RAB Digest #2

Healthcare Reputation Management: 7 Tricks to Do First

Lars Lofgren — Tue, 30 Apr 2024 16:00:00 +0000

Staying on top of what people are saying or writing about you is about more than ego. It helps you amplify the positive and quickly resolve anything negative—before it blows up. Healthcare providers face a unique challenge when it comes to their reputations. How current and future patients view you […]

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3 Types of Call Center Reporting and Which Is Right for You

Lars Lofgren — Thu, 25 Apr 2024 16:00:00 +0000

Managing a call center well requires a lot of careful decision-making and even more data to back it up. At the same time, though, it can be extremely difficult to know which KPIs and metrics matter the most to your specific business. There are three types of call center reports […]

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Will a Call Simulator Help Your Agent Training? Not Really

Lars Lofgren — Mon, 22 Apr 2024 16:00:00 +0000

Call simulators can be nice tools when you want to provide supplemental training and practice for your agents, but they can’t replace the hands-on experience they’d get from dealing with real customers. In other words, call simulators work, but they’re not very practical for training purposes—especially in the long term. […]

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7 Essentials to Reputation Management for Celebrities

Lars Lofgren — Thu, 18 Apr 2024 16:00:00 +0000

Reputation management helps improve a public figure’s brand, gain better control over what information circulates about the figure in question, and repair damage caused by negative news pieces. It’s also an important consideration for every public personality with a fanbase, regardless of size. Without reputation management, for example, just one […]

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Should You White Label Reputation Management? It Depends

Lars Lofgren — Wed, 17 Apr 2024 16:00:00 +0000

White label reputation management involves offering reputation management services under the name of another agency. An example would be a digital marketing agency that doesn’t specialize in reputation management entering a white label agreement with a specialist reputation management agency to deliver services on its behalf. In some cases, certain […]

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Who Should Use Reputation Management (+Getting Started)

Lars Lofgren — Tue, 16 Apr 2024 16:00:00 +0000

Reputation management involves monitoring and influencing your reputation with the goal of both protecting and enhancing it. Given that negative press can spread quickly through news, social media, and other digital outlets, this practice has arguably never been more important than it is today. What Reputation Management Includes Here are […]

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How to Automate Your Personal Reputation Management

Lars Lofgren — Mon, 15 Apr 2024 16:00:00 +0000

In today’s digital world, information spreads like wildfire. That includes information about you. What people read about you online—whether accurate or not—impacts your reputation and potentially all aspects of your life. You want the things people read about you to be true. But keeping track of everything that appears online […]

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Call Blocking Done Right (The First Time)

Lars Lofgren — Mon, 08 Apr 2024 16:00:00 +0000

If you’re getting unwanted calls from people and numbers you don’t recognize or wish to hear from, call blocking is the answer you’ve been waiting for. Whether it’s relentless spam, overzealous agents, persistent recruiters, or someone from your personal life, call blocking can put a stop to all of it—and […]

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What Your Average Call Duration Says About Your Team

Lars Lofgren — Fri, 05 Apr 2024 16:00:00 +0000

Data makes the world go round, but without proper context, it can only tell a small part of the story. At a call center, for example, the average time that agents spend on calls tells you very little about the success of those calls. If the calls are super short, […]

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10 Signs to Know You’re Ready for Cloud IVR (+How to Use It)

Lars Lofgren — Thu, 04 Apr 2024 16:00:00 +0000

A cloud IVR (interactive voice response) system is a call center solution that combines automated voice prompts with integrated features like payment systems and access to live agents. As cloud computing has moved from niche to mainstream, most IVR operations have followed suit by migrating from on-premises to cloud-based solutions. […]

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Steal These Free Call Center Job Description Templates

Lars Lofgren — Sun, 31 Mar 2024 16:00:00 +0000

Recruiting and hiring call center employees can be a pain, but it doesn’t have to be so bad. For example, depending on the roles you’re looking to hire, you may not even have to write a job description—because you can just use ours instead. Below, we’ve put together four of […]

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Intelligent IVR: What it Can (and Can’t) Do…Yet

Lars Lofgren — Sat, 30 Mar 2024 16:00:00 +0000

Electronic voices have been destined to answer phone calls ever since Bell Labs invented the Voder machine at the tail-end of the 1930s. These days, everybody and their mother has been greeted by an IVR (interactive voice response) phone system to walk them through a customer service calling menu in […]

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A Visual IVR Can Do This One Thing That Regular IVR Can’t

Lars Lofgren — Fri, 29 Mar 2024 16:00:00 +0000

Visual IVRs (Interactive Voice Response) combine traditional IVR technology with visual elements such as images, videos, and menus that make for a fast, user-friendly experience. In call centers where there’s a large volume of incoming calls and customer inquiries to handle, visual IVRs can help customers get their answers more […]

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9 Cold Calling Tips To Increase Your Sales This Week

Lars Lofgren — Thu, 28 Mar 2024 16:00:00 +0000

If you work in an outbound call center, you know how important it is to hone your skills and keep outperforming the competition. At the same time, you also know not to waste time with useless gimmicks and low-level advice that was written by AI in two seconds. What you […]

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12 IVR Call Flows You Can Steal (and Use) in Your Call Center

Lars Lofgren — Wed, 27 Mar 2024 22:00:00 +0000

Setting up a good IVR (interactive voice response) call flow can pay dividends for your business because it can keep more customers on the line and route more of them to the exact resources they need without delays. Below, we’ll explore 12 call flows that you can implement in your […]

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Business Continuity–8 Steps to Future-Proof Your Call Center

Lars Lofgren — Wed, 27 Mar 2024 16:00:00 +0000

You want your call center to be prepared to tackle any challenge and come out safely on the other side. While many may brush over their business continuity plans and adopt a so-called “agile” approach to potential disasters, having a plan in place will make all the difference when facing […]

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Are Local Calls Still a Thing? Not Really

Lars Lofgren — Tue, 26 Mar 2024 22:00:00 +0000

A local call is one that is placed and received within the same zip code—or technically within the same switching center. Below, we’ll break down what a local call is, how it differs from a long distance call, and why local calls are now irrelevant. An Example of a Local […]

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The Best Way to Get Call Transcriptions (+5 Alternatives)

Lars Lofgren — Tue, 26 Mar 2024 16:00:00 +0000

If you’re looking for a robust tool that transcribes your calls in real-time, integrates with the most popular meeting platforms, and can even attend meetings in your place, Otter.ai is for you. In this post, we’ll share exactly how to use Otter, plus we’ll give you some alternative options for […]

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How to Safely Set Up Your Own Wake Up Call Service

Lars Lofgren — Mon, 25 Mar 2024 22:00:00 +0000

Imagine the convenience of a hotel concierge, but with a recording that you can customize. That’s the draw of an at-home wake-up call service—which is far more affordable than booking a hotel room just to get access to a concierge. In any case, for less than the cost of a […]

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Call Center Outsourcing Costs: How Much Is It REALLY?

