BREAKING NEWS: Advertising

June Layoffs Steady, But 2025 Cuts Hit Five-Year High

Thu, 03 Jul 2025 15:29:51 +0000

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Two Chicago Anchors Make Cameos in New Marvel Series

Wed, 02 Jul 2025 19:52:58 +0000

The Walt Disney Company is the parent company of the Chicago ABC owned station, which likely made the cameos possible.

Week of June 23 Cable News Ratings: All Networks Record Declines

Wed, 02 Jul 2025 18:07:47 +0000

Fox News remained No. 1 across the board.

Radio Ink, NAB Partner to Bring ‘Radio Wayne’ to N.Y.

Wed, 02 Jul 2025 17:05:33 +0000

Streamline Publishing’s Radio Ink Magazine is joining forces with the National Association of Broadcasters to present the 2025 Radio Wayne Awards at NAB Show New York in October. Now in its 33rd year, the Radio Wayne Awards are the industry’s longest-running and most prestigious honor for those in radio sales.

Named in honor of “Radio Wayne” Cornils — a beloved small-market broadcaster and former NAB and RAB executive — the awards highlight individuals who embody the leadership and legacy Cornils left.

Radio Ink President and Publisher Deborah Parenti added, “We are delighted to bring the Radio Wayne Awards to NAB Show New York this coming October. This will be the 33rd year for the awards named for Wayne Cornils, whose career included service on the NAB Board of Directors as Vice President of Radio Membership and later Senior Vice President of the NAB Radio Department. As such, this is like coming home for these prestigious awards, and we could not be more excited about it.”

The Radio Wayne Awards are presented to the sellers, managers, and marketers whose hard work and innovation drive the business of radio every day. Nominations are to open next week, following the Independence Day holiday.

NAB Executive Vice President of Industry Affairs April Carty-Sipp said, “We’re excited to welcome Radio Ink’s Radio Wayne Awards to NAB Show New York, adding another great opportunity for attendees to celebrate excellence in radio sales and management. It’s a perfect complement to our dynamic lineup, including the NAB Marconi Radio Awards, the Radio + Podcast Interactive Forum, and show floor sessions and demos that offer practical insights and new ideas for radio broadcasters.”

NAB Show New York is expanding its footprint this year, repositioning the Marconi Radio Awards as a standalone event to open the week on October 21 at the Edison Ballroom, with the broader conference following October 22–23. The Javits Center event will feature the Radio + Podcast Interactive Forum, the Future of Journalism Symposium, and a Career Fair hosted by the NAB Leadership Foundation, in addition to technology demos, expert panels, and emerging media showcases.

Registration for the 2025 NAB Show New York will open in late July.

Amazon Is Doubling Commissions for Influencers During Prime Day

Wed, 02 Jul 2025 16:26:19 +0000

Ahead of Amazon Prime Day, the retailer is raising commission for creators in its influencer program across thirteen types of products.

Revolving Door Round-Up: MSNBC Continues to Raid NBC News Talent Pool

Wed, 02 Jul 2025 16:03:02 +0000

CNBC hires a former BBC News North America business correspondent and anchor.

News Networks Line Up Sean ‘Diddy’ Combs Verdict Specials

Wed, 02 Jul 2025 15:47:01 +0000

ABC News and CBS News have scheduled primetime specials for Wednesday night, re-examining the trial and verdict.

Tom Durian Leaving WTMJ After Eight Years

Wed, 02 Jul 2025 15:18:58 +0000

Durian joined the station in February 2017. He's co-anchored TMJ4 News Today for more than three years.

What a Netflix and Spotify Music Partnership Could Look Like, According to Experts

Wed, 02 Jul 2025 15:00:11 +0000

A Spotify and Netflix partnership could bring big benefits to both companies.

Del Monte Foods Files for Chapter 11 Bankruptcy

Wed, 02 Jul 2025 13:16:24 +0000

Del Monte Foods secured $912.5 million in financing, enabling it to continue its operations during this process.

Here Are the Cable News Ratings for June 2025

Wed, 02 Jul 2025 13:07:42 +0000

This was Fox News’ highest-rated June since 2020 in total viewers and the Adults 25-54 demo.

LVMH Moves Portion of European Media Business From Publicis to Havas

Wed, 02 Jul 2025 12:33:23 +0000

LVMH is shifting part of its European media account from Publicis to Havas, while maintaining its U.S. partnership with Publicis.

