The 5 social-first corporate communications skills you ne...
If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the Read more...

Why You Should Unlearn Your Behaviors
Unlearning requires the integrity to admit that you were wrong yesterday, which Gini Dietrich explores in this article on how to become a better communicator...

How to Use LinkedIn for Business in 2022: A Step-by-Step ...
LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults… The post How to Use LinkedIn fo...

Want to boost your (social media) credit score? Acknowled...
The post Want to boost your (social media) credit score? Acknowledge your inspirations! appeared first on Oh Snap! Social® .

AMA: Do I Need a Portfolio to Apply for a PR Job?
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Do I need a portfolio to apply for a PR job?" She says no...and explains why. The post AM...

What is User-Generated Content? And Why is it Important?
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic… The post What is User-Generated Content? And Why i...

How to Get Verified on Instagram: The 10 Essential Steps
For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick” not only validates your Rea...

11 Easy Social Media Optimization Techniques to Start Now
Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding… The post 11 Easy Socia...

How to Promote Your YouTube Channel: 30 Tactics That Work
New kids on the block, like TikTok, are making a huge impact on social media right now, but one video-sharing… The post How to Promote Your YouTube Cha...

Social media and government: how to keep citizens engaged
We might assume that social media and government don’t mix. The reality, though? Government agencies and officials represent some of the most engaged w...

Word of mouth marketing: how to drive conversations and s...
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like littl...

How to Make YouTube Shorts: Everything You Need to Know
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie… The post How to Make Y...

Social Media Image Sizes 2022: Cheat Sheet for Every Network
Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The… The post Social Media Image Sizes...

How to Track Social Media in Google Analytics (Beginners ...
Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social… The po...

Abide the rule of 78: Crush your Q1 marketing plan for st...
As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my Read more... The post Abide the ru...

The State of the Business Podcasting Industry
If you have a podcast or are thinking about starting one, this report from One Stone Creative will help you decide where to go next (or how to get started) T...

Five senior marketing roles that will dictate brand succe...
Does your brand have a league carved out and in line with consumer expectations? The post Five senior marketing roles that will dictate brand success in 2022...

A Banner Year for Gaming on Twitter in 2021
The gaming and esports world flocked to Twitter in 2021, as Tweet volume jumped 14% YOY.

Pinterest Ads: A Simple Guide for 2022
Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among… The post Pinterest ...

The 4 types of organic social content you need to drive e...
Here’s a fact for you—I have led social media for communications offices in higher education for a decade now and I have never had Read more... The post The ...

What Is the Key to PR Business Success?
In this post, Roger Darnell discusses his career trajectory as a PR professional, and how both authenticity and trust play a major role in a successful PR bu...

AMA: What Is the Best Way for Businesses to Approach COVID?
On this week's Spin Sucks AMA, Gini Dietrich talks about how to remove the bias from the COVID convos and treat it like you would any other crisis. The post ...

“Ted Lasso” Lessons — “BELIEVE” In Your Social Media Stra...
This year was huge for the Apple TV+ show Ted Lasso, which dropped a successful second season over the summer, pulled in seven Emmys, including the Emmy for ...

Swipe-up no more! Say Hello to Link Stickers
Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now c...

Experiment: Can Post Timing Improve Your Instagram Engage...
The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet). Before… ...

How to Edit Videos on TikTok: 15 Creative Tips
So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining… The post How to Edit...

Digital creators vs. influencers: What’s the difference?
By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your Rea...

Putting people first: The path to building a digital cent...
30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and needs of yo...

18 of the best Instagram tools to level up your presence
When’s the last time you upgraded your Instagram tools? Because there’s no better time than now to level up. Sure, Instagram has rolled out Read ...

The social media video statistics marketers need to know ...
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social Read m...

Three trends to watch in 2022
Nicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena The post Three trends ...

Is 2022 the Year You (Finally) Embrace the PESO Model™?
The PESO Model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to meas...

5 ways to create better buyer personas with social media ...
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be Read more... The...

Brands Can’t be Truly Accessible Until Audio Is Part of t...
In this post, Angela Hawkins discusses the importance of audio in inclusive marketing, and shares helpful tips on how to successfully implement a high-qualit...

Future-proofing 2022 strategies: four things marketers ne...
How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon The post Future-proofing 2022 strategies: four things markete...

Marnie Stockman Part 2 – Literally the Book on Customer S...
LISTEN The Mindwhirl Marketing Podcast Ep 47 – Marnie Stockman Part 2 – Literally the Book on Customer Success for MSPs WATCH The Mindwhirl Marke...

Our continued collaboration with trusted partners
Blog about Twitter's continued collaboration with trusted partners, including our Trust and Safety Council.

AMA: Happy Holidays from the Spin Sucks Team
On this week's Spin Sucks AMA, Gini Dietrich wishes you happy holidays—and looks forward to 2022, the year that some have deemed the year of change. The post...

ClickZ’s 5 most popular articles of 2021
2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The marketin...

Goodbye 2021 Hello 2022
The post Goodbye 2021 Hello 2022 appeared first on Oh Snap! Social® .

How to use TikTok for business effectively and grow your ...
With over 1 billion monthly active users, TikTok has quickly become one of the largest social media platforms in the world. What started as Read more... The ...

Holiday Must Haves
With the holidays just around the corner now, I wanted to share with you some of my last minute gift... The post Holiday Must Haves appeared first on Just Ha...

The state of social intelligence: 2021 year in review
The main themes driving the evolution of social intelligence in 2021.

How Communicators Can Work to Rebuild Trust
There are three trends for 2022, according to the team at Spin Sucks, but trust is the one they focus on—and how communicators can work to rebuild it for the...

Reframing the Idea of Feedback to Increase Performance
In this week's guest blog post, Carla Patton discusses the value of constructive feedback, and outlines how it can lead to expansion and collaboration. The p...

CMO’s five key learnings from 2021
How you can balance business as (un)usual like a true leader The post CMO’s five key learnings from 2021 appeared first on ClickZ .

AMA: Tips for 2022 Communications Planning
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can any of you PR practitioners please share any business planning tools you use as you l...