CBNation Feed http://feed.informer.com/digests/WM3WBIU9SU/feeder CBNation Feed Respective post owners and feed distributors Wed, 18 Aug 2021 16:19:44 -0400 Feed Informer http://feed.informer.com/ New Year Marketing Goals: How to Set Your Digital Marketing Strategy for 2025 https://blue16media.com/blog/2025/01/01/new-year-marketing-goals-how-to-set-your-digital-marketing-strategy-for-2025/ urn:uuid:5239ed69-325d-b28f-c59b-7608bb502842 Wed, 01 Jan 2025 09:16:38 -0500 <p>The New Year is the perfect opportunity to reassess, refocus, and recharge your digital marketing efforts. A time to evaluate what worked, what didn’t, and  how you can make this year your most successful yet. Setting clear and actionable new year marketing goals is the cornerstone of achieving meaningful results. Reflect on the Past Year...</p> <p>The post <a href="https://blue16media.com/blog/2025/01/01/new-year-marketing-goals-how-to-set-your-digital-marketing-strategy-for-2025/" data-wpel-link="internal">New Year Marketing Goals: How to Set Your Digital Marketing Strategy for 2025</a> appeared first on <a href="https://blue16media.com" data-wpel-link="internal"></a>.</p> <p><span style="font-weight: 400;">The New Year is the perfect opportunity to reassess, refocus, and recharge your digital marketing efforts. A time to evaluate what worked, what didn’t, and  how you can make this year your most successful yet. Setting clear and actionable new year marketing goals is the cornerstone of achieving meaningful results.</span></p> <h2><span style="font-weight: 400;">Reflect on the Past Year</span></h2> <p><span style="font-weight: 400;">To set effective goals, start by analyzing last year’s performance. Did you meet your targets? Which strategies delivered the best results? By taking a closer look at your metrics, such as website traffic, conversion rates, and customer engagement, you can uncover valuable insights. This reflection isn’t just about identifying success; it’s also about spotting missed opportunities and areas for growth.</span></p> <p><span style="font-weight: 400;">Understanding your past efforts will provide a foundation for setting realistic and achievable new year marketing goals. For example, if social media engagement grew steadily but conversions lagged, your strategy might need a sharper focus on nurturing leads rather than merely attracting followers.</span></p> <h2><span style="font-weight: 400;">Define Clear, Measurable Goals</span></h2> <p><span style="font-weight: 400;">Once you understand last year’s performance, it’s time to set your sights on the future. The most effective marketing goals are specific, measurable, achievable, relevant, and time-bound (SMART). Vague aspirations like “grow my audience” won’t cut it. Instead, aim for something tangible, such as “increase website traffic by 25% in the first quarter” or “boost email click-through rates by 15% by June.”</span></p> <p><span style="font-weight: 400;">When crafting your new year marketing goals, break them into short-term and long-term objectives. This approach keeps you motivated while providing a clear roadmap. If you&#8217;re launching a new product, for instance, a short-term goal might involve growing pre-launch awareness, while a long-term objective focuses on customer retention.</span></p> <h2><span style="font-weight: 400;">Adjust Your Strategies for the New Year</span></h2> <p><span style="font-weight: 400;">New goals often require new approaches. If last year’s strategies felt stagnant, it’s time to shake things up. Start by revisiting your target audience. Have their preferences, needs, or behaviors changed? Keep a close eye on industry trends and competitor strategies to ensure you’re staying ahead of the curve.</span></p> <p><span style="font-weight: 400;">Consider incorporating emerging tools and platforms into your strategy. For example, video marketing and interactive content are continuing to dominate the digital landscape. If these weren’t part of your plan last year, adding them now could significantly enhance engagement and conversions.</span></p> <h2><span style="font-weight: 400;">Stay Consistent, Yet Flexible</span></h2> <p><span style="font-weight: 400;">While it’s essential to have a structured plan, flexibility is equally important. The digital marketing world is ever-changing, and unexpected challenges can arise. Whether it’s a sudden algorithm update or shifting consumer behavior, staying adaptable allows you to refine your strategies and still meet your new year marketing goals.</span></p> <p><span style="font-weight: 400;">Consistency, however, should remain a cornerstone of your efforts. Regularly update your blog, post engaging content on social media, and interact with your audience. These consistent touchpoints build trust and keep your brand top of mind.</span></p> <h2><span style="font-weight: 400;">Celebrate Small Wins Along the Way</span></h2> <p><span style="font-weight: 400;">Setting ambitious new year marketing goals is great, but don’t forget to celebrate progress, no matter how small. Each milestone reached is a step toward your larger objectives. Recognizing these achievements not only keeps morale high but also provides a sense of accomplishment that fuels continued efforts.</span></p> <p><span style="font-weight: 400;">This year is your chance to take control of your digital marketing success. By reflecting on last year’s performance, setting SMART goals, and adjusting strategies to match the current landscape, you’ll be well on your way to achieving your new year marketing goals. Start the year with a clear vision, and let your marketing strategy pave the way for measurable success.</span></p> <h2><span style="font-weight: 400;">How Blue16 Media Can Help</span></h2> <p><span style="font-weight: 400;">Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.</span></p> <p><span style="font-weight: 400;">Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.</span></p> <p><span style="font-weight: 400;">For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the </span><a href="https://blue16media.com/marketing/contact-us/" data-wpel-link="internal"><span style="font-weight: 400;">contact form</span></a><span style="font-weight: 400;"> on our website.</span></p> <p>The post <a href="https://blue16media.com/blog/2025/01/01/new-year-marketing-goals-how-to-set-your-digital-marketing-strategy-for-2025/" data-wpel-link="internal">New Year Marketing Goals: How to Set Your Digital Marketing Strategy for 2025</a> appeared first on <a href="https://blue16media.com" data-wpel-link="internal"></a>.</p> IAM2333 – Speaker, Author, Trainer, and Trauma-informed Wellness Expert Fights for The Well-Being of Others https://iamceo.co/2025/01/01/iam2333-speaaker-author-trainer-and-trauma-informed-wellness-expert-fights-for-the-well-being-of-others/ I AM CEO Podcast urn:uuid:c5b29aae-e7fa-21ab-5058-b2f9d1e805e9 Wed, 01 Jan 2025 06:16:42 -0500 <p>Sherrell Moore-Tucker is a speaker, author, trainer, and trauma-informed wellness expert who specializes in leadership and stress management. Sherrell has over 10 years of experience in human resources, yoga, natural health, and her military background. She uses her experience to address these issues in community classes, highlighting that upheavals of normalcy can be traumatic. Sherrell &#8230;</p> <p>The post <a href="https://iamceo.co/2025/01/01/iam2333-speaaker-author-trainer-and-trauma-informed-wellness-expert-fights-for-the-well-being-of-others/">IAM2333 &#8211; Speaker, Author, Trainer, and Trauma-informed Wellness Expert Fights for The Well-Being of Others</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <p><img decoding="async" class="alignnone size-full tie-image185286" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/IAM2333.png" alt="Podcast episode featuring Gresham Harkless Jr. and Michael Leonard, discussing trauma-informed wellness. Episode 2333 is available on Spotify, Apple Podcasts, YouTube Music." />Sherrell Moore-Tucker is a speaker, author, trainer, and trauma-informed wellness expert who specializes in leadership and stress management.</p> <p>Sherrell has over 10 years of experience in human resources, yoga, natural health, and her military background.</p> <p>She uses her experience to address these issues in community classes, highlighting that upheavals of normalcy can be traumatic.</p> <p>Sherrell highlights the importance of starting the day with a reflective practice, this routine helps in staying grounded and focused, leading to a more productive day.</p> <p>She emphasizes the importance of finding one's life's purpose, which can be explored through various paths.</p> <p>Website: <a href="https://www.sherrellmooretucker.com/" target="_blank" rel="noopener noreferrer">Sherrell Moore-Tucker</a></p> <p>Facebook: <a href="https://www.facebook.com/SMTWell/" target="_blank" rel="noopener noreferrer">Sherrell Moore-Tucker, LLC</a></p> <p>Previous Episode: <a href="https://iamceo.co/2019/02/26/iam197-speaker-author-trainer-and-trauma-informed-wellness-expert-fights-for-the-well-being-of-others/">iam197-speaker-author-trainer-and-trauma-informed-wellness-expert-fights-for-the-well-being-of-others</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Sherrell Moore-Tucker Teaser 00:00</strong></p> <p>I go into corporate settings and help people to realize that they can have the Zen right in their corporate setting.</p> <p>Help them get more information on how stress impacts the team and its leaders and how they can find some very holistic and simple tools for decreasing that stress for increased productivity in the workplace.</p> <p><strong>Intro 00:22</strong></p> <p>Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?</p> <p>If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.</p> <p><strong>Gresham Harkless 00:47</strong></p> <p>Hello, Hello, hello. This is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I have Sherrell Moore-Tucker of <a href="https://www.sherrellmooretucker.com/" target="_blank" rel="noopener noreferrer">sherrellmooretucker.com</a> Sherrell, it's awesome to have you on the show.</p> <p><strong>Sherrell Moore-Tucker 00:57</strong></p> <p>Thank you so much for having me, Gresham.</p> <p><strong>Gresham Harkless 00:58</strong></p> <p>Yeah, no problem. Super excited to have you on and what I want to do before we jump right in is just read little bit more about you so people can hear about all the awesome things that you've been able to accomplish.</p> <p>And Sherrell is a speaker, author, trainer and trauma informed wellness expert who specializes in leadership and stress management.</p> <p>A proud military veteran who fights for the well-being of others draws upon her more than 10 years of experience in human resources, yoga and natural health and her adventures in the military when delivering impactful and transformative wellness presentations. Sherrell, are you ready to speak to the I AM CEO community?</p> <p><strong>Sherrell Moore-Tucker 01:32</strong></p> <p>I am.</p> <p>[restrict paid=&#8221;true&#8221;]&lt;</p> <p><strong>Gresham Harkless 01:34</strong></p> <p>Awesome. Let's do it. The first question I had was to hear a little bit more about what I call your CEO story and what led you to start your business. Wow.</p> <p><strong>Sherrell Moore-Tucker 01:41</strong></p> <p>My CEO story actually started while I was still on active duty. I didn't know it at the time, but it was the beginning of the story.</p> <p>So while I was on active duty, I was diagnosed with osteoarthritis and that led me into the wellness community.</p> <p>Mind you, I've always been a very active person, drawn to running, dance, the arts, but I never really engaged in anything that was kind of a slow pace such as yoga.</p> <p>And so my doctor recommended that I give it a try and that was my introduction to the wellness space and I loved it so much that I wanted to teach.</p> <p>So I began to get my certifications to teach yoga and that kind of led me to why don't I kind of turn this into a business.</p> <p>And that like opened up array of different things along with the skill set that I already had in HR, my military background, I began to see other ways that I could teach wellness but also teach leaders and people in corporate industries as well.</p> <p><strong>Gresham Harkless 02:41</strong></p> <p>Awesome, awesome, awesome. So it seems like you've been able to take that traumatic experience, that frustration, and it kind of happened, I guess, for a reason.</p> <p>When you kind of look back at it and it helps you to redirect to what you're doing. So I know you touched on it a little bit, but I wanted to drill a little bit deeper to hear how you're helping to support the clients that you're working with.</p> <p><strong>Sherrell Moore-Tucker 02:58</strong></p> <p>Yeah, absolutely. So I have clients in different industries, whether it's the community efforts. And so the way that I help them is through coaching, through teaching different yoga programs and offering wellness presentations, whether it's through organizations, community organizations or churches, providing that information in a way and in a language that people understand and they can apply it.</p> <p>And then I also have a corp more of a corporate offering where I go into corporate settings and help people to realize that they can have the zen right in their corporate setting, help them get more information on how stress impacts the team and its leaders and how they can find some very holistic and simple tools for decreasing that stress, for increased productivity in the workplace.</p> <p>So I look at it as, I deal with people in the community, those people that may have time and energy and space in their calendar to come out for yoga classes or wellness presentations.</p> <p>And then I'm also a part of that world that is in the workspace. I still work for the federal government full time and I know what that's like when you don't necessarily have the time.</p> <p>And so I love those opportunities where a business will bring me into a corporate space and I can share with people how they can still have those amazing stress relieving benefits in the workplace and how it will benefit them based on whatever projects they're working on at work.</p> <p><strong>Gresham Harkless 04:25</strong></p> <p>I mean, you might have already touched on this, but I wanted to ask you for what I call your secret sauce. And this could be for you or your organization, but it's what you feel kind of sets you apart.</p> <p><strong>Sherrell Moore-Tucker 04:33</strong></p> <p>I think what sets me apart is I think that a great thing that a speaker, someone that serves their community or serves in corporate industries, what makes my, what is a combination of my secret sauces, my diverse background.</p> <p>So people are very surprised, I will say people in the corporate industry are very surprised that I'm prior military.</p> <p>But I will say that if there's any time that there are military personnel out. When I'm doing a presentation or speaking on something, they can always tell because you still carry some of that military mindset with you even when you're presenting.</p> <p>And so I think the military, in addition to the experience that I had in human resources with the federal government, and to top it off, I'm a yoga instructor and a meditation teacher.</p> <p>I bring an array of wellness components to leadership and to wellness. I bring some of those leadership components as well.</p> <p>And so I think that I have a really good diverse background to understand people in the military, people in corporate, and people that may be working inside the home in their community as well.</p> <p><strong>Gresham Harkless 05:41</strong></p> <p>Absolutely. And I feel like that's also where, some great innovations happen as well, too, in different perspectives, because you are able to marry those different things into one.</p> <p>Because people are kind of thinking these things are siloed here, where it's only this. You can only be stressed out at work, but in reality, you can incorporate some of these wellness attributes and practices into your overall workplace.</p> <p><strong>Sherrell Moore-Tucker 06:02</strong></p> <p>Absolutely. I mean, I have the amazing benefit of teaching weekly yoga classes to people that are dealing with some type of stress or trauma.</p> <p>And let me just say this. When it comes to trauma, I think that as a society, we are moving more to a place where people understand that trauma isn't just quote-unquote, PTSD.</p> <p>Like your trauma could be. All of a sudden, you're empty, Nasser, and you're like, what is my life purpose?</p> <p>Like, my kids are gone. It could be a divorce. It could be the death of someone in a family. It could be moving to a new city, state, or country.</p> <p>All of those things can be traumatic in nature. Anything that shifts or there's an upheaval of your norm.</p> <p>And so I believe that in doing community classes, I can speak to that as someone that is prior military and is used to moving around and dealing with different things.</p> <p>Even my health ailment was traumatic because I've never dealt with something where all of a sudden my mobility was limited and affected.</p> <p>In addition to working in the military, I know what that life is like. I know some of the woes and some of the things that come with that lifestyle.</p> <p>And then I also work for the federal government. So I know what it is to be a leader, to be a supervisor or a team lead.</p> <p>And you're working on projects and you're in service through the federal government. And so I think that that makes my job so exciting.</p> <p><strong>Gresham Harkless 07:24</strong></p> <p>Yeah, absolutely.</p> <p><strong>Sherrell Moore-Tucker 07:25</strong></p> <p>Just meeting people at different points of their life.</p> <p><strong>Gresham Harkless 07:28</strong></p> <p>Awesome. Awesome. Awesome. And now I wanted to switch gears a little bit and ask you for what I call a CEO hack.</p> <p>And this might be an app, a book, or a habit that you have, but it's something that makes you more effective and efficient.</p> <p><strong>Sherrell Moore-Tucker 07:38</strong></p> <p>Well, I know it may sound cliche, but this is something that has really been helpful for me, and I want to do a caveat to it, even when I say it.</p> <p>So I think that is very important for that. People know that they have the power and they can make the choice to set the course of their day.</p> <p>And part of that is to engage in some type of meditative or reflective moment at the very start of your day. That can be a devotion, a scripture reading, some type of sacred book, an affirmation.</p> <p>Because I found that in not doing that, I felt like I was kind of like left to the whims of the day versus establishing some things at the onset.</p> <p>And along with that, that comes with not plugging directly into social media at the beginning of the morning.</p> <p>So I tried to really allow my morning time, not the entire morning, but a portion of it, to be very, very sacred so that I can really set the course for my day.</p> <p>And I found that that has been most helpful so that when things happen during the course of the day, I'm not kind of tossed here and there.</p> <p>I always go back to my why, my established affirmation or scripture or that thing that grounds me, regardless of what happens during the day.</p> <p><strong>Gresham Harkless 08:54</strong></p> <p>Absolutely. And that makes perfect sense. It's funny, a lot of times when you start out your day with being intentional, I to meditate the very beginning of the day.</p> <p>Sometimes have the world just dump everything on your kind of doorstep and you realize and forget exactly, like, what you're doing each and every day and what your why is and how it all kind of fits together.</p> <p><strong>Sherrell Moore-Tucker 09:13</strong></p> <p>Yeah, I mean, just starting out with just speaking something positive or affirming to yourself in the mirror or sitting down and just taking that time for yourself to say, this is my goal for the day. This is what I expect out of myself</p> <p>And mind you, it doesn't have to necessarily be goal oriented, but it can be more of an intention. I intend to respond with kindness as much as I can today.</p> <p>I expect to remember my why with everything that I do, everything that I touch. And I think that makes our lives just more meaningful when we can start out with that.</p> <p>Now, mind you, it doesn't have to be like hours and hours on end. Like, the wellness industry is like a billion dollar industry now.</p> <p>And you can fall into that mindset that you have to do all these elaborate things like you got to burn the incense and get the candles right and then you have to have on the right cloth.</p> <p>But it really is just about saying, I'm going to take five minutes before I log on to my email, my social media accounts to just check in with myself.</p> <p>How am I feeling, how am I doing, what is my why, what am I expecting today? And to be able to be reflective for those little things that happen during the day and then when you go out, I believe that you have a clear path, more focus as you engage with people and you go about your life business.</p> <p><strong>Gresham Harkless 10:35</strong></p> <p>Now, I wanted to ask you for what I call a CEO nugget and this is a word of wisdom or piece of advice or if you can hop into a time machine, what would you tell your younger business self?</p> <p><strong>Sherrell Moore-Tucker 10:43</strong></p> <p>Wow. I have always had an issue with time. Time in the sense of I feel like I'm running out of time. And this started really early. Like I can remember being a 15 year old and I'm a 90s kid and I can remember watching a different world.</p> <p>And from that time of like 15, 16 years old, my aspiration was I gotta hurry up and get to college because it's gonna be just like a different world.</p> <p>And I can remember looking back at my younger self now and being in such a hurry to grow up and live this life that I missed some key moments in my childhood.</p> <p>So what I would tell my younger self and what I continue to tell myself now is there is enough time.</p> <p>There is a beauty in the journey and your journey is unique to you. And part of that uniqueness also incorporates time.</p> <p>So where it looks like your counterparts may be like just sailing through with no issues at time is relative.</p> <p>And so that's one of my nuggets to just pace yourself. I can remember when I first started going into business for myself and you want to have the website perfect and all your social media handles perfect.</p> <p>And what I've learned in being business for myself for the past couple of years is you evolve as a person.</p> <p>Give yourself the time and the space to continue to evolve. And your business will also evolve with you.</p> <p>And it's okay to rebrand, it's okay to say, okay, it's time to sunset that particular thing and to move to something else. Because we're always evolving, we're always moving. And so that piece of advice is give yourself time.</p> <p><strong>Gresham Harkless 12:24</strong></p> <p>And now I wanted to ask you my absolute favorite question. Which is the definition of what it means to be a CEO.</p> <p>And we're hoping to have different, quote-unquote, CEOs on the show. So, Sherrell, I wanted to ask you, what does being a CEO mean to you?</p> <p><strong>Sherrell Moore-Tucker 12:34</strong></p> <p>For me, being a CEO means really just working in your purpose. And it doesn't necessarily mean that it has to equate to money.</p> <p>It could equate to being a CEO in your community, where you're making impact in your community through service, through public service or private service.</p> <p>And so that's what I would say. It's really about finding out what your life's purpose is. I actually have a business coach that I work with, and she is helping me to cultivate a life purpose statement.</p> <p>And that doesn't necessarily mean that it mimics exactly what you do in your business or your community.</p> <p>But what are those things that you are purposed to do that you do very easily? It flows from you without any effort. That is your purpose.</p> <p>And you can walk in your purpose in an array of different paths and just allow yourself to have the openness to explore those different paths.</p> <p>I really think it's about purpose. And sometimes we confuse purpose with what we're good at. Sometimes we can start something and we develop a skill set because we do it over and over again.</p> <p>But that doesn't necessarily mean that that's an indicator of your purpose. And so I believe that if you don't know what your purpose is, that you should take some time emotionally, mentally, and spiritually to really just take a reflective look at your life, even going back to your childhood.</p> <p>And what were some of those things that came naturally to you? Whether it was caring for animals and it was something that you always wanted to do, whether it was caring for people or maybe you were always teaching someone something, there is, I believe, that purpose is cultivated and it appears in children.</p> <p>And so if we would take a moment to go back to our childhoods, and sometimes before the world gets a hold of us and everything we do is generated or focused on money, we will see what our true purpose is in this world.</p> <p><strong>Gresham Harkless 14:28</strong></p> <p>Absolutely. That's definitely a powerful message and a great reminder for us CEOs and entrepreneurs and business owners.</p> <p><strong>Sherrell Moore-Tucker 14:33</strong></p> <p>Yeah, thanks. I appreciate it.</p> <p><strong>Gresham Harkless 14:35</strong></p> <p>No problem. And what I wanted to do was pass you to the mic just to see if there was anything additional you want to let our readers and our listeners know and then how best they can get a hold of you.</p> <p><strong>Sherrell Moore-Tucker 14:44</strong></p> <p>Yeah, I mean, I would just say that I understand that someone that has maybe never stepped foot in this industry.</p> <p>And you look at it from afar, it can seem very scary. It's a lot going on, whether you're like, how do I start meditating? How do I start yoga?</p> <p>And I feel like I'm maybe not the right size, I'm too old, I'm not flexible. All of those things come up when you want to make a change.</p> <p>And so what I would encourage anyone to do is to use 2019 to explore those uncharted territories. Just step outside of your comfort zone and you'd be surprised at how your wellness is impacted because one, you're stepping outside of your comfort zone, you feel that invigoration and that rush of, wow, I'm doing something brand new.</p> <p>And two, you may find a whole another group of people that you wouldn't have found otherwise. That could be a great source of support for you.</p> <p>And so I just want to offer that to people that are like, where do I even start in this wellness journey?</p> <p>I want to be well, I want to live well. I'm stressed out, but I don't even know where to start. And I say start with whatever your personality is. What are those things that bring you joy?</p> <p>And then step outside of your comfort zone and step into that world. If people would like to learn more about me where they can find out more about my trainings, or if you would like for me to come to your business or organization, you can all find that out through going to my website at <a href="https://www.sherrellmooretucker.com/" target="_blank" rel="noopener noreferrer">sherrellmooretucker.com</a></p> <p><strong>Gresham Harkless 16:09</strong></p> <p>Awesome, awesome, awesome. And we'll make sure to have that link in the show notes just so that we can follow up with you, Sherrell, but I truly appreciate your time and all the great insight that you gave to us and I hope you have a phenomenal rest of the day.</p> <p><strong>Sherrell Moore-Tucker 16:20</strong></p> <p>Thank you so much for having me. I so appreciate it and well wishe IAM2332 – Author, Podcast Host and Self-improvement Writer Helps People Start Online Businesses https://iamceo.co/2024/12/31/iam2332-author-podcast-host-and-self-improvement-writer-helps-people-start-online-businesses/ I AM CEO Podcast urn:uuid:69eebbe2-a8de-9971-badf-151271b764d8 Tue, 31 Dec 2024 06:16:29 -0500 <p>Michael Leonard is the creator of Inspire Your Success, a blog and podcast to help people start online businesses and upgrade their mindset for success. Michael is also an author and self-improvement writer featured on Fearless Motivation, Goldcast, Life Hacker, and more. He emphasizes that success is not just about learning technical skills but about &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/31/iam2332-author-podcast-host-and-self-improvement-writer-helps-people-start-online-businesses/">IAM2332 &#8211; Author, Podcast Host and Self-improvement Writer Helps People Start Online Businesses</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <p><img decoding="async" class="alignnone size-full tie-image185284" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/IAM2332.png" alt="Podcast promotional image featuring hosts Gresham Harkless Jr. and Michael Leonard against a background collage. Text highlights their focus on self-improvement and online business." />Michael Leonard is the creator of Inspire Your Success, a blog and podcast to help people start online businesses and upgrade their mindset for success.</p> <p>Michael is also an author and self-improvement writer featured on Fearless Motivation, Goldcast, Life Hacker, and more.</p> <p>He emphasizes that success is not just about learning technical skills but about reprogramming one’s subconscious to overcome limiting beliefs.</p> <p>He shares his routine, which involves reviewing wins, planning, and meditating to ensure productivity and a positive mindset throughout the day.</p> <p>Michael also advises staying open to new experiences, meeting new people, and consistently consuming content that helps grow and improve.</p> <p>Website: <a href="https://www.inspireyoursuccess.com/">https://www.inspireyoursuccess.com/</a></p> <p><a href="http://michaelleonard.net/">michaelleonard.net</a></p> <p>IG: <a href="https://www.instagram.com/iammichaelleonard/">https://www.instagram.com/iammichaelleonard</a></p> <p>Previous Episode: <a href="https://iamceo.co/2019/02/27/iam198-author-podcast-host-and-self-improvement-writer-helps-people-start-online-businesses/">iam198-author-podcast-host-and-self-improvement-writer-helps-people-start-online-businesses</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Michael Leonard Teaser 00:00</strong></p> <p>Giving them the tools and resources because there's so much out there, there's so little of it taught in school.</p> <p>And so much of its mindset and beliefs and really looking into your subconscious and figuring out what's holding you back from becoming the best version of yourself.</p> <p><strong>Intro 00:15</strong></p> <p>Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?</p> <p>If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.</p> <p><strong>Gresham Harkless 00:40</strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I have Michael Leonard of Inspire Your Success. Michael, it's awesome to have you on the show.</p> <p><strong>Michael Leonard 00:48</strong></p> <p>Thanks so much for having me, man. Really appreciate it.</p> <p><strong>Gresham Harkless 00:51</strong></p> <p>No problem. Super excited to have you on. And what I want to do is just read a little bit more about Michael so you can hear about all the awesome things that he's doing.</p> <p>And Michael is the creator of Inspire Your Success, which is a blog and podcast to help people start online businesses and upgrade their mindset for success.</p> <p>He is also an author and self improvement writer who has been featured on Fearless Motivation, Gold Cast, Life Hacker, and more.</p> <p>In 2017 he left his six figure job to build an online business and pursue professional golf. Michael, are you ready to speak to the I AM CEO community?</p> <p><strong>Michael Leonard 01:22</strong></p> <p>Absolutely, man. Just want to help anyone as much as I can.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p><strong>Gresham Harkless 01:24</strong></p> <p>The first thing I wanted to do is ask you about what I call your CEO story and what led you to start your business.</p> <p><strong>Michael Leonard 01:29</strong></p> <p>Yeah, absolutely. So I started all this basically full time in 2017 like you mentioned and for me it really just came out of a lack of fulfillment in my life.</p> <p>I was previously, I think I was 29, I guess when I left corporate 9 to 5 life and I was basically just going through the motions.</p> <p>I was doing what society told me to do. I went to school, got good grades, went to college, got good grades and then I graduated and just didn't really have any clue what I was going to do.</p> <p>So like everyone else got a job. I was right after like the recession, everything too. So I mean I took like a, was like a customer service kind of job at like PayPal.</p> <p>So I was taking about 60 mad calls a day. So that was fun. And then I got a, I only worked there for like eight months and then I got a job working at Yelp and it's a really cool, young company, a lot of fun.</p> <p>I started when I was in my young 20s and had a lot of success there. And again, I was just kind of doing what everybody told me to do.</p> <p>Like, I bought the house, bought the nice car. I was like, okay, man, I'm doing it. And then about 2015, I started just feeling, like, empty inside.</p> <p>I felt like there was. I was missing something. I was like, wait a second, I'm making the money. I just bought a house.</p> <p>Like, my girlfriend moved in. We're happy. I got the dog. Like, everything's good. But at the same time, I'm like, I can't do this forever.</p> <p>And I start doing the math, and I realizing, like, I'm not going to retire ever from here until I'm like, 50.</p> <p>So even if I'm making six figures, like, if I'm saving a lot, and then you have to worry about retirement and all the 401ks and all this stuff.</p> <p>And so I was just like, wait a sec, this is broken. And so I was kind of one of those corporate zombies. Like, I'd go for 40 hours a week and work 15 of them and get my job done.</p> <p>But I was, like, always just browsing the internet. And thankfully, my boredom led to figuring out about, wow, people are making money online and helping people.</p> <p>And so that's really where I got my start. Just sitting there, literally bored out of my mind. And I started just seeing all these headlines on Business Insider and Yahoo and Entrepreneur, and I was like, man, this is the coolest thing ever.</p> <p>Like, it's literally, they're passionate, they're doing what they love, they're helping people, they're getting paid unlimited income, and you don't have to work for anyone, and you don't have to sit at a desk.</p> <p>Like, that was something I always had a problem with. And so I was like, all right, I can do this. So I tried a little Amazon business for about three days, probably.</p> <p>I think I got the samples from China, and that didn't work. I was just. I didn't have a lot of limiting beliefs on E-commerce and what I could do.</p> <p>So I was like, that's not going to work. I was like, well, I'm helping a lot of people with finance. Maybe I can share that.</p> <p>So I spent a couple years really studying personal finance and investing. And so I went on a little journey there and started helping people.</p> <p>And others were like, wow, you should share this. So at the time, I'd read a lot about Blogs and everything.</p> <p>So I decided to start a blog in 2016. In January of 2016, New Year's resolution that actually paid off.</p> <p>And I was at it for about a year, making very little progress, zero money, still working at my job and. And I got another promotion to one of the highest positions in the company for sales.</p> <p>And again, I was like, man, I should be happy. I felt like almost guilty like that I wasn't like, it wasn't that I wasn't grateful because I was and I was making a good amount for a 20 something.</p> <p>But again, I just felt like there was more out there. So finally I kind of just had a conversation with myself and said, look, like this isn't how your life's going to end.</p> <p>You're meant for more than this. You have to bet on yourself. And I'd done that when I went to college out of state.</p> <p>After college, I went to Arizona. I didn't know anyone. I was like, look, I've bet on myself before for it.</p> <p>It's never going to fail. So I ended up in May of 2017 leaving. And I remember putting my notice in. People thought I was crazy. I had zero dollars coming in.</p> <p>I had saved a lot of money, but I had not done any real side hustles that had paid off much blogging and made, I think, about $200 at the time.</p> <p>So luckily I was good at saving with the personal finances and stuff. But yeah, my goal was to do two things. To build an online business that helps people and also to pursue professional golf.</p> <p>So coming up on two years in May, so still at it and really growing. Learned a lot about digital marketing, working on the golf game and yeah, long winded version.</p> <p>But it's just, it's always kind of funny how it starts a few years, even before I actually took the jump.</p> <p><strong>Gresham Harkless 05:41</strong></p> <p>And I know you touched on it a little bit. So could you tell us a little bit more about what you're doing with your blog, your podcast, and how you're kind of helping to support your listeners and your readers and what you're doing from that step?</p> <p><strong>Michael Leonard 05:49</strong></p> <p>Absolutely, yeah. So, when I left, like I mentioned, I had basically thought in my mind, okay, this, I'm just going to have this blog and then I'm going to create blog posts, I'm going to create courses, I'm going to make all this money and help people.</p> <p>And I was quickly shown that's not that easy. And it was good. I needed that. And so what I did was I started trying all kinds of side hustles.</p> <p>I mean, I would literally do anything from like walking dogs to selling stuff online to literally anything I could because I had savings.</p> <p>But again, I was starting to see that like bleed out. And I'm like, okay, this is like, this isn't like blogging is going to take a little while.</p> <p>So luckily that led to freelance writing. And that's kind of where I really started going and started working with a lot of big blogs and sites like Fearless Motivation and Goldcast and all kinds of different blogs and clients in personal finance, personal development.</p> <p>And so basically all of last year I really worked on my copywriting and content writing and have grown that to a pretty successful business right now.</p> <p>And so now what I'm trying to do is kind of grow that and help others get started with that. So I have a few online courses coming out and then the podcast coming out next week.</p> <p>Just because in 2018, my biggest thing was I couldn't have the end of 2017 after I quit be the same as 2018.</p> <p>So I spent a lot of money on myself. Last year I went to a lot of seminars, really changed up. I was like, look, if you want life to change, you have to change.</p> <p>Life's too short to be chained to a desk. 80% of people hate their job. Any other study you see, I mean, that's not like a made up thing, that's worldwide.</p> <p>I mean, like, you see people that are so depressed and just makes me like so sad. So my passion is to help people free themselves from that and to find what they're passionate about.</p> <p>It might not be instant, but it's really just about giving them the tools and resources because there's so much out there, there's so little of it taught in school.</p> <p>And so much of its mindset and beliefs and really looking into your subconscious and figuring out what's holding you back from becoming the best version of yourself.</p> <p>So that's really my goal now with my YouTube channel, podcast, blog. Like, I just want to produce content to help people because it was those avenues that helped me change my life. And I feel like it's my obligation and I love doing it.</p> <p><strong>Gresham Harkless 07:56</strong></p> <p>Absolutely, absolutely. And I wanted to ask you now for, and you might have already touched on this, what I call like your secret sauce. And this is kind of like what you feel kind of distinguishes you or sets you apart.</p> <p><strong>Michael Leonard 08:04</strong></p> <p>Absolute. I mean, there's so much information out there. We live in an absolutely gorgeous time. I think sometimes though, we have a little too much information.</p> <p>And I know I'm super guilty of, like, buying every course on every subject, watching every podcast, and then, like, nothing happens.</p> <p>And I'm like, wait a second. No, Mike, you actually need to take action. You need to move forward.</p> <p>But the biggest thing for me is that I try and bring a different approach. Just because you can find out how to make money online, you can learn how to do all this stuff.</p> <p>It's all out there. It's just scattered. There's different types of content, things like that. But for me, I really dive into mindset and beliefs and why people do what they do and why some people are successful and some aren't, even though they're doing the same thing.</p> <p>And so I've spent the better part of a year and a half now really diving into understanding the subconscious mind, what you can do to reprogram yourself, to lose the weight or to start the business, to really reestablish your beliefs.</p> <p>Because, again, it's not taught in school. And it really, really frustrates me. So once I've really dived into that and listened to endless amounts of podcasts and books like Psycho Cybernetics and Mindset and all these other ones like that, you start to realize that the most successful people are very aware of their thoughts.</p> <p>They're very aware of what they're thinking, how they're reacting emotionally, and then, like, what in their past might be holding them back from the future, success and life that they want to create.</p> <p>So that, to me, is a big thing. Like, I'm not going to just tell you, here's how you, like, start freelance writing, or here's how you start copywriting.</p> <p>Like, with all my, like, people I coach or my courses, there's, like, modules about mindset and routines and, like, having that set up.</p> <p>Because if you don't have that stuff in place, you might get successful for a while, but it's never going to last.</p> <p>Like, if there's a problem in your business, it's almost always with you. It's not your business, it's your mindset. It's your belief of, oh, I can't market, I can't do this, I can't do that.</p> <p>Well, no, that's just a story you're telling yourself. Then you just have to figure out, why is that? So I try and really hone in and ask people questions like that. Not like, why isn't your business working?</p> <p>But like, oh, what's working with your life? What's the story you're telling yourself? So that's kind of the thing I try and really dive into is the mindset side.</p> <p><strong>Gresham Harkless 10:02</strong></p> <p>And I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this might be an app, a book, or a habit that you have, but something that makes you more effective and efficient.</p> <p><strong>Michael Leonard 10:11</strong></p> <p>Yeah, absolutely. So my biggest thing is having a set of empowering morning rituals. I talk about morning rituals just all the time.</p> <p>Prior to 2018, I had zero routine. I was really good about waking up early. I loved, like, working out, getting after it in the morning.</p> <p>I was super obnoxious in the morning. My girlfriend was like, why are you so loud? Like, I'm just so excited to, like, start the day.</p> <p>So I've always had that, like, getting up early side of things. But when you're an entrepreneur, you don't have anybody, like, babysitting you.</p> <p>It's you all day if you're in. In your office, coffee shop, wherever you want to be. But if you don't have any sort of routine, it's easy to fall into the same thought patterns, the same beliefs, the same habits that aren't helping you.</p> <p>And so I have really tried to study morning routines. And if you just read any book, like the Success Principles, or just talk to entrepreneurs, like, it's always pops up, like, they're always doing something, that doesn't mean it's an hour.</p> <p>It could be 10 minutes, it could be two hours. Like, I talked to so many people that do different routines and stuff, but it's about finding something that makes you energized, that makes you feel creative, and it makes you really excited for the day.</p> <p>So, like, I do all kinds of different rituals, and I try and mix it up because routines get stagnant. So I don't like to even call it a routine, but I like to do different things in the morning, but it all starts in the evening.</p> <p>So, like, for me, it's like setting up my evening routine. It's like 10 minutes. I write down three wins for the day, what I'm grateful for and what I'm doing the next day.</p> <p>So that way I have, like, a plan. I wake up, I'm not, like, thinking, what should I do? Or anything like that.</p> <p>I'm not leaving anything up to chance. I'm waking up, I'm brushing my teeth, drinking water, and then I'm right into meditating or writing in a journal or working on my business, like, whatever it is that I really want to start at.</p> <p>But I think having a morning routine is so crucial because you can't control the middle of the day, but you can always control the beginning and the end.</p> <p>So if you have some sort of structure there, it can really help make the middle a little less hectic.</p> <p><strong>Gresham Harkless 11:57</strong></p> <p>There you go. I wanted to ask you for what I call a CEO nugget. And this is a word of wisdom or piece of advice or if you can hop into a time machine, what would you tell your younger business self?</p> <p><strong>Michael Leonard 12:06</strong></p> <p>That's a great question, man. There's so many different things I would say. The first thing is to get super clear about what you're trying to do.</p> <p>One of the things that has constantly plagued me in my business is shiny object syndrome. I love new projects, and so one of my biggest things would be to really, like, make focus and clarity more of a priority.</p> <p>Because if you can get clear on what you're trying to do, whether it's start a podcast or become a writer or start a blog or whatever you want to do, if you just know you can't really move on to the next project until you do this or until you have some sort of tangible thing.</p> <p>I think that would help me a lot just because, again, I was just kind of throwing stuff and seeing what stuck, and I think it definitely held me back for a while.</p> <p>But, yeah, I would say just getting super, super clear on your business, but then also getting clear about yourself and, like, what you really want.</p> <p>Because, again, I knew I wanted something with online business, but I still wasn't very clear. And so I think if you can narrow that down, it just makes taking action so much easier because if you're cluttered and distracted, not really sure it's easy to, like, not really take, like, the action that's needed to take and actually get results.</p> <p><strong>Gresham Harkless 13:14</strong></p> <p>Awesome, awesome, awesome. And now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO.</p> <p>And we're hoping to have different quote-unquote CEOs on the show. So, Michael, I wanted to ask you, what does being a CEO mean to you?</p> <p><strong>Michael Leonard 13:25</strong></p> <p>Being a CEO to me just means being in control of your life, and that's your schedule, your income, your fulfillment, your relationships.</p> <p>It's really, to me, it's just like getting total 100% control of your life and knowing that if you do the right stuff, you can help a lot of people.</p> <p>And again, entrepreneurs are nothing more than problem solvers. So if you can find a problem that's big enough, they always say, if you want to be a billionaire, help a billion people.</p> <p>And so it's really just being resourceful and figuring out what you want. And that way you can just have that kind of, I guess, excitement towards the day.</p> <p>Like, that's what I really love of being a CEO. Like, I couldn't even sleep last night. I was so excited about some of the stuff I'm working on. Like, I wanted to go to sleep so bad, and I just literally couldn't.</p> <p>And I know I need it, but just one of those things where you just kind of have excitement back in your life and, I think it's. It's just a journey of yourself as much as it is a business. So it's really fun.</p> <p><strong>Gresham Harkless 14:19</strong></p> <p>Michael, I truly appreciate you for taking some time out and helping so many people find excitement in their lives as well, too.</p> <p>And what I wanted to do was pass the mic just to see if there's anything additional you want to let our readers and our listeners know, and then, of course, how best they can IAM2331 – Overcoming Overload: My Journey as a Franchise Broker https://iamceo.co/2024/12/30/iam2331-overcoming-overload-my-journey-as-a-franchise-broker/ I AM CEO Podcast urn:uuid:2e0304d4-1415-3eb2-9805-fed675366411 Mon, 30 Dec 2024 06:16:47 -0500 <p>Gresham Harkless discusses the importance of creating a business model that is not overly reliant on specific individuals. This approach ensures sustainability and scalability. He highlights the significance of maintaining high ethical standards, knowing the inventory, and understanding potential candidates thoroughly. Gresham realizes the need to manage his focus and recalibrate his approach to ensure &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/30/iam2331-overcoming-overload-my-journey-as-a-franchise-broker/">IAM2331 &#8211; Overcoming Overload: My Journey as a Franchise Broker</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <p><img decoding="async" class="alignnone size-full wp-image-185339" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/2331.png" alt="Smiling man next to a podcast ad for &quot;Overcoming Overload: My Journey as a Franchise Broker&quot; on Episode 2331, featuring streaming platforms' logos." /></p> <p>Gresham Harkless discusses the importance of creating a business model that is not overly reliant on specific individuals. This approach ensures sustainability and scalability.</p> <p>He highlights the significance of maintaining high ethical standards, knowing the inventory, and understanding potential candidates thoroughly.</p> <p>Gresham realizes the need to manage his focus and recalibrate his approach to ensure things are in place and he’s not overwhelmed.</p> <p>He reflects on how franchises are built by entrepreneurs with a vision, and while they are meant to be more systematized and operationally efficient, they still require continuous learning and adaptability.</p> <ul> <li class="inline-block text-sm">Blue Star Franchise: <a href="http://bluestarfranchise.com/" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com</a></li> <li class="inline-block text-sm">Browse the Franchise Inventory: <a href="https://bluestarfranchise.com/franchise/" target="_blank" rel="noopener">https://bluestarfranchise.com/franchise</a></li> <li class="inline-block text-sm">Is franchising right for you? Check this out to see: <a href="http://bluestarfranchise.com/assessment" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com/assessment</a></li> <li class="inline-block text-sm">Franchise CEO (A CBNation Site &#8211; coming soon) &#8211; <a href="http://franchiseceo.co/" target="_blank" rel="noopener noreferrer">http://franchiseceo.co</a></li> </ul> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Intro</b></strong><strong><b> </b></strong><strong><b>00:00</b></strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO Podcast. And this is a special episode of our I AM CEO Podcast.</p> <p>And this is actually going to be a snippet of a snippet, so to speak. I'm just doing an intro because I've been starting to document my journey to starting what is now called BlueStar Franchise.</p> <p>We're also going to do a kind of sub site within CBNation called Franchise CEO. So you'll see some links in the show notes related to that.</p> <p>But just wanted to give you a little bit more insight, give you a little bit more color in some of the aspects of why I'm actually doing this.</p> <p>Because one of the things I was doing as I was going to try and start up this new business was realizing and hearing from the founder of FBA, the Franchise Brokers Association, that it'd be really cool to document your journey going through and building this out.</p> <p>I think it's something that would be super helpful obviously for people that are looking for and thinking about starting franchises.</p> <p>But frankly, if you're starting anything, any type of business, I think it's really cool to kind of just even see the journey and how it's been going from there.</p> <p>So I'm going to share a few of those snippets from the first couple of videos that have been created.</p> <p>But definitely, of course subscribe to our YouTube, check out a lot more where I figure out exactly where we're gonna post this.</p> <p>So I have that that's available to you. But regardless, if you're a builder, continue.</p> <p>So I'll have that information that's available to you. But regardless, if you're a builder, continue to keep building, continue to do your thing.</p> <p>The world definitely needs exactly what you're trying to build and needs you to be your unique self.</p> <p>So make sure to run your own race because nobody can run your race like you. This is Gresh signing out. I hope you have a phenomenal rest of the day.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>01:26</b></strong></p> <p>Hello, hello, hello. This is Gresh here. And it's day 17 of the franchise broker journey. To be very honest, I am completely overwhelmed.</p> <p>I'm overwhelmed just because we just met. I want to say maybe about 80 different brands in such a short period of time.</p> <p>Like, we were doing basically kind of like speed dating, where we were meeting a brand for five minutes.</p> <p>You go on to the next brand, the next brand, the next brand. So that in itself is overload of information.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>Then you're networking and connecting with a lot of different people. Then, of course, I just got off of training. I'm still running the digital marketing business.</p> <p>So it was just like an overload of a lot of information. And then, you just try to. I do the workouts and stuff like that in the morning.</p> <p>This is my rest day actually on Wednesday. So I was gonna go play pickleball. Also learned how to play pickleball this weekend.</p> <p>So it was a lot of new things this weekend. But obviously with the little one on the way in January, saying goodbye to star grandma, it was.</p> <p>It has been definitely a season of change for these last, like four months. And, it'll be for the last probably two months and then it will be for the next couple months.</p> <p>But one of the things that I kind of had a little bit of an epiphany about is like, how I want to approach this broker business.</p> <p>It's like I was still kind of up in the air on exactly how I wanted to do it. I think I want to lean heavily into this content creation.</p> <p>I think that that's going to be a big thing, for me. It's going to be in my superpowers. But I think one of the things that, can kind of get you overwhelmed is because having to, like, refresh so many things.</p> <p>And I think that's going to be kind of top of mind that I'm gonna have to focus on is just getting those things in place and just re-calibrating that and seeing what that looks like.</p> <p>But, still working on the digital marketing business, Ops manager is out, which has also been a big thing.</p> <p>Like as you go on this conference, then the ops manager is out. And it just. It just honestly shows me that there's a lot of kind of dependency that we have, which is important.</p> <p>You want to have quality people, but at the same time the people are quality, but the people are people.</p> <p>So you have to figure out, especially in this day and age, like, how can you build something I think that is very much so amplified by the people that you have on your team, but it's not as dependent, and that includes me, honestly.</p> <p>I think the more that you have things that are completely, like, dependent upon you, the more you don't have as much of a business.</p> <p>So that's really one of the really cool things about franchising in general is that you get to kind of set that up.</p> <p>But the big things that I've taken away is that you definitely want to make sure that you have your ethics overall as a broker.</p> <p>It's going to be so important to make sure that you are doing your due diligence. The next thing is knowing your inventory and then probably these is going to be the biggest part of that.</p> <p>And maybe the fourth thing is going to be make sure you, you understand as much as you can about your potential candidates.</p> <p>So I think those things end up taking you into the place where you can end up being like a really stellar broker.</p> <p>I believe, like, just from what I've seen, the biggest gap is potentially related to the, the lead generation.</p> <p>And that's where I'm really kind of laser focused, honed in on. Because just from the talks that I've heard this week is just along the lines of the cost of leads are continuing to go up.</p> <p>And when you're spending as much as you're spending on leads, which I think leads range anywhere from like 50 to 150, I've heard.</p> <p>I haven't actually purchased leads, but that's some of the numbers that I've seen. And you're not guaranteed anything if you have these leads.</p> <p>So especially, as a younger rep, less seasoned rep, I'm trying to get those reps in to make sure that I continue to kind of get better with my conversations.</p> <p>But the good thing is I definitely know a lot of business having built a business, but also like having the podcast in and of itself so I can speak directly to that.</p> <p>Franchising is just kind of like a new language. There's a lot of different concepts, but at the heart of it, they are businesses.</p> <p>They were started by entrepreneurs, they were started with a vision and they just were replicated in a way.</p> <p>So often they should be stronger, I should say, in their operations and their systems and things like that.</p> <p>But you learn more. We continue to kind of get smarter. But I think the leads part, the marketing part, probably the sales part is I think what is the biggest gap and I think that's what people are going to be looking for.</p> <p>So that's kind of the journey. As of today, I took a rest day. I don't know when we get started. I believe it might be like 8:30 or so.</p> <p>So I'm going to go ahead and continue with my morning routine. Just ease into today and get ready to kind of go home because I'm happy to go home and see the family for sure.</p> <p><strong><b>Ou</b></strong><strong><b>tro</b></strong><strong><b> </b></strong><strong><b>06:08</b></strong></p> <p>Please let me know if there's anything I could do to help. And of course I look forward to giving you more and more updates.</p> <div id="fbxt-wrap" > <div id="fbxt-wrap--inner" class="fbxt-extra-class"> <div class="fbxt-header"> <div class="fbxt-header--logo"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle opacity="0.05" cx="11.6406" cy="12.3918" r="11.6406" fill="#C60808"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.6445 10.2899H6.63672V9.04663H16.6445V10.2899Z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.6445 13.3421H6.63672V12.0989H16.6445V13.3421Z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.7025 16.395H6.63672V15.1518H12.7025V16.395Z"/> </svg> <span class="fbxt-header-text">IAMCEO Podcast Transcript</span> </div> <div class="fbxt-header--nav"> <a class="fbxt-header--nav-item fbxt-nav-email" href="#" style="display:none" > <svg width="16" height="12" viewBox="0 0 16 12" xmlns="http://www.w3.org/2000/svg"> <path d="M14.5 0H1.5C0.65625 0 0 0.6875 0 1.5V10.5C0 11.3438 0.65625 12 1.5 12H14.5C15.3125 12 16 11.3438 16 10.5V1.5C16 0.6875 15.3125 0 14.5 0ZM14.5 1.5V2.78125C13.7812 3.375 12.6562 4.25 10.2812 6.125C9.75 6.53125 8.71875 7.53125 8 7.5C7.25 7.53125 6.21875 6.53125 5.6875 6.125C3.3125 4.25 2.1875 3.375 1.5 2.78125V1.5H14.5ZM1.5 10.5V4.71875C2.1875 5.28125 3.21875 6.09375 4.75 7.3125C5.4375 7.84375 6.65625 9.03125 8 9C9.3125 9.03125 10.5 7.84375 11.2188 7.3125C12.75 6.09375 13.7812 5.28125 14.5 4.71875V10.5H1.5Z" /> </svg> <span class="fbxt-nav-text">Email</span> </a> <a class="fbxt-header--nav-item fbxt-nav-download" href="#" > <svg width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg"> <path d="M16.5 9H13.5938L15.0625 7.5625C16 6.625 15.3125 5 14 5H12V1.5C12 0.6875 11.3125 0 10.5 0H7.5C6.65625 0 6 0.6875 6 1.5V5H4C2.65625 5 1.96875 6.625 2.9375 7.5625L4.375 9H1.5C0.65625 9 0 9.6875 0 10.5V14.5C0 15.3438 0.65625 16 1.5 16H16.5C17.3125 16 18 15.3438 18 14.5V10.5C18 9.6875 17.3125 9 16.5 9ZM4 6.5H7.5V1.5H10.5V6.5H14L9 11.5L4 6.5ZM16.5 14.5H1.5V10.5H5.875L7.9375 12.5625C8.5 13.1562 9.46875 13.1562 10.0312 12.5625L12.0938 10.5H16.5V14.5ZM13.75 12.5C13.75 12.9375 14.0625 13.25 14.5 13.25C14.9062 13.25 15.25 12.9375 15.25 12.5C15.25 12.0938 14.9062 11.75 14.5 11.75C14.0625 11.75 13.75 12.0938 13.75 12.5Z" /> </svg> <span class="fbxt-nav-text">Download</span> </a> <a class="fbxt-header--nav-item fbxt-nav-new_tab" href="#" > <svg width="14" height="14" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg"> <path d="M12.5 0H1.5C0.65625 0 0 0.6875 0 1.5V12.5C0 13.3438 0.65625 14 1.5 14H12.5C13.3125 14 14 13.3438 14 12.5V1.5C14 0.6875 13.3125 0 12.5 0ZM12.3125 12.5H1.6875C1.5625 12.5 1.5 12.4375 1.5 12.3125V1.6875C1.5 1.59375 1.5625 1.5 1.6875 1.5H12.3125C12.4062 1.5 12.5 1.59375 12.5 1.6875V12.3125C12.5 12.4375 12.4062 12.5 12.3125 12.5ZM10.625 3L6.375 3.03125C6.15625 3.03125 6 3.1875 6 3.40625V4.25C6 4.46875 6.15625 4.65625 6.375 4.625L8.1875 4.5625L3.09375 9.65625C2.9375 9.8125 2.9375 10.0312 3.09375 10.1875L3.8125 10.9062C3.96875 11.0625 4.1875 11.0625 4.34375 10.9062L9.4375 5.8125L9.375 7.625C9.34375 7.84375 9.53125 8 9.75 8H10.5938C10.8125 8 10.9688 7.84375 10.9688 7.625L11 3.375C11 3.1875 10.8125 3 10.625 3Z" /> </svg> <span class="fbxt-nav-text">New Tab</span> </a> </div> </div> <div class="fbxt-content"> <div class="fbxt-content--inner"> <p><b>Title:</b> Transcript - Fri, 20 Dec 2024 14:37:51 GMT</p> <p><b>Date: Fri, 20 Dec 2024 14:37:51 GMT, Duration:</b> [00:06:12.76]</p> <p>[00:00:00.80] - Intro</p> <p>Hello, hello, hello. This is Gretch from the IM CEO podcast. And this is a special episode of our IM CEO podcast. And this is actually going to be a snippet of a snippet, so to speak. I'm just doing an intro because I've been starting to document my journey into starting what is now called Blue Star Franchise. We're also going to do a kind of sub site within CB Nation called Franchise CEO. So you'll see some links in the show, notes related to that. But just wanted to give you a little bit more insight, give you a little bit more color in some of the aspects of why I'm actually doing this, because one of the things I was doing as I was going through training to start up this new business was realizing and hearing from the founder of fba, the Franchise Brokers association, that it'd be really cool to document your journey going through and building this out. I think it's something that would be super helpful, obviously, for people that are looking for and thinking about starting franchises. But frankly, if you're starting anything, any type of business, I think it's really cool to kind of just even see the journey and how it's been going from there. So I'm going to share a few of those snippets from the, from the first couple of videos that have been created. But definitely, of course, subscribe to our YouTube, check out a lot more where I figure out exactly where we're going to post this. So I'll have that information that's available to you. But regardless, if you're a builder, continue to keep building, continue to do your thing. The world definitely needs exactly what you're trying to build. It needs you to be your unique self. So make sure to run your own race, because nobody can run your race like you. This is Greg signing out. I hope you have a phenomenal rest of the day.</p> <p>[00:01:26.26] - Gresham Harkless</p> <p>Hello, hello, hello. This is Gresh here. And it's day 17 of the franchise broker journey. To be very honest, I am completely overwhelmed. I'm overwhelmed just because we just met. I want to say maybe about 80 different brands in such a short period of time. Like, we were doing basically kind of like speed dating, where we were meeting a brand for five minutes. You go on to the next brand, the next brand, the next brand. So that in itself is overload of information. Then you're networking and connecting with a lot of different people. Then, of course, you know, I just got off of training. I'm still running the digital marketing business. So it was just like an overload of a lot of information. And then, you know, you just try to. I do the workouts and stuff like that in the morning. This is my rest day actually on Wednesday. So I was gonna go play pickleball. Also learned how to play pickleball this weekend. So it was a lot of new things this weekend. But obviously with, you know, the little one on the way in January, saying goodbye to star grandma, it was. It has been definitely a season of change for these last, like four months. And, you know, it'll be for the last probably two months and then it will be for the next couple months. But. But one of the things that I kind of had a little bit of an epiphany about is like, how I want to approach this broker business. It's like I was still kind of up in the air on exactly how I wanted to do it. I think I want to lean heavily into this content creation. I think that that's going to be a big thing, you know, for me. It's going to be in my superpowers. But I think one of the things that, you know, can kind of get you overwhelmed is because having to, like, refresh so many things, and I think that that's going to be kind of top of mind that I'm gonna have to focus on is just getting those things in place and just recalibrating that and seeing what that looks like. But, you know, still working on the digital marketing business, Ops manager is out, which has also been a big thing. Like as you go on this conference, then the ops manager is out. And it just. It just honestly shows me that there's a lot of kind of dependency that we have, which is, you know, important. You want to have quality people, but at the same time the people are quality, but the people are people. So you have to figure out, especially in this day and age, like, how can you build something I think that is very much so amplified by the people that you have on your team, but it's not as dependent, and that includes me, honestly. I think the more that you have things that are completely, like, dependent upon you, the more you don't have as much of a business. So that's really one of the really cool things about franchising in general is that you get to kind of set that up. But the big things that I've taken away is that you definitely want to make sure that you have your ethics overall as a broker. It's going to be so important to make sure that you are doing your due diligence. The next thing is knowing your inventory and then probably these is going to be the biggest part of that. And maybe the fourth thing is going to be make sure you, you understand as much as you can about your potential candidates. So I think those things end up taking you into the place where you can end up being like a really stellar broker. I believe, like, just from what I've seen, the biggest gap is potentially related to the, the lead generation. And that's where I'm really kind of laser focused, honed in on. Because just from the talks that I've heard this week is just along the lines of the cost of leads are continuing to go up and when you're spending as much as you're spending on leads, which I think leads range anywhere from like 50 to 150, I've heard. I haven't actually purchased leads, but that's some of the numbers that I've seen. And you're not guaranteed anything if you have these leads. So especially as a, as a younger rep, less seasoned rep, you know, I'm trying to get those reps in to make sure that I continue to kind of get better with my conversations. But the good thing is I definitely know, you know, a lot of business having built a business, but also like having the podcast in and of itself so I can speak directly to that. Franchising is just kind of like a new language. There's a lot of different concepts, but at the heart of it, they are businesses. They were started by entrepreneurs, they were started with a vision and they just were replicated in a way. So often they, they, they should be stronger, I should say, in their operations and their systems and things like that. But you learn more. We continue to kind of, you know, get smarter. But I think the leads part, the marketing part, probably the sales part is I think what is the biggest gap and I think that's what people are going to be looking for. So that's kind of the journey. As of today, I took a rest day. I don't know when we get started. I believe it might be like 8:30 or so. So I'm going to go ahead and continue with my morning routine. Just ease into today and get ready to kind of go home because I'm happy to go home and see the family for sure.</p> <p>[00:06:08.27] - Intro</p> <p>Please let me know if there's anything I could do to help. And of course I look forward to.</p> <p>[00:06:11.33] - Gresham Harkless</p> <p>Giving you more and more updates.</p> <p> </div> <div class="fbxt-content--footer"> <a href="#"> <svg width="9" height="11" viewBox="0 0 9 11" xmlns="http://www.w3.org/2000/svg"> <path d="M0.5625 0.25C0.234375 0.25 0 0.507812 0 0.8125V1.375C0 1.70312 0.234375 1.9375 0.5625 1.9375H8.4375C8.74219 1.9375 9 1.70312 9 1.375V0.8125C9 0.507812 8.74219 0.25 8.4375 0.25H0.5625ZM2.10938 6.83594L3.65625 5.28906V10.1875C3.65625 10.5156 3.89062 10.75 4.21875 10.75H4.78125C5.08 IAM2330 – Revitalize Your Energy: Pour From a Full Cup https://iamceo.co/2024/12/29/iam2330-revitalize-your-energy-pour-from-a-full-cup/ I AM CEO Podcast urn:uuid:5b05dbf2-48eb-6f09-7183-37ac4e7b7198 Sun, 29 Dec 2024 06:16:56 -0500 <p>Gresham Harkless emphasizes the value of taking on responsibilities remaining true to one's duties and being brave and accountable. He discusses that one must be mindful of where they invest their energy to avoid burnout and ensure they stay focused on what matters. Gresham advocates for taking time to rest and recharge, emphasizing that rest &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/29/iam2330-revitalize-your-energy-pour-from-a-full-cup/">IAM2330 &#8211; Revitalize Your Energy: Pour From a Full Cup</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <div><img decoding="async" class="alignnone size-full wp-image-185337" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/2330.png" alt="Smiling person in a podcast promotional image for episode 2330, titled &quot;Revitalize Your Energy: Pour From a Full Cup.&quot; Various podcast platforms are listed at the bottom." /></div> <div> <p>Gresham Harkless emphasizes the value of taking on responsibilities remaining true to one's duties and being brave and accountable.</p> <p>He discusses that one must be mindful of where they invest their energy to avoid burnout and ensure they stay focused on what matters.