Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020
Tuesday, June 2, 2020 from Modern B2B Marketing | Marketo Blog
We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was...
Data-Driven Personalized Content | Build Customer Trust and Loyalty
Tuesday, June 2, 2020 from Modern B2B Marketing | Marketo Blog
Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Sometimes the course of action is...
Marketing Automation Can Improve Your Creative Team’s Workflow
Tuesday, June 2, 2020 from Modern B2B Marketing | Marketo Blog
Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” can be answered ten...
6 Marketing Skills in the New Decade | How to Stay Relevant
Tuesday, June 2, 2020 from Modern B2B Marketing | Marketo Blog
Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential....
The Office of the Future | Working From Home
Tuesday, June 2, 2020 from Modern B2B Marketing | Marketo Blog
Is the office of the future more like your home? We like to make our spaces our own. Now so many of us are working from home our workspace is our own space. This can be good and bad in equal measure, but there is one overriding positive:...
Easily Get Your Video Link or HTML To Add Video Anywhere
Monday, June 1, 2020 from BombBomb Video Email Blog
Want easy access to a video link or video HTML to post anywhere you work? You can do that right from your web browser if you’re using Google Chrome. The BombBomb Chrome Extension dramatically enhances the way you share your videos...
How to create creative email campaigns that get results
Friday, May 29, 2020 from Emma Blog
Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.
How to Use Video Email (and When and Why to Do So)
Thursday, May 28, 2020 from BombBomb Video Email Blog
It doesn’t matter what industry you’re in, we all have similar outcomes to accomplish for our businesses to thrive. We all want more appointments and conversions. We all want a boost to our repeat and referral business. We all want to...
6 email engagement metrics you should be tracking in every send
Thursday, May 28, 2020 from Emma Blog
With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.
The Science of Video (and the New Metric That Matters Most)
Thursday, May 28, 2020 from BombBomb Video Email Blog
Apple Podcasts or iTunes | Google Podcasts | Google Play | Stitcher | Spotify As fellow humans, we all communicate more effectively in person. Yet, we still rely on faceless, typed-out text to get...
The best email newsletters to pay attention to in 2020
Wednesday, May 27, 2020 from Emma Blog
Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.
Email automation workflows: Understanding the how and the why
Wednesday, May 27, 2020 from Emma Blog
Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.
When Customer Experience Becomes An Existential Experience
Tuesday, May 26, 2020 from BombBomb Video Email Blog
Apple Podcasts / iTunes | Google Podcasts | Google Play | Stitcher | Spotify The COVID-19 pandemic has put many things into perspective – and customer experience is among them. We’re viewing things...
EmmaU virtual backgrounds made for you
Wednesday, May 20, 2020 from Emma Blog
How to avoid the spam folder and build your sender reputation
Wednesday, May 20, 2020 from Emma Blog
Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.
How Can User Testing Platforms Drive Better Customer Experiences
Tuesday, May 19, 2020 from Modern B2B Marketing | Marketo Blog
Customer Experience is an integral part of every business right now. According to Forbes, 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer...
Emotional Intelligence and The Power of Faces
Tuesday, May 19, 2020 from BombBomb Video Email Blog
Apple Podcasts / iTunes | Google Podcasts | Google Play | Stitcher | Spotify If the customer experience is based in how you make people feel, then emotional intelligence is one of the most important...
How to write effective and genuine customer appreciation emails
Monday, May 18, 2020 from Emma Blog
Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.
5 Thank You Video Messages to Send for More Meaningful Business
Monday, May 18, 2020 from BombBomb Video Email Blog
We’ve all been there. You want to reach out to a prospect or client, but don’t know what to say. But there is one thing you can always say: “Thank you.” You have nothing to lose by thanking someone, and sending a thank you video is a...
Content marketing 101: How to write blog posts that convert
Friday, May 15, 2020 from Emma Blog
Here’s how to write blog posts that convert and win hearts.
How to Close More Mortgage Loans: 15 Mortgage Sales Tips
Friday, May 15, 2020 from BombBomb Video Email Blog
Just like there are lots of homebuyers needing a mortgage at any given time, there are always countless mortgage loan officers vying for their business. And you don’t want to lose potential or current clients to your competition,...
The basics of triggered emails (with examples)
Wednesday, May 13, 2020 from Emma Blog
Use these triggered email examples as inspiration for your workflows.
Using Tech to Scale the Human Touch and Build Community
Tuesday, May 12, 2020 from BombBomb Video Email Blog
Apple Podcasts / iTunes | Google Podcasts | Google Play | Stitcher | Spotify Our companies rely on technology. So much so, that it plays an integral role in almost every aspect of how we run our business...
The New Reality | Suddenly, It Feels Like It’s 2025. And Things Look Good.
Tuesday, May 12, 2020 from Modern B2B Marketing | Marketo Blog
It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been...
Why you should never send image-only emails
Monday, May 11, 2020 from Emma Blog
Lead nurturing 101: Why it's important and what you need to know
Monday, May 11, 2020 from Emma Blog
Here’s everything you need to know about using email for lead nurturing.
Everything you need to know about email open rates
Monday, May 11, 2020 from Emma Blog
Here’s everything marketers need to know about email open rates for 2020.
9 Ways to Craft the Best Real Estate Email Subject Lines
Wednesday, May 6, 2020 from BombBomb Video Email Blog
You’ve worked hard to craft and build your real estate email network, but that’s only half the battle. Because the perfect email list means nothing if people still aren’t opening the emails you send out. Crafting the best real estate...
4 video marketing statistics that will change the game
Wednesday, May 6, 2020 from Emma Blog
If you feel apprehensive about video marketing, check out these 26 statistics today.
