>1. Clutter-free Spaces</strong></h3> <p>Feng shui teaches us that clutter obstructs the flow of chi and creates mental chaos. A clutter-free environment is essential for clarity of thought and focus, both crucial for effective communication. Before stepping onto a stage, ensure that your practice and speaking areas are tidy and organized to promote a sense of calm and composure.</p> <h3><strong>2. Balanced Energy Flow</strong></h3> <p>The arrangement of furniture and objects within a space can either facilitate or hinder the flow of energy. In feng shui, the positioning of objects is carefully considered to create balance and harmony. Arrange seating and podiums in a way that allows energy to flow freely throughout the room, promoting a sense of connection between you as the speaker and your audience.</p> <h3><strong>3. Colors and Lighting</strong></h3> <p>Colors and lighting have considerable influence on mood and perception. In feng shui, warm, inviting colors such as earth tones and soft blues are often recommended for spaces where communication is key. The same thoughtful color choices are also recommended for your wardrobe. Adequate lighting, both natural and artificial, is also crucial for creating a bright and energizing atmosphere that keeps the audience engaged and attentive.</p> <h3><strong>4. Supportive Backing</strong></h3> <p>In feng shui, a solid backing behind you symbolizes support and stability. When speaking in public, choose a lectern/podium or seating arrangement that provides a sense of security and grounding (but don’t hide behind them). On Zoom video conferences, have a well-designed virtual background that when used with a physical green screen presents you at your professional best. Avoid sitting or standing directly in front of doors or sharp corners because these can create a sense of vulnerability and distraction. This also applies to the artifacts and décor in your real-life video setup.</p> <h3><strong>5. Mindful Placement of Props</strong></h3> <p>Visual aids and props can enhance your presentation in person and online but their placement should be thoughtfully considered. In feng shui, each object carries its own energy, so be mindful of the messages they convey. Choose props that align with your message and place them strategically to complement rather than detract from your speech. The same goes for awards, accolades, or symbols of achievement you can display to boost your confidence and credibility.</p> <h3><strong>6. Personal Energy Alignment</strong></h3> <p>Feng shui emphasizes the importance of harnessing positive chi (energy). Practices such as meditation, visualization, or Qi Gong cultivate a sense of inner calm and alignment. This centered state of being can positively impact your presence and ability to connect with your audience. Before stepping onto the stage or starting a video call, take a moment to center yourself and imagine success. Incorporate calming breathing exercises or mindfulness techniques to dispel nervous energy and project authority.</p> <hr /> <h6><strong>Do you need help polishing a speech or presentation for work?<br /> </strong>Let Rosemary Ravinal help you. Private coaching sessions are available in April. <a href="https://rosemaryravinal.us3.list-manage.com/track/click?u=fdbdb602b285a5399149b8ce3&amp;id=ae1341918e&amp;e=f85017b084" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://rosemaryravinal.us3.list-manage.com/track/click?u%3Dfdbdb602b285a5399149b8ce3%26id%3Dae1341918e%26e%3Df85017b084&amp;source=gmail&amp;ust=1712248051946000&amp;usg=AOvVaw0-_-DnZmb1a-BH-osxHUZb">Schedule a quick call with Rosemary Ravinal and get started.</a></h6> https://rbr.com/vizio-expands-partnership-with-adimpact-ahead-of-political-season/ Radio & Television Business Report » Adbiz urn:uuid:8abae6c7-16dd-1647-0805-802f54d63c7a Wed, 03 Apr 2024 13:52:29 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/VIZIO-ads-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />Connected home and TV company VIZIO has widened its partnership with ad intelligence company AdImpact through the licensing of its proprietary ad catalog ahead of the upcoming political season. This, says VIZIO, builds on AdImpact's multi-year agreement to leverage VIZIO Inscape’s ACR data and nationally representative panel (NRP). <img width="150" height="120" src="https://rbr.com/wp-content/uploads/VIZIO-ads-150x120.png" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><p>Connected home and TV company <strong>VIZIO</strong> has widened its partnership with ad intelligence company <strong>AdImpact </strong>through the licensing of its proprietary ad catalog ahead of the upcoming political season.