CBNation Feed

IAM2083 – CEO and Marketing Expert Helps Brands Develop a Go-To-Market Strategies

Fri, 26 Apr 2024 06:16:36 -0400

In this episode, we have Amy Winner, CEO of Wheels UP Collective and a marketing expert with 25 years of experience helping brands navigate uncertainty and develop go-to-market strategies.

Amy Winner shares the benefits of intentional thinking in marketing and ensuring successful investments.

The conversation highlights learning and understanding the subject matter, particularly in the tech industry, and emphasizes creating an environment where employees can do their best work, empowering and inspiring them, and removing obstacles.

Website: Wheels Up Collective
LinkedIn: Amy Winner

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Amy Winner Teaser 00:00

The first question I love to ask CEOs is, like, what keeps you up at night? What is keeping you wide awake worrying about, and then how can we use marketing to help fix that? Because, again, back to what I said before, like, marketing used to be in this little bubble, and now we can help every single department in the organization some way or another.

Intro 00:20

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have Amy Winner. Amy, excited to have you on the show.

Amy Winner 00:55

Great to be here. Thanks so much for the invite.

Gresham Harkless 00:58

Yes. Like, super excited to have you on and talk about all the awesome things that you're doing. But, of course, before we do that, I want to read a little bit more about Amy so you can hear about some of those awesome things. And Amy has spent the last twenty five years helping brands turn uncertainty into opportunity. Whether recession, competitive pressures, market changes, or COVID19, Amy has worked alongside both B2B and B2C leadership in a variety of industries to build a pragmatic and resilient go to market strategies while navigating change.

She's built multiple in-house marketing teams at early stage tech startups and led them through successful acquisition and now helps high growth B2B SaaS companies grow as the CEO of Wheels Up Collective, a boutique marketing agency. Her absolute favorite thing to do is to hop on a call and brainstorm with new entrepreneurs and CEOs about how to identify and leverage opportunities that can help their companies grow.

And before we were sent to do this recording, I was reading a little bit more about Amy. Amy is a former D1 athlete, National Champion as a Collegiate Rower, and also is a competitive Equestrian as well too. And I was listening to one of her interviews, and I think she said her first job was as a horse groomer business at the age of twelve. And we had a great conversation when we first connected, so I appreciate her journey and her willingness to share her journey as well too.

So excited to have you on the show, Amy. Are you ready to speak to the I AM CEO Community?

Amy Winner 02:19

Yeah. I really hope I don't become known as the 12-year old horse groomer. Like, I need to redeem this out. Camping my claim to fame.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2083 – CEO and Marketing Expert Helps Brands Develop a Go-To-Market Strategies appeared first on I AM CEO Podcast.

IAM2083 – CEO and Marketing Expert Helps Brands Develop Go-To-Market Strategies

Fri, 26 Apr 2024 06:16:36 -0400

In this episode, we have Amy Winner, CEO of Wheels UP Collective and a marketing expert with 25 years of experience helping brands navigate uncertainty and develop go-to-market strategies.

Amy Winner shares the benefits of intentional thinking in marketing and ensuring successful investments.

Website: Wheels Up Collective
LinkedIn: Amy Winner

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Amy Winner Teaser 00:00

Intro 00:20

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have Amy Winner. Amy, excited to have you on the show.

Amy Winner 00:55

Great to be here. Thanks so much for the invite.

Gresham Harkless 00:58

So excited to have you on the show, Amy. Are you ready to speak to the I AM CEO Community?

Amy Winner 02:19

Yeah. I really hope I don't become known as the 12-year old horse groomer. Like, I need to redeem this out. Camping my claim to fame.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2083 – CEO and Marketing Expert Helps Brands Develop Go-To-Market Strategies appeared first on I AM CEO Podcast.

IAM2082 – Podcast Host Interviews People Sharing Their Real Life Stories

Thu, 25 Apr 2024 06:16:26 -0400

In this episode, we have Lee Parks, host of the Nonidentity Podcast, a channel that interviews real people about real lives. He started his podcast after his wife’s stroke and aiming to give a platform for everyday people to share their stories.

Lee Parks discovers the impact of their work and how they turned personal struggles into a powerful mission.

He discusses his experience working with special needs students, including those with ADHD, autism, and emotional behavioral disorders. Despite the challenges, Lee also describes it as a fun environment.

The conversation covers the importance of taking action on ideas rather than just sitting on them. He also focuses on optimizing and improving without actually taking the first step, which is crucial for progress.

Youtube: Nonidentity Podcast

Facebook: Nonidentity Podcast

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Lee Parks Teaser 00:00

It's easy to try out there and get a load of celebrities, but at the end of the day, everyone's got a story to tell, and everyone's journey is inspiring. So I wanted to be a bit different. So then I've decided, I'm still gonna live your normal lives with your people because everyone's got a story to share, whether you're successful, whether you're not. You've still got your journey that it'd be wicked to give a platform for people to speak on.

Intro 00:24

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview? If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:51

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast. I have a very special guest on the show today. I have Lee Parks Lee. Excited to have you on the show.

Lee Parks 00:59

Hi, Gresh. Thanks for having me on.

Gresham Harkless 01:00

I appreciate you being on, Lee. And before, of course, we jump in, I want to read a little bit more about Lee so you can hear about some of those awesome things that he's been working on. And Lee is the host of the Non-Identity Podcast, a channel that interviews real people about real lives. He set this up after his wife suffered a stroke at the age of 33 to support with his mental health and meeting inspiring people. And I had the guest and the opportunity to be a guest on these podcasts and it was phenomenal just to hear about his journey and story.

And he has a absolutely phenomenal story that I think you'll definitely love and get the opportunity to hear about because I think so many times when we hear about stories, we don't realize that we can see ourselves in in in the people that we hear the stories from. So, Lee, appreciate you for your time. Appreciate you even more for all the awesome things you're doing. Are you ready to speak to I AM CEO Community?

Lee Parks 01:45

I am. Thank you so guys for, having me on.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2082 – Podcast Host Interviews People Sharing Their Real Life Stories appeared first on I AM CEO Podcast.

IAM2081 – CEO and Global Innovator Creates a Global Portfolio of Hyper-Authentic Prestige Brands

Wed, 24 Apr 2024 06:16:31 -0400

In this episode, we Adam von Gootkin, a lifelong entrepreneur and a pedigree in the spirits industry date back to his family's distillery in the 1800s.

Adam is a global innovator in the spirits industry, bringing his family's legacy into the next generation by co-founding Onyx Spirits Co., an award-winning craft distillery offering America's first ultra-premium moonshine in New England's first whiskey.

His nationally released book Living Proof: Onyx Moonshine’s Journey to Revive the American Spirit, chronicled his unique approach to traditional business principles.

Adam is committed to bringing ultra-luxury global products born of distinctly authentic brands rooted in the uniqueness of their terroir and providence.

The conversation highlights the importance of having a strong team and prioritizing employees, as they represent the brand and deliver the desired customer experience. He also mentions the need to hire and fire efficiently, especially when the business is evolving.

Website: Highclere Castle Gin
LinkedIn: Adam von Gootkin

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Adam von Gootkin Teaser 00:00

Becoming an entrepreneur. And it really is not for everybody, and it's not a journey that I would recommend for everybody because it can be very, very stressful, and it can be very, very daunting and very, very difficult. But I think daunting and difficult and challenging are the very features that build our character and make us who we are. If you have an easy path through life, you may not be living to your full potential nor be as fascinating as your capacity within you.

Intro 00:27

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:54

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have Adam von Gootkin. Adam, excited to have you on the show.

Adam von Gootkin 01:03

It's great to be here. Thanks for having me.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2081 – CEO and Global Innovator Creates a Global Portfolio of Hyper-Authentic Prestige Brands appeared first on I AM CEO Podcast.

IAM2080 – Coach Helps Female Entrepreneurs Start and Scale Successful Purpose Driven Businesses

Tue, 23 Apr 2024 06:16:49 -0400

In this episode, we have Ruth Kudzi, an author, coach, mentor, and teacher who works with female entrepreneurs to help them start and scale successful purpose-driven businesses.

She believes that success is down to a combination of mindset + strategy + action and works with her clients to help them in all of those areas.

Ruth has worked with thousands of women worldwide and has been featured in national magazines and in the press.

The conversation highlights the significance of resilience, delegation, and self-care for entrepreneurs, offering tiered services to cater to different needs.

Website: Ruth Kudzi
LinkedIn: Ruth Kudzi
Instagram: Ruth Kudzi
Facebook: Ruth Kudzi

Previous Episode: coach-helps-female-entrepreneurs-start-scale-successful-purpose-driven-businesses

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Ruth Kudzi Teaser 00:00

Giving them resources like, really simple things like, hey, what's the difference between a Facebook page and a Facebook group? How do you set up your first webinar? What's a landing page? How do you how do you get on podcast? Like, all of those kind of fundamental things. And even before that, like, what are your goals, and what does success look like?

Intro 00:21

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, start ups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have Ruth Kudzi of Ruth Kudzi Coaching. Ruth, it's awesome to have you on the show.

Ruth Kudzi 00:57

Yeah. It's great to be here. Thank you. And you got the name right as well. I know it's quite difficult.

Gresham Harkless 01:01

Yes. I was trying for that one. But what I wanted to do is read a little bit more about Ruth so you can learn a little bit more about her. And Ruth is an author, coach, mentor, and teacher who works with female entrepreneurs to help them start and scale successful purpose driven businesses. She believes that success is down to a combination of mindset + strategy + action and works with her clients to help them in all of those areas. Ruth has worked with thousands of women worldwide and has been featured in national magazines and in the press. Ruth, are you ready to speak to the I AM CEO Community?

Ruth Kudzi 01:35

I'm ready. Yes. I'm ready.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2080 – Coach Helps Female Entrepreneurs Start and Scale Successful Purpose Driven Businesses appeared first on I AM CEO Podcast.

CEO Transforms the Sexual Health Industry By Understanding His Customers

Mon, 22 Apr 2024 09:04:50 -0400

In this episode, we have Jeff Abraham, CEO of Absorption Pharmaceuticals.

Jeff shares his journey from dreaming about being a businessman to becoming the CEO of his own successful company.

He talks about the importance of understanding his customers, their needs, and their hindrances in order to offer better solutions, in his case, products to enhance personal intimacy.

He emphasizes the value of active listening, communication, ethical behavior, and hard work. Jeff points out his company's growth from a 100K annual turnover to millions, attributing this to his unique approach to product representation, relationship building with the medical community, and focusing on customer feedback.

He illustrates how these principles helped him reposition his product, making the business thrive.

Website: www.promescent.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Jeff Abraham Teaser 00:00

We understand the people that use our product. We understand why they're using it. We understand what keeps them from maybe buying it. So we try to, lower those barriers. We also really are in touch with what it does for someone, the benefits, the features, and we try to focus on that.

Intro 00:20

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I AM CEO Podcast.

Gresham Harkless 00:48

Hello, hello, hello. This is Gresh from the I Am CEO podcast. And I have a very special guest on the show today. I have Jeff Abraham. Jeff, excited to have you on the show.

Jeff Abraham 00:55

Pleased to be here. Yes.

Gresham Harkless 00:58

Super excited to have you on and talk about all the awesome things that you're doing. And of course, before we jumped into the interview, I want to read a little bit more about Jeff so you can hear about some of those awesome things.

Jeff is the CEO of Absorption Pharmaceuticals, the company behind the leading PE spray for men, Promescent. Jeff's mission is to help anyone seeking to better their love life with safe, proven solutions that work and are backed by science.

The taboo nature of topics surrounding sex, especially men's sexual health, paired with the business credentials and personality of Jeff, has led to some of the highest downloaded, shared, or engaged episodes for the shows that Jeff has been a guest host on. So super excited to have Jeff on the show. And all the awesome things that he's doing.

I was listening to one of the interviews, I think he said he always dreamed of being a businessman and having worked in the steel mill, if I understand correctly that shows a lot of great work ethic that Jeff has. And I wanted to call him the Michael Jordan of the industry, because I think he came out of retirement from the semiconductor business and came back in and you can find their brands literally and big brands like Target Walmart, GNC.

So Jeff and his team are doing some really awesome things. Excited to have you here, Jeff. Are you ready to speak to the I Am CEO community?

Jeff Abraham 02:09

I'm really happy to be here. I've done some research on your podcast and I know you have some really dedicated listeners and a very focused audience, and this is our outreach as a small company.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post CEO Transforms the Sexual Health Industry By Understanding His Customers appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

HR Expert Shares Valuable Insights in Accelerating People Leadership and HR Skills

Mon, 22 Apr 2024 08:42:06 -0400

In this episode, we dive deep into an insightful conversation with Andrew Bartlow, an experienced human resource and talent management expert.

Andrew has 25 years of experience and is the co-author of the book “Scaling for Success: People Priorities for High Growth Organizations.”

Through his consulting and advisory work, Andrew helps businesses clarify their priorities and align their organizations for accelerated growth.

In addition, he founded the People Leader Accelerator, a development program for startup HR leaders. Join us as we explore Andrew's journey, his approach to helping others, and his strategies for success.

Website: www.seriesbconsulting.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Andrew Bartlow 00:00

I've built my products and my services around helping others to figure out how to deal with the thorniest issues that I faced when I was in their shoes. So I just really try to put myself in other shoes and help them navigate through the choppy waters that I learned a lot from through making mistakes and maybe those people can make fewer mistakes with my help now.

Intro 00:20

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO podcast.

Gresham Harkless 00:51

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. And I have a very special guest on the show today. I have Andrew Bartlow. Andrew excited to have you on the show.

Andrew Bartlow 00:59

Hey, thanks a lot. Good to be with you.

Gresham Harkless 01:01

Yes, absolutely. Excited to have you on. And of course, before we jumped into the interview, I want to read a little bit more about Andrew so I can hear about some of those awesome things that he's working on.

And Andrew has 25 years of human resource and talent management experience. He is the co-author of Scaling for Success, People Priorities for High Growth Organizations. He has a master's degree from the top program in his field and has all the certifications you can imagine.

Andrew leads series B consulting, which helps businesses clarify their priorities and align their organizations to accelerate their growth.

He also founded People Leader Accelerator, which is the preeminent. Developed program for startup HR leaders and created a SAS software product for small business owners.

So one of the things I absolutely love about Andrew is all the awesome things that he's doing. He's definitely the definition of a thought leader.

I was listening to an interview and you definitely got your 10, 000 hours of experience. I think even from graduation on and all the awesome things and organizations that you work with. But one of the cool things I read about is that he said he devours books like doughnuts and he burns off the doughnuts with tennis and I try to do the same thing that my English major but I don't burn off with tennis.

I try to burn off maybe on the peloton or something, but nevertheless, excited to have you on the show. Andrew, are you ready to speak to the I Am CEO community?

Andrew Bartlow 02:16

Yeah, sounds great. And I think you're burning off some of those calories with that giant water bottle. I saw you drinking out of it, huge.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post HR Expert Shares Valuable Insights in Accelerating People Leadership and HR Skills appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

IAM2079 – Founder of Apparel Company, Helps Young Children with Exercise and Eating Habits

Mon, 22 Apr 2024 06:16:10 -0400

In this episode, we have Lori Tobin, founder of sports apparel company SporTobin and the children's program Keep Going Kidz.

Lori shares her entrepreneurial journey, starting from making and selling running leggings in the early '90s to creating a purpose-driven brand focusing on healthy living, exercise, and cooking for kids.

She discusses the importance of listening to customer needs, the impact of exercise and meditation on her productivity, and her commitment to giving back to the community.

The conversation highlights how a passion for fitness and sewing turned into a successful business venture that aims to improve people's lives through sports apparel and educational programs for kids.

Website: sportobin.com , keepgoingkidz.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Lori Tobin Teaser 00:00

So when I go for my runs in the morning, and I'm working on some type of a project or something, that's just not working. Sometimes, you've got to figure out how to get this and that done. I'll go for my run and it'll pop.

So that running that exercise and that blood activity to my brain really helps me hone in and figure out ideas and figure out things that need to be done.

Intro 00:22

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:49

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Lori Tobin of Sport Tobin and Keep Kid, Keep Going Kids. Lori, it's great to have you on the show.

Lori Tobin 01:01

Thank you. Thank you. I'm thrilled to be doing an interview with you Gresham.

Gresham Harkless 01:06

I'm thrilled to have you here too. And what I wanted to do was just read a little bit more about Lori so you can hear about all the awesome and phenomenal things that she's doing. And Lori Tobin is the founder of Sportobin, a hull-base apparel company specializing in workout clothing made in the USA for adults and children since 1991.

Lori has spoken actively on the South Shore and beyond about healthy eating habits, exercise, especially in young children. She has Also been involved in many causes and created and continues to teach her. Keep going kids exercise classes at the elementary school in hall. Lori is great to have you. Are you ready to speak to the I AM CEO community?

