BREAKING NEWS: Advertising

Brand historians connect the past to modern marketing

Mon, 04 Nov 2024 16:37:32 +0000

Brand historians are becoming pivotal in companies like Levi Strauss and Ford Motor by using their archival expertise to enha -More-

Troveo helps creators license content to AI

Mon, 04 Nov 2024 16:37:32 +0000

Marty Pesis' new platform Troveo lets creators upload content for license to AI companies while keeping the rights. -More-

Beautyblender, Lululemon address rise of product dupes

Mon, 04 Nov 2024 16:37:32 +0000

Beautyblender and Lululemon are taking different approaches to combat the rise of dupe culture, celebrated among consumers, p -More-

Privacy Sandbox testing slows after Google cookie reversal

Mon, 04 Nov 2024 16:37:32 +0000

Google's decision to potentially maintain third-party cookies in Chrome has led to a decline in Privacy Sandbox testing, with -More-

Facebook Marketplace leads TikTok Shop in preferences

Mon, 04 Nov 2024 16:37:32 +0000

When Americans shop on social media, 49% choose Facebook Marketplace and 41% pick TikTok Shop, Chime recently found."Buyers c -More-

Meta introduces DM filters on Instagram for creators

Mon, 04 Nov 2024 16:37:32 +0000

Instagram has introduced messaging filters for creator accounts to help manage message requests more efficiently. -More-

Openvibe adds Threads support to enhance cross-posting

Mon, 04 Nov 2024 16:37:32 +0000

Openvibe enhances the social media experience by allowing users to log in and cross-post across multiple platforms, including -More-

BBH USA shows ex-Apple employees preferring Samsung

Mon, 04 Nov 2024 16:37:32 +0000

BBH USA's mini-documentary for Samsung features people who previously worked at Apple Genius Bars discussing why they left Ap -More-

Orchard creates Waldo-themed holiday spot for Etsy

Mon, 04 Nov 2024 16:37:32 +0000

Orchard's holiday campaign for Etsy stars a real-life Waldo in a 60-second spot that emphasizes personalized gift-giving and -More-

Infographic: Women outpace men in daily social media time

Mon, 04 Nov 2024 16:37:32 +0000

Visual Capitalist has created an infographic using data from We Are Social illustrating global social media usage, showing an -More-

2025 IAB ALM

Mon, 04 Nov 2024 16:37:32 +0000

In 2025, we're convening in Palm Springs, California for three days of agenda-setting discussions, thought-provoking panels, -More-

The Ad Creative ID Framework (ACIF): Streamline & Improve Cross-Platform Advertising

Mon, 04 Nov 2024 16:37:32 +0000

Join IAB and IAB Tech Lab in this webinar as we share the benefits of using ACIF for frequency capping and management, creati -More-

I switch gears. If there's something I can't do, I do something I can do.

Mon, 04 Nov 2024 16:37:32 +0000

Teri Garr, actor 1944-2024

RMLC, SESAC Spar As New Royalty Fee Set Through 2026

Mon, 04 Nov 2024 16:30:09 +0000

Both SESAC and the Radio Music License Committee are separately claiming they came out on top following the determination of licensing fees for RMLC-represented stations through 2026. An arbitration panel determined SESAC’s new blanket fee on November 1.

The new rate is set at 0.2824% of a station’s net revenue, raised from the previous rate of 0.2557% that had been in place since 2016. Non-music stations are expected to maintain a 77.5% fee discount, as specific long-form terms are still being finalized. The license will continue covering over-the-air, HD multicasting, and simulcast streaming.

The SESAC arbitration will cover more than 10,000 radio stations in the US under the RMLC’s umbrella. The new rates apply retroactively to January 1, 2023, so stations that paid 2022 fees will receive adjustments to match the updated rates.

Outside of these known facts, the real winner depends on who you ask. The RMLC claims SESAC was attempting to more than double licensing fees. While the specific rate it sought after went publicly undisclosed, SESAC had based its request for a rate increase on licensing agreements from other music rights licensors.

RMLC Chairman Ed Atsinger commented, “Despite the fact that no increase was warranted, the arbitration decision reported here constitutes a significant victory for RMLC-represented radio stations given SESAC’s demands, and comes at a challenging economic time for the industry. The RMLC intends to continue to defend and protect the interests of its members at a time when all of the performing right organizations are seeking to aggressively increase their fees.”

