Restaurant Technology

A sweet little afternoon treat? Count us in.

Fri, 27 Jun 2025 16:01:31 +0000

You've never seen Filipino balut like this.

Fri, 27 Jun 2025 08:17:50 +0000

It take four days to make this crispy whole trout

Thu, 26 Jun 2025 21:04:52 +0000

Could Lasers Made From Olive Oil Be The Next-Gen Freshness Detector or Use-By Label?

Thu, 26 Jun 2025 16:02:13 +0000

Imagine scanning a tuna steak in your fridge and suddenly a tiny laser pulse beams an expiration date or, surprise, tells you it’s not really wild-caught.

That’s no longer a sci‑fi: new research from a group of academic researchers from the Jožef Stefan Institute in Slovenia and the Aristotle University of Thessaloniki in Greece published in Advanced Optical Materials discusses how they were able to create edible microlasers crafted entirely from food-grade ingredients, essentially turning food in a tupperware container or on your dinner plate into a data-rich interface with the potential to relay information about freshness, provenance, even safety.

So, how does it work? Researchers created tiny edible lasers by using food-grade materials like olive oil, coconut oil, and sugar-based droplets combined with natural colorants such as chlorophyll or curcumin. The droplets act as tiny optical cavities that trap and amplify light using a principle called ‘whispering gallery mode resonance‘. When excited by an external light source, they emit a laser-like signal. Because the lasing behavior is sensitive to environmental factors like temperature, pH, and chemical composition, these microlasers can be used as sensors that can be embedded directly in food to help detect spoilage, confirm authenticity, or monitor freshness. And, according to the team, this happens without adding anything inedible to the product.

The paper explores different applications, such as edible barcodes, applied onto the food itself and not on packaging. Another idea is food with built-in freshness sensors, salad kits that glow a warning when the pH level shifts, or olive oil bottles that hold internal glow-signatures to confirm authenticity.

This isn’t the first time we’ve heard of technology for freshness, authenticity or changing chemistry built directly into the food itself. A couple of years ago, a company called Index Biosystems developed a form of invisible barcode called a BioTag, which is created by mixing baker’s yeast in extremely small amounts with water, then spraying or misting it onto products such as wheat. BioTags can later be reach using molecular detection techniques such as PCR and DNA sequencing.

The BioTag is a cool concept, but this new breakthrough from the Mediterranean scientists seems like something that – if it ultimately is commercialized – could be much more approachable for the end-user, who doesn’t have access to tools for things like DNA sequence detection (that’s if you can lasers shooting from your food as ‘approachable’).

With the debate about use-by date labels raging after after California became the first state to create a new approach in years (causing numerous other states to consider following suit), new technology like this shows us that someday our food might actually be able to tell us, via lasers, itself whether it is still good to eat.

With the debate over use-by date labels heating up – especially after California became the first state in years to introduce a new approach, prompting several other states to consider following suit – this kind of technology is a sign that someday our food might be able to tell us directly whether it’s still good to eat.

Leanpath CEO: The Fight Against Food Waste Enters Its ‘Second Act’

Wed, 25 Jun 2025 20:45:32 +0000

At this year’s ReFED Summit in Seattle, Andrew Shakman was in a reflective mood. When asked about the state of the food waste reduction movement, the Leanpath CEO, who has spent more than two decades fighting food waste, compared the moment we’re in to the second act of a three-act play.

“If we go back to Aristotle’s Poetics, the beginning is always gripping. The middle is hard, and I think we’re in act two, where it’s no longer the beginning, but we are not at the end.”

According to Shakman, it’s a moment of transition for the food waste movement. The early momentum that defined the last decade, fueled by sustainability pledges, bold 2025 goals, and a wave of startup innovation, is giving way to a more complicated reality. Some organizations are hitting their targets while many are falling short. And now, for many fighting the fight, the question isn’t just what the next goal should be, but how to keep the movement going.

According to Shakman, that means leaning into the business case for food waste reduction, much as he did when the company first started.

“When we started, I’ve been at this 21 years. It was all about money. It was all about saving money, pulling dollars out of the garbage,” he said. “We came to understand that this was a nexus issue that incorporated issues around climate and food security and land conversion and biodiversity and water resources and everything. Today we’re reverting back to a narrower story that’s more focused on business case simplification, making life as business-focused as possible, because of the environment we’re in right now. There’s less political unanimity around climate and ESG.”

Shakman believes this re-focusing on the business case is happening because many enterprises are deemphasizing meeting sustainability goals, in part due to the political moment we are in in 2025. But just because the Leanpath CEO sees a powerful message in emphasizing efficiency and saving money as key motivators to adopt food waste reduction tech, he doesn’t think those in the industry should abandon talking about how important waste reduction is for the environment.

“You can still have the whole conversation,” Shakman said. “But the emphasis is on the business case at the moment. I don’t think we should allow ourselves to walk away from the moral imperative”

When I asked him about AI, he said the technology is most powerful when it drives action in the kitchen and elsewhere.

“Chefs did not get into food because they wanted to sit in front of their computer,” Shakman said. “They want to touch and make touch, make connect and create experience, and they want to know what’s the fastest path to taking the most impactful action, and that’s where I think AI is going to be very exciting.”

Shakman believes AI is most powerful when it adds context to decision making through triangulating different data sets, but believes the industry – and its data – is in many ways structured in a way that makes creating that contextual nuance difficult. The real breakthrough, he believes, will come from breaking down the data silos in foodservice technology.

“There are POS data assets for what you’ve sold,” said Shakman. “There are inventory data assets around what you bought and maybe what’s on your menu. There are now waste data assets that are actually unique contributors to the data landscape. And with those, when you triangulate with what you sold and what you bought, you now have the ability to see things that you could never see before.”

But even as Leanpath builds toward that integrated vision, one that blends frontline kitchen tools with enterprise-level oversight, Shakman remains focused on the people behind the data. “The changemakers on this issue are the people working in kitchens,” he said. “They’re driven by emotion, by the desire to do good. If you can align action with purpose, you unlock something powerful.”

Shakman’s framing of the food waste battle as a three act play isn’t all that surprising since storytelling runs in the family; his brother, Matt Shakman, is a longtime Hollywood director, directing shows like WandaVision and It’s Always Sunny in Philadelphia and the upcoming Marvel movie, The Fantastic Four: First Steps.

Both Shakman brothers are, in their own way, trying to navigate two very different Act Twos and shape what comes next.

You can watch my full conversation with Andrew from the ReFED conference below and find it later this week on The Spoon Podcast.

A Filipino fried chicken sandwich that would make Jollibee jealous.

Wed, 25 Jun 2025 14:01:57 +0000

The Crispiest Lechon at One of the Best Filipino Restaurants in NYC — Brent Meats World

Mon, 23 Jun 2025 17:42:54 +0000

Rise and shine with our editor-in-chief Stephanie Wu and VP of video Stephen Pelletteri.

Mon, 23 Jun 2025 17:01:48 +0000

The Grocery Store is the Food System

Mon, 23 Jun 2025 15:28:28 +0000

For most of us, the food system isn’t a distant farm or a produce distribution center. It’s the grocery store. We push carts through brightly lit aisles where abstract forces—supply chains, agricultural policy, consumer trends—become tangible reality. The supermarket is where the nation’s entire food apparatus converges in a single, accessible arena. The grocery store isn’t just a participant in the food system; it is the food system in miniature.

This is where supply meets demand in its most direct form. Every product on the shelf represents a long chain of decisions: a farmer’s crop choice, a manufacturer’s formulation, a regulator’s approval. And every purchase we make sends a ripple back up that chain. For consumers who are generations removed from farming, the grocery store is our most immediate encounter with agriculture itself. To understand the state of our food system, look no further than your local grocer.

What we find there reveals both the system’s greatest achievements and its deepest contradictions. The grocery store offers us unprecedented abundance while masking troubling uniformity. It promises choice while concentrating power. It connects us to global supply chains while disconnecting us from the sources of our food. Understanding these contradictions is the key to understanding how our food system really works—and how we might change it.

The Paradox of Abundance

Walk down any aisle in an American supermarket and you’ll confront what appears to be infinite variety. Hundreds of cereals crowd the breakfast section. Dozens of yogurt brands compete for refrigerator space. An entire wall of nutrition bars promises everything from weight loss to spiritual enlightenment.

Yet behind this kaleidoscope of branding lies striking uniformity. Those hundred different nutrition bars? Most are built from the same handful of commodity crops—corn, soy, and wheat. The cereal aisle’s rainbow of boxes contains variations on the same basic theme. We’ve created the illusion of choice through brand variety while consolidating actual agricultural diversity into a narrow selection of crops.

This isn’t accidental. It’s the logical outcome of an agricultural system optimized for scale and efficiency above all else. Corn, soy, and wheat dominate not because they’re the most nutritious or delicious, but because they can be grown at massive scale and processed into countless products. The grocery store, in all its apparent abundance, reveals the hidden monotony of American agriculture.

The same consolidation extends beyond ingredients to the stores themselves. While shoppers see thousands of brands, most grocery retail is controlled by a handful of chains. These companies decide which products get premium shelf space, which suppliers get contracts, and ultimately which farmers stay in business. The grocery store that feels like a marketplace is actually a carefully orchestrated system where a few powerful players control most of the outcomes.

Shelf Space Storytelling

In this landscape of managed abundance, brands face a brutal challenge: capturing a shopper’s attention in roughly two seconds with a few square inches of package real estate. The front of a package becomes prime territory where complex stories must be reduced to their simplest essence.

This is where nuance dies. A product made with heritage grains grown by a cooperative of small farmers using regenerative practices might simply become “ancient grains” on the front of the pack. The food system’s infinite complexity gets flattened into marketing slogans that prioritize emotional appeal over substantive information.

The grocery store environment itself works against deeper understanding. Hurried shoppers navigating fluorescent-lit aisles while juggling shopping lists and crying children aren’t in the mood for agricultural education. Those well-intentioned photos of smiling farmers become invisible wallpaper. The little signs explaining sustainable practices can’t compete with the thousands of other messages bombarding consumers.

This dynamic warps the entire system. Brands that master simple, powerful messaging thrive regardless of their actual practices. Those that try to communicate complicated truths often struggle to compete. Over time, the market rewards not the best food, but the best marketing. And consumers, hungry for real information but overwhelmed by choice, grab whatever package speaks most clearly to their immediate concerns.

The Geography of Access

The grocery store’s role as the food system’s public face becomes starkest when we map stores across different communities. In affluent areas, shoppers debate the merits of grass-fed versus grain-fed beef while sipping kombucha from the in-store café. Twenty miles away, families navigate Dollar Generals where the “fresh” section consists of a few bruised bananas by the register, if that.

This geographic apartheid in food access follows predictable patterns that mirror broader inequalities. Wealthy communities get full-service supermarkets with extensive produce sections, in-house nutritionists, and specialty departments. Poor communities get convenience stores and small grocers with limited selection and higher prices. The cruel irony is that those who could most benefit from affordable, nutritious food have the least access to it.

These disparities reveal how our food system distributes power. When some communities get full-service grocery stores while others are left with food deserts, we’re seeing the system’s priorities made visible. Profit drives location decisions, not nutrition or community need.

Yet alternatives are emerging that point toward different possibilities. Some retailers use profits from wealthy stores to subsidize locations in underserved areas. Mobile markets bring fresh produce directly to food deserts. Community-owned cooperatives keep food dollars circulating locally while ensuring democratic control over food access. These experiments reveal what’s possible when we design food distribution around community needs rather than just market logic.

The Collective Action Paradox

Every grocery shopper faces the same psychological trap: “I’m just one person. My choices don’t matter.” This thinking, perfectly rational at the individual level, becomes problematic when multiplied across millions of shoppers. It’s the same psychology that suppresses civic engagement more broadly—one voice rarely changes everything, but when everyone thinks this way, we get the outcomes we deserve by default.

History proves this pessimism wrong. The organic movement started with a handful of “health nuts” shopping at food cooperatives and farmers markets. Today, organic agriculture has transformed farming practices across millions of acres. Fair trade certification, once a niche concern, now influences supply chains for everything from coffee to cotton. These changes didn’t happen because any single shopper mattered, but because enough people decided their choices mattered collectively.