</p> <p>This, says VIZIO, builds on AdImpact&#8217;s multi-year agreement to leverage VIZIO Inscape’s  ACR data and nationally representative panel (NRP).</p> <p>AdImpact’s ad catalog and Inscape’s viewership data, from upward of 23 million opt-in devices, can now provide VIZIO Ads’ political buyers with a wider view of local and national TV advertising across linear and streaming.</p> <p>The partnership also gives a boost to VIZIO’s analytics suite, giving political buyers better ways to plan, target, and measure campaigns across VIZIO’s Connected TV inventory.</p> <p>&#8220;For political buyers, this will provide the ability to target under and over-exposed audiences, optimize reach and frequency across households, and extend CTV-first campaigns on VIZIO to additional devices,&#8221; VIZIO says. &#8220;Additionally, this will provide granular insight into ad exposure at the zip code and congressional district level, and provide a better understanding of the incremental reach of CTV vs Linear.&#8221;</p> <p>— <em>With reporting from RBR+TVBR in New York.</em></p> https://rbr.com/the-infocus-podcast-michael-mccoy/ Radio & Television Business Report » Adbiz urn:uuid:01bb8390-5a15-4ae8-592d-b9dd2c2f9122 Tue, 02 Apr 2024 14:59:04 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Michael-McCoy-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Michael McCoy" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />The continued importance of broadcast radio for sports teams is a topic definitely worthy of a bigger spotlight. To learn more a new deal with the local MLS team, iHeartMedia of Columbus, Ohio SVP of Programming Michael McCoy sits in on the InFOCUS Podcast, presented by dot.FM. <a href="https://podbay.fm/p/rbrtvbr-infocus-podcast/e/1708631701">LISTEN HERE</a> <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Michael-McCoy-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="Michael McCoy" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><p>When it comes to Columbus, Ohio, and sports, many Americans can’t get past The Ohio State University. Yet this vibrant capital city is also home to the NHL’s Columbus Blue Jackets and its very own Major League Soccer franchise, the <strong>Columbus Crew</strong>.</p> <p>The Crew’s fan base is vibrant, and in a deal that deserves attention, radio play-by-play rights have been snapped up by Urban One for Spanish-language coverage and by iHeartMedia for its primary English-language audio coverage, shifting from TEGNA&#8217;s Sports Talk station in the market.</p> <p>With so much attention of late given to broadcast TV stations acquiring play-by-play rights, the continued importance of broadcast radio for sports teams is a topic definitely worthy of a bigger spotlight … especially when it involves a MLS team. To learn more about the deal we welcome <strong>iHeartMedia</strong> of Columbus, Ohio SVP of Programming <strong>Michael McCoy</strong> to the InFOCUS Podcast, presented by <a href="http://get.fm">dot.FM</a>.</p> <p><img fetchpriority="high" decoding="async" class="alignnone wp-image-277676 size-full" src="https://rbr.com/wp-content/uploads/1500x500-6.jpg" alt="" width="1500" height="500" srcset="https://rbr.com/wp-content/uploads/1500x500-6.jpg 1500w, https://rbr.com/wp-content/uploads/1500x500-6-225x75.jpg 225w, https://rbr.com/wp-content/uploads/1500x500-6-1024x341.jpg 1024w, https://rbr.com/wp-content/uploads/1500x500-6-768x256.jpg 768w, https://rbr.com/wp-content/uploads/1500x500-6-696x232.jpg 696w, https://rbr.com/wp-content/uploads/1500x500-6-1068x356.jpg 1068w, https://rbr.com/wp-content/uploads/1500x500-6-1260x420.jpg 1260w" sizes="(max-width: 1500px) 100vw, 1500px" /><a class="spreaker-player" href="https://www.spreaker.com/episode/the-infocus-podcast-michael-mccoy--58786118" data-resource="episode_id=58786118" data-width="100%" data-height="200px" data-theme="light" data-playlist="false" data-playlist-continuous="false" data-chapters-image="true" data-episode-image-position="right" data-hide-logo="false" data-hide-likes="false" data-hide-comments="false" data-hide-sharing="false" data-hide-download="true">Listen to &#8220;The InFOCUS Podcast: Michael McCoy&#8221; on Spreaker.