• Movers and shakers: M&S, Virgin Media, BBH, MediaCom, FT and more
    Tuesday, May 17, 2016 from Brand Republic Marketing RSS Feed
    Campaign's weekly round-up of the hires, departures and promotions across the industry.
  • Unilever CMO Keith Weed: 'We are shooting VR content for a lot of our brands'
    Friday, May 6, 2016 from Brand Republic Marketing RSS Feed
    Unilever is creating a library of virtual reality content for its brands in preparation for the technology going mainstream, according to its top marketer.
  • Costa teams up with Refinery29 for social media influencer summer campaign
    Friday, May 6, 2016 from Brand Republic Marketing RSS Feed
    Costa has signed up four social media influencers via lifestyle media company Refinery29 for a campaign that seeks to target Generation Z, defined as being born between the 1990s and 2010s.
  • Sir Philip Green slams 'trial by media', Alibaba profits triple...and more
    Friday, May 6, 2016 from Brand Republic Marketing RSS Feed
    Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
  • Euro 2016 campaign round-up: brands shoot for footballing glory
    Thursday, May 5, 2016 from Brand Republic Marketing RSS Feed
    This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.
  • Paddy Power plans bus tour to 'celebrate' losing money on Leicester City
    Wednesday, May 4, 2016 from Brand Republic Marketing RSS Feed
    Bookmaker Paddy Power is getting in on Leicester City's Premier League-winning glory by taking some of the punters who won money on the 5,000-to-1 event on an open-top bus tour.
  • Gransnet jumps into bed with racy publisher Mills & Boon for content partnership
    Tuesday, May 3, 2016 from Brand Republic Marketing RSS Feed
    Romantic publisher Mills & Boon and the website Gransnet have announced what they call a "budding romance", and will begin working together to capitalise on the interest of older women in sex and romance.
  • Rachel Barnes explains why Marketing is changing
    Friday, April 29, 2016 from Brand Republic Marketing RSS Feed
    Embracing change has been at the forefront of our coverage in recent years - now it's Marketing's turn to do the same, writes Marketing editor Rachel Barnes.
  • Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch
    Friday, April 29, 2016 from Brand Republic Marketing RSS Feed
    Heineken has launched a #LiveYourMusic campaign with a TV ad featuring people unashamedly singing Queen's Bohemian Rhapsody badly.
  • Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold
    Thursday, April 28, 2016 from Brand Republic Marketing RSS Feed
    As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors and brands eager to capitalise on the world's biggest sporting event.
  • Facebook and Twitter gear up for live video battle as mobile adspend war intensifies
    Thursday, April 28, 2016 from Brand Republic Marketing RSS Feed
    Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.
  • Facebook mobile ad sales surge, WPP upbeat despite potential Brexit...and more
    Thursday, April 28, 2016 from Brand Republic Marketing RSS Feed
    Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
  • Topshop tries to take the nerd out of wearable tech with start-up competition
    Wednesday, April 27, 2016 from Brand Republic Marketing RSS Feed
    Topshop has followed the example set by John Lewis, William Hill and numerous other big brands in launching its own start-up programme, Top Pitch.
  • Peak iPhone? Apple reports first sales drop in 13 years...and more
    Wednesday, April 27, 2016 from Brand Republic Marketing RSS Feed
    Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
  • Airbnb's CMO on whether parasite rental firms will cause brand damage
    Tuesday, April 26, 2016 from Brand Republic Marketing RSS Feed
    Airbnb's status as a nice little income-earner for London property owners has been cemented by the appearance of outdoor ads from a company called Airsorted.
  • Disney bets on Nokia for virtual reality future
    Monday, April 25, 2016 from Brand Republic Marketing RSS Feed
    Disney has signed its first virtual reality partnership, handing Nokia's Ozo virtual reality camera to marketers and filmmakers across its brands.
  • Amnesty International highlights homophobia in Turkey with gay turtles
    Monday, April 25, 2016 from Brand Republic Marketing RSS Feed
    Amnesty International has launched the 'Gay Turtle' campaign to highlight homophobia and transphobia in Turkey, where crime rates against the LGBT population are considerable.
