SEO Biz Updated RSS Feed http://feed.informer.com/digests/MLEFXEUEU1/feeder SEO Biz Updated RSS Feed Respective post owners and feed distributors Thu, 21 Sep 2017 18:07:00 +0000 Feed Informer http://feed.informer.com/ Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature & more https://marketingland.com/marketing-day-facebooks-ad-spend-at-a-standstill-google-class-action-new-instagram-feature-more-246507 Marketing Land urn:uuid:978e2138-0e1b-cb28-6f55-e8612fd85bac Tue, 21 Aug 2018 20:00:16 +0000 <p>Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-facebooks-ad-spend-at-a-standstill-google-class-action-new-instagram-feature-more-246507">Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-149669" src="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" />Here&#8217;s our recap of what happened in online marketing today, as reported on <a href="http://marketingland.com/">Marketing Land</a> and other places across the web.</p> <h2>From Marketing Land:</h2> <ul> <li><strong><a title="As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming" href="https://marketingland.com/as-advertisers-pull-back-on-facebook-instagrams-ad-spend-growth-rate-is-booming-246265">As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming</a></strong><br /> <!-- byline -->Aug 21, 2018 by Amy Gesenhues<!-- end byline --><br /> Facebook’s ad spend is at a standstill, but Instagram’s is on the move. Here’s a look at just how much it’s up and what’s driving the growth.<!--end ml posts--></li> <li><strong><a title="Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking" href="https://marketingland.com/google-faces-potential-class-action-ftc-penalties-for-surreptitious-location-tracking-246441">Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking</a></strong><br /> <!-- byline -->Aug 21, 2018 by Greg Sterling<!-- end byline --><br /> A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking.<!--end ml posts--></li> <li><strong><a title="Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts" href="https://marketingland.com/instagram-makes-a-play-to-keep-users-scrolling-with-new-recommended-for-you-posts-246424">Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts</a></strong><br /> <!-- byline -->Aug 21, 2018 by Amy Gesenhues<!-- end byline --><br /> The new feature being tested conflicts with the digital well-being initiative behind Instagram’s “You’re All Caught Up” feature launched last month.<!--end ml posts--></li> <li><strong><a title="Why more automation from Google Ads is good for tool makers and PPC careers" href="https://marketingland.com/why-more-automation-from-google-ads-is-good-for-tool-makers-and-ppc-careers-246271">Why more automation from Google Ads is good for tool makers and PPC careers</a></strong><br /> <!-- byline -->Aug 21, 2018 by Frederick Vallaeys<!-- end byline --><br /> Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived.<!--end ml posts--></li> <li><strong><a title="Understanding the convergence of industry 4.0 and the rise of autonomous vehicles" href="https://marketingland.com/understanding-the-convergence-of-industry-4-0-and-the-rise-of-autonomous-vehicles-246359">Understanding the convergence of industry 4.0 and the rise of autonomous vehicles</a></strong><br /> <!-- byline -->Aug 21, 2018 by Joe Veverka<!-- end byline --><br /> Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle (AV) and the mega-disruption of our time: convergence.<!--end ml posts--></li> </ul> <h2>Recent Headlines From <a href="https://martechtoday.com/">MarTech Today</a>, Our Sister Site Dedicated To Marketing Technology:</h2> <ul> <li><strong><a title="Report: Customers are more loyal to companies that are transparent on social media" href="https://martechtoday.com/report-customers-are-more-loyal-to-companies-that-are-transparent-on-social-media-223053">Report: Customers are more loyal to companies that are transparent on social media</a></strong><br /> <!-- byline -->Aug 21, 2018 by Robin Kurzer<!-- end byline --><br /> Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.<!--end ml posts--></li> <li><strong><a title="Adobe adds enhancements to boost the venerable channel of email" href="https://martechtoday.com/adobe-adds-enhancements-to-boost-the-venerable-channel-of-email-223016">Adobe adds enhancements to boost the venerable channel of email</a></strong><br /> <!-- byline -->Aug 21, 2018 by Barry Levine<!-- end byline --><br /> With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.<!--end ml posts--></li> </ul> <h2>Online Marketing News From Around The Web:</h2> <ul> <li><a href="https://9to5google.com/2018/08/21/net-neutrality-us-appeals-court/">22 states ask US appeals court to restore net neutrality, with tech company support</a>, 9to5Google</li> <li><a href="https://www.econsultancy.com/blog/70274-can-google-conquer-programmatic-outdoor-advertising-we-ask-the-experts/">Can Google conquer programmatic outdoor advertising? We ask the experts</a>, Econsultancy</li> <li><a href="https://contentmarketinginstitute.com/2018/08/analytics-content-decisions/">How to Use Your Analytics for Smarter Content Decisions</a>, Content Marketing Institute</li> <li><a href="https://www.blog.google/products/android/introducing-new-google-fit/">Introducing the new Google Fit</a>, Google</li> <li><a href="https://adexchanger.com/data-driven-thinking/monoculture-the-biggest-threat-to-digital-advertising/">Monoculture: The Biggest Threat To Digital Advertising</a>, Adexchanger</li> <li><a href="https://www.infusionsoft.com/business-success-blog/marketing/social-media/social-media-profits-advanced-guide">Social Media Profits: An Advanced Guide</a>, Infusionsoft</li> <li><a href="http://tubularinsights.com/top-facebook-video-publishers-july-2018/">Viral Entertainment Facebook Publishers Surge in Popularity in July 2018</a>, Tubular Insights</li> <li><a href="https://www.socialbakers.com/blog/we-asked-top-travel-influencers-what-they-look-for-in-brands-here-s-what-they-said">We Asked Top Travel Influencers What They Look for in Brands &#8211; Here&#8217;s What They Said</a>, Social Bakers</li> </ul> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-facebooks-ad-spend-at-a-standstill-google-class-action-new-instagram-feature-more-246507">Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Twitch to monetize its Twitch Prime user base https://marketingland.com/twitch-to-monetize-its-twitch-prime-user-base-246437 Marketing Land urn:uuid:3e5292c4-dfff-d793-9e35-ba95c66a0980 Tue, 21 Aug 2018 19:57:08 +0000 <p>Twitch Prime users wanting an ad-free experience will have to upgrade to the $8.99 a month Twitch Turbo account.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/twitch-to-monetize-its-twitch-prime-user-base-246437">Twitch to monetize its Twitch Prime user base</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-246446" src="https://marketingland.com/wp-content/ml-loads/2018/08/Twitch-logo-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/Twitch-logo-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/Twitch-logo-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/Twitch-logo-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members.</p> <p>After re-evaluating <a href="https://marketingland.com/marketers-paying-attention-twitch-202984">Twitch</a> Prime benefits, the company says it will begin displaying ads on September 14. According to the <a href="https://blog.twitch.tv/changes-to-twitch-prime-a986f0d8c9a9">Twitch company blog</a>, the decision to monetize its Prime membership was driven in part to support creators on the platform:</p> <blockquote><p>Advertising is an important source of support for creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love.</p></blockquote> <p>To continue receiving an ad-free experience, Twitch Prime users will have to upgrade to the $8.99 per month Twitch Turbo account. Twitch says Prime members taking advantage of the monthly channel subscription benefit &#8212; a perk of the Prime membership &#8212; will continue to get ad-free viewing on the channel they are subscribed to through October 15, but will have to upgrade to an annual channel-specific subscription plan to continue the ad-free viewing option on those channels.</p> <p>Twitch says Prime members can also avoid ads on certain channels using the monthly channel subscription token: &#8220;Twitch Prime subscribers can still get channel-specific ad-free viewing as part of Prime by using your monthly subscription token on a channel that has ad-free viewing for subscribers turned on.&#8221;</p> <p>None of the other Twitch Prime benefits &#8212; monthly channel subscriptions, monthly games, perks or chat badges &#8212; will be changing.</p> <p>Purchased by Amazon in August of 2014, Twitch is an online community of video gamers made up of more than 15 million viewers and 2.2 million creators who livestream video game content. In September of 2016, Amazon launched Twitch Prime &#8212; making it possible for its <a href="https://marketingland.com/jeff-bezos-confirms-amazon-now-has-more-than-100m-prime-members-238702">Prime members</a> to connect their account to their Twitch account and receive a number of perks &#8212; that up until now included ad-free viewing.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/twitch-to-monetize-its-twitch-prime-user-base-246437">Twitch to monetize its Twitch Prime user base</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Google Images Data Will Soon be Displayed in Google Analytics by @MattGSouthern http://tracking.feedpress.it/link/13962/10091850 Search Engine Journal urn:uuid:4c28dae8-922d-e27c-87e5-d1ba48c0f883 Tue, 21 Aug 2018 18:39:27 +0000 <p>Google is adding data from image search in Analytics. Users may see a drop in referral data from 'Google organic'.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-images-data-will-soon-be-displayed-in-google-analytics/266235/">Google Images Data Will Soon be Displayed in Google Analytics by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10091850.gif" height="1" width="1"/> As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming https://marketingland.com/as-advertisers-pull-back-on-facebook-instagrams-ad-spend-growth-rate-is-booming-246265 Marketing Land urn:uuid:587695d1-744e-e34d-9ab2-8c60155dc62f Tue, 21 Aug 2018 18:38:46 +0000 <p>Facebook's ad spend is at a standstill, but Instagram's is on the move. Here's a look at just how much it's up and what's driving the growth.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/as-advertisers-pull-back-on-facebook-instagrams-ad-spend-growth-rate-is-booming-246265">As advertisers pull back on Facebook, Instagram&#8217;s ad spend growth rate is booming</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <div id="attachment_166062" style="width: 810px" class="wp-caption aligncenter"><img class="size-large wp-image-166062" src="https://marketingland.com/wp-content/ml-loads/2016/02/facebook-instagram-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2016/02/facebook-instagram-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2016/02/facebook-instagram-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2016/02/facebook-instagram-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /><p class="wp-caption-text"><a href="http://www.shutterstock.com/gallery-1473704p1.html?cr=00&#038;pl=edit-00">tanuha2001</a> / <a href="http://www.shutterstock.com/editorial?cr=00&#038;pl=edit-00">Shutterstock.com</a></p></div> <p>Facebook suffered a <a href="https://martechtoday.com/as-facebook-user-and-revenue-growth-slows-in-q2-advertisers-still-on-board-218738">lackluster Q2</a>, reporting slow user growth and lower-than-expected revenue. The company&#8217;s poor performance resulted in the biggest one-day dive in American stock market history, with Facebook stock falling 19 percent, costing the company $120 billion in a single day.</p> <p>Facebook CFO David Wehner tried to smooth over the company&#8217;s lost revenue and slowed user growth during Facebook&#8217;s Q2 2018 earnings call, warning that the dismal results may continue as Facebook puts its focus on Stories and users continue to take advantage of new privacy controls.</p> <p>&#8220;There are several factors contributing to that deceleration. For example, we expect currency to be a slight headwind in the second half versus the tailwinds we have experienced over the last several quarters,&#8221; said Wehner. &#8220;We plan to grow and promote certain engaging experiences like Stories that currently have lower levels of monetization. We are also giving people who use our services more choices around data privacy which may have an impact on our revenue.&#8221;</p> <p>As Facebook hits a dry spell, Instagram &#8212; the less popular app that appeals to a younger demographic and offers fresher content &#8212; is proving to be the company&#8217;s bright spot in the short term.</p> <p>Instagram CEO Kevin Systrom announced in June that the app had surpassed <a href="https://marketingland.com/instagram-moves-on-youtube-with-igtv-launch-opening-platform-to-hour-long-videos-242917">the billion user mark</a>. And it&#8217;s not just user growth that&#8217;s moving in the right direction; Instagram is seeing a significant uptick in ad dollars coming to the platform from advertisers who have found greener pastures on Instagram over Facebook&#8217;s News Feed.</p> <h2>Advertisers are spending more on Instagram</h2> <p>Last month, <a href="https://marketingland.com/report-facebook-takes-a-back-seat-to-instagram-as-ad-spend-on-the-facebook-owned-app-grows-177-244893">Merkle reported</a> ad spend on Instagram was growing at four times the rate of ad spend on Facebook ads &#8212; with Instagram ad spend up 177 percent year over year during Q2 compared to Facebook&#8217;s 40 percent increase. (Of course, Facebook is the more established property attracting higher spend overall, so it&#8217;s no surprise that Instagram&#8217;s growth curve is steeper.)</p> <p>Meanwhile, among its clients, 4C saw an even higher rate of ad spend growth on Instagram &#8212; up 204 percent year over year. The only other social platform to beat Instagram’s growth per 4C&#8217;s data was LinkedIn, which saw a 212 percent jump in ad spend growth. Per 4C&#8217;s Q2 State of Digital Media report, ad spend growth on all other social platforms &#8212; Facebook, Twitter and Snapchat &#8212; was up less than 50 percent year over year, with Facebook seeing only a 26 percent increase among 4C clients.</p> <p>Merkle and 4C are not the only companies reporting major upticks in ad spend growth rates on Instagram, which look especially promising compared to Facebook. In terms of the average change in ad spend from Q1 to Q2 of this year, AdStage saw a significant gap between Instagram and Facebook.</p> <p>Looking at 137 Facebook client accounts that advertised on Facebook and Instagram every month from January to June 2018, AdStage reports a 31 percent increase in average ad spend for clients that upped their Facebook ad spend while decreasing their Instagram spend &#8212; but, for the companies that increased ad spend on Instagram and decreased on Facebook, there was an 84 percent jump in the average increase in spend on Instagram.</p> <p>For the third group of companies that increased ad spend on both Instagram and Facebook, AdStage reports these clients upped their spend on Instagram in a much bigger way &#8212; on average, 161 percent on Instagram compared to, on average, 90 percent on Facebook.</p> <p><strong>AdStage Facebook placement spend vs Instagram spend</strong></p> <img class="aligncenter size-large wp-image-246286" src="https://marketingland.com/wp-content/ml-loads/2018/08/AdStage-FB-Insta-data-800x414.png" alt="" width="800" height="414" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/AdStage-FB-Insta-data-800x414.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/AdStage-FB-Insta-data-600x311.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/AdStage-FB-Insta-data-768x398.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/AdStage-FB-Insta-data.png 807w" sizes="(max-width: 800px) 100vw, 800px" /> <p>“We see advertisers reaching high levels of efficiency with Facebook News Feed. Adding spend to these already optimized campaigns may only provide small improvements,” says AdStage product data analyst Josh Rodriguez. “Advertisers are finding that Instagram continues to provide increasing results and peak optimization that hasn’t been reached yet. In Q2, the median Instagram CTRs increased 19 percent, while the median CPC decreased three percent.”</p> <p>According to Rodriguez, AdStage saw Facebook CPMs increase for three quarters in a row &#8212; between Q3 2017 and Q1 2018 &#8212; before they dropped 12 percent during Q2 of this year.</p> <p>“This could be a market correction, a result of advertisers pulling back spend (budget optimization) or shifting spend to Instagram,” says Rodriguez.</p> <h2>What&#8217;s driving Instagram&#8217;s growth?</h2> <p>AdStage vice president of product, Paul Wicker, says Instagram’s commitment to building out its ad platform is delivering more brands and marketers to the app.</p> <p>“The pace of innovation by the Instagram team has been fierce. Over the past year, we&#8217;ve seen Instagram roll out numerous improvements to the core Instagram experience as well as Instagram Stories. Facebook recently announced that there are more than one billion Instagram users, and advertisers are drooling over all that inventory. Based on what we&#8217;re hearing from our customers and seeing in the data, we expect Instagram inventory to continue to grow through the rest of 2018,” says Wicker.</p> <p>Brian Hadley, the CEO of Reveal Mobile, attributes Instagram’s ad growth to its audience demographics and to a lack of controversial content on the platform. His company, a location-based marketing platform, recently <a href="https://marketingland.com/where-will-facebooks-growth-come-from-instagram-243931">surveyed more than 200 SMB owners in the US</a> and found that, among the companies who said they used Instagram advertising (which was a surprisingly small group at only 34.6 percent of the survey respondents), 50 percent who did advertise on the platform said it was the highest priority for their business.</p> <p>“The trend to utilize budgets to build campaigns on Instagram has increased over the last 12 to 18 months,” says Hadley, “This is driven by advertisers’ desire to reach a larger, younger audience with Instagram’s growing popularity and to find alternative solutions to avoid the negativity that can sometimes accompany posts and campaigns on Facebook.”