Lars Lofgren — Mon, 25 Mar 2024 16:00:00 +0000

For most business owners, the main reason why they would outsource their call center services is that it’s usually the least expensive option. Be that as it may, there are several factors that go into the final cost of doing so—including the type of call center, its location, and the […]

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How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Tue, 13 Dec 2022 17:51:04 +0000

How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers) http://neilpatel.com/blog/2023-marketing-spend/

Does Rich Media on Product Pages Help Boost Revenue

Mon, 12 Dec 2022 20:47:07 +0000

Does Rich Media on Product Pages Help Boost Revenue? http://neilpatel.com/blog/rich-media-product-pages/

Getting Started with Behavioral Email Marketing

Sun, 11 Dec 2022 21:44:38 +0000

Getting Started with Behavioral Email Marketing http://neilpatel.com/blog/behavioral-email-marketing/

How to Get More YouTube Views 8 Steps with Examples

Sat, 10 Dec 2022 23:46:41 +0000

How to Get More YouTube Views: 8 Steps with Examples http://neilpatel.com/blog/how-to-get-more-youtube-views/

What Marketing Automation Campaigns You Need to Start Doing ASAP

Fri, 09 Dec 2022 22:47:00 +0000

What Marketing Automation Campaigns You Need to Start Doing ASAP http://neilpatel.com/blog/marketing-automation-campaigns-need-start-asap/

How to Create a Customer Journey Map (wExamples)

Thu, 08 Dec 2022 10:47:25 +0000

How to Create a Customer Journey Map (w/Examples) http://neilpatel.com/blog/buyer-persona-map/

Survey Questions for Market Research – with Examples

Wed, 07 Dec 2022 20:46:28 +0000

Survey Questions for Market Research – with Examples http://neilpatel.com/blog/survey-questions-that-work/

16 Market Research Tools To Uncover Actionable Insights

Tue, 06 Dec 2022 20:47:08 +0000

16 Market Research Tools To Uncover Actionable Insights http://neilpatel.com/blog/market-research-tools/

How to Overcome Writer’s Block with Ubersuggest

Mon, 05 Dec 2022 23:22:18 +0000

How to Overcome Writer’s Block with Ubersuggest http://neilpatel.com/blog/beat-writers-block/

Leverage Keyword Research for Product Naming

Tue, 22 Nov 2022 20:44:37 +0000

Leverage Keyword Research for Product Naming http://neilpatel.com/blog/how-to-use-keyword-research-to-name-new-products/

PointRank 2.0 Reviews – Bonuses

ReviewAndBonus — Sat, 19 Dec 2020 21:08:42 +0000

This All In One Cloud Software Will GENERATE, OPTIMIZE & RANK SIMPLE VIDEOS That MAKE MONEY In Minutes & Make Them STAY There For Good!

It Works In 4 Simple Steps!

I Can Keep Talking All Day, But You Know What Speaks Louder Than Me?

REAL RESULTS BY REAL PEOPLE (Not ‘PARTNERS’)

ARE YOU READY TO START RANKING FASTER AND EASIER? THEN JOIN US NOW…

STEP #1- LEVERAGE MILLION DOLLAR VIDEOS

Leverage Million dollar videos, the SEO titles, descriptions and tags that MILLION dollar videos use to RANK!

This step is all about LEVERAGE.

We learned that instead of guessing and working hard, spending on time on research is a far better time spent.

But it sucks butts, so the software grabs it for you!

In a few seconds, it will take EXACTLY what makes those big super ranking videos that make as much as millions per months, reverse engineer the SEO elements that make it rank, and Grab it for YOUR OWN VIDEO!

This is DROP DEAD simple and AMAZINGLY effective.

This is NOT the engine to boost your rankings, but it is the foundation of which without it you cannot rank at all.

And with it, you will KILL it.

STEP #2- GENERATE A VIDEO

Generate a video of your own in 1 second, to rank! In your niche. This step is the best step.

We like unique videos and so does google (and YouTube) But creating a fancy shmancy video is pointless if all you want is ranking and traffic,

And creating a super simple video that gets the JOB DONE is exactly what you need.

And this software will generate that for you… IN SECONDS!

And yes, you can go deeper, and edit with more depth and add extra elements, but you don’t need to, if all you seek is…TRAFFIC!

STEP #3 – RANK THE VIDEO

Rank the video using an automated live event submission without actually going live and do it to multiple videos at once

This is the ENGINE that drives your traffic in the first place, and pushes everything upwards quickly.

It is NO secret that live events are popular, and it’s because they WORK!

Youtube and Google promote live videos over standard videos and rankings are usually higher.

But there are a few issues..

Issue #1 – You need to go live without being live or else it’s a waste of time and difficult

Issue #2 – Even as you go live, you need to make sure everything is fine without you being present!

Well, this step does it for you and gets you insane rankings in minutes..

But that’s not the best part.

STEP #4 – LONG TERM RANKINGS

Long Term Rankings with sticky technology that ranks the video again and again by going live again and again in a proven manner.

This is by far the part you’ve been looking for because it kills two birds with one stone and gives you amazing automation, and this is the feature no one else has.

So now that your video is live and gets rankings, it’s only a matter of time until it falls back down, and if it’s not persistent enough, you won’t rank for hard keywords as well.