The grocery store makes this collective power visible in ways that other civic engagement doesn’t. When demand for organic produce increases, stores expand their organic sections within months. When shoppers ask for local products, buyers seek out regional suppliers. When customers demand better working conditions, retailers eventually respond. The feedback loops are faster and more direct than in traditional politics.

This responsiveness is both the grocery store’s greatest strength and its greatest weakness as a democratic institution. It can quickly amplify consumer preferences, but it also amplifies inequality. The preferences of wealthy shoppers get heard loudly and clearly, while the needs of poor communities go unmet. Recognizing the grocery store as both mirror and maker of our food system means grappling with this tension.

Practicing Food Citizenship

Grasping the grocery store as the food system’s most visible expression changes how we might approach our shopping. Instead of seeing ourselves as individual consumers optimizing for personal benefit, we can think of ourselves as food citizens participating in a collective system.

This starts with diversifying our food sources. Join a CSA for vegetables. Buy meat directly from local farmers. Purchase grains from cooperatives. Keep shopping at your grocery store for everything else. You’re not abandoning the mainstream system—you’re creating alternatives that keep the entire system more honest and resilient.

Within grocery stores, practice strategic engagement. Ask questions and make requests. Store managers notice when customers inquire about sourcing, suggest new products, or ask why certain items aren’t available. Be the person who asks for a bulk section, requests local suppliers, or suggests worker-owned brands. Individual requests might get dismissed, but patterns of customer interest drive purchasing decisions.

Brian Canlis on Leaving an Iconic Restaurant Behind to Start Over in Nashville With Will Guidara

Mon, 02 Jun 2025 17:04:22 +0000

Brian Canlis didn’t expect to be in the restaurant business his whole life.

But as with so many family businesses – especially hugely successful ones like Canlis, which single-handedly put Pacific Northwest cuisine on the map – life and careers happen before we know it.

And there’s no doubt that the brothers Canlis, Brian and his brother Mark, have done a masterful job since taking the reins from their parents (who themselves inherited it from Peter Canlis, who started the restaurant back in 1950). Today, Canlis is as relevant and forward-thinking as ever, a rare achievement in an industry where even the most legendary restaurants often have a shelf life.

So after nearly two decades at the helm, it would have been easy (and expected) for Brian to continue leading the restaurant, enjoying the perks of running a world-famous dining institution perched above Seattle’s Lake Union. Instead, he decided it was time to blow it all up.

“When I became a restaurateur in my 20s, I was single and I tried on the shirt called running this restaurant—and it fit,” Canlis told me on the Reimagining Restaurants podcast. “Twenty years later, I have four small kids and the shirt doesn’t fit in the same way.”

So what does a new shirt that fits his 40-something life a little better look like? As revealed in February in the New York Times, it’s a new chapter in Nashville, where he’s joining forces with his best friend from college, Will Guidara—co-founder of Eleven Madison Park and author of Unreasonable Hospitality—on an open-ended creative partnership.

The two have been close since freshman orientation and even worked together in New York during a brief sabbatical Brian took in 2013. Now, they’re reuniting, potentially for the long-term, but with a little ‘try-it-before-you-buy it’ twist: “We said, ‘Let’s date before we get married’,” Canlis said. “Let’s just work together for a year and see what happens.”

The move reflects more than just professional curiosity—it’s rooted in a desire to be more present as a father and partner, and to explore what work and life can look like when untethered from legacy.

“I started to grow an imagination for what it would look like to have a career where I could be more present to these kiddos every day,” he said. “Where I could exercise a different piece of my brain, and maybe move closer to my wife’s family.”

Leaving wasn’t an easy decision, but it was one supported wholeheartedly by his brother and business partner, Mark.

“He said, ‘You should only be working here as long as you are flourishing as a human,’” Brian said. “‘Our values are only our values if they cost us something.’”

That ethos – prioritizing people over plates – is the red thread throughline of Brian’s journey. Whether it was converting Canlis into a burger drive-thru during the pandemic or hosting wild, pink-painted Barbie-themed fundraisers, the Canlis brothers infused hospitality with heart and a willingness to take creative risks.

Their guiding principle? That a restaurant should be a place where people are inspired to turn toward each other.

“We’re not in the food business,” Brian told me. “We’re in the people business.”

As for what comes next, Brian is embracing the uncertainty. He and Will haven’t put anyting in concrete just yet, just an agreement to explore new ideas and opportunities in hospitality, with Nashville as their testing ground.

It’s a leap. But then again, so was opening the first restaurant in Seattle with a liquor license in 1950. So was putting a fine-dining spot on a cliff above Lake Union. So was painting the walls pink.

Turns out, reinvention runs in the family.

You can watch my full conversation Brian below or find it on Apple Podcasts, Spotify or where you listen to podcasts.

Food Waste Gadgets Can’t Get VC Love, But Kickstarter Backers Are All In

Fri, 30 May 2025 16:46:24 +0000

It’s a mystery (kinda). While traditional venture and strategic capital haven’t shown much enthusiasm for backing food waste-fighting technology, the category is thriving on crowdfunding site Kickstarter.

Two current campaigns, in particular, are crushing it, blowing past their initial funding targets with weeks still to go.

First up is the Shelfy Lite, the second fridge gadget from Italian startup Vitesy. The campaign has already raised over $300,000, more than ten times its original goal of around $28,000.

The Shelfy Lite works similarly to the original Shelfy (which I wrote about here), using a ceramic filter to purify fridge air and capture bacteria. The company claims that the pollutants are not just mechanically retained, but also destroyed, through a process called photocatalysis. This new version is smaller and more affordable, with a retail price of €100 (currently available at a 30%+ discount during the campaign). While the original Shelfy earned mixed reviews on its Kickstarter page, that hasn’t stopped even more backers from jumping onboard for the latest iteration.

The other gadget that’s tracking towards a successful campaign is the Ion 2, another fridge gadget promising to extend the life of your food. Like the Shelfy, it claims to purify the air, but it does so by filtering water through a silver-coated filter to ionize the air. The creators say this ionized air kills bacteria while remaining safe for humans at low concentrations.

I can’t speak to whether the Ion 2 will work as promised, but it’s clearly resonating with backers: more than 400 people have supported the campaign, which has raised over $68,000—nearly 20 times its original goal of just $3,500..

Meanwhile, the broader home food waste reduction category, from next-gen fridges to reimagined Tupperware, continues to struggle to attract venture investment. Part of the challenge is that most VCs aren’t interested in consumer hardware. But the problem seems deeper than that: few investors appear willing to bet big on fighting food waste.

Take the Tomorrow Fridge. The company shut down in April after failing to raise enough capital. CEO Andrew Kinzer shared the challenges in a candid LinkedIn post:

“When we set out to build a next-generation fridge—one that could extend the life of your fresh produce, reduce waste, and help make healthier eating easier—we knew we were taking on an ambitious challenge,” wrote Kinzer. “Unfortunately, the current climate for consumer hardware—especially for capital-intensive, science-forward products like ours—has made it incredibly difficult to bring something like this to life.”

Tomorrow is just the latest in a line of startups that have struggled to survive, including Silo, Ovie, and even Tupperware, which faced difficulty attracting strategic investment as its financial health declined.

Some might point to Mill as a rare example of traditional investors backing a food waste company. While technically true, I see Mill more as a waste management solution, at least until they launch something that prevents food waste (which I suspect they eventually will). The need for waste management is, in a sense, a validation of the significance of the problem for everyday consumers and the broader food industry.

So does the success of Shelfy and Ion 2 signal a shift? Maybe, but I’m still skeptical. Their success appears to be largely tied to the fact that both creators are veterans of the crowdfunding space, with proven records of launching hardware products in adjacent categories.

Still, you never know. With consumers feeling the pinch of higher grocery bills, the demand for ways to stop throwing money into the compost bin is growing. Perhaps, just perhaps, that rising interest will finally push more investors and founders to take consumer food waste seriously.

Report: Restaurant Tech Funding Drops to $1.3B in 2024, But AI & Automation Provide Glimmer of Hope

Tue, 27 May 2025 21:37:05 +0000

After a multi-year boom fueled by the rise of delivery apps and the broader digital transformation of the restaurant industry, venture capital flowing into restaurant tech has sharply slowed, according to a new report from PitchBook.

The report, titled Q2 2025 Tech Landscape: Restaurant Technology, shows that total VC funding in the space dropped to just $1.3 billion in 2024, down from a peak of $14.5 billion in 2018. Restaurant tech accounted for only 12% of total food tech venture investment in 2024, compared to a commanding 60% in 2018.

Restaurant tech’s shrinking share of food tech investment isn’t entirely surprising, given the maturation of delivery marketplaces, a sector that drew a wave of generalist investors during the 2010s. As once-scrappy startups like DoorDash, Deliveroo, and Grubhub evolved into established players and opportunities in the delivery space dwindled, many of those tourist investors moved on.

Still, PitchBook sees pockets of opportunity in restaurant tech, particularly around AI and automation. The report highlights emerging tools that use AI for personalized marketing, demand forecasting, and operational efficiency. AI-powered, human-language interfaces are also gaining traction, with companies like Hi Auto, ConverseNow, and Slang AI bringing automation to drive-thrus and phone-based ordering. Major chains such as Wendy’s and Yum! Brands are doubling down on these systems, even as McDonald’s recently pulled back from its AI ordering pilot and its experimental beverage-focused brand.

PitchBook is cautiously optimistic about robotics and automation in restaurants, a sector that has seen high-profile flameouts like Zume. According to the report, the market has shifted from startups trying to build full-stack systems to more targeted point solutions being tested and deployed by established players. Companies like Hyphen and Miso Robotics are among those providing modular automation tools now being adopted by operators.

On the consumer-facing side, startups focused on guest management and loyalty platforms have also emerged as bright spots for investors. Blackbird Labs and Dorsia each raised $50 million in early 2025, while SevenRooms announced a notable exit with a $1.2 billion acquisition by DoorDash.

Looking ahead, PitchBook expects deal flow to remain measured. The restaurant industry’s notoriously thin margins—combined with ongoing economic uncertainty—will likely keep tourist VCs on the sidelines. However, startups that leverage AI and automation to drive operational efficiency are expected to continue drawing investor interest.

Don’t Forget to Tip Your Robot: Survey Shows Diners Not Quite Ready for AI to Replace Humans

Tue, 20 May 2025 16:53:37 +0000

If you’ve eaten out much over the past couple of years, chances are you’ve experienced a growing number of dining experiences that use AI and automation. Restaurants across the U.S. and worldwide are adopting artificial intelligence and automation at the drive-thru, in the kitchen, at the register, and other parts of the business.

But how do diners feel about this shift? According to a new survey report from Dynata and restaurant tech startup Par Technology Corp., most consumers aren’t quite ready for a full AI takeover of their dining experience.

The online survey, fielded in March 2025 with 1,000 U.S. respondents, revealed that while a slim majority of diners are comfortable with restaurants using some AI to improve efficiency, most aren’t ready to hand the reins entirely to robots.

Figure 1: Do you believe AI should replace human restaurant workers if the technology provides more efficient service?

Source: Dynata/Par Technology, March 2025

According to the results, 52% of respondents are open to a limited use of AI in restaurants, but only 26% support AI fully replacing human workers. Age plays a significant role in attitudes: just 3% of Baby Boomers and 9% of Gen Xers strongly agree that AI should replace humans. In contrast, Gen Z and Millennials show slightly more openness, with 17% and 16% respectively strongly agreeing with the idea, but only if the technology improves efficiency. Still, half of Gen Z (49%) and Millennials (51%) somewhat or strongly disagree with replacing humans altogether.

Gender differences also stood out in the findings. Men (33%) were nearly twice as likely as women (17%) to support AI replacing restaurant workers.

For restaurants planning to ramp up AI and automation, the survey suggests you might want to tread carefully. One-third of respondents (33%) said they’ve already avoided restaurants that relied too heavily on self-service tech, and another 26% said they haven’t yet, but might in the future if tech use becomes excessive.

Finally, are diners ready to tip their robot server? The majority are not on board. According to the survey, 56% said they would not tip an AI system, while 22% said they might consider it, especially if the service was exceptional or if some portion of the tip went to human staff.

You can see the full results here.

A Week in Rome: Conclaves, Coffee, and Reflections on the Ethics of AI in Our Food System

Tue, 13 May 2025 14:30:50 +0000

Last week, I was in Rome at the Vatican for a workshop on the ethical and social implications of artificial intelligence and automation in our food system.

