02.03.17
Marketing is not an easy task because it is a moving target. The reason why someone buys from you today can be completely irrelevant in a few years. Your marketing message must continue to adapt or else it will be buried by... Continue reading →
01.27.17
One of the most important aspects in financial advisor marketing is building trust. The truth is that for financial planners, the number one page visited is the "team" or "about us" page. Getting this page right is a critical... Continue reading →
01.19.17
I think the number one killer of good communication in organizations is the "design by committee" approach that invades many nonprofits. If you want communication mediocrity then ask a group to make a decision. I will use... Continue reading →