This is why – our tech will keep bumping your live video on page #1, and so you ALWAYS get long term rankings.

Months… years even.

And this also becomes persistent enough so you rank for harder keywords.

That’s It! By Now You’re Done And The Traffic Magnet Will

START WORKING FOR YOU 24/7,

You Just Relax And Watch The Rankings Go Up.

ADVANTAGE #1 : Updated Per The Newest & Most Up To Date Google Algorithm Requirements.

Ever since we released version 1.0, 2 years ago, many things have changed.

First off, Google’s algorithm kept updating which means we had to adjust.

Second of all, Google’s APPROACH to which video they rank and how long they stay ranked after they go live has changed.

We had to adjust as well.

All the changes they made have hurt many people’s rankings and strategies, we adjusted and now on the same page with Google and will continue adjusting forever.

ADVANTAGE #2 : Upgraded “PUSH” Tech That Keeps Rankings Up Even After They Go OFF Live

After your video goes live as an event on youtube and google, it’ll rank high (especially using our strategy)

However, once it goes OFF live, the rankings will drop.

In version 1.0 we introduced sticky rankings tech which helped keep them up.

That tech no longer works as well, so we’ve developed over the years and perfected, what we call the “PUSH” tech.

The PUSH TECH uses social backlinks to support your video to remain up, PLUS improved and updated the sticky tech to make sure your live event will organically rank higher than other videos with the same keyword and same optimization.

You’re safe, basically.

ADVANTAGE #3 : Lead Collection, Nurturing & Follow Up System For Recurring Income & The Building Of A More Reliable Income

Getting traffic is one thing, but keeping that traffic close to you is another.

When you have email leads, you can email them again and again and again and make money, promote products, promote your brand and create a much more reliable income stream.

We’ve developed a top notch, brand new feature inside the very same pointrank dashboard, where you can also turn the traffic into leads in a few clicks, and the system automatically follows up with them using pre-set emails, builds a relationship with them, and allows broadcasts.

With this in hand, not only you’ll get free, organic traffic. But you’ll also make money, get leads and create a reliable, and recurring business in any niche.

This was originally intended to be an upgrade, an optional purchase, and not part of the main package.

But we decided to combine them all, to provide more value, to innovate, and to allow the opportunity to also make money online and not just generate traffic.

LSA Agency Reviewed

ReviewAndBonus — Fri, 18 Dec 2020 20:47:41 +0000

LSA Agency is the only app that creates ‘push-button’ video lead pages with matching Google Ads to convert & drive traffic FOR YOU & YOUR CLIENTS.

This is perfect for helping businesses transition to online lead generation during the ongoing pandemic… LSA Agency finds laser targeted, high-ticket recurring clients you can sell Phone Call Leads to… in just 60 seconds.

Here’s what LSA Agency does for you:

FIND Targeted Leads from Over 300 Million Businesses & Professionals That Need This Services
BUILD High-Converting Landing Pages From Our Built-In Library Of 92 Video Lead Page Templates
GENERATE Hot Buyer Traffic For Your Clients
REQUIRES No Start-Up Capital and No Skills
IDENTIFY Profitable and Easy-to-Sell Clients For You Using Advanced Technology
CONTACT & CLOSE Clients In A Heartbeat Using The Built-in Email Technology with Proven Swipes
SELL Phone Call Leads For Top Dollar
And a lot more…

Also – with the commercial License included with your purchase, you can… Sell Pages, Ads, Or Entire Lead Generation Campaign Creation as a service to clients. LSA Agency will help you make profits in just 3 simple steps :

STEP 1: Use our LeadFinder Tool To Find Local Businesses That Need Customers
STEP 2: Contact Your Clients With Our DFY Email Campaigns From Right Inside Your Dashboard
STEP 3: Create & Sell Them Local Lead Pages With Guaranteed Buyer Leads For HUGE Profits

Content Gorilla 2.0 Review – A Must-have Content Solution

ReviewAndBonus — Sat, 05 Dec 2020 02:44:59 +0000

Look, it’s no secret that the easiest way to get higher rankings on search engines is by content marketing. But creating & marketing content consistently isn’t an easy job.

You’d know if you have ever tried. But today that changes. A cloud based app called Content Gorilla 2.0 just went live today – this app practically replaces your need for writing content or even hiring a content writer. And if you have a content marketing team, you can get rid of them as well.

This is a bloggers dream come true.

Content Gorilla 2.0 Review comes packed with tons of features that will allow you to create content for not only your blogs but you can even use this content to make PDF’s or reports to give away as lead magnet or even sell it if you want.

Content Gorilla 2.0 can:

Convert any YouTube video into a fully formatted blog post.
Auto images: Images automatically added into your content based upon your video to make your posts look more appealing.
Post tags: Help rank your posts high on search engines.
Bulk Poster: Create upto 10 posts instantly or schedule for upto 10 days.
Article Rewriter: Rewrite your own content.
Punctuate & Grammar Correct: Make sure your content reads AMAZING!
Social Traffic: Instantly syndicate content to Facebook, Twitter & LinkedIn

ADA Leadz Review & Bonuses – Should I Get This Software?

ReviewAndBonus — Wed, 02 Dec 2020 23:20:29 +0000

Generating Local & International business leads for your agency just got absurdly easy with a groundbreaking lead finder app called ADA LEADZ. It’s the 1st to use secret algorithm tech. to ‘prequalify’ Local & International clients that have non-ADA compliant websites… hen generates reports & uses email marketing to convert these leads into paying clients for you handsfree!

There’s never been anything like this on the market before … Check it out our ADA Leadz Review

Why’s ADA LEADZ a massive opportunity?

This is a ‘must-have’ tool if you want to seriously run a real agency business in 2020 and beyond due to the high number of users already having success.

It works in 3 simple steps…

Step #1 : Run A Full ADA Website Compliance Audit : Use ADA LEADZ to quickly find prospects (websites and pages that are NOT ADA Compliant) in seconds based on your keyword or offer this service straight to a lead/client that you have

Step #2 : Generate Professional Print-On-Demand Full Audit Reports : ADA LEADZ will automatically generate reports that detail out all the ways they need to ensure they are ADA Compliant or improve their listing to rank higher.

