CBNation Feed

28 Entrepreneurs Reveal How They Use Public Relations for Business

Wed, 25 May 2022 12:16:42 -0400

Public relations (PR) is simply getting people to talk about your business with the aim of raising positive awareness about your business. Businesses that use PR attest to the fact it helps build relationships with customers and has long-term gains in building the credibility of a business. There’s more that goes into it and may require considerable resources just like marketing.

We asked entrepreneurs and business owners how they use public relations for their business and here are the insightful responses.

#1- To spread our mission through campaigns

Photo Credit: Tomek Młodzki

PR helps customers to identify with our brand. How do customers make decisions? It changed. Nowadays, they have a wide range of products to buy. When they decide on a particular product, they consider not only price and quality, but also which business they want to support. Customers want to support companies that share the same value. Therefore, by spreading our mission through PR campaigns, we provide customers with reasons to identify with our brand and support it.

Thanks Tomek Młodzki, PhotoAiD!

#2- For brand awareness

Photo Credit: Jeremy Luebke

For my business, the benefit of public relations is that being included in a story is significantly higher and more credible than that of a paid advertisement, as it is perceived as more objective, almost like an endorsement. To my mind, public relations is the single most cost-effective way for a brand to increase its awareness, visibility, and credibility. The smaller the budget, the more critical it is to do public relations, because advertising is all about reach, frequency, and volume; if you cannot advertise frequently, you will not be noticed or remembered, and your money will be wasted.

Thanks to Jeremy Luebke, We Love Land!

#3- To build credibility

Photo Credit: Daniel Foley

PR aided in the development of my company into what it is now. It helped to develop my personal brand as a small company expert, not only in my industry but across the board, attracting local and national media coverage. You don't have to be a multibillion-dollar corporation to get the media's attention. What you need is a qualified public relations firm or publicist who can provide a well-crafted story. I was able to grow my brand and raise essential industry awareness by obtaining frequent media attention.

Thanks to Daniel Foley, Emma Sleep!

#4- Using social media platforms

Photo Credit: Jay Soni

Using social media sites like Facebook, Twitter, and LinkedIn to market my business is one of the most effective ways I use public relations to promote my business. These networks allow you to communicate directly with present and potential customers. It's critical for me to maintain a dialogue with my followers by producing fascinating content on a regular basis. Social media helps my company establish credibility, improve its reputation, and raise brand awareness, which help it achieve a competitive advantage.

Thanks to Jay Soni, Yorkshire Fabric Shop!

#5- By obtaining media coverage

Photo Credit: Ricardo Pina

PR enabled the growth of my company into what it is now. It helped to develop my personal brand as a small company expert, not only in my field but across the board, garnering local and national media exposure. You don't have to be a multibillion-dollar corporation to get the media's attention. What you need is a skilled public relations firm or publicist who can offer a well-crafted story while also giving the press a cause to talk to you as an authority figure. I was able to grow my brand and raise essential industry awareness by obtaining regular media coverage.

Thanks to Ricardo Pina, The Modest Wallet!

#6- To generate future potential leads

Thanks to Josephine Li

We employ public relations in an unusual manner. In other words, rather than using it for exposure to attract an audience's attention, we use it to generate future potential leads. As a result of our appearance on ‘x large media outlet on television,' our brand has gained in reputation. We utilize Public Relations for this purpose since we don't want to come across as pushy or sales during the real exposure. So far, it's helped us increase the amount we can charge clients.

Thanks to Josephine Li, Cicinia!

#7- To establish credibility through honesty

Photo Credit: Elice Max

All businesses want to be perceived as authentic and reliable. This is the reason why many of us invest in public relations. We want to establish a relationship of trust with our customers. One of the integral parts of our PR strategy is always being honest when it comes to company information. We don't take liberties with the truth while revealing company information. While we want to create a strong narrative when it comes to our brand's story, authenticity remains the most important factor.

Thanks to Elice Max, EMU Coupon!

#8- Organically

Photo Credit: Gregg Cantor

For me, the best PR is organic. Not only do I enjoy writing, I like to educate consumers and help authors spread the word to the masses. I had a national writer tell me that her editors frown against commentary from sources who are all over the media. That seems very short-sided and archaic. Like you, I have ongoing relationships with local and national reporters. I value the relationships I have built by providing fair and balanced commentary that is in no meant to pitch our company. My goal is to expand the footprint for outlets, sources, authors, etc. for the benefit of consumers.

