If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions.
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.”
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and...
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In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying...
I pulled up my LinkedIn feed last week and noticed how half the posts from sales leaders looked like they could have been written by content marketers.
Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The...
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “ What does marketing look like for a travelling circus where every other week brings a...
Whether you’re giving a toast, running a town hall, or opening the first meeting of 2026, preparation is your superpower. Start this week, and you’ll enter every room with holiday spirit and the confidence of a leader who knows exactly...
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another.
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive .
Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely...
S&P Global Market Intelligence's Kagan arm surveyed U.S. adults on their social media habits. The results show that Generation Z users spend nearly double the amount of time on social media as millennials — and three times that of...
Global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19 trillion, an upgrade from WARC’s September forecast. Why? Don't look to linear media, as WARC says the change is due to strong results from "Big...
TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing...
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith.
The Radio Mercury Awards has selected its 2026 chief judge for the Radio Mercury Awards. It is the co-Chief Creative Officer and co-founder of Bandits & Friends, described as "an independently owned, award-winning, business-driven,...
The Association of Independents in Radio has received an investment from the Ford Foundation, which the group says strengthens its capacity and advances long-term support for independent audio creators. "This funding marks a significant...
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields. That's according to a new survey...
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “ She gets it! ”
There's an industry shift in media and entertainment companies' perspective on how to store their file footage and archival data, with some 85% of respondents to a first-ever global "State of Media Archiving" survey noting they plan to...