Monday, January 6, 2025 from Mobile Marketing Association
Sub-Headline: April 28-30, 2025 | Miami Beach, Florida Featured Image: URL: www.mmaglobal.com/possible Link to Alternate URL: 0 Content Type: Event Region: Global Categories: Bigmenu Events...Friday, November 22, 2024 from Mobile Marketing Watch
In a recent marketing effort, the game development firm Stillfront Group joined forces with rewarded user acquisition company Gamelight to expand the user community for their mobile farming simulator game, Sunshine Island. This campaign...Friday, November 22, 2024 from MediaPost.com: mobile
With the new Yahoo Mail tools, consumers can also stay on top of their travel schedules with new iOS features.Friday, November 22, 2024 from MediaPost.com: mobile
Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences. The new business can connect advertisers to more than 150 million consumers across North America and Europe.Friday, November 22, 2024 from MediaPost.com: mobile
It's not a simple idea to sell Chrome to solve monopolistic practices, although some advertisers, platform providers and technologists want sectors that Google operates in to become more competitive.Friday, November 22, 2024 from MediaPost.com: mobile
The Peruvian brand is jumping on the bushy style trend to introduce its "friendly, not rude" products to Gen Z.Friday, November 22, 2024 from Mobile Marketing Association
Friday, November 22, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from MediaPost.com: mobile
For all of 2024, all local TV station owners' media platforms are now estimated to pull in $26.6 billion - with TV over the air at $20.8 billion, CTV/OTT at $3.6 billion and TV digital media at $2.2 billion.Thursday, November 21, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from Mobile Marketing Association
Thursday, November 21, 2024 from MediaPost.com: mobile
Every time "CTV-like" (fell off the back of the truck) inventory shows up in the market at heavily discounted prices, money is being stolen.Thursday, November 21, 2024 from MediaPost.com: mobile
Under Rosenworcel's leadership, the FCC restored the Obama-era open internet rules, tightened data breach notification regulations, and fined three major wireless carriers around $200 million for sharing consumers' location data.Thursday, November 21, 2024 from MediaPost.com: mobile
While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.Wednesday, November 20, 2024 from MediaPost.com: mobile
PubMatic achieved a 13% increase in its Q3 revenue YoY.Wednesday, November 20, 2024 from MediaPost.com: mobile
Viewability rates have gone up both for video and display, DoubleVerify reports.Monday, November 18, 2024 from MediaPost.com: mobile
Driving performance with AI to improve optimization, reporting and insights became this year's focus, regardless of the platform. From ads in AI Overviews to Shopping Ads in Google Lens, Google drove performance through brand inclusions,...Sunday, November 17, 2024 from MediaPost.com: mobile
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.Friday, November 15, 2024 from MediaPost.com: mobile
Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running in nearly 1,300 campaigns analyzed used this strategy.Thursday, November 14, 2024 from MediaPost.com: mobile
TikTok has filed two U.S. trademarks that aim to capitalize on its search popularity, opening its ad business up to new opportunities in the social media space - restaurants, retail, travel, and more.Thursday, November 14, 2024 from MediaPost.com: mobile
Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools for marketers planning multichannel campaigns. Key guidelines were released Thursday to walk advertisers through the...Wednesday, November 13, 2024 from MediaPost.com: mobile
The new shopping service, in beta, offers 300 million products for $20 or less.Tuesday, November 12, 2024 from MediaPost.com: mobile
With Serrano,Total Wireless gets a a top athlete in her sport who says she's never owned a cell phone.Tuesday, November 12, 2024 from MediaPost.com: mobile
What will really change the fortunes of legacy TV media companies that are mired in declining businesses they still need currently?Tuesday, November 12, 2024 from MediaPost.com: mobile
Adding CTV to a mobile-video campaign helped to lift aided recall by an average of 16 points.Monday, November 11, 2024 from MediaPost.com: mobile
Podcast ads are difficult to buy, although brand-suitability tools are attracting new advertisers, says SoundStack CRO Rockie Thomas, who spoke at a Radio & Audio Conference last week.Friday, November 8, 2024 from MediaPost.com: mobile
Advertising deal-making for CTV and video platforms via The Trade Desk continues to show massive revenue gains - increasing 36% to $301 million in Q3. The Trade Desk also posted 21% higher revenue from mobile media advertising to $221...Tuesday, November 5, 2024 from MediaPost.com: mobile