On the other side, SESAC says it came out on top, with company President and COO Scott Jungmichel said, “The arbitration award reflects another failure of the RMLC to impose regulated rates on SESAC since SESAC and the RMLC concluded their settlement in 2015. The panel awarded SESAC an over 10% increase while rejecting the RMLC’s attempts to lower the rate, turn back the clock, and yoke SESAC to the regulated rates paid by ASCAP and BMI. In addition, the revenue base subject to the fee is significantly greater than the revenue upon which station groups had sought to pay under the 2017 award.”

The arbitration between RMLC and SESAC was made possibly by a 2015 antitrust settlement requiring SESAC’s fees to be set by arbitration if future negotiations failed.

Election Night 2024 Set Tours: See How Telemundo’s ‘Impressive’ Set Was Built

Mon, 04 Nov 2024 16:00:00 +0000

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Raul Gutierrez, director of news studio operations and real time...

Fox Sells Out Super Bowl Ads at ‘Record Pricing’

Mon, 04 Nov 2024 14:34:37 +0000

The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. $832 million -- Fox's net income in the quarter, which is up more than double from $415...

Veteran WJLA Anchor Dave Lucas Announces Retirement

Mon, 04 Nov 2024 14:06:16 +0000

WJLA anchor Dave Lucas will retire after nearly five decades in broadcast journalism at the end of November. Lucas has been with WJLA since 1991 when NewsChannel 8 was launched. His last day on air is November 22. He started his career in Charleston, S.C. as a sports and health reporter. He then worked as...

Here’s How to Watch Election Night 2024 Coverage

Mon, 04 Nov 2024 14:00:00 +0000

The biggest night of America's political calendar is upon us. On Nov. 5, millions of viewers around the country to tune in to see which presidential candidate will enter the Oval Office in January: Vice President Kamala Harris or former President Donald Trump. With 2024's contest polling so closely, the outcome of the election will...

Hartford Anchor Leaves WTIC After Six Months

Mon, 04 Nov 2024 13:47:34 +0000

Alexa Farrell (pictured left) said she is leaving WTIC in Hartford, just six months after starting at the Fox affiliate. "So long 61," Farrell wrote on Facebook. "The plan was never to stay for a long time, but the people and the stories from here will stay with me forever." Farrell joined the station in...

Financial Brand Empower Names Goodby Silverstein & Partners as Agency of Record

Mon, 04 Nov 2024 13:28:49 +0000

Retirement and wealth management brand Empower has picked Goodby, Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand's strategic and creative marketing efforts "as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future," according...

Overnight Cable News Ratings for Oct. 25-28: Presidential Rallies Attract Viewers

Mon, 04 Nov 2024 13:00:00 +0000

Friday, Oct. 25 In a rare win, NewsNight with Abby Phillip was CNN's highest rated show of the evening in total viewers and the Adults 25-54 demo. Meanwhile, The Five was the evening's most-watched program overall in total viewers, with Jesse Watters Primetime taking the top spot in the demo. On MSNBC, The Last Word...

Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition

Mon, 04 Nov 2024 12:00:00 +0000

The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid from BSE Global to build a global media brand, called Brooklyn Media,...

Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude

Mon, 04 Nov 2024 11:00:00 +0000

It was on her third visit to St. Jude Children's Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center's fundraising and research organization, the American Lebanese Syrian Associated Charities (ALSAC). The clincher was a picture that caught her eye in the...

Uncommon New York Hires Steve Zaroff as First Strategy Chief

Mon, 04 Nov 2024 11:00:00 +0000

Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York office, following Havas acquiring a majority stake in the London-based agency in July 2023. Zaroff adds to the creative firepower in New York, joining president...

How To Take Public Speaking Intros To ‘Brilliant’

Fri, 01 Nov 2024 17:55:57 +0000

Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, “I hear them repeatedly from C-level executives and freshly minted professionals alike. It’s one of the FAQs in my workshops.”

In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one’s worth and lays the foundation for strong and lasting business relationships.

By Rosemary Ravinal

A one-size-fits-all introduction? This will make you sound rehearsed and robotic.

To ensure you make a memorable positive first impression when speaking in public, consider the audience, the situation and your role beyond your title. The straightforward structure of name, role and company may not be ideal for every scenario you encounter.

Here are three things to consider: viewpoint, verb, and value.