</p> <h2>Instagram&#8217;s one billion users are engaged</h2> <p>Hadley believes Instagram users are more receptive to advertising and less likely to respond negatively to campaigns. At one billion monthly active users (MAUs), Instagram&#8217;s base is less than half the size of Facebook&#8217;s 2.23 billion MAUs, but its crowd is an engaged group.</p> <p>Socialbakers, a social media management platform, found evidence supporting Hadley&#8217;s take on user engagement. According to its data, Instagram-branded profiles are generating higher rates of user engagement compared to those on Facebook &#8212; especially in the fashion and beauty verticals.</p> <p><strong>Total user engagement on branded profiles across verticals</strong><br /> <img class="aligncenter size-large wp-image-246266" src="https://marketingland.com/wp-content/ml-loads/2018/08/Socialbakers-Insta-FB-engagement-800x364.png" alt="" width="800" height="364" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/Socialbakers-Insta-FB-engagement-800x364.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/Socialbakers-Insta-FB-engagement-600x273.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/Socialbakers-Insta-FB-engagement-768x350.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/Socialbakers-Insta-FB-engagement.png 960w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Socialbakers also saw ad growth on Instagram. According to its data, Facebook ad accounts placing ads on Instagram grew from approximately 10 percent in February of 2017 to 40 percent in April of this year.</p> <h2>And let&#8217;s not forget about Story Ads</h2> <p>Launched just over a year and a half ago, <a href="https://marketingland.com/instagrams-direct-response-story-ads-available-self-serve-buys-216980">Instagram’s Story ads</a> have proven to be one of the company’s more popular ad units.</p> <p>Smartly.io, an online advertising platform, has seen a dramatic increase in the number of ad dollars its clients are investing in Instagram Story ads compared to their overall Instagram ad budget. In May 2017, Instagram Story ad budget represented 1.18 percent of overall Instagram ad spend for Smartly.io clients; that number jumped to 17.05 percent in May of this year.</p> <p>One of Smartly.io’s clients, Hopper, a travel planning app, shifted 50 percent of its Instagram ad budget to Story ads at the end of 2017.</p> <p>“It happened when we realized installs were cheaper on Instagram Stories, but also that users coming from that placement were converting almost three times better than users coming from the Facebook News Feed,” says Hopper’s head of user acquisition, Simon Lejeune.</p> <p>Hopper’s Instagram Story ads yielded a 67 percent higher rate of app installs compared to other channels and a lower cost per impressions (CPM) when compared to Instagram News Feed ads and Facebook News Feed ads: CPM for Instagram Story ads was $6.25 compared to Instagram Feed ads at $6.96 and Facebook News Feed ads at $6.42.</p> <p>Lejeune attributes the success of Hopper&#8217;s Story ad campaigns to there being a &#8220;ton&#8221; of volume available on Instagram while other advertisers were not as quick to take advantage of the ad unit.</p> <p>Jose Sanchez, the head of Smartly.io’s creative studio, says marketers are drawn to the mobile-first and full-screen ad format Stories offer.</p> <p>“It is a flexible way to do memorable, engaging and fun brand and direct response advertising,” says Sanchez.</p> <h2>Can Instagram hold its growth pattern?</h2> <p>It&#8217;s not a complete shock to see Instagram&#8217;s ad spend growing at a faster rate than Facebook&#8217;s, since Facebook has a more mature ad platform with less room for growth. What is interesting is the share of Facebook ad dollars that have been shifting to Instagram.</p> <p>According to Merkle&#8217;s data on advertisers running both Facebook and Instagram campaigns, Instagram grabbed a much bigger portion of the ad-share pie in Q2 compared to Q1.</p> <p>&#8220;Looking at the median advertiser active on both Facebook and Instagram, Instagram accounted for 23 percent as much spend as Facebook in Q2 2018, which is up meaningfully from the 9 percent relative spend observed in Q1 2018,&#8221; says Andy Taylor, Merkle&#8217;s associate director of research. &#8220;We don’t have relative spend figures to provide from further back than Q1, but it’s safe to assume that the figure has been growing over the past year and that we expect Instagram growth to continue to outpace that of Facebook proper.&#8221;</p> <img class="aligncenter size-large wp-image-246475" src="https://marketingland.com/wp-content/ml-loads/2018/08/relative-spending-merkle-800x471.png" alt="" width="800" height="471" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/relative-spending-merkle-800x471.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/relative-spending-merkle-600x353.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/relative-spending-merkle-768x452.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>When asked if the ad spend shift to Instagram by the industry as a whole is connected to ad saturation within Facebook’s News Feed, Sanchez said he doesn’t think so.</p> <p>“It’s more about adoption,” says Sanchez. “[Facebook&#8217;s] News Feed has been around for much longer; adopting new ad formats and placements takes time as you’ll need to reallocate resources to produce vertical ads. Secondly, user adoption is growing, so brands are becoming more interested in the placement as Stories matures.&#8221;</p> <p>Lejeune says his company is already seeing Instagram Story ads becoming more widely adopted by advertisers and predicts his company will shift more of its ad budget to new placements like Facebook Story ads once they become available and Facebook&#8217;s Dynamic ads for travel.</p> <p>&#8220;There&#8217;s something that happens when a new ad placement appears in a feature where it wasn&#8217;t present before,&#8221; says Lejeune. &#8220;Users are more responsive to it because it&#8217;s new and they&#8217;re not used to the ads or tired [of] them yet.&#8221;</p> <p>Lejeune says the advertisers now buying Story ads are not the same crowd of early adopters that took to the ad unit in the early days.</p> <p>“The conversion rate from the more recent cohorts [is] getting closer to our average versus being exceptionally good before,” says Lejeune.</p> <p>Facebook has already started testing ads in Stories but has not officially rolled out Story ad units yet on its platform. During Facebook&#8217;s Q2 2018 earnings call, COO Sheryl Sandberg referenced the company&#8217;s recent push for Story ads and whether or not they&#8217;ll be able to deliver ad dollars.</p> <p>&#8220;<span class="highlight selected">The question is</span>, will this monetize at the same rate as News Feed? And we honestly don&#8217;t know; we&#8217;ll have to see what happens. There are good reasons to be very optimistic about the monetization,&#8221; said Sandberg.</p> <p>To make Story ads as successful as they have been on Instagram, Facebook still needs to bring more users to Story content. (According to a report from <a href="https://techcrunch.com/2018/05/17/facebook-stories-150-million-users/">TechCrunch in May</a>, Facebook had 150 million daily active Story users, while Instagram, at half its size, had 300 million.)</p> <p>After rolling out Stories to the News Feed in March of last year, Facebook began letting <a href="https://marketingland.com/facebook-opens-stories-pages-someone-will-use-feature-226140">Stories be added to Pages</a> in October. It gave the content more prominence last month when it <a href="https://marketingland.com/facebook-to-begin-testing-new-highlights-feature-that-lets-users-save-stories-244112">began testing a &#8220;highlight&#8221; feature</a> that allows users to save Stories to their profiles beyond the initial 24-hour time period.</p> <p>Meanwhile, Instagram has yet to bring ads to IGTV &#8212; the long-form video platform it launched in June. Both Facebook Story ads and IGTV ads could offer a push in ad spend for either platform &#8212; and ultimately, whether or not Instagram can hold onto its ad growth isn&#8217;t a competitor issue for Facebook, as the ad dollars are all ending up in the same place.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/as-advertisers-pull-back-on-facebook-instagrams-ad-spend-growth-rate-is-booming-246265">As advertisers pull back on Facebook, Instagram&#8217;s ad spend growth rate is booming</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking https://marketingland.com/google-faces-potential-class-action-ftc-penalties-for-surreptitious-location-tracking-246441 Marketing Land urn:uuid:bb3942ae-5efb-d84b-6af6-7678a53e4e96 Tue, 21 Aug 2018 16:52:02 +0000 <p>A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/google-faces-potential-class-action-ftc-penalties-for-surreptitious-location-tracking-246441">Google faces potential class action, FTC penalties for &#8216;surreptitious&#8217; location tracking</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-142918" src="https://marketingland.com/wp-content/ml-loads/2015/09/google-legal1-color-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/09/google-legal1-color-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2015/09/google-legal1-color-ss-1920-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>A California resident named Napoleon Patacsil has filed a lawsuit against Google in federal court (<a href="https://dockets.justia.com/docket/california/candce/3:2018cv05062/330787">Patacsil v. Google, Inc.</a>) seeking class action status. The suit alleges personal injuries in the form of various California privacy violations stemming from &#8220;surreptitious monitoring&#8221; of user location.</p> <p>The suit was filed after an AP article identified the fact that Google <a href="https://marketingland.com/ap-google-collects-location-data-when-location-history-is-turned-off-245947">location capture still occurs</a> on mobile devices even when Location History is turned off. Following the report, Google <a href="https://marketingland.com/google-clarifies-it-does-capture-location-data-after-location-history-is-turned-off-246245">changed help language</a> to clarify that location is still used, even though Location History is disabled.</p> <p>The new language reads:</p> <blockquote> <p dir="ltr">This [Location History] setting does not affect other location services on your device, like Google Location Services and Find My Device. Some location data may be saved as part of your activity on other services, like Search and Maps. When you turn off Location History for your Google Account, it’s off for all devices associated with that Google Account.</p> </blockquote> <p>The litigation was first reported by <a href="https://www.reuters.com/article/us-alphabet-google-privacy-lawsuit/lawsuit-says-google-tracks-phone-users-regardless-of-privacy-settings-idUSKCN1L51M3">Reuters</a>.</p> <p>There are a number of privacy-related claims in the lawsuit, one of which is that Google&#8217;s conduct violates California penal code section 637.7, which prohibits the use of &#8220;an electronic tracking device to determine the location or movement of a person.&#8221; There are two exceptions: for user consent and for valid uses by law enforcement (e.g., with a search warrant).</p> <p>Litigation firm Lieff Cabraser Heimann &#038; Bernstein is apparently representing plaintiff Patacsil. Should the suit achieve class action status, it could make the case very expensive for Google. However, Google&#8217;s liability is not certain, nor are damages.</p> <p>Unless provided by statute, the damages aspect of the case is challenging for the plaintiff to prove. Google could and likely would argue that location services make phones perform better and that he and any potential class members can&#8217;t show they were harmed by Google Search or Maps&#8217; use of location.</p> <p>In parallel with the litigation, the Electronic Privacy Information Center (EPIC) sent <a href="https://epic.org/2018/08/epic-to-ftc-googles-location-t.html">a letter</a> to the Federal Trade Commission claiming that the facts in the AP article constitute a violation of a consent decree (.<a href="https://www.ftc.gov/sites/default/files/documents/cases/2011/10/111024googlebuzzdo.pdf">pdf</a>) the company <a href="https://searchengineland.com/google-settles-ftc-charges-over-buzz-agrees-to-20-years-of-privacy-audits-70676">agreed to in 2011</a>. EPIC told the FTC:</p> <blockquote><p>[Location tracking] clearly violates Google’s 2011 settlement with the FTC. Google is not permitted to track users after they have made clear in their privacy settings that they do not want to be tracked. This privacy violation affects all Android users and iPhone users who use Google Maps or search. EPIC urges the Commission to enforce its Order and hold Google accountable.</p></blockquote> <p>The consent decree was tied to Google&#8217;s ill-fated <a href="https://searchengineland.com/google-buzz-takes-on-twitter-facebook-foursquare-35673">Buzz social network</a> (remember that?). The claim in that case was that Google used “deceptive tactics and violated its own privacy promises to consumers.&#8221; This is what EPIC is saying Google has done in the present case.</p> <p>In my quick <a href="https://marketingland.com/ap-google-collects-location-data-when-location-history-is-turned-off-245947">analysis of Google&#8217;s potential exposure</a> over location tracking, I had forgotten the 2011 consent decree. In many ways, that is a bigger threat than the civil litigation and could bring significant financial penalties in excess of $41,000 for single violations.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/google-faces-potential-class-action-ftc-penalties-for-surreptitious-location-tracking-246441">Google faces potential class action, FTC penalties for &#8216;surreptitious&#8217; location tracking</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts https://marketingland.com/instagram-makes-a-play-to-keep-users-scrolling-with-new-recommended-for-you-posts-246424 Marketing Land urn:uuid:7b10e6ef-bbee-721b-765b-b054b0075790 Tue, 21 Aug 2018 15:21:46 +0000 <p>The new feature being tested conflicts with the digital well-being initiative behind Instagram's "You're All Caught Up" feature launched last month. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/instagram-makes-a-play-to-keep-users-scrolling-with-new-recommended-for-you-posts-246424">Instagram makes a play to keep users scrolling with new &#8216;Recommended For You&#8217; posts</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-176887" src="https://marketingland.com/wp-content/ml-loads/2016/05/instagram-newlogo3-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2016/05/instagram-newlogo3-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2016/05/instagram-newlogo3-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2016/05/instagram-newlogo3-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Instagram is testing a new feature that <a href="https://instagram-press.com/blog/2018/08/20/testing-recommended-posts-in-feed/">recommends posts to users</a> based on their follower lists and photos and videos they have liked.</p> <p>The recommended posts will show up in a section at the end of a user&#8217;s Feed under a &#8220;Recommended for You&#8221; label. (Per the screen shot shared by the company, there is also a &#8220;Keep Scrolling for Recommendations&#8221; message displayed below the &#8220;You&#8217;re All Caught Up&#8221; notification.)</p> <img class="aligncenter size-large wp-image-246428" src="https://marketingland.com/wp-content/ml-loads/2018/08/Recommended-Posts-2-up-EN-MVP-695x600.png" alt="" width="695" height="600" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/Recommended-Posts-2-up-EN-MVP-695x600.png 695w, https://marketingland.com/wp-content/ml-loads/2018/08/Recommended-Posts-2-up-EN-MVP-463x400.png 463w, https://marketingland.com/wp-content/ml-loads/2018/08/Recommended-Posts-2-up-EN-MVP-768x663.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/Recommended-Posts-2-up-EN-MVP.png 1024w" sizes="(max-width: 695px) 100vw, 695px" /> <p>Instagram has added the blue &#8220;Follow&#8221; button to recommended posts so that users can easily add accounts to their follower lists.</p> <p>&#8220;Our goal is to make the Feed the best place to share and connect with the people and interests that matter most to you. Now, with recommended posts, you can see even more of what [is] being shared by our community,&#8221; says Instagram.</p> <p>In July, Instagram a <a href="https://marketingland.com/instagram-signs-on-to-the-time-well-spent-movement-with-new-youre-all-caught-up-notifications-243651">&#8220;You&#8217;re All Caught Up&#8221; feature</a> to help users better manage the amount of time they spend on the app. This latest test feels like a step in the opposite direction from Instagram&#8217;s original efforts last month to promote digital-well being. Instead of giving users a reason to close the app, they&#8217;re encouraging them to keep scrolling through their Feed even after they’ve caught up with all the content from their followers.</p> <p>Instagram says that the feature is rolling out over the next few days and that it is making product revisions based on user feedback.</p> <p>Marketing Land has reached out to Instagram to ask if ads or posts from brands will be included in the recommended content but has not yet received a response.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/instagram-makes-a-play-to-keep-users-scrolling-with-new-recommended-for-you-posts-246424">Instagram makes a play to keep users scrolling with new &#8216;Recommended For You&#8217; posts</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> DuckDuckGo Receives $10M Financing to Expand Global Impact by @MattGSouthern http://tracking.feedpress.it/link/13962/10090440 Search Engine Journal urn:uuid:6073e5d9-92bb-6d90-2949-4bbe37d97a0e Tue, 21 Aug 2018 14:52:21 +0000 <p>DuckDuckGo is receiving a US$10-million investment to help the search engine continue expanding its privacy protection worldwide.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/duckduckgo-receives-10m-financing-to-expand-global-impact/266199/">DuckDuckGo Receives $10M Financing to Expand Global Impact by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10090440.gif" height="1" width="1"/> How to Audit & Improve Your Page Titles for SEO by @sllewuy http://tracking.feedpress.it/link/13962/10089708 Search Engine Journal urn:uuid:cb9b9c22-263f-e656-7585-fd93c721e941 Tue, 21 Aug 2018 13:45:34 +0000 <p>Here's how you can audit and improve your page titles for SEO.