Video ads in the Microsoft Advertising Platform has been updated to allow advertisers to reach and engage audiences across desktop, mobile and tablet while they browse the web and watch online videos.Thursday, October 31, 2024 from MediaPost.com: mobile
Kochava and its subsidiary "waste the court's and the parties' time and resources," by reiterating its prior unsuccessful arguments, the FTC says.Wednesday, October 30, 2024 from MediaPost.com: mobile
Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer, more reliable ad environment for advertisers and their customers as malvertising continues to become a challenge across the ad industry.Monday, October 28, 2024 from MediaPost.com: mobile
Effort includes a pledge to donate $25,000 for every homer hit in the series and a new track by Sherryl Crow, and a call for consumers to text to drive more donationsMonday, October 28, 2024 from Mobile Marketing Watch
In the crowded world of mobile marketing, Gamelight stands out. As the biggest Rewarded Marketing Platform for Mobile Games, it’s changing how users are acquired using a Sophisticated AI algorithm. This approach lets mobile...Tuesday, October 22, 2024 from Mobile Marketing Watch
Gamelight, an AI-driven user acquisition platform for mobile games, has secured the top spot as the #1 rewarded source worldwide in AppsFlyer’s latest Performance Index. This achievement solidifies Gamelight’s status as a...Wednesday, September 18, 2024 from Mobile Marketing Watch
The cycle of payday loans can be a daunting one when it gets out of hands. In times of need, many individuals resort to this type of Same Day Loans with the hope of paying back within a short time frame. However, the high-interest...Monday, September 16, 2024 from Mobile Marketing Watch
With the huge surge in mobile usage over the past decade, so must marketers switch gears to mobile-first audiences. A good chunk of the shift happening right now is coming on the back of the development of digital intelligence platforms,...Tuesday, July 16, 2024 from Mobile Marketing Watch
The worldwide eCommerce market was worth $18.98 trillion in 2022, and as the world grows rapidly, Amazon FBA is becoming a choice platform for entrepreneurs who want to access these global markets. While Amazon handles the logistics and...Friday, June 28, 2024 from Mobile Marketing Watch
Importance of Home Care Services As populations worldwide age, the demand for quality home care services continues to rise. Home care offers a range of assistance, from medical support to daily living activities, enabling seniors and...Friday, June 28, 2024 from Mobile Marketing Watch
When most walks of life are ruled by technology, marketing, too, is undergoing extensive change in times. Artificial intelligence has of late come up as a game-changing factor in how industries, even those like the legal sector, perceive...Wednesday, May 29, 2024 from Mobile Marketing Watch
The cycle of payday loans can be a daunting one when it gets out of hands. In times of need, many individuals resort to this type of Same Day Loans with the hope of paying back within a short time frame. However, the high-interest rates...Thursday, April 25, 2024 from Mobile Marketing Watch
SMS marketing has come a long way and continues to evolve to meet the changing needs of businesses and consumers. As we move into 2024, new trends in SMS marketing are emerging, bringing exciting opportunities for businesses to connect...Monday, December 9, 2019 from Mobile Marketing & Technology
PAX, a global leader in payment terminals, POS systems and kiosks, hosted its second annual PAXCON partner conference at the Sawgrass Marriott Resort in Ponte Vedra Beach this week. The event was attended by several hundred market...Thursday, December 5, 2019 from Mobile Marketing & Technology
CHICAGO, Dec. 5, 2019 – The Federal Reserve System today announced it has joined the U.S. Faster Payments Council (FPC) as a founding sponsor. “Our payment system is a vital part of America’s infrastructure that touches everyone,”...Thursday, December 5, 2019 from Mobile Marketing & Technology
After a decade of unbundling in financial services, a great rebundling is coming Over the last 10 years in financial services, the mantra seems to have been: why buy the whole album from a big bank, when you can go … Continue...Thursday, November 14, 2019 from Mobile Marketing & Technology
When you make a substantial technology investment for your company, are you thinking: “I’d like to deploy a system where I can take the most mundane aspects of my processes and get better at them?” Or do you think “I’d … Continue...Thursday, November 14, 2019 from Mobile Marketing & Technology
Amy Zirkle, Vice President of Industry Affairs, the Electronic Transactions Association (ETA) Technology by its nature changes the market. The introduction of efficient solutions spurred by technology to meet consumer demand creates new...