</p> <p>Gresham advocates for taking time to rest and recharge, emphasizing that rest is as important as hard work.</p> </div> <div> <ul> <li class="inline-block text-sm">Blue Star Franchise: <a href="http://bluestarfranchise.com/" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com</a></li> <li class="inline-block text-sm">Browse the Franchise Inventory: <a href="https://bluestarfranchise.com/franchise/" target="_blank" rel="noopener">https://bluestarfranchise.com/franchise</a></li> <li class="inline-block text-sm">Is franchising right for you? Check this out to see: <a href="http://bluestarfranchise.com/assessment" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com/assessment</a></li> <li class="inline-block text-sm">Franchise CEO (A CBNation Site &#8211; coming soon) &#8211; <a href="http://franchiseceo.co/" target="_blank" rel="noopener noreferrer">http://franchiseceo.co</a></li> </ul> <div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> </div> <div> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Intro</b></strong><strong><b> </b></strong><strong><b>00:01</b></strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO Podcast. And this is a special episode of I AM CEO Podcast.</p> <p>And this is actually going to be a snippet of a snippet, so to speak. I'm just doing an intro because I've been starting to document my journey into starting what is now called BlueStar Franchise.</p> <p>We're also going to do a kind of sub site within CBNation called Franchise CEO. So you'll see some links in the show notes related to that.</p> <p>But just wanted to give you a little bit more insight, give you a little bit more color in some of the aspects of why I'm actually doing this.</p> <p>Because one of the things I was doing as I was going through training to start up this new business was realizing and hearing from the founder of FBA, the Franchise Brokers Association, that it'd be really cool to document your journey going through and building this out.</p> <p>I think it's something that would be super helpful obviously for people that are looking for and thinking about starting franchises.</p> <p>But frankly, if you're starting anything, any type of business, I think it's really cool to kind of just even see the journey and how it's been going from there.</p> <p>So I'm going to share a few of those snippets from the first couple of videos that have been created.</p> <p>But definitely, of course, subscribe to our YouTube, check out a lot more where I figure out exactly where we're going to post this.</p> <p>So I'll have that information that's available to you. But regardless, if you're a builder, continue to keep building, continue to do your thing.</p> <p>The world definitely needs exactly what you're trying to build and needs you to be your unique self.</p> <p>So make sure to run your own race because nobody can run your race like you. This is Gresh signing out. I hope you have a phenomenal rest of the day.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>03:07</b></strong></p> <p>It’s really hard to pour from an empty cup. For me, it’s been really tiring, just with all the travel and all the information and  new things that I’m learning, new team members, things that we’re implementing.</p> <p>It’s been a lot going on, there’s a tremendous amount of change even we got some news that our baby might be coming a little bit sooner than we expected.</p> <p>And that’s definitely obviously a blessing. But at the same time it’s just kinda put you some pins and needles.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>So yesterday, I actually had two meetings, one podcast, one was a meeting that canceled and I just had  to just take a nap.</p> <p>And it’s something that I always say that I should do a  lot more but I’ve always a reason why not to do it.</p> <p>But I even slept a long time, last night as we were winding out and getting ready to sleep and, go on watching a show on Netflix and the power went out.</p> <p>So couldn’t really do much of anything, so I had to go to bed a lot  earlier which ends up probably being like what my body at least needed.</p> <p>Sometimes we just need that kinda shut down and reset. And one of the reason that bring that up today was just because it just is a great reminder, sometimes tomorrow is better than doing things tomorrow.</p> <p>As much as you want to shut things off less than other things, as you start to have more and more on your plate, you have to be able to prioritize, and you have to be able kinda see the forest from the trees.</p> <p>I think that I should keep more, I guess involved in life or for having more responsibilities and things that you take it on.</p> <p>It's gonna be more so important to make sure that you prioritizing the most important things which area are gonna move the needle forward.</p> <p>And that’s why I really love, I referenced so many times, at 12 week year, because for me it’s really intentional on the things that needs to be done in order to succeed.</p> <p>And when we laser focused on those things, it allows us to make sure that we are moving the needle in the right directions by focusing on the right things.</p> <p>And one of those big things is our energy. We don’t have unlimited energy. We can’t pour from an empty cup.</p> <p>Our resources are not, they run out that’s the best way to say that. And once we start to understand and to realize that we know that we have to be guarded on our energy.</p> <p>So as I’m getting towards the end of the year, as we might have a new addition on the way before the end of the year as well too, it becomes even more important to say no.</p> <p>And I talked to somebody, and I remember this quote is like, no is a full sentence. You don’t have to say no but because I this or that, just say no.</p> <p>Or maybe not now or let me think about it. Those are also the thing that I’ve learned that have helped me to make sure that I’m filtering the things I'm doing to make sure that they're aligned what are what we're trying to do.</p> <p>So with that being said, you want to make sure that you're doing the things that fill you up. You want to make sure you be with and looking and what else you can or everything is so but for me to have.</p> <p>And with that being said it's this night something you probably have to pay attention to if you have your keeping your cup full and you have your oxygen mask on first and make sure you are in the best place to make this good decisions help me as far as I'm doing a better job.</p> <p>And I've been better last night I got 97 I have called better sleep it is a huge subscription but at the same time it's like three with that being said, remember each tip will finally become what it is to make sure that you all resting that you are touching the you have to make sure that you kind of stretch yourself on the other end.</p> <p>So that you can have that energy to hustle but also remember when you hustle that means the same for today I'll catch you before I take such one.</p> <p><strong><b>Outro 12:39</b></strong></p> <p>Please let me know if there's anything I can do to help. And of course, look forward to give you more and more updates.</p> <div id="fbxt-wrap" > <div id="fbxt-wrap--inner" class="fbxt-extra-class"> <div class="fbxt-header"> <div class="fbxt-header--logo"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle opacity="0.05" cx="11.6406" cy="12.3918" r="11.6406" fill="#C60808"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.6445 10.2899H6.63672V9.04663H16.6445V10.2899Z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.6445 13.3421H6.63672V12.0989H16.6445V13.3421Z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.7025 16.395H6.63672V15.1518H12.7025V16.395Z"/> </svg> <span class="fbxt-header-text">IAMCEO Podcast Transcript</span> </div> <div class="fbxt-header--nav"> <a class="fbxt-header--nav-item fbxt-nav-email" href="#" style="display:none" > <svg width="16" height="12" viewBox="0 0 16 12" xmlns="http://www.w3.org/2000/svg"> <path d="M14.5 0H1.5C0.65625 0 0 0.6875 0 1.5V10.5C0 11.3438 0.65625 12 1.5 12H14.5C15.3125 12 16 11.3438 16 10.5V1.5C16 0.6875 15.3125 0 14.5 0ZM14.5 1.5V2.78125C13.7812 3.375 12.6562 4.25 10.2812 6.125C9.75 6.53125 8.71875 7.53125 8 7.5C7.25 7.53125 6.21875 6.53125 5.6875 6.125C3.3125 4.25 2.1875 3.375 1.5 2.78125V1.5H14.5ZM1.5 10.5V4.71875C2.1875 5.28125 3.21875 6.09375 4.75 7.3125C5.4375 7.84375 6.65625 9.03125 8 9C9.3125 9.03125 10.5 7.84375 11.2188 7.3125C12.75 6.09375 13.7812 5.28125 14.5 4.71875V10.5H1.5Z" /> </svg> <span class="fbxt-nav-text">Email</span> </a> <a class="fbxt-header--nav-item fbxt-nav-download" href="#" > <svg width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg"> <path d="M16.5 9H13.5938L15.0625 7.5625C16 6.625 15.3125 5 14 5H12V1.5C12 0.6875 11.3125 0 10.5 0H7.5C6.65625 0 6 0.6875 6 1.5V5H4C2.65625 5 1.96875 6.625 2.9375 7.5625L4.375 9H1.5C0.65625 9 0 9.6875 0 10.5V14.5C0 15.3438 0.65625 16 1.5 16H16.5C17.3125 16 18 15.3438 18 14.5V10.5C18 9.6875 17.3125 9 16.5 9ZM4 6.5H7.5V1.5H10.5V6.5H14L9 11.5L4 6.5ZM16.5 14.5H1.5V10.5H5.875L7.9375 12.5625C8.5 13.1562 9.46875 13.1562 10.0312 12.5625L12.0938 10.5H16.5V14.5ZM13.75 12.5C13.75 12.9375 14.0625 13.25 14.5 13.25C14.9062 13.25 15.25 12.9375 15.25 12.5C15.25 12.0938 14.9062 11.75 14.5 11.75C14.0625 11.75 13.75 12.0938 13.75 12.5Z" /> </svg> <span class="fbxt-nav-text">Download</span> </a> <a class="fbxt-header--nav-item fbxt-nav-new_tab" href="#" > <svg width="14" height="14" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg"> <path d="M12.5 0H1.5C0.65625 0 0 0.6875 0 1.5V12.5C0 13.3438 0.65625 14 1.5 14H12.5C13.3125 14 14 13.3438 14 12.5V1.5C14 0.6875 13.3125 0 12.5 0ZM12.3125 12.5H1.6875C1.5625 12.5 1.5 12.4375 1.5 12.3125V1.6875C1.5 1.59375 1.5625 1.5 1.6875 1.5H12.3125C12.4062 1.5 12.5 1.59375 12.5 1.6875V12.3125C12.5 12.4375 12.4062 12.5 12.3125 12.5ZM10.625 3L6.375 3.03125C6.15625 3.03125 6 3.1875 6 3.40625V4.25C6 4.46875 6.15625 4.65625 6.375 4.625L8.1875 4.5625L3.09375 9.65625C2.9375 9.8125 2.9375 10.0312 3.09375 10.1875L3.8125 10.9062C3.96875 11.0625 4.1875 11.0625 4.34375 10.9062L9.4375 5.8125L9.375 7.625C9.34375 7.84375 9.53125 8 9.75 8H10.5938C10.8125 8 10.9688 7.84375 10.9688 7.625L11 3.375C11 3.1875 10.8125 3 10.625 3Z" /> </svg> <span class="fbxt-nav-text">New Tab</span> </a> </div> </div> <div class="fbxt-content"> <div class="fbxt-content--inner"> <p><b>Title:</b> Transcript - Fri, 20 Dec 2024 13:14:25 GMT</p> <p><b>Date: Fri, 20 Dec 2024 13:14:25 GMT, Duration:</b> [00:12:47.78]</p> <p>[00:00:01.84] - Intro</p> <p>Hello. Hello. This is the IMCO podcast and this is a special episode of IMCO podcast. And this is actually gonna be a snippet of a snippet. So I'm just doing a natural because I've been so into Document one donated to starting what is now called Blue Star franchise what's going to do a kind of simp segment CB Nation called Franchise CEO. So you'll see some links in the show notes related to that. But just want to give you a bit more insight, give me a bit more insight some of the aspects of why I'm actually doing this. Because life is always the one. I was going to try and start up this new business was realizing and the founder of FBA the Franchise Brokers association. That would be really cool that Metro journey quite a long time. So I think it's something that would be super helpful I received for people that are looking for and thinking about starting franchises. But frankly if you starting anything at least have a business. I think it's really cool to kind of just even see the journey and how it's been going from there. So I'm going to show a few of those snippets from the from the first copy of videos that have been created. But definitely of course subscribe to all YouTube. Check out that video. I forgot exactly what I would never post this. I have that information that's available to you but regardless if you borrowed the chance you bought a chance to do your thing on the murder free me is exactly what you're trying to build me to run your own ways because nobody can run your way like you should grass on and out. Hope you.</p> <p>[00:03:07.71] - Gresham Harkless</p> <p>Cool I'm gonna be for me it's been really just for the travel information and meeting somebody tremendous amount of change even yes definitely I will see a blessing. But at the same time I even slap one time at night. This is a great reminder Sometimes tomorrow is better than doing things tomorrow. As much as you want to shut things off less than other things.</p> <p>[00:05:46.26] - Intro</p> <p>As.</p> <p>[00:05:46.73] - Gresham Harkless</p> <p>You start to help me on you on yourself. We have to be able to speak. We have to be able to have a single force from the trees. I think that I should keep war. I guess it will be brave for having responsibilities and things that you take it on. It's gonna be someone want to make sure that you all you all are voice and the most important things for children because for me it gets me winning control all the things that need to be done in order to succeed in all I can. So as a focus on those things allows us to make sure that we all move in the needle in the right direction all night things is your energy that's the best way to kind of save it. And as researchers who understand that we start to realize that we know that we have to be very kind on our energy so asha twice the enemy is when I have need to show that before it becomes even more quieter to see now maybe I talk with somebody that will I have some why? Because I do so Because I beg to say no you say maybe not Now I only think about it Those are some things that I've learned and I've helped me to make sure that I'm filtering the things I'm doing to make sure that they're aligned what are what we're trying to do so with that being said, you know you want to make sure that you're doing the things that fill you up. You want to make sure you be with and looking and what else you can or everything is so but for me to have aaand with that being said you know it's this night something you probably have to pay attention to if you have your achievements for folks and you are doing make sure you are in the best place to make this good decisions help me as far as I'm doing a better job and I've been better plus 99897 pieces have called better sleep it is a huge subscription but at the same time it's like three with that being said, remember each tip will finally become what it is to make sure that you all resting that you are touching the you have to make sure that you kind of stretch yourself on the other end so that you can have that energy to hustle but also remember when you hustle that means the same for today I'll catch you before I take such one Please let me know if there's any other help and personal fortune.</p> <p> </div> <div class="fbxt-content--footer"> <a href="#"> <svg width="9" 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https://iamceo.co/2024/12/28/iam2329-how-experimentation-drives-success-in-business/ I AM CEO Podcast urn:uuid:e2187e6f-9083-e713-4614-736c0d79ae14 Sat, 28 Dec 2024 06:16:45 -0500 <p>In this special episode, Gresham Harkless emphasizes the significance of experimentation in business, particularly in the early stages. He discusses how trying different strategies, testing ideas, and being open to trial and error can lead to finding the right approach. Gresham highlights the value of A/B testing — comparing two variations of a strategy or &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/28/iam2329-how-experimentation-drives-success-in-business/">IAM2329 &#8211; How Experimentation Drives Success in Business</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <div><img decoding="async" class="alignnone size-full wp-image-185334" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/2329.png" alt="Promotional graphic for podcast episode 2329, &quot;How Experimentation Drives Success in Business,&quot; featuring a smiling man. Includes podcast platform logos and show title, BlueStar Precision." /></div> <div> <p>In this special episode, Gresham Harkless emphasizes the significance of experimentation in business, particularly in the early stages.</p> <p>He discusses how trying different strategies, testing ideas, and being open to trial and error can lead to finding the right approach.</p> <p>Gresham highlights the value of A/B testing — comparing two variations of a strategy or offer to see which performs better.</p> <p>He explains the importance of tracking data such as impressions, clicks, conversions, and other key performance indicators (KPIs).</p> <p>Moreover, he believes business owners should create space to experiment, which fosters innovation and growth.</p> </div> <div> <ul> <li class="inline-block text-sm">Blue Star Franchise: <a href="http://bluestarfranchise.com/" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com</a></li> <li class="inline-block text-sm">Browse the Franchise Inventory: <a href="https://bluestarfranchise.com/franchise/" target="_blank" rel="noopener">https://bluestarfranchise.com/franchise</a></li> <li class="inline-block text-sm">Is franchising right for you? Check this out to see: <a href="http://bluestarfranchise.com/assessment" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com/assessment</a></li> <li class="inline-block text-sm">Franchise CEO (A CBNation Site &#8211; coming soon) &#8211; <a href="http://franchiseceo.co/" target="_blank" rel="noopener noreferrer">http://franchiseceo.co</a></li> </ul> <div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> </div> <div> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Intro </b></strong><strong><b>00:00</b></strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO Podcast. And this is a special episode of our I AM CEO Podcast.</p> <p>And this is actually going to be a snippet of a snippet, so to speak. I'm just doing an intro because I've been starting to document my journey to starting what is now called BlueStar Franchise.</p> <p>We're also going to do a kind of sub site within CBNation called Franchise CEO. So you'll see some links in the show notes related to that.</p> <p>But just wanted to give you a little bit more insight, give you a little bit more color in some of the aspects of why I'm actually doing this.</p> <p>Because one of the things I was doing as I was going to try and start up this new business was realizing and hearing from the founder of FBA, the Franchise Brokers Association, that it'd be really cool to document your journey going through and building this out.</p> <p>I think it's something that would be super helpful obviously for people that are looking for and thinking about starting franchises.</p> <p>But frankly, if you're starting anything, any type of business, I think it's really cool to kind of just even see the journey and how it's been going from there.</p> <p>So I'm going to share a few of those snippets from the first couple of videos that have been created.</p> <p>But definitely, of course subscribe to our YouTube, check out a lot more where I figure out exactly where we're gonna post this.</p> <p>So I have that that's available to you. But regardless, if you're a builder, continue.</p> <p>So I'll have that information that's available to you. But regardless, if you're a builder, continue to keep building, continue to do your thing.</p> <p>The world definitely needs exactly what you're trying to build and needs you to be your unique self.</p> <p>So make sure to run your own race because nobody can run your race like you. This is Gresh signing out. I hope you have a phenomenal rest of the day.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>02:24</b></strong></p> <p>Hello, hello, hello. This is Gresh and I think it's day 25 of the Franchise broker journey. I didn't really know what I wanted to talk about today, but actually yesterday I went through and I started to look at all the experiments I was.</p> <p>Doing all the things and seeing like what results there were. So I think that's probably a two part thing that I really wanted to about camera home today was.</p> <p>Of course having that spirit of experimenting and doing things, trying things out is going to be insanely huge because you don't even know what work all the time.</p> <p>I don't know what you're gonna even love doing. You don't know what's gonna necessarily feel in alignment.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>So one of the big things, that kind of camera for me is that I want to have that spirit of just trying things, of testing things out, of figuring out what works or what doesn't work.</p> <p>But one thing I don't always do a great job of is keeping track of what these experiments are, of closing experiments when they don't kind of bear.</p> <p>Those fruits and bringing those things out. So the idea is kind of like to do like an A/B test, a rapid A/B test.</p> <p>You have kind of two things you tested out, essentially, and then you continually kind of tweak those things until you get to ultimately where you want to be.</p> <p>Mines is a lot of times being an A, B, C, D, E, F, you can get the idea of like exactly how those sets are.</p> <p>So it becomes a lot harder to be able to kind of iterate between two or three, four, five, six different things.</p> <p>So you want to try to keep it to maybe two different things, maybe three different things that you're kind of testing out simultaneously.</p> <p>But I am notorious for trying out lots of different things, doing things against the wall.</p> <p>But that's not necessarily always bad, especially those two things. So three things or four things are.</p> <p>Not kind of competing or they're sometimes things that you just kind of sit in and see what's happening.</p> <p>But you want to kind of look at that data. I think that's the biggest thing that I wanted to kind of hammer home today is that data, especially if you're doing stuff from a digital standpoint, is going to be huge.</p> <p>So whether we're talking about impressions, clicks, actually setting up time to speak or offers or whatever, the KPI that you're measuring is going to be huge to kind of track.</p> <p>But one of the reasons I bring it up so much is that because if you're getting a lot of impressions, but people are clicking, maybe it's something around the copy or the offer or something along those lines that is not resonating if you have an Ad that you're putting up.</p> <p>But on the flip side, if you are getting a lot of clicks but people are converting, maybe something along the way of a landing page, or maybe it's too slow, or maybe it's not the right offer, or maybe people just don't have a good journey to that landing page.</p> <p>So whatever that might be, it gives you a little bit more of a awareness around what's working and what's not when you have that data that you can lean on.</p> <p>But you never know if it's even worthwhile. So sometimes when you do it and you set it out, it doesn't end up happening.</p> <p>And you end up saying that hey, this isn't necessary for me. So maybe that's how it goes. And with sort of important to make sure that you are doing that.</p> <p>This is for anybody that's getting started and it's not ideas, but frankly it's for anybody that is doing anything.</p> <p>I think in business or especially in marketing, you're constantly be testing out things seeing what works and what doesn't work.</p> <p>And you want to create space and time to be some of the biggest brands, you hear they have their experimental, time ghouls, one of those where I think products like Gmail came out largely because people were experimenting and they had that 20%, 15, 20% time.</p> <p>I think it was that they're experimenting, becomes part of that ethos files that hold and the thing that they're doing keeps them a big company.</p> <p>But also kind of taps into that innovation and moving fast and breaking things because you have space and time to do that.</p> <p>So I think that that's all pretty cool to be able to do and to leverage. And I think it's so important as CEOs, entrepreneurs and business owners that we are creating space and time to experiment.</p> <p>But also creating space and time to make sure that we're reviewing those experimentations to see what's working and what's not.</p> <p>But that's the big thing that's kind of coming up for me. Don't be afraid to experiment don't even be afraid to even track those experiments even more because you do want to be like the kid that's trying out new things.</p> <p>You want to be like the scientist that's in the lab with the test tubes and the beakers and all those things and testing out those different concoctions or even the person that might be a chef and it's been together it would be a phenomenal recipe.</p> <p>So that's it for today. Just don't be afraid to experiment. Don't be afraid to track those experimentations so that you can eventually get your way to the success that you want to have.</p> <p><strong><b>Outro </b></strong><strong><b>09:38</b></strong></p> <p>Please let me know if there's anything I can do to help. And of course, look forward to give you more and more updates.</p> <div id="fbxt-wrap" > <div id="fbxt-wrap--inner" class="fbxt-extra-class"> <div class="fbxt-header"> <div class="fbxt-header--logo"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle opacity="0.05" cx="11.6406" cy="12.3918" r="11.6406" fill="#C60808"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.6445 10.2899H6.63672V9.04663H16.6445V10.2899Z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.6445 13.3421H6.63672V12.0989H16.6445V13.3421Z"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.7025 16.395H6.63672V15.1518H12.7025V16.395Z"/> </svg> <span class="fbxt-header-text">IAMCEO Podcast Transcript</span> </div> <div class="fbxt-header--nav"> <a class="fbxt-header--nav-item fbxt-nav-email" href="#" style="display:none" > <svg width="16" height="12" viewBox="0 0 16 12" xmlns="http://www.w3.org/2000/svg"> <path d="M14.5 0H1.5C0.65625 0 0 0.6875 0 1.5V10.5C0 11.3438 0.65625 12 1.5 12H14.5C15.3125 12 16 11.3438 16 10.5V1.5C16 0.6875 15.3125 0 14.5 0ZM14.5 1.5V2.78125C13.7812 3.375 12.6562 4.25 10.2812 6.125C9.75 6.53125 8.71875 7.53125 8 7.5C7.25 7.53125 6.21875 6.53125 5.6875 6.125C3.3125 4.25 2.1875 3.375 1.5 2.78125V1.5H14.5ZM1.5 10.5V4.71875C2.1875 5.28125 3.21875 6.09375 4.75 7.3125C5.4375 7.84375 6.65625 9.03125 8 9C9.3125 9.03125 10.5 7.84375 11.2188 7.3125C12.75 6.09375 13.7812 5.28125 14.5 4.71875V10.5H1.5Z" /> </svg> <span class="fbxt-nav-text">Email</span> </a> <a class="fbxt-header--nav-item fbxt-nav-download" href="#" > <svg width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg"> <path d="M16.5 9H13.5938L15.0625 7.5625C16 6.625 15.3125 5 14 5H12V1.5C12 0.6875 11.3125 0 10.5 0H7.5C6.65625 0 6 0.6875 6 1.5V5H4C2.65625 5 1.96875 6.625 2.9375 7.5625L4.375 9H1.5C0.65625 9 0 9.6875 0 10.5V14.5C0 15.3438 0.65625 16 1.5 16H16.5C17.3125 16 18 15.3438 18 14.5V10.5C18 9.6875 17.3125 9 16.5 9ZM4 6.5H7.5V1.5H10.5V6.5H14L9 11.5L4 6.5ZM16.5 14.5H1.5V10.5H5.875L7.9375 12.5625C8.5 13.1562 9.46875 13.1562 10.0312 12.5625L12.0938 10.5H16.5V14.5ZM13.75 12.5C13.75 12.9375 14.0625 13.25 14.5 13.25C14.9062 13.25 15.25 12.9375 15.25 12.5C15.25 12.0938 14.9062 11.75 14.5 11.75C14.0625 11.75 13.75 12.0938 13.75 12.5Z" /> </svg> <span class="fbxt-nav-text">Download</span> </a> <a class="fbxt-header--nav-item fbxt-nav-new_tab" href="#" > <svg width="14" height="14" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg"> <path d="M12.5 0H1.5C0.65625 0 0 0.6875 0 1.5V12.5C0 13.3438 0.65625 14 1.5 14H12.5C13.3125 14 14 13.3438 14 12.5V1.5C14 0.6875 13.3125 0 12.5 0ZM12.3125 12.5H1.6875C1.5625 12.5 1.5 12.4375 1.5 12.3125V1.6875C1.5 1.59375 1.5625 1.5 1.6875 1.5H12.3125C12.4062 1.5 12.5 1.59375 12.5 1.6875V12.3125C12.5 12.4375 12.4062 12.5 12.3125 12.5ZM10.625 3L6.375 3.03125C6.15625 3.03125 6 3.1875 6 3.40625V4.25C6 4.46875 6.15625 4.65625 6.375 4.625L8.1875 4.5625L3.09375 9.65625C2.9375 9.8125 2.9375 10.0312 3.09375 10.1875L3.8125 10.9062C3.96875 11.0625 4.1875 11.0625 4.34375 10.9062L9.4375 5.8125L9.375 7.625C9.34375 7.84375 9.53125 8 9.75 8H10.5938C10.8125 8 10.9688 7.84375 10.9688 7.625L11 3.375C11 3.1875 10.8125 3 10.625 3Z" /> </svg> <span class="fbxt-nav-text">New Tab</span> </a> </div> </div> <div class="fbxt-content"> <div class="fbxt-content--inner"> <p><b>Title:</b> Transcript - Fri, 20 Dec 2024 11:28:08 GMT</p> <p><b>Date: Fri, 20 Dec 2024 11:28:08 GMT, Duration:</b> [00:09:46.32]</p> <p>[00:00:00.96] - Gresham Harkless</p> <p>Hello, hello, hello.</p> <p>[00:00:01.99] - Intro</p> <p>This is Rich from the IMCO podcast. This is a special episode of our.</p> <p>[00:00:08.92] - Speaker 3</p> <p>IMCO podcast and this is actually going.</p> <p>[00:00:12.50] - Intro</p> <p>To be a snippet of a snippet, so to speak. I'm just doing an intro because I've been starting to document my journey to starting what is now called Blue Star franchise. We're also going to do a kind of subsite within CB Nation called Franchise CEO.</p> <p>[00:00:35.34] - Speaker 3</p> <p>So you'll see some links in the.</p> <p>[00:00:37.00] - Intro</p> <p>Show, notes related to that. But just wanted to give you a little bit more insight, give you a little bit more covering some of the aspects of why I'm actually doing this. Because one of the things I was doing as I was going to try and start up this new business was, was realizing and hearing from the founder of fba, the Franchise Brokers association, that it'd be really cool to document your journey going through and building this out. I think it's something that would be super helpful obviously for people that are looking for and thinking about starting franchises. But frankly, if you're starting anything, any type of business, I think it's really cool to kind of just even see the journey and how it's been going from there.</p> <p>[00:01:32.07] - Speaker 3</p> <p>So I'm going to share a few.</p> <p>[00:01:33.29] - Intro</p> <p>Of those snippets from the, from the first couple of videos that have been created. But definitely, of course subscribe to our YouTube, check out a lot more where I figure out exactly where we're gonna post this. So I have that that's available to you. But regardless, if you're a builder, continue.</p> <p>[00:02:04.37] - Speaker 3</p> <p>To keep building, continue to do your thing. The world definitely needs exactly what you're trying to build and needs you to be your unique self.</p> <p>[00:02:14.33] - Intro</p> <p>So make sure to run your own.</p> <p>[00:02:16.13] - Speaker 3</p> <p>Race because nobody can run your race like you.</p> <p>[00:02:19.96] - Intro</p> <p>This is Grass signing out. I hope you have a phenomenal day.</p> <p>[00:02:24.41] - Gresham Harkless</p> <p>Hello, hello, hello. This is Crush and I think it's day 25 of the franchise Broker journey.</p> <p>[00:02:33.62] - Speaker 4</p> <p>I didn't really know what I wanted.</p> <p>[00:02:35.94] - Gresham Harkless</p> <p>To talk about today, but actually yesterday I went through and I started to look at all the experiments I was.</p> <p>[00:02:45.86] - Speaker 4</p> <p>Doing all the things and seeing like what results there were.</p> <p>[00:02:51.59] - Gresham Harkless</p> <p>So I think that's, you know, probably a two part thing that I really.</p> <p>[00:02:58.12] - Speaker 4</p> <p>Wanted to about camera home today was.</p> <p>[00:03:01.90] - Gresham Harkless</p> <p>Of course having that spirit of experimenting and doing things, trying things out is.</p> <p>[00:03:10.44] - Speaker 4</p> <p>Going to be insanely huge because you don't even know what, what Maddie knock all the time. I don't know what you're gonna even love doing. You don't know what's gonna necessarily feel in alignment. So one of the big things, that.</p> <p>[00:03:29.46] - Gresham Harkless</p> <p>Kind of camera for me is that I want to have that spirit of just trying things, of testing things out, of figuring out what works or what doesn't work. But one thing I don't always do a great job of is keeping track of what these experiments are, of closing.</p> <p>[00:03:53.30] - Speaker 4</p> <p>Experiments when they don't kind of bear.</p> <p>[00:03:56.68] - Gresham Harkless</p> <p>Those fruits and bringing those things out. So the idea is kind of like to do like an A B test, a rapid A B test. You have kind of two things you tested out, essentially, and then you continually kind of tweak those things until you.</p> <p>[00:04:15.00] - Speaker 4</p> <p>Get to ultimately where you want to.</p> <p>[00:04:16.83] - Gresham Harkless</p> <p>Be mines is a lot of times being an A, B, C, D, E, F, you can get the idea of like exactly how those sets are. So it becomes a lot harder to.</p> <p>[00:04:32.50] - Speaker 4</p> <p>Be able to kind of iterate between.</p> <p>[00:04:35.39] - Gresham Harkless</p> <p>Two or three, four, five, six different things. So you want to try to keep it to maybe two different things, maybe three different things that you're kind of testing out simultaneously. But I am notorious for trying out.</p> <p>[00:04:52.36] - Speaker 4</p> <p>Lots of different things, doing things against the wall.</p> <p>[00:04:56.56] - Gresham Harkless</p> <p>But that's not necessarily always bad, especially those two things.</p> <p>[00:05:02.10] - Speaker 4</p> <p>So three things or four things are.</p> <p>[00:05:04.74] - Gresham Harkless</p> <p>Not kind of competing or they're sometimes things that you just kind of sit in and see what's happening. But you want to kind of look at that data. I think that's the biggest thing that.</p> <p>[00:05:20.13] - Speaker 4</p> <p>I wanted to kind of hammer home.</p> <p>[00:05:21.93] - Gresham Harkless</p> <p>Today is that that data, especially if you're doing stuff from a digital standpoint, is going to be huge. So whether we're talking about impressions, clicks, you know, actually setting up time to speak or offers or whatever, the KPI that you're measuring is going to be huge to kind of track.</p> <p>[00:05:48.70] - Speaker 4</p> <p>But one of the reasons I bring.</p> <p>[00:05:50.70] - Gresham Harkless</p> <p>It up so much is that because if you're getting a lot of impressions, but people are clicking, maybe it's something around the copy or the offer or something along those lines that, not. That is not resonating if you have an ad that you're putting up. But on the flip side, if you are getting a lot of clicks but.</p> <p>[00:06:17.73] - Speaker 4</p> <p>People are converting, maybe something along the.</p> <p>[00:06:21.68] - Gresham Harkless</p> <p>Way of a landing page, or maybe it's too slow, or maybe it's not the right offer, or maybe people just don't have a good journey to that landing page. So whatever that might be, it gives.</p> <p>[00:06:38.49] - Speaker 4</p> <p>You a little bit more of a awareness around what's working and what's not.</p> <p>[00:06:46.62] - Gresham Harkless</p> <p>When you have the. That data that you can lean on, but you know, you Never know if it's even worthwhile. So sometimes when you do it and you, you set it out, it doesn't end up happening. And you end up saying that hey, this isn't necessary for me. So maybe that's how it goes.</p> <p>[00:07:10.85] - Speaker 4</p> <p>And, and you know, with sort of.</p> <p>[00:07:13.39] - Gresham Harkless</p> <p>Important to make sure that you are doing that. This is for anybody that's getting started and it's not ideas, but frankly it's for anybody that is doing anything. I think in business or especially in marketing, you're constantly be testing out things.</p> <p>[00:07:31.74] - Speaker 4</p> <p>Seeing what works and what doesn't work.</p> <p>[00:07:34.31] - Gresham Harkless</p> <p>And you want to create space and time to be some of the biggest brands, you hear they have their experimental.</p> <p>[00:07:45.30] - Speaker 4</p> <p>Time ghouls, one of those where I.</p> <p>[00:07:49.31] - Gresham Harkless</p> <p>Think products like Gmail came out largely because people were experimenting and they had that 20%, 15, 20% time, I think it was that they're experimenting, becomes part.</p> <p>[00:08:02.54] - Speaker 4</p> <p>Of that E files that hold and.</p> <p>[00:08:04.79] - Gresham Harkless</p> <p>The thing that they're doing keeps them.</p> <p>[00:08:07.75] - Speaker 4</p> <p>A big company IAM2328 – Brand Builder Shares His Proven Principles to Entrepreneurial Startups https://iamceo.co/2024/12/27/iam2328-brand-builder-shares-his-proven-principles-to-entrepreneurial-startups/ I AM CEO Podcast urn:uuid:5c1b907e-f35b-5d73-7786-2af2e5ab0fba Fri, 27 Dec 2024 06:16:57 -0500 <p>In this episode, Eric Malka, co-founder and former CEO of The Art of Shaving. Eric shares insights from his entrepreneurial journey, including the challenges and successes he faced in building a luxury men's grooming brand. He Emphasizes the importance of prudence and taking time to build a solid foundation for business. He discusses the importance &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/27/iam2328-brand-builder-shares-his-proven-principles-to-entrepreneurial-startups/">IAM2328 &#8211; Brand Builder Shares His Proven Principles to Entrepreneurial Startups</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <p><img decoding="async" class="alignnone size-full tie-image185378" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/IAM2328.png" alt="Podcast promotional image featuring hosts Gresham Harkless Jr. and Eric Malka, titled &quot;Brand Builder Shares His Proven Principles to Entrepreneurial Startups,&quot; Season 7, Episode 2328." />In this episode, Eric Malka, co-founder and former CEO of The Art of Shaving.</p> <p>Eric shares insights from his entrepreneurial journey, including the challenges and successes he faced in building a luxury men's grooming brand.</p> <p>He Emphasizes the importance of prudence and taking time to build a solid foundation for business.</p> <p>He discusses the importance of creativity which is more valuable than resources; limitations can drive innovation, the value of learning from failures, and the critical role of health in entrepreneurship.</p> <p>Website: <a href="http://www.ericmalka.com/" target="_blank" rel="noopener">www.ericmalka.com</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/in/eric-malka-9071529/">eric-malka</a></p> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> </div> <div> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> </div> <p><strong>Eric Malka Teaser 00:00 </strong></p> <p>And that's really my goal was what can we learn from my journey that can help you increase your odds of winning at the game of Startups. That was really my marching order with the book.</p> <p>Every chapter is about a chapter in my story, in my journey, and each chapter really needed to have some real takeaways. What's the wisdom? What are the principles and elements that I can share.</p> <p><strong>Intro 00:27</strong></p> <p>Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?</p> <p>If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM  CEO podcast.</p> <p><strong>Gresham Harkless 00:54</strong></p> <p>Hello, hello, hello. This is Gresh from the I AM  CEO podcast and I have an awesome guest on the show today. I have Eric Malka. Eric, excited to have you on the show.</p> <p><strong>Eric Malka 01:01</strong></p> <p>Thanks for having me, man.</p> <p><strong>Gresham Harkless 01:03</strong></p> <p>Yes, absolutely. I'm super excited to have you on, talk about all the awesome things that you're doing. Of course, before we have that phenomenal conversation, I wanted to read a little bit more about Eric so you can hear why he's such an awesome entrepreneur.</p> <p>And Eric is an entrepreneur, brand builder, investor, and published author with more than 30 years of experience in luxury consumer goods.</p> <p>As the co-founder and former CEO of the Art of Shaving, he is a pioneer of the luxury men's grooming industry, leading the company from startup to international expansion.</p> <p>In 2009, the Art of Shaving was acquired by Procter & Gamble, and Eric was tapped by P&G to continue his role as CEO through the end of 2010.</p> <p>In 2014, he established strategic brand investments, a private equity fund specializing in helping early stage entrepreneurs develop iconic brands and growing businesses.</p> <p>And Eric migrated to the United States from Morocco at the age of 17 with a hundred dollars in his pocket.</p> <p>I was listening to before we jumped into this. And one  of the big things that I really loved about Eric's mantra is that he says, think big and start small.</p> <p>Cause I think sometimes we forget that the journey of a thousand miles begins with that first step. So I think that's so powerful.</p> <p>And one  of the things in a recently published book that he has called On the Razor's Edge, the story of the Art of Shaving, he said, Being an entrepreneur is like being on the razor's edge where we face a very fine line between success and failure.</p> <p>So Eric, you're doing so many phenomenal things excited to have you on the show. Are you ready to speak to the I AM CEO  community?</p> <p><strong>Eric Malka 02:27</strong></p> <p>100%.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p><strong>Gresham Harkless 02:28</strong></p> <p>Awesome. Well, let's get it started then so to kind of kick everything off I know I touched on a little bit. Here a little bit more on your CEO story, we'll let you get started with all the awesome work you're doing.</p> <p><strong>Eric Malka 02:36</strong></p> <p>Yeah, sure. I mean, you know, I'm just an ordinary guy who had a pretty extraordinary journey. I, My family migrated from Morocco to Montreal in the 1970s. And after freezing my butt off for about 8 years, I decided to get a Greyhound bus ticket to New York City.</p> <p>I was 17 years old when I arrived at Port Authority in 1985 with $100 in my pocket as an undocumented immigrant. And really scared and excited at the same time to start a journey.</p> <p>I wanted to be an entrepreneur and I felt that America was the place for me to explore that dream. 24 years later, my company was acquired by Procter & Gamble, as you said before.</p> <p>So during that time, it was a pretty incredible ride from being a young adolescent in New York City to selling my company that was then recognized globally to the biggest company in the world from a consumer goods perspective</p> <p><strong>Gresham Harkess 03:49</strong></p> <p>Yeah, absolutely. You used the right word extraordinary is exactly that but 1 of the things I heard you say I wanted to kind of drill a little bit more on you said you always wanted to be an entrepreneur was that something that was always kind of ingrained in you? What made you have those feelings?</p> <p><strong>Eric Malka 04:03</strong></p> <p>It wasn't ingrained in me. My parents were not entrepreneurs. My father was an accountant. He worked for he was an employee for his whole life.</p> <p>My mother was a housewife. They came into financial trouble when I was in my teens and I think that really changed the course of my life.</p> <p>Struggling financially, I didn't feel like school was sustainable for me. I didn't have enough money for bus fare to get to the school, let alone everything else I had to do.</p> <p>So I quit school And I felt that Canada was really closing in on me. My community was suffocating me, my family. I wanted to go as far away from Montreal as I could.</p> <p>And being Canadian puts you in direct contact with America. I watched American shows. Every day I watched American TV, American movies.</p> <p>I spoke English perfectly, being Canadian. And there in lie my aspiration to come to America. So I wanted to be an entrepreneur. I think I said to my mother I was gonna become an entrepreneur in America.</p> <p>I think I was 13 or 14 when I said that to her and you know dismissed it as another thing that a kid says to his mom at 1 point. But interestingly enough, it materialized.</p> <p><strong>Gresham Harkless 05:40</strong></p> <p>Yeah, absolutely.</p> <p><strong>Eric Malka 05:42</strong></p> <p>Look at us now and manifesting, right?</p> <p><strong>Gresham Harkless 05:43</strong></p> <p>Exactly. That's what I'll say. From the mouth of babes and, you know, we sometimes forget like how powerful those words are.</p> <p>And that's why I appreciate you so much. And of course, writing your book and of course, being in having these conversations, especially being here today.</p> <p>Because I think there's an Iceland quote that I always quote where I say, in order to see further, you stand on the shoulders of giants.</p> <p>And the only way to stand on the shoulders of giants is to hear their stories, hear their journeys, hear the things that they wish that they did, didn't do, and all those things all around because it only helps us as entrepreneurs and business owners to be able to kind of learn from those others.</p> <p>So I know you touched on it a little bit. Would love to drill down more to hear a little bit more about your book, about your venture, everything that you're doing now to kind of make that impact.</p> <p><strong>Eric Malka 06:21</strong></p> <p>A lot of people like my story. It's always been like, tell your story. How did you start the Art of Shaving? It's kind of cute.</p> <p>And I've always been interested in writing a book, but I didn't want to write a story book, right?</p> <p>I knew the story was going to be compelling, but I wanted the book to be something that you could have real takeaways from.</p> <p>And as I started writing the book, I really started looking at statistics and I realized how unlikely it was for me to do what I did. It's not something that is easily achieved.</p> <p>When I looked at the Labor Bureau statistics that 70% of businesses won't be here in 10 years and that less than 1% of startups are going to achieve 10 million dollars in sales.</p> <p>I realized that we're really talking about the few that made it all the time on social media. And we're really ignoring the 99% that are struggling to make it.</p> <p>And that's really my goal was what can we learn from my journey that can help you increase your odds of winning at the game of startups. That was really my marching order with the book.</p> <p>Every chapter is about a chapter in my story, in my journey, and each chapter really needed to have some real takeaways.</p> <p>What's the wisdom? What are the principles and elements that I can share with the audience to help them navigate their own?</p> <p>Because every situation is different, you know, the spaghetti line, right? But the principles and elements, they're the same.</p> <p>You know, when we talk about thinking big and starting small, that's a principle you can apply to anything in your life, whether it's losing weight or building a business. It doesn't matter.</p> <p>You know, baby steps start crawling before you walk and then walk before you run and then when you're ready, you can start flying, right?</p> <p>But if you try to go too fast, this is the biggest mistake I see in entrepreneurs, we're impatient by nature, that's how we're wired.</p> <p>But impatience is, to me, is a virtue, but it's also a curse, right? If you don't have impatience, you shouldn't be in this game anyways.</p> <p>But if you don't know how to control your impatience, then you're going to get into some trouble. Right? That's just the bottom line.</p> <p>So these are the types of principles that I try to bring into the book alongside the story by telling the story, which is entertaining, to really help entrepreneurs, you know, hopefully impact their ability to succeed in their in their journey.</p> <p><strong>Gresham Harkless 09:08</strong></p> <p>Yeah, absolutely love that. And I almost wonder if like I was going to ask you for what I call your secret sauce can be for yourself, the everything you build or a combination of both.</p> <p>But the word that really stuck out with me is you said this word obsession, not just passion obsession.</p> <p>Do you feel like that is part of your secret sauce? They're not that I want to succeed. I think I might succeed, but I have to succeed. Do you feel like that obsession is part of what sets you apart?</p> <p><strong>Eric Malka 09:31</strong></p> <p>And you're percent that's great, right? It's I have no plan B. The enemy of entrepreneurs is comfort and, and having a good, good job.</p> <p>I was not employable. I had no plan B. I started out as a warehouse clerk in the New York City Garment District, making $150 a week.</p> <p>That wasn't, you know, that was not what I wanted. I was not employable. I didn't come out of Princeton and get a job at Goldman Sachs, right? That would have been the kiss of death for me.</p> <p>It would have been a great life of comfort and benefits, but to do what I had to do, I had to have no plan B, no safety net. It's swim or sink and I had to do it.</p> <p>But obsession is an interesting word for me because if you're not obsessed with certain things, you're never going to get them.</p> <p>Some of the obsessions that we've had that contributed to our success was our obsession to succeed in life, to get out of our predicament, to get out of poverty and to be financially more secure. That was an obsession of mine.</p> <p>In my 20s, my wife and I did not socialize. When we started the art of shaving, we stopped seeing all our friends. All we cared about was making it.</p> <p>Morning, at night, we fed ourselves, drank water and slept so that we can do it again the next day. It was an obsession. I was also obsessed with customers. I was completely obsessed with being customer-centric in my business.</p> <p>You know, I don't care about the business, I care about the customer. That was my motto. I was obsessed with natural ingredients, so was my wife.</p> <p>We cared about delivering healthy products to our consumers. So We were obsessed with creating natural products. We were obsessed with quality. We were obsessed with aesthetics.</p> <p>So all these things, all these obsessions is what caused us to execute our company at a very high level and generate the kind of success we had.</p> <p><strong>Gresham Harkless 11:48</strong></p> <p>Yeah.</p> <p><strong>Eric Malka 11:49</strong></p> <p>I think that was a big part of our success was that we were forced to go slowly in the beginning and we had the wisdom. This is where prudence is another topic I talk about in the book. Prudence is about the wisdom to make good decisions. The analogy I use is driving a car. When insurance companies look at statistics of car crashes, I mean, the more you increase your speed, the more exponential your risk of an accident happens, right? At 20 miles an hour, your risk of an accident are virtually 0. You go to 100 miles an hour, your risk goes up dramatically. You go to 150 miles an hour, you're almost guaranteed to crash. And the same thing can apply to entrepreneurs. If you're going 100 miles an hour on day 1, your chances of crashing and burning is pretty high.</p> <p><strong>Gresham Harkless 12:49</strong></p> <p>Yeah, that makes so much sense. Pausing just to say that, so that you can start to build that foundation so that you can ultimately see that kind of come to fruition.</p> <p>Whatever your goal might be is such a huge hack and frankly a nugget as well too I imagine.</p> <p><strong>Eric Malka 13:03</strong></p> <p>Yeah if something's not going well for you and your company it means you have to slow down and fix something you know what I mean? You got to fix something.</p> <p><strong>Gresham Harkless 13:13</strong></p> <p>Sounds like before you started the Art of Shaving, it wasn't it was the power of broke where you had to get more creative because there was limitation in terms of resources.</p> <p>So because of those resources being limited, I imagine you probably had to think outside of the box. And I think that's such a valuable nugget for people.</p> <p><strong>Eric Malka 13:28 </strong></p> <p>100%. Yeah. Creativity is much more important than resources. I mean, it's to me, that's, you know, when a marketing team has huge budgets.</p> <p>I think the creativity and the resourcefulness goes way down. So yeah, I agree with you. And failures teach you things, you know.</p> <p>They make you more humble. You know, they teach you lessons, what not to do. And when I started the art of shaving frankly, I was kind of mentally emotionally broke as an entrepreneur You know, I was like I'll never make it.</p> <p>I'm such a failure, you know, I and that maybe raises</p> <p>14:14 &#8211; 14:21<br /> Eric Malka: your consciousness about not making those same mistakes again. Right?</p> <p><strong>Gresham Harkless 14:22</strong></p> <p>So I wanted to ask you now, my absolute favorite question, which you might've already touched on this, which is the definition of what it means to be a CEO.</p> <p>And our goal is to have different quote-unquote CEOs on this show. So Eric, what does being a CEO mean to you?</p> <p><strong>Eric Malka 14:32</strong></p> <p>Well, being, I mean, at the core core core, being a CEO is being a great leader. And a great leader is someone that can see the future that doesn't exist yet, also known as a vision, and leading to make that vision a reality in the future.</p> <p>At the most basic level, I think that's what being a CEO is. You make sure everybody's working towards that goal. You communicate that goal.</p> <p>You foster relationships. You get resources, all the things a CEO is responsible for. But at the core, it's about seeing a vision of a better future and leading your organization towards that future.</p> <p><strong>Gresham Harkless 15:15</strong></p> <p>Well Eric, truly appreciate that definition. Of course, I appreciate your time even more.</p> <p>So what I wanted to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know and of course how best people can get out of you, find out about your book, find out about all the awesome things that you're working on.</p> <p><strong>Eric Malka 15:30</strong></p> <p>Health is not just something that is parallel to being an entrepreneur. I think it's part of your strategy. I think it needs to be really one of your pillars of success.</p> <p>If you're physically fit, you're going to be able to endure physically the demands of being an entrepreneur.</p> <p>If you're emotionally fit, you're going to be able to endure and manage the demands, emotional demands of being an entrepreneur, being uncomfortable, being strong emotionally and spiritually as well.</p> <p>You know, meditating 20 minutes a day has accelerated and multiplied my success in life, in business and in life.</p> <p>You can just go to <a href="https://www.strategicbrandinvestments.com">ericmalka.com</a> and you can find all the information to reach me to buy the book.</p> <p><strong>Gresham Harkless 16:21 </strong></p> <p>Awesome. Awesome. Well, thank you so much again, Eric. Of course, we'll have the links and information. The show knows as well too, so that everybody can follow up with you and connect.</p> <p>And I hope you have a phenomenal rest of the day.</p> <p><strong>Eric Malka 16:29</strong></p> <p>Thanks, man. I appreciate it.</p> <p><strong>Outro 16:31</strong></p> <p>Thank you for listening to the I AM CEO Podcast powered by CB Nation and Blue 16 Media. Tune in next time and visit us at iamceo.co.</p> <p>I AM CEO is not just a phrase, it's a community. Don't forget to schedule your complimentary digital marketing consultation at blues16media.com.</p> <p>This has been the I AM CEO podcast with Gresham Harkness Jr. Thank you for listening.</p> <p>[/restrict]</p> <p>The post <a href="https://iamceo.co/2024/12/27/iam2328-brand-builder-shares-his-proven-principles-to-entrepreneurial-startups/">IAM2328 &#8211; Brand Builder Shares His Proven Principles to Entrepreneurial Startups</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> IAM2327 – CEO Helps Small Businesses Create a Sustainable Marketing Strategy https://iamceo.co/2024/12/26/iam2327-ceo-helps-small-businesses-create-a-sustainable-marketing-strategy/ I AM CEO Podcast urn:uuid:f5793449-bef7-bb35-a1cd-e743a8fd48bc Thu, 26 Dec 2024 06:16:17 -0500 <p>Ashlan Glazier-Anderson is the founder and CEO of AshbeanPDX Marketing, a digital marketing and strategic communications agency that works with small businesses and nonprofits. Ashlan is a professional Certified Marketer and Certified Digital Marketing professional with over 17 years of experience working in advertising agencies, corporate, retail, and national nonprofits. Ashlan serves as a leadership &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/26/iam2327-ceo-helps-small-businesses-create-a-sustainable-marketing-strategy/">IAM2327 &#8211; CEO Helps Small Businesses Create a Sustainable Marketing Strategy</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <p><img decoding="async" class="alignnone size-full tie-image185307" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/IAM2327.png" alt="Podcast cover featuring two individuals, Gresham Harkless Jr. and Ashlan Glazier-Anderson, with episode number 2327. Background includes abstract images and icons for Spotify, Apple Podcasts, and YouTube Music." />Ashlan Glazier-Anderson is the founder and CEO of AshbeanPDX Marketing, a digital marketing and strategic communications agency that works with small businesses and nonprofits.</p> <p>Ashlan is a professional Certified Marketer and Certified Digital Marketing professional with over 17 years of experience working in advertising agencies, corporate, retail, and national nonprofits.</p> <p>Ashlan serves as a leadership advisor for the American Marketing Association and as the Board Secretary for the People's Nonprofit Accelerator.</p> <p>She focuses on nonprofits and small businesses, often helping organizations without dedicated marketing teams by being that department and voice.</p> <p>Her approach is collaborative, always explaining the rationale behind strategies and backing decisions with data.</p> <p>She uses a color-coded calendar and a remarkable tablet to organize her day, prioritize tasks, and stay on track.</p> <p>Ashlan advocates business owners to invest time early in creating SOPs and documentation for all key tasks.</p> <p>She discusses the importance of aligning personal values with business clients, choosing to work with organizations she believes in.</p> <p><strong> </strong></p> <p>Website: <a href="https://www.ashbeanpdx.com/" target="_blank" rel="noopener noreferrer">AshbeanPDX Marketing</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/in/ashlan-glazier-anderson/" target="_blank" rel="noopener noreferrer">Ashlan Glazier-Anderson</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Ashlan Glazier-Anderson Teaser 00:00</strong></p> <p>We look into basically the things that they should care about. We're reading the same books, articles, watching the same content that would matter to them.</p> <p>And I think that is not something an agency is traditionally known for. It's kind of request-based.</p> <p>You're very siloed on. This is the only thing that we do. And I think that helps us be more strategic with them and also be able to kind of road map out for them.</p> <p><strong>Intro 00:31</strong></p> <p>Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?</p> <p>If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.</p> <p><strong>Gresham Harkless 00:58</strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO Podcast and I have an awesome guest on the show today. I have Ashlan Glazier-Anderson. Ashlan, excited to have you on the show.</p> <p><strong>Ashlan Glazier-Anderson 01:07</strong></p> <p>I'm really excited to be on with you. Thanks so much for having me.</p> <p><strong>Gresham Harkless 01:10</strong></p> <p>Yes, I'm super excited to have you on and talk about all the awesome things that you're doing. And Ashlan is definitely a rock star.</p> <p>So of course, before we jump into having that great conversation, I wanted to read a little bit more about her so you can find out how and why she's such a rock star.</p> <p>So Ashlan is the founder and CEO of AshbeanPDX Marketing, a digital marketing and strategic communications agency that works with small businesses and nonprofits.</p> <p>She holds a Master's in Strategic Communication from the University of Oregon, Bachelor's in Business Administration and Marketing from Portland State University.</p> <p>She is a professional Certified Marketer and Certified Digital Marketing professional with over 17 years of experience working in advertising agencies, corporate, retail, and national nonprofits.</p> <p>She's an active volunteer serving as a leadership advisor for the American Marketing Association's Professional Chapters Council and Board Secretary for the People's Nonprofit Accelerator.</p> <p>Through these organizations, she continues to increase her knowledge, strengthens her leadership skills, and expands her network to better serve her clients.</p> <p>And in March of 2020, she was recognized for her service to the community as a Portland Trailblazer, Hometown Hero by Director's Mortgage, and outside of her work and volunteering, she's an avid reader, enjoys playing video games, watching sports, live music, and traveling between Portland, Oregon, Las Vegas, Nevada and Hawaii with her husband.</p> <p>And I was listening to one of her presentations actually, and I thought it was really cool because I think correct me if I'm wrong. Ashlan, she wanted to be, when she was younger, archaeologist or a paleontologist, which I thought was pretty super cool to kind of hear her journey and how she ended up to where she's doing now.</p> <p>But she has a wealth of experience, as I talked about, and I think especially for tomorrow's problems and the things that we're kind of going through, you need to have that breadth of experience to really be able to solve and tackle those things.</p> <p>So, Ashlan, excited to have you on the show, a fellow podcaster. Are you ready to speak to the I AM CEO community?</p> <p><strong>Ashlan Glazier-Anderson 02:58</strong></p> <p>Yes, I am.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p><strong>Gresham Harkless 03:00</strong></p> <p>Awesome. Well, let's get it started then. So to kind of kick it off, I know I touched on a little bit. I want to hear a little bit more on how you got started, what I call your CEO story.</p> <p><strong>Ashlan Glazier-Anderson 03:07</strong></p> <p>Yeah, I actually say that I got started by chance. I am a true believer in signs. So it was the third or fourth person in December, like after the holidays in 2019, that was like, do you know somebody who does, like, some kind of marketing?</p> <p>And then it was that fourth person that I was like, hey, would your mom pay me to do that? And thus was born the business.</p> <p>And so, yeah, one of my good friends and colleagues at the time, her mom does abstract art on the side.</p> <p>She's a psychotherapist by day and an abstract artist by night. Didn't believe that those have anything to do with each other, but she's like, I just want to break even selling my art on Instagram.</p> <p>And so I did a whole presentation and all of that. And they, she was like, that's cool. I don't think I could ever do that, but thank you.</p> <p>And you still paid me. And so I was like, cool, I have an LLC now. What more do I want to do? And so I started interviewing folks that I wanted to work with just as some market research.</p> <p>And then my very first client at the end of a market research call was like, hey, do you want to just do it for us?</p> <p>And I was like, oh. And that's how I landed, my first and longest-standing client. And it just kind of snowballed from there. Opportunities came. I started telling people like, hey, I am doing this on the side now.</p> <p>And then my side hustle became a full-time hustle. After 15 months when I was like, hey, full-time job. I can't do 80 hours a week.</p> <p>I got to vet on myself and I went back to all my clients and I was like, hey, I think I'm thinking about leaving full-time employment, that you all have more that you can be thrown my way.</p> <p>And most of them were like, absolutely, we want to support you. And it's been, I've never looked back since then.</p> <p><strong>Gresham Harkless 04:58</strong></p> <p>Nice. I absolutely love that here, the journey, because I think so many times people, see the success, the accolades, all the things you've been able to accomplish, but don't really see the behind-the-scenes.</p> <p>They don't hear the things they have 15 or 18 months or so where you transition from that side hustle to being a full-time gig.</p> <p>And I want to also hammer home, I imagine that experience that you gained over years and years and years prior to that is such a big thing towards helping you to be and do all the awesome things you've been able to do.</p> <p><strong>Ashlan Glazier-Anderson 05:24</strong></p> <p>Yeah, it's been one of the biggest learning journeys and I think that's one of the things that really has helped me is I love to learn to do new things.</p> <p>I like to try new things and then make the decision of like, that's not so much what I want to do, but I'm not, I'm not unwilling to try something new just to get a good feel for it and be like, okay, that's not for me, but oh, this really looks good and this is what brings me joy.</p> <p>And so, and I would still say that I am still doing that. Even being four years in is actually going through that and making sure that what we're doing now still fits kind of where we want to be long term.</p> <p><strong>Gresham Harkless 06:03</strong></p> <p>I wanted to dread out a little bit more, to hear a little bit more on how you're working with your clients and how you're serving them and maybe even a little bit too on what you feel like is what I like to call your secret sauce. The thing you feel kind of set you apart and makes you unique.</p> <p><strong>Ashlan Glazier-Anderson 06:14</strong></p> <p>Yeah, I think the main thing is really that relationship building piece and being a part. I think one thing that I hear constantly from clients is like, you're a part of our team even though you're a contractor.</p> <p>So like as if I'm a staff person that I, that me and my team. So it's not just me. I do have two full-time employees, but we work really hard to understand the needs of our client as if we are an internal partner of their team.</p> <p>We read the stuff that they're producing, we watch videos that their CEO is sharing. We follow their partners, we look into basically the things that they should care about.</p> <p>We're reading the same books, articles, watching the same content that would matter to them. And I think that is not something an agency is traditionally known for. It's kind of, request based.</p> <p>You're very siloed on. Like this is the only thing that we do. And I think that that helps us be more strategic with them and also be able to kind of road map out for them.</p> <p>Like, oh, hey, here's other stuff that's happening in your space and in your sector that you should be caring and worrying about as well.</p> <p>So we definitely go above and beyond. And I think that's part of my own wanting to learn a lot of things about different places and spaces and why I kind of have focused on that like kind of nonprofit and small business owner space.</p> <p>Because, the more you can at least have those seamlessly, those kinds of sectors as a whole, the easier it is to kind of map out around them.</p> <p>So that's like a big thing and then that we're in it for the long term. So, like, I'm choosy about my clients. I will say I've had to fire clients before that are not a good fit or not values aligned.</p> <p>Every single client I work with is somebody that I would buy from. They're either, I have some clients that are. I'm a client of theirs and they're a client of mine.</p> <p>Like we definitely believe in their mission and what they're doing in the world. And I think in a country that's very late-stage capitalism, like you have to believe in the work that you're doing with the companies that you're being involved with.</p> <p>And the same with like nonprofits, inherently they already have a really awesome mission. But I also love to work with nonprofits who are like very under resourced and often they don't have a marketing and communications person on their team.</p> <p>So we're helping be that person, that department, that voice for marketing and communications. Or they might have somebody.</p> <p>But that's one person that's supposed to somehow magically update the website and write email campaigns and do social media and also have all the internal meetings with the program team and the operations team and all of that.</p> <p>So yeah, really trying to focus on those folks that maybe marketing and communications isn't first nature to them and we're able to be a resource and also train.</p> <p>Like, I think being that we're so much on the Learning side, we share information freely so we don't gatekeep any information.</p> <p>We're like, hey, look at what we learned about this and explain the reasons why we do things as opposed to being like, we're the experts and you're just supposed to listen to us.</p> <p>Like, I think I will have failed in my day if that is the conversation I'm having with my clients. It's really collaborative and it's really.</p> <p>We explain the why behind everything that we're doing and back it with data and analytics as much as possible.</p> <p><strong>Gresham Harkless 10:00</strong></p> <p>Absolutely. So I wanted to switch gears a little bit and I want to ask you for what I call a CEO hack.</p> <p>So this could be like an Apple book or even a habit that you have, but what's something you lean on that makes you more effective, efficient?</p> <p><strong>Ashlan Glazier-Anderson 10:12</strong></p> <p>I try to plan in advance and I would say stick to the plan as much as possible. So I live and dive at my calendar and it's color-coded so that I know what I'm doing during the day.</p> <p>And then my big hack. It's funny, when I was at the conference, people are like, oh, what do you have? I have this remarkable tablet and so it's, it's replaced paper for me, but I have like a snapshot of my schedule every day in there.</p> <p>And then I have little checkboxes at the bottom where I can put my task list. And I basically put as many things that I think I'm gonna do that day just to help me prioritize.</p> <p>And then sometimes things get bumped to the next day, but I try to put them in order, like, what is the one?</p> <p>The thing at the top is like, hey, if I could get to that today, that would make my day. And then the rest are kind of negotiable, but at least that way you can keep track of what the heck you're doing.</p> <p>Because I do think as many times as CEOs, like our hair can be on fire, there's always more things to do.</p> <p>And so if you can kind of get yourself aligned around what really needs to happen, then that will help your day a lot.</p> <p>And also I try to pre-plan a week at a time, so I'm putting things on there for the week ahead as well.</p> <p><strong>Gresham Harkless 11:35</strong></p> <p>Perfect, Perfect, perfect. So what would you consider to be a little bit more of what I like to call a CEO nugget?</p> <p>So this could be a word of wisdom or a piece of advice. I like to say it might be something you would tell your favorite business client or if you happen to do a time machine you might tell your younger business self this.</p> <p><strong>Ashlan Glazier-Anderson 11:50</strong></p> <p>I'm just going to keep in the vein of time tracking is eventually it will not just be you. So I wish I actually spent more time earlier in doing this, putting together standard operating procedures, put together the book that says.</p> <p>Like, hey, if Ashlan really needs a vacation and wants to be offline for, five days at a time, what are the basics that need to happen for to keep the lights on, to keep people in their spots and make sure that those are known, documented, and also cross-checked with other people on the team?