Comcast Launches Blockchain Solution with Multiple Major Broadcasters Already on Board
June 20, 2017 from VAN - Video Ad News
Comcast’s Advanced Advertising Group, a newly-formed division of Comcast Cable that is composed of Comcast’s various ad tech acquisitions – Strata, FreeWheel, and Visible World – announced today today announced an...
Archaic Trading Deals are Holding Back Addressable TV in the UK
June 19, 2017 from VAN - Video Ad News
ITV plc, the UK’s largest commercial broadcaster, came about via the merger of Carlton and Granada in 2003. Back then the two companies accounted for more than half of […]
The WIR: European TV Giants Found Video Ad Exchange, Verizon Completes Yahoo Acquisition, SpotX Introduces ‘Audience Lock’
June 16, 2017 from VAN - Video Ad News
In this week’s Week in Review:ProSiebenSat.1, TF1 Group, and Mediaset have jointly established a video ad exchange, Verizon has completed the acquisition of Yahoo, prompting Marissa Mayer’s exit, and […]
The TV Industry has to Stop Fighting Yesterday’s Battles says IPONWEB’s Golbere
June 16, 2017 from VAN - Video Ad News
One of the themes discussed at our TV Rise event was the convergence of ad tech and martech and the implications for the TV industry. The technological revolution that […]
Sky and Virgin Media Confirm AdSmart Partnership in Watershed Deal for Addressable TV in the UK
June 15, 2017 from VAN - Video Ad News
Sky and Virgin Media have officially announced a partnership in the UK today that will allow Virgin Media to use Sky’s Adsmart technology for addressable TV and VOD. It has […]
Altice USA is Expected to Raise $1.35 Billion in IPO
June 13, 2017 from VAN - Video Ad News
Altice have announced that Altice USA it to launch its initial public offering (IPO), by selling more than 46.55 million shares of Class A common stock, which is expected to […]
Key Takeaways from TV Rise 2017
June 12, 2017 from VAN - Video Ad News
Last week VAN ran our TV Rise event in San Sebastian, which brings together a select group of addressable TV experts from across Europe and the US to discuss […]
The WIR: IPA and ISBA Urge Members to Demand Accountable Data, UK Political Campaigns Pull YouTube Ads Over Extremist Videos, Mahon Takes the Reins at Channel 4
June 9, 2017 from VAN - Video Ad News
In this week’s Week in Review: Google plans to launch an ad blocker in Chrome to filter “bad ads”, the IPA and ISBA urge their members to demand accountable data, […]
Vivendi and Havas’s Deal: the Implications for Video
June 9, 2017 from VAN - Video Ad News
Vivendi confirmed yesterday that it is going to buy Groupe Bolloré’s 60 percent stake in Havas, with the media giant offering €9.25 a share. The move pushes Vivendi’s chairman […]
Now’s Not the Time to Brush Ad Fraud Under the Carpet
June 6, 2017 from VAN - Video Ad News
In an industry where we tend to move from one shiny thing to another, it’s easy to forget that just because we’ve discussed a problem extensively, it doesn’t necessarily […]
The WIR: Google Confirms Ad-Blocker, Marketers Call for Clear and Consistent Guidance on GDPR, Murdoch Brothers in Talks with Ofcom Over Sky Takeover, EC Grants Conditional Approval for Vivendi Telecom Italia Deal
June 2, 2017 from VAN - Video Ad News
In this week’s Week in Review: Google have confirmed they’re going to launch an ad-blocker and have revealed how it will work, marketers have called for clear and consistent […]
Dynamic Creative Optimisation will Attract more DR Spend to Video
May 31, 2017 from VAN - Video Ad News
Display advertising has benefitted hugely from dynamic creative optimisation – where an ad is optimised in real-time based on user data such as location, gender, past purchases etc. – […]