Marketing News 2

Sociable: TikTok Launches Legal Challenge Against US Sell-Off Bill

Tue, 07 May 2024 23:57:00 +0300

TikTok says that the bill is based on speculative concerns and nothing more.

Absolut combats AI bias in fashion with 10K diverse image prompts

Tue, 07 May 2024 17:13:00 +0300

The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to become less biased.

Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed

Tue, 07 May 2024 16:55:00 +0300

After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.

Brand Marketing: Your Video's Gone Viral; Now What?

Tue, 07 May 2024 14:30:00 +0300

Any marketer's dream is to have a video go viral, but many don't know what to do once the views, likes and comments start rolling in.

Using AI To Write Your Presentation: The Pros And Cons

Tue, 07 May 2024 14:15:00 +0300

Is it okay to use artificial intelligence to write a speech or presentation? Here are the pros and cons.

How Brand Storytelling Can Become Your Most Valuable Asset In Uncertain Economic Times

Tue, 07 May 2024 14:00:00 +0300

As businesses navigate the choppy waters of uncertain economic times, brand storytelling emerges as more than just a marketing strategy—it is a lifeline.

When done effectively, storytelling can help you stand out from the competition and establish your brand as a trusted leader.

Tue, 07 May 2024 04:25:55 +0300

When done effectively, storytelling can help you stand out from the competition and establish your brand as a trusted leader.

Learn exactly how to perform a blog audit, including access to a free blog audit template that you can use for yourself.

Tue, 07 May 2024 03:30:55 +0300

Learn exactly how to perform a blog audit, including access to a free blog audit template that you can use for yourself.

Omnicom shakes up Sparks & Honey amid Omni platform push

Mon, 06 May 2024 20:00:00 +0300

The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.

BarkleyOKRP acquires Adlucent to boost performance marketing capabilities

Mon, 06 May 2024 17:46:03 +0300

The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.

Budweiser turns songs mentioning the brand into targeted ads on Spotify

Mon, 06 May 2024 17:25:00 +0300

“UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.

Impossible Foods’ Americana ads address the meat problem — with more meat

Mon, 06 May 2024 16:21:50 +0300

The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.

Digital’s media-buying bonanza wrestles with an industry at crossroads

Mon, 06 May 2024 15:00:00 +0300

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

Value Over Vanity: How To Focus PR Efforts To Drive Business Impact

Mon, 06 May 2024 14:45:00 +0300

Between an unstable economy, layoffs and shrinking capital investment, companies must prioritize ROI and business value in everything they do, including PR.

Navigating Delayed Client Payment As A Small Business

Mon, 06 May 2024 14:30:00 +0300

Delayed client payments can wreak havoc on finances and jeopardize operations.

Don’t Leave Your Corporate Reputation To Chance

Mon, 06 May 2024 14:15:00 +0300

Your reputation reaches far and wide, so it’s something you shouldn't leave to chance.

3 Content Creation Strategies To Help You Build A Global Audience

Mon, 06 May 2024 14:00:00 +0300

By embracing these three powerful techniques, you can build robust global communities that are loyal and eager to grow with your brand.

Delivered instantly as printable PDF files, our digital marketing toolkit equips you with the tools you need to succeed, time and time again. Elevate your digital presence effortlessly and achieve your marketing goals with ease.

Mon, 06 May 2024 10:22:55 +0300

Delivered instantly as printable PDF files, our digital marketing toolkit equips you with the tools you need to succeed, time and time again. Elevate your digital presence effortlessly and achieve your marketing goals with ease.

Unlock the potential of AI in your marketing strategy with a personalized AI Marketing Mastery 1-hour Consultation.

Mon, 06 May 2024 06:46:57 +0300

Unlock the potential of AI in your marketing strategy with a personalized AI Marketing Mastery 1-hour Consultation.

In this episode of Partnership Unpacked, learn from an author, instructor, and AMA executive on the importance of personal branding.

Mon, 06 May 2024 05:34:56 +0300

In this episode of Partnership Unpacked, learn from an author, instructor, and AMA executive on the importance of personal branding.