Former NAB Communications VP Slams Broadcast TV’s FCC Wants

Tue, 01 Jul 2025 14:59:36 +0000

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Another Big Week At Spot Cable For A Big Advertiser

Mon, 30 Jun 2025 16:52:22 +0000

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Challenger: ‘Alarming Drop’ in Female CEO Successions

Fri, 27 Jun 2025 14:59:06 +0000

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Radio, TV Lag Mobile, Direct Mail and Banner Ads In Florida

Thu, 26 Jun 2025 18:59:31 +0000

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The Sixth Annual Media Sales Report Arrives

Thu, 26 Jun 2025 08:50:00 +0000

The Center for Sales Strategy (CSS) has released its 6th Annual Media Sales Report, now available to media sales professionals, leaders, and organizations nationwide.

This year’s edition goes beyond industry data with the introduction of a new and accessible format that ditches one large report. “Readers can now explore individual, focused sections on the most critical topics impacting media sales today,” CSS says.

Topics include the sales department; learning and development; setting appointments and sales processes; sales enablement; and the industry outlook and culture.

Each section is available online for on-demand access and will be updated regularly throughout the year as new research becomes available.

“As the media sales landscape continues to evolve, it’s more important than ever that sales professionals and leaders stay agile and informed,” said Matt Sunshine, CEO of The Center for Sales Strategy. “By providing real-time access to focused, actionable insights, this year’s Media Sales Report empowers media sales organizations to make smarter decisions, invest in what matters most, and drive stronger performance across their teams.”

Among the top insights from the 2025 report:

1 in 10 sellers report never receiving any feedback regarding their sales talents.
43% of salespeople work with teams that “rarely or never” use sales automation tools.
Nearly two thirds of media sales managers (32%) point to new business development as the toughest part of their job.

To access the full report and receive updates when new insights are published, visit css.buzz/mediasalesreport.

‘Performance-Based’ Audio Advertising Gets A Boost

Tue, 24 Jun 2025 13:01:43 +0000

AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a strategic integration of their services. This, the companies say, is designed to widen access to performance-driven audio campaigns.

“This partnership enables marketers and agencies to launch campaigns across premium podcast, streaming, and digital radio inventory, reaching listeners on all major audio platforms while only paying for results such as website visits, sign-ups, or purchases,” the companies said in an announcement distributed early Tuesday (6/24).

And, with this integration, AdLib is expanding its omnichannel footprint to include performance-based audio, alongside Connected TV, digital out of home, and display.

As a result, advertisers can now reach engaged listeners across premium, brand-safe audio inventory, launching campaigns with precision, scale, and outcome-driven accountability without the need for direct DSP contracts or complex setups.

“Our goal is to simplify programmatic for every marketer regardless of DSP expertise or budget size,” said Mike Hauptman, CEO of AdLib. “Partnering with Audiohook lets us bring premium audio to the table with the same flexibility and control AdLib is known for across channels like Connected TV, digital out of home, and display.”

For Audiohook CEO Jordan Bentley, “We’ve redefined what advertisers should expect from audio: transparency, precision, and real performance. Partnering with AdLib amplifies our mission by placing Audiohook’s premium, outcome-based audio inventory directly into the hands of modern marketers. This integration doesn’t just expand access — it sets a new standard for how audio fits into a truly accountable omnichannel strategy.”

RAB Concludes Radio Talent Institute, Audio Media Academy

Wed, 11 Jun 2025 17:29:05 +0000

RAB, in conjunction with the Georgia Association of Broadcasters (GAB), GAB Education Foundation and Illinois Broadcasters Foundation, has completed a pair of distinct broadcasting talent incubator programs.

The GAB Radio Talent Institute returned to Grady College of Journalism and Mass Communications at the University of Georgia in Athens, Georgia, on May 12-17, while the inaugural Illinois Broadcasters Foundation’s Audio Media Career Academy took place at the Hilton Doubletree hotel in Bloomington-Normal, Illinois, May 12-17.

Both programs are a part of the National Radio Talent System, a division of RAB that focuses on discovering and preparing the next generation of broadcasters. The talent incubator spans six days and is led by media and advertising professionals who bring their real-world industry knowledge, expertise and passion to the program.

“The one-of-a-kind immersive experience is designed to empower and educate college students on the many opportunities available to them as they begin to think about their career path,” the RAB says. “It is an unmatched introduction to broadcast radio, digital, podcasting, content creation, talent coaching, media sales, advertising and social media.”

Each attendee gets initial RAB sales certification.

“One of our key objectives at RAB is around workforce development – specifically supporting initiatives to attract new talent to the industry while impacting talent retention through resources and shared best practices,” shared Mike Hulvey, president and chief executive officer, RAB. “The National Radio Talent System is an example of our efforts around this focus and with strategic partners like GAB and IBF, and we were able to evolve our programming and test out new elements.”

