- Ibotta is currently piloting LiveLift with leading CPG brands and has future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities, it adds.
- Side Stage captures the energy, magic and community of the legendary festival that built a scene bigger than music, it adds.
- After years of declining sales and a retreading footprint, Steaz owner Nova Naturals, a subsidiary of Novamex, has brought on the organic iced tea brand’s original leaders to bring the brand back to a positive growth trajectory.
- When it comes to a potential sale for your beverage brand, a new strategic acquirer has come in from the cold: Generous Brands. To provide a look at the strategy that’s driving this new fresh, healthy beverage behemoth, Todd Putman, the...
- ZOA – the energy drink brand co-founded by Dwayne “The Rock” Johnson – has announced the return of seasonal flavor, Dwanta’s Holiday Punch, accompanied by a new short film.
- Trade associations representing the bev-alc industry have joined a growing chorus calling to ban the sale of intoxicating hemp-derived drinks.
- The extended nomination deadline for the BevNET Best of 2025 Awards expires today, Wednesday, November 5. It only takes a few minutes, and you can submit as many nominations as you like (for yourself or others).
- Molson Coors continues to back its “beyond beer” push into non-alcoholic categories, though questions remain over the pace and balance of its portfolio after Tuesday’s Q3 earnings report.
- New Nestle CEO Philipp Navratil has reset Real Internal Growth (RIG) as his ‘most important’ priority moving forward – but just how will his plans for this impact APAC?
- Mark Anthony Brands is “slowing down” and pivoting to new distribution strategies for its Más+ by Messi sports drink as the brand struggles to make an impact in the market.
- As alcohol sales dip, cannabis beverages are finding opportunities with drinkers despite regulatory challenges and higher price points.
- Ready-to-drink (RTD) cocktails are now a regular part of drinkers' routines and growing at the expense of some of the biggest summer trends in spirits.
- Seattle-based Jones Soda Co. unveiled Mary Jones ZERO Sugar, Zero Calorie craft sodas, just in time for the holiday season.
- Oliver Dixon, the co-founder of Something & Nothing, explains how his design sensibility and refusal to compromise on flavor helped shape a better-for-you soda brand that feels both modern and timeless. From surviving early missteps...
- Black Rifle Coffee Company reported single-digit revenue growth for its wholesale business in its third-quarter earnings report this morning, but rising green coffee prices, tariff costs and falling ecomm sales dragged down its profits.
- Naked Smoothies is shaking up snack time with the launch of its newly refreshed smoothie lineup inspired by consumers seeking on-the-go options that deliver both flavor and nutritional benefits, it says.
- Canadian beverage maker Cova Soda has closed on $15 million in new funding as it seeks to further fuel U.S. expansion. The round was led by growth equity fund Vanterra Ventures.
- The beverage industry is rapidly evolving with trends focusing on health and wellness, driven by innovations like GLP-1 drugs and functional beverages offering benefits from cognitive enhancement to female health.
- A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.
- Launching this month, kava brand Keanu is taking a premium positioning with its DTC kits as it attempts to educate consumers on the difference between instant kava and drinks made with kavalactone extracts.
- Another craft distiller is expanding into THC-infused beverages. Wisconsin-based Tattersall Distilling announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
- High-protein formulations remain in high demand. SupplySide Global brought an emphasis on how ingredients can support “protein maxing” and wellness goals with systems of inputs designed around metabolic and muscle health.
- BevNET’s annual “Best Of” Awards celebrate the people, brands, products, and ideas that are shaping the future of the beverage industry. Submit your nominations by Wednesday, November 5.
- As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger.
- The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort,...
- Prospecto, an AI-focused start-up from Brescia, is revolutionising vineyard management with its AI-powered vision systems that convert tractors, sprayers, and harvesters into mobile data collection platforms. By capturing and processing...
- Odyssey Functional Energy, launched in January 2022, offers energy drinks that combine natural caffeine from green tea with adaptogens like Lion's Mane and cordyceps to enhance cognition and provide sustained energy without crashes.
- Beverage innovation is key for growth and meeting consumer preferences, with recent launches including BeatBox Party Punch in the UK, Mountain Dew's new flavors set for 2026, and Evolution Fresh's RTD teas.
- Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift...
- Plezi Nutrition, co-founded by Michelle Obama in 2023, aims to transform the food and beverage industry by offering healthier drink options with no added sugar, focusing initially on children's drinks and later expanding to hydration...
- The hosts break down Recess’ $30 million raise, pound shots of olive oil, and wonder if Ben Stiller’s nostalgic soda brand can make it in middle America. Oh, and someone bottled a hot sauce wrapped in a real $100 bill.
- Packaging suppliers and dairy brands, including CCL Label, SIG, Adapa, Coveris, and Clover Sonoma unveil new solutions for the sector, focusing on sustainability, regulatory compliance, and consumer engagement.
- In this month’s distribution moves, Tequila ready-to-drink brands (RTD) Tequio and SipMargs expand with major partners, Bardstown Bourbon makes moves in New York, and Archer Roose flies into a major travel channel.
- Submissions are now open for the second annual Steve Fairfield Memorial Award for Flexible Packaging Innovation.
- More ad spend doesn’t always mean more sales. Discover what really drives brand growth and how to avoid common strategy pitfalls.
- This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.
- The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.
- Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.
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- Anheuser-Busch's Cutwater brand is challenging perceptions of ready-to-drink (RTD) cocktails with their Halloween campaign, "Real Spirits Inside."
- Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.
- Ryan Foo, co-founder of Singapore-based hangover prevention firm DrinkAid, is venturing into the sports nutrition space with the upcoming launch of creatine gummies through his new business FOULPLAY.
- Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside just in time for spooky season.
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- Innovative beauty drinks designed to support glowing skin, wellness, and collagen production. We explore the latest launches shaping the beauty-wellness crossover trend.
- The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).
- Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.
- For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s.
- A new survey of food and drink professionals shows the industry is divided on sustainability progress, with cost, regulatory uncertainty, and social equity among the top challenges and risks.
- Beverage brands are capitalizing on Halloween with limited-edition drinks featuring seasonal flavors and spooky packaging to boost sales and engage consumers.