</p> <p>Because I think it will free up your just your mental a little bit to be able to be like, okay, I know that all of this will happen and get managed if I'm gone.</p> <p>And then also just so that you can know where you need to hire those team members, especially, like, if stuff takes you more time or it's not in that zone of genius for you.</p> <p><strong>Gresham Harkless 12:58</strong></p> <p>Yeah, that's. That's so huge. And I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO.</p> <p>And our goal is to have different, quote-unquote CEOs on the show. So, Ashlan, what does being a CEO mean to you?</p> <p><strong>Ashlan Glazier-Anderson 13:11</strong></p> <p>So somebody had said, you don't want to be a chief everything officer. Right? You want to be the chief executive officer.</p> <p>So I think being a CEO means thinking strategically about what the long term is of your organization.</p> <p>And, I named myself CEO before there was anybody else involved. But, it was really that core focus on, what are you building and why does it matter?</p> <p>And really keeping that in mind, and that'll make it easier for you to cast that vision for when you do hire people and what their place is in the organization with you.</p> <p>So there's one thing that I ask on our annual reviews every year at our organization, and it's a question that says, what do you see yourself doing here in one year?</p> <p>And what do you see yourself doing here in five years? And my employees, it's  a little bit of a trick question because I'm like, are you thinking about leaving or are you thinking about staying?</p> <p>And what do you really want when you're thinking about staying? And it's resulted in really beautiful responses about where people see their place in here long term.</p> <p>And so, yeah, that you are being a CEO means you're building something beyond yourself that you are not planning on just kind of having a single solo mission organization but you are building for something better and for the future.</p> <p><strong>Gresham Harkless 14:37</strong></p> <p>Awesome, awesome, awesome. Ashlan, truly appreciate that definition. Of course I appreciate your time even more.</p> <p>So what I wanted to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know and of course how best people can get a hold of you find about all the awesome things you, your team are working on.</p> <p><strong>Ashlan Glazier-Anderson 14:52</strong></p> <p>Yeah, we have our website, <a href="https://www.ashbeanpdx.com/" target="_blank" rel="noopener noreferrer">ashbeanpdx.com</a> like Gresh had said earlier, I am a fellow podcaster so I have the Take the Leap podcast.</p> <p>It's a podcast for entrepreneurs to learn from other entrepreneurs about their journeys similar to this one.</p> <p>And yeah, you can send me an email anytime <a class="autolinked" href="mailto:ashlan@ashbeanpdx.com" target="_blank" rel="noopener noreferrer" data-behavior="truncate">ashlan@ashbeanpdx.com</a> we have a free form on our website if you're looking for any marketing support.</p> <p>I'm trying to think of what the journey is to get there on my website, but probably from the Work With Us page you can fill out that form.</p> <p>We do a free 45-minute growth strategy call where we talk through your business or your nonprofit organization where you currently see gaps and where we might be able to fill them.</p> <p>It is a no sales pressure call and I've actually forwarded folks on to other resources from that as well.</p> <p>So like we had said earlier, I'm not always the best fit, but I have been working really hard to learn about other organizations, other practitioners who could be a good fit for different types of businesses as well. So happy to forward on from there. I think those are the main ways for right now.</p> <p><strong>Gresham Harkless 16:12</strong></p> <p>Awesome. Awesome, awesome. Well, thank you so much again, Ashlan. Of course, to make it even easier, we're going to have the links and information in the show notes as well too.</p> <p>So that everybody can click through, find about all the awesome things. Take advantage of that consultation as well too, and I hope you have a phenomenal rest of the day.</p> <p><strong>Ashlan Glazier-Anderson 16:24</strong></p> <p>Thanks so much.</p> <p><strong>Outro 16:25</strong></p> <p>Thank you for listening to the I AM CEO Podcast powered by CBNation and Blue16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase, it's a community.</p> <p>Want to level up your business even more? Read blogs, listen to podcasts and watch videos at CBNation.co. Also check out our I AM CEO Facebook group. This has been the I AM CEO Podcast with Gresham Harkless Jr. Thank you for listening.</p> <p>[/restrict]</p> <p>The post <a href="https://iamceo.co/2024/12/26/iam2327-ceo-helps-small-businesses-create-a-sustainable-marketing-strategy/">IAM2327 &#8211; CEO Helps Small Businesses Create a Sustainable Marketing Strategy</a> appeared first on <a href="https://iamceo.co IAM2326 – Speaker and Author Helps Organizations Retain and Keep Millennial Employees Engaged https://iamceo.co/2024/12/25/iam2326-speaker-and-author-helps-organizations-retain-and-keep-millennial-employees-engaged/ I AM CEO Podcast urn:uuid:84f02e58-5a5a-06d2-8938-2efa253ab62f Wed, 25 Dec 2024 06:16:07 -0500 <p>Jeff Butler is a speaker, author, and passionate millennial who helps organizations improve their relationships with Millennial employees. Jeff has worked with top companies like Amazon and Google, and his unique insights on millennials come from his personal experience as one, rather than just theoretical knowledge. Jeff also started a consulting side to scale the &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/25/iam2326-speaker-and-author-helps-organizations-retain-and-keep-millennial-employees-engaged/">IAM2326 &#8211; Speaker and Author Helps Organizations Retain and Keep Millennial Employees Engaged</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <div><img decoding="async" class="alignnone size-full wp-image-185228" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/IAM2326.png" alt="Two speakers, Gresham Harkless Jr. and Jeff Butler, are featured in a podcast episode about retaining and engaging millennial employees. Various podcast platform logos are displayed below." /></div> <div> <p>Jeff Butler is a speaker, author, and passionate millennial who helps organizations improve their relationships with Millennial employees.</p> <p>Jeff has worked with top companies like Amazon and Google, and his unique insights on millennials come from his personal experience as one, rather than just theoretical knowledge.</p> <p>Jeff also started a consulting side to scale the business, where he trains others to provide consulting services to companies, which helps expand his reach.</p> <p>He emphasizes reinvesting profits into the business rather than indulging in personal luxuries, building a frugal, focused, and sustainable business model.</p> <p>Jeff recommends doing the little things right over time to build a business, rather than trying to create something fancy or complex from the start.</p> <p>Website: <a href="https://jeffjbutler.com/" target="_blank" rel="noopener noreferrer">Jeff Butler</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/in/iamjeffbutler/" target="_blank" rel="noopener noreferrer">Jeff Butler</a></p> <p>Previous Episode: <a href="https://iamceo.co/2019/02/23/iam194-speaker-and-author-helps-organizations-retain-and-keep-millennial-employees-engaged/">iam194-speaker-and-author-helps-organizations-retain-and-keep-millennial-employees-engaged</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> </div> <div> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Jeff Butler</b></strong><strong><b> Teaser </b></strong><strong><b>00:00</b></strong></p> <p>So essentially how it works is that whenever you go to conferences, you or have meetings, annual meetings, they usually bring in speakers and those speakers are authors, people who can entertain the crowd, provide some information. So infotainment, basically, do you want to.</p> <p><strong><b>Intro </b></strong><strong><b>00:17</b></strong></p> <p>Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?</p> <p>If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>00:41</b></strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I have Jeff Butler of jeffjbutler.com. Jeff, it's awesome to have you on the show.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>00:50</b></strong></p> <p>It's great to be here.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>00:51</b></strong></p> <p>It's great to have you. And what I wanted to do is just read a little bit more about Jeff so you can hear about all the awesome things that he's doing.</p> <p>And Jeff Butler is a speaker, author and passionate millennial who helps organizations improve their relationships with Millennial employees.</p> <p>You may have seen him on Forbes, USA Weekly or on the TED stage. A native Californian and raised in Silicon Valley, he graduated from UC Berkeley with a degree in computer science.</p> <p>During his time in college, he was training for the Olympics under three time Olympian Tour Gustafson.</p> <p>But he left that pursuit because software engineering paid more. Unlike other experts on millennials, Jeff has been in the trenches of what it means to be a millennial and what it takes to retain and keep him engaged.</p> <p>With Jeff's versatile background, he has addressed companies like Amazon and Google as well as thousands of professionals across North America. Jeff, are you ready to speak to the I AM CEO community?</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>01:46</b></strong></p> <p>I guess I am. Let's do this.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>01:48</b></strong></p> <p>Let's do it. And I appreciate you throwing me that lifeline. I knew I was going to trip over that name, but I appreciate. No worries.</p> <p>But the first thing I wanted to hear, I know it touched on it a little bit, but I wanted to hear a little bit more about your CEO story. What led you start your business?</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>02:00</b></strong></p> <p>Yeah. So CEO story, I more see it as like you run a business, your last line of defense. And it really started when I first graduated from college.</p> <p>So I had the golden handcuff job, software engineering. And as you probably would guess, UC Berkeley, it's ranked number two in the nation.</p> <p>You walk out with a six figure salary and you're like, oh baby, I got it made things are nice, things are awesome.</p> <p>But then I was there for about two weeks and I realized the guy next to me probably was earning 50k more than me, and he was 15 years older.</p> <p>And I'm like, wait a minute, 15 years for 50k? I don't know if I want to go through that. That's not really worth it for me. This sounds like, I don't know, some people love it, some other people don't.</p> <p>So I was like, ok, what can I do to run my own shop? And so at that time, I was 23 years old. At 24, I already had a company founded that was commercial real estate data business.</p> <p>And about a year from there, I quit my day job. It was profitable. Not enough to pay the bills, but I thought belief would be the best thing. My parents both were Silicon Valley entrepreneurs, still are.</p> <p>And they're like, Jeff, don't quit. You don't have enough revenue. And I'm like, no, mom and dad, I got this. I know what I'm doing.</p> <p>So I quit. And about like, three months in doing that, I was like, wait a minute. This is just looking at data all day. This is boring. Not that I jumped from a lot of things because I was at that company for 18 months, but I was like, you know what? This isn't what I wanted to do.</p> <p>So I had a little nest egg. I quit that, right? And I'm like, now jobless. I don't have any company whatsoever.</p> <p>And I'm like, what the heck am I gonna do? So I started, I went down my dream list and one of them was speaking and I said, let me try that. So I spoke and do you know Toastmasters by any chance?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>03:37</b></strong></p> <p>Yes, absolutely.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>03:38</b></strong></p> <p>I go into a Toastmaster, go in the front. I speak for one minute. I totally forget everything I'm going to say. Sit down. I was like, dude, that was amazing. I got to do this for a living.</p> <p>Like, it was just boom. I could see myself doing this for the next 15 years. So I said, let me build a business around that I am.</p> <p>So I went there for about several months, probably six to 12 months, I successfully evaporate all my savings, like, poof, gone. Went completely broke and had to go back to working as a software engineer.</p> <p>So I'm probably the first person who you ever met who quit their job and had to go back. And so it was brutal. Got a lot of ego check on that.</p> <p>And I stayed with it. Got on the TEDx in four months of speaking, ended up building a successful speaking business that now I started speaking corporate, professional speaking about a year ago, and it's been about anywhere from 50 to 70% growth each quarter.</p> <p>It's just been rapid and it was already like six figures. But it's blowing up rapidly. And I'll go into this later in terms of the really crazy remote team that I built, because usually people for this type of business, it's a sole proprietorship.</p> <p>You don't necessarily have a seven, eight person team for it. But I'm like, you know what, I want this to be a seven figure, strong business. Let's build the foundation now.</p> <p>So let's just say my CEO's story consisted of me being very naive as a quote unquote millennial, trying to quit my job and live my dreams, but got knocked around a bit, but finally came out top, I guess four years later.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>05:03</b></strong></p> <p>That sounds awesome. And as a millennial who has done something similar, only when I took the leap of faith and quit my job, I landed on my Achilles tendon and it broke 30, 40 days after that, I got beat up a little bit too.</p> <p>But like I've always learned, and I'm sure you can definitely say you just keep on going is the biggest thing.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>05:19</b></strong></p> <p>Exactly, exactly. You just keep going, keep iterating on that, and the perseverance will hold itself through.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>05:25</b></strong></p> <p>There you go. Absolutely. And I know you touched on it a little bit, talking about, your business and how you're doing public speaking. Could you drill down a little bit deeper and tell us exactly what you do?</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>05:33</b></strong></p> <p>So essentially how it works is that whenever you go to conferences, you or have meetings, annual meetings, they usually bring in speakers, and those speakers are authors, people who can entertain the crowd, provide some information.</p> <p>So infotainment, basically. And that's what I do. So you basically are hired for like an hour, anywhere from like one hour to eight, depending on what kind of stuff you're doing, it's usually about 45 to 90 minutes.</p> <p>And you go in there and deliver a keynote and that's the main source of revenue that I have in my business right now.</p> <p>Now it's great because it pays. When you first start out, you're charging, you know, 5Ks once you start getting professional level, and then you start breaking like the 10k, 15k mark 4:1 speech.</p> <p>So it's a really good living. But then you get kind of caught up in, okay, this can get you to mid six figure high, six figure even seven figure level.</p> <p>But it can't scale very well. Like what if you get sick and go to the hospital. How do you go past that? Well, there comes the consulting side.</p> <p>And so what we're currently building right now is the consultant side of the business, which is I can duplicate myself, and someone then can go and who's trained, help consult a company behind the scenes. So those are some of the services that we provide.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>06:43</b></strong></p> <p>Awesome, awesome, awesome revenue.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>06:44</b></strong></p> <p>Like business model kind of a thing.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>06:46</b></strong></p> <p>Yeah, absolutely. And I wanted to hear a little bit more about, like, you've been able to, obviously, it sounds like, position yourself.</p> <p>So how have you been able to kind of do that as the expert, as the person that they want to hire, to be able to do these keynote speeches?</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>06:59</b></strong></p> <p>Yeah. So I saw a glaring problem in this space is that not a lot of people who are in their twenties are crazy enough to do what I do, because it's like, you're the youngest person there.</p> <p>They're like, okay, what does this young buck have to say? And so what I realized is with millennial, millennials, talking about them is like, I'm actually a millennial.</p> <p>There's a whole bunch of people out there who are like, here, I'm 50 years old. I'm going to tell you what millennials think. I'm like, no, no, no. I'm a millennial. I'm like, living through this right now. This is why it's happening.</p> <p>And so that was the big, unique selling proposition on that front. So there was that, and then the second part was my background in terms of interview experience.</p> <p>I've been in over 500 interviews. When you're our software engineer, it's constantly go through interviews, especially when you're straight out of college.</p> <p>And I mean, I worked in about five or six different places. Most of them were internships, building up experience through college.</p> <p>So having all that and walking in there, I'm. I was just out of the job industry, and I'm a millennial. Let me tell you how it is, right?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>07:53</b></strong></p> <p>And I think that's very powerful, like you said, because it kind of plays in your own trail. Because not only are you speaking to the people that everybody wants to know about millennials, like, how are they operating? What are they thinking? Things like that.</p> <p>You're able to speak to that, but then you're also of that ilk, so to speak. So you're able to say this is actually the truth, because I know. Because it's actually me.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>08:11</b></strong></p> <p>Right? Exactly.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>08:12</b></strong></p> <p>Awesome, awesome, awesome. And now I wanted to ask you for what I call your secret sauce. And this could be your unique selling proposition, your differentiator. What feel kind of set you apart.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>08:20</b></strong></p> <p>That's my secret sauce right there.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>08:22</b></strong></p> <p>Is it?</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>08:23</b></strong></p> <p>I saw it as that millennial side of things. But the way I like to see more secret sauce is that most businesses don't have a secret sauce.</p> <p>It's that there's about, like a hundred attributes in a business, and they somehow get more of those higher than, say, their competitor, right?</p> <p>So say, maybe their website looks better, their product has a little bit more value. The way that their, I guess, their sales team reached out was a little bit better.</p> <p>Like, all those things start to add up over a period of time. So instead of me just sitting on my back and being, oh, I'm a millennial, I have this figured out.</p> <p>This is a good enough value proposition. I'm like, no, keep on going back to the business. How can I make my website better?</p> <p>How can I train my sales team better? How can we have better pr? Right? Keep doing all those things over and over, and eventually they'll start to have an exponential effect in terms of revenue.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>09:06</b></strong></p> <p>That makes perfect sense. And I feel like I've heard that at least from a financial terms. I don't know if that's the same thing, but definitely let me know in terms of building a moat.</p> <p>So once you find your niche, you find what you do better than everything else, you start to grow out.</p> <p>Like you said, start building a better website, start doing better PR campaign or something like that, all those things start to add up, and all of a sudden, no one can kind of defeat you just because you have so much more that is above the average. Right?</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>09:29</b></strong></p> <p>And that's one of the biggest challenges that a lot of entrepreneurs have is that, how can I get over to this point where I'm earning more money in my business? Like, it's not profitable, right?</p> <p>And usually what happens is, if they get to that profitable area, there's another hurdle, which is how do you reinvest the money?</p> <p>Do you put it back into the business or do you put it into your wallet? Because usually what happens is they've gone through so much struggle that they want to reward themselves.</p> <p>Be like, oh, I gotta get some Louis Vuitton stuff for my girlfriend, because I haven't been spending much time with her or gotta get a new suit, because now I'm a profitable entrepreneur.</p> <p>It's like, no, no, no, no, no. That goes back in. And you like, shut up. Keep your living expenses as low as possible, because you're gonna need that money later on.</p> <p>So if you take that money, keep putting it back in, it starts to build up. Because if you have this very frugal, hungry state of mind and you keep taking those dollars and applying them really wisely, man, is that deadly.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>10:19</b></strong></p> <p>Yeah, absolutely. It's funny you say that. I just literally saw a video, I want to say yesterday. It was on LinkedIn and it was with Jeff Bezos and he was driving and doing.</p> <p>The guy was doing an interview for CNN and he was like in a Honda Civic or something like that. He was at that time worth like $7 billion.</p> <p>So the guy was like, what's with the Honda Civic? You're worth like $7 billion. That's true.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>10:41</b></strong></p> <p>It's that mindset. Like people would think it's weird. Like I earned mid six figures and I run my bike places.</p> <p>They're like, man, you don't have any money whatsoever. What are you doing riding that bike? Or man, your shoes are messed up. I'm like, yo, don't look at that, man, look at the bank account. That's what matters, man.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>10:56</b></strong></p> <p>Okay, exactly, exactly. No, I love that. And now I wanted to switch gears a little bit, Jeff, and ask you for what I call a CEO hack.</p> <p>And I know we touched on it a little bit, but this is something that you feel like makes you more effective and efficient.</p> <p><strong><b>Jeff Butler</b></strong><strong><b> </b></strong><strong><b>11:07</b></strong></p> <p>Yes, yes. So in my story I mentioned how my first speaking business, I failed. I wasn't able to produce revenue. Part of that was I was in the wrong space.</p> <p>But more importantly is like I didn't know how to build systems and operations to sustain a strong business.</p> <p>So a really good hack is if you look at your business, it's filled with activities and usually you want to do is start off with the sales. Part of it is that if you don't have sales, you're not going to grow.</p> <p>So you look at what sort of activities I have to do every day that are in sales, collect emails, follow ups, proposals, and when you write something down, it's called a system of procedures.</p> <p>Every single activity, write down how much time it takes and how much does it emotionally drain you.</p> <p>Then once you have that all written out, massive clarity. What you do is you take the most time intensive ones that are easiest per se, and then you hire someone for that position.</p> <p>That is you go for someone like remotely. Like let's say it's email collection, right? And you have a direct emailing campaign.</p> <p>You hire someone off of Upwork or OnlineJobPh someplace where you can say, okay, 100 emails, $25, right? Little liability there. Then someone comes in and starts doing that, great.</p> <p>You go up to the next level activity, find someone for that, get someone doing that too. And then eventually you have a group and it's like that could be a full time hire.</p> <p>And so what I did in my business is I started very small and I'm like, oh my gosh. My business partner was helping me with this and I'm like, I don't know if I can manage two people.</p> <p>And I was like freaking out over that, like what do I do? And he's like, no, no, no, just you do X, Y and Z. So he walked me through and eventually the team grew enough.</p> <p>So I had a manager. So any questions didn't go through me, they went through her. And I kind of just stepped back and the whole machine started to run.</p> <p>And now it's like it built that sort of structure in place. And so for CEOs, they usually, they Garyvee it.</p> <p>They're like, I have to do everything, stay up later, do this crazy stuff. I IAM2325 – Founder Provides Business Management for Online Business Owners https://iamceo.co/2024/12/24/iam2325-founder-provides-business-management-for-online-business-owners/ I AM CEO Podcast urn:uuid:06c0ea51-f1a3-a421-91a4-39b9491c7431 Tue, 24 Dec 2024 06:16:19 -0500 <p>Sara Lingenfelter is the founder and owner of Virtual Biz Partner, a closed team that provides business management for online business entrepreneurs and owners worldwide. Sara has a proven track record of managing and growing businesses while simplifying strategies, systems, and technology. She’s also dedicated to providing work-from-home opportunities to women through an accessible online &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/24/iam2325-founder-provides-business-management-for-online-business-owners/">IAM2325 &#8211; Founder Provides Business Management for Online Business Owners</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <p><img decoding="async" class="alignnone size-full wp-image-185224" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/IAM2325.png" alt="Podcast episode cover with two featured guests. Episode title: &quot;Founder Provides Business Management for Online Business Owners.&quot; Listen on Spotify, Apple Podcasts, etc." /></p> <div> <p>Sara Lingenfelter is the founder and owner of Virtual Biz Partner, a closed team that provides business management for online business entrepreneurs and owners worldwide.</p> <p>Sara has a proven track record of managing and growing businesses while simplifying strategies, systems, and technology.</p> <p>She’s also dedicated to providing work-from-home opportunities to women through an accessible online educational course that teaches them how to get started as a virtual assistant.</p> <p>Sara’s approach is to customize solutions for each client, rather than applying a one-size-fits-all strategy.</p> <p>Sara advocates entrepreneurs to trust their instincts and not simply follow what others have done to achieve success.</p> <p>She emphasizes the importance of autonomy in running a business and making choices that work for you.</p> <p>Website: <a href="https://www.virtualbizpartner.com/" target="_blank" rel="noopener noreferrer">Virtual Biz Partner</a></p> <p>LinkedIn: <a href="https://www.linkedin.com/in/saralingenfelter/" target="_blank" rel="noopener noreferrer">Sara Lingenfelter</a></p> <p>Facebook: <a href="https://www.facebook.com/virtualbizpartnercom/" target="_blank" rel="noopener noreferrer">Virtual Biz Partner By Sara Lingenfelter</a></p> <p>Previous Episode: <a href="https://iamceo.co/2019/02/22/iam193-founder-and-owner-provides-business-management-for-online-business-owners/">iam193-founder-and-owner-provides-business-management-for-online-business-owners</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> Teaser </b></strong><strong><b>00:00</b></strong></p> <p>Then I started finding all these other entrepreneurs that they just had too much work to do themselves.</p> <p>They didn't need or couldn't afford employees. And so virtual assistant was the perfect solution.</p> <p><strong><b>Intro </b></strong><strong><b>00:12</b></strong></p> <p>Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?</p> <p>If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>00:37</b></strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO Podcast and I have a very special guest on the show today as Sara Lingenfelter of <a href="https://www.virtualbizpartner.com/" target="_blank" rel="noopener">Virtual Biz Partners</a>. Sara, it's awesome to have you on the show.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>00:46</b></strong></p> <p>Thank you. I'm excited to be here.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>00:48</b></strong></p> <p>Awesome to have you on and super excited to have you on. And what I wanted to do was just read a little bit more about Sara so you can hear about all the awesome things that she's doing and.</p> <p>Sara is founder and owner of Virtual Biz Partner, a closed team that provides business management for online business entrepreneurs and owners worldwide.</p> <p>She has a proven track record of managing and growing businesses while simplifying strategies, systems and technology.</p> <p>Sara's also dedicated to providing work from home opportunities to women through an accessible online educational course that teaches them how to get started as a virtual assistant.</p> <p>When she's not supporting online entrepreneurs, you can find her spending time with her son, watching movies, enjoying the outdoors, and proudly eating some chocolate or other tasty food. Sara, are you ready to speak to the I AM CEO community?</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>01:32</b></strong></p> <p>I am so ready.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>01:34</b></strong></p> <p>Awesome, awesome, awesome. And who doesn't love chocolate and tasty food? So I could definitely with you on that, but what I wanted to do was just hear a little bit more about what I call your CEO story and what led you to start your business.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>01:45</b></strong></p> <p>Yeah, definitely. It's so interesting because if you would have asked me several years ago, I would have never said this was my plan.</p> <p>I never thought I would have my own business. It just wasn't something I'd ever considered. And I had been to college and I was going to be a probation and parole officer.</p> <p>So, like, I had this plan, knew what I was going to do, always loved criminal justice and the legal field.</p> <p>And to make a long story short, I got married and moved to a rural community and there just wasn't very many jobs.</p> <p>And I was working from home for a job I'd had for a while, but it was never supposed to be like a long term job.</p> <p>I was doing bookkeeping, so nothing close to probation and parole. And as I started looking for opportunities with my degree, there weren't very many.</p> <p>And what I did find, it was going to be a lot of commuting, a lot of time away from home, and I just wasn't willing to do that with my son being so young, no family near.</p> <p>And that's when I started thinking, okay, there's gotta be something else I can do. There's gotta be other opportunities from that, like, one thing led to another.</p> <p>I learned about a virtual assistant. I kind of started dabbling in it because I still didn't really understand the online world and all of the opportunities.</p> <p>And then after about six months is when I started to look at like, okay, wait a minute, think I found something.</p> <p>And that's how it started in a nutshell. And then it just continued to grow. I loved it. I quit my job in, let's see, it was January of 2013. Quit my job to do my business full time, and I've never looked back.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>03:18</b></strong></p> <p>That sounds completely awesome. And like so many people, like, who does what they go to school for anymore, it seems like. Exactly.</p> <p>I myself was an English major and I thought I was going to go to law school actually, but I find myself doing podcast interviews. So there we go.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>03:33</b></strong></p> <p>Yeah, well, I learned stuff. It was an expensive learning lesson, but.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>03:38</b></strong></p> <p>Yes, yes, yes, don't we all? So I know you touched a little bit upon it and I know you mentioned that when you first started, you didn't really understand exactly what virtual assistant was.</p> <p>So I guess could you break that down for us a little bit more as entrepreneurs and business owners on what a virtual assistant does and what you do to kind of support your clients?</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>03:54</b></strong></p> <p>Yeah, definitely. Well, at that time, I still, it was a lot of employee jobs. And so when I learned of a virtual assistant and this independent contractor that can work from home for other online businesses, I just didn't really grasp it.</p> <p>And so what I found out is that there are all these online businesses that need usually administrative support that can be social media, marketing, I mean, you name it, if it's something you have to do in your business, you can probably find somebody a virtual assistant that can help with that.</p> <p>And so as I started learning more, googling it, working with a couple clients, then I started finding all these other entrepreneurs that they just had too much work to do themselves.</p> <p>They didn't need or couldn't afford employees. And so virtual assistant was the perfect solution. And that's why I eventually quit my job.</p> <p>Because I'm like, man, I set my own rates. I'm my own boss. I can make more money. And it only made sense that I pursued that. And then it just as I learned, it kind of continued to grow.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>04:52</b></strong></p> <p>Yeah, absolutely. And it kind of sounds like I know you mentioned your son as well, too. So being able to have that flexibility to kind of work in different hours.</p> <p>Because as entrepreneurs and business owners, a lot of people that start businesses, they're usually passionate about something.</p> <p>And then when you start a business, you realize there's 30 other things that you're. That you have to do, but you don't necessarily want to do, but they need to get done.</p> <p>So it's good to have somebody like yourself. It sounds like that helps out with that.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>05:13</b></strong></p> <p>Yeah, definitely. And, there was times in the beginning where I might work on the weekends or I might work a little bit in the evening, because like you said, there are those things that have to be done.</p> <p>So in my business, I needed to get things taken care of. But then as well as for clients, I had that flexibility where I would prioritize, okay, if there's daytime tasks to get done, I'll make sure I get those done when they need to be.</p> <p>And then the other stuff can be done at another time. So it was definitely a lot of learning in those first few months.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>05:39</b></strong></p> <p>Yeah, that makes sense. But isn't everything a learning process that never, ever ends? Exactly, Exactly.</p> <p>So now I wanted to ask you for what I call your secret sauce. And this is kind of like what you feel distinguishes you or sets you apart.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>05:52</b></strong></p> <p>It's so interesting. I feel like my secret sauce, it has no fancy name, but it's that I really, I do a certain set of things, but yet I customize it to each of my clients.</p> <p>So I feel like we get this idea in business that you have to do these certain things, and if you don't do these certain things, then you're not going to be successful.</p> <p>And so when I look at the processes and systems and the strategy and the team management that I do, yeah, I focus on the certain areas in each business, but I tailor it to what works for that client.</p> <p>Because, I mean, I have some clients that they have brick and mortar as well as online businesses. Others are all online. Some are totally remote and have no one location.</p> <p>So they're location independent. So the structures for all of those look differently in how I customize what I do.</p> <p>And I've actually seen when people don't do that, that be the mistake that they make is they try to do the one size fits all approach for business.</p> <p>And I just don't think that works. I don't think it's a solution. So I like to look at what makes the businesses unique and how my expertise can help them, but customize it so that it's building what they ultimately want.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>07:01</b></strong></p> <p>Interesting. I like that sounds like, correct me if I'm wrong, you still have like processes and systems in place.</p> <p>But you're able to make sure that they are benefiting the client that you're working with in the best way. So you're kind of finding their secret sauce as well and seeing how you can fit in.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>07:14</b></strong></p> <p>Yeah, because we all have different reasons for starting our business. We all have a different lifestyle we want to live. We have, it's everybody, everything is different.</p> <p>And so it doesn't make sense to do the same thing for every single business. And so I really dig in.</p> <p>Especially when I initially work with someone, I have like an audit, I take them through and it's able to gather all those details and that information so that I can then look and say, okay, this is what we need to start with and this is how we're going to kind of start changing it.</p> <p>And then of course, as I learn more about them, then continue to tailor those solutions for them.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>07:47</b></strong></p> <p>Yeah, and that's huge. And it probably makes all the difference because a lot of times I know a lot of business owners, even myself, I can say that sometimes you don't realize all the things that you're doing.</p> <p>So sometimes you need somebody to say, okay, pulls you out of the doer and more of, I guess the CEO, so to speak, where you're able to kind of see all those things.</p> <p>But then you're also able to say, okay, this is what I need you to help me out with. Because these are all the things that I don't even realize that I'm doing and that need to get done.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>08:11</b></strong></p> <p>Yeah. Well, an interesting example is that since I often help my clients with their team members, most people would think, oh, you're helping hire VA’s.</p> <p>Well, I had a client who, his business is very different and he needed like an instructor's assistant. And he teaches like Linux skills, like computer stuff like I don't even understand.</p> <p>And so, and I don't need to understand it to help him. And I've been working with him, I think about a year and a half now.</p> <p>And he wanted to hire this instructor's assistant and I was able to help him do so. And he said, what I never thought I'd find someone that loved Linux as much as he did, that would just love answering students questions, want to work remotely.</p> <p>And so I really, I had never hired somebody like that hiring is something I help with a lot. And I look, okay, what do they need? And then let's find that person. And it was fun.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>08:57</b></strong></p> <p>Yeah, it definitely sounds like it and I love it because you kind of just are able to, I think it's definitely a gift to be able to distill down like what a person is looking because sometimes we get caught in, oh, you need to know how to speak Linux or talk about Linux or speak to Linux.</p> <p>But in reality there's certain skills and you're able to kind of see that and make that match making happen.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>09:15</b></strong></p> <p>Exactly, yeah, I love doing that.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>09:18</b></strong></p> <p>Yeah, yeah, definitely sounds like you're really, really good at it. So I appreciate you for helping out these entrepreneurs and business owners.</p> <p>And what I wanted to do was switch gears a little bit and ask you for what I call a CEO hack. And this might be an app, a book or a habit that you have, but it's something that makes you more effective and efficient.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>09:32</b></strong></p> <p>Oh, when I, gosh, thinking about this, like there's so many things, but to pick one, it would be the book Essentialism. Have you heard of it?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>09:40</b></strong></p> <p>Oh yes, I have. I swear by that book. I picked up one thing. It's one of my favorite books.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>09:47</b></strong></p> <p>All clients, all of my clients need it. And if anybody hasn't read it, they will learn that it really tells you to put all your energy into a single thing and how far you can go as opposed to putting all of that same amount of energy into a hundred different things.</p> <p>And I like the diagram he gives in the book. And I actually got to hear him speak live once and meet him and I was just like, your book is the best thing ever.</p> <p>Everybody needs to read it. But yeah, it's a hard lesson to learn, I think for a lot of us, but it's needed.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>10:14</b></strong></p> <p>Yeah, it's funny, I chant that mantra often. Less is more. And then it talks about defining what those essential things are, but also how important rest, how important play is all those things incorporated into your life.</p> <p>And I read that book, I wanna say probably about six or seven months ago, I was like, yeah, I haven't actually, I only have the audio-book, so I haven't even seen the diagram. So now I have to go get the book.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>10:38</b></strong></p> <p>Yeah, I have mine over my bookshelf. It's all highlighted and drawn on. Yes, definitely the top thing I would recommend for my hack.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>10:47</b></strong></p> <p>Nice. I love it. I love it. And now I wanted to ask you for what I call a CEO nugget. And this is a word of wisdom or piece of advice or if you could hop into a time machine, what would you tell your younger business self?</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>10:58</b></strong></p> <p>Oh goodness, this one. There's so many lessons, but I think what I would say is stop trying to do what everybody else has done.</p> <p>Meaning if you see somebody successful and they say I did these five things, that doesn't mean that's what you need to do to grow your business.</p> <p>Usually deep down you will know what your next step is. You will know what feels right to you. And so many times I did what I thought I should do because somebody else did it.</p> <p>And, I've now learned that lesson, like to listen to myself and if it doesn't feel right, don't do it.</p> <p>But that's the nugget that I would give is like stop trying to do exactly what somebody else did because it's not going to be your secret to success. You'll have to figure out what works for you.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>11:44</b></strong></p> <p>Absolutely. Yeah, I agree with that. And, it comes down to sometimes being able to trust yourself because a lot of times you have that special feeling or that kind of nagging feeling that's telling you what to do, but because maybe nobody else is doing it or so and so said do X, Y and Z.</p> <p>You're like, okay, well maybe that's the wrong answer. But a lot of times when you go back and look at it, you're like, oh, I should X, Y and Z. Yeah, exactly.</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>12:05</b></strong></p> <p>And I think mentors and people like that are great. I'm not saying don't learn from someone, but I just think sometimes we can think, oh, if I buy this, it's going to give me these 10 steps and then my business is going to hit six figures.</p> <p>And when your gut maybe telling you wait, wait, wait, no, there's something you should be doing different or this new idea and just trust yourself and it'll take some time to get to that place.</p> <p>For those people that are maybe listening to this and kind of starting out like it's kind of something by you learn by experience.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>12:30</b></strong></p> <p>Yeah, I definitely would agree with that. I still have to make sure I listen to myself too. So it's one of those non stopping, I guess things that you have to pay attention to. Right?</p> <p><strong><b>Sara Lingenfelter</b></strong><strong><b> </b></strong><strong><b>12:40</b></strong></p> <p>Yeah, I agree.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>12:41</b></strong></p> <p>Awesome, awesome, awesome. And now I want to ask you my absolute favori IAM2324 – Secrets to True Success: It’s a Marathon, Not a Sprint! https://iamceo.co/2024/12/23/iam2324-secrets-to-true-success-its-a-marathon-not-a-sprint/ I AM CEO Podcast urn:uuid:7b591ae0-425e-12f4-bc63-a791db170964 Mon, 23 Dec 2024 06:16:00 -0500 <p>Gresham Harkless emphasizes the importance of this training, noting that it provides a solid foundation for anyone looking to enter the franchise world. He describes the Live Week training as an intensive experience, with 8-hour days dedicated to learning the ins and outs of being a franchise broker. This rigorous training underscores the importance of &#8230;</p> <p>The post <a href="https://iamceo.co/2024/12/23/iam2324-secrets-to-true-success-its-a-marathon-not-a-sprint/">IAM2324 &#8211; Secrets to True Success: It&#8217;s a Marathon, Not a Sprint!</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> <div><img decoding="async" class="alignnone size-full tie-image185304" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/12/2324.png" alt="Smiling man next to podcast artwork with the text &quot;Secrets to True Success: It's a Marathon, Not a Sprint!&quot; Logos from Spotify, Apple Podcasts, Google, and YouTube Music are below." />Gresham Harkless emphasizes the importance of this training, noting that it provides a solid foundation for anyone looking to enter the franchise world.</div> <div></div> <div>He describes the Live Week training as an intensive experience, with 8-hour days dedicated to learning the ins and outs of being a franchise broker. This rigorous training underscores the importance of work ethic and dispels the misconception of overnight success.</div> <div></div> <div>Gresham highlights the importance of laying the groundwork for success and being prepared for the challenges that come with it.</div> <div></div> <div> <p>He explains that people often underestimate the value of the time and experience it takes to achieve quick results.</p> <p>Gresham advocates for a mentality of continuous improvement, getting &#8220;1% better every day.&#8221;</p> </div> <div> <ul> <li class="inline-block text-sm">Blue Star Franchise: <a href="http://bluestarfranchise.com/" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com</a></li> <li class="inline-block text-sm">Browse the Franchise Inventory: <a href="https://bluestarfranchise.com/franchise/" target="_blank" rel="noopener">https://bluestarfranchise.com/franchise</a></li> <li class="inline-block text-sm">Is franchising right for you? Check this out to see: <a href="http://bluestarfranchise.com/assessment" target="_blank" rel="noopener noreferrer">http://bluestarfranchise.com/assessment</a></li> <li class="inline-block text-sm">Franchise CEO (A CBNation Site &#8211; coming soon) &#8211; <a href="http://franchiseceo.co/" target="_blank" rel="noopener noreferrer">http://franchiseceo.co</a></li> </ul> <div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> </div> <div> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <div><strong>Intro 00:00</strong></div> <div>Hello, hello, hello. This is Gresh from the I AM CEO Podcast. And this is a special episode of our I AM CEO Podcast.</div> <div></div> <div>And this is actually going to be a snippet of a snippet, so to speak. I'm just doing an intro because I've been starting to document my journey into starting what is now called BlueStar Franchise.</div> <div></div> <div>We're also going to do a kind of sub-site within CBNation called Franchise CEO. So you'll see some links in the show notes related to that.</div> <div></div> <div>But just wanted to give you a little bit more insight, give you a little bit more color in some of the aspects of why I'm actually doing this.</div> <div></div> <div>Because one of the things I was doing as I was going through training to start up this new business was realizing and hearing from the founder of FBA, the Franchise Brokers Association, that it'd be really cool to document your journey going through and building this out.</div> <div></div> <div>I think it's something that would be super helpful obviously for people that are looking for and thinking about starting franchises.</div> <div></div> <div>But frankly, if you're starting anything, any type of business, I think it's really cool to kind of just even see the journey and how it's been going from there.</div> <div></div> <div>So I'm going to share a few of those snippets from the first couple of videos that have been created.</div> <div></div> <div>But definitely, of course, subscribe to our YouTube, check out a lot more where I figure out exactly where we're going to post this.</div> <div></div> <div>So I'll have that information that's available to you. But regardless, if you're a builder, continue to keep building, continue to do your thing.</div> <div></div> <div>The world definitely needs exactly what you're trying to build and needs you to be your unique self.</div> <div></div> <div>So make sure to run your own race because nobody can run your race like you. This is Gresh signing out. I hope you have a phenomenal rest of the day.</div> <div></div> <div><strong>Gresham Harkless 01:26</strong></div> <div>Just like that is day 21, week three of the franchise brokerage journey. It's hard to believe it's been about three, I guess four weeks since I started training.</div> <div></div> <div>Well, not even started training since think since Live Week to where I'm at now. Live Week was basically when we went to go train to kind of learn basically an 8 hour day all week about what it was to be like a franchise broker.</div> <div></div> <div>And I think that this is probably the first week where I'm going to be more embedded in both of the businesses, all the businesses, I guess you can say so.</div> <div></div> <div>It's exciting but at the same time it's just like, you want to make sure that you're doing all the things that you want to do to be successful.</div> <div></div> <div>One of the things that really kind of resonated with me today is that sometimes we forget about what it's truly like to run a business.</div> <div></div> </div> <div>[restrict paid=&#8221;true&#8221;]</div> <div> <div></div> <div>We see the quick wins. We see the people that are, quote-unquote, instantly successful. And the quote that kind of resonates with me is that, and I say a lot on the podcast, is that the secret to overnight successes takes 10 to 15 years.</div> <div></div> <div>You hear 10 to 11, eight years, whatever that number might be. The point is that the success that you see is not a result of just what's happening right now.</div> <div></div> <div>A lot of times, success is a result of what has happened years and years prior. There's even, like this meme that I always remember where there's a.</div> <div></div> <div>I think a plumber that someone calls and they call him or her to fix whatever the issue is. And they've been working days to try to figure out what the issue is called the plumber.</div> <div></div> <div>The plumber comes in, fixes it in like 10 minutes. And it's like, okay, are you going to charge me for the full hour or two or the service call or whatever it is, because it took 10 minutes.</div> <div></div> <div>It's like, you're not. I'm not charging you based off of the 10 minutes I took. The reason that I'm charging what I'm charging, which is the full amount, is because I put in all the time and hours to learn how to do it in 10 minutes.</div> <div></div> <div>And so the reason I bring that up is because so many times when we go through the journey, we forget about laying that foundation, putting the bricks in place to be successful.</div> <div></div> <div>And while we want that, instant success is rare than I think people want to truly say. So when I think about this franchise brokerage journey, I think about me hopefully being able to get a little bit more of an advantage by being able to have the digital marketing business, by having the resources for entrepreneurs and business owners.</div> <div></div> <div>But at the same time, I really wanted to tap into this. I'm going to outwork myself. I'm going to be better than myself. I'm going to get 1% better every day.</div> <div></div> <div>And I think if I am trying to defeat Gresh, so to speak, and progress and to get better, then having that mentality is going to be huge.</div> <div></div> <div>Because I believe strongly in work ethic and how work ethic can lead you, set you up for success. When people don't put the work in.</div> <div></div> <div>In many different aspects, then I don't feel like we should be wondering why things aren't going the way that we want them to go.</div> <div></div> <div>And frankly, putting in work ethic and doing the things doesn't mean you're working on the right things.</div> <div></div> <div>It doesn't mean that you're going be successful. But I think when you get in the mentality of trying to do all the things that you can do to increase your likelihood of success, you can't say that I wish I would have did this or I wish I would have did that.</div> <div></div> <div>If you put the time in, it may not go exactly where you wanted to go. It may not be part of, what's in your, in the cards for you or your destiny or what God wants for you. I would say, even say.</div> <div></div> <div>But it doesn't mean that you didn't do everything you could do. So my mentality is always like, what can I do?</div> <div></div> <div>What are the things that I could do to try to increase my likelihood of success and let me do all those things.</div> <div></div> <div>And I'm definitely focusing on the sales and the marketing. I'm definitely focused on the lead generation now that.</div> <div></div> <div>One other really big thing that I talked about a little bit in the videos is that I felt like maybe March or April was the best time to kind of start this because literally I'm not even in the place that I'm at now.</div> <div></div> <div>Celebrating this past weekend with my wife. Our anniversary went through training, bringing on different people, setting up systems in the digital marketing business.</div> <div></div> <div>All these things are happening at the same time. So this was not the ideal time, but I felt like by getting a little bit closer to where I was, I'd be able to set myself up for success a lot more.</div> <div></div> <div>So that's just what I really wanted to focus on is just like, how can I continue to kind of take the steps to be successful and how can I move before I'm ready.</div> <div></div> <div>And that's ultimately what I wanted to do. That's what I am doing and we'll definitely see. As I continue to record how this goes.</div> <div></div> <div><strong>Outro 06:09</strong></div> <div>Please let me know if there's anything. I could do to help. And of course, looking forward to giving you more and more updates.</div> <div></div> </div> <div>[/restrict]</div> </div> </div> <p>The post <a href="https://iamceo.co/2024/12/23/iam2324-secrets-to-true-success-its-a-marathon-not-a-sprint/">IAM2324 &#8211; Secrets to True Success: It&#8217;s a Marathon, Not a Sprint!</a> appeared first on <a href="https://iamceo.co">I AM CEO Podcast</a>.</p> Understanding the 8 Business Pillars: 5. OPERATIONS / LEGAL https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-5-operations-legal/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:874a6373-9754-9472-89f3-79b81b26ba5b Sun, 08 Dec 2024 22:09:20 -0500 <p>In this episode, Gresham discusses pillar number 5 and the process of drilling down into the various business pillars. He mentions that they have taken the insights and hacks from over 1600 episodes and condensed them into 16 themes, which they now refer to as pillars. Gresham emphasizes the importance of identifying and focusing on &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-5-operations-legal/">Understanding the 8 Business Pillars: 5. OPERATIONS / LEGAL</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <div><img decoding="async" class="alignnone size-full wp-image-182039" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2139.png" alt="" width="1280" height="720" /></div> <div> <p>In this episode, Gresham discusses pillar number 5 and the process of drilling down into the various business pillars. He mentions that they have taken the insights and hacks from over 1600 episodes and condensed them into 16 themes, which they now refer to as pillars.</p> <p>Gresham emphasizes the importance of identifying and focusing on a single pillar that can drive growth in business. He discusses the importance of focusing on various pillars in business, including entrepreneurship, strategy, products/services, people, operations/legal, visibility, finance, and technology. They emphasize the significance of understanding operations and legal aspects in structuring a business.</p> <p>In addition, Gresham highlights the benefits of systematizing tasks and operations for a better working environment for both the team and clients.</p> </div> <div><a href="http://cbnation.co/pillar" target="_blank" rel="noopener noreferrer">http://cbnation.co/pillar</a><br /> <a href="http://community.cbnation.co/" target="_blank" rel="noopener noreferrer">http://community.cbnation.co</a></div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding the 8 Business Pillars: 5. OPERATIONS / LEGAL" width="1220" height="686" src="https://www.youtube.com/embed/BrXGn5U_h8A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Intro </b></strong><strong><b>00:00</b></strong></p> <p>Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and this is a special I AM CEO Podcast because we're gonna be focusing on the 8 business pillars. I hope you get to enjoy taking a lot of these different pillars that came from the 1600+ episodes we did at the I AM CEO Podcast, which became the 16 themes, which eventually now became the 8 pillars that can help you level up your business.</p> <p>And, really, what we're trying to do is increase the business success rate, and this is going to eventually become a course. So you hear some of these snippets actually be in that course and that library of content and information we're gonna put together to help you level up. So sit back and enjoy this special episode of the I AM CEO Podcast.</p> <p><strong><b>Gresham Harkless </b></strong><strong><b>00:</b></strong><strong><b>38</b></strong></p> <p>Hello. Hello. Hello. This is Gresh here, and this is the episode where we drill down a lot more on pillar number 5. And there's many different pillars in business. If you just listened to this, we took the 1600+ episodes. We drilled down into that. Had hundreds of hacks, hundreds of nuggets that we accrued from each of the episodes. We took those. They became the 16 themes, which we originally called pillars, but they actually became themes. And then we really want to drill down on those 8 pillars. The reason that we chose 8 pillars is because we started to do a little bit more homework and research into business in general, but also into the things that were consistently coming up when we were doing these interviews.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>And we thought that these pillars were gonna be a little bit more foundational, not necessarily because they tell you all the things about business, but because they're very over encompassing. So that if you could potentially focus on maybe one pillar for a year, you could potentially see a lot of growth if you select the correct pillar. But it's also important to understand how interconnected they are because as you focus on one, you're deciding not to focus on another potentially. And if you decide to split your time between both, then understand you're not going to see the potential growth if you can find and identify the quote unquote one thing or the one pillar that could, really drill things, drive things forward even more.</p> <p>So with that being said, we're gonna focus on and drill down into pillar number 5 with this operation/legal. It was just operations and then that legal part is obviously a huge part of business and entrepreneurship. So we wanted to make sure that it was under something that was one of the core parts of business, sometimes the quote unquote less sexy part of business. The business the part of business that is extremely important, but also is something that, maybe doesn't get the airplay, the fascination. You don't see a lot of TikToks that are around the legal part of business or the operations.</p> <p>Although, they are very sexy if you're running a very strong business. So keep in mind that as I drill down a little bit more into this specific pillar, we wanna keep in mind that there are many other pillars, 8 other or seven other pillars, 8 total, that you want to make sure that you're focusing on. And those pillars, I'm gonna go down the line. Entrepreneurship and journey is gonna be your 1<sup>st</sup> one. Strategy is gonna be your 2<sup>nd</sup> one. The 3<sup>rd</sup> one's going to be offering/your products and services. Number 4 is people in the human part of business. Number 5, we're gonna talk about a little bit more today, which is operations/legal. Then we're gonna drill down a little bit more into visibility.</p> <p>Then number 7 is gonna be financial. And then finally, we're gonna cap everything off with technology. So understanding operations and legal part is really gonna be how you're structuring your business and what that looks like, how things are moving along. Now one of the most exciting things you can you can have is you start out with your idea. You realize that, okay, I have this business idea. I have this problem, this opportunity that I wanna serve, and you strategize around it. You figure out exactly how you're going to make that happen, and then you produce the idea or the concept, or maybe you get to test out your product and service.</p> <p>And then you understand that this is how we're going to serve that human part of what we're doing. And you start to do that one time, two time, three times. You start to do that at a certain level. And then you realize you need operations because it's essentially going to be the engine that's going to allow you to serve the clients that you're working with. And so you really wanna understand the fundamentals of operations and systems and what they that looks like. Of course, you wanted to make sure that you're operating and optimizing those processes and systems.</p> <p>And, obviously, we're gonna drill down a little bit more into pillar 8 around technology. But for a lot of businesses, not necessarily all businesses, technology is gonna play a huge role. So I think it's important to mention that, of course, because that could be one of the most impactful things, I think. And that's one of the reasons that it went from 7 to 8 pillars largely because of the the impact of technology. So know that automation, a lot of technological tools, things like project management software, all these things gonna play a really big part in terms of understanding exactly how to keep the trains moving, how to keep the trains moving consistently, and how to make sure that there's less spillage, for lack of a better term, and there's that same experience that you're providing throughout the entire journey for a client or customer, but also internally for your team.</p> <p>How do you make sure that the business doesn't revolve around one person? It's gonna be your operations. It's gonna be your systems. It's gonna be those SOPs, those things you put in place to make sure that you are consistently growing the business into where it ultimately needs to be. So keep in mind that this flows over many different aspects of running a business, everything from supply chain management and those best practices to, like I mentioned, the legal considerations, understanding the way that you incorporate your business or actually even incorporating your business, how you, create, that structure and and what that looks like.</p> <p>And we're gonna drill down a little bit more to the financial piece and and pillar number 7. But know that a lot of times the structure that you're creating does impact the financial aspect of your business, the amount of revenue that you're bringing in, and kind of, like, what that's going to look like. But also making sure that you're you're fully protected and what that looks like. And a lot of times when you hear attorneys, and by no means am I an attorney, but they'll talk a lot around making sure that you have your trademark, your patents, all those things in place.</p> <p>Also know that it's probably I don't even know if it's more important, but I know it's also important to make sure that you're enforcing those trademarks and those patents because people can infringe upon them. And you wanna make sure that you're setting yourself up as much as possible to succeed. So make sure you have all those things that are in place, understanding business law, having any compliance checklists or things that you need to get done, agreements and contracts and templates, having those template templates, but also making sure that you're structuring those so that even if you're having conversations with someone that is extremely close, a friend, a relative, that you have a contract in place is going to be extremely important.</p> <p>No matter who you're communicating with because or you're coming to agreement with might be a better way to say that because you wanna make sure that you're protected and that person's name is protected as well too. So know that's a big part as well too. Risk management strategies is another big part, of course, like I mentioned a little bit. Supply chain management is gonna be a really big part. So keep in mind that we have this offering, this product and servicing that you're doing to to make that impact. How are you, from an operation standpoint, going to ensure that that experience is going to happen?</p> <p>No operations all can often speak to the idea of bringing on new clients or customers. But there could be operations around every single aspect of business, and often we don't realize that even those of us that provide custom products and services have certain aspects of what we do to be operations. And what I wanted to do is draw that a little bit deeper. We talked a little bit around the last pillar of the human part of the people part of business. Understand, like, how powerful it has been, hearing over and over again the power of morning routines. That it doesn't necessarily mean that there's a specific way that you have to do your morning routine, but just to be able to set yourself up for success is going to be huge.</p> <p>And the reason I bring that up here is because when you're thinking about operations, of course, think about your business, but also consider hiring. Also consider how you're marketing your business or what the process is when there's a high rate client. All those things can be operations and SOPs that are put in place to make sure there is that somewhat consistent experience for everyone. But keep in mind that you also can create the operations in your life as well too. And when we talk about filling up your cup, when we talk about making sure your oxygen mask is on, as an individual and as a leader, understanding that human part, know that the operations and what you do on a regular basis also plays a really good part of through that too.</p> <p>So with that being said, that's pillar number 5. Your operations, your legal part is gonna be such a big thing. Many people will argue while it's the least sec one of the least sexiest things, and maybe financial can give it a run for its money for a lot of people if you're talking about accounting and things like that. But keep in mind, it's the thing that might really open up that opportunity for you to scale the processes, the systems, the operations. Having those things in place can really take things to an entirely different level.</p> <p>So this is, Gresh signing out. Remember, your operations are huge personally, professionally, and all the things that you're doing. So as we drill down more and more and more and provide more content in our community and, of course, in our library around what and how to improve your processes and your operations. Know that there's a lot of CEO hacks that help out with that, whether it's project management software. Just know that it sometimes could be one of the biggest things that you can lean into that's actually going to give you more time. And it allows you to sometimes invest that time by having to create processes, systems, operations.</p> <p>But in the long run, it ends up creating those, consistent practices that allow you to be able to not work as much on or in the business as you are maybe presently and to focus more on working on the business. So think about what things can I systematize, what things can I create operations for, because it's only going to to create a a better environment, for you and the people that, you're impacting? And that's talking about your team, but also your clients as well.</p> <p><strong><b>Outro 10</b></strong><strong><b>:</b></strong><strong><b>11</b></strong></p> <p>Hello. Hello. This is Gresh again, and I hope you enjoyed that special episode of the I AM CEO Podcast. Just like I mentioned in the beginning, we're really trying to laser focus on these 8 pillars to show you as a builder how you can leverage these 8 pillars and really level up there so it helps you level up your business and organization.</p> <p>So hope you enjoyed this episode, and definitely please check out the show notes so you can learn more about the pillar, learn more about the person that I guested on their episode, and, of course, learn more a little bit more about us as well too. This is Gresh signing out. Hope you have a phenomenal rest of the day.