BREAKING NEWS: Advertising http://feed.informer.com/digests/HZBAADAGD4/feeder BREAKING NEWS: Advertising Respective post owners and feed distributors Tue, 04 Jun 2013 13:06:05 +0000 Feed Informer http://feed.informer.com/ How News Outlets Are Preparing for Karoline Leavitt’s White House Press Briefings https://www.adweek.com/tvnewser/karoline-leavitt-donald-trump-press-briefings-news-outlets/ Adweek Feed urn:uuid:b6d4b681-9cc3-07d6-cf7e-ee91f633a492 Fri, 22 Nov 2024 21:47:31 +0000 With Karoline Leavitt joining President-elect Donald Trump's administration as White House press secretary, press briefings might look slightly different in 2025. At 27, Leavitt will be the youngest person to serve in that role and she has signaled that she will approach the entire operation differently. During an interview with Sean Hannity on Tuesday night,... Bravo and Van Leeuwen Scoop Up Fan Engagement With Real Housewives Ice Cream https://www.adweek.com/commerce/bravo-and-van-leeuwen-scoop-up-fan-engagement-with-real-housewives-ice-cream/ Adweek Feed urn:uuid:4f0da0bb-62af-5109-b1e3-928a88b09ec7 Fri, 22 Nov 2024 20:54:52 +0000 When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. A new limited-edition flavor, "The... Ticker: CNN Orders Season 2 of Have I Got News For You https://www.adweek.com/tvnewser/cnn-have-i-got-news-for-you-season-2-andrea-mitchell-robin-roberts-awards/ Adweek Feed urn:uuid:2491595b-0c53-bd25-b1eb-c08fc994979c Fri, 22 Nov 2024 20:24:20 +0000 Top of the Ticker: CNN seems to be pleased with the performance of its satirical news show, Have I Got News For You. The Roy Wood Jr.-helmed American version of the long-running British series scored a Season 2 order. Have I Got News For You has paired well with CNN's encore presentation of Real Time... Morning Joe Ends the Week With a Ratings Slide https://www.adweek.com/tvnewser/morning-joe-ratings-decline-trump-msnbc/ Adweek Feed urn:uuid:2e8a080a-75c5-c851-ac81-e8c2195a0f04 Fri, 22 Nov 2024 19:34:20 +0000 Morning Joe ended a tumultuous week with a precipitous ratings drop. Since co-hosts Joe Scarborough and Mika Brzezinski disclosed their in-person meeting with President-elect Donald Trump, the MSNBC morning show has seen a steady erosion in viewership. While that dovetails with the larger post-Election Day ratings woes facing both MSNBC and CNN, it also suggests... Frequence: ‘Rising Pressure and AI Adoption in Local Advertising https://rbr.com/frequence-rising-pressure-and-ai-adoption-in-local-advertising/ Radio & Television Business Report » Adbiz urn:uuid:8495c1b7-6c2e-2994-1365-5e51661e42a5 Fri, 22 Nov 2024 19:00:08 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/frequence-2023-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />Some 80% of digital ad professionals now utilize Artificial Intelligence-based products  for media buying and campaign management. That's according to new findings released by ad sales automation and workflow software producer Frequence, recently acquired by connected TV ad platform Madhive. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/frequence-2023-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/frequence-rising-pressure-and-ai-adoption-in-local-advertising/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> What the Jake Paul vs. Mike Tyson Streaming Issues Mean for Netflix’s NFL Games https://www.adweek.com/convergent-tv/netflix-jake-paul-mike-tyson-streaming-issues-nfl/ Adweek Feed urn:uuid:ddad988a-8250-c3f1-23ae-206dea2a1091 Fri, 22 Nov 2024 18:29:29 +0000 Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the streaming service also suffered a technical knockout thanks to buffering and crash issues, and it's raised questions among viewers and advertisers as the company's two exclusive NFL Christmas games loom. The streaming giant has a... How Lying Undermines Trust: A Public Speaking ‘Don’t’ https://rbr.com/how-lying-undermines-trust-a-public-speaking-dont/ Radio & Television Business Report » Adbiz urn:uuid:a31bfe9e-e5a9-2f1c-da89-13c4b6329131 Fri, 22 Nov 2024 15:59:50 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-139-e1728661211845-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="Rosemary Ravinal" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />In this column, public speaking coach and veteran Public Relations executive Rosemary Ravinal explores the underlying reasons why people lie, and how to detect it. It could provide learning lessons for your own public speaking needs. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-139-e1728661211845-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="Rosemary Ravinal" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><h6>As public speaking coach and veteran public relations executive <strong>Rosemary Ravinal </strong>puts it, &#8220;Lying can severely disrupt communication.&#8221; Indeed, dishonesty and deception, from innocent fibs to big fat lies, can have far-reaching consequences. In this column, Ravinal explores the underlying reasons why people lie, and how to detect it. It could provide learning lessons for your own public speaking needs.</h6> <hr /> <p>&nbsp;</p> <p><em>By Rosemary Ravinal</em></p> <p>Trust is the bedrock of good business and that comes from honesty and clear communication. Anything less than that can damage client and employee relationships, ruin business deals, and make life miserable for everyone.</p> <p>In professional settings, a loss of trust can destroy collaboration and hinder productivity, as team members may begin to second-guess one another’s intentions or motives.  If trust is lost, the very purpose of communication—connecting and understanding each other—becomes more challenging.</p> <p>For perspective, it’s important to refer to science when making general observations about lying. Yes, everyone lies at times. A child tells their first lie between the ages of two and three. When meeting someone for the first time, a person will lie (or stretch the truth) up to three times within a ten-minute timeframe to make a good impression or to appear more favorable to them.</p> <p>Let’s explore the underlying reasons why people lie and how to detect a liar in your midst.</p> <p><strong>1. Liars are insecure.</strong> Spreading lies and rumors might be a way for them to create a sense of belonging, connect with others, and boost their low self-esteem.</p> <p><strong>2. Liars are controlling.</strong> Often, people lie to control the feelings of others. By inventing facts or embellishing the truth, liars manipulate how their listeners will react, especially if they’re familiar and comfortable with their audience.</p> <p><strong>3. Liars hide their feelings. </strong>Liars want to hide the truth and their feelings, too. They lie to avoid facing reality and their disappointments.</p> <p><strong>4. Liars are good listeners.</strong> Despite what you might think, good liars know how to listen. It gives them information they can use in the future. They’ll know what lies you’ll be likely to believe. And by studying you, they will know exactly what to say to manipulate your actions and emotions.</p> <p><strong>5. Liars are charismatic. </strong>Liars smile, nod, lean forward, and make eye contact while listening, characteristics that are often associated with honest and friendly people.</p> <p><strong>6. Liars think fast.</strong> Hesitation markers in conversation, such as “ums” and “ahs” can reveal traces of dishonesty, so frequent liars have learned how to think fast.</p> <p><strong>7. Liars blame others.</strong> It’s easy to take the attention off themselves when they can blame someone else. To help you figure out what&#8217;s true, make sure you go directly to the source for information rather than believing every rumor you hear or read.</p> <p><strong>8. Liars have good memories.</strong> Good liars can remember the tiniest of details to keep themselves from contradicting their previous lies.</p> <p><strong>9. Liars withhold information.</strong> The less they talk, the fewer lies they must remember. Even though good liars can remember trivial details, they know it’s best to avoid getting tangled up in too much information.</p> <p><strong>10.</strong> <strong>Liars are hurting inside. </strong>Before you lash out and accuse someone of lying, think about why they might be lying. Could they be covering up pain? Are they trying to spare themselves embarrassment? They could be hurting inside, and their lies just might be a cry for help.</p> <h5><span style="color: #00ccff;"><strong>How do you spot a liar?</strong></span></h5> <p>According to psychologists and communications science, the signs that someone is lying include language patterns and non-verbal cues. Liars may take longer to start answering a question than truth-tellers, this gives them more time to plan their response. Mumbling and lack of articulation might indicate the person is anxious to end the conversation and avoid answering more questions. Mismatched gestures, making sweeping statements, changes in vocal tone, and fidgeting are also tell-tale signs.</p> <p>Whether it’s resolving a conflict with a friend, negotiating a deal at work, or addressing issues in a family, honest communication helps people come together to find solutions. Lies interfere with this process by creating false premises and redirecting the conversation toward issues that don’t exist.</p> <p>&nbsp;</p> <hr /> <h6>Contact Rosemary Ravinal for details on public speaking training programs or one-on-one coaching services in any of the following areas, in both English and Spanish:</h6> <ul> <li> <h6>Public Speaking</h6> </li> <li> <h6>Media Readiness</h6> </li> <li> <h6>Presentation Skills</h6> </li> </ul> <h6><a href="mailto:info@rosemaryravinal.com">info@rosemaryravinal.com</a></h6> <h6></h6> Balancing timeliness, timelessness in creator economy https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=5DAD9B99-340A-4952-BC7D-346A43FFFC80 IAB SmartBrief urn:uuid:d4cfc4f4-a544-715b-109a-507a06731617 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Marketers face the challenge of balancing timely and timeless content in the creator economy, says Amy Luca, global head of s&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=5DAD9B99-340A-4952-BC7D-346A43FFFC80">More</a>-&nbsp;</div> Shift to digital ads reshapes local media strategies https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=A8C67EE9-A566-4E40-9083-DCA029C210B9 IAB SmartBrief urn:uuid:137c5ca0-dd7a-b8a8-c6b7-b193cf4a93e5 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Local media outlets are adapting to the digital advertising landscape as local advertisers shift their budgets online. &nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=A8C67EE9-A566-4E40-9083-DCA029C210B9">More</a>-&nbsp;</div> AI ROI, regulation to be key in 2025, Walmart says https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=BEA17F23-256C-4089-9AF0-F5248E784683 IAB SmartBrief urn:uuid:808f7de2-1375-5ec5-8494-31ea2867a4fb Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Walmart's forecast for 2025 emphasizes the importance of practical AI delivering measurable ROI. &nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=BEA17F23-256C-4089-9AF0-F5248E784683">More</a>-&nbsp;</div> WBD brings shoppable shows to Max https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=D96E96D4-657B-4EE6-8796-8992DAE68AEA IAB SmartBrief urn:uuid:bee8bbe0-22ad-56b5-589e-b25463bdb1a5 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Max has added Kerv's AI technology for shoppable programs that let viewers buy products directly from the shows that they wat&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=D96E96D4-657B-4EE6-8796-8992DAE68AEA">More</a>-&nbsp;</div> YouTube Shorts adds AI video backgrounds with Dream Screen https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=01C1D298-703B-4675-BDFE-14BFE4FB929B IAB SmartBrief urn:uuid:8f3f2456-6151-b548-02c4-569874e0de18 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=01C1D298-703B-4675-BDFE-14BFE4FB929B">More</a>-&nbsp;</div> Australia will ban social media for people younger than 16 https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=B62EBBBA-6057-4832-8E4A-8CBB34DA2490 IAB SmartBrief urn:uuid:9d3ebdc2-fbfe-856a-2f4f-6791669a6010 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=B62EBBBA-6057-4832-8E4A-8CBB34DA2490">More</a>-&nbsp;</div> How TikTok is reshaping Gen Z loyalty to American Eagle https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=09F85291-B531-4C85-84CE-8EC21824EAA4 IAB SmartBrief urn:uuid:31e4f177-4158-a402-029c-d9f22306899b Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">TikTok has emerged as a crucial platform for engaging Gen Z, with American Eagle capitalizing on its potential to make viral &nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=09F85291-B531-4C85-84CE-8EC21824EAA4">More</a>-&nbsp;</div> VaynerMedia, Opendoor show holiday "Reasons to Move" https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=B31E459A-0541-4250-BF69-618114353CB2 IAB SmartBrief urn:uuid:51549323-4d38-b52c-1d10-9a3a95836203 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Opendoor has launched a holiday ad from VaynerMedia as part of