Viewpoint: Who are you talking to? What is the viewpoint of the person you are addressing?

Are you talking to a fellow passenger waiting to board your plane? Are you networking at an elite business event outside your industry? Or are you at a conference with professionals in your field? In each scenario, your introduction will be different because the viewpoint of the listener will vary.

Verb: You are MUCH more than your name and title. Add a verb that describes what you do and how you and your organization make a difference.

Value: Who do you serve? How do you help make the world better? You can be humble and confident at the same time when stating that part of your introduction.
Here are some quick tips to remember:

Avoid overloading your introduction with industry jargon or technical terms.
Don’t be too vague (I work in marketing).
Aim to make your point in less than 30 seconds.
Mention why you’re at the event or how your role relates to the group.
Be interesting and interested in the other person.
Watch your body language: avoid crossed arms, hands in pockets, and poor eye contact.
Smile warmly and speak clearly.
Have your business card ready (digital or paper version).

A great self-introduction can open doors, foster trust, and set the stage for fruitful relationships. Keep it concise, relevant, and audience-focused. Express your value and how your actions contribute to the greater good. Practice and refine your introduction, tailor it to your audience, and let your words and presence convey confidence, competence, and professionalism.

Contact Rosemary Ravinal for details on public speaking training programs or one-on-one coaching services in any of the following areas, in both English and Spanish:

Public Speaking
Media Readiness
Presentation Skills

info@rosemaryravinal.com

Hispanic Consumers: Driving Significant U.S. CPG Growth

Wed, 30 Oct 2024 15:45:27 +0000

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SiriusXM, LiveRamp, GroupM Team For ‘Audio Data Clean Room’

Wed, 30 Oct 2024 14:55:06 +0000

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Avoid the Fright With Some Delight Ahead of Forecast Early Bird’s Flight

Wed, 30 Oct 2024 13:30:22 +0000

On Thursday evening, the ghosts, goblins, and monsters will be out in force, and they’ll be scary away the Early Bird. The good news is you can avoid any scares by enjoying the Forecast 2025 early bird benefits today.

Beware: Lock in your seat now before registration Forecast 2025 rises to its full price on November 1.

REGISTER HERE

Some of the treats in store for you at Forecast 2025:

Futurist and best-selling author Matt Britton discussing AI’s revolutionary future in radio and TV
Consumer Technology Association Senior Director Brian Comiskey talking tech trends for broadcasters with Fred Jacobs
NAB President Curtis LeGeyt in conversation with Ad Fontes Media’s Lou Paskalis and ABC News National Correspondent Steven Portnoy on the battle to keep newsroom lights on
NewsNation NY Bureau Chief Lee Harris leading our Executive Super Session
The financial outlook from BMG 360, Miller Kaplan, BIA Advisory Services, and Kagan
And more to be announced soon!

Sink your fangs into the Early Bird savings before the Halloween deadline, or you’ll be left howling because you could have had a better deal!

Celebrating 22 years in 2024, Forecast is an annual industry financial conference at the Harvard Club in New York City. The only conference of its kind, the event gathers owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year.

Forecast 2025 – scheduled for November 13 – is the premier event for broadcast executives, financial analysts, and media leaders, offering a comprehensive view of the industry’s future. For more information, visit the event site.

Benztown Plants A Flag On Canadian Soil

Wed, 30 Oct 2024 13:30:12 +0000

TORONTO — The Southern California-headquartered radio imaging, voiceover, programming, podcasting and jingles company led by President Dave “Chachi” Denes is gaining entry into the Great White North, starting in January.

It is thanks to a partnership between Benztown and Orbyt Media, a top radio sales and syndication network serving Canadian broadcasters.

This makes Orbyt Media the exclusive home in Canada of Benztown’s selection of radio libraries on a cash or barter basis. Benztown’s audio conten spans all major formats as well as key topical and seasonal “in a box” content.

Formats include Country, News/Talk, Classic Hits, Rock, Hot AC, and many more.

Orbyt Media Affiliate Specialist Heather Edwards commented, “This partnership with Benztown represents a significant opportunity for Canadian broadcasters to access exceptional music libraries that resonate with a multitude of audiences. We look forward to bringing the incredible Benztown brand back here to Orbyt Media and across the country to our radio partners.”

— RBR+TVBR Canada

U.S. Media: Have We Hit Bottom Yet?

