» CMO Accountability: What’s the Time Horizon?
06/07/18 14:24 from The Pedowitz Group
Kevin Joyce continues his conversation on CMO accountability withe the discussion of time horizons and how they affect the planning process.
» Revenue Marketing Is NOT Optional
05/07/18 15:02 from The Pedowitz Group
Debbie Qaqish, Chief Strategy Officer for The Pedowitz Group, challenges B2B CMOs to ask a few key questions of themselves and their organization. The right answers to these key questions are critical for your company to move toward a re...
» CMO Insights: Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum
04/07/18 06:42 from The Pedowitz Group
Jeff Pedowitz talks with Martin Mongiello, CMO and GM of The US Presidential Services Center about the importance of building true relationships with customers, why it's a mistake to go all digital and creating dialogues on your social m...
» 3 Steps to Cleaning Up Your Dirty Database
03/07/18 14:24 from The Pedowitz Group
Alyssa Hewitt, Senior Revenue Engineer and Marketo Certified Consultant and Instructor, walks through the three critical steps your organization must implement to clean up your dirty database and move forward to becoming a revenue market...
» 3 B2B Marketing Changes that Will Define 2018
02/07/18 18:13 from The Pedowitz Group
B2B customers now require a B2C experience. Debbie Qaqish explains why today's marketing operations must take ownership of digital transformation, business accountability and the full customer experience.
» TPG ONE™: A New Approach to the Customer Journey
28/06/18 12:44 from The Pedowitz Group
It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control. Download our latest white paper on TPG ONE.
» CMO Insights: Michele Chambers, Former CMO, Anaconda
26/06/18 13:36 from The Pedowitz Group
CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer journey, creating content strategies that align with the customer journey and using MarTech to drive demand generation engines.
» Marketing’s New Role in Product and Service Delivery
22/06/18 11:22 from The Pedowitz Group
This is the first post in a blog series that will address the three greatest challenges facing marketing in 2018. Kevin Joyce breaks down the 5 basics of marketing accountability.
» CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma
21/06/18 19:46 from The Pedowitz Group
Jeff Pedowitz sits down with Steven Bonacorsi, Founder of the Lean Six Sigma Group, to discuss the history and growth of Lean Six Sigma as it evolved with smart phones and social networks.
» CMO Insights: Lisa Agona, CMO of Ensono
19/06/18 11:17 from The Pedowitz Group
Jeff Pedowitz sits down with CMO of Ensono Lisa Agona to talk about strategies for rebuilding a brand, building a marketing team from the ground up and how the marketing field has changed over time.