Email Deliverability: It’s Your Reputation At Stake
Sunday, October 15, 2017
With most things in life, your reputation is important. When it comes to sending emails for industrial sales and marketing purposes, it’s no different. A bad sender reputation can be the difference between your email messages appearing at the top of your intended recipient’s inbox, in the spam fo... .. read more..
How to Succeed at Modern Industrial Trade Shows
Tuesday, August 8, 2017
Are industrial trade shows still a worthwhile investment for manufacturers and service providers? It’s an important question to ask. As buyers in the manufacturing, oil & gas, and distribution sectors continue to trust online channels for the products and services they need, what role do indu... .. read more..
Marketing in the Oilfield: A Conversation With Fred Yee
Monday, July 31, 2017
ActiveConversion CEO Fred Yee was recently featured on The Global Petroleum Podcast Series presented by our friends over at EnergyNow to discuss marketing in the oilfield. Hosted by energy industry veteran David Yager, the conversation was recorded live at the 2017 Global Petroleum Show. Focusin... .. read more..
Renewing Lost B2B Sales Leads
Thursday, June 15, 2017
Have you ever lost an industrial sales opportunity that you were certain was going to close? So have we. It’s inevitable. The industrial sales cycle is a long process that requires sales teams to navigate a maze of moving pieces. Everything from groups of decision makers, to expensive equipment,... .. read more..
Learning From a Real-World Industrial Marketing Strategy
Thursday, April 27, 2017
Good artists copy. Great artists steal. The famous quote from Apple founder Steve Jobs, which, ironically, may be borrowed itself, highlights one of the most successful business strategies in recent history. From sales techniques, to direct product knockoffs, and everything in-between, businesses... .. read more..
What Rising Online Sales Mean For The Average Industrial Sales Cycle
Saturday, April 1, 2017
In March 2017, the CEO of Grainger, the largest distributor of industrial products in the United States, predicted that by 2022 80% of their sales will happen online. Yes, you read that correctly – 80%. This is obviously a big number, though for those that have been following the progression of i... .. read more..
Warm Calling Improves B2B Sales Call Success
Thursday, March 9, 2017
We’re all familiar with the dreaded cold call. You know the drill, the phone rings, you’re given a brief introduction, and before you even realize it you’re being sold something. In most cases you are probably quick to hang up, or budge into the rehearsed speech with a blunt “I’m not interested.”... .. read more..
3 Industrial Website Examples That Are Simple, But Effective
Tuesday, February 14, 2017
For the average business, an industrial website can seem pretty intimidating. It’s not surprising; some of the most recognizable industrial websites are multi-national giants like Caterpillar , Boeing , and General Electric – Not exactly an accurate representation of the typical manufacturer or d... .. read more..
B2B Conversion Optimization: The Other Half of the Marketing Equation
Monday, January 30, 2017
Industrial companies are notorious skeptics of online marketing, despite the fact that 90% of all B2B purchases today begin with an online search. The truth is, many industrial businesses have tried in the past but failed to see any results. However, as more industrial companies continue to inves... .. read more..
B2B Content Marketing Is Boring – And That’s A Good Thing
Monday, January 23, 2017
B2B content marketing can be a challenge – especially in the industrial sectors. Simply put, industrial businesses struggle to develop content that they think people will find interesting. Often they feel there is nothing to post on their blog, news section, or social media channels because... .. read more..