Mon, 28 Oct 2024 20:00:48 +0000

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3 of the Worst-Ever Tech Ads That Should Have Never Seen the Light of Day

Mon, 28 Oct 2024 16:40:50 +0000

Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads.

According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. The research firm adds that TV advertising has long been a cornerstone of the ad sector. However, some tech firms fall short with their ads.

Keep reading to see three of the worst-ever tech ads -- ads that should have never aired.
1. Palm Pre Commercial (2009)

Do you remember the Palm Pre? Designed and marketed by Palm, it was a smartphone combining a sliding keyboard and multi-touch screen.

The smartphone featured webOS, which was Palm's Linux-based operating system. Hewlett-Packard bought the Palm brand in 2010 for $1.2 billion but discontinued the Palm product lineup in 2011. But you probably want to hear about the ad.

The ad ran in 2009. It was a time when the iPhone and Android were growing into the dominant behemoths they have become in the smartphone space. But the Palm Pre commercial, part of a bid to challenge the market leaders, blew it big time.

The 2009 ad featured Tamara Hope, an actress, who was positioned in front of a backdrop. She talked about reincarnation and other things unrelated to smartphones. Rather than leaving consumers wanting more, the ad left people wondering what in the world they had just watched.

Maybe the commercial turned them off the Palm Pre and onto the iPhone and Android.

2. "What's a Computer?" (2018)

Another super-weird commercial in the tech space was the "What's a Computer?" ad in 2018. While Apple usually has a knack for good ads -- everyone remembers the "There's an app for that" line -- but it has a few stinkers, too. One of them was the 2018 commercial where a youngster asks the question: "What's a computer?"

It's an innocent question, but neither the question nor the ad was well received. In the commercial, the young boy used an iPad Pro, a keyboard case, and an Apple Pencil. The ad pushed the narrative that the tablet era was such that nobody used -- let alone knew about -- computers. But who was Apple trying to fool? Tablets are great and all, but they still can't replace full-fledged computers, especially laptops for gamers. At least not yet anyway.

3. What "HTC" Stands For Commercial (2013)

The 2013 ad featured Robert Downey Jr. explaining what "HTC" stood for. For the record, "HTC" stands for "High Tech Computer." Because the meaning of "HTC" wasn't widely known, HTC retained the services of Mr. Iron Man himself to answer a question nobody asked.

The actor appeared in various ads. They were lighthearted ads where the actor offered fictitious answers for what "HTC" stood for. He offered responses like "Hold This Car" and "Hot Tea Catapult." It was silly -- maybe humorous for small children -- but was not an ideal way to sell phones.

These are three examples of some pretty awful tech commercials over the years. But the good news is there are some good ones, too. When in the mood for some tech ads, past and present, head to YouTube. That's where ads go to live forever -- the good and the bad.

Even With OTA Live Sports Boom, Streaming Access Matters

Mon, 28 Oct 2024 15:59:03 +0000

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For Speaking With Clarity, Check Your Jargon At The Door

Fri, 25 Oct 2024 13:59:53 +0000

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Inclusivity in Connected TV Ads Report Released

Tue, 22 Oct 2024 17:37:39 +0000

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How Will Media’s Leaders Weather 2025?

Mon, 21 Oct 2024 16:59:04 +0000

You can stare at the radar, study the clouds, and pull up all the facts and figures you want. Ultimately the forecast comes down to the discretion and wisdom of the Chief Meteorologist: the expert who analyzes data, tracks patterns, and uses their knowledge to predict what’s coming next, helping us prepare for what might blow our way.

What’s coming for broadcast radio and television in the year ahead? The Forecast 2025 Executive Super Session offers the best take on whether storm clouds are on the horizon or if seeds for growth will spring in a few months.

At Forecast, top-level C-Suite executives each year close the day-long VIP symposium with their view of the year ahead. They wield the power that charts the industry’s course, influencing everything from career paths in broadcasting to how listeners and viewers engage with content in a competitive landscape. Our expert panel is here to help you understand what to prepare for, what to avoid, and where to find the sunny opportunities in the year ahead.

The Forecast 2025 Executive Super Session will be moderated by Lee Harris, New York Bureau Chief/Director of Integrated Operations for Nexstar Media Group-owned NewsNation and WGN Radio in Chicago.

