My 8-Step Ecommerce Hiring Process
Friday, April 4, 2025 from Practical Ecommerce
Beardbrand owner Eric Bandholz explains how he brings in the right people at the right time. The post My 8-Step Ecommerce Hiring Process appeared first on Practical Ecommerce .
Netflix Ditches Reporting on Subscribers
Thursday, April 17, 2025 from BREAKING NEWS: Advertising
Netflix also rolled out its in-house adtech platform for the US.
How To Thrive in Q&A Sessions
Friday, April 11, 2025 from BREAKING NEWS: Advertising
"Instead of viewing questions as potential pitfalls, see them as opportunities to go from nervous to natural, leave a positive lasting impression, and influence people towards your point of view." That's one key takeaway from the latest...
Broadcast Radio Gets A Glum Outlook From Jacobs Media
Thursday, April 17, 2025 from BREAKING NEWS: Advertising
Based on 24,525 surveys collected from 500 participating commercial stations across the U.S. and Canada between January 8 and February 9, Jacobs Media President Fred Jacobs presented the findings of Techsurvey 2025, saying, “The vital...
How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer
Thursday, April 10, 2025 from Inbound Hub | Marketing
Keyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google rolls out, understanding how to find and target the right keywords is non-negotiable if you want your content to rank.
Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads
Monday, April 7, 2025 from Inbound Hub | Marketing
Meta houses three huge social media platforms, each offering their own benefits and drawbacks.
Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing
Tuesday, April 8, 2025 from Inbound Hub | Marketing
The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth.
The Multigenerational Household: Wide Variances Across The U.S.
Friday, April 18, 2025 from BREAKING NEWS: Advertising
After climbing steadily from 2000 to 2017, the share of U.S. young adults living with their parents has fallen somewhat in recent years. That's according to new data from Pew Research Center that could prove important to radio and...
Spring Books on B2B, Nvidia, Bill Gates, More
Tuesday, April 15, 2025 from Practical Ecommerce
These seven new and upcoming titles range from practical advice to lessons learned by brilliant business leaders. The post Spring Books on B2B, Nvidia, Bill Gates, More appeared first on Practical Ecommerce .
B2C Sales: A Comparison With B2B and How to Do Them Right
Wednesday, April 16, 2025 from HubSpot Sales Blog
Throughout my career, my sales experience has been rooted in B2B SaaS. I understood, in theory, the differences between B2B vs. B2C sales, but I didn’t truly grasp the reality until I had the chance to sell directly to a customer for the...
Reddit thrives as a haven for niche connections
Tuesday, April 15, 2025 from BREAKING NEWS: Advertising
Reddit's resurgence is fueled by its unique appeal as a platform for exploring niche interests and fostering genuine connecti - More -
Data Clean Rooms: A US State Privacy Law Perspective
Tuesday, April 15, 2025 from BREAKING NEWS: Advertising
Data Clean Rooms: A US State Privacy Law Perspective provides a comprehensive overview of how DCRs function, debunks common p - More -
Cocktails, Conversation and Candids!
Monday, April 7, 2025 from BREAKING NEWS: Advertising
The first full day of the 2025 NAB Show concluded Sunday evening with Cocktails & Conversation, presented by Beasley Media Group, Quu, Benztown, vCreative, Skyview Networks, Xperi Corp., ENCO and Streamline Publishing's Radio +...
Why Is SEO Important? 10 Reasons Powering SEO’s Value
Friday, April 18, 2025 from SEO.com » Blog
The post Why Is SEO Important? 10 Reasons Powering SEO’s Value appeared first on SEO.com .
New Ecommerce Tools: April 17, 2025
Thursday, April 17, 2025 from Practical Ecommerce
This week: tariff reduction tools, influencer marketing, installment payments, shipping, logistics platforms, and AI for customer service. The post New Ecommerce Tools: April 17, 2025 appeared first on Practical Ecommerce .
9 Sales Predictions for 2025, According to Top Sales Leaders
Monday, April 7, 2025 from HubSpot Sales Blog
My sales peers and I are always debating hot sales topics — because we genuinely believe salespeople must keep up with the latest to stay relevant and address what our leads care about most.
AI Agents Will Kill Marketing As We Know It — Here’s What the Future Actually Looks Like
Tuesday, April 8, 2025 from Inbound Hub | Marketing
Picture this: consumers no longer see ads, compare software options, or visit websites to research products. Instead, AI agents handle it all — silently evaluating options, filtering choices, and making purchases on their behalf.
How Keywords Drive Helpful Content
Tuesday, April 8, 2025 from Practical Ecommerce
Keywords no longer guarantee traffic, but they do reveal prospects' needs. The post How Keywords Drive Helpful Content appeared first on Practical Ecommerce .
The HubSpot Blog's 2025 Social Media Marketing Report: Data from 1100+ Global Marketers
Thursday, April 10, 2025 from Inbound Hub | Marketing
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020 , and held...
Meta: The best ways for marketers to connect with Gen Z
Tuesday, April 15, 2025 from BREAKING NEWS: Advertising
Two out of three Generation Z users on Facebook and Instagram share video content with friends and family, per a survey from - More -
How to Track ChatGPT Traffic in GA4
Sunday, April 13, 2025 from Practical Ecommerce
Traffic from ChatGPT is low volume but highly engaging. Monitoring that traffic is now essential. The post How to Track ChatGPT Traffic in GA4 appeared first on Practical Ecommerce .
Everything You Need to Know About the Principles and Types of Design
Wednesday, April 9, 2025 from Inbound Hub | Marketing
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to.
