BREAKING NEWS: Advertising

LA Stations Saw Audience Increase During Wildfire Coverage

Tue, 14 Jan 2025 23:41:20 +0000

Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC...

Week of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week of 2025

Tue, 14 Jan 2025 22:29:55 +0000

The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all...

Indeed Vet Jessica Jensen is LinkedIn’s Latest CMO

Tue, 14 Jan 2025 21:31:41 +0000

Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who...

Week of Jan. 6 Morning News Ratings: Today Leads the First Full Week of 2025

Tue, 14 Jan 2025 20:46:42 +0000

The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of...

Driving Growth Through Consumer-Centric Strategies With Newell Brands

Tue, 14 Jan 2025 20:45:38 +0000

In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful...

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Tue, 14 Jan 2025 20:38:46 +0000

This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can unlock a $175 billion opportunity. To get there, publishers will have to "break down walls" that are holding back brands...

Meta to Slash 5% of Workforce in Round of Performance-Based Layoffs

Tue, 14 Jan 2025 20:07:44 +0000

Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could...

How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing and Trademarking

Tue, 14 Jan 2025 19:51:36 +0000

A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag...

Criteo Names Michael Komasinski as CEO Following Months-Long Search

Tue, 14 Jan 2025 17:33:52 +0000

Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She'll continue to serve in an advisory role during...

Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful

Tue, 14 Jan 2025 16:05:05 +0000

A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long...

Mediaocean: Digital Channels A Priority For Marketers In 2025

Tue, 14 Jan 2025 15:59:16 +0000

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