Thanks to Gregg Cantor, Murray Lampert Design, Build, Remodel!

#9- To extend our brand reach

Photo Credit: Lily Wili

When we use public relations, we disseminate our brand authority to a wider audience than when we don't. After all, one of the most important characteristics of a successful business is the capacity to project a positive public image. We may easily accomplish this by using social media, the press, our website, and other channels to efficiently perform public relations techniques.

Thanks to Lily Wili, Ever Wallpaper!

#10- Through award programs

Photo Credit: Robert Zeglinski

In my perspective, businesses use public relations to their advantage. The typical PR strategy is award programs. Both established award programs that are run by trade organizations and the press and new award programs that target specific client groups are available. Employees and customers can be publicly commended for their hard work through awards. Organizations can also use them to find interesting case studies and public statements about how their products and services are benefiting customers.

Thanks to Robert Zeglinski, Breaking Muscle!

#11- By seeking recognition in media outlets

Photo Credit: Martin Lassen

I believe that one of the most effective public relations strategies for small business owners is to seek recognition in media outlets that are unaffiliated with your business. While traditional advertisements are effective, they garner less trust than earned media, which refers to promotion by sources with no vested interest in your business's success. While traditional media outlets such as print and television news are under attack from digital competitors, they continue to provide a level of credibility and rigors that their all-digital counterparts cannot match.

Thanks to Martin Lassen, GrammarHow!

#12- For building backlinks

Photo Credit: Yang Zhang

We use public relations as a means of *building backlinks. *Reaching out to publications and journalists allows us to gain earned media, which is essential to improving the SEO prowess of our website. That leads to more people finding us through Google searches and better overall results in our marketing. Public relations is all about establishing trust and building relationships with gatekeepers in the media. It takes time to win results,
but once you do, you'll see the power of improvement for your business.

Thanks to Yang Zhang, Plasmic!

#13- Incorporating humor and working with micro-influencers

Photo Credit: Alice Li

I love the fact that working with influencers has allowed us to build deep-rooted connections and trust with our customers for our brand. The beauty of working with micro-influencers from the same niche as our products is that we get to interact with individuals who are already quite familiar with wellness products and so it gives us great exposure. On either hand, we keep the tone of our PR light, fresh and funny. If nothing else, it puts a smile on our target audience's faces.

Thanks to Alice Li, First Day!

#14- To build a relationship

Photo Credit: Anna Lan

I use public relations to build relationships. For me, relationships are vital if you want to grow a company. In one way or another, you'll need help from people, and if you do not foster good relationships with them, it will be challenging to seek assistance. Also, relationships help build a brand's credibility, which will make it more reputable; thus, people will start believing in it and supporting it, resulting in increased profitab

IAM1381 – Founder & Coach Helps Business Owners Suffering from Chaos

Wed, 25 May 2022 06:16:00 -0400

Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast. Scott and the BOP team liberate Small Business owners from the chaos of working in their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems, and Processes.

CEO Story: In 2015, Scott lost his job and so he became the CEO of his own company largely by being pushed into the necessity of needing to build something that would serve other people.
Business Service: Deliberate small business owners from the chaos of working in their business.
Secret Sauce: Help people see what they can’t see themselves.
CEO Hack: Google Drive (including Google Doc and Google Draw).
CEO Nugget: Write your vision down so that those that read it might run.
CEO Defined: Hovering 5 or 10 feet above the business. Needing to be able to extract yourself from the business.

Website: mybusinessonpurpose.com
Free Offer: mybusinessonpurpose.com/vision
Other Website: fourstepstobusinessfreedom.com

Initial Episode: https://iamceo.co/2018/09/10/064-founder-coach-helps-business-owners-suffering-from-chaos

Check out one of our favorite CEO Hack’s Audible. Get your free audiobook and check out more of our favorite CEO Hacks HERE

The post IAM1381 – Founder & Coach Helps Business Owners Suffering from Chaos appeared first on I AM CEO Podcast.

