Five Ways to Get More Brands in the Game Advertising Game
Thursday, October 8, 2015 from IABlog
Members of IAB Game Advertising Committee took the stage today at the New York Media Festival to discuss some key hurdles that keep many brands out of game advertising and ways that the game industry needs to reframe the conversation to...
Nearly 8 in 10 Advertisers Now Use Advanced TV & Most Plan to Increase Spend in the Next 12 Months, According to IAB Research
Thursday, October 8, 2015 from Press Releases
As TV Becomes More Digital, Brand & Agency Decision-Makers See Advanced TV Growing More Important Within the Next 5 Years NEW YORK, NY (October 8, 2015) — The majority of advertisers (78%) have already leveraged some form of...
Listen Up, College Students are Talking Mobile
Monday, October 5, 2015 from IABlog
"What wakes you up in the morning, and puts you to sleep at night?" - "My smartphone." That's one of the themes we gleaned from our recent interview of four summer interns here at the IAB. These interns are young Millennials and...
Top Digital Marketing and Media Leaders From Around the World Share 'What Works & Why' in the 2015 IAB Global Insights Report
Wednesday, September 30, 2015 from Press Releases
Case Studies from 24 Award-Winning Campaigns Provide Lessons in Authenticity and Creativity from an International Perspective NEW YORK, NY (September 30, 2015) — The Interactive Advertising Bureau ( IAB ) today released the “...
IAB MIXX Awards 2015 Winners Announced, Honoring Groundbreaking Creativity and Technical Innovation in Digital Marketing
Wednesday, September 30, 2015 from Press Releases
‘The ALS Ice Bucket Challenge’ Takes Coveted Best-in-Show Award NEW YORK, NY (September 29, 2015) — The Interactive Advertising Bureau ( IAB ) has revealed the recipients of the eleventh annual IAB MIXX Awards at a...
'The IAB State of the Digital Video World' Examines 19 Markets Around the Globe, Confirming the Important Role that Mobile & Programmatic Play in the Future of the Digital Video Advertising Marketplace
Tuesday, September 29, 2015 from Press Releases
Report Captures Country-Specific Digital Video Ad Revenues, Wireless and Broadband Availabilities & More NEW YORK, NY (September 29, 2015) — The Interactive Advertising Bureau ( IAB ) and its Digital Video Center of Excellence...
IAB Education Foundation Reveals Plan to Strengthen Diversity in the Digital Media and Marketing Industry Candidate Pool by 50% & Increase Employee Diversity and Retention by 25%
Tuesday, September 29, 2015 from Press Releases
Releases Report That Encapsulates Learnings from ‘Voices United’ Multi-City Listening Tour & Establishes iDiverse Initiative to Forestall Imminent Threat of Lagging Diversity Among Workforce Candidates Features New IAB...
Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students, According to New Research from IAB & Qriously
Monday, September 28, 2015 from Press Releases
College Students Are More Likely Than the Average Smartphone User to Say Mobile Is Where They See Relevant Ads & Cite Smartphones as Their Favorite Device Over Others, Including TV Nearly Three-Quarters Make Purchases Via Smartphones...
IAB Tech Lab Releases Updated 'IAB HTML5 for Digital Advertising Guide' for Public Comment
Monday, September 28, 2015 from Press Releases
Provides Actionable Insights & Recommendations for Using HTML5 Effectively in Display Ad Creative Serves as Critical Support to Newly Revised ‘IAB Display Creative Guidelines’ NEW YORK, NY (September 28, 2015) —...
To Private Marketplace or Not To Private Marketplace - That Is the Question...
Thursday, September 17, 2015 from IABlog
For a while, it seemed that Private Marketplaces (PMPs) * were the solution to every problem. Worried about the quality of inventory in the open auction? Worried about programmatic becoming a race to the bottom? Worried about...
IAB Tech Lab Releases Updated 'Digital Video In-Stream Ad Format Guidelines & Best Practices' For Public Comment
Wednesday, September 16, 2015 from Press Releases
Revisions Respond to Consumer Demand for High-Definition Digital Video Experiences Across Desktop, Mobile and Traditional Television Screens NEW YORK, NY (September 16, 2015) — The IAB Technology Laboratory has introduced a...