its "Reasons to Move" campaign, challenging the notion that pe&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=B31E459A-0541-4250-BF69-618114353CB2">More</a>-&nbsp;</div> FactSet, VSA Partners continue "Not Just the Facts" https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=3D50A93E-3E5E-4C9D-906B-773EE5B14688 IAB SmartBrief urn:uuid:e79bfc96-aa0e-e6e3-086e-31cf8ae015e3 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">FactSet teamed with VSA Partners to release the second phase of the "Not Just the Facts" campaign, which highlights the impor&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=3D50A93E-3E5E-4C9D-906B-773EE5B14688">More</a>-&nbsp;</div> Intro to the Creator Economy (eLearning Course) https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=50A7D40B-9839-4927-9F88-AC77A9CEDD37 IAB SmartBrief urn:uuid:c69c2bec-722f-34fc-f5f2-9080a66cf8cc Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Introduction to the Creator Economy covers everything you need to know about leveraging creator partnerships for authentic br&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=50A7D40B-9839-4927-9F88-AC77A9CEDD37">More</a>-&nbsp;</div> Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=01E938E9-2E1F-4DC9-A352-E82E94C2422A IAB SmartBrief urn:uuid:c6f1106c-9bf8-5bbd-9df3-d9d0d2d07385 Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Join this webinar to learn the anatomy of a video ad impression in channels such as web video, CTV, social video, and linear,&nbsp;-<a href="https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=01E938E9-2E1F-4DC9-A352-E82E94C2422A">More</a>-&nbsp;</div> Who Said It? The knowledge of the world is only to be acquired in the world, and not in a closet. https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=40A39351-5419-4681-94DF-31A53480B698&issueId=F8167627-1211-4A52-8D6A-AF7305C0D751&copyId=0610D032-BF0B-4215-8701-F56670E84A7C IAB SmartBrief urn:uuid:862bb43b-e6bf-6efb-472d-db5f5123fb6c Fri, 22 Nov 2024 15:47:45 +0000 <div style="clear:both;margin:20px auto;color:#666;">Anne Tyler or Philip Stanhope, 4th Earl of Chesterfield Check your answer here. Here’s the Roundup for the Week Ending November 22 https://www.adweek.com/tvspy/heres-the-roundup-for-the-week-ending-november-22/ Adweek Feed urn:uuid:7981ac53-ac8c-2638-e800-40b37afd7c6d Fri, 22 Nov 2024 14:51:30 +0000 Happy Friday to all who celebrate! In this week's edition of stories we didn't get to for one reason or another, we get a little more info on the Tegna layoffs and how our friend AI may start to impact our professional lives. We also see a few heavyweights hang up their lav mics in... Ally Financial Revives ‘Banksgiving’ With A TikTok Twist https://www.adweek.com/brand-marketing/ally-financial-revives-banksgiving-with-a-tiktok-twist/ Adweek Feed urn:uuid:e80e30e5-e4f3-1af9-1fef-aebca34ea2bf Fri, 22 Nov 2024 14:16:14 +0000 Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally launched in 2018. It quickly went viral with a moving video that showed the bank's employees granting customers' wishes. The push ran again in... Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama https://www.adweek.com/tvnewser/jane-pauley-deborah-norville-today-succession/ Adweek Feed urn:uuid:e28dd07c-2555-b350-7f20-d5f07942b366 Fri, 22 Nov 2024 14:15:00 +0000 Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Long before the fictional machinations of the Roy family, Americans were hooked on a real-life succession drama playing out on their television screens... or one they believed to be real anyway. 35 years ago,... Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More https://www.adweek.com/agencyspy/marketing-morsels-hidden-valley-ranch-la-z-boy-topps-more/ Adweek Feed urn:uuid:9ea5ce4c-1937-6350-163b-d33fa5220a3c Fri, 22 Nov 2024 14:00:00 +0000 The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black Friday, and the rest of the holidays. Last Prisoner Project Thanksgiving is a time for family traditions,... Legendary Anchor Chuck Scarborough to Retire from WNBC After More Than 50 years https://www.adweek.com/tvspy/legendary-anchor-chuck-scarborough-to-retire-from-wnbc-after-more-than-50-years/ Adweek Feed urn:uuid:c4313746-1613-7ee8-4e72-1a995b603487 Fri, 22 Nov 2024 02:39:47 +0000 WNBC anchor Chuck Scarborough has "announced his intention to 'relinquish the anchor chair' after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New York City DMA's longest-serving local television news anchor on Thursday, December 12 at 6 PM. Calling his plans "retirement with an asterisk," Scarborough... The InFOCUS Podcast: Ben Soff, Deutsche Bank https://rbr.com/the-infocus-podcast-ben-soff-deutsche-bank/ Radio & Television Business Report » Adbiz urn:uuid:d1733b7b-34f2-22fd-5df7-fab7032ccc73 Thu, 21 Nov 2024 20:59:56 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/TVB1-1-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />From technological innovations that could impact the future of local TV to the FCC under forthcoming Chairman Brendan Carr, Deutsche Bank Director of Equity Research Ben Soff shared the Wall Street viewpoint on how linear TV could benefit during a TVB Executive Summit session held Thursday. This podcast offers coverage of that discussion. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/TVB1-1-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><p>From technological innovations that could impact the future of local TV, such as ATSC 3.0., to pending regulatory policy changes under forthcoming FCC Chairman Brendan Carr, <strong>Deutsche Bank</strong> Director of Equity Research<strong> Ben Soff</strong> shared the Wall Street viewpoint on how linear TV could benefit during a <strong>TVB Executive Summit</strong> session held Thursday in New York.</p> <p>The conversation begins with an assessment of <a href="https://rbr.com/tvb-buono-2025-outlook-288080-2/" target="_blank" rel="noopener">BIA Advisory Services&#8217; 2025 local TV advertising outlook presented by </a>Tom Buono, its CEO. It concludes with Soff&#8217;s comments on how investors &#8220;should be able to find the right assets at the right price.&#8221;</p> <p>In this <em>InFOCUS Podcast, presented by <a href="http://get.fm" target="_blank" rel="noopener">dot.FM</a>, </em>Soff shares his thoughts in a conversation with TVB President/CEO <strong>Steve Lanzano. </strong></p> <p>&nbsp;</p> <p><a href="http://get.fm"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-277676" src="https://rbr.com/wp-content/uploads/1500x500-6.jpg" alt="" width="1500" height="500" srcset="https://rbr.com/wp-content/uploads/1500x500-6.jpg 1500w, https://rbr.com/wp-content/uploads/1500x500-6-225x75.jpg 225w, https://rbr.com/wp-content/uploads/1500x500-6-1024x341.jpg 1024w, https://rbr.com/wp-content/uploads/1500x500-6-768x256.jpg 768w, https://rbr.com/wp-content/uploads/1500x500-6-696x232.jpg 696w, https://rbr.com/wp-content/uploads/1500x500-6-1068x356.jpg 1068w, https://rbr.com/wp-content/uploads/1500x500-6-1260x420.jpg 1260w" sizes="(max-width: 1500px) 100vw, 1500px" /></a></p> <p>To listen to the conversation, please click on the player below, or use the RBR.com embedded podcast enabler at the top of this web page.</p> <p><a class="spreaker-player" href="https://www.spreaker.com/episode/the-infocus-podcast-ben-soff-deutsche-bank--62959359" data-resource="episode_id=62959359" data-width="100%" data-height="200px" data-theme="light" data-playlist="false" data-playlist-continuous="false" data-chapters-image="true" data-episode-image-position="right" data-hide-logo="false" data-hide-likes="false" data-hide-comments="false" data-hide-sharing="false" data-hide-download="true">Listen to &#8220;The InFOCUS Podcast: Ben Soff, Deutsche Bank&#8221; on Spreaker.</a><script async src="https://widget.spreaker.com/widgets.js"></script></p> Viamedia Welcomes New Providers To Advanced AI Tech Platform https://rbr.com/viamedia-signs-seven-new-providers-to-advanced-ai-tech-platform/ Radio & Television Business Report » Adbiz urn:uuid:8089f922-5a06-4e10-84ca-366408b6c511 Thu, 21 Nov 2024 10:39:22 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/viamedia-1-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" loading="lazy" />Kentucky-headquartered independent advertising digital and linear rep firm Viamedia has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/viamedia-1-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" loading="lazy" /><p>Kentucky-headquartered independent advertising digital and linear rep firm <b>Viamedia</b> has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania.</p> <p>Viamedia will manage advertising sales operations for Greenlight Community Broadband in North Carolina; Wamego Telecommunications Company (WTC) and Golden Belt Telephone in Kansas; FTC Ad Sales, West Carolina and Palmetto Rural Telephone Cooperative in South Carolina; and Empire Access in New York and Pennsylvania.</p> <p>The goal: to drive local economic growth by equipping businesses &#8220;with targeted, impactful advertising across various platforms to maximize reach and effectiveness.&#8221;</p> <p>Viamedia’s influence in local advertising is one broadcast radio and TV should take note of, if not already; it manages sales and operations for 80 cable operators across 68 of the top U.S. DMAs.</p> <p>“These new agreements are a testament to our commitment to empowering local businesses with the advertising tools they need to thrive,” said Viamedia CEO David Solomon. “By providing advanced advertising solutions and unmatched precision in audience targeting, we’re helping these businesses reach their customers and uplift their communities. Our technology and resources are designed to foster economic growth, strengthen connections between businesses and their audiences and create a lasting impact in these regions.”</p> <p>— <em>With reporting by RBR+TVBR in Long Island City, N.Y.</em></p> Radio Mercury Awards Reveal Its 2025 Chief Judge https://rbr.com/radio-mercury-awards-reveal-its-2025-chief-judge/ Radio & Television Business Report » Adbiz urn:uuid:85781ce3-dc01-c666-4ccf-761a2435e4ca Wed, 20 Nov 2024 21:11:10 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-181-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />Along with his co-founder and co-COO Mark Gross, Chad Broude oversees the creative efforts at Highdive Advertising for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, and Frito-Lay. His work has helped lead Highdive to earn 2024 Radio Mercury Awards Best of Show honors. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-181-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><p>The <strong>Radio Mercury Awards</strong> has revealed who will hold the role of the 2025 chief judge for the 34th annual Radio Mercury Awards competition.</p> <p>Given the key position is <strong>Chad Broude</strong>, co-founder and Chief Creative Officer of <strong>Highdive Advertising.</strong></p> <p>Along with his co-founder and co-COO Mark Gross, Broude oversees the creative efforts for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, and Frito-Lay. His work has helped lead Highdive to earn 2024 Radio Mercury Awards Best of Show honors.</p> <p>“Ideas that stand out have been a crucial part of my career, and in my various roles, those ideas can become award-winning and celebrated at shows like the Radio Mercury Awards,”  Broude said. “The opportunities for creative in radio and audio are growing, and I am looking forward to sitting down with my final round jury and hearing those ideas come to life.”</p> <p>RAB President/CEO Mike Hulvey, who chairs the Radio Creative Fund, said the organization was “thrilled&#8221; to have Broude as its chief judge. “Highdive has a strong history of great creativity in radio, proving it continues to be a strong medium and great opportunity to showcase creativity.”</p> <p>Award categories for the 2025 Radio Mercury Awards will be announced in December along with Call for Entry guidelines and deadlines.</p> Bell Media Inks A Programmatic Pact With StackAdapt https://rbr.com/bell-media-inks-a-programmatic-pact-with-stackadapt/ Radio & Television Business Report » Adbiz urn:uuid:413775af-08c8-a217-5392-a544b387f431 Tue, 19 Nov 2024 15:28:19 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Bell-Media-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Bell Media" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/Bell-Media-150x120.jpg 150w, https://rbr.com/wp-content/uploads/Bell-Media-225x180.jpg 225w, https://rbr.com/wp-content/uploads/Bell-Media-90x72.jpg 90w, https://rbr.com/wp-content/uploads/Bell-Media.jpg 312w" sizes="(max-width: 150px) 100vw, 150px" />Multi-channel advertising platform StackAdapt is partnering with the owner of the Crave OTT platform that's home to HBO programming in Canada — as well as MVPD-distributed sports network TSN and broadcast network CTV — to enable its premium inventory across connected TV, display, video, digital out-of-home and audio channels. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Bell-Media-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Bell Media" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/Bell-Media-150x120.jpg 150w, https://rbr.com/wp-content/uploads/Bell-Media-225x180.jpg 225w, https://rbr.com/wp-content/uploads/Bell-Media-90x72.jpg 90w, https://rbr.com/wp-content/uploads/Bell-Media.jpg 312w" sizes="(max-width: 150px) 100vw, 150px" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/bell-media-inks-a-programmatic-pact-with-stackadapt/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> ‘News Influencers’: How Younger Americans Get Their News https://rbr.com/news-influencers-how-younger-americans-get-their-news/ Radio & Television Business Report » Adbiz urn:uuid:5b249b4e-9cb4-997e-cc5b-ba81ea022a42 Mon, 18 Nov 2024 16:00:39 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/teen-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/teen-150x120.png 150w, https://rbr.com/wp-content/uploads/teen-272x220.png 272w" sizes="(max-width: 150px) 100vw, 150px" />Is it an existential threat to broadcast radio and TV, or is it a potential investment or partnership opportunity? New data from Pew Research Center suggest either may be of consideration, as nearly 40% of young adults queried say they get news from influencers on social media. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/teen-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/teen-150x120.png 150w, https://rbr.com/wp-content/uploads/teen-272x220.png 272w" sizes="(max-width: 150px) 100vw, 150px" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/news-influencers-how-younger-americans-get-their-news/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> Fantasy Gifts and Experiences, All For Broadcasters’ Benefit https://rbr.com/fantasy-gifts-and-experiences-all-for-broadcasters-benefit/ Radio & Television Business Report » Adbiz urn:uuid:f82f9519-84b5-d7f7-d6dc-346106f6a663 Thu, 14 Nov 2024 12:45:25 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/LABF-Fantasy-Gifts-Experiences-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />The Library of American Broadcasting Foundation and the Broadcasters Foundation of America are blending holiday generosity with the chance to win extraordinary opportunities with a special silent auction that kicked off on Wednesday at Forecast 2025 in New York. Proceeds support both vital organizations with the Fantasy Gifts and Experiences for Good Auction. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/LABF-Fantasy-Gifts-Experiences-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><p>NEW YORK — For the first time, the <strong>Library of American Broadcasting Foundation</strong> and the <strong>Broadcasters Foundation of America</strong> are blending holiday generosity with the chance to win extraordinary opportunities. And, it is all <a href="https://radioink.com/2024/09/17/broadcasters-join-forces-for-dual-bfoa-and-labf-dream-benefit/">to support both vital organizations</a> with the <em>Fantasy Gifts and Experiences for Good Auction.</em></p> <hr /> <h6><span style="color: #808080;"><em><strong>See all the items up for bidding in the 2024 Fantasy Gifts &amp; Experiences for Good benefitting the Library of American Broadcasting Foundation and the Broadcasters Foundation of America <a style="color: #808080;" href="https://www.betterunite.com/fantasygiftsexperiencesforgood">here</a>.</strong></em></span></h6> <hr /> <p>&nbsp;</p> <p>The fundraiser kicked off at <a href="http://www.radiotvforecast.com" target="_blank" rel="noopener">Forecast 2025</a> in New York on Wednesday. Ahead of the event at the Harvard Club, Benztown President and LABF Board Member <strong>Dave “Chachi” Denes</strong> discussed the inspiration behind this one-of-a-kind event, how it helps, and the unforgettable items and experiences up for grabs.</p> <p>How the event came about involves inspiration from a luxury retailer.</p> <figure id="attachment_266935" aria-describedby="caption-attachment-266935" style="width: 291px" class="wp-caption alignright"><img fetchpriority="high" decoding="async" class=" wp-image-266935" src="https://rbr.com/wp-content/uploads/4DF2E71B-7A74-4AEF-A102-9041B3C5972B-scaled-e1731348831554.jpeg" alt="Dave &quot;Chachi&quot; Denes" width="291" height="424" srcset="https://rbr.com/wp-content/uploads/4DF2E71B-7A74-4AEF-A102-9041B3C5972B-scaled-e1731348831554.jpeg 849w, https://rbr.com/wp-content/uploads/4DF2E71B-7A74-4AEF-A102-9041B3C5972B-scaled-e1731348831554-124x180.jpeg 124w, https://rbr.com/wp-content/uploads/4DF2E71B-7A74-4AEF-A102-9041B3C5972B-scaled-e1731348831554-768x1119.jpeg 768w, https://rbr.com/wp-content/uploads/4DF2E71B-7A74-4AEF-A102-9041B3C5972B-scaled-e1731348831554-703x1024.jpeg 703w, https://rbr.com/wp-content/uploads/4DF2E71B-7A74-4AEF-A102-9041B3C5972B-scaled-e1731348831554-288x420.jpeg 288w, https://rbr.com/wp-content/uploads/4DF2E71B-7A74-4AEF-A102-9041B3C5972B-scaled-e1731348831554-696x1014.jpeg 696w" sizes="(max-width: 291px) 100vw, 291px" /><figcaption id="caption-attachment-266935" class="wp-caption-text">Dave &#8220;Chachi&#8221; Denes</figcaption></figure> <p>&#8220;Neiman Marcus does a fantasy catalog every year for Christmas,&#8221; Denes says. &#8220;They still do it, believe it or not, but it used to be a physical catalog that you would get in the mail and it was just these extravagant gifts that you could get your loved ones. Like his-and-her Porsches or diamond-encrusted Tiffany watches all sorts of crazy things.&#8221;</p> <p>Denes was always enamored with that. This led him to start &#8220;spitballing&#8221; on a way to generate some donations for both the Broadcasters Foundation of America and the Library of American Broadcasting Foundation.</p> <p>&#8220;We came up with the idea to have a Fantasy Gifts and Experiences for Good &#8230; we created our own little version of the Neiman Marcus catalog,&#8221; he says.</p> <p>The first item on the auction list? <strong>An autographed guitar bearing the signature of Taylor Swift.</strong></p> <p>&#8220;It’s a really cool, unique guitar and is an incredible gift, especially for all those Taylor Swift fans,&#8221; Denes says.&#8221;We have an acoustic autographed guitar signed by close to 20 of Country music’s favorite artists. It’s ridiculous. <strong>Luke Bryan, Little Big Town, Keith Urban, Big &amp; Rich, Carrie Underwood</strong> and <strong>Darius Rucker</strong>, just to name a few. That’s courtesy of our friends at Premiere Networks and iHeartMedia.&#8221;</p> <p>Beasley Media Group contributed a signed <strong>Jason Tatum</strong> basketball; he is a member of the 2023-2024 NBA Champions, the Boston Celtics. Benztown brought a rookie card for Dallas Mavericks <span style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">star <strong>Luka Dončić</strong> to the auction.</span></p> <p>Experiences include a luxury VIP experience to attend a Dallas Cowboys home game, courtesy of Compass Media; and a package for four to enjoy the VIP treatment at a New York Yankees home game, complete with a meet-and-greet with the play-by-play announcers.</p> <p>These items part of the silent auction, which started at Forecast on Wednesday as event emcee <strong>Juliet Huddy</strong> conducted a live auction on-stage during the luncheon program of a New York Yankees experience including an autographed Derek Jeter framed photo and baseball. It attracted a $1300 bid.</p> <p>The silent auction concludes on Giving Tuesday — December 3. &#8220;If you&#8217;d like to help out without bidding on an item, there&#8217;s a donation box on the silent auction site,&#8221; Denes says. Additional auction items are also being accepted by Susan Aksu at Benztown, who can be reached at <a href="mailto:SA@benztown.com" target="_blank" rel="noopener"><span class="il">SA@benztown.com</span></a>.</p> <hr /> <p><em><strong>See all the items up for bidding in the 2024 Fantasy Gifts &amp; Experiences for Good benefitting the Library of American Broadcasting Foundation and the Broadcasters Foundation of America <a href="https://www.betterunite.com/fantasygiftsexperiencesforgood">here</a>.</strong></em></p> MacCourtney, Farber Feted With Lifetime Leadership Awards https://rbr.com/maccourtney-farber-feted-with-lifetime-leadership-awards/ Radio & Television Business Report » Adbiz urn:uuid:be8be350-c600-8d5d-cfc5-db16ddf3656b Wed, 13 Nov 2024 19:59:03 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/36B37578-EF96-496F-8788-79C1AC912240-150x120.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />Two iconic figures who have played outsized roles in building advertising dollars for broadcast television and over-the-air radio, respectively, were honored on Wednesday with Lifetime Leadership Awards, presented during a special luncheon ceremony at the Forecast conference in the Harvard Club. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/36B37578-EF96-496F-8788-79C1AC912240-150x120.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/maccourtney-farber-feted-with-lifetime-leadership-awards/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> Hispanic Marketing Council Selects A New Chair https://rbr.com/hispanic-marketing-council-selects-a-new-chair/ Radio & Television Business Report » Adbiz urn:uuid:90f0b348-c70c-007f-8535-c6da91528f8d Wed, 13 Nov 2024 14:15:44 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Jose-Villa-Sensis-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />The founder and President/Chief Strategy Officer of Southern California-headquartered multicultural advertising shop Sensis has been selected to serve as Chair of the Hispanic Marketing Council. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Jose-Villa-Sensis-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/hispanic-marketing-council-selects-a-new-chair/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> WARC: A Better Year Ahead for Marketers’ Business Conditions https://rbr.com/warc-a-better-year-ahead-for-marketers-business-conditions/ Radio & Television Business Report » Adbiz urn:uuid:49145410-bd2c-c0dc-db3d-d897a5ab7225 Tue, 12 Nov 2024 13:59:47 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/WARC-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/WARC-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><div class="eMember_protected_message eMember_protected_message_default">Please <a href="https://rbr.com/warc-a-better-year-ahead-for-marketers-business-conditions/?event=login">Login</a> to view this <b>premium content</b>. <span class="eMember_not_a_member_msg">(Not a member? <a href="https://rbr.com/premium-membership">Join Today!</a>)</span></div> ‘FOX 5’ In Las Vegas Takes A Cue From Bonneville https://rbr.com/fox-5-in-las-vegas-takes-a-cue-from-bonneville/ Radio & Television Business Report » Adbiz urn:uuid:6aaa3465-23c7-04cc-9982-5bfe1ed967de Thu, 07 Nov 2024 18:03:39 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Korr-Michael-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />In a bit of a first, Gray Media has signed on a single sponsor for a newscast on its FOX affiliate serving Southern Nevada. “We are beyond excited about this partnership and what it will do for our FOX5 viewers,” said Michael J. Korr, VP/General Manager of KVVU-TV in Las Vegas. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/Korr-Michael-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><p>When Bonneville International Corp. owned a Top 40 simulcast serving Washington, D.C., in September 2001 it made headlines by inking a two-year sponsorship deal with the world’s biggest QSR. The result: the “McDonald’s Morning Drive” on WWVZ &amp; WWZZ “Z104.” Overseas, “The Pepsi Chart” aired from 1993-2002 on U.K. commercial Top 40 radio stations.</p> <p>Now, in a bit of a first, <strong>Gray Media </strong>has signed on a single sponsor for a newscast on its FOX affiliate serving Southern Nevada.</p> <p>Starting Monday (11/11), the 7pm newscast on <strong>KVVU-5 in Las Vegas </strong>will air with limited commercial interruption. This will provide viewers with more news and features, and less advertiser announcements. It&#8217;s thanks to a partnership with <strong>Ed Bernstein Injury Lawyers.</strong></p> <p>“We are beyond excited about this partnership and what it will do for our FOX5 viewers,”<br /> said KVVU VP/GM <strong>Michael Korr</strong>. “Working with Ed Bernstein Injury Lawyers to bring news to our local viewers with limited commercials in this landmark television experience is an amazing feat that came to fruition at just the right time.”</p> <p>The legal house has been a sponsor of KVVU&#8217;s closed-captioning for more than a decade. “An opportunity to partner with FOX5 on a new venture that will bring more news and information to our local residents is something we can get behind,” said Edward M. Bernstein. “And we want to support anything beneficial to our community and its members.”</p> <p>KVVU was acquired by Gray through its merger with Meredith Local Media.