IAM1380 – Coach Helps Midlife Women Discover their Midlife Calling

Tue, 24 May 2022 15:22:45 -0400

Cenita Johnson helps midlife women discover & pursue their midlife calling, to do their part in making the world better. Cenita uses NLP (Neuro-linguistic Programming) principles and intuitive listening to assist women to navigate their midlife journey.
She wants women to know that what they are feeling is not a midlife crisis, it’s a Midlife CALLING! It’s time to pursue your dreams and start that business idea.

CEO Story: The thought of how Cenita can impact the lives of other women is the biggest reason for pursuing her midlife calling. Discovered the catalyst through her dream, the program midlife reinvention method.
Business Service:

Listen to the full podcast. This is Originally posted here.

IAM1379 – Coach Helps Entrepreneurs Create Lasting Consciousness Freedom

Mon, 23 May 2022 23:06:23 -0400

Zack Blakeney is a consciousness and freedom coach who unplugs ambitious entrepreneurs and executives from the Matrix of anxiety, addiction, and inadequacy to be more, feel more, create more and earn more. His Red Pill Method© blends science-based methodology with conscious truths that permanently overcome self-limiting beliefs, and destructive habits and create lasting freedom.

CEO Story: Zack started as a fitness coach, knowing that our physical health is important. But he discovered that there is something missing. Looking good is one thing, but having the feeling of confidence is the most important thing. Having that self-belief brings Zack to dive deep

Listen to the full podcast. This is Originally posted here.

The post IAM1379 – Coach Helps Entrepreneurs Create Lasting Consciousness Freedom appeared first on Healthy CEO.

Monday Motivation: DISCIPLINE YOUR THOUGHTS

Mon, 23 May 2022 09:16:24 -0400

This motivational video is to help CEOs, entrepreneurs and business owners start the week off inspired to become great.

Here are some takeaways from the video:

You control you and that is where the power is
There is more on the other side even when you feel like walls are crumbling down
Its the times that might have broken you that contain the greatest transformations
The value of tomorrow means more than the discomfort of today

The post Monday Motivation: DISCIPLINE YOUR THOUGHTS appeared first on Hearpreneur.

Specialist Educates people to Create Courses Online

Mon, 23 May 2022 07:07:12 -0400

Gems in an online course specialist, working with entrepreneurs in multiple industries to design, create and launch their own online courses. With a Masters in Global Management and 15 year career in Project Management, Gems started her own business when she married a US serviceman and her career trajectory changed. Gems truly believe in the power of experience as education and loves the versatility of online courses to spread the passion and purpose of entrepreneurs.

CEO Hack: My morning routine
CEO Nugget: It not always gonna be smooth, but having a strong WHY or your reason behind your business will drive you through your challenges
CEO Defined: Having the freedom and flexibility to do what I want and knowing I am having a positive attitude that I'm making a positive impact

Website: https://www.gemscollins.com

www.instagram.com/gems.collins
www.facebook.com/gemscollins1

Check out one of our favorite CEO Hack’s Audible. Get your free audiobook and check out more of our favorite CEO Hacks HERE

Full Interview:

The post Specialist Educates people to Create Courses Online appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

Web Pioneer and Author Behind a Global Women’s Health Company

Mon, 23 May 2022 07:04:29 -0400

Aliza Sherman is a web pioneer who founded the first woman-owned Internet company, Cybergrrl, Inc., and the first organization for women to learn about the Internet in the 90s, Webgrrls International. She is the author of 12 books including Cannabis and CBD for Health and Wellness: An Essential Guide for Using Nature’s Medicine to Relieve Stress, Anxiety, Chronic Pain, Inflammation, and More, The Happy, Healthy Nonprofit and Social Media Engagement for Dummies. Her work has been featured in USA Today, Newsweek, Time, CNN, CNBC and MSNBC, and she has presented at the BlogHer Annual Conference, SXSW Interactive and SXSW Cannabusiness Tracks, Women Grow Leadership Summit, and The Women's Economic Forum.

CEO Hack: Front-loading my work in the wee hours of the morning
CEO Nugget: Find your true identity and live your truth
CEO Defined: Visionary and steering the ship to that vision

Website: http://www.ellementa.com/

Twitter: @alizasherman; @ellementawoman
LinkedIn: https://www.linkedin.com/in/alizasherman
Facebook: https://www.facebook.com/alizasherman
Book link: https://ellementa.com/cannabisbook/

Full Interview:

The post Web Pioneer and Author Behind a Global Women’s Health Company appeared first on CBNation TV - Entrepreneurship Videos, Steps to Start a Small Business.