The workshop was part of an ongoing three-year NIH-funded project focused on the ethics of AI in food. It took place at the Vatican’s Pontifical Academy for Life, the same institution that played a pivotal role in 2020 in getting Microsoft, IBM, and others to sign the Rome Call for AI Ethics, a cross-sector commitment to develop AI that “serves every person and humanity as a whole; that respects the dignity of the human person.”

I was invited to provide an overview of AI in the food system to help set the stage for the day’s conversations, which featured Michelin-starred chefs, Catholic priests, journalists, authors, and professors specializing in ethics, artificial intelligence, and more. I walked through some of the developments I’ve seen across the food system—in agriculture, next-gen food product development, restaurants, and the home. As I wrote recently for The Spoon, today “every major food brand has made significant investments — in people, platforms, products — as part of the AI-powered transformation.”

I posed questions like: What happens when AI dictates what we eat? Or if it engineers the “perfect sandwich”—something so addictive it floods demand and strains supply chains, as Mike Lee has imagined? What does it mean when a company builds a proprietary food AI trained on global culinary data? Does that dataset become the intellectual property of one corporation? And if AI can tailor nutrition down to the molecule, who controls those insights?

These are not just technical questions. They’re questions with deep implications for humanity.

One thing was clear throughout the day: everyone in the room recognized both the promise of AI as a tool for addressing complex challenges in the food system, and the risks posed by such a powerful, society-shaping technology. Among the questions raised: How do we balance the cultural and inherently human-centered significance of food—growing it, preparing it, sharing it at the family dinner table—with the use of AI and automation across kitchens, farms, and wellness platforms?

Above: The signed Rome Call for AI Ethics

As some attendees expressed, there’s a growing concern that the “soul” of food—its role in connection, tradition, and creativity—could be lost in a world where AI plays a central role.

For obvious reasons, being at The Vatican and in Rome at this time was a bit surreal, as the two days of the workshop and the Vatican came during the same week that the College of Cardinals gathered to select the next Pope after last month’s passing of Pope Francis.

As we wrapped up our discussions, the Conclave began. And just as I was leaving Rome, white smoke rose from the chimney of the Sistine Chapel, signaling that a new pope had been chosen.

In his first address, Pope Leo XIV made it clear that he is thinking deeply about AI’s role in society, so much so that he chose his name in homage to a previous pope who guided the Church through an earlier technological upheaval.

“… I chose to take the name Leo XIV. There are different reasons for this, but mainly because Pope Leo XIII, in his historic encyclical Rerum Novarum, addressed the social question in the context of the first great industrial revolution. In our own day, the Church offers to everyone the treasury of her social teaching in response to another industrial revolution and to developments in the field of artificial intelligence that pose new challenges for the defence of human dignity, justice and labour.”

Also present at the workshop was our friend Sara Roversi, founder of the Future Food Institute. The Spoon and Future Food Institute co-founded the Food AI Co-Lab, a monthly virtual forum where experts across disciplines explore the intersection of food and AI.

Sara, Tiffany McClurg from The Spoon, and I grabbed coffee at a small café in Rome to reflect on the workshop and what it means for our ongoing work. We launched the Food AI Co-Lab in early 2024 as a space to gather our communities and talk through how AI is impacting the food system. So far, much of the conversation has focused on education—helping people understand what AI is and how to thoughtfully implement it in their organizations.

But we all agreed: the world has changed rapidly since we began. Nearly everyone is now seriously considering how to integrate AI into their companies, institutions, or personal lives. And so, the Co-Lab needs to evolve too. Our hour-long sessions, often featuring guest speakers, have been great for tracking innovation, but now it’s time to elevate the conversation. Ethics. Labor. Equity. Sustainability. These aren’t side topics—they’re central to how AI will shape the future of food.

If the world feels more chaotic than ever, one thing is certain: we need to prepare for faster, more unpredictable change. At the first workshop two years ago, most attendees were just learning about AI. There was plenty of fear about a runaway system invading the food chain.

Today, there’s greater recognition that AI is inevitable and that it can be a powerful tool for solving some of the food system’s most complex problems. There was even a bit more optimism this time.

But above all, there’s a clear understanding that we still have a long road ahead to strike the right balance: embracing AI as a tool while preserving what makes food so deeply human, so critical to our culture, communities, and shared existence.

You can learn more about the Food AI Ethics project led by Cal Poly at San Luis Obispo [here]. If you’d like to join us for future Food AI Co-Lab events, you can sign up via our LinkedIn Group or The Spoon Slack. We’ll keep you updated on upcoming events and speakers.

How ReShape is Using AI to Accelerate Biotech Research

Wed, 07 May 2025 05:56:09 +0000

“Biology is so complex, it’s like the most complex piece of technology in the entire world,” said Carl-Emil Grøn. “There’s nothing that’s remotely close. You start from one cell and then you grow into a Michael Wolf who’s now hosting a podcast together with me. That is crazy when you think about it.”

When this former single-cell turned human podcaster caught up with the CEO of ReShape Biotech this past week on The Spoon Podcast, Grøn’s excitement over the miracle of biology and biotech was palpable. But he made it clear that wasn’t always the case. In fact, when he first saw his university friends building a tiny robot for a biotech professor, he told them it was a waste of time.

“I was sure this was not something anybody would need,” Grøn recalled. “But then I started getting a little bit curious about it.”

That curiosity eventually led him to co-found Reshape Biotech, a Copenhagen-based startup that’s automating the slow, manual processes still common in biological research. While new technologies like automation and AI have transformed fields like software and transportation, Grøn saw that many biotech labs were still stuck in the past.

“We have self-driving cars and AI tools that can do crazy things, but biotech workflows look kind of like 1990.”

Reshape’s platform combines robotics, computer vision, and machine learning to help food and biotech companies run hundreds of thousands of lab experiments. The ReShape system uses cameras to monitor petri dish experiments, running AI-powered image analysis on mold growth or bacterial reactions, and helping researchers rapidly test natural preservatives, food dyes, and more. This means research that once took months or years can now be done in days or weeks.

“We have this one company that used to do between like 800 and 1000 experiments per year,” Grøn said. “Whereas with our platform, they’re running more than 450 thousand every single year. So you get this like complete step change difference in how much you can actually do.”

That kind of increase in throughput is becoming more critical as food companies face new pressures, whether that’s from consumers demanding clean labels to a new administration looking to restrict artificial ingredients.

“Nowadays, they (food companies) are going to have to do it right,” he said. “When regulatory pressure comes to push, you have to do it.”

Grøn believes the companies that embrace AI and automation today will have a major advantage tomorrow.

“If we do this well, these companies will be set up to basically take the lead on developing new products in the future,” he said. “They will be the ones who have the data that’s necessary to make AI models that actually work.”

As a startup, Grøn says ReShape is focused on getting their tools into the hands of big players like Unilever and Nestlé, but long-term he has a broader vision, which is to open up the world of biotech data to help make companies big and small more productive.

“My dream, maybe one day, is to open source all of this data and just make it available to the world,” he said. “Because I do think the world needs something like this.”

Grøn was vague on when exactly that would happen, as he said first he has a few constituencies (like his investors) which he needs to serve first. But over the long term, he’s excited about the possibilities.

If you’d like to listen to my full conversation with Grøn, you can click play below, or find it on Apple Podcasts, Spotify, or wherever you get your podcasts.

How Eva Goulbourne Turned Her ‘Party Trick’ Into a Career Building Sustainable Food Systems

Wed, 30 Apr 2025 11:38:56 +0000

Eva Goulbourne didn’t study food systems in college – she studied the Cold War, intercontinental ballistic missiles, and art history – but her lifelong obsession with food would eventually shape a career that’s taken her across the globe and put her at the center of the global food systems transformation conversation.

I recently caught up with Eva for an episode of The Spoon Podcast to talk about her journey and hear more about her vision for her new podcast, Everything But the Carbon Sink.

“I started subscribing to Martha Stewart Living Magazine when I was about seven or eight,” Goulbourne told me. “What can’t you learn about food systems from Martha Stewart?” That early curiosity became a foundation for what she describes as a “very long-term relationship with food,” one that she would eventually channel into a mission-driven career.

After a short stint at the U.S. State Department, Goulbourne took a job focused on financial services for tobacco farmers in Kenya and Malawi. “That was again like a continued access point to agriculture [and] international development,” she said. The project, funded by Nike Foundation, MasterCard Foundation, and Gates Foundation, introduced her to the role of philanthropy in market development — a theme that would shape her later work.

Her next big step came with the World Economic Forum, where she landed a role on the food security and agriculture team. “That was really, like I was saying, I was off to the races in terms of having access and understanding and helping to facilitate entire regional projects with agribusinesses, the largest retailers in the world, seed companies, fertilizer companies, ministers of agriculture and development banks.”

Goulbourne describes this period (the era after the launch of the UN Sustainable Development Goals) as a pivotal moment when “purpose and profit could very much actually win.” She witnessed corporate leaders, such as Unilever’s Paul Polman, bring ‘net positive’ thinking to global food policy discussions.

But eventually, she wanted to go deeper. “I was really itching to become an expert… I couldn’t be the Jane of all trades.” That itch led her to ReFED, where she became employee number one and helped turn a landmark food waste report into a full-fledged organization. “We didn’t know if anybody was gonna read this thing,” she recalled. “And boy, we didn’t know… hoping that people would receive it well.”

The report was a hit, and Goulbourne stayed on to help raise over a million dollars in philanthropic funding to grow ReFED. But after a few years, a new motivation emerged: motherhood. “I found out I was pregnant… and immediately had this maternal instinct to do more and do something to now protect the planet, the environment, society… So that’s why Littlefoot is called Littlefoot.”

With her consulting firm, Littlefoot Ventures, Eva has guided food brands, startups, and philanthropists through everything from food loss strategies to regenerative ag and capital deployment. “I sort of call food waste a chameleon issue,” she said. “My party trick is that it doesn’t matter what part of the food supply chain you mention, I can convince you and have some access point back to food waste.”

It’s this broad view is that makes Eva such a great podcast host. Her new podcast, Everything but the Carbon Sink, focuses on the intersection of food, climate, and finance , as well as the tough and thorny challenges that prevent progress.

Eva calls these thorny issues no one wants to talk about the ‘ugly baby’ problems.

“For Everything but the Carbon Sink, I decided to have the podcast be focused on this intersection of food… to climate… and then finance, because to answer your question about the ugly baby, how do we pay for this stuff? Why is it so damn hard?”

One thing I noticed about Eva is she works with pretty much every continsituency in the food system innovation. Through her consulting work and now her podcast, Goulbourne is trying to help stakeholders across sectors, from venture capitalists to philanthropists, understand that substantial systems change requires coordinated investment. “You can’t VC your way out of this problem,” she said. “Our food system runs on harvest seasons and weather, and we’re working against and with the climate crisis.”

If you are interested in food system innovation, reducing food waste, or building a career in mission-based investing and fundraising, you are going to want to listen to this episode and subscribe to Eva’s podcast on Apple Podcasts, Spotify, or wherever you get your podcasts.

You can also watch our conversation below.

Combustion Acquires Recipe App Crouton

Wed, 30 Apr 2025 05:42:56 +0000

Combustion, the smart thermometer startup founded by ChefSteps cofounder Chris Young, has acquired popular recipe app Crouton.

Crouton, developed by New Zealand-based software engineer Devin Davies, is a highly rated app that lets users organize all their recipes in one place. After launch, Crouton soon began gaining traction and critical attention (Apple awarded the app its 2024 Design Award for Interaction). Like many independent developers who experience success, Davies soon found himself having to manage the business side of running a startup—something he realized wasn’t aligned with his strengths.

“One thing I’ve come to realise about myself over the last wee while, is that what I care about most is designing interfaces that make it as easy as possible to get things done. User experience and what not,” wrote Davies in a blog post announcing the acquisition. “I’m not an entrepreneur or keen business leader. Stepping into full time indie and really trying to steer the ship highlighted to me just how much that jazz isn’t me. I actually really enjoy being just a part of the puzzle, not the whole puzzle.”

Davies had discovered Combustion’s open-source developer tools and had integrated the thermometer with Crouton. That work caught the attention of Young and the Combustion team.

“A year or so earlier, I had added support to Crouton to quickly set up the thermometer and also display its information as a Live Activity alongside your recipe. I jumped at the opportunity to collaborate and spent a few weeks working with Combustion to bring Live Activity support to their app like I had with Crouton.”