</p> BFOA Launches Annual Year-End Campaign to Help Colleagues in Need https://rbr.com/bfoa-launches-annual-year-end-campaign-to-help-colleagues-in-need/ Radio & Television Business Report » Adbiz urn:uuid:384e21af-1c8d-240f-657c-7a86fbd3c9fa Wed, 06 Nov 2024 18:59:59 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-150x120.jpg 150w, https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-225x180.jpg 225w, https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-90x72.jpg 90w, https://rbr.com/wp-content/uploads/BFOA-Logo-NEW.jpg 312w" sizes="(max-width: 150px) 100vw, 150px" />The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-150x120.jpg 150w, https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-225x180.jpg 225w, https://rbr.com/wp-content/uploads/BFOA-Logo-NEW-90x72.jpg 90w, https://rbr.com/wp-content/uploads/BFOA-Logo-NEW.jpg 312w" sizes="(max-width: 150px) 100vw, 150px" /><p>NEW YORK — The <strong>Broadcasters Foundation of America</strong> has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative.</p> <p>The Broadcasters Foundation, a 501c3 charity, is the only charity devoted exclusively to helping colleagues who are in dire need of monthly or emergency financial assistance due to life-altering illness or a disaster.</p> <p>“We are devoted exclusively to providing aid to colleagues in broadcasting who are suffering from extreme illness, or hardship from a devastating disaster,” said Tim McCarthy, President of the Broadcasters Foundation. “We also take care of colleagues who have retired. Grants are supported solely by contributions from individuals and companies within our industry and offer a ‘hand-up’ to our colleagues during trying times. We’re asking everyone in broadcasting to please consider including the Broadcasters Foundation in your 2024 charitable giving.”</p> <p>Over the past 20 years, the Broadcasters Foundation has distributed over $15 million in aid to colleagues nationwide, across all states and territories, who need it most.</p> <p>“Requests for aid continue to grow exponentially as more of our peers and their families are affected by severe illness or disasters, such as the recent flurry of destructive hurricanes,” shared Scott Herman, Chairman of the Broadcasters Foundation. “Whether it’s a monthly grant or one-time aid in response to an emergency, the Broadcasters Foundation is often a refuge and beacon of hope for colleagues whose lives have been upended by unforeseen and tragic circumstances. Please consider a donation. Donations go directly to helping our colleagues who are in desperate need.”</p> <hr /> <p><em>For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit <a href="http://www.broadcastersfoundation.org/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://www.broadcastersfoundation.org&amp;source=gmail&amp;ust=1731005157507000&amp;usg=AOvVaw10c5ms3cP8m621zD5AHC4F">www.broadcastersfoundation.org</a><wbr />, or contact 212-373-8250 or <a href="mailto:info@thebfoa.org" target="_blank" rel="noopener">info@thebfoa.org</a>.</em></p> Customer-Centric Marketing: Speaking Your Audience's Language in a Digital World https://adrants.com/2024/11/customercentric-marketing-speaking.php Adrants urn:uuid:1cf610b3-bad8-4fe8-4d9d-b4990f6e56df Tue, 05 Nov 2024 18:17:11 +0000 <p><img alt="talk_bubbles.png" src="https://adrants.com/images/talk_bubbles.png" width="512" height="512" /></p> <p>The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. </p> <p>The modern consumer demands more than just a product or service; instead, they value experiences that resonate with their personal values and needs. To achieve this, brands must learn to speak their audience's language and leverage cutting-edge digital marketing strategies to maintain engagement and build loyalty.</p> <p>This article will explore the importance of understanding your audience's language, key strategies for customer acquisition, and the significance of staying on top of digital marketing trends to maintain a competitive edge.</p> <p><br><strong>The Importance of Speaking Your Customer's Language</strong></p> <p>Understanding and aligning with your audience's language is pivotal in improving engagement and building trust. </p> <p><a href="https://www.weareqry.com/insights/mastering-audience-segmentation-tailoring-your-message-for-maximum-impact">Tailoring your messaging</a> to reflect your audience's needs and preferences enhances the effectiveness of your communications. However, you still need to be careful, as you alienate many people within your audience when you don't speak their language. </p> <p>Let's use industry-specific buzzwords or jargon as an example. Your audience won't connect with your content if it's filled with technical terms they don't use or understand. But they're more likely to understand, resonate, and engage with your content if you <a href="https://elevationb2b.com/blog/do-you-speak-your-customers-language/">use the language your customers use</a>. </p> <p>This is the difference between saying "online business" instead of "eCommerce company" because that's the terminology your customers are familiar with. Or, describe "a conversion" as "a purchase" -- some customers may not realize what you mean if you were to say the former.</p> <p>Understanding the literal language, cultural nuances, and emotional tone that resonate with your audience prompts a deeper connection, allowing brands to establish trust and credibility.</p> <p><br /> <strong>Key Strategies for Successful Customer Acquisition</strong></p> <p>To successfully speak your audience's language, you must first target the right audience. This, in conjunction with optimizing acquisition strategies, is a critical component for long-term success in customer acquisition. </p> <p>By <a href="https://www.thesocialmediahat.com/blog/understanding-your-audience-key-insights-for-tailoring-your-marketing-strategy/">defining your target audience</a>, you can allocate resources more effectively and tailor strategies that yield positive results. Leveraging buyer personas can provide insights into your ideal customers' demographics, preferences, and habits, enabling you to fine-tune your approach to attracting customers.</p> <p>In addition, data analytics is increasingly becoming the backbone of getting customers consistently. Harnessing the power of data gives you valuable insights into your target audience. Analytics tools allow for the segmentation of customer data, revealing trends and behaviors that inform acquisition strategies. </p> <p><a href="https://adrants.com/2021/03/customer-acquisition-how-to-get-new.php">Reliable tactics for driving customer acquisition</a> involve a combination of both inbound and outbound marketing strategies. For example, promoting your brand on social media, search engine optimization (SEO), and word-of-mouth advertising are essential for attracting leads organically. However, old-school methods such as email marketing still hold significant value. </p> <p>Additionally, incorporating feedback loops -- where customer insights help refine future marketing efforts -- can further enhance acquisition strategies. By continually analyzing and adapting to customer feedback, brands can become more agile in their approach, ensuring that they remain relevant in an ever-changing marketplace.</p> <p>Your best bet is to blend these tactics to maximize reach and effectiveness.</p> <p><br /> <strong>Harnessing Digital Marketing Trends to Stay Ahead</strong></p> <p>In a landscape characterized by constant change, staying updated on digital marketing trends is essential for understanding your audience long-term and acquiring customers, but more importantly for maintaining competitiveness. </p> <p>The latest digital marketing trends, including artificial intelligence (AI), data-driven marketing, and personalized content delivery, can significantly enhance campaign performance. For instance, AI technologies can analyze consumer behavior patterns to deliver highly relevant and timely content, improving the chances of conversion. AI also helps you create personalized content and offers tailored to individual customer needs, leading to stronger customer relationships and a stand-out brand. </p> <p>Some additional digital marketing trends that can significantly enhance your marketing efforts include:</p> <ul> <li>Influencer marketing: Influencers can help you tap into niche audiences and build credibility with your target market.</li> <li>Video content: Short-form video content has become an effective way to engage audiences, thanks to platforms like TikTok and YouTube.</li> <li>Transparency and authenticity: Being more transparent and authentic by sharing user-generated content and behind-the-scenes footage helps build trust with customers.</li> </ul> <p>Employing <a href="https://adrants.com/2023/06/5-digital-marketing-tactics-your.php">innovative digital marketing tactics</a> and tools boosts campaign effectiveness and fosters a culture of experimentation and creativity within marketing teams.<br /> Continuous learning is not just a suggestion; it is a necessity for marketers who wish to leverage new technologies and strategies effectively. </p> <p>Engaging in professional development -- such as attending workshops or enrolling in <a href="https://www.agitraining.com/digital-marketing-classes">digital marketing classes</a> -- can equip marketers with the latest skills and knowledge needed to excel. For instance, you can learn modern data analytics skills and how to create high-quality visual and video content that engages today's audiences. </p> <p>Moreover, staying informed about emerging platforms and technologies ensures that brands can adapt their strategies swiftly, capitalizing on new opportunities before competitors do. Adopt a mindset of continuous improvement and adaptation, as this is what can help foster resilience and ensure sustained marketing success.</p> <p><br /> <strong>Conclusion</strong></p> <p>Blending customer-centric messaging with modern digital strategies paves the way for long-term marketing success. You can build stronger relationships by understanding and speaking your audience's language. </p> <p>Implementing targeted acquisition strategies and staying current with digital marketing trends will further empower your brand to thrive in a competitive environment. The road to effective customer acquisition and retention is paved with insights, agility, and an unwavering commitment to meeting customer needs. </p> <p>As you navigate this landscape, remember that at the heart of successful marketing lies a simple truth: when you speak your customers' language, you not only gain their attention but also their loyalty.<br /> </p> How Guest Posting Can Boost Your Brand on E-Commerce https://adrants.com/2024/11/how-guest-posting-can-boost-your-brand.php Adrants urn:uuid:7f63e1d5-3fe6-ed43-67ce-ad6dae4a540a Tue, 05 Nov 2024 18:10:28 +0000 <p><img alt="circles_screen.png" src="https://adrants.com/images/circles_screen.png" width="512" height="269" /></p> <p>In the highly competitive world of e-commerce, building a recognizable and trustworthy brand is crucial for success. With an overwhelming number of online stores vying for attention, businesses need innovative strategies to stand out. Guest posting is a highly effective approach that has proven its worth over time. This method involves contributing content to other websites in your niche, and it offers tremendous potential for boosting your brand's visibility, authority, and reach.</p> <p>This article will explore how guest posting can significantly boost your e-commerce brand and why it should be part of your digital marketing strategy. Along the way, we'll discuss how certain niches, like sports, can use targeted guest posting strategies by leveraging opportunities</p> <p><br><strong>Increased Brand Visibility and Reach</strong></p> <p>Guest posting allows you to tap into an established audience, giving your brand instant exposure to a broader group of potential customers. When you contribute high-quality, relevant content to authoritative websites within your niche, you position your brand in front of readers who may have yet to encounter your e-commerce store.</p> <p>Writing informative and engaging content related to your products or expertise in sports can subtly introduce readers to your brand while providing them with valuable information.</p> <p>The more exposure you get through guest posts, the more likely readers will recognize your brand, which can increase traffic and conversions for your e-commerce store. This awareness is crucial in building a brand that resonates with its target audience.</p> <p><br /> <strong>Improved SEO and Domain Authority</strong></p> <p>Search engine optimization (SEO) is vital for the success of any e-commerce website. One of the most significant benefits of guest posting is its ability to strengthen your SEO efforts by building backlinks to your site. Backlinks, or links from external websites to your e-commerce site, are one of Google's ranking factors. When you guest post on authoritative websites, those backlinks signal to search engines that your website is credible and relevant.</p> <p>For instance, if you write a guest post for a sports website that offers guest post opportunities, including a link to your store, it can enhance your SEO profile. The more high-quality backlinks you obtain, the higher your website is likely to rank on search engine result pages (SERPs). Improved search rankings lead to greater organic traffic, giving your e-commerce brand more chances to convert visitors into customers.