Before you start Googling: No, AI agents aren’t secret spies fueled by mysterious government schemes. The AI agents I’m talking about actually serve an entirely different purpose. And I know you’re probably like, “What’s this lady even...
As a small business owner, I’ve learned firsthand just how important it is to understand buyer motives. After all, if I know what motivates my customers, I can tailor my sales pitch to match their unique interests and inclinations.
High-performing sales professionals aren’t triggered to surrender by a sales objection. Instead, they use objections to craft personalized value propositions to differentiate their company, their offerings — and ultimately close the deal.
Conflict with suppliers, partners, and employees is inevitable. A new book suggests resilience and acceptance. The post Merchants’ Guide to Navigating Conflicts appeared first on Practical Ecommerce .
The Media Financial Management Annual Conference will kick off its first full day of sessions with a welcome address from the head of the NAB. Immediately followed by a keynote Chief Financial Officer panel presentation moderated by the...
This week's digest covers developments from Perplexity, Shopify, Amazon, Commercetools, UPS, Veho, Pipe17, Chord Commerce, and more. The post New Ecommerce Tools: April 3, 2025 appeared first on Practical Ecommerce .
“I messed up a speech once in front of my bosses, and I never want to go through that again,” a prominent client recently confessed to veteran public relations executive Rosemary Ravinal. "Public speaking just isn’t in my DNA." Here are...
Some recommendations from Google Ads can improve performance. Others, not so much. The post Google Ads Recommendations Worth Doing appeared first on Practical Ecommerce .
If there’s one thing I’ve learned through my experience in sales, it’s that it’s a mistake to assume that a customer’s revenue potential ends after their order. Cross-selling unlocks a lot of opportunities for extra revenue — and...
Ryan Rouse says gain traction with niche markets, then scale to mainstream chains. The post MALK Plant Milk Masters In-Store Retail appeared first on Practical Ecommerce .
Last week, I spent nearly two hours trying to schedule a single meeting with team members across three time zones. After countless back-and-forth emails and calendar checks, I finally landed on a time that worked — only to have someone...
How does the saying go? One man’s treasure is another man's trash? The post 25 Of The Weirdest FB Marketplace Ads Spotted Online appeared first on DeMilked .
I hate to break it to you, but having a great product or service alone is not enough to succeed in today’s marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. That’s where sales...
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role. But trying to determine the best times to post to...
According to a new report by Coleman Insights and Amplifi Media, 90% of Gen Z podcast consumers engage with video in some form. This contrasts with a recent report on the podcast enjoyment habits of younger audiences as the medium hits...
The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth.
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who...
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf.
I find economics confusing. There, I said it. On the surface, it’s easy: If companies can match supply with demand, they can generate revenue. If they understand demand drivers, they can find the right price point.
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release , the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5.
My sales peers and I are always debating hot sales topics — because we genuinely believe salespeople must keep up with the latest to stay relevant and address what our leads care about most.
AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising technology offering. The integration allows...
Sales prospecting is more than sending emails — it’s about building relationships that turn cold leads into warm opportunities. But breaking through the noise is hard. Most cold emails get ignored, and follow-ups often fall flat.
For decades, sales hinged on pitching product features and benefits — an approach that once worked but now falls short. Buyers now expect measurable value and real outcomes, and those who cannot deliver risk being left behind.
The first full day of the 2025 NAB Show concluded Sunday evening with Cocktails & Conversation, presented by Beasley Media Group, Quu, Benztown, vCreative, Skyview Networks, Xperi Corp., ENCO and Streamline Publishing's Radio +...
Beardbrand owner Eric Bandholz explains how he brings in the right people at the right time. The post My 8-Step Ecommerce Hiring Process appeared first on Practical Ecommerce .
When slow business hits, that simple “How’s business?” question feels like a punch to the gut. As someone who’s navigated slow business from every angle — in content marketing, sales, and freelancing — I know that pit in your stomach all...
U.S.-based employers announced 275,240 job cuts in March, a 60% increase from the 172,017 cuts announced one month prior. It is up 205% from the 90,309 cuts announced in the same month in 2024, which was the highest monthly total...
Over the last several years, I’ve learned firsthand just how important key account management can be. But what is key account management? And, how can teams develop a key account management framework that will set them and their...
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms.
Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult. The post Honeymoon Is Ending for Email Marketing appeared first on Practical Ecommerce .
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another...
Shoppers will see ads that interest them. Advertisers get better results. The post AI Will Help Advertisers and Shoppers appeared first on Practical Ecommerce .
Now that AI has been mainstream for over two years, you may be wondering: How is artificial intelligence changing sales? I’m here to give you the lowdown on how sales teams are using AI, how it has changed the sales landscape, and how...