Lori Tobin 01:45

Yes, I am.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2079 – Founder of Apparel Company, Helps Young Children with Exercise and Eating Habits appeared first on I AM CEO Podcast.

IAM2078 – CEO Helps Companies Manage and Optimize their Business-Critical Processes

Sun, 21 Apr 2024 06:16:20 -0400

In this episode, we have Alexandre Wentzo, the CEO of iGrafx, to discuss his journey in the competitive process marketplace and his extensive experience in leading Software-as-a-Service companies.

Alexandre details how iGrafx assists large organizations in identifying process inefficiencies and opportunities for improvement, likening their service to turning business operations bionic.

He shares his belief in the power of relationships and authentic interactions in business success, alongside the importance of embracing failure as a learning opportunity.

Alexandre emphasizes continuous personal and professional learning and maintaining physical and mental well-being for sustainable success in the ever-evolving business landscape.

He also highlights the unique blend of being both an architect and an alchemist in the role of a CEO.

Website: www.igrafx.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Alexandre Wentzo Teaser 00:00

We have been the sort of ER, so you come to us, you have something not working, we do an x-ray, we can show you what the issue is, but when you come out of our ER, you become bionic now. So we have solved your issue, but then suddenly your arm is not working anymore, but even stronger, you become bionic.

So that's a bit the picture to say. We come in your organization with x-ray your processes. We make them bionic.

Intro 00:25

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I am CEO podcast.

Gresham Harkless 00:54

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Alex Wentzo. Alex, excited to have you on the show.

Alexandre Wentzo 01:03

Thank you for inviting me, Gresh. I'm very excited also to, join your show.

Gresham Harkless 01:07

Yeah, absolutely. I'm excited as well, too, to hear about all the awesome things that you're doing.

But of course, before we do that, I want to read a little bit more about Alex so you hear about some of those awesome things. And Alexandre Wentzo is the CEO of iGrafx, he brings nearly 20 years of experience to the highly competitive process marketplace.

With experience as an industry leader in various Software-as-a-Service companies, he has held key positions as CEO of Casewise and Senior Vice President roles at Celonis including Senior Vice President of ISV, Asia Pacific, Japan and private equity and his former role as CEO of Casewise.

He successfully led the company's sale to Erwin and during his tenure at Signavio, Alexandre has played a pivotal role in building Signavio North America into a process modeling and mining space leader, ultimately resulting in a successful acquisition by S.A.P.

And I'm always a fan where I say the processes and the systems will set you free. And it's not the number of hours that you use, but how you leverage them. And I'm sure Alex would definitely say something along the same lines as that, but some pretty cool fun facts I found out Alex the most time to volunteer work.

He's a member of hope and a direct providing food, clothing, medical supplies, and hope to families in need. And he also is a real epicurean with a strong passion for hospitality. And we were just talking about all the awesome things that he likes to do. of making any cook and do phenomenal things. So Alex, excited to have you on the show.

Are you ready to speak to the I AM CEO community?

Alexandre Wentzo 02:38

Yes, I am.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2078 – CEO Helps Companies Manage and Optimize their Business-Critical Processes appeared first on I AM CEO Podcast.

IAM2077 – CEO Shares Her Wealth of Expertise to Foster Growth within the Travel Industry

Sat, 20 Apr 2024 06:16:49 -0400

In this episode, we have Veranda Adkins, a seasoned entrepreneur, speaker, and business coach with 22 years in the travel industry.

Veranda discusses her journey from corporate America to launching her travel agency, Travel Legacy, and co-founding the Association of Black Travel Professionals.

She shares her experiences in empowering black women and aspiring business owners through her unique mix of inspiration and business acumen.

Veranda also delves into the theme of entrepreneurship, recounting her own path to finding her calling in the travel industry and eventually becoming a successful business owner.

Additionally, Veranda touches on the significance of travel in breaking barriers and gaining new perspectives, especially within the African American community.

She highlights how she provides affordable travel experiences and the impact travel has had on her life and business mindset.

The conversation also covers practical business advice, including maintaining effective communication with clients, owning your mistakes, and the importance of having a clear vision and work structure.

Veranda's story and insights offer valuable lessons on resilience, adaptability, and the power of experiencing the world.

Website: verandaadkins.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Veranda Adkins Teaser 00:00

And so I think that goes back to the secret sauce, like just know what you do. And because I know travel and I do travel and I've done all these businesses and all this stuff, people just gravitate to me because they're like, she's done it.

Let's go to her and see what she has to say.

Intro 00:14

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I am CEO podcast.

Gresham Harkless 00:42

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Veranda Adkins. Veranda, excited to have you on the show.

Veranda Adkins 00:51

Thank you so much for having me, Gresh. I appreciate it.

Gresham Harkless 00:53

Yeah, absolutely. Super excited to have you on and talk about all the awesome things that you're doing.

And of course, before we jump in, I want to read a little bit more about Veranda so you can hear about some of those awesome things. And Veranda is a 22-year-old-year travel industry veteran is a successful entrepreneur, influential speaker, and business coach. She left corporate America in 2014 to launch Travel Legacy, a celebrated travel agency.

Veranda owns multiple thriving businesses and is a co-founder of the Association of Black Travel Professionals, the largest organization in the U S dedicated to training and developing black travel professionals, she empowers aspiring business owners, particularly focusing on supporting black women using her unique.

Blend of inspiration and business acumen and absolutely love everything Veranda's doing. We were talking a little bit, she's a fellow podcaster, which is always awesome to hear. She has a podcast called trailblazing bosses where she features women entrepreneurs. And I was listening to, I think her intro for this podcast.

And she was talking a little bit about her story and how she got into the, all the businesses and that entrepreneurial spirit. She said that she loved entrepreneurship and that it's. Always been in her spirit, but really connected with me is that sometimes when we're finding out who we are, we sometimes don't go through the path of actually being where we should be.

And that could propel us to where we should be. So I'm sure we'll touch a little bit on this, but Veranda, are you ready to speak to the I AM CEO community?

Veranda Adkins 02:16

I am ready. Let's do it.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2077 – CEO Shares Her Wealth of Expertise to Foster Growth within the Travel Industry appeared first on I AM CEO Podcast.

IAM2076 – Leadership Coach Helps People Effectuate Change to Better Themselves

Fri, 19 Apr 2024 06:16:38 -0400

In this episode, we have Craig Colvett, a life and leadership coach from Denver, Colorado.

Craig Colvett is an expert in helping people effectuate change in various aspects of their lives, including career, personal relationships, mental health, time management, and transition periods. Craig also can address the human aspects of business and life.

He discusses his role as a coach and how it allows him to step away from being an expert and focus on listening, engaging, and guiding others towards their desired goals.

The conversation covers the importance of learning from challenging situations and using them as opportunities for personal growth and the need to recognize what can and cannot be controlled, and to focus energy on crafting a positive response.

Website: www.coach360.io

LinkedIn: Coach360 and Craig Colvett

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Craig Colvett Teaser 00:00

Don't have to be the expert at anything. I have to be a good listener. I have to be engaged. I have to keep a little bit of a road map, if you will. I have to tell people that I coach, you're driving. I'm navigating. So I'm keeping my eye on the road, but I'm also mapping out where it is you wanna end up. And so trying to balance those two.

Intro 00:19

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:46

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast. I have a very special guest on the show today. I have Craig Colvett. Craig, it's awesome to have you on the show.

Craig Colvett 00:54

Thanks for having me here. Appreciate it.

Gresham Harkless 00:56

Yes, absolutely. Super excited to have you on and talk about all the awesome things that you're doing. And, of course, before we do that, I want to read a little bit more about Craig so you can hear about all the awesome things that he's doing. And Craig Colvett is a life and leadership coach from Denver, Colorado. He focuses on helping people effectuate change to better themselves, whether that is in their career, personal relationships, mental health, time management, or transition periods.

Through his two decades of experience in the financial sector, Craig has established a reputation for helping people with all of the non financial elements of retiring, including finding their purpose, improving their mental health, and making sure they have a plan for social interaction. And I always say that, we forget about the human part of business and, honestly, the human part of life at that. And it sounds like Craig is able to speak and help people directly through those human parts. We think about all the nuts and bolts, but we forget about who are you gonna speak into, where's your mentor.

All those things, it sounds like Craig works with. And I love that he has a start in that financial industry. He has so much experience, but he helps people out with those, quote unquote, other parts. And then I don't know if he would argue that may or may not be as important or maybe even more important when you're setting those things up.

So, Craig, excited to have you on the show. Are you ready to speak to the I AM CEO Community?

Craig Colvett 02:04

Absolutely. Let's go for it.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2076 – Leadership Coach Helps People Effectuate Change to Better Themselves appeared first on I AM CEO Podcast.

IAM2075 – Founder Teaches Business Owners On How to Grow and Scale their Online Business

Thu, 18 Apr 2024 06:16:28 -0400

In this episode, we have James Allen, founder of Profit Your Knowledge. He helps clients build passive income businesses in 20 hours per week for work-life balance.

James Allen shares his personal experience and struggles in finding their true calling as a coach and found out how he turned his passion into a profitable online business.

The conversation highlight the benefits of automation and the importance of freeing up time for creative work.

Website: Profit Your Knowledge

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

James Allen Teaser 00:01

One of the biggest problems that or concerns I hear from people is I wanna teach especially when they're starting out. I work with people who are starting out, but then there's people who are like, I got all the stuff, and it's just like laying a puzzle out on the table, and let's put the puzzle pieces together.

Intro 00:15

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:42

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have James Allen. James, excited to have you on the show.

James Allen 00:49

Yeah, man. I'm pumped to hang out here.

Gresham Harkless 00:52

Yes, absolutely. We've been talking a little bit before we hopped on, and I'm super excited to have James on, talk about all the awesome things that he's doing. But of course, before we do that, I want to read a little bit more about James so you can hear some about some of those awesome things.

And James is the founder of Profit Your Knowledge. He is on a mission of teaching knowledge-based business owners how to grow and scale their online businesses by building a business off of and the authenticity and generosity. James tells the students turn their knowledge and into a lean, profitable, and scalable passive income style business through online courses, memberships, coaching, all while working under twenty hours per week.

And I had the opportunity to be on James' show. He's a really great host and great load of knowledge that he has. And I was peeking around at all his YouTube videos and all the awesome things that he's doing. And I was watching one of his videos. He said that he's not the guru at the top of the mountain, but instead he's the person that's scaling the mountain with you, telling you to watch your step.

And I thought that really resonated with me. But the only thing I would push back on is that you listen to his content, you'll see that he is at least a full a couple full steps ahead on that on the journey to scale that mountain.

So appreciate you being on the show, James. Are you ready to speak to the I AM CEO Community?

James Allen 02:02

Yeah, man. I'm ready. Let's do this.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2075 – Founder Teaches Business Owners On How to Grow and Scale their Online Business appeared first on I AM CEO Podcast.

IAM2074 – CEO Helps Agencies to Fulfill Their Client Work and Marketing Needs

Wed, 17 Apr 2024 06:16:24 -0400

In this episode, we have Amy Foley, an entrepreneur who started her own virtual assistant business and later evolved into Inbound Back Office.

Amy has over over 25 years of administrative experience in various industries. She holds a BA in Business Administration and a Master’s in Information Systems. She discusses how their company helps clients who wants to scale their business without dealing with hassle of hiring.

The conversation highlights the importance of autonomy and ownership in one’s work and focus on helping clients and creating a positive work environment for their employees.

Website: Inbound Back Office
Linkedin: Amy Foley

Previous Episode: ceo-shares-the-evolution-of-a-virtual-assistant-business/

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Amy Foley Teaser 00:00

It's super if you use five minutes of our time, that's what we're gonna bill you. That's literally what it is, and I think it's super refreshing for clients to in this day and age of all of the subscriptions. And it's just, what if I don't use it enough and all of that? So we just took all of that stress out of their lives.

Intro 00:20

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast. I have a very special guest back on the show today. I have Amy Foley. Amy, excited to have you back on the show.

Amy Foley 00:56

Thanks so much for having me. I'm excited to be here.

Gresham Harkless 00:59

Yes, absolutely. You're doing so many phenomenal things. So super excited to jump in and hear a little bit more on all the awesome things that you're doing. But of course, before we do that, I want to read a little bit more about Amy so you can hear about some of those awesome things.

And Amy started her entrepreneurial journey in 2011 when she left her corporate job to have more flexibility and time with her family and started a small virtual assistant business. The business evolved with the help of her co-founder, Michael Reynolds, into what is now known as Inbound Back Office, which provides back office support to marketing agencies. Amy has over 25 years of administrative experience in various industries, including manufacturing, real estate, accounting, marketing, SAS, and many more.

She has a BA in Business Administration and a Master's in Information Systems. When she's not running her business, she enjoys spending time with her family, running, reading, traveling, organizing any and everything, and optimizing her health. And Amy was a guest on our episode 665of our I AM CEO Podcast. So super excited to hear about all the awesome things she's been doing since then. And they have loads of great information as well too on their podcast.

So I'm sure we'll get away to try to subscribe and listen to all the awesome things. But what I love about hearing her journey and her growth for the organization is that the virtual assistant business that she had has grown into so much more than I think what she anticipated. So super excited to hear about that journey. Amy, are you ready to speak to the I AM CEO Community?

Amy Foley 02:25

I am. Let's do it.

This premium content is restricted to members of CBNation Library. Sign up HERE

The post IAM2074 – CEO Helps Agencies to Fulfill Their Client Work and Marketing Needs appeared first on I AM CEO Podcast.

SEO Mistakes to Avoid: How to Protect Your Website’s Online Presence

Tue, 16 Apr 2024 09:16:51 -0400

Is your website inadvertently playing a prank on its users and search engines? Even seemingly small missteps can damage your website’s online visibility and credibility. For anyone who wants their website to be taken seriously and wants to rank highly on Google, there are some common design and SEO mistakes to avoid.

Common Design Mistakes to Avoid

Let’s start by addressing design flaws that can send the wrong signals or hinder the user experience:

Slow Loading Time: Nobody wants to wait for a sluggish website. Optimize image sizes, use a fast web host, and minimize complex coding to give your visitors a smooth experience.
Confusing Navigation: Ensure your menus and site structure are clear and intuitive. Visitors should be able to find what they need quickly without getting lost in the process.
Mobile Unresponsiveness: With mobile searches dominating internet use, your website must adapt to different screens. Use responsive design to present an optimal experience across all devices.
Inconsistent Branding: Maintain a consistent color palette, logo, and voice throughout your site to build a strong brand identity for your website.

SEO Mistakes to Avoid

Beyond visual design, there are technical SEO pitfalls to navigate carefully:

Missing or Poor Keyword Usage: Conduct keyword research and strategically incorporate relevant keywords into your headings, body copy, and image descriptions. Remember, don’t stuff keywords unnaturally.
Neglecting Title Tags and Meta Descriptions: These are the snippets seen in search results. Craft compelling title tags and meta descriptions that entice clicks and accurately summarize your content.
Low-Quality Content: Offer genuine value and depth in your blog posts and pages. Thin content and keyword stuffing are penalized by search engines.
Broken Links and 404 Errors: Regularly check for and fix broken links, as they degrade the user experience and can harm your rankings.
Ignoring Image Optimization: Always name your image files descriptively and use alt text to tell search engines what your images are about.

Foolproof Your Website: Best Practices

To ensure you’re on a search-engine-friendly path, implement these positive practices:

Focus on a Great User Experience (UX): Put yourself in the shoes of your visitors. Is your site easy to navigate? Are pages well organized and free of clutter? Is the content valuable and engaging? Prioritizing UX has a direct impact on SEO: satisfied, engaged users spend longer on your site, reducing bounce rates and signaling relevance to search engines.
Build High-Quality Backlinks: Backlinks are like votes of confidence from other websites. Aim to earn backlinks from reputable sites within your niche. Quality far outweighs quantity here. This can be done through guest blogging, creating shareable resources, or offering valuable insights that others may want to reference.
Track Your Progress: Tools like Google Analytics and Search Console are your best friends. Monitor your website’s traffic, identify top-performing pages, see where your visitors are coming from, and uncover any technical SEO issues. This data is invaluable for guiding your content strategy and making informed optimizations.

So, those are a few common design and SEO mistakes to avoid and the best ways to foolproof your website. By doing so, you’ll set your website up for long-term online success. Remember, SEO is an ongoing journey.

Stay updated on best practices and user preferences to keep your website shining brightly in search results while providing a fantastic experience for your audience.

How Blue16 Media Can Help

Ready to see your website climb the search engine rankings? Let Blue16 Media transform your online presence with our tailored SEO and design solutions. Get in touch for a consultation.

