How to Purchase Brand New Car, Buying Guideline
If money saving is your objective, purchasing a product paddling new car off the manufacturer lines are no way to put pounds back in the bank. The time you d...

6 Tips to Help You Repay Your Student Loan Faster and Easier
Most people resort to student loans in order to pay for their university education. But once they complete their studies, they may face difficulties in payin...

Increasing Reach Without Spend: A Community Radio Case Study
With Facebook consistently changing the News Feed algorithm to reduce organic reach, many page owners are, justifiably, concerned about the future of their p...

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Gin and Topics: This is How a News Release is Crafted
On this week's Gin and Topics, you'll get a behind-the-scenes look at how a news release is created, plus Cardi B, a one-week-old lamb, and more The post Gin...

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Blockchain has tremendous power to be a catalyst in cleaning up the digital advertising landscape—but only if companies understand how it works. AdLedger, IB...

How to Make Staged Shots Feel Candid
Candid shots tell a story through still images. They capture not only time and place, but moments—a natural expression of emotion and personality. For this r...

The Big Question: The Mark Zuckerberg Testimony
The Mark Zuckerberg Testimony. Mike Connell wants to know: what are the takeaways that matter to communications pros and marketing practitioners The post The...

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5 Online Resources to Help Run Your Business
Being a small business owner is no easy feat. After gathering the capital required to launch your company, filing the necessary paperwork to set its wheels i...

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Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to Read ...

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How to Ensure You’re Ready for the Growth PR Evolution
The PR evolution is upon us and Rebekah Iliff outlines five macro-shifts that affect the role of the communicator, as a counselor and an integrator The post ...

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The growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of available...

How to Use Facebook Business Manager: A Step-by-Step Guide
As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place.” It’s a....

The PESO Model: Where and How Earned Media Fits In
Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the oth...

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Are you still trying to figure out how chatbots have evolved and whether artificial intelligence chatbots are ready for brand adoption? Do you need to establ...

6 Benefits of Commercial Truck Leasing
1: It’s A Lot Cheaper Than Buying In today’s economy, it’s cheaper to lease a truck than buy one. This is due to a few key reasons. One of which is the fact ...

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How Business Coaching Differs from Consulting and Mentoring
There is a difference between business coaching, consulting, and mentoring. Ken Jacobs is here to explain them all and help you decide which you need The pos...

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5 Advanced Tips for Running Ads on Facebook
The need to run ads on Facebook is pretty much universal at this point. Brands today are running brilliant campaigns across all industries, with Read more......

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Everything is real time in the digital world and marketing, and advertising has made big gains from it. When you embrace digital marketing and advertising, y...

How to promote your ICO: from SEO to PPC
Initial Coin Offerings (ICOs) were the talk of the town in 2017. There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. ...

How to Make a GIF: The Complete Guide
If you want to take your social media strategy to the next level and really say what you mean online, it’s essential that you know how to make... Read More T...

Should Brands Go Dark on Social Media When a Tragedy Occurs?
It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered...

4 Tips for Developing Employee Advocacy in Your Business
Social media is often seen as something to be managed by the marketing team. They might set up a Facebook page or a Twitter profile and use it to promote the...

Communicators: It’s Time to Step Up and Own the PESO Model
The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's ti...

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Everyone – no matter where they live – will be asked to review important information about how Facebook uses data and make choices about their privacy on Fac...

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If your business creates any kind of printed materials, be it a sales catalog, flyers, advertising materials or more, you likely have at least a portion of y...

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The Pros and Cons of Merchant Cash Advances for Smaller B...
If you’re a small company and in a hurry to get your hands on capital immediately, a merchant cash advance might look enticing to you. However, before you st...

Who, If Anyone, Will Be the Next Facebook?
Facebook has been all over the news in recent months, and not for good reasons. While it’s hard to picture a world where it isn’t the biggest social media ne...

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Q&A: How Storybooth Empowers Youth Through Community
Storybooth uses animated video to give a voice to today's youth on social media

Tips for Creating Quick and Easy Social Media Graphics
Social media graphics are hard or time intense to create, but there are a few tricks to the trade. Ryan McCready provides four tips that take less than five ...

Working together: Why sales and marketing need to collabo...
Marketing and sales are traditionally two separate functions, but as we start to gather more data and build a single customer view it becomes more important ...

How to Create a B2B Social Media Strategy (Without Being ...
When you think of the brands killing it on social media, the first few that come to mind are probably B2C companies (business to Read more... This post How t...

Starting a Business: The 20 Things You Should Know
Starting a business isn't easy, but we oftentimes overanalyze and overthink it versus just making a decision and going for it. Gini Dietrich has more The pos...

Humble Pie for Leaders. Delicious!
Stop Being So Cocky. Leaders Need Humility! We are all familiar with image of the decisive, bossy and “cocky” leader. It’s an iconic idea t...

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LinkedIn for Business: The Ultimate Marketing Guide
You may already know that LinkedIn has 546 million users. But what really matters for a business-oriented network like LinkedIn is that those users include 4...

Taking Small Steps to Make a Real Impact in Your Workplace
Whether we like it or not, we spend a lot of our time at work. In fact, according to at least one estimate from Gettysburg College, the average person spends...

Hard Questions: What Data Does Facebook Collect When I’m ...
Explaining more about the information we get from other websites and apps; how we use the data they send to us; and the controls you have.

Are You Ready for YouTube.TV?
Google's about to take on the cable industry. Are you ready to buy your TV from Google?

In the Age of Convenience, How Does One Endure a Crisis?
Is a crisis truly the end to all things good and great? Or do consumers have such short attention spans that it's not? Michelle Behar has some answers The po...