» 6 Considerations When Building a Perpetual Nurture Program
08/06/17 19:22 from Annuitas
The term “nurture program” can have different meanings to people across, and […] The post 6 Considerations When Building a Perpetual Nurture Program appeared first on Annuitas .
» Revisiting Content Marketing Predictions in 2016
23/12/16 11:06 from Annuitas
I thought it would be interesting to revisit some content marketing predictions […] The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas .
» 3 Core Elements to Stay On Top of When Launching a Website
16/12/16 09:30 from Annuitas
If you’ve ever launched a website, you know that Murphy’s Law […] The post 3 Core Elements to Stay On Top of When Launching a Website appeared first on Annuitas .
» 5 Essentials To Build A Survey
15/11/16 07:06 from Annuitas
It’s important to remember you may not get all the information you need to build insights with the first round of data collection as some data may be best suited for discovering broader trends rather than specific insights. The post 5 Es...
» Stop Wasting Time in Excel for Data Management- Focus on R
10/11/16 07:42 from Annuitas
R is incredibly effective because a few lines of code can completely and repeatedly ETL (which is data science jargon for Extract, Transform, and Load) data sets containing hundreds of thousands of rows and columns. The post Stop Wasting...
» The Problem Pursuing Perfection, Especially in Marketing
08/11/16 06:21 from Annuitas
The key to successfully running this machine is the ability to evaluate and optimize. The core shift that is needed to move from a “perfection” mind set to an “optimizer” one is the realization that after you build it, the engine can be ...
» Dating and B2B – Swipe Left and Move on from Marketing Campaigns
03/11/16 08:00 from Annuitas
This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year. The post Dating and B2B – Swipe Left and Move on from Marketing Campaigns appeared first on Annuitas .
» Dear Marketers, Buyer Personas Still Need A Makeover
01/11/16 06:45 from Annuitas
People confuse buyer personas with the document that captures the essential elements of the persona as the same thing. They are not. The post Dear Marketers, Buyer Personas Still Need A Makeover appeared first on Annuitas .
» What The Top 4% of Account-Based Marketers Have in Common
27/10/16 06:20 from Annuitas
The moral of the story? Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The post What The Top 4% of Account-Based Marketers Have in Common appeared first on Annuitas .
» Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting
25/10/16 07:14 from Annuitas
What makes DSG unique is our playbook approach to how content, tools, and training are delivered to the sales team, which creates alignment between marketing and sales teams. The post Changing Buyers and the Future of B2B Sales – An Inte...