Stop Measuring These Vanity Metrics in Your Marketing Campaign
Monday, April 14, 2025 from Inbound Hub | Marketing
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact.
LinkedIn Leads: Secrets from a LinkedIn Marketing VP
Monday, April 14, 2025 from Inbound Hub | Marketing
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
New Ecommerce Tools: April 10, 2025
Thursday, April 10, 2025 from Practical Ecommerce
This week's installment covers new rollouts from Amazon, PayPal, Doola, Appriss Retail, DHL, Temu, Visa, Spire, Best Buy, Trustfull, Blackhawk Networks, and more. The post New Ecommerce Tools: April 10, 2025 appeared first on Practical...
These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge
Friday, April 4, 2025 from Inbound Hub | Marketing
Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive.
Why Coachella’s OOH Campaigns Have Such Lasting Appeal
Friday, April 18, 2025 from BREAKING NEWS: Advertising
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
Did HubSpot Really Lose 80% of Blog Traffic? Here’s What Actually Happened — and What It Means for Marketers
Monday, April 7, 2025 from Inbound Hub | Marketing
Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn.
How Customer Journey SEO Turns Clicks Into Conversions
Tuesday, April 15, 2025 from Inbound Hub | Marketing
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical...
Brand Building Brilliance from Best Buddies
Monday, April 14, 2025 from Inbound Hub | Marketing
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line.
CBS Los Angeles Names Rudabeh Shahbazi Evening Co-Anchor
Friday, April 18, 2025 from BREAKING NEWS: Advertising
Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.
Grants for Black-Owned Businesses and Other Funding Resources for Black Business Owners [+ Deadlines for 2025]
Tuesday, April 8, 2025 from HubSpot Sales Blog
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored...
The best AI tools for lead generation
Tuesday, April 15, 2025 from BREAKING NEWS: Advertising
Vanessa Maandal reviews five AI tools for lead generation: Leadzen.ai for B2B prospecting, Instantly for cold email, Seamless - More -
Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New Pop’d Candy
Friday, April 18, 2025 from BREAKING NEWS: Advertising
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
Friday, April 11, 2025 from Inbound Hub | Marketing
One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a tire-kicker. While you’re talking to time wasters, your competition could be snapping up your best leads — that's where lead...
What is a Go-to-Market Strategy? GTM Plan Template + Examples
Tuesday, April 15, 2025 from HubSpot Sales Blog
A winning product launch requires a thoughtful, actionable, and effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, too early or late to a market, or are...
The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
Tuesday, April 15, 2025 from Inbound Hub | Marketing
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed.
Charts: European Views on U.S. Tariffs
Wednesday, April 9, 2025 from Practical Ecommerce
In March, YouGov asked 9,400 Europe-based adults what they thought of Trump's tariffs. The post Charts: European Views on U.S. Tariffs appeared first on Practical Ecommerce .
What Is a Marketing Plan & How to Write One [+ Examples]
Thursday, April 10, 2025 from Inbound Hub | Marketing
I’ve found that an airtight marketing plan is the key to going from strategic vision to measurable goal. If you’re wondering what goes into a marketing plan or why you need one, this is the place to start.
30 Brand Style Guide Examples I Love (for Visual Inspiration)
Tuesday, April 8, 2025 from Inbound Hub | Marketing
Building a strong, recognizable brand starts with a well-crafted style guide. This essential playbook ensures that everyone — designers, marketers, web developers, community managers, and product packaging teams — presents a unified and...
49 Call-to-Action Examples You Can't Help But Click
Wednesday, April 9, 2025 from Inbound Hub | Marketing
As a consumer, I often feel overwhelmed by the sheer number of brands trying to get me to try their service or purchase a product. However, as a marketer, I can recognize that the best call-to-action examples are the ones that give me a...
Agentic AI poised to transform B2B operations in 2025
Tuesday, April 15, 2025 from BREAKING NEWS: Advertising
Agentic AI, which acts autonomously and continuously learns and adapts, is set for a breakthrough this year, writes Daniel Sa - More -
Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
Wednesday, April 16, 2025 from Inbound Hub | Marketing
In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric.
Social Media's Role in Reshaping Online Shopping, According to Retailers
Tuesday, April 15, 2025 from Inbound Hub | Marketing
Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
Tuesday, April 15, 2025 from Inbound Hub | Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done.
Managing Partner: Who They Are and What They Do
Wednesday, April 9, 2025 from HubSpot Sales Blog
Being a managing partner isn’t just about having a leadership title — it means balancing ownership, strategy, and daily operations in a way that directly shapes the success of a business. And in partnerships and LLCs, where leadership...
Virtue Worldwide taps 7-year-old rapper for MGA
Tuesday, April 15, 2025 from BREAKING NEWS: Advertising
Virtue Worldwide created a shoppable Easter video for MGA Entertainment that stars 7-year-old rapper and TikTok star Nova Sta - More -
Outcome-Based Selling: An Overview + Practical Tips
Tuesday, April 8, 2025 from HubSpot Sales Blog
For decades, sales hinged on pitching product features and benefits — an approach that once worked but now falls short. Buyers now expect measurable value and real outcomes, and those who cannot deliver risk being left behind.
What Is a Competitive Analysis — and How Do You Conduct One?
Friday, April 11, 2025 from Inbound Hub | Marketing
Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with global brands.
Believe The Hype? ATSC Plays Up Two Dozen Brands, Options
Friday, April 4, 2025 from BREAKING NEWS: Advertising
The 2025 NAB Show is poised to serve as yet another reminder that the consumer-forward gadgetry bringing clearer picture and improved sound to broadcast TV is broader than ever — and going global.