Unilever is creating a library of virtual reality content for its brands in preparation for the technology going mainstream, according to its top marketer.
Costa has signed up four social media influencers via lifestyle media company Refinery29 for a campaign that seeks to target Generation Z, defined as being born between the 1990s and 2010s.
This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.
Bookmaker Paddy Power is getting in on Leicester City's Premier League-winning glory by taking some of the punters who won money on the 5,000-to-1 event on an open-top bus tour.
Romantic publisher Mills & Boon and the website Gransnet have announced what they call a "budding romance", and will begin working together to capitalise on the interest of older women in sex and romance.
Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.
As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors and brands eager to capitalise on the world's biggest sporting event.
Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.
Airbnb's status as a nice little income-earner for London property owners has been cemented by the appearance of outdoor ads from a company called Airsorted.
Amnesty International has launched the 'Gay Turtle' campaign to highlight homophobia and transphobia in Turkey, where crime rates against the LGBT population are considerable.
Summer might feel far off, but Boots will be teaching kids the benefits of slapping on their factor 30 with its 'Soltan Sun Ready' campaign for schools.
The marketing boss of Unilever on why consumer expectations mean brands need to lead for positive change There has been much talk in marketing circles over the past few years about brands with purpose, brands with meaning, brands that...
Professor of psychology and marketing says disrupting habits is what influences people’s purchasing decisions Branding discussions often focus on positioning and market segments. If a brand is not selling as well as it could, the...
The launch of ultrafast mobile broadband discussed at Mobile World Congress will require a shift in how businesses think It’s easy to focus on technology and not the behaviours it makes possible and the expectations it changes. The...
The US is in the midst of a green rush with entrepreneurs racing to create the first national marijuana brands. Sarah Shearman investigates As the legalisation of marijuana sweeps the US, the lazy, hazy stoner image long associated with...
From Lynx’s move away from ‘sex potion’ ads to the growth of ‘Dadvertising’, various marketers are moving with the times and rejecting laddish stereotypes The Lynx effect: ad land begins to reflect the lives of gay men Lynx’s new Find...
The iconic magazine has been a leader in the worlds of both fashion and media. Anne Cassidy explores the secret of its success “Vogue had a very good war,” Nicholas Coleridge CBE, president of Condé Nast International, says with a...
Virtual assistants allow brands to connect with customers in a more personal way, but there are barriers to overcome Mark Zuckerberg recently announced plans to create his own AI assistant to manage his personal and professional online...
WhatsApp, Facebook messenger and other services offer a world of opportunity for brands, so why aren’t they taking advantage? The fastest growing technology isn’t the smartphone, live video streaming or blogging; it’s instant messaging...
Advertisers can tackle childhood obesity by reassessing how we market our products and by helping young people look critically at the ads they see If advertisers want to be seen as responsible, it’s time for a specific focus: we need to...
For all its bravado, Bunnings’ decision to rebrand Homebase is a bold move that will need to put British customers first – or flop Homebase, established in 1979 and now with 265 stores nationwide, is widely recognised as the second...
From Glossier’s products made for its community to Patagonia releasing the formula for its Yulex wetsuit, businesses are collaborating to boost their presence If you happen to be into space travel, you may have an additional reason to...