When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to...
Kentucky-headquartered independent advertising digital and linear rep firm Viamedia has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New...
In a recent marketing effort, the game development firm Stillfront Group joined forces with rewarded user acquisition company Gamelight to expand the user community for their mobile farming simulator game, Sunshine Island. This campaign...
Despite the rise in popularity of short-form video, I was surprised to discover that YouTube sees the highest usage among social media platforms by video marketers, surpassing TikTok and Instagram.
It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t always the priority.
Gingerbread cookies, fuzzy sweaters, lots of PTO … some folks look forward to the holiday months, while others dread it. If you work in sales, you’re likely skewing one of two ways: Relish the holiday hustle and reap the rewards later,...
If you’re wondering what the secret formula is for going from freelancer to entrepreneur, then building a thriving business model, then achieving goals for that business, I’d say to just ask Jim Huffman.
The founder and President/Chief Strategy Officer of Southern California-headquartered multicultural advertising shop Sensis has been selected to serve as Chair of the Hispanic Marketing Council.
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful.
Happy Friday to all who celebrate! In this week's edition of stories we didn't get to for one reason or another, we get a little more info on the Tegna layoffs and how our friend AI may start to impact our professional lives. We also see...
Keyword search volume metrics are imprecise and vary among the three principal sources. The post Keyword Volume: Google vs. Semrush vs. Ahrefs appeared first on Practical Ecommerce .
When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New...
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization.
The idea is straightforward: Don't build a product until someone orders it. The post Can Ecommerce Spur On-Demand Manufacturing? appeared first on Practical Ecommerce .
Is it an existential threat to broadcast radio and TV, or is it a potential investment or partnership opportunity? New data from Pew Research Center suggest either may be of consideration, as nearly 40% of young adults queried say they...
Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the streaming service also suffered a technical knockout thanks to buffering and crash issues, and it's raised...
New merchant tools this week include local search marketing, video generators, AI-powered shopping assistants, email marketing tools, conversational commerce, online review tools, and influencer marketing. The post New Ecommerce Tools:...
Getting ghosted is an unfortunate fact of sales life nowadays. Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some...
More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new...
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional.
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter.
I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written.
From technological innovations that could impact the future of local TV to the FCC under forthcoming Chairman Brendan Carr, Deutsche Bank Director of Equity Research Ben Soff shared the Wall Street viewpoint on how linear TV could...
Two iconic figures who have played outsized roles in building advertising dollars for broadcast television and over-the-air radio, respectively, were honored on Wednesday with Lifetime Leadership Awards, presented during a special...
If you saw the headline for this article, one of your first thoughts might have been “What the hell is an e-society?” If it was, I get where you‘re coming from. It kind of sounds like another half-baked buzzword you’d hear dropped in a...
Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers.
A new report from Ecommerce Europe, a trade association, shows the strong popularity of online shopping on that continent. The post Charts: Ecommerce in Europe 2024 appeared first on Practical Ecommerce .
Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The Thankgiving initiative was originally...
Trend forecasting keeps consumers happy and businesses relevant. If you can accurately spot trends in your industry, you can adapt your offering to improve customer satisfaction and drive business growth.
Top of the Ticker: CNN seems to be pleased with the performance of its satirical news show, Have I Got News For You. The Roy Wood Jr.-helmed American version of the long-running British series scored a Season 2 order. Have I Got News For...
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways.
U.S.-imposed tariffs and changes in China trade relations force brand managers to rethink sourcing. The post Looming Trade War Is Upending Supply Chains appeared first on Practical Ecommerce .
Along with his co-founder and co-COO Mark Gross, Chad Broude oversees the creative efforts at Highdive Advertising for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, and Frito-Lay. His work has helped lead Highdive...
I worked for about a decade in B2B sales. During that time, I witnessed great sales leaders motivate their teams to exceed their sales forecasting targets through trust, autonomy, and empowerment. I’ve also worked for inspiring marketing...