Start with 10M shares. Yes, Ten Million.
Using equity to strategically incentivize your early team is essential for most startups’ success...

Co-Founders vs. Founding Team Members: The difference is in both Equity and Expectations.
Define roles and commitment levels before discussing equity. Founders work full-time and commit f...

Traction Is Validation You Don’t Control
If you’re going to raise money from professional investors you’re going to hear one word a lot: t...

Your Earliest Valuation Isn’t So Complicated—Use Your Financial Projections.
At the earliest stages, there’s a surprisingly straightforward way to estimate valuation: Take th...

Don’t raise a round. Fund a plan.
What investors want to see is a capital plan with purpose. That doesn’t mean everything is locked...