Step #3 : Get Paid…You can print these reports, send them to the shortlisted leads (or existing leads/clients, and gain instant authority over them and get paid. If you are cold-mailing… you can use any of the built-in DFY proven-to-convert templates to close clients easily.

This breakthrough technology comes loaded with tons of features including…

[+] Get Clients from ALL Over The Web: Enter your keyword, and get access to those relevant clients irrespective of where their business is in the world. Apply filters to get the best results!

[+] Run A Complete ADA Compliance Website Audit: Scan the entire website in seconds on complete autopilot.

[+] Research Details About Each Lead Before Saving Them: ADA Comply allows you to view contact information, address, page URL, compliant status, and more.

[+] Sort By Categories and Many Other Filters: Sort and isolate primary leads that you would like to target. Arrange Data in order and contact leads accordingly.

[+] Create Advanced and Professional ADA Website Compliance Reports: Automatically produce a detailed report that shows how compliant the website in question is and provide solutions to make them fully compliant and optimized for better results.

[+] Download Print-On-Demand PDF Reports For Leads: These reports are undeniably impressive and can even be printed on-demand if you want to meet with the client in person or send the report in the mail.

[+] Email Technology Swipes: Select a group of priority leads to contact and use our DFY proven-to-convert email templates to reach out to them. Use ADA Comply’s email marketing technology to customize your message and create a great impression.

[+] Organize Campaigns and Manage Leads: Create specific campaigns like ‘Chiropractors in New York’ and add any specific leads you want to each campaign. Keep everything perfectly organized and each lead updated throughout the onboarding process.

ADA Leadz Review

iVidz Review – Bonuses + iVidz Demo

ReviewAndBonus — Sun, 22 Nov 2020 20:06:31 +0000

Have you had a chance to take a look at how you can make your videos profitable again by using the cloud-based interactive iVidz system? If you haven’t seen it yet, you owe it to yourself to see how powerful iVidz!

You’re really going to like iVidz because:

With its cloud-based so you can set up and run your campaigns from anywhere
You can quickly set up fully interactive videos with an easy-to-use drag and drop editor
The built-in iVidz player ensures your videos load & play blazingly fast across devices …

INCLUDING mobile because that’s where the majority of video content is viewed. So you keep more viewers watching & engaging with your videos :

It’s mobile friendly so it works on all devices…you can send emails from anywhere
It includes premium video hosting so you’ll never have to worry about paying high hosting fees

Thriive Review Plus Demo Video

ReviewAndBonus — Wed, 18 Nov 2020 22:49:10 +0000

This is an honest and transparent review of Mark Bishop’s brand new make money online software called Thriive. Before you spend even a penny of your hard earned money on Thriive, I suggest you read this review to ensure that the software is right for you.

I’m going to give you the good, the bad and the ugly about this new ‘micro system software’. Most importantly, I’m going to answer the burning question – can newbies really make money with Thriive or is this just another scammy product that fails to deliver?

Without further ado, let’s get into it…

The Good

Software creators Mark Bishop and Venkata Ramana have a track record of building marketing software that works and Thriive is no different.

The software automates the creation of high converting hub pages that can make money through affiliate marketing (the new way) and CPA.

However, it doesn’t stop there…

Thriive isn’t just a hub page builder, it actually automates the entire process of creating a profitable ‘micro system business’…

This means that the software can help you to select a profitable audience (niche) prior to the hub page creation. It also drives free targeted traffic to your hub post the creation of the page…

This means that anyone – even an inexperienced newbie – can have a ready to earn small business online in a matter of minutes rather than weeks or months if you did this process yourself.

The bad (and ugly)

Disclaimer: I’ve combined these 2 categories because there really anything that can be described as ‘ugly’ about Thriive.

Sorry if that disappoints you…

In fact, there’s not even a lot bad about the software. It does an excellent job of the 4 step process described on the sales page and is super affordable…

However, I will issue you a word of warning (or more realistic expectations)…

If you think you’re going to use Thriive to emulate Mark’s success of $123,936 in 6 months by simply setting up a micro system business with Thriive, you’re likely to be disappointed…

While every micro system business that you create with Thriive can make regular passive income, Mark’s level of success was extraordinary. And I’m sure that he worked around the clock to achieve those numbers…

Can you achieve 6 figures with Thriive hubs? Of course it’s possible, but it’s unrealistic to think that will happen in the first 6 months. Income grows exponentially with this method and a few hundred dollars in the first month is a more realistic expectation…

Click here to learn more about Thriive

Thriive Review In Summary

Thriive is an excellent automation tool that delivers passive profits for both newbies and experienced marketers. Never before has it been so simple to get a proven, profitable small business up and running than with Thriive…

At the current introductory offer, it’s a no brainer purchase. The sales page explains exactly how the 4 step system works, so take a look for yourself to see if it fits your needs. As with all of Mark’s products, there is a money back guarantee so there’s no risk in investing in the software and taking a look.

MailConversio Reviews – Bonuses

ReviewAndBonus — Sat, 14 Nov 2020 12:00:42 +0000

MailConversio helps you make your email campaigns profitable again. It allows you to turn EVERY email that you send into a profit pulling machine.
Mark 14th Nov 11 AM EST on your calendar for the official reveal of MailConversio.

Now – just a few days back I took a look at the software and was completely blown away. I am NOT authorized to tell you about the ‘Core’ features of MailConversio before its official release…but know this – it is based on the same technique that’s responsible for generating massive revenue for super-marketers.

Including :

How you can create & send perfect interactive personalized emails that skyrocket your conversions in as little as 60 seconds
How you can rapidly grow your social media accounts using just emails
How you can engage with your audience and get better feedback from them
How you can generate a median ROI of 122%
What kind of Email System super-marketers use to make thousands of dollars every year

You must make sure to check out MailConversio as soon as it goes LIVE.
So – look out for my mail on 14th Nov at 11 AM EST. There are 4 reasons you must check out & get access to MailConversio as soon as it goes LIVE :

You Can Lock In An Early Bird Discount
You Grab Special Bonuses Worth Thousands
You Get Free Commercial License To MailConversio
You Get Access To Email Mastery Training worth $1,997 At No Extra Cost

The 4 Best Technical SEO Companies of 2020

ReviewAndBonus — Fri, 13 Nov 2020 23:37:13 +0000

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO.