3 Ways to Use LinkedIn Video While Prospecting (and Best Practices to Thrive)
Tuesday, May 5, 2020 from BombBomb Video Email Blog
Are your LinkedIn prospecting efforts falling short? If you keep getting ignored or dismissed on the platform, you’re not using it the right way. It’s not about selling, it’s about connecting – and LinkedIn video messages and posts will...
Marketing To Your Employees, Not Just Your Customers
Tuesday, May 5, 2020 from BombBomb Video Email Blog
Apple Podcasts / iTunes | Google Podcasts | Google Play | Stitcher | Spotify Think of all the time, effort, and money that our companies spend on marketing our products and services to potential...
Revisiting influencer marketing and its effectiveness: What you need to know
Monday, May 4, 2020 from Emma Blog
Not sure how effective influencer marketing truly is? Here's everything you need to know to get started.
5 Ways to get more people to subscribe to your emails
Monday, May 4, 2020 from Emma Blog
Not sure where to start when trying to grow your email list? Try these five best practices and get more people subscribed to your emails.
How to write a follow-up email that gets responses
Thursday, April 30, 2020 from Emma Blog
Not seeing great metrics come from your email campaigns? Consider adding follow-up emails to your strategy. Here are four tips to writing great follow ups.
Simple Link Building Tactics to Grow Brand Authority
Wednesday, April 29, 2020 from Modern B2B Marketing | Marketo Blog
It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. Google holds such high regard for high-quality backlinks, because they are the best indicators of whether or not...
Customer Journey Map | 6 Steps to Build It Successfully
Wednesday, April 29, 2020 from Modern B2B Marketing | Marketo Blog
A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and design teams valuable insight into common points of...
Your Guide to Real Estate Video Equipment: Cameras, Microphones, and Beyond
Wednesday, April 29, 2020 from BombBomb Video Email Blog
Do you watch real estate video after video online, wishing you could create amazing content of your own? Well, what’s stopping you? If it’s the fact that you don’t have the “latest and greatest” real estate video equipment, don’t let...
Better Marketing Through Product, Sales, and Customer Conversations
Tuesday, April 28, 2020 from BombBomb Video Email Blog
Apple Podcasts / iTunes | Google Podcasts | Google Play | Stitcher | Spotify Data is great. But it doesn’t always paint a full picture of your business. Want to develop more impactful insights? Start by...
Working From Home | Daily Routine, Productivity, Procrastination
Monday, April 27, 2020 from Modern B2B Marketing | Marketo Blog
Adjusting to the new normal in the current climate caused by COVID-19 is a challenge for us all. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever...
How to Get From Virtual Home Tours to Remote Closings (Without Leaving Your House)
Thursday, April 23, 2020 from BombBomb Video Email Blog
Crises happen. You blink and all of sudden you have to figure out how to run your real estate business remotely. And yes, venturing into the world of virtual home tours and remote closings can be challenging, but it’s not impossible....
How to Be a Successful Car Salesman: 6 Car Selling Tips for the Digital Age
Thursday, April 23, 2020 from BombBomb Video Email Blog
It’s no secret that the future of auto sales is shifting gears. Car buyers are spending less time at dealerships and more time online. But do you know how to be a successful car salesman as we move further into this digital age? Because...
BombBomb Mobile App Update: New, Easier Ways to Send Videos, Improved User Experience
Tuesday, April 21, 2020 from BombBomb Video Email Blog
Thanks to some amazing customer feedback and feature requests, we’ve made significant improvements to the BombBomb mobile apps on both iOS and Android. Most notably, we’ve added some key functionality that expands where you can share...
Differentiating Your Brand by Humanizing The Experience
Tuesday, April 21, 2020 from BombBomb Video Email Blog
Apple Podcasts / iTunes | Google Podcasts | Google Play | Stitcher | Spotify Your brand is a promise. It’s a commitment that your customer experience will match the perceived value of your brand....
Virtual Team Management: Effectively Manage Remote Teams with Video
Monday, April 20, 2020 from BombBomb Video Email Blog
Virtual team management can seem intimidating when you first are thrown into it. You might not know where to start. You may also be worried about establishing and maintaining trust and connection with employees when you can’t interact...
Remote Teaching College Students With Video
Tuesday, April 14, 2020 from BombBomb Video Email Blog
Crises can change everything in an instant. So much so that you may find yourself remote teaching in the blink of an eye if university and college campuses close. And while online learning isn’t a new concept in the collegiate world,...
Mental Health in Sales: More Than 40% Struggle
Tuesday, April 14, 2020 from BombBomb Video Email Blog
Apple Podcasts / iTunes | Spotify | Stitcher | Google Play | Google Podcasts Think of five salespeople you know. Did you know that at least two of them are likely struggling with their mental health?...
Optimize your lead gen strategy with our improved Signup Form builder
Thursday, April 2, 2020 from Emma Blog
Signup forms are one of the top tools that help marketers boost their audience. Take a look at the improvements Emma has made to help you with your audience growth strategy.
How to write a welcome email that gets results
Monday, March 30, 2020 from Emma Blog
Everyone wants to start new customer relationships on the right foot. Follow these tips to get your next welcome email right and wow your subscribers.
6 Email newsletter design best practices to boost engagement
Friday, March 27, 2020 from Emma Blog
Email newsletter design best practices are there to help you create the most engaging email possible. Not sure where to start? Here are six best practices you need to know.
Email design trends and inspiration for 2020
Friday, March 27, 2020 from Emma Blog
If you’re looking for the best email design inspiration to elevate your digital campaigns, look no further. Check out these tips and trends for 2020.