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/audit-page-titles-for-seo/263201/">How to Audit &#038; Improve Your Page Titles for SEO by @sllewuy</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10089708.gif" height="1" width="1"/> Why more automation from Google Ads is good for tool makers and PPC careers https://marketingland.com/why-more-automation-from-google-ads-is-good-for-tool-makers-and-ppc-careers-246271 Marketing Land urn:uuid:a1a6b823-697f-539b-a35e-f08ce8e6c78c Tue, 21 Aug 2018 13:20:29 +0000 <p>Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man and his company said "bring it on" and thrived.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/why-more-automation-from-google-ads-is-good-for-tool-makers-and-ppc-careers-246271">Why more automation from Google Ads is good for tool makers and PPC careers</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-246422" src="https://marketingland.com/wp-content/ml-loads/2018/08/automation-shutterstock_527035738-800x533.jpg" alt="" width="800" height="533" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/automation-shutterstock_527035738-800x533.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/automation-shutterstock_527035738-600x400.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/automation-shutterstock_527035738-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />We’re now all adjusting to the <a href="https://searchengineland.com/google-ads-arrives-so-long-adwords-302586">new interface of Google Ads.</a> Change at what was formerly called AdWords is constant, and some of the biggest adaptations we’ll need to adjust to may still be in store.</p> <p>Google keeps moving toward a more automated ad system under CEO Sundar Pichai, who says <a href="https://searchengineland.com/supercharging-your-seo-with-ai-insights-automation-and-personalization-299900">the future of Google is artificial intelligence</a>.</p> <p>As someone who builds PPC tools for a living, I’ve had to do some soul-searching to figure out if my work is likely to remain relevant in an industry that is seemingly moving toward full automation courtesy of the search engines.</p> <p>The more I investigate automation features like <a href="https://searchengineland.com/google-marketing-live-here-come-fully-automated-ads-campaigns-for-local-shopping-more-301746">Smart Shopping campaigns</a> and changes to Google Ads like <a href="https://searchengineland.com/action-needed-if-youre-using-adsenseformobileapps-com-to-exclude-apps-from-google-display-campaigns-303080">simplified targeting options for ads on mobile apps</a>, I can’t help but come away encouraged that the work my team and other tool and script creators do will remain very valuable for a while to come.</p> <p>For the many agencies and consultants who have questions about their future role in an industry dominated by automation, I’ll lay out some of my thoughts about our future prospects here.</p> <h2>Know your customer and you will thrive</h2> <p>One of the cool things about running a SaaS company is that I get to know a lot about my customers and their needs. One of the best lessons I learned when working at Google was that I’d have a good career as long as I stayed close to the customer.</p> <p>[<a href="https://martechtoday.com/why-more-automation-from-google-ads-is-good-for-tool-makers-and-ppc-careers-222872">Read the full article on MarTech Today</a>.]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/why-more-automation-from-google-ads-is-good-for-tool-makers-and-ppc-careers-246271">Why more automation from Google Ads is good for tool makers and PPC careers</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Understanding the convergence of industry 4.0 and the rise of autonomous vehicles https://marketingland.com/understanding-the-convergence-of-industry-4-0-and-the-rise-of-autonomous-vehicles-246359 Marketing Land urn:uuid:0b5f7f83-c5c0-d194-0689-faa12e01da63 Tue, 21 Aug 2018 13:09:00 +0000 <p>Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle (AV) and the mega-disruption of our time: convergence.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/understanding-the-convergence-of-industry-4-0-and-the-rise-of-autonomous-vehicles-246359">Understanding the convergence of industry 4.0 and the rise of autonomous vehicles</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-246358" src="https://marketingland.com/wp-content/ml-loads/2018/08/self-driving-autonomous-cars-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/self-driving-autonomous-cars-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/self-driving-autonomous-cars-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/self-driving-autonomous-cars-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>As a society and as marketers, we’ve moved into embracing a brave new world bursting with myriad emerging technologies so quickly that we don’t take the time to understand the interconnections. We see new entrants like cryptocurrency and the internet of things (IoT) as singular, when in fact, they are symbiotic in nature. Together, these trends form an extensive, disruptive infrastructure.</p> <p>Search advertising is often discussed within the context of a digital marketing vacuum, with the words “performance” and “efficiency” driving conversations. In our busy daily routines, we seldom look past the last click to see what the future may hold.</p> <p>But search behavior is one of the most accurate predictors of human intent on earth. So, why don&#8217;t we look to it more often to answer important questions about what&#8217;s happening in our time?</p> <p>Today, we&#8217;ll do just that. Let’s use search in the context of a leading indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle (AV) and the mega-disruption of our time: convergence.</p> <img class="aligncenter size-full wp-image-222935" src="https://martechtoday.com/wp-content/uploads/2018/08/convergence-definition-ss-1920.png" alt="" width="1920" height="1080" /> <p>Groundbreaking technologies and the as-a-service economy are deeply interrelated. If you take time to think with precision about the impact of these disruptive trends, you will begin to clearly identify the power of convergence and how these seemingly unique ideas are ubiquitous and closely intertwined. Convergence is the truest form of digital transformation, and it’s happening all around us.</p> <p>Bing Ads (my employer) recently analyzed 600,000 instances of queries over 16 months from categories aligned with a variety of disruptive trends to better understand and quantify their momentum. What we&#8217;ve learned, and our methods, can benefit marketers seeking to reach B2B and B2C audiences in these emerging areas.</p> <p>In the stream graph below, we looked at six months of recent data and used average site time as a proxy to understand user engagement:</p> <p>[<a href="https://martechtoday.com/understanding-the-convergence-of-industry-4-0-and-the-rise-of-autonomous-vehicles-222919">Read the full article on MarTech Today</a>.]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/understanding-the-convergence-of-industry-4-0-and-the-rise-of-autonomous-vehicles-246359">Understanding the convergence of industry 4.0 and the rise of autonomous vehicles</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> 5 Essential Skills Every PPC Professional Needs to Have by @christijolson http://tracking.feedpress.it/link/13962/10089289 Search Engine Journal urn:uuid:92b993ec-129d-31a2-c26a-7626af61c269 Tue, 21 Aug 2018 12:45:34 +0000 <p>Learn the top five skills that every PPC professional needs in order to succeed.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/top-ppc-skills/265143/">5 Essential Skills Every PPC Professional Needs to Have by @christijolson</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10089289.gif" height="1" width="1"/> How to Use Life Event Targeting in PPC & Social Ads by @LisaRocksSEM http://tracking.feedpress.it/link/13962/10088879 Search Engine Journal urn:uuid:21eafb9f-eacc-2187-0963-6f4fdebea641 Tue, 21 Aug 2018 11:45:17 +0000 <p>Here's how advertisers can use life event targeting in PPC and social ads.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/life-event-targeting/265997/">How to Use Life Event Targeting in PPC &#038; Social Ads by @LisaRocksSEM</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10088879.gif" height="1" width="1"/> How to Use Instagram Stories Stickers in Your Marketing https://www.socialmediaexaminer.com/instagram-stories-stickers-marketing/ Social Media Examiner urn:uuid:182cd827-c299-c6fb-0848-908f2754836f Tue, 21 Aug 2018 10:00:08 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/instagram-stories-stickers-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing? In this article, you&#8217;ll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content. Find Your Instagram Stories Stickers To access all of the different Instagram Stories stickers, start a story post with a photo <a class="read-more" href="https://www.socialmediaexaminer.com/instagram-stories-stickers-marketing/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/instagram-stories-stickers-marketing/">How to Use Instagram Stories Stickers in Your Marketing</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Google Search Console Notifying Users About HTTPS Migration Errors by @MattGSouthern http://tracking.feedpress.it/link/13962/10084723 Search Engine Journal urn:uuid:78022053-a39e-2bb5-473a-d2c9339b1086 Tue, 21 Aug 2018 01:58:51 +0000 <p>Google Search Console is sending notifications to site owners about errors identified in recent HTTP to HTTPS migrations.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-search-console-notifying-users-about-https-migration-errors/266159/">Google Search Console Notifying Users About HTTPS Migration Errors by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10084723.gif" height="1" width="1"/> Google Local Search Packs Now Show Posts from Google My Business by @MattGSouthern http://tracking.feedpress.it/link/13962/10084223 Search Engine Journal urn:uuid:3ba100cd-50fa-edae-235f-10c2d1cf3b0b Tue, 21 Aug 2018 00:47:17 +0000 <p>Google has added a tab to its local search pack dedicated to posts from Google My Business.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-local-search-packs-now-show-posts-from-google-my-business/266145/">Google Local Search Packs Now Show Posts from Google My Business by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10084223.gif" height="1" width="1"/> NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, &amp; Competitive Analysis http://tracking.feedpress.it/link/9375/10086767 Moz Blog urn:uuid:a4366eeb-45a5-ec5f-e934-c432edbbacde Tue, 21 Aug 2018 00:12:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/22897\">Dr-Pete</a></p><p>In June of 2017, Moz launched our entirely rebuilt <a href="https://moz.com/blog/new-site-crawl" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'Blog post text top']);">Site Crawl</a>, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you're analyzing a prospect site before a sales call or trying to assess the competition. </p><p>For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I'm happy to announce the full launch (as of August 2018) of On-Demand Crawl, an entirely new crawl tool built on the engine that powers Site Crawl, but with a UI designed around quick insights for prospecting and competitive analysis. </p><p>While you don’t need a Campaign to run a crawl, you do need to be logged into your Moz Pro subscription. If you don’t have a subscription, you can <a href="https://moz.com/checkout/freetrial" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'FT text top']);" target="_blank">sign-up for a free trial</a> and give it a whirl. </p><p style="text-align: center" rel="text-align: center"><a href="https://analytics.moz.com/pro/research/crawl" target="_blank" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'ODC Button Top']);"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-0-2424.png" style="border: 0"></a> </p><p>How can you put On-Demand Crawl to work? Let's walk through a short example together. </p><hr><h2>All you need is a domain</h2><p>Getting started is easy. From the "Moz Pro" menu, find "On-Demand Crawl" under "Research Tools": </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-1-6251.png" style="border: 0"> </p><p>Just enter a root domain or subdomain in the box at the top and click the blue button to kick off a crawl. While I don't want to pick on anyone, I've decided to use a real site. Our recent analysis of the <a href="https://moz.com/blog/googles-august-1st-core-update-week-1" target="_blank">August 1st Google update</a> identified some sites that were hit hard, and I've picked one (lilluna.com) from that list. </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-2-11748.png" style="border: 0"> </p><p>Please note that Moz is not affiliated with Lil' Luna in any way. For the most part, it seems to be a decent site with reasonably good content. Let's pretend, just for this post, that you're looking to help this site out and determine if they'd be a good fit for your SEO services. You've got a call scheduled and need to spot-check for any major problems so that you can go into that call as informed as possible. </p><p>On-Demand Crawls aren't instantaneous (crawling is a big job), but they'll generally finish between a few minutes and an hour. We know these are time-sensitive situations. You'll soon receive an email that looks like this: </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-3-14906.png" style="border: 0"> </p><p>The email includes the number of URLs crawled (On-Demand will currently crawl up to 3,000 URLs), the total issues found, and a summary table of crawl issues by category. Click on the [View Report] link to dive into the full crawl data. </p><hr><h2>Assess critical issues quickly<br></h2><p>We've designed On-Demand Crawl to assist your own human intelligence. You'll see some basic stats at the top, but then immediately move into a graph of your top issues by count. The graph only displays issues that occur at least once on your site – you can click "See More" to show all of the issues that On-Demand Crawl tracks (the top two bars have been truncated)... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-4-11327.png" style="border: 0"> </p><p>Issues are also color-coded by category. Some items are warnings, and whether they matter depends a lot on context. Other issues, like "Critcal Errors" (in red) almost always demand attention. So, let's check out those 404 errors. Scroll down and you'll see a list of "Pages Crawled" with filters. You're going to select "4xx" in the "Status Codes" dropdown... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-5-11665.png" style="border: 0"> </p><p>You can then pretty easily spot-check these URLs and find out that they do, in fact, seem to be returning 404 errors. Some appear to be legitimate content that has either internal or external links (or both). So, within a few minutes, you've already found something useful. </p><p>Let's look at those yellow "Meta Noindex" errors next. This is a tricky one, because you can't easily determine intent. An intentional Meta Noindex may be fine. An unintentional one (or hundreds of unintentional ones) could be blocking crawlers and causing serious harm. Here, you'll filter by issue type... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-6-7245.png" style="border: 0"> </p><p>Like the top graph, issues appear in order of prevalence. You can also filter by all pages that have issues (any issues) or pages that have no issues. Here's a sample of what you get back (the full table also includes status code, issue count, and an option to view all issues)... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-7-13420.png" style="border: 0"> </p><p>Notice the "?s=" common to all of these URLs. Clicking on a few, you can see that these are internal search pages. These URLs have no particular SEO value, and the Meta Noindex is likely intentional. Good technical SEO is also about avoiding false alarms because you lack internal knowledge of a site. On-Demand Crawl helps you semi-automate and summarize insights to put your human intelligence to work quickly. </p><hr><h2>Dive deeper with exports</h2><p>Let's go back to those 404s. Ideally, you'd like to know where those URLs are showing up. We can't fit everything into one screen, but if you scroll up to the "All Issues" graph you'll see an "Export CSV" option... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-8-4889.png" style="border: 0"> </p><p>The export will honor any filters set in the page list, so let's re-apply that "4xx" filter and pull the data. Your export should download almost immediately. The full export contains a wealth of information, but I've zeroed in on just what's critical for this particular case... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-9-11584.png" style="border: 0"> </p><p>Now, you know not only what pages are missing, but exactly where they link from internally, and can easily pass along suggested fixes to the customer or prospect. Some of these turn out to be link-heavy pages that could probably benefit from some clean-up or updating (if newer recipes are a good fit). </p><p>Let's try another one. You've got 8 duplicate content errors. Potentially thin content could fit theories about the August 1st update, so this is worth digging into. If you filter by "Duplicate Content" issues, you'll see the following message... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-10-6433.png" style="border: 0"> </p><p>The 8 duplicate issues actually represent 18 pages, and the table returns all 18 affected pages. In some cases, the duplicates will be obvious from the title and/or URL, but in this case there's a bit of mystery, so let's pull that export file. In this case, there's a column called "Duplicate Content Group," and sorting by it reveals something like the following (there's a lot more data in the original export file)... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-11-14776.png" style="border: 0"> </p><p>I've renamed "Duplicate Content Group" to just "Group" and included the word count ("Words"), which could be useful for verifying true duplicates. Look at group #7 – it turns out that these "Weekly Menu Plan" pages are very image heavy and have a common block of text before any unique text. While not 100% duplicated, these otherwise valuable pages could easily look like thin content to Google and represent a broader problem. </p><hr><h2>Real insights in real-time</h2><p>Not counting the time spent writing the blog post, running this crawl and diving in took less than an hour, and even that small amount of time spent uncovered more potential issues than what I could cover in this post. In less than an hour, you can walk into a client meeting or sales call with in-depth knowledge of any domain. </p><p>Keep in mind that many of these features also exist in our Site Crawl tool. If you're looking for long-term, campaign insights, use Site Crawl (if you just need to update your data, use our "Recrawl" feature). If you're looking for quick, one-time insights, check out On-Demand Crawl. Standard Pro users currently get 5 On-Demand Crawls per month (with limits increasing at higher tiers). </p><p>Your On-Demand Crawls are currently stored for 90 days. When you re-enter the feature, you'll see a table of all of your recent crawls (the image below has been truncated): </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-12-12260.png" style="border: 0"> </p><p>Click on any row to go back to see the crawl data for that domain. If you get the sale and decide to move forward, congratulations! You can port that domain directly into a Moz campaign. </p><p style="text-align: center" rel="text-align: center"><a href="https://analytics.moz.com/pro/research/crawl" target="_blank" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'ODC Button Bottom']);"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-0-2424.png" style="border: 0"></a> </p><p>We hope you'll try On-Demand Crawl out and let us know what you think. We'd love to hear your case studies, whether it's sales, competitive analysis, or just trying to solve the mysteries of a Google update. </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/22897\">Dr-Pete</a></p><p>In June of 2017, Moz launched our entirely rebuilt <a href="https://moz.com/blog/new-site-crawl" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'Blog post text top']);">Site Crawl</a>, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you're analyzing a prospect site before a sales call or trying to assess the competition. </p><p>For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I'm happy to announce the full launch (as of August 2018) of On-Demand Crawl, an entirely new crawl tool built on the engine that powers Site Crawl, but with a UI designed around quick insights for prospecting and competitive analysis. </p><p>While you don’t need a Campaign to run a crawl, you do need to be logged into your Moz Pro subscription. If you don’t have a subscription, you can <a href="https://moz.com/checkout/freetrial" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'FT text top']);" target="_blank">sign-up for a free trial</a> and give it a whirl. </p><p style="text-align: center" rel="text-align: center"><a href="https://analytics.moz.com/pro/research/crawl" target="_blank" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'ODC Button Top']);"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-0-2424.png" style="border: 0"></a> </p><p>How can you put On-Demand Crawl to work? Let's walk through a short example together. </p><hr><h2>All you need is a domain</h2><p>Getting started is easy. From the "Moz Pro" menu, find "On-Demand Crawl" under "Research Tools": </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-1-6251.png" style="border: 0"> </p><p>Just enter a root domain or subdomain in the box at the top and click the blue button to kick off a crawl. While I don't want to pick on anyone, I've decided to use a real site. Our recent analysis of the <a href="https://moz.com/blog/googles-august-1st-core-update-week-1" target="_blank">August 1st Google update</a> identified some sites that were hit hard, and I've picked one (lilluna.com) from that list. </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-2-11748.png" style="border: 0"> </p><p>Please note that Moz is not affiliated with Lil' Luna in any way. For the most part, it seems to be a decent site with reasonably good content. Let's pretend, just for this post, that you're looking to help this site out and determine if they'd be a good fit for your SEO services. You've got a call scheduled and need to spot-check for any major problems so that you can go into that call as informed as possible. </p><p>On-Demand Crawls aren't instantaneous (crawling is a big job), but they'll generally finish between a few minutes and an hour. We know these are time-sensitive situations. You'll soon receive an email that looks like this: </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-3-14906.png" style="border: 0"> </p><p>The email includes the number of URLs crawled (On-Demand will currently crawl up to 3,000 URLs), the total issues found, and a summary table of crawl issues by category. Click on the [View Report] link to dive into the full crawl data. </p><hr><h2>Assess critical issues quickly<br></h2><p>We've designed On-Demand Crawl to assist your own human intelligence. You'll see some basic stats at the top, but then immediately move into a graph of your top issues by count. The graph only displays issues that occur at least once on your site – you can click "See More" to show all of the issues that On-Demand Crawl tracks (the top two bars have been truncated)... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-4-11327.png" style="border: 0"> </p><p>Issues are also color-coded by category. Some items are warnings, and whether they matter depends a lot on context. Other issues, like "Critcal Errors" (in red) almost always demand attention. So, let's check out those 404 errors. Scroll down and you'll see a list of "Pages Crawled" with filters. You're going to select "4xx" in the "Status Codes" dropdown... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-5-11665.png" style="border: 0"> </p><p>You can then pretty easily spot-check these URLs and find out that they do, in fact, seem to be returning 404 errors. Some appear to be legitimate content that has either internal or external links (or both). So, within a few minutes, you've already found something useful. </p><p>Let's look at those yellow "Meta Noindex" errors next. This is a tricky one, because you can't easily determine intent. An intentional Meta Noindex may be fine. An unintentional one (or hundreds of unintentional ones) could be blocking crawlers and causing serious harm. Here, you'll filter by issue type... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-6-7245.png" style="border: 0"> </p><p>Like the top graph, issues appear in order of prevalence. You can also filter by all pages that have issues (any issues) or pages that have no issues. Here's a sample of what you get back (the full table also includes status code, issue count, and an option to view all issues)... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-7-13420.png" style="border: 0"> </p><p>Notice the "?s=" common to all of these URLs. Clicking on a few, you can see that these are internal search pages. These URLs have no particular SEO value, and the Meta Noindex is likely intentional. Good technical SEO is also about avoiding false alarms because you lack internal knowledge of a site. On-Demand Crawl helps you semi-automate and summarize insights to put your human intelligence to work quickly. </p><hr><h2>Dive deeper with exports</h2><p>Let's go back to those 404s. Ideally, you'd like to know where those URLs are showing up. We can't fit everything into one screen, but if you scroll up to the "All Issues" graph you'll see an "Export CSV" option... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-8-4889.png" style="border: 0"> </p><p>The export will honor any filters set in the page list, so let's re-apply that "4xx" filter and pull the data. Your export should download almost immediately. The full export contains a wealth of information, but I've zeroed in on just what's critical for this particular case... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-9-11584.png" style="border: 0"> </p><p>Now, you know not only what pages are missing, but exactly where they link from internally, and can easily pass along suggested fixes to the customer or prospect. Some of these turn out to be link-heavy pages that could probably benefit from some clean-up or updating (if newer recipes are a good fit). </p><p>Let's try another one. You've got 8 duplicate content errors. Potentially thin content could fit theories about the August 1st update, so this is worth digging into. If you filter by "Duplicate Content" issues, you'll see the following message... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-10-6433.png" style="border: 0"> </p><p>The 8 duplicate issues actually represent 18 pages, and the table returns all 18 affected pages. In some cases, the duplicates will be obvious from the title and/or URL, but in this case there's a bit of mystery, so let's pull that export file. In this case, there's a column called "Duplicate Content Group," and sorting by it reveals something like the following (there's a lot more data in the original export file)... </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-11-14776.png" style="border: 0"> </p><p>I've renamed "Duplicate Content Group" to just "Group" and included the word count ("Words"), which could be useful for verifying true duplicates. Look at group #7 – it turns out that these "Weekly Menu Plan" pages are very image heavy and have a common block of text before any unique text. While not 100% duplicated, these otherwise valuable pages could easily look like thin content to Google and represent a broader problem. </p><hr><h2>Real insights in real-time</h2><p>Not counting the time spent writing the blog post, running this crawl and diving in took less than an hour, and even that small amount of time spent uncovered more potential issues than what I could cover in this post. In less than an hour, you can walk into a client meeting or sales call with in-depth knowledge of any domain. </p><p>Keep in mind that many of these features also exist in our Site Crawl tool. If you're looking for long-term, campaign insights, use Site Crawl (if you just need to update your data, use our "Recrawl" feature). If you're looking for quick, one-time insights, check out On-Demand Crawl. Standard Pro users currently get 5 On-Demand Crawls per month (with limits increasing at higher tiers). </p><p>Your On-Demand Crawls are currently stored for 90 days. When you re-enter the feature, you'll see a table of all of your recent crawls (the image below has been truncated): </p><p class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-12-12260.png" style="border: 0"> </p><p>Click on any row to go back to see the crawl data for that domain. If you get the sale and decide to move forward, congratulations! You can port that domain directly into a Moz campaign. </p><p style="text-align: center" rel="text-align: center"><a href="https://analytics.moz.com/pro/research/crawl" target="_blank" onclick="_gaq.push(['_trackEvent', 'blog', 'New On-Demand Crawl', 'ODC Button Bottom']);"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/on-demand-crawl-0-2424.png" style="border: 0"></a> </p><p>We hope you'll try On-Demand Crawl out and let us know what you think. We'd love to hear your case studies, whether it's sales, competitive analysis, or just trying to solve the mysteries of a Google update. </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/10086767.gif" height="1" width="1"/> Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & more https://marketingland.com/marketing-day-europe-punishing-sites-with-illegal-content-digital-ad-spend-on-the-rise-more-246408 Marketing Land urn:uuid:74047e67-2e10-cc5c-1823-7459ca4b98ea Mon, 20 Aug 2018 20:00:55 +0000 <p>Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-europe-punishing-sites-with-illegal-content-digital-ad-spend-on-the-rise-more-246408">Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-149669" src="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" />Here&#8217;s our recap of what happened in online marketing today, as reported on <a href="http://marketingland.com/">Marketing Land</a> and other places across the web.</p> <h2>From Marketing Land:</h2> <ul> <li style="list-style-type: none"> <ul> <li style="list-style-type: none;"> <ul> <li><strong><a title="You Got The Click! Now What?" href="https://marketingland.com/you-got-the-click-now-what-246403">You Got The Click! Now What?</a></strong><br /> <!-- byline -->Aug 20, 2018 by Digital Marketing Depot<!-- end byline --><br /> Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace?<!--end ml posts--></li> <li><strong><a title="Europe to punish sites for not removing ‘illegal content’ within one hour" href="https://marketingland.com/europe-to-punish-sites-for-not-removing-illegal-content-within-one-hour-246371">Europe to punish sites for not removing ‘illegal content’ within one hour</a></strong><br /> <!-- byline -->Aug 20, 2018 by Greg Sterling<!-- end byline --><br /> Regulations set to be published must be approved by the European Parliament and then EU member states.<!--end ml posts--></li> <li><strong><a title="Nielsen links up with J.D. Power to create a new Auto Cloud" href="https://marketingland.com/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud-246351">Nielsen links up with J.D. Power to create a new Auto Cloud</a></strong><br /> <!-- byline -->Aug 20, 2018 by Barry Levine<!-- end byline --><br /> The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.<!--end ml posts--></li> </ul> </li> </ul> </li> </ul> <h2>Recent Headlines From <a href="https://martechtoday.com/">MarTech Today</a>, Our Sister Site Dedicated To Marketing Technology:</h2> <ul> <li style="list-style-type: none"> <ul> <li style="list-style-type: none;"> <ul> <li><strong><a title="New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide" href="https://martechtoday.com/new-report-from-martech-today-enterprise-customer-data-platforms-a-marketers-guide-222992">New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide</a></strong><br /> <!-- byline -->Aug 20, 2018 by Digital Marketing Depot<!-- end byline --><br /> The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both employment and the number of CDP vendors doubled in 2017. Driving growth is a perfect storm of increasing complexity in the customer journey, the martech stack and data governance.<!--end ml posts--></li> </ul> </li> </ul> </li> </ul> <h2>Online Marketing News From Around The Web:</h2> <ul> <li style="list-style-type: none;"> <ul> <li style="list-style-type: none;"> <ul> <li><a href="https://www.jeffbullas.com/negative-customers-on-social-media/">10 Communication Hacks to Deal with Negative Customers on Social</a>, Jeff Bullas</li> <li><a href="https://blog.hubspot.com/marketing/scientifically-proven-more-clicks-on-content">7 Scientifically Proven Ways to Get More Clicks on Your Content</a>, Hubspot</li> <li><a href="https://contentmarketinginstitute.com/2018/08/readers-stay-longer/">Get Your Readers to Stay Longer With These 4 Formats</a>, Content Marketing Institute</li> <li><a href="https://www.recode.net/2018/8/17/17686252/facebook-2018-midterm-election-plan-russia">Inside Facebook&#8217;s plan to protect the U.S. midterm elections</a>, Recode</li> <li><a href="https://www.inc.com/carmine-gallo/jeff-bezos-bans-powerpoint-in-meetings-his-replacement-is-brilliant.html">Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant</a>, Inc.</li> <li><a href="https://postfunnel.com/product-marketers-prioritize-referrals-retention/">Should Product Marketers Prioritize Referrals Over Retention?</a>, Post Funnel</li> <li><a href="https://www.cnet.com/news/twitter-doesnt-proactively-police-its-service-ceo-dorsey-says/?ftag=COS-05-10aaa0b&#038;linkId=55743344">Twitter CEO Dorsey explains ignoring Infowars&#8217; rules violations</a>, CNET</li> </ul> </li> </ul> </li> </ul> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-europe-punishing-sites-with-illegal-content-digital-ad-spend-on-the-rise-more-246408">Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> You Got The Click! Now What? https://marketingland.com/you-got-the-click-now-what-246403 Marketing Land urn:uuid:0c69da54-b091-9908-37b4-e5b5119584d7 Mon, 20 Aug 2018 19:14:45 +0000 <p>Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent &#8220;The State of Digital Advertising&#8221; report. But are your conversions keeping pace? Are you so focused on getting that initial click that you [&#8230;]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/you-got-the-click-now-what-246403">You Got The Click! Now What?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><a href="https://event.on24.com/wcc/r/1810415/14398DE6DAE149CE88FF833E4677F01A?partnerref=mlpost"><img class="size-large wp-image-221117 aligncenter" src="https://marketingland.com/wp-content/ml-loads/2017/08/Webinar-red-keyboard-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2017/08/Webinar-red-keyboard-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2017/08/Webinar-red-keyboard-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2017/08/Webinar-red-keyboard-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a>Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent &#8220;The State of Digital Advertising&#8221; report. But are your conversions keeping pace? Are you so focused on getting that initial click that you are neglecting the conversion that happens post-click?</p> <p>Join our digital ad experts from Marin Software and Instapage as we discuss where digital advertising is going next. We’ll explore new opportunities in search, paid social and on Amazon, and how you can optimize your conversions for post-click optimization.</p> <p>Register today for <a href="https://event.on24.com/wcc/r/1810415/14398DE6DAE149CE88FF833E4677F01A?partnerref=mlpost" rel="nofollow">&#8220;You Got The Click! Now What?,&#8221;</a> produced by Digital Marketing Depot and sponsored by Instapage.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/you-got-the-click-now-what-246403">You Got The Click! Now What?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Google’s Forum Post Carousels are an Optional, Opt-in Feature by @MattGSouthern http://tracking.feedpress.it/link/13962/10081778 Search Engine Journal urn:uuid:b4b1da84-5e56-69af-8ecb-3885cc1a90c9 Mon, 20 Aug 2018 17:50:09 +0000 <p>Google's Danny Sullivan has revealed that carousels of web forum posts appearing in search results are an optional feature.