TikTok sell or ban bill becomes law
TikTok says the law is unconstitutional and plans to challenge it in court.

Head of Google Search demands urgency as growth slows
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.

Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.

How to Perform a Social Media Competitor Analysis in 6 Steps
Discover how to perform a social media competitor analysis to get an edge over your rivals.

What does Google want from SEOs? What is the future of PPC?
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.

LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.

Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.

Types of Backlinks: Which Ones Help Your Website?
Not all types of backlinks are valuable. Learn which ones boost your search rankings. And which to avoid.

3 ways to target your PPC competitors’ audience
Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors' customers who are primed to convert.

Report: Google Search CPC up 13% YoY; ad spend growth slo...
Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.

What Is ChatGPT & How Does It Work?
ChatGPT is an AI chatbot that can have conversations, answer questions, and write text.

How to Make Money with Affiliate Marketing in 2024
Affiliate marketing is a strategy in which you earn money for promoting a company’s products or services.

The Buyer’s Journey: What It Is & How to Map It
The buyer’s journey refers to the awareness, consideration, and decision stages a customer goes through.

Daily Search Forum Recap: April 23, 2024
Here is a recap of what happened in the search forums today...

Best of SearchBot: Create a recovery strategy for a site ...
We asked Search Engine Land's SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

Google accused of anti-competitive tactics by Japanese re...
Google used tactics that hindered Yahoo Japan's ability to compete in targeted search ads, according to Japan's Fair Trade Commission.

Google Explains A Weird Domain Migration Outcome via @sej...
Google's John Mueller offered his insight into the extraordinary outcome of why three similar [...]

TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.

TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with [...]

6 vital lenses for effective keyword research
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.

6 vital lenses for effective keyword research
Don't fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics [...]

Google: Crawl Budget Goes Across All Googlebot Crawling, ...
When it comes to crawl budget and Google not crawling your site too much or too little, Google [...]

How to adapt your marketing for the new era of data analy...
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

HTML Hide Element: What Is the Hidden Attribute & How to ...
The HTML hidden attribute indicates the element is not yet or no longer relevant. Learn how to use it properly.

What Are Sitelinks? How to Get Them & Why They Matter
Sitelinks enhance your site’s navigation and visibility in search. Learn the benefits and how to get them.

Google Confirms Links Are Not That Important via @sejourn...
Google's Gary Illyes said that Google needs very few links, confirming that we're closer to a [...]

Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require [...]

Google Chrome IP masking could radically impact search ad...
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

Google Chrome IP masking could radically impact search ad...
Google's plan for IP protection would give them a monopoly on location data and drive up costs for [...]

Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

Structure, consume, learn and retire: Google’s pattern of...
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.

How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.

How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical [...]

Google: We Need Very Few Links To Rank Pages; Links Are L...
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times [...]

Google Tests Discussion and Forums Questions With Answers...
Google is testing showing answers in the Discussions and Forums section within the search results. [...]

Forbes Blocks Its Coupon Directory Before Google Enforces...
Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: [...]

Google Tests Posts Button In Local Listing Business Profile
Google is testing showing a "Post" button in the carousel of buttons in the Google [...]

Lower-Funnel Marketing: A Complete Beginner’s Guide
Learn what lower-funnel marketing is and how you can use it to grow your business.

Google Search With 16 Shopping Ads
It is good to have choices but too many choices might not be good, said some wise man. Well, here [...]

Keyword Optimization: 7 Steps to Getting It Right
Keyword optimization involves improving your pages to better use your target search queries.

The Complete Website Migration Checklist [SEO-Friendly]
Follow our website migration checklist to reduce the risk of major website changes harming your SEO.

Google DeepMind RecurrentGemma Beats Transformer Models v...
Google DeepMind researchers invent a high performance alternative to transformer models that uses [...]

The Ultimate Guide on How to Do a Content Audit (+ Template)
Learn how to perform a successful audit of your website content in five simple steps.

Google On 404 Errors And Ranking Drops via @sejournal, @m...
Google's Gary Illyes responded to a question about 404 errors that coincided with a drop in search [...]

Google On Diagnosing A Deindexed WordPress Site via @sejo...
Google's John Mueller on diagnosing why a WordPress site disappeared from the search index after [...]

Google Answers Whether Having Two Sites Affects Rankings ...
Google's John Mueller offers his thoughts on whether publishing multiple sites can negatively [...]

Daily Search Forum Recap: April 19, 2024
Here is a recap of what happened in the search forums today...

Make 2024 the year you take home the highest honor in search
Boost company morale, attract new business, and take home the highest honor in search.