Before long, Young and Davies realized it made sense to join forces.

For Young, it’s clear that moves he’s made since starting Combustion – including acquiring Crouton – are based on insights he learned the hard way after building ChefSteps. At his previous company, Young spent millions of dollars creating expensive media-rich recipes for the ChefSteps website and the Joule sous vide app, only to eventually realize most consumers preferred finding recipes on the open web. With Crouton now in the fold, Young’s is now letting organic consumer usage behavior guide his product rather than trying to force behavior change on the consumer.

Young also learned his lesson with the ChefSteps Joule, where any software integration required resource-draining custom work. From the get-go with Combustion, he opened up access to the device’s real-time Bluetooth, which allowed developers, like Davies, to build cool software experiences around the Combustion thermometer.

Post-acquisition, Crouton will remain a standalone site, and Davies will lead both the development of Crouton and the Combustion app. For Davies, it seems like the perfect fit.

“So what is changing? Well, kind of nothing. I’m still very dedicated to Crouton and its future just got a lot brighter! I’ll still be the lead developer but now Crouton is backed by a whole team. A team with a deep knowledge of cooking and technology, that will help Crouton do even more! “

Next-Gen Fridge Startup Tomorrow Shuts Down

Tue, 29 Apr 2025 06:45:46 +0000

Fridge startup Tomorrow will not live to see another day.

Last week, founder Andrew Kinzer cited the difficult funding environment for hardware startups and the headwinds around the uncertainty in tariffs in a post on LinkedIn.

I knew this would be a massive challenge. Consumer hardware is notoriously difficult, and solving shelf-life extension would require a scientific leap. I understood then that I could swing and miss, but I always felt that if I did, I could still be proud I gave it a shot.

In the end, though, timing is everything. Right now — maybe more than at any point in the past decade — consumer hardware is a tough sell for investors, and fluctuating tariffs only add more risk to the equation.

The company’s website also features a going-out-of-business message, citing the same reasons Andrew did in his post and thanking those who helped out along the way:

After much consideration, we’ve made the difficult decision to shut down Tomorrow.

When we set out to build a next-generation fridge—one that could extend the life of your fresh produce, reduce waste, and help make healthier eating easier—we knew we were taking on an ambitious challenge.

Unfortunately, the current climate for consumer hardware—especially for capital-intensive, science-forward products like ours—has made it incredibly difficult to bring something like this to life.

Though we won’t be moving forward, we’re deeply proud of the work we did and grateful for the community that rallied around our vision.

To everyone who signed up, supported us, or offered guidance: thank you.

When I first covered Tomorrow last year, I was admittedly excited to see a new company take a shot at reimagining such a moribund category. How we store food hasn’t seen nearly as much innovation around how we grow, cook, shop and make food, and so any new startup taking a shot was a good thing as far as I was concerned.

It’s hard to say whether Tomorrow would have succeeded if they had been able to raise funding, in part because I’m not sure exactly what the company’s key technology differentiation was. That’s because the company kept their product details close to their vest, pointing to its intention to keep fresh food fresher longer, leveraging AI and other technologies when asked about specifics.

I can also say I’m not surprised by the reasoning behind the shutdown. Hardware is a hard category to build a business in normal times. Throw in tariffs, which would no doubt complicate the supply chain and manufacturing strategy of a refrigerator startup, and significantly raise the final price of the product. Creating an entirely new product in this space almost becomes a fool’s errand, at least in the current environment (which is also probably why raising funding for this company proved extremely difficult).

From Starday to Shiru to Givaudan, AI Is Now Tablestakes Across the Food Value Chain

Mon, 28 Apr 2025 17:58:03 +0000

Back in the early days of the cloud computing revolution, my former employer, GigaOM, hosted perhaps the biggest and most influential conference on the topic called STRUCTURE.

One of the phrases that has stuck with me from those days is “data is the new oil,” which I heard declared from the STRUCTURE stage more than a handful of times. At the time, big data technologies were leveraging machine-learning-driven analytics tools to create new correlations and insights from disparate datasets faster than ever before. Those who controlled the data — and could mine it effectively — wielded enormous power.

Now, nearly two decades into the cloud era and three years after the AI “big bang” sparked by the launch of ChatGPT, those early days seem almost quaint by comparison. New AI-powered tools and companies are emerging every day. While much of the “data is the new oil” rhetoric back then felt like spin, today we’re seeing real, transformative progress, especially in new product development.

Food is no exception.

Take the news from Shiru this past week. The company, which uses AI to sort through plant-based food building blocks, announced that it had scaled its first AI-discovered products: OleoPro and uPro. These new approaches to identifying proteins — particularly oleogel structurants (structured fat systems) — are designed to support large-scale production.

As Shiru CEO Jasmin Hume put it:

“This moment is a turning point not just for Shiru, but for the food industry. Even though oleogels have been explored for years (there are over 500 publications on them in the last decade), commercially scaled examples have been elusive — until now. Our AI platform helped us identify the right proteins, but that was only part of the story. Our team then engineered a scalable and entirely new process for producing those proteins with the precise performance attributes required to succeed in real-world formulations.”

But it’s not just next-generation ingredient discovery. New CPG brands are also using AI to decipher early consumer signals and connect the dots before anyone else can launch the next big product. One example is Starday, a startup that recently raised $11 million. Starday uses AI to sift through millions of data points from social media feeds, surveys, point-of-sale data, and more to identify emerging opportunities in food that could lead to future hits.

“Imagine if you had 10,000 consumer insights folks that are watching every video on internet, typing up what’s being said, tagging it, and then kind of building these regression models around how these trends are happening,” said Starday CEO Chaz Flexman in a recent interview with The Spoon. “We’re trying to do that on steroids. We take in about 10 million pieces of content every week, which is very significant.”

In the early big data heyday, companies could look at things like trending tweet mentions. Today, companies like Starday are able to dive into video content, extract context much faster, and build predictive intelligence to guide new product development.

Shiru and Starday are just two examples making headlines recently about how AI is reshaping the food industry. Others are innovating across different parts of the food value chain — from manufacturing optimization (Keychain) to intelligent automation (Chef Robotics), all the way back to the farm with companies like Agtonomy.

Even century-old flavor companies are getting into the act. This past week, Givaudan announced Myromi, a handheld digital aroma delivery device that leverages an AI platform called ATOM.

In short, AI is enabling both startups and established players to move much faster.

And they’re going to have to. In the current MAHA moment in the US, companies are urgently reevaluating ingredient lists and being forced to replace ingredients like food dyes and sugars. This new urgency is adding to what many had already been doing as they see climate change slowly but surely impacting how and what they can source for their products.

Back in 2010, there was a lot of talk about using big data to create better products, but no one was seriously using AI to build food products at that point (heck, Watson, after all, hadn’t even become a chef.) Today, every major food brand has made significant investments — in people, platforms, products — as part of the AI-powered transformation.

In other words, if data is the new oil, it’s now clear that AI is the engine of innovation that is accelerating and driving change across every part of the food system.

Andrew Simmons Shares Lessons Learned as He Launches New Pizza Subscription Platform

Wed, 23 Apr 2025 17:09:23 +0000

A couple of years ago, Andrew Simmons had big plans for his restaurant subscription business.

And why not? After experimenting with a wide range of technologies in a San Diego-area pizza restaurant, Simmons had launched a pizza subscription model that helped him generate $30,000 in a single-day Black Friday sale. Confident in his approach, he figured he could replicate the model in new markets.

But as it turns out, expansion proved more difficult than expected. According to Simmons, the challenge wasn’t the technology or the concept of subscriptions; it was moving too quickly into markets where his restaurants hadn’t yet built relationships with local diners.

“We believed that the pizza subscription program would carry us through,” said Simmons. “But when you move into a brand new market where nobody knows your brand, it doesn’t really matter what you’re offering until people have a chance to try your food and try it for a while.”

The subscription idea was simple: sell a year’s worth of pizza upfront. Customers could purchase a plan, like $197 for 52 pizzas, and redeem one each week. It created recurring revenue and served as a buffer against unpredictable walk-in traffic.

While the concept didn’t translate as well in new locations, Simmons believes it could work for restaurant operators who already have a strong local following. That’s why he’s launched a new venture and website to help established restaurants offer their own subscription plans.

He says the key to a successful subscription business goes beyond the initial funding. Operators need to manage the funds wisely, track redemptions and subscriber communications, and plan inventory accordingly. His new platform is designed to handle all of that.

“This is crowdfunding meets foodservice,” Simmons said. “You raise money upfront, but you also take on the responsibility to deliver that product across 52 weeks. You have to be smart. Or you’ll crash the car.”

You can listen to my full conversation with Andrew to hear about his plans for his subscription business below or on The Spoon Podcast.

Join Us Today as We Discuss How Artificial Intelligence Will Impact Culinary Creation

Thu, 17 Apr 2025 14:08:22 +0000

Admit it: you’ve probably played around with making recipes using AI. At this point, most of us have.

If you’re like me, the early results were… rough. But over time, general-purpose LLMs have become surprisingly good at whipping up recipes. Still, there’s a long way to go before AI becomes a true sous chef in our kitchens, and plenty of questions remain about where this is all going.

To help us explore what’s next in this month’s edition of our Food AI Co-Lab, we’re joined by two people who’ve been working at the intersection of AI and cooking for nearly a decade: James Briscione and Lav Varshney, co-creators of Chef Watson—the world’s first culinary AI. Their latest project, CulinAI, is an AI-powered app designed to create personalized meal plans.

Want to join the conversation, ask questions, and see where AI cooking is headed? Register for today’s Food AI Co-Lab here.

Introducing The Tomorrow Today Show With Mike Lee

Tue, 15 Apr 2025 19:42:43 +0000

Back in 2017, I wrote a story exploring the idea of personalized food profiles. The piece explored whether, someday, we might walk into restaurants, shop at the grocery store, or have dinner at a friend’s house and be able to communicate our food preferences and dietary restrictions in advance, shaping our entire meal journey accordingly.

The inspiration for that article came from Mike Lee, who had just spoken at our Smart Kitchen Summit in Seattle that October. During his talk, he introduced the idea of a “food passport” that could someday help personalize food experiences wherever we go. I had gotten to know Mike through his work at The Future Market, where he developed a concept store of the future for the Fancy Food Show. It didn’t take long for me to realize that Mike has a rare ability to imagine the many possible futures of our food system and to understand how technology and social change might intersect to bring those futures to life.

However, it wasn’t until he published his book Mise: On the Future of Food that I fully appreciated the breadth of his thinking and the ways he can masterfully get his ideas across. In Mise, Mike not only describes big potential technologies and changes we will wrestle with in the future, but he gave us stories of how these changes might unfold in our lives.

In short, Mike is not only skilled at identifying early signals and trends, but he’s also a master of using storytelling to illustrate how these futures might unfold, which is why I’m super excited to welcome his new show to The Spoon Podcast Network: The Tomorrow Today Show.

In his new podcast, Mike takes listeners on a weekly deep dive into the future of food, whether it’s restaurants, farming, consumer products, nutrition, or even food hedonism. Each episode features long-form conversations that go beyond surface-level takes, offering nuanced insights from some of the most thoughtful voices in the industry.

In this first episode, The Future of Restaurants, Mike has a roundtable conversation with Kristen Hawley (Expedite), Elizabeth Tilton (Oyster Sunday), David Rodolitz (Flyfish Club), and yours truly. We explore everything from the role of empathy in hospitality to why chefs are trading molecular gastronomy for comfort food like pot pies.

Season one is launched, and you can watch the first episode below or listen to it on Apple Podcasts, Spotify, or wherever you get your podcasts. Make sure to subscribe, rate and review!

Mike is my guest on this week’s episode of The Spoon Podcast, so make sure to listen to that as well to hear a little more about Mike’s background.

ClearCOGS Raises $3.8M its AI-Powered Forecasting Software That Helps Restaurants Reduce Waste

Mon, 14 Apr 2025 18:54:18 +0000

AI-powered restaurant forecasting startup ClearCOGS has raised $3.8 million in an oversubscribed seed round led by Closed Loop Partners, with participation from Myriad Venture Partners and Hearst’s Level Up Ventures. The funding includes $2.3 million in new capital and the conversion of $1.4 million in pre-seed investments. The company’s software provides predictive analytics to assist operators in making decisions around food prep, ordering, and staffing, with an emphasis on reducing food waste and improving operational efficiency.

