To FAIL! First Attempt In Learning

image0.jpeg …How do you feel when you have a potential client with a new prescription for glasses, with vision care benefits that your office is a provider for and you educate the client about their many optio...

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Telling The Truth About A Lie

David Lee.jpg …The lie is that you have done enough because of your 4.7 out of 5 stars on the patient reviews on your business page of your office. I mean is that all you want?…

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This is The Intro... Let Me Not Get Ahead of Myself!

David Butler.jpg …It's about making a positive impact — optically to make a difference, learning along the way from overcoming mistakes and obstacles. It's about building awesome relationships with the people we ha...

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A Day In The Life

David Butler.jpg …As for me, I am an Optician -- daily. Even when I am off work, I am still continuously in "Optician - mode." Whether I am out shopping for personal items I see people in eyeglasses with scratched ...

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The “B.O.S.S.” Effect!

David.jpg …Because as a leader, it's not about the leader, it's about the people you are leading. With that style of leadership, you then are worthy of being a Boss in its most authentic meaning of that term…

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Make Yesterday Jealous of Today!

…Remember with great service brings forth even GREATER sales....

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Do You Think You Know “Error-Thing?”

David Lee Errors.jpg …No one 's perfect. We all have “err” in this great craft we have been blessed to be apart of. Critique yourself honestly and become a better Optician when you know all of your errors and learn to ...

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You Know It's Real When You Are Who You Think You Are!

David Butler.jpg …Eyeglasses are, at their heart, about customization at its finest. …

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What’s Done In The Dark Will Find Its Way To SHINE!

David Butler lighthouse.jpg …if you are an Optician with this mindset — you are going to “win” every time….

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Good Things Come To Those Who DON’T Wait!

image2.jpeg …Don't wait to make changes in your life! Yes, it may take months, but the improvements will come I promise…

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Mingle Sells, Mingle Sells, Mingle All the Way

…Hello Optical Family, it’s that time a year again. I was listening to the song “Jingle Bells” and thought to myself mingle Sells too!…

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Are You Keeping It R.E.A.L.?

Influence and Inspire at DailyOptician.com.

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It’s NOT About YOU!

image2.jpeg …He ordered his lenses at our other location. Unbeknownst to me, I was oblivious that the client wasn’t called about the status of his glasses…

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Question Your Why?

David Butler BW.jpg …Have you ever questioned your “WHY?” If you haven’t done that maybe it’s time to do it. Remember with Great service brings forth even GREATER sales…

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You MUSTn’t!!!

David Butler.jpg …the Ten MUST Commandments of our Optical interactions…. #DailyOptician

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Throwing Shade!

…Let’s represent the Summer by creating Optical Happiness via Sunglasses to everyone who does business with us…

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"What Are Your Superpowers again?" I'm R.IC.H!

…So with being said, I ask each one of you in this Beautiful field, especially you Opticians. “What Are Your Superpowers again?…

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A Confession But I’m NOT Sorry!

...I am very cognizant that customer service in today’s world is at an all-time low....

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To Flatter “BeSpectacled-ly ”

...Now I can see that you are very fashion conscious and you have a taste for quality,” I stated....

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Visit Vision Expo East for free with ZEISS!

ZEISS Vision Expo East.jpg Thinking about attending Vision Expo East? Enjoy a free Exhibit Hall Pass from ZEISS.

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For The ❤️ of Glasses — Eye YOU — Forever! ❤️

Hello Optical Family. February is the month of love. I love you you guys! Also I love glasses ! I really love glasses. So here’s my billet-doux...

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ZEISS web app My Vision Profile wins Red Dot Award

PR_Package_MyVisionProfile_1.jpg My Vision Profile, a web app that analyzes your visual habits and recommends the appropriate eyeglass lenses, recently won a Red Dot Award for Communication Design....

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ZEISS customer service hours over the holidays

EnergizeMe_CAUC_Closeup_F39_interpoliert.jpg Need to reach ZEISS Customer Assistance during the holidays? Here are the hours we’ll be available...

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ZEISS diagnostic equipment wins EyeVote Awards 9 years in a row

Clarus500.jpg Christmas came early for ZEISS! It was named Best Diagnostic Equipment Company and Best Diagnostic Equipment Brand in the EyeVote Reader’s Choice Awards for 2017.

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Take sunglasses to the next level with ZEISS Mirrors

ZEISS Mirrors.jpg Now available from ZEISS – mirrored prescription lenses in a whole array of colors! Now you can add some flash to your sunglasses, and still see everything clearly...

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