</a><script async src="https://widget.spreaker.com/widgets.js"></script></p> https://rbr.com/cadent-agrees-to-buy-adtheorent/ Radio & Television Business Report » Adbiz urn:uuid:9e1b4ff5-a599-0a6b-8552-4dcd82336a2d Mon, 01 Apr 2024 13:31:32 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/cadent-1-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" />The combination of Cadent and AdTheorent will create one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/cadent-1-150x120.jpg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" align="left" hspace="7" style="float: left; padding-right: 7px; padding-top: 7px;" decoding="async" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/cadent-agrees-to-buy-adtheorent/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> https://www.demilked.com/brand-quality-down/ DeMilkedDeMilked | DeMilked urn:uuid:60f5eeb6-1cb0-61b9-803e-c26afc5ddb6a Fri, 05 Jan 2024 12:47:06 +0000 https://www.adweek.com/brand-marketing/brands-f1-las-vegas-grand-prix/ Adweek Feed urn:uuid:dfa2efc8-a27d-c856-ab43-8ff9dd8618bc Fri, 03 Nov 2023 10:00:00 +0000 The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it. The Formula 1 Heineken Silver Las Vegas Grand Prix debuts Nov. 16-18, and brands fortunate enough to jump aboard... https://www.demilked.com/cool-funny-brilliant-ads/ DeMilkedDeMilked | DeMilked urn:uuid:65afc5fa-a783-90cb-b558-b84639d26cad Fri, 29 Sep 2023 11:11:25 +0000 <p>These people know how to make creative ads!</p> <p>The post <a rel="nofollow" href="https://www.demilked.com/cool-funny-brilliant-ads/">35 Times Agencies Exceeded Expectations And Gave Us &#8216;Brilliant Ads&#8217;</a> appeared first on <a rel="nofollow" href="https://www.demilked.com">DeMilked</a>.</p> <p>In today&#8217;s fast-paced digital world, where information and images bombard us from all directions, advertising has evolved into an art form that requires a perfect blend of creativity and strategy. While some ads simply fade into the background noise, there are those that leave an indelible mark on our minds.</p> <p>One Facebook page, &#8216;<a href="https://www.facebook.com/BrilliantAds" target="_blank" rel="noopener nofollow">Brilliant Ads</a>,&#8217; has made it its mission to celebrate and share these unforgettable advertising feats. Let&#8217;s explore how this page has become a digital haven for advertising enthusiasts and why it&#8217;s a must-follow for anyone interested in the world of advertising. Check out some of their best posts in the gallery below.</p> <p>More info: <a href="https://www.facebook.com/BrilliantAds" target="_blank" rel="noopener nofollow">Facebook</a></p> <h2>#1 Poster Ad For The Canadian Paralympics</h2> <p><img decoding="async" fetchpriority="high" class="alignnone size-full wp-image-321712" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1.jpg" alt="" width="700" height="280" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1-300x120.jpg 300w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1-640x256.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1-605x242.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/sienawonggg" rel="nofollow"><em>lost hedgehog</em></a><em> : &#8220;this one is so inspiring&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/sapphirefyre" rel="nofollow">Saphyre Fyre</a> : &#8220;I put my armor on, show you how strong I am. I put my armor on, I&#8217;ll show you that I am&#8230;. Unstoppable today&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/fransescanewman" rel="nofollow">Sweet Taurus</a> &#8220;I really like this one! Very creative and inspiring.&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/julesmorgan" rel="nofollow">Nicky Shrimps</a> : &#8220;I had to download the photo to see all of the little details. It&#8217;s wonderful.&#8221;</em></p> <h2>#2 Sharper Than You Think</h2> <p><img decoding="async" class="alignnone size-full wp-image-321713" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2.jpg" alt="" width="700" height="394" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2-300x169.jpg 300w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2-640x360.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2-605x341.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/kar_wo_li" rel="nofollow"><em>Mr.Li</em></a><em> : &#8220;The knife is forged by Wieland?&#8221;</em></p> <h2>#3 Your Beauty Up In Smoke</h2> <p><img decoding="async" class="alignnone size-full wp-image-321714" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3.jpg" alt="" width="700" height="994" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3-211x300.jpg 211w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3-640x909.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3-605x859.