Company CEO Matt Wampler told The Spoon that he came up with the idea of ClearCOGS during the pandemic. He’d been being laid off and was exploring coding and analytics, when he discovered his cousin who ran a Jimmy John’s franchise was still using a decade-old Excel forecast. Wampler wondered if AI could help create a better predicitve forecasting tool, and before long he had teamed up with Osa Osarenkhoe to build a solution that uses machine learning and time-series forecasting that currover 100 million data points a day.

When ClearCOGS participated in our first virtual Food AI Summit a couple of years ago, Osa and Matt had started experimenting with leveraging large language models (LLMs) like those from OpenAI to create an interface for their forecasting tool. I asked Matt how those experiments with LLMs had gone.

“We did a whole big thing with it… It didn’t go well,” said Wampler. “And it wasn’t from a technical standpoint. It was from the standpoint of the restaurant brands we were talking to… they were like, ‘Look, my general manager can either just get on and play with your AI bot and it’ll tell them, or you can just send it to them? Just send it to them.’”

Wampler said the LLM interface wasn’t the problem. It was just that operators didn’t want to interact with it at all. Instead, they just wanted the answers delivered to them, simply and directly, through email and integrations with solutions from Toast or SevenRooms. This experience reaffirmed Wampler’s belief that proprietary forecasting (and not LLM-powered conversational AI) is where ClearCOGS can deliver the most value.

“LLMs are kind of a commodity at this point. Proprietary data sets are what really matters… You still have to be able to provide a fundamental business value before that AI is really helpful.”

While many platforms offer dashboards or raw analytics, ClearCOGS focuses on delivering direct, decision-ready insights to restaurant managers. This is central to how he differentiates the company:

“If you’re a brand, you probably have 20 or 30 questions that you have to answer every day… We go really deep on those and provide a systematic way of delivering those to your operators every day.”

With the new capital, ClearCOGS plans to accelerate its product development and customer acquisition efforts, with an emphasis of better positioning itself in the food service sector. The company currently serves a customer base of 100 brands in four countries, and Matt says they plan to continue building a lean team, prioritizing automation and AI over headcount.

Vow Gets Greenlight in Australia As It Hits 1,200 Pounds Per Week of Cultivated Quail Meat

Wed, 09 Apr 2025 21:24:12 +0000

Vow, the Australian-based startup making foie gras and parfait from the cultivated cells of Japanese quail, announced a couple of big milestones this week, including what it claims to be the biggest ever production run of cultivated meat after harvesting 1,200 pounds of Japanese quail in a single week. This milestone was achieved using the company’s custom-designed 20,000-liter vessel designed entirely in-house.

This news comes the same week the Food Standards Australia New Zealand (FSANZ) officially approved Vow’s application to add cultivated quail to the Food Standards Code. The final step is a 60-day review period by ministers from each jurisdiction within Australia and New Zealand. If no objections are raised, Vow could begin selling its cultivated quail products across ANZ as early as June.

According to CEO George Peppou, the secret to Vow’s rapid progress isn’t just about bigger tanks—it’s about rebuilding the entire factory model from scratch.

“Pharma infrastructure just doesn’t work for food,” Peppou told me in a recent episode of The Spoon Podcast. “We designed our second factory using a completely vertically integrated approach—engineers, welders, software, everything in-house—and built it for a fraction of what others have spent.”

Vow believes its new plant can make cultivated meat at a cost that is 20-50 times cheaper than its competitors, and now Peppou says that the company is now being approached by others as a potential manufacturing partner who see their approach as one that could scale.

“We’ve seen this sort of interesting uptick recently of other companies approaching us to ask about contract manufacturing. We’ve got the capacity. We’re selling continuously and we do have some excess capacity that we can provide to other companies. So we’ve got a few projects underway at the moment, which has been a very interesting insight into how other philosophies have played out.”

You can listen to my full conversation below.

Tariffs Pushing Consumer Hardware Makers into Crisis Mode

Thu, 03 Apr 2025 19:13:59 +0000

During normal times, running a hardware business is tough. Throw in a tariff-driven trade war, and it becomes a full-blown crisis.

Just ask Robin Liss. When the CEO of kitchen appliance maker Suvie saw that President Trump wasn’t backing down from imposing steep tariffs on products from China and beyond, she realized she’d have to move manufacturing out of China or risk her entire business.

Liss told CNBC she’d need to reconfigure Suvie’s manufacturing and supply chain operations on an accelerated timeline or miss out on her most important sales season in the fall.

From CNBC:

Suvie’s products—kitchen gadgets that can whip up dinner in a matter of minutes—are built in a facility located in one of China’s largest manufacturing hubs and consist of more than 500 components sourced throughout the country.

After running the numbers and calculating the costs associated with the new tariffs, Liss headed to Asia in March in search of a Plan B.

“I’m going to run out of appliances,” Liss said ahead of her two-week trip to Taiwan and Vietnam. “I’ve got to figure this out.”

While tariffs impact nearly any company with a global supply chain, consumer hardware manufacturers—from Apple and Google to Suvie—are especially vulnerable. That’s because most rely on Asian manufacturing after decades of offshoring has hollowed out U.S. manufacturing capacity. Bringing production stateside would require massive cost increases and a multi-year transition at best.

Suvie is just one of many hardware makers now scrambling to rewrite their supply chain playbook in response to the tariffs. The question is: how many can actually make the leap—and survive?

Food Recycler Startup Mill Hits $20M in Revenue as It Launches Mill for Workplace

Thu, 03 Apr 2025 16:02:01 +0000

Today, food recycler startup Mill disclosed (via Axios, scoop by my ex-Gigaom colleague Katie Fehrenbacher) that it has reached $20 million in trailing 12-month revenue. It also announced it is launching a new product line extension in Mill for Workplace.

The company, which makes a home food recycler, made headlines when it launched over two years ago, thanks to both its pedigreed founders (the CEO co-founded smart home startup Nest) and its upcycling service that turns processed food scraps into chicken feed.

Since then, Mill has continued to check off key milestones—an achievement worth noting, especially in today’s tough startup climate and in a niche category like home food waste management. Today, they hit another couple of big ones with the launch of a new product line and positive revenue growth.

The move into the business market makes sense, particularly since, as founder Matt Rogers shared in a LinkedIn post, Mill’s food recyclers are already in use at offices like Duolingo and Bristol Myers Squibb. The company’s Mill for Workplace landing page emphasizes how it will help businesses meet their sustainability goals and highlights Mill’s fleet management software.

As for revenue, while $20 million in sales is impressive, the analyst in me wants to know how much of that is hardware vs. recurring subscription revenue, and what their year-over-year growth rate looks like. My concern for any hardware company right now isn’t just the tough funding environment (though I expect Mill will look to raise another round), but also how their bill of materials and overall costs will be impacted by Trump’s new tariffs.

That said, Mill’s management has proven savvy from the start, offering a digestible monthly rental plan ($35/month as of today). I’d also expect they can command a higher monthly rate for business customers. Given their track record, I expect them to continue to navigate this space relatively well.

If you want to hear more about Mill’s business and their new business line, Mill President Harry Tannenbaum will be at Smart Kitchen Summit in July.

How DIY Solar and Fractionalized Battery Backup Could Accelerate Change in the Home Power Stack

Wed, 02 Apr 2025 18:39:50 +0000

Last week, weather forecasters warned of something rarely seen in the Seattle area—a tornado—which could have meant widespread power outages and property damage across the Pacific Northwest.

The first place my mind goes during extreme weather is power outages. The second? Whether it’s finally worth investing in a whole-home battery backup system.

Thankfully, the tornado never materialized, but that didn’t stop me from revisiting the question. It’s not like I haven’t thought about it before, but the harsh reality is that installing a home battery backup system can cost anywhere from $9,000 to $20,000, depending on the size of your home and the complexity of the installation.

That steep price tag doesn’t make much sense for someone like me who doesn’t have solar panels, especially since I’m primarily interested in keeping the food in my fridge from defrosting and spoiling during an outage. But now, there’s a new option that might be a better fit: a backup battery made specifically for appliances.

That’s what I discussed on my most recent podcast with Cole Ashman, the CEO of Pila Energy. Pila debuted their appliance battery system last month at SXSW and is part of a growing wave of startups reimagining home energy storage by breaking it down—fractionalizing it—across individual appliances.

Over the past year, I’ve spoken with Sam D’Amico of Impulse and Sam Callisch of Copper, two startups building battery-powered induction stoves. So when I heard that Pila was developing a backup battery that could work with any large appliance, I was intrigued. Even more compelling was Pila’s vision for a mesh power network, where multiple Pila batteries can coordinate via software to optimize and distribute energy across the home.

“We’re taking the battery out of the garage and into the future,” said Ashman on the podcast. He explained that Pila’s approach is to fractionalize and virtualize what you’d typically get from a Tesla Powerwall or other whole-home backup system. That means creating smaller, more affordable batteries—each powering a single appliance—that work together as a virtual battery system. This lets users skip the five-figure investment and electrician, while still gaining insights into energy usage and unlocking cost savings through time-of-use optimization.

Ashman, who previously worked on Tesla’s Powerwall and led product at Span (makers of the smart electrical panel), sees Pila as a more accessible alternative. “Only about a quarter to half a percent of homes in the U.S. have smart batteries,” he said. “We want to make energy security something anyone can afford.”

According to Ashman, Pila’s battery can power a standard refrigerator for up to 32 hours. It plugs directly into the appliance and automatically kicks in during an outage. The company is also planning for future support of bidirectional power, meaning the battery could one day feed energy back into the home or grid—much like the latest EVs.

One especially interesting part of our conversation focused on the rise of DIY solar. In the U.S., most solar installations are handled by professionals and often cost tens of thousands of dollars. But in countries like Germany, consumers are increasingly turning to “balcony solar”—plug-in solar panels that hang off a balcony and don’t require professional installation or massive upfront investment.

Utah’s recent passage of House Bill 340 may help kick-start a similar trend in the U.S. The bill allows solar systems up to 1.2 kW AC to plug directly into standard 120V outlets without needing complicated interconnection applications or paying utility fees, as long as they meet NEC and UL safety standards. Ashman believes H.B. 340 could lower the barrier to entry for both renters and homeowners, creating a more democratized approach to renewable energy—and accelerating the adoption of home battery systems like Pila’s in the process.

For now, Pila is accepting $99 reservations for its first battery, which is expected to ship in late 2025 at a discounted price of $999 (MSRP $1,299). “We’re starting with the fridge,” said Ashman, “but this isn’t just about food—it’s about resilience, safety, and putting energy control back into people’s hands.”

Bottom line, Pila, and others like Impulse, Copper, and BioLite, are changing the in-home power stack, and I’m definitely here for it, especially if it means I don’t need to take out a second mortgage to do it.

You can watch our conversation on YouTube, listen to my full conversation below, on Apple Podcasts, Spotify, or wherever you get your podcasts.

Food Assembly Robot Startup Chef Robotics Raises $43M Series A as it Reaches 40 Million Meal Milestone

Mon, 31 Mar 2025 23:03:24 +0000

Chef Robotics has raised $43.1 million in a Series A round to accelerate deployment of its AI-powered food assembly robots, the company announced today. The funding brings the San Francisco-based startup’s total capital to over $65 million, including equipment financing. Avataar led the round, with participation from Construct Capital, Bloomberg Beta, and others.

Founded in 2019, Chef Robotics is building what founder and CEO Rajat Bhageria calls an “AI platform for food.” Rather than building a single-purpose robot, Chef’s system is designed to work in diverse food production environments—learning and adapting through software to new tasks like portioning, topping, or filling.

When I first got a peek at Chef’s system last year, I was intrigued because the company had struck a balance that seemed to elude many food robotics startups. While startups in this space seemed to make either high-volume solutions with limited customizability or use off-the-shelf robotic arms that aren’t made for true high-production, Chef has built a flexible and scalable robotics platform that can be customized for any number of high-volume food production environments.

That’s because while many robotics companies focus primarily on hardware, Chef’s approach centers on a software layer that enables “Embodied AI”—giving physical robots the intelligence to operate autonomously in real-world conditions. Chef’s system combines a robotic arm with AI models trained on millions of real-world examples. These models, powered by production data from early customers like Amy’s Kitchen and Fresh Prep, allow the robots to generalize across new ingredients and dishes. To date, Chef Robotics has helped assemble over 40 million meals.