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about.

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No?

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in.

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria:

Outstanding customer reviews.
Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
Thought-leadership—consistently publishing of insightful articles and trends on the topic.
A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

Neil Patel Digital – Best for Technical Content Structuring
Webris – Best for Technical SEO Audits
Salt.agency – Best for Enterprise Technical SEO
Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies.

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring.

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why.

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure.

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask?

The result of doing this speaks for itself:

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing.

Technical SEO is no exception.

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure.

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list.

No company can earn that by accident.

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started.

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants.

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries.

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list.

And they work mostly with ecommerce brands selling internationally.

International ecommerce businesses have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content.

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards.

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with?

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic.

Also, it helps to boost your site’s load time.

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically.

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results.

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one.

The most significant things to expect are what follows.

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for.

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee.

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site.

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break.

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

How to Use Quizzes in Your Marketing Strategy

ReviewAndBonus — Fri, 13 Nov 2020 20:37:45 +0000

Using quizzes in your marketing strategy is one of the most underrated marketing moves.

Seriously.

They are incredibly effective at generation leads, engaging your audience, and much more.

But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight.

Part I: Creating Your Quiz

There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first.

Title Selection & Quiz Types

The very first step to creating a quiz would be coming up with the title for it. Once you’ve got that down, you’re going to want to figure out what type of quiz you want to make.

Here are a few of the most common quiz titles;

The “Actually” Title: Believe it or not, adding the word “actually” can turn a simple question into a challenge. Compare “How much do you know about the Golden State Warriors” against “How much do you actually know about the Golden State Warriors” and you’ll see what we mean. No one likes to back down from a challenge, right?
“The Which (Blank) Are You?” Title: This one’s a classic. Due to our innate inquisitive nature, sometimes we just have to know which Marvel superhero we are before we die. It’s just one of those things we have to cross off our bucket list.
The “Celebrity Personality” Title: This is your typical personality quiz with the substitution of celebrities to give it that added pizazz. Because of the use of celebrities, they’re more likely to get someone’s attention sheerly through being starstruck.

Choosing The Quiz Type

The quiz titles above will give you a few ideas of quiz types, but here’s a few more to consider:

The Personality Quiz – We like to hear good things about ourselves, so because of the “self-serving bias,” personality quizzes work so well. This type of quiz categorizes people into personalities that compliment them based on their answers. If you’re a brand that focuses on product sales, you could use a personality quiz to place individuals into categories with personalized product recommendations based on the answers they gave.
The Knowledge Test: The knowledge test simply challenges anyone’s knowledge on a given subject. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics.

Crafting Quiz Questions

Now that you’ve got a general idea of what kind of quiz you want to create along with a title to go with it, it’s time to bring it to life by filling it up with questions!

Here are some things to keep in mind when formulating your questions:

Infuse Personality into Your Quiz: Breathe some life into your quiz by injecting your personality into it. Approach your audience as if you were talking to them in person. Make your audience feel comfortable so that they’ll be more likely to opt-in later.
Use Images for Your Questions: There’s nothing wrong with having text-only questions, but don’t be afraid to use images either. Using pictures keeps things interesting and relevant, it also makes your quiz feel more like a trivia game.
Keep It Short: People don’t have the longest attention spans, so keep things simple and sweet. Aim between 6 to 10 questions for your quiz, in general, this will only take your audience about two to three minutes to complete.

Designing A Lead Capture: Do’s and Don’t’s

After coming up with the questions for your quiz, it’s time to create a lead capture form. The purpose of lead capture is to gather contact information so that you can grow an email list.

You can then follow these leads up through marketing automation, which we’ll get into later. For now, here are some helpful do’s and don’t’s you should follow when creating your lead capture:

Do: Incentivize Your Lead Capture Form

Give your audience a reason to provide you with their contact information. Offer incentives like a free eBook or an entry to a free giveaway. Standard incentives include infrequent updates about your brand or a weekly newsletter. Find what works best to encourage your audience to join your mailing list.

Don’t: Ask For Information You Won’t Use

What’s the point in asking your audience for their phone number if you aren’t going to call them? Make sure you only ask for information that your brand will use; the most basic being a first and last name, and an email address.

Otherwise, you risk annoying your audience and having them bounce from your quiz.

Do: Be Honest About Your Marketing Strategy

It won’t always be clear to your audience that after you get their contact information, you’ll be contacting them. It’s a good rule of thumb to let your audience know that you’ll be getting in touch with them soon, so don’t be all hush-hush about your marketing strategy.

Be honest with your audience. Give them a quick heads up about what’s to come, like this:

Creating Shareable Results

Now onto the results! This is the moment your audience has been waiting for. You want to make sure your results are something they’re going to like and share with others, so creating share-worthy results will be your priority.

Here are a couple of pointers that will help you create results worth sharing:

Be Honest and Positive: Positive emotions are more likely to promote sharing, so create results that compliment your audience into sharing what they got. At the same time, be honest with your results. Don’t tell your audience that they’re something they aren’t.
Use Share-Worthy Images: Just like how we used images for your questions, we’re going to want to make sure we use images for your results. This time around, you want to use some pretty interesting pictures; ones that are worth sharing. This is what’s going to attract attention when people share their results on social media.
Create A Call-To-Action: Don’t let your interaction with the audience end at the results. Provide a call-to-action for your audience. It can be something as simple as a link to your website, or maybe even personalized links to product recommendations.

Part II: Distributing Your Quiz

Now it’s time to put your quiz through the ultimate test by promoting it on social media. Your major outlets for social networks would be Facebook and Twitter, but if you wanted to take it a bit further, you can also use paid advertising on Facebook to give your quiz that extra boost.