</p> <p>Moreover, guest posting helps to diversify your backlink profile, reducing the risk of penalties from search engines. Building links through various reputable sites increases your domain authority, further boosting your site's ability to rank.</p> <p><br /> <strong>Establishing Authority and Trust</strong></p> <p>One of the most powerful ways guest posting can boost your e-commerce brand is by establishing you as an authority in your niche. When you regularly publish insightful and valuable content on well-regarded websites, your audience begins to see you as an expert.</p> <p>This authority doesn't just lead to respect among your peers; it also fosters trust with potential customers. People are more likely to buy from brands they perceive as knowledgeable and trustworthy. You showcase your expertise non-promotionally by contributing guest posts on topics related to your e-commerce products or services. This builds credibility, making your audience more inclined to choose your products over a competitor's.</p> <p>For example, if your e-commerce store focuses on selling sports equipment, writing educational pieces for sports websites about training tips, product reviews, or sports science can help you establish yourself as a go-to source of information in the industry. </p> <p><br /> <strong>Building Relationships and Networking</strong></p> <p>Guest posting is not only about reaching new customers; it also helps you build relationships within your industry. Contributing to blogs, websites, and platforms in your niche fosters partnerships with other content creators, influencers, and business owners. These relationships can open up further collaboration opportunities, such as co-promotions, joint ventures, or influencer partnerships.</p> <p>Additionally, networking with editors and blog owners creates a positive reputation within your industry. This can lead to more guest post invitations, cross-promotions, and potential media coverage, boosting your brand's visibility.</p> <p>In the sports niche, for instance, contributing to a website blog section can help you connect with fellow sports enthusiasts, coaches, or influencers. These relationships may result in opportunities to feature your e-commerce products in their content, guest appearances on podcasts, or sponsorships in sports-related events.</p> <p><br /> <strong>Targeted Traffic and Qualified Leads</strong></p> <p>Unlike paid advertising, which can bring in untargeted or uninterested visitors, guest posting tends to attract more qualified leads. Since guest posts are typically hosted on niche-specific websites, you'll reach an audience already interested in your offer. If your e-commerce store sells fitness apparel or sports gear, this audience will likely click through to your website, explore your products, and purchase.</p> <p>The key to generating qualified leads through guest posting is to offer valuable, actionable content while subtly promoting your brand. Instead of aggressively advertising your products, focus on providing solutions, tips, and information that align with your audience's interests. This will naturally lead interested readers to your website, where they can explore your offerings further.</p> <p><br /> <strong>Enhancing Content Marketing Strategy</strong></p> <p>Guest posting is a natural extension of your content marketing efforts. In today's digital landscape, businesses must consistently produce high-quality content to engage audiences and keep them returning. By diversifying your content distribution through guest posts, you're expanding your content marketing reach and driving more traffic to your e-commerce website. For instance, if your e-commerce store focuses on the sports industry, </p> <p>Publishing <a href="https://cricketrecorder.com/write-for-us-sports-and-cricket-blogs/">sports guest post</a> on sports websites that accept can help you distribute your content to an audience already passionate about your products. At the same time, you're adding new layers to your content marketing strategy, such as blog posts, articles, and tutorials, which provide long-term value to your audience.</p> <p><br /> <strong>Conclusion</strong></p> <p>Guest posting is a powerful and cost-effective strategy for growing your e-commerce brand. From increasing visibility and improving SEO to establishing authority and attracting qualified leads, the benefits of guest posting are undeniable. By contributing valuable content to reputable websites, particularly those within your niche, you can position your brand as a trusted authority while driving traffic and boosting sales<br /> </p> RMLC, SESAC Spar As New Royalty Fee Set Through 2026 https://rbr.com/rmlc-sesac-spar-as-new-royalty-fee-set-through-2026/ Radio & Television Business Report » Adbiz urn:uuid:055fd716-7f39-d881-0853-5cc1f5a31d17 Mon, 04 Nov 2024 16:30:09 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/RMLC-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/RMLC-150x120.jpg 150w, https://rbr.com/wp-content/uploads/RMLC-225x180.jpg 225w, https://rbr.com/wp-content/uploads/RMLC-90x72.jpg 90w, https://rbr.com/wp-content/uploads/RMLC.jpg 312w" sizes="(max-width: 150px) 100vw, 150px" />Both SESAC and the Radio Music License Committee are separately claiming they came out on top following the determination of licensing fees for RMLC-represented stations through 2026. An arbitration panel determined SESAC’s new blanket fee on November 1. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/RMLC-150x120.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" srcset="https://rbr.com/wp-content/uploads/RMLC-150x120.jpg 150w, https://rbr.com/wp-content/uploads/RMLC-225x180.jpg 225w, https://rbr.com/wp-content/uploads/RMLC-90x72.jpg 90w, https://rbr.com/wp-content/uploads/RMLC.jpg 312w" sizes="(max-width: 150px) 100vw, 150px" /><p>Both SESAC and the Radio Music License Committee are separately claiming they came out on top following the determination of licensing fees for RMLC-represented stations through 2026. An arbitration panel determined SESAC’s new blanket fee on November 1.</p> <p>The new rate is set at 0.2824% of a station’s net revenue, raised from the previous rate of 0.2557% that had been in place since 2016. Non-music stations are expected to maintain a 77.5% fee discount, as specific long-form terms are still being finalized. The license will continue covering over-the-air, HD multicasting, and simulcast streaming.</p> <div class="td-a-rec td-a-rec-id-content_inline tdi_14 td_block_template_1"></div> <p>The SESAC arbitration will cover more than 10,000 radio stations in the US under the RMLC’s umbrella. The new rates apply retroactively to January 1, 2023, so stations that paid 2022 fees will receive adjustments to match the updated rates.</p> <p>Outside of these known facts, the real winner depends on who you ask. The RMLC claims SESAC was attempting to more than double licensing fees. While the specific rate it sought after went publicly undisclosed, SESAC had based its request for a rate increase on licensing agreements from other music rights licensors.</p> <p>RMLC Chairman Ed Atsinger commented, “Despite the fact that no increase was warranted, the arbitration decision reported here constitutes a significant victory for RMLC-represented radio stations given SESAC’s demands, and comes at a challenging economic time for the industry. The RMLC intends to continue to defend and protect the interests of its members at a time when all of the performing right organizations are seeking to aggressively increase their fees.”</p> <p>On the other side, SESAC says it came out on top, with company President and COO Scott Jungmichel said, “The arbitration award reflects another failure of the RMLC to impose regulated rates on SESAC since SESAC and the RMLC concluded their settlement in 2015. The panel awarded SESAC an over 10% increase while rejecting the RMLC’s attempts to lower the rate, turn back the clock, and yoke SESAC to the regulated rates paid by ASCAP and BMI. In addition, the revenue base subject to the fee is significantly greater than the revenue upon which station groups had sought to pay under the 2017 award.”</p> <p>The arbitration between RMLC and SESAC was made possibly by a 2015 antitrust settlement requiring SESAC’s fees to be set by arbitration if future negotiations failed.</p> How To Take Public Speaking Intros To ‘Brilliant’ https://rbr.com/how-to-take-public-speaking-intros-to-brilliant/ Radio & Television Business Report » Adbiz urn:uuid:c3345bd9-7ea8-ee63-2898-6d025849a0a3 Fri, 01 Nov 2024 17:55:57 +0000 <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-139-e1728661211845-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="Rosemary Ravinal" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" />Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, "It’s one of the FAQs in my workshops." In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one's worth and lays the foundation for strong and lasting business relationships. <img width="150" height="120" src="https://rbr.com/wp-content/uploads/unnamed-139-e1728661211845-150x120.png" class="webfeedsFeaturedVisual wp-post-image" alt="Rosemary Ravinal" style="float: left; margin-right: 5px;" link_thumbnail="" decoding="async" /><h6>Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro <strong>Rosemary Ravinal</strong> remarks, &#8220;I hear them repeatedly from C-level executives and freshly minted professionals alike. It’s one of the FAQs in my workshops.&#8221;</h6> <h6>In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one&#8217;s worth and lays the foundation for strong and lasting business relationships.</h6> <hr /> <p>&nbsp;</p> <p><em>By Rosemary Ravinal</em></p> <p>A one-size-fits-all introduction? This will make you sound rehearsed and robotic.</p> <p>To ensure you make a memorable positive first impression when speaking in public, consider the audience, the situation and your role beyond your title. The straightforward structure of name, role and company may not be ideal for every scenario you encounter.</p> <p>Here are three things to consider: <strong>viewpoint, verb, and value</strong>.</p> <p><strong>Viewpoint:</strong> Who are you talking to? What is the viewpoint of the person you are addressing?</p> <p>Are you talking to a fellow passenger waiting to board your plane? Are you networking at an elite business event outside your industry? Or are you at a conference with professionals in your field? In each scenario, your introduction will be different because the viewpoint of the listener will vary.</p> <p><strong>Verb:</strong> You are MUCH more than your name and title. Add a verb that describes what you do and how you and your organization make a difference.</p> <p><strong>Value:</strong> Who do you serve? How do you help make the world better? You can be humble and confident at the same time when stating that part of your introduction.<br /> Here are some quick tips to remember:</p> <ol> <li>Avoid overloading your introduction with industry jargon or technical terms.</li> <li>Don’t be too vague (<em>I work in marketing</em>).</li> <li>Aim to make your point in less than 30 seconds.</li> <li>Mention why you’re at the event or how your role relates to the group.</li> <li>Be interesting and interested in the other person.</li> <li>Watch your body language: avoid crossed arms, hands in pockets, and poor eye contact.</li> <li>Smile warmly and speak clearly.</li> <li>Have your business card ready (digital or paper version).</li> </ol> <p>A great self-introduction can open doors, foster trust, and set the stage for fruitful relationships. Keep it concise, relevant, and audience-focused. Express your value and how your actions contribute to the greater good. Practice and refine your introduction, tailor it to your audience, and let your words and presence convey confidence, competence, and professionalism.</p> <p>&nbsp;</p> <hr /> <h5>Contact Rosemary Ravinal for details on public speaking training programs or one-on-one coaching services in any of the following areas, in both English and Spanish:</h5> <ul> <li> <h5>Public Speaking</h5> </li> <li> <h5>Media Readiness</h5> </li> <li> <h5>Presentation Skills</h5> </li> </ul> <h5><a href="mailto:info@rosemaryravinal.com">info@rosemaryravinal.com</a></h5> “Tiny Water Fountain As His Business Card”: 40 Genius Business Cards https://www.demilked.com/creative-business-cards/ DeMilkedDeMilked | DeMilked urn:uuid:c53689d4-202f-0c75-4ac2-08c7a26f0390 Tue, 13 Aug 2024 13:07:53 +0000 <p>Creative business cards that fought hard to not end up in the bin.</p> <p>The post <a rel="nofollow" href="https://www.demilked.com/creative-business-cards/">“Tiny Water Fountain As His Business Card”: 40 Genius Business Cards</a> appeared first on <a rel="nofollow" href="https://www.demilked.com">DeMilked</a>.</p> <p>Entrepreneurs are always looking for ways to build their businesses and stand out from the competition. A successful business needs to spread the word about the services offered and a quick way to make an impression on a potential client is via a business card.