The post SEO Mistakes to Avoid: How to Protect Your Website’s Online Presence appeared first on .

Founder Unveils the Secrets in Building Bridges Between Businesses and Marketing

Mon, 15 Apr 2024 10:10:35 -0400

In this episode, we have Behdad Jamshidi, founder of CJAM marketing.

Behdad shares his experience and expertise in strategic marketing and sheds light on common mistakes businesses make, like focusing on short-term plans without considering long-term strategy.

He also discusses the importance of a holistic approach to marketing that looks at the bigger picture. Jamshidi further explains the value of building resilience and embracing uncertainty as a business owner.

Website: www.cjammarketing.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Behdad Jamshidi Teaser 00:00

A lot of the times it's like someone comes for one thing and they're like, I just need SEO or I just need ads or I need like influence or marketing or just all these pieces. And when you dig into the business, you realize, hey, there's no bottle funnel strategy. There's no email marketing done.

No yeah, we send out some flows. Okay, then what do you do afterwards? Always send one newsletter out a month. There's no strategy on this. You're spending all this money on this top of funnel to bring people in and collect their emails, but you haven't even segmented it, probably not even targeting people properly.

Intro 00:23

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:52

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. And I have a very special guest on the show today. I have Behdad Jamshidi. Behdad, it's great to have you on the show.

Behdad Jamshidi 01:00

Thanks for having me. I'm excited to be here.

Gresham Harkless 01:02

Yeah, super excited to have you on. And of course, before we jumped into having a great interview, I want to read a little bit more about Behdad so you can hear about some of those awesome things.

And Behdad started CJAM marketing after realizing that most business owners don't know how to evaluate the value of a marketing agency or assess their own needs since every business is different. not only in their needs, but where they're at in their growth process. It isn't a one size fits all.

In the past four years, Behdad or B has met with and assess 710 plus marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches.

After pairing hundreds of businesses with the right partners, he's found his skillset lies in the matchmaking process featured in MarketWatch, Bloomberg, National Post and the Financial Post.

B's unique background in marketing, engineering, consulting, leadership, sales and strategy has allowed him to serve as a conduit between business owners and their marketing needs.

And I absolutely love the concept that B's been working on. It's really cool and being like the tender or the match. com for marketing and the business owners.

But one of the cool things I was listening to during this interview. you was how he actually built and grew everything. He had his full-time job, if I understand correctly, as he was growing. And I think a lot of times you don't see the behind-the-scenes on what it takes to really grow something and what that looks like.

So excited to hear about that even more excited to have you on. B, are you ready to speak to the I Am CEO community?

Behdad Jamshidi 02:25

I am let's do it.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post Founder Unveils the Secrets in Building Bridges Between Businesses and Marketing appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

Lawyer and Entrepreneur Shares the Importance of Legal Protection for Your Business

Mon, 15 Apr 2024 09:37:04 -0400

Starting a business is an exciting and fulfilling endeavor. However, amidst the thrill of building a company and achieving entrepreneurial success, it's crucial not to overlook the importance of legal protection.

In this episode, we will delve into the incredible journey of Amira Irfan, a business lawyer, blogger, and coach, as she shares how her personal experience shaped her passion for helping entrepreneurs legally protect their businesses.

We will explore the significance of legal guidance, the impact Amira has made through her work, and how you can safeguard your business using her expert advice.

Conclusion:
Amira Irfan's journey from witnessing her father's legal battle to becoming a trusted business lawyer exemplifies the significance of legal protection in entrepreneurship.

Through her expertise, Amira provides one-on-one guidance and easily accessible legal templates, empowering entrepreneurs to safeguard their businesses effectively.

As her work continues to impact thousands of entrepreneurs worldwide, Amira's message rings loud and clear – prioritizing legal protection is the foundation of a successful and resilient business.

Take the necessary steps today to protect your business and embark on your own entrepreneurial journey with confidence.

Website: aselfguru.com/press

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Amira Irfan Teaser 00:00

So that's why I really emphasize like having the importance of contracts in your business. And that's the kind of mistake my dad made and which really could have been easily prevented with proper legal guidance. And I just decided in that moment that I wanted to become not just any regular lawyer, but a business lawyer so that I could help others from suffering the same fate that we did as a family.

Intro 00:20

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:49

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. I have a very special guest back on the show today. I have Amira Irfan. Amira, excited to have you back on the show.

Amira Irfan 00:58

I'm so excited to be here. Thank you so much for having me.

Gresham Harkless 01:01

Yes, absolutely. And Amira is doing so many awesome things. So before we jumped into doing that and talking about that, I wanted to read a little bit more about Amira so you can hear about some of those awesome things that she's been working on.

Internationally renowned, Amira is the Business lawyer, blogger, and coach behind a self-guru and online company that has been featured around the world for helping entrepreneurs legally protect their businesses through its affordable legal templates and services.

Amira has had the honor of helping over 50, 000 entrepreneurs comply with laws and safeguard their businesses. Her work has been featured in 200 media outlets, such as Ticker News, Yahoo Finance, International Business Times, Legal Reader, authority magazine, thrive, and Global US Times now. CEO Blog Nation, and even the I Am CEO podcast and many, many more.

And the thing I absolutely love about Amira is we talked a lot around how making the transition of going from 1 to many is so powerful. So I love hearing her journey there. And I think we were talking a lot. During our previous episode around her transition, I think she had over a $70, 000 month before she was giving her nine to five.

So being able to build businesses, I think people think that journey happens at a flip of a script, but hearing her journey and how she's been able to build, it's been absolutely huge. So make sure you check out her previous episode, episode number 903 of our I Am CEO podcast. So Amira, you're doing phenomenal things.

Excited to have you back on the show. You're ready to speak to the I Am CEO community here.

Amira Irfan 02:25

Oh, I'm so excited. Definitely.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post Lawyer and Entrepreneur Shares the Importance of Legal Protection for Your Business appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

Innovator and Author Enhances Cognitive Function through Neuroplasticity

Mon, 08 Apr 2024 01:29:12 -0400

In a world driven by technological advancements and an ever-increasing emphasis on cognitive abilities, understanding how our brains function and finding ways to enhance our cognitive capabilities is crucial.

In this episode, we delve into the groundbreaking work of Barbara Arrowsmith-Young, an innovator in the field of neuro education, and explore the transformative power of neuroplasticity.

Barbara's journey into the world of neuroplasticity began with her own personal struggles. Born with significant learning difficulties, she embarked on a quest to find a solution that would address her unique challenges.

Guided by the belief instilled in her by her father – “If there's a problem and there's no solution, you have to go out and create that solution” – Barbara harnessed the power of neuroplasticity to not only improve her own cognitive functioning but also to help others facing similar difficulties.

Conclusion:
Barbara's work serves as a testament to the incredible potential of neuroplasticity. By harnessing the brain's ability to adapt and rewire itself, individuals facing learning difficulties, traumatic brain injuries, addiction, and cognitive decline can experience significant improvements in their cognitive functioning.

Through targeted interventions and a commitment to co-creation, Barbara and her team continue to pave the way for cognitive enhancement, offering hope and transforming lives.

Website: arrowsmith.ca

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Barbara Arrowsmith-Young Teaser 00:00

So then started working with some individuals with traumatic brain injury and seeing very similar changes. We do imaging research.

And yes, it is changing. And we see similar patterns. If you have a learning difficulty, or if you have acquired brain injury. There's a similar patterns of under-connectivity and hyper-connectivity. And as the individual goes through the program, those under-connected areas start to strengthen in their connectivity, which then frees up energy in the brain to become creative and function much more effectively.

Intro 00:31

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:59

Hello, hello, hello. This is Gresh from the I Am CEO podcast. I have a very special guest on the show today. I have Barbara Arrowsmith-Young. Barbara, excited to have you on the show.

Barbara Arrowsmith-Young 01:08

I'm thrilled to be here.

Gresham Harkless 01:09

Thank you. Yes, absolutely. I'm thrilled to have you as well too. You're doing phenomenal things.

And what I want to do is just read a little bit more about some of those phenomenal things. So you can hear a little bit more about Barbara.

An innovator and an author in the field of neuroeducation. Barbara's work utilizing the principles of neuroplasticity is used worldwide to enhance cognitive functioning.

Her vision is to put the Brain in the Education Equation. Her work began in 1978 is recognized as one of the first examples of the practical application of neuroplasticity to address learning difficulties. And its application has expanded to address those dealing with traumatic brain injury, addiction, cognitive decline with aging and those who want to enhance performance.

Her journey and work is documented in her bestselling book, The Woman Who Changed Her Brain and in her TEDx talk as the director of the Arrowsmith program. Barbara continues to engage in research, to understand how we can drive neuroplastic change in the brain to benefit learners of all ages.

Barbara excited to have you on the show. One of the things that I wanted to mention is that you have to have to have to listen to her TEDx talk and how powerful transformation is. I think so many times we can get stuck in. This is how our brains work. This is how our lives work. But I love more than anything else.

I think that your story is phenomenal and that you've been able to remind us of how important transformation and changes and how it's definitely possible. And I had to pull two quotes that you said your dad reminded you of, which is, if there's a problem and there's no solution, you have to go out and create that solution.

And another thing he said before you solve a problem, you have to understand its nature. So absolutely love all the awesome things you're doing. Barbara, are you ready to speak to the I Am CEO community?

Barbara Arrowsmith-Young 02:46

I am. I'm really pumped. I'm really charged to speak community. Thank you.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post Innovator and Author Enhances Cognitive Function through Neuroplasticity appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

CEO Helps in Scaling Small Businesses with Personalized Communication

Mon, 08 Apr 2024 01:06:15 -0400

It's easy for businesses to lose the personal touch that sets them apart. However, Richard Culberson, CEO of Moneypenny's North America operations, understands the importance of maintaining a human-centric approach by providing call answering, live chat, and bespoke intake services.

Moneypenny aims to be the reliable front door for small businesses, ensuring their customers feel connected and valued. In this blog post, we dive into Richard's insights and accomplishments, explore Moneypenny's unique client journey, and uncover the secret to their success.

Conclusion:
Richard Culberson's leadership at Moneypenny has transformed the company's approach to communication services for small businesses. By connecting on a personal level, tailoring their services, and embracing positivity and curiosity, Moneypenny has established itself as a trusted partner for businesses across the UK and the U.S.

As Richard continues to shape the organization and expand its offerings, Moneypenny remains dedicated to being the front door for businesses large and small.

Website: monypennny.com/us

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Richard Culberson Teaser 00:00

It takes you out of the clouds and start talking about what really their problems are. Versus the more esoteric. And here's a great idea. And let me tell what I could do for you. be able to say I know sometimes you used to answer the front door, like that's a real problem.

So that's where we try to connect and make sure that kind of used the analogy of we are the front door to small businesses, being able to say, we need to represent when a customer, when your customer walks in, it needs to feel like we're part of your business.

Intro 00:23

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I Am CEO Podcast.

Gresham Hakrless 00:52

Hello, hello, hello. This is Gresh from the I Am CEO podcast. I have a very special guest on the show today. I have Richard Culbertson. Richard, excited to have you on the show.

Richard Culberson 01:00

Excited to be here. Thanks for having me, Gresh. It's great to be here.

Gresham Hakrless 01:02

Yes, absolutely. You're doing so many phenomenal things. So of course, before we jumped into the interview, I want to read a little bit more about Richard, so you can hear about some of those awesome things.

And Richard is. CEO of Moneypenny's North America operations, where his role is to strengthen the organization's rapid growth in the U S and boosts its plans to grow the North American business, both organically and through acquisitions.

As the customer communications leader, Moneypenny supports businesses of all shapes and sizes across the UK and U S with call answering live chat and bespoke intake services. Moneypenny with over 1200 people is proud to have been part of the 100 best companies to work for. Be recognized as a great place to work and be recognized by Forbes advisor as best answering services in 2023.

Moneypenny's group includes award-winning companies, VoiceNation, NinjaNumber and AlphaPage. Richard is taking Moneypenny's North America to the next level in terms of expanding its contact centers, teams and continue to grow the business.

And I was listening to a snippet where he was interviewed in the Metro Atlanta CEO. I think, and I love that he talked about how important it is to have a human-centric business and how important that is to the extension of the work that they do, because they of course work with people and they have support people as well too.

And like I mentioned the awesome numbers of the number of people they have on their team, the number of people and how Pushing things forward.

But I read some numbers that they handle over 20 million calls, 21 for and chats for 21, 000 businesses, which is nothing to scoff at. And of course, we had group chief CEO, Joanna Swash on episode number nine one nine of our podcast. So super excited to have you on the show. Richard, are you ready to speak to the I Am CEO community?

Richard Culberson 02:42

No, that's great. It's a, that's a mouthful. Hope I can live up to half of it and give some information for the audience.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post CEO Helps in Scaling Small Businesses with Personalized Communication appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

Co-founder Infuses Drive to Health and Wellness

Mon, 01 Apr 2024 07:13:57 -0400

Jason Wrobel is the co-founder of Wellevatr and the co-host of the podcast This Might Get Uncomfortable. He’s the Amazon and Globe & Mail bestselling author of the Hay House cookbook and lifestyle guide, Eaternity. As the first-ever plant-based chef in history with a primetime television series, his groundbreaking show “How to Live to 100” on Cooking Channel and Food Network Canada taught millions of people worldwide how to prepare delicious, organic, healthy meals at home. Described as the love child of Jim Carrey and Alton Brown, he infuses his live speaking events, videos and digital teachings with a relentless drive to grow and a lighthearted, joyful approach to health and wellness.

CEO Hack: (i) Being organized and task management- Airtable and TickTick (ii) Time blocking using a Pomodoro timer
CEO Nugget: Having a mentor in my life
CEO Defined: Being the shepherd for the unseen dreams, visions and future of humanity

Website: https://www.jasonwrobel.com/

https://www.wellevatr.com/

Podcast: http://podcast.wellevatr.com
Instagram: https://www.instagram.com/wellevatr

Full Interview:

The post Co-founder Infuses Drive to Health and Wellness appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

CEO Shares Her Inspirational Journey from Healthcare Executive to CEO Coach

Mon, 01 Apr 2024 07:07:30 -0400

To some people, success often comes after countless challenges and obstacles. One individual who personifies resilience and determination is Rebecca Pearce, a former healthcare executive turned CEO coach.

In this episode, we dive into Rebecca's inspiring journey, her personal growth, and her mission to help business owners and CEOs redefine their paths to success.

Rebecca's journey began as a healthcare executive, working for renowned insurance companies. Her career took a dramatic turn when she was appointed as the CEO of the Maryland Health Benefits Exchange, back when Obamacare exchanges were just emerging. With no staff, no office, and no solid plan in place, Rebecca embarked on a mission to implement a groundbreaking system.

Conclusion:
Rebecca Pearce's journey from healthcare executive to CEO coach serves as a testament to the power of resilience and self-discovery. Her personal experiences and triumphs have fueled her mission to help business owners and CEOs unlock their full potential. Through coaching and consulting services, she guides her clients towards growth, success, and ultimately, the ability to change the world. If you're ready to embark on a transformative journey, Rebecca Pearce and her team at Extend Coaching and Consulting are ready to help you along the way.

For two years, Rebecca poured her heart and soul into her work, believing in the positive impact it would have on people's lives. However, despite her dedication, the system experienced setbacks and faced criticism. Eventually, Rebecca lost her job publicly, causing a tremendous blow to her identity and self-esteem.

Website: extendcoach.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Rebecca Pearce Teaser 00:00

You can't come in and think, I got this, I got this licked. You need to understand you need to be ready to look in the mirror. You need to be ready to have a conversation with yourself about what you can change. And if you're in that spot, that's when coaching works.

It's almost impossible to move somebody who's not ready to change.

Intro 00:18

This is the I Am CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Greg from the I am CEO podcast. I have a very special guest on the show today. I have Rebecca Pierce, Becca.

Rebecca Pearce 00:54

It's great to have you on the show. So good to be here. Thank you.

Gresham Harkless 00:57

Yes, absolutely. Super excited to have you on and hear about all the awesome things that you're doing.

And of course, before we do that, I want to read a little bit more about Becca. So you hear about some of those awesome things. So Becca was a strong-willed healthcare executive for the majority of her career. She worked at several well-known insurance companies before being appointed by Governor O'Malley to be the CEO of the Maryland Health Benefits Exchange.

She served the state for two years before returning to the corporate world as VP within a hospital system. In 2015, after surviving and recovering from a brain tumor, she left the world behind to find That left the world behind to find a personal executive coaching firm. She and her coaches specialize in working with business owners and CEOs who are used to challenging the status quo, but are currently stuck and need help elevating their focus so that they can ultimately change the world.

And I think in life, we go through things and things don't always go according to plan, but what I really love about Becca is that, she just gives us a reminder of how we can all ultimately. Where we are in life. And I was watching this video and she talked about us going on the success train.