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/googles-forum-post-carousels-are-an-optional-opt-in-feature/266131/">Google&#8217;s Forum Post Carousels are an Optional, Opt-in Feature by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10081778.gif" height="1" width="1"/> Europe to punish sites for not removing ‘illegal content’ within one hour https://marketingland.com/europe-to-punish-sites-for-not-removing-illegal-content-within-one-hour-246371 Marketing Land urn:uuid:4fb36d72-6b6e-9993-1aaf-812ae28e771d Mon, 20 Aug 2018 16:31:11 +0000 <p>Regulations set to be published must be approved by the European Parliament and then EU member states. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/europe-to-punish-sites-for-not-removing-illegal-content-within-one-hour-246371">Europe to punish sites for not removing &#8216;illegal content&#8217; within one hour</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-218806" src="https://marketingland.com/wp-content/ml-loads/2017/06/eu-european-union-ss-1920-800x450-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2017/06/eu-european-union-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2017/06/eu-european-union-ss-1920-800x450-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2017/06/eu-european-union-ss-1920-800x450-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>In <a href="https://marketingland.com/europe-tech-giants-remove-illegal-content-within-one-hour-235309">March</a> of this year, the European Commission (EC) created <a href="http://europa.eu/rapid/press-release_IP-18-1169_en.htm">guidelines and recommendations</a> for the removal of “<a href="https://ec.europa.eu/digital-single-market/en/news/europe-protects-countering-illegal-content-online">illegal content</a>” (primarily terrorist propaganda) from websites within Europe. At the time, the rules were voluntary; now the EC is going to impose fines if publishers and tech companies fail to comply.</p> <p>Yesterday, the <a href="https://www.ft.com/content/a4068e88-a22a-11e8-85da-eeb7a9ce36e4" target="_blank" rel="noopener" data-component="externalLink" data-s-object-id="articleBody">Financial Times</a> reported that regulations will be published next month for review. The mandatory rules would require the content in question to be removed within one hour following notification.</p> <p>The EC is taking action because there hasn&#8217;t been sufficient voluntary action and progress, according to Julian King, EU commissioner for security, who is quoted in the report. Here, &#8220;illegal content&#8221; is broadly defined to include “terrorist content, incitement to hatred and violence, child sexual abuse material, counterfeit products and copyright infringement.”</p> <p>Copyright infringement is an area of enforcement that could turn out to be highly problematic and have a negative impact on speech. Europe has no &#8220;fair use&#8221; defense to claims of copyright infringement, and the new rules could potentially chill satire and political criticism.</p> <p>Still to be worked out: what constitutes notice and what the financial penalties would be. And who gets to interpret whether the content violates the rules?</p> <p>The draft regulations would need to be approved by the European Parliament and then a majority of EU member states. They would reportedly apply to all websites regardless of their size or traffic.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/europe-to-punish-sites-for-not-removing-illegal-content-within-one-hour-246371">Europe to punish sites for not removing &#8216;illegal content&#8217; within one hour</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Nielsen links up with J.D. Power to create a new Auto Cloud https://marketingland.com/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud-246351 Marketing Land urn:uuid:04e02d1e-1bc0-50b2-ac43-49441d292732 Mon, 20 Aug 2018 15:28:38 +0000 <p>The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud-246351">Nielsen links up with J.D. Power to create a new Auto Cloud</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img src="https://marketingland.com/wp-content/ml-loads/2018/08/Car-keys-800x450.png" alt="" width="800" height="450" class="alignnone size-large wp-image-246350" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/Car-keys-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/Car-keys-600x338.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/Car-keys-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Audience measurement firm Nielsen has announced the launch of an <a href="http://www.nielsen.com/us/en/solutions/capabilities/auto-cloud.html">Auto Cloud</a> that is integrated with the car sales data held by research firm J.D. Power.</p> <p>This is the first time that J.D. Power’s data is being made available for advertising and measurement.</p> <p>This exclusive combination, the companies said, will let auto advertisers segment and target audiences for online and TV campaigns based on car-related data, including car styles, customer buying stage, brand affinities, geo-location, recent purchases and other factors.</p> <p><P><a href="https://martechtoday.com/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud-222946?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud-246351">Nielsen links up with J.D. Power to create a new Auto Cloud</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> 4 Ways to Prepare Your Clients for Algorithm Updates by @tonynwright http://tracking.feedpress.it/link/13962/10080042 Search Engine Journal urn:uuid:8b3189d4-670c-95df-60aa-a5e2dfa7cc16 Mon, 20 Aug 2018 13:45:51 +0000 <p>These four tactics can help you prepare your SEO clients for inevitable search engine algorithm updates.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/prepare-your-clients-for-algorithm-updates/265907/">4 Ways to Prepare Your Clients for Algorithm Updates by @tonynwright</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10080042.gif" height="1" width="1"/> How to Create Your Editorial Calendar for Social Media by @tallchickvic http://tracking.feedpress.it/link/13962/10079552 Search Engine Journal urn:uuid:3a65582b-9562-0b5f-a98b-0db2e8595a74 Mon, 20 Aug 2018 12:45:15 +0000 <p>Here's why and how you should create your own social media content calendar.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/create-social-media-editorial-calendar/265385/">How to Create Your Editorial Calendar for Social Media by @tallchickvic</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10079552.gif" height="1" width="1"/> 4 Things to Do When Your PPC Campaign Isn’t Generating Leads by @infobrandz http://tracking.feedpress.it/link/13962/10079094 Search Engine Journal urn:uuid:ec25f0a3-6ea1-1dd0-39a1-928412a90193 Mon, 20 Aug 2018 11:45:45 +0000 <p>Are your PPC campaigns not generating leads? Here’s what you should do.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/ppc-not-generating-leads-what-to-do/245663/">4 Things to Do When Your PPC Campaign Isn&#8217;t Generating Leads by @infobrandz</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10079094.gif" height="1" width="1"/> How to Create a Facebook Location Page https://www.socialmediaexaminer.com/facebook-location-page/ Social Media Examiner urn:uuid:3a51cbcb-65f2-e623-01e5-692d46949a03 Mon, 20 Aug 2018 10:00:24 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-location-page-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you&#8217;ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. #1: Create a Facebook Location Page for Each Business Address Facebook is rolling <a class="read-more" href="https://www.socialmediaexaminer.com/facebook-location-page/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/facebook-location-page/">How to Create a Facebook Location Page</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Live Video Updates and Facebook Ad Creation https://www.socialmediaexaminer.com/live-video-updates-facebook-ad-creation/ Social Media Examiner urn:uuid:1324ab06-66c1-3ad8-e152-b6941d88afa8 Sat, 18 Aug 2018 10:00:40 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/01/social-media-marketing-talk-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Welcome to this week&#8217;s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week&#8217;s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros <a class="read-more" href="https://www.socialmediaexaminer.com/live-video-updates-facebook-ad-creation/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/live-video-updates-facebook-ad-creation/">Live Video Updates and Facebook Ad Creation</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more https://marketingland.com/marketing-day-linkedin-redesigns-groups-google-location-history-sales-funnels-more-246356 Marketing Land urn:uuid:5f9731ab-9866-beb0-a802-635a4bfcc3d1 Fri, 17 Aug 2018 20:00:45 +0000 <p>Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-linkedin-redesigns-groups-google-location-history-sales-funnels-more-246356">Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-149669" src="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" />Here&#8217;s our recap of what happened in online marketing today, as reported on <a href="http://marketingland.com/">Marketing Land</a> and other places across the web.</p> <h2>From Marketing Land:</h2> <ul> <li><strong><a title="Expanded phrase match negatives: A script for misspellings" href="https://marketingland.com/expanded-phrase-match-negatives-a-script-for-misspellings-245628">Expanded phrase match negatives: A script for misspellings</a></strong><br /> <!-- byline -->Aug 17, 2018 by Daniel Gilbert<!-- end byline --><br /> Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.<!--end ml posts--></li> <li><strong><a title="The Google expanded text ad CTR lift that never was" href="https://marketingland.com/the-google-expanded-text-ad-ctr-lift-that-never-was-246220">The Google expanded text ad CTR lift that never was</a></strong><br /> <!-- byline -->Aug 17, 2018 by Andy Taylor<!-- end byline --><br /> Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.<!--end ml posts--></li> <li><strong><a title="The ultimate guide to using Bing Webmaster Tools – Part 3" href="https://marketingland.com/the-ultimate-guide-to-using-bing-webmaster-tools-part-3-246159">The ultimate guide to using Bing Webmaster Tools – Part 3</a></strong><br /> <!-- byline -->Aug 17, 2018 by Christi Olson<!-- end byline --><br /> Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics &#038; Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.<!--end ml posts--></li> <li><strong><a title="Are you holding your funnel accountable?" href="https://marketingland.com/are-you-holding-your-sales-funnel-accountable-246276">Are you holding your funnel accountable?</a></strong><br /> <!-- byline -->Aug 17, 2018 by Amy Bishop<!-- end byline --><br /> Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer’s funnel and determine how they will be measured.<!--end ml posts--></li> <li><strong><a title="LinkedIn set to launch redesigned Groups platform by end of August" href="https://marketingland.com/linkedin-set-to-launch-redesigned-groups-platform-by-end-of-august-246317">LinkedIn set to launch redesigned Groups platform by end of August</a></strong><br /> <!-- byline -->Aug 17, 2018 by Amy Gesenhues<!-- end byline --><br /> The company sent a notification email to Group managers outlining coming changes.<!--end ml posts--></li> <li><strong><a title="Google’s political ad transparency report &#038; library offers more accountability around election ads" href="https://marketingland.com/googles-political-ad-transparency-report-library-offers-more-accountability-around-election-ads-246179">Google’s political ad transparency report &#038; library offers more accountability around election ads</a></strong><br /> <!-- byline -->Aug 17, 2018 by Amy Gesenhues<!-- end byline --><br /> Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.<!--end ml posts--></li> <li><strong><a title="Tweetbot &#038; Twitterrific remove features no longer available as Twitter rolls out API updates" href="https://marketingland.com/tweetbot-twitterrific-remove-features-no-longer-available-as-twitter-rolls-out-api-updates-246216">Tweetbot &#038; Twitterrific remove features no longer available as Twitter rolls out API updates</a></strong><br /> <!-- byline -->Aug 17, 2018 by Amy Gesenhues<!-- end byline --><br /> As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this week.<!--end ml posts--></li> <li><strong><a title="Report says Google to launch own smart display in time for holidays" href="https://marketingland.com/report-says-google-to-launch-own-smart-display-in-time-for-holidays-246274">Report says Google to launch own smart display in time for holidays</a></strong><br /> <!-- byline -->Aug 17, 2018 by Greg Sterling<!-- end byline --><br /> Google has the chance to get it right where Amazon and others have so far failed.<!--end ml posts--></li> <li><strong><a title="T-Mobile whips out a new secret weapon for customer service: Humans" href="https://marketingland.com/t-mobile-whips-out-a-new-secret-weapon-for-customer-service-humans-246259">T-Mobile whips out a new secret weapon for customer service: Humans</a></strong><br /> <!-- byline -->Aug 17, 2018 by Barry Levine<!-- end byline --><br /> The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots.<!--end ml posts--></li> <li><strong><a title="Report: Marketers are missing mobile opportunities to reach customers in store" href="https://marketingland.com/report-marketers-are-missing-mobile-opportunities-to-reach-customers-in-store-246204">Report: Marketers are missing mobile opportunities to reach customers in store</a></strong><br /> <!-- byline -->Aug 17, 2018 by Robin Kurzer<!-- end byline --><br /> The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.<!--end ml posts--></li> <li><strong><a title="Sizmek unveils unified ad serving platform it says can replace Google’s walled garden" href="https://marketingland.com/sizmek-unveils-unified-ad-serving-platform-it-says-can-replace-googles-walled-garden-246269">Sizmek unveils unified ad serving platform it says can replace Google’s walled garden</a></strong><br /> <!-- byline -->Aug 17, 2018 by Robin Kurzer<!-- end byline --><br /> The platform gives advertisers access to its AI-powered DSP, along with the company’s DMP and dedicated ad server.<!--end ml posts--></li> <li><strong><a title="Google clarifies it does capture location data after Location History is turned off" href="https://marketingland.com/google-clarifies-it-does-capture-location-data-after-location-history-is-turned-off-246245">Google clarifies it does capture location data after Location History is turned off</a></strong><br /> <!-- byline -->Aug 16, 2018 by Greg Sterling<!-- end byline --><br /> The company issued a correction on a help page following a story by the AP.<!--end ml posts--></li> <li><strong><a title="Who’s really winning the smart speaker market, Amazon or Google?" href="https://marketingland.com/whos-really-winning-the-smart-speaker-market-amazon-or-google-246231">Who’s really winning the smart speaker market, Amazon or Google?</a></strong><br /> <!-- byline -->Aug 16, 2018 by Greg Sterling<!-- end byline --><br /> Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week.<!--end ml posts--><!--end ml posts--></li> </ul> <h2>Recent Headlines From <a href="https://martechtoday.com/">MarTech Today</a>, Our Sister Site Dedicated To Marketing Technology:</h2> <ul> <li><strong><a title="Nielsen links up with J.D. Power to create a new Auto Cloud" href="https://martechtoday.com/nielsen-links-up-with-j-d-power-to-create-a-new-auto-cloud-222946">Nielsen links up with J.D. Power to create a new Auto Cloud</a></strong><br /> <!-- byline -->Aug 17, 2018 by Barry Levine<!-- end byline --><br /> The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.<!--end ml posts--></li> </ul> <h2>Online Marketing News From Around The Web:</h2> <ul> <li><a href="https://coschedule.com/blog/marketing-interview-questions/">200 Powerful Marketing Interview Questions to Hire the Best Team</a>, CoSchedule</li> <li><a href="https://marketinginsidergroup.com/social-media/36-rules-for-social-media-optimize-your-digital-market-performance/">36 Rules for Social Media: Optimize your Digital Market Performance</a>, Marketing Insider Group</li> <li><a href="https://business.linkedin.com/marketing-solutions/blog/video-marketing-/2018/it_s-time-to-get-emotional-with-linkedin-video-ads">It&#8217;s Time to Get Emotional With LinkedIn Video Ads</a>, LinkedIn</li> <li><a href="https://techcrunch.com/2018/08/15/linkedin-groups-relaunch/">LinkedIn to relaunch Groups in the flagship app as it looks to reverse ghost town image</a>, Techcrunch</li> <li><a href="https://curatti.com/conversion-opportunities-probably-missing/">Maximizing The Conversion Opportunities You Were Probably Missing</a>, Curatti</li> <li><a href="https://www.verticalmeasures.com/content-marketing-2/help-before-you-sell-prioritize-customer-needs/">Prioritize Your Customer Needs or Be Left Behind</a>, Vertical Measures</li> <li><a href="https://info.moravia.com/blog/six-ways-bad-translations-can-hurt-your-brand">Six Ways Bad Translations Can Hurt Your Brand</a>, Moravia</li> <li><a href="https://www.recode.net/2018/8/16/17696534/facebook-digiday-brian-morrissey-peter-kafka-media-podcast">Why building a business that&#8217;s dependent on Facebook is crazy</a>, Recode</li> </ul> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-linkedin-redesigns-groups-google-location-history-sales-funnels-more-246356">Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Expanded phrase match negatives: A script for misspellings https://marketingland.com/expanded-phrase-match-negatives-a-script-for-misspellings-245628 Marketing Land urn:uuid:fd045f8c-8bed-9abe-abec-9fa306145976 Fri, 17 Aug 2018 19:00:00 +0000 <p>Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you're failing to catch due to misspellings.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/expanded-phrase-match-negatives-a-script-for-misspellings-245628">Expanded phrase match negatives: A script for misspellings</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-245627" src="https://marketingland.com/wp-content/ml-loads/2018/08/Header_Image-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/Header_Image-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/Header_Image-600x338.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/Header_Image-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or so, there are new threats to this control. We must be strong in battling this pay-per-click (PPC) kryptonite. We must build super automation to help save the world from bad PPC!