<span class="Apple-converted-space"> </span></p> <p>Not everyone spends a lot of time thinking about the design of their business cards but rather opt for a simple and clear delivery. However, others have chosen a more creative and memorable approach. Scroll below to check out some of the most unique business cards people have come up with that take something seemingly completely mundane and turn it into the perfect little ad for one’s business.<span class="Apple-converted-space"> </span></p> <h2>#1 Tomorrow Is My First Ever Art Fair So I Hand-Painted All My Business Cards</h2> <p><img decoding="async" fetchpriority="high" class="alignnone size-full wp-image-391373" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-1.jpeg" alt="" width="700" height="525" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-1.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-1-300x225.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-1-640x480.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-1-605x454.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/pics/comments/ozkl1m/tomorrow_is_my_first_ever_art_fair_so_i_hand/" target="_blank" rel="nofollow noopener noreferrer">bunkerbash</a></p> <h2>#2 Bike Multi-Tool Business Card</h2> <p><img decoding="async" class="alignnone size-full wp-image-391372" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-2.jpeg" alt="" width="700" height="1063" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-2.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-2-198x300.jpeg 198w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-2-674x1024.jpeg 674w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-2-640x972.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-2-605x919.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="http://www.rethinkcanada.com/our-work/archive/broke-bike-alley/2010/design/bike-tool-business-card/" target="_blank" rel="nofollow noopener noreferrer">Rethink Canada</a></p> <h2>#3 My MP&#8217;s Business Card Has Braille On It</h2> <p><img decoding="async" class="alignnone size-full wp-image-391371" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-3.jpeg" alt="" width="700" height="525" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-3.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-3-300x225.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-3-640x480.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-3-605x454.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/mildlyinteresting/comments/4xbbuv/my_mps_business_card_has_braille_on_it/" target="_blank" rel="nofollow noopener noreferrer">KACL780AM</a></p> <h2>#4 Cosmetic Surgeon Business Card</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391370" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-4.jpeg" alt="" width="700" height="485" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-4.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-4-300x208.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-4-640x443.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-4-605x419.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.dmb.at/de" target="_blank" rel="nofollow noopener noreferrer">Demner, Merlicek &amp; Bergmann, Vienna, Austria</a></p> <h2>#5 Business Card For Packaging Supplies Company Shaped Like Cardboard Box</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391369" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-5.jpeg" alt="" width="700" height="726" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-5.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-5-289x300.jpeg 289w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-5-640x664.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-5-605x627.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4dbW9JI" target="_blank" rel="nofollow noopener noreferrer">lunarspaceman</a></p> <h2>#6 The Way I Found To Make My Business Card Simple, Different, And That Reflects My Work</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391368" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-6.jpeg" alt="" width="700" height="1399" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-6.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-6-150x300.jpeg 150w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-6-512x1024.jpeg 512w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-6-640x1279.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-6-605x1209.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.instagram.com/p/C87RhrBMAhi/" target="_blank" rel="nofollow noopener noreferrer">maii__handmade</a></p> <h2>#7 Cheese Grater Business Card</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391367" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-7.jpeg" alt="" width="700" height="638" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-7.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-7-300x273.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-7-640x583.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-7-605x551.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.wpp.com/" target="_blank" rel="nofollow noopener noreferrer">JWT, Brazil</a></p> <h2>#8 Miniature Scribble Slates Were Used To Create Unique, Interactive Business Cards</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391366" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-8.jpeg" alt="" width="700" height="483" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-8.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-8-300x207.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-8-640x442.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-8-605x417.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.adsoftheworld.com/campaigns/scribble-slate" target="_blank" rel="nofollow noopener noreferrer">Raeff Miles</a></p> <h2>#9 I Don&#8217;t Get The Opportunity To Give Away A Lot Of Business Cards, So I Figured I Might As Well Paint My Own</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391365" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-9.jpeg" alt="" width="700" height="859" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-9.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-9-244x300.jpeg 244w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-9-640x785.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-9-605x742.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/crafts/comments/sn3doy/i_dont_get_the_opportunity_to_give_away_a_lot_of/" target="_blank" rel="nofollow noopener noreferrer">reddit.com</a></p> <h2>#10 My Graphic Designer Buddy Went Above And Beyond With My New Business Cards</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391364" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-10.jpeg" alt="" width="700" height="345" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-10.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-10-300x148.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-10-640x315.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-10-605x298.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/Design/comments/1c35qse/my_graphic_designer_buddy_went_above_and_beyond/" target="_blank" rel="nofollow noopener noreferrer">LonePineAutoGlass</a></p> <h2>#11 Bought A House And Found A Business Card For An Exterminator. Wife Freaked When She Opened The Drawer</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391363" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-11.jpeg" alt="" width="700" height="804" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-11.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-11-261x300.jpeg 261w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-11-640x735.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-11-605x695.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/mildlyinteresting/comments/w76twl/bought_a_house_and_found_a_business_card_for_an/" target="_blank" rel="nofollow noopener noreferrer">the_broke_trader</a></p> <h2>#12 This Business Card For A Suit Store Has Pop-Out Collar Stays</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391362" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-13.jpeg" alt="" width="700" height="525" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-13.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-13-300x225.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-13-640x480.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-13-605x454.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/mildlyinteresting/comments/b2n5ld/this_business_card_for_a_suit_store_has_popout/" target="_blank" rel="nofollow noopener noreferrer">MilkisToxic</a></p> <h2>#13 Tearable Divorce Lawyer Business Card</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391361" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-14.jpeg" alt="" width="700" height="900" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-14.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-14-233x300.jpeg 233w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-14-640x823.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-14-605x778.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.oneclub.org/awards/theoneshow/-award/4165/divorce-lawyer" target="_blank" rel="nofollow noopener noreferrer">john st. / toronto </a></p> <h2>#14 X-Ray Business Cards</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391360" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-15.jpeg" alt="" width="700" height="394" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-15.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-15-300x169.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-15-640x360.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-15-605x341.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.behance.net/gallery/22041479/X-Ray-Business-Cards" target="_blank" rel="nofollow noopener noreferrer">Fernando Freitas</a></p> <h2>#15 This Business Card I Got A While Ago Is Also A Set Of Lock Picks</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391359" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-16.jpeg" alt="" width="700" height="1044" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-16.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-16-201x300.jpeg 201w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-16-687x1024.jpeg 687w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-16-640x955.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-16-605x902.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/mildlyinteresting/comments/6sv3lc/this_business_card_i_got_a_while_ago_is_also_a/" target="_blank" rel="nofollow noopener noreferrer">_Cabbage_Corp_</a></p> <h2>#16 Cards For A Brick Supplier In Houston</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391358" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-17.jpeg" alt="" width="700" height="1292" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-17.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-17-163x300.jpeg 163w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-17-555x1024.jpeg 555w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-17-640x1181.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-17-605x1117.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.instagram.com/p/CyN1JxdMC4X/" target="_blank" rel="nofollow noopener noreferrer">jotpress</a></p> <h2>#17 This Knife Sharpening Company Has A Band-Aid As Its Business Card</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391357" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-18.jpeg" alt="" width="700" height="525" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-18.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-18-300x225.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-18-640x480.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-18-605x454.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3T1sU4n" target="_blank" rel="nofollow noopener noreferrer">cute_allergies</a></p> <h2>#18 This Temporary Tattoo Shop Has Business Cards That Are Also Temporary Tattoos</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391356" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-19.jpeg" alt="" width="700" height="672" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-19.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-19-300x288.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-19-640x614.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-19-605x581.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/mildlyinteresting/comments/16jjvqw/this_temporary_tattoo_shop_has_business_cards/" target="_blank" rel="nofollow noopener noreferrer">SinDumpling</a></p> <h2>#19 This Dog Has His Own Business Card</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391355" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-20.jpeg" alt="" width="700" height="843" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-20.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-20-249x300.jpeg 249w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-20-640x771.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-20-605x729.