The Trade Desk continues to see strong results from CTV ad deals even as Q2 revenues decline, and after a weak Q1 has seen a 40% rise in CTV ad billing activity, after an expected increase of 80% in Q3 of this year.
The partnership, which gives advertisers an alternative to rebuilding campaigns based on permissioned first-party data, will launch with a few large consumer brands in beta.
It reported 98.3 million subscribers, while AT&T reported 92.9 million. Both of them arrived at their numbers counting -- or not counting -- certain kinds of users.
PayPal Checkout transactions grew nearly 40% year-over-year in Q2 2020, the company reported during earnings in late July. Total payment volume grew at 30%, with a record $222 billion processed in the quarter.
Our virtual events have been a mother lode of information on how to embrace the hardship, find out what consumers need, and move forward with new business models and media plans. We've gathered some highlights from our June and July...
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practices and procedures for protecting consumer information and "commitment to data privacy" -- specifically their involvement with real-time bidding for location...
Google employees "spy" on smartphone users, collecting their sensitive data and information about their use of other companies' apps, New York resident Robert McCoy alleges in a new class-action complaint.
The campaign addresses the many challenges kids face, such as broadband access, food insecurity and maintaining positive physical and mental well-being.
Company is "positioning what we use these devices for a bit differently," says one review. "You can take photos. In your backyard. Alone. With the pandemic puppy you just got."
Mozilla's Firefox will attempt to shut down "redirect tracking" -- a technique used by some ad-tech companies to circumvent the browser's default privacy settings.
Google Play data shows people spend more than 1.4 trillion minutes playing mobile games each month, as searches for the term "best online game" between February and April 2020 grew more than 100% vs. a year ago.
Brainworks today will launch an AI-powered application accessible from desktop and mobile devices that allows people to manage their personal health data and track COVID-19 specific symptoms. The application, Medio Smart Health, supports...
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands kept up with changes in consumer behavior that led to ups and...
COVID has slowed mobile video ad-spend growth somewhat, but all signs point to increased spend as live sports and other mobile-friendly content make the full jump to streaming, says an executive from mobile measurement firm Adjust.
CDP Mobile Certification Program September 8, 2020 to September 10, 2020 Overview September 8 September 10 Settings Introduction to Mobile Marketing Join Online MMA x CDP Mobile Marketing Certification Program , a 2-day instructor-led,...
Mobile Creativity matters – how do we get it right. Friday, August 14, 2020 - 10:00am to 12:00pm SAST The relationship between marketers and their creative agencies requires deep collaboration and often some compromise. Marketers are...
[Vietnam Webinar] Winning Tet 2021 – New Playbook to Drive Business Growth Across Full Funnel Marketing Thursday, August 13, 2020 - 2:00pm to 3:00pm WIB Tet 2021 is on its way, Brands and Consumers alike want a fresh start. Nothing in...
As mobile app demand and acquisition activity spiked in first-half 2020, fraudsters tried to take advantage. An annual fraud report released this week finds that exposure to app install fraud fell 30% to $1.6 billion.
Modern Marketing Confluence - Growth Hacks Delivered July 30, 2020 to August 13, 2020 A three-part series held to inspire and enlighten marketers to be better equipped with modern marketing techniques that can help transform their...
NEW Log in with your MMA membership to gain full access to this material. Interested in becoming an MMA member? Click here . Company Email Address * Don’t have a login? Check if your company is an MMA member . Password * Forgot...
This whitepaper aims to explain the most important terminology, sources, and insights into which advertisers should be aware to manage successful mobile marketing campaigns. Created by the Mobile Data Quality Lab of MMA Germany...
The New Marketing Playbook: What’s Next in Advertising & Tech - a conversation with Verizon Media's James Colborn Thursday, August 27, 2020 - 1:00pm to 2:00pm EDT While the future is unpredictable, one thing is for certain: now...
PAX, a global leader in payment terminals, POS systems and kiosks, hosted its second annual PAXCON partner conference at the Sawgrass Marriott Resort in Ponte Vedra Beach this week. The event was attended by several hundred market...
CHICAGO, Dec. 5, 2019 – The Federal Reserve System today announced it has joined the U.S. Faster Payments Council (FPC) as a founding sponsor. “Our payment system is a vital part of America’s infrastructure that touches everyone,”...
After a decade of unbundling in financial services, a great rebundling is coming Over the last 10 years in financial services, the mantra seems to have been: why buy the whole album from a big bank, when you can go … Continue...
When you make a substantial technology investment for your company, are you thinking: “I’d like to deploy a system where I can take the most mundane aspects of my processes and get better at them?” Or do you think “I’d … Continue...
Amy Zirkle, Vice President of Industry Affairs, the Electronic Transactions Association (ETA) Technology by its nature changes the market. The introduction of efficient solutions spurred by technology to meet consumer demand creates new...
Verizon releases 2019 Payment Security Report to examine the issue. Payment security compliance is trending downward and not showing any signs of improvement. In their 2019 Payment Security Report, Verizon investigates the trend and...
Largest Chilean acquirer, Transbank, selects strategic partner AEVI to transform the in-store checkout experience for small to medium-sized merchants in Chile Las Vegas, (Money20/20 USA, booth 4700) – Tuesday, October 29, 2019 –...
Twice as many Americans expect to use a banking app than visit a physical bank branch in the next three months, with more than 60 percent doing the majority of their banking online. Oakland, Calif. — October 30, 2019 — … Continue...
Marqeta Reserve Financing addresses a major pain point in launching payment card programs by offering customers easy-to-manage access to reserve financing through its modern card issuing platform. LAS VEGAS, October 29 — Marqeta,...
Program simplifies experience for fintechs worldwide; drives digital innovation, provides countless ways to transform lives and economies PURCHASE, N.Y. – October 28, 2019 – Mastercard today launched Mastercard Accelerate, a global...
Mastercard Healthcare Solutions will develop and provide the tools needed to create efficiencies that enable healthcare organizations to focus on what matters most, helping people enjoy healthy lives PURCHASE, N.Y. and LAS VEGAS –...
Integrates with Envisible’s Wholechain system to bring traceability to food supply chain Topco food cooperative to pilot the technology to trace source of seafood at member grocery stores starting with Food City PURCHASE, N.Y. and LAS...
Patents in user verification and authentication bring Kount’s total patents to more than 30 Boise, Idaho—Oct. 17, 2019— Kount, the leading AI-driven digital fraud protection provider, today announced it has been awarded three new patents...
Boston and Boise, ID—October 22, 2019—Kount, the leading AI-driven fraud prevention provider, and BlueSnap, an All-in-One Payment Platform, have released a new Internet Retailer survey and report finding global eCommerce will top $3...
Launch of Paysafe’s new mobile point of sale solution in the US market follows strong trial period Houston, Texas. October 16th, 2019 – Global payments provider Paysafe Group (Paysafe) today announced the US launch of Mobile Pay, its new...