Your Guide to Confronting the Digital Marketing Talent Gap
The digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90% of man...

Unlocking the Power of Events in 2024
The event marketing industry is seeing a +23.1% spend increase. Challenges like reaching new attendees are tackled with personalized tech and targeted social...

Content Curation in 2024: Everything You Need To Know
Content curation is more than sharing. It’s about finding the best content your audience wants so that they keep coming back — to you. The post Content Curat...

LinkedIn SEO in 2024: Secrets to Boost Your Reach
Follow this guide to master the basics of LinkedIn SEO and make sure your page, profile and posts show up in relevant searches. The post LinkedIn SEO in 2024...

5 best practices for optimizing your social media workflow
There’s nothing better than the “aha!” moment when you discover an easier way to manage your brand accounts. Even the smallest tweaks to your Read more... Th...

TikTok Influencer Marketing: 2024 Guide to Successful Cam...
Some TikTok influencers make thousands of dollars daily with sponsored posts and featured content. They're also inspiring their community. The post TikTok In...

How Ogilvy’s Combatting Misinformation in the Heathcare S...
In an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public relations, ...

How Ogilvy’s Combatting Misinformation in the Healthcare ...
In an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public relations, ...

Tesla’s Unconventional Marketing Ethos
Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influe...

Competitive insights: 6 essential market factors and how ...
We already instinctively look over our shoulders to see what the competition is doing. Refining this approach, by regularly conducting a competitive analysis...

15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page
LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership. Moreover, with 4 ...

A Communicator’s Guide to Navigating Weaponized Information
Learn the differences between misinformation, disinformation, and malinformation. And then, with this guide from Gini Dietrich, learn how to implement daily ...

Can TikTok Revolutionise B2B Marketing?
TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform...

The Quest for Sustainable Digital Advertising
The environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Despite th...

How To Get More Views on TikTok: 15 Fool-Proof Tips
Wondering how to get more views on TikTok? These top tips for making engaging content will have your audience coming back for more. The post How To Get More ...

TikTok in the Eye of the Regulatory Hurricane
TikTok is currently facing significant regulatory challenges in both the United States and the European Union. These regulatory challenges impact social medi...

Can You Leverage AI to Strengthen Your Brand Identity?
The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transforming brand...

11 YouTube analytics tools to improve your marketing in 2024
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days Read more... The po...

Navigating the Future of Affiliate Marketing
Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by promoting p...

What it Takes to Launch a Successful Inclusive Marketing ...
Diversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographics, inc...

14 Sprout Social features you might not know about
Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span Read more... The post 14 Sp...

Post Performance Report: Brands creating AI-generated con...
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and Read more.....

Eight Key Tips for Simplifying Complex B2B Content
Producing great content in the B2B tech space is hard, especially when it has to be technical and short. Justin Hall shows how to approach B2B content tactfu...

Earth Month Feature: TALA’s Marketing and Social Commerce...
TALA, founded by Grace Beverley, is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to delve deeper ...

How the Threads Algorithm Works in 2024 [GUIDE]
The Threads algorithm controls what you see (and don't see) on your For You tab. Here's how to make it work for you. The post How the Threads Algorithm Works...

Content Creator 101: Complete Guide for Brands AND Creators
A pro content creator goes beyond making and publishing digital content. They use that content to build an audience and generate revenue. The post Content Cr...

32 Instagram Features Marketers Need To Know in 2024
Here are all of the latest Instagram features you need to know to build a successful presence on the platform. The post 32 Instagram Features Marketers Need ...

400+ Instagram captions and ideas to get you through ever...
As with most digital marketing strategies on Instagram, your businesses’ success on Instagram often comes down to your copy. Having a good copywriter or Read...

Social Media Advertising: Cost, Benefits, and Tips for 2024
Learn how to use social media advertising to achieve real business results and get the most out of your ad budget. The post Social Media Advertising: Cost, B...

9 Chatbot builders to enhance your customer support
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to R...

Link in bio: The complete guide to maximizing engagement
Are you paying attention to your link in bio? Because bio links are underrated real estate for businesses across your brand’s social platforms. Especially Re...

How to create better social listening queries
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always Read more.....

Earned Media: How to Design the Perfect Pitch
Designing your earned media efforts for results in 2022 means taking a page from email marketers and lead conversion experts. Gini Dietrich shows you how. Th...

Organic vs. Paid Social Media: Differences and Strategic ...
Weighing the options between organic vs paid social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. The post Organic v...

Surprising Insights from Big Lots’ Thriving Influencer Ma...
In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Bi...

How To Boost Employee Morale in Your Woodworking Shop
Happy workers are the most valuable tool in your arsenal. Learn how to boost employee morale in your woodworking shop with these effective strategies. The po...

7 Top Social Media Monitoring Tools and Why You Need Them
Learn how to use one (or all) of the best social monitoring tools to help you track and manage online conversations about your brand. The post 7 Top Social M...

The PR Pro’s Responsibility In Working With Mom-Run Influ...
The influencer space is growing quickly but little is being done to protect children and of mom-run influencer accounts. Malia Elliott explores what PR pros ...

Beyond Links: The New Era of Digital PR and SEO
Gini Dietrich says the battlefield of search rankings has evolved. Today, it's not just about being seen, but about being recognized as a trusted authority. ...

Accessible Content Creation: The Key to Becoming a Better...
You are missing 16% of the global population if you overlook accessibility in your communications. Ryann Wiseman shares how to create more accessible content...

Navigating the Future of PR Measurement With AI
Gini Dietrich shows you how predictive analytics, AI, and an integrated PESO Model© program are revolutionizing the PR measurement game from measuring output...

How Liquid Death Became a Social Media Sensation with Edg...
https://youtu.be/sUWR69UiJGI Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre a...

Entering the Metaverse: PR Implications of Virtual Goods ...
The rise of the metaverse signifies a significant shift in digital marketing and communications. Mike Szczesny has tips on building an innovative PR strategy...

What Goes Into a Hard Rock Mining Project
A hard rock mining project takes a lot of work, but from the outside looking in, it can be confusing. Here’s all that goes into such a mining project. The po...

How To Gain Repeat Occupants at Your Hotel
It’s always a great feeling when you have a returning guest. If you want repeat occupants for your hotel, there are ways to ensure they’ll want to return. Th...

How to Evolve Your PR Measurement Efforts
Don't miss out on this comprehensive PR measurement overview from Gini Dietrich, featuring tips, tools, and forward-thinking strategies for evolving with the...

Mastering Guest Engagement at Corporate Events
Discover how to engage your guests and elevate your corporate events from mundane to memorable with our innovative engagement strategies. The post Mastering ...

Why Manufacturers Depend on Excellent Engineers
Not just any person with a degree in engineering is a viable candidate for manufacturing. Learn why manufacturers depend on excellent engineers here. The pos...

Content Writer vs. Copywriter: Feel the Difference
Learn the key differences between a content writer and a copywriter—and what to ask of each of them—in this guide by Olesia Filipenko. The post Content Write...

The Newly Refreshed PESO Model© Graphic and Process
Introducing the newly improved PESO Model™ graphic and process with an update to the strategic outcomes, as well as the tactics used to execute. Gini Dietric...