From the company’s announcement: When we thought about starting with restaurants, we ran into the chicken and egg problem – to enable robots that are flexible enough to add value, we need a highly capable AI, but to get a highly capable AI, we need real-world training data from the customer sites…. Thus, we decided to initially deploy robots in high-mix (read as highly flexible) food production and manufacturing environments where Chef could partially automate a food operation and thus add value in production to customers without requiring 100% full autonomy from the get-go. We built Chef’s systems on modern advancements in AI to make them highly flexible and adaptable enough to “pick” and plate almost any ingredient, no matter how it’s cut, cooked, or grown; this makes them an ideal solution for assembling or plating food.

The new capital will support scaling up deployments and building out Chef’s sales and marketing teams. The company is currently active in the U.S. and Canada, with plans to expand into the UK next year.

Why Ag Has a Unique Opportunity to Be a Solution to Our Climate Problem With TNC’s Renée Vassilos

Mon, 31 Mar 2025 21:42:14 +0000

What if the food system could be a climate solution instead of a climate problem? That’s the question Eva Goulbourne explores with Renée Vassilos, Director of Agriculture Innovation at The Nature Conservancy (TNC), in the debut episode of Everything But the Carbon Sink. Together, they unpack the role of agriculture in addressing the climate crisis—and why capital and innovation are key to unlocking its potential.

“Agriculture has a tremendous negative footprint in terms of greenhouse gas emissions,” said Vassilos. “But it’s also uniquely positioned to be a carbon sink.”

Vassilos explained that by focusing on soil health, reduced inputs, and practices like cover cropping and rotational grazing, farms can become drivers of climate resilience, biodiversity, and profitability. “At the core of how we think about regenerative agriculture, it is about soil health. It’s about rebuilding soil health,” she said. “Because as we think about the role agriculture can play in climate change mitigation, halting and reversing biodiversity loss, and improving freshwater systems, it all anchors around rebuilding soil health.”

Goulbourne believes that the concept of regenerative agriculture can feel messy and hard to pin down. “There are practices, there are values. It’s not one-size-fits-all.” Vassilos agreed, noting that what works in one region or operation might not work in another. “Each operation will have to anchor itself in rebuilding soil health, and the tools they’ll use will vary.”

They also discussed the economic realities farmers face. “It all comes down to economics,” said Vassilos. “The operations that are shifting to regenerative are doing so because it makes business sense, often because they’re producing higher-margin food crops.”

However, with high labor costs, land leasing complexity, and limited short-term ROI, adoption remains slow. To address this, TNC is investing in early-stage agtech solutions aimed at removing the so-called green premium. One example cited by Vassilos is SwarmFarm, an Australian startup building autonomous, lightweight farm equipment. “Their robots enable precise nitrogen application without the heavy soil compaction of traditional machinery,” Vassilos explained.

My favorite part of the conversation is when Goulbourne asked Vasillos what the “ugly baby” in this space is – in other words, the problem in ag that no one wants to touch.

Vassilos didn’t hesitate: “Addressing labor challenges is just absolutely critical,” she said. “These regenerative systems are more complex. That often means they take different kinds of labor, sometimes more labor. We have to be honest about that.” She pointed to emerging technologies in automation as promising, but noted it’s still an underfunded area given its significance.

It was a great conversation, one that really highlights Eva Goulbourne’s unique perspective on the different pathways for capital to help address the climate challenge through the food system. I would encourage you to subscribe to the podcast to ensure you get all of the future Everything But the Carbon Sink pods and check out the video below!

Keurig is Beta Testing Compostable Pods as Partner CoffeeB Blows Past 400 Thousand Customers

Mon, 31 Mar 2025 16:12:41 +0000

It was a year ago that Keurig announced it had started working with CoffeeB to create its next-generation compostable coffee pod. The new coffee pod, a puck-shaped consumable called the K-Round that utilizes a fully compostable plant-based container, was introduced alongside the company’s next-generation single-serve coffee brewer, the Alta, which itself had a bunch of new features, such as variable pressure brewing technology.

And so last week, when the company announced that both the K-Rounds and the Alta brewer are currently undergoing beta testing in consumer homes, I was intrigued, as it looks like we may be finally getting a bit closer to a post-plastic single-use future in the world of coffee. According to Keurig-Dr Pepper, they are leveraging insights gathered during consumer testing to optimize unboxing experiences, brewer performance, and the taste and aroma of the beverages produced.

Keurig said they’ve launched operations at a new, proprietary pilot manufacturing line at its R&D center in Burlington, Massachusetts, where it is producing the initial batches of K-Round pods for beta testing and will serve as a foundation for refining the manufacturing process as the company scales up to mass production. Keurig says they have also broken ground on a new roasting and production facility in Spartanburg, South Carolina.

The company also gave updates on the Alta line’s variable pressure brewing technology. The feature, which allows for adjustments in brewing pressure to create different types of barista-quality coffees, including a golden, velvety crema (which will finally allow them to match Nespresso’s centrifugal-derived pod-delivered crema). Keurig says that four varieties of K-Rounds have been developed and are undergoing testing, and they are planning to expand the selection in the coming months.

The company disclosed it is undergoing third-party testing to certify that its K-Round pods are compostable in both industrial and home settings. They say they are on track to achieve certification ahead of the broader product launch, which would align with the company’s objective to convert 100% of its packaging to be recyclable or compostable by 2025 (and distance them further from the negative headlines of previous claims of sustainability).

While Keurig’s progress on a sustainable pod system is a validation of CoffeeB’s technology (Keurig’s system leverages CoffeeB’s technology plus uses some of the coffee giant’s proprietary IP), the Swiss-based division of Delica AG has been witnessing fast-growth on its own, doubling the number of brewing systems in the field from 200 thousand in September of 2023 to 400 thousand by early 2024.

The Food & Retail AI Rollup Continues as Crisp Buys Shelf Engine

Fri, 28 Mar 2025 15:55:50 +0000

Crisp, a New York-based retail data company, has acquired Seattle-based startup Shelf Engine. Founded in 2016 by Stefan Kalb and Bede Jordan, Shelf Engine specializes in using machine learning to optimize ordering processes for perishable goods, with the goal of reducing costs and minimizing food waste. The platform is now in use across more than 7,000 stores. Terms of the acquisition were not disclosed.

Shelf Engine was one of the earliest adopters of AI technology in food retail aimed at reducing waste and optimizing fresh food ordering. Kalb, who launched a food distribution business at 23 and holds degrees in actuarial science and economics, developed the idea during a 2014 ski trip with his friend and engineer Bede Jordan, a former Microsoft HoloLens developer. The pair questioned why food industry processes and systems remained outdated:

“Could we create a platform that enables retailers to buy food and eliminate significant waste? Could we create a platform that eliminates redundant busywork between vendors and retailers? Could we create a more perfect marketplace?”

These questions led Kalb and Jordan to develop a product designed to drive the food industry towards greater efficiency through technology.

Kalb reflected on the deal on LinkedIn:

“What started as a side project with my good friend Bede turned into a platform that’s now in over 7,000 stores across the U.S., helping reduce millions of pounds of food waste. It’s been eight years of wild highs, humbling challenges, and so much growth.”

Crisp plans to integrate Shelf Engine’s advanced algorithms into its commerce platform. The company believes the integration will help its retailer customers optimize in-stock inventory, improve shelf management, and drive revenue in an increasingly margin-sensitive retail environment.

“Joining forces with Crisp allows us to scale our proven technology and deliver greater value to retailers and their supplier partners,” said Kalb. “Together, we will set a new standard in forecasting and inventory management, helping our customers thrive even in challenging market conditions.”

This news is yet another in a series of acquisition announcements for early pioneers who are building technology leveraging AI to optimize different parts of the food value chain. Earlier this month AI Palette was gobbled up by trend forecaster Global Data, and before that Spoonshot was acquired by Target. Like other buyers in these deals, Crisp provides predictive intelligence software and services and is buying Shelf Engine to improve their AI insights capabilities.

Unlike these previous deals, Crisp and Shelf Engine focus more on retail and supply chain commerce optimization, which is one of the areas that is seeing the greatest leaps forward in productivity and cost-reduction. My guess is Afresh, which is similar to Shelf Engine and remains independent following its $115 million in series B funding in 2022, may also be one of the next companies gobbled up as bigger software and supply chain players look to add AI capabilities to their products.

How Tariffs Are Impacting Canadian Food Companies (and What They’re Doing About It)

Wed, 26 Mar 2025 21:04:34 +0000

Last week, I caught up with Dana McCauley, CEO of the Canadian Food Innovation Network (CFIN), to discuss some of the challenges facing Canadian food manufacturers amidst the abrupt and surprisingly hostile stance taken by the Trump administration towards our northern neighbors.

CFIN is a national organization dedicated to helping Canadian food and beverage businesses enhance productivity, competitiveness, and economic potential through innovation and technology adoption, and in her position as president of the organization, McCauley had a bird’s eye view on how the Canadian food companies are navigating considerable uncertainty due to shifts in trade policies, tariffs, and antagonistic rhetoric from the U.S. administration

We discussed the disruption caused by sudden policy reversals on trade agreements previously established between Canada and the U.S., and what the imposition of tariffs has meant to Canadian food companies. According to McCauley, the uncertainty forces Canadian food companies to spend extensive resources on scenario planning, detracting from productivity and innovation. McCauley pointed out that these issues are magnified in the food business compared to other industries because of the food’s unique constraints compared to other sectors, such as limited shelf life.

Another struggle for Canadian food manufacturers under the new reality is figuring out how to move forward in a business that often involves complex products that historically have integrated cross-border ingredient lists. McCauley shared the example of organic dairy products, which traditionally have included American-sourced dairy components for value-added products. McCauley said that rising tariffs and trade barriers now render these business models economically unsustainable, prompting businesses to rethink their strategies drastically.

And then there’s the hostile rhetoric from an administration of a country that Canadians have long-seen as their biggest ally. McCauley has said that the result of this rhetoric has been a strong push among consumers to “buy Canadian”. The shift to Canadian and drop American products has been swift and one has to wonder about the long-term damage that Trump is doing to the American brand in Canada and elsewhere.

I asked McCauley how CFIN is supporting Canadian companies given all the sudden changes, and she said that CFIN is actively supporting Canadian food businesses through this volatile period by advocating for enhanced domestic innovation and accelerated regulatory approvals for low-risk food technologies. She emphasized the urgency for Canadian food manufacturers to diversify markets, embrace domestic technological solutions, and leverage Canada’s extensive international trade agreements to navigate ongoing trade uncertainties effectively.

We talk about lots more, so you won’t want to miss our conversation. You can listen to my full conversation below or on The Spoon Podcast.

Bridge Appliances Deploys Egg-Making Robot at First Customer

Tue, 25 Mar 2025 19:11:16 +0000

Five years ago, the cofounders behind Bridge Appliances stood in line at a busy breakfast cafe. As minutes ticked by, frustration turned into inspiration. They wondered: What if the preparation of eggs could be automated? That simple question led to the creation of OMM, a countertop egg-making robot. Now, half a decade later, the Bridge team is back in a coffee shop, deploying their robot for their very first commercial customer, Beantrust Coffeebar in Beverly, Massachusetts.

Bridge cofounder Connor White recently described spending the past two months embedded at Beantrust, collaborating closely with owner Erik Modahl and his team. According to White, working alongside baristas, listening to customers, and absorbing the café’s unique culture and operational flow allowed Bridge to tailor OMM’s integration precisely to Beantrust’s specific needs.

As I wrote last year, OMM cooks two eggs in roughly two minutes, enabling Beantrust to serve around 60 eggs an hour. White notes they’ve already seen promising results, with the new sandwich lineup boosting average ticket values by 15%. Currently, one in five customers chooses to add a freshly made sandwich to their coffee order (and that number continues to climb).

This marks a significant milestone for Bridge, which raised $2 million in seed funding from Steve Papa, one of Toast’s earliest investors, in 2021. Moving forward, Bridge is likely to see more growth among small coffee shops or similar establishments that lack full kitchens or grill cooks but still wish to offer breakfast. However, they will need to raise considerably more funding to scale effectively or potentially attract an acquisition from a company like Middleby.