IAM1378 – Founder Helps Black Entrepreneurs through Financial Bootcamps

Sun, 22 May 2022 14:56:54 -0400

Tara is the Founder and Chairwoman of Impact Profit, which is a nonprofit dedicated to making entrepreneurship more accessible to Black Founders. Tara has been a Certified Public Accountant (CPA) for over a decade and founded Impact Profit to use her skill set to do some good in the world. She received her undergraduate degree from Cornell University and her master's in Accounting and MBA from Northeastern University. She's a New Jersey native but currently resides in Washington, DC.

CEO Story: Every business is created for a bigger purpose. In the case of Tara, losing that human perspective in a career

Listen to the full podcast. This is Originally posted here.

26 Entrepreneurs Explain How They Use Instagram For Business

Sun, 22 May 2022 12:16:10 -0400

Instagram has grown to be more than just a visual platform. It's now an engagement hub where businesses easily connect with customers through features such as Instagram stories.

Businesses that use it actively humanize their brands thus attracting more leads.

We asked entrepreneurs and business owners how they use Instagram for business and here's what they had to say;

#1- We get people to think about minding their brain health

Photo Credit: Maria Shriver

We use Instagram to empower everyone to form and maintain brain-healthy habits, helping our minds stay sharp for more extended periods of time as we age. We're creating a conversation about brain health, from tips on the brain-fueling foods we all should incorporate into our diets to the questions every woman should ask her doctor about brain health. But we also strive to make learning fun by posting visual brain teasers. They also encourage logical thinking and hone problem-solving skills.

Thanks to Maria Shriver, Mosh!

#2- To cultivate a supportive online community

Photo Credit: James Shalhoub

We are grateful to have cultivated an online community through Instagram that acts as a third-party review platform and helps us promote our products. Our Friends of Finn have provided product feedback, referrals, online reviews, and product spotlights to help support our business. These reviews help lend credibility to our product effectiveness and ethos. It has made a real difference to have the backing of a community behind us. From conversions to leads, to improving our product design, their support helped take our business to the next level.

Thanks to James Shathoub, Finn!

#3- For attracting and engaging potential clients

Photo Credit: Michelle Fernandez

Instagram is the medium I use for attracting and engaging potential clients, building and nurturing those relationships daily, and learning more about my ideal clients and exactly what they’re experiencing – both the good and the bad. By responding to comments and engaging in DMs, I learn more about their exact pain points so I can create content and offers to help solve their problems. They also learn more about me, which builds trust and helps them on the journey to becoming a raving fan and buyer.

Thanks to Michelle Fernandez, Michelle Fernandez Media!

#4- Mixing a little nostalgia into our feed

Photo Credit: Chris Gadek

While we like to keep our community members up to date on the latest happenings, we also invoke a bit of advertising nostalgia into our Instagram feed. Nostalgia tends to energize people into connecting with others. And whether it's posting a photo of an old-school billboard or a 1960s Chevy advertisement of their 1967 Camaro, reminding people of things from their younger years provokes an emotional response. It connects our brand with positive concepts/ideas from the past by tapping into fond memories.

Thanks to Chris Gadek, AdQuick!

#5- To share images and stories

Photo Credit: Max Benz

I use Instagram for business by sharing images and stories that showcase my products or services. I also use hashtags to reach a wider audience, and I often partner with influencers who can help to promote my brand. I believe that Instagram is a great way to connect with potential customers, and I believe that it offers a unique opportunity to tell my brand’s story. By sharing high-quality images and thoughtful captions, I can give my followers a glimpse into my world and see why my products or services are worth.

Thanks to Max Benz, BankingGeek!

#6- To share healthy eating tips

Photo Credit: Barbara Bolotte

As a gourmet subscription service based in Louisiana, Clean Creations uses Instagram to cultivate a brand identity. Our business model is all about making clean eating as delicious and convenient as possible, and one of the ways we do this is by sharing healthy eating tips for people on the go. From young professionals to busy parents, our Instagram followers love our healthy recipes and inspirational messages inspiring them to eat well for a balanced life.

Thanks to Barbara Bolotte, Clean Creations!