</p> <p>That is why we at Brainlabs (my company) have created another Google Ads script, this time to help you control the impact of <a href="https://searchengineland.com/adwords-managed-accounts-can-finally-share-negative-keyword-lists-across-accounts-267266">negative keywords</a>. The challenge with negative keywords is getting the balance right. Too little control, and you&#8217;ll include budget-draining mismatches. Too much, and you risk losing out on potential customers. To filter traffic for high- and low-value searches, you need just the right touch.</p> <p>Getting the hang of it takes a bit of trial and error, but using a script to help you along doesn&#8217;t hurt. Today, I&#8217;m sharing an awesome script that will boost your phrase negative keyword matching by finding the ones you&#8217;re failing to catch due to misspellings.</p> <h2>Using negative keywords</h2> <img class="aligncenter size-large wp-image-303302" src="https://searchengineland.com/figz/wp-content/seloads/2018/08/Image_2-800x356.png" alt="" width="800" height="356" /> <p>We all know that without the right keyword, your ads won&#8217;t be triggered when a user enters a search term. Unlike preplanned keywords, search terms are liable to all sorts of inconsistencies.</p> <p>Advertising platforms like <a href="https://searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073">Google Ads</a> offer different ways to match keywords to search terms: broad, broad match modifier, phrase, and exact. Whichever you prefer to work with, you&#8217;ll know that planning ahead for human error can be difficult. Luckily, these match types can deal with close variants like misspellings, plurals, broad match, synonyms and related searches.</p> <p> </p> <p>[<a href="https://searchengineland.com/expanded-phrase-match-negatives-a-script-for-misspellings-303303">Read the full article on Search Engine Land</a>.]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/expanded-phrase-match-negatives-a-script-for-misspellings-245628">Expanded phrase match negatives: A script for misspellings</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> The Google expanded text ad CTR lift that never was https://marketingland.com/the-google-expanded-text-ad-ctr-lift-that-never-was-246220 Marketing Land urn:uuid:ac639887-2f0c-274a-00ec-d55025976377 Fri, 17 Aug 2018 18:55:00 +0000 <p>Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/the-google-expanded-text-ad-ctr-lift-that-never-was-246220">The Google expanded text ad CTR lift that never was</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><a href="https://searchengineland.com/google-adwords-new-responsive-search-ads-can-show-3-headlines-297428"><img class="aligncenter size-large wp-image-246219" src="https://marketingland.com/wp-content/ml-loads/2018/08/dreamstime_m_103238371-edited-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/dreamstime_m_103238371-edited-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/dreamstime_m_103238371-edited-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/dreamstime_m_103238371-edited-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />Responsive search ads</a> (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy.</p> <p>In exchange for testing the new format, advertisers can show up to three headlines instead of two, as well as showing two 90-character descriptions instead of one 80-character description. Google recently announced the <a href="https://searchengineland.com/google-extends-added-character-benefits-of-responsive-search-ads-to-text-ads-303607">expansion of RSA formatting to regular text ads</a>.</p> <p>The jury is still out as to whether RSAs will have a meaningful impact on text ad click-through rates (CTRs), but the dust is more or less settled on the last major text ad update to take the pay-per-click (PPC) world by storm: <a href="https://searchengineland.com/official-google-roll-expanded-text-ads-devices-250270">expanded text ads</a> (ETA).</p> <img class="aligncenter size-large wp-image-250272" src="https://searchengineland.com/figz/wp-content/seloads/2016/05/adwords-expanded-text-ads-800x402.png" alt="adwords expanded text ads changes" width="800" height="402" /> <p>New paid search blood might think nothing of the two 30-character headlines and 80 character description available through ETAs, but in (puts on spectacles) MY day, we had to make do with one 25-character headline and two 35-character description lines.</p> <p>Despite ambitious expectations from marketers and Google alike, the results since ETAs became the text ad standard indicate the format hasn’t had quite the effect many predicted it would.</p> <h2>No sign of text ad CTR improvement since ETA deadline</h2> <p><a href="https://searchengineland.com/google-adwords-expanded-text-ads-test-two-headlines-248135">ETAs entered the testing phase</a> in early 2016, and advertisers could choose to load standard (which I’ll refer to as &#8220;OGAs&#8221; from here on for their status as the original text ad format) or expanded ads through January 31, 2017, at which time only expanded text ads could then be loaded.</p> <hr /> <p><strong><em>Want more info on Paid Search?</em></strong><em> Check out our comprehensive </em><a href="https://searchengineland.com/guide/ppc" rel="noopener"><em>PPC Guide</em></a><em> – Nine chapters covering everything from account setup to automation and bid adjustments!</em></p> <p>[<a href="https://searchengineland.com/the-google-expanded-text-ad-ctr-lift-that-never-was-303705">Read the full article on Search Engine Land</a>.]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/the-google-expanded-text-ad-ctr-lift-that-never-was-246220">The Google expanded text ad CTR lift that never was</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> The ultimate guide to using Bing Webmaster Tools – Part 3 https://marketingland.com/the-ultimate-guide-to-using-bing-webmaster-tools-part-3-246159 Marketing Land urn:uuid:06879cc2-6fce-09dd-df77-b27c2439459e Fri, 17 Aug 2018 18:50:00 +0000 <p>Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics &#038; Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/the-ultimate-guide-to-using-bing-webmaster-tools-part-3-246159">The ultimate guide to using Bing Webmaster Tools &#8211; Part 3</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p class="dn-file-id-379496281"><img class="aligncenter size-large wp-image-246158" src="https://marketingland.com/wp-content/ml-loads/2018/08/bing-teal-logo-wordmark5-part3-1920-1-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/bing-teal-logo-wordmark5-part3-1920-1-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/bing-teal-logo-wordmark5-part3-1920-1-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/bing-teal-logo-wordmark5-part3-1920-1-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Today, I&#8217;m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to <a href="https://searchengineland.com/guide/bing">rank well on Bing</a>. The two sections we will cover are:</p> <ul> <li>Diagnostics &#038; Tools.</li> <li>Security.</li> </ul> <h2 class="dn-file-id-379496281">Diagnostics &#038; Tools</h2> <p class="dn-file-id-379496281">If you are interested in ranking well on Bing, this section will be particularly helpful, since this is where the SEO and keyword tools are housed. The tools here will help you identify and fix website issues to increase your overall search visibility.</p> <img class="aligncenter size-large wp-image-303879" src="https://searchengineland.com/figz/wp-content/seloads/2018/08/christi22-1-800x356.png" alt="" width="800" height="356" /> <p><strong>SEO Analyzer</strong></p> <p>The SEO Analyzer is here to help you analyze individual pages for search engine optimization (SEO) performance.</p> <img class="aligncenter size-large wp-image-303885" src="https://searchengineland.com/figz/wp-content/seloads/2018/08/christi21-1-800x413.png" alt="" width="800" height="413" /> <p>To get started, just enter any URL into the toolbar and click “analyze.” This is identified with the &#8220;2&#8221; bubble in the screenshot above.</p> <p>The SEO Analyzer can bypass the robots.txt directive and can scan any active URL on your site. This will allow you to check pages you may not want the Bingbot to actively crawl and index. If the tool encounters redirects, it will follow (to the best of its ability) the redirects and alert you to them in the report.</p> <p> </p> <p>[<a href="https://searchengineland.com/the-ultimate-guide-to-using-bing-webmaster-tools-part-3-303876">Read the full article on Search Engine Land</a>.]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/the-ultimate-guide-to-using-bing-webmaster-tools-part-3-246159">The ultimate guide to using Bing Webmaster Tools &#8211; Part 3</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Are you holding your funnel accountable? https://marketingland.com/are-you-holding-your-sales-funnel-accountable-246276 Marketing Land urn:uuid:3e93afde-287c-16a5-8409-3d50c7f7a840 Fri, 17 Aug 2018 17:42:00 +0000 <p>Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be measured.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/are-you-holding-your-sales-funnel-accountable-246276">Are you holding your funnel accountable?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-246333" src="https://marketingland.com/wp-content/ml-loads/2018/08/sales-funnel-funnel-shutterstock_753709156-800x533.jpg" alt="" width="800" height="533" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/sales-funnel-funnel-shutterstock_753709156-800x533.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/sales-funnel-funnel-shutterstock_753709156-600x400.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/sales-funnel-funnel-shutterstock_753709156-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel.</p> <p>Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your funnels &#8212; fresh hot funnels!”</p> <p>Obviously, I&#8217;m kidding, but lately, it does feel that way. Each time I log into Facebook, there are no less than five ads from gurus ready to sell me a funnel.</p> <img class="aligncenter size-large wp-image-246279" src="https://marketingland.com/wp-content/ml-loads/2018/08/funnel-funnels-shutterstock_136591967-800x540.jpg" alt="" width="800" height="540" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/funnel-funnels-shutterstock_136591967-800x540.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/funnel-funnels-shutterstock_136591967-592x400.jpg 592w, https://marketingland.com/wp-content/ml-loads/2018/08/funnel-funnels-shutterstock_136591967-768x519.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Building a “funnel” means so much more than receiving a lead from an infographic and emailing them every other day for the rest of eternity. <a href="https://marketingland.com/how-to-use-quora-ads-for-big-results-in-every-step-of-the-funnel-243852">All leveraged forms of engagement</a> should contribute to the same funnel, from the time your brand is introduced all the way through the sale.</p> <p>Businesses with long sales cycles typically include more touch points than their counterparts with short sales cycles, but the thing is, building the funnel is only half the battle.</p> <p>I’ve worked with several <a href="https://martechtoday.com/force-feed-funnel-now-199871">businesses that had funnels</a> or had an idea for the direction that they wanted to take their funnel but struggled with an important part of the process: measuring the funnel.</p> <p>Funnel metrics are designed to give you visibility into:</p> <ul> <li>How to know when &#8220;awareness&#8221; tactics are actually doing anything (read: making people aware).</li> <li>Knowing where to allocate budget efficiently and effectively throughout the funnel.</li> <li>Ensuring all of your channels are contributing to the same funnel path and goals.</li> <li>Ensuring lead volume is translating into sales.</li> <li>Trending data.</li> <li>How to understand which channels and tactics are driving new leads, which channels and tactics are closing leads, which channels and tactics are nurturing leads and which channels and tactics are supporting cross-sell and renewal, so you can allocate budgets and plan.</li> </ul> <h2>Outline your buyer journey</h2> <p>Ultimately, the purpose of creating a<a href="https://search.marketingland.com/marketing/Sales-Funnel"> funnel is to drive sales</a>. In order to convince a prospect to purchase, you have to meet their needs.</p> <p>Instead of thinking about the ideal path that we’d like the prospect to take, we think about the ideal path that the prospect would like to take. We then ask what information they need and how they want to receive that information.</p> <h2><img class="aligncenter size-large wp-image-246321" src="https://marketingland.com/wp-content/ml-loads/2018/08/amy2-800x454.png" alt="" width="800" height="454" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/amy2-800x454.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/amy2-600x340.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/amy2-768x435.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/amy2.png 1270w" sizes="(max-width: 800px) 100vw, 800px" /></h2> <p>Depending on the business type and the length of the buyer’s journey, the funnel length can vary greatly, and touch points and goals each business employs will naturally differ.</p> <p>While the exact buyer journey looks a little different for each company, generally it breaks down to this:</p> <ul> <li>High-funnel: Awareness.</li> <li>Mid-funnel: Consideration.</li> <li>Low-funnel: Decision and purchase.</li> </ul> <p>Typically, a long buying journey means multiple channels are leveraged in order to engage and re-engage prospects.  This make it even more important that there is one unified funnel with metrics defined.</p> <img class="aligncenter size-large wp-image-246320" src="https://marketingland.com/wp-content/ml-loads/2018/08/amy1-800x455.png" alt="" width="800" height="455" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/amy1-800x455.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/amy1-600x341.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/amy1-768x436.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/amy1.png 1262w" sizes="(max-width: 800px) 100vw, 800px" /> <h2>Setting SMARTer goals</h2> <p>The most effective goals are <strong>S</strong>pecific, <strong>M</strong>easurable, <strong>A</strong>ttainable, <strong>R</strong>elevant and <strong>T</strong>imely &#8212; or, as I&#8217;ll refer to them here, SMART. I’ve provided some examples of general, measurable themes below. You’ll notice they aren’t SMART as is. In order to make these goals SMART, each advertiser should customize the goals to ensure they are also attainable, relevant, timely and specific, according to their needs.</p> <h2>Top-level visibility metrics</h2> <p>In order to confidently invest in high-funnel channels, it’s critical to be able to tie performance back to goals. High-funnel tactics tend to get a bad rap because “awareness” can be difficult to measure.</p> <p>As much as I’d like to preach on the ability to attribute sales value to top-of-funnel campaigns, it’s a complex issue, without a doubt. (<a href="https://www.slideshare.net/SearchMarketingExpo/navigating-b2b-attribution-by-amy-bishop">If interested, see the deck from my presentation on full-funnel attribution at SMX East last year.) </a></p> <p>Still, each channel and tactic should be accountable to a goal, both for the sake of justifying the time and money and also to give the channel a chance to prove itself.</p> <p>Naturally, the first step is to set a goal. I’ve worked with clients that hoped to achieve the following high-level goals:</p> <ul> <li>To increase brand awareness.</li> <li>To increase awareness of a solution to a certain problem (but not necessarily creating brand awareness).</li> <li>To drive awareness of a certain event or promotion.</li> <li>To create awareness of a new product or product line.</li> <li>To test messaging to new audiences in order to determine which is most engaging.</li> </ul> <p>The next step was to make them SMART goals, and part of that was determining how we would measure each.</p> <p>Some metrics can be helpful in measuring top-funnel effectiveness, including high-funnel lead generation, such as leads from top-funnel content; clicks; click-through-rate; the number of pages viewed or which specific pages were viewed; time on site; social engagement; impact on branded search volume; impact on building audiences.</p> <p>Depending upon your sales cycle, tactics and level of <a href="https://marketingland.com/8-best-practices-for-implementing-multi-touch-attribution-244669">attribution sophistication</a>, you may even be able to measure the long-term impact on sales from the top of the funnel.</p> <p>Although impressions are a performance metric, I cringe when they are the primary goal. I consider impressions to be a secondary metric, or sometimes even a health goal.  It’s a concern if impressions plummet for no reason &#8212; but not for the sake of impressions &#8212; for the sake of missing out on opportunities to achieve a more important goal.</p> <p>Here are some examples of the ways the metrics mentioned above were used to measure progress toward goals. They are just examples, and this is no way a comprehensive list; many of these goals could be measured in several different ways.</p> <ul> <li>Measure an increase in brand awareness by measuring the delta in branded search volume.</li> <li>Measure an increasing awareness of a solution to a certain problem by measuring an increase in nurture program entrants for that problem.</li> <li>Measure an increase in awareness of a certain event or promotion by measuring usage of a promo code and/or search volume.</li> <li>Measure awareness of a new product or product line by measuring the increase in visits and time on site for informational pages about those products.</li> <li>Measure the engagement of messaging to new audiences (click-through rate, conversion rate, or even conversion per impression, depending upon the test) to determine which was most engaging.</li> </ul> <h2>Mid-funnel engagement metrics</h2> <p>Mid-funnel leads are those that have an interest in the brand and solutions but haven&#8217;t decided yet.</p> <p>For B2B companies, these are <a href="https://marketingland.com/nurture-new-vs-existing-leads-229876">leads that have shown interest</a> but are not yet marketing qualified leads (MQLs). Prospects in the middle of the funnel are aware of the problem at hand and are actively seeking out solution options.