In the thrilling age of robots and algorithms, are you worried your brand might lose its human touch? Fear not. Discover our Human-Centric AI Marketing Frameworks — where technology meets empathy, and AI amplifies the warmth of your brand voice, not overp

Mon, 06 May 2024 05:14:59 +0300

In the thrilling age of robots and algorithms, are you worried your brand might lose its human touch? Fear not. Discover our Human-Centric AI Marketing Frameworks — where technology meets empathy, and AI amplifies the warmth of your brand voice, not overpowers it.

Strap in because you’re about to take a thrilling ride into the future of content creation — where AI meets humanity, and magic happens. Welcome to our Content Personalization Consulting at The Social Media Hat, where we’re all about making your content n

Mon, 06 May 2024 03:52:55 +0300

Strap in because you’re about to take a thrilling ride into the future of content creation — where AI meets humanity, and magic happens. Welcome to our Content Personalization Consulting at The Social Media Hat, where we’re all about making your content not just seen, but felt — on a personal level.

Ever find yourself pondering the real impact of your AI-driven marketing efforts? Wonder no more. Welcome to AI ROI Analysis — your compass for navigating the effectiveness of AI in your marketing strategies and ensuring every investment pays off.

Mon, 06 May 2024 03:07:56 +0300

Ever find yourself pondering the real impact of your AI-driven marketing efforts? Wonder no more. Welcome to AI ROI Analysis — your compass for navigating the effectiveness of AI in your marketing strategies and ensuring every investment pays off.

Replace countless other marketing tools with one - HighLevel.

Mon, 06 May 2024 02:37:04 +0300

Replace countless other marketing tools with one - HighLevel.

Sorry, you can't expect AI to do everything for you... yet. Hear more from Kate Bradley Chernis and a whole panel of AI experts on TheSocialMediaHat.com. I moderated a panel discussion on how Generative AI is impacting marketers.

Mon, 06 May 2024 01:03:06 +0300

Sorry, you can't expect AI to do everything for you... yet. Hear more from Kate Bradley Chernis and a whole panel of AI experts on TheSocialMediaHat.com. I moderated a panel discussion on how Generative AI is impacting marketers.

If you haven't crafted a polished bio and media kit yet as an influencer, now's the time. Here's how to create both.

Mon, 06 May 2024 00:46:55 +0300

If you haven't crafted a polished bio and media kit yet as an influencer, now's the time. Here's how to create both.

Discussion on Generative AI’s Impact on Marketing

Mon, 06 May 2024 00:40:57 +0300

Discussion on Generative AI’s Impact on Marketing

In this episode of Partnership Unpacked, learn which strategic partnerships B2B SaaS companies should pursue.

Sun, 05 May 2024 21:22:55 +0300

In this episode of Partnership Unpacked, learn which strategic partnerships B2B SaaS companies should pursue.

How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela Garcia - The Social Media Hat

Sun, 05 May 2024 19:55:01 +0300

How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela Garcia - The Social Media Hat

Ready to cut through the AI hype and get down to how it can genuinely transform your marketing? Dive into our AI Strategy Workshops — your golden ticket to turning AI confusion into AI mastery.

Sun, 05 May 2024 16:35:58 +0300

Ready to cut through the AI hype and get down to how it can genuinely transform your marketing? Dive into our AI Strategy Workshops — your golden ticket to turning AI confusion into AI mastery.

At The Social Media Hat, led by Mike Allton — a Strategic Marketing Leader in AI and Data-Driven Solutions — we’re not just about adopting new trends. We’re about creating them, with you and for you. Let’s embark on this transformative journey together, w

Sun, 05 May 2024 09:32:56 +0300

At The Social Media Hat, led by Mike Allton — a Strategic Marketing Leader in AI and Data-Driven Solutions — we’re not just about adopting new trends. We’re about creating them, with you and for you. Let’s embark on this transformative journey together, where every strategy is personalized, every insight actionable, and every campaign a step towards your business’s brighter future.