Marissa Mayer Joins Powerhouse Line-Up At 2015 IAB MIXX Conference
Wednesday, September 9, 2015 from Press Releases
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of The Slate Group, on September 28 NEW YORK, NY (September 9, 2015) — Marissa...
How Do I Retain My Best Employees? Empower Them with Leadership Skills
Thursday, September 3, 2015 from IABlog
For the past few years IAB has been encouraging companies to invest in their employees by encouraging them to take the Sales, Ad Ops and Data certification exams. We've been quite successful--over 7,000 applicants so far. But, not...
Mobile Engagement Metrics: Framework and Definitions
Wednesday, September 2, 2015 from IABlog
15.00 Today the IAB Mobile Center published a new piece in IAB's Digital Simplified series that examines Mobile Ad Engagement Metrics. This piece builds on the groundbreaking " Defining and Measuring Digital Ad Engagement in a...
Mobile & Desktop Ads Have Greater Influence on U.S. Consumers Planning Home Improvements Than on Typical Americans, According to IAB Study
Tuesday, September 1, 2015 from Press Releases
Home Renovators that Are Hispanic-American Are Overwhelmingly Mobile-First & Three Times as Likely to be Influenced by Mobile Media Than the Average American Looking to Make Home Repairs & Renovations NEW YORK, NY (September 1,...
Seth Meyers & Ira Glass to Headline 2015 IAB MIXX Conference
Monday, August 31, 2015 from Press Releases
Meyers to Discuss the Power of Digital Video in Fireside Chat with Hulu CEO Mike Hopkins and IAB President & CEO Randall Rothenberg Glass to Offer Expert Forecast on the Future of Podcasting in On-Stage Interview NEW YORK, NY (August...
The Age of HTML5 Ads
Wednesday, August 26, 2015 from IABlog
As September approaches, Ad Tech world has one more thing to look forward to besides fall colors -- HTML5. Just as the daylight hours shorten and veins that carry fluids to the leaves are blocked off, browsers are turning on power saver...
IAB Tech Lab Releases Updated 'IAB Display Creative Guidelines' For Public Comment
Monday, August 17, 2015 from Press Releases
Newest Specs for Desktop & Mobile Ad Units Integrate HTML5 NEW YORK, NY (August 17, 2015) — The IAB Technology Laboratory has released an upgrade to the “IAB Display Creative Guidelines” for public comment, an...
Global Mobile Advertising Revenue Hit $31.9 Billion (€23.9 Billion) in 2014, According to IAB, IAB Europe & IHS
Thursday, August 13, 2015 from Press Releases
Mobile Display Reached Landmark $15.1 Billion, Outpacing Search for the First Time North America Showed Highest Year-Over-Year Growth at 76.8% & Other Regions Saw Increases of 50% or More New York, NY & Brussels (August 13, 2015)...
AdLarge, Midroll, NPR, Panoply, Podtrac, & WNYC to Present at First-Ever IAB Podcast Upfront Showcase
Wednesday, August 12, 2015 from Press Releases
Latest in Podcast Content to be Previewed Exclusively for Advertisers & Media Agencies on September 10 in NYC NEW YORK, NY (August 12, 2015) — The Interactive Advertising Bureau ( IAB ) announced today that AdLarge, Midroll,...
IAB MIXX Awards Shortlist Honors Top Digital Marketing Work of 2015
Monday, August 10, 2015 from Press Releases
Brands & Agencies from Around the World Will Vie for Coveted Awards Which Celebrate Innovative & Pacesetting Interactive Advertising NEW YORK, NY (August 10, 2015) — Creative ingenuity and effective execution defines the...
IAB Digital Leadership Program: Forging a New Path for Management Acceleration in Digital Media
Wednesday, August 5, 2015 from IABlog
The world of leadership education for digital advertising and marketing is about to change. Having spent the past seven years working at a tier-one research university and delivering programs to top 100 firms around the globe, I have...
DISCLOSURE, DISCLOSED: How Leading Web Properties Disclose In-feed Ads
Tuesday, August 4, 2015 from IABlog
The IAB Native Advertising Playbook outlined six types of native advertising formats and gave examples of commonly used disclosure language for each format. Because much has changed since the Playbook was published in December, 2013,...