“The 2025 GAB Radio Talent Institute was an incredible culmination of aspiring broadcasters with dedicated industry professionals,” said Randy Gravley, president, GAB, and the underwriter for the institute.

National Radio Talent System, a division of RAB, produces Radio Talent Institutes across America. It is the first and only program of its kind in the world, discovering and preparing the next generation of broadcasters. For more information, log onto https://www.nationalradiotalentsystem.com/.

“The Illinois Broadcasters Foundation is committed to developing future broadcasters and we were just delighted to see our vision come to fruition and we look forward to seeing the program grow,” said IBA and IBF President/CEO Dennis Lyle, representing the underwriter for the institute.

Since acquiring the talent system in 2020, RAB has assembled an NRTS Board Committee chaired by Seven Mountains Media head Kristin Cantrell and a workforce development committee chaired by Lenawee Broadcasting’s Julie Koehn focused on helping the organization to develop and plan for future initiatives, recruiting new talent into broadcast radio and retention.

Public Speaking for Beginners, Made Simple

Fri, 06 Jun 2025 11:58:20 +0000

By Rosemary Ravinal

Meet my client Alina, a 28-year-old marketing analyst at a fast-growing tech company. She’s smart, thoughtful, and creative. She avoided the spotlight until her manager tapped her to speak at the annual meeting as a test of her readiness for a promotion to division manager.

Alina believed she didn’t have what it takes to be a good speaker. A novice speaker, she thought great speakers were born with something she lacked: stage presence, boldness, that special something.

During our weekly coaching sessions, I urged her to stop thinking of her presentation as a performance and focus instead on delivering the gift of information and insights that matter to her audience. We built her talk around a central theme. Alina practiced speaking in a conversational manner but with intention. She maintained a confident mindset while allowing for nervous moments.

When the day came, she stood tall, made eye contact, and focused on connecting with clarity. Her presentation was a hit. She realized that good speaking isn’t about being perfect, it’s about delivering value while being relatable.

Alina’s success story inspired me to record a short video to help nervous beginners speak with confidence and relevance. It’s a skill that anyone can learn.

To be a competent speaker, you don’t need to be charismatic. You don’t need a booming voice. You don’t need to be flawless. You need three elements:

MATTER, MANNER, and MINDSET, and the guidance of a professional coach.

Matter – Have something worth saying
Manner – How you say it matters even more
Mindset – Confidence starts from within

The world doesn’t need more perfect speakers. It needs more natural ones who understand that matter, manner, and mindset are the foundation of good speaking at any level.

Let me help you ace your next speech, presentation, or media interview. Office hours with Rosemary are available in June. I will work with your natural abilities to boost your confidence and credibility in person and online, in English and Spanish. Schedule a quick call with me and get started.

Highdive Gets Top RMA Honor For Jersey Mike’s Campaign

Fri, 06 Jun 2025 10:59:16 +0000

NEW YORK — The 2025 Radio Mercury Awards have been announced, and this year’s “Best of Show” award went to the shop responsible for a radio commercial produced for their client — Jersey Mike’s.

The 34th annual awards presentation, held Thursday at SONY Hall, saw the top honor go to Highdive Advertising for their “Bike Race (Sub Bowls: No Bread)” radio commercial created for the sandwich chain.

On behalf of the radio industry, this year’s Radio Marketer of the Year award was presented to Verizon.

Medha Gandhi, co-host of the Premiere Network-syndicated Elvis Duran and the Morning Show and WXBK “94.7 The Block” in New York afternoon host Shelley Wade, honored Verizon and bestowed the award to its Senior Director of Media Strategy & Activation Rachel Chan.

RAB President/CEO Mike Hulvey, chair of the Radio Creative Fund, noted, “Verizon’s unwavering commitment to radio as a lead channel has made a lasting impact, proving that radio-driven fandom is a successful approach to tap into the passions and behaviors that matter most to their customers.”

Chad Broude, co-founder/co-Chief Creative Officer of Highdive Advertising and Radio Mercury Awards chief judge, added, “What really stood out to me during this year’s show was the simplicity of the storytelling that drove the messages home.”

The awards show was also live streamed, courtesy of Hubbard Radio.

