Dutch secondhand marketplace Marktplaats has launched a children’s book aimed at normalizing used toys as holiday gifts , addressing an apparent disconnect between children’s and adults’ attitudes toward pre-loved playthings. While...
UK mobile operator O2 has unveiled an innovative approach to fighting phone fraud: an AI-powered digital grandmother who wastes scammers’ time with meandering conversations about knitting and family stories. Named Daisy, this “Head of...
Spanish fashion retailer Bershka has partnered with Los Angeles-based studio FFFACE.ME to launch what they’re calling “the world’s first TikTok clothing collection.” Building on four previous releases geared towards Instagram, the new...
Portuguese grocery retailer Pingo Doce is demonstrating how hyperlocal community engagement can be deployed at scale through its Bairro Feliz (Happy Neighborhood) initiative. Now in its fifth year, the program enables each of the chain’s...
Japanese video game maker Sega is rebooting the pager for today’s kids, but with a twist. Slated for launch in December 2024, Emojam is a WiFi-enabled messaging device that lets users chat with registered friends exclusively in emojis....
Singles’ Day has become a calendar moment synonymous with mega sales, but PUMA India and Bumble celebrated the occasion by going back to the day’s matchmaking origins. On November 10th, the two brands joined forces to host a singles-only...
A new online game is helping people master pronoun usage for transgender and non-binary individuals. Just launched to kick off Transgender Awareness Week in the Netherlands, Pro-Now provides a safe environment to practice...
Following an earlier campaign in July 2024, fast fashion brand Mango is presenting its current crop of sportswear for teens using AI models. Set in a dance studio as well as outdoors, the lookbook images are marked as generated by AI....