Apr 20 Virtual Event Planning Tips During a Global Pandemic
Make sure that, just like a normal tradeshow, you record your visitors’ interests and follow-up requirements, and have a lead follow-up mechanism in place. The good news is this could be an easier time to actually reach prospects directly after th...
Mar 26 Zuant Delivers Universal Access to Mobile Lead Capture with Release...
Zuant for Android gives event marketers and sales people around the world the ability to effectively capture leads and process them through the customer journey to drive sales revenue. The same Zuant functionality used at events can now be rolled ...
Mar 26 How to Adjust and Improve Sales in Difficult Times
“…So now really is the time to get back to these basics so current lead opportunities are rue followed up with a vengeance. Digital marketing teams are creating quality content and special incentives, and inside sales is working overtime to book m...
Mar 17 Zuant Launches In-App Tool Designed To Streamline Post-Event Lead F...
Mobile lead capture solution provider Zuant announced an application designed to ensure leads from events receive timely follow-up and nurturing. Zuant’s Lead Follow-up aims to automate and streamline the process of engaging with leads post-show t...
Mar 12 Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive...
Zuant understands the pain of leads that die from neglect after an event. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up. Generated from the Zuant app, event leads flow automatically into it’s...
Feb 5 SalesTech Star Interview With Peter Gillett, MD & CEO, Marketpoint ...
“Don’t overlook the role of inside sales, particularly when it comes to B2B marketing. This is often an ignored aspect where there is such a flurry of activity to close an initial deal, but if the buy cycle timing isn’t absolutely correct it may t...
Jan 7 How MarTech Leaders Unlock CRM Success in 2020 and Beyond
MarTech is a technical term, but while being data-driven is important, it’s people skills that determine the success or failure of a tech implementation. You have to see the problem from each individual’s point of view in order to tailor your appr...
Oct 11 Stop Paying Lip Service to GDPR and Hire a Data Enhancement Manager
Marketers around the world face many of the same challenges in working with data. Wouldn’t it be nice if we could all operate under one single international law in this regard? Wouldn’t life be easier? It would. This is why some companies have tak...
Sep 16 3 Expert Strategies for Converting Leads to Sales
“It’s important to create a powerful and interactive site, which describes what you do and will become your main inbound lead generator,” said Peter Gillett, CEO of Zuant. “This is where a small business can actually have an advantage over a large...
Aug 28 Zuant Supports Earth Alliance's Mission to Save the Amazon Rain Forest
Earth Alliance has formed an emergency Amazon Forest Fund with an initial commitment of $5 million to focus critical resources on the key protections needed to maintain the ‘lungs of the planet.’ These funds will be distributed directly to local p...
Aug 13 Is Facial Recognition the New Business Card?
Lead capture systems such as Zuant used by exhibitors, adapt to the system like a Chameleon to suit whatever badges are used whether a QR Code, other forms of 2-D barcode, or NFC (near-field communication). Wouldn’t it be nice to ask a visitor to ...
Aug 7 How GDPR Can Help Marketers Overcome Common Data Challenges
"After years of building martech stacks to improve efficiency and reduce personnel, we have taken our eyes off of marketing’s goals: to support sales and create a positive customer experience," says Peter Gillett, CEO Zuant and Marketpoint The rea...
Mar 26 4 Tips to Maximize Your Mobile Marketing ROI
It’s all about nuance in your communications and messaging for your mobile audience… to continually improve your mobile marketing, you need to work at understanding the differences between how mobile users and desktop users perform searches… they ...
Feb 18 10 Must-Have Features of Enterprise Marketing Automation Platforms
The key to getting started is open communication during process mapping – Get different members of the sales, marketing and event organizations together and locked away in one room with a huge white wall and start mapping out the ideal marketing a...
Feb 11 Prediction Series 2019: Interview with Peter Gillett, CEO, Zuant
What opportunities and challenges did you and/or Zuant identify at the start of 2018 and have things worked out as planned? Well, the big one here, of course, has been GDPR. By the start of 2018, we were already 18 months into the complete redesig...
Feb 6 Exhibition News: Tech that proves ROI
One of the smartest ways for exhibitors to measure and demonstrate ROI is to invest in a mobile lead capture system. For the sales executive, mobile lead capture is now the Swiss Army knife - a full digital platform with all of the tools required ...
Jan 8 To Market Events, Make Them Memorable
‘Many marketers agree that sales hardly ever happen at the events themselves, so company goals should be more to build awareness and to identify and then prioritize prospects and customers’ Peter Gillett, Zuant.
Dec 20 Marketing Automation, Beyond the First Hello
“One of the best applications for marketing automation is to respond to a prospective client immediately when it comes to large batches of sales leads generated from trade shows and other events,” said Peter Gillett, managing director of Zuant, ma...
Dec 18 Lead, Follow, or Get Out of the Way
Ten tips to help you increase lead fulfilment and protect your exhibit-marketing program in the process. By Travis Stanton
Dec 4 Scaling Tech Companies with Focus, Simplicity & Speed with Peter Gi...
“Similar to racing, in the ‘tech business,’ when the light turns green there’s no hiding, you either win, or you lose – there’s nothing in between.” — Peter Gillett
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