Beyond Perfect Candidates: Why Job Descriptions Are Killing Your Hiring Success
08/07/25 14:35 from Rooted In Revenue
Most hiring managers are drowning in resumes, conducting endless interviews, and still ending up with costly mis-hires that drain productivity and morale. What if the problem isn't finding good candidates—it's understanding what you actu...
EP133: Designing With AI - A Real-World Creative Success Story
08/07/25 02:38 from Lead(er) Generation on Tenlo Radio
In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints—without sacrificing quality. Leu ...
A Natural Path to Elevate Employee Wellness
04/07/25 06:53 from The Granite List Live
This week, Stew Baskin, CEO of CannaPlan, joins the show to discuss the launch of CannaPlan, the first medical cannabis employee wellness program designed specifically for today’s workplace. Backed by emerging data from states with legal...
EP132: Big G Growth: Crunchbase’s AI-Driven Outbound Strategy
02/07/25 07:38 from Lead(er) Generation on Tenlo Radio
Kate Long, VP of Marketing at Crunchbase, shares how her team is leading a bold transformation—from a product-led growth model to a sales-led, AI-powered strategy. In this conversation, Kate breaks down how Crunchbase is leveraging pred...
Fur-Babies: Why Pets Must Be Included in a Modern Benefits Offering
28/06/25 06:11 from The Granite List Live
Pets are reshaping the concept of family - whether they are "starter children" or the substitute for those who decide not to have children at all, the pet at the center of the American home is a trend that's here to stay. Pets have offic...
Why Hiring Former CEOs as Consultants Backfires
25/06/25 12:34 from Rooted In Revenue
When Frank Scavo sent me his latest article about consulting skills, I knew we had to dig deeper. After 20 years of working together—first as his client, then as colleagues—we've lived the collaborative consulting model he champions. In ...
EP131: Retail Media At A Crossroads: Insights From Cannes Lions With Drew Cashmore
24/06/25 11:41 from Lead(er) Generation on Tenlo Radio
Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest...
Empowering Employees with End-of-Life Planning
23/06/25 01:51 from The Granite List Live
In this episode, we explore the powerful impact of Five Wishes at Work, an innovative employee benefit that integrates end-of-life planning into workplace healthcare offerings. This week, Paul Malley, President of Aging with Dignity, joi...
Why Your Local SEO Strategy Is Probably Wrong
04/06/25 14:11 from Rooted In Revenue
Local SEO just got a reality check. Darren Shaw, founder of Whitespark, joins Rooted in Revenue to debunk some widely held myths while sharing what actually drives results for small businesses trying to dominate local search. If you're a...
Proactive Rx: A Patient-Centered Approach to Pharmacy
04/06/25 07:09 from The Granite List Live
This week, Vinay Patel, Chief Pharmacy Officer for Proactive MD, joins the Granite List. Live to discuss Proactive MD's new product offering - Proactive Rx. Providing an enhanced quality of care and cost savings, the Proactive Rx program...
EP128: Is GEO The New SEO? Optimizing For AI Search.
03/06/25 16:07 from Lead(er) Generation on Tenlo Radio
The way people search for information is changing fast. In this episode of Leader Generation, Tessa Burg is joined by Maurice White and Chris Harihar for a discussion about Generative Engine Optimization (GEO). They explore how search b...
The Vibe Coding Advantages: Build Faster, Earn More
28/05/25 10:23 from Rooted In Revenue
I heard Aaron Grando drop the term "pretotypes" on Leader Generation this morning and had to hit pause. Three minutes in, I realized I'd been vibe coding for months without knowing there was a name for it. But pretotypes? That's when I k...
EP127: Vibe Coding: The Future Of AI-Assisted Development Teams
27/05/25 11:30 from Lead(er) Generation on Tenlo Radio
Aaron Grando guest hosts on this episode of the Leader Generation Podcast, where we explore the fast-growing world of "vibe coding" with Joe DiGiovanna, VP of Technology, and Fabio Fiss, head of the DX team at Mod Op. If you’ve heard th...
An International Approach to Pharmacy
27/05/25 03:00 from The Granite List Live
This week, Bill Hepscher, Founder, and Casey MacPherson, CEO, of RxManage join the show to discuss their international approach to pharmacy. With the increasing discussion about international pharmacy amid recent tariff talks, Bill and C...
EP126: How Scibids AI Is Redefining Media Buying At DoubleVerify
20/05/25 16:10 from Lead(er) Generation on Tenlo Radio
What if you could stretch your media budget without spending more? In this episode of Leader Generation, host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value...
CEO & Consultant Relationships: Who Owns What?
14/05/25 17:00 from Rooted In Revenue
Lany and Susan dive into the sometimes murky waters of consultant-client relationships. Drawing from years of experience sitting on every side of the boardroom table, they tackle the age-old question: "Who is responsible for doing the ta...
EP125: Design Disrupted: An Old-School Creative Goes All-In On AI
13/05/25 15:00 from Lead(er) Generation on Tenlo Radio
What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process. Sergio shares his j...
Transforming Health Plans with Data-Driven Solutions
12/05/25 01:58 from The Granite List Live
Join Will Foster, Vice President of Total Rewards at USRS, and Paul Richmond, Chief Commercial Officer for Wellnecity, as they dive into a conversation around how data-driven solutions can address health plan challenges. We'll also see h...
Stop Financial Stress Before Your Employees Give Up (Or Give Notice)
11/05/25 21:46 from The Granite List Live
Financial stress doesn’t always show up in obvious ways—but it’s quietly impacting your people, your productivity, and your retention. In this episode, Katie Rapley, Head of Marketing at BrightDime, shares why HR leaders should think of ...
Your Email Is Your First Impression – Why Branded Email Matters
07/05/25 11:34 from Rooted In Revenue
In this episode, Susan Finch and Lany Sullivan revisit a topic we can’t stress enough: branded email addresses. Using Gmail, Yahoo, or even AOL for business? You’re losing trust before the conversation starts. We dig into real examples, ...