The Association of Independents in Radio (AIR) has established itself as an entity that trains, mentors, and advocates for freelance and contract-based audio professionals. Now it is stepping forward with data designed to offer a...
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don't convert. That’s even true...
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news...
Before starting my career in marketing, I worked in business development. I had some of the best times and work experiences during those years. But, oof, I don‘t need to tell you how challenging life in sales can be. For every...
Maintenance teams run like a well-oiled machine when there’s structure — without it, things can spiral into confusion fast. From my experience, one of the simplest yet most effective tools to keep everyone aligned is the work order....
This week's rundown of new services for merchants includes updates on AI-powered agents, wholesale management, fraud prevention, marketplace ads, influencers, and social commerce. The post New Ecommerce Tools: February 20, 2025 appeared...
Staying in touch consistently is key to keeping sales prospects interested, customers engaged, and vendors happy. But with all the contact data flying around, that’s easier said than done. That’s where a contact management system comes...
As the former head of marketing for two different tech startups, I’ve learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.
Matthew Gattozzi, the founder of Goodo Studios, realizes creativity and AI-driven efficiency often conflict. The post AI Won’t Replace Creativity, Says Studio Founder appeared first on Practical Ecommerce .
Writing a LinkedIn summary is one of those tasks that sounds easy until you try to do it. Should you recount your prior roles? List your accomplishments? Write in first-person or third?
Imagine the leaders who inspire you — each with their own leadership style, driving success in unique ways. I think leadership styles are important enough to shape how businesses operate, influence company culture, and impact team...
Bonnie Bernstein, the veteran CBS Sports and ESPN journalist, will present the Golden Mic Award to Scripps Sports President Brian Lawlor. In addition, BFOA Chair and former CBS Radio COO Scott Herman, will honor former CBS Radio CEO and...
When I think about product differentiation, I think about my trips to the grocery store. If I’m looking for hot chocolate, how do I make the choice? Everything is very similar, so I reach for Ibarra. This Mexican chocolate brand is rich,...
A few years ago, I was in the market for a learning management system. While I was looking into the different offerings, I noticed that each arm of these businesses felt like a different company. The marketing side was fun and relatable....
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in...
What type of CRM software is right for your business? When I first started looking into customer relationship management (CRM) tools, I’ll admit — I was overwhelmed. There were so many options, each claiming to be the perfect match. But...
For every project a company pursues, those in charge want to ensure it generates a return on investment. Before you launch into a new venture, it’s essential to complete a feasibility study.
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to go. While MLB and the sports network...
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment...
The multilayered roadblocks for Hispanic media are many, and SBS's head was on the attack at a symposium featuring FCC and FTC Commissioners. As far as Raúl Alarcón Jr. is concerned, fairness in getting Hispanic media its share of the ad...
If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day.
If you want to know the secret to honing confidence as an entrepreneur, here it is: Starting a successful business isn’t just about having a groundbreaking idea, the perfect timing, all the resources in the world, or even a whole lot of...
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN, the 10 p.m. ET show, CNN NewsNight...
Per a Bain & Company report, the deal value of global 2024 mergers and acquisitions transactions was up 15% year-over-year. The post Charts: Global M&A Trends Q4 2024 appeared first on Practical Ecommerce .
I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront for one’s business. But in truth, I spend much more time reposting other people’s content than my own.
Advertising technology has entered a new phase that pairs personal privacy with targeting. For years, the advertising industry has depended on third-party tracking cookies — tiny snippets of code downloaded to ... The post The New Era of...
If you’re not an accountant, the term “general ledger” probably sounds pretty foreign. It wasn’t until I started learning about ledgers that I realized I (and probably you) am more familiar with the accounting concept than I initially...
As Mediaocean sees it, the combined entity creates "a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their investments."
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest.
During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO.
This week: Amazon offers, product displays, subscriptions, cross-border sales, Meta campaigns, fraud prevention, recommerce, headless commerce, and packaging. The post New Ecommerce Tools: February 13, 2025 appeared first on Practical...
Franchises are entrepreneurial opportunities that let you use the established brand and model of another company to start your business. I’ve personally explored how to start franchises like restaurants, gyms, and more , and I can tell...
CSS controls website appearance. But it can become bloated and outdated, impacting page speed and more. The post Merchants’ Guide to Optimizing CSS appeared first on Practical Ecommerce .
I still remember the first time I sat down to write a case study as a SaaS content marketer. The client was a budding tech startup, and I wasn’t entirely sure where to begin.
Shopify merchants don't need coding skills to alter a theme. Yet some sellers require more, such as an entirely new theme, site, or app. The post Set Up a Shopify Theme Dev Environment in 2025 appeared first on Practical Ecommerce .
For busy business owners, inventory tracking can feel like staring at your fridge when you already know it’s empty — pointless and slightly depressing. If you know where everything is, why bother jotting it all down?
A newly released report from Pew Research Center finds that 63% of Americans believe inflation is a very big problem for the country. This is comparable to May 2024. But, it is down from 70% in 2022.