Share Your Quiz on Facebook and Twitter

When sharing your quiz on Facebook or Twitter, be sure you check off each of these to get the most out of promoting your quiz:

Be sure to use an attractive image to represent your quiz.
Make sure you have a captivating headline for your quiz.
Share both the image and the caption with a shortened link to track results.

Don’t Be Afraid to Use Paid Advertising on Facebook

The process of promoting your quiz through Facebook via paid advertising can be a fairly lengthy operation, so to save you guys some time, we’ve truncated the whole process into a more time-friendly summary.

Selecting Your Target Audience: You have your choices of selecting a target audience by location, demographics, behaviors, and connections. You can even break these categories down even further. Let’s take location for example. We can narrow down the location to country, state/province, city, and zip code. Why would we want to do this? Maybe your brand wants to target an audience within its immediate vicinity. We don’t know. It’s up to you how you want to set the parameters for your target audience. So give it a try.
Creating A Custom Audience: Creating a custom audience consists of working with a list you’ve uploaded ahead of time. Facebook then generates an audience based on that list of previous customers you’ve already worked with.

Part III: Marketing Automation Follow-Ups

Here’s the fun part: following up on the leads you’ve collected. With the help of marketing automation, this may not take as much effort on your end as you might’ve thought.

We’re going to follow-up on your leads the very moment people opt-in, and in the course of two weeks, we’re going to show you how to nurture these leads until you can finally convert them into paying customers.

Here’s a four-step sequence that your marketing automation email follow-ups should live and die by:

Thank Your Audience for Taking Your Quiz First

Immediately after someone opts-in, send him or her an email that telling them “Thank you for taking our quiz!” This will remind your audience that they’ve opted-in, and it’ll also help assert your brand. It’ll give people a head’s up that you’ll be getting in touch with them soon.

Encourage Your Audience to Retake Your Quiz

After a couple of days, we’re going to pick up where your audience left off: their quiz results. Inform your audience about the other results they could have gotten. This may prompt your audience to retake your quiz, and maybe to even share their new results.

This is the perfect transition from your “thank you” email to sending out different content.

Build Trust with Case Studies or Testimonials

After a week, now would be a good time to build trust between you and your leads. Introduce testimonials or customer case studies to familiarize your audience with your brand and what other people think about it. This not only makes your brand look good, but it also lets your audience get more comfortable with who your brand is and what it stands for.

Convert Your Leads into Paying Customers

After two weeks, it’s time to convert those leads. Your audience should be familiar with your brand by now. Use incentives, like a webinar signup or coupons and discounts to encourage your leads to buy into your brand.

The rest is up to you and your expertise in converting leads into customers. These marketing automation follow-ups did most of the work for you, so it’s your turn to close the deal.

Part IV: Examples of Quiz-Use in Every Industry

It’s time to take a quick look at several examples of brands from different industries and how they implemented quizzes in their marketing strategy. Seeing these examples should give you a solid foundation when it comes to considering the use of quizzes in your own marketing strategy.

Retail: Z Gallerie

Z Gallerie is known for its commitment to providing furnishings, art, and accessories to both professional and amateur interior designers alike. They created the quiz “What is your Z Gallerie Style Personality?” to provide a personalized experience for every potential and current customer.

Z Gallerie used a personality quiz as a way of bringing results that offered personalized product recommendations as a part of their marketing strategy. This method brought in a massive amount of leads per day which they followed-up with marketing automation.

It allowed Z Gallerie to continually recommend products tailored specifically to each person based on their individual quiz results. Now that’s online shopping done right.

Software: Cloud Sherpas

Cloud Sherpas specialized in cloud advisory and technology services for the world’s leading brands. (They’ve since been acquired by Accenture.)

Cloud Sherpas used their quiz to gauge each individual’s level of maturity, which helped determine the more qualified leads for their marketing strategy. They also promoted their blog on Facebook with the quiz attached.

Cloud Sherpas’ quiz brings in 3-4 qualified leads a day. Nothing like quality over quantity, am I right?

Marketing: The Foundation

The Foundation focuses on building businesses with entrepreneurs through the idea of building backward. It’s an incredibly interesting concept, and with it, they created the quiz “Do You Have An Entrepreneurial Mind?” based on an existing eBook they had which covered the basic types of business owners.

The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80, and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.

Nonprofit: Pin Cancer

Pin Cancer’s call-to-action is the rallying of the US wrestling community to fight against, you guessed it: cancer. Their noble efforts have prompted the aid of their quiz “Which USA World Team Member Are You?” as a means of driving social traffic and raising awareness on cancer.

On a site that normally sees 200 visits per day, Pin Cancer had the best day ever when their quiz went up, driving social traffic up to 6,000 in a single day and bringing in 3,800 new email subscribers. Talk about turning the tables on cancer!

@PinCancer @Jakeherbert84 true! Can’t match the style of a ninja!

— Reece Humphrey (@ReeceHump60kg) August 25, 2015

Conclusion

Who knew implementing quizzes into your online marketing strategy could be so effective? We’ve just covered a lot of material, but hopefully, you got a lot out of it.

Just to recap, we went over the entire quiz creation process, so you should be familiar with how to create your own quiz by now. Distributing your quiz will really put it to the test, but as soon as you generate those leads, you know exactly how to nurture them until conversion.

Don’t let quizzes fly under your radar any longer; try using them in your marketing strategy to see just how far your brand can get.

Have you used quizzes in your marketing strategy? What were the results?

The post How to Use Quizzes in Your Marketing Strategy appeared first on Neil Patel.

How to Buy a Domain Name

ReviewAndBonus — Fri, 13 Nov 2020 17:37:35 +0000

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Buying a domain name is one of the first steps to launching a website.

But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps.

Throughout my career, I’ve bought a lot of domains—too many to count. Some of those experiences were significantly better than others.

This guide will explain my two favorite ways to buy a domain; one of those methods will even get you a free domain. I’ll also cover the differences between these options in greater detail and explain how to buy a premium domain. Let’s dive in.