#7- To share our insights

Photo Credit: Amy Bos

As a COO of the fast growing Mediumchat group, I'm responsible for all operations including marketing. My team and I use Instagram along with other social platforms to reach our readers. We use Instagram to share our insights with our clients, to offer them support, and let them know we are there for them if they need us. In our industry it is essential that our audience can relate to us, and through well thought out custom graphics, we are able to nurture open dialogue and trust.

Thanks to Amy Bos, Medium Chat!

#8- To keep customer's attention

Photo Credit: Wes Kiselev

In my company we use Instagram for business to keep the customer's attention and to encourage them to buy the product, even if they didn't plan to buy it. We do this by increasing the value of our product to the customer by showing that for a given price he or she will get a product that will benefit them significantly more. Our work with customers on Instagram is going through presenting showcases of equipment performance.

Thanks to Wes Kiselev, Top 3D Group!

#9- As a tool for competitor check

Photo Credit: Anna Lan

I use Instagram for my business as a tool for competitor check. Nowadays, we should be aware of the battle we are fighting by knowing how our competitors work. In this case, we can create strategies and be like them or better. I created a profile that I can use to check on what's trending and what's not. Also, it is an excellent tool to understand what the market wants because you can see their comments and suggestions (from the
competitors' page), making us more desirable to support than our competitors.

Thanks to Anna Lan, Ubackdrop Inc.!

#10- As a marketing tool

Photo Credit: Shane Paarman

I use my website's Instagram mainly as a marketing tool to build an audience and to advertise my content in an engaging way that promotes interaction. However, I also use Instagram in order to tweak my business plan, by scouting out what my target audience is interested in, and essentially, what they want. Knowing what is trending and what is popular at the moment really helps me cater to specific interests that increase my readers!

Thanks to Shane Paarman, Awesome Stuff 365!

#11- To educate and entertain our followers

Photo Credit: Patrick Casey

We use Instagram to offer health tips, educate our followers, and share entertaining memes. Entertaining content is the native language of the Instagram platform, and memes are a great way to share a laugh with others. But just as well, reminding our followers that they're not alone in how they're thinking and feeling is important to us. As such, we shine a spotlight on individuals that discuss taboo or uncomfortable topics in an effort to break society's stigma around mental health. As we approach our first 10 thousand followers, it's great to see that this approach is resonating with our audience.

Thanks to Patrick Casey, Felix!

#12- To tag people, influencers, or brands

Photo Credit: Salvador Ordorica

I can tag people, influencers, or brands when I post a photo or video. Because of the proliferation of social media platforms, my followers can now use your products and tag your brand. I can repost the user's post and tag them as a business. This way, new followers can gain trust in your products and thus increase conversion. Tagging also aids in the creation of awareness by increasing visibility when someone searches for something on the app.

Thanks to Salvador Ordorica, The Spanish Group!

#13- As a tool to boost sales

Photo Credit: Erin Neumann

I use Instagram primarily as a business tool to boost my sales. To do that, I need to keep up with the latest trends and buzzwords in my industry. And what better way to learn about them than through hashtags? I regularly visit the profiles of potential customers and go through their hashtags. Going through several different profiles gives me a good idea about which hashtags are hot, so I find a way to create content that incorporates these specific hashtags. This ensures that I expand my reach considerably and increase my engagement and sales in the process.

Thanks to Erin Neumann, Be Aligned Web Design!

#14- To feature female entrepreneurs

Photo Credit: Erin Banta

We use Instagram to not only display photos and videos of our own work but to feature other female entrepreneurs who we love. Doing so, creates a community of like minded women CEOs who support one another. Introducing our followers to businesses that are in alignment with our mission, also brings the satisfaction of promoting work that we believe in! In short, Instagram is a powerful tool for developing a stron

IAM1377 – Coach Helps Seniors as a Patient Tech Support

Sat, 21 May 2022 06:16:21 -0400

Abbie Richie is the host of Senior Living Foresight’s newest production, Tech Tuesdays on LinkedIn, FB, and YouTube, Senior Savvy With Abbie (premiering in 2022 on SaltboxTV), the founder of Senior Savvy, has been featured on The List TV, ABC, FOX, USA Today, and Yahoo News. You can reach out to her online at www.seniorsavvy.net and on social media, where she shares more tech tips via Instagram, Facebook, LinkedIn, and YouTube.

