Stop Building Pages That Dead End. Start Earning the Next Conversation
23/06/26 15:04 from Rooted In Revenue
Two unrelated client projects landed in Susan Finch's lap the same week — a document hub for Dan Pflugshaupt (Gallery of Homes, CSSE, NRBA) and FAQ content built for AI answer engines for Michele Scherger on Florida's Treasure Coast. Dif...
EP174: Customer-Obsessed Growth: Turning Trends Into Better Buyer Experiences
23/06/26 11:04 from Lead(er) Generation on Tenlo Radio
Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders...
EP173: From Pilot To Impact, Building AI That Scales
17/06/26 13:12 from Lead(er) Generation on Tenlo Radio
Coming up with AI ideas isn’t the struggle for most teams. The real challenge is to make those ideas stick. In this episode, Shashank Kadetotad, Global Senior Director of Enterprise Data Science and AI at Mars, breaks down what helps com...
The Simple Button for Federal Tax Compliance
17/06/26 06:17 from The Granite List Live
Federal tax compliance in employee benefits is not optional; however, it does not have to be complicated. This week, host Sally Pace is joined by Sanju Sriram, CEO of Simple720, and Stuart Gibson, Tax Consultant, as they dive into one...
EP172: Scaling Digital Solutions With Consistent, Repeatable Results
09/06/26 15:13 from Lead(er) Generation on Tenlo Radio
Why do so many promising pilots fail to scale? In this episode of Leader Generation, Tessa Burg talks with digital transformation leader Kenneth Phua to explore what separates successful pilots from initiatives that never move beyond the...
The Hidden Barriers Impacting Women's Care
03/06/26 11:48 from The Granite List Live
This week, Sally is joined by Kristen Nicholson, Chief Operating Officer of Comfort Imaging, as they dive into the barriers women face when trying to access a crucial aspect of care. Despite rapid advancements across healthcare, traditi...
EP 171: Build, Buy Or Partner? How Smart Brands Create New Business Models
03/06/26 09:34 from Lead(er) Generation on Tenlo Radio
In this episode, Tessa Burg talks with Stephen Trammell, Vice President of New Business Models at Nestlé Purina North America, about what it really takes to build stronger customer relationships in a digital world. Instead of focusing o...
EP170: Why Marketers Need To Become Growth Architects
26/05/26 12:43 from Lead(er) Generation on Tenlo Radio
In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald’s, Tariq shar...
Together Health: Rethinking Primary Care
20/05/26 04:31 from The Granite List Live
On this week's episode of The Granite List.Live, Sally is joined by Huy Tran, Founder and CEO of Together Health, and together they dive into the challenges of today's healthcare system as well as how to create a better path forward. Tog...
Ep169: AI’s Role In Modern Content Creation
19/05/26 13:53 from Lead(er) Generation on Tenlo Radio
In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn’t come from simply mak...
EP168: Why Cheap CPMs Are Dead & Outcomes Matter More Than Ever
13/05/26 15:12 from Lead(er) Generation on Tenlo Radio
What if the biggest problem in digital advertising isn’t creativity or budget—but waste? In this episode of Leader Generation, Tessa Burg talks with Zach Rosen of Multilocal to unpack the growing shift happening in programmatic media and...
The Real Reason Your Agency Keeps Getting Stuck
12/05/26 14:01 from Rooted In Revenue
When agency owners hit a wall, the first instinct is usually to add a new tool — a new Slack channel, a project management upgrade, maybe an AI feature. Melissa Morris, founder of Agency Authority, says that is almost never the fix. In t...
What Actually Keeps a Podcast Going Past Episode Three
06/05/26 08:50 from Rooted In Revenue
Most podcasts don't die because the host runs out of things to say. They die because nobody wrote anything down. In this solo episode, Susan Finch walks through the operational framework Funnel Media Group uses to keep shows running — ev...
The No Surprises Act in Practice: Strategies for Health Plans in a Shifting Landscape
06/05/26 07:46 from The Granite List Live
The No Suprises Act (NSA) was designed to protect patients from unexpected and surprise medical bills. However, for health plans, it’s created a complex and evolving landscape of disputes, compliance requirements and rising costs. On t...
Beyond the Buzzword: Culture in Community Banking Today
30/04/26 04:00 from Banking Out Loud
From CEOs down through the front line, culture is no longer just a buzzword — it’s how organizations attract and keep talent, adapt to change, and drive performance. But what does healthy culture look like day-to-day, and how can leaders...
Getting It Out of Their Heads and Into Your Business
22/04/26 13:57 from Rooted In Revenue
You did your homework from Key Man Part 1. You know who your key people are. Now what? Susan Finch and Lany Sullivan are back — still in the same room, still making the most of Lany's four-hour drive to tackle the part most business owne...
EP167: How To Evolve From Boss To Leader
22/04/26 08:28 from Lead(er) Generation on Tenlo Radio
AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. He explains why the c...
Smarter Members, Smarter Utilization
21/04/26 11:10 from The Granite List Live
Emergency room visits are one of the most misunderstood and expensive drivers of employer healthcare spend. In this week's episode of The Granite List.Live, Sally is joined by Al Lewis, Founder and Quizmeister-in-Chief of Quizzify and lo...
EP166: Digital Transformation: Why People Matter As Much As Tech
14/04/26 10:35 from Lead(er) Generation on Tenlo Radio
Technology doesn’t have to be scary or steal jobs. In this episode of Leader Generation, Katya Lobynko shares a fresh perspective on digital transformation—one that puts people at the center. From her “people-priorities-process" approach...
Bending Pharmacy Spend
07/04/26 22:55 from The Granite List Live
On this week’s episode of The Granite List. Live, Sally is joined by Anthony Hartley, Co-Founder and CEO of Patient Advisor LLC, as they dive into the hidden driver of pharmacy spend. Patients with autoimmune conditions and other chronic...