</p> <p>Mid-funnel goals can include:</p> <ul> <li>Increasing interest in products or services as solutions to a certain problem.</li> <li>Warming high-funnel leads.</li> </ul> <p>The middle of the funnel can be measured by mid-funnel lead generation, such as people that engage with mid-funnel content, existing lead engagement with mid-funnel content, funnel progression and lead score increases.</p> <p>The middle of the funnel is most easily measured with technology, such as a customer relationship management (CRM) or marketing automation platform. It can also be measured creatively with <a href="https://marketingland.com/aligning-collateral-micro-conversions-buying-cycle-188761">audiences and micro-conversions</a>. Applying high-funnel audiences as observation (or even targeting) to mid-funnel campaigns can add visibility into mid-funnel tactics.</p> <p>For example, the above goals could be measured as such:</p> <ul> <li>Measuring the interest in products or services as solutions to a certain problem through requests to receive content about those products or through inquiries for more information about products.</li> <li>Measuring the warmth of high-funnel leads through lead score increases, lead stage progression or the tendency of audiences created through high-funnel tactics to engage in mid-funnel conversion actions.</li> </ul> <h2>Low-funnel metrics</h2> <p>Low-funnel metrics are arguably some of the easiest to track, as these tend to correspond with the primary goal of the marketing strategy: sales.</p> <p>Example goals at the bottom of the funnel could include:</p> <ul> <li>Increasing hot leads by X number or X percent.</li> <li>Increasing sales volume by X number, X dollars or X percent.</li> <li>Improving the lead-to-sale conversion rate by X percent.</li> </ul> <p>Low-funnel metrics should be reflective of the action(s) you ultimately want your prospects to take. In many cases, advertisers track phone calls, demo requests and online sales in order to benchmark low-funnel performance. In-store visits, lead-to-sale conversion rate, sales volume and sales revenue are great data points to capture as well.</p> <h2>Customer metrics</h2> <p>Your funnel doesn’t have to end with the sale. In fact, I hope it doesn’t! There’s still a lot of data goodness to be mined in order to shape your marketing strategy.</p> <p>Here are few examples of goals that my clients have set for themselves:</p> <ul> <li>Increasing the lifetime value of customers.</li> <li>Increasing client retention.</li> <li>Increasing customer satisfaction.</li> </ul> <p>These goals can be measured in a number of ways, including:</p> <ul> <li>Measuring an increase in the lifetime value of customers by<a href="https://marketingland.com/rise-retention-marketing-strategic-priority-2017-202503"> improving customer retention.</a></li> <li>Measuring an increase in the lifetime value of customers by increasing cross-sell and upsell revenue.</li> <li>Measuring an increase in the lifetime value of customers by working toward x percent of product penetration for a new product (or an under-sold product).</li> <li>Measuring customer satisfaction increases through net promoter score, client referrals and entrants to the client advocacy and/or customer loyalty program.</li> </ul> <h2>Additional considerations</h2> <p>Beyond measuring performance at each stage of the funnel, there are some additional metrics that are worth keeping an eye on. Those could include but aren’t limited to:</p> <ul> <li><strong>Lead velocity.</strong> How quickly are leads traveling through each part of the funnel?</li> <li><strong>Average deal size</strong>. Is there room to improve this metric? Are some channels driving larger deal sizes? Is there a channel mix that&#8217;s driving larger deal sizes?</li> <li><strong>Industry benchmarks, where available.</strong> <a href="https://marketingland.com/content-relationship-flip-funnel-developing-content-strategy-109054">How does your performance stack up against your competitors?</a></li> <li><strong>Total addressable market (TAM), serviceable available market (SAM) and serviceable obtainable market (SOM).</strong> How much of the market share are you targeting, how much can you realistically capture, and how much are you currently capturing?</li> <li><strong>Return on advertising spend (ROAS) and return on investment (ROI).</strong> How is your marketing investment paying off?</li> </ul> <p>Attribution plays a key role in <a href="https://searchengineland.com/choosing-attribution-model-not-266909">understanding cross-channel impact as well</a>.</p> <h2>In summary</h2> <p>The purpose of having a funnel is to create a pathway that leads prospects through the buyer journey. In order for this to be effective, advertisers need to:</p> <ol> <li>Align the funnel with the buyer’s journey, taking into account the information the buyer needs in order to progress to the next stage.</li> <li>Create goals for each stage of the funnel and determine how they will be measured.</li> <li>Ensure all funnel stages, goals and metrics are working in harmony to effectively measure funnel engagement and health.</li> </ol> <p>The post <a rel="nofollow" href="https://marketingland.com/are-you-holding-your-sales-funnel-accountable-246276">Are you holding your funnel accountable?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> LinkedIn set to launch redesigned Groups platform by end of August https://marketingland.com/linkedin-set-to-launch-redesigned-groups-platform-by-end-of-august-246317 Marketing Land urn:uuid:32b9dab3-4e94-f1ff-8c63-cb40c01c9e08 Fri, 17 Aug 2018 17:41:44 +0000 <p>The company sent a notification email to Group managers outlining coming changes. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/linkedin-set-to-launch-redesigned-groups-platform-by-end-of-august-246317">LinkedIn set to launch redesigned Groups platform by end of August</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-93160" src="https://marketingland.com/wp-content/ml-loads/2014/07/linkedin-chocolates-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2014/07/linkedin-chocolates-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2014/07/linkedin-chocolates-1920-600x337.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>LinkedIn is building a new version of its <a href="https://marketingland.com/why-the-new-linkedin-group-changes-are-a-community-managers-worst-nightmare-150048">Groups platform</a> used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the latest updates.</p> <p>&#8220;We&#8217;ve heard from many of you over the past year that boosting engagement and enabling vibrant discussions in your groups is important, so we&#8217;ve prioritized those features that support this,&#8221; said LinkedIn&#8217;s notification email.</p> <h2>New features for LinkedIn Groups</h2> <p>As part of the updates, <a href="https://marketingland.com/linkedin-overhauls-campaign-manager-for-marketers-managing-high-volume-accounts-244932">LinkedIn</a> is integrating Groups content into the main LinkedIn website and mobile apps, giving more visibility and accessibility to Group discussions. Group admin roles will also be able to manage Groups on both the iOS and Android versions of the LinkedIn app.</p> <p>In the new version, members and admins can reply to comments, edit posts and comments and post <a href="https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146">native video</a> to Groups, as well as interact within Group discussions directly in the main LinkedIn feed (versus going to the Group page). Notifications about Group activities and conversations are also coming.</p> <p>According to LinkedIn, it tried out Group notifications earlier this year to see if it impacted member engagement in discussions and found that &#8220;thousands more members&#8221; participated daily in groups during the tests, either by posting, commenting or liking discussions.</p> <h2>No more moderators, moderation queues or auto-generated emails</h2> <p>In addition to building out new features, LinkedIn is also removing a few. The LinkedIn Groups &#8220;moderator&#8221; role will be going away, leaving only &#8220;owners&#8221; and &#8220;managers&#8221; roles within the system &#8212; LinkedIn says moderators will be downgraded to regular members once the new platform is in place, and that anyone needing access to manage a Group who is currently listed as a moderator should be promoted to a manager.</p> <p>During the migration to the new platform, LinkedIn did warn users that moderation queues will be temporarily unavailable, as well as admin and auto-generated group emails &#8212; including digests, automated templates and announcements. A LinkedIn spokesperson said Group admins will have access to moderation tools for blocking and removing group members, with the new version rolling out in the coming weeks &#8212; but the newly built moderation queue won&#8217;t be available for the next few months.</p> <p>Regarding the admin and auto-generated group emails going away, the LinkedIn spokesperson said the company is working on building improved communication channels for admins but did not offer a time frame or details around future communication tools to replace the existing models.</p> <p>Kyle Pouliot, Marketing Land&#8217;s own social media manager and the person responsible for managing <a href="https://marketingland.com/library/smx-conference">SMX Conference</a> content on Linkedin, says his biggest concern about the coming changes was the removal of the admin and auto-generated group emails.</p> <p>&#8220;Losing that touch point for our group members, more specifically, our conference groups during ticket milestone dates, puts us at a disadvantage given the effectiveness of email. Do I have faith that notifications will fill this void as a replacement? It&#8217;s a possibility, but there might be a learning curve for how our group members can find that information,&#8221; says Pouliot.</p> <p>LinkedIn says the new Groups platform will begin rolling out to members globally on desktop and mobile at the end of this month and that Groups will be automatically migrated to the new platform.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/linkedin-set-to-launch-redesigned-groups-platform-by-end-of-august-246317">LinkedIn set to launch redesigned Groups platform by end of August</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Google’s political ad transparency report & library offers more accountability around election ads https://marketingland.com/googles-political-ad-transparency-report-library-offers-more-accountability-around-election-ads-246179 Marketing Land urn:uuid:02ea9082-e840-3eab-928e-482df53924f1 Fri, 17 Aug 2018 15:53:02 +0000 <p>Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/googles-political-ad-transparency-report-library-offers-more-accountability-around-election-ads-246179">Google&#8217;s political ad transparency report &#038; library offers more accountability around election ads</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-246178" src="https://marketingland.com/wp-content/ml-loads/2018/08/google-politics-elections-usa3-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/google-politics-elections-usa3-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/google-politics-elections-usa3-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/google-politics-elections-usa3-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May &#8212; enforcing new <a href="https://searchengineland.com/google-rolls-out-new-id-requirements-for-us-political-ads-297530">ID requirements for anyone purchasing political ads</a> &#8212; the company is now sharing its first transparency report focusing solely on political ads, as well as a political ad library.</p> <p>Google first announced it would be releasing a public political ad transparency report and library of political ads that have been verified three months ago, and <a href="https://www.blog.google/technology/ads/introducing-new-transparency-report-political-ads/">made them available</a> Wednesday.</p> <p><a href="https://searchengineland.com/googles-political-ad-transparency-report-library-offers-more-accountability-around-election-ads-303899?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on Search Engine Land.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/googles-political-ad-transparency-report-library-offers-more-accountability-around-election-ads-246179">Google&#8217;s political ad transparency report &#038; library offers more accountability around election ads</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates https://marketingland.com/tweetbot-twitterrific-remove-features-no-longer-available-as-twitter-rolls-out-api-updates-246216 Marketing Land urn:uuid:598c7889-f52c-1cae-ef91-ab7f5717479b Fri, 17 Aug 2018 15:45:44 +0000 <p>As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this week.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/tweetbot-twitterrific-remove-features-no-longer-available-as-twitter-rolls-out-api-updates-246216">Tweetbot &#038; Twitterrific remove features no longer available as Twitter rolls out API updates</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-246214" src="https://marketingland.com/wp-content/ml-loads/2018/08/twitter-bird-1920_fr3zta-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/twitter-bird-1920_fr3zta-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/twitter-bird-1920_fr3zta-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/twitter-bird-1920_fr3zta-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Last December, <a href="https://blog.twitter.com/developer/en_us/topics/tools/2017/announcing-more-functionality-to-improve-customer-engagements-on-twitter.html">Twitter announced</a> it would be deprecating access for app developers to its site stream, user stream and some direct messaging features. Twitter&#8217;s API platform updates are rolling out this week, impacting the functionality of apps like Tweetbot and Twitterrific.</p> <p>Without the ability to connect to streams in real time, Twitter timelines displayed over WiFi in both Tweetbot and Twitterrific will now be refreshed every one to two minutes, reports <a href="https://www.macrumors.com/2018/08/15/tweetbot-removes-features-twitter-changes/">MacRumors.com</a>. Push notifications for direct messages and mentions are also delayed in Tweetbot, while push notifications for likes, retweets, follows and quotes &#8212; along with the Activity and Stats tabs &#8212; are no longer part of the app.</p> <p>Taproot, the developer behind Tweetbot, told MacRumors.com it is looking into options for bringing back some of the push notifications. It also gave the following comment on the changes:</p> <p><a href="https://martechtoday.com/tweetbot-twitterrific-remove-features-no-longer-available-as-twitter-rolls-out-api-updates-222829?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/tweetbot-twitterrific-remove-features-no-longer-available-as-twitter-rolls-out-api-updates-246216">Tweetbot &#038; Twitterrific remove features no longer available as Twitter rolls out API updates</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Report says Google to launch own smart display in time for holidays https://marketingland.com/report-says-google-to-launch-own-smart-display-in-time-for-holidays-246274 Marketing Land urn:uuid:89b5d7d2-ea5a-fd8e-4c45-689031e48b99 Fri, 17 Aug 2018 15:38:22 +0000 <p>Google has the chance to get it right where Amazon and others have so far failed. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/report-says-google-to-launch-own-smart-display-in-time-for-holidays-246274">Report says Google to launch own smart display in time for holidays</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-246278" src="https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-17-at-7.14.20-AM-800x435.png" alt="" width="800" height="435" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-17-at-7.14.20-AM-800x435.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-17-at-7.14.20-AM-600x326.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-17-at-7.14.20-AM-768x418.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-17-at-7.14.20-AM.png 917w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Out of more than <a href="https://marketingland.com/report-amazon-internal-data-suggest-voice-commerce-virtually-nonexistent-245664">50 million Alexa devices sold</a>, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the <a href="https://searchengineland.com/amazons-echo-show-1-0-device-exciting-frustrating-279058">device fails</a> to live up to the promise of a &#8220;smart speaker with a screen.&#8221;</p> <p>With the Echo Show as a reference point, the recently launched Lenovo Smart Display with Google Assistant has been well reviewed. I don’t have one, but it too appears to fall short. That’s because it’s not really a tablet with a speaker. It offers a more limited “optimized experience” for the form factor.</p> <p>It can do some things well (e.g., visual display of recipes), but it can’t do what a small tablet can. Therein lies the problem and the opportunity: to create something that is much more like an iPad in landscape mode with a great speaker, but not simply a tablet on its side. Amazon&#8217;s <a href="https://www.theverge.com/circuitbreaker/2018/6/28/17511242/amazon-show-mode-charging-dock-tablet-alexa-kids-edition-fire-hd-10-price-specs">Fire Tablet Charging Dock</a> is a tablet in landscape mode but without good sound.</p> <p>Now, Google appears to be directly entering the market with its own smart display. According to <a href="https://asia.nikkei.com/Business/Business-Trends/Google-to-debut-display-equipped-AI-speaker-before-holidays">Nikkei Asian Review</a>, Google will release its own device in time for holiday shopping this year. In the same way that Google shook up the tablet market in 2012 with its early Nexus tablet ($199), it could do the same for smart displays with its own unit.</p> <p>Pricing, quality and features will determine whether it succeeds. It will need to be priced below $200 and function more like a tablet than an Echo Show, plus provide great sound. That&#8217;s the recipe for a successful product in this category.</p> <p>If smart displays do gain traction, then it changes the calculus for marketers and brands, because you can do a great deal more commercially on a tablet than on a smart speaker. The advertising options are also quite a bit better.