</p> <p>[fusebox_transcript]</p> <p>[/restrict]</p> </div> <p>The post <a href="https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-5-operations-legal/">Understanding the 8 Business Pillars: 5. OPERATIONS / LEGAL</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Understanding the 8 Business Pillars: 4. PEOPLE = HUMAN PART OF BUSINESS https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-4-people-human-part-of-business/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:c36ec23e-9370-c9a9-9b92-144394f823ec Sun, 08 Dec 2024 22:06:45 -0500 <p>In this special episode of the I AM CEO podcast, Gresh delves into the eight foundational pillars that can help elevate your business. Derived from over 1600 episodes and copious insights from CEOs, these pillars were condensed from 16 themes into a course aiming to boost business success rates. This episode specifically highlights the fourth &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-4-people-human-part-of-business/">Understanding the 8 Business Pillars: 4. PEOPLE = HUMAN PART OF BUSINESS</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <div> <p><img decoding="async" class="alignnone size-full tie-image182037" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2138-1.png" alt="" width="1280" height="720" /></p> <div> <p>In this special episode of the I AM CEO podcast, Gresh delves into the eight foundational pillars that can help elevate your business.</p> <p>Derived from over 1600 episodes and copious insights from CEOs, these pillars were condensed from 16 themes into a course aiming to boost business success rates.</p> <p>This episode specifically highlights the fourth pillar: People and the Human Part of Business.</p> <p>Gresh emphasizes the importance of recognizing the human element in business, touching on aspects such as recruitment, talent management, and maintaining a conducive environment for both employees and strategic partners.</p> <p>He also underscores the necessity of self-care for entrepreneurs to avoid burnout and ensure sustained success.</p> <p>The discussion aims to remind listeners that balancing the needs of the business and its people is crucial for long-term growth and impact.</p> </div> <div><a href="http://cbnation.co/pillar" target="_blank" rel="noopener noreferrer">http://cbnation.co/pillar</a><br /> <a href="http://community.cbnation.co/" target="_blank" rel="noopener noreferrer">http://community.cbnation.co</a></div> </div> <div></div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding the 8 Business Pillars: 4. PEOPLE = HUMAN PART OF BUSINESS" width="1220" height="686" src="https://www.youtube.com/embed/edTO5Fc5VDk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Intro 00:00</strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO podcast. And this is a special I AM CEO podcast because we're going to be focusing on the eight business pillars. I hope you get to enjoy and take in a lot of these different pillars that came from the 1600 plus episodes we did at the I AM CEO podcast, which became the 16 themes, which eventually now became the eight pillars that can help you level up your business.</p> <p>And really what we're trying to do is increase the business success rate. And this is going to eventually become a course. So you hear some of these snippets actually be in that course in that library of content and information, we're going to put together to help you level up. So sit back and enjoy this special episode of the I AM CEO podcast.</p> <p><strong>Gresham Harkless 00:38</strong></p> <p>Hello, hello, hello. This is Gresh here. And now we are talking about pillar number four people slash the human part of business. And I often say over and over again in episodes, you never want to forget about the human part of business.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>And if you're just listening to this, we're going through the eight pillars of of business really that I've gleaned from doing over 1600 episodes. Again, we took the 1600 episodes, 1600 plus episodes, and they became hundreds of CEO hacks and CEO nuggets and information we've learned from CEOs, entrepreneurs, business owners. And then it drilled down into the 16, what I called pillars then, but it's now the themes.</p> <p>The themes that were consistent around business and one of them is, don't forget about the human part of business. And that is what brought us to the eight pillars. The eight pillars are really those foundational elements that are going to help you to level up within your organization.</p> <p>And what I want to do with each of these episodes is drill down a little bit further into each of these eight pillars, not to give you a, all the information because you can consistently learn about each of these pillars. And these pillars aren't definitely separated. They aren't siloed. They are very much so interconnected.</p> <p>But sometimes if you have the opportunity to really focus on one, it could be and have that dramatic impact upon your business. So with this one, we're going to focus on. People in the human part, that's pillar number four.</p> <p>So just give you a little bit more of a recap. If you haven't listened before, the first pillar was entrepreneurship and focusing on the journey. The second one was strategy. The third was your offering or your product or service.</p> <p>The fourth is going to be people slash the human part, which is what we're going to talk about today. Then we're going to talk in. A little bit more about operations slash the legal side. Number six, we're going to go into visibility seven financial. We're going to close everything out with the biggest one, I think. And one of the most impactful ones I think is technology.</p> <p>So with each of these different pillars, we're going to draw down more and more and more so you can learn more about what it's like. To be a CEO entrepreneur and business owner and how you can make that impact into your business and what that looks like.</p> <p>So one of the biggest things that we often hear, but sometimes we don't internalize entirely is understanding the human part of business. And the reason I wanna say human, rather than people who can often hear about human capital, you hear about how important it's to make sure that you're bringing on the right people, you're creating an environment for them to excel and for them to succeed.</p> <p>But we often forget about the human part. When we're talking about the clients that we want to connect with, we just want to take our product to service and just tell them this is what they need. And this is why they need it without actually having that connection, that interaction, that communication that comes from even some of the other pillars, the marketing, the sales, the visibility part.</p> <p>We often just say, okay, this is what we are great at. This is what we've created. This is why it's cool. And forget about That human part and how we're actually connecting with the people that we ultimately want to serve. So that's one of the really big things we want to try to take into account as we're thinking about that human part.</p> <p>But we, of course, want to keep in mind that recruitment, talent acquisition, making sure that we're getting the right people are the right butts in the right seat is going to be something that's very important. And then when we get them there, are they engaged? Are they staying? Are they growing? Just all that about creating a great environment for the people that are close to you.</p> <p>But also know that the people part does include people that you're connected with. So yeah, That's everything about building a strong team. The team we often think means employees or sometimes contractors, but the team also means strategic relationships. It also means mentors. It also means consultants that you might have or board members or whatever it might be that are going to be those.</p> <p>human parts that are pouring into your business. So make sure that you're keeping that in mind. Leadership and management also play a really big part in this as well as far as like being able to create that environment and that culture for you to succeed. But understand that, that could be one of your most impactful aspects of your business by getting the right people.</p> <p>You can really level up your organization, but sometimes not getting the right people can actually have the opposite effect as well, too. So It's so important to forget about that human part and to not forget about that human part and to keep that in mind and understand how important the talent the resources, the people that are in place are going to be in terms of helping you to grow.</p> <p>Now, one of the things that I haven't really drilled down on one of the themes that we had, one of those 16 themes was not forgetting about the I and team or realizing that there is no I and team. And that was very important because as you start to grow, you want to make sure you're creating an environment, a culture where everybody's going to have that opportunity to really excel.</p> <p>And you're putting the greater good for lack of a better term above your individual goods. And that's for everybody that's on the team. So you want to definitely create that environment. One of the other themes that we had is that There is an I in WIN and so when you're trying to create that environment in order for you to succeed and excel, it's so important for you to not forget about the you not forget that you also are a human and you also are important to be able to help the business to excel.</p> <p>So putting your oxygen mask on first. Specially for those people that really grasp and really understand that entrepreneurship part about serving and being able to support people. It's so important to not forget about that human part because you don't want to get into a place where your business is not going to have the opportunity to accelerate and make the impact it could because you're facing burnout.</p> <p>Or because You haven't created a great environment for yourself to excel because you're not doing the things that will allow you to continue to run the marathon that is entrepreneurship.</p> <p>So all those things are very much focused on you realizing that you're a human as well. So it doesn't mean necessarily that you're Always going to necessarily put yourself first, but I think it's very important for those people that may be skewed more towards givers that give tremendously from everything that they do.</p> <p>They're always thinking about others to really start to think a little bit more creatively on how you're giving to start to think a little bit more creative on that, how you can create a win, lose or lose win, but how can you create win, win, win, win, win scenarios for your team.</p> <p>And keep in mind one of those Wins is going to be you making sure your cup is full, making sure you have your oxygen mask on and making sure that you are making that impact. So definitely don't forget about the human part of a business. And of course, we're drilling down more and more and more into our community and the library and all the information that we're providing so that you can learn more and more and more on what that looks like and how you can make that impact.</p> <p>But keep in mind that I really struggled with if I wanted to put this first, because I think it's something that we will gloss over, especially ourselves more than anything else. So as people that are givers know that you can, you can, you can serve others and you can also serve yourself. And don't forget by serving people, by serving humans, you also are human as well, too.</p> <p>So do not forget about yourself. So this is Gresh signing out. This is pillar number four people slash the human part of business. So don't forget that and make sure that you are keeping that top of mind. As I mentioned, you can visit everything on our site cbnation.co/pillars to find out more about the pillars and all the awesome things that we're creating around that.</p> <p>But keep in mind that These things can help you to level up in your business. And we're going to draw down more and more and more into each of those other pillars. So stay tuned.</p> <p><strong>Outro 08:07</strong></p> <p>Hello, hello. This is Gresh again, and I hope you enjoyed that special episode of the I AM CEO podcast. Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder, how you can leverage these eight pillars and really level up there.</p> <p>So it helps you level up your business and organization. So hope you enjoyed this episode. And definitely please check out the show notes. So you can learn more about the pillar.</p> <p>This is Gresh signing out. I hope you have a phenomenal rest of the day.</p> <p>[/restrict]</p> </div> <p>The post <a href="https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-4-people-human-part-of-business/">Understanding the 8 Business Pillars: 4. PEOPLE = HUMAN PART OF BUSINESS</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Understanding the 8 Business Pillars: 3. OFFERING – PRODUCTS/SERVICES https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-3-offering-products-services/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:32130599-aa0e-de27-e2a6-52a3dd0baf81 Sun, 08 Dec 2024 22:03:37 -0500 <p>In this special episode of the I AM CEO podcast, Gresh dives deep into the eight essential business pillars derived from over 1600 episodes and 16 key themes, which now became 8 business pillars. The episode focuses on understanding and enhancing your business offering, highlighting the importance of seeing your product or service as a &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-3-offering-products-services/">Understanding the 8 Business Pillars: 3. OFFERING &#8211; PRODUCTS/SERVICES</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <p><img decoding="async" class="alignnone size-full tie-image182010" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2135-2.png" alt="" width="1280" height="720" />In this special episode of the I AM CEO podcast, Gresh dives deep into the eight essential business pillars derived from over 1600 episodes and 16 key themes, which now became 8 business pillars.</p> <p>The episode focuses on understanding and enhancing your business offering, highlighting the importance of seeing your product or service as a means of providing impactful transformations to clients.</p> <p>Gresh outlines the crucial business foundations such as strategy, people, operations, visibility, finance, and technology, emphasizing their interconnectedness and how they help improve business success rates.</p> <p>Additionally, he stresses the significance of understanding the entire customer journey and the value you bring to their lives.</p> <p>This episode is a precursor to a more detailed course aimed at helping businesses level up.</p> <p><a class="autolinked" href="http://cbnation.co/pillar" target="_blank" rel="noopener noreferrer" data-behavior="truncate">http://cbnation.co/pillar</a><br /> <a class="autolinked" href="http://community.cbnation.co/" target="_blank" rel="noopener noreferrer" data-behavior="truncate">http://community.cbnation.co</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding the 8 Business Pillars: 3. OFFERING - PRODUCTS/SERVICES" width="1220" height="686" src="https://www.youtube.com/embed/SsjOLMrLvpk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Intro 00:00</strong></p> <p>Hello, hello, hello. This is Gresh from the I AM CEO podcast. And this is a special I AM CEO podcast because we're going to be focusing on the eight business pillars. I hope you get to enjoy and take in a lot of these different pillars that came from the 1600 plus episodes we did at the I AM CEO podcast, which became the 16 themes, which eventually now became the eight pillars that can help you level up your business.</p> <p>And really what we're trying to do is increase the business success rate. And this is going to eventually become a course. So you hear some of these snippets actually be in that course. And that library of content and information we're going to put together to help you level up. So sit back and enjoy this special episode of the I AM CEO podcast.</p> <p><strong>Gresham Harkless 00:37</strong></p> <p>What is your offering? How are you making an impact into the lives of people or even organizations. That's what this pillar kind of really drills down. So if you listen into previous episodes, we talked about entrepreneurship and journey. We talked about strategy right now we're drilling down into offering or your product or service.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>I'm going to go more into. Pillar number four, which is people slash the human part. Number five is going to be operations slash legal. Then we're going to go into number six, which is visibility seven financial, and then eight is technology.</p> <p>So going into each of these aspects of business and each of these foundations, it's not anything more than being able to arm people with a little bit more insight and information to the complexity of business, not necessarily how.</p> <p>All the different aspects are siloed, but actually how they're very much so intertwined and how you want to have greater awareness around all those things, because they're very much so, interconnected and they depend on one another. Just, if you want to check out CEO hack, check out this book called Range.</p> <p>And the kind of idea behind it is that the people that are able to have a range of different experiences and perspectives are going to be able to solve the problems of tomorrow. And it's often because there is a world where everything is becoming so much more specialized. You hear it so many times and even us with our digital marketing company.</p> <p>We going back and forth about whether or not we should specialize on a specific industry. And there's pros and cons of each. A lot of it dials into exactly what we talked about in the previous pillar, which is around strategy. What is the strategy of the business? Like, how do you define success?</p> <p>What does success look like? And that could be different things for different people. But because it didn't necessarily align with our strategy, that wasn't something that I necessarily wanted to do and nothing that we felt very strongly compelled to do.</p> <p>But, what we wanted to draw down is really start to understand why you're doing the things that you're doing. Often when people start businesses, when they have that napkin and they're writing down the ideas they're learning more about entrepreneurship.</p> <p>When they're going into the strategy of what exactly you're doing, they find themselves saying, okay, now how do I do this? How do I package this? And that's really what the offering is like, what are you offering To potential clients and customers so that you can make the impact in their lives and their businesses, or what transformation are you ultimately trying to achieve?</p> <p>Now, we're going to drill down a little bit more into the next pillar on the next episode, which is the human part of business. But what I really wanted to do is make sure that you understand that a lot of times people want these things to lead to some types of type of transformation. Often your product and service that you're talking about is not the thing that you're actually offering.</p> <p>Usually it's something else. If you are a fitness trainer, while you're trying to help people lose weight, gain muscle whatever that might be. And however, we're so often like looking at that, if you're, doing nutrition planning or you're planning or you're doing meal prep or something along those lines, you're typically not doing the thing that you think that you're doing.</p> <p>What you're doing is you're providing some type of transformation. So what is this transformation? This transformation for the fitness coach could be helping people to feel more Life within who they are so that it could positively impact their wives, their spouses, it could be their sons and daughters to help them to show up better at work.</p> <p>All these things could be results of being able to provide that transformation. But the big thing is that you want to really start to drill down on the impact that you're making. And a lot of times you do that by not just saying I provide nutrition planning or I do meal prep or I potentially add a debt to your house or I fix leaky pipes so that you don't have to have issues.</p> <p>You're providing some type of transformation. The key is like, how do you dial into that? How you tap into that? So, of course, generally speaking, you're going to talk about your products and services and what exactly you do, because at the end of the day, you want to make sure. That you are able to find the people that you're able to serve.</p> <p>If somebody has a leaky pipe, it doesn't make sense for you to maybe say, okay, I don't want to talk about your leaky pipe. I want to talk about how we're providing transformation in your house. No, not necessarily, not in that case. Exactly. So what you want to understand that these are ways that you are able to have a communication with clients, but it also is a way for you to understand exactly what you're doing and the impact that you're making.</p> <p>The problem that you're ultimately because what you're doing when people call you is you're providing them peace of mind, that peace of mind is allowing them to work on other aspects of their business is allowing them to spend more time with their spouse, their Children is giving them an opportunity to not have to worry about that aspect of the business so they can work on other things.</p> <p>So are you saving them time? Are you giving them the mental piece that they're ultimately achieving. These are things that you want to make sure that you are communicating because that's ultimately what you're doing while you are definitely, obviously, of course, fixing that pipe while you are, of course, helping people to lose weight.</p> <p>Understand that you're allowing that person to be able to be confident enough to walk into their boss's office or virtually walk into their boss's office and ask for a raise. That confidence is something that you will see pours into each aspect of their life because things are not siloed.</p> <p>So you want to dread out more and more and more and understand that human part, which of course I'm going to dive into and delve down a little bit later.</p> <p>But know that this is going to be all around your product and service and the offering that you're providing. So make sure you define exactly what that is and what that looks like.</p> <p>A lot of times because we're in digital marketing, we will ask, actually ask clients to rank their services as far as like the ones that are making the most impact, what drives in the most revenue for you.</p> <p>Because often when you have a better understanding of not just one aspect of what you're providing, but the catalog of what you're providing. You're able to understand if one is more valuable than another per se, or if something is maybe a little bit more experimental. So maybe you're testing or trying something out.</p> <p>Or maybe you paid attention to clients or your product and service offerings going to be evolving, changing, and improving. So you want to pay attention to those things and know that it can evolve and change. And definitely, of course, give you a space and time to be able to test those things out.</p> <p>And of course, to be able to improve those. And you want to, of course, be able to have those conversations with clients and customers, but know that it comes back to you. Like, how are you solving that problem? This is, you had a problem, you understood in entrepreneurship, it's all around problem-solving.</p> <p>This is how you package it. This is how you let people know. These are my coaching services. This is my public speaking business, or potentially this is how exactly I'm providing coaching services. HVAC services, or potentially I am that plumber and I'm going to come through and provide emergency support, or we're going to be on the offensive and we're actually going to help you before you have to call us.</p> <p>Or going to be on call if you have any tech issues, or you want to redesign your website, or you're trying to get more business through Google ads, whatever that might be. It might be packaged in different ways, but no, this is a transformation that you're provided just Don't forget about that human part, because that's going to come through and everything that you're doing.</p> <p>But also know that you want to make sure of course that you're providing the product or service, but you want to really dial into the full journey of your potential client and customer. And now this touches a little bit more on that visibility piece, but know that. As you understand more about that journey that they're going through, you're going to be able to serve them even better because that's what happens at the end of the day.</p> <p>Product and service services for you to serve. So no, this is offering as a way for you to serve. So if you understand that before someone calls or reaches out to a fitness instructor, that maybe your ideal client and customers have a little bit of. apprehension or even fear around health, wellness, and fitness is going to change the way that you position yourself.</p> <p>It may even change your offering may even change what you call your offering. You might not want to call it a bootcamp if you're dealing with people that haven't gone through that process, but maybe you do want to do that because you want to really hammer home that the transformation that you're going to provide, we're going to bootcamp, we're going to make this, we're going to make, we're going to get you into the way that you need to, so that you can have that transformation in your life.</p> <p>You just want to understand each of those aspects and understand what that process looks like before the person calls, when the person's, when you're serving that client, whether it be one time or on a continual basis, and they didn't even have to end after the end. And after that, and after that, and after that.</p> <p>Just think about these apps that you might have on your phone when you're getting a message from Starbucks that there's a potential sale. And I don't, I don't go to Starbucks that much, so I'm not sure if there's actually sales. I'm sure there are, but you're getting points. So maybe you're 25 points away from getting a free local frappuccino or whatever that might be here with drink a choice.</p> <p>The point being is that you have a really good idea on what that journey looks like and how that journey extends beyond when they're buying your potential products and services. So again, the more you can understand what that offering is, the more you can provide more value and value doesn't always have to mean your product service.</p> <p>As we'll talk on, talk about a little bit later. And in each of the pillars, you can provide value with the visibility that you're sharing the things that you're doing, the way that you're getting in front of your clients and customers. So just know and understand that that whole kind of customer journey and make sure that you're able to see and evaluate how you're able to provide value according to that journey.</p> <p>But that's pillar number three you're offering product to service. Of course, we're going to drill down more into each of the other eight seven, eight total. Pillars and see how that could potentially help you out with your business. But my goal here is just to give you a little bit more of an idea on what that looks like and how you could potentially provide that impact.</p> <p>And of course, us be able to position and drill down on the content that you're listening to. So that it. We'll help support each of these aspects. So you can know exactly what you're looking for. And of course you can check out our community that we're relaunching so that you can draw down a little bit more on each of those aspects and what that looks like.</p> <p>So this is Gresh signing out. I hope you have a phenomenal rest of the day. Don't forget you are providing service to people that you ultimately want to work with. Think about how you're able to solve that problem, how you're able to make their day better.</p> <p>And then that's going to allow you to be where they're searching for and think of you when they're trying to do that. Thanks. And I'll talk to you soon.</p> <p><strong>OUTRO 11:11</strong></p> <p>Hello. Hello. This is Gresh again, and I hope you enjoyed that special episode of the I AM CEO podcast. Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder how you can leverage these eight pillars and really level up there.</p> <p>So it helps to level up your business and organization. So hope you enjoyed this episode Definitely please check out the show notes. So you can learn more about the pillar.</p> <p>This is Gresh signing out. I hope you have a phenomenal rest of the day.</p> <p>[/restrict]</p> <p>The post <a href="https://cbnation.tv/2024/12/08/understanding-the-8-business-pillars-3-offering-products-services/">Understanding the 8 Business Pillars: 3. OFFERING &#8211; PRODUCTS/SERVICES</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Understanding the 8 Business Pillars: 2. STRATEGY https://cbnation.tv/2024/12/02/understanding-the-8-business-pillars-2-strategy/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:77bb85e6-cc54-a576-1c99-0991ce083ffd Mon, 02 Dec 2024 04:17:56 -0500 <p>In this special episode of the I AM CEO podcast, Gresh dives into the critical pillar of &#8216;strategy' as part of an eight-pillar framework for successful business development. Gresh emphasizes the importance of having a strategy to turn ideas into actionable plans and achieve business goals. He outlines the entire set of eight business pillars—entrepreneurship, &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/12/02/understanding-the-8-business-pillars-2-strategy/">Understanding the 8 Business Pillars: 2. STRATEGY</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <p><img decoding="async" class="alignnone size-full wp-image-181995" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2134.png" alt="" width="1280" height="720" />In this special episode of the I AM CEO podcast, Gresh dives into the critical pillar of &#8216;strategy' as part of an eight-pillar framework for successful business development.</p> <p>Gresh emphasizes the importance of having a strategy to turn ideas into actionable plans and achieve business goals.</p> <p>He outlines the entire set of eight business pillars—entrepreneurship, strategy, product/service offering, people, operations/legal, visibility, finance, and technology—offering a high-level overview of each.</p> <p>Gresh also discusses the significance of market understanding, SMART goals, and KPIs to improve execution and achieve long-term success. Tune in to learn how to leverage these pillars and elevate your business from a builder to a luminary.</p> <p><a class="autolinked" href="http://cbnation.co/pillar" target="_blank" rel="noopener noreferrer" data-behavior="truncate">http://cbnation.co/pillar</a><br /> <a class="autolinked" href="http://community.cbnation.co/" target="_blank" rel="noopener noreferrer" data-behavior="truncate">http://community.cbnation.co</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding the 8 Business Pillars: 2. STRATEGY" width="1220" height="686" src="https://www.youtube.com/embed/HSrVZs1-i5I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Intro 00:00</strong></p> <p>Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and this is a special I AM CEO podcast because we're going to be focusing on the eight business pillars. I hope you get to enjoy kind of take in a lot of these different pillars that came from the 1600 plus episodes we did at the I AM CEO podcast, which became the 16 themes, which eventually now became the eight business pillars. That can help you level up your business.</p> <p>And really what we're trying to do is increase the business success rate. And this is going to eventually become a course. So you hear some of these snippets actually be in that course and that library of content and information we're going to put together to help you level up.</p> <p>So sit back and enjoy this special episode of the I AM CEO podcast.</p> <p><strong>Gresham Harkless 00:38</strong></p> <p>All right. So for this next episode, I'm going to focus on the pillar of strategy. So you've gone through the first pillar, you have entrepreneurship and the journey. You understand a little bit about strategy, which I'm going to talk about today.</p> <p>Then we'll go a little bit more into your offering your product or service. Number four is going to be the people, the human part of business. Number five is going to be operation slash legal side. Number six is going to be visibility. Seven financial eight is technology.</p> <p>So I just want to give you a quick recap about each of the different pillars as I go down and delve a little bit deeper into those. Of course, I'm always looking for feedback. If you feel like a pillar is missing or something that should be nestled into something, please definitely do this.</p> <p>But this is just going to be a quick high level overview of the strategy pillar. And the reason that strategy is so important is because there's a quote vision without action is merely a dream.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>And one of the things that I think sets really entrepreneurial people apart is it's not necessarily coming up with the idea. And even me, when I started my business I Remember one of the jobs that I left one of my bosses said that you're definitely an ideas person. And I took it and I still take it as Hey, I'm more than an ideas person.</p> <p>I'm an execution person. So I've been trying to really focus on execution, but know that I am an ideas person. I have breakout room. A tremendous amount of ideas. I can't even execute on all the ideas that I have. So that's why it's so important that you have that strategy in place so that you know this is exactly how you're going to execute on what those things actually are.</p> <p>And I think that is what's going to separate people because you can have ideas. You can literally go into Technology, which is another pillar in all these different tools and softwares that are coming about with A. I. But even things that have existed before to help you to develop what those ideas are going to be.</p> <p>The question is, how are you going to execute it? And execution is all around the strategy. The strategy is basically, I think, creating a clear Idea of how exactly you're going to reach the goals and aspirations that you have within your business. So think about things such as developing a strategy, developing a business plan.</p> <p>Even though there's obviously a lot of. Pros and cons of being able to create a business plan. Just know how important it is to create a plan so that you increase your likelihood of success. There's even statistics that say the more time that you spend writing down your goals or writing down your vision is going to increase the likelihood of that success happen.</p> <p>Know that many things, go into that you're planning process where you're trying to understand exactly where you want to be. 1 of the big things that I talk about a lot around when I say everybody is a media company, when you go through that course and understand exactly what that looks like.</p> <p>You understand that I often say that you can have the exact same business as somebody else, which you might execute it in a completely different way largely because you have different goals and different aspirations.</p> <p>Somebody that has a digital marketing business that wants to drive home, thousands of clients is going to look at it differently from someone that wants to have maybe just a solo business and be a solopreneur and just do a lot of consulting to other entrepreneurs and business owners versus somebody else that doesn't really want to do anything but of course, and just teach all their information.</p> <p>So each of these three people have similar businesses, similar ideas, but they're executing completely different ways.</p> <p>So your strategy is going to be a hugely important thing. And the big thing about strategies, I think a lot of times people will downplay the importance of being able to take steps ahead and plan what that is. Don't get me wrong. You're not going to necessarily have all the things in place, which is why there's a big argument about the business plan.</p> <p>Why having the 30 40 plus Page business plan. A lot of people scarf it because you get books like the lead startup by Eric Ries . I always forget how to say his name. It talks so much around putting something out there essentially. Doing it in a minimum viable product and MVP so that you can get market feedback from that market feedback.</p> <p>You go from there. So my thing about strategy is not necessarily the same strategy has to be long and extensive, but you want to actually have a plan in place.</p> <p>So going back to that first pillar, what problem are you solving? Thinking about what that problem is, how you're going to actually solve them and what you want your business and organization to look like is going to be the next progression along the journey of being able to do that.</p> <p>If you don't have an idea about what exactly that's going to look like, then that's going to leave you at a disadvantage. So. Know you can always kind of look into different things like your competitors and get an idea of exactly what they're doing to get in a better idea.</p> <p>Sometimes the biggest, opportunity and I think honestly, this goes a little bit into the visibility piece that pillar, but it's not understanding exactly what's out there in the market because when you're trying to solve the problem, sometimes part of your strategy is going to be understanding what's out there.</p> <p>Not necessarily so that. You can pay attention to your competition because I always say if you're running on a race, you can't lose, but so that you're able to get a better understanding of what you're doing is sometimes the best way to understand what you're doing is to understand what's out there because that's going to open up your doors and opportunity to understand what is your quote unquote secret sauce, the thing that you feel like sets you apart and makes you meet.</p> <p>But it doesn't necessarily make sense to say, Hey, I'm going to create it. A social media site that is going to have groups that's going to have pages that's going to basically be large in the countries. And I'm going to call it book face or something along those lines. Something like that might actually exist.</p> <p>So you want to make sure that you're paying attention to what's out there, not necessarily so that you can emulate what's out there, but so that you can say, okay, this might exist, but where is it?</p> <p>Kind of falling short. Is it falling short in the way that it's marketed in the way that it's executed in its strategy in and of itself? Is it not serving the right clients? You start to have all these conversations, but that's where, understanding that the market understanding what's out there is such a big thing.</p> <p>And anytime you want to create any goals, you want to make sure that the smart goals those smart goals are going to help you to increase your likelihood of success. And you want to make sure that KPIs that are with it as well. So those KPIs are gonna be ways that you determine what success is. That says it could be number of employees.</p> <p>It could be your your market penetration. It could be your revenue. It could be your total annual revenue, whatever it might be. You just want to make sure that you outline exactly what that is so that you can go about execute upon that strategy and continue to monitor those results.</p> <p>So again, the strategy part is not something that. You should gloss over, which is why I wanted to make sure that it was the second thing that I touched about because I think so many times we fall in love with the ideas that we have the ideas we're writing down on the napkin. Exactly what our vision is.</p> <p>And we're taking that idea and we're running with it. But how do we run with it? Run with it without a strategy, even if your strategy is just to say, let me put it out there and see what happens that in of itself is a strategy. I think it goes along the lines, although it's more technical upon the the framework of the lead startup where you're testing out, just see if the market thinks it's of any value, but know that strategy plays a really big part.</p> <p>And a lot of times we will hear from people, especially on the show that talk a lot around where your business is ultimately trying to go what that looks like. Succession planning, those things. Are you setting up your business to sell? Are you setting up your business to hand down to your family?</p> <p>What does that look like? All those things become a part of your strategy and it ends up being really, really extensive because it's ultimately deals. I think with where you are and ultimately where you want to try to go and everything in between that. But know that it can definitely be written in pencil.</p> <p>It doesn't have to be written in. Ink or a permanent marker, you get to take those steps to see that come to fruition. So that's one of the big things around strategy. So again we're drilling down into each of the different business pillars. You're gonna see a lot of our content that's going to delve into that.</p> <p>You can, of course, join our community. We're relaunching our community. So you'll be able to check that out to hear a little bit more about what it is that That we're doing and why we're doing it. But again, a lot of it is to increase that likelihood of success as much as it's great to listen to these episodes and hear all the things my goal was really to say, okay, if you're trying to increase your likelihood of success and you realize that you don't have a strategy, maybe you focus more on this pillar so that you can increase your likelihood of success, or maybe you understand.</p> <p>That some other aspect or some other pillar is going to be more important for your business. And it's not to say that you do all the things. You just want to be aware of all the things very similarly to, I say, like going to the grocery store, figuring out what the ingredients are. You want to know all the aspects of business so that you can increase your likelihood of success even though you're not going to be focusing on.</p> <p>Every single aspect. So this is Gresh signing out. I hope you enjoyed this episode and I'm looking forward to, delve in a little bit deeper into each of the different pillars.</p> <p><strong>Outro 09:24</strong></p> <p>Hello, hello, this is Grash again, and I hope you enjoyed that special episode of the I AM CEO podcast. Just like I mentioned in the beginning, we're really trying to Laser focus on these eight pillars and show you as a builder, how you can leverage these eight pillars and really level up there.</p> <p>So it helps you level up your business and organization. So hope you enjoyed this episode and definitely please check out the show notes.</p> <p>This is Gresh signing out. I hope you have a phenomenal rest of the day.</p> <p>[/restrict]</p> <p>The post <a href="https://cbnation.tv/2024/12/02/understanding-the-8-business-pillars-2-strategy/">Understanding the 8 Business Pillars: 2. STRATEGY</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Understanding the 8 Business Pillars: 1. ENTREPRENEURSHIP and the JOURNEY https://cbnation.tv/2024/12/02/understanding-the-8-business-pillars-1-entrepreneurship-and-the-journey/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:0184df9d-2c27-993e-d740-a4efdcd5d691 Mon, 02 Dec 2024 04:15:47 -0500 <p>In this special episode of the I AM CEO podcast, Gresh shares valuable insights into the importance of building a media company and leveraging other media platforms to support business growth. He introduces the concept of the Eight Business Pillars, derived from over 1600 podcast episodes, which include entrepreneurship, strategy, offerings, people, operations, visibility, finances, &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/12/02/understanding-the-8-business-pillars-1-entrepreneurship-and-the-journey/">Understanding the 8 Business Pillars: 1. ENTREPRENEURSHIP and the JOURNEY</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <p><img decoding="async" class="alignnone size-full tie-image181999" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2133-1.png" alt="" width="1280" height="720" />In this special episode of the I AM CEO podcast, Gresh shares valuable insights into the importance of building a media company and leveraging other media platforms to support business growth.</p> <p>He introduces the concept of the Eight Business Pillars, derived from over 1600 podcast episodes, which include entrepreneurship, strategy, offerings, people, operations, visibility, finances, and technology.</p> <p>This episode focuses on the entrepreneurship pillar, exploring the journey of entrepreneurship, the misconceptions of overnight success, and the importance of problem-solving.</p> <p>Gresh emphasizes resilience, passion, and continuous learning as critical components for navigating the entrepreneurial path. Tune in to understand how these pillars are interconnected and essential for elevating your business and personal growth.</p> <p><a class="autolinked" href="http://cbnation.co/pillar" target="_blank" rel="noopener noreferrer" data-behavior="truncate">http://cbnation.co/pillar</a><br /> <a class="autolinked" href="http://community.cbnation.co/" target="_blank" rel="noopener noreferrer" data-behavior="truncate">http://community.cbnation.co</a></p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding the 8 Business Pillars: 1. ENTREPRENEURSHIP and the JOURNEY" width="1220" height="686" src="https://www.youtube.com/embed/f_-DnapGbu4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Intro 00:00</strong></p> <p>Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and this is a special I AM CEO podcast because we're going to be focusing on the eight business pillars. I hope you get to enjoy kind of take in a lot of these different pillars that came from the 1600 plus episodes we did at the I AM CEO podcast, which became the 16 themes, which eventually now became the eight business pillars. That can help you level up your business.</p> <p>And really what we're trying to do is increase the business success rate. And this is going to eventually become a course. So you hear some of these snippets actually be in that course and that library of content and information we're going to put together to help you level up.</p> <p>So sit back and enjoy this special episode of the I AM CEO podcasts.</p> <p><strong>Gresham Harkless 00:38</strong></p> <p>Hello, hello, hello. This is Gresh and I am here with a special episode of the I AM CEO podcast. These next few episodes, we're going to focus on the eight pillars in business and give you a little bit more of a insight into each of these eight pillars, what they'll look like. Why? We've even created to that.</p> <p>But basically fast forward or rewind actually into one of the previous episodes, you get an idea of what those eight pillars are. But one of the things, if you're just listening to this, solo, I wanted to give you an idea of what those eight pillars are. Where those eight pillars came from just to give you a little bit more of a recap is we took the 1600 episodes, came up with about 16 or so themes. Those themes became 8 pillars.</p> <p>8 pillar is exactly what we wanted to structure a lot of the content around to be able to level up your business, your organization and all the awesome things that you're doing. So what are those eight pillars? What pillar am I going to focus on today 8 pillars.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>Are going to be entrepreneurship journey the journey of entrepreneurship, strategy, your offering slash your product or service, people slash the human part of business operations slash legal visibility, which is marketing, sales, advertising, all of those aspects, your financial piece. And then, of course, the big 1 that I added on because I wanted it to be 7, but end up being 8 was technology.</p> <p>And the one that I'm going to focus on today is going to be a lot around entrepreneurship. I literally just completed a, an interview, which you should hear coming out live in about about 60 days or so.</p> <p>We talked a lot around the secret to overnight success. It takes a 10 or 15 years. So, there is not a kind of magic bullet that you have with your business. No matter what people might tell you, this is the only thing that you need that's going to completely change your business. The reality is that even with each of these pillars, you start to realize that you can maybe not focus on all the different aspects at the same time.</p> <p>So you have to maybe pick one, maybe two, just to focus on during a short period of time to be able to get more traction in your business, more opportunity to grow. But. I think that goes back to entrepreneurship and the journey, the secret to the overnight success. It takes 10 or 15 years. What that means is it's not necessarily always instant.</p> <p>And even for those people, that it isn't. And when they do start a business and it ends up happening or ballooning or, doing some phenomenal numbers within the year, it's, a lot of times because some of the other aspects may be a little bit more developed than they might seem.</p> <p>So, for example, a lot of times you'll hear around people that have built new businesses, but they've had the previous experience. So when they're building the new business, they're not isolated from that experience that they had before. So all this means is that you should really understand what you're getting into when you're talking about entrepreneurship.</p> <p>Entrepreneurship, I believe at the heart is around problem solving. And so when you're really starting to solve the problems, you realize it doesn't always happen as quickly as you want it to happen. It doesn't necessarily mean that you can't solve the problem. Sometimes it's so many other aspects that you need to take care of.</p> <p>If you're bootstrapping the business, maybe the financial aspect is not exactly where you want it to be. But Maybe you have an idea on what the solution might be, but maybe there's not an actual market for it.</p> <p>So that's where it's so important to really understand entrepreneurship, what that journey looks like, because a lot of it is going to require, I think a lot of quote, unquote, failing a lot of mistakes, a lot of things, not necessarily going the way that you want them to go, but that resilience, the grit is going to be such a huge thing because as you start to do that, Delve into each of these aspects of business, you'll start to realize that they're not isolated.</p> <p>They're actually fully intertwined. But the reality is that if you don't have an idea that when you hit a roadblock, when you hit a setback, that it's not the end of the world, that some of the most successful people, I would probably even got to say all of the most successful people have had some type of speed bump, potholes, something that has happened that was not expected within their business.</p> <p>So the really big thing that I want to get across, and we're going to drill down course, more and more on is to understand that entrepreneurship is definitely not linear. It's not a straight path. It's not a straight line, and it doesn't happen at the snap of your fingers.</p> <p>So once you start to understand that, I think it gives you a little bit more of a awareness around what you're getting into. It gives you awareness around the mistakes, the things that don't go the way that you want to go and being even opportunities to learn. And one of the things that I've even brought up a lot of times during the episodes is that there's a story. Sarah Blakely tells a lot around why she looks at failure in a completely different way.</p> <p>And the reason is because her dad used to actually high five her. If she made some type of mistake during the day, or if she has some type of failure, she did something that was outside the realm of what and how she defined success as a, as a young lady, as a young, as a young girl.</p> <p>So what you start to realize is it changed the way that she looked at failure. So when she went around to starting Spanx, she already had imprinted in her a foundation that really celebrated failure because knowing that failure was not final, but it was a way and path that was very intertwined with success. You need it to have the favorites. You have the success. So that's one of the really big things that you want to take away.</p> <p>More than, anything else. Loads of CEO nuggets that, of course, that we've had on our podcast, but just know that the essence of entrepreneurship is all around problem solving. It doesn't necessarily mean that you need to have that to reach success. But I think a lot of people that get into entrepreneurship and business are trying to solve problems.</p> <p>They're trying to make an impact. That might be looked at from a revenue standpoint, X amount of clients, X amount of, revenue that you want to achieve. But when you start to drill that down, it's like, how many people are you helping? How many people are ultimately impacting? I think that, that's the heart of entrepreneurship and understanding that journey is not always just about.</p> <p>Are you able to create a better mousetrap? But does anybody else know about this mousetrap? Does the visibility part play such a big part? So, as you will hear during each of these episodes, I'll go a little bit more in depth around all the other aspects, all the other pillars, but know that entrepreneurship, I think it's definitely the essence of business.</p> <p>I think, honestly, it's one of the essences of life because when you approach life with the mentality that you're going to solve the problem, you're not asking or seeing the world as this is how it is. You're seeing the world within opportunity of ways that you can change. You just have to determine if it's It's going to be worthwhile to go on that path and pursue and invest the resources to be able to solve whatever the problems might be.</p> <p>And that's where a lot of times you'll hear people saying you want to be passionate about business. Do you need to be passionate about the business that you're in? Absolutely not. But the reason that you. Considering the passion about it, you probably want to be passionate about it because it's so hard and so difficult.</p> <p>It's so draining. So that when you hit those roadblocks, when you hit those speed bumps, when you don't have any more gas that's in the tank, so to speak, you're going to be pulling upon that passion to get you through those challenging times. So you're more likely to stick with it. And have a stick to it.</p> <p>If you are passionate about than if you're not. So that's one of the really big things I wanted to get across. When you're looking at this pillar, of course, you can definitely check out our site to hear a little bit more about each of those pillars. And, of course, be able to join the community where we're going to be delving down deeper into each of these different pillars.</p> <p>And especially, of course, entrepreneurship and demystifying what that looks like and what that is, but doing it in a way that I think is going to be a lot more enjoyable than it would have been if you had gone through it. So while you're going through this path of entrepreneurship, I salute you for doing it.</p> <p>I commend you for taking that step, but please keep in mind. That just because you're hitting roadblocks, you're hitting speed bumps, it doesn't necessarily mean that you're doing it wrong. Now, don't get me wrong. You could absolutely be taking in some data and information to be able to pivot and change, but so many people throw in a towel because they say that I'm not good enough.</p> <p>I'm not cut out for this. And in reality, I don't know anybody is. I think you just develop the ability to be able to sustain this. You have a strong why that's going to fuel you more. The motivation is there to keep you up and going because even the mental, the emotional, financial all those challenges that you go through.</p> <p>It's going to be an opportunity for you to develop yourself as much as you're developing your business. You're also developing yourself as you're going through those journeys. So the trials and tribulations are not there just to create Roblox success. Actually, it allows you the opportunity to develop that endurance and be able to go past the path that you ultimately thought you could.</p> <p>So with that being said, this is Gresh signing out. Remember, this is the first pillar, entrepreneurship and the journey. Make sure you understand the journey that you're getting in, understand ultimately what you're doing, which is problem-solving. So there's going to be loads and loads of information that we'll have within our community.</p> <p>But make sure that you of course, check out the other pillars, check out some of the information that we're providing and remember the journey that you're in and I wish you the best towards your success.</p> <p><strong>Outro 09:34</strong></p> <p>Hello. Hello. Hello. This is Gresh again, and I hope you enjoyed that special episode of the I AM CEO podcast.</p> <p>Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder how you can leverage these eight pillars and really level up there. So it helps to level up your business and organization. So I hope you enjoyed this episode and definitely please check out the show notes.</p> <p>So you can learn more about the pillar, this is Gresh signing out. Hope you'll have a phenomenal rest of the day.</p> <p>[/restrict]</p> <p>The post <a href="https://cbnation.tv/2024/12/02/understanding-the-8-business-pillars-1-entrepreneurship-and-the-journey/">Understanding the 8 Business Pillars: 1. ENTREPRENEURSHIP and the JOURNEY</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Understanding the Psychology of Failure and the Importance of Persistence https://cbnation.tv/2024/12/02/understanding-the-psychology-of-failure-and-the-importance-of-persistence/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:2e477926-5716-ab2a-8504-a82d5e3d34c4 Mon, 02 Dec 2024 04:12:53 -0500 <p>Gresham discusses the unexpected power of a &#8216;fail wall' and the lessons learned from failure, emphasizing the importance of embracing failure as part of the path to success. Gresham and Anatolii discuss the psychology of failure, the fear of failure, and the importance of persistence in the face of setbacks. Gresh highlights the common mistakes &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/12/02/understanding-the-psychology-of-failure-and-the-importance-of-persistence/">Understanding the Psychology of Failure and the Importance of Persistence</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <div><img decoding="async" class="alignnone size-full tie-image181986" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2132.png" alt="" width="1280" height="720" /></div> <div> <p>Gresham discusses the unexpected power of a &#8216;fail wall' and the lessons learned from failure, emphasizing the importance of embracing failure as part of the path to success.</p> <p>Gresham and Anatolii discuss the psychology of failure, the fear of failure, and the importance of persistence in the face of setbacks.</p> <p>Gresh highlights the common mistakes in media marketing and SEO, emphasizing the importance of aligning strategy and understanding the tools used for optimization.</p> <p>Business Pillar: Entrepreneurship/Journey</p> </div> <div></div> <div>Episode Link: <a href="https://www.youtube.com/watch?v=vuBhmvfQcag">Embracing the Media Company Mindset</a></div> <div></div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding the Psychology of Failure and the Importance of Persistence" width="1220" height="686" src="https://www.youtube.com/embed/7EclmGOw6JI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> Intro </b></strong><strong><b>00:01</b></strong></p> <p>Hello, Hello, Hello. This is Gresh from the I AM CEO Podcast and I wanted to share with you one of the episodes that I was a guest on for someone else's podcast. I always talk about how important it is to build a media company. One of the next best things you can do is be on somebody else's media company. So I had the pleasure of being a guest on this podcast and I wanted to share a little snippet with you because it would help support the eight business pillars we've really been trying to focus on with a lot more of our content, a lot more of the solo episodes that I'm doing.</p> <p>So make sure of course that you subscribe to our podcast, but of course you take some time out, check out the show notes and subscribe to the podcast that I've been featured on as well too. And get to learn about some of those eight business pillars and how you can continue to leverage and build that up. So you can go from builder to architect to a course at Rockstar and Luminary. So this is Gresh signing out. I hope you enjoyed this I AM CEO special episode.</p> <p><strong><b>Anatolii Ulitovsky</b></strong><strong><b>i </b></strong><strong><b>00:49</b></strong></p> <p>You have an incredible, special, amazing job to do. You have the business.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>00:55</b></strong></p> <p>Yeah, absolutely. I moved here about a year or so ago, so it definitely wasn't set up as it is now. But obviously I have a lot of sound proofing around here, but I also have a dry erase paint that's here. So it allows me brainstorm a lot, but actually I'll tilt this over a little bit to the right. You can actually see I have, and it's hard to see, but when I was doing the dry erase paint, I actually got to the bottom of the can and it was all supposed to be white. But I was like, I just wanted to do certain parts of the wall. And I said, you know what, I got this here, so let me just keep using it.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>And what happened is it ended up turning yellow. So that corner I actually call my fail wall. And it's one of the most powerful things that wasn't supposed to happen, but ended up happening. So I ended up putting a bunch of quotes about failure, about how failure is not final, about like how when a baby falls down, no one tells the baby, hey, you're not built to walk. So stop walking, just crawl for the rest of your life. Just all of those things. So I'm addicted to quotes. I have so much brainstorming things up, but I really think that fail wall that's in the corner that you might see some of those quotes is probably one of the most unexpected things that happen that end up being really powerful for me to see on a daily basis.</p> <p>And I think too, it just reminds me a lot of the process of marketing or the process of business and the process of life at that, how it doesn't necessarily always go the way that you want it to go, but that doesn't necessarily mean that it's worse. And I think that a lot of times you can be set up for success by just, I say a lot of times don't get attached to the how, get attached to the why. So just how things are done may not go exactly how you want them to go. But if you have a strong why, you know, you're doing this for X, Y, and Z reason, then regardless of what the how ends of being then you're still going to be able to set out and and manifest your why.</p> <p><strong><b>Anatolii Ulitovskyi</b></strong><strong><b> </b></strong><strong><b>02:38</b></strong></p> <p>You remind me Jackie Lanil once he said about failure, failing he told that when he starts something new any new project business he always fails always because we start from generic strategies, best practices, then we need to adapt to learn from failure to go ahead. But I see when content creators give up, most content creators give up by recording the second episode of podcast, to write the second article, I don't know, because they can't get results from the first one.</p> <p>I have no idea how to do it. Next time, even Mr. Beast, many other great influencers, they spend time. Gary Vee shared that he spent 7 years on Twitter to create content from 7 p.m. to 3 a.m. every single day. He avoided parties, many other things, and was consistent with that. Can you tell about failure for you? What kind of failing you can meet? Because in my times, in my life, I made a lot of mistakes. I keep doing that, but I love learning from them. So describe your understanding of failure and how not to give up and go ahead.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>03:50</b></strong></p> <p>Yeah, I think this might be a whole different episode if we talk about failure and just like the psychology and why we're so like afraid to fail, which that sounds that it didn't make sense like you're afraid to fail so we net we don't you know try at all and I think that we have such a misconception on what failure is and it's been a process for me and continues to be a process was part of like why I have this big wall up of like really understanding that failure is not the opposite of winning. It's not the opposite of success. It's not the opposite of where you want to be. It's actually part of the process.</p> <p>And it's taken me a really long time to get to understand that. And I always say if I could jump into a time machine, that's exactly what I would tell myself is that failure is actually the path. That's actually the opportunity. That's actually setting you up for success. And if you embrace that, you embrace the learning and you try to fail, fail in a way that's not catastrophic, which often the failures that we have built up in our head are catastrophic. We think if we post that post on TikTok and it gets 0 followers or even 0 likes or 0 views that we have failed at life and we have failed at business and we have to put out a business up and all these things.</p> <p>But in reality, a lot of it is not that. What separates those people is really just stepping in and going further. And Sarah Blakely, who founded Spanx, I read and listened to an interview that she said that when she was young, her dad would always ask her, how was your day? And of course she always wanted to say, hey, this went well. And I did XYZ, and A, B, and C. So he started to ask her like how she failed every day. And every time she would mention how she failed, he would give her a high five. And it completely changed the way that she looked at failure. So I think that hearing those stories and hearing like the true path to success that your Shaquille O'Neal's, your J.K. Rowling's, who got rejected so many times before she wrote Harry Potter.</p> <p>Like all those people failed so much and that's what led them to success. It helps you know that, hey, failure is not this terrible thing that we feel like it be. Don't get me wrong. Everybody wants to succeed with everything that they do. But one of the reasons that success is, and I think success and how we define it varies, but success is so powerful, is because there's so many people that fail and they just stop. But really the opportunity is to fail and keep going and learn from it. And then you continue to lean your way to success. A super long answer, but hopefully that helped how I think about failure.</p> <p><strong><b>Anatolii Ulitovskyi</b></strong><strong><b> </b></strong><strong><b>06:21</b></strong></p> <p>Yeah, nice. Yeah, I remember when I read a book, Dale Carnegie wrote this book about stop worrying. And he shared the story about a guy who lost a job, was disappointed a lot, and after meeting another guy who didn't have legs, without legs, but this man without legs told him, wow, it's a nice day, sunny day, I love it. And after that, he changed completely his mindset about failing. If you have legs, if you have health, if you have hands, you have enough to overcome all obstacles, it's boring, just go ahead. I love it, I agree with that. Gresh, I wanna ask about mistakes, common mistakes in media marketing, in SEO. Can you list mistakes that you can see that marketers still do and your way how to find a much better way.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>07:1</b></strong><strong><b>9</b></strong></p> <p>Yeah. I think that a lot of it we touched on a little bit, I think in terms of going to see what keywords you want to rank for is not niching down from there. Because if we're talking about the most competitive keywords, we're talking about your titles, tag and meta description and getting really technical from that standpoint, not having those set up, but it's not just saying that Yoast or whatever plugin that you might use gives me a green light. So that means that I have my SEO set up correctly. There's a lot of strategy around like SEO and a lot of that strategy, even with AI tools and all these technological softwares that we have in the SAS tools that we can leverage, I think is only as good as the questions that you ask, the prompts that you put in. You hear that a lot around ChatGPT.</p> <p>ChatGPT can be an incredibly powerful tool if you ask the right questions. But I think a lot of people think they're just going to sit down and the questions, at least not yet, it's not going to pull the questions, you know, from what you're looking for. But you start to, to realize that your ability to be able to know exactly what your strategy is, it's going to set you up for success more than anything else. So when we're talking about your title tag meta description, yes, you want to of course make sure that you're within the amount of characters and you make sure that you have your alt tags set up for your images and all of those things are important, but it's only as important if you know exactly what you're wanting to rank for.</p> <p>And I think that when, and you're honest about what that looks like, because if you're trying to rank for the most competitive keyword, as we talked about SEO, you can have everything in line, but you don't necessarily have everything in line because there's so many other considerations that you haven't thought of. So I think first and foremost is making sure that you understand what your strategy is and you're starting to look and be in a line with that strategy, not paying attention to what other people are doing, but just being aligned with that. The other big thing that I see a lot is, especially with COVID, you had a lot of organizations and businesses that were pivoting.</p> <p>They might've rebranded their businesses. They might've also decided that they were going to start another business or another arm of those businesses. You can get some benefits, but a lot of times, if you're getting like a new domain, you're starting from, I usually say like building a new house. So you can get some benefits in terms of getting backlinks coming back from there, but overall, you have to understand that you're not gonna start from the same place that you started from an SEO standpoint, from a Google standpoint. So it's understanding that as much as possible, you wanna try to benefit the URL that you have, but also know if you're launching something new, that it, that in fact is probably going to be something new.</p> <p>And there's of course different ways you can work through to try to improve that. But I think most people think that, okay, because I've been successful, because I have all these accomplishments on my bio, Google is going to know that. And when I launched this new business, it's going to be the exact same, but it's usually not where we're talking about the website or we're talking about even creating like a new social media handle and things like that. So I think from a very granular standpoint, it's understanding the whole kind of psychology and the way that these tools work, but it's also using the tools to support the mission and the strategy that you put in place and it ends up being a strategy that you can execute on. So hopefully that's somewhat helpful.