If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values.
Your ticket to standing out in a crowded market is having a business name that is unique, memorable, and attention-grabbing. To help you get started, I’ve put together a comprehensive list of business name ideas that can set you up for...
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can...
Some 700 marketing professionals have chimed in on consumer, advertising, and media trends for the first half of 2025, and Mediaocean is now presenting them in an ad outlook report that is steeped in digital and connected TV suggestions....
When I first started LinkedIn prospecting, I thought I had it all figured out. The idea of easily connecting with potential clients and growing my network felt like a no-brainer. But, as I dove deeper, I realized that relying only on...
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos.
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025.
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better.
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws , which aptly summarize work breakdown structures. The fun “law” reads: It's called a Work Breakdown Structure because the Work remaining will grow until you...
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer.
Discover free and paid video generators, page builders, image editors, tools to train AI agents, and a selection of commercial fonts. The post New Web Design Tools, December 2024 appeared first on Practical Ecommerce .
I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door.
You can rely solely on first-hand experiences to gain sales knowledge, but it might be painful. My pro tip? Dramatically cut down your learning curve by picking up some sales books. A read penned by a selling expert offers all the...
You’re selling something to someone who just wouldn’t budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, they’re just not buying it....
Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those with the highest ROI for most businesses.
Handpicked titles on managing time, setting priorities, and leading a more productive and purposeful life personally and professionally. The post New Books for Personal Growth in 2025 appeared first on Practical Ecommerce .
Cross-channel television and connected television advertising operation Simulmedia has brought in a new Chief Scientist, and it is a person known for his experience in media research, audience measurement and understanding data.
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and...
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported...
With a focus on high-impact and investigative reporting, the awards honor work from television stations, networks, radio and podcasts, visual media, online media outlets, independent producers, newspapers and other print publications.
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn't always require a big-budget video since more and more consumers are starting to value authenticity over staged content.
Google seeks diverse search results and must choose when two or more pages are the same or similar. The post How Google Detects Duplicate Content appeared first on Practical Ecommerce .
Like most people, my first real experience with AI was when ChatGPT was launched in 2022. At first, I was simply amazed by the wealth of knowledge it could provide. However, I soon realized that the true power of AI for entrepreneurs...
Here's how meta descriptions impact traffic but not organic search rankings. The post What to Know about Meta Descriptions appeared first on Practical Ecommerce .
I’ve had some great sales training experiences throughout my career, including live coaching, online courses, and stacks of books from sales gurus. But are a lot of ideas around how to skill up your team, but the sales training ideas...
Jeff Sheldon's direct-to-consumer desktop accessories merge function and aesthetics. The post Ugmonk Brings Design to Desk Tools appeared first on Practical Ecommerce .
The latest in a series of insights offered by Borrell Associates suggests that, for some 1,130 local ad buyers, the vast majority plan to spend the same in 2025 as they did last year. For those spending more, however, radio isn't in the...
All growing businesses reach a point where manually tracking prospects and customers with spreadsheets and random notes in different places becomes overwhelming and inefficient. As you’re here, I’m guessing you’ve recognized that it...
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and tough economic times.
Entrepreneurs are more likely to self-report having mental health struggles , which makes sense—starting a business from scratch can be risky, exhilarating, and exhausting, often all at once.
More than 60% of Gen Zs and Millennials worldwide shop on social media platforms. The post Open a Facebook Shop in 2025 appeared first on Practical Ecommerce .
Have you ever wondered what sets top sales performers apart from the rest? I know I have … maybe too much. Anyway, I used to think that “thing” was a well-curated mix of charm, confidence, and a little luck. But after doing some further...
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and...
Take everything that you think you know about real estate entrepreneurs and throw it out the window. I know that sounds crazy, but just trust me on this one.
Get the digital marketing statistics and customer behavior insights to anticipate online advertising trends, refine your marketing focus, and stay ahead of the competition. The post 45 Digital Marketing Statistics That Will Impact Your...
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.
No one accepts a position at a company without knowing how much money they’d be making. Sales compensation is an important factor when attracting and retaining talent on your sales team.