And we often find that, especially in this area, we're going to the next thing, that thing after that. But I think there's so much power and understanding that you can make a change. You can pivot and do some really awesome things. And one of the quotes she gave was her favorite quote, I think was one of the favorite quotes at least was she can fall down seven times, but you get up the eighth time.

So Becca excited to have you on the show. Love everything you're doing. Are you ready to speak to the I Am CEO community?

Rebecca Pearce 02:22

I am. Thank you for having me.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post CEO Shares Her Inspirational Journey from Healthcare Executive to CEO Coach appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

Life Coach Shares About Overcoming Adversity and Empowering Others

Mon, 01 Apr 2024 06:56:30 -0400

In life, we often face challenges and obstacles that test our strength and resilience. It is during these moments that we have the opportunity to rise above and inspire others with our stories.

In this episode, Tamieka Smith, founder and creative director of Word Smith Enterprises, is a true example of someone who has overcome adversity and has dedicated her life to empowering dreamers to become doers.

We will delve into Tamieka's incredible journey, her impact on the community, and the lessons we can learn from her experiences.

Tamieka's work extends beyond writing. She is a certified life coach, transformational speaker, blogger, podcaster, and self-publishing consultant. Through Word Smith Enterprises, Tamieka empowers individuals to embrace their potential, offering them life coaching strategies, confidence-building techniques, and guidance in self-publishing.

Her emphasis on community and the importance of having a support system is a testament to the fact that we achieve our best when we lift each other up.

Conclusion:
Tamieka Smith's journey from adversity to empowerment serves as an inspiration to us all. Her dedication to helping others embrace their potential, rise above challenges, and reclaim their power is truly commendable.

We can all learn from her resilience, courage, and unwavering belief in the power of storytelling. Let us strive to make a difference in the world, just as Tamieka has, by embracing our own stories and empowering others to do the same.

Website: tamiekasmith.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Tamieka Smith Teaser 00:00

And when it comes to whether it's telling a story of being confident even when it comes to life coaching, just helping them to know that they can do it. Because so many of us are just running this race of life and not having the community because we run best in community to help push them along the way.

Intro 00:24

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:52

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. And I have a very special guest back on the show today. I have Tamika Smith. Tamika. It's great to have you on the show.

Tamieka Smith 01:01

Thanks so much for having me on the show again,

Gresham Harkless 01:03

Gresh. Yeah, absolutely. You're doing so many phenomenal things. I know you have a phenomenal story. So super excited to get more into that. See all the awesome things you've been working on. But of course, before we do that, I want to read a little bit more about Tamieka so you can hear about some of those awesome things that she's working on.

And Tamieka it is the creative director and founder of Word Smith Enterprises, who empowers dreamers to become doers of the world while unapologetically allowing their light to shine in a dark world as a four-time author, certified goal life goal, success, life coach, transformational speaker, blogger, podcaster, self-publishing consultant and talent.

Acquisition professional. She is a servant leader at heart, compelled to do more than survive. Tamika began her process of thriving after leaving an abusive relationship in 2010 with her children, one in pull-ups and one in diapers at the time. It's not how you start, but it's how you finish. And as an English major, I've always marveled at how powerful words and writing.

And I absolutely love that. I think that is part of what Tamieka is all about. So I love that. First of all, she embodies it in the books that she helps and writes about, but also in. Helping other people to see and reclaim that power, very inspirational change agent testimony of the power of how telling your story, not only I think, freeze you, but it also, I think, freeze other people because it gives them permission to be themselves.

And as I mentioned, she was a former guest on episode number 205 of our podcast. So Tamieka excited again to have you on the show. You're ready to speak to the I Am CEO community?

Tamieka Smith 02:32

I am so ready and it's always a pleasure. Thanks again.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post Life Coach Shares About Overcoming Adversity and Empowering Others appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

Chief Marketing Officer Unlocks Business Success Through Strategic Marketing

Mon, 25 Mar 2024 06:58:03 -0400

Effective marketing strategies play a vital role in driving growth and success. To gain insight into the world of strategic marketing, we had the privilege of speaking with Seth Avergon, an industry expert with over 25 years of experience.

Seth is the founder of Avergon Marketing Group and a highly sought-after fractional Chief Marketing Officer (CMO) who has helped numerous companies elevate their marketing efforts. In this interview, Seth shares his valuable business insights, the importance of strategy, and how his unique approach sets him apart.

Finding innovative ways to carve a niche in the market can be a challenging task for businesses of all sizes. CEOs, entrepreneurs, and founders often seek inspiration and guidance from seasoned experts who can provide actionable strategies.

One such expert is Seth Avergon, a marketing extraordinaire with a wealth of experience spanning multiple industries. In our conversation with Seth, we dive deep into his journey as a business leader, his philosophy on strategic marketing, and the key lessons he has learned along the way.

Conclusion:

Seth's journey as a fractional CMO and his ability to seamlessly integrate strategy and tactics set him apart in the industry. By immersing himself in his clients' organizations and understanding their unique needs, Seth delivers results that drive business growth.

Through logic tree planning and a genuine desire to listen and understand, Seth helps his clients unlock their true potential. His holistic approach to marketing ensures that every decision is rooted in strategy, creating a solid foundation for sustained success.

Website: www.avergonmarketing.com

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.

Full Interview:

Transcription:

The full transcription is only available to CBNation Library Members. Sign up today!

Seth Avergon Teaser 00:00

I can bring into my clients experience and strategies and campaigns from other industries that I think might work in their space.

So they get they get the benefit of, I play like a member of staff. And I'm bringing in a whole lot of outside experience and understanding the dynamics of other spaces that could potentially impact them positively.

Intro 00:18

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I Am CEO Podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast. I have a very special guest on the show today as Seth Avergon. Seth, excited to have you on the show.

Seth Avergon 00:55

Great to be here. I'm excited as well.

Gresham Harkless 00:56

Yes, absolutely. So you're doing so many phenomenal things. And of course, before we jumped into the interview, I went to read a little bit more about Seth so you can find about all the awesome things that he's doing.

Seth has over 25 years of experience and has held key positions at Citizen. Denso Automotive, Rain Bird, World Tableware, and RSI Home Products. His enthusiasm, leadership, and creativity have been the driving force behind dozens of successful product launches and marketing campaigns.

Seth is an acknowledged expert in both B2B and B2C marketing strategy and is the recipient of numerous professional accolades, including a Trailblazer Award. He's a sought after speaker and editorial. Source on brand and business strategy.

Seth holds a bachelor's degree in psychology from the University of Southern California and a master's degree in international studies from George Washington University with specializations in international business and international law.

And like I said, Seth is a tremendous wealth of knowledge. He has over 10 plus years in the marketing industry and is We were even talking about a little bit before, like you may or may not know that Seth is someone that is a lifelong martial artist. And I was talking about how I only spent a week in martial artists, but just, I love even talking a little bit offline, how it has helped him out in business and all the powerful things you get from knowing so much.

Seth, excited to have you on the show. Excited even more to hear about all the awesome things you're doing. Are you ready to speak to the I Am CEO community?

Seth Avergon 02:22

I am thrilled to speak to the community. I'd love it.

This content is only for CBNation Library Members. Sign up for or sign in to your account library. Access the library here.

The post Chief Marketing Officer Unlocks Business Success Through Strategic Marketing appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

Navigating the New Era: Transitioning from Google Business Websites with Grace and Strategy

Wed, 20 Mar 2024 16:48:17 -0400

In the ever-evolving digital landscape, change is the only constant. The recent announcement from Google about the shutdown of Google Business Profiles’ websites marks a significant shift, impacting over 20 million websites. By March 5, 2024, these digital storefronts will transition away from their current form, leaving businesses to chart a new course online. While change can be daunting, it’s also ripe with opportunity – a chance to rejuvenate, to amplify your online presence, and forge deeper connections with your audience.

Here’s What’s Happening

Google has decided to turn the page on its Google Business Profiles’ website feature. This means that businesses which utilized this feature for their websites need to make a strategic pivot. After March 5, 2024, the customer-directed sites will no longer be accessible, and any attempt to visit these sites will direct customers to the business’s profile on Google till June 10, 2024.

However, every cloud has a silver lining. This transition is your moment to shine, to re-evaluate your digital presence, and to ensure your website continues to be a beacon for your brand and a hub for your community.

In terms of obtaining a new website, several tools and platforms facilitate website creation. Options include popular site builders such as Wix, Squarespace, GoDaddy, Google Sites, Shopify, Durable, Weebly, Strikingly, CEO Web Shop, B16.co, and WordPress.

Blue16: Your Partner in Digital Transition and Transformation

At Blue16, we understand that your website is more than just a URL; it’s a digital handshake, a welcome mat to your online home, and a crucial tool in your marketing arsenal. We believe in empowering entrepreneurs and businesses through thoughtful, innovative digital strategies and personalized, high-quality services. With the Google Business Profiles’ websites phase-out, you may be contemplating your next steps. We’re here to navigate this transition alongside you, making it not just seamless but truly transformative.

How We Help:

Personalized Website Creation – Your vision, mission, and brand identity are unique. Our dedicated team at Blue16 crafts custom, responsive websites that not only reflect your brand’s essence but also engage and convert visitors. We specialize in creating digital experiences that tell your story, connect with your audience, and achieve your business goals.
SEO Mastery – With the migration from a Google Business Profile website, maintaining or enhancing your search visibility is paramount. Our SEO strategies are tailored to boost your online presence, ensuring your site ranks prominently and attracts targeted traffic.
Digital Marketing Dynamo – Transitioning your website is the perfect time to revamp your digital marketing strategy. From social media marketing to content creation, we have the expertise to amplify your voice across all channels.
Community at the Heart – At Blue16 Media, you’re more than a client; you’re family. We celebrate entrepreneurship and are committed to fostering a supportive, thriving community. Our approach isn’t just about websites; it’s about building relationships and empowering businesses to thrive in the digital age.
Ongoing Website Support, Maintenance and Education – The digital world is always shifting. Our team provides continual support and insights, keeping you informed and prepared for whatever comes next.

Embrace Change with Confidence

Transition periods can feel like standing at the crossroads, but with Blue16 by your side, you’re not just poised for change; you’re ready to redefine what’s possible for your business online. We invite you to join us and countless other entrepreneurs and business owners who’ve trusted us to journey with them into exciting new digital territories.

Change is an opportunity — let’s seize it together and craft a digital presence that leaves a lasting impression. Your next chapter in online excellence starts now.

With warmth and empowerment,

Your Blue 16 Media Family

Change is never a solo journey. If you’re ready to turn this pivotal moment into a stepping stone for success, reach out. We’re here to bring your new digital home to life, every step of the way.

The post Navigating the New Era: Transitioning from Google Business Websites with Grace and Strategy appeared first on .

Spring Clean Your Website: Spring SEO and Maintenance Tips for a Fresh Start

Fri, 01 Mar 2024 09:16:05 -0500

The birds are singing, the flowers are blooming, and it’s time for spring cleaning! But don’t just think about your house; your website needs some tidying up too. Think of this work as spring SEO to help your website shine brightly online. A fresh and clean website is like giving your online home a makeover, which makes it more inviting to visitors and easier for search engines like Google to understand.

Why Spring SEO Matters

Just like a messy room can be hard to find things in, a cluttered website can make it hard for Google to find and show your pages. Imagine Google as a visitor trying to explore your website. If it encounters outdated information, broken links, or confusing navigation, it might get lost. Spring SEO is all about clearing out the old stuff and making your website look its best.

It also makes your website easier for people to use and understand when they visit. By decluttering and organizing your website, you help both search engines and real human visitors have a positive experience. This can help you rank higher in search results, so more people can find you online!

Spring SEO Tips for Your Website

Ready to give your website a spring refresh? Here are some easy website SEO tips to follow:

Check for Clutter: Look for old, outdated pages or blog posts that aren’t helpful anymore. Delete them or update them with fresh information. Just like you wouldn’t keep old clothes you don’t wear anymore, don’t keep old content!
Fix Broken Links: Imagine trying to go to a room in your house and the door is locked! Broken links are like locked doors on your website—they stop visitors from going where they want. Use a free online tool to find broken links and fix them.
Optimize Your Images: Big images on your website can take a long time for your site to load. Think of those big images as heavy items taking up too much space. Resize and compress those images so your website loads faster. A quick website is important for happy visitors and better search rankings.
Refresh Your Words: Take a look at the words on your website. Do they still accurately describe your business or products? Update any outdated information and make sure you’re using keywords people might type into search engines when looking for things you offer.
Boost Your Site’s Speed: A slow-loading website is like a car stuck in traffic—it’s frustrating for everyone! Check your website’s speed with a free tool like Google PageSpeed Insights, and take steps to fix issues that might be slowing things down. A faster website makes everyone happy.

Bonus Tip: Once you’ve done a good spring cleaning, keep your momentum going! Set a reminder to do a quick SEO checkup on your website every few months. This will help it stay healthy and strong.

With a little spring SEO, your website will bounce back to life and be ready for the wonderful season ahead. These simple website SEO tips can make a big difference. So, grab your cleaning supplies (or your computer!) and get to work.

How Blue16 Media Can Help

Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.

Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.

For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the contact form on our website.

The post Spring Clean Your Website: Spring SEO and Maintenance Tips for a Fresh Start appeared first on .

Strengthening Email Security: Google and Yahoo’s New Email Authentication Requirements

Wed, 21 Feb 2024 08:53:29 -0500

As part of their ongoing commitment to ensuring user security and improving deliverability, Google and Yahoo have announced the implementation of new email authentication requirements for all email senders. These important changes will come into effect in February 2024 and are set to reshape how spam and fraudulent emails are dealt with, creating a safer email environment for everyone.

Both giants are stacking up their defenses against fraudulent messages like scams and phishing attempts, which have seen an increased prevalence in recent years. The heart of this initiative is the dismissal of any emails sent from unauthenticated email addresses, preventing them from reaching users’ inboxes. While these changes may initially seem ambiguous or technical, their effects can be significantly beneficial to the daily internet user.

Enhancing Email Deliverability

The primary goal of these new authentication requirements is to enhance email deliverability. By making these improvements and adjustments, Google and Yahoo are ensuring that only authenticated, legitimate emails make their way into your inbox. As a result, users can feel safer and more secure, knowing the emails they receive are being rigorously checked for their authenticity.

Protecting Against Spam and Fraudulent Emails

These changes combine to form a powerful defense against spam and other types of fraudulent emails. Scams and phishing attempts, for instance, often originate from unauthenticated sources. By proactively blocking these sources, there is a massive reduction in instances of such attacks reaching users’ inboxes. The changes hope not only to protect users’ personal data but also to create an environment where these types of activities find it increasingly hard to operate.

A Call to Email Senders

For all email senders, these changes mean that you must ensure that your emails are being sent from authenticated email addresses. Making sure to check your records and ensure they are set up are important. This due diligence will aid in your emails reaching your recipients without any issues and will also contribute to the communal fight against spam and fraudulent messaging.

There are 3 DNS Records you will want to check to make sure you have good email delivery. These are:

Reverse DNS (PTR)
SPF (Sender Policy Framework)
DKIM (DomainKeys Identified Mail)

While it will affect mass emails or email newsletters, remember that all emails you send are affected by these records. So it will help to make sure that they are set up correctly.

Making Sense of Email Authentication: The Trio of Trust

Setting up your business’s email might sound as intricate as a sushi chef’s knife skills, but don’t you worry—here’s a friendly breakdown of those techie terms so you can wield your marketing tools with just as much precision. At Blue 16, we’re about more than just strategies; we’re about empowering you to shine in the vast digital marketplace. Let’s lift the hood on these email essentials that are your armor in the battle against spam and scam.

Reverse DNS (PTR)
Imagine you’re at a carnival, and you’ve just won a giant teddy bear. But before you can take it home, the person at the booth double-checks your game ticket—that’s kind of what Reverse DNS (or PTR records) is all about. It’s like a backstage pass for your emails. When you send out an email, the internet checks the ticket (your IP address) to make sure it matches the name listed on the ‘guest list’ (your domain). If things don’t match up, it’s like someone trying to enter with a ‘suspect’ ticket—your email might get booted to the spam folder. And we certainly don’t want that, do we?

SPF (Sender Policy Framework)
Next up, the SPF record—your very own digital bouncer. This record lists all the mail servers that are allowed to send emails on behalf of your domain. Every time an email is sent, the SPF record tells the receiving server, “Hey, I know them, they’re cool—let ’em in!” No SPF? That’s like throwing a party without anyone to check the invites. You might get party crashers (spammers) pretending to be you. SPF keeps the riff-raff out, maintaining your good name and ensuring your emails get to mingle in the inboxes they’re meant for.