Best of Show

Bike Race (Sub Bowls: No Bread)
Jersey Mike’s
Highdive

Broadcast Radio Campaign: Agency, Advertiser, Production Company

Bold Claim
Progressive Insurance
Arnold Worldwide

Sub Bowls: No Bread
Jersey Mike’s
Highdive

Broadcast Radio Campaign: Radio Station, Group or Network

Almond Milk, Left Side, Johnson
Boost Mobile
iHeartMedia Studio55

Ladder, Typo, YOLO, Bride
Chumba Casino
iHeartMedia Studio55

Multi-Platform Campaign with Broadcast Radio: Agency, Advertiser, Production Company, Radio Station, Group or Network

The Unforgivable Sin
Carlitos Gargel Argentine Steakhouse
Team One

Single Broadcast Radio Promotional Spot: Radio Station, Group or Network

Executive Orders (Legislation MANIA)
WCCO-AM
Audacy Studios

Single Broadcast Radio Spot: Agency, Advertiser, Production Company

Playoffs
Progressive Insurance
Arnold Worldwide

Super Bowl Monday
DUDE Wipes
Curiosity

Single Broadcast Radio Spot: Radio Station, Group or Network

Left Side
Boost Mobile
iHeartMedia Studio55

Single Broadcast Radio Spot for Good: Agency, Advertiser, Production Company, Radio Station, Group or Network

Worst Radio Ad
Mischief @ No Fixed Address
Mischief @ No Fixed Address

Single Locally Produced Broadcast Radio Spot: Agency, Advertiser, Production Company

Lawn Dart Radio – Things That Are Illegal
Old Fourth Distillery
Murder Hornet

Single Locally Produced Broadcast Radio Spot: Radio Station, Group or Network

Ants and Termites Battle Rap
Steve’s Pest Control
Zimmer Communications

Single Spanish-Language Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

Always Home
AT&T
Translation

Streaming Campaign: Agency, Advertiser, Production Company, Audio Company, Radio Station, Group or Network

Lawn Dart Radio Campaign
Old Fourth Distillery
Murder Hornet

Single Streaming Spot: Agency, Advertiser, Production Company, Audio Company, Radio Station, Group or Network

Amelia
Child Rescue Coalition
D&G

Student-Produced Radio Commercial

You’ll Learn So Much
Duolingo
Denver Ad School

Use Of Directing in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

Country Gentleman
Naskila Casino
Love Advertising

Use Of Humor in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

Playoffs
Progressive Insurance
Arnold Worldwide

Left Side
Boost Mobile
iHeartMedia Studio55

Use Of Original Songs/Music in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

Almond Milk
Boost Mobile
iHeartMedia Studio55

Use Of Sound Design in a Single Broadcast Radio Spot: Agency, Advertiser, Production Company, Radio Station, Group or Network

Algorithm
The Minnesota Star Tribune
Colle McVoy

Hispanic Radio Conference To Begin On Wednesday

Thu, 05 Jun 2025 17:59:03 +0000

Your audio competitors would prefer you don’t show up. They don’t want you to soak up the information and engage in the conversations about the future of Hispanic radio.

Your colleagues will be sorry they missed you. They were looking forward to sharing the experience and the entertainment at the 16th Hispanic Radio Conference with you!

Join these colleagues — and competitors — for this year’s only Hispanic radio event:

“El Show de Chiquibaby”
Aerostar Media
ALSAC
Audacy/Houston
Bryan Broadcasting
Bustos Media Group
CarPro
Children’s Miracle Network
Colorado Broadcasters Association
Costa Media
Curtis Media Group – La Ley
Entravision Communications
Fletcher, Heald & Hildreth
Gen Media Partners
Global Team Blue
Greeley Broadcasting
Harker, Bos Group
Hispanic Media Consultants
Hispanic Radio Network
Honda Cars of Rockwall/Lithia Motors
Hope Media Group
iHeartMedia
Jorgenson Broadcast Brokerage
KLOL-FM/Mega 101
KROI-FM
La Raza Media Group, LLC
Latino Media Network
Lazer Media
Live365
Lopez Negrete
Malkan Interactive
Mediaco Holdings
Megatrax
Miller Kaplan
National Assn of Broadcasters
Nielsen Audio
Norsan Media
Nueva Network
Omnicom Media Group
Prepare 4 More
Radio and Media Consulting
Radio Resources/ HRN
Samaritan’s Purse
Solmart Media
Spanish Broadcasting System
StreamGuys
Telemundo Station Group
Televisa/Univision
Telos Alliance
Texas Woman’s University
The Plural Group
Triton Digital
Wine Country Radio
Yaman Media Group
Zeno Media

This is the agenda, and these are the speakers, you can’t afford to miss!

We all have regrets – don’t let missing this be one of them.

Roblox redefines branding with immersive experiences