» So, you think you want to start a Marketing Driven Sales Email program?
16/11/17 14:27 from The Pedowitz Group
Before you start building emails and telling sales that they have to use them, there are some key steps to take first.
» CMO Insights: Rand Fishkin, Wizard of Moz
14/11/17 17:29 from The Pedowitz Group
Tune into CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate this ever-changing industry to stay relevant.
» Existing Eloqua Instance – Asset Inventory and Clean-Up
10/11/17 14:44 from The Pedowitz Group
Cleaning up an existing instance of Eloqua can be a challenge. Where do you start? How do find out what you have? What can you do to make it clean and manageable? We'll answer these questions, give guidance and best practices to clean-up...
» CMO Insights: Ryan Hollenbeck, Senior Vice President of Global Marketing, Verint Systems
08/11/17 06:07 from The Pedowitz Group
Ryan Hollenbeck, Senior VP of Global Marketing for Verint Systems, shares the many changes he has experienced in his over 20 years as a senior marketing professional.
» Launchpad for Success – Marketing Automation Strategy Series – Part 2
02/11/17 13:48 from The Pedowitz Group
Whether you’re due for a refresh or just getting started with implementing and enabling marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part Two of thi...
» CMO Insights: Suzanne Sawyer, Vice President and Chief Marketing Officer, Penn Medicine
01/11/17 06:59 from The Pedowitz Group
Jeff Pedowitz sits down with Suzanne Sawyer, VP and CMO for Penn Health Systems, to discuss the challenges and opportunities of a long-standing brand in today's technology driven marketing industry.
» Launchpad for Success – Marketing Automation Strategy Series – Part 1
26/10/17 16:22 from The Pedowitz Group
Whether you’re due for a refresh or just getting started with implementing marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part One of this series cove...
» CMO Insights: Stephanie Meyer, Chief Marketing Officer of Connecture
25/10/17 08:28 from The Pedowitz Group
Stephanie Meyer, CMO of Connecture, joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of a clean database.
» How to Organize An Existing Eloqua Instance
19/10/17 09:23 from The Pedowitz Group
If your Eloqua instance has been in use for several years and you inherited a mess where do you start with cleaning it up? Follow these steps to get your existing Eloqua instance organized in no time!
» CMO Insights: David Lewis, CEO of DemandGen
18/10/17 14:28 from The Pedowitz Group
Jeff Pedowitz talks with Dave Lewis, CEO of DemandGen about the challenges of data integrity and how marketing's role across the entire funnel has changed over the years.