How to Buy a Domain Name With Bluehost

Bluehost is a web hosting provider. In fact, they are one of the most reputable and reliable web hosts on the market today. More than two million sites across the globe are hosted by Bluehost.

But Bluehost also provides domain registration services. If you use Bluehost for web hosting, you’ll get a free domain for one year.

Since you need a hosting plan anyways, you can use Bluehost as a one-stop-shop to bundle hosting and domain registration into a single package. This is a great option for beginners starting a new website from scratch.

Step #1 – Navigate to Bluehost.com

The first step is easy. Just make your way over to the Bluehost website.

From here, scan the menu and select “Hosting” at the top of the screen.

I’ll say it again; click HOSTING. Do not click on the “Domains” menu option.

If you click on the latter, you won’t be bundling your hosting plan with domain registration, which defeats the purpose of using Bluehost (and you won’t get the domain for free).

Step #2 – Choose a Hosting Plan

The hosting menu will expand and present you with three different options:

Shared Hosting
Dedicated Hosting
VPS Hosting

Shared hosting will be the best option for 99% of people starting a new website. So go ahead and select that from the expanded drop-down menu.

You’ll still be able to bundle your hosting plan and domain registration (and get a free domain) if you select dedicated or VPS, but most of you won’t need to worry about that right now; stick with shared hosting.

Bluehost offers four different shared web hosting plans to choose from—Basic, Plus, Choice Plus, and Pro:

If you’re launching a small personal site, the Basic entry-level plan starting at $3.95 per month should be fine for you. For those of you launching a site for your business, I’d go with the Choice Plus plan, at a minimum.

The extra features that come with this plan are worth the few extra bucks per month.

To continue, just click the “Select” button under the plan that fits your needs.

Step #3 – Register Your Domain

Once you choose a web hosting plan, Bluehost will automatically prompt you to set up your domain. You’ll be presented with two different options here:

Create a new domain
Use a domain you own

You’ll want to use the “Create a new domain” option to search for available domains.

Simply enter the domain you want to buy into the search bar and choose your domain extension (.com, .net, .blog, .biz, .info, .store, .co, .us, etc.).

In the vast majority of cases, you’re going to want a .com extension. The only reason why I’d consider an alternative domain extension is if the .com domain is taken. For example, if you try to create a domain using nike.com or apple.com, those will obviously be unavailable. But a different extension might be available for purchase.

So if you’re set on a name, you could always get an alternative extension in the meantime while you figure out how to buy the .com extension. I’ll explain how to buy domains that have already been registered in greater detail later in this guide (although you probably won’t be able to buy Nike or Apple).

Another reason to consider an alternative domain extension is the price. Lots of these extensions will be cheaper than a .com domain.

For a small blog, side project, or personal site, that’s fine if you want to save a few dollars. But businesses should always register a .com domain.

Step #4 – Finalize Your Contract

Once you’ve chosen an available domain name, simply create your Bluehost account and select your plan terms.

Definitely make sure you get “Domain Privacy + Protection” located in the “Package Extras” section. Otherwise, your name, email, phone number, and address will all become available on a public database. It’s well worth the extra $0.99 per month.

The other options, like SiteLock Security and Codeguard Basic, are up to you. I’d get them, but there are alternative third-party services out there that you can use for site backups and security. I think it’s just easier to get them now.

That’s it!

Once you enter your payment details, your hosting plan and new domain purchase will be finalized. Your domain name is free for the first year of your contract.

How to Buy a Domain Name With Namecheap

The market is flooded with domain registrars. But Namecheap is definitely my favorite. It’s super easy for anyone to buy a domain using this registrar, even if it’s your first time.

This method is a bit more straightforward than using Bluehost, only because you’re not bundling any other services—Namecheap is strictly for buying a domain.

The entire process can be completed in just three quick steps.

Step #1 – Visit Namecheap.com

Obviously, the first thing you need to do is make your way over the Namecheap website.

From here, you can search for your domain directly from the homepage.

Enter your desired domain name into the search bar, which can be found in the center of the screen.

Make sure that “Register” is toggled above that search bar. The “Transfer” option is made for people who have an existing domain and want to switch registrars—that’s not for you.

Click the search icon to continue.

Step #2 – Choose Your Extension

As a domain registrar, Namecheap offers an extensive list of domain extensions.

You’ll have the option to choose from things like .fun, .vip, .studio, .health, .xyz, .lol, .design, and hundreds of other extensions. But in most cases, choosing a .com extension will be your best bet.

Just click the “Add to cart” button next to the extensions you want and then checkout.

Step #3 – Confirm Your Order

When you’re buying a domain directly from a domain registrar, you can skip all of the extras. You won’t need an SSL certificate, professional email, or anything else. You’ll be able to get that from your web hosting provider.

Definitely make sure you have WhoisGuard enabled. This protects your personal information from being available to the public. Some domain registrars make you pay extra for this, but Namecheap offers it free forever.

Turn on “auto-renew” for your domain registration as well. Otherwise, you’ll have to renew it manually every year, which puts you at risk for the registration lapsing.

It’s that easy!

Once you confirm the order, you’ll be asked to create a Namecheap account. After you enter your payment details and finalize the purchase, the domain is yours.

Ways to Buy a Domain Name

Generally speaking, there are two main ways to buy a domain name. Both of which have been covered above—domain registrars and hosting providers.

There are pros and cons to each method, and the process for each one is very different.

I’ll quickly explain the differences between these options so you can figure out which one is the best choice for your website.

Buying a Domain From a Standalone Domain Registrar

In most cases, going directly to a domain registrar like Namecheap will be your best option. As the name implies, these platforms specialize in domain registration.

Buying domains directly from a standalone registrar will be faster than alternative methods. That’s because you’re not bundling other services, so the process is more direct.

Domain registrars also make it easier to buy domains in bulk. So if you’re in the market for more than a single domain, definitely go with a registrar.

If you want alternative extensions, domain registrars will offer significantly more options. While I typically don’t recommend anything other than a .com domain, some of you might want to browse through hundreds of alternative extensions.

Transferring domain names with a registrar is also easier than using a service that doesn’t specialize in domain registration. So if you want to transfer your domain or think you might want to transfer it in the future, use a domain registrar.