</p> <p><strong><b>Anatolii Ulitovskyi</b></strong><strong><b> </b></strong><strong><b>10:47</b></strong></p> <p>Yeah, nice, nice. Let's talk about AI. So it's hard to ignore this topic today. Impossible tomorrow. And you mentioned about writing prompts. You remind me Elon Musk, when he shared a screenshot after with the question that he asked on ChatGPT. And I read a few times this question to understand what Elon Musk want to get. So he wrote a unique prompt, a unique question, and I gave a unique answer. And it's what I see when people set up prompts, write an article, how to play guitar, how to lose weight, how to build muscles. You can get content that you can find on Google.</p> <p>Even on Google, you can find much better content because I just rewrite existing content. So can you tell how to write these prompts? How to create unique prompts that Elon Musk did before? He did it before criticizing AI and signed this letter with my thousand other companies to procrastinate the process. And it's interesting after that, he decided to buy expensive equipment to develop this technology on Twitter. So Elon Musk can change his mind fast. It's his attitude. And yeah, let us know about writing these prompts.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>12:07</b></strong></p> <p>Yeah, I think that one of the big things that you see around all different types of technology, whether we're talking about SEO or we're talking about social media, there's this hesitation or kind of fear, maybe since we were talking about fear around like how exactly to do that. And when we're thinking about AI, I feel like it's a lot of the similar things and insane things. I think We're just scratching the surface on what it could potentially be. And AI has been around, if you really think about it, from being able to take information and synthesize that information very quickly.</p> <p>So it's been around for some time. I think it's just become obviously a lot popular with chat GPT and writing college essays and taking GMAT tests and all these tests and passing them. I think people are starting to see, oh, wow, this can be pretty powerful. So I answer that question in much the same way that I would for most technology tools is that the technology is getting advanced enough to where you can end up having conversations with it. So I think some of the best prompts and I think where things are moving is that you're able to ask very specific questions.</p> <p>The questions that you might ask in your dining room or you might ask in your board room where it's very specific. That's I think where you're going to see AI continue to improve. So not just asking, hey, I want to, I want to prompt for my meal prep for the rest of the week or for the rest of the month. It's asking questions along the lines of, hey, I'm 178 pounds and I want to increase and bulk up to 200 pounds. What types of things should I eat Monday through Friday so that I can continue to kind of increase my weight. And oh, by the way, I wanna work out 3 or 4 times a week too.</p> <p>And I think when we start to get a little bit more specific on what that looks like, and just like you're having a conversation with your personal trainer that you might use or your friend that you're chatting with, I think that's really where the power of it is. But I think it's still somewhat of a, there's a gap between understanding the totality of who you are, understanding if you have certain health conditions and you didn't put it there, or even just taking the output that you received and making sure that it is actually something that you can achieve or is logical and things like that.</p> <p>So I think, again, so many times we think that it's human and technology. These are on two ends of the spectrum, but I think the opportunity is really where these things are hand in hand. So it's thinking that specificity, but also being able to think, use that creativity to say, okay, this does work or this doesn't work. Hey, I'm actually allergic to shrimp. So I can't eat that. And I forgot to input that. So just things like that. So I think it goes hand in hand, just like a good game of like Batman or tennis, where you go back and forth with AI and you ultimately just have conversations.</p> <p>So I think there's, of course, If you've been on any type of social media, you've probably seen a million props that you could buy for $20. But I think that we're going more and more towards understanding that it's at the heart of it having a conversation and having the prompt be exactly like you were talking with your best friend.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>15:12</b></strong></p> <p>Hello. Hello. Hello. This is Gresh again, and I hope you enjoy that special episode of the I AM CEO Podcast. Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder, how you can leverage these eight pillars and really level up there so it helps to level up your business and organization.</p> <p>So hope you enjoyed this episode and definitely please check out the show notes so you can learn more about the pillar, learn more about the person that I guested on, their episode, and of course learn more, a little bit more about us as well too. This is Gresh signing out. I hope you have a phenomenal rest of the day.</p> <p>[fusebox_transcript]</p> <p>[/restrict]</p> </div> <p>The post <a href="https://cbnation.tv/2024/12/02/understanding-the-psychology-of-failure-and-the-importance-of-persistence/">Understanding the Psychology of Failure and the Importance of Persistence</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Holiday SEO Magic: Optimizing Your Website for Festive Success https://blue16media.com/blog/2024/12/01/holiday-seo-magic-optimizing-your-website-for-festive-success/ urn:uuid:16f4a53d-834e-168a-f63e-7997c9d07146 Sun, 01 Dec 2024 09:16:21 -0500 <p>The holiday season is a time of joy, giving, and, of course, increased online shopping. As a business owner, you want to make sure your website is ready to capture the holiday cheer and convert it into sales. Holiday SEO is the key to unlocking this festive potential. By optimizing your website for holiday-related keywords,...</p> <p>The post <a href="https://blue16media.com/blog/2024/12/01/holiday-seo-magic-optimizing-your-website-for-festive-success/" data-wpel-link="internal">Holiday SEO Magic: Optimizing Your Website for Festive Success</a> appeared first on <a href="https://blue16media.com" data-wpel-link="internal"></a>.</p> <p><span style="font-weight: 400;">The holiday season is a time of joy, giving, and, of course, increased online shopping. As a business owner, you want to make sure your website is ready to capture the holiday cheer and convert it into sales. Holiday SEO is the key to unlocking this festive potential. By optimizing your website for holiday-related keywords, creating engaging content, and implementing technical SEO best practices, you can attract more visitors, boost conversions, and spread holiday cheer.</span></p> <h2><span style="font-weight: 400;">Understanding Holiday SEO</span></h2> <p><span style="font-weight: 400;">Holiday SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for holiday-related keywords. This involves a combination of on-page and off-page SEO techniques.</span></p> <h3><span style="font-weight: 400;">On-Page SEO for the Holidays</span></h3> <p><span style="font-weight: 400;">Fine-tune your website’s content and structure to ensure it resonates with holiday shoppers. From keyword-rich titles to visually appealing and optimized imagery, every element counts toward creating an immersive user experience.  </span><b></b></p> <ul> <li aria-level="1"><b>Keyword Research</b></li> </ul> <p><span style="font-weight: 400;">The first step to successful holiday SEO is keyword research. Identify relevant keywords and phrases that people are likely to search for during the holiday season. For example, if you sell Christmas decorations, you might target keywords like “Christmas decorations,” “holiday decorations,” “Christmas ornaments,” and “holiday gift ideas.”</span></p> <ul> <li aria-level="1"><b>Optimize Your Content</b></li> </ul> <ul> <li style="font-weight: 400;" aria-level="1"><b>Title Tags:</b><span style="font-weight: 400;"> Incorporate your primary keyword into your title tags. For example, “Holiday Gift Ideas: Your Ultimate Guide to Festive Shopping.”</span></li> <li style="font-weight: 400;" aria-level="1"><b>Meta Descriptions:</b><span style="font-weight: 400;"> Write compelling meta descriptions that include your target keyword. For example, “Discover the perfect holiday gifts for everyone on your list. Shop our curated selection of unique and affordable items.”</span></li> <li style="font-weight: 400;" aria-level="1"><b>Header Tags:</b><span style="font-weight: 400;"> Use H1, H2, and H3 tags to structure your content and highlight important keywords. For example, your H1 could be “Holiday Gift Ideas,” and your H2s could be “Gifts for Her,” “Gifts for Him,” and “Gifts for Kids.”</span></li> <li style="font-weight: 400;" aria-level="1"><b>Body Content:</b><span style="font-weight: 400;"> Naturally integrate your keywords into your body content. Write high-quality, informative, and engaging content that provides value to your readers.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Image Optimization:</b><span style="font-weight: 400;"> Optimize your images with relevant file names and alt text that include your keywords.</span></li> </ul> <h3><span style="font-weight: 400;">Off-Page SEO for the Holidays</span></h3> <p><span style="font-weight: 400;">Boost your site’s credibility and reach with a strong off-page strategy. Building quality links and leveraging social media can amplify your holiday content, attracting new visitors to your website.  </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Link Building:</b><span style="font-weight: 400;"> Build high-quality backlinks from reputable websites to improve your website’s authority. Consider guest posting on relevant holiday-themed blogs or partnering with other businesses for cross-promotions.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Social Media Marketing:</b><span style="font-weight: 400;"> Promote your holiday content on social media platforms like Facebook, Instagram, Twitter, and Pinterest. Use relevant hashtags to increase visibility and engagement.</span></li> </ul> <h2><span style="font-weight: 400;">Technical SEO for the Holidays</span></h2> <p><span style="font-weight: 400;">Behind every seamless holiday shopping experience is robust technical optimization. Ensure your website performs flawlessly on mobile devices, loads quickly, and maintains a secure environment for holiday shoppers.  </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Mobile Optimization:</b><span style="font-weight: 400;"> Ensure your website is mobile-friendly, as many people shop on their smartphones and tablets during the holidays.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Page Speed:</b><span style="font-weight: 400;"> Optimize your website’s loading speed to provide a seamless user experience.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Secure Website:</b><span style="font-weight: 400;"> Use HTTPS to encrypt your website’s traffic and protect your visitors’ information.</span></li> <li style="font-weight: 400;" aria-level="1"><b>XML Sitemap:</b><span style="font-weight: 400;"> Create an XML sitemap to help search engines crawl and index your website’s pages.</span></li> </ul> <h2><span style="font-weight: 400;">Holiday SEO Tips</span></h2> <p><span style="font-weight: 400;">Preparation and adaptability are key to staying ahead of the competition. By planning early, embracing creativity, and tracking performance, you can refine your strategy and reap the rewards of holiday-driven success.  </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Plan Ahead:</b><span style="font-weight: 400;"> Start planning your holiday SEO strategy well in advance.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Be Creative:</b><span style="font-weight: 400;"> Create unique and engaging holiday content that stands out from the competition.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Track Your Performance:</b><span style="font-weight: 400;"> Use analytics tools to monitor your website’s performance and make data-driven decisions.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Adapt to Trends:</b><span style="font-weight: 400;"> Stay up-to-date with the latest holiday trends and adjust your strategy accordingly.</span></li> </ul> <p><span style="font-weight: 400;">By following these holiday SEO tips, you can optimize your website for festive success and attract more holiday shoppers to your online store. Remember, the key to successful holiday SEO is to provide value to your audience and create a seamless shopping experience.</span></p> <h2><span style="font-weight: 400;">How Blue16 Media Can Help</span></h2> <p><span style="font-weight: 400;">Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.</span></p> <p><span style="font-weight: 400;">Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.</span></p> <p><span style="font-weight: 400;">For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the </span><a href="https://blue16media.com/marketing/contact-us/" data-wpel-link="internal"><span style="font-weight: 400;">contact form</span></a><span style="font-weight: 400;"> on our website.</span></p> <p>The post <a href="https://blue16media.com/blog/2024/12/01/holiday-seo-magic-optimizing-your-website-for-festive-success/" data-wpel-link="internal">Holiday SEO Magic: Optimizing Your Website for Festive Success</a> appeared first on <a href="https://blue16media.com" data-wpel-link="internal"></a>.</p> Understanding Your Target Market and Setting Goals for Your Content Marketing Efforts https://cbnation.tv/2024/11/25/understanding-your-target-market-and-setting-goals-for-your-content-marketing-efforts/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:3d63258e-9fb0-79f8-7833-06760af0af09 Mon, 25 Nov 2024 04:58:49 -0500 <p>On this episode, Gresh discusses the importance of building a media company and how to leverage content to grow your business. He shares valuable insights on understanding your target market and setting goals for your content marketing efforts. Gresh emphasizes the importance of understanding your target market and their pain points. He highlights the significance &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/11/25/understanding-your-target-market-and-setting-goals-for-your-content-marketing-efforts/">Understanding Your Target Market and Setting Goals for Your Content Marketing Efforts</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <div><img decoding="async" class="alignnone size-full wp-image-181984" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2131.png" alt="" width="1280" height="720" /></div> <div> <p>On this episode, Gresh discusses the importance of building a media company and how to leverage content to grow your business. He shares valuable insights on understanding your target market and setting goals for your content marketing efforts.</p> <p>Gresh emphasizes the importance of understanding your target market and their pain points.</p> <p>He highlights the significance of setting clear goals for your content marketing strategy.</p> <p>Additionally, Gresh explains the concept of the long tail in content marketing and how it can be used to target niche searches and drive more traffic to your website.</p> </div> <div>Business Pillar: Visibility</div> <div></div> <div>Episode Link: <a href="https://www.youtube.com/watch?v=u6sWIAWlvIg">Relate Studios</a></div> <div></div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding Your Target Market and Setting Goals for Your Content Marketing Efforts" width="1220" height="915" src="https://www.youtube.com/embed/t7xHa8670RU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> Intro </b></strong><strong><b>00:01</b></strong></p> <p>Hello, Hello, Hello. This is Gresh from the I AM CEO Podcast and I wanted to share with you one of the episodes that I was a guest on for someone else's podcast. I always talk about how important it is to build a media company. One of the next best things you can do is be on somebody else's media company. So I had the pleasure of being a guest on this podcast and I wanted to share a little snippet with you because it would help support the eight business pillars we've really been trying to focus on with a lot more of our content, a lot more of the solo episodes that I'm doing.</p> <p>So make sure of course that you subscribe to our podcast, but of course you take some time out. Check out the show notes to subscribe to the podcast that I've been featured on as well too, and get to learn about some of those eight business pillars and how you can continue to leverage and build that up. So you can go from builder to architect to a chorus at Rockstar and Luminary. So this is Gresh signing out. I hope you enjoyed this I AM CEO special episode.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>00:54</b></strong></p> <p>So tell us a little bit about what you do and how you help your clients make useful content.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>01:00</b></strong></p> <p>Yeah, absolutely. So we're all in the media business as I usually say. I say you are a media company. That's my whole kind of marketing philosophy. A lot of what we do is around like website design, support and SEO services. So we try to provide that foundational level. But as really well, SEO is very all encompassing of most things that you do in marketing, but I'm going back to that being a media company having that mentality, that mindset, it's all around understanding how you can create content for the people that you're trying to target.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>So way back when I was trying to figure out what I wanted to do, how I would build out the business, how I would try to distinguish myself. I'd already been building some things around CBNation, which is the content and information for entrepreneurs and business owners. And so I decided to just marry those two because I knew that entrepreneurs, CEOs, business owners are always trying to get their name and information out there. So I try to use content in terms of building that media company to try to connect, build relationships with the people that we're ultimately trying to serve.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>02:01</b></strong></p> <p>Do people give you push back about the concept of being a media company?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>02:05</b></strong></p> <p>I think so in the sense of understanding like media in what that looks like. I think that's where the push back comes in, because automatically, whenever we hear the word media, we're thinking of something. The way that I really look at media is simply the creation of content. That content can be very broad. If you really think about it offline, when you're handing out your business card or you're talking with somebody, a networking event, to some degree, you're creating content. If you're online, obviously you can create blogs, podcasts, social media content. All those things are content.</p> <p>So when I look at it, and as I've started to even evolve at how I looked at it, it's a lot broader than sometimes people think. And I think when people like redefine it and look at it from that perspective, they start to see that, hey, I am actually talking about my business, talking about my organization, talking about the things that I do on a regular basis. So if I started to look at that a little bit more with a broader scope, maybe then maybe I will understand that, hey, I am in the media business, whether I like social media or I don't like social media, I have a podcast or I have a blog or whatever that is, I'm always creating that content.</p> <p><strong><b> </b></strong><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>03:13</b></strong></p> <p>Yeah, so you create stuff for small to medium businesses And what you say to them is that whether you like it or not, you are a media company. It's something that you're just gonna have to accept and you have to put your content out there in order to market your business. And so this is something that you tell them. And is that something that they eventually get a hold of, or is it something that takes a while for people to understand how it will work for them?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>03:42</b></strong></p> <p>Yeah. Funny enough, Juma is different for everybody, but I feel like as we're moving more and more and more to the importance of content and as we're a lot of people call this the content golden age where because there's so many different ways you can create content. I think when we were talking about 10, 20 years ago, we didn't have the technology that we have in our back pocket right now, which is the smartphone. And now the ability to create content is so much easier. I think people have so much more comfortability, if that's even a word, at being able to do that.</p> <p>So I think that along with people being a little bit more open to it and having the technology and having different tools, we talk about AI and things like that make it a little bit easier. I think it's becoming something more and more and more where you don't get as much push back, you don't get as much hesitation is something that needs to be done. And I think many more business owners and entrepreneurs and CEOs are stepping into that.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>04:39</b></strong></p> <p>Yeah. And I think that's true. How do you explain how people can use their time efficiently in order to create that content?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>04:45</b></strong></p> <p>Yeah. I think speaking directly to what you said as well, too. I think what we're seeing is as people are able to create more and more content, it's also getting noisier. So I think also what's happening is there's a huge burgeoning of and growing of the personal brand, so to speak, where people don't want to just hear the content. They want to hear who's behind the content. They want to hear why you created it and so many things like that.</p> <p>So to really answer your question, I think it's marrying those two parts and especially going into understanding exactly like who's going to be creating this content if you're going to be creating it or you're potentially having an agency or some somewhere in between you doing that. I think you really start out with just understanding like what are your superpowers? What are you comfortable with? What do you do sometimes naturally? If you prefer to speak and talk, maybe you're doing a podcast, maybe that's going to be like your foundational piece of content.</p> <p>If you enjoy writing, maybe you're going to do a blog. If you enjoy being a little bit of both, maybe you're going to be on camera. So I think it's really understanding when you're thinking about time, you're honest about your time, but you're honest about what might be a quote unquote easier way to create at least that first piece of content. And if you're thinking about doing it yourself, think about what is coming a little bit more naturally and you can use that as a easier way to create content, spend less time and spend less of those resources.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>06:03</b></strong></p> <p>So you're saying that everyone is different, not everyone will double down on the same type of content. And it's not a case of doing everything, it's a case of choosing something that works for you, yeah?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>06:14</b></strong></p> <p>Yeah, absolutely, play to your superpowers.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>06:17</b></strong></p> <p>All right, that's a really great opening. I'm talking about becoming a media company. Let's move on to some of the more specific things about becoming a media company. And there's something that you see that you need to ask before you start with your marketing. There, I think there are three things, your goals, your target market and your resources. So tell us how those three things work in planning your marketing.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>06:41</b></strong></p> <p>Yeah, I think to start everything off is I think so many times we hear about all these different ways that we can create content that we can be our own media companies. I like to call them ingredients. So when you're going to the grocery store, you figure out what ingredients you're going to put into your cart, what are you going to use? And I think we can always rush into that. There's a new platform that we need to jump on. Do all the things and be active.</p> <p>And while there's a space for that to be able to create, to test out and do those things, I think those three foundational questions are so huge because it's going to allow you to understand what ingredients you're going to use, why you're going to use them, and be a lot more strategic in your marketing, which I think doesn't happen a lot for people in general, but definitely even for us marketers as well too, is that we wanna try to test out those things.</p> <p>We wanna try to be in those places, but are we really being strategic with how we're doing it? And really understanding first and foremost, as you said, who are you targeting? And there's a word avatar, and that's literally just painting the picture of the people that you're trying to target. You're talking about age, you're talking about gender, you're talking about location. All those things are gonna be important for your avatar, but really understand and try to delve down a little bit deeper into the things that keep them might be their goals and might be the things that like all those questions ask.</p> <p>And I think that that first question is huge because you want to paint that picture of who you're targeting, not just the age and demographics and all those things, but also the intentions of what they have, what keeps them up at night, how and where is there essentially a gap in their life that they want to accomplish? Because when you start creating content and thinking about what ingredients, what platforms you're going to use, it's going to help you to make sure that you're drilling down on those people that you're targeting.</p> <p>After that, you really wanna be clear on the goals that you have. If you have an e-commerce business versus you being a speaker versus you being an author, you're gonna have different goals for your marketing initiatives and what you're doing. Essentially, you're trying to sell an e-book because the e-book is going to give people an opportunity to join your your email list, because on your blog, you're sending out emails that are going to have affiliate links. That's going to be completely different from somebody that might have a new t-shirt line.</p> <p>And is it trying to sell t-shirts and they want people to go to their website and actually buy those t-shirts or hats or whatever it might be. So it's just understanding what success means because the way that you focus on your marketing, the way you put that blend together is going to be different depending on that goals. And then we already touched on the most powerful question, which I think sometimes we're not as honest about how to answer that and what that looks like, which is the resources. And we're automatically thinking resources. It's all about money. How much money are we spending? What's the budget and all those things? But it's time and money as well too. If you're bootstrapping it, maybe you have more time than you have money.</p> <p>And if you're a little bit further along on the journey, maybe you have more money than you have time or maybe that starts to transition as you grow get clients and customers and so on and so forth so you just want to be really clear on the resources where you are along that journey because when we're figuring out what ingredients we're gonna use whether we're figuring out we're gonna do a podcast versus having a blog, if you're going to be DIY in it, you're going to put a lot more sweat equity into it. So you don't want to start something that you're not going to be consistent with because at the end of the day, that's going to be 1 of the most powerful and big things that you want to make sure that you stay with.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>10:16</b></strong></p> <p>Okay, great. That's a really great overview of target market goals and resources. Let's dive a little deeper into each of those areas. And I want to first start, I want to talk about goals, but I want to first start with target market, because I think that is something that people really struggle with. It's something that they don't know how to determine. They might say, who am I talking to really? And they don't know how they're gonna figure that out. The first question I wanna ask you is, how do you find out what keeps people up at night? What is, is there a method that you can use to discover that?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>10:50</b></strong></p> <p>Yeah, I think the best thing I usually say when you're thinking about target market, especially if you've been in business for a while, and let's just say you have one or even a handful of clients is really trying to understand from them what keeps them up at night. And I think the best way you can do that is figure out like how your solution probably helps that. Why do they become your client or customer?</p> <p>So I think whenever you're trying to figure out your ideal clients really start to look internally and start to say, okay, this is the client that I want to work with and I want to have that person come through the door literally or the door virtually over and over again. And those things that usually keep us up at night is another way of saying like, what problems are they having? So when you start to understand that if you have those clients, what solution are you providing to that problem? And when you start to think about that, then you start to close the gap a little bit on what those things are.</p> <p>And maybe when you start to create content and information start to figure out how you're going to do that you're thinking more solution based you're thinking more how can I be of value even for us one of the big things that I know that we help out with is visibility by having a podcast a blog all those things that helps out with visibility for the people that we're trying to serve? So thinking strategically about what that is and what that looks like. If you have a t-shirt line, what exactly are you doing to help to support the clients that you work with? Are there going to be inspirational teas that is going to help them going through a bad day. Just really think strategically about what that is. Are you a real estate agent? Are people looking for a place to buy? Do they want to enjoy home ownership?</p> <p>Just have those ideas and those questions so you can really not just say, hey, this is what I do, but this is how I'm going to make your life better. This is how I'm going to improve your day to day operation, the way that you're, you know, walking through life, the way that you look at yourself, just all those things start to really think to the human part of how you're providing those solutions and really start to understand that because that's how you're ultimately going to not just sell your widget or sell the thing that you're providing, but actually provide true transformation. And that's what you ultimately want to do with your product or service.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>12:57</b></strong></p> <p>Well, that's great. So I know goals is 1 big thing when it comes to creating content and when it comes to setting, where is your marketing going to take you? Tell us how you help clients set those goals or how clients are able to set goals for themselves.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>13:11</b></strong></p> <p>Yeah, I think the biggest misconception around marketing is that you snap your fingers, you put up a Facebook Ad, you do some SEO, you create a blog post and clients run in after that. And I think that's really big misconception around marketing. So I think it's trying to understand from clients what success looks like, have them paint that picture as much as possible. And then you try to figure out what goals can make that happen.</p> <p>Specifically, like we work a lot with CEOs. So a lot of it is, of course you want to show up if people are typing in that most competitive keyword, but how can you strategically start to move towards that? So it's understanding what might be the quote unquote minor goals that help you to create that domino effect towards the major goal. And I think that's where you start asking those questions. You start to say, okay, if you're a plumber and you want to show up when there's a leak, is there something else that might be an indicator that you can start to get clients or customers for that will potentially turn into those bigger opportunities? Or is there a certain city outside of where you're located that's less competitive, but you can start to rank there.</p> <p>And it's really just understanding and looking at it for more of a long-term focus so that you can create goals so that you can get those quote-unquote smaller wins so that it can lead to the bigger wins. And I think one of the beautiful things about digital marketing is there's literally opportunities everywhere and online there's opportunities everywhere. There's this concept in SEO called the long tail and the idea of the long tail is that those quote unquote small wins actually end up being more than the big, when you were ultimately searching for. So I think when we were talking with clients, we're trying to understand, have that picture painted, but also try to see how that can translate to an overall strategy to ultimately get to where they want to be.</p> <p><strong><b>Juma Bannister</b></strong><strong><b> </b></strong><strong><b>14:59</b></strong></p> <p>Let's talk a little bit about what you just said about the long tail, because I know there's a terminology called long tail keywords that you can use. Is that what you're referring to? What is that about?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> </b></strong><strong><b>15:10</b></strong></p> <p>Yeah, absolutely. There's a book I think was written back in the 90s, I believe, by Chris Anderson, I beli Understanding Human Behavior and Leveraging on Technology to Widen Business Visibility https://cbnation.tv/2024/11/25/understanding-human-behavior-and-leveraging-on-technology-to-widen-business-visibility/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:8d54642b-5639-8f6f-c696-280dac726717 Mon, 25 Nov 2024 04:55:51 -0500 <p>On this episode, Gresh emphasizes the importance of asking the right questions when using AI tools for content creation. He recommends using AI content writers like ChatGPT and Google Bard to streamline the content creation process. Gresh sees AI as a tool that can free up time for more creative pursuits, allowing for greater focus &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/11/25/understanding-human-behavior-and-leveraging-on-technology-to-widen-business-visibility/">Understanding Human Behavior and Leveraging on Technology to Widen Business Visibility</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <div><img decoding="async" class="alignnone size-full tie-image181982" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2130.png" alt="" width="1280" height="720" /></div> <div> <p>On this episode, Gresh emphasizes the importance of asking the right questions when using AI tools for content creation. He recommends using AI content writers like ChatGPT and Google Bard to streamline the content creation process.</p> <p>Gresh sees AI as a tool that can free up time for more creative pursuits, allowing for greater focus on creativity and innovation. Gresh believes that SEO will continue to evolve, with a focus on understanding human behavior and leveraging technology to enhance search experiences.</p> <p>Gresh shares his journey of building a media company and leveraging different streams of revenue, including digital marketing, podcasting, and affiliate marketing.</p> <p>He emphasizes the importance of creating valuable resources and supporting community initiatives to drive business growth and impact.</p> <p>Business Pillar: Visibility & Technology</p> </div> <div>Episode Link: <a href="https://www.youtube.com/watch?v=rNPGmqkl8iY">We Rock Digital Marketing Amplified Podcast</a></div> <div></div> <div> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding Human Behavior and Leveraging on Technology to Widen Business Visibility" width="1220" height="915" src="https://www.youtube.com/embed/lAwAsAH4aAE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> Intro </b></strong><strong><b>00:00</b></strong></p> <p>Hello, Hello, Hello. This is Gresh from the I AM CEO Podcast. And I wanted to share with you one of the episodes that I was a guest on for someone else's podcast. I always talk about how important it is to build a media company. One of the next best things you can do is be on somebody else's media company. So I had the pleasure of being a guest on this podcast. And I wanted to share a little snippet with you because it would help support the Eight Business Pillars we've really been trying to focus on with a lot more of our content, a lot more of the solo episodes that I'm doing.</p> <p>So make sure of course that you subscribe to our podcast, but of course you take some time out. Check out the show notes to subscribe to the podcast that I've been featured on as well, too, and get to learn about some of those Eight Business Pillars and how you can continue to leverage and build that up. So you can go from builder to architect to a course at Rockstar and Luminary. So this is Gresh signing out. I hope you enjoyed this I AM CEO special episode.</p> <p><strong><b>Daniel Bisset </b></strong><strong><b>00:53</b></strong></p> <p>Are you using AI, Gresh, in any of your content creation? If so, what tools and how?</p> <p><strong><b>Gresham Harkless </b></strong><strong><b>00:55</b></strong></p> <p>I think what will be the big opportunity for marketers will be for people that are creating content and even leaders in general is how to synthesize that AI information, whether to make sure that you're asking the right questions for which is like very underrated to be able to say, okay, the AI is not going to go inside your brain, at least not yet, to figure out exactly what it is that you're trying to ask. It's going to have to have that information asked in a certain type of way.</p> <p>&nbsp;</p> </div> <p>[restrict paid=&#8221;true&#8221;]</p> <div> <p>So I think that's probably the big opportunity is to be able to use the strategy and to leverage that. And it's good at everything. So we use it in different tools. We use AI content writers, of course, chat GPT and Google Bard, or of course, the biggest ones, that everyone's talking about because they're pretty much free to use to some degree. So you tested out some of those using everything from ad copy to actually looking at how blog posts are created and things like that. But I think once, if you assume that everybody's going to use AI, then it's always like, how do you go to extra mile?</p> <p>And I think that's your mile is going to be coming back to those people that are able to synthesize that information and go a step further to provide a quote from this respective person only whatever that might be or what that looks like for the content is really like how you're gonna be able to go that extra mile.</p> <p><strong><b>Tricia </b></strong><strong><b>Ulberg </b></strong><strong><b>02:18</b></strong></p> <p>How do you see this affecting your ability to write creative content? Do you think, feel like this is going to be something that you are going to work in tandem with your own style? Is that how you see that working?</p> <p><strong><b>Gresham Harkless</b></strong><strong><b>02:30</b></strong></p> <p>Yeah, I think it's basically like a cheat code. It's gonna allow you to get past some of the things so that you can work on more of the creative things. I think I have this quote that I always say, the systems will set you free. And I think AI is one of those systems because I think it will allow the opportunity to be more creative because a lot of the nuts and bolts and things that we had to take more time or spend more energy on are moved to the side. So now you have a starter as far as what you want to create and then you get to add more creativity, you get to spend more energy there. So I definitely foresee myself and I think many others being able to use the AI tools that get started get a baseline maybe even kick around ideas and then you can tap in to your creativity from there.</p> <p><strong><b>Tricia </b></strong><strong><b>Ulberg </b></strong><strong><b>03:11</b></strong></p> <p>Okay like that.</p> <p><strong><b>Daniel Bisset </b></strong><strong><b>03:12</b></strong></p> <p>So I've been using AI since it came out. I totally geeked out on it. I've got GPT Pro. I'm not going to lie. Totally. OK, yeah. All right. $29 a month. Hell yeah. Let's just see what I can do with this. And I've tested AutoGPT to see if it can basically run itself. And it does. It's neat to some degree. With content creation and the fact that we can take somebody's voice and use a tool to learn their voice and then recreate it we can take a tool to take somebody's face and then manipulate it. Where do we go from here as content creators?</p> <p>Like the OG content creators, what in your opinion and I know here's the crystal ball aggression. It's all on you. You've got to get this right. No pressure. But how do we protect our clients' best interest? Yes, we can use ChatGPT, just like you're saying, to initiate a good article or tweak it or mold it. That's all well and good, but that's total short term. What's the long term game that we need to get in on the mindset right now to start advising our clients for two years from now? What do you think?</p> <p><strong><b>Gresham Harkless </b></strong><strong><b>04:37</b></strong></p> <p>Great question. Yeah, that's an awesome question. I almost wanna put that question in ChatGPT, to see what answer it might give. That might be the best thing, but I think that's the big part. It is just like asking the question of how you can work in tandem with all this technology two years down the line, 10 years down the line, not ignore it. And I think that even if we go far back, so many people said the internet was a fad or it wasn't gonna be a thing that we weren't gonna be using cell phones.</p> <p>So there's always these technology shifts that are happening. And as a leader, as a leader of an organization especially, I think the thing that you wanna be able to ask is, how can I really leverage the strengths of these tools but at the same time not lose the creativity and opportunity to create something new? And there's this book called Range, which has been one of my favorite reads, because a lot of what he talks about doing is that the opportunity is not in fighting a lot of the kind of specialization of technology or things, but really understanding how you can collectively put together 5, 10, 20 different things and create new solutions from that.</p> <p>So I think if I'm talking with anybody, I'm saying I don't necessarily know the exact answer, but I do know that you want to be able to look at all the things that are happening, look at the strengths of the technology of ChatGPT’s of the world and other technology tools and not just say, hey, this is taking my content writing away, but instead ask a question of how can I leverage this so that I can use this ability to write a piece of content a lot quicker and couple it with other aspects that are also changing simultaneously?</p> <p>And I think the gift and the curse is that it doesn't provide you an exact answer, but that's where the opportunity is in the same vein. So if you're able to be okay with not having the exact answer, but still wanting to be able to experiment and be in that spirit, I think that's really where we're going to be in two years and definitely farther beyond that because things are changing so rapidly and you're not going to know the exact answer and that's not okay for everybody. But I think for people that it might be okay with and there's a great opportunity from them.</p> <p><strong><b>Tricia </b></strong><strong><b>Ulberg </b></strong><strong><b>06:54</b></strong></p> <p>I agree.</p> <p><strong><b>Gresham Harkless </b></strong><strong><b>06:54</b></strong></p> <p>I don't know that answer.</p> <p><strong><b>Tricia </b></strong><strong><b>Ulberg </b></strong><strong><b>06:56</b></strong></p> <p>Yeah, no that makes sense to me because it is new and it's going to be interesting to see how it changes the creative world. I'll be honest, when this is gonna be interesting to see how we can leverage AI technology to help us still be creative and create bigger and better things, you're right, it's not going away. It's a technology that's here to stay. And it's going to be interesting to see how we can utilize that and still keep the creative spirit, if that makes sense. But I do think that it's possible. I think we're going to figure out how to do that.</p> <p><strong><b>Daniel Bisset </b></strong><strong><b>07:28</b></strong></p> <p>So my question then is with right now, our search engines work one way and tomorrow they're going to be very different. And people aren't going to be going to Google and then following through to our websites. They're going to be getting all of the answers from the AI that scraped our website. So I feel, and Gresh, I'm totally, if Tricia is saying for you, I want y'all's opinions, but I feel like I'm not gonna use the cliche SEO is dead, but the way that we've been playing the content game necessarily has to change.</p> <p>And I feel that the hesitation that you can hear in my voice, yeah, that could probably be programmed in while I'm thinking that that could be faked. I'm sure. But platforms like TikTok say, or YouTube where there's a pretty good chance, probably like a 90% chance or even 80% chance that that's a real human that's speaking the content as opposed to an AI fabricated version of a real human that's providing the content. I feel like this video format is going to take on an entirely new role in all that we're doing for our clients. What do you think about that, Gresh? Concur or totally disagree.</p> <p><strong><b>Gresham Harkless </b></strong><strong><b>08:59</b></strong></p> <p>Yeah. I had this conversation too, and when we were having the exact same AI kind of conversation around SEO kind of being dead. And I think you're absolutely right where you hit the nail on the head, where I think the way that we look at SEO is going to be completely different. And I always go back and I try to remind myself, And I think even as we're having these chat GPT, these AI conversations where it seems like the technology is taking over, I always try to remind myself that a lot of the data, the information, the technology is trying to replicate human activity.</p> <p>And anytime we think about that, we don't want to lose sight of it being the reason that SEO works the way that it does is because Google is trying to predict exactly what you're going to search for. ChatGPT, the reason that they're able to collate a lot of that information is because they looked at how we as humans are searching for certain things and they find that information. So I really say all that to say that I think SEO of course is going to be completely different.</p> <p>Some would argue it's completely different every minute that we're thinking of what we're going to try to search for. But I think that the desire for people to search is not going to go away. What we're optimizing is probably going to be different. And so I think SEO, as far as making sure like your website, your title tag, meta description, all those aspects are in place, is going to be completely different. But people are searching on TikTok as the younger generations are more likely to search on TikTok. I think that there is going to be an S per se for optimizing things that from that standpoint.</p> <p>So I think the big thing is just really paying attention as much as possible to like what we as humans desire and especially things that we need and then trying to work backwards from there and hopefully leverage the technology. Maybe I'm being too optimistic and the computers will take over, but that's just how I try to remind myself is that I guess I just believe that the computers are going to be behind in some form, shape or fashion if we do that deep work and understand that human part. But who knows? I might be completely different singing the Jetson song in a year or two.</p> <p><strong><b>Tricia </b></strong><strong><b>Ulberg </b></strong><strong><b>11:03</b></strong></p> <p>I'm with you. I agree with you.</p> <p><strong><b>Daniel Bisset</b></strong><strong><b>11:06</b></strong></p> <p>I love what you said. And I don't think I've heard it put to me that way. But all these tools are emulating humans. So You can't take the human. So I think we will not always, but we will continue to trump the AI that's available. So we've talked about AI and content. Have you started using AI or have you been using AI in paid ad strategy at all?</p> <p><strong><b>Gresham Harkless </b></strong><strong><b>11:35</b></strong></p> <p>I haven't. We don't do as much paid ads as organic. However, I have been looking at different tools. So I definitely will be. That's definitely the truth.</p> <p><strong><b>Daniel Bisset </b></strong><strong><b>11:45</b></strong></p> <p>Yeah, I'm the same. Our focus has not been in the paid space for well over a year, really. And so I feel like that territory is going to be totally different by the time we re-enter. So you've got a lot of different, it's a media group, right? You've got a lot of different pieces in your very large puzzle. I'm curious about the strategy behind the diversification. Is it to have different revenue streams coming in, some of them more passive than others? And I see that you do a lot of work for nonprofits.</p> <p>So kudos to you. We also do a lot of nonprofit work, so we appreciate seeing it and others as well. Can you give us the top 5 pieces of your puzzle and from a digital marketing, digital agency perspective, what's working best for you so that we could learn from you in that regard and others who might who might have access to this at a later point can take some notes and get some tips tricks and ideas.</p> <p><strong><b>Gresham Harkless </b></strong><strong><b>12:58</b></strong></p> <p>Yeah no I definitely appreciate that and I'm definitely like I mentioned you know before very much so a busybody so I have so many different interests and things that I really try to focus on. I think when I started my business, and this was 10 years ago, I fell into the digital marketing and really it was just like building websites. It was SEO at that time. And I think that's what really ended up being like the foundation of the things that I was hoping to do.</p> <p>And as kind of time progressed, I really started to ask myself if I had unlimited revenue or in time to invest in something like where would I do that and that's where something I was already working on came into play so that's where the interviews I used to interviews and I still do CEOs entrepreneurs and business owners to find out like why they started their business advice that they had and at that time a lot of it was just around hoping that I would learn about business because I didn't really have that background.</p> <p>I didn't really have that environment at that time to know even what you should do or things that you should think about. So that's where the CB Nation part came alive and I really started to realize that, hey, I heard podcasting is a thing. I have all these recorded interviews that I was turning into blog posts, so let me start a podcast. And it just organically happened from there. So those are definitely the 2 biggest parts to answer your question, the blue 16 and then the CB nation. And when I was asking that question of if I had the unlimited time, unlimited resources, where would I invest?</p> <p>A lot of it came to, I would probably just create a lot of information that would help to serve the people that I'm trying to work with. And I would say I would buy an entrepreneur magazine. I would buy like this resource that's very, very important. And when I started to realize is that I had planted some seeds that was doing that to some degree. So I knew that still the digital marketing was still my kind of bread and butter, what kept the lights on for lack of a better term. And that's where I started to say, okay, if I could take this and maybe rebrand it into a resource that doesn't steer people away. If you don't want to work with us, don't visit our site.</p> <p>I didn't want that feeling there, but I wanted to be able to say that we're help supporting this program or this sites or these community of sites. And that's just where everything took out. So I would say after that, like it was really the podcast. I had a weekly podcast that I ended up deciding to launch a daily podcast called the I AM CEO Podcast. And yeah, so I hit 1600 episodes and I said that if I could use this to maybe generate some opportunities for my digital marketing, let me try to do that.</p> <p>So I really thought about, okay, this whole process that I'm going through on how to get guests, maybe I can offer them an SEO audit. So that's where I started to add little things there that could hopefully feed the other, the most foundational side of the business. But now I'm at the point where I'm looking at other different streams, affiliate marketing, I've done sponsored content, just different ways that I can continue to drive different streams of revenue.</p> <p>But I think I always, like I mentioned, very optimistic, so I always say, what can I do to quote unquote take over the world? And that's like how I try to approach it. I usually bite off more than I can chew and try to find a way to nibble it on or try to readjust it and try to fit in as much as possible. So hopefully that answered your questions.</p> <p><strong><b>Tricia </b></strong><strong><b>Ulberg </b></strong><strong><b>16:20</b></strong></p> <p>You sound like an entrepreneur. That's what you sound like.</p> <p><strong><b>Gresham Harkless</b></strong><strong><b> Outro </b></strong><strong><b>16:23</b></strong></p> <p>Hello, Hello, this is Gresh again and I hope you enjoyed that special episode of the I AM CEO Podcast. Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder, how you can leverage these eight pillars and really level up there. So it helps you level up your business and organization.</p> <p>So hope you enjoyed this episode and definitely please check out the show notes so you can learn more about the pillar, learn more about the person that I guess it on their episode and of course learn more a little bit more about us as well too this is Gresh signing out I'll be up a phenomenal rest of day.</p> <p>[fusebox_transcript]</p> <p>[/restrict]</p> </div> <p>The post <a href="https://cbnation.tv/2024/11/25/understanding-human-behavior-and-leveraging-on-technology-to-widen-business-visibility/">Understanding Human Behavior and Leveraging on Technology to Widen Business Visibility</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Leveraging on Technology to Enhance Productivity and Efficiency https://cbnation.tv/2024/11/25/leveraging-on-technology-to-enhance-productivity-and-efficiency/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:c024cd34-2fdd-8bb6-e307-4264cb20cb06 Mon, 25 Nov 2024 04:51:45 -0500 <p>In this special episode, Gresh is on Meet The Experts by Bruce Huwitz, where he shares the importance of building and leveraging media company appearances. Gresh delves into the concept of &#8216;CEO hacks'—tools, apps, books, and habits that enhance productivity and efficiency without resorting to shortcuts. He also discusses how to distinguish between beneficial habits &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/11/25/leveraging-on-technology-to-enhance-productivity-and-efficiency/">Leveraging on Technology to Enhance Productivity and Efficiency</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <p><img decoding="async" class="alignnone size-full tie-image181929" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2127-1.png" alt="" width="1280" height="720" />In this special episode, Gresh is on <a href="https://www.youtube.com/watch?v=ywp6AtffMD8">Meet The Experts by Bruce Huwitz</a>, where he shares the importance of building and leveraging media company appearances.</p> <p>Gresh delves into the concept of &#8216;CEO hacks'—tools, apps, books, and habits that enhance productivity and efficiency without resorting to shortcuts. He also discusses how to distinguish between beneficial habits and those that need change, and how to leverage AI responsibly for better business outcomes.</p> <p>The episode covers the practical implementation of CEO hacks to streamline workflows, save time, and focus on core business goals.</p> <p>Tune in to learn more about these hacks and the eight business pillars they support.</p> <p>Business Pillar: Operations & Technology</p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Leveraging on Technology to Enhance Productivity and Efficiency" width="1220" height="686" src="https://www.youtube.com/embed/vMeaFfeuFu8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Gresham Harkless 00:00</strong></p> <p>Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. And I wanted to share with you one of the episodes that I was a guest on for someone else's podcast. I always talk about how important it is to build a media company. One of the next best things you can do is be on somebody else's media company.</p> <p>So I had the pleasure of being a guest on this podcast, and I wanted to share a little snippet with you because it would help support the Eight business pillars. We've really been trying to focus on with a lot more of our content, a lot more of the solo episodes that I'm doing. So make sure of course, that you subscribe to our podcast, but of course you take some time out, check out the show notes and subscribe to the podcast that I've been featured on as well, too, and get to learn about some of those eight business. pillars and how you can continue to leverage and build that up.</p> <p>So you can go from builder to architect to a course at rockstar and luminary. So this is Gresh signing out. I hope you enjoyed this I AM CEO special episode.</p> <p><strong>Bruce Hurwitz 00:53</strong></p> <p>Explain what you mean by hacks.</p> <p><strong>Gresham Harkless 00:56</strong></p> <p>Yes, absolutely. So CEO hacks comes a lot from the life hacks that people have used in their life to get further along on their journey to where they want to be. Hack is not in the sense of being a hacker. It's in the sense of like, how you can find and shortcut opportunities to be more effective and efficient.</p> <p>So I define CEO hacks as apps, books, habits, software, they might even be organizations, but they're different things that help you get further along along the journey.</p> <p>[restrict paid=&#8221;true&#8221;]</p> <p>Help you to be more effective and efficient, help you to maximize the time that you have in your day, because just like probably many of your listeners, I've tried to get 25 or more hours out of a day. It doesn't happen as well. So it all depends on how you're leveraging the time that you have. So the CEO hacks are those tangible things that allow you to be able to do that more effectively and efficiently.</p> <p><strong>Bruce Hurwitz 01:40</strong></p> <p>Would you accept. The use of the term shortcuts.</p> <p><strong>Gresham Harkless 01:45</strong></p> <p>To some degree shortcuts. I think that the only thing I would say about shortcuts is even though I even use it is, I think the whole idea of a hack is that it enhances some of the things that you're doing. It's not necessarily cutting short. It's just maximizing.</p> <p>So I think sometimes when you hear shortcut, you think that I'm going to do it easier. I'm not going to do it all the way or do it as effectively or do it completely. But in reality, you are, you're just enhancing sometimes the things that you're already doing.</p> <p><strong>Bruce Hurwitz 02:10</strong></p> <p>I like to tell people that everyone is a CEO. You are the CEO of your domain, of your fife. Them, if you're a, an executive assistant. You're in charge of the of your desk if you are a marketing director, you're in charge of your desk. Is there anything that we are going to discuss today? That would be solely within the domain or purview of this of a CEO.</p> <p><strong>Gresham Harkless 02:37</strong></p> <p>No, I don't think so. Just as you said. So, I think we could really look at CEO being more of a perspective or more mentality or even aspirational as I like to define it. So, if you are within any role, even if you're a mom or your dad, or your brother or sister, whatever it is, I think to some degree, taking ownership of the things that you have in front of you is really what I think is at the core of being a CEO.</p> <p><strong>Bruce Hurwitz 03:00</strong></p> <p>For obvious reasons.</p> <p>I'm going to start with the question about books. Years ago, when I was at a nonprofit, we had a board retreat. Now, usually with a retreat, you go someplace else. We went into the boardroom. So it wasn't that that much of a retreat and the keynote speaker was a futurist.</p> <p>And 1 of the 1st things he said was, he doesn't like the word retreat because you're not retreating. You're advancing blah, blah, blah. Okay. Everybody says that, but he gave us a bibliography of books and I bought them all and I read them and I found valuable information. But 1 of the things that I read afterwards was an article.</p> <p>I don't remember where. Where they said there's a problem with business books, because whatever is the. The book, the juror, everybody jumps on the bad way. We got to do this. It's got to be done this way. And then 3 months later, another book comes out. That's the number 1 bestseller. Now we're going to do things that how do you avoid that?</p> <p><strong>Gresham Harkless 04:04</strong></p> <p>I think 1 of the biggest things, and this kind of goes back to, the idea of the, the CEO hacks is it's very similarly where, especially now, as we're having this conversation is a really huge thing that people are talking about. They're talking about, all the things that you can do or can't do the same thing as you were talking about with the books.</p> <p>I think the way to avoid that is really to leverage the books are leveraged the software, whatever it is that we're talking about to support the things that you're already doing. I think so many times we get shiny object syndrome because we see a new thing that we feel like we need to read. We need to listen to.</p> <p>We need to install whatever it is. It's something new and it's sexy. It's it's popular. It's trending whatever it is. That's attracting us to it. To it, but we often forget about the quote, unquote race that we're running quote, unquote thing that we're trying to execute on and improving that. So, I think the best way to approach that is really our approach going into these things is saying, okay, if I'm doing X, Y, and Z, and A, B, and C, why am I worried about W, O, P, and all these other things that are, that are sexy, that are, that are exciting that I want to do.</p> <p>When they're not core to the race that I'm running. So I think the very biggest, the most impactful thing we could do is ask ourself, like, how can I improve the things that I'm doing on a daily basis? Does this new book help me to do that? Does the strategies that are presented in this book help me to do that?</p> <p>If it doesn't, then maybe that's something you can kick to, another year or something like that. But at the end of the day, try to enhance the things that you're doing.</p> <p><strong>Bruce Hurwitz 05:32</strong></p> <p>You mentioned AI. Now with AI, people ask me, because I'm a professional writer, if I was going to use AI, and I said, absolutely not. Because when you have a new software coming up, and this happened to everybody who has ever bought a computer, has purchased a brand new, fresh out of the box, now figuratively, but used to be literally, a piece of software, the first thing that happens is you have to upload updates.</p> <p>And then, They make all the corrections and a year later, you've got the software that doesn't have the bugs. So that was the 1st reason why I said no day. I was also concerned about ethical problems, copyright issues. I said, I want to get into it now. I'll use what I call RHI, real human intelligence. And that way, there are some, you have lawyers now using AI to submit briefs in court and the cases that are cited are phony.</p> <p>In AI, as I'm sure, it's called hallucinations. I've caught quotations that didn't make any sense to me. I did a search for the book. Book didn't exist. In one case, I had the book. I double checked that it was the right edition, but it wasn't there. It didn't, so I, so I explained that the AI lies.</p> <p>It's called hallucinations. How do you recommend CEOs work with AI? In a way that they will invo avoid embarrassments and lawsuits.</p> <p><strong>Gresham Harkless 07:13</strong></p> <p>That's a great question. And if it's okay Bruce, I'm gonna borrow from you. It's not a hallucination or anything. I'm gonna say that if you have AI mixed with our ai, that's really the great way to, to try to leverage ai.</p> <p>I think, and it goes back to what I talked about and why I was hesitant to say the CEO hacks. Or these things that are out there are shortcuts. And I think when you have the mentality that it is going to be a shortcut, you will start to upload a prompt or say, you want X, Y and Z or this specific thing, or you want this specific quote, or you want this brief and you won't go through and do the part, which is actually to understand that you.</p> <p>Need to be the person, or you need to have a person that is actually looking through this information. So, to answer your question, I think, really, the best way to use a lot of these tools is is like an intern really? Because you may not get exactly what the things are that you're looking for, but before it goes live, or before you send it out, or before you stand in court and speak about it or speak to it, whatever it might be.</p> <p>You have at least done that human intelligence part and start to understand exactly what it's saying and make sure that it, again, is in support of the things that you're trying to do. And I think what's happening with AI is that people are really excited because they can literally write in two sentences or less than two sentences, and they can get pages and pages of content and information, but they're not really understanding if that content and information is supporting what they're doing.</p> <p>Or, like you said, it's going to leave you in a place where you become that laughing stock. So, I think the best way to do it is to approach it a lot like it's an intern or a really, really intelligent intern, but an intern that does make mistakes and is not imperfect so that you can, at the end of the day, start to enhance the things that you're doing, not replace or take that shortcut towards it.</p> <p><strong>Bruce Hurwitz 08:55</strong></p> <p>I like that analogy to an intern. You can use my and I will use your deal when you wrote in, you mentioned 1 as 1 of the hacks habits. Now, I'm a big believer in habits, because if you form, if you establish a habit. You're also creating neural pathways in your brains and that in your brain, and that's the way you're going to do it.</p> <p>So expand on that a bit. How, that a habit is something you want to keep, that it's good. But how do you know, it's not something that needs to be changed.</p> <p><strong>Gresham Harkless:</strong> I think that's a great question. And I think. 1st, we have to sometimes remember that we all have habits, whether or not their habits that you want or their habits or not, that's a whole different conversation.</p> <p>But I think so many times, we'll hear or we'll see people that are really, dedicated in the gym or they're dedicated at work, or they're doing all the things that maybe we aspire to do. And we say that they have something that we don't, but we all have habits. Even if the habit is to start something and not continue, that in and of itself can be a habit.</p> <p>So I think the first thing is to accept that and to understand that. And then I think you answered the simple question of, are you doing the things that you want to do to get to whatever that goal is? So whatever your goal might be, whether it be going to the gym, whether it might be getting that promotion, or it might be having a seven figure business.</p> <p>Are you doing the things on a regular basis that can lead you to that? And if you're not, or if you're not achieving that, or you're not seeing the things that you hope to see, that's when you want to start to look at your habits, look at the things not that you're doing. Once a year, you want to look at things that you're doing on a daily basis and seeing what they're doing to get you to that place.</p> <p>And that's why I think there's really, exciting ways that you can hack yourself. And I mean that in a different way now so that you can get to where you want to be. But I think it's so important to understand that. You can make those changes and we all have those habits.</p> <p>It's just a matter of reengineering yourself and working backwards so that you can reach the goal that you want to reach.</p> <p><strong>Bruce Hurwitz 11:01</strong></p> <p>Now, I used to have habits for setting up appointments and posting on social media, and then it became too much for me. So I use Bookify for as my scheduling app. Yeah. And so for my social media posting was, so I think it's 3 months.</p> <p>You can schedule them 3 months in advance and then forget about it.</p> <p>Is that a good example of a habit being transferred to me? To an app.</p> <p><strong>Gresham Harkless 11:36</strong></p> <p>I think that is a perfect example of that. And that's exactly what I call the CEO hacks. Like the idea of giving somebody a scheduling link that is maybe booking something from a different time zone and you don't have to do the back and forth and that allows you to take that time and put it into your zone of genius.</p> <p>That's the definition of the CEO hack being able to schedule social media posts again. It doesn't have the same impact as a lot of times. If you're posting natively. On these platforms, but again, you start to weigh, okay, I only have this much time and I, I really want to get this done. And I believe that getting this done is going to be impactful.</p> <p>So why don't I schedule it ahead? So, using Zoho, using HootSuite there's lots of different platforms out there. Even Meta has different ways that you can schedule within its own its own site as well too. But again, being able to leverage. And maximize your time because it allows you more time to spend, spend in your zone of genius so that you don't have to worry about things that I do, which is often did I book at the right time?