Sub-Headline: April 28-30, 2025 | Miami Beach, Florida Featured Image: URL: www.mmaglobal.com/possible Link to Alternate URL: 0 Content Type: Event Region: Global Categories: Bigmenu Events...
The MMA’s Consortium for AI Personalization (CAP) started with the desire to test whether AI Personalization technology can create omnichannel experiences that outperform the ads and communications customers and prospects get today by a...
The human desire to question, speculate and doubt makes search and advertising more difficult to accomplish successfully. Sometimes it is preference, and other times it is bias.
Martha Stewart, Mark Cuban, and other celebs have spoken on stage at our events. Since so many of you have previously attended our events, keep reading to learn more about the history of MediaPost events.
OpenAI has made ChatGPT search available to all and its mobile and desktop apps available to all logged-in users. The update includes many new features including faster browser speeds and real-time video and screen-sharing.
Initial tests of the integration found that when the ID5 ID is present, OpenX deals delivered a 58% increase in reach across Apple's Safari browser on desktop. But this integration is only the begining. The company wants to develop...
Featured Image: URL: www.mmaglobal.com/smarties-2024/finalists/winners/region:13 Link to Alternate URL: 0 Content Type: News Region: Global Member Submitted: 0 CTA Label: Learn More Run...
While the percentage has increased from 36% reported in a 2023 study - thanks to a reduction in MFA sites - only a minority of ad dollars spent with DSPs actually reach consumers.
YouTube has made multiplayer games available within its "Playables" gaming platform, highlighting the widespread popularity of social gaming while stoking newfound competition in the mobile gaming world.
Per Wetterdal, vice president at Opera Ads, has built a flourishing ad business based on security and privacy during the past five years. He did it by taking on and partnering with the big guys like Google and Meta.
Google filed a lawsuit Friday to block the Consumer Financial Protection Bureau from placing its payment arm under federal supervision that would subject it to the same inspections as the ones it conducts with major banks and other...
The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewalla, which allegedly obtained consumers' location data from real-time bidding exchanges.
Mobile shopping hit highs on Thanksgiving Day at 59.5% of all online sales - representing $3.6 billion in online spending via mobile, up 10.5% year-over-year, according to data released Friday.
In the crowded world of mobile marketing, Gamelight stands out. As the biggest Rewarded Marketing Platform for Mobile Games, it’s changing how users are acquired using a Sophisticated AI algorithm. This approach lets mobile...
Gamelight, an AI-driven user acquisition platform for mobile games, has secured the top spot as the #1 rewarded source worldwide in AppsFlyer’s latest Performance Index. This achievement solidifies Gamelight’s status as a...
The cycle of payday loans can be a daunting one when it gets out of hands. In times of need, many individuals resort to this type of Same Day Loans with the hope of paying back within a short time frame. However, the high-interest...
With the huge surge in mobile usage over the past decade, so must marketers switch gears to mobile-first audiences. A good chunk of the shift happening right now is coming on the back of the development of digital intelligence platforms,...
The worldwide eCommerce market was worth $18.98 trillion in 2022, and as the world grows rapidly, Amazon FBA is becoming a choice platform for entrepreneurs who want to access these global markets. While Amazon handles the logistics and...
Importance of Home Care Services As populations worldwide age, the demand for quality home care services continues to rise. Home care offers a range of assistance, from medical support to daily living activities, enabling seniors and...
When most walks of life are ruled by technology, marketing, too, is undergoing extensive change in times. Artificial intelligence has of late come up as a game-changing factor in how industries, even those like the legal sector, perceive...
The cycle of payday loans can be a daunting one when it gets out of hands. In times of need, many individuals resort to this type of Same Day Loans with the hope of paying back within a short time frame. However, the high-interest rates...
SMS marketing has come a long way and continues to evolve to meet the changing needs of businesses and consumers. As we move into 2024, new trends in SMS marketing are emerging, bringing exciting opportunities for businesses to connect...
The digital landscape is an ever-changing, dynamic field that continuously adapts to technological advancements and shifts in consumer behavior. As such, businesses wanting to stay ahead of the competition have to do more than rank high...
PAX, a global leader in payment terminals, POS systems and kiosks, hosted its second annual PAXCON partner conference at the Sawgrass Marriott Resort in Ponte Vedra Beach this week. The event was attended by several hundred market...
CHICAGO, Dec. 5, 2019 – The Federal Reserve System today announced it has joined the U.S. Faster Payments Council (FPC) as a founding sponsor. “Our payment system is a vital part of America’s infrastructure that touches everyone,”...
After a decade of unbundling in financial services, a great rebundling is coming Over the last 10 years in financial services, the mantra seems to have been: why buy the whole album from a big bank, when you can go … Continue...
When you make a substantial technology investment for your company, are you thinking: “I’d like to deploy a system where I can take the most mundane aspects of my processes and get better at them?” Or do you think “I’d … Continue...
Amy Zirkle, Vice President of Industry Affairs, the Electronic Transactions Association (ETA) Technology by its nature changes the market. The introduction of efficient solutions spurred by technology to meet consumer demand creates new...