Live events are booming, but there’s a disconnect. Performers are frustrated because fans are more focused on capturing content than soaking up the live vibe. Heineken has a fix. Following the buzz around its minimalist Boring Phone (a...
At this month's Japan Mobility Show Bizweek, Toyota Motor Corporation unveiled the latest iteration of its portable hydrogen cartridges. Designed primarily to power fuel cell electric vehicles, the new cartridges are compact enough to be...
Soccer meets social entertainment in a hospitality concept that rethinks how people experience the world's most popular sport. TOCA Social , which launched at London's O2 Arena in 2021 and opened a second location in Birmingham this...
After a bit of an uptick during COVID lockdowns, the percentage of Italians who read for pleasure dropped back to one of the lowest rates in Europe. In 2022, just 35.4% of people over the age of 16 read at least one book for a reason...
A new feature on Taco Bell's app puts customer spending control front and center. The app asks, "How much are you looking to spend?" After the user inputs their budget — with a USD 5 minimum and USD 25 maximum — the app generates...
Czech skincare brand Astrid is guessing it's been a while since most of its customers had a sleepover. To ensure there are "no more excuses for not getting together with your besties," the brand has declared 7-10 November 2024 Sleepover...
In Australia, 16 October 2024 was National Banana Day. To celebrate, Australian Bananas launched the Banana Gym Pass . For one day only, Aussies could access over 350 gyms nationwide, including Fitness First and Goodlife...
Bees pollinate approximately 75% of human crops and 90% of wild plants, playing a pivotal role in global food security and the natural world. And yet, the average lifespan of an adult honey bee has halved in the past 50 years, and...