This year’s panelists:
Jack Abernethy, CEO, Fox Television Stations
Liz Alesse, Vice President, ABC Audio, ABC News
Rob Babin, EVP/Head of Radio, Cox Media Group
Michael Hayes, President, Hearst Television

Celebrating 22 years, Forecast is an annual industry financial conference at the Harvard Club in New York City. The only conference of its kind, the event gathers owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year. The conference is followed by the Broadcast Leadership Reception, considered one of broadcasting’s top networking events and honoring Radio Ink’s “40 Most Powerful People in Radio” and Radio + Television Business Report’s “Top Broadcast Television Leaders.” Registration for Forecast includes admission to the reception.

For more information about the conference, visit Forecast 2025.

Register NOW for the early bird discount!

Taking Stock With Teens: Technology and Social Media

Fri, 18 Oct 2024 13:00:56 +0000

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Use This Framework to Create Unforgettable Speeches

Fri, 18 Oct 2024 12:00:02 +0000

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Savvy, Innovative and Agile: Independent and Small Broadcasters

Wed, 16 Oct 2024 14:38:15 +0000

Savvy, innovative, and agile: Independent and small broadcasters embody the spirit of entrepreneurship and a commitment to community service. Despite the challenges and changes of a constantly evolving media environment, these organizations and their leaders consistently overdeliver.

Want to know how they do it? Join us for Forecast 2025 at the Harvard Club in the City of New York on Wednesday, November 13.

The panel session “Main Street Media: Where Local Broadcast Survives & Thrives” features visionary small/independent broadcast station owners and executives eager to share their perspectives, challenges, and strategies.

Serving as the panel’s moderator is respected former National Association of Broadcasters EVP of Communications Dennis Wharton.

Wharton will lead a panel that includes:

DuJuan McCoy, Owner, President & CEO, Circle City Broadcasting
Barry Fisher, President/GM, WFMZ-TV & WDPN-TV in Allentown-Philadelphia
Kelly Trask, Owner, BK Media Solutions/Southern Indiana Radio Network
Jose Villafañe, Founder/Managing Partner/CEO, Nueva Network and Costa Media

“The world loves an underdog, and that’s especially true in the consolidating communications world,” Wharton says. “Join us at Forecast for a discussion among four successful independent radio and TV broadcasters on their unique challenges and ‘break the mold’ business strategies that set them apart from larger market group operators.”

Be sure to save your seat at this year’s Forecast conference. Register today and take advantage of our early bird discount before the price increases!

Celebrating 22 years, Forecast is an annual industry financial conference at the Harvard Club in New York City. The only conference of its kind, the event gathers owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year.

The conference is followed by the Broadcast Leadership Reception, considered one of broadcasting’s top networking events and honoring Radio Ink’s “40 Most Powerful People in Radio” and Radio + Television Business Report’s “Top Broadcast Television Leaders.” Registration for Forecast includes admission to the reception.

For more information about the conference, visit Forecast 2025.

The Role of Radio During Crises

Mon, 14 Oct 2024 19:59:26 +0000

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“Tiny Water Fountain As His Business Card”: 40 Genius Business Cards

Tue, 13 Aug 2024 13:07:53 +0000

Entrepreneurs are always looking for ways to build their businesses and stand out from the competition. A successful business needs to spread the word about the services offered and a quick way to make an impression on a potential client is via a business card.

Not everyone spends a lot of time thinking about the design of their business cards but rather opt for a simple and clear delivery. However, others have chosen a more creative and memorable approach. Scroll below to check out some of the most unique business cards people have come up with that take something seemingly completely mundane and turn it into the perfect little ad for one’s business.

#1 Tomorrow Is My First Ever Art Fair So I Hand-Painted All My Business Cards

Image source: bunkerbash

#2 Bike Multi-Tool Business Card

Image source: Rethink Canada

#3 My MP’s Business Card Has Braille On It

Image source: KACL780AM

#4 Cosmetic Surgeon Business Card

Image source: Demner, Merlicek & Bergmann, Vienna, Austria

#5 Business Card For Packaging Supplies Company Shaped Like Cardboard Box

Image source: lunarspaceman

#6 The Way I Found To Make My Business Card Simple, Different, And That Reflects My Work

Image source: maii__handmade

#7 Cheese Grater Business Card

Image source: JWT, Brazil

#8 Miniature Scribble Slates Were Used To Create Unique, Interactive Business Cards

