- The beverage industry is rapidly evolving with trends focusing on health and wellness, driven by innovations like GLP-1 drugs and functional beverages offering benefits from cognitive enhancement to female health.
- A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.
- Launching this month, kava brand Keanu is taking a premium positioning with its DTC kits as it attempts to educate consumers on the difference between instant kava and drinks made with kavalactone extracts.
- Another craft distiller is expanding into THC-infused beverages. Wisconsin-based Tattersall Distilling announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
- High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.
- BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Submit your nominations by Wednesday, November 5.
- As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger.
- The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort,...
- Prospecto, an AI-focused start-up from Brescia, is revolutionising vineyard management with its AI-powered vision systems that convert tractors, sprayers, and harvesters into mobile data collection platforms. By capturing and processing...
- Odyssey Functional Energy, launched in January 2022, offers energy drinks that combine natural caffeine from green tea with adaptogens like Lion's Mane and cordyceps to enhance cognition and provide sustained energy without crashes.
- Beverage innovation is key for growth and meeting consumer preferences, with recent launches including BeatBox Party Punch in the UK, Mountain Dew's new flavors set for 2026, and Evolution Fresh's RTD teas.
- Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift...
- Plezi Nutrition, co-founded by Michelle Obama in 2023, aims to transform the food and beverage industry by offering healthier drink options with no added sugar, focusing initially on children's drinks and later expanding to hydration...
- The hosts break down Recess’ $30 million raise, pound shots of olive oil, and wonder if Ben Stiller’s nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill.
- Packaging suppliers and dairy brands, including CCL Label, SIG, Adapa, Coveris, and Clover Sonoma unveil new solutions for the sector, focusing on sustainability, regulatory compliance, and consumer engagement.
- In this month’s distribution moves, Tequila ready-to-drink brands (RTD) Tequio and SipMargs expand with major partners, Bardstown Bourbon makes moves in New York, and Archer Roose flies into a major travel channel.
- New products from Liquid I.V., V8, Monster Energy and Red Bull fuel holiday shopping with new seasonal flavor varieties.
- Submissions are now open for the second annual Steve Fairfield Memorial Award for Flexible Packaging Innovation.
- More ad spend doesn’t always mean more sales. Discover what really drives brand growth and how to avoid common strategy pitfalls.
- BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Submit your nominations by midnight tonight, Oct. 31.
- Starbucks reported flat comparable store sales in Q4 amid widespread closures as it restructures under its “Back to Starbucks” strategy.
- Chick-fil-A subsidiary Red Wagon Ventures opened its first location of beverage-centric foodservice concept, Daybright Coffee & Refreshment.
- This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.
- This week's product reviews features Stiller's Natural Sodas, Jolene Coffee and premium soda Something & Nothing.
- After several years under the ownership of Proximo Spirits, Brooklyn-born Owney’s Rum has returned to its founder.
- The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.
- Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.
- While industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray themselves with campaigns calling for supporters to pressure lawmakers to reject a...
- Major beverage businesses have employed mitigation strategies in key markets to offset the impact of tariffs, a BMO Capital report stated.
-
- Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales for 2025 are now expected to be between $580 and $595 million.
- Oatly achieved its first quarter of profitable growth since going public, reporting gains in revenue and volume, despite nearly suffering a 10% drop in North American sales.
- Non-alcoholic beverage sales were “healthy and broadly stable” during the two-week period ending October 18, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
- Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.
- Anheuser-Busch's Cutwater brand is challenging perceptions of ready-to-drink (RTD) cocktails with their Halloween campaign, "Real Spirits Inside."
- Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.
- Ryan Foo, co-founder of Singapore-based hangover prevention firm DrinkAid, is venturing into the sports nutrition space with the upcoming launch of creatine gummies through his new business FOULPLAY.
- Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside just in time for spooky season.
-
- Innovative beauty drinks designed to support glowing skin, wellness, and collagen production. We explore the latest launches shaping the beauty-wellness crossover trend.
- The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).
- Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.
- For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.
- A new survey of food and drink professionals shows the industry is divided on sustainability progress, with cost, regulatory uncertainty, and social equity among the top challenges and risks.
- Beverage brands are capitalizing on Halloween with limited-edition drinks featuring seasonal flavors and spooky packaging to boost sales and engage consumers.
- Barista oat drinks, fibre-rich soy, and functional carton formats are some of the ways to support healthier, convenient, and sustainable product launches.
- Breaking into the retail market for new beverage brands is challenging due to limited shelf space and competition from established players.
- The convergence of sugar reduction, clean label and functional nutrition trends is reshaping product innovation, with global ingredient leaders Cargill and Archer Daniels Midland (ADM) steering the next wave of development.
- Republic National Distributing Company (RNDC) announced with deep sadness the passing of Bob Hendrickson, interim CEO and president, on Oct. 17.
- Coca-Cola Co. executives appear unperturbed by a drop in consumption of full-sugar soft drinks by the rising number of consumers on appetite-suppressing GLP-1 drugs – choosing instead to lean into accelerating sales of low- and...