KUSA sports anchor Jacob Tobey is leaving the Denver NBC affiliate to work as the voice of the NBA team the San Antonio Spurs. Tobey will join veteran commentator Sean Elliott in the broadcast booth for Spurs games, filling the role...
AI … Will it decimate the human race? Replace the workforce entirely? Or will it dissipate into the ether, not with a bang, but with a whimper? As with many issues of our time, somewhere between the hype and speculation lies the truth....
At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing.
It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. It also has the potential to rewrite it for the better.
With less than a month to go until the election, Democrats continue to invest more in presidential advertising than Republicans. Since Joe Biden dropped out of the race in late July, the Harris campaign and outside Democratic groups have...
This week: new tools for search ad campaigns, financing, collecting reviews, supply-chain management, and cross-border shipping. The post New Ecommerce Tools: October 3, 2024 appeared first on Practical Ecommerce .
Consumer Technology Association Senior Director of Innovation and Trends Brian Comiskey will address Forecast 2025 attendees on November 13 in an electrifying discussion on how to stay ahead in the ever-evolving broadcast landscape....
Per Nik Sharma, positive name identity leads to affordable customer acquisition and retention. The post Branding Comes First, Says Sharma Brands Owner appeared first on Practical Ecommerce .
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential devastation this extreme weather event could...
There's a "historic" addition to the agenda of the 2024 NABOB Fall Conference and Power of Urban Radio Forum, which begins October 9 at the historic Mayflower Hotel on Connecticut Avenue. And, it sees a gathering of CMOs from some of the...
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).
I worked as a sales development representative (SDR) at IBM for the first five years of my sales career. I learned then (and appreciated even more as an account executive) that SDRs are often the unsung heroes of high-performance sales...
Beardbrand recently prevailed in a lawsuit alleging violations of accessibility laws. The company's attorney shares the details. The post Beardbrand’s Lawyer Recaps ADA Lawsuit appeared first on Practical Ecommerce .
Despite efforts in D.C. to limit its use in the U.S. due to its ties to the Chinese government and a new effort led by 14 state attorneys general to impose "significant penalties" on it for its harms to American youth, TikTok is a major...
Does the following scenario seem familiar? You email a timely objection response to a prospect to address their concern. You’ve presented and met with them numerous times over several months. You feel your offering is an ideal fit for...
A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by...
NielsenIQ has released its Mid-Year Consumer Outlook: Guide to 2025 report, which takes a closer look at macro catalysts across industries. Among the top takeaways from the study is that consumers remain determined and resilient despite...
The first website redesign project I led was a six-month-long baptism by fire. I learned everything on the fly, which is a great way to grow and get hands-on experience — and also a highly effective way to breed stress and anxiety.
I wrote my first blog about 10 years ago. I started on the Blogger platform and tried (and failed) at blogging for years. Now, I manage my own successful blog on the WordPress platform, and I love blogging. As an SEO consultant, I also...
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got plenty of expert advice and a step-by-step guide to get you started.
We‘re so deep in the AI revolution that it’s not really a “revolution” anymore. It's a standard — a borderline ubiquitous factor in virtually every field, and sales is definitely no exception.
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers?
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an entertainment...
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work.
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: Content Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.
Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024.
Here's how to create a detailed spreadsheet identifying the best-performing pages, missed opportunities, and areas of improvement. The post Free SEO Spreadsheet for Better Rankings appeared first on Practical Ecommerce .
As a salesperson in today’s business landscape, you'll need to better optimize your time and efficiency. Luckily, new artificial intelligence technologies are transforming the industry. You can now more easily meet sales targets, close...
The fallout from CBS Mornings co-anchor Tony Dokoupil's interview with author Ta-Nehisi Coates took another turn on Wednesday. Shari Redstone, chair of CBS News' parent company Paramount Global, publicly defended Dokoupil and expressed...
Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews. The post 5 Content Marketing Ideas for November 2024 appeared first on Practical Ecommerce .
Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort. The post Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’ appeared first on...
Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L'Oreal Groupe's Maybelline NY and...
In the crowded arena of mobile marketing, one company is breaking away from the pack. Gamelight, the largest Rewarded Marketing Platform for Mobile Games, is redefining user acquisition with innovative AI technology. With its innovative...