Image source: Raeff Miles

#9 I Don’t Get The Opportunity To Give Away A Lot Of Business Cards, So I Figured I Might As Well Paint My Own

Image source: reddit.com

#10 My Graphic Designer Buddy Went Above And Beyond With My New Business Cards

Image source: LonePineAutoGlass

#11 Bought A House And Found A Business Card For An Exterminator. Wife Freaked When She Opened The Drawer

Image source: the_broke_trader

#12 This Business Card For A Suit Store Has Pop-Out Collar Stays

Image source: MilkisToxic

#13 Tearable Divorce Lawyer Business Card

Image source: john st. / toronto

#14 X-Ray Business Cards

Image source: Fernando Freitas

#15 This Business Card I Got A While Ago Is Also A Set Of Lock Picks

Image source: _Cabbage_Corp_

#16 Cards For A Brick Supplier In Houston

Image source: jotpress

#17 This Knife Sharpening Company Has A Band-Aid As Its Business Card

Image source: cute_allergies

#18 This Temporary Tattoo Shop Has Business Cards That Are Also Temporary Tattoos

Image source: SinDumpling

#19 This Dog Has His Own Business Card

Image source: jcre

#20 Business Card For Fitness Trainer

Image source: Leo Burnett, Dubai, United Arab Emirates

#21 Yoga One: Get Stretchy

Image source: Marked for Trade

#22 Designer’s Seed Packet Business Card

Image source: Jamie Wieck

#23 I Spent Way Too Much Time Making Just A Handful Of Overco

40 Of The Most Clever Marketing Campaigns Created By Companies

Mon, 08 Apr 2024 13:22:59 +0000

In today’s world, advertisements seem to be everywhere we turn. From online videos to social media feeds, billboards to car wraps, it feels like there’s no escaping them. We endure multiple commercials before even starting a video, with more popping up throughout that we impatiently wait to “skip.” Amid this sea of relentless advertising, it’s rare to come across an ad that genuinely captures our attention.

However, there’s one subreddit committed to uncovering the most ingenious marketing campaigns and showcasing them online. Below, you’ll discover a selection of remarkably clever ads that have been spotted in various corners of the world.

#1 “Protect Wildlife, Before It’s Too Late” WWF Deutschland Campaign

Image source: knobiknows

#2 Littering Says A Lot About You – Live Green Toronto

Image source: adamfcb

#3 World Vision – He Sees What Can’t Be Shown

Image source: adamfcb

#4 Mississippi Department Of Transportation Ad Against Distracted Driving

Image source: Hobbescrownest

DetriMentaL: This woman ahead of me was so busy applying lipstick whilst driving she barely noticed the crossing ahead and i had to slam on my breaks so hard i almost mistweeted my disgust when i dropped my phone

#5 1968 Magazine Ad

Image source: StephenMcGannon

Nadine Debard: “any part of the body” ha ha

#6 From The Coldest Waters Of Norway – Ocean Blue

Image source: adamfcb

Kate: Poor Henrik

#7 Mcdonalds Heatwave Ad (UK)

Image source: adamfcb

AnnaRachelle: They got the shake machine working?

#8 Smirnoff (1990)

Image source: StephenMcGannon

Olivia Lisbon: The mouse was too hungover to move

#9 One Click Can Change Your Future

Image source: nice-queen997

#10 IKEA Early Christmas Sale Ad (2014)

Image source: Raketlie

#11 TG4: Irish TV Ad For Women’s Gaelic Football Season

Image source: mobiuszeroone

Caro Caro: Very clever. Photography is great too.

#12 This Canon Camera Ad On A Suzuki Jimny

Image source: ikke4live

Lexekon: Biggest back-up camera ever….

#13 Nike – Your Only Limit Is You

Image source: Upset-Wafer-5179

#14 3D Billboard For An Post. Dublin, Ireland (2023)

Image source: StephenMcGannon

#15 British Airways

Image source: adamfcb

David: If the person next to you on the plane is that pale they might be a geisha, a vampire or dead. /J

#16 Crown Royal (1990)

Image source: StephenMcGannon

#17 No Easy Way Out – Women’s Helpline

Image source: adamfcb

#18 J&b Scotch Whiskey (1990)

Image source: StephenMcGannon

PinkPanda: Neat!

