» Warner Bros. Pictures Inducted into OBIE Hall of Fame for Excellence in Out of Home Advertising
15/03/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases

» Out of Home Ad Revenue Reaches Historic High in 2016
07/03/17 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Revenue Was Up 3.1% to $7.6 Billion

» Consumers Notice Roadside Posters More than Digital Media
05/03/17 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Posters Drive Local Business, Online Engagement

» New Report Highlights the Power of OOH to Drive Engagement, Awareness
27/02/17 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year

» 115 Campaigns Vying for Top Awards in Out of Home Advertising Design
12/02/17 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
New OBIE Awards Categories Reflect Innovative and Engaging OOH Experiences

» WPP’s Kinetic Wins 2016 OOH Media Plan of the Year for General Mills Totino’s Campaign
28/11/16 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
MacDonald Media and Merlino Media Win Ratings-Driven Media Planning Award for Sparkling ICE Campaign.

» Out of Home Advertising Up 2% in Q3 2016
28/11/16 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

» Digital Billboards Win in Court
05/09/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Federal appeals court upholds government regulations; Rejects Scenic America’s attack on digital billboards

» “Vote to Count” Campaign Seeks to Drive More Americans to Polls
05/09/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
New Effort from Outdoor Advertising Association of America and Partners + Napier Uses Out of Home Ads to Send Powerful Message

» Out of Home Advertising Up 4.1% in Q2 2016
18/08/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

» OAAA Joins Broader Industry in Addressing New, Emerging Ad Technologies & Practices
31/07/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Outdoor Advertising Association Partners with Digital Advertising Alliance to Promote Responsible Data Principles for OOH Advertising

» Out of Home Advertising Up 3.3% in Q1 2016
18/05/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). 

» Lamar Advertising Company Honored with the Ad Council’s Crystal Bell Award
19/04/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Lamar Advertising Company was recognized with the Ad Council’s Crystal Bell award at today’s TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL.

» 42 OBIE Awards Presented for Exceptional Out of Home Advertising
18/04/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors

» Adults Notice OOH Ads with High Levels of Engagement
17/04/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
New Study Finds More Than 90% of US Travelers Notice OOH Advertising

» Outdoor Advertising Association of America Exposes Digital's Reality Problem
20/03/16 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
New report reveals how out of home advertising drives real online engagement in an era of digital fraud.

» Out of Home Advertising Up 4.6% to $7.3 Billion in 2015
02/03/16 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
2015 Revenue Tops Previous Historical High Set in 2007 

» Corona Extra Inducted into OBIE Hall of Fame for Long History of Outstanding Out of Home Advertising
14/02/16 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
“Corona has created a body of work that everyone in the country, and probably the world, recognizes,” said Jim Copacino, Copacino + Fujikado, and OBIE judge.

» 106 Campaigns Vying for Top Awards in Out of Home Advertising
14/02/16 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The 106 campaigns nominated this year demonstrate the myriad ways that simplicity can be captured and expressed through the OOH medium.

» New Study Highlights Local Economic Impact of OOH
03/02/16 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Study Finds Average 74% of Billboard Advertisers are Local Businesses

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