Soul to Table: Chef Ryan Lacy Talks With Thom Curry About How He Built Temecula Olive Oil Company

Mon, 24 Mar 2025 18:11:29 +0000

On this debut episode of “Soul to Table,” Chef Ryan Lacy sits down with Thom Curry, co-founder of Temecula Olive Oil Company, to talk about Thom’s journey that began 22 years ago when he and his wife decided to transition from wine to olive oil production.

Ryan joins Thom on location at his picturesque 26-acre property in Awanga, California, where Thom talks about key moments in their journey—such as Nancy’s decision to open one of the nation’s first olive oil tasting rooms—a move Thom initially doubted. Despite challenging beginnings in a remote location, their dedication paid off as consumers sought out their unique, high-quality olive oils.

Thom talks about the biodiversity of the farm, which features over 32 Mediterranean olive varieties alongside herbs and fruits, and his embrace of regenerative farming practices, including using livestock for land maintenance and recycling olive by-products as compost or even fuel.

Thom also shares how he developed California’s first mobile olive oil mill and discusses his company’s educational initiatives, including collaborations with local schools to promote regenerative farming and sustainable agriculture.

Make sure to watch the video below to see some great shots of Thom and Nancy’s farm, and subscribe to the podcast!

The Spoon Discusses The Current State of AI Workflows With AI for Humans’ Gavin Purcell

Fri, 21 Mar 2025 18:41:49 +0000

In this latest edition of the Spoon Full of AI Podcast – the podcast where I talk to leaders who are using AI to transform their business (in food and beyond), I catch up with AI for Humans host Gavin Purcell to discuss the rapid advancements and complexities emerging in artificial intelligence. We talk about Google’s new Studio AI platform and its potential as an all-in-one solution for content creation, and we both have reservations about Google’s use of an older image generation model (Gemini 2), highlighting its limitations compared to newer versions like Gemini 3.

Gavin talked about the transformative shift from traditional file-based computing to generative AI, as noted in Nvidia CEO Jensen Huang’s recent keynote. He make a great point talking about how this will be difficult for mainstream adoption, where users expect simplicity akin to social media sharing, yet AI tools remain complex and imperfect.

We both talk about our frustrations with current AI workflows, where we compared the cumbersome nature of local models like Comfy UI to more streamlined platforms such as Ideogram and MiniMax. In the end, we both want a unified, user-friendly AI platform but recognize that technical and creative challenges remain significant hurdles.

We also discuss who we predict will be winners in the AI platform space (no spoilers!), so make sure you listen to see who we pick!

You can watch the full video above or click play below, or find this podcast in Apple Podcasts, Spotify or wherever you find your podcasts.

SKS Returns in 2025 With Global Virtual Summit

Thu, 20 Mar 2025 19:46:40 +0000

The Smart Kitchen Summit, the pioneering executive summit focused on the digital transformation of the food world, is excited to announce its return in 2025 with a brand-new format. This year, SKS is going fully virtual, offering an interactive experience over two weeks in July 2025 with 1-2 hours of daily programming and sessions.

A New Format for a New Era

“We’re excited to bring SKS to a global audience in 2025,” said Michael Wolf, SKS founder and publisher of The Spoon. “The reality is 2025 is a year of great change and uncertainty. Brands and professionals are looking for ways to navigate and collaborate over this rapidly shifting terrain, so we decided it was more important than ever to expand our reach via a virtual event.”

For two weeks, SKS 2025 will feature up to two hours of daily programming, including thought-provoking discussions, product showcases, and deep dives into the most significant trends shaping the future of food and cooking. This approach allows attendees to engage with the content at their own pace and fosters meaningful conversations and networking opportunities at SKS 2025, all while continuing to build their own companies.

Themes for 2025

SKS 2025 will focus on the most critical topics driving the innovation-driven transformation of how we shop, cook, and consume food. Some of the key themes and questions to be explored include:

The Future of Cooking – How is technology reshaping the way we prepare and experience food at home and in professional kitchens?
AI & Food – The impact of artificial intelligence on food innovation, personalization, and efficiency.
Personalized Nutrition – How data and technology are driving customized food solutions for better health and wellness.
Electrification & Sustainability – The role of electrification in the kitchen and its impact on energy efficiency and sustainability.

What to Expect

Live Presentations & Panel Discussions – Engage with industry pioneers, tech disruptors, and thought leaders.
On-Demand Access – Catch up on any missed sessions with full access to recorded content.
Community & Networking – Connect with professionals in food, tech, and investment through our dedicated online platform.
Exclusive Product Showcases – Discover the latest advancements in kitchen appliances, AI-driven food systems, and next-gen culinary experiences.

Join Us

Registration for SKS 2025 is now open! Whether you’re an industry professional, startup founder, investor, or food tech enthusiast, SKS 2025 is your chance to be part of the conversation shaping the future of food.

For those interested in speaking at SKS 2025 can apply here. If you are interested in sponsorships, let us know and we’ll be in touch!

Dispatches from Future Food Tech 2025: After the Alt-Protein Boom, a New Realism Takes Hold

Thu, 20 Mar 2025 18:12:20 +0000

Last week, I headed down to San Francisco to check out the Future Food Tech conference, one of the leading gatherings in food innovation, where investors, startups, and big food brands come together to share ideas, commiserate, and network.

I attended this year’s event to gauge the current state of future food and assess if the industry had rebounded from last year’s somewhat somber mood, marked by cash-strapped startups—primarily in the alt-protein space—focusing on extending their financial runways amid a venture investment “winter.”

The good news: the overall mood is improving despite a rapidly shifting regulatory and governmental landscape, particularly in the U.S. Also, the industry has pivoted, in a fairly significant way, away from a pretty substantial over-indexing on alt-proteins as the key investment focus.

Below are my key takeaways, featuring some quotes from some of the experts who were at the show.

Dialed Down Alt-Proteins and More Discriminating Investors

First off, let’s get something straight: Alt protein is still important and on everyone’s mind at FFT and across the future food industry, but it’s just not the singular dominating focus anymore. Investors and entrepreneurs appear increasingly aware of the substantial regulatory, economic, scaling, and consumer adoption hurdles that many alt-protein products face.

At the same, many of the big investment funds and venture investors who got pulled into food tech during the bubble in 2019 to 2022 have pulled away from the space. While it means less investment dollars to fund, say, a pilot plant for a cultivated meat company that may be years away from coming to market, it also means fewer investment dollars are chasing me-too business plans.

“Everybody outside this sector was excited about Impossible Foods and Beyond Meat and thought all this stuff was going to change the game,” said Brian Frank, founder of FTW Ventures. “When all of us that were rationalists were going, ‘No, guys, it’s food. It is this.’ And so we’re coming back to this, and a lot of the tourist investors are leaving.”

Differentiated Players in Cultivated Meat Keep Pushing Boulder Up the Hill

Despite these challenges, some companies continue to talk up their advances in cultivated meat. One such company was Forsea, a company specializing in making cultivated unagi.

After signing the standard legal disclaimer waiving future litigation rights (typical at cultivated meat tastings—one investor told me he’s signed about twenty-five of them), I sampled Forsea’s cultivated unagi. It was good! The taste was pretty spot on, and the mouthfeel was about 90% there.

Another company that was pretty visible at FFT last week was Mission Barns, which had just received its ‘no questions’ letter from the FDA for its cultivated pork fat and was inviting people to try it out at tastings. While I wasn’t added to their tasting invite list, attendees who I spoke to who sampled their meatballs spoke highly of them.

Meeting the MAHA Moment: A Focus on Better Health Outcomes Becomes Primary Driver

It shouldn’t be overly surprising that the event’s focus has shifted from sustainability alone toward creating better, healthier food inputs. This adjustment reflects broader regulatory and business climates in the U.S., where food companies are adapting to an FDA and USDA potentially influenced by the likes of RFK Jr.

This new direction acknowledges the increasingly challenging regulatory environment for cultivated meat—now banned in states like Florida—while recognizing heightened consumer and governmental interest in clean labels and nutrition-focused, less futuristic food categories.

One company that aligns well with this trend is Borealis. Founder Reza Soltanzadeh emphasized the concept of “stealth health”—enhancing familiar foods with added nutritional value, like with their protein-rich pastas.

“Changing consumer behavior, like ordering a plant-based Big Mac at McDonald’s, is incredibly challenging,” Soltanzadeh explained. “But stealth health means your child shouldn’t even notice a difference from their regular ramen.”

AI is Tablestakes Now, But Beware the AI-Washing

Artificial intelligence was everywhere, both in on-stage panels and in hallway side conversations. Longtime pioneers in the space held court in packed rooms while new startups tried to talk up their AI bona fides.

As someone who created the first dedicated event a couple of years ago to explore how AI will change food, I’m not surprised at just how fast it has permeated the entire consciousness of the food industry executive class. After all, most of us, just being a person living in society, find it nearly impossible to get away from the AI-is-changing-everything conversation.

Still, the sheer amount of AI-food conversation was perhaps even more than I expected, and I imagine the heads of many in attendance were probably spinning as they tried to determine what exactly is a true innovation in food AI and what is simply a form of AI-washing.

I interviewed Matias Muchnick, CEO of NotCo, who warned startups against overstating their AI expertise: “Ultimately, claiming AI capabilities you don’t genuinely possess is a short-lived lie. Like greenwashing, AI-washing will eventually catch up with you.”

That said, it’s still exciting to see the potential. AI applications demonstrated at Future Food-Tech ranged from toxin detection to personalized nutritional recommendations.

As Megan Thomas, podcaster and future food consultant wrote: “Distinguishing meaningful innovations from hype remains a challenge, but the real-world applications of AI in food—from health to supply chains—are undeniably compelling.”

Fiber is Having Its Moment as GLP-1s Grips The Food Industry

Outside of AI everywhere, the most interesting trend to me was the pervasiveness of the impact that GLP-1s is having on both startup investment and overall focus in the space.

Peter Bodenheimer, venture partner at PeakBridge, wrote that “fiber is everywhere and continues to have its moment, with startups focused on new functional elements, improved formats, and data-driven discovery.”

What’s interesting is the divergence in conversation that is happening societally and within the food space. Ozempic and other GLP-1s have become household names and a part of the larger cultural conversation as folks on social media try to guess which celebrity on the red carpet is taking GLP-1s, the food industry is moving beyond last year’s initial panic to proactively optimize products for GLP-1 compatibility.

A wave of startups, including One.Bio, SuperGut, and Carbiotix, have emerged, offering platforms enabling CPG brands to enhance their fiber content and position products as GLP-1-friendly alternatives to pharmaceutical interventions.

I spoke with Carbiotix chairman Kristofer Cook, who described the company’s efforts in helping major brands integrate gut-healthy fiber through on-premise food side-stream upcycling. This two-birds-one-stone approach sounded like a pretty nifty trick, particularly for those brands who didn’t want to become reliant on startup’s nutraceutical to fortify their food.

Companies using their platform are “extracting more value from a side stream, which is typically set the way for animal feed,” said Cook. “They’re making their products healthier. And they’re able to market themselves as being more sustainable as well.”

Looking Forward

The bottom line is it seemed like, despite the shifting terrain underfoot from a regulatory standpoint and the continued fundraising headwinds, that food startups are finding their way. Those remaining in ths space are becoming increasingly pragmatic about the realities of innovation adoption, investment sustainability, and regulatory navigation. The exuberance over cultivated protei has been tempered by a clear-eyed recognition of consumer behavior, economic constraints, and the long-term role of health-centric innovation.

Looking forward, if this year’s FFT is any indication, it seems food tech innovation is now being defined more by clear-eyed realism, a focus on finding practical food-driven health interventions, and an embrace around accelerating innovation through the use of technologies like AI.

Less Robots, More Meat: Chipotle Founder’s Big Pivot

Wed, 19 Mar 2025 17:15:37 +0000

Just over a year ago, Steve Ells, the founder of Chipotle, opened Kernel in New York City—a vegan restaurant concept featuring a large robotic arm in the kitchen to assist in food preparation.

Given Ells’s pedigree, Kernel received significant attention from news outlets, with many speculating whether it represented the beginning of widespread robotics adoption in restaurants.

However, this speculation was short-lived. A year later, Kernel closed, replaced by a sandwich shop serving roast beef and other traditional sandwich staples—essentially, more meat and fewer robots.