#19 Colgate Floss, 2011

Image source: Porkchops_on_My_Face

Cosmikid: Ok, good. A thinker. Had to look 3 times to understand, then laugh; ok.

Gillbella: The floss helps gets the seeds out

#20 McDonald’s – Loved By All

Image source: adamfcb

Nadine Debard (edited): I wish there was some kind of batmobile or an UFO

#21 Breast Cancer Now – Beat It

Brilliant Ads,’ has made it its mission to celebrate and share these unforgettable advertising feats. Let’s explore how this page has become a digital haven for advertising enthusiasts and why it’s a must-follow for anyone interested in the world of advertising. Check out some of their best posts in the gallery below.

More info: Facebook

#1 Poster Ad For The Canadian Paralympics

Image source: Brilliant Ads

lost hedgehog : “this one is so inspiring”

Saphyre Fyre : “I put my armor on, show you how strong I am. I put my armor on, I’ll show you that I am…. Unstoppable today”

Sweet Taurus “I really like this one! Very creative and inspiring.”

Nicky Shrimps : “I had to download the photo to see all of the little details. It’s wonderful.”

#2 Sharper Than You Think

Image source: Brilliant Ads

Mr.Li : “The knife is forged by Wieland?”

#3 Your Beauty Up In Smoke

Image source: Brilliant Ads

Billy Harrelson : “Yep. My sister-in-law is 40 and looks like she’s in her 50s. Smoked for about 20 years. My wife never smoked and still looks like her 20s and she’s only 38.”

Ditto : “Very powerful, smoking destroys you on the outside just as much as it does on the inside”

#4 Burger King Belgium

Image source: Brilliant Ads

Juan Something(downvotevictim) : “During lockdown.”

#5 Black Mirror. 6th Season. Live Now, Everywhere

Image source: Brilliant Ads

Hollywood Screenwriters reach tentative deal to end strike

Mon, 25 Sep 2023 13:33:41 +0000

Union said to have gained concessions on key points, including higher wages.

TikTok’s Tube Girl trend—how brands are embracing her self-confidence ethos

Mon, 25 Sep 2023 10:00:00 +0000

Sabrina Bahsoon’s motto of self-confidence is resonating with brands such as MAC, Spotify and AirBaltic.

What Gen Z loves—and hates—about brand marketing

Mon, 25 Sep 2023 10:00:00 +0000

Hear more from Gen Z professionals at the Ad Age Business of Brands conference on Nov. 8 and 9.

NFL’s Marissa Solis on the ‘Run With It’ campaign, and finding her calling in marketing

Mon, 25 Sep 2023 09:45:00 +0000

The league’s global brand and consumer marketing chief reflects on a career left turn that made all the difference.

How generative AI misrepresents the Latino experience brands aim to portray

Mon, 25 Sep 2023 09:30:00 +0000

Stories and identities are already difficult to grasp, and harder still for machines trained on limited data sets.

7 CMOs on how their children influence their marketing approach

Mon, 25 Sep 2023 09:30:00 +0000

Top marketers at American Eagle, Chili’s, Chipotle, Claire’s, KFC, Marriott and Nissan on how their kids are often a secret weapon.

The top 5 creative campaigns you need to know about right now

Mon, 25 Sep 2023 09:00:00 +0000

This week’s best work touched on issues from regenerative agriculture to unpaid internships to the power of play.

BREAKING NEWS: Advertising

Brand historians connect the past to modern marketing

Troveo helps creators license content to AI

Beautyblender, Lululemon address rise of product dupes

Privacy Sandbox testing slows after Google cookie reversal

Facebook Marketplace leads TikTok Shop in preferences

Meta introduces DM filters on Instagram for creators

Openvibe adds Threads support to enhance cross-posting

BBH USA shows ex-Apple employees preferring Samsung

Orchard creates Waldo-themed holiday spot for Etsy

Infographic: Women outpace men in daily social media time

2025 IAB ALM

The Ad Creative ID Framework (ACIF): Streamline & Improve Cross-Platform Advertising

I switch gears. If there's something I can't do, I do something I can do.