  • Boots launches 'Soltan Sun Ready' summer safety campaign in schools
    Monday, April 25, 2016 from Brand Republic Marketing RSS Feed
    Summer might feel far off, but Boots will be teaching kids the benefits of slapping on their factor 30 with its 'Soltan Sun Ready' campaign for schools.
  • Brands should emulate Bernie Sanders' relentless discipline on messaging
    Monday, April 25, 2016 from Brand Republic Marketing RSS Feed
    Bernie Sanders is the most 'on message' candidate in modern politics, writes Daniel Williams, luxury and lifestyle planner at Leo Burnett.
  • Brands must become sustainable or risk irrelevance
    Monday, March 21, 2016 from Brand marketing | The Guardian
    The marketing boss of Unilever on why consumer expectations mean brands need to lead for positive change There has been much talk in marketing circles over the past few years about brands with purpose, brands with meaning, brands that...
  • It's not the marketing message that counts - it's disrupting people's habits
    Tuesday, March 8, 2016 from Brand marketing | The Guardian
    Professor of psychology and marketing says disrupting habits is what influences people’s purchasing decisions Branding discussions often focus on positioning and market segments. If a brand is not selling as well as it could, the...
  • Get ready – 5G will create waves of innovation that disrupt every industry
    Friday, February 26, 2016 from Brand marketing | The Guardian
    The launch of ultrafast mobile broadband discussed at Mobile World Congress will require a shift in how businesses think It’s easy to focus on technology and not the behaviours it makes possible and the expectations it changes. The...
  • The highs and lows of building a modern marijuana brand
    Thursday, February 11, 2016 from Brand marketing | The Guardian
    The US is in the midst of a green rush with entrepreneurs racing to create the first national marijuana brands. Sarah Shearman investigates As the legalisation of marijuana sweeps the US, the lazy, hazy stoner image long associated with...
  • 'Who needs a six-pack?' The brands ripping up the male marketing rulebook
    Wednesday, February 10, 2016 from Brand marketing | The Guardian
    From Lynx’s move away from ‘sex potion’ ads to the growth of ‘Dadvertising’, various marketers are moving with the times and rejecting laddish stereotypes The Lynx effect: ad land begins to reflect the lives of gay men Lynx’s new Find...
  • British Vogue still sets the trend at 100
    Monday, February 8, 2016 from Brand marketing | The Guardian
    The iconic magazine has been a leader in the worlds of both fashion and media. Anne Cassidy explores the secret of its success “Vogue had a very good war,” Nicholas Coleridge CBE, president of Condé Nast International, says with a...
  • Digital assistants: a new brand platform
    Friday, January 29, 2016 from Brand marketing | The Guardian
    Virtual assistants allow brands to connect with customers in a more personal way, but there are barriers to overcome Mark Zuckerberg recently announced plans to create his own AI assistant to manage his personal and professional online...
  • Marketers should stop ignoring instant messages
    Friday, January 22, 2016 from Brand marketing | The Guardian
    WhatsApp, Facebook messenger and other services offer a world of opportunity for brands, so why aren’t they taking advantage? The fastest growing technology isn’t the smartphone, live video streaming or blogging; it’s instant messaging...
  • Britvic's marketing boss: let's get real on childhood obesity
    Thursday, January 21, 2016 from Brand marketing | The Guardian
    Advertisers can tackle childhood obesity by reassessing how we market our products and by helping young people look critically at the ads they see If advertisers want to be seen as responsible, it’s time for a specific focus: we need to...
  • Bunnings should beware paying high price for Homebase rebrand
    Wednesday, January 20, 2016 from Brand marketing | The Guardian
    For all its bravado, Bunnings’ decision to rebrand Homebase is a bold move that will need to put British customers first – or flop Homebase, established in 1979 and now with 265 stores nationwide, is widely recognised as the second...
  • Is collaboration in fashion the new black?
    Tuesday, January 19, 2016 from Brand marketing | The Guardian
    From Glossier’s products made for its community to Patagonia releasing the formula for its Yulex wetsuit, businesses are collaborating to boost their presence If you happen to be into space travel, you may have an additional reason to...
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