» OUT OF HOME ADVERTISING FOR SPORTS BETTING SHOWN TO BE ESPECIALLY EFFECTIVE FOR REACHING & ENGAGING URBANITES
19/07/22 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from “OOH Consumer Insights & Intent Q2 2022, Opportuniti...

» Out of Home Advertising Up 40.5% in Q1 2022
05/06/22 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA)....

» OAAA RELEASES EXPOSURE METHODOLOGY STANDARDIZATION GUIDELINES TO CREATE A FRAMEWORK FOR CAMPAIGNS WITHOUT A FIXED LOCATION
24/05/22 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out Of Home (OOH) advertising industry, today released a comprehensive methodology for capturing mobile advertising IDs that represent the...

» OAAA ANNOUNCES 80th ANNUAL OBIE AWARD WINNERS
17/05/22 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The Out of Home Advertising Association of America ( OAAA ) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excell...

» OAAA Comscore Online Activation Survey Release
16/05/22 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
OOH DELIVERS EXCEPTIONAL VALUE COMPARED TO OTHER AD MEDIUMS, ACCORDING TO OAAA-COMSCORE OOH AND ONLINE ACTIVATION SURVEY

» OAAA Bolsters Executive Leadership; Names Digital Ad Industry Vet Laura Colona As EVP, Commercial Marketing Officer And OOH Leader Rick Robinson As Ch
07/12/21 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, reporting directly to OAAA P...

» OAAA Partners With IAB Tech Lab To Align DOOH With OpenRTB - Trade Associations Announce Collaboration via Task Force
22/08/21 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The Out of Home Advertising Association of America ( OAAA ), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee...

» Consumer Research Shows Heightened Receptivity To Out Of Home Messaging, Especially In Big Urban Areas
09/02/21 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contac...

» Out of Home Advertising Down 36% in Q3 2020, Down 28.5% YTD
19/11/20 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue decreased 36 percent in the third quarter of 2020 compared to the previous year, accounting for $1.27 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). ...

» Powerhouse Jury For 79th Annual OAAA OBIE Awards To Be Led By R/GA Global Chief Creative Officer Tiffany Rolfe
11/11/20 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Judging Panel Includes World-Renowned Artist Shepard Fairey, Wieden+Kennedy's Susan Hoffman, FCB Chicago's Kevin Grady, TwentyFirstCenturyBrand's Jonathan Mildenhall, Talon Outdoor's Jim Wilson & Sander/Wingo'...

» 7 In 10 Reporting An Increased Appreciation And Awareness Of Surroundings Post-Lockdown, According To Research From OAAA & The Harris Poll
14/10/20 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awar...

» OAAA Names Outdoor Media Group Executive Christina Radigan As Chief Marketing Officer
04/10/20 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced that Christina Radigan is being appointed Chief Marketing Officer, reporting to OAAA P...

» Out of Home Advertising Down 45% in Q2 2020
24/08/20 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA).

» New U.S Summer Travel Survey: Consumers Expected to Hit the Road in Big Numbers and Spend More as Restrictions Ease
14/06/20 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
62% of All Vacationers Surveyed Plan to Travel by Car and 69% Plan to Spend the Same or More than Last Year – Potential Boon For Hotels, Dining, Retail and Tourism

» Out of Home Advertising Up 4.8% in Q1 2020
19/05/20 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Tech Brands Continue Driving OOH Growth. Out of home (OOH) advertising revenue rose 4.8 percent in the first quarter of 2020 compared to the previous year, accounting for $1.86 billion, based on figures released by the Out of Home Advert...

» OAAA Announces 78th Annual OBIE Award Winners
19/05/20 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
59 OBIE Awards Presented for State of the Art Creativity in Out of Home Advertising. The Out of Home Advertising Association of America (OAAA) announced today the 78th Annual OBIE Award Winners. OAAA presented the 59 OBIE Awards during a...

» US Out of Home Advertising Up 7.0% to Record $8.6 Billion in 2019
16/03/20 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Amazon is No. 1; FAANG Suite of Companies All in Top 20 Spenders. Out of home (OOH) advertising revenue rose 7 percent in 2019 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Adver...

» US OOH Industry Supports UN World Wildlife Day with National Public Service
02/03/20 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
To honor World Wildlife Day, a United Nations resolution, than 6,000 digital out of home (DOOH) screens (including digital billboards, transit shelters, taxi tops and mail video networks) across the U.S. will feature “Sustaining Al...

» Out of Home Advertising Association of America Launches Biweekly News Service
20/01/20 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief.

» Data-Driven, Real-Time Campaign for United Airlines Earns Posterscope OOH Media Plan of the Year Award
04/12/19 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out of Home Advertising Association of America (OAAA), presented the OOH Med...

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