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.reddit.com/r/mildlyinteresting/comments/7te61x/this_dog_has_his_own_businesses_card/" target="_blank" rel="nofollow noopener noreferrer">jcre</a></p> <h2>#20 Business Card For Fitness Trainer</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391354" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-21.jpeg" alt="" width="700" height="440" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-21.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-21-300x189.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-21-640x402.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-21-605x380.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://leoburnett.com/" target="_blank" rel="nofollow noopener noreferrer">Leo Burnett, Dubai, United Arab Emirates</a></p> <h2>#21 Yoga One: Get Stretchy</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391353" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-22.jpeg" alt="" width="700" height="487" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-22.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-22-300x209.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-22-640x445.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-22-605x421.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="http://www.markedfortrade.com/" target="_blank" rel="nofollow noopener noreferrer">Marked for Trade</a></p> <h2>#22 Designer’s Seed Packet Business Card</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-391352" src="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-23.jpeg" alt="" width="700" height="1034" srcset="https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-23.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-23-203x300.jpeg 203w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-23-693x1024.jpeg 693w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-23-640x945.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/08/creative-business-cards-23-605x894.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://jamiewieck.com/lessons-from-a-15-year-old-business-card/" target="_blank" rel="nofollow noopener noreferrer">Jamie Wieck</a></p> <h2>#23 I Spent Way Too Much Time Making Just A Handful Of Overco 40 Of The Most Clever Marketing Campaigns Created By Companies https://www.demilked.com/clever-ads-group/ DeMilkedDeMilked | DeMilked urn:uuid:60a59788-869e-af69-58c6-5692c789d98a Mon, 08 Apr 2024 13:22:59 +0000 <p>Creative ads that focused on ingenuity and grabbed the attention of viewers.</p> <p>The post <a rel="nofollow" href="https://www.demilked.com/clever-ads-group/">40 Of The Most Clever Marketing Campaigns Created By Companies</a> appeared first on <a rel="nofollow" href="https://www.demilked.com">DeMilked</a>.</p> <p>In today&#8217;s world, advertisements seem to be everywhere we turn. From online videos to social media feeds, billboards to car wraps, it feels like there&#8217;s no escaping them. We endure multiple commercials before even starting a video, with more popping up throughout that we impatiently wait to &#8220;skip.&#8221; Amid this sea of relentless advertising, it&#8217;s rare to come across an ad that genuinely captures our attention.<span class="Apple-converted-space"> </span></p> <p>However, there&#8217;s one <a href="https://www.reddit.com/r/AdPorn/" target="_blank" rel="noopener nofollow">subreddit</a> committed to uncovering the most ingenious marketing campaigns and showcasing them online. Below, you&#8217;ll discover a selection of remarkably clever ads that have been spotted in various corners of the world.</p> <h2>#1 &#8220;Protect Wildlife, Before It&#8217;s Too Late&#8221; WWF Deutschland Campaign</h2> <p><img decoding="async" fetchpriority="high" class="alignnone size-full wp-image-362848" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1.jpeg" alt="" width="700" height="692" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-300x297.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-44x44.jpeg 44w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-45x45.jpeg 45w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-82x82.jpeg 82w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-640x633.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-605x598.jpeg 605w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-1-120x120.jpeg 120w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/49qARFr" target="_blank" rel="nofollow noopener noreferrer">knobiknows</a></p> <h2>#2 Littering Says A Lot About You &#8211; Live Green Toronto</h2> <p><img decoding="async" class="alignnone size-full wp-image-362847" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2.jpeg" alt="" width="700" height="1003" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2-209x300.jpeg 209w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2-640x917.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-2-605x867.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4aInOQW" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <h2>#3 World Vision &#8211; He Sees What Can&#8217;t Be Shown</h2> <p><img decoding="async" class="alignnone size-full wp-image-362846" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3.jpeg" alt="" width="700" height="467" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3-300x200.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3-640x427.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-3-605x404.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/43JqjQC" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <h2>#4 Mississippi Department Of Transportation Ad Against Distracted Driving</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362845" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4.jpeg" alt="" width="700" height="576" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-300x247.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-640x527.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-605x498.jpeg 605w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-4-290x240.jpeg 290w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/49mnBSb" target="_blank" rel="nofollow noopener noreferrer">Hobbescrownest</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/kennedynetasha/" rel="nofollow">DetriMentaL</a><span class="comment-time">: </span></em><em>This woman ahead of me was so busy applying lipstick whilst driving she barely noticed the crossing ahead and i had to slam on my breaks so hard i almost mistweeted my disgust when i dropped my phone</em></p> <h2>#5 1968 Magazine Ad</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362844" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5.jpeg" alt="" width="700" height="1098" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-191x300.jpeg 191w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-653x1024.jpeg 653w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-640x1004.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-5-605x949.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3TCEbHG" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/pass_nad/" rel="nofollow">Nadine Debard</a><span class="comment-time">: </span></em><em>&#8220;any part of the body&#8221; ha ha</em></p> <h2>#6 From The Coldest Waters Of Norway &#8211; Ocean Blue</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362843" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6.jpeg" alt="" width="700" height="1245" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-169x300.jpeg 169w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-576x1024.jpeg 576w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-640x1138.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-6-605x1076.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3J5AJQU" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/katepalmer/" rel="nofollow">Kate</a><span class="comment-time">: </span></em><em>Poor Henrik</em></p> <h2>#7 Mcdonalds Heatwave Ad (UK)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362842" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7.jpeg" alt="" width="700" height="525" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7-300x225.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7-640x480.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-7-605x454.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3vHJCNB" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/annagibson/" rel="nofollow">AnnaRachelle</a><span class="comment-time">: </span></em><em>They got the shake machine working?</em></p> <h2>#8 Smirnoff (1990)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362841" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8.jpeg" alt="" width="700" height="1073" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-196x300.jpeg 196w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-668x1024.jpeg 668w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-640x981.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-8-605x927.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3VMuut0" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/livlisbon84/" rel="nofollow">Olivia Lisbon:</a> </em><em>The mouse was too hungover to move</em></p> <h2>#9 One Click Can Change Your Future</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362840" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9.jpeg" alt="" width="700" height="976" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9-215x300.jpeg 215w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9-640x892.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-9-605x844.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3U7kRE4" target="_blank" rel="nofollow noopener noreferrer">nice-queen997</a></p> <h2>#10 IKEA Early Christmas Sale Ad (2014)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362839" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10.jpeg" alt="" width="700" height="990" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10-212x300.jpeg 212w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10-640x905.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-10-605x856.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3xpiX8P" target="_blank" rel="nofollow noopener noreferrer">Raketlie</a></p> <h2>#11 TG4: Irish TV Ad For Women&#8217;s Gaelic Football Season</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362838" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11.jpeg" alt="" width="700" height="987" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11-213x300.jpeg 213w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11-640x902.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-11-605x853.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/49mPFVB" target="_blank" rel="nofollow noopener noreferrer">mobiuszeroone</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/carolyngerbrands/" rel="nofollow">Caro Caro</a><span class="comment-time">: </span></em><em>Very clever. Photography is great too.</em></p> <h2>#12 This Canon Camera Ad On A Suzuki Jimny</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362837" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12.jpeg" alt="" width="700" height="994" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12-211x300.jpeg 211w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12-640x909.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-12-605x859.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cJ4eWb" target="_blank" rel="nofollow noopener noreferrer">ikke4live</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/paulneff_1/" rel="nofollow">Lexekon</a><span class="comment-time">: </span></em><em>Biggest back-up camera ever&#8230;.</em></p> <h2>#13 Nike &#8211; Your Only Limit Is You</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362836" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13.jpeg" alt="" width="700" height="875" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13-240x300.jpeg 240w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13-640x800.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-13-605x756.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cK5dFD" target="_blank" rel="nofollow noopener noreferrer">Upset-Wafer-5179</a></p> <h2>#14 3D Billboard For An Post. Dublin, Ireland (2023)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362835" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14.jpeg" alt="" width="700" height="700" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-300x300.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-290x290.jpeg 290w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-140x140.jpeg 140w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-44x44.jpeg 44w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-45x45.jpeg 45w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-82x82.jpeg 82w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-640x640.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-605x605.jpeg 605w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-14-120x120.jpeg 120w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3UefQcV" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <h2>#15 British Airways</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362834" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15.jpeg" alt="" width="700" height="1008" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15-208x300.jpeg 208w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15-640x922.