» Out of Home Advertising Up 1.2% to $7.7 Billion in 2017
22/03/18 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue rose 1.2 percent in 2017 compared to the previous year, accounting for $7.7 billion, based on figures released by the Outdoor Advertising Association of America (OAAA).

» MillerCoors to be Inducted into the OBIE Hall of Fame for Excellence in OOH Advertising
11/02/18 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the OOH advertising medium over many years. MillerCoors has been chosen to be inducted into the O...

» 133 OOH Campaigns Are in the Running for a 2018 OBIE Award
11/02/18 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The Outdoor Advertising Association of America (OAAA) has revealed 133 finalists for the 2018 OBIE Awards. Now in its 76th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creativ...

» New Study Outlines OOH Opportunities in Smart Cities
07/01/18 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). 

» Rapport, UM Win 2017 OOH Media Plan of the Year for Sony Pictures The Emoji Movie
28/11/17 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Rapport and UM were honored with  the 2017  Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA).

» OOH Drives More Online Activity Than Banner Ads
28/11/17 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen.

» Out of Home Advertising Up 1.9% in Q3 2017
16/11/17 19:00 from Outdoor Advertising Association of America, Inc. - Press Releases
OOH advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the OAAA. Year-to-date 2017 the OOH industry is up 1.3 percent.

» Digital Billboards Win in Court
15/10/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The US Supreme Court today denied Scenic America’s appeal of its failed legal attack on digital billboards, ending a four-year legal battle

» Link Media’s Jim McLaughlin Joins Board of National Trade Association
20/08/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
James A. (Jim) McLaughlin, president and CEO of Link Media Outdoor, today joined the board of directors of the Outdoor Advertising Association of America (OAAA).

» Out of Home Advertising Up 1.5% in Q2 2017
15/08/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to...

» Out of Home Around the World: In Sync to Improve, Grow
07/06/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
The out of home (OOH) industry is aligned globally to boost creativity, ease the customer experience, connect to digital media, and educate the overall ad business about its new attributes.

» National Geographic & OAAA Members Launch Important Out of Home Campaign Across Major U.S. Cities on Endangered Species Day
18/05/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
#SaveTogether Campaign Aimed at Saving Species Launches Today

» 48 OBIE Awards Presented for Exceptional Out of Home Advertising
16/05/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Twitter Wins New Top Award for #What’sHappening Campaign

» Out of Home Industry Leaders Presented with Top Awards
16/05/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Reagan Outdoor Advertising Chairman William Reagan Received Highest Honor in OOH

» Clear Channel Outdoor Americas Honored with the Ad Council’s Crystal Bell Award
16/05/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Clear Channel Outdoor Americas was recognized with the Ad Council’s Crystal Bell award today at the 2017 OAAA\Geopath National Convention + Expo in New Orleans, Louisiana. Each year, this award is presented to one out of home (OOH)

» New Study: Out of Home Advertising Delivers $5.97 in Revenue ROI
15/05/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
OOH ROI Beats Print and Digital Search

» Out of Home Advertising Up 0.3% in Q1 2017
14/05/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Out of home (OOH) advertising revenue rose 0.3 percent in the first quarter of 2017 compared to the previous year, accounting for $1.64 billion. The revenue increase marks the industry’s 7th year of consecutive growth.

» Lamar Advertising CEO to Chair Out of Home Industry Trade Group
14/05/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
OAAA Elects Three New Officers, Five New Members to the 2017-2019 Board of Directors  

» SQAD Releases Industry‐First Out of Home Cost Research Database
26/04/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases
Average/Low/High Cost Transparency for Billboards & Street Furniture in the top 100 DMA & CBSA Markets

» Warner Bros. Pictures Inducted into OBIE Hall of Fame for Excellence in Out of Home Advertising
15/03/17 20:00 from Outdoor Advertising Association of America, Inc. - Press Releases

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