» Four Golden Rings to Re-Branding
04/01/21 11:50 from What's New at Article Weekly
By Dan Stockdale Everyone one is rebranding their business… new logos… new slogans… new business cards… the list goes on. But why are you ‘rebranding’ in the first place? The tens of thousands of dollars being spent are meaningless unles...

» How to Use Humor to Conquer Zoom Fatigue
29/12/20 14:59 from What's New at Article Weekly
By Angela DeFinis Working remotely is no longer something reserved for freelancers or those on special assignments. Many major companies have said they plan to accommodate remote work indefinitely. In fact, following the pandemic, more t...

» Actually, It Is You; Why Customers Dump You and How to Avoid Risk-Taking Mistakes
29/12/20 14:21 from What's New at Article Weekly
By Kate Zabriskie Do any of these sound familiar: The lawn service had to go. I used them for over 15 years, and by the last season, my lawn looked terrible. The spring seeding didn’t take, nutsedge and wiregrass consumed half the yard, ...

» There Is No Vaccine For Your Company Culture
10/12/20 17:50 from What's New at Article Weekly
4 “musts” for leading through times of change By Jason V. Barger There is no magic pill, button, or wand that you wave that will quickly fix or treat the ails of your culture. We live in an instant gratification world where people/employ...

» Matching Your Sales Approach to Your Prospect’s Readiness to Buy
21/11/20 08:36 from What's New at Article Weekly
By Jill J. Johnson, MBA  Your sales and promotional messages must link to where your customers are in their decision-making process. There are five stages of buying behavior that a consumer will go through: awareness, interest, eval...

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