Make Mobile Work 2.0: Continuing the Mobile Conversation with Brand Marketers
Wednesday, July 29, 2015 from IABlog
IAB's Make Mobile Work initiative was a great success for us and for our members last year. Launched at the 2014 IAB Annual Leadership Meeting, we started the Make Mobile Work program to foster adoption of HTML5 and cross-screen...
IAB Deep-Dive on In-Feed Ad Units: A Supplement to the IAB Native Advertising Playbook
Tuesday, July 21, 2015 from IABlog
Why did IAB prepare an In-Feed Ad Unit Deep Dive? While the IAB Native Advertising Playbook (12/14) did a great job at identifying the six different types of native ad formats, the IAB Native Advertising Playbook V2 working group* felt...
U.S. Programmatic Ad Revenues Totaled $10.1 Billion in 2014, According to First-Ever IAB Programmatic Revenue Report
Monday, July 20, 2015 from Press Releases
Study Reveals That Open Auctions Were Responsible for 70% of Programmatic Revenue in 2014 NEW YORK, NY (July 20, 2015) — Programmatic buying and selling of total internet advertising generated $10.1 billion in 2014, comprising 20...
Programmatic Advertising: Fact or Fiction
Monday, July 6, 2015 from IABlog
IAB's Head of Brand Initiatives, Peter Minnium talks with Diaz Nesamoney, author of Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, about this new media darling. The "right message, right person,...
Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury
Monday, June 29, 2015 from Press Releases
Lebowitz to Guide Debate and Decision-Making Among Jury Panel of 39 Top Creative, Brand, Agency & Media Leaders NEW YORK, NY (June 30, 2015) — The Interactive Advertising Bureau ( IAB ) today announced that Michael Lebowitz,...
Digital Technology Heavyweights Join IAB Tech Lab Board of Directors
Tuesday, June 23, 2015 from Press Releases
Still Room for Non-U.S. Companies, Says IAB NEW YORK, NY (June 23, 2015) — The Interactive Advertising Bureau ( IAB ) today announced the inaugural Board of Directors of the IAB Tech Lab , a nonprofit research and development...
Strategies for Reaching the 'Liquid Audience' in a Changing Digital Landscape Are Examined in IAB & YuMe Whitepaper
Monday, June 22, 2015 from Press Releases
Creative, Brand, Agency & Publishing Thought Leaders Share Their Insights On How To Navigate Consumers’ Complicated Pathways to Content NEW YORK, NY (June 22, 2015) — The Interactive Advertising Bureau ( IAB ) and YuMe...
Luminaries From Silicon Valley/Silicon Alley & Madison Avenue Share Strategies for Driving Collaboration Across the Technology and Advertising Industries in New IAB Whitepaper
Thursday, June 18, 2015 from Press Releases
Foreword Written by SV Angel Founder Ron Conway and Big Spaceship Founder & CEO Michael Lebowitz New Report Captures Ideas Improving Consumer Experiences & Building Stronger Business Results, While Overcoming Barriers to...
Take Advantage of the (R)evolution in Advanced Television Advertising
Monday, June 8, 2015 from IABlog
TV and video media consumption no longer looks quite the same way it did when we tuned in to catch Friends, ER, or Seinfeld (that is...Seinfeld on Thursday nights on NBC, 20 years before Hulu could stream all 9 seasons on demand!). You...
Empowered to Say No - The Role of a Compliance Officer
Thursday, June 4, 2015 from IABlog
At the recent Advertising Technology Marketplace conference, I chatted about bad friction and good friction. The IAB Tech Lab was established to reduce friction by enabling standards creation, tools, and standards certification. At the...
Programmatic Upgrade: Why OpenRTB 2.3 is More than Just Native
Wednesday, June 3, 2015 from IABlog
Programmatic is the way business is done is done today. 2014 was a momentous year for programmatic advertising with a large amount of advertisers shifting their budgets into programmatic, as well as continued growth in mobile and video...
Reaching Dads on Devices: A High Income Segment Prone to Mobile Purchases
Tuesday, June 2, 2015 from IABlog
The media industry has paid a great deal of attention to the role of mobile as an important medium for moms. With Father's Day nearly upon us, IAB's Mobile Center and Millennial Media thought it was an opportune time to look at the...