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-15-605x871.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cGwYiu" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/david2074/" rel="nofollow">David</a><span class="comment-time">: </span></em><em>If the person next to you on the plane is that pale they might be a geisha, a vampire or dead. /J</em></p> <h2>#16 Crown Royal (1990)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362833" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16.jpeg" alt="" width="700" height="1123" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-187x300.jpeg 187w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-638x1024.jpeg 638w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-640x1027.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-16-605x971.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3VGJAAd" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <h2>#17 No Easy Way Out &#8211; Women&#8217;s Helpline</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362832" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17.jpeg" alt="" width="700" height="979" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17-215x300.jpeg 215w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17-640x895.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-17-605x846.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3xoeUcQ" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <h2>#18 J&amp;b Scotch Whiskey (1990)</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362831" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18.jpeg" alt="" width="700" height="1095" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-192x300.jpeg 192w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-655x1024.jpeg 655w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-640x1001.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-18-605x946.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4cGxCfU" target="_blank" rel="nofollow noopener noreferrer">StephenMcGannon</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/kim_henen_3/" rel="nofollow">PinkPanda</a><span class="comment-time">: </span></em><em>Neat!</em></p> <h2>#19 Colgate Floss, 2011</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362830" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19.jpeg" alt="" width="700" height="453" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19-300x194.jpeg 300w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19-640x414.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-19-605x392.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/4aAMUS9" target="_blank" rel="nofollow noopener noreferrer">Porkchops_on_My_Face</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/philiprutter/" rel="nofollow">Cosmikid</a><span class="comment-time">: </span></em><em>Ok, good. A thinker. Had to look 3 times to understand, then laugh; ok.</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/gillandbella/" rel="nofollow">Gillbella</a><span class="comment-time">: </span></em><em>The floss helps gets the seeds out</em></p> <h2>#20 McDonald&#8217;s &#8211; Loved By All</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362829" src="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20.jpeg" alt="" width="700" height="990" srcset="https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20.jpeg 700w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20-212x300.jpeg 212w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20-640x905.jpeg 640w, https://static.demilked.com/wp-content/uploads/2024/04/clever-ads-group-20-605x856.jpeg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://bit.ly/3J6PvXA" target="_blank" rel="nofollow noopener noreferrer">adamfcb</a></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/community/pass_nad/" rel="nofollow">Nadine Debard</a> <span class="edited">(edited): </span></em><em>I wish there was some kind of batmobile or an UFO</em></p> <h2>#21 Breast Cancer Now &#8211; Beat It</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-362828" src="https://static.demilked.com/wp-content/upload People Call Out 25 Brands That Are Actively Watering Down Their Quality https://www.demilked.com/brand-quality-down/ DeMilkedDeMilked | DeMilked urn:uuid:60f5eeb6-1cb0-61b9-803e-c26afc5ddb6a Fri, 05 Jan 2024 12:47:06 +0000 35 Times Agencies Exceeded Expectations And Gave Us ‘Brilliant Ads’ https://www.demilked.com/cool-funny-brilliant-ads/ DeMilkedDeMilked | DeMilked urn:uuid:65afc5fa-a783-90cb-b558-b84639d26cad Fri, 29 Sep 2023 11:11:25 +0000 <p>These people know how to make creative ads!</p> <p>The post <a rel="nofollow" href="https://www.demilked.com/cool-funny-brilliant-ads/">35 Times Agencies Exceeded Expectations And Gave Us &#8216;Brilliant Ads&#8217;</a> appeared first on <a rel="nofollow" href="https://www.demilked.com">DeMilked</a>.</p> <p>In today&#8217;s fast-paced digital world, where information and images bombard us from all directions, advertising has evolved into an art form that requires a perfect blend of creativity and strategy. While some ads simply fade into the background noise, there are those that leave an indelible mark on our minds.</p> <p>One Facebook page, &#8216;<a href="https://www.facebook.com/BrilliantAds" target="_blank" rel="noopener nofollow">Brilliant Ads</a>,&#8217; has made it its mission to celebrate and share these unforgettable advertising feats. Let&#8217;s explore how this page has become a digital haven for advertising enthusiasts and why it&#8217;s a must-follow for anyone interested in the world of advertising. Check out some of their best posts in the gallery below.</p> <p>More info: <a href="https://www.facebook.com/BrilliantAds" target="_blank" rel="noopener nofollow">Facebook</a></p> <h2>#1 Poster Ad For The Canadian Paralympics</h2> <p><img decoding="async" fetchpriority="high" class="alignnone size-full wp-image-321712" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1.jpg" alt="" width="700" height="280" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1-300x120.jpg 300w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1-640x256.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-1-605x242.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/sienawonggg" rel="nofollow"><em>lost hedgehog</em></a><em> : &#8220;this one is so inspiring&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/sapphirefyre" rel="nofollow">Saphyre Fyre</a> : &#8220;I put my armor on, show you how strong I am. I put my armor on, I&#8217;ll show you that I am&#8230;. Unstoppable today&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/fransescanewman" rel="nofollow">Sweet Taurus</a> &#8220;I really like this one! Very creative and inspiring.&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/julesmorgan" rel="nofollow">Nicky Shrimps</a> : &#8220;I had to download the photo to see all of the little details. It&#8217;s wonderful.&#8221;</em></p> <h2>#2 Sharper Than You Think</h2> <p><img decoding="async" class="alignnone size-full wp-image-321713" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2.jpg" alt="" width="700" height="394" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2-300x169.jpg 300w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2-640x360.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-2-605x341.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/kar_wo_li" rel="nofollow"><em>Mr.Li</em></a><em> : &#8220;The knife is forged by Wieland?&#8221;</em></p> <h2>#3 Your Beauty Up In Smoke</h2> <p><img decoding="async" class="alignnone size-full wp-image-321714" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3.jpg" alt="" width="700" height="994" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3-211x300.jpg 211w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3-640x909.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-3-605x859.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/bharrelson2002" rel="nofollow"><em>Billy Harrelson</em></a><em> : &#8220;Yep. My sister-in-law is 40 and looks like she&#8217;s in her 50s. Smoked for about 20 years. My wife never smoked and still looks like her 20s and she&#8217;s only 38.&#8221;</em></p> <p><em><a class="comment-author" href="https://www.boredpanda.com/author/pkmonisthebest123" rel="nofollow">Ditto</a> : &#8220;Very powerful, smoking destroys you on the outside just as much as it does on the inside&#8221;</em></p> <h2>#4 Burger King Belgium</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-321715" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4.jpg" alt="" width="700" height="700" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-300x300.jpg 300w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-290x290.jpg 290w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-140x140.jpg 140w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-44x44.jpg 44w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-45x45.jpg 45w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-82x82.jpg 82w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-640x640.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-605x605.jpg 605w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-4-120x120.jpg 120w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/jokerfam1984" rel="nofollow"><em>Juan Something(downvotevictim)</em></a><em> : &#8220;During lockdown.&#8221;</em></p> <h2>#5 Black Mirror. 6th Season. Live Now, Everywhere</h2> <p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-321716" src="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5.jpg" alt="" width="700" height="974" srcset="https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5.jpg 700w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5-216x300.jpg 216w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5-640x891.jpg 640w, https://static.demilked.com/wp-content/uploads/2023/09/cool-funny-brilliant-ads-5-605x842.jpg 605w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p>Image source: <a class="open-list-submission-source" href="https://www.facebook.com/BrilliantAds" target="_blank" rel="nofollow noopener noreferrer">Brilliant Ads</a></p> <p><a class="comment-author" href="https://www.boredpanda.com/author/elliotarundella" rel="nofollow"><em> Hollywood Screenwriters reach tentative deal to end strike https://adage.com/article/media/hollywood-screenwriters-reach-tentative-deal-end-strike/2518086 Advertising Age - Ad Age Homepage urn:uuid:da6715f6-ac03-aa83-0868-70989e8b3506 Mon, 25 Sep 2023 13:33:41 +0000 <p>Union said to have gained concessions on key points, including higher wages.</p> TikTok’s Tube Girl trend—how brands are embracing her self-confidence ethos https://adage.com/article/digital-marketing-ad-tech-news/tiktoks-tube-girl-trend-how-brands-are-embracing-her-self-confidence-ethos/2518051 Advertising Age - Ad Age Homepage urn:uuid:5e748cca-08d1-94f8-3e8f-064b5897ddc3 Mon, 25 Sep 2023 10:00:00 +0000 <p>Sabrina Bahsoon’s motto of self-confidence is resonating with brands such as MAC, Spotify and AirBaltic.</p> What Gen Z loves—and hates—about brand marketing https://adage.com/article/marketing-news-strategy/gen-z-panel-ad-age-cmo-conference-november-2023/2517621 Advertising Age - Ad Age Homepage urn:uuid:3ed6cd4e-f583-b717-5f04-8c79493590ea Mon, 25 Sep 2023 10:00:00 +0000 <p>Hear more from Gen Z professionals at the Ad Age Business of Brands conference on Nov. 8 and 9.</p> <p> </p> NFL’s Marissa Solis on the ‘Run With It’ campaign, and finding her calling in marketing https://adage.com/article/creativity/nfls-marissa-solis-run-it-campaign-and-finding-her-calling-marketing/2518026 Advertising Age - Ad Age Homepage urn:uuid:8ee6d388-0266-2645-b936-905eb8c497ca Mon, 25 Sep 2023 09:45:00 +0000 <p>The league’s global brand and consumer marketing chief reflects on a career left turn that made all the difference.</p> How generative AI misrepresents the Latino experience brands aim to portray https://adage.com/article/opinion/how-generative-ai-misrepresents-latino-experience-brands-aim-portray/2516936 Advertising Age - Ad Age Homepage urn:uuid:2dcdb20d-d75e-aa54-2c70-1da7fb0fe233 Mon, 25 Sep 2023 09:30:00 +0000 <p>Stories and identities are already difficult to grasp, and harder still for machines trained on limited data sets.</p> 7 CMOs on how their children influence their marketing approach https://adage.com/article/marketing-news-strategy/7-cmos-how-their-children-influence-their-marketing-approach/2517046 Advertising Age - Ad Age Homepage urn:uuid:2f67de88-cc1c-f4b7-6430-6a4a3dd451c9 Mon, 25 Sep 2023 09:30:00 +0000 <p>Top marketers at American Eagle, Chili’s, Chipotle, Claire’s, KFC, Marriott and Nissan on how their kids are often a secret weapon.</p> The top 5 creative campaigns you need to know about right now https://adage.com/article/special-report-creativity-top-5/top-5-creative-ads-nrdc-chilis-nace-peets-coffee-lego/2517771 Advertising Age - Ad Age Homepage urn:uuid:b2d44e48-3216-7058-ae76-70e163bfe232 Mon, 25 Sep 2023 09:00:00 +0000 <p>This week’s best work touched on issues from regenerative agriculture to unpaid internships to the power of play.</p>