Thursday, April 19, 2018 from Content Marketing Institute
You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.)...Wednesday, April 18, 2018 from Content Marketing Institute
How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear, leaving you stuck in a constant scramble? Let the 10x vs. 10% framework help....Tuesday, April 17, 2018 from Content Marketing Institute
If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading →...Monday, April 16, 2018 from Content Marketing Institute
Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content....Friday, April 13, 2018 from Content Marketing Institute
Referrals from Instagram spend almost double the time on e-commerce sites than those from Facebook. Which types of Instagram content work best? Consider these opportunities and examples. Continue reading → The post 4 Tips for...Thursday, April 12, 2018 from Content Marketing Institute
Though clients trusted the company, its marketing was immature. It lagged in thought leadership and digital marketing – far behind its competitors. Then, the financial services company created a content brand. Continue reading →...Wednesday, April 11, 2018 from Content Marketing Institute
You know what every content marketer loves? A good tool that saves hours of time (and money). Here are seven favorites to help with SEO, influencers, project management, and much more. Continue reading → The post 7 Powerful Tools...Tuesday, April 10, 2018 from Content Marketing Institute
Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading...Monday, April 9, 2018 from Content Marketing Institute
Your content efforts can live or die based on the distribution and promotion choices you make. Read on for a handy tutorial on the best techniques for driving optimal content discovery, engagement, and performance. Continue reading...Friday, April 6, 2018 from Content Marketing Institute
Content is a brand’s currency to demonstrate relevance and get closer to its customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Continue...Thursday, April 5, 2018 from Content Marketing Institute
As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up....Wednesday, April 4, 2018 from Content Marketing Institute
Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources....Tuesday, April 3, 2018 from Content Marketing Institute
Audiences are not just buyers. They may help us connect with new customers. They may amplify our reach. They may strengthen our trust with other audience members. That’s why we must change the way we go about developing our personas....Monday, April 2, 2018 from Content Marketing Institute
No marketing team can perfect its SEO and content marketing. But you can take steps to avoid or at least minimize the common misfires. Let’s start with these 17 frequent mistakes. Continue reading → The post Oops! 17 SEO Misfires...Friday, March 30, 2018 from Content Marketing Institute
Though we’re in the middle of a believability crisis, as Non-Obvious author Rohit Bhargava says, don’t be discouraged. Get inspired by the deeper meaning uncovered – and steal these non-obvious ideas for your content marketing. Continue...Thursday, March 29, 2018 from Content Marketing Institute
What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context....Wednesday, March 28, 2018 from Content Marketing Institute
Conducting original research to gather data for e-books, reports, blog posts, etc., requires planning. These eight things are essential for high-quality research to position your brand as a thought leader and helpful resource. Continue...Tuesday, March 27, 2018 from Content Marketing Institute
Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists)....Monday, March 26, 2018 from Content Marketing Institute
Want to create content that gives your readers palpitations? Read this insider’s view of how a new kind of global business news outlet is creating content that its audience freaking loves. Continue reading → The post News...Friday, March 23, 2018 from Content Marketing Institute
Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue...Thursday, March 22, 2018 from Content Marketing Institute
In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it....Wednesday, March 21, 2018 from Content Marketing Institute
If your bracket is busted (or even if you don’t know what a bracket is), you still can get something from this month’s basketball craziness. Look at these six tournament-inspired plays for your content marketing playbook. Continue...Tuesday, March 20, 2018 from Content Marketing Institute
Ready to discover how to produce well-conceived, well-written stories? Read this handy tutorial on the essentials, plus helpful guidance for taking content creation efforts to the next level. Continue reading → The post Road Map to...Monday, March 19, 2018 from Content Marketing Institute
One of the most effective ways to boost your conversion rate is to test and tweak your words. Read on for real-life proof and learn why “submit” isn’t necessarily a bad word. Continue reading → The post Words That Convert: Test,...Friday, March 16, 2018 from Content Marketing Institute
Think of Google as a behemoth plotting to mess with your SEO-focused mind? Think again. It offers a trove of guidance to help improve your SEO. Start with these four new (or newly updated) resources. Continue reading → The post 4...Thursday, March 15, 2018 from Content Marketing Institute
Are you aware of latest features and tools available on major social and distribution channels? CMI’s community manager walks you through the possibilities to stay at the forefront of social plus get insight on Medium and chatbot....Wednesday, March 14, 2018 from Content Marketing Institute
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team asked that question as it analyzed the data from the eighth annual content marketing survey. Learn that answer and more. Continue...Tuesday, March 13, 2018 from Content Marketing Institute
How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it? Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing. Continue...Monday, March 12, 2018 from Content Marketing Institute
It’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Really? Stop bleeding. Improve your writing with these seven fixes (including bad and good examples). Your readers will thank you....Friday, March 9, 2018 from Content Marketing Institute
Quality is queen, but how do you get that crown? In an interesting twist, Agile marketing teams may have the answer. They prioritize quality more than traditional or ad-hoc process counterparts, according to a recent AgileSherpas survey....