Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce conversion funnels. The post Fermàt CMO on Customized Customer Journeys appeared first on Practical Ecommerce .
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicated to high-quality, great-tasting and...
The media and advertising landscape is in its next phase of its evolution as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in...
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can...
Struggling to drive leads on your website? Improve SEO, embrace responsive design, enhance security, and more to increase conversion rates. Learn more from our SEO experts now! The post My Website Doesn’t Convert. What Do I Do? appeared...
Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest...
An ad's postion on the search results page is less important than its prominence, per Google. The post Google Ad Updates Reflect New SERPs appeared first on Practical Ecommerce .
The highly coveted Medallas de Cortez are the only in the U.S. focused on Hispanic radio broadcasting, and this year's winners will be honored at the 15th annual Hispanic Radio Conference. Don't wait: Nominations are accepted only...
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.
Sexy as closing calls may be, they don't happen without solid discovery calls laying the groundwork. The smoothness of your sales process, the quality of your sales conversations, and ultimately, the difference between a closed-won deal...
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. That's the topline finding from a new Census Bureau report that could greatly benefit broadcast radio and television station owners, given the long-term...
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
Is your website traffic going down? Find out common reasons why and how to fix it here! The post My Website Traffic Is Going Down. How Can I Fix It? appeared first on SEO.com .
U.S. manfacturing activity increased in March for the first time in 16 months. The post Charts: U.S. Manufacturing Trends Q1 2024 appeared first on Practical Ecommerce .
As Paul LeFort settles in to his new role as the head of local TV sales at Nielsen, he spoke with RBR+TVBR to share the latest on how Nielsen helping broadcasters in showing the continued value of UHF/VHF, and touched on measurement...
Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more. The post ChatGPT vs. Gemini for SEO Tasks appeared first on Practical Ecommerce .
I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not...
Success doesn’t come easy — even the most dedicated entrepreneur sometimes finds it tough to stay on track. It’s hard for businesses to keep their employees motivated all the time. I even find myself struggling with motivation on days...
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting Heineken's global workforce of 2,000...
Global execs foresee a softening of demand for their company's products but remain optimistic about profitabilty. The post Charts: Global Executives’ Plans, Projections Q1 2024 appeared first on Practical Ecommerce .
The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss. The post Pinpoint Traffic Drops with Search Console, GA4 appeared first on Practical Ecommerce .
How will Google's Search Generative Experience impact organic listings? The post SEO Takeaways from SGE’s Partial Rollout appeared first on Practical Ecommerce .
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian . Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to.
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up. Apparently, I struck a nerve because...
Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it. Since coming to the Warriors from Michigan State in 2012,...
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler describes AirChat as a walkie-talkie...
A voicemail message helps briefly explain your absence and keep in touch with clients, colleagues, and potential customers. But how exactly do you record an effective voicemail message? In this guide, I'll show you how to record a...
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to sign her first professional shoe deal...