</p> <p>Because I'm really bad as my own assistant and I often will show up an hour later, an hour early. If I don't have that booking link, you don't have to worry about those things because you let the software take care of it.</p> <p><strong>Bruce Hurwitz 12:46</strong></p> <p>I was speaking to a. Lady who was trying to book to be on the podcast and I said, you just go to the website and just put it in and she did it.</p> <p>She apologized. She said that it was a bad day and I said, don't worry. You have nothing to apologize for and then I told her that when I become king of the world, the 1st thing I'm going to do is make a book. Every get rid of all the time zones. Everybody will be on the same time.</p> <p>Okay, let's move on. You wrote that business, so that the whole idea is to increase effectiveness and efficiency with CEO hacks.</p> <p>How do you create a hack? You got to think you need a solution.</p> <p><strong>Gresham Harkless 13:32</strong></p> <p>I think that there is sometimes not a very long, very quick way to do that. Because I think the CEO hack truly become a CEO hack when it's implemented and executed and it works in terms of your workflow. So, honestly, a lot of what I've experience.</p> <p>Like, I use a different scheduling software. So I use Acuity for my scheduling. I tested out. Calendly tested out many things. And sometimes when you start to use these softwares, you realize that it does 1 thing that you wish that it didn't do or vice versa. You wish that it do that.</p> <p>Whatever it is, you start to test out these different softwares, these hacks, these different things to be more effective and efficient. So I think it really goes to another level. Not when it's just, I think that's 1 of the. The kind of bridges that people have to cross over is because when you see and read all the benefits you hear or see a commercial, you're like, I could really use that.</p> <p>But when you get that in front of you, you're putting that into your workflow. You're trying to execute it on it. It doesn't quite do exactly what you thought it would do. And that's where I think that. We want to try to bridge that gap towards the teaching people how to actually leverage this on a way to be more effective and efficient because a hack is to me, not so much a hack.</p> <p>If it's just saying, laying there as a software is a hack when it's implemented to your workflow and you're able to really use it to help you to save that time. So it's all in the execution. It's all in how you're going to implement this into your workflow. And for a lot of people and a lot of organizations and personal individuals, even.</p> <p>That's going to depend. So you sometimes just have to try it, implement it, do it on a very low risk, low cost way. And a lot of times, and then you're able to see if it works or if it doesn't work. And it actually is, save you that time.</p> <p><strong>Bruce Hurwitz 15:11</strong></p> <p>You've been providing us with a wealth of content and I thank you for that.</p> <p><strong>Gresham Harkless 15:18</strong></p> <p>Hello. Hello. Hello. This is again, and I hope you enjoyed that special episode of the podcast. I'm just, like I mentioned in the beginning, we're really trying to. Laser focus on these eight pillars and show you as a builder how you can leverage these eight pillars and really level up there. So it helps you level up your business and organization.</p> <p>So hope you enjoyed this episode. Definitely. Please check out the show notes. Learn more about the pillar. Learn more about the person that I guessed it on their episode. And of course, learn more a little bit more about us as well to this is Gresh signing out. Hope you'll have a phenomenal rest of the day.</p> <p>[/restrict]</p> <p>The post <a href="https://cbnation.tv/2024/11/25/leveraging-on-technology-to-enhance-productivity-and-efficiency/">Leveraging on Technology to Enhance Productivity and Efficiency</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> Understanding SEO Strategy, Widens Your Visibility https://cbnation.tv/2024/11/18/understanding-seo-strategy-widens-your-visibility/ CBNation TV – Entrepreneurship Videos, Steps to Start a Small Business urn:uuid:1a978aea-ed6d-dfa8-c642-bff0337ce0b7 Mon, 18 Nov 2024 04:44:28 -0500 <p>In this episode on The Pursuit of Badasserie Podcast, Gresh shares insights from his experience and emphasizes the importance of building and leveraging media companies and dives into discussing the eight essential business pillars. Gresh recounts his journey into digital marketing and SEO, underscoring the significance of community, long-term strategy, and being open to opportunities. &#8230;</p> <p>The post <a href="https://cbnation.tv/2024/11/18/understanding-seo-strategy-widens-your-visibility/">Understanding SEO Strategy, Widens Your Visibility</a> appeared first on <a href="https://cbnation.tv">CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business</a>.</p> <p><img decoding="async" class="alignnone size-full wp-image-181867" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/47/2024/06/IAM2126.png" alt="" width="1280" height="720" />In this episode on <a href="https://thepursuitofbadasserie.com/podcast/episode-71-understanding-seo-strategy-with-gresham-harkless/">The Pursuit of Badasserie</a> Podcast, Gresh shares insights from his experience and emphasizes the importance of building and leveraging media companies and dives into discussing the eight essential business pillars.</p> <p>Gresh recounts his journey into digital marketing and SEO, underscoring the significance of community, long-term strategy, and being open to opportunities.</p> <p>The conversation also touches upon entrepreneurial spirit, the human aspect of marketing, and the value of being clear on goals, targeting, and resources.</p> <p>Listeners are encouraged to chase their dreams and utilize the power of community and strategy in their business endeavors.</p> <p>Episode Link: <a href="https://thepursuitofbadasserie.com/podcast/episode-71-understanding-seo-strategy-with-gresham-harkless/">Understanding SEO Strategy with Gresham Harkless</a></p> <p>Business Pillar: Visibility</p> <p><strong><em>Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up </em><a href="http://ceohack.co/buzz" target="_blank" rel="noreferrer noopener"><em>HERE</em></a><em>. </em></strong></p> <p><strong><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>I AM CEO Handbook Volume 3</em></a><em> is HERE and it's FREE. Get your copy here: </em><a href="http://cbnation.co/iamceo3" target="_blank" rel="noreferrer noopener"><em>http://cbnation.co/iamceo3</em></a><em>. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!</em></strong></p> <h2>Full Interview:</h2> <p><iframe title="Understanding SEO Strategy, Widens Your Visibility" width="1220" height="915" src="https://www.youtube.com/embed/uaUGsmEfySI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <h2>Transcription:</h2> <p>The full transcription is only available to CBNation Library Members. Sign up today!</p> <p><strong>Gresham Harkless 00:00</strong></p> <p>Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. And I wanted to share with you one of the episodes that I was a guest on for someone else's podcast. I always talk about how important it is to build a media company. One of the next best things you can do is be on somebody else's media company.</p> <p>So I had the pleasure of being a guest on this podcast, and I wanted to share a little snippet with you because it would help support the Eight business pillars. We've really been trying to focus on with a lot more of our content, a lot more of the solo episodes that I'm doing.</p> <p>So make sure of course, that you subscribe to our podcast, but of course you take some time out, check out the show notes, subscribe to the podcast that I've been featured on as well, too, and get to learn about some of those eight business pillars.</p> <p>pillars and how you can continue to leverage and build that up so you can go from builder to architect to, of course, a rock star and luminary. So this is Gresh signing out. I hope you enjoy this I AM CEO special episode.</p> <p><strong>Amanda Furgiuele 00:52</strong></p> <p>What really started that shift in towards what is considered now the more traditional digital marketing SEO world.</p> <p><strong>Gresham Harkless 01:00</strong></p> <p>Yeah, I think a lot of it happens sometimes when you aren't sure we were even talking about SEO not sure what to do. Sometimes you come across the right people or the right situations and it leads you in that direction, but I've always been interested in I always say I was tech geek and interested in websites, building things.</p> <p>I built a computer when I was in high school, things like that. But what kind of led me to that was I started to. Quote and quote, study those things without knowing those things were any of any value. So I got laid off from, in the midst of a couple of years, got laid off from a job. I was going to get it off from another job, but it was an outside sales job.</p> <p>So I was cold calling somebody so that they would buy advertising for the company that I work for. So I, talk to him. My way to get in the door was saying, Hey, your website's not really set up. You should do this. This not thinking. These things are of any value at all. Honestly.</p> <p>So I sit down with him, have a conversation with him ask him, of course, if he wants to buy advertising, he, of course, doesn't want to buy advertising, but he gives me an endorsement and wants to be 1 of my 1st clients at the time for the SEO.</p> <p>And so I'm able to work into that. So I wouldn't say that I was. aware of it. I would say that it was brought to me as something of value. I didn't see the value until I met him. I went to a networking event, met other people that were like, Oh, you know about this thing. And it just started to snowball from there.</p> <p>So I wish I could say that I was the smartest person in the room, but I just was following whatever that that magnet was leaving.</p> <p><strong>Lynn Howard 02:24</strong></p> <p>I love that for several reasons. 1st of all, we don't have to be the smartest person in the room and it drives me crazy when people are saying that we do have to be.</p> <p>And actually, you don't, you just have to be clever and be open and I love that maybe you weren't looking for it, but you were open to the opportunity and you were, you uncovered it because you were giving right and Amanda and I are big advocates of give, give, give to receive and you are actually navigating and we love sales.</p> <p>We wrote a whole book on it, but you were giving to be able to navigate. Maybe we're doing that to get the sale, but it sounds and, reading your bio and reading about you that it comes natural for you and that really opened up the door. And then you're like, ooh, maybe this is bigger.</p> <p><strong>Gresham Harkless 03:08</strong></p> <p>Yeah, I would definitely echo that. You're absolutely right. Because I think that. I didn't really know what it was going to be, but I knew this is my superpower. So to speak, this is something I'm passionate about. This is something I could do to help. And then hopefully, things will come out from there.</p> <p>I'm not sure what it's going to look like. I didn't know that. I probably wanted to start business at some point. Don't necessarily think I had the confidence, I think probably is the right word, but I think that as those things start to happen, I just started to try to help people out in whatever way I could, whatever talents or gifts or even things that I feel like I have experienced or known and then just try to share that along the way.</p> <p><strong>Lynn Howard 03:43</strong></p> <p>I think 10-year-old Gresh would just not agree with you. If you already saw news, your newsletters at 10 years old that's incredible. I love that. That's that young entrepreneurial I love that. And I actually, I do want to bring it back to that, because I was literally in a talk yesterday that I did for a rotary club.</p> <p>I was talking about handwritten in writing out different things that I send postcards to. All the little kids and in my kind of girlfriends, families and stuff all across the world. And like, how beautiful that was. Cause I lived overseas as well. And we would send family letters back home.</p> <p>Even though internet was a thing at that point, but still like to be able to get that handwritten or that even printed one about this is everything that's happening. So it looks like you definitely have that creativeness and then the entrepreneurial spirit. and cleverness way before you even understood it.</p> <p>Now that you can bring it back to that point in time, that's really fabulous.</p> <p><strong>Gresham Harkless 04:40</strong></p> <p>Yeah, absolutely. I would say it's probably a little bit naive. It's hey you didn't even know you just doing it. When you're younger, you're just doing things. You don't think about, oh, I want to make a lot of money or I want to be successful.</p> <p>I want to go viral or any of those things. You're just doing things from a passion standpoint.</p> <p><strong>Amanda Furgiuele 04:53</strong></p> <p>But I think that's one of the things I love about the entrepreneurial spirit at its core is that you do just do you do the thing. You don't get afraid of it. You don't question yourself so much. You just decide I'm going to do this and then you do it.</p> <p>And that's, what little Gresh was doing?</p> <p><strong>Gresham Harkless 05:07</strong></p> <p>Yes.</p> <p><strong>Lynn Howard 05:08</strong></p> <p>That's right. So, you are all about blogs and podcasts and videos and you really leverage technology. So, if somebody's coming to you, like, where do you start with them? What's your process?</p> <p><strong>Gresham Harkless 05:22</strong></p> <p>Yeah, I think everything starts from a conversation.</p> <p>I think so many times that I talk a lot around building a media company. And I usually compare that to going to the grocery store to cook your favorite dish. And I'd say a lot of times people go to the grocery store, they go hungry. They're jumping, dropping everything into their card, dropping all the ingredients, all the things, they all look good.</p> <p>They all sound right, but they aren't necessarily essential to what you're trying to build. So a lot of what I try to do during that 1st conversation is just trying to understand what and where people are trying to go. I usually say that there's three main questions. I usually try to get as much information as possible.</p> <p>And those are ongoing questions, which are around their goals. What does success look like? Does it mean selling more books? Does it mean selling t-shirts? Do you want to have more speaking engagements? All those things I think will tailor how you execute on your strategy. The next is who you're targeting.</p> <p>Who are you actually, providing value for solutions for and helping. And then the next is honestly, just your resources, which usually can mean time or money. So, when I'm trying to have that 1st, initial conversation, I'm usually trying to get as much information around those. things because I believe that and I call all these marketing tools, all these things that we have out there ingredients.</p> <p>I believe if you get clear on those questions when you're trying to figure out what the ingredients are for the thing, the recipe or the dish you're trying to make, you're going to be able to make sure that you're getting the ones that help support that. And I think a lot of times people don't necessarily go to it from that.</p> <p>They hear the new fab and you hear the new thing that they need to be doing rather than saying, okay, this is where I want to go. So will this support me in terms of getting there?</p> <p><strong>Amanda Furgiuele 06:56</strong></p> <p>Yeah, it's all about strategy. It really is, you have to get clear on what your goal is. And you have to really put those strategical steps in place.</p> <p>Otherwise, you're all over the place, and you're just putting eggs in every bucket that you see. You're putting some eggs in a drawer. There's some eggs over there next door. You've got to really focus in on what you're trying to achieve, and then go all into that thing and really strategize around it.</p> <p>Otherwise, you're going to be all over the place.</p> <p><strong>Gresham Harkless 07:23</strong></p> <p>Absolutely.</p> <p><strong>Lynn Howard 07:24</strong></p> <p>I love that. And especially with you being on the digital side, marketing and SEO and all this other stuff, because you hear a lot of people in that world, like bright, shiny object. Oh, we can get you a million overnight. Blah, blah, blah. And you're like.</p> <p>Bringing it back to the basics and the actual foundational structure that every business should be built upon for sustainability, for scalability, for really to survive, survivability at this point. And because otherwise it can be a success overnight, but it's not going to be long-term, right? You're selling an empty egg, a shell of an egg.</p> <p>And I love that you bring it back to that. How is that navigating that with your new people? Because they're probably not used to hearing those questions. They just want to hear what are you going to give me?</p> <p><strong>Gresham Harkless 08:11</strong></p> <p>It is extremely difficult, and I think it's extremely difficult a lot of times, because there's so much misinformation out there.</p> <p>And even people that are using, I don't know if I want to even call it salesmanship, but a lot of times, because we know that people want things yesterday, a lot of times, if you make those promises, make those proclamations, then that's going to attract people. But I just try to, Kind of march to the different drum and beat and not be true to those things.</p> <p>But it can be sometimes difficult, but that's where a lot of times you start to attract the right people that will support those things. And I'm very transparent about SEO. Like, when you're picking all the ingredients, each of them have pros and cons. And I'm really I try to speak to the fact that SEO is generally speaking a long term marketing strategy.</p> <p>If you think that you're going to get on page one on day one, then, you've been promised something that, that isn't probably going to happen. Of course, there's so many different considerations. If you're ranking page number two, then of course you can help improve that. But generally speaking. If you understand that it's a long-term marketing strategy, it's going to attract the right people.</p> <p>And that's one of the reasons that I talk a lot around SEO because I've started to find over the years, over 10 years of doing this, that if I talk about long-term strategy, it will probably remove people that aren't interested in that and want that quick fix. And sometimes that helps me to attract the people that are actually going to be the right people that we can serve.</p> <p><strong>Amanda Furgiuele 09:38</strong></p> <p>Yeah, it's like stock market theory. So it's like when you're talking about financial advisor, you think, okay this is your stock market stuff. This is the stuff that you're investing in, but it's not going to pay off until For a while, because I've had some clients who literally we go over like a basic, very basic social media or SEO platform.</p> <p>And then a week later how come I'm not ranked yet? I'm like it's been like, 5 days. I give it a minute. But yes, it's understanding where you're how long things are going to take. It really is an important concept.</p> <p><strong>Lynn Howard 10:06</strong></p> <p>Yeah, I do love that. We used to call it repelling. So, when you're actually speaking and truly who you are, what you represent in your purpose and being really clear about that, you'll actually repel those that are not your clients, which will save you so much time and energy and headache much later on down the road.</p> <p>So, I love that. But yeah, talk a little bit about, like, how a little bit more about community and what how community can support you in your entrepreneurship in your marketing and every facet that you have your hands in.</p> <p><strong>Gresham Harkless 10:44</strong></p> <p>Yeah, I think community is huge. I think we're made to be in community in some different form, shape or fashion.</p> <p>I think during the pandemic sometimes I won't say it. I think some people think it negatively affected. I think it evolved the way that we communicate and we do it in different ways. But funny enough with that cold call, I made that I was talking about when I got started that cold call. What's who?</p> <p>Was to a BNI member who actually introduced me to BNI which is where I started my business. So I love BNI as well, too. And I'll say this so many times, I think we get into the the nuts and bolts of business, which is, of course, important. You want to make sure you have your, your P and L and your SEO's all those things in place.</p> <p>But what really helped me, and when I talked about that confidence piece within my business was actually being in a BNI chapter because I didn't necessarily have that environment that was supporting me to start a business, but BNI allowed me on a weekly basis to be able to do that. And I can't say enough about the impact that it has.</p> <p>So it speaks directly to the community. I think so many times when we don't have the confidence, we don't know what we want to do, or we have like really ambitious goals or things that we want to focus on, it's. We can go so much further if we go together, rather than by ourselves. And I think community speaks directly to that.</p> <p>So I think if there's something that, someone might want to achieve they may feel a little doubt, may not be aware. If they can do that, find a community, tap into that community because you start acting, you start doing the things without, you have that naivety that I had when I was. in. I still sometimes have now because you're in the environment of people that are doing certain things that you want to do.</p> <p>And I think that's the power of community. It just brings people together when you have a bad day, somebody else is having a great day when you have a great day, somebody else is having a bad day. So you start to go through things together and helps you get, I think, closer to at least the goal that you want to have.</p> <p><strong>Lynn Howard 12:31</strong></p> <p>I love that because a lot of people won't make this correlation, but marketing really is about people dynamics. It is about the numbers and the navigating and stuff. But really, if you actually boil it down to the human side, we're looking for some kind of connection to feel a part of something and that.</p> <p>And I know that you do more than marketing. You have all the other stuff with SEO and stuff like that, but. To me, that adds in addition to everything else that you're doing. And I love that. I love that. You represent that. And I know you have a global team as well as Amanda and I do, and that it's something that's a core.</p> <p>I would assume a core value from what I've read and understood of you of yours and we love that.</p> <p><strong>Gresham Harkless 13:09</strong> Yeah, it's usually, I would say we forget about the people aspect of business and we forget about the people aspect of life. And that's really the, we talk about even if we go into the nitty-gritty of all of it, all it is really trying to understand how people are searching and the data analytics, all those things reflect that.</p> <p>But it's at the core, like what people are. So I think that understanding, and that's why I said, that's one of my core questions, who are you targeting? You understand them and you continue to understand them. That's going to direct as SEO changes, as platform changes, all as life changes.</p> <p>You start to be with your North Star to the people that you're trying to serve. And it's huge, but it's often overlooked.</p> <p><strong>Amanda Furgiuele 13:47</strong></p> <p>So if you could leave the audience with one last tidbit of things that you think about in their SEO website world, what would it be?</p> <p><strong>Gresham Harkless 13:54</strong></p> <p>I think one of my favorite quotes that I always go back and, this pertains to marketing, but also it's a life in business and everything is don't tell me that.</p> <p>The sky's the limit when there's footprints on the moon, and I think there's so many times I listened to so many motivational things when I was getting started and talking about the community, of course, being around people. But now we have podcast books, blogs, videos that we can lean on to create that environment.</p> <p>And I think 1 of the things that really stuck with me is that there was things that we're using right now that people laughed at. And then think we're possible. So when you have that dream, that aspiration, that goal, that invention, whatever it is, don't let people tell you that it's not possible. It might be hard.</p> <p>It might take a lot of time, but don't feel like it's not possible because I truly believe that even if you don't get to quote unquote, the goal, whatever that is just the pursuit of it, just the journey towards it is sometimes the gift in and of itself. So just continue to chase those dreams, chase the things that you want to have.</p> <p>And yeah. Make it a phenomenal day.</p> <p>Hello. Hello. This is Gresh again. And I hope you enjoyed that special episode of the I AM CEO podcast. Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder, how you can leverage these eight pillars and really level up there.</p> <p>So it helps you level up your business and organization. So hope you enjoyed this episode and definitely please check out the show notes and learn more about the pillar, learn more about the person that I guessed it on their episode. And of course, learn more, a little bit more about us as well, too. This is grass signing out.</p> <p>I hope you have a Thanksgiving for Your Website: Gratitude and Website SEO Best Practices https://blue16media.com/blog/2024/11/01/thanksgiving-for-your-website-gratitude-and-website-seo-best-practices/ urn:uuid:b505cfe4-a9c5-2297-1a98-249d9c65220b Fri, 01 Nov 2024 09:16:23 -0400 <p>Think of your website as a digital storefront, open 24/7 to showcase your products or services to the world. That’s just how powerful it can be thus deserving of some appreciation.  As you go through the Thanksgiving season, express gratitude for your websites by focusing on how website SEO best practices can elevate their success....</p> <p>The post <a href="https://blue16media.com/blog/2024/11/01/thanksgiving-for-your-website-gratitude-and-website-seo-best-practices/">Thanksgiving for Your Website: Gratitude and Website SEO Best Practices</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">Think of your website as a digital storefront, open 24/7 to showcase your products or services to the world. That’s just how powerful it can be thus deserving of some appreciation. </span></p> <p><span style="font-weight: 400;">As you go through the Thanksgiving season, express gratitude for your websites by focusing on how website SEO best practices can elevate their success. Key strategies are helpful to show the websites some love and watch them flourish in the search engine rankings.</span></p> <h2><span style="font-weight: 400;">The Importance of Website SEO Best Practices</span></h2> <p><span style="font-weight: 400;">To make a website stand out, it’s essential to implement website SEO best practices. They ensure your website is optimized for search engines like Google, making it easier for users to find you. </span></p> <p><span style="font-weight: 400;">But SEO goes beyond just about driving traffic; to driving the right traffic. People who land on your website should find it relevant, engaging, and user-friendly. This can only be achieved with a well-thought-out SEO strategy in place.</span></p> <p><span style="font-weight: 400;">Ensure that your content is relevant to your target audience and over time, your ranking will improve to give you more visibility to potential customers. </span></p> <p><span style="font-weight: 400;">Proper website SEO best practices also reduces bounce rates, keeps visitors on your page longer, and ultimately converts them into loyal clients.</span></p> <h2><span style="font-weight: 400;">3 valuable ways to show gratitude for your website</span></h2> <h3><span style="font-weight: 400;">Understand Your Website Through Analytics</span></h3> <p><span style="font-weight: 400;">Just as understanding your customers is crucial for business success, so is understanding your website visitors vital for SEO. Here&#8217;s where website analytics come in. Tools like Google Analytics provide a wealth of data about your website&#8217;s performance. </span></p> <p><span style="font-weight: 400;">You can see how many people visit your site, which pages they view, and for how long, which allows you to identify areas that are performing well and areas that need improvement.</span></p> <p><span style="font-weight: 400;">For example, analytics might reveal that a particular landing page has a high bounce rate (visitors leaving quickly). This could indicate an issue with the page&#8217;s content, design, or user experience. By analyzing the data, you can make informed decisions to optimize the page and improve its performance.</span></p> <h3><span style="font-weight: 400;">Seek User Feedback</span></h3> <p><span style="font-weight: 400;">Another valuable way to show gratitude for your website is by actively seeking user feedback. This can be done through surveys, contact forms, or even social media interactions. User feedback provides invaluable insights into how visitors perceive your website.</span></p> <p><span style="font-weight: 400;">Listening to user concerns and implementing suggested improvements is a way of telling them “thank you” for their time and feedback. A website that prioritizes user experience is an enjoyable place to visit and is likely to rank higher in search results. Search engines, after all, want to deliver the best user experience possible.</span></p> <h3><span style="font-weight: 400;">Continuous Improvement</span></h3> <p><span style="font-weight: 400;">SEO isn’t a one-time fix; it requires continuous improvement. Algorithms change, user behavior evolves, and the digital landscape is ever-shifting. This is why ongoing optimization is essential. </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Revisit your keywords</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Assess your competitors</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Update your content to remain relevant</span></li> </ul> <p><span style="font-weight: 400;">Ongoing website SEO best practices are a long-term strategy that adapt to changes in both the market and search engine algorithms.</span></p> <p><span style="font-weight: 400;">Your website is a valuable asset, and applying website SEO best practices ensures that it continues to thrive. Leverage tools like analytics, listen to user feedback, and embrace continuous improvement to show gratitude for your website’s success and ensure it remains competitive in the digital landscape.</span></p> <p>&nbsp;</p> <h2><span style="font-weight: 400;">How Blue16 Media Can Help</span></h2> <p><span style="font-weight: 400;">Blue16 Media is a digital marketing agency that specializes in helping businesses expand their online presence.</span></p> <p><span style="font-weight: 400;">Our services include website design and support, social media management, and cutting-edge search engine optimization (SEO) services to keep your organization or company ahead of the curve.</span></p> <p><span style="font-weight: 400;">For more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the </span><a href="https://blue16media.com/marketing/contact-us/"><span style="font-weight: 400;">contact form</span></a><span style="font-weight: 400;"> on our website.</span></p> <p>The post <a href="https://blue16media.com/blog/2024/11/01/thanksgiving-for-your-website-gratitude-and-website-seo-best-practices/">Thanksgiving for Your Website: Gratitude and Website SEO Best Practices</a> appeared first on <a href="https://blue16media.com"></a>.</p> Halloween Website Design: Adding a Spooktacular Touch to Your Online Presence https://blue16media.com/blog/2024/10/01/halloween-website-design-adding-a-spooktacular-touch-to-your-online-presence/ urn:uuid:650a4ad2-663a-7fdb-8422-b35380db8b3c Tue, 01 Oct 2024 09:16:33 -0400 <p>Trick-or-treating and costume contests are often the first things that come to mind during Halloween, a fantastic opportunity to add a magic touch to your Halloween website design. While this doesn&#8217;t mean turning your professional site into a haunted house, you can incorporate subtle yet engaging elements that celebrate the season and capture the attention...</p> <p>The post <a href="https://blue16media.com/blog/2024/10/01/halloween-website-design-adding-a-spooktacular-touch-to-your-online-presence/">Halloween Website Design: Adding a Spooktacular Touch to Your Online Presence</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">Trick-or-treating and costume contests are often the first things that come to mind during Halloween, a fantastic opportunity to add a magic touch to your Halloween</span> <span style="font-weight: 400;">website design. While this doesn&#8217;t mean turning your professional site into a haunted house, you can incorporate subtle yet engaging elements that celebrate the season and capture the attention of your visitors. </span></p> <h2><span style="font-weight: 400;">Why Consider a Halloween Website Design?</span></h2> <p><span style="font-weight: 400;">There are several compelling reasons to embrace a Halloween website design:</span></p> <ol> <li style="font-weight: 400;" aria-level="1"><b>Increased User Engagement:</b><span style="font-weight: 400;"> A touch of Halloween whimsy can make your website more visually interesting and capture user attention leading to visitors spending more time browsing your content and exploring your offerings.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Boost Brand Awareness:</b><span style="font-weight: 400;"> A festive website design sets you apart by showing your brand&#8217;s personality and willingness to have fun, potentially attracting new customers.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Improved Brand Recall:</b><span style="font-weight: 400;"> You’re more likely to be remembered by visitors and leave a lasting impression long after the season is over if you have a unique Halloween website design.</span></li> <li style="font-weight: 400;" aria-level="1"><b>SEO Benefits:</b><span style="font-weight: 400;"> Including relevant Halloween keywords in your website content and meta descriptions can improve your search engine ranking in October, a time when user interest in Halloween-related searches peaks.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Seasonal Relevance:</b><span style="font-weight: 400;">You demonstrate your brand&#8217;s awareness and engagement with current trends that help strengthen your connection with your audience to make your website more relevant and timely.</span></li> </ol> <h2><span style="font-weight: 400;">Striking the Perfect Balance: Spooky Yet Professional</span></h2> <p><span style="font-weight: 400;">The key to a successful Halloween website design lies in striking a balance between fun and professionalism. Here are some tips:</span></p> <p><span style="font-weight: 400;">Consider your target audience and brand image by opting for a more subtle approach with festive colors like orange and purple or spooky fonts for a playful touch. If your brand allows, you can go bolder with Halloween-themed graphics or even a temporary Halloween-inspired logo.</span></p> <p><span style="font-weight: 400;">Ensure your website remains easy to navigate and information is readily accessible and don&#8217;t let Halloween decorations compromise website functionality. Excessive animations or flashing elements that can be distracting or even disorienting for some users.</span></p> <p><span style="font-weight: 400;">A large portion of your website traffic will likely come from mobile devices thus it’s important to make sure your Halloween website design translates seamlessly to smaller screens.</span></p> <p><span style="font-weight: 400;">Keep your meta descriptions and title tags relevant to your core business offering, even with a seasonal twist to maintain SEO best practices.</span></p> <p><span style="font-weight: 400;">While a festive design can be a great seasonal boost, plan to return to your standard website design after the season ends.</span></p> <p><span style="font-weight: 400;">Incorporating a Halloween website design strategically so you capture the spirit of the season while strengthening your online presence. This approach can lead to increased user engagement, brand awareness, and even a boost in SEO during October. So, get creative, have fun, and let your website reflect the spooky spirit of Halloween!</span></p> <p>&nbsp;</p> <h2><span style="font-weight: 400;">How Blue16 Media Can Help</span></h2> <p><span style="font-weight: 400;">Ready to take your website to the next level with a captivating Halloween design? </span></p> <p><span style="font-weight: 400;">Blue16 Media, a digital marketing agency specializing in website design and SEO, can help you create a spooktacular website that drives results.</span></p> <p><span style="font-weight: 400;">F</span><span style="font-weight: 400;">or more information or inquiries, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the </span><a href="https://blue16media.com/marketing/contact-us/"><span style="font-weight: 400;">contact form</span></a><span style="font-weight: 400;"> on our website.</span></p> <p>The post <a href="https://blue16media.com/blog/2024/10/01/halloween-website-design-adding-a-spooktacular-touch-to-your-online-presence/">Halloween Website Design: Adding a Spooktacular Touch to Your Online Presence</a> appeared first on <a href="https://blue16media.com"></a>.</p> Tips for SEO Optimization: Strategies for Improved Website Visibility in Fall https://blue16media.com/blog/2024/09/01/tips-for-seo-optimization-strategies-for-improved-website-visibility-in-fall/ urn:uuid:d224263c-f840-d163-103b-e50c4ae0db7b Sun, 01 Sep 2024 09:16:32 -0400 <p>Fall is a prime time to revamp your search engine optimization (SEO) strategy and watch your website visibility flourish. SEO is the art and science of making your website more appealing to search engines like Google. The higher your website ranks in search results for relevant keywords, the more organic traffic you&#8217;ll attract, potentially leading...</p> <p>The post <a href="https://blue16media.com/blog/2024/09/01/tips-for-seo-optimization-strategies-for-improved-website-visibility-in-fall/">Tips for SEO Optimization: Strategies for Improved Website Visibility in Fall</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">Fall is a prime time to revamp your search engine optimization (SEO) strategy and watch your website visibility flourish. SEO is the art and science of making your website more appealing to search engines like Google. The higher your website ranks in search results for relevant keywords, the more organic traffic you&#8217;ll attract, potentially leading to more leads and sales. So, how can you leverage the power of SEO this fall and propel your website to the top of search engine rankings? Here are some great tips for SEO optimization to consider:</span></p> <h2><span style="font-weight: 400;">Content is King (and Queen): Craft Compelling Content</span></h2> <p><span style="font-weight: 400;">High-quality, informative content is the cornerstone of any successful SEO strategy. Fall is a great time to create fresh, seasonally relevant content that resonates with your target audience. Think about topics that people might be searching for during this time of year. Are there fall-themed products or services you offer? Can you provide tips and advice related to your industry that aligns with the autumn season?</span></p> <h2><span style="font-weight: 400;">Do Keyword Research</span></h2> <p><span style="font-weight: 400;">Before diving headfirst into content creation, invest some time in keyword research. Identify relevant keywords and search terms that your target audience is likely to use when searching for information related to your business. Tools like Google Keyword Planner can be a valuable resource for this process. By incorporating these keywords strategically throughout your content, you&#8217;ll increase your website&#8217;s chances of ranking higher in search results for those specific terms.  </span></p> <h2><span style="font-weight: 400;">Optimize for User Experience</span></h2> <p><span style="font-weight: 400;">A website that is difficult to navigate or slow to load will quickly deter visitors and send them scurrying back to the search results page. This fall, prioritize optimizing your website for a seamless user experience. Here are some key areas to focus on:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Mobile-Friendliness:</b><span style="font-weight: 400;"> Ensure your website looks and functions flawlessly on all devices, especially smartphones and tablets.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Website Speed:</b><span style="font-weight: 400;"> A fast-loading website is crucial for keeping visitors engaged. Use tools like Google PageSpeed Insights to identify areas for improvement.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Clear Navigation:</b><span style="font-weight: 400;"> Make it easy for users to find what they&#8217;re looking for by implementing a clear and intuitive navigation structure.</span></li> </ul> <h2><span style="font-weight: 400;">Build Trust and AuthorityThrough Backlinks</span></h2> <p><span style="font-weight: 400;">Building backlinks is one of the best tips for SEO optimization to consider this fall. Backlinks are essentially links from other websites that point back to your site. Search engines view backlinks as a sign of trust and authority, which can significantly improve your website&#8217;s ranking. Actively seek opportunities to build high-quality backlinks and you can achieve this by guest blogging on relevant industry websites, participating in online communities, or creating link-worthy content that others will naturally want to share.</span></p> <h2><span style="font-weight: 400;">Embrace Change and Innovation</span></h2> <p><span style="font-weight: 400;">Search engine algorithms are constantly updated, so it&#8217;s crucial to stay informed about the latest trends and best practices. Dedicate some time each fall to researching and implementing new SEO strategies. This proactive approach will ensure your website remains competitive and continues to rank highly in search results.</span></p> <p>&nbsp;</p> <h3><span style="font-weight: 400;">Fall into SEO Success with Blue16 Media</span></h3> <p><span style="font-weight: 400;">Here at Blue16 Media we have our team of SEO experts who can help you develop and implement a comprehensive strategy that will propel your website to the top of search engine rankings. We offer a range of services, from in-depth keyword research and content creation to technical SEO audits and backlink building.</span></p> <p><span style="font-weight: 400;">Contact us today and let&#8217;s discuss a few simple yet effective tips for SEO optimization and how we can help your website experience a fall harvest of SEO success. Reach out to us by phone at (703) 555-0160, visit our website at blue16media.com, or stop by our office located at 2800 Eisenhower Ave, #220, Alexandria, VA 22314.</span></p> <p>The post <a href="https://blue16media.com/blog/2024/09/01/tips-for-seo-optimization-strategies-for-improved-website-visibility-in-fall/">Tips for SEO Optimization: Strategies for Improved Website Visibility in Fall</a> appeared first on <a href="https://blue16media.com"></a>.</p> Back-to-School Essentials: Website Design and SEO Tips for Success https://blue16media.com/blog/2024/08/01/back-to-school-essentials-website-design-and-seo-tips-for-success/ urn:uuid:900bac6d-0b4e-1f0a-d722-7cb0791a886b Thu, 01 Aug 2024 09:16:50 -0400 <p>The back-to-school season isn&#8217;t just for students and teachers. Businesses of all kinds can capitalize on this busy time by ensuring their website is optimized for the influx of online traffic. Whether you&#8217;re a retailer offering school supplies or a service provider catering to busy parents, a well-designed and SEO-friendly website is crucial for attracting...</p> <p>The post <a href="https://blue16media.com/blog/2024/08/01/back-to-school-essentials-website-design-and-seo-tips-for-success/">Back-to-School Essentials: Website Design and SEO Tips for Success</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">The back-to-school season isn&#8217;t just for students and teachers. Businesses of all kinds can capitalize on this busy time by ensuring their website is optimized for the influx of online traffic. Whether you&#8217;re a retailer offering school supplies or a service provider catering to busy parents, a well-designed and SEO-friendly website is crucial for attracting new customers during this peak season. This blog post explores some website design and SEO tips to help your website thrive during the back-to-school rush.</span></p> <h2><span style="font-weight: 400;">Captivate with Design: Create a Frictionless User Experience</span></h2> <ul> <li style="font-weight: 400;" aria-level="1"><b>Fresh and Functional:</b><span style="font-weight: 400;"> First impressions matter in the digital world. A website with a clean, modern design and intuitive navigation is essential. Make sure your website is mobile-responsive, meaning it adapts seamlessly to desktops, tablets, and smartphones. Convenience is key for busy parents and students on the go.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Visual Storytelling:</b><span style="font-weight: 400;"> High-quality visuals can significantly enhance your website&#8217;s appeal. Use engaging images and videos that showcase your products, services, or the overall vibe of your brand. Think product photos, explainer videos, or customer testimonials—visuals that connect with your audience and tell a story.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Clear Information Hierarchy:</b><span style="font-weight: 400;"> Organize your website&#8217;s content in a logical and user-friendly way. Prioritize the information visitors need most, such as product descriptions, service details, or contact information. Use clear headlines, easy-to-read fonts, and ample white space to guide visitors through your website with ease.</span></li> </ul> <h2><span style="font-weight: 400;">SEO Strategies to Get you Found During Back-to-School Searches</span></h2> <ul> <li style="font-weight: 400;" aria-level="1"><b>Targeted Keywords:</b><span style="font-weight: 400;"> Identify keywords that your target audience is likely to use during back-to-school searches. This might include &#8220;[your product category] for back-to-school&#8221; or &#8220;[your service] for busy parents.&#8221; Integrate these keywords naturally throughout your website content, but avoid keyword stuffing, which can hurt your SEO ranking.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Local SEO Optimization (if applicable):</b><span style="font-weight: 400;"> If you have a brick-and-mortar location, optimize your website for local search. Claim your Google My Business listing and ensure your address, phone number, and website URL are accurate and consistent across all online platforms. Local SEO helps potential customers searching for businesses in your area discover your website.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Engaging Content is King:</b><span style="font-weight: 400;"> Create fresh, valuable content that caters to the back-to-school season. Blog posts about back-to-school tips, product guides, or special promotions can attract visitors and establish your website as a trusted resource.</span></li> </ul> <h2><span style="font-weight: 400;">Maintaining Momentum: Keep Your Website Updated and Secure</span></h2> <ul> <li style="font-weight: 400;" aria-level="1"><b>Regular Updates:</b><span style="font-weight: 400;"> Keep your website&#8217;s content fresh and up-to-date. This includes updating product listings, adding new blog posts, and highlighting seasonal promotions. A regularly updated website shows visitors that you&#8217;re active and engaged.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Security Measures:</b><span style="font-weight: 400;"> In today&#8217;s digital landscape, website security is paramount. Implement strong security measures to protect your website and your visitors&#8217; data. This includes using a secure socket layer (SSL) certificate and keeping your website&#8217;s software up-to-date.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Performance Monitoring:</b><span style="font-weight: 400;"> Track your website&#8217;s performance using analytics tools. These tools provide valuable insights into how visitors interact with your website, which pages are most popular, and where visitors are coming from. Utilize this data to refine your website and content strategy for better results.</span></li> </ul> <p><span style="font-weight: 400;">By following these website design and SEO tips, your website can become a powerful tool for attracting new customers during the back-to-school season.</span></p> <p>&nbsp;</p> <h2><span style="font-weight: 400;">How Blue16 Media Can Help</span></h2> <p><span style="font-weight: 400;">If you need help creating a captivating website or implementing winning SEO strategies, Blue16 Media can help. Our team of experts specializes in designing user-friendly websites and developing data-driven SEO campaigns to boost your online presence.</span></p> <p><span style="font-weight: 400;">To discuss how we can help your website thrive throughout the back-to-school season and beyond, contact us today at 2800 Eisenhower Ave, #220, Alexandria, VA 22314, or by filling out the </span><a href="https://blue16media.com/marketing/contact-us/"><span style="font-weight: 400;">contact form</span></a><span style="font-weight: 400;"> on our website.</span></p> <p>The post <a href="https://blue16media.com/blog/2024/08/01/back-to-school-essentials-website-design-and-seo-tips-for-success/">Back-to-School Essentials: Website Design and SEO Tips for Success</a> appeared first on <a href="https://blue16media.com"></a>.</p> Independence Day for Your Website: Achieving Freedom from Common SEO Challenges https://blue16media.com/blog/2024/07/01/independence-day-for-your-website-achieving-freedom-from-common-seo-challenges/ urn:uuid:77c88bd9-4986-ed7d-ed82-f6aeb0947318 Mon, 01 Jul 2024 09:16:08 -0400 <p>Does your website feel trapped in a cycle of SEO challenges? You pour your heart and soul into content, but that coveted first-page ranking on Google remains elusive. It&#8217;s time to declare independence from these challenges and achieve true SEO freedom! Just like the spirit of Independence Day, achieving SEO freedom is about taking control...</p> <p>The post <a href="https://blue16media.com/blog/2024/07/01/independence-day-for-your-website-achieving-freedom-from-common-seo-challenges/">Independence Day for Your Website: Achieving Freedom from Common SEO Challenges</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">Does your website feel trapped in a cycle of SEO challenges? You pour your heart and soul into content, but that coveted first-page ranking on Google remains elusive. It&#8217;s time to declare independence from these challenges and achieve true SEO freedom!</span></p> <p><span style="font-weight: 400;">Just like the spirit of Independence Day, achieving SEO freedom is about taking control and charting your own course. </span></p> <p><span style="font-weight: 400;">Here&#8217;s how to break free from the most common SEO roadblocks and watch your website rise to the top of the search results:</span></p> <h2><span style="font-weight: 400;">Conquering Content Challenges</span></h2> <p><span style="font-weight: 400;">One of the biggest SEO battles is creating content that Google loves and users devour. Here&#8217;s how to win this war:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Know Your Audience:</b><span style="font-weight: 400;"> Don&#8217;t fight a blind fight. Research your target audience and understand what kind of content they crave. What are their questions and pain points? Craft content that addresses them directly.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Quality over Quantity:</b><span style="font-weight: 400;"> Focus on creating in-depth, informative pieces that provide real value. Thin, repetitive content will only hold you back.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Optimize for Search Intent:</b><span style="font-weight: 400;"> Don&#8217;t just stuff keywords into your content. Understand the “why” behind user searches and tailor your content to answer their specific intent.</span></li> </ul> <h2><span style="font-weight: 400;">Breaking Free from Technical Issues</span></h2> <p><span style="font-weight: 400;">Technical SEO problems can be like hidden landmines, derailing your website&#8217;s ranking potential. Here&#8217;s how to disarm them:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Mobile Friendliness is Mandatory: </b><span style="font-weight: 400;">In today&#8217;s mobile-first world, a website that&#8217;s not optimized for smartphones and tablets is doomed. Ensure your website offers a seamless user experience across all devices.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Speed Up Your Site:</b><span style="font-weight: 400;"> Website speed is a crucial ranking factor. Slow loading times frustrate users and send them bouncing. Invest in website optimization tools to ensure a fast and smooth browsing experience.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Embrace Clean Code:</b><span style="font-weight: 400;"> Behind the scenes, clean code structure is essential for search engines to effectively crawl and index your website. Regularly check for and address any technical SEO issues.</span></li> </ul> <h2><span style="font-weight: 400;">Building Backlinks: The Bridges to Success</span></h2> <p><span style="font-weight: 400;">Backlinks are like votes of confidence for your website. The more high-quality backlinks you have, the more Google perceives your authority and relevance. Here&#8217;s how to build strong bridges:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Create Link-Worthy Content:</b><span style="font-weight: 400;"> People naturally want to link to valuable and informative content. Focus on crafting resources that are so good that others can&#8217;t help but share them.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Guest Blogging:</b><span style="font-weight: 400;"> Become a guest contributor on high-authority websites in your niche. This allows you to showcase your expertise and earn valuable backlinks in the process.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Build Relationships:</b><span style="font-weight: 400;"> Networking with other industry players can lead to natural link-building opportunities. Engage in online communities, participate in forums, and build genuine connections.</span></li> </ul> <h2><span style="font-weight: 400;">Maintaining SEO Freedom: A Continuous Journey</span></h2> <p><span style="font-weight: 400;">SEO is not a one-time fix. It&#8217;s an ongoing process that requires constant vigilance and adaptation. Here are some tips for staying ahead of the curve:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Stay Updated on Algorithm Changes: </b><span style="font-weight: 400;">Search engine algorithms are constantly evolving. Keep yourself informed about the latest SEO trends and best practices.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Monitor Your Performance:</b><span style="font-weight: 400;"> Track your website&#8217;s traffic, ranking, and user engagement through analytics tools. This data will help you identify areas for improvement.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Embrace Continuous Content Creation:</b><span style="font-weight: 400;"> Don&#8217;t let your content stagnate. Regularly publish fresh, relevant content to keep your website active and engaging.</span></li> </ul> <h2><span style="font-weight: 400;">Celebrate SEO Freedom with Blue16 Media</span></h2> <p><span style="font-weight: 400;">Don&#8217;t let SEO challenges hold your website back from achieving its full potential. At Blue16 Media, we&#8217;re a team of SEO specialists dedicated to helping businesses break free from ranking roadblocks.</span></p> <p><span style="font-weight: 400;">We offer a comprehensive range of SEO services, from keyword research and content creation to technical SEO audits and backlink building strategies. Our goal is to empower your website to reach the top of the search results and achieve true SEO freedom.</span></p> <p><span style="font-weight: 400;">Contact us today, and let&#8217;s celebrate your website&#8217;s independence! </span><span style="font-weight: 400;">For more information or inquiries, fill out the </span><a href="https://blue16media.com/marketing/contact-us/"><span style="font-weight: 400;">contact form</span></a><span style="font-weight: 400;"> on our website or visit us at 2800 Eisenhower Ave, #220, Alexandria, VA 22314.</span></p> <p>The post <a href="https://blue16media.com/blog/2024/07/01/independence-day-for-your-website-achieving-freedom-from-common-seo-challenges/">Independence Day for Your Website: Achieving Freedom from Common SEO Challenges</a> appeared first on <a href="https://blue16media.com"></a>.</p> Summer-Ready Websites: Optimization Tips for Increased Traffic https://blue16media.com/blog/2024/06/01/summer-ready-websites-optimization-tips-for-increased-traffic/ urn:uuid:8bd6c86a-6067-f473-4e15-69a24fcd89ed Sat, 01 Jun 2024 09:16:57 -0400 <p>Summer brings a shift in consumer behavior with people searching online for ways to spend their free time, plan vacations, and enjoy the warm weather. Is your website ready to capitalize on this seasonal surge in traffic? Don&#8217;t miss out on this golden opportunity to attract new customers and boost your bottom line! In this...</p> <p>The post <a href="https://blue16media.com/blog/2024/06/01/summer-ready-websites-optimization-tips-for-increased-traffic/">Summer-Ready Websites: Optimization Tips for Increased Traffic</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">Summer brings a shift in consumer behavior with people searching online for ways to spend their free time, plan vacations, and enjoy the warm weather. Is your website ready to capitalize on this seasonal surge in traffic? Don&#8217;t miss out on this golden opportunity to attract new customers and boost your bottom line! In this post, we&#8217;ll explore the topic, “Summer-Ready Websites: Optimization Tips for Increased Traffic,” to ensure your online presence is summer-ready and attracts more visitors. By implementing these strategies, you can position your website for success and capture a slice of the summer spending pie.</span></p> <h2><span style="font-weight: 400;">SEO Techniques for a Summer Boost</span></h2> <p><span style="font-weight: 400;">Search engine optimization (SEO) is the foundation for attracting organic traffic to your website. By optimizing your website for relevant summer-related keywords, you increase your chances of appearing on the first page of search results when people are actively looking for what you offer. </span></p> <p><span style="font-weight: 400;">Here&#8217;s how to leverage SEO for a summer traffic boost:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Identify Seasonal Keywords:</b><span style="font-weight: 400;"> Research keywords related to your industry and summer activities. For example, a travel agency might target keywords like &#8220;summer vacation destinations&#8221; or &#8220;beach getaways.&#8221; But don&#8217;t stop there! Look for long-tail keywords that are more specific and have lower competition. This could include &#8220;family-friendly summer vacation spots on the East Coast&#8221; or &#8220;affordable summer getaways for couples.&#8221;</span></li> <li style="font-weight: 400;" aria-level="1"><b>Optimize Content and Meta Descriptions:</b><span style="font-weight: 400;"> Update your website content and meta descriptions to naturally incorporate these summer keywords. Don&#8217;t just stuff keywords in; focus on creating informative and engaging content that speaks directly to your target audience&#8217;s summer interests.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Local SEO for Summer Events:</b><span style="font-weight: 400;"> If your business caters to local customers, leverage location-based keywords and optimize your Google My Business listing. This is especially important for promoting summer events or seasonal services. Let&#8217;s say you own a restaurant with a charming patio. Target keywords like &#8220;best outdoor dining near me&#8221; or &#8220;patio brunch restaurants [your city]&#8221; and update your Google My Business listing with enticing photos and descriptions of your summer menu.</span></li> </ul> <h2><span style="font-weight: 400;">Mobile Friendliness: A Must-Have for Summer Browsing</span></h2> <p><span style="font-weight: 400;">Summer often means more on-the-go browsing. People are likely to be searching for summer activities and products on their smartphones or tablets. Imagine someone relaxing on the beach, phone in hand, looking for restaurants with outdoor seating. If your website isn&#8217;t mobile-friendly, they&#8217;ll simply move on to your competitor. Here&#8217;s how to ensure your website is mobile-friendly:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Responsive Design:</b><span style="font-weight: 400;"> Make sure your website automatically adjusts its layout for optimal viewing on any device. A responsive design provides a seamless user experience for all visitors, regardless of their device.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Fast Loading Speeds:</b><span style="font-weight: 400;"> Nobody likes a slow website, especially on mobile data. Optimize your website for speed by compressing images, minimizing HTTP requests, and utilizing a reliable web hosting service. A slow website frustrates users and hurts your SEO ranking.</span></li> </ul> <h2><span style="font-weight: 400;">Content Strategies to Capture Summer Interest</span></h2> <p><span style="font-weight: 400;">Summer is a prime time to engage your audience with fresh, seasonal content. Here are some content strategies to capture summer interest and keep visitors coming back for more:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Summer-Themed Blog Posts:</b><span style="font-weight: 400;"> Create blog posts that cater to summer interests. This could include travel guides, recipes for outdoor entertaining, or DIY summer craft projects. Think beyond the obvious. For a clothing store, you could create a blog post on &#8220;Top 10 Summer Outfit Ideas for Every Occasion.&#8221;</span></li> <li style="font-weight: 400;" aria-level="1"><b>Summer Promotions and Offers:</b><span style="font-weight: 400;"> Highlight summer sales, limited-time promotions, or special deals relevant to the season. Offer discounts on products perfect for summer fun or create special summer bundles.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Visual Appeal:</b><span style="font-weight: 400;"> Use high-quality images and videos that evoke summer vibes and capture attention. Showcase summer activities people can enjoy with your products or services.</span></li> </ul> <p><span style="font-weight: 400;">By implementing these strategies discussed in this blog post, “Summer-Ready Websites: Optimization Tips for Increased Traffic,” you&#8217;ll be well-positioned to attract more traffic, generate leads, and boost your online presence throughout the summer season. Don&#8217;t wait! Take action today and watch your website blossom with summer success!</span></p> <h2><b>Make Your Website Shine This Summer</b></h2> <p><span style="font-weight: 400;">Don&#8217;t miss out on the summer traffic surge! If you need help optimizing your website for increased summer traffic, Blue16 Media can help.</span></p> <p><span style="font-weight: 400;">We are a digital marketing agency specializing in SEO, website design, and social media management. We can help you create a summer-ready website that attracts more visitors and converts them into customers.</span></p> <p><a href="https://blue16media.com/marketing/contact-us/"><span style="font-weight: 400;">Contact us</span></a><span style="font-weight: 400;"> today and let&#8217;s discuss how we can help your business thrive this summer!</span></p> <p>The post <a href="https://blue16media.com/blog/2024/06/01/summer-ready-websites-optimization-tips-for-increased-traffic/">Summer-Ready Websites: Optimization Tips for Increased Traffic</a> appeared first on <a href="https://blue16media.com"></a>.</p> May Flowers: Growing Your Online Presence with SEO https://blue16media.com/blog/2024/05/01/may-flowers-growing-your-online-presence-with-seo/ urn:uuid:532ae779-49af-4a45-3190-87f0dd3ff46d Wed, 01 May 2024 09:16:13 -0400 <p>Spring comes the vibrance of May flowers blooming across gardens and meadows. Just like these beautiful blossoms, your online presence can flourish with the right care and attention. A strong online presence is essential for any business or individual looking to be seen and heard. But just as May flowers need sunlight, water, and fertile...</p> <p>The post <a href="https://blue16media.com/blog/2024/05/01/may-flowers-growing-your-online-presence-with-seo/">May Flowers: Growing Your Online Presence with SEO</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">Spring comes the vibrance of May flowers blooming across gardens and meadows. Just like these beautiful blossoms, your online presence can flourish with the right care and attention. A strong online presence is essential for any business or individual looking to be seen and heard.</span></p> <p><span style="font-weight: 400;">But just as May flowers need sunlight, water, and fertile soil to thrive, your online presence requires specific strategies to blossom and attract visitors. Here&#8217;s where search engine optimization (SEO) comes in. SEO is the art and science of improving your website&#8217;s ranking in search engine results pages (SERPs) for relevant keywords. The higher your website ranks, the more likely people are to find you organically, which translates to increased traffic and potential customers.</span></p> <h2><span style="font-weight: 400;">Planting the Seeds: Keyword Research is Key</span></h2> <p><span style="font-weight: 400;">The first step in cultivating a vibrant online presence is understanding your target audience and the keywords they use to search for information related to your niche. Keyword research is like planting the seeds for your SEO strategy. By identifying relevant keywords with high search volume and low competition, you can tailor your website&#8217;s content to attract the right visitors. Think of it as choosing the perfect flowers to plant in your garden—ones that will flourish and attract the desired pollinators (customers) seeking their beauty (your offerings).</span></p> <p><span style="font-weight: 400;">There are many free and paid keyword research tools available online. Utilize these tools to discover high-performing keywords that naturally integrate with your brand message. Once you have a solid list of keywords, strategically weave them throughout your website content, including blog posts, product descriptions, and meta descriptions. Remember, keyword stuffing is a big no-no! Aim for a natural integration that enhances the user experience while signaling relevance to search engines.</span></p> <h2><span style="font-weight: 400;">Nurturing Growth: Content is King (and Queen)</span></h2> <p><span style="font-weight: 400;">High-quality content is the sunshine and water your online presence needs to flourish. Informative, engaging, and well-written content positions you as a thought leader in your field and keeps visitors coming back for more. Think of your content as the vibrant petals of your May flowers, attracting and delighting your audience.</span></p> <p><span style="font-weight: 400;">Here are some tips for creating compelling content:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Focus on Solving Your Audience&#8217;s Problems: </b><span style="font-weight: 400;">Address the pain points and needs of your target audience.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Provide Valuable Insights:</b><span style="font-weight: 400;"> Offer unique perspectives and fresh information within your niche.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Maintain Consistency:</b><span style="font-weight: 400;"> Regularly publish new content to keep your audience engaged and search engines interested.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Optimize for Readability:</b><span style="font-weight: 400;"> Use clear language, break up long text blocks with visuals, and format your content for easy scanning.</span></li> </ul> <p><span style="font-weight: 400;">By consistently creating valuable content that incorporates relevant keywords, you establish yourself as a reliable source of information and build trust with your audience. This, in turn, sends positive signals to search engines, boosting your website&#8217;s ranking and online visibility.</span></p> <h2><span style="font-weight: 400;">Tending the Garden: Technical SEO Matters</span></h2> <p><span style="font-weight: 400;">While content is crucial, don&#8217;t neglect the technical aspects of your website. Just like a healthy soil base is essential for thriving May flowers, a well-structured website foundation is necessary for optimal SEO performance. Here are some technical SEO aspects to consider:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Website Speed:</b><span style="font-weight: 400;"> Ensure your website loads quickly to provide a positive user experience.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Mobile-Friendliness:</b><span style="font-weight: 400;"> In today&#8217;s mobile-first world, your website must be optimized for viewing on all devices.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Site Architecture:</b><span style="font-weight: 400;"> Organize your website content logically with clear navigation to make it easy for users and search engines to find relevant information.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Image Optimization:</b><span style="font-weight: 400;"> Use descriptive alt text for images to improve accessibility and search engine understanding.</span></li> </ul> <p><span style="font-weight: 400;">By addressing these technical SEO factors, you create a user-friendly and search engine-friendly website that lays the groundwork for sustainable online growth.</span></p> <h2><span style="font-weight: 400;">Reap the Rewards</span></h2> <p><span style="font-weight: 400;">May flowers transform a barren landscape into a vibrant display of color, so does SEO transform your online presence by attracting new visitors, increasing brand awareness, and ultimately driving conversions. By following these strategies—keyword research, content creation, and technical SEO optimization—you can cultivate a thriving online garden and achieve long-term success in the ever-evolving digital landscape. Remember, SEO is a marathon, not a sprint. Be patient, consistent, and data-driven in your approach, and watch your online presence blossom like the beautiful May flowers that herald the arrival of spring.