The Complete Guide to IGTV for Marketers in 2019
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos ar...

The Ultimate IGTV Guide: How to Create a Channel That Eng...
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos ar...

The Ultimate IGTV Guide: How to Create an Engaging Channel
IGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos ar...

Martech funding roundup: CleverTap, BUMP, Dote, and Klaviyo
The top funding news in marketing technology last week: CleverTap raised $26 million for its customer management tools, BUMP raised $7.5 millio, and more. Th...

What’s Saks Fifth Avenue’s top tech investment? Its sales...
While retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. The post...

Content for the Customer Journey – Phase III: Conversion
At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Thi...

The Future of PR: Why We Must Own the PESO Model
The PR industry is in trouble. 60% expect to be absorbed by marketing by 2022. Gini Dietrich says if we own and measure the PESO model, though, we have a fig...

DIAMOND ART PAINTING WEBSITE FOR SALE WITH SOCIAL MEDIA ...
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A healthier Twitter: Progress and more to do
A look at our work and health efforts one year in

Salesforce announces new Einstein features for devs to bu...
Today, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction builder....

WordPress Automatic SOCIAL MEDIA - AFFILIATE Plugin FREE ...
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How to Use UTM Parameters to Track Social Media Success
Social media platforms include built-in analytics. These help you track key metrics like likes, shares, and clicks through to your website. But they don’t gi...

What AI has in store for marketers in 2019: Impact across...
Three ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainment. Th...

Video: Intro to customer data platforms and when to use them
Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then integr...

Content for the Customer Journey – Phase II: Consideration
As we’ve learned, the customer journey is ever evolving. After you’ve made potential customers aware of what you offer, it’s time to move on to phase two - c...

How to Put AI in PR and Demonstrate the Value of Communic...
Artificial intelligence is here, yet communicators aren't sure how to put AI in PR. Martin Waxman outlines key issues and offers actionable strategies The po...

Online Reputation Management and Cannabis Industry
Dozens of states are passing laws allowing medical marijuana use, and 10 states also allow recreational use of marijuana, This is promising progress to advoc...

Real 10, 00,000 Website Traffic Worldwide from Social Me...
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How the Instagram Algorithm Works in 2019 (And How to Wor...
Instagram algorithm changes affect everyone who uses the platform: brands, Kardashians, you, and yes, your mom. But ever since Instagram nixed the reverse-ch...

Martech news roundup: Salesforce + Google Cloud, Vimeo bu...
Roundup of top news in martech from the week of Apr 8-Apr 16, 2019. The post Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech La...

6 Things You Should Never Say to a Social Media Manager
Social media isn’t exactly the new kid on the block anymore, but sometimes people still get confused. Social jobs are just young people having fun at work, r...

What Other Cities Can Learn From Philadelphia’s Social Me...
In today’s 24/7 digital environment, cities and other municipalities are embracing social media as a way of interacting with their citizens as part of an ong...

GDPR checklist for digital experience management platform...
What should brands look for when choosing such a solution? A six-point checklist to help brands achieve marketing goals in the privacy and compliance age. Th...

Content for the Customer Journey – Phase I: Awareness
In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, ...

The RFP Process: When to Respond and When to Bow Out
Love them or hate them, the RFP process is here to stay. They take tons of time, there’s no guarantee of a return, and most are really badly written. Gini Di...

6 Bulletproof Tactics for Getting the Best out of YouTube...
Do you need more subscribers for your YouTube channel? Do you want more views for your videos? Do you want to be more popular on the second biggest search en...

E-commerce Business Domain Name & Social Media Accounts N...
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The six types of commerce and marketing platforms: Which ...
According to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Which wil...

How to Effectively Use LinkedIn Ads for B2B Companies
For consumer-facing brands, the preferred social media platforms have always been Facebook, Twitter, Instagram and YouTube. But for B2B companies, LinkedIn h...

Can Social Media Be a Factor in Loans?
A presence on social media affects nearly every aspect of life. This also includes the financial sector. This isn’t just a factor for personal loans, but als...

How to foolproof your Facebook advertising strategy
If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic Read m...

Instagram Stories Analytics: Which Metrics Matter and How...
Instagram Stories may be ephemeral, but that doesn’t make measuring them any less important. More than 500 million accounts interact with Stories every day, ...

Copyrighted Images: What Communicators Need to Know
It's a communicators responsibility to understand proper image use. Laura Petrolino explains the rules around copyrighted images to protect yourself and your...

Diving into a Wedding Stationery Business using social media
The crux of how to start a wedding invitation business is about how much passion you have. Next is creativity and how much knowledge available to you. The we...

6 Top Social Media Marketing Tips for 2019
It’s been noted in several publications lately that that marketing to people online is starting to hit a time threshold. In other words, people have on...

Social Media Marketing Content Creation
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Know Your Audience: 5 Ways to Find Your Target Market on ...
Social media has permanently altered the way we communicate with the world around us. Some believe this change will lead to the downfall of society — b...

Peggy Alford Nominated to Facebook’s Board of Directors
Peggy Alford, Senior Vice President, Core Markets of PayPal Holdings, Inc., has been nominated for election to the company's board of directors.

5 PR Lessons To Learn From the Ja Rule Fyre Festival Disa...
People who say there’s no such thing as bad publicity obviously haven’t heard of the Fyre Festival This is one of the biggest PR Myths of all, that’s perpetu...

Social Media Reseller Website Script - 100% Outsourced
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What makes Emarsys different than other B2C marketing aut...
Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how they sta...

87% consumers use a second device while watching TV: How ...
Consumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. The post ...

Name Games: What goes into naming a business?
“A rose by any other name is still a rose” so says the saying. The same does not apply to companies or small businesses. Once a name is picked it out, and ma...

How to regram on Instagram
Incorporating others’ content into your Instagram feed is a common and effective Instagram strategy. User-generated content (UGC) is often used by brands to ...

Spin Sucks Question: Business Networking Advice for Colle...
Business networking can be tricky. In this week's #SpinSucksQuestion, Whitney Danhauer asks for advice from some of the best communications pros around The p...

Top 10 Instagram Growth Services of 2019
Maintaining a steady level of growth on Instagram is easier said than done. Try as you might to keep the trickle of new followers flowing, there will eventua...

How I Increased My Instagram Following 50,000% Using This...
Are you struggling to grow your Instagram audience? If you’re a brand owner or marketer, you have probably found yourself in this position before, attempting...

All Aboard: Why Client Onboarding is Essential for Agencies
Onboarding has different meanings to different people in different industries. Tressa Robbins tells us why it's important in every industry, and offers tips ...