CEO Story: Started the company in 2018 after having been unemployed for 7 to 8 months in her 15-year employment company. After researching and serving others in need. Abbie knew the secret of giving, and so she found her passion to be of need to other people.
Business Service: Teach workshops that lead to private sessions. Expanded into virtual, not just in other states but global.
Secret Sauce: One-on-one tech support on a portable device that answers the client's questions.
CEO Hack: Long drives were utilized by listening to audiobooks, which had a huge impact on her growth.
CEO Nugget: Stick to your zone of passion – that propels you.
CEO Defined: A leader. Guide and mentor. Coach someone to greatness.

Website: www.seniorsavvy.net

Instagram: abbie_richie

Linkedin: abbie-richie

Facebook: abbie.h.richie

Check out one of our favorite CEO Hack’s Audible. Get your free audiobook and check out more of our favorite CEO Hacks HERE

The post IAM1377 – Coach Helps Seniors as a Patient Tech Support appeared first on I AM CEO Podcast.

30 Entrepreneurs Explain How They Use Digital Marketing in Their Business

Fri, 20 May 2022 12:16:10 -0400

Often small business owners find online marketing to be a cheap and easy way to market their businesses. It’s a modern approach to getting your business ahead that lets you learn and interact with your prospects while tracking the effectiveness of your efforts.

We asked entrepreneurs how they use digital marketing for their business and here are the responses;

#1- To reach a global audience in a cost-effective way

Photo Credit: Jeremy Stiehl

I am using digital marketing techniques that can reach a global audience in a way that’s cost-effective, scalable, and measurable. The digital marketing strategies I use are having a website, doing SEO, and blogging. These are also the main channels I use to connect with prospective customers. Safety Talk Ideas was started in 2016 after not being able to
find high-quality free toolbox talks online. I was tired of stressing out about what topics to cover at my daily safety meetings and wanted to solve that pain point for others.

Thanks to Jeremy Stiehl, Safety Talk Ideas!

#2- To optimize websites

Photo Credit: Kevin Miller

I co-founded my digital marketing firm, Gr0, so digital marketing is the foundation of everything we live and breathe. We optimize websites for clients, help them build their Domain Authority, create content for their websites, and ensure their placement in top-tier publications to drive traffic to their online businesses. We market our company online using client referrals, testimonies, case studies, and by collaborating with the press to attract new customers.

Thanks to Kevin Miller, Kevin Miller!

#3- To build a unique marketing strategy

Photo Credit: Tytus Gołas

In my experience as an entrepreneur, digital marketing is crucial for my company since technology has a much more significant impact on the entire world than ever before. We utilize digital marketing together with content marketing to build a unique marketing strategy that allows us to write top-notch content and generate quality backlinks. This strategy helps us rank higher in search engine results. I believe that using digital marketing in this way has the greatest impact on your company's goals.

Thanks to Tytus Gołas, Tidio!

#4- To build connections

Photo Credit: Joe Coletta

When we first started our company, one of the core mistakes that we made was not investing enough effort in communicating with our current and future clients online. However, a peer of mine ended up giving me advice that changed everything: he reminded me how important the connection I felt in brick-and-mortar stores was to my willingness to return time and time again. Since then, I’ve been taking the same approach to digital marketing. I use it to build connections around my company.

Thanks to Joe Coletta, 180 Engineering!

#5- To improve our visibility in organic results

Photo Credit: Marcus Clarke

We use SEO to improve our visibility in the organic results of Google. One way of doing this is by gaining links from within the community, from suppliers, the local chamber of commerce, and other websites that support similar businesses. We also encourage clients to leave reviews on our website then we manage our citations across the internet—Name, Address & Phone number (NAP) mentions our business on listing sites. For digital marketing, it's important to take your website to the next level and improve SEO ranking so that more clients can see your business and what you can offer.

Thanks to Marcus Clarke, Searchant!

#6- To drive traffic to my site

Photo Credit: Jordan Duran

Testing various images in my social media ads is one way I use digital marketing in my business. Using different images for different audiences while split testing helps ensure my audiences will be evenly split and statistically comparable. I’ll also occasionally use user-generated pictures and videos to help humanize my brand. Ads and visuals are powerful assets I use to create effective digital marketing techniques that drive more traffic to my site.

Thanks to Jordan Duran, 6 ICE!

