Pre-Conference Marketing: Stand Out Before You Show Up
22/10/25 16:55 from Rooted In Revenue
Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provided graphics, Susan...
EP148: From Pipeline To Revenue: Rewriting The Marketing Playbook With Gabe Lullo
22/10/25 08:41 from Lead(er) Generation on Tenlo Radio
In this Leader Generation episode, CEO Gabe Lullo shares the playbook Alleyoop uses to turn “more pipeline” into real revenue. You’ll hear how to fix unqualified pipeline syndrome by aligning on a clear ICP, catching buyers at the right...
Industry Experts Discuss Today's Existential Banking Challenges
21/10/25 04:00 from Banking Out Loud
This special episode brings together a powerhouse panel of industry experts to tackle the existential challenges facing community financial institutions (CFIs) today. In a banking environment shaped by market pressures, rapid technology ...
Impacting Cost by Improving Access
15/10/25 21:46 from The Granite List Live
This week, Cristin Dickerson MD, Founder and CEO of Green Imaging, joins The Granite List.Live to discuss the current trends she is seeing in the imaging space. With imaging costs continuing to rise and private equity impacting the indus...
EP147: From Data Chaos To Clarity: How To Future-Proof Your Marketing With Laura Stevenson
14/10/25 15:23 from Lead(er) Generation on Tenlo Radio
Marketing technology is evolving faster than most teams can keep up—but it doesn’t have to feel overwhelming. In this Leader Generation episode, host Tessa Burg talks with Laura Stevenson, Mod Op’s new EVP of Data and Marketing Automatio...
EP146: Inside Mod Op’s $10M AI Investment: The Future Of Marketing Innovation
08/10/25 13:20 from Lead(er) Generation on Tenlo Radio
What happens when a marketing agency invests $10 million in AI—not to replace people, but to empower them? In this episode of Leader Generation, Tessa Burg talks with Eric Bertrand, CEO of Mod Op, to reveal how the agency’s bold investm...
Beyond Exit Interviews: What CEOs and Boards Get Wrong About Talent
07/10/25 12:49 from Rooted In Revenue
Are you losing your best people and don't know why? In this final episode of our four-part series with Frederic Lucas-Conwell, founder of GRI.co, we tackle the most expensive problem in business: top talent walking out the door. Most com...
Cutting Through Costs: H.H.C. Group's Evolving Cost-Containment Strategy
01/10/25 02:30 from The Granite List Live
On this week's episode of the The Granite List.Live, Sally is joined by Bruce Roffé, CEO of H.H.C. Group, and Bob Serber, Vice President of H.H.C. Group, as they share how H.H.C. has spent three decades helping payors and brokers reduce ...
EP145: Escaping The AI Slop Trap: Smarter Content Marketing With Jon Gillham
30/09/25 17:37 from Lead(er) Generation on Tenlo Radio
Content marketing is changing fast, and so are the rules of visibility. Tessa Burg talks with Jon Gillham, Founder of Originality.ai, about how marketers can avoid the “AI slop” trap in today’s era of AI-generated content. Jon shares wha...
EP144: The Future of Work: AI Challenges & Opportunities With Joseph Miller
23/09/25 15:09 from Lead(er) Generation on Tenlo Radio
AI isn’t just about writing emails faster; it’s about capturing and scaling the expert knowledge that actually wins deals. In this conversation, Vivun’s Chief AI Officer Joseph Miller explains why most “just add a chatbot” projects stal...
EP143: Time To Value - Innovation That Puts Customers First With Alan Wizemann
16/09/25 14:50 from Lead(er) Generation on Tenlo Radio
Digital transformation isn’t just for tech companies—it’s reshaping even the most traditional industries. In this episode of Leader Generation, Chief Digital Officer Alan Wizemann returns to share how Southern Glazer’s Wine and Spirits ...
Strategic Planning Tips From PCBB’s CEO: AI, Change & Growth
16/09/25 03:27 from Banking Out Loud
In this episode of Banking Out Loud, host Sonia Portwood and Curt Hecker, industry veteran and CEO of PCBB, unravel the essentials of strategic planning for community financial institutions (CFIs). Discover how senior leaders and boards ...
The 5 Questions That Prevent Email Migration Disasters
10/09/25 09:04 from Rooted In Revenue
Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask about upfront. In t...
EP142: What Works Now In B2B Marketing (And What’s Next For 2026)
09/09/25 14:31 from Lead(er) Generation on Tenlo Radio
Doing more with less in B2B? This episode shows you how—without burning out your team or your budget. Tessa Burg talks with B2B leaders, Hannah Woodham and Jenelle Maddox, to map out what’s actually working as teams plan for 2026. They ...
Free Market Surgery with Texas Medical Management
09/09/25 08:48 from The Granite List Live
This week, Sean Kelley, CEO and Founder, and Javier Lira, VP of Clinical Operations, of Texas Medical Management join Leigh on The Granite List.Live to discuss Texas Medical Management's focus on surgery quality and how its Quality Bundl...
EP141: GEO vs. SEO - What Really Matters For AI-Driven Search
02/09/25 15:13 from Lead(er) Generation on Tenlo Radio
In the fast-changing world of search, generative AI is rewriting the rules—and your old SEO playbook won’t cut it. In this episode of Leader Generation, guest host Patty Parobek teams up with Mod Op’s Gareth Cunningham and Maurice White...
Reaching the Right Audience
02/09/25 13:15 from The Granite List Live
This week, Laura Carabello, Principal Owner and Chief Creative Officer of CPR Strategic Marketing Communications, joins The Granite List. Live to discuss recent trends in benefit communications and publishing. Specifically, Sally and Lau...
When Automation Experts Struggle with Their Own Systems
27/08/25 14:48 from Rooted In Revenue
Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech. But here's what...
EP140: Leading Change That Sticks: People, Processes & Platforms With Stuart Goldstein
26/08/25 15:30 from Lead(er) Generation on Tenlo Radio
In a world where marketing agencies are racing to keep up with rapid change, how do you grow faster without losing your people, your culture, or your edge? In this episode of Leader Generation, Mod Op’s new COO, Stuart Goldstein, joins T...
The Human Side of End-of-Life Benefits
25/08/25 01:06 from The Granite List Live
This week Paul Fried, founder of I Made the Arrangements, joins Leigh on The Granite List.Live to talk about why end-of-life planning is one of the most overlooked, yet most human, benefits an employer can offer. Paul shares how his team...