DKIM (DomainKeys Identified Mail)
Finally, let’s talk DKIM—think of it as the wax seal on the envelope of yesteryear. It gives your emails a unique digital signature that’s verified along the way. When your email is sent, it’s as if it’s sealed with your personal stamp. The receiving server checks the seal to make sure it’s authentic and hasn’t been tampered with. If the seal checks out, your email is welcomed with a VIP status. If not, it’s flagged. A solid DKIM record says, “This email is 100% the real deal,” upholding your reputation and delivery success.

Each of these records—PTR, SPF, and DKIM—work harmoniously to ensure your emails reach their destination safely and securely. At Blue 16, we roll out the technological red carpet so that your business’s emails are given the star treatment they deserve.

For help in checking your email authentication, remember that we are here to assist you. Do not hesitate to reach out if you need additional information or support. Our team is more than happy to clarify these requirements and help ensure your email delivery remains unaffected. You’re not alone in navigating these changes – we’ve got your back!

The post Strengthening Email Security: Google and Yahoo’s New Email Authentication Requirements appeared first on .

How to Grow Your Online Presence: Nurturing Digital Love for Your Business in February

Thu, 01 Feb 2024 09:16:20 -0500

February is not just the month of love for couples; it’s a perfect time for businesses in Alexandria, Virginia, to foster a digital love affair with their audience. Creating a strong online presence is crucial and in this blog post we discuss how to grow your online presence with innovative strategies while infusing a touch of love into your online campaigns.

5 Tips on How to Grow Your Online Presence

Here are five tips on how to grow your online presence:

Crafting Engaging Social Media Content

At the heart of any successful online presence is an engaged social media content. In February, leverage the theme of love to connect with your audience emotionally. Share behind-the-scenes glimpses of your business, run themed contests, or create visually appealing graphics that resonate with the romantic spirit of the month. By humanising your brand and sparking genuine conversations, you lay the foundation for a lasting digital connection.

Heartfelt Email Marketing

Craft personalised and heartfelt messages that go beyond promotional content. Share stories, express gratitude, and offer exclusive promotions as a token of appreciation. An authentic and personalised approach to email marketing not only strengthens your relationship with existing customers but also enhances the chances of attracting new ones.

Embrace Video Marketing

Incorporate videos into your online strategy to convey your brand’s personality effectively. Whether it’s a short behind-the-scenes clip, a testimonial from a satisfied customer, or a creative product showcase, videos provide a dynamic way to connect with your audience. Utilise live streaming on platforms like Instagram or Facebook to engage in real-time conversations and showcase the human side of your business.

Leverage User-Generated Content

Encourage your audience to become active participants in your brand’s narrative. Ask for and showcase user-generated content that reflects their experiences with your products or services. User testimonials, reviews, and shared content not only build trust but also create a sense of community around your brand. This sense of belonging fosters a deeper connection, making your online presence more authentic and lovable.

Harness the Power of Influencer Collaborations

Influencers can play a pivotal role in amplifying your brand’s presence. Identify influencers in your industry or locality whose values align with your brand. Collaborate with them to create authentic content that resonates with their followers. Influencers can bring a fresh perspective and introduce your brand to a broader audience. It boosts your credibility and injects a dose of authenticity into your online presence. Choose influencers who genuinely connect with your brand, and let their endorsements become a catalyst for building trust and fostering digital love.

Remember that the landscape of digital marketing is as dynamic as love itself. Embrace creativity, engage authentically, and explore diverse strategies to make your brand’s digital presence truly lovable. With engaging social media content, heartfelt emails, captivating videos, user-generated content, and strategic influencer collaborations, you’ll not only grow your online presence but also create a lasting bond with your audience.

Here’s to a month of digital love and flourishing connections!

How Blue16 Media Can Help

Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.

Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.

For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the contact form on our website.

The post How to Grow Your Online Presence: Nurturing Digital Love for Your Business in February appeared first on .

Top Digital Marketing Trends to Boost Your Business in 2024

Mon, 01 Jan 2024 09:16:08 -0500

In the fast-evolving realm of digital marketing, staying ahead of the curve is crucial for businesses seeking sustained growth. As we step into 2024, it’s imperative for enterprises in Northern Virginia to harness the power of the latest trends and strategies. This blog post explores the top digital marketing trends that can propel your business to new heights in 2024 and beyond.

5 Top Digital Marketing Trends in 2024

Here are the five top digital marketing trends that can boost your business in 2024:

Domination of Video Content

Video content continues to dominate the digital landscape, and its significance is only set to increase in 2024. Consumers are increasingly drawn to visual storytelling, making platforms like YouTube, Instagram, and TikTok indispensable for marketers. To stay relevant, businesses should invest in creating compelling video content that resonates with their target audience. Consider incorporating live videos, interactive content, and behind-the-scenes glimpses to enhance engagement.

The Rise of Voice Search

Voice search has become an integral part of how consumers seek information online. With the proliferation of smart speakers and voice-activated assistants, optimizing your digital content for voice search is non-negotiable. Focus on natural language in your website’s content and leverage long-tail keywords that mirror conversational queries. Local businesses in Northern Virginia can particularly benefit from voice search optimization by tailoring content to address specific local queries.

Use of Artificial Intelligence in Digital Marketing Campaigns

Artificial intelligence (AI) is no longer a futuristic concept; it’s a present reality reshaping digital marketing. In 2024, businesses can leverage AI for personalized customer experiences, predictive analytics, and automated decision-making. Implementing AI-driven chatbots on websites can enhance customer support, while machine learning algorithms can analyze vast datasets to uncover valuable insights. In the local business landscape of Northern Virginia, AI can be a game-changer, helping companies deliver tailored messages to their audience.

Influencer Marketing Evolution

Influencer marketing continues to be a potent tool for reaching a targeted audience. However, in 2024, it’s evolving beyond just celebrity endorsements. Micro-influencers, individuals with smaller but highly engaged followings, are gaining prominence. Collaborating with local influencers in Northern Virginia can add an authentic touch to your brand’s image. Consumers often trust recommendations from influencers within their community, making it an effective strategy for localized marketing.

Social Commerce Integration

The intersection of social media and e-commerce, known as social commerce, is reshaping how consumers discover and purchase products. Platforms like Instagram and Facebook are integrating shopping features, allowing users to seamlessly transition from browsing to buying. For businesses in Northern Virginia, this trend presents an opportunity to showcase products directly to local consumers. Crafting compelling product descriptions, leveraging user-generated content, and implementing seamless checkout processes are essential for success in social commerce.

In conclusion, as we navigate the digital landscape of 2024, businesses in Northern Virginia must embrace these top digital marketing trends to stay competitive. Video content, voice search optimization, AI integration, influencer marketing, and social commerce are key strategies that can elevate your brand and engage your target audience effectively. By staying informed and adapting to these trends, your business can not only survive but thrive in the ever-evolving digital marketing landscape.

How Blue16 Media Can Help

Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.

Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.

For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the contact form on our website.

The post Top Digital Marketing Trends to Boost Your Business in 2024 appeared first on .

Key Digital Marketing Trends and Lessons Learned in 2023, and Predictions for 2024

Fri, 01 Dec 2023 09:16:35 -0500

As we step into a new year, it’s crucial for digital marketers to reflect on the key digital marketing trends and lessons learned in 2023. The digital landscape is ever-evolving, and staying ahead of the curve is vital for businesses seeking to make their mark. In this blog post, we’ll take a retrospective look at the significant digital marketing trends and developments that emerged in the past year, how they influenced consumer behavior, search engine algorithms, and social media platforms, and provide valuable insights into lessons learned from both successful and not-so-successful campaigns. Furthermore, we’ll offer predictions for how these trends might evolve in the upcoming year and share tips on how businesses can adapt and thrive in this dynamic environment.

Key Digital Marketing Trends in 2023

Here are a few key digital marketing trends in 2023:

AI-Powered Personalization

In 2023, AI-powered personalization became a game-changer. As consumers demanded more personalized experiences, businesses leveraged AI algorithms to tailor content and product recommendations, resulting in higher engagement and conversion rates.

Voice Search Optimization

Voice search continued to gain prominence. Optimizing content for voice search is no longer optional but a necessity. This trend emphasized the need for conversational and long-tail keyword strategies.

Video Dominance

Video content reigned supreme across social media platforms. Marketers found that short-form videos, live streaming, and interactive video elements helped captivate audiences and drive brand awareness.

Sustainability and Ethical Marketing

Consumers increasingly supported businesses that demonstrated a commitment to sustainability and ethical practices. Brands that adopted eco-friendly approaches and communicated their values effectively saw positive impacts on their reputation and bottom line.

NFTs and Metaverse Engagement

The rise of NFTs and the metaverse created new opportunities for digital marketing. Brands explored virtual spaces and offered unique digital assets to engage with their audience.

Lessons Learned

Here are a few lessons learned in 2023:

Data Privacy Matters

High-profile data breaches and concerns about online privacy underscored the importance of respecting consumer data. Transparency and stringent data protection measures are crucial for maintaining trust.

Adaptability is Key

Being agile and quick to adapt to changing trends is essential. The ability to pivot marketing strategies rapidly in response to unforeseen events or shifts in consumer behavior can be a competitive advantage.

Content Quality Over Quantity

It’s not just about producing more content but creating high-quality, valuable content. Providing solutions, educating, and entertaining your audience is more important than simply churning out posts.

Social Responsibility and Authenticity

Brands need to authentically align with social issues and demonstrate genuine care. Consumers can spot insincere virtue signaling, so authenticity is non-negotiable.

Analytics and Data-Driven Decisions

Relying on data for decision-making is no longer optional. Understanding what works and what doesn’t is critical to improving digital marketing strategies.

Predictions for 2024

Looking ahead, we anticipate the following trends:

AR and VR Integration

Augmented reality (AR) and virtual reality (VR) will become more integrated into marketing campaigns, offering immersive and interactive experiences.

Sustainable Marketing

Sustainability will remain a central theme, with consumers rewarding eco-friendly practices.

Voice Commerce

Voice-activated shopping will continue to grow, requiring marketers to optimize for voice search and provide seamless purchasing experiences.

Micro-Moments

Capturing consumer attention in brief “micro-moments” will be a focus, demanding concise and engaging content.

Reflecting on the key digital marketing trends and lessons learned in 2023 is essential for businesses looking to thrive in an ever-changing digital landscape. AI-powered personalization, voice search optimization, video dominance, sustainability, and metaverse engagement were at the forefront of marketing strategies. Valuable lessons in data privacy, adaptability, content quality, social responsibility, and data-driven decisions were learned.

As we move forward into 2024, the digital marketing world is poised for further transformation. Integrating AR and VR, embracing sustainable practices, and optimizing for voice commerce and micro-moments will be the keys to success. Businesses that remain agile, authentic, and data-driven will undoubtedly stay ahead of the curve and make their mark in the digital sphere.

How Blue16 Media Can Help

Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.

Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.

For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the contact form on our website.

The post Key Digital Marketing Trends and Lessons Learned in 2023, and Predictions for 2024 appeared first on .

Chat#111 – The Power of Putting Customers First [SPONSORED POST]

Mon, 20 Nov 2023 17:32:38 -0500

Gresham W. Harkless Jr. sits down with Jasmine Price of M & D Cleaning Services at Intelligent Office in Alexandria Virginia.

M&D Cleaning Service Provides top-notch commercial and janitorial services to businesses of all sizes. They specialize in creating pristine and hygienic environments that enhance productivity and leave a lasting impression.

Jasmine Price, born and raised in Northern Virginia, is the founder of a family-owned business established in 2014. The company was built upon a simple idea – the desire to assist people with cleaning and organization. Jasmine's passion for cleaning has flourished over the five years the business has been operating.

Throughout this time, Jasmine and her dedicated team have had the pleasure of working with and getting to know the most amazing customers in the DMV. The mission plan for Jasmine's business is centered around providing exceptional customer service. While acknowledging that they may not be perfect and could miss a few things, the commitment is to approach each space with the best customer service and a willingness to do whatever is necessary to get the job done.

Timestamps

Intelligent Office of Alexandria offers 23 private offices and three meeting rooms, two of which can be configured in many ways to meet your meeting or training needs.

Relevant Links:

Intelligent Office of Alexandria – https://www.intelligentoffice.com/virginia/alexandria
M&D Cleaning Services – https://manddcleaningservice.com/
DMV Resources – https://dmvceo.com/resources
BNI Chapter – https://dmvceo.com/resources/#franchisenetworking

Additional Resources:

Download our FREE CEO Hacks Guide and subscribe to our newsletter to help you be more effective and efficient – https://cbnation.co/newsletter/
Check out more CEO Hacks that help you be more effective and efficient – https://ceohack.co/
Freshdesk (An online cloud-based customer service software providing helpdesk support with all smart automations to get things done faster. – https://ceohack.co/refer/freshdesk

About Intelligent Office Alexandria

Discover the ideal workspace solutions with Intelligent Office Alexandria! Whether you're in need of a virtual receptionist, private office space, or a flexible conference room for hourly rental, our experienced and dedicated staff is here to help you achieve your business goals.

Intelligent Office of Alexandria boasts 23 private offices and three meeting rooms, two of which are customizable to suit various meeting or training requirements. Located in a Class A building, our facility offers complimentary surface parking, access to an on-site fitness center, high-speed internet, and more!

Explore our range of services, including:

Virtual Reception Services
Business Address
Mail Services
Arranged Access to Our Other Washington D.C. Intelligent Office Locations
Private Office Space for 1–5 People
Conference Room Rentals
Ongoing Professional Development Seminars
Elevate your business presence and functionality with Intelligent Office Alexandria – where your success is our priority!

This is a sponsored post.

The post Chat#111 – The Power of Putting Customers First [SPONSORED POST] appeared first on CEO Chat.

IAM1909 – CEO Leads Healthcare Innovations

Sun, 05 Nov 2023 22:31:32 -0500

Why it was selected for “CBNation Architects”:
In this episode of IAMCEO podcast, Gerry Miller, CEO of Cloudticity, discusses his extensive experience in the technology industry and how he leads healthcare innovations at Cloudticity.
Gerry Miller is a serial entrepreneur and healthcare fanatic with over 30 years in the technology sector. He has held multiple executive roles, including COO at ePrize, CTO at Microsoft's US Central Region, and Global Business Unit Leader at Microsoft overseeing General Motors. Gerry currently holds all five AWS certifications.
Cloudticity is a company that strives to revolutionize healthcare utilizing cloud technologies, enabling improved clinical outcomes, operational efficiency, and

Listen to the full podcast. This is Originally posted here.

16 Entrepreneurs Share Their Favorite CEO Hack/Resource That Makes Them Successful

Sun, 05 Nov 2023 12:16:51 -0500

As an entrepreneur, you have that gadget, habit, app, or book that makes your work easier, and motivates you to do more and that’s what we refer to as a CEO Hack. It helps you achieve maximum productivity and stick to your goals regardless of the hurdles you face as an entrepreneur. For instance, it […]

11 Entrepreneurs Share How They Incorporate Innovation Within Their Organization

Fri, 03 Nov 2023 12:16:29 -0400

Innovation lies at the heart of organizational growth and sustainability, playing a pivotal role in shaping a company's competitive edge in today's dynamic business landscape. Incorporating innovation within an organization demands a holistic approach that embraces creativity, technology, and a culture of continuous improvement. By fostering an environment that encourages curiosity and risk-taking, organizations can effectively nurture a mindset where novel ideas are not only welcomed but actively sought after.

We asked entrepreneurs, and business owners how they incorporate innovation within their organization. Here are the responses.

#1- By leading passion projects

Photo Credit: Ryan Stone

We're a creative organization, and we recognize that everyone in the team wants their own sense of creative freedom. To accommodate that, we offer the opportunity to lead on ‘passion projects' – projects that don't serve financial aims or adhere to client requirements. Instead, they are projects where we retain 100% of the creative freedom to innovate. The company invests both time and money in these projects and grants autonomy to the team member who kickstarted the project.

Thanks to Ryan Stone, Lambda Films!

#2- By encouraging curiosity and experimentation

Photo Credit: Seth Besse

It's not only vital to foster a culture that values innovation but also one that thrives on it. To do this, we've embraced an approach that encourages curiosity and experimentation across the board. It begins with providing our team with the resources and opportunities to explore new tools and ideas together. For instance, when we faced the challenge of establishing a seamless communication channel between our clients and their dedicated support agents, we harnessed our team's collective intelligence.

Thanks to Seth Besse, Undivided!

#3- By encouraging creativity

Photo Credit: Paul Mario Vratusha

Incorporating innovation within my organization has been a journey filled with learning and adaptability. It's about fostering a culture that encourages creativity and out-of-the-box thinking. I've found that providing a safe space for my team to voice their ideas, no matter how unconventional, is crucial. I actively seek to stay updated with industry trends and emerging technologies. This helps me identify opportunities to integrate innovation. More than that, I believe in leading by example. I strive to model innovative thinking by constantly exploring new methods and ideas myself.