</span></p> <h2><span style="font-weight: 400;">How Blue16 Media Can Help</span></h2> <p><span style="font-weight: 400;">Has your website become a digital ghost town, barely receiving a trickle of visitors? Unlike May flowers, your online presence needs a little help to flourish.</span></p> <p><span style="font-weight: 400;">This is where Blue16 Media comes in. We&#8217;re a digital marketing agency passionate about helping businesses bloom online. Just like we tend to the technical aspects of SEO, we can handle website design, social media management, and strategic content creation to make your online presence blossom.</span></p> <p><span style="font-weight: 400;">Don&#8217;t let your online presence wilt! Let Blue16 Media be the sunshine and water your website craves. </span><a href="https://blue16media.com/marketing/contact-us/"><span style="font-weight: 400;">Contact us</span></a><span style="font-weight: 400;"> today or visit our office at 2800 Eisenhower Ave., #220, Alexandria, VA 22314 for a free consultation and watch your online garden come alive!</span></p> <p>The post <a href="https://blue16media.com/blog/2024/05/01/may-flowers-growing-your-online-presence-with-seo/">May Flowers: Growing Your Online Presence with SEO</a> appeared first on <a href="https://blue16media.com"></a>.</p> SEO Mistakes to Avoid: How to Protect Your Website’s Online Presence https://blue16media.com/blog/2024/04/16/seo-mistakes-to-avoid-how-to-protect-your-websites-online-presence/ urn:uuid:b3fc2d7c-af47-d587-0836-b35c2d84d656 Tue, 16 Apr 2024 09:16:51 -0400 <p>Is your website inadvertently playing a prank on its users and search engines? Even seemingly small missteps can damage your website&#8217;s online visibility and credibility. For anyone who wants their website to be taken seriously and wants to rank highly on Google, there are some common design and SEO mistakes to avoid. Common Design Mistakes...</p> <p>The post <a href="https://blue16media.com/blog/2024/04/16/seo-mistakes-to-avoid-how-to-protect-your-websites-online-presence/">SEO Mistakes to Avoid: How to Protect Your Website&#8217;s Online Presence</a> appeared first on <a href="https://blue16media.com"></a>.</p> <p><span style="font-weight: 400;">Is your website inadvertently playing a prank on its users and search engines? Even seemingly small missteps can damage your website&#8217;s online visibility and credibility. For anyone who wants their website to be taken seriously and wants to rank highly on Google, there are some common design and SEO mistakes to avoid.</span></p> <h2><span style="font-weight: 400;">Common Design Mistakes to Avoid</span></h2> <p><span style="font-weight: 400;">Let&#8217;s start by addressing design flaws that can send the wrong signals or hinder the user experience:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Slow Loading Time:</b><span style="font-weight: 400;"> Nobody wants to wait for a sluggish website. Optimize image sizes, use a fast web host, and minimize complex coding to give your visitors a smooth experience.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Confusing Navigation:</b><span style="font-weight: 400;"> Ensure your menus and site structure are clear and intuitive. Visitors should be able to find what they need quickly without getting lost in the process.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Mobile Unresponsiveness:</b><span style="font-weight: 400;"> With mobile searches dominating internet use, your website </span><i><span style="font-weight: 400;">must</span></i><span style="font-weight: 400;"> adapt to different screens. Use responsive design to present an optimal experience across all devices.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Inconsistent Branding:</b><span style="font-weight: 400;"> Maintain a consistent color palette, logo, and voice throughout your site to build a strong brand identity for your website.</span></li> </ul> <h2><span style="font-weight: 400;">SEO Mistakes to Avoid</span></h2> <p><span style="font-weight: 400;">Beyond visual design, there are technical SEO pitfalls to navigate carefully:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Missing or Poor Keyword Usage:</b><span style="font-weight: 400;"> Conduct keyword research and strategically incorporate relevant keywords into your headings, body copy, and image descriptions. Remember, don&#8217;t stuff keywords unnaturally.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Neglecting Title Tags and Meta Descriptions:</b><span style="font-weight: 400;"> These are the snippets seen in search results. Craft compelling title tags and meta descriptions that entice clicks and accurately summarize your content.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Low-Quality Content:</b><span style="font-weight: 400;"> Offer genuine value and depth in your blog posts and pages. Thin content and keyword stuffing are penalized by search engines.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Broken Links and 404 Errors:</b><span style="font-weight: 400;"> Regularly check for and fix broken links, as they degrade the user experience and can harm your rankings.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Ignoring Image Optimization:</b><span style="font-weight: 400;"> Always name your image files descriptively and use alt text to tell search engines what your images are about.</span></li> </ul> <h2><span style="font-weight: 400;">Foolproof Your Website: Best Practices</span></h2> <p><span style="font-weight: 400;">To ensure you&#8217;re on a search-engine-friendly path, implement these positive practices:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Focus on a Great User Experience (UX):</b><span style="font-weight: 400;"> Put yourself in the shoes of your visitors. Is your site easy to navigate? Are pages well organized and free of clutter? Is the content valuable and engaging? Prioritizing UX has a direct impact on SEO: satisfied, engaged users spend longer on your site, reducing bounce rates and signaling relevance to search engines.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Build High-Quality Backlinks:</b><span style="font-weight: 400;"> Backlinks are like votes of confidence from other websites. Aim to earn backlinks from reputable sites within your niche. Quality far outweighs quantity here. This can be done through guest blogging, creating shareable resources, or offering valuable insights that others may want to reference.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Track Your Progress:</b><span style="font-weight: 400;"> Tools like Google Analytics and Search Console are your best friends. Monitor your website&#8217;s traffic, identify top-performing pages, see where your visitors are coming from, and uncover any technical SEO issues. This data is invaluable for guiding your content strategy and making informed optimizations.</span></li> </ul> <p><span style="font-weight: 400;">So, those are a few common design and SEO mistakes to avoid and the best ways to foolproof your website. By doing so, you&#8217;ll set your website up for long-term online success. Remember, SEO is an ongoing journey.</span></p> <p><span style="font-weight: 400;">Stay updated on best practices and user preferences to keep your website shining brightly in search results while providing a fantastic experience for your audience.</span></p> <p>&nbsp;</p> <h2><span style="font-weight: 400;">How Blue16 Media Can Help</span></h2> <p><span style="font-weight: 400;">Ready to see your website climb the search engine rankings? Let Blue16 Media transform your online presence with our tailored SEO and design solutions. </span><a href="https://blue16media.com/marketing/contact-us/"><span style="font-weight: 400;">Get in touch</span></a><span style="font-weight: 400;"> for a consultation. </span></p> <p>The post <a href="https://blue16media.com/blog/2024/04/16/seo-mistakes-to-avoid-how-to-protect-your-websites-online-presence/">SEO Mistakes to Avoid: How to Protect Your Website&#8217;s Online Presence</a> appeared first on <a href="https://blue16media.com"></a>.</p> Chat#111 – The Power of Putting Customers First [SPONSORED POST] https://ceochat.co/sponsored-post/chat111-the-power-of-putting-customers-first-sponsored-post/ CEO Chat urn:uuid:2950dcc7-3c41-c32a-a616-9324f01ec118 Mon, 20 Nov 2023 17:32:38 -0500 <p>Gresham W. Harkless Jr. sits down with Jasmine Price of M &#038; D Cleaning Services at Intelligent Office in Alexandria Virginia. M&#038;D Cleaning Service Provides top-notch commercial and janitorial services to businesses of all sizes. They specialize in creating pristine and hygienic environments that enhance productivity and leave a lasting impression. Jasmine Price, born and &#8230;</p> <p>The post <a rel="nofollow" href="https://ceochat.co/sponsored-post/chat111-the-power-of-putting-customers-first-sponsored-post/">Chat#111 – The Power of Putting Customers First [SPONSORED POST]</a> appeared first on <a rel="nofollow" href="https://ceochat.co">CEO Chat</a>.</p> <p>Gresham W. Harkless Jr. sits down with Jasmine Price of M & D Cleaning Services at Intelligent Office in Alexandria Virginia.</p> <p>M&D Cleaning Service Provides top-notch commercial and janitorial services to businesses of all sizes. They specialize in creating pristine and hygienic environments that enhance productivity and leave a lasting impression.</p> <p>Jasmine Price, born and raised in Northern Virginia, is the founder of a family-owned business established in 2014. The company was built upon a simple idea – the desire to assist people with cleaning and organization. Jasmine's passion for cleaning has flourished over the five years the business has been operating.</p> <p>Throughout this time, Jasmine and her dedicated team have had the pleasure of working with and getting to know the most amazing customers in the DMV. The mission plan for Jasmine's business is centered around providing exceptional customer service. While acknowledging that they may not be perfect and could miss a few things, the commitment is to approach each space with the best customer service and a willingness to do whatever is necessary to get the job done.</p> <p>Timestamps</p> <p>Intelligent Office of Alexandria offers 23 private offices and three meeting rooms, two of which can be configured in many ways to meet your meeting or training needs.</p> <p>Relevant Links:</p> <ul> <li>Intelligent Office of Alexandria – https://www.intelligentoffice.com/virginia/alexandria</li> <li>M&D Cleaning Services &#8211; https://manddcleaningservice.com/</li> <li>DMV Resources &#8211; https://dmvceo.com/resources</li> <li>BNI Chapter &#8211; https://dmvceo.com/resources/#franchisenetworking</li> </ul> <p>Additional Resources:</p> <ul> <li>Download our FREE CEO Hacks Guide and subscribe to our newsletter to help you be more effective and efficient &#8211; https://cbnation.co/newsletter/</li> <li>Check out more CEO Hacks that help you be more effective and efficient &#8211; https://ceohack.co/</li> <li>Freshdesk (An online cloud-based customer service software providing helpdesk support with all smart automations to get things done faster. &#8211; https://ceohack.co/refer/freshdesk</li> </ul> <p>About Intelligent Office Alexandria</p> <p>Discover the ideal workspace solutions with Intelligent Office Alexandria! Whether you're in need of a virtual receptionist, private office space, or a flexible conference room for hourly rental, our experienced and dedicated staff is here to help you achieve your business goals.</p> <p>Intelligent Office of Alexandria boasts 23 private offices and three meeting rooms, two of which are customizable to suit various meeting or training requirements. Located in a Class A building, our facility offers complimentary surface parking, access to an on-site fitness center, high-speed internet, and more!</p> <p>Explore our range of services, including:</p> <ul> <li>Virtual Reception Services</li> <li>Business Address</li> <li>Mail Services</li> <li>Arranged Access to Our Other Washington D.C. Intelligent Office Locations</li> <li>Private Office Space for 1–5 People</li> <li>Conference Room Rentals</li> <li>Ongoing Professional Development Seminars</li> <li>Elevate your business presence and functionality with Intelligent Office Alexandria – where your success is our priority!</li> </ul> <p>This is a sponsored post.</p> <p>The post <a rel="nofollow" href="https://ceochat.co/sponsored-post/chat111-the-power-of-putting-customers-first-sponsored-post/">Chat#111 – The Power of Putting Customers First [SPONSORED POST]</a> appeared first on <a rel="nofollow" href="https://ceochat.co">CEO Chat</a>.</p> IAM1909 – CEO Leads Healthcare Innovations https://healthyceo.co/2023/11/05/iam1909-ceo-leads-healthcare-innovations/ Healthy CEO urn:uuid:dcd023e2-5bec-cd63-24f5-a9aecc493d52 Sun, 05 Nov 2023 22:31:32 -0500 Why it was selected for “CBNation Architects”: In this episode of IAMCEO podcast, Gerry Miller, CEO of Cloudticity, discusses his extensive experience in the technology industry and how he leads healthcare innovations at Cloudticity. Gerry Miller is a serial entrepreneur and healthcare fanatic with over 30 years in the technology sector. He has held multiple &#8230; <p>Why it was selected for “CBNation Architects”:<br /> In this episode of IAMCEO podcast, Gerry Miller, CEO of Cloudticity, discusses his extensive experience in the technology industry and how he leads healthcare innovations at Cloudticity.<br /> Gerry Miller is a serial entrepreneur and healthcare fanatic with over 30 years in the technology sector. He has held multiple executive roles, including COO at ePrize, CTO at Microsoft's US Central Region, and Global Business Unit Leader at Microsoft overseeing General Motors. Gerry currently holds all five AWS certifications.<br /> Cloudticity is a company that strives to revolutionize healthcare utilizing cloud technologies, enabling improved clinical outcomes, operational efficiency, and</p> <p><a href="https://iamceo.co/2023/11/05/iam1909-ceo-leads-healthcare-innovations/" rel="nofollow" target="_blank">Listen to the full podcast. This is Originally posted here.</a></p> 16 Entrepreneurs Share Their Favorite CEO Hack/Resource That Makes Them Successful https://ceoblognation.com/2023/11/16-entrepreneurs-share-their-favorite-ceo-hack-resource-that-makes-them-successful/ Business Startup ideas, Entrepreneur News, Tips | CEO Blog Nation urn:uuid:67f8547a-32ea-6375-c08f-7351d4a6b110 Sun, 05 Nov 2023 12:16:51 -0500 As an entrepreneur, you have that gadget, habit, app, or book that makes your work easier, and motivates you to do more and that’s what we refer to as a CEO Hack. It helps you achieve maximum productivity and stick to your goals regardless of the hurdles you face as an entrepreneur. For instance, it [&#8230;] 11 Entrepreneurs Share How They Incorporate Innovation Within Their Organization https://hear.ceoblognation.com/2023/11/03/11-entrepreneurs-share-how-they-incorporate-innovation-within-their-organization/ Hearpreneur urn:uuid:8d317499-b85a-919f-aa86-29fd8fd46910 Fri, 03 Nov 2023 12:16:29 -0400 Innovation lies at the heart of organizational growth and sustainability, playing a pivotal role in shaping a company's competitive edge in today's dynamic business landscape. Incorporating innovation within an organization demands a holistic approach that embraces creativity, technology, and a culture of continuous improvement. By fostering an environment that encourages curiosity and risk-taking, organizations can [&#8230;] <p>Innovation lies at the heart of organizational growth and sustainability, playing a pivotal role in shaping a company's competitive edge in today's dynamic business landscape. Incorporating innovation within an organization demands a holistic approach that embraces creativity, technology, and a culture of continuous improvement. By fostering an environment that encourages curiosity and risk-taking, organizations can effectively nurture a mindset where novel ideas are not only welcomed but actively sought after.</p> <p>We asked entrepreneurs, and business owners how they incorporate innovation within their organization. Here are the responses.</p> <h2>#1- By leading passion projects</h2> <figure id="attachment_219867" aria-describedby="caption-attachment-219867" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone.jpg"><img decoding="async" class="size-thumbnail wp-image-219867" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone.jpg 160w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219867" class="wp-caption-text">Photo Credit: Ryan Stone</figcaption></figure> <p>We're a creative organization, and we recognize that everyone in the team wants their own sense of creative freedom. To accommodate that, we offer the opportunity to lead on &#8216;passion projects' &#8211; projects that don't serve financial aims or adhere to client requirements. Instead, they are projects where we retain 100% of the creative freedom to innovate. The company invests both time and money in these projects and grants autonomy to the team member who kickstarted the project.</p> <p>Thanks to Ryan Stone, <a href="https://www.lambdafilms.co.uk/">Lambda Films</a>!</p> <hr /> <h2>#2- By encouraging curiosity and experimentation</h2> <figure id="attachment_219868" aria-describedby="caption-attachment-219868" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse.jpg"><img decoding="async" class="size-thumbnail wp-image-219868" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219868" class="wp-caption-text">Photo Credit: Seth Besse</figcaption></figure> <p>It's not only vital to foster a culture that values <span class="il">innovation</span> but also one that thrives on it. To do this, we've embraced an approach that encourages curiosity and experimentation across the board. It begins with providing our team with the resources and opportunities to explore new tools and ideas together. For instance, when we faced the challenge of establishing a seamless communication channel between our clients and their dedicated support agents, we harnessed our team's collective intelligence.</p> <p>Thanks to Seth Besse, <a href="https://www.undivided.io/">Undivided</a>!</p> <hr /> <h2>#3- By encouraging creativity</h2> <figure id="attachment_219869" aria-describedby="caption-attachment-219869" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha.png"><img decoding="async" class="size-thumbnail wp-image-219869" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-816x815.png 816w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Paul-Mario-Vratusha-350x350.png 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219869" class="wp-caption-text">Photo Credit: Paul Mario Vratusha</figcaption></figure> <p>Incorporating <span class="il">innovation</span> <span class="il">within</span> my <span class="il">organization</span> has been a journey filled with learning and adaptability. It's about fostering a culture that encourages creativity and out-of-the-box thinking. I've found that providing a safe space for my team to voice their ideas, no matter how unconventional, is crucial. I actively seek to stay updated with industry trends and emerging technologies. This helps me identify opportunities to integrate <span class="il">innovation</span>. More than that, I believe in leading by example. I strive to model innovative thinking by constantly exploring new methods and ideas myself.</p> <p>Thanks to Paul Mario Vratusha, <a href="https://dstudio.consulting/">D-Studio Consulting</a>!</p> <hr /> <h2>#4- By experimenting with different solutions</h2> <figure id="attachment_219870" aria-describedby="caption-attachment-219870" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov.jpg"><img decoding="async" class="size-thumbnail wp-image-219870" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219870" class="wp-caption-text">Photo Credit: Lily Stoyanov</figcaption></figure> <p>At Transformify, we believe that <span class="il">innovation</span> is the key to success in the digital era. We are constantly looking for new ways to improve our platform, our services, and our impact on society. We foster a culture of <span class="il">innovation</span> <span class="il">within</span> our <span class="il">organization</span> by encouraging our team members to share their ideas, experiment with different solutions, and learn from their failures. We also collaborate with other innovative organizations and partners to create synergies and leverage best practices.</p> <p>Thanks to Lily Stoyanov, <a href="https://www.transformify.org/">Transformify</a>!</p> <hr /> <h2>#5- By developing new ideas</h2> <figure id="attachment_219871" aria-describedby="caption-attachment-219871" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Priyanka-Swamy.jpg"><img decoding="async" class="size-thumbnail wp-image-219871" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Priyanka-Swamy-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Priyanka-Swamy-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Priyanka-Swamy-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Priyanka-Swamy-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Priyanka-Swamy-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219871" class="wp-caption-text">Photo Credit: Priyanka Swamy</figcaption></figure> <p><span class="il">Innovation</span> is at the heart of our business. We encourage our team to develop new ideas regularly and create an environment where everyone is encouraged to try new things. To implement <span class="il">innovation</span>, we analyze industry trends, customer insights, and market research regularly. We invest in R&D to develop new products and enhance existing ones. We build relationships and collaborate with other companies in related industries to get new ideas and perspectives. We also like to keep our staff up-to-date with the latest tech and practices.</p> <p>Thanks to Priyanka Swamy, <a href="https://www.perfectlocks.com/">Perfect Locks Hair Company</a>!</p> <hr /> <h2>#6- Using a diversification strategy</h2> <figure id="attachment_219872" aria-describedby="caption-attachment-219872" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Shannon-Birthisel.jpg"><img decoding="async" class="size-thumbnail wp-image-219872" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Shannon-Birthisel-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Shannon-Birthisel-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Shannon-Birthisel-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Shannon-Birthisel-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Shannon-Birthisel-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Shannon-Birthisel.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219872" class="wp-caption-text">Photo Credit: Shannon Birthisel</figcaption></figure> <p>IDL has embodied <span class="il">innovation</span> and a full brand update and name change this year was a big step towards showcasing that to the staff, supporters, and clients. This name change from Idyll Wine Co to IDL in January 2023 cemented IDL's diversification strategy as they positioned themselves as more than just a winery. With a growing portfolio of cider, ready-to-drink spirit-based products, non-alcoholic products, and increased manufacturing capabilities the Idyll Wine Co. name no longer reflected the innovative, forward-thinking, and dynamic nature of their daily operations.</p> <p>Thanks to Shannon Birthisel, <a href="https://www.idl.au/">IDL</a>!</p> <hr /> <h2>#7- Through various ways</h2> <figure id="attachment_219873" aria-describedby="caption-attachment-219873" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-scaled.jpg"><img decoding="async" class="size-thumbnail wp-image-219873" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andrew-Chung-350x350.jpg 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219873" class="wp-caption-text">Photo Credit: Andrew Chung</figcaption></figure> <p>We <span class="il">incorporate</span> <span class="il">innovation</span> through several practices and initiatives at Bestcafedesigns dot com. In the space of weeks we translated an idea from thin air into a website with a global audience on cafe designs. This site is enjoyed by designers, and travelers and allows cafe operators a space to promote their cafe in a fun and new niche format. We used Upwork to identify tasks that could be outsourced and more promptly attended with specialist talent, that otherwise couldn’t have been executed by the original team.</p> <p>Thanks to Andrew Chung, <a href="https://bestcafedesigns.com/">Bestcafedesigns.com</a>!</p> <hr /> <h2>#8- By empowering employees</h2> <figure id="attachment_219875" aria-describedby="caption-attachment-219875" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Cort-Adair.jpg"><img decoding="async" class="size-thumbnail wp-image-219875" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Cort-Adair-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Cort-Adair-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Cort-Adair-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Cort-Adair-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Cort-Adair-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Cort-Adair.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219875" class="wp-caption-text">Photo Crdit: Cort Adair</figcaption></figure> <p>To foster innovation, we maintain a culture that encourages every team member to contribute innovative ideas and solutions. Our leadership philosophy emphasizes staying humble and continuously learning, recognizing that innovation can come from anyone, regardless of position. We also regularly assess market trends and conduct competitive analysis, allowing us to adapt swiftly. Embracing change and empowering our employees to contribute to our evolution have been central to our success.</p> <p>Thanks to Cort Adair, <a href="https://www.shirtmax.com/">ShirtMax</a>!</p> <hr /> <h2>#9- By pushing ourselves</h2> <figure id="attachment_219896" aria-describedby="caption-attachment-219896" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled.jpeg"><img decoding="async" class="wp-image-219896 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-150x150.jpeg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-150x150.jpeg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-300x300.jpeg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-1024x1024.jpeg 1024w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-768x768.jpeg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-600x600.jpeg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-100x100.jpeg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-96x96.jpeg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-75x75.jpeg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-350x350.jpeg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-750x750.jpeg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192-1140x1140.jpeg 1140w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Thomas-Samuels-scaled-e1697789071192.jpeg 1365w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219896" class="wp-caption-text">Photo Credit: Thomas Samuels</figcaption></figure> <p><span style="font-weight: 400">One of the best ways for us to incorporate innovation into our company is to push ourselves with customer projects when the opportunity arises. Our job is to determine if it’s doable and help them make it happen if we can. This openness to new and exciting projects is a major way we’ve expanded our capabilities in the past, from working with LED video walls for booths to incorporating games like skee ball or mini golf into an exhibit. By working on these projects, we get new ideas for future work, learn how to streamline new processes for next time and refresh our portfolio with pieces that attract other innovative projects</span></p> <p>Thanks to <span style="font-weight: 400">Thomas Samuels, <a href="https://cardinalexpo.com/">Cardinal Expo</a>!</span></p> <hr /> <h2>#10- By embracing uncertainty</h2> <figure id="attachment_219897" aria-describedby="caption-attachment-219897" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy.jpg"><img decoding="async" class="size-thumbnail wp-image-219897" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Solomon-Thimothy-350x350.jpg 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219897" class="wp-caption-text">Photo Credit: Solomon Thimothy</figcaption></figure> <p>To incorporate innovation into your organization, it's crucial to understand the distinction between invention and innovation. Embrace uncertainty and don't wait for a predefined map. Cultivate a culture of creativity and experimentation, dedicating a portion of your time and resources to testing new ideas. Consider establishing a dedicated R&D or &#8220;Labs&#8221; department, providing them the autonomy and resources to pioneer groundbreaking innovations. Encourage your team to think differently and foster an environment where trying new things and taking calculated risks is valued.</p> <p>Thanks to Solomon Thimothy, <a href="https://www.clickx.io/">Clickx</a>!</p> <hr /> <h2>#11- By teaching employees</h2> <figure id="attachment_219898" aria-describedby="caption-attachment-219898" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1.jpg"><img decoding="async" class="size-thumbnail wp-image-219898" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219898" class="wp-caption-text">Photo Credit: Andy LaPointe</figcaption></figure> <p><span style="font-weight: 400">We foster innovation within our gourmet food business by teaching our employees how important our gourmet food pr Ready to tell your story? Podcast Day at Intelligent Office in Alexandria Virginia https://dmvceo.com/2023/11/01/ready-to-tell-your-story-podcast-day-at-intelligent-office-in-alexandria-virginia/ DMV CEO urn:uuid:e409260a-9d47-867d-2da4-6dc877d29491 Wed, 01 Nov 2023 17:15:31 -0400 Date: Wednesday, November 15, 2023 from 10am &#8211; 4pm Location: Recording at Intelligent Office in Alexandria, VA Details: For more information and to secure your 30-minute slot, call 703-224-8800 Availability [&#8230;] <ul> <li class="cvGsUA direction-ltr align-center para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">Date: Wednesday, November 15, 2023 </span><span class="OYPEnA text-decoration-none text-strikethrough-none">from 10am &#8211; 4pm</span></li> <li class="cvGsUA direction-ltr align-center para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">Location: Recording at Intelligent Office in Alexandria, VA</span></li> <li class="cvGsUA direction-ltr align-center para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">Details: For more information and to secure your 30-minute slot, call 703-224-8800</span></li> <li class="cvGsUA direction-ltr align-center para-style-body"><span class="OYPEnA text-decoration-none text-strikethrough-none">Availability is on a first-come-first-served basis</span></li> </ul> <p>More Information: Want to tell your story? Blue16 Media will have LIVE podcast recordings for the <a href="http://iamceo.co">I AM CEO Podcast</a> at Intelligent Office of Alexandria on Wednesday, November 15 from 10am-4pm. You must sign up to participate for the limited slots. Sign up for a 30-minute slot to tell your story and talk about what you lean on to make your business more effective and efficient. The interviews will be around 15-25 minutes. Interviews will go live in early 2024. To reserve your slot, call Intelligent Office of Alexandria at 703-224-8800. Availability is on a first-come first-served basis.</p> 8 Entrepreneurs Reveal How They Have Failed and What They’ve Learnt https://hear.ceoblognation.com/2023/11/01/8-entrepreneurs-reveal-how-they-have-failed-and-what-theyve-learnt/ Hearpreneur urn:uuid:fb39ceaf-c8bb-3b34-8bdf-c7541b75e266 Wed, 01 Nov 2023 12:16:51 -0400 In the face of failure, entrepreneurs come to recognize their transformative power, utilizing setbacks as a means for personal and professional advancement. It is through past challenges and errors that we grasp the significance of perseverance and flexibility, understanding that each stumble is an opportunity for growth. These experiences foster a deep sense of introspection, [&#8230;] <p>In the face of failure, entrepreneurs come to recognize their transformative power, utilizing setbacks as a means for personal and professional advancement. It is through past challenges and errors that we grasp the significance of perseverance and flexibility, understanding that each stumble is an opportunity for growth. These experiences foster a deep sense of introspection, emphasizing the importance of embracing failure as a stepping stone towards success, showcasing resilience and determination to emerge stronger from adversity.</p> <p>We asked entrepreneurs, and business owners how they have failed and what they have learnt. Here are some responses.</p> <h2>#1- Align with your power</h2> <figure id="attachment_219885" aria-describedby="caption-attachment-219885" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker.jpg"><img decoding="async" class="size-thumbnail wp-image-219885" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-1024x1024.jpg 1024w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-768x768.jpg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-750x750.jpg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker-1140x1140.jpg 1140w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Jane-Baker.jpg 1440w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219885" class="wp-caption-text">Photo Credit: Jane Baker</figcaption></figure> <p>I <span class="il">failed</span> after achieving success, it happened because I forgot my own power, what really worked for me, who I really was, and what I really wanted. I ended up listening to too much noise around me and took paths that were really not the best ones for me. This mistake meant that slowly, I ended up going from success into struggle. The valuable lesson I learned is that everyone has their own unique superpowers, what is right for someone else is simply not always going to be right for <span class="il">you</span> and it's more important to ensure the advice <span class="il">you</span>&#8216;re taking and acting upon is actually in alignment with <span class="il">you</span>.</p> <p>Thanks to Jane Baker, <a href="https://www.houseofmotorsportbrokerage.com/">House Of Motorsport Brokerage</a>!</p> <hr /> <h2>#2- Don't be afraid to pivot</h2> <figure id="attachment_219889" aria-describedby="caption-attachment-219889" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_.jpg"><img decoding="async" class="size-thumbnail wp-image-219889" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Lily-Stoyanov_.jpg 512w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219889" class="wp-caption-text">Photo Credit: Lily Stoyanov</figcaption></figure> <p>I am an entrepreneur and CEO of Transformify, a platform that connects freelancers and businesses around the world. I <span class="il">have</span> <span class="il">failed</span> many times in my journey, but I <span class="il">have</span> learned valuable lessons from each setback. Don't be afraid to pivot. <span class="il">You</span> <span class="il">have</span> to be flexible and willing to adapt to changing customer demands and feedback.  Don't try to do everything yourself. <span class="il">You</span> need to delegate tasks, outsource functions, and hire experts who can help <span class="il">you</span> grow your business. Don't neglect your personal life. <span class="il">You</span> need to find a balance between work and life and make time for yourself and your loved ones.</p> <p>Thanks to Lily Stoyanov, <a href="https://www.transformify.org/">Transformify Ltd</a>!</p> <hr /> <h2>#3- Be resilient and do market research</h2> <figure id="attachment_219890" aria-describedby="caption-attachment-219890" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little.jpg"><img decoding="async" class="wp-image-219890 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Matt-Little.jpg 557w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219890" class="wp-caption-text">Photo Credit: Matt Little</figcaption></figure> <p>One of the biggest mistakes I made was jumping in without doing enough research on a new market. I didn't realize how important it was to understand the local culture, and I made a product that didn't do what it was supposed to. Another mistake I  made was hiring. It's about finding people who share your values and goals. These mistakes have taught me how to be resilient, how important it is to do your homework, and how to create a great team. Remember to embrace your mistakes because they're the key to success.</p> <p>Thanks to Matt Little, <a href="https://festoonhouse.com.au/">Festoon House</a>!</p> <hr /> <h2>#4- Prioritize the fundamentals</h2> <figure id="attachment_219891" aria-describedby="caption-attachment-219891" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tom-Walls_1.jpg"><img decoding="async" class="wp-image-219891" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tom-Walls_1.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tom-Walls_1.jpg 80w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tom-Walls_1-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219891" class="wp-caption-text">Photo Credit: Tom Walls</figcaption></figure> <p>Early on, I was so caught up in the excitement of the business – the creative and enjoyable aspects. What I failed to realize was that the behind-the-scenes operations are just as crucial. It's like trying to build a sandcastle without a solid foundation. The takeaway here was clear: prioritize the fundamentals of the business first. Establish a robust operational framework, and only then indulge in the more thrilling aspects without the looming concern of a structural collapse. Striking a balance between passion and pragmatism turned out to be the key to sustainable growth and success.</p> <p>&nbsp;</p> <p>Thanks to Tom Walls, <a href="https://themodernback.com/">The Modern Back</a>!</p> <hr /> <h2>#5- Embrace the value of sales</h2> <figure id="attachment_219892" aria-describedby="caption-attachment-219892" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang.jpg"><img decoding="async" class="size-thumbnail wp-image-219892" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-1024x1024.jpg 1024w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-768x768.jpg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-750x750.jpg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang-1140x1140.jpg 1140w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Namanh-Hoang.jpg 1408w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219892" class="wp-caption-text">Photo Credit: Namanh Hoang</figcaption></figure> <p>I can confidently say I'm a seasoned startup failure. As funny as it sounds, it's something I'm proud of because I've learned tremendously from those experiences. Among these failures, one of the greatest I've had to overcome is undervaluing skills outside of my core competency. As a designer and engineer, it is common for me to undervalue sales. No matter how good your product is, you may need someone to convince people to buy into the idea. A good salesperson has the emotional quotient to craft and deliver messaging that resonates with different audiences. It's essential since capital funding is often the leading cause of startup failures.</p> <p>Thanks to Namanh Hoang, <a href="https://www.asknam.com/">Ask Nam</a>!</p> <hr /> <h2>#6- Partnerships should be a thoughtful decision</h2> <figure id="attachment_219893" aria-describedby="caption-attachment-219893" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach.jpg"><img decoding="async" class="size-thumbnail wp-image-219893" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dmytro-Sokhach.jpg 400w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219893" class="wp-caption-text">Photo Credit: Dmytro Sokhach</figcaption></figure> <p><span style="font-weight: 400">Stepping into various partnerships should be a thoughtful decision. I recall one partnership that cost me both time and money. The essence of any partnership is being on the same page and having that shared passion for the project. One partner I had was juggling work with me alongside another project, waiting to see which one took off faster. As a result, the quality of the work he promised to deliver wasn't up to the mark. We eventually had to shut the project down. That wavering partner, who couldn't make up his mind, is now working a regular job.</span></p> <p>Thanks to <span style="font-weight: 400">Dmytro Sokhach, <a href="https://editorial.link/">Editorial Link</a>!</span></p> <hr /> <h2>#7- Think through the details</h2> <figure id="attachment_219894" aria-describedby="caption-attachment-219894" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih.jpg"><img decoding="async" class="size-thumbnail wp-image-219894" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-768x768.jpg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih-750x750.jpg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Julia-Shih.jpg 960w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219894" class="wp-caption-text">Photo Credit: Julia Shih</figcaption></figure> <p>When I started out, we decided to include hemp-based CBD in our formula. We didn't anticipate, that banks are federally regulated and wouldn't work with companies that sold CBD. Any credit card processing could only be done through small, less reputable processors. We had two processors who ran off with all of our transactions. <span style="font-family: 'Arial',sans-serif;color: #515655;background: white">My advice to those venturing out to start their own businesses is to really think through the details in that planning stage—do as much research as possible, and be aware of every aspect of your business that will affect you. </span></p> <p>Thanks to <span style="font-weight: 400">Julia Shih, <a href="http://www.bodyandsoulbotanica.com">Body + Soul</a>!<br /> </span></p> <hr /> <h2>#8- Have a team of advisers</h2> <figure id="attachment_219895" aria-describedby="caption-attachment-219895" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman.jpg"><img decoding="async" class="size-thumbnail wp-image-219895" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-768x768.jpg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman-750x750.jpg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Kraig-Kleeman.jpg 800w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219895" class="wp-caption-text">Photo Credit: Kraig Kleeman</figcaption></figure> <p><span style="font-weight: 400">At the inception of my first company, we accomplished the remarkable feat of soaring from zero revenue to an impressive $30 million in annual sales within just 4 years. During this rise, our most critical marketing partner began showing a keen interest in acquiring our company. This led to intense negotiations and seemingly endless due diligence. </span><span style="font-weight: 400">When considering the sale of your company, prioritize actively engaging potential acquiring partners and invest significant effort into fostering a competitive bidding environment. Additionally, ensure you have a team of advisors by your side.</span></p> <p>Thanks to <span style="font-weight: 400">Kraig Kleeman, <a href="https://thenewworkforce.com/">The New Workforce</a>!</span></p> <hr /> <h2 style="text-align: center"><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;How do you incorporate innovation within your organization? &quot;}" data-sheets-userformat="{&quot;2&quot;:23423,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1909288},&quot;15&quot;:&quot;&quot;Helvetica Neue&quot;, helvetica, arial, sans-serif&quot;,&quot;17&quot;:1}">How have you failed? What did you learn? </span>Tell us in the comments below. Don’t forget to join our <a href="http://iamceo.community/">#IamCEOCommunity</a>.</h2> IAM1904 – CEO Provides Access to Mental Health and Fitness Resources https://healthyceo.co/2023/10/31/iam1904-ceo-provides-access-to-mental-health-and-fitness-resources/ Healthy CEO urn:uuid:129c5575-c758-4879-bf22-fca2def0cd8d Tue, 31 Oct 2023 22:37:32 -0400 Why it was selected for “CBNation Architects”: In this episode of IAMCEO podcast, Corey Lewis, CEO and Founder of 1AND1 LIFE, shares his journey of promoting mental health and wellness, particularly among the African-American community. Corey's platform, 1AND1 LIFE, is dedicated to curating and customizing content, tools, and products that address the lack of mental &#8230; <p>Why it was selected for “CBNation Architects”:<br /> In this episode of IAMCEO podcast, Corey Lewis, CEO and Founder of 1AND1 LIFE, shares his journey of promoting mental health and wellness, particularly among the African-American community.<br /> Corey's platform, 1AND1 LIFE, is dedicated to curating and customizing content, tools, and products that address the lack of mental health and fitness resources available for African Americans, especially men. The content curated by Corey and his team seeks to define what mental health and wellness mean to the Black Community and aims to break the associated stigma.<br /> Besides mental health advocacy, Corey is also passionate about performance</p> <p><a href="https://iamceo.co/2023/10/31/iam1904-ceo-provides-access-to-mental-health-and-fitness-resources/" rel="nofollow" target="_blank">Listen to the full podcast. This is Originally posted here.</a></p> Monday Motivation: Decide What You Want. Make a Plan and Work on That…Every. Single. Day https://hear.ceoblognation.com/2023/10/30/monday-motivation-decide-what-you-want-make-a-plan-and-work-on-that-every-single-day/ Hearpreneur urn:uuid:a416e9cf-b6eb-60e9-ce8d-25f7e90e7bfa Mon, 30 Oct 2023 09:16:38 -0400 This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great. Here are some takeaways from the video: It's not what you're capable of, it's what you're willing to do Will is a powerful thing, what are you willing to do? How can you be strong unless [&#8230;] <div class="jeg_video_container jeg_video_content"><iframe title="DECIDE WHAT YOU WANT. MAKE A PLAN AND WORK ON THAT...EVERY. SINGLE. DAY - Motivational Speech Video" width="500" height="281" src="https://www.youtube.com/embed/TQrc3L6ykuM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> <p>This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great.</p> <p>Here are some takeaways from the video:</p> <ul> <li>It's not what you're capable of, it's what you're willing to do</li> <li>Will is a powerful thing, what are you willing to do?</li> <li>How can you be strong unless you were once weak?</li> <li>Attack like you're trying to save the world</li> <li>Resilience in life is the proper preparation</li> </ul> 30 Entrepreneurs Share Essential Skills One Needs to be a CEO https://teach.ceoblognation.com/2023/10/29/30-entrepreneurs-share-essential-skills-one-needs-to-be-a-ceo/ Teach a CEO urn:uuid:8cbd52d8-13df-1b4d-1da1-106635602a65 Sun, 29 Oct 2023 12:16:16 -0400 There are skills one has to adapt to be an effective and efficient CEO. Anyone can be a CEO. “It’s within everyone’s grasp to be a CEO,” says Martha Stewart. The most common skills are decision-making, being the leader of the team, and communication. Some CEOs are born with these skills while others have to [&#8230;] <p>There are skills one has to adapt to be an effective and efficient CEO. Anyone can be a CEO. “It’s within everyone’s grasp to be a CEO,” says Martha Stewart. The most common skills are decision-making, being the leader of the team, and communication. Some CEOs are born with these skills while others have to acquire them through consistent practice. As a CEO, you have to remind yourself it's not always about you and you should practice servant leadership.</p> <p>We asked entrepreneurs what critical skills one must have to be a CEO and here are the awesome responses</p> <h2>#1- Three skills</h2> <figure id="attachment_141212" aria-describedby="caption-attachment-141212" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-scaled.jpg"><img decoding="async" class="wp-image-141212 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Mitch-Chailland_-350x350.jpg 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141212" class="wp-caption-text">Photo Credit: Mitch Chailland</figcaption></figure> <p>The amalgamation of visionary leadership, adept decision-making, and interpersonal <span class="il">skills</span> sets a CEO apart. A CEO or any individual in a leadership role, should inspire trust, foster collaboration, and create an environment where employees feel comfortable challenging themselves and taking risks, even if they don’t always work out. Moreover, adaptability is crucial, especially as the workforce continues to shift to more remote work. Ultimately, any leadership role demands a holistic approach where strategic planning meets human-focused leadership.</p> <p>Thanks to Mitch Chailland, <a href="https://www.onlineoptimism.com/">Online Optimism</a>!</p> <hr /> <h2>#2- Leading and delegating</h2> <figure id="attachment_109390" aria-describedby="caption-attachment-109390" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/08/Thomas-Samuels-e1691593777378.jpeg"><img decoding="async" class="size-thumbnail wp-image-109390" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/08/Thomas-Samuels-e1691593777378-150x150.jpeg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/08/Thomas-Samuels-e1691593777378-150x150.jpeg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/08/Thomas-Samuels-e1691593777378-400x400.jpeg 400w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/08/Thomas-Samuels-e1691593777378-100x100.jpeg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/08/Thomas-Samuels-e1691593777378-96x96.jpeg 96w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-109390" class="wp-caption-text">Photo Credit: Thomas Samuels</figcaption></figure> <p>Leading and delegating are two important <span class="il">skills</span> that go hand in hand for a CEO. Plenty of business owners run into trouble when they lack the ability to delegate work effectively. They end up with too much on their plate, which can lead to delays, errors, inefficiencies, and lower quality. Or they micromanage their staff and risk losing or underutilizing their talent. At the same time, as you delegate more work you need to keep everyone on the same page, motivated, and following the same set of values. Strong leadership <span class="il">skills</span> are necessary to set the tone for a company’s culture, inspire your team, and rally everyone around a common goal.</p> <p>Thanks Thomas Samuels, <a href="https://cardinalexpo.com/">Cardinal Expo</a>!</p> <hr /> <h2>#3- Confidence</h2> <figure id="attachment_141175" aria-describedby="caption-attachment-141175" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani.jpg"><img decoding="async" class="size-thumbnail wp-image-141175" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Shideh-Kaviani.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141175" class="wp-caption-text">Photo Credit: Shideh Kaviani</figcaption></figure> <p>The most <span class="il">essential</span> leadership skill for an entrepreneur is confidence. Confidence in yourself, in your business and in your team is imperative to operating a successful business. Your team members look up to you and will feed off the confidence you have in yourself. Your team will feed off the confidence you have in your business, and thus in the work that they are doing. Your team will feed off the confidence you instil in themselves, which will help them work at maximum motivation and morale.</p> <p>Thanks to Shideh Kaviani, <a href="https://www.nakedwardrobe.com/">Naked Wardrobe</a>!</p> <hr /> <h2>#4- Problem solving skills</h2> <figure id="attachment_141127" aria-describedby="caption-attachment-141127" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1.jpg"><img decoding="async" class="size-thumbnail wp-image-141127" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Stephanie-Venn-Watson1.jpg 634w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141127" class="wp-caption-text">Photo Credit: Stephanie Venn-Watson</figcaption></figure> <p>A CEO must have strong problem-solving <span class="il">skills</span> to tackle any issues that may arise. Businesses will consistently face challenges as the company develops over time. Whether it's industry changes, employee retention or technology issues that are out of our control, it's important for CEOs to remain level-headed and determine a solution quickly and effectively. How a CEO responds to those challenges will determine a company’s success.</p> <p>Thanks to Stephanie Venn-Watson, <a href="https://fatty15.com/">Fatty15</a>!</p> <hr /> <h2>#5- Effective leadership</h2> <figure id="attachment_141213" aria-describedby="caption-attachment-141213" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Steven-Light.png"><img decoding="async" class="size-thumbnail wp-image-141213" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Steven-Light-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Steven-Light-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Steven-Light-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Steven-Light-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Steven-Light-75x75.png 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141213" class="wp-caption-text">Photo Credit: Steven Light</figcaption></figure> <p>One <span class="il">essential</span> skill needed to be a successful CEO is effective leadership. CEOs must inspire and guide their teams, set a clear vision, make strategic decisions, and lead by example. Strong leadership encompasses the ability to communicate a compelling vision, delegate tasks effectively, solve complex problems, and adapt to changing business environments. It also involves being empathetic, approachable, and able to motivate and align the organization toward common goals. Leadership is a cornerstone skill that underpins a CEO's ability to drive their company's success.</p> <p>Thanks to Steven Light, <a href="https://shopavenueb.com/">Avenue B</a>!</p> <hr /> <h2>#6- Self-awareness</h2> <figure id="attachment_141214" aria-describedby="caption-attachment-141214" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura.jpg"><img decoding="async" class="size-thumbnail wp-image-141214" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Cheshtha-Lakhchaura.jpg 400w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141214" class="wp-caption-text">Photo Credit: Cheshtha Lakhchaura</figcaption></figure> <p>One often overlooked but crucial skill for a CEO is self-awareness. It's about understanding yourself – your strengths, weaknesses, what drives you, and how you handle your feelings. Being self-aware is a game-changer for CEOs because it helps in making better decisions. When you know your strengths and weaknesses, you can make choices that align with your values. It's important to know yourself and build strong connections with your team. Listening is a goldmine for understanding what's happening. Staying humble, learning from mistakes, and staying super passionate about your business are must-haves.</p> <p>Thanks to Cheshtha Lakhchaura, <a href="https://gleexa.com/">Gleexa</a>!</p> <hr /> <h2>#7- Setting a positive example</h2> <figure id="attachment_141215" aria-describedby="caption-attachment-141215" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Loren-Howard.jpg"><img decoding="async" class="size-thumbnail wp-image-141215" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Loren-Howard-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Loren-Howard-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Loren-Howard-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Loren-Howard-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Loren-Howard-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Loren-Howard.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141215" class="wp-caption-text">Photo Credit: Loren Howard</figcaption></figure> <p>As an entrepreneur and business owner, I've learned that the ability to lead, inspire, and collaborate with a team is essential. CEOs must be visionaries, capable of not only creating a clear and inspiring vision for their company but also rallying their team around that vision. Leadership extends beyond decision-making; it's about setting a positive example, fostering a culture of innovation, and continuously striving for growth. So, for aspiring CEOs, honing your leadership abilities should be a top priority on your journey to success.</p> <p>Thanks to Loren Howard, <a href="https://www.primeplusmortgages.com/">Prime Plus Mortgages</a>!</p> <hr /> <h2>#8- Collaboration</h2> <figure id="attachment_141216" aria-describedby="caption-attachment-141216" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Dr.-Miles-Beckett.jpg"><img decoding="async" class="size-thumbnail wp-image-141216" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Dr.-Miles-Beckett-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Dr.-Miles-Beckett-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Dr.-Miles-Beckett-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Dr.-Miles-Beckett-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Dr.-Miles-Beckett-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Dr.-Miles-Beckett.jpg 260w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141216" class="wp-caption-text">Photo Credit: Dr. Miles Beckett</figcaption></figure> <p>CEO's must remain open to the idea of collaboration. While the initial dream could be to work entirely for yourself, call all the shots, and not share any of the profits, the truth is that you will probably need some help. Even if it's just a little bit of outsourcing, you eventually need to accept that you cannot always do everything alone. Be grateful to those who are willing to help and understand that team efforts can often expedite the progress of a business.</p> <p>Thanks to Dr. Miles Beckett, <a href="https://www.flossy.com/">Flossy</a>!</p> <hr /> <h2>#9- Building an outstanding team</h2> <figure id="attachment_141217" aria-describedby="caption-attachment-141217" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Seth-Besse.jpg"><img decoding="async" class="size-thumbnail wp-image-141217" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Seth-Besse-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Seth-Besse-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Seth-Besse-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Seth-Besse-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Seth-Besse-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Seth-Besse.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141217" class="wp-caption-text">Photo Credit: Seth Besse</figcaption></figure> <p>Building an outstanding team is your ticket to success, and leaders who can both attract and keep top talent are like the magic wand of productivity. To unleash their full potential, you've got to create a team that's all in—one that's deeply committed to your organization's growth. And it's not just about wooing highly qualified candidates with perks like signing bonuses and competitive salaries. To keep those star players in your corner, you've got to build an environment where they're encouraged to shine their brightest because they believe wholeheartedly in your mission.</p> <p>Thanks to Seth Besse,<a href="https://undivided.io/"> Undivided</a>!</p> <hr /> <h2>#10- Leadership</h2> <figure id="attachment_141218" aria-describedby="caption-attachment-141218" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Johannes-Larsson.jpg"><img decoding="async" class="size-full wp-image-141218" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Johannes-Larsson.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Johannes-Larsson.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Johannes-Larsson-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Johannes-Larsson-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Johannes-Larsson-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141218" class="wp-caption-text">Photo Credit: Johannes Larsson</figcaption></figure> <p>Being a CEO is not just about being the boss. It's about leadership. The <span class="il">skills</span> which I've developed as a solopreneur, have led me to becoming the CEO of a multi-million-dollar global business with only a team of 70 remote members in less than a decade. Soft <span class="il">skills</span> such as communication, empathy and having a vision which your team believe in are <span class="il">essential</span> for talent retention and loyalty. Then there are other <span class="il">skills</span> such as effective delegation and team building, financial acumen, strategic thinking, and storytelling which will not only impact your leadership but also your bottom line.</p> <p>Thanks to Johannes Larsson,<a href="https://financer.com/"> Financer.com</a>!</p> <hr /> <h2>#11- Adaptability</h2> <figure id="attachment_141219" aria-describedby="caption-attachment-141219" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/James-Emery.jpg"><img decoding="async" class="size-thumbnail wp-image-141219" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/James-Emery-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/James-Emery-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/James-Emery-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/James-Emery-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/James-Emery-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/James-Emery.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141219" class="wp-caption-text">Photo Credit: James Emery</figcaption></figure> <p>As the co-founder and CEO of The Neighbours Cellar, a business that specializes in personalized wine gift boxes, I've found that adaptability, people management, and a keen eye for detail are essential skills for the role. Adaptability allows you to respond to market changes and customer demands effectively, especially in an industry as dynamic as e-commerce. People management is crucial, not just for leading your team but also for understanding customer needs and maintaining relationships with suppliers.</p> <p>Thanks to James Emery, <a href="https://www.theneighbourscellar.com.au/">The Neighbours Cellar</a>!</p> <hr /> <h2>#12- Emotional intelligence</h2> <figure id="attachment_141221" aria-describedby="caption-attachment-141221" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/10/Hacia-Atherton.jpg"><img decoding="async" class="size-thumbnail wp-image-141221" src="https://storage IAM1897 – COO Turned CEO Helps Organizations Achieve Operational Excellence https://dmvceo.com/2023/10/27/iam1897-coo-turned-ceo-helps-organizations-achieve-operational-excellence/ DMV CEO urn:uuid:126f618e-9e90-753d-e686-a18b32cd2c7c Fri, 27 Oct 2023 18:12:41 -0400 Why it was selected for “CBNation Architects”: In this episode of the IAMCEO podcast, Bonnie Ortiz, the founder of O2 Consulting Group, is the featured guest. Bonnie started O2 Consulting [&#8230;] <p>Why it was selected for “CBNation Architects”:<br /> In this episode of the IAMCEO podcast, Bonnie Ortiz, the founder of O2 Consulting Group, is the featured guest. Bonnie started O2 Consulting Group, a professional services firm, after nearly a decade as Chief Operating Officer for The Partnership Federal Credit Union.<br /> Bonnie is renowned in strategy formation, process improvement, and project management. She now provides her clients with a comprehensive operational toolkit to align people, processes, and systems with corporate goals.<br /> Throughout her career, Bonnie has worked with a wide range of entities, both commercial for-profit and non-profit, across various industries. Additionally, she has shown</p> <p><a href="https://iamceo.co/2023/10/24/iam1897-coo-turned-ceo-helps-organizations-achieve-operational-excellence/">Listen to the full podcast. This is Originally posted here.</a></p> 25 Entrepreneurs Explain Their Motivation to Grow Their Business https://hear.ceoblognation.com/2023/10/27/25-entrepreneurs-explain-their-motivation-to-grow-their-business/ Hearpreneur urn:uuid:99630bc4-1554-038f-ba3f-9c4c8145fc1a Fri, 27 Oct 2023 12:16:29 -0400 Being an entrepreneur or business owner has its share of ups and downs. While the downs can be pretty low the ups always seem to triumph for a true entrepreneur at heart. Milestones are what entrepreneurs and business owners work towards. Once you finally reach a certain point then reflection can truly begin. Finding the [&#8230;] <p>Being an entrepreneur or business owner has its share of ups and downs. While the downs can be pretty low the ups always seem to triumph for a true entrepreneur at heart. Milestones are what entrepreneurs and business owners work towards. Once you finally reach a certain point then reflection can truly begin. Finding the motivation in growing your business keeps it from becoming stale in the long run. No matter which part you love most, loving them all is equally as important.</p> <p>We asked entrepreneurs and business owners what motivates them about growing their business and below are their replies.</p> <h2>#1- Empowering women to reach their potential</h2> <figure id="attachment_219808" aria-describedby="caption-attachment-219808" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati.jpg"><img decoding="async" class="wp-image-219808 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/roopa-gulati.jpg 703w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219808" class="wp-caption-text">Photo Credit: Roopa Gulati</figcaption></figure> <p>My <span class="il">motivation</span> for growing &#8220;The Style and Mindset Connection&#8221; is deeply rooted in my passion for helping independent professional women reach their full potential. Many of these women have faced challenges that have affected their self-esteem and hindered their professional growth. By expanding my <span class="il">business</span>, I can reach and empower more of these incredible women, helping them regain confidence, improve their mindset, and elevate their personal and professional lives. It's immensely rewarding to witness their transformation and see the positive impact it has on their productivity and results.</p> <p>Thanks to Roopa Gulati, <a href="https://www.thestyleandmindsetconnection.com/">The Style and Mindset Connection</a>!</p> <hr /> <h2>#2- Passion and purpose</h2> <figure id="attachment_219810" aria-describedby="caption-attachment-219810" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443.jpg"><img decoding="async" class="size-thumbnail wp-image-219810" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/1695023785443-350x350.jpg 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219810" class="wp-caption-text">Photo Credit: Daniyal Sanaullah</figcaption></figure> <p>Growing our <span class="il">business</span> is driven by a deep passion for what we do. We started SocialSharings because we believe in the power of connecting people and businesses through social media. Every day, we see the positive impact our platform has on individuals and brands, and that's what keeps us going. The thrill of innovation and the desire to make a difference in the world through technology constantly fuels our drive. We also understand that growth brings opportunities for our team to learn and develop, which is incredibly motivating. Ultimately, our journey to <span class="il">grow</span> SocialSharings is fueled by a combination of passion, purpose, and the pursuit of excellence.</p> <p>Thanks to Daniyal Sanaullah, <a href="https://socialsharings.co/">SocialSharings</a>!</p> <hr /> <h2>#3- Love of travel</h2> <figure id="attachment_219811" aria-describedby="caption-attachment-219811" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Smith-1.jpg"><img decoding="async" class="size-full wp-image-219811" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Smith-1.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Smith-1.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Smith-1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Smith-1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Smith-1-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219811" class="wp-caption-text">Photo Credit: James Smith</figcaption></figure> <p>First and foremost, I am motivated by a love of travel and a faith in the transformative powers of travel. Travel-Lingual was founded to make travel more accessible and rewarding for people of all backgrounds.In addition to passion, the need to innovate and make a difference is a major factor. In conclusion, I am driven by the outstanding individuals on my team. Their commitment, ingenuity, and collective vision motivate me to lead and expand Travel-Lingual into a global leader in the travel sector. Together, we are redefining the way people travel, and that is a journey that excites me daily.</p> <p>Thanks to James Smith, <a href="https://travel-lingual.com/">Travel-Lingual</a>!</p> <hr /> <h2>#4- Independence and market share</h2> <figure id="attachment_219812" aria-describedby="caption-attachment-219812" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald.jpg"><img decoding="async" class="wp-image-219812 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-768x768.jpg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald-750x750.jpg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Percy-Grunwald.jpg 900w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219812" class="wp-caption-text">Photo Credit: Percy Grunwald</figcaption></figure> <p>When I started my <span class="il">business</span>, there were several factors that I considered. The main reason for entrepreneurship is usually that people want to be their boss and avoid corporate slavery. When there is no profit sharing, the <span class="il">motivation</span> to <span class="il">grow</span> increases, regardless of the several challenges involved such as capital, the risks involved, and competition. Market share: My marketing team has successfully run some large-scale social media marketing campaigns which lead to great sales boosts. This gave me the <span class="il">motivation</span> to <span class="il">grow</span> my <span class="il">business</span>.</p> <p>Thanks to Percy Grunwald, <a href="http://hostingdata.com/">hostingdata.com</a>!</p> <hr /> <h2>#5- Maximize impact</h2> <figure id="attachment_219813" aria-describedby="caption-attachment-219813" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg.jpeg"><img decoding="async" class="wp-image-219813 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg-150x150.jpeg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg-150x150.jpeg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg-300x300.jpeg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg-100x100.jpeg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg-96x96.jpeg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg-75x75.jpeg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg-350x350.jpeg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Freeburg.jpeg 467w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219813" class="wp-caption-text">Photo Credit: Alex Freeburg</figcaption></figure> <p>So, why do I want to <span class="il">grow</span> my <span class="il">business</span>? Simple — expand reach, maximize impact. My <span class="il">motivation</span> is rooted in the knowledge that there are so many people out there who need legal guidance but are either unsure where to turn or hesitant due to the complexities of the legal system. When <span class="il">you</span> can make the legal process more accessible and human, it's not just good <span class="il">business</span> — it's socially responsible. Just like a lifebuoy in the open sea, legal help can be a lifesaver, and the more people we can throw that lifeline to, the better.