Oct 4 Creating something beyond the pool of acceptable substitutes
This is the second part of the interview with Sean Doyle. We brought a couple of points back for context. We hope you take his points to heart regarding hiring a CMO, and the terminology used by Sales and Marketing - do they match? 4 Questions a C...
Sep 29 Guess what - your prospect doesn‘t care about you.
So agencies keep creating awareness and awareness and awareness. It's not helping. Our guest, Sean Doyle's firm helps companies with what has become like breathing and very obvious to some, but not too many companies. The way FitzMartin is better ...
Sep 1 Training for and Playing to Our Strengths to Plow by the Competition
Do you try new skills, and if you aren't great from the start lose interest? Or, do you take it as a challenge to succeed by finding an alternative path? There is no wrong answer here, but you need to know which you do and why. VisionEdge Marketin...
Aug 25 Changing patterns vs habits, and flipping the script because we can
In this episode Susan and Laura cover four actionable items to change patterns, versus changing habits. What can you control? Here are four ideas to take control and gain an edge in business and life. This was taken from a recent blog post by toda...
Aug 17 Find someone who has a love affair with numbers and data to set you...
Digging into your company's data may seem like a task you can shove to the bottom of the priority list. Perhaps you delegate it to several people once a month to make sense of the numbers and put it into a story recap format with a bullet-point ac...
Jun 1 Storytelling and Social Media a Powerful, and Possibly Dangerous Co...
In Susan and Paul Furiga's penultimate episode in this series, Paul reminds us that for many organizations, the overwhelming volume and variety of social media seems to create one of the biggest storytelling roadblocks imaginable. And, it also cre...
May 26 B2B's Story Needs to Be Different from B2C's Story
Paul Furiga tells us to walk the toothpaste aisle of any large grocery store and you'll be confronted by a confusing reality asking yourself the question, "Aren't most of these toothpastes pretty much the same?" In this episode we learn how develo...
Apr 28 Will One Bad Thing Bury All The Good You Do?
Here we are tackling chapter six of Paul Furiga's book, Finding Your Capital S Story." You need to know the answers to these questions before you can create your story.  What is your organization's purpose? What is the market demand for what your ...
Apr 20 When you stray from your archetype your story falls apart
In this fifth chapter, Paul explores experiences that led him to focus on storytelling for companies as a career and a passion. We're going to dig into the story of his own company, explore the application of the principles that drive your Capital...
Apr 13 Regularly Adjust Your Company's Story to Stay Relevant and Interesting
Susan's guest, Paul Furiga, author of Finding Your Capital S Story, opens this episode telling us, "In the old days before smartphones and Twitter, I would say that a small S story is something you read in the newspaper, and it's in the bottom of ...
Apr 6 Learn How to Tell Stories From Wanamaker and The Three Tenors
This is our third episode in the series of Paul Furiga going through his book, Finding Your Capital S Story . We get to go down the history of advertising and where it lost its way and how the founders of advertising from over a hundred years ago ...
Mar 30 Carl, Joe, the Monomyth, and Déjà vu
The brain has been proven to be hardwired for storytelling - both telling and listening. Learn how across cultures, countries, languages the stories we tell are the same at their core. Paul Furiga is back to help guide us to identifying our Monomy...
Mar 24 Storytelling isn't crap, it's biology.
This is a series about Finding Your Capital S Story - the new book by Paul Furiga. In this episode, we tackle the first chapter that I found fascinating - the science behind storytelling and how our brains are hardwired for storytelling. Paul will...
Feb 2 Why business owners tend to hit plateaus and struggle to grow.
Kevin McCann of the Executive Strategy Group, gives actionable logical, simple, but wildly important tips in this episodes. Here's one to start, if we take something just as fundamental your website. Take the first, top five pages of your website....
Jan 19 Our Special Sauce is What Makes Us Valuable
In this episode with Ledge, we talk about taking our secret sauce for granted. To many of us, what we do is a no-brainer, but to most others, it is not. It's awesome, inspiring, valuable. He explains the four values that everything Add1Zero.co doe...
Jan 7 It's Not a Hobby, It's a Revenue Source - Stop Playing House.
Passion is not enough. As a revenue generator - deal closer service provider, Ledge tells us he doesn't need to be passionate about what you do. He needs to be passionate about closing deals for you and generating revenue for you. Then you will be...
Oct 28 It isn’t a Matter of if AI will Replace Marketing People
This is part of a series of interviews with industry leaders about artificial intelligence’s impact on the marketing and sales departments' current and future headcount. We interview Paul Teshima, a former Eloqua executive and CEO of Nudge.ai (acq...
Oct 12 Is Sales Engagement the Most Important Platform in your Marketing S...
Lack of sales lead follow-up is a plague on B2B Companies.   Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare.  Marketing managers should listen to this podcast. ----more---- About the Josh Baez The Enga...
Oct 7 Increase Sales 30% in 90 Days
Increasing sales this much is a bold statement and we asked Mike Hollison, CMO of InsideSales.com how it can be done.  Of course, following up all leads increases sales, but InsideSales.com claims its self-learning engine drives predictive sales c...
Oct 5 Establishing Thought Leadership Through a Holistic Content Marketin...
The importance of content marketing in the high-stakes world of wealth management is non-negotiable. How can you expect customers to let you handle their hard-earned cash when you haven’t proven your industry know-how? ----more---- Marketing autom...
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