Thanks to Paul Mario Vratusha, D-Studio Consulting!

#4- By experimenting with different solutions

Photo Credit: Lily Stoyanov

At Transformify, we believe that innovation is the key to success in the digital era. We are constantly looking for new ways to improve our platform, our services, and our impact on society. We foster a culture of innovation within our organization by encouraging our team members to share their ideas, experiment with different solutions, and learn from their failures. We also collaborate with other innovative organizations and partners to create synergies and leverage best practices.

Thanks to Lily Stoyanov, Transformify!

#5- By developing new ideas

Photo Credit: Priyanka Swamy

Innovation is at the heart of our business. We encourage our team to develop new ideas regularly and create an environment where everyone is encouraged to try new things. To implement innovation, we analyze industry trends, customer insights, and market research regularly. We invest in R&D to develop new products and enhance existing ones. We build relationships and collaborate with other companies in related industries to get new ideas and perspectives. We also like to keep our staff up-to-date with the latest tech and practices.

Thanks to Priyanka Swamy, Perfect Locks Hair Company!

#6- Using a diversification strategy

Photo Credit: Shannon Birthisel

IDL has embodied innovation and a full brand update and name change this year was a big step towards showcasing that to the staff, supporters, and clients. This name change from Idyll Wine Co to IDL in January 2023 cemented IDL's diversification strategy as they positioned themselves as more than just a winery. With a growing portfolio of cider, ready-to-drink spirit-based products, non-alcoholic products, and increased manufacturing capabilities the Idyll Wine Co. name no longer reflected the innovative, forward-thinking, and dynamic nature of their daily operations.

Thanks to Shannon Birthisel, IDL!

#7- Through various ways

Photo Credit: Andrew Chung

We incorporate innovation through several practices and initiatives at Bestcafedesigns dot com. In the space of weeks we translated an idea from thin air into a website with a global audience on cafe designs. This site is enjoyed by designers, and travelers and allows cafe operators a space to promote their cafe in a fun and new niche format. We used Upwork to identify tasks that could be outsourced and more promptly attended with specialist talent, that otherwise couldn’t have been executed by the original team.

Thanks to Andrew Chung, Bestcafedesigns.com!

#8- By empowering employees

Photo Crdit: Cort Adair

To foster innovation, we maintain a culture that encourages every team member to contribute innovative ideas and solutions. Our leadership philosophy emphasizes staying humble and continuously learning, recognizing that innovation can come from anyone, regardless of position. We also regularly assess market trends and conduct competitive analysis, allowing us to adapt swiftly. Embracing change and empowering our employees to contribute to our evolution have been central to our success.

Thanks to Cort Adair, ShirtMax!

#9- By pushing ourselves

Photo Credit: Thomas Samuels

One of the best ways for us to incorporate innovation into our company is to push ourselves with customer projects when the opportunity arises. Our job is to determine if it’s doable and help them make it happen if we can. This openness to new and exciting projects is a major way we’ve expanded our capabilities in the past, from working with LED video walls for booths to incorporating games like skee ball or mini golf into an exhibit. By working on these projects, we get new ideas for future work, learn how to streamline new processes for next time and refresh our portfolio with pieces that attract other innovative projects

Thanks to Thomas Samuels, Cardinal Expo!

#10- By embracing uncertainty

Photo Credit: Solomon Thimothy

To incorporate innovation into your organization, it's crucial to understand the distinction between invention and innovation. Embrace uncertainty and don't wait for a predefined map. Cultivate a culture of creativity and experimentation, dedicating a portion of your time and resources to testing new ideas. Consider establishing a dedicated R&D or “Labs” department, providing them the autonomy and resources to pioneer groundbreaking innovations. Encourage your team to think differently and foster an environment where trying new things and taking calculated risks is valued.

Thanks to Solomon Thimothy, Clickx!

#11- By teaching employees

Photo Credit: Andy LaPointe

We foster innovation within our gourmet food business by teaching our employees how important our gourmet food pr

Ready to tell your story? Podcast Day at Intelligent Office in Alexandria Virginia

Wed, 01 Nov 2023 17:15:31 -0400

Date: Wednesday, November 15, 2023 from 10am – 4pm
Location: Recording at Intelligent Office in Alexandria, VA
Details: For more information and to secure your 30-minute slot, call 703-224-8800
Availability is on a first-come-first-served basis

More Information: Want to tell your story? Blue16 Media will have LIVE podcast recordings for the I AM CEO Podcast at Intelligent Office of Alexandria on Wednesday, November 15 from 10am-4pm. You must sign up to participate for the limited slots. Sign up for a 30-minute slot to tell your story and talk about what you lean on to make your business more effective and efficient. The interviews will be around 15-25 minutes. Interviews will go live in early 2024. To reserve your slot, call Intelligent Office of Alexandria at 703-224-8800. Availability is on a first-come first-served basis.

8 Entrepreneurs Reveal How They Have Failed and What They’ve Learnt

Wed, 01 Nov 2023 12:16:51 -0400

In the face of failure, entrepreneurs come to recognize their transformative power, utilizing setbacks as a means for personal and professional advancement. It is through past challenges and errors that we grasp the significance of perseverance and flexibility, understanding that each stumble is an opportunity for growth. These experiences foster a deep sense of introspection, emphasizing the importance of embracing failure as a stepping stone towards success, showcasing resilience and determination to emerge stronger from adversity.

We asked entrepreneurs, and business owners how they have failed and what they have learnt. Here are some responses.

#1- Align with your power

Photo Credit: Jane Baker

I failed after achieving success, it happened because I forgot my own power, what really worked for me, who I really was, and what I really wanted. I ended up listening to too much noise around me and took paths that were really not the best ones for me. This mistake meant that slowly, I ended up going from success into struggle. The valuable lesson I learned is that everyone has their own unique superpowers, what is right for someone else is simply not always going to be right for you and it's more important to ensure the advice you‘re taking and acting upon is actually in alignment with you.

Thanks to Jane Baker, House Of Motorsport Brokerage!

#2- Don't be afraid to pivot

Photo Credit: Lily Stoyanov

I am an entrepreneur and CEO of Transformify, a platform that connects freelancers and businesses around the world. I have failed many times in my journey, but I have learned valuable lessons from each setback. Don't be afraid to pivot. You have to be flexible and willing to adapt to changing customer demands and feedback. Don't try to do everything yourself. You need to delegate tasks, outsource functions, and hire experts who can help you grow your business. Don't neglect your personal life. You need to find a balance between work and life and make time for yourself and your loved ones.

Thanks to Lily Stoyanov, Transformify Ltd!

#3- Be resilient and do market research

Photo Credit: Matt Little

One of the biggest mistakes I made was jumping in without doing enough research on a new market. I didn't realize how important it was to understand the local culture, and I made a product that didn't do what it was supposed to. Another mistake I made was hiring. It's about finding people who share your values and goals. These mistakes have taught me how to be resilient, how important it is to do your homework, and how to create a great team. Remember to embrace your mistakes because they're the key to success.

Thanks to Matt Little, Festoon House!

#4- Prioritize the fundamentals

Photo Credit: Tom Walls

Early on, I was so caught up in the excitement of the business – the creative and enjoyable aspects. What I failed to realize was that the behind-the-scenes operations are just as crucial. It's like trying to build a sandcastle without a solid foundation. The takeaway here was clear: prioritize the fundamentals of the business first. Establish a robust operational framework, and only then indulge in the more thrilling aspects without the looming concern of a structural collapse. Striking a balance between passion and pragmatism turned out to be the key to sustainable growth and success.

Thanks to Tom Walls, The Modern Back!

#5- Embrace the value of sales

Photo Credit: Namanh Hoang

I can confidently say I'm a seasoned startup failure. As funny as it sounds, it's something I'm proud of because I've learned tremendously from those experiences. Among these failures, one of the greatest I've had to overcome is undervaluing skills outside of my core competency. As a designer and engineer, it is common for me to undervalue sales. No matter how good your product is, you may need someone to convince people to buy into the idea. A good salesperson has the emotional quotient to craft and deliver messaging that resonates with different audiences. It's essential since capital funding is often the leading cause of startup failures.

Thanks to Namanh Hoang, Ask Nam!

#6- Partnerships should be a thoughtful decision

Photo Credit: Dmytro Sokhach

Stepping into various partnerships should be a thoughtful decision. I recall one partnership that cost me both time and money. The essence of any partnership is being on the same page and having that shared passion for the project. One partner I had was juggling work with me alongside another project, waiting to see which one took off faster. As a result, the quality of the work he promised to deliver wasn't up to the mark. We eventually had to shut the project down. That wavering partner, who couldn't make up his mind, is now working a regular job.

Thanks to Dmytro Sokhach, Editorial Link!

#7- Think through the details

Photo Credit: Julia Shih

When I started out, we decided to include hemp-based CBD in our formula. We didn't anticipate, that banks are federally regulated and wouldn't work with companies that sold CBD. Any credit card processing could only be done through small, less reputable processors. We had two processors who ran off with all of our transactions. My advice to those venturing out to start their own businesses is to really think through the details in that planning stage—do as much research as possible, and be aware of every aspect of your business that will affect you.

Thanks to Julia Shih, Body + Soul!

#8- Have a team of advisers

Photo Credit: Kraig Kleeman

At the inception of my first company, we accomplished the remarkable feat of soaring from zero revenue to an impressive $30 million in annual sales within just 4 years. During this rise, our most critical marketing partner began showing a keen interest in acquiring our company. This led to intense negotiations and seemingly endless due diligence. When considering the sale of your company, prioritize actively engaging potential acquiring partners and invest significant effort into fostering a competitive bidding environment. Additionally, ensure you have a team of advisors by your side.

Thanks to Kraig Kleeman, The New Workforce!

How have you failed? What did you learn? Tell us in the comments below. Don’t forget to join our #IamCEOCommunity.

Crafting a Winning Holiday Marketing Campaign: Strategies for Year-End Success

Wed, 01 Nov 2023 09:16:55 -0400

The holiday season is a golden opportunity for businesses to boost their sales and end the year on a high note. To harness this potential, a well-crafted holiday marketing campaign is essential. In this comprehensive guide, we’ll explore the strategies and tactics that can help you create a successful holiday marketing campaign, from creating compelling content to utilizing social media, email marketing, and paid advertising.

Ways to Craft a Winning Holiday Marketing Campaign

Here are the top four ways to craft a winning holiday marketing campaign:

Creating Compelling Content

The foundation of any successful holiday marketing campaign is engaging and relevant content. Start by understanding your audience and tailoring your message to their needs and desires. Consider these content creation tips:

Holiday-Themed Content: Decorate your website and social media with holiday themes and visuals to capture the festive spirit.
Gift Guides: Create gift guides that help your customers find the perfect presents. These guides can showcase your products or services, making it easy for shoppers to decide.
Storytelling: Share heartwarming stories related to your brand, products, or services. These stories can foster a sense of connection with your audience.

Leveraging Social Media for Holiday Promotions

Social media platforms are powerful tools for connecting with your audience during the holiday season. Here’s how to make the most of them:

Festive Posts: Create engaging holiday-themed content, including images, videos, and stories, to capture the attention of your followers.
Contests and Giveaways: Organize contests or giveaways to boost engagement and increase your reach. Encourage user-generated content to generate excitement.
Paid Social Advertising: Invest in paid social media advertising to reach a broader audience. Platforms like Facebook and Instagram offer powerful targeting options.

Optimizing Email Marketing for Increased Engagement

Email marketing is a reliable channel for reaching your audience directly. To optimize your email marketing during the holiday season, consider the following:

Segmentation: Segment your email list to send personalized content and promotions based on customer preferences.
Mobile Optimization: Ensure your emails are mobile-friendly since many users will access them on smartphones.
Countdown Timers: Create a sense of urgency with countdown timers for limited-time offers and deals.

Utilizing Paid Advertising Effectively

Paid advertising can give your holiday marketing campaign an extra boost. Here’s how to make it work for you:

Google Ads: Use Google Ads to target keywords related to holiday shopping and your products or services.

Retargeting: Implement retargeting campaigns to reach visitors who showed interest in your website but didn’t make a purchase.

Budget Management: Carefully allocate your advertising budget to ensure you get the most out of your campaigns.

Success Stories and Case Studies

To illustrate the effectiveness of these strategies, let’s look at a few success stories from previous years:

Case Study 1: Snowflake Jewelry

A small jewelry boutique created a holiday-themed video ad that went viral on social media. The ad showcased their unique snowflake-inspired designs. As a result, they experienced a 50% increase in holiday sales compared to the previous year.

Case Study 2: Santa’s Helper App

A mobile app development company launched a festive-themed app that allowed users to create personalized letters from Santa Claus. Through targeted social media advertising, they reached over 100,000 downloads in just one month.

Crafting a winning holiday marketing campaign is essential for year-end success. By creating compelling content, leveraging social media, optimizing email marketing, and utilizing paid advertising effectively, your business can capture the holiday spirit and boost sales. Start planning your holiday marketing campaign today, and make this year the best one yet!

How Blue16 Media Can Help

Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.

Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.

For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the contact form on our website.

The post Crafting a Winning Holiday Marketing Campaign: Strategies for Year-End Success appeared first on .

IAM1904 – CEO Provides Access to Mental Health and Fitness Resources

Tue, 31 Oct 2023 22:37:32 -0400

Why it was selected for “CBNation Architects”:
In this episode of IAMCEO podcast, Corey Lewis, CEO and Founder of 1AND1 LIFE, shares his journey of promoting mental health and wellness, particularly among the African-American community.
Corey's platform, 1AND1 LIFE, is dedicated to curating and customizing content, tools, and products that address the lack of mental health and fitness resources available for African Americans, especially men. The content curated by Corey and his team seeks to define what mental health and wellness mean to the Black Community and aims to break the associated stigma.
Besides mental health advocacy, Corey is also passionate about performance

Listen to the full podcast. This is Originally posted here.

Monday Motivation: Decide What You Want. Make a Plan and Work on That…Every. Single. Day

Mon, 30 Oct 2023 09:16:38 -0400

This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great.

Here are some takeaways from the video:

It's not what you're capable of, it's what you're willing to do
Will is a powerful thing, what are you willing to do?
How can you be strong unless you were once weak?
Attack like you're trying to save the world
Resilience in life is the proper preparation

30 Entrepreneurs Share Essential Skills One Needs to be a CEO

Sun, 29 Oct 2023 12:16:16 -0400

There are skills one has to adapt to be an effective and efficient CEO. Anyone can be a CEO. “It’s within everyone’s grasp to be a CEO,” says Martha Stewart. The most common skills are decision-making, being the leader of the team, and communication. Some CEOs are born with these skills while others have to acquire them through consistent practice. As a CEO, you have to remind yourself it's not always about you and you should practice servant leadership.

We asked entrepreneurs what critical skills one must have to be a CEO and here are the awesome responses

#1- Three skills

Photo Credit: Mitch Chailland

The amalgamation of visionary leadership, adept decision-making, and interpersonal skills sets a CEO apart. A CEO or any individual in a leadership role, should inspire trust, foster collaboration, and create an environment where employees feel comfortable challenging themselves and taking risks, even if they don’t always work out. Moreover, adaptability is crucial, especially as the workforce continues to shift to more remote work. Ultimately, any leadership role demands a holistic approach where strategic planning meets human-focused leadership.

Thanks to Mitch Chailland, Online Optimism!

#2- Leading and delegating

Photo Credit: Thomas Samuels

Leading and delegating are two important skills that go hand in hand for a CEO. Plenty of business owners run into trouble when they lack the ability to delegate work effectively. They end up with too much on their plate, which can lead to delays, errors, inefficiencies, and lower quality. Or they micromanage their staff and risk losing or underutilizing their talent. At the same time, as you delegate more work you need to keep everyone on the same page, motivated, and following the same set of values. Strong leadership skills are necessary to set the tone for a company’s culture, inspire your team, and rally everyone around a common goal.

Thanks Thomas Samuels, Cardinal Expo!

#3- Confidence

Photo Credit: Shideh Kaviani

The most essential leadership skill for an entrepreneur is confidence. Confidence in yourself, in your business and in your team is imperative to operating a successful business. Your team members look up to you and will feed off the confidence you have in yourself. Your team will feed off the confidence you have in your business, and thus in the work that they are doing. Your team will feed off the confidence you instil in themselves, which will help them work at maximum motivation and morale.

Thanks to Shideh Kaviani, Naked Wardrobe!

#4- Problem solving skills

Photo Credit: Stephanie Venn-Watson

A CEO must have strong problem-solving skills to tackle any issues that may arise. Businesses will consistently face challenges as the company develops over time. Whether it's industry changes, employee retention or technology issues that are out of our control, it's important for CEOs to remain level-headed and determine a solution quickly and effectively. How a CEO responds to those challenges will determine a company’s success.