</p> <p>Thanks to Alex Freeburg, <a href="https://tetonattorney.com/">Freeburg Law</a>!</p> <hr /> <h2>#6- Passion for well-being of pets</h2> <figure id="attachment_219814" aria-describedby="caption-attachment-219814" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers.png"><img decoding="async" class="size-thumbnail wp-image-219814" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Gentle-Dog-Trainers-350x350.png 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219814" class="wp-caption-text">Photo Credit: Mathew Coulton</figcaption></figure> <p>First off, as the founder of &#8220;Gentle Dog Trainers,&#8221; I'm incredibly passionate about the well-being of our furry friends. This passion has driven me to create a platform where dog owners can find not just trainers, but compassionate professionals who understand the importance of positive reinforcement and empathy in training. It's a mission close to my heart, and it's what motivates me every day. Now, let's talk about what motivates other entrepreneurs and business owners to grow their businesses. Motivation can vary widely, but there are some common themes that resonate with many of us.</p> <p>Thanks to Mathew Coulton, <a href="https://gentledogtrainers.com.au/">Gentle Dog Trainers</a>!</p> <hr /> <h2>#7- Enriching customer experiences</h2> <figure id="attachment_219815" aria-describedby="caption-attachment-219815" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1.jpg"><img decoding="async" class="wp-image-219815 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Andy-LaPointe1-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219815" class="wp-caption-text">Photo Credit: Andy LaPointe</figcaption></figure> <p>The <span class="il">motivation</span> to <span class="il">grow</span> our nationally award-winning gourmet food company, Traverse Bay Farms, is our ability to be a part of the life experience of countless people. We understand our customer buy our products for the special events and experiences in their lives. For example, our products are being enjoyed during birthday parties, graduations, engagement parties, baby showers, more. This means we aren't cherry juice concentrate in a bottle, we are helping our clients enjoy memorable moments in their lives.</p> <p>Thanks to Andy LaPointe, <a href="https://www.traversebayfarms.com/">Traverse Bay Farms</a>!</p> <hr /> <h2>#8- Empowering children and families</h2> <figure id="attachment_219816" aria-describedby="caption-attachment-219816" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse.jpg"><img decoding="async" class="wp-image-219816 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Seth-Besse.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219816" class="wp-caption-text">Photo Credit: Seth Besse</figcaption></figure> <p>Every child deserves to thrive, no matter what challenges they face. Throughout my experience, I have seen firsthand the incredible strength and determination of families raising children with disabilities and learning differences. Our goal is to provide them with the tools and resources they need to navigate this unpredictable journey. This way, we can help parents and caregivers better understand and meet their children's specific needs, resulting in the best possible outcomes for everyone involved.</p> <p>Thanks to Seth Besse, <a href="https://www.undivided.io/">Undivided.io</a>!</p> <hr /> <h2>#9- Passion and personal growth</h2> <figure id="attachment_219817" aria-describedby="caption-attachment-219817" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tabatha-Farnel.png"><img decoding="async" class="wp-image-219817 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tabatha-Farnel-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tabatha-Farnel-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tabatha-Farnel-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tabatha-Farnel-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tabatha-Farnel-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Tabatha-Farnel.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219817" class="wp-caption-text">Photo Credit: Tabatha Farnel</figcaption></figure> <p>My <span class="il">motivation</span> to <span class="il">grow</span> my <span class="il">business</span> stems from a combination of personal and professional factors. First and foremost, I'm driven by a passion for what I do. I'm driven to share my enthusiasm and make a positive impact in people's lives. This intrinsic <span class="il">motivation</span> fuels my desire to expand and reach a broader audience. Additionally, I'm inspired by the opportunity for the learning and creativity that growth brings. Growing my <span class="il">business</span> allows me to take on new challenges and continuously evolve both personally and professionally.</p> <p>Thanks to Tabatha Farnel, <a href="https://aromaauthority.com/">Aroma Authority</a>!</p> <hr /> <h2>#10- Take on new challenges and continuously evolve</h2> <figure id="attachment_219818" aria-describedby="caption-attachment-219818" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash.jpg"><img decoding="async" class="size-thumbnail wp-image-219818" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ankit-Prakash.jpg 399w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219818" class="wp-caption-text">Photo Credit: Ankit Prakash</figcaption></figure> <p>At the core, my <span class="il">motivation</span> to <span class="il">grow</span> my software product technology company isn't merely about revenue figures or market dominance. Think of it as cultivating a garden; each product we develop, each client we assist, and every retail, D2C ecommerce, and SaaS <span class="il">business</span> I mentor, are seeds we're sowing. As these seeds flourish, they transform into flowers—representing innovation, solutions, and transformative impacts. Managing my AI and software products team directly, I've witnessed first-hand the ripple effect of empowering small, high-performing teams.</p> <p>Thanks to Ankit Prakash, <a href="https://sprout24.com/">Sprout24</a>!</p> <hr /> <h2>#11- Fostering growth and innovation</h2> <figure id="attachment_219819" aria-describedby="caption-attachment-219819" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone.jpg"><img decoding="async" class="size-thumbnail wp-image-219819" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Ryan-Stone-75x75.jpg 75w, https://storage.googleapis 27 Entrepreneurs Share Tips on Building an Ecommerce Business https://hear.ceoblognation.com/2023/10/25/27-entrepreneurs-share-tips-on-building-an-ecommerce-business/ Hearpreneur urn:uuid:d4c19afe-b339-67b9-c788-e051373e6850 Wed, 25 Oct 2023 12:16:30 -0400 Building a successful e-commerce and business venture requires a strategic approach that encompasses various elements. From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. A robust plan serves as a roadmap for your e-commerce venture, helping you stay focused and make informed decisions as [&#8230;] <p>Building a successful e-commerce and business venture requires a strategic approach that encompasses various elements. From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. A robust plan serves as a roadmap for your e-commerce venture, helping you stay focused and make informed decisions as your business evolves.</p> <p>We asked entrepreneurs, and business owners their tips on building an e-commerce business and here are the responses.</p> <h2>#1- Address shrinkage and optimize returns</h2> <figure id="attachment_219760" aria-describedby="caption-attachment-219760" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Christian-Piller.jpg"><img decoding="async" class="size-thumbnail wp-image-219760" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Christian-Piller-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Christian-Piller-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Christian-Piller-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Christian-Piller-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Christian-Piller-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219760" class="wp-caption-text">Photo Credit: Christian Piller</figcaption></figure> <p>Shrinkage includes inventory loss from other sources like returns fraud and human error. The current returns process has too many touchpoints where shrinkage can happen. The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue.</p> <p>Thanks to Christian Piller, <a href="https://pollenreturns.com/">Pollen Returns</a>!</p> <hr /> <h2>#2- Envisioning a strategic direction</h2> <figure id="attachment_404100" aria-describedby="caption-attachment-404100" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Danielle-Sabrina.png"><img decoding="async" class="size-thumbnail wp-image-404100" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Danielle-Sabrina-150x150.png" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404100" class="wp-caption-text">Photo Credit: Danielle Sabrina</figcaption></figure> <p>I think that it is of paramount importance for a CEO to possess the ability to envision a strategic direction and be able to conceptualize the path required to realize that vision. Often underestimated, intuition serves as a vital resource for an effective CEO, allowing them to navigate situations characterized by limited data yet full of potentially lucrative opportunities. Another critical attribute for a CEO is an acute sense of self-awareness.</p> <p>Thanks to Danielle Sabrina, <a href="https://www.society22pr.com/">Society22 PR</a>!</p> <hr /> <h2>#3- Investing both time and finance</h2> <figure id="attachment_404101" aria-describedby="caption-attachment-404101" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Jonathan-Hussey.jpg"><img decoding="async" class="size-thumbnail wp-image-404101" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Jonathan-Hussey-150x150.jpg" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404101" class="wp-caption-text">Photo Credit: Jonathan Hussey</figcaption></figure> <p>The biggest thing for me is to understand what you're undertaking before you start. Services like Shopify and BigCommerce have given many people the impression that eCommerce is an easy industry to succeed in. The reality is that eCommerce is not quick, easy, or cheap, and getting your store online is only a small part of the battle. You need to be prepared for hard work and to invest significantly both in time and financially if you expect to compete, and succeed. However, if you do manage to find success, the rewards can be significant.</p> <p>Thanks to Jonathan Hussey, <a href="https://developerconnection.co.uk/">Developer Connection</a>!</p> <hr /> <h2>#4- Invest in content marketing</h2> <figure id="attachment_219761" aria-describedby="caption-attachment-219761" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Nigmatulin.jpg"><img decoding="async" class="size-thumbnail wp-image-219761" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Nigmatulin-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Nigmatulin-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Nigmatulin-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Nigmatulin-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Nigmatulin-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Alex-Nigmatulin.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219761" class="wp-caption-text">Photo Credit: Alex Nigmatulin</figcaption></figure> <p>As entrepreneurs and business owners, one of our top tips for building a successful e-commerce venture is to invest in content marketing right from day one. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). By creating high-quality, engaging content on your website, you drive sustained traffic over the long term and establish yourself as a reliable player in the market.</p> <p>Thanks to Alex Nigmatulin, <a href="https://prnews.io/">PRNEWS.IO</a>!</p> <hr /> <h2>#5- Calculate stock reorder levels</h2> <figure id="attachment_404103" aria-describedby="caption-attachment-404103" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dani-Mechlowitz.jpg"><img decoding="async" class="size-thumbnail wp-image-404103" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dani-Mechlowitz-150x150.jpg" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404103" class="wp-caption-text">Photo Credit: Dani Mechlowitz</figcaption></figure> <p>When building an e-commerce business, it's essential to keep track of your inventory to avoid sell-out periods. In that initial growth phase, running out of stock can be detrimental and slow down the momentum of your business growth. As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.</p> <p>Thanks to Dani Mechlowitz, <a href="https://deltafulfilment.co.uk/">Delta Fulfilment</a>!</p> <hr /> <h2>#6- Hire an attorney and SEO expert</h2> <figure id="attachment_404104" aria-describedby="caption-attachment-404104" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Priscilla-Christine.png"><img decoding="async" class="size-thumbnail wp-image-404104" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Priscilla-Christine-150x150.png" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404104" class="wp-caption-text">Photo Credit: Priscilla Christine</figcaption></figure> <p>When establishing your business, there are several essential tips to keep in mind for long-term success. First and foremost, consider hiring an attorney to assist you in setting up your business structure, drafting contracts, and establishing store policies. I also suggest protecting your brand by trademarking your business name, ensuring it's uniquely yours. With an e-commerce business, it will be difficult to succeed without a strong online presence so you should prioritize SEO by either hiring an expert or researching how to optimize your digital efforts.</p> <p>Thanks to Priscilla Christine, <a href="https://www.thelittlecatholic.com/">The Little Catholic</a>!</p> <hr /> <h2>#7- Differente from the competition</h2> <figure id="attachment_404105" aria-describedby="caption-attachment-404105" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Chris-Gerbig1.jpg"><img decoding="async" class="size-thumbnail wp-image-404105" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Chris-Gerbig1-150x150.jpg" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404105" class="wp-caption-text">Photo Credit: Chris Gerbig</figcaption></figure> <p>The key to success for a new e-commerce business owner would be to find something that differentiates from the competition. There has to be some sort of ‘angle’ or unique aspect of the business that allows the company to stand out. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product? Without separating yourself from competitors, it will be more difficult to succeed in an already flooded market.</p> <p>Thanks to Chris Gerbig, <a href="https://pinklily.com/">Pink Lily</a>!</p> <hr /> <h2>#8- Focusing on digital marketing and UX</h2> <figure id="attachment_219770" aria-describedby="caption-attachment-219770" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Todd-Simon-1.jpg"><img decoding="async" class="size-thumbnail wp-image-219770" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Todd-Simon-1-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Todd-Simon-1-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Todd-Simon-1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Todd-Simon-1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Todd-Simon-1-75x75.jpg 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219770" class="wp-caption-text">Photo Credit: Todd Simon</figcaption></figure> <p>For 60 years decades, my family’s 106-year-old business has provided at-home delivery services for gourmet meat lovers. These days, we have a strong e-commerce presence – focusing heavily on digital marketing and user experience, providing deals and promotions throughout the year on the Omaha Steaks website. Across these efforts, we strive to keep consumers engaged by offering tips from butchers, recipes from our chefs, and tutorials on how to prepare your food.</p> <p>Thanks to Todd Simon, <a href="https://www.omahasteaks.com/">Omaha Steaks</a>!</p> <hr /> <h2>#9- Design a user-friendly e-commerce website</h2> <figure id="attachment_404107" aria-describedby="caption-attachment-404107" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane.png"><img decoding="async" class="size-thumbnail wp-image-404107" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-150x150.png" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404107" class="wp-caption-text">Photo Credit: Brian David Crane</figcaption></figure> <p>Designing a fully functional and user-friendly e-commerce website is critical for an e-commerce business. A website is a digital storefront for customers to order and place products in their online shopping cart. The first step is to have a domain name that matches your business name. One can choose to build their online eCommerce shops on inclusive and pre-made e-commerce shopping software platforms like Woocommerce, Shopify, Squarespace, or Magento based on what suits their bandwidth and individual needs and how they will manage inventory and shipping orders.</p> <p>Thanks to Brian David Crane, <a href="https://www.callersmart.com/">Caller Smart</a>!</p> <hr /> <h2>#10- Go offline</h2> <figure id="attachment_404108" aria-describedby="caption-attachment-404108" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Jane-Harbison.jpg"><img decoding="async" class="size-thumbnail wp-image-404108" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Jane-Harbison-150x150.jpg" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404108" class="wp-caption-text">Photo Credit: Jane Harbison</figcaption></figure> <p>An important part of growing an online <span class="il">business</span> is going offline. There are many ways to do this, including going onto other people’s podcasts, talking at events, attending local Chamber of Commerce functions, talking about what you do at parties, and writing articles for other people’s publications like this one. But if you are an introvert, all this public speaking and networking may terrify you. There is one cheap and often forgotten way. It is to wear <span class="il">your</span> <span class="il">business</span> on a T-shirt.</p> <p>Thanks to Jane Harbison, <a href="https://janeharbison.com.au/">Jane Harbison Design</a>!</p> <hr /> <h2>#11- Optimize the online shopping cart</h2> <figure id="attachment_404109" aria-describedby="caption-attachment-404109" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Stephanie-Venn-Watson.jpg"><img decoding="async" class="size-thumbnail wp-image-404109" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Stephanie-Venn-Watson-150x150.jpg" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404109" class="wp-caption-text">Photo Credit: Stephanie Venn-Watson</figcaption></figure> <p>Losing customers during the checkout process is a major pain point for <span class="il">eCommerce</span> merchants. Therefore, I recommend fully optimizing <span class="il">your</span> online shopping cart to eliminate pain points. Ensure <span class="il">your</span> checkout experience is fast and straightforward. Consider implementing a one-click buying option so customers can purchase items instantly. By eliminating a long and complicated payment process, shoppers are much more likely to complete their purchases.</p> <p>Thanks to Stephanie Venn-Watson, <a href="https://fatty15.com/">fatty15</a>!</p> <hr /> <h2>#12- Focus on UX and website design</h2> <figure id="attachment_404110" aria-describedby="caption-attachment-404110" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Steven-Light.png"><img decoding="async" class="size-thumbnail wp-image-404110" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Steven-Light-150x150.png" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404110" class="wp-caption-text">Photo Credit: Steven Light</figcaption></figure> <p>Prioritize user experience (UX) and website design. A well-designed, user-friendly website can significantly impact <span class="il">your</span> <span class="il">business</span>&#8216;s success. Ensure that <span class="il">your</span> website is easy to navigate, loads quickly, and is mobile-responsive to cater to a diverse audience. Implement clear product categorization, intuitive search functionality, and a streamlined checkout process. High-quality product images, detailed descriptions, and customer reviews can also enhance the user experience.</p> <p>Thanks to Steven Light,<a href="https://shopavenueb.com/"> Avenue B</a>!</p> <hr /> <h2>#13- Pay attention to product pages</h2> <figure id="attachment_404111" aria-describedby="caption-attachment-404111" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Nikhil-Jogia-1.png"><img decoding="async" class="size-thumbnail wp-image-404111" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Nikhil-Jogia-1-150x150.png" alt="" width="150" height="150" /></a><figcaption id="caption-attachment-404111" class="wp-caption-text">Photo Credit: Nikhil Jogia</figcaption></figure> <p>When operating an <span class="il">e-commerce</span> <span class="il">business</span>, <span class="il">your</span> product pages are <span class="il">your</span> frontline sales team — only there's no room for negotiation. Every element on the page needs to be tuned to help convert visits into sales. I can't overemphasize the importance of high-quality images and thorough, easy-to-understand descriptions. We've found that this approach encourages customers to make purchases and establishes a level of trust that turns them into repeat clients.</p> <p>Thanks to Nikhil Jogia, <a href="https://www.jogiadiamonds.com.au/">Jogia Diamonds</a>!</p> <hr /> <h2>#14- Blend technology and marketing</h2> <figure id="attachment_219771" aria-describedby="caption-attachment-219771" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Emery.jpg"><img decoding="async" class="size-thumbnail wp-image-219771" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Emery-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Emery-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Emery-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Emery-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Emery-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/James-Emery.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219771" class="wp-caption-text">Photo Credit: James Emery</figcaption></figure> <p><span class="il">Building</span> an e-commerce <span class="il">business</span> like The Neighbours Cellar involves a blend of technology, marketing, and customer-centricity. First, invest in a reliable and scalable e-commerce platform that can adapt as <span class="il">your</span> <span class="il">business</span> grows; we opted for Shopify for its robustness and ease of use. Second, focus on digital marketing channels that align with <span class="il">your</span> target audience—SEO, social media, and email marketing have been invaluable for us.</p> <p>Thanks to James Emery, <a href="https://www.theneighbourscellar.com.au/">The Neighbours Cellar</a>!</p> <hr /> <h2>#15- Build customer loyalty</h2> <figure id="attachment_219772" aria-describedby="caption-attachment-219772" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Liz-Raad.jpg"><img decoding="async" class="size-thumbnail wp-image-219772" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Liz-Raad-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Liz-Raad-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Liz-Raad-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Liz-Raad-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Liz-Raad-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Liz-Raad.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-219772" class="wp-caption-text">Photo Credit: Liz Raad</figcaption></figure> <p>We can safely say that e-commerce is among the most common types of online <span class="il">business</span>. And yet, it’s surprising how hesitant small businesses are to engage in loyalty programs. And that can make or break <span class="il">your</span> customer retention, especially in the early stages. If you’re still <span class="il">building</span> <span class="il">your</span> customer base, you can offer referrals for expensive products/services or first-time buyer incentives – for example, a free gift or special discount with the second purchase.</p> <p>Thanks to Liz Raad, <a href="https://www.ebusinessinstitute.com.au/">eBusiness Institute</a>!</p> <hr /> <h2>#16- Focus on traffic-generating skill</h2> <figure id="attachment_219773" aria-describedby="caption-attachment-219773" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/2/2023/10/Dimitri-Neocleous.jpg"><img decoding="async" class="size-thumbnail wp-image-219773" src="https://stor IAM1896 – Entrepreneur and Digital Content Creator Runs a Designing eCommerce Business https://healthyceo.co/2023/10/23/iam1896-entrepreneur-and-digital-content-creator-runs-a-designing-ecommerce-business/ Healthy CEO urn:uuid:c4da75db-3e02-45f9-e124-5a171579799b Mon, 23 Oct 2023 21:09:50 -0400 Why it was selected for “CBNation Architects”: In this episode of the IAMCEO podcast, Emily Duong, a 22-year old entrepreneur and digital content creator, is the guest. Emily graduated from Chapman University and has a strong background in competitive sports, including figure skating and tennis. After years of competitive skating, Emily discovered a passion for &#8230; <p>Why it was selected for “CBNation Architects”:<br /> In this episode of the IAMCEO podcast, Emily Duong, a 22-year old entrepreneur and digital content creator, is the guest. Emily graduated from Chapman University and has a strong background in competitive sports, including figure skating and tennis.<br /> After years of competitive skating, Emily discovered a passion for designing her own dresses. When she was 17, she turned her love for design into an eCommerce business, Elite Skate Wear, which she continues to manage and grow today.<br /> In the podcast, Emily shares valuable insights:<br /> CEO Hack: She recommends two books that she has found insightful: “Principles” by</p> <p><a href="https://iamceo.co/2023/10/23/iam1896-entrepreneur-and-digital-content-creator-runs-a-designing-ecommerce-business/" rel="nofollow" target="_blank">Listen to the full podcast. This is Originally posted here.</a></p> Monday Motivation: You Must Come Back And Finish What You Started https://hear.ceoblognation.com/2023/10/23/monday-motivation-you-must-come-back-and-finish-what-you-started/ Hearpreneur urn:uuid:2784f9b7-54a5-c0fa-fd72-0e91316a9412 Mon, 23 Oct 2023 09:16:14 -0400 This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great. Here are some takeaways from the video: Sorround yourself with people who will challenge you to grow Control what you can control There is a light within ourselves that can guide us forward during the darkest [&#8230;] <div class="jeg_video_container jeg_video_content"><iframe title="YOU MUST COME BACK AND FINISH WHAT YOU STARTED - One Of The Most Powerful Motivational Speeches EVER" width="500" height="281" src="https://www.youtube.com/embed/UNKyc8oKycY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> <p>This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great.</p> <p>Here are some takeaways from the video:</p> <ul> <li>Sorround yourself with people who will challenge you to grow</li> <li>Control what you can control</li> <li>There is a light within ourselves that can guide us forward during the darkest of times</li> <li>The best version of yourself is yet to be revealed to the world</li> </ul> 27 Entrepreneurs List Their Favorite Business Books https://teach.ceoblognation.com/2023/10/22/27-entrepreneurs-list-their-favorite-business-books-2/ Teach a CEO urn:uuid:7d694448-be31-df18-d047-7d64b598a9be Sun, 22 Oct 2023 12:16:24 -0400 As musician Frank Zappa once said, “So many books, so little time.” For a business owner or budding entrepreneur, books can be a life preserver. Of course, valuable lessons often come from doing. Business lessons can be learned by trial and error and by putting yourself out on the line. But the same lessons can [&#8230;] <p>As musician Frank Zappa once said, “So many books, so little time.” For a business owner or budding entrepreneur, books can be a life preserver. Of course, valuable lessons often come from doing. Business lessons can be learned by trial and error and by putting yourself out on the line. But the same lessons can also be learned from a book. Reading about the errors and triumphs of other business leaders can prevent you from making mistakes and push you in the direction of success. Beyond lessons, a good business book can inspire you to lift your business to an even higher level.</p> <p>Below is a selection of business books chosen as favorites by entrepreneurs and business owners.</p> <h2>#1- &#8220;Good to Great&#8221; by Jim Collins</h2> <figure id="attachment_141159" aria-describedby="caption-attachment-141159" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik.png"><img decoding="async" class="size-thumbnail wp-image-141159" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-768x767.png 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-600x599.png 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik-750x749.png 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Vikas-Kaushik.png 898w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141159" class="wp-caption-text">Photo Credit: Vikas Kaushik</figcaption></figure> <p>Collins' ideas on focused thinking, exacting action, and unshakable dedication to excellence have perfectly complemented my customer-focused mindset and TechAhead's quest for digital transformation expertise. &#8220;Good to Great&#8221; emphasizes the importance of consistent discipline, technology-enabled agility, and a team-driven strategy, just as TechAhead works to exceed client expectations through new mobile apps and digital solutions.</p> <p>Thanks to Vikas Kaushik, <a href="https://www.techaheadcorp.com/">TechAhead</a>!</p> <hr /> <h2>#2- &#8220;Start with Why&#8221; by Simon Sinek</h2> <figure id="attachment_141160" aria-describedby="caption-attachment-141160" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1.png"><img decoding="async" class="wp-image-141160 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-1024x1024.png 1024w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-768x769.png 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-600x600.png 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-750x751.png 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1-1140x1141.png 1140w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Mark-Buskuhl1.png 1209w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141160" class="wp-caption-text">Photo Credit: Mark Buskuhl</figcaption></figure> <p>This great book by Simon Sinek tells the story of how leaders can inspire others to take action through a simple but powerful model, which he calls the Golden Circle. It focuses on understanding why we do things and how those reasons can become motivating forces for people. It also explains how our why can drive our success and help us achieve more. Sinek explains his theory by using real-life examples from some of the world's most successful companies, including Apple, Starbucks, and Google.</p> <p>Thanks to Mark Buskuhl,<a href="https://www.ninebp.com/"> Ninebird Properties</a>!</p> <hr /> <h2>#3- All You Need to Know About the Music Business</h2> <figure id="attachment_141162" aria-describedby="caption-attachment-141162" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine.jpg"><img decoding="async" class="size-thumbnail wp-image-141162" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Alyssa-J-Devine.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141162" class="wp-caption-text">Photo Credit: Alyssa J. Devine</figcaption></figure> <p>&#8220;All You Need to Know About the Music Business&#8221; by attorney Donald S. Passman provides practical insight for creatives with limited knowledge of business principles. The book begins by providing a 10,000-foot view of the music industry and the different considerations involved with hiring an attorney, accountant, and other business professionals. Passman uses plain language to describe the recent changes in the law (and standard business practices) that have affected and will continue to impact the music industry, such as streaming and the Music Modernization Act (MMA).</p> <p>Thanks to Alyssa J. Devine,<a href="https://purplefoxlegal.com/"> Purple Fox Legal</a>!</p> <hr /> <h2>#4- “Think and Grow Rich” by Napoleon Hill</h2> <figure id="attachment_141163" aria-describedby="caption-attachment-141163" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick.png"><img decoding="async" class="size-thumbnail wp-image-141163" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/nick.png 384w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141163" class="wp-caption-text">Photo Credit: Nicholas Dragolea</figcaption></figure> <p>My favorite business book is the classic “Think and Grow Rich” as it has been an essential cornerstone in my journey as an entrepreneur. Not a huge reader myself, it’s actually the only book that I found myself reading three times! Authored by Napoleon Hill, the book focuses on priceless business advice on positive thinking and overcoming adversity both in business and in personal life. I would wholeheartedly recommend it to anyone whether in their teens, twenties, or later in life.</p> <p>Thanks to Nicholas Dragolea, <a href="https://tryfetched.com/">Fetched</a>!</p> <hr /> <h2>#5- &#8220;Playing to Win&#8221; by A.G. Lafley and Roger L. Martin</h2> <figure id="attachment_141164" aria-describedby="caption-attachment-141164" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith.png"><img decoding="async" class="size-thumbnail wp-image-141164" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-1024x1024.png 1024w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-768x768.png 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-600x600.png 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith-750x750.png 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Corwin-Smith.png 1080w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141164" class="wp-caption-text">Photo Credit: Corwin Smith</figcaption></figure> <p>I recommend Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin as my go-to book. This book is the perfect example of strategic thinking. It is about identifying where you’re going to play in the marketplace, which customers you’re going to serve, and how you secure those customers. The book also teaches you that not all customers are good customers.</p> <p>Thanks to Corwin Smith, <a href="https://culturetocash.com/">Culture to Cash</a>!</p> <hr /> <h2>#6- Influence: The Psychology of Persuasion by Dr. Robert Cialdini</h2> <figure id="attachment_141165" aria-describedby="caption-attachment-141165" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis.png"><img decoding="async" class="size-thumbnail wp-image-141165" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Evan-Tunis-350x350.png 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141165" class="wp-caption-text">Photo Credit: Evan Tunis</figcaption></figure> <p>This classic business book is a must-read for entrepreneurs and business owners. Written by Dr. Robert Cialdini, it provides insights into the psychology of persuasion and how to be an effective negotiator and leader. It covers topics such as understanding people's motivations, creating trust with clients and customers, and mastering the art of influence. This book has been praised by entrepreneurs and business owners for its engaging writing style, practical lessons, and insights into effective communication.</p> <p>Thanks to Evan Tunis, <a href="https://floridahealthcareinsurance.com/">Florida Healthcare Insurance</a>!</p> <hr /> <h2>#7- &#8220;One Little Spark&#8221; by Marty Sklar</h2> <figure id="attachment_141166" aria-describedby="caption-attachment-141166" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer.png"><img decoding="async" class="size-thumbnail wp-image-141166" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/David-Brewer.png 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141166" class="wp-caption-text">Photo Credit: David Brewer</figcaption></figure> <p>Without a doubt, one of my favorite business books is ‘One Little Spark’ by Marty Sklar, the former head of Imagineering at Disney. It’s a collection of anecdotes and personal stories that incorporate Mickey’s Ten Commandments and the Disney methodology into their narrative to help the reader understand how to implement and utilize them in their professional and personal lives. It was, is, and always will be indispensable to me and the way, my business, works</p> <p>Thanks to David Brewer, <a href="https://www.protectline.co.uk/">Protect Line</a>!</p> <hr /> <h2>#8- &#8220;Hard Times Create Strong Men&#8221; by Stefan Aarnio</h2> <figure id="attachment_141167" aria-describedby="caption-attachment-141167" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz.png"><img decoding="async" class="size-thumbnail wp-image-141167" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Luke-Lintz.png 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141167" class="wp-caption-text">Photo Credit: Luke Lintz</figcaption></figure> <p>Gen Z is extremely lazy. This idea immediately brings to mind insights from Stefan Aarnio’s book &#8220;Hard Times Create Strong Men&#8221;. He drew a comparison to a cycle, where challenging times give rise to individuals with resilience. These individuals then contribute to periods of prosperity. However, during these prosperous times, a certain complacency can set in, potentially leading to a generation that faces difficulties. His explanation of this cycle sheds light on the changes within our society.</p> <p>Thanks to Luke Lintz, <a href="https://www.lukelintz.com/">HighKey Enterprises LLC</a>!</p> <hr /> <h2>#9- &#8220;Making It In Real Estate&#8221; by John McNellis</h2> <figure id="attachment_141168" aria-describedby="caption-attachment-141168" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1.jpg"><img decoding="async" class="size-thumbnail wp-image-141168" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Jonathan-Ayala1-350x350.jpg 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141168" class="wp-caption-text">Photo Credit: Jonathan Ayala</figcaption></figure> <p>Making It In Real Estate by John McNellis is a great deep dive into real estate investment, ownership, and development. What I loved most about the book is how super real it is. If you're in this business you'll immediately recognize the wily developers of the 1980s and the overconfidant upstarts at the turn of the century. It provides you not only with hard-hitting facts about the industry but it's more importantly filled with personal anecdotes told by a natural storyteller, who paid his dues in this business.</p> <p>Thanks to Jonathan Ayala,<a href="https://hudsoncondos.com/"> Hudson Condos</a>!</p> <hr /> <h2>#10- &#8220;Never Split the Difference&#8221; by Chris Voss</h2> <figure id="attachment_141169" aria-describedby="caption-attachment-141169" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Karen-Green11.png"><img decoding="async" class="size-thumbnail wp-image-141169" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Karen-Green11-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Karen-Green11-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Karen-Green11-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Karen-Green11-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Karen-Green11-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Karen-Green11-75x75.png 75w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-141169" class="wp-caption-text">Photo Credit: Karen Green</figcaption></figure> <p>He presents nine principles of negotiation that might be counterintuitive such as never splitting the difference! which as a sales expert and former retail buyer, I totally agree with. If you are selling to someone and they start with a ridiculously low offer, splitting the difference between that and your reasonable offer is only going to lead to a lower-than-necessary result. There is loads more valuable advice just like this and is relevant whether you are seeking out new business or negotiating with suppliers.</p> <p>Thanks to Karen Green, <a href="https://buyerology.co.uk/">Buyerology</a>!</p> <hr /> <h2>#11- &#8220;Company of One&#8221; by Paul Jarvis</h2> <figure id="attachment_141170" aria-describedby="caption-attachment-141170" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/8/2023/09/Rachel-Doherty.png"><img decoding="async" class="size-thumbnail wp-image-141170" src="https://storage.googleapis.com/stateless-ce IAM1893 – Co-Owner Starts Medical Facilitation Business After Experience Frustration with Canadian Health Care System https://healthyceo.co/2023/10/20/iam1893-co-owner-starts-medical-facilitation-business-after-experience-frustration-with-canadian-health-care-system/ Healthy CEO urn:uuid:fcd1c27d-a344-7786-b1d3-54afc8e8c4b9 Fri, 20 Oct 2023 20:40:13 -0400 Why it was selected for “CBNation Architects”: This podcast episode features Christy Evon, the Director and Co-Owner of Health Vantis, a medical facilitation business that she started after experiencing frustrations with the Canadian healthcare system. In this episode, Christy shares her journey and key aspects of her business philosophy: CEO Hack: Christy cites the usefulness &#8230; <p>Why it was selected for “CBNation Architects”:<br /> This podcast episode features Christy Evon, the Director and Co-Owner of Health Vantis, a medical facilitation business that she started after experiencing frustrations with the Canadian healthcare system.<br /> In this episode, Christy shares her journey and key aspects of her business philosophy:<br /> CEO Hack: Christy cites the usefulness of time management and scheduling to organize and undertake certain activities effectively.<br /> CEO Nugget: Her advice to listeners is to get organized as it is critical for success in business.<br /> CEO Defined: Christy defines a CEO as an individual who creates something unique that helps people.<br /> Check out our CEO Hack</p> <p><a href="https://iamceo.co/2023/10/20/iam1893-co-owner-starts-medical-facilitation-business-after-experience-frustration-with-canadian-health-care-system/" rel="nofollow" target="_blank">Listen to the full podcast. This is Originally posted here.</a></p> 15 Entrepreneurs Share How They Use Social Media For Their Business https://rescue.ceoblognation.com/2023/10/20/16-entrepreneurs-share-how-they-use-social-media-for-their-business/ Rescue a CEO urn:uuid:5fda166c-3345-01d3-4c59-9d5fd03a0610 Fri, 20 Oct 2023 12:16:08 -0400 In today's digital age, harnessing the power of social media is paramount for business success. With a global audience at your fingertips, leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn has become essential for brand visibility and customer engagement. There are myriad ways to effectively utilize social media to promote and grow your business. We [&#8230;] <p>In today's digital age, harnessing the power of social media is paramount for business success. With a global audience at your fingertips, leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn has become essential for brand visibility and customer engagement. There are myriad ways to effectively utilize social media to promote and grow your business.</p> <p>We asked entrepreneurs, and business owners how they use social media for business. Here are some responses.</p> <hr /> <h2>#1- Boosting content for targeted reach</h2> <figure id="attachment_404075" aria-describedby="caption-attachment-404075" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis.jpg"><img decoding="async" class="size-thumbnail wp-image-404075" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Marshal-Davis.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404075" class="wp-caption-text">Photo Credit: Marshal Davis</figcaption></figure> <p>I have a dedicated budget solely for boosting high-performing content on platforms like Facebook and Instagram. We identify these posts based on organic engagement metrics and then boost them to reach a wider but highly targeted audience. Once identified, these posts are boosted to extend their reach to a more targeted audience, thereby amplifying their impact. This is not a haphazard tactic but a well-thought-out strategy that is in line with our broader marketing goals. The result is a more engaged audience and a more effective social media campaign.</p> <p>Thanks to Marshal Davis,  <a href="https://ascendlymarketing.com/">Ascendly Marketing</a>!</p> <hr /> <h2>#2- For projecting my personality and philosophy</h2> <figure id="attachment_404076" aria-describedby="caption-attachment-404076" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon.jpg"><img decoding="async" class="size-thumbnail wp-image-404076" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Dielle-Charon.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404076" class="wp-caption-text">Photo Credit: Dielle Charon</figcaption></figure> <p>I use social media for my business by selling through social media and connecting. My leads learn my personality in my stories and my philosophy and movement inside of posts and reels. They do not get free education from me, as that stays mostly inside my coaching container, but they see my philosophy and what I stand for and they know if this aligns with them!</p> <p>Thanks to Dielle Charon,  <a href="https://diellecharon.com/">Dielle Charon Coaching</a>!</p> <hr /> <h2>#3- Establishing recognition and credibility</h2> <figure id="attachment_404077" aria-describedby="caption-attachment-404077" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller.jpg"><img decoding="async" class="size-thumbnail wp-image-404077" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Adrian-Miller.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404077" class="wp-caption-text">Photo Credit: Adrian Miller</figcaption></figure> <p>IMHO social media is best used for establishing recognition and credibility as long as you don't throw out drivel, falsehoods, and posts that scream you're a loser looking for a lead. I advise content that has value, humor, and honesty, and will stand behind that advice every day!</p> <p>Thanks to Adrian Miller, <a href="https://www.adrianmiller.com/">Adrian Miller Sales Training</a>!</p> <hr /> <h2>#4- To build brands</h2> <figure id="attachment_404078" aria-describedby="caption-attachment-404078" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz.png"><img decoding="async" class="size-thumbnail wp-image-404078" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Luke-Lintz.png 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404078" class="wp-caption-text">Photo Credit: Luke Lintz</figcaption></figure> <p>I started my company in 2016, and we grew it through social media marketing, Instagram specifically. We realized that what we were really good at was marketing and building brands on social media. I believe you should focus on growing your social media channels because that’s what stays with you for the entire time you're running your business. We use social media now to cement ourselves as a brand, for outreach, marketing, advertising, and even pitching sometimes.</p> <p>Thanks to Luke Lintz, <a href="https://highkeyagency.com/">High Key Agency</a>!</p> <hr /> <h2>#5- Sharing the journey</h2> <figure id="attachment_404079" aria-describedby="caption-attachment-404079" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman.jpg"><img decoding="async" class="size-thumbnail wp-image-404079" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Rhett-Wiseman.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404079" class="wp-caption-text">Photo Credit: Rhett Wiseman</figcaption></figure> <p>I first gained notoriety and recognition for my knowledge of real estate investing when I began sharing my own journey of purchasing homes and zoning them for Section 8 rentals on his YouTube channel. As I became inundated with requests from people who aspire to learn from me on how they could create their own real estate empires, build out portfolios, create long-lasting passive income, and ‘be their own boss,’ I took the leap into coaching and created my one-of-a-kind coaching program that hand-holds my clients through every step of the process.</p> <p>Thanks to Rhett Wiseman, <a href="https://section8coaching.com/">Wiseman Advising LLC</a>!</p> <hr /> <h2>#6- For recruiting</h2> <figure id="attachment_404080" aria-describedby="caption-attachment-404080" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West.png"><img decoding="async" class="size-thumbnail wp-image-404080" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Garry-West.png 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404080" class="wp-caption-text">Photo Credit: Garry West</figcaption></figure> <p>For me, the day always starts on LinkedIn. I can always be sure to see a post from someone I know, there’s usually something that makes me laugh, and I check in on the news in my sector. Sure, we use the platform for recruiting, and it’s a great way to generate leads, but for me, it’s all about staying up to date, reading the latest opinion pieces, and taking part in webinars, when I get the time. I’ve been using LinkedIn since I started my business; it feels like my social media home!</p> <p>Thanks to Garry West, <a href="https://imagefix.co.uk/">Imagefix</a>!</p> <hr /> <h2>#7- Align content to niche</h2> <figure id="attachment_404082" aria-describedby="caption-attachment-404082" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred.jpg"><img decoding="async" class="size-thumbnail wp-image-404082" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Will-Allred.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404082" class="wp-caption-text">Photo Credit: Will Allred</figcaption></figure> <p>First, align your content to your niche. We were the first to mix objective cold email data with the reader's perspective on LinkedIn. Second, be consistent. I was able to quickly attribute revenue to my posting because of our self-service offering. It took 18 months before growth started to compound. Third, seek to help before you optimize for the algorithm. People come to social media to learn or be entertained. Fourth, the magic is in the comments. Thoughtfully respond, and comment on other's posts in your space. This will open your posts to their and their followers' feeds.</p> <p>Thanks to Will Allred, <a href="https://www.lavender.ai/">Lavender</a>!</p> <hr /> <h2>#8- Showcase business offerings and skillsets</h2> <figure id="attachment_404083" aria-describedby="caption-attachment-404083" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James.jpg"><img decoding="async" class="size-thumbnail wp-image-404083" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Vanessa-James.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404083" class="wp-caption-text">Photo Credit: Vanessa James</figcaption></figure> <p>I utilize social media as a tool to showcase my various business offerings and skillsets like voiceover, on-camera hosting, and brand collaborations. It's also a fantastic way to engage daily and build community with fellow creatives across the media landscape. As new apps and tools go live, it’s also a great way to review trends and see where and how my audience is connecting and meet them where they are. I shifted my mindset years ago on social always being a place to showcase my highlight reel and moved to a place where I could showcase my work.</p> <p>Thanks to Vanessa James,  <a href="https://www.vanessajamesmedia.com/">Vanessa James Media</a>!</p> <hr /> <h2>#9- To craft relevant ad messages</h2> <figure id="attachment_404084" aria-describedby="caption-attachment-404084" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane.png"><img decoding="async" class="size-thumbnail wp-image-404084" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane-350x350.png 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Brian-David-Crane.png 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404084" class="wp-caption-text">Photo Credit: Brian David Crane</figcaption></figure> <p>I use social media for my business to target hyper-specific audiences through social media ads who are interested in anti-phishing and digital security tools that can help them protect their privacy. With Facebook's ad targeting options, we are able to craft relevant messages that connect with different groups of potential customers based on their behaviors, interests, and demographics and pay according to the exact number of viewers we want to reach out to.</p> <p>Thanks to Brian David Crane, <a href="https://www.callersmart.com/">Caller Smart Inc</a>!</p> <hr /> <h2>#10- Infuse our personality into videos</h2> <figure id="attachment_404085" aria-describedby="caption-attachment-404085" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Diane-Howard.jpg"><img decoding="async" class="size-thumbnail wp-image-404085" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Diane-Howard-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Diane-Howard-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Diane-Howard-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Diane-Howard-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Diane-Howard-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Diane-Howard.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404085" class="wp-caption-text">Photo Credit: Diane Howard</figcaption></figure> <p>It's a great way to showcase our services and products, explaining how they can benefit our clients. But we also infuse our personality into these videos to stand out – after all, aesthetics and skincare should be enjoyable and relatable. It's about making our followers feel like they're part of a community that values self-care and confidence.</p> <p>Thanks to Diane Howard, <a href="https://www.estheticfinesse.com/">Esthetic Finesse</a>!</p> <hr /> <h2>#11- Regularly answer questions</h2> <figure id="attachment_404086" aria-describedby="caption-attachment-404086" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Seth-Besse.jpg"><img decoding="async" class="size-thumbnail wp-image-404086" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Seth-Besse-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Seth-Besse-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Seth-Besse-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Seth-Besse-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Seth-Besse-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/10/Seth-Besse.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404086" class="wp-caption-text">Photo Credit: Seth Besse</figcaption></figure> <p>Our caregiver support platform is designed specifically to assist parents of children with disabilities and learning differences. The proverb goes, &#8220;It takes a village to raise a child.&#8221; And we feel the same, which is why we are very active and reachable on our <span class="il">social</span> channels. We're part of the disability community on Instagram, where we regularly answer questions. And we maintain a private community on Facebook, hosting frequent live chats. These are for Undivided members, as well as other parents raising kids with disabilities, to connect, share advice, and feel supported.</p> <p>Thanks to Seth Besse, <a href="https://www.undivided.io/">Undivided</a>!</p> <hr /> <h2>#12- Repost photos from satisfied customers</h2> <figure id="attachment_404087" aria-describedby="caption-attachment-404087" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/st Disrupting the Orthodontic Industry: How AI is Revolutionizing Access to Orthodontic Treatment https://ceoblognation.com/2023/10/disrupting-the-orthodontic-industry-how-ai-is-revolutionizing-access-to-orthodontic-treatment/ Business Startup ideas, Entrepreneur News, Tips | CEO Blog Nation urn:uuid:70ae54e8-ad42-da70-ae37-9492e0c17287 Thu, 19 Oct 2023 09:16:04 -0400 When people think of wellness they often think of the right combination of diet and exercise.  One area that is often overlooked is how oral health plays into overall wellness. While most might not think of a straight set of pearly whites as being an indicator of longevity, those who receive orthodontic treatment may even [&#8230;] 14 Entrepreneurs Reveal How They Incorporate Sustainability Into Their Business https://rescue.ceoblognation.com/2023/10/18/14-entrepreneurs-reveal-how-they-incorporate-sustainability-into-their-business/ Rescue a CEO urn:uuid:1735770c-a254-04b9-bec7-10e54ded09c8 Wed, 18 Oct 2023 12:16:09 -0400 In an era where environmental consciousness and ethical practices are taking center stage, the integration of sustainability into business operations is no longer a choice, but a necessity. There are myriad ways in which sustainability can be seamlessly woven into your business fabric, not just as a token gesture, but as a strategic advantage. We [&#8230;] <p>In an era where environmental consciousness and ethical practices are taking center stage, the integration of sustainability into business operations is no longer a choice, but a necessity. There are myriad ways in which sustainability can be seamlessly woven into your business fabric, not just as a token gesture, but as a strategic advantage.</p> <p>We asked entrepreneurs, and business owners how they incorporate sustainability into their businesss and here are the responses.</p> <h2>#1- Using cheaper and cleaner energy sources</h2> <figure id="attachment_404034" aria-describedby="caption-attachment-404034" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer.jpg"><img decoding="async" class="size-thumbnail wp-image-404034" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Andrew-Meyer.jpg 455w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404034" class="wp-caption-text">Photo Credit: Andrew Meyer</figcaption></figure> <p>Our entire business is based on sustainability. We’re a digital energy advisor that automatically lowers your electric rate and carbon footprint by switching your home or apartment to cheaper and cleaner energy sources. We do our part as well by employing a fully remote workforce. This cuts down on greenhouse gas emissions, consumption of fossil fuels and power, paper and plastic office supplies, and contributes to cleaner air. Lastly, we practice what we preach. Everyone at our company has found the right energy products and services for them. This not only saves them money but allows them to be more sustainable at the same time.</p> <p>Thanks to Andrew Meyer, <a href="https://www.joinarbor.com/">Arbor</a>!</p> <hr /> <h2>#2- Through commitment and innovation</h2> <figure id="attachment_404036" aria-describedby="caption-attachment-404036" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore.png"><img decoding="async" class="wp-image-404036 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Ward-dilmore-350x350.png 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404036" class="wp-caption-text">Photo Credit: Ward Dilmore</figcaption></figure> <p>Incorporating sustainability into my business, both as a business owner and entrepreneur, has been a journey of commitment and innovation. Here's how I've woven sustainability into the fabric of Petrus Landscape: my passion for sustainability stems from a personal connection to the environment. I've always believed that businesses can play a pivotal role in preserving the planet for future generations.</p> <p>Thanks to Ward Dilmore, <a href="https://petruslandscape.com/">Petrus Landscaping</a>!</p> <hr /> <h2>#3- Using independent​ and carbon-neutral data centers​</h2> <figure id="attachment_404037" aria-describedby="caption-attachment-404037" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber.jpg"><img decoding="async" class="size-thumbnail wp-image-404037" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cuautemoc-Weber-350x350.jpg 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404037" class="wp-caption-text">Photo Credit: Cuautemoc Weber</figcaption></figure> <p>One of the most pertinent challenges across the blockchain landscape is figuring out how to chart a more sustainable trajectory going forward, due to the energy-intensive nature of many blockchain networks. Gateway.fm is the first truly decentralized blockchain infrastructure node provider, delivering reliable node infrastructure, best-in-class validators, and robust dev tooling support to help Web3 projects scale at pace. As part of this mission, we use independent​ and carbon-neutral data centers​ to minimize the environmental impact of operating blockchain nodes, contributing to a more sustainable and eco-friendly crypto ecosystem.</p> <p>Thanks to Cuautemoc Weber, <a href="https://gateway.fm/">Gateway.fm</a>!</p> <hr /> <h2>#4- Having a strong environmental committee</h2> <figure id="attachment_404046" aria-describedby="caption-attachment-404046" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1.jpg"><img decoding="async" class="size-thumbnail wp-image-404046" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-768x768.jpg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1-750x750.jpg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Mac-Steer1.jpg 800w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404046" class="wp-caption-text">Photo Credit: Mac Steer</figcaption></figure> <p>One of the things that I try to do is make sure that my employees are engaged in our sustainability efforts. We have a strong environmental committee that meets regularly and works with me to identify new ways we can make our company more sustainable. We've implemented some great ideas from this committee, including using reusable cups instead of disposable ones at our office and offering a discount on your next purchase if you bring your own bag into our store.</p> <p>Thanks to Mac Steer, <a href="https://simify.com/">Simify</a>!</p> <hr /> <h2>#5-Reducing carbon footprint</h2> <figure id="attachment_404041" aria-describedby="caption-attachment-404041" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis.png"><img decoding="async" class="size-thumbnail wp-image-404041" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis-150x150.png" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis-150x150.png 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis-300x300.png 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis-100x100.png 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis-96x96.png 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis-75x75.png 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Evan-Tunis-350x350.png 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404041" class="wp-caption-text">Photo Credit: Evan Tunis</figcaption></figure> <p>We are working to make our business more sustainable by reducing our carbon footprint, minimizing waste, and increasing the use of renewable energy sources. We are investing in solar power, improving insulation in our buildings, installing LED lights to reduce electricity consumption, and recycling materials whenever possible. We are also encouraging employees to carpool or take public transport when traveling for business purposes. Additionally, we have implemented a paperless system to reduce the amount of paper, ink, and other materials used in our operations.</p> <p>Thanks to Evan Tunis, <a href="https://www.fhcp.com/">Florida Healthcare Insurance</a>!</p> <hr /> <h2>#6- Using UV-C air disinfection</h2> <figure id="attachment_404047" aria-describedby="caption-attachment-404047" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-scaled.jpg"><img decoding="async" class="wp-image-404047 size-thumbnail" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Jennifer-Nuckles-350x350.jpg 350w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404047" class="wp-caption-text">Photo Credit: Jennifer Nuckles</figcaption></figure> <p>The pandemic shone a spotlight on the importance of indoor air quality, as well as the archaic solutions that previously defined the market. But over the past few years, we’ve seen the emergence of a solution that is continuous, autonomous, disinfects air in real-time, and is sustainable and efficient: UV-C air disinfection. I believe sustainable air disinfection is the future. R-Zero is working to make our shared indoor spaces safer and more efficient, sustainable, and productive, through the use of this UV-C air disinfection technology.</p> <p>Thanks to Jennifer Nuckles, <a href="https://rzero.com/">R-Zero</a>!</p> <hr /> <h2>#7- Building a strong corporate culture</h2> <figure id="attachment_404049" aria-describedby="caption-attachment-404049" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky.jpg"><img decoding="async" class="size-thumbnail wp-image-404049" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Michael-Podolsky.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404049" class="wp-caption-text">Photo Credit: Michael Podolsky</figcaption></figure> <p>Organize your internal processes and build a corporate culture that is passed across all management levels. My team is my greatest asset, so I make sure that everyone is involved in the company’s goals, shares the same vision of success, and contributes to teamwork. We've built a culture that helps us pass the vision and values of the company across all management levels. Every employee is involved in teamwork and company goals. That is important for sustainability. We also have established standards for our services, especially among support specialists, all aimed at catering to the needs and expectations of our users and clients.</p> <p>Thanks to Michael Podolsky, <a href="https://www.pissedconsumer.com/">PissedConsumer.com</a>!</p> <hr /> <h2>#8- Driving sustainable apartment living</h2> <figure id="attachment_404050" aria-describedby="caption-attachment-404050" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson.jpg"><img decoding="async" class="size-thumbnail wp-image-404050" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Cameron-johnson.jpg 500w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404050" class="wp-caption-text">Photo Credit: Cameron Johnson</figcaption></figure> <p>By offering living subscriptions that include all of the housewares, décor, furniture, and in-home tech that any apartment needs, we embrace the circular economy and save the equivalent of 30 trees per transaction. Our goal is to provide our users with a hassle and stress-free move but also to reduce the environmental impact associated with moving. Further, in addition to re-using as much of our inventory as we can for as long as we can, we also do our best to help our goods avoid landfills. Items that can no longer be deployed in users’ homes will be donated to homeless shelters, non-profits, and dog shelters (they love pillows and bedding) business.</p> <p>Thanks to Cameron Johnson, <a href="https://nicksonliving.com/">Nickson Living</a>!</p> <hr /> <h2>#9- By sourcing eco-conscious vendors</h2> <figure id="attachment_404051" aria-describedby="caption-attachment-404051" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-scaled.jpg"><img decoding="async" class="size-thumbnail wp-image-404051" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-300x300.jpg 300w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-1024x1024.jpg 1024w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-768x768.jpg 768w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-1536x1536.jpg 1536w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-2048x2048.jpg 2048w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-600x600.jpg 600w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-350x350.jpg 350w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-750x750.jpg 750w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Marcy-Kelman-1-1140x1140.jpg 1140w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404051" class="wp-caption-text">Photo Credit: Marcy Kelman</figcaption></figure> <p>As a US manufacturer of college diploma frames, we’re hyper-aware that wood and paper are two of our primary product components. That’s why we only source raw materials from eco-conscious vendors who are vetted for compliance with reforestation efforts. All of the renewable hardwoods for our frames are harvested and grown using environmentally responsible practices, and we carry a line of 100% recycled wood molding options. We'll only purchase our frame mats and backing boards from companies with proof of certification for sustainable forestry operations.</p> <p>Thanks to Marcy Kelman, <a href="https://www.diplomaframe.com/">Church Hill Classics</a>!</p> <hr /> <h2>#10- Removal and recycling services of e-waste</h2> <figure id="attachment_404052" aria-describedby="caption-attachment-404052" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Josh-Cohen.jpg"><img decoding="async" class="size-thumbnail wp-image-404052" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Josh-Cohen-150x150.jpg" alt="" width="150" height="150" srcset="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Josh-Cohen-150x150.jpg 150w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Josh-Cohen-100x100.jpg 100w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Josh-Cohen-96x96.jpg 96w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Josh-Cohen-75x75.jpg 75w, https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/Josh-Cohen.jpg 200w" sizes="(max-width: 150px) 100vw, 150px" /></a><figcaption id="caption-attachment-404052" class="wp-caption-text">Photo Credit: Josh Cohen</figcaption></figure> <p>In a world saturated with materialism, the minimalist lifestyle stands as a beacon of simplicity, intentionality, and sustainability. By choosing quality over quantity and prioritizing meaningful experiences over possessions, individuals can create homes that are both clutter-free and eco-conscious. Entrepreneur Josh Cohen, Founder and President of The Junkluggers, exemplifies this approach through his pioneering work in the eco-friendly junk-removal industry.</p> <p>Thanks to Josh Cohen, <a href="https://www.junkluggers.com/">The Junkluggers</a>!</p> <hr /> <h2>#11- Using eco-friendly packaging</h2> <figure id="attachment_404054" aria-describedby="caption-attachment-404054" style="width: 150px" class="wp-caption alignleft"><a href="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/James-Emery.jpeg"><img decoding="async" class="size-thumbnail wp-image-404054" src="https://storage.googleapis.com/stateless-ceoblognation-com/sites/3/2023/09/James-Emery-150x150.jpeg" alt="" width="150" height="150" srcset="https://storage.googleapis.c Monday Motivation: Embrace Adversity https://hear.ceoblognation.com/2023/10/17/monday-motivation-embrace-adversity/ Hearpreneur urn:uuid:4d9d9591-dd7d-4175-f33a-f652503caa1e Tue, 17 Oct 2023 05:32:57 -0400 This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great. Here are some takeaways from the video: You are powerful more than you realize You need a sustaining meaning that's deep and profound To transistion, the thing you want must be greater than what you currently [&#8230;] <div class="jeg_video_container jeg_video_content"><iframe title="EMBRACE ADVERSITY - Motivational Speech" width="500" height="281" src="https://www.youtube.com/embed/t6Buh2iWAS8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> <p>This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great.</p> <p>Here are some takeaways from the video:</p> <ul> <li>You are powerful more than you realize</li> <li>You need a sustaining meaning that's deep and profound</li> <li>To transistion, the thing you want must be greater than what you currently have</li> <li>Stand up, dig in</li> <li>Let those challenges raise you up</li> </ul>