This pivot marks a notable shift for Ells, who just last fall described his automation-heavy restaurant as “the future for the restaurant industry.” Yet by December, Ells had expressed frustration and was already planning a reboot. The revamped concept, now called Counter Service, completely changes the original premise.

Why did Ells shift from viewing robotics as central to restaurants to abandoning the idea entirely within a year? Company COO Tom Cortese, who spoke at The Spoon’s CES Food Tech conference in January, outlined some challenges in an interview with Expedite:

The logistics of installing and maintaining a highly sensitive robot are considerable, Cortese says. Employees need to be properly trained to interact with it, and it introduces a whole new set of safety rules beyond those of a typical restaurant kitchen. Then there’s the challenge of New York real estate:

“The subsurface of some of these floors were built in 1910… now I’m bolting a sensitive piece of robotics to it, and the floor shifts over time. That really messes up a lot of things,” he says.

While Cortese didn’t explicitly mention it, another potential issue was likely the restaurant’s overtly robotic appearance. Ells himself admitted as much in a Gizmodo interview, noting he might have gone “a bit cold” with the initial concept and suggested a need to “warm things up” in future iterations. Evidently, that meant removing the giant Kuka robotic arm.

Ultimately, outside novelty concepts such as Cafe X’s robotic coffee shop, consumers appear uncomfortable with prominent industrial robotic arms dominating open kitchens in casual dining settings. Such robots seem jarring compared to purpose-built food-making robots like Sweetgreen’s Infinite Kitchen or Picnic’s pizza robot.

Ells’s decision to introduce meat to the menu also reflects broader market realities. Despite a decade-long focus on vegan and alternative proteins in food innovation, the majority of Americans remain meat-eaters. While restaurants benefit from offering vegan options, exclusively vegan establishments currently face challenges in attracting broader audiences.

By removing robots and incorporating meat into the menu, Ells is pivoting towards a more traditional concept and betting that the success of his new venture is determined by something the pioneering founder knows something about: the quality of the food itself.

Smart Tea Infuser Teforia Comes Back From the Dead Seven Years After Shutting Down

Tue, 18 Mar 2025 21:15:21 +0000

When it comes to zombies, you never know when they’ll spring back to life.

As we learned this past month, the same goes for zombie products. Teforia, the eponymous smart tea infuser that vanished when the company abruptly shut down in the fall of 2017, is back after nearly a decade. A New Jersey-based tea company named Adagio Teas has apparently acquired the assets and is now selling Teforia tea infusers on its website.

In its announcement, Adagio referenced the financial problems that led to Teforia’s closure but mistakenly got the timeline wrong. The release states that Teforia originally launched in 2018, when it actually shut down the year before:

“Originally launched in 2018 to widespread acclaim, Teforia was discontinued due to financial constraints, leaving a devoted community of tea drinkers longing for its return. Now, Adagio Teas is bringing this beloved innovation back, combining cutting-edge technology with the artistry of fine tea.”

“We recognized the deep passion that tea drinkers had for Teforia and its ability to elevate the tea experience,” said Michael Cramer, CEO of Adagio Teas. “As a company dedicated to providing the highest-quality loose-leaf teas, we saw an incredible opportunity to bring Teforia back and reintroduce a smarter, more intuitive way to enjoy tea.”

At the time of its original release, Teforia attracted attention because its creators claimed it could personalize each brew with precise amounts of caffeine, antioxidants, and other elements. Additionally, the hardware had a distinctive and appealing design that stood out in the tea world.

Unfortunately, the product never gained widespread popularity, likely due to its initial $1,500 price tag. While the newly re-released version is significantly more affordable at $500, many potential buyers might still question why they would invest in what remains a premium-priced tea brewer, especially when established brands like Breville offer comparable “smart” tea brewers for roughly half that price.

I’m curious to see if Teforia can succeed on its second attempt. The tea and technology landscape in 2025 is vastly different from a decade ago, with many tech-powered tea infusers available. However, backed by a reputable tea company, perhaps Teforia stands a better chance this time around.

Matias Muchnick Reflects on Being Ten Years Early to the Food AI Party

Tue, 18 Mar 2025 19:02:09 +0000

Back in 2015, when Mattias Muchnick was contemplating the vision for his new company, he imagined building an AI-powered engine that would help big FMCG (fast-moving consumer goods) brands bring products to market faster.

While Muchnick was excited about AI’s potential to transform the food industry, few food executives at the time shared his enthusiasm. Back then, only large tech companies like IBM had experimented with artificial intelligence—such as using Watson’s mainframe-powered AI for food recipe development—but most food industry leaders didn’t view AI as an essential or even necessary tool for creating new products.

Fast forward to 2025, and you’d be hard-pressed to find a food executive who doesn’t recognize AI as strategically critical. This shift undoubtedly explains why Muchnick and his team attracted a packed room last week at Future Food Tech, filled with journalists, investors, startup founders, and major food brands eager to learn about the company’s early success and leadership in food AI.

During the session, Muchnick and his team highlighted their platform’s success (seven out of twenty top FMCG companies have already collaborated with NotCo), discussed the growing trend of food tech startups pivoting toward AI, and shared insights into future developments. Intrigued by the presentation, I decided to follow up with Muchnick afterward to explore these topics further.

In our subsequent interview, I asked Muchnick about the key lessons he’s learned over the past decade, his perspective—as a longtime pioneer in food AI—on the rise of ‘AI-washing,’ and what innovations he’s most excited about moving forward.

You can watch the full interview below:

Marine Biologics Debuts SuperCrudes, the ‘World’s First Programmable Biomass’

Wed, 12 Mar 2025 21:53:07 +0000

This week at Future Food Tech, Marine Biologics will showcase its technology—a platform that digitally maps the biochemistry of seaweed and its properties – which the company claims has created what is the world’s first programmable biomass.

According to the company, its proprietary cheminformatics platform, MacroLink, maps the molecular compositions of seaweed and stabilizes them into customizable, liquid-based macroalgae solutions called SuperCrudes. SuperCrudes, which are liquefied blends derived from seaweed harvested from specific geographic locations, are analyzed to document their mineral, protein, and carbohydrate compositions. This process allows Marine Biologics to benchmark each product similarly to how oil refineries grade petroleum based on extraction origin.

The company was founded by former crypto industry executive Patrick Griffin, who told Wired he transitioned from crypto to building a platform that could digitally understand seaweed after a surfing accident caused him to reevaluate his priorities.

Ironically, the accident reignited his enthusiasm for the ocean. Griffin recognized a gap in the climate resiliency market concerning fundamental building materials. Even if all other global climate resiliency efforts—such as vehicle electrification and renewable energy investments—were successful, products would still be largely built upon plastics or other petroleum-based materials.

“The chemicals and materials that we use today are, by and large, built on petroleum,” Griffin says. “It’s the last piece of the puzzle you’ll really have to chip away at to make a significant impact.”

Griffin believes his company can substantially reduce the costs and variability traditionally associated with bio-based sourcing by standardizing seaweed extracts into reliable and predictable ingredients.

The broader macro-trend of computational biology is one we’ve been following closely here at The Spoon. Examples include using AI to accelerate pathways toward gene-edited seafood or tracking startups like Shiru, which aim to build food input discovery engines by mapping food’s biological building blocks. Marine Biologics’ technology is particularly intriguing because it closely connects to a specific natural biomass that has previously struggled to gain traction in consumer products—both food and otherwise—due to limited understanding and internal expertise within larger CPG brands.

With this coming-out party for its Macrolink platform, the California-based startup is hoping to change all that, at the same time becoming both a formulation platform as well as a provider of inputs (SuperCrudes) to CPG brands looking for more sustainable inputs.

AI-Powered CPG Trend Forecaster AI Palette Gets Gobbled Up

Wed, 12 Mar 2025 21:00:10 +0000

AI Palette, a company that uses AI to help CPG brands anticipate consumer tastes ahead of market trends and better predict new product success throughout their lifecycle, announced today it was acquired by market research company GlobalData.

AI Palette launched within the last decade alongside a cohort of startups—including Analytical Flavor Systems, Tastewise, and Spoonshot—that began utilizing machine learning and big data analysis tools. These tools enabled CPG brands to move away from traditional product ideation and surveys, uncovering hidden insights more rapidly through AI. Like many similar startups, AI Palette started talking up their generative AI bona fides over the past couple of years.

“The integration of AI Palette supercharges our ability to help CPG brands innovate smarter and faster,” said Mike Danson, CEO of GlobalData Plc. “Together, we are setting a new standard for AI-driven intelligence in the consumer space.”

In some ways, this deal resembles Spoonshot’s acquisition a little over a year ago, when legacy market intelligence provider Target Research Group acquired the AI startup. GlobalData Plc, which places greater emphasis on pure data analytics than Target, is a company that has grown primarily through acquisition. From what I can see, AI Palette represents GlobalData’s first pure-play AI company deal.

With most major food-brand CTOs currently exploring—or being directed—to leverage AI, it seems likely that acquisitions of vertically specialized platforms will continue over the next 12-24 months. Consultancies and market intelligence providers will probably lead this trend as incorporating AI into intelligence toolsets becomes essential to maintaining relevance..

RFK Jr. Deals Blow to Future Food Startups With Push to Have FDA Drop Self-Affirmed GRAS Provision

Tue, 11 Mar 2025 20:44:50 +0000

U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. has directed the Food and Drug Administration (FDA) to eliminate the “self-affirmed” Generally Recognized as Safe (GRAS) provision, aiming to enhance transparency and oversight in the approval of food ingredients.

Under the current GRAS rule, companies can independently determine the safety of new food ingredients without mandatory FDA notification or public disclosure. This self-affirmation process has been criticized for allowing substances with potentially unknown safety data to enter the U.S. food supply without adequate oversight.

Kennedy’s initiative seeks to close this loophole by requiring companies to publicly notify the FDA and submit safety data for new ingredients. He stated that eliminating this pathway would ensure that ingredients introduced into foods are safe, thereby enhancing consumer confidence and contributing to public health.

Eliminating the “self-affirmed” GRAS rule could pose significant challenges for fermentation-based and future food startups, potentially delaying innovation and increasing financial burdens. Emerging companies, especially those developing novel proteins through precision fermentation and cell cultivation, typically rely on the current GRAS framework to streamline the regulatory process and bring new products quickly to market. Without this pathway, startups may face lengthy FDA review periods and higher costs associated with extensive safety testing and regulatory compliance.

It also might just result in massive delays in food product introduction for brands big and small. Like many of the departments within government currently being gutted by Trump and Elon’s DOGE purges, the FDA has seen drastic cutbacks in the number of employees, which as a result makes the higher level of oversight required by the elimination of the GRAS provision pretty untenable. Some commenters, like former FDA head of food (and recent Food Truths guest) Susan Mayne, see the the push towards greater food oversight and less overall manpower as challenging to reconcile.

McDonald’s is Creating Virtual ‘AI Managers’ for Its Restaurants

Thu, 06 Mar 2025 19:46:55 +0000

Want some AI with your Big Mac? McDonald’s is about to serve it up in a big way.

According to a story in the Wall Street Journal today, McDonald’s is undergoing a technology overhaul across its 43,000 restaurants, implementing internet-connected kitchen equipment, AI-driven drive-throughs, and tools for managers. McDonald’s is partnering with Google Cloud to deploy edge computing technology, allowing restaurants to analyze data locally rather than sending it to the cloud. This setup helps predict equipment failures—such as fryers or ice cream machines—before they occur and ensures order accuracy through AI-powered cameras.

We’ve written quite a bit at The Spoon about McDonald’s experimentation with AI at the drive-thru, but this story shows they are looking to use generative AI for customer interaction and beyond, including exploring generative AI virtual assistants to handle managerial tasks.

From the WSJ: Edge computing will also help McDonald’s restaurant managers oversee their in-store operations. The burger giant is looking to create a “generative AI virtual manager,” Rice said, which handles administrative tasks such as shift scheduling on managers’ behalf. Fast-food giant Yum Brands’ Pizza Hut and Taco Bell have explored similar capabilities.

This story comes just a day after Taco Bell talked up their own AI initiatives, including their ‘Byte by Yum’ AI tool designed to assist restaurant managers with tasks such as labor and inventory management. The AI can manage schedules, assist with drive-through orders, and suggest operational changes based on competitor activity, aiming to optimize employee efficiency without reducing labor costs.