| Sep 21 | S03Ep11: Jeff Canada, Manager of Global Operations for Quantcast Omni-channel is not just a buzzword. Buyers are demanding it. In a recent survey from Forrester Research, almost ¾ of B2B buyers say they look up product information online and expect it to be consistent across any channel. B2B buyer expectations ... |
| Sep 12 | S03Ep10: Daryl Hemeon, Marketing Technologist at Unum Building a marketing operations capability is messy and tough. Yet, we seem to only hear about the nice clean and shiny stuff. Why don’t we also hear what went wrong and get really, really practical advice for what to do? Join us as we talk to a ... |
| Sep 6 | S03Ep09: Claudine Bianchi, CMO, Click Software Few roles in corporate America are changing as swiftly or as significantly as the role of the B2B CMO. In our digital age where customers make decisions with a click of their mouse and marketers craft customer engagement strategies using the proli... |
| Aug 30 | S03Ep08: Three Marketing Pioneers Discuss the Rise of SMOPS Find out how three companies have combined traditional sales and marketing functions to form a revenue marketing team and a customer-centric approach. The structural siloes within sales and marketing are getting in the way of sales and marketing r... |
| Aug 8 | S03Ep07: Kelly Dickson, Marketing Ops and Inside Sales Leader, Comm... As more companies adopt a customer-centric strategy, creating a holistic view and understanding of the entire customer life cycle is mission critical. In order to accomplish this initiative, marketing is partnering with other groups inside the com... |
| May 24 | S03Ep06: The Skinny on ABM (Account Based Marketing) ABM is one of the hottest topics in marketing today and a lot of the buzz is driven by some very cool new technologies and by the ever-increasing need for marketing to demonstrate business value. But what does it really take for an ABM program to ... |
| May 17 | S03Ep05: Tough Talk from Sales to Marketing According to Jim Obermeyer, founder of the Sales Lead Management Association, the divide between sales and marketing is as wide as it has ever been and this divide continues to create havoc on the credibility of marketing in revenue results. For m... |
| May 11 | S03Ep04: What the CEO Really Thinks about Marketing It’s no secret that the path to revenue marketing success includes a strong working relationship with key executives including the CEO, CFO and CSO (Chief Sales Officer). Join us as we talk to a serial Revenue Marketer and executive – Jim Kanir, ... |
| Apr 26 | S03Ep03: The New Power Couple (sales & marketing ops) Gets Married Here we are in 2017 and marketers are still struggling with driving the expected revenue results and improving alignment with sales to achieve revenue goals. What is still missing from this equation is a clear line of sight to both functions. Clea... |
| Apr 19 | S03Ep02: Newbie Growth Hackers at FTSE Russell On this episode of Revenue Marketing Radio, Debbie Qaqish talks with Larry Black, Managing Director and Global Head of Marketing for FTSE Russell. Larry shares how FTSE Russell has aligned behind a singular focus that is changing how the company m... |
| Apr 6 | S03Ep01: The Innovative CMO – Not An Oxymoron Debbie Qaqish kicks off her 2017 podcast interview series with Steve Cook, Founder of FortuneCMO and contributing editor for CMO.com. Debbie and Steve discuss the changing role of today's CMO and how they are positioned to lead innovation not only... |
| Nov 16 | S02E11: The Talent Gap in the Revenue Marketing Age with Hodges-Mac... The talent gap is defining the winners and losers in the Revenue Marketing age. Listen as two seasoned marketing leaders, Liz Sophia with Hodges-Mace and Amanda Wolff with Elsevier, discuss how they have grown their leadership skills and how they... |
| Nov 14 | S02E10: The Rise of the Marketing Operations Function with Lenovo, ... Hear what the marketing operations leaders from Lenovo, Verint and SecureWorks have to say about building a successful Marketing Operations organization. Join us as we talk to three marketing operations leaders about their experiences on their ma... |
| Jun 2 | S02E09: 4 Pillars of Demand Generation with Nicolas Draca, Twilio Nicolas Draca shares his experience from Infoblox, LinkedIn and Twilio as it relates to the four pillars of Demand Generation: Talent, Insights, Operations and Lifecycle. |
| May 26 | S02E08: Gaining executive support to implement Agile Marketing with... Rapidly changing digital marketing technologies and the resulting shift in consumer expectations and preferences are driving marketers toward more agile marketing approaches. However, this shift can be difficult to sell up to an executive team tha... |
| May 5 | S02E07: Changing roles of B2B marketing with Ken Robinson, ProSites Join us as Ken Robinson, CMO of ProSites, discusses what it takes to gain a seat AND a voice at the table. The role of B2B marketing is changing in terms of strategy and revenue. The digital age has forced new roles and new behaviors. Learn how Ke... |
| Apr 21 | S02E06: Passing leads drowning in sales intelligence with Patty Fol... Join us as Patty Foley-Reid, Serial Revenue Marketer, at Veracode shares her insights about the value of passing sales intelligence to sales, not just leads. Marketing is sitting on a data goldmine about prospect and client behavior, yet little of... |
| Apr 11 | S02E05: CMO perspective on technology & Hacking Marketing with Scot... We are drowning in marketing technology! Scott Brinker's MarTech stack grew from 900 vendors to over 3800 in the last 12 months. Join us as Scott talks about what this explosion means for the marketing leader. Scott will also share insights from h... |
| Apr 7 | S02E04: Key initiatives at TrendMicro with Ashleigh Davis & Brendan... Global Revenue Marketing transformation is not for the faint at heart! Join Ashleigh Davis, a serial Revenue Marketer, as she shares the trials and tribulations of tacking this key initiative for TrendMicro. Joining her will be Brendan Farnand, He... |
| Mar 24 | S02E03: A conversation about global revenue marketing with Carl Mey... What your senior management team really wants from marketing: A conversation about global revenue marketing. The CFO, CEO, and COO are major stakeholders in the success of Revenue Marketing, yet too often marketing does not know or understand how... |