#7- Using creative copy

Photo Credit: Datha Santomieri

I use the creative copy as an extremely vital element of my business’s digital marketing strategies. I frequently test different types of copy, and call to action to get a feel for what works and what doesn’t work—split testing both helps improve click-through rates on our ad campaigns. Additionally, I prioritize adding plenty of value props and insights on why my brand is unique. Creative, compelling, and concise copy that sells, engages, and informs is a digital marketing technique I use to fully optimize my site’s success.

Thanks to Datha Santomieri, Steadily!

#8- To maximize our potential reach

Photo Credit: James Shalhoub

Digital marketing is somewhat synonymous with the growth strategy for eCommerce businesses. We use a digital marketing strategy to enhance our social media presence to maximize our potential reach, which will eventually buttress our efforts to scale up. We spread brand awareness through social content, UGC, affiliate marketing, and our referral program. Digital marketing blurs sales and marketing as it simultaneously increases website traffic and sales conversions. Any digital business could use it one hundred ways because it inherently impacts all levels of operations.

Thanks to James Shalhoub, Finn!

#9- To include informational and blogging content

Photo Credit: Megan Moore

The main way I use digital marketing in my business is to include both informational content and blogging content on my business website. This provides my audience with both a professional and useful place to find out more about photography, and then a more honest perspective that covers real reviews of lighting equipment. I think that this is important for a business’s success because you are acknowledging that your audience wants to get to know you, as well as the content that you have to offer.

Thanks to Megan Moore, Photography-Lighting!

#10- Keeping up with the competition

Photo Credit: Mike Ward

Our competitors are running digital marketing campaigns, and so are we. 80% of our strategies are derived by studying what our competition is doing. We post ads, send emails, and write articles to meet our competitor's activities. So, if they have a discount, customers know that we do too. This competition-based marketing has helped keep our competitors in check and ensures an adequate online presence. This way, we can keep up with the competitive market environment and possibly get ahead of them.

Thanks to Mike Ward, The Finances Hub!

#11- To share our business story

Photo Credit: Charles Cridland

Digital marketing gives us a voice that we use to portray that we are more than just a brand. My business has a story, and people need to hear that. For that, we use various content, including videos on social media, articles on our blog, and emails. Clients are more responsive when they know what the brand is about, which captivates them into becoming a part of it. Most of our users can personally connect with our journey and wish to continue their association with us.

Thanks to Charles Cridland, YourParkingSpace!

#12- For pay per click advertising

Photo Credit: Chris Sioco

An auction-based system underpins PPC, which is a paid form of advertising. When you use PPC, you bid on keywords that you want your ads to appear for your ad appears when a user searches for that keyword. These ads appear above the organic search results in search engines. When someone clicks on your advertisement, you are then charged for that click. Paid search is one of the most cost-effective methods of advertising.

Thanks to Chris Sioco, Parachor Consulting!

#13- To help B2B businesses to generate demo request

Photo Credit: Jeremy Haug

Right now we're using digital marketing to help B2B Businesses to generate demo requests for their software products right inside of Facebook. This all depends on knowing your audience, having a message, and getting through the clutter of everything else that's going on inside of Facebook or other platforms. Right now is a great time to expand into digital marketing if you've got a good business and a specific audience rather than targeting a super broad target.

Thanks to Jeremy Haug, B2B Business Experts!

#14- To introduce myself to potential clients

Photo Credit: Michelle Fernandez

Digital marketing is how I introduce myself and my business to potential clients. Through social media, my website, podcast, and paid traffic, I am putting my business directly in front of them and presenting solutions to their problems. From there, digital marketing helps me to build and nurture those relationships daily via engaging on social media and giving them value through podcasts and email content. All of this helps build trust and moves them along the journey to becoming a paid client.

Thanks to Michelle Fernandez, Michelle Fernandez Media!

#15- By being flexible to change the campaigns

Photo Credit: Michelle Arnau

I use digital marketing to make changes as I go. You can’t make significant marketing changes once you’ve committed, to traditional methods. For example, once your billboard is up, you can’t alter the ad until the end of your campaign. However, with digital marketing, I have the ability to make changes whenever. I frequently update campaigns, tweak social media ads, optimize SEO campaigns, and update my content accordingly whenever I need to. Flexibility to this extent enables me to adjust my businesses’ campaigns at any moment to drive the best results

Thanks to Michelle Arnau, Rowan for Dogs!

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