How Agencies Can Prove the Value of Engagement to Clients
It doesn’t matter what city you live in, the size of the agency you work for or the piece of business you work on—sooner Read more... This post How Agencies ...

Social Media Buzzwords Explained
With social media’s ever changing vocabulary, we break down the most important industry buzzwords that every marketer needs to know and understand. Chatbots ...

Hard Questions: What Should Happen to People’s Online Ide...
It’s difficult to know what action to take with the account of someone who has died.

Top 5 NFL Teams on Social Media
Are you ready for some football?! I know I am. I’ve been so desperate for football this offseason that I actually watched the combine and draft in their enti...

#SproutChat Recap: Social Media & Measuring Success
Marketers know that what metrics matter for one brand, aren’t always the same for another. Working in social, it can be tough to effectively Read more....

Community First Insights: 1/5 of the Mindset in the Momen...
Making your audience love your content is one of the biggest challenges social media marketers face. That’s why here at Ignite, we developed our Mindset in t...

Our Predictions for the Next 10 Years in Social Media Mar...
Last month, we hosted a webinar talking about the past 10 years, the present, and the future of social media. Overall, we had three major predictions on what...

How Monarch Implemented a Social Strategy That Drives ROI
Monarch has been operating out of the UK since 1968. Since its inception, the airline has centered its business around one core objective: providing Read mor...

News Feed FYI: Taking Action Against Video Clickbait
We are announcing two updates that will limit the spread of clickbait videos.

How to Design a Social Media Strategy Aligned With Your S...
With a multitude of social media platforms now available, it is easy to be confused or unsure of how to develop a social media strategy in today’s hyper conn...

Social Media Advocacy: How to Build a Brand Advocate Program
While you can boast about your own product and service, social media advocacy is a better way to spread the word. It involves using third-party cheerleaders,...

Scale 1:1 Engagement with Facebook Messenger Chatbots
Facebook chatbots have changed the way consumers and brands interact on the world’s largest social platform. Today, over 100,000 bots are being used on Read ...

Customize Your Profile & Network Reports With Report Builder
Agencies know proving value to their clients is important, and with 80% of companies outsourcing all or part of their social media marketing tactics, Read mo...

3 Components of Social ROI Your Brand Is Forgetting About
Most marketers view social as one of two things: an extension of existing customer care efforts or an advertising channel. In order to truly Read more... Thi...

3 Ways Social Media and Email Can Work Together to Build ...
When Twitter and Facebook first appeared, some thought that email campaigns might just go by the wayside. The imminent death of email newsletters has been pr...

How to Optimize a Facebook Ad
You only get a couple of milliseconds to make an impression on a prospect through Facebook, so you better make them count. Since user attention spans are sup...

Social Media Manager vs. Community Manager: What’s the Di...
Pop quiz: who matters most when it comes to your social presence? Your followers? The folks whose attention you’re trying to grab? The people sharing R...

Celebrating a Birthday? Now You Can Make It Even More Mea...
We're excited to announce two new birthday experiences that we hope will make birthdays even more meaningful while you're celebrating on Facebook.

How the Instagram Algorithm Works (And How to Make it Wor...
Now that Instagram has reached 700 million monthly active users, there’s way more great content on the network than anyone could possibly hope to keep up wit...

How to Dress Up Your Content For Halloween
Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for ins...

Making News Feed an Easier Place to Connect and Navigate
We're making a few updates to the design of News Feed.

5 Crucial Questions Your Instagram Follower Analytics Wi...
The most successful brands on Instagram have one thing in common—they know their audience. When you understand what your target audience wants, their pain po...

Do Emojis Fit with Your Social Brand Voice?
Emojis have become a centerpiece in this new 21st century communication environment. In fact, as of 2015, 92% of the online population was using emojis. But ...

Snapchat Hacks: 35 Tricks and Features You Probably Didn’...
We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, Tint Brush. But if you... ...

Is LinkedIn the King of B2B Social Selling Platforms?
When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitt...

Marketplace Expanding to Europe
We're starting to roll out Marketplace to 17 countries across Europe.

3 Ways Brands Can Target Millennials on Instagram
The millennial generation is the first to spend more time on social media than on traditional media channels such as television or the radio. This generation...

Twitter Mentions: How to Find, Track & Get More
Tracking Twitter mentions is one of the most effective ways to measure your brand’s presence on the network, as mentions of your brand indicate Read more... ...

14 of the Best Social Media Monitoring Tools for Business
Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every d...

Facebook's Expansion in Indonesia - and the Opportun...
Facebook has published a new infographic outlining the growth of the platform in Indonesia

The Secret Ingredient to Digital Strategy Success
The most important element to the success of your digital strategy might surprise you. Is it the best technology? The biggest budget? Nope.

Email Matters, Here’s What’s Missing [Infographic]
How can you use email marketing to boost your digital campaigns? Here are some tips.

Facebook's Testing a New Way to Target Ads to People...
Facebook's testing a new Custom Audiences option which would enable businesses to target ads at people who’ve visited their store

Reaching Auto Shoppers on Snapchat [Infographic]
Snapchat holds significant sway with auto-buyers - this infographic outlines the opportunities for the automotive sector.

4 Social Media Marketing Mistakes You’re Making (and How ...
Are you making these common social media marketing mistakes?

5 Articles I Shared With My Team Last Month
July was an exciting month at Sprout, our social team hosted Sprout Sessions–a live, digital marketing conference that spanned five days and topics ranging R...

How to Get Each of Your Articles Shared - A Lot
Looking to maximize the potential of your content efforts? Here are some tips from contributor Ann Smarty.

Who Are You? The What, Why and How to Develop Your Person...
In a new Social Zoom Factor podcast, Pam Moore looks at the importance of personal branding in the modern business process.

Visual Thumbstoppers for Your Social Media in 2017 [Infog...
This infographic provides an overview of some key visual content ideas which can help boost your digital marketing efforts.

How to Maximize Your Discoverability in LinkedIn Search
LinkedIn has announced a new update for their search feature which could provide significant help in boosting your on-platform presence.

Facebook Marketing for Hotels [Infographic]
Facebook can have a significant influence on travel plans, and as such, it's important for hotels to have a Facebook strategy.

The Top U.S. Media Publishers on Social Media - July 2017
Who were the top performing media publishers on social media last month? Shareablee has the data.

How to Preserve Brand Image During Bankruptcy
Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January...

The Top 10 Social Media Listening Tools for Budget Marketers
Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage i...

The Best of This Summer’s Social Media
Ah, August. The month where we’re all wrapping up our own summer plans, and basking in the last of the long and hot days of the year. When you’re in the worl...