Thanks to Stephanie Venn-Watson, Fatty15!

#5- Effective leadership

Photo Credit: Steven Light

One essential skill needed to be a successful CEO is effective leadership. CEOs must inspire and guide their teams, set a clear vision, make strategic decisions, and lead by example. Strong leadership encompasses the ability to communicate a compelling vision, delegate tasks effectively, solve complex problems, and adapt to changing business environments. It also involves being empathetic, approachable, and able to motivate and align the organization toward common goals. Leadership is a cornerstone skill that underpins a CEO's ability to drive their company's success.

Thanks to Steven Light, Avenue B!

#6- Self-awareness

Photo Credit: Cheshtha Lakhchaura

One often overlooked but crucial skill for a CEO is self-awareness. It's about understanding yourself – your strengths, weaknesses, what drives you, and how you handle your feelings. Being self-aware is a game-changer for CEOs because it helps in making better decisions. When you know your strengths and weaknesses, you can make choices that align with your values. It's important to know yourself and build strong connections with your team. Listening is a goldmine for understanding what's happening. Staying humble, learning from mistakes, and staying super passionate about your business are must-haves.

Thanks to Cheshtha Lakhchaura, Gleexa!

#7- Setting a positive example

Photo Credit: Loren Howard

As an entrepreneur and business owner, I've learned that the ability to lead, inspire, and collaborate with a team is essential. CEOs must be visionaries, capable of not only creating a clear and inspiring vision for their company but also rallying their team around that vision. Leadership extends beyond decision-making; it's about setting a positive example, fostering a culture of innovation, and continuously striving for growth. So, for aspiring CEOs, honing your leadership abilities should be a top priority on your journey to success.

Thanks to Loren Howard, Prime Plus Mortgages!

#8- Collaboration

Photo Credit: Dr. Miles Beckett

CEO's must remain open to the idea of collaboration. While the initial dream could be to work entirely for yourself, call all the shots, and not share any of the profits, the truth is that you will probably need some help. Even if it's just a little bit of outsourcing, you eventually need to accept that you cannot always do everything alone. Be grateful to those who are willing to help and understand that team efforts can often expedite the progress of a business.

Thanks to Dr. Miles Beckett, Flossy!

#9- Building an outstanding team

Photo Credit: Seth Besse

Building an outstanding team is your ticket to success, and leaders who can both attract and keep top talent are like the magic wand of productivity. To unleash their full potential, you've got to create a team that's all in—one that's deeply committed to your organization's growth. And it's not just about wooing highly qualified candidates with perks like signing bonuses and competitive salaries. To keep those star players in your corner, you've got to build an environment where they're encouraged to shine their brightest because they believe wholeheartedly in your mission.

Thanks to Seth Besse, Undivided!

#10- Leadership

Photo Credit: Johannes Larsson

Being a CEO is not just about being the boss. It's about leadership. The skills which I've developed as a solopreneur, have led me to becoming the CEO of a multi-million-dollar global business with only a team of 70 remote members in less than a decade. Soft skills such as communication, empathy and having a vision which your team believe in are essential for talent retention and loyalty. Then there are other skills such as effective delegation and team building, financial acumen, strategic thinking, and storytelling which will not only impact your leadership but also your bottom line.

Thanks to Johannes Larsson, Financer.com!

#11- Adaptability

Photo Credit: James Emery

As the co-founder and CEO of The Neighbours Cellar, a business that specializes in personalized wine gift boxes, I've found that adaptability, people management, and a keen eye for detail are essential skills for the role. Adaptability allows you to respond to market changes and customer demands effectively, especially in an industry as dynamic as e-commerce. People management is crucial, not just for leading your team but also for understanding customer needs and maintaining relationships with suppliers.

Thanks to James Emery, The Neighbours Cellar!

#12- Emotional intelligence

25 Entrepreneurs Explain Their Motivation to Grow Their Business

Fri, 27 Oct 2023 12:16:29 -0400

Being an entrepreneur or business owner has its share of ups and downs. While the downs can be pretty low the ups always seem to triumph for a true entrepreneur at heart. Milestones are what entrepreneurs and business owners work towards. Once you finally reach a certain point then reflection can truly begin. Finding the motivation in growing your business keeps it from becoming stale in the long run. No matter which part you love most, loving them all is equally as important.

We asked entrepreneurs and business owners what motivates them about growing their business and below are their replies.

#1- Empowering women to reach their potential

Photo Credit: Roopa Gulati

My motivation for growing “The Style and Mindset Connection” is deeply rooted in my passion for helping independent professional women reach their full potential. Many of these women have faced challenges that have affected their self-esteem and hindered their professional growth. By expanding my business, I can reach and empower more of these incredible women, helping them regain confidence, improve their mindset, and elevate their personal and professional lives. It's immensely rewarding to witness their transformation and see the positive impact it has on their productivity and results.

Thanks to Roopa Gulati, The Style and Mindset Connection!

#2- Passion and purpose

Photo Credit: Daniyal Sanaullah

Growing our business is driven by a deep passion for what we do. We started SocialSharings because we believe in the power of connecting people and businesses through social media. Every day, we see the positive impact our platform has on individuals and brands, and that's what keeps us going. The thrill of innovation and the desire to make a difference in the world through technology constantly fuels our drive. We also understand that growth brings opportunities for our team to learn and develop, which is incredibly motivating. Ultimately, our journey to grow SocialSharings is fueled by a combination of passion, purpose, and the pursuit of excellence.

Thanks to Daniyal Sanaullah, SocialSharings!

#3- Love of travel

Photo Credit: James Smith

First and foremost, I am motivated by a love of travel and a faith in the transformative powers of travel. Travel-Lingual was founded to make travel more accessible and rewarding for people of all backgrounds.In addition to passion, the need to innovate and make a difference is a major factor. In conclusion, I am driven by the outstanding individuals on my team. Their commitment, ingenuity, and collective vision motivate me to lead and expand Travel-Lingual into a global leader in the travel sector. Together, we are redefining the way people travel, and that is a journey that excites me daily.

Thanks to James Smith, Travel-Lingual!

#4- Independence and market share

Photo Credit: Percy Grunwald

When I started my business, there were several factors that I considered. The main reason for entrepreneurship is usually that people want to be their boss and avoid corporate slavery. When there is no profit sharing, the motivation to grow increases, regardless of the several challenges involved such as capital, the risks involved, and competition. Market share: My marketing team has successfully run some large-scale social media marketing campaigns which lead to great sales boosts. This gave me the motivation to grow my business.

Thanks to Percy Grunwald, hostingdata.com!

#5- Maximize impact

Photo Credit: Alex Freeburg

So, why do I want to grow my business? Simple — expand reach, maximize impact. My motivation is rooted in the knowledge that there are so many people out there who need legal guidance but are either unsure where to turn or hesitant due to the complexities of the legal system. When you can make the legal process more accessible and human, it's not just good business — it's socially responsible. Just like a lifebuoy in the open sea, legal help can be a lifesaver, and the more people we can throw that lifeline to, the better.

Thanks to Alex Freeburg, Freeburg Law!

#6- Passion for well-being of pets

Photo Credit: Mathew Coulton

First off, as the founder of “Gentle Dog Trainers,” I'm incredibly passionate about the well-being of our furry friends. This passion has driven me to create a platform where dog owners can find not just trainers, but compassionate professionals who understand the importance of positive reinforcement and empathy in training. It's a mission close to my heart, and it's what motivates me every day. Now, let's talk about what motivates other entrepreneurs and business owners to grow their businesses. Motivation can vary widely, but there are some common themes that resonate with many of us.

Thanks to Mathew Coulton, Gentle Dog Trainers!

#7- Enriching customer experiences

Photo Credit: Andy LaPointe

The motivation to grow our nationally award-winning gourmet food company, Traverse Bay Farms, is our ability to be a part of the life experience of countless people. We understand our customer buy our products for the special events and experiences in their lives. For example, our products are being enjoyed during birthday parties, graduations, engagement parties, baby showers, more. This means we aren't cherry juice concentrate in a bottle, we are helping our clients enjoy memorable moments in their lives.

Thanks to Andy LaPointe, Traverse Bay Farms!

#8- Empowering children and families

Photo Credit: Seth Besse

Every child deserves to thrive, no matter what challenges they face. Throughout my experience, I have seen firsthand the incredible strength and determination of families raising children with disabilities and learning differences. Our goal is to provide them with the tools and resources they need to navigate this unpredictable journey. This way, we can help parents and caregivers better understand and meet their children's specific needs, resulting in the best possible outcomes for everyone involved.

Thanks to Seth Besse, Undivided.io!

#9- Passion and personal growth

Photo Credit: Tabatha Farnel

My motivation to grow my business stems from a combination of personal and professional factors. First and foremost, I'm driven by a passion for what I do. I'm driven to share my enthusiasm and make a positive impact in people's lives. This intrinsic motivation fuels my desire to expand and reach a broader audience. Additionally, I'm inspired by the opportunity for the learning and creativity that growth brings. Growing my business allows me to take on new challenges and continuously evolve both personally and professionally.

Thanks to Tabatha Farnel, Aroma Authority!

#10- Take on new challenges and continuously evolve

Photo Credit: Ankit Prakash

At the core, my motivation to grow my software product technology company isn't merely about revenue figures or market dominance. Think of it as cultivating a garden; each product we develop, each client we assist, and every retail, D2C ecommerce, and SaaS business I mentor, are seeds we're sowing. As these seeds flourish, they transform into flowers—representing innovation, solutions, and transformative impacts. Managing my AI and software products team directly, I've witnessed first-hand the ripple effect of empowering small, high-performing teams.

Thanks to Ankit Prakash, Sprout24!

#11- Fostering growth and innovation

Shrinkage includes inventory loss from other sources like returns fraud and human error. The current returns process has too many touchpoints where shrinkage can happen. The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue.

Thanks to Christian Piller, Pollen Returns!

#2- Envisioning a strategic direction

Photo Credit: Danielle Sabrina

I think that it is of paramount importance for a CEO to possess the ability to envision a strategic direction and be able to conceptualize the path required to realize that vision. Often underestimated, intuition serves as a vital resource for an effective CEO, allowing them to navigate situations characterized by limited data yet full of potentially lucrative opportunities. Another critical attribute for a CEO is an acute sense of self-awareness.

Thanks to Danielle Sabrina, Society22 PR!

#3- Investing both time and finance

Photo Credit: Jonathan Hussey

The biggest thing for me is to understand what you're undertaking before you start. Services like Shopify and BigCommerce have given many people the impression that eCommerce is an easy industry to succeed in. The reality is that eCommerce is not quick, easy, or cheap, and getting your store online is only a small part of the battle. You need to be prepared for hard work and to invest significantly both in time and financially if you expect to compete, and succeed. However, if you do manage to find success, the rewards can be significant.

Thanks to Jonathan Hussey, Developer Connection!

#4- Invest in content marketing

Photo Credit: Alex Nigmatulin

As entrepreneurs and business owners, one of our top tips for building a successful e-commerce venture is to invest in content marketing right from day one. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). By creating high-quality, engaging content on your website, you drive sustained traffic over the long term and establish yourself as a reliable player in the market.

Thanks to Alex Nigmatulin, PRNEWS.IO!

#5- Calculate stock reorder levels

Photo Credit: Dani Mechlowitz

When building an e-commerce business, it's essential to keep track of your inventory to avoid sell-out periods. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth. As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

Thanks to Dani Mechlowitz, Delta Fulfilment!

#6- Hire an attorney and SEO expert

Photo Credit: Priscilla Christine

When establishing your business, there are several essential tips to keep in mind for long-term success. First and foremost, consider hiring an attorney to assist you in setting up your business structure, drafting contracts, and establishing store policies. I also suggest protecting your brand by trademarking your business name, ensuring it's uniquely yours. With an e-commerce business, it will be difficult to succeed without a strong online presence so you should prioritize SEO by either hiring an expert or researching how to optimize your digital efforts.

Thanks to Priscilla Christine, The Little Catholic!

#7- Differente from the competition

Photo Credit: Chris Gerbig

The key to success for a new e-commerce business owner would be to find something that differentiates from the competition. There has to be some sort of ‘angle’ or unique aspect of the business that allows the company to stand out. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product? Without separating yourself from competitors, it will be more difficult to succeed in an already flooded market.

Thanks to Chris Gerbig, Pink Lily!

#8- Focusing on digital marketing and UX

Photo Credit: Todd Simon

For 60 years decades, my family’s 106-year-old business has provided at-home delivery services for gourmet meat lovers. These days, we have a strong e-commerce presence – focusing heavily on digital marketing and user experience, providing deals and promotions throughout the year on the Omaha Steaks website. Across these efforts, we strive to keep consumers engaged by offering tips from butchers, recipes from our chefs, and tutorials on how to prepare your food.

Thanks to Todd Simon, Omaha Steaks!

#9- Design a user-friendly e-commerce website

Photo Credit: Brian David Crane

Designing a fully functional and user-friendly e-commerce website is critical for an e-commerce business. A website is a digital storefront for customers to order and place products in their online shopping cart. The first step is to have a domain name that matches your business name. One can choose to build their online eCommerce shops on inclusive and pre-made e-commerce shopping software platforms like Woocommerce, Shopify, Squarespace, or Magento based on what suits their bandwidth and individual needs and how they will manage inventory and shipping orders.

Thanks to Brian David Crane, Caller Smart!

#10- Go offline

Photo Credit: Jane Harbison

An important part of growing an online business is going offline. There are many ways to do this, including going onto other people’s podcasts, talking at events, attending local Chamber of Commerce functions, talking about what you do at parties, and writing articles for other people’s publications like this one. But if you are an introvert, all this public speaking and networking may terrify you. There is one cheap and often forgotten way. It is to wear your business on a T-shirt.

Thanks to Jane Harbison, Jane Harbison Design!

#11- Optimize the online shopping cart

Photo Credit: Stephanie Venn-Watson

Losing customers during the checkout process is a major pain point for eCommerce merchants. Therefore, I recommend fully optimizing your online shopping cart to eliminate pain points. Ensure your checkout experience is fast and straightforward. Consider implementing a one-click buying option so customers can purchase items instantly. By eliminating a long and complicated payment process, shoppers are much more likely to complete their purchases.

Thanks to Stephanie Venn-Watson, fatty15!

#12- Focus on UX and website design

Photo Credit: Steven Light

Prioritize user experience (UX) and website design. A well-designed, user-friendly website can significantly impact your business‘s success. Ensure that your website is easy to navigate, loads quickly, and is mobile-responsive to cater to a diverse audience. Implement clear product categorization, intuitive search functionality, and a streamlined checkout process. High-quality product images, detailed descriptions, and customer reviews can also enhance the user experience.

Thanks to Steven Light, Avenue B!

#13- Pay attention to product pages

Photo Credit: Nikhil Jogia

When operating an e-commerce business, your product pages are your frontline sales team — only there's no room for negotiation. Every element on the page needs to be tuned to help convert visits into sales. I can't overemphasize the importance of high-quality images and thorough, easy-to-understand descriptions. We've found that this approach encourages customers to make purchases and establishes a level of trust that turns them into repeat clients.

Thanks to Nikhil Jogia, Jogia Diamonds!

#14- Blend technology and marketing

Photo Credit: James Emery

Building an e-commerce business like The Neighbours Cellar involves a blend of technology, marketing, and customer-centricity. First, invest in a reliable and scalable e-commerce platform that can adapt as your business grows; we opted for Shopify for its robustness and ease of use. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us.

Thanks to James Emery, The Neighbours Cellar!

#15- Build customer loyalty

Photo Credit: Liz Raad

We can safely say that e-commerce is among the most common types of online business. And yet, it’s surprising how hesitant small businesses are to engage in loyalty programs. And that can make or break your customer retention, especially in the early stages. If you’re still building your customer base, you can offer referrals for expensive products/services or first-time buyer incentives – for example, a free gift or special discount with the second purchase.

Thanks to Liz Raad, eBusiness Institute!

#16- Focus on traffic-generating skill

Monday Motivation: You Must Come Back And Finish What You Started

Mon, 23 Oct 2023 09:16:14 -0400

This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great.

Here are some takeaways from the video:

Sorround yourself with people who will challenge you to grow
Control what you can control
There is a light within ourselves that can guide us forward during the darkest of times
The best version of yourself is yet to be revealed to the world

27 Entrepreneurs List Their Favorite Business Books

Sun, 22 Oct 2023 12:16:24 -0400

As musician Frank Zappa once said, “So many books, so little time.” For a business owner or budding entrepreneur, books can be a life preserver. Of course, valuable lessons often come from doing. Business lessons can be learned by trial and error and by putting yourself out on the line. But the same lessons can also be learned from a book. Reading about the errors and triumphs of other business leaders can prevent you from making mistakes and push you in the direction of success. Beyond lessons, a good business book can inspire you to lift your business to an even higher level.

