Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times , with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.”
Industry pros cite common merchant mistakes that jeopardize processor relationships and damage a business. The post 4 Payment Processing Pitfalls to Avoid appeared first on Practical Ecommerce .
Our sampling of noteworthy new business titles on one or more prominent "best books" lists. The post Notable Business Books for 2024 appeared first on Practical Ecommerce .
Sales managers — and particularly field sales managers — can often feel like they’re trapped in a fog. Without a physical presence in the field, it‘s difficult to keep tabs on their team’s performance.
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National Panel measurement. According to...
Sales training is a time-consuming process. Ann Clifford , founder and president at Safari Solutions, says that it can take sales hires between three and nine months to ramp up to reach quota. With all this time invested in sales...
Impulse buying spikes during the gift-giving season. So do returns and frustrated customers. The post Holiday Gift Guides Drive Long-Term Revenue appeared first on Practical Ecommerce .
As younger audiences gravitate toward streaming platforms, sports media companies must adapt to the growing demand for streaming options and on-demand content to remain relevant. That's the key insight offered to TV station owners...
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like...
The term “regression analysis” may seem rigid, but it’s not as scary as you’d think. It‘s basically a fancy way of saying that we’re trying to figure out how two things are related. It‘s like playing detective, but instead of solving...
Cold calls are awful. They're inherently intrusive, naturally uncomfortable, and — according to a study from Cognism — unsuccessful roughly 95.2% of the time. With that said, that same study found that 49% of buyers actually prefer to be...
HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.
As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots.
A sales rep business plan is kind of an odd concept. It's not quite a sales plan , which allows a sales team to detail and guide its broader sales strategies. It's also not a conventional business plan , which guides a business on an...
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored...
No site is safe from a Google update, but some experience more ranking declines than others. The post Is Your Site Vulnerable to a Google Update? appeared first on Practical Ecommerce .
Sales presentations: They either blow you away or induce a daydream. Why? Not everyone's a gifted speaker — but everyone can put together an effective sales pitch deck with the right guidance.
In the crowded world of mobile marketing, Gamelight stands out. As the biggest Rewarded Marketing Platform for Mobile Games, it’s changing how users are acquired using a Sophisticated AI algorithm. This approach lets mobile...
In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content's converting capabilities than just clicks — enter, cost per acquisition.
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January...
When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT.
One of the biggest challenges to scaling revenue? Your salespeople only have so much time. Even if you hire the most focused people, invest in tools that boost their efficiency, and remove all distractions, there’s a limited number of...
Does Amazon control the drivers that work for its Delivery Service Partners? That's the question central to a dispute. The post Teamsters Target Amazon Delivery Drivers appeared first on Practical Ecommerce .
Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030....
This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns. The post New Ecommerce Tools: October 24, 2024 appeared first on...
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close race between Vice President Kamala...
Gamelight, an AI-driven user acquisition platform for mobile games, has secured the top spot as the #1 rewarded source worldwide in AppsFlyer’s latest Performance Index. This achievement solidifies Gamelight’s status as a...
Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on.
Recently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent . And, honestly, even as someone in the industry for about 12 years, I can say she was right to be a little lost.
The Southern California-headquartered radio imaging, voiceover, programming, podcasting and jingles company led by President Dave "Chachi" Denes is gaining entry into the Great White North, starting in January.
Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process.
Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.
How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping? The post New Google Shopping Is an SEO Reality Check appeared first on Practical Ecommerce .