Fraud-free ad inventory supported by safety and metrics that can analyze content to help advertisers and publishers meet media-quality requirements seems an ideal match - even for smaller companies.
In an attempt to help brands engage and retain customers continuously through in-app messaging, Meta is launching an updated version of marketing messages on Messenger.
Four especially historic spaces in the gardens of the Palace of Versailles, will become AR-rendered scenes revealing "an iconic dance of the era," harkening back to the Royal Academy of Dance, founded in 1661 by Louis XIV.
A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.
When given the choice between low-priced or American-made products, 39% of shoppers always or mostly value affordability, a feature associated with imports, according to a Pymnts report.
ChatGPT continues to push referral traffic to news publisher sites, but not enough to counter declines in clicks from users who increasingly get news from AI-powered search results, according to a report released this week.
Tim Kuniskis will work across the brand portfolio to further build and enhance the connections customers have with the company's products, marketing efforts and dealer network in North America.
Baidu has restructured its search platform with AI, introducing the most features in years - including extended query-processing capabilities and multimodal inputs that include text, video and more.
On a daily basis, 63% of the global online population consumes social media video content, with broadcast and streaming daily usage at 47% and 46%, respectively, followed by video games (34%) and podcasts (19%).
In its second round of refunds, the FTC announced this week that it will send over $126 million to players on Epic Games' gaming platform Fortnite who were "charged for unwanted purchases while playing the game."
Google faces a setback that could cost the company billions of dollars. An advisor to Europe's top court agreed with Brussels regulators that the tech giant had used its Android mobile phone operating system to suppress rivals.
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In the crowded world of mobile marketing, Gamelight stands out. As the biggest Rewarded Marketing Platform for Mobile Games, it’s changing how users are acquired using a Sophisticated AI algorithm. This approach lets mobile...
Gamelight, an AI-driven user acquisition platform for mobile games, has secured the top spot as the #1 rewarded source worldwide in AppsFlyer’s latest Performance Index. This achievement solidifies Gamelight’s status as a...
The cycle of payday loans can be a daunting one when it gets out of hands. In times of need, many individuals resort to this type of Same Day Loans with the hope of paying back within a short time frame. However, the high-interest...
With the huge surge in mobile usage over the past decade, so must marketers switch gears to mobile-first audiences. A good chunk of the shift happening right now is coming on the back of the development of digital intelligence platforms,...
The worldwide eCommerce market was worth $18.98 trillion in 2022, and as the world grows rapidly, Amazon FBA is becoming a choice platform for entrepreneurs who want to access these global markets. While Amazon handles the logistics and...
Importance of Home Care Services As populations worldwide age, the demand for quality home care services continues to rise. Home care offers a range of assistance, from medical support to daily living activities, enabling seniors and...
When most walks of life are ruled by technology, marketing, too, is undergoing extensive change in times. Artificial intelligence has of late come up as a game-changing factor in how industries, even those like the legal sector, perceive...
The cycle of payday loans can be a daunting one when it gets out of hands. In times of need, many individuals resort to this type of Same Day Loans with the hope of paying back within a short time frame. However, the high-interest rates...
SMS marketing has come a long way and continues to evolve to meet the changing needs of businesses and consumers. As we move into 2024, new trends in SMS marketing are emerging, bringing exciting opportunities for businesses to connect...
The digital landscape is an ever-changing, dynamic field that continuously adapts to technological advancements and shifts in consumer behavior. As such, businesses wanting to stay ahead of the competition have to do more than rank high...
PAX, a global leader in payment terminals, POS systems and kiosks, hosted its second annual PAXCON partner conference at the Sawgrass Marriott Resort in Ponte Vedra Beach this week. The event was attended by several hundred market...
CHICAGO, Dec. 5, 2019 – The Federal Reserve System today announced it has joined the U.S. Faster Payments Council (FPC) as a founding sponsor. “Our payment system is a vital part of America’s infrastructure that touches everyone,”...
After a decade of unbundling in financial services, a great rebundling is coming Over the last 10 years in financial services, the mantra seems to have been: why buy the whole album from a big bank, when you can go … Continue...
When you make a substantial technology investment for your company, are you thinking: “I’d like to deploy a system where I can take the most mundane aspects of my processes and get better at them?” Or do you think “I’d … Continue...
Amy Zirkle, Vice President of Industry Affairs, the Electronic Transactions Association (ETA) Technology by its nature changes the market. The introduction of efficient solutions spurred by technology to meet consumer demand creates new...
Verizon releases 2019 Payment Security Report to examine the issue. Payment security compliance is trending downward and not showing any signs of improvement. In their 2019 Payment Security Report, Verizon investigates the trend and...
Largest Chilean acquirer, Transbank, selects strategic partner AEVI to transform the in-store checkout experience for small to medium-sized merchants in Chile Las Vegas, (Money20/20 USA, booth 4700) – Tuesday, October 29, 2019 –...
Twice as many Americans expect to use a banking app than visit a physical bank branch in the next three months, with more than 60 percent doing the majority of their banking online. Oakland, Calif. — October 30, 2019 — … Continue...