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/bharrelson2002" rel="nofollow"><em>Billy Harrelson</em></a><em> : &#8220;Yep. My sister-in-law is 40 and looks like she&#8217;s in her 50s. Smoked for about 20 years. My wife never smoked and still looks like her 20s and she&#8217;s only 38.&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/pkmonisthebest123" rel="nofollow">Ditto</a> : &#8220;Very powerful, smoking destroys you on the outside just as much as it does on the inside&#8221;</em></p> <h2>#4 Burger King Belgium</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-321715" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4.jpg" alt="" width="700" height="700" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-300x300.jpg 300w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-290x290.jpg 290w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-140x140.jpg 140w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-44x44.jpg 44w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-45x45.jpg 45w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-82x82.jpg 82w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-640x640.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-605x605.jpg 605w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-120x120.jpg 120w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/jokerfam1984" rel="nofollow"><em>Juan Something(downvotevictim)</em></a><em> : &#8220;During lockdown.&#8221;</em></p> <h2>#5 Black Mirror. 6th Season. Live Now, Everywhere</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-321716" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5.jpg" alt="" width="700" height="974" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5-216x300.jpg 216w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5-640x891.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5-605x842.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/elliotarundella" rel="nofollow"><em> https://adage.com/article/media/hollywood-screenwriters-reach-tentative-deal-end-strike/2518086 Advertising Age - Ad Age Homepage urn:uuid:da6715f6-ac03-aa83-0868-70989e8b3506 Mon, 25 Sep 2023 13:33:41 +0000 <p>Union said to have gained concessions on key points, including higher wages.</p> https://adage.com/article/digital-marketing-ad-tech-news/tiktoks-tube-girl-trend-how-brands-are-embracing-her-self-confidence-ethos/2518051 Advertising Age - Ad Age Homepage urn:uuid:5e748cca-08d1-94f8-3e8f-064b5897ddc3 Mon, 25 Sep 2023 10:00:00 +0000 <p>Sabrina Bahsoon’s motto of self-confidence is resonating with brands such as MAC, Spotify and AirBaltic.</p> https://adage.com/article/marketing-news-strategy/gen-z-panel-ad-age-cmo-conference-november-2023/2517621 Advertising Age - Ad Age Homepage urn:uuid:3ed6cd4e-f583-b717-5f04-8c79493590ea Mon, 25 Sep 2023 10:00:00 +0000 <p>Hear more from Gen Z professionals at the Ad Age Business of Brands conference on Nov. 8 and 9.</p> <p> </p> https://adage.com/article/creativity/nfls-marissa-solis-run-it-campaign-and-finding-her-calling-marketing/2518026 Advertising Age - Ad Age Homepage urn:uuid:8ee6d388-0266-2645-b936-905eb8c497ca Mon, 25 Sep 2023 09:45:00 +0000 <p>The league’s global brand and consumer marketing chief reflects on a career left turn that made all the difference.</p> https://adage.com/article/opinion/how-generative-ai-misrepresents-latino-experience-brands-aim-portray/2516936 Advertising Age - Ad Age Homepage urn:uuid:2dcdb20d-d75e-aa54-2c70-1da7fb0fe233 Mon, 25 Sep 2023 09:30:00 +0000 <p>Stories and identities are already difficult to grasp, and harder still for machines trained on limited data sets.</p> https://adage.com/article/marketing-news-strategy/7-cmos-how-their-children-influence-their-marketing-approach/2517046 Advertising Age - Ad Age Homepage urn:uuid:2f67de88-cc1c-f4b7-6430-6a4a3dd451c9 Mon, 25 Sep 2023 09:30:00 +0000 <p>Top marketers at American Eagle, Chili’s, Chipotle, Claire’s, KFC, Marriott and Nissan on how their kids are often a secret weapon.</p> https://adage.com/article/special-report-creativity-top-5/top-5-creative-ads-nrdc-chilis-nace-peets-coffee-lego/2517771 Advertising Age - Ad Age Homepage urn:uuid:b2d44e48-3216-7058-ae76-70e163bfe232 Mon, 25 Sep 2023 09:00:00 +0000 <p>This week’s best work touched on issues from regenerative agriculture to unpaid internships to the power of play.</p> https://adage.com/article/special-report-super-bowl/latest-super-bowl-nfl-and-college-football-marketing-news/2512411 Advertising Age - Ad Age Homepage urn:uuid:b6b855a6-0914-7308-5348-8efea1111668 Fri, 22 Sep 2023 20:16:08 +0000 <p>Tracking ads, brand moves and more.</p>