Everything you need to know about Marketing AI to get started today.

Sun, 05 May 2024 06:23:56 +0300

Everything you need to know about Marketing AI to get started today.

Breaking down why the human side of marketing isn’t going anywhere. AI in Marketing.

Sun, 05 May 2024 05:42:55 +0300

Breaking down why the human side of marketing isn’t going anywhere. AI in Marketing.

It's crucial for marketers and business leaders to understand what AI is, its historical roots, and why its impact on marketing is profound.

Sun, 05 May 2024 05:38:56 +0300

It's crucial for marketers and business leaders to understand what AI is, its historical roots, and why its impact on marketing is profound.

A marketing strategy requires an analysis of your business, your competition, and your target audience. This is where AI really shines.

Sun, 05 May 2024 05:09:56 +0300

A marketing strategy requires an analysis of your business, your competition, and your target audience. This is where AI really shines.

Exploring AI's impact on SMB marketing strategy and ethical considerations, along with key trends and recommendations.

Sun, 05 May 2024 04:15:55 +0300

Exploring AI's impact on SMB marketing strategy and ethical considerations, along with key trends and recommendations.

In this episode of Partnership Unpacked, learn how to use AI in every aspect of your partnership work, from research to marketing and more.

Sun, 05 May 2024 03:43:55 +0300

In this episode of Partnership Unpacked, learn how to use AI in every aspect of your partnership work, from research to marketing and more.

In this fascinating interview with Mitch Joel, learn how to think about and approach develoling tech like AI or the Metaverse.

Sun, 05 May 2024 01:23:55 +0300

In this fascinating interview with Mitch Joel, learn how to think about and approach develoling tech like AI or the Metaverse.

In this episode of Partnership Unpacked, hear from a leading SaaS company on how they're deeply integrating AI into their product & roadmap.

Sat, 04 May 2024 23:40:00 +0300

In this episode of Partnership Unpacked, hear from a leading SaaS company on how they're deeply integrating AI into their product & roadmap.

Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen

Sat, 04 May 2024 23:09:57 +0300

Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen

Liquid I.V. refreshes brand to stand out in evolving hydration market

Fri, 03 May 2024 17:21:00 +0300

The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots.

The Gen Z traveler has landed: Here’s what the numbers say

Fri, 03 May 2024 15:00:00 +0300

With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

5 Tips For Mastering Customer Engagement On Social Media

Fri, 03 May 2024 14:30:00 +0300

Mastering customer engagement in social media is vital to your brand's overall marketing strategy.

The Art Of Brand Engagement: Navigating Dwindling Attention Spans

Fri, 03 May 2024 14:15:00 +0300

For marketers, capturing and retaining audience attention has become increasingly difficult.

Vision, Mission And Values: How They Differ And Why They Matter

Fri, 03 May 2024 14:00:00 +0300

It’s important to understand the role that vision, mission and values play—both what they are and why they matter.

How To Navigate Algorithm Changes In 2024 To Earn A Top Spot On SERPs

Thu, 02 May 2024 20:15:09 +0300

Securing a top spot on search engine results pages boosts the chances of prospects clicking and visiting a brand’s website—getting to the top, however, is a tall order.

Public Relations Vs. Marketing: Here's What Actually Matters Most

Wed, 01 May 2024 14:45:00 +0300

To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story.

5 Ways Content Marketing Has Changed Since ChatGPT Launched

Wed, 01 May 2024 14:30:00 +0300

While ChatGPT hasn’t been the content slayer some feared, content marketing has been changed by the rise of generative AI.

9 Factors That Influence A B2B Marketing Strategy

Wed, 01 May 2024 14:15:00 +0300

Multiple factors influence a B2B marketing strategy. These can be broadly categorized into internal and external factors.

Beware The Deepfake: How To Safeguard Animal Agriculture’s Reputation

Wed, 01 May 2024 14:00:00 +0300

Livestock producers, their supply chain allies and commodity groups should be on the lookout as the threat of deepfake videos looms large.