Below is a selection of business books chosen as favorites by entrepreneurs and business owners.

#1- “Good to Great” by Jim Collins

Photo Credit: Vikas Kaushik

Collins' ideas on focused thinking, exacting action, and unshakable dedication to excellence have perfectly complemented my customer-focused mindset and TechAhead's quest for digital transformation expertise. “Good to Great” emphasizes the importance of consistent discipline, technology-enabled agility, and a team-driven strategy, just as TechAhead works to exceed client expectations through new mobile apps and digital solutions.

Thanks to Vikas Kaushik, TechAhead!

#2- “Start with Why” by Simon Sinek

Photo Credit: Mark Buskuhl

This great book by Simon Sinek tells the story of how leaders can inspire others to take action through a simple but powerful model, which he calls the Golden Circle. It focuses on understanding why we do things and how those reasons can become motivating forces for people. It also explains how our why can drive our success and help us achieve more. Sinek explains his theory by using real-life examples from some of the world's most successful companies, including Apple, Starbucks, and Google.

Thanks to Mark Buskuhl, Ninebird Properties!

#3- All You Need to Know About the Music Business

Photo Credit: Alyssa J. Devine

“All You Need to Know About the Music Business” by attorney Donald S. Passman provides practical insight for creatives with limited knowledge of business principles. The book begins by providing a 10,000-foot view of the music industry and the different considerations involved with hiring an attorney, accountant, and other business professionals. Passman uses plain language to describe the recent changes in the law (and standard business practices) that have affected and will continue to impact the music industry, such as streaming and the Music Modernization Act (MMA).

Thanks to Alyssa J. Devine, Purple Fox Legal!

#4- “Think and Grow Rich” by Napoleon Hill

Photo Credit: Nicholas Dragolea

My favorite business book is the classic “Think and Grow Rich” as it has been an essential cornerstone in my journey as an entrepreneur. Not a huge reader myself, it’s actually the only book that I found myself reading three times! Authored by Napoleon Hill, the book focuses on priceless business advice on positive thinking and overcoming adversity both in business and in personal life. I would wholeheartedly recommend it to anyone whether in their teens, twenties, or later in life.

Thanks to Nicholas Dragolea, Fetched!

#5- “Playing to Win” by A.G. Lafley and Roger L. Martin

Photo Credit: Corwin Smith

I recommend Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin as my go-to book. This book is the perfect example of strategic thinking. It is about identifying where you’re going to play in the marketplace, which customers you’re going to serve, and how you secure those customers. The book also teaches you that not all customers are good customers.

Thanks to Corwin Smith, Culture to Cash!

#6- Influence: The Psychology of Persuasion by Dr. Robert Cialdini

Photo Credit: Evan Tunis

This classic business book is a must-read for entrepreneurs and business owners. Written by Dr. Robert Cialdini, it provides insights into the psychology of persuasion and how to be an effective negotiator and leader. It covers topics such as understanding people's motivations, creating trust with clients and customers, and mastering the art of influence. This book has been praised by entrepreneurs and business owners for its engaging writing style, practical lessons, and insights into effective communication.

Thanks to Evan Tunis, Florida Healthcare Insurance!

#7- “One Little Spark” by Marty Sklar

Photo Credit: David Brewer

Without a doubt, one of my favorite business books is ‘One Little Spark’ by Marty Sklar, the former head of Imagineering at Disney. It’s a collection of anecdotes and personal stories that incorporate Mickey’s Ten Commandments and the Disney methodology into their narrative to help the reader understand how to implement and utilize them in their professional and personal lives. It was, is, and always will be indispensable to me and the way, my business, works

Thanks to David Brewer, Protect Line!

#8- “Hard Times Create Strong Men” by Stefan Aarnio

Photo Credit: Luke Lintz

Gen Z is extremely lazy. This idea immediately brings to mind insights from Stefan Aarnio’s book “Hard Times Create Strong Men”. He drew a comparison to a cycle, where challenging times give rise to individuals with resilience. These individuals then contribute to periods of prosperity. However, during these prosperous times, a certain complacency can set in, potentially leading to a generation that faces difficulties. His explanation of this cycle sheds light on the changes within our society.

Thanks to Luke Lintz, HighKey Enterprises LLC!

#9- “Making It In Real Estate” by John McNellis

Photo Credit: Jonathan Ayala

Making It In Real Estate by John McNellis is a great deep dive into real estate investment, ownership, and development. What I loved most about the book is how super real it is. If you're in this business you'll immediately recognize the wily developers of the 1980s and the overconfidant upstarts at the turn of the century. It provides you not only with hard-hitting facts about the industry but it's more importantly filled with personal anecdotes told by a natural storyteller, who paid his dues in this business.

Thanks to Jonathan Ayala, Hudson Condos!

#10- “Never Split the Difference” by Chris Voss

Photo Credit: Karen Green

He presents nine principles of negotiation that might be counterintuitive such as never splitting the difference! which as a sales expert and former retail buyer, I totally agree with. If you are selling to someone and they start with a ridiculously low offer, splitting the difference between that and your reasonable offer is only going to lead to a lower-than-necessary result. There is loads more valuable advice just like this and is relevant whether you are seeking out new business or negotiating with suppliers.

Thanks to Karen Green, Buyerology!

#11- “Company of One” by Paul Jarvis

15 Entrepreneurs Share How They Use Social Media For Their Business

Fri, 20 Oct 2023 12:16:08 -0400

In today's digital age, harnessing the power of social media is paramount for business success. With a global audience at your fingertips, leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn has become essential for brand visibility and customer engagement. There are myriad ways to effectively utilize social media to promote and grow your business.

We asked entrepreneurs, and business owners how they use social media for business. Here are some responses.

#1- Boosting content for targeted reach

Photo Credit: Marshal Davis

I have a dedicated budget solely for boosting high-performing content on platforms like Facebook and Instagram. We identify these posts based on organic engagement metrics and then boost them to reach a wider but highly targeted audience. Once identified, these posts are boosted to extend their reach to a more targeted audience, thereby amplifying their impact. This is not a haphazard tactic but a well-thought-out strategy that is in line with our broader marketing goals. The result is a more engaged audience and a more effective social media campaign.

Thanks to Marshal Davis, Ascendly Marketing!

#2- For projecting my personality and philosophy

Photo Credit: Dielle Charon

I use social media for my business by selling through social media and connecting. My leads learn my personality in my stories and my philosophy and movement inside of posts and reels. They do not get free education from me, as that stays mostly inside my coaching container, but they see my philosophy and what I stand for and they know if this aligns with them!

Thanks to Dielle Charon, Dielle Charon Coaching!

#3- Establishing recognition and credibility

Photo Credit: Adrian Miller

IMHO social media is best used for establishing recognition and credibility as long as you don't throw out drivel, falsehoods, and posts that scream you're a loser looking for a lead. I advise content that has value, humor, and honesty, and will stand behind that advice every day!

Thanks to Adrian Miller, Adrian Miller Sales Training!

#4- To build brands

Photo Credit: Luke Lintz

I started my company in 2016, and we grew it through social media marketing, Instagram specifically. We realized that what we were really good at was marketing and building brands on social media. I believe you should focus on growing your social media channels because that’s what stays with you for the entire time you're running your business. We use social media now to cement ourselves as a brand, for outreach, marketing, advertising, and even pitching sometimes.

Thanks to Luke Lintz, High Key Agency!

#5- Sharing the journey

Photo Credit: Rhett Wiseman

I first gained notoriety and recognition for my knowledge of real estate investing when I began sharing my own journey of purchasing homes and zoning them for Section 8 rentals on his YouTube channel. As I became inundated with requests from people who aspire to learn from me on how they could create their own real estate empires, build out portfolios, create long-lasting passive income, and ‘be their own boss,’ I took the leap into coaching and created my one-of-a-kind coaching program that hand-holds my clients through every step of the process.

Thanks to Rhett Wiseman, Wiseman Advising LLC!

#6- For recruiting

Photo Credit: Garry West

For me, the day always starts on LinkedIn. I can always be sure to see a post from someone I know, there’s usually something that makes me laugh, and I check in on the news in my sector. Sure, we use the platform for recruiting, and it’s a great way to generate leads, but for me, it’s all about staying up to date, reading the latest opinion pieces, and taking part in webinars, when I get the time. I’ve been using LinkedIn since I started my business; it feels like my social media home!

Thanks to Garry West, Imagefix!

#7- Align content to niche

Photo Credit: Will Allred

First, align your content to your niche. We were the first to mix objective cold email data with the reader's perspective on LinkedIn. Second, be consistent. I was able to quickly attribute revenue to my posting because of our self-service offering. It took 18 months before growth started to compound. Third, seek to help before you optimize for the algorithm. People come to social media to learn or be entertained. Fourth, the magic is in the comments. Thoughtfully respond, and comment on other's posts in your space. This will open your posts to their and their followers' feeds.

Thanks to Will Allred, Lavender!

#8- Showcase business offerings and skillsets

Photo Credit: Vanessa James

I utilize social media as a tool to showcase my various business offerings and skillsets like voiceover, on-camera hosting, and brand collaborations. It's also a fantastic way to engage daily and build community with fellow creatives across the media landscape. As new apps and tools go live, it’s also a great way to review trends and see where and how my audience is connecting and meet them where they are. I shifted my mindset years ago on social always being a place to showcase my highlight reel and moved to a place where I could showcase my work.

Thanks to Vanessa James, Vanessa James Media!

#9- To craft relevant ad messages

Photo Credit: Brian David Crane

I use social media for my business to target hyper-specific audiences through social media ads who are interested in anti-phishing and digital security tools that can help them protect their privacy. With Facebook's ad targeting options, we are able to craft relevant messages that connect with different groups of potential customers based on their behaviors, interests, and demographics and pay according to the exact number of viewers we want to reach out to.

Thanks to Brian David Crane, Caller Smart Inc!

#10- Infuse our personality into videos

Photo Credit: Diane Howard

It's a great way to showcase our services and products, explaining how they can benefit our clients. But we also infuse our personality into these videos to stand out – after all, aesthetics and skincare should be enjoyable and relatable. It's about making our followers feel like they're part of a community that values self-care and confidence.

Thanks to Diane Howard, Esthetic Finesse!

#11- Regularly answer questions

Photo Credit: Seth Besse

Our caregiver support platform is designed specifically to assist parents of children with disabilities and learning differences. The proverb goes, “It takes a village to raise a child.” And we feel the same, which is why we are very active and reachable on our social channels. We're part of the disability community on Instagram, where we regularly answer questions. And we maintain a private community on Facebook, hosting frequent live chats. These are for Undivided members, as well as other parents raising kids with disabilities, to connect, share advice, and feel supported.

Thanks to Seth Besse, Undivided!

#12- Repost photos from satisfied customers

Photo Credit: Andrew Meyer

Our entire business is based on sustainability. We’re a digital energy advisor that automatically lowers your electric rate and carbon footprint by switching your home or apartment to cheaper and cleaner energy sources. We do our part as well by employing a fully remote workforce. This cuts down on greenhouse gas emissions, consumption of fossil fuels and power, paper and plastic office supplies, and contributes to cleaner air. Lastly, we practice what we preach. Everyone at our company has found the right energy products and services for them. This not only saves them money but allows them to be more sustainable at the same time.

Thanks to Andrew Meyer, Arbor!

#2- Through commitment and innovation

Photo Credit: Ward Dilmore

Incorporating sustainability into my business, both as a business owner and entrepreneur, has been a journey of commitment and innovation. Here's how I've woven sustainability into the fabric of Petrus Landscape: my passion for sustainability stems from a personal connection to the environment. I've always believed that businesses can play a pivotal role in preserving the planet for future generations.

Thanks to Ward Dilmore, Petrus Landscaping!

#3- Using independent and carbon-neutral data centers

Photo Credit: Cuautemoc Weber

One of the most pertinent challenges across the blockchain landscape is figuring out how to chart a more sustainable trajectory going forward, due to the energy-intensive nature of many blockchain networks. Gateway.fm is the first truly decentralized blockchain infrastructure node provider, delivering reliable node infrastructure, best-in-class validators, and robust dev tooling support to help Web3 projects scale at pace. As part of this mission, we use independent and carbon-neutral data centers to minimize the environmental impact of operating blockchain nodes, contributing to a more sustainable and eco-friendly crypto ecosystem.

Thanks to Cuautemoc Weber, Gateway.fm!

#4- Having a strong environmental committee

Photo Credit: Mac Steer

One of the things that I try to do is make sure that my employees are engaged in our sustainability efforts. We have a strong environmental committee that meets regularly and works with me to identify new ways we can make our company more sustainable. We've implemented some great ideas from this committee, including using reusable cups instead of disposable ones at our office and offering a discount on your next purchase if you bring your own bag into our store.

Thanks to Mac Steer, Simify!

#5-Reducing carbon footprint

Photo Credit: Evan Tunis

We are working to make our business more sustainable by reducing our carbon footprint, minimizing waste, and increasing the use of renewable energy sources. We are investing in solar power, improving insulation in our buildings, installing LED lights to reduce electricity consumption, and recycling materials whenever possible. We are also encouraging employees to carpool or take public transport when traveling for business purposes. Additionally, we have implemented a paperless system to reduce the amount of paper, ink, and other materials used in our operations.

Thanks to Evan Tunis, Florida Healthcare Insurance!

#6- Using UV-C air disinfection

Photo Credit: Jennifer Nuckles

The pandemic shone a spotlight on the importance of indoor air quality, as well as the archaic solutions that previously defined the market. But over the past few years, we’ve seen the emergence of a solution that is continuous, autonomous, disinfects air in real-time, and is sustainable and efficient: UV-C air disinfection. I believe sustainable air disinfection is the future. R-Zero is working to make our shared indoor spaces safer and more efficient, sustainable, and productive, through the use of this UV-C air disinfection technology.

Thanks to Jennifer Nuckles, R-Zero!

#7- Building a strong corporate culture

Photo Credit: Michael Podolsky

Organize your internal processes and build a corporate culture that is passed across all management levels. My team is my greatest asset, so I make sure that everyone is involved in the company’s goals, shares the same vision of success, and contributes to teamwork. We've built a culture that helps us pass the vision and values of the company across all management levels. Every employee is involved in teamwork and company goals. That is important for sustainability. We also have established standards for our services, especially among support specialists, all aimed at catering to the needs and expectations of our users and clients.

Thanks to Michael Podolsky, PissedConsumer.com!

#8- Driving sustainable apartment living

Photo Credit: Cameron Johnson

By offering living subscriptions that include all of the housewares, décor, furniture, and in-home tech that any apartment needs, we embrace the circular economy and save the equivalent of 30 trees per transaction. Our goal is to provide our users with a hassle and stress-free move but also to reduce the environmental impact associated with moving. Further, in addition to re-using as much of our inventory as we can for as long as we can, we also do our best to help our goods avoid landfills. Items that can no longer be deployed in users’ homes will be donated to homeless shelters, non-profits, and dog shelters (they love pillows and bedding) business.

Thanks to Cameron Johnson, Nickson Living!

#9- By sourcing eco-conscious vendors

Photo Credit: Marcy Kelman

As a US manufacturer of college diploma frames, we’re hyper-aware that wood and paper are two of our primary product components. That’s why we only source raw materials from eco-conscious vendors who are vetted for compliance with reforestation efforts. All of the renewable hardwoods for our frames are harvested and grown using environmentally responsible practices, and we carry a line of 100% recycled wood molding options. We'll only purchase our frame mats and backing boards from companies with proof of certification for sustainable forestry operations.

Thanks to Marcy Kelman, Church Hill Classics!

#10- Removal and recycling services of e-waste

Photo Credit: Josh Cohen

In a world saturated with materialism, the minimalist lifestyle stands as a beacon of simplicity, intentionality, and sustainability. By choosing quality over quantity and prioritizing meaningful experiences over possessions, individuals can create homes that are both clutter-free and eco-conscious. Entrepreneur Josh Cohen, Founder and President of The Junkluggers, exemplifies this approach through his pioneering work in the eco-friendly junk-removal industry.

Thanks to Josh Cohen, The Junkluggers!

#11- Using eco-friendly packaging

13 Entrepreneurs Share What Does Being a CEO Mean to Them

Tue, 17 Oct 2023 02:46:27 -0400

Here at CBNation, we love to hear what being a CEO means to different entrepreneurs and CEOs. We understand it entails a great responsibility and expectations from the clients and the team you’re leading but its meaning varies with each CEO. We asked entrepreneurs and business owners their definition of the word CEO and here’s […]