It’s usually cheaper to buy domains directly from a registrar. For starters, the domain itself will likely be less expensive. But the best registrars, like Namecheap, include WhoisGuard protection for free with the purchase of a domain. You probably won’t get that from a hosting company.

The downside of getting your domain from a registrar is that there’s an extra step in the process. You’ll still have to get web hosting elsewhere.

Buying a Domain From a Web Hosting Company

For the most part, domain registration and web hosting should be kept separately. Bluehost is the exception to this rule. So if you want to bundle your domain name with a hosting plan, Bluehost is really the only option to consider.

There are a couple of main reasons why you’d go this route.

For beginners who are new to the world of web hosting and domain registration, getting everything under one roof is just easier. It’s less steps, and you can manage your hosting plan and domain name from a single account.

Furthermore, Bluehost gives you a free domain name for one year. You’ll never get a deal like that from a domain registrar.

But getting a domain from a hosting provider isn’t ideal if you want to buy domains in bulk. It’s fine for a single domain, but beyond that, it gets messy. You also won’t have as many options for alternative extensions (if you want something unique).

Most web hosting providers will also charge you extra for domain privacy + protection, whereas you can get this for free from a domain registrar.

How to Buy a Premium Domain

Premium domains are a great way to stand out online. They are great for branding and marketing purposes as well.

What is a premium domain?

A premium domain is typically short, memorable, and easy to spell. High-quality domains have a high search volume and are closely associated with an industry, service, or topic. They also have TLDs (top-level domains) like .com, .org, or .net.

Premium domains are in high demand. So they’ll typically cost a bit more to register. The process of buying a premium domain can be different as well since it’s not always clear if the domain is actually for sale. Here’s what I mean.

Let’s say you try to register a premium domain from a domain registrar or hosting company. Just because it says “unavailable,” that doesn’t necessarily mean that it can’t be acquired. These are the steps for buying a premium domain:

Step #1 – Determine if the Domain Seems Attainable

If a domain is unavailable from a registrar, try going directly to that website and see what you find. If there’s an active website or business using that domain, it might be tougher to acquire.

But if you don’t see an active site, there’s a good chance that domain will be for sale.

Here’s an example for management.com:

Clearly, not much is happening on this site. So if you wanted this premium domain, there is a pretty good indication here that it’s for sale.

In some cases, you’ll even see text like “buy this domain” or information that says “this domain might be for sale.” All of these are good signs that the domain is attainable.

Step #2 – Find Out Who Owns the Domain

There are two ways to complete this step:

Figure it out on your own
Hire a domain broker to do it for you

Doing it on your own can be tricky. You could run a quick WHOIS lookup, but most people won’t have their personal information listed. Using Google to your advantage can be helpful. Some domains might be linked to another website or social media profile. You could potentially find the owner that way.

Personally, I’d recommend using a broker. Sedo is one of my favorite domain marketplaces and brokerage sites.

Brokers can almost always find out who owns the domain because they have such a massive network. They’ll determine if the domain is actually for sale and how much the seller is asking for. Your broker can even handle the negotiations on your behalf.

The downside of using a broker is that you’ll have to pay a brokerage fee. But in most cases, you’ll only have to pay if the sale actually goes through.

Other great places to find a premium domain online include:

If a domain is for sale, you’ll be able to get the ball rolling with Sedo or one of the other options listed above.

Step #3 – Negotiate and Buy

Often times, the listing price of a premium domain can be negotiable. If you think it’s a fair price and fits well within your budget, you can speed up the buying process by offering the asking price in full.

If a domain is in high-demand, this also increases your chances of securing it before someone else makes a better offer.

But in some cases, domains can be outrageously priced. You need to ask yourself if it’s actually worth the cost. Sometimes you might be better off just looking for another domain. Unless a certain domain is crucial to the success of your business, it can be tough to justify a five or six-figure listing price.

Don’t be afraid to walk away during the negotiation process. If it’s not meant to be, you can move on or try again at a later time. This is also another reason why it’s helpful to have a broker.

Step #4 – Transfer the Domain

Once the domain has been purchased, the final step is transferring it to your domain registrar. Again, I recommend Namecheap.com for this because it’s so easy.

Make sure you turn on the auto-renewal after the transfer. Otherwise, you’ll have to worry about manually renewing your domain each year. If you forget and the name lapses, your premium domain could be up for grabs on the open market.

The process is officially complete when you see the domain sitting inside of your domain registrar account. Now you can finally rest easy knowing that you’ve secured your premium domain.

How to Buy a Domain Name That’s Not For Sale

Not every premium domain will be available on a brokerage site or domain marketplace. But if you really want to pursue a specific domain, you still might have a chance.

Similar to the steps we took in the last section, you’ll need to figure out who owns the domain. If a domain isn’t for sale, this step should be a bit easier, and you can probably do it on your own.

Most domains that aren’t for sale will be linked to an active website. That site should have some sort of contact information on it. You can reach out directly to get in contact with the business owner or decision-maker associated with the domain.

Start with a general inquiry saying that you’re interested in buying the domain; don’t throw an offer out there just yet (or you could end up overpaying).

See what type of response you get and if the site owner is willing to sell. Unlike a premium domain that’s listed on a domain marketplace, you might have to dig a bit deeper into your pockets to buy a domain that’s not currently for sale.

If it’s absolutely imperative that you secure this particular domain, consider making the owner an offer that they can’t refuse.

Just be aware that this won’t always work. It’s like trying to buy a house that’s not for sale. You can knock on the front door and make a cash offer, but the homeowner might decide to stay put.

If they’re willing to sell, use a broker to make sure the purchase goes smoothly. Then immediately transfer that domain to your registrar after you obtain ownership.

Summary

Buying a domain name doesn’t need to be that complicated.

Even beginners and first-time buyers can complete this process in just a few minutes by following the step-by-step instructions explained in this guide.

Buying a premium domain might take a bit longer. But again, you can still make it happen by following the process I’ve outlined above. Good luck and happy buying!

The post How to Buy a Domain Name appeared first on Neil Patel.

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