RMLC, SESAC Spar As New Royalty Fee Set Through 2026

Election Night 2024 Set Tours: See How Telemundo’s ‘Impressive’ Set Was Built

Fox Sells Out Super Bowl Ads at ‘Record Pricing’

Veteran WJLA Anchor Dave Lucas Announces Retirement

Here’s How to Watch Election Night 2024 Coverage

Hartford Anchor Leaves WTIC After Six Months

Financial Brand Empower Names Goodby Silverstein & Partners as Agency of Record

Overnight Cable News Ratings for Oct. 25-28: Presidential Rallies Attract Viewers

Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition

Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude

Uncommon New York Hires Steve Zaroff as First Strategy Chief

How To Take Public Speaking Intros To ‘Brilliant’

Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, “I hear them repeatedly from C-level executives and freshly minted professionals alike. It’s one of the FAQs in my workshops.”

In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one’s worth and lays the foundation for strong and lasting business relationships.

Contact Rosemary Ravinal for details on public speaking training programs or one-on-one coaching services in any of the following areas, in both English and Spanish:

Public Speaking

Media Readiness

Presentation Skills

info@rosemaryravinal.com

Hispanic Consumers: Driving Significant U.S. CPG Growth

SiriusXM, LiveRamp, GroupM Team For ‘Audio Data Clean Room’

Avoid the Fright With Some Delight Ahead of Forecast Early Bird’s Flight

Some of the treats in store for you at Forecast 2025:

Futurist and best-selling author Matt Britton discussing AI’s revolutionary future in radio and TV

Consumer Technology Association Senior Director Brian Comiskey talking tech trends for broadcasters with Fred Jacobs

NAB President Curtis LeGeyt in conversation with Ad Fontes Media’s Lou Paskalis and ABC News National Correspondent Steven Portnoy on the battle to keep newsroom lights on

NewsNation NY Bureau Chief Lee Harris leading our Executive Super Session

The financial outlook from BMG 360, Miller Kaplan, BIA Advisory Services, and Kagan

And more to be announced soon!

Benztown Plants A Flag On Canadian Soil

U.S. Media: Have We Hit Bottom Yet?

3 of the Worst-Ever Tech Ads That Should Have Never Seen the Light of Day

Even With OTA Live Sports Boom, Streaming Access Matters

For Speaking With Clarity, Check Your Jargon At The Door

Inclusivity in Connected TV Ads Report Released

How Will Media’s Leaders Weather 2025?

For more information about the conference, visit Forecast 2025. Register NOW for the early bird discount!

Taking Stock With Teens: Technology and Social Media

Use This Framework to Create Unforgettable Speeches

Savvy, Innovative and Agile: Independent and Small Broadcasters

Be sure to save your seat at this year’s Forecast conference. Register today and take advantage of our early bird discount before the price increases!

The Role of Radio During Crises

“Tiny Water Fountain As His Business Card”: 40 Genius Business Cards

#1 Tomorrow Is My First Ever Art Fair So I Hand-Painted All My Business Cards

#2 Bike Multi-Tool Business Card

#3 My MP’s Business Card Has Braille On It

#4 Cosmetic Surgeon Business Card

#5 Business Card For Packaging Supplies Company Shaped Like Cardboard Box

#6 The Way I Found To Make My Business Card Simple, Different, And That Reflects My Work

#7 Cheese Grater Business Card

#8 Miniature Scribble Slates Were Used To Create Unique, Interactive Business Cards

#9 I Don’t Get The Opportunity To Give Away A Lot Of Business Cards, So I Figured I Might As Well Paint My Own

#10 My Graphic Designer Buddy Went Above And Beyond With My New Business Cards

#11 Bought A House And Found A Business Card For An Exterminator. Wife Freaked When She Opened The Drawer

#12 This Business Card For A Suit Store Has Pop-Out Collar Stays

#13 Tearable Divorce Lawyer Business Card

#14 X-Ray Business Cards

#15 This Business Card I Got A While Ago Is Also A Set Of Lock Picks

#16 Cards For A Brick Supplier In Houston

#17 This Knife Sharpening Company Has A Band-Aid As Its Business Card

#18 This Temporary Tattoo Shop Has Business Cards That Are Also Temporary Tattoos

#19 This Dog Has His Own Business Card

#20 Business Card For Fitness Trainer

#21 Yoga One: Get Stretchy

#22 Designer’s Seed Packet Business Card

#23 I Spent Way Too Much Time Making Just A Handful Of Overco

For more information about the conference, visit Forecast 2025.

Register NOW for the early bird discount!