</p> <p>An earlier <a href="https://marketingland.com/report-amazon-internal-data-suggest-voice-commerce-virtually-nonexistent-245664">report</a> from The Information, citing internal Amazon documents, said that transactions on smart speakers are essentially nonexistent, despite consumer surveys suggesting otherwise. The right smart display, broadly adopted, would quickly change all that.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/report-says-google-to-launch-own-smart-display-in-time-for-holidays-246274">Report says Google to launch own smart display in time for holidays</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> T-Mobile whips out a new secret weapon for customer service: Humans https://marketingland.com/t-mobile-whips-out-a-new-secret-weapon-for-customer-service-humans-246259 Marketing Land urn:uuid:7c4f3b32-b85b-9edd-2602-e50e5a3d0899 Fri, 17 Aug 2018 15:34:45 +0000 <p>The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/t-mobile-whips-out-a-new-secret-weapon-for-customer-service-humans-246259">T-Mobile whips out a new secret weapon for customer service: Humans</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <div id="attachment_246307" style="width: 810px" class="wp-caption alignnone"><img src="https://marketingland.com/wp-content/ml-loads/2018/08/T-Mobile-1-800x450.png" alt="In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents." width="800" height="450" class="size-large wp-image-246307" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/T-Mobile-1-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/T-Mobile-1-600x338.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/T-Mobile-1-768x432.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/T-Mobile-1.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /><p class="wp-caption-text">In a T-Mobile online video, actor Rainn Wilson demonstrates the value of human agents.</p></div> <p>It was only a matter of time before the oldest kind of customer service became the latest thing.</p> <p>This week, telco T-Mobile is launching a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems that seem almost human.</p> <p>Instead, it is offering the original bot, humans.</p> <p>Called the T-Mobile Team of Experts, this new strategy promises that customers won’t have to deal with phone menus or AI-powered bots unless they want to.</p> <p>“Real customer service takes real people,” the company said in its announcement. “There are no robots or automated phone menus [and no] shouting ‘representative.’”</p> <p><P><a href="https://martechtoday.com/t-mobile-whips-out-a-new-secret-weapon-for-customer-service-humans-222883?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/t-mobile-whips-out-a-new-secret-weapon-for-customer-service-humans-246259">T-Mobile whips out a new secret weapon for customer service: Humans</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Report: Marketers are missing mobile opportunities to reach customers in store https://marketingland.com/report-marketers-are-missing-mobile-opportunities-to-reach-customers-in-store-246204 Marketing Land urn:uuid:7df4c8ed-6865-d3ae-3c35-336242e1bb1c Fri, 17 Aug 2018 14:37:55 +0000 <p>The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/report-marketers-are-missing-mobile-opportunities-to-reach-customers-in-store-246204">Report: Marketers are missing mobile opportunities to reach customers in store</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-246203" src="https://marketingland.com/wp-content/ml-loads/2018/08/millennial-shopping-retail-ss-1920_a5838b-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/millennial-shopping-retail-ss-1920_a5838b-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/millennial-shopping-retail-ss-1920_a5838b-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/millennial-shopping-retail-ss-1920_a5838b-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they&#8217;re shopping in store.</p> <p>The <a href="https://www.salesforce.com/blog/2018/08/digital-shopper-first-retail-report-research">Shopper-First Retailing Report</a> includes insights gleaned from a huge data set that includes global digital shopping behavior from 500 million shoppers through 1.4 billion e-commerce visits, customer service data from 200 million service cases, a survey of 6,000 consumers and in-person mystery shopping assessments.</p> <p>The report found that a majority of shoppers (71 percent) use a mobile device in-store to do at least one educational or research activity, a number that is up 15 percent from last year. At the same time, the research showed that shoppers who have responded to personalized promotions or offers in the past are overwhelmingly eager (84 percent) to receive such offers in the future, creating a potentially receptive audience in the store with phones in hand.</p> <p><a href="https://martechtoday.com/report-marketers-are-missing-mobile-opportunities-to-reach-customers-in-store-222777?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/report-marketers-are-missing-mobile-opportunities-to-reach-customers-in-store-246204">Report: Marketers are missing mobile opportunities to reach customers in store</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Sizmek unveils unified ad serving platform it says can replace Google’s walled garden https://marketingland.com/sizmek-unveils-unified-ad-serving-platform-it-says-can-replace-googles-walled-garden-246269 Marketing Land urn:uuid:93812885-b149-75a1-d80a-e75f9bbe97ab Fri, 17 Aug 2018 14:33:39 +0000 <p>The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad server.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/sizmek-unveils-unified-ad-serving-platform-it-says-can-replace-googles-walled-garden-246269">Sizmek unveils unified ad serving platform it says can replace Google&#8217;s walled garden</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-246268" src="https://marketingland.com/wp-content/ml-loads/2018/08/data-management-tech-analytics-ss-1920_qmxtxq-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/data-management-tech-analytics-ss-1920_qmxtxq-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/data-management-tech-analytics-ss-1920_qmxtxq-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/data-management-tech-analytics-ss-1920_qmxtxq-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />When Sizmek <a href="https://martechtoday.com/sizmek-acquire-rocket-fuel-201139">scooped up</a> Rocket Fuel&#8217;s demand-side programmatic ad platform (<a href="https://martechtoday.com/martech-landscape-demand-side-platform-dsp-171636">DSP</a>) last summer, Executive Chairman Mark Grether said the merger would create the “largest independent marketing platform built for agencies and brands.”</p> <p>The DSP world is a crowded one, studded with stalwarts like Trade Desk and MediaMath. But with the introduction of a <a href="https://info.sizmek.com/new-sizmek-dsp">new, unified platform</a> featuring a revamped DSP and data management platform (<a href="https://martechtoday.com/what-is-dmp-martech-landscape-174298">DMP</a>) tied to its own ad server, Grether says Sizmek is now &#8220;a truly transparent, powerful, open and independent alternative&#8221; to the walled gardens of Google.</p> <p><a href="https://martechtoday.com/sizmek-unveils-unified-ad-serving-platform-it-says-can-replace-googles-walled-garden-222718?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/sizmek-unveils-unified-ad-serving-platform-it-says-can-replace-googles-walled-garden-246269">Sizmek unveils unified ad serving platform it says can replace Google&#8217;s walled garden</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Agile SEO: Moving from Strategy to Action by @jes_scholz http://tracking.feedpress.it/link/13962/10055945 Search Engine Journal urn:uuid:884f74d2-24ca-1c2a-7267-5c1a7bfb98f2 Fri, 17 Aug 2018 12:45:09 +0000 <p>Learn how to get SEO work done more efficiently with agile methodologies.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/seo-guide/agile-seo-moving-from-strategy-to-action/">Agile SEO: Moving from Strategy to Action by @jes_scholz</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10055945.gif" height="1" width="1"/> The Facebook Ad Algorithm: What Marketers Need to Know https://www.socialmediaexaminer.com/facebook-ad-algorithm-ralph-burns/ Social Media Examiner urn:uuid:4584e0d0-4266-e79d-2fb8-ad7cfe0d0369 Fri, 17 Aug 2018 10:00:32 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/08/facebook-ad-algorithm-ralph-burns-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, <a class="read-more" href="https://www.socialmediaexaminer.com/facebook-ad-algorithm-ralph-burns/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/facebook-ad-algorithm-ralph-burns/">The Facebook Ad Algorithm: What Marketers Need to Know</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Twitter Kills Off Third-Party App Features by @MattGSouthern http://tracking.feedpress.it/link/13962/10051844 Search Engine Journal urn:uuid:8fafac70-a1b2-aba8-c9a8-391b1acd7e3a Fri, 17 Aug 2018 02:04:07 +0000 <p>Twitter has restricted access to APIs, which effectively kills off certain key features in popular third-party apps.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/twitter-kills-off-third-party-app-features/265951/">Twitter Kills Off Third-Party App Features by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10051844.gif" height="1" width="1"/> Do You Need Local Pages? - Whiteboard Friday http://tracking.feedpress.it/link/9375/10053566 Moz Blog urn:uuid:ec9a19a0-1df0-6902-1596-361404fe4597 Fri, 17 Aug 2018 00:02:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/726559\">Tom.Capper</a></p><p>Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday!</p><div class="wistia_video_foam_dummy" data-source-container-id="" style="border: 0px; display: block; height: 0px; margin: 0px; padding: 0px; position: static; visibility: hidden; width: auto;"></div><iframe src="https://fast.wistia.net/embed/iframe/pxn5jrjj6k?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen" oallowfullscreen="oallowfullscreen" msallowfullscreen="msallowfullscreen" width="696" height="420" style="width: 696px; height: 420px;"> </iframe> <script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><script src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/whiteboard-imgr-4-686673.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab!<br> </p><h2>Video Transcription</h2><p>Hello, Moz fans. Welcome to another Whiteboard Friday. I'm Tom Capper. I'm a consultant at Distilled, and today I'm going to be talking to you about whether you need local pages. Just to be clear right off the bat what I'm talking about, I'm not talking about local rankings as we normally think of them, the local map pack results that you see in search results, the Google Maps rankings, that kind of thing.</p><h2>A 4-step process to deciding whether you need local pages</h2><p>I'm talking about conventional, 10 blue links rankings but for local pages, and by local pages I mean pages from a national or international business that are location-specific. What are some examples of that? Maybe on Indeed.com they would have a page for jobs in Seattle. Indeed doesn't have a bricks-and-mortar premises in Seattle, but they do have a page that is about jobs in Seattle. </p><p>You might get a similar thing with flower delivery. You might get a similar thing with used cars, all sorts of different verticals. I think it can actually be quite a broadly applicable tactic. There's a four-step process I'm going to outline for you. The first step is actually not on the board. It's just doing some keyword research. </p><h3>1. Know (or discover) your key transactional terms</h3><p>I haven't done much on that here because hopefully you've already done that. You already know what your key transactional terms are. Because whatever happens you don't want to end up developing location pages for too many different keyword types because it's gong to bloat your site, you probably just need to pick one or two key transactional terms that you're going to make up the local variants of. For this purpose, I'm going to talk through an SEO job board as an example. </p><h3>2. Categorize your keywords as implicit, explicit, or near me and log their search volumes</h3><p>We might have "SEO jobs" as our core head term. We then want to figure out what the implicit, explicit, and near me versions of that keyword are and what the different volumes are. In this case, the implicit version is probably just "SEO jobs." If you search for "SEO jobs" now, like if you open a new tab in your browser, you're probably going to find that a lot of local orientated results appear because that is an implicitly local term and actually an awful lot of terms are using local data to affect rankings now, which does affect how you should consider your rank tracking, but we'll get on to that later. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-57667.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>SEO jobs, maybe SEO vacancies, that kind of thing, those are all going to be going into your implicitly local terms bucket. The next bucket is your explicitly local terms. That's going to be things like SEO jobs in Seattle, SEO jobs in London, and so on. You're never going to get a complete coverage of different locations. Try to keep it simple. </p><p>You're just trying to get a rough idea here. Lastly you've got your near me or nearby terms, and it turns out that for SEO jobs not many people search SEO jobs near me or SEO jobs nearby. This is also going to vary a lot by vertical. I would imagine that if you're in food delivery or something like that, then that would be huge. </p><h3>3. Examine the SERPs to see whether local-specific pages are ranking</h3><p>Now we've categorized our keywords. We want to figure out what kind of results are going to do well for what kind of keywords, because obviously if local pages is the answer, then we might want to build some. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-75879.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>In this case, I'm looking at the SERP for "SEO jobs." This is imaginary. The rankings don't really look like this. But we've got SEO jobs in Seattle from Indeed. That's an example of a local page, because this is a national business with a location-specific page. Then we've got SEO jobs Glassdoor. That's a national page, because in this case they're not putting anything on this page that makes it location specific. </p><p>Then we've got SEO jobs Seattle Times. That's a local business. The Seattle Times only operates in Seattle. It probably has a bricks-and-mortar location. If you're going to be pulling a lot of data of this type, maybe from stats or something like that, obviously tracking from the locations that you're mentioning, where you are mentioning locations, then you're probably going to want to categorize these at scale rather than going through one at a time. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-53019.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>I've drawn up a little flowchart here that you could encapsulate in a Excel formula or something like that. If the location is mentioned in the URL and in the domain, then we know we've got a local business. Most of the time it's just a rule of thumb. If the location is mentioned in the URL but not mentioned in the domain, then we know we've got a local page and so on. </p><h3>4. Compare & decide where to focus your efforts</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-425874.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>You can just sort of categorize at scale all the different result types that we've got. Then we can start to fill out a chart like this using the rankings. What I'd recommend doing is finding a click-through rate curve that you are happy to use. You could go to somewhere like AdvancedWebRanking.com, download some example click-through rate curves. </p><p>Again, this doesn't have to be super precise. We're looking to get a proportionate directional indication of what would be useful here. I've got Implicit, Explicit, and Near Me keyword groups. I've got Local Business, Local Page, and National Page result types. Then I'm just figuring out what the visibility share of all these types is. In my particular example, it turns out that for explicit terms, it could be worth building some local pages. </p><p>That's all. I'd love to hear your thoughts in the comments. Thanks. </p><p><a href="http://www.speechpad.com/page/video-transcription/" target="_blank">Video transcription</a> by <a href="http://www.speechpad.com/" target="_blank">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/726559\">Tom.Capper</a></p><p>Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday!</p><div class="wistia_video_foam_dummy" data-source-container-id="" style="border: 0px; display: block; height: 0px; margin: 0px; padding: 0px; position: static; visibility: hidden; width: auto;"></div><iframe src="https://fast.wistia.net/embed/iframe/pxn5jrjj6k?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen" oallowfullscreen="oallowfullscreen" msallowfullscreen="msallowfullscreen" width="696" height="420" style="width: 696px; height: 420px;"> </iframe> <script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><script src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/whiteboard-imgr-4-686673.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab!<br> </p><h2>Video Transcription</h2><p>Hello, Moz fans. Welcome to another Whiteboard Friday. I'm Tom Capper. I'm a consultant at Distilled, and today I'm going to be talking to you about whether you need local pages. Just to be clear right off the bat what I'm talking about, I'm not talking about local rankings as we normally think of them, the local map pack results that you see in search results, the Google Maps rankings, that kind of thing.</p><h2>A 4-step process to deciding whether you need local pages</h2><p>I'm talking about conventional, 10 blue links rankings but for local pages, and by local pages I mean pages from a national or international business that are location-specific. What are some examples of that? Maybe on Indeed.com they would have a page for jobs in Seattle. Indeed doesn't have a bricks-and-mortar premises in Seattle, but they do have a page that is about jobs in Seattle. </p><p>You might get a similar thing with flower delivery. You might get a similar thing with used cars, all sorts of different verticals. I think it can actually be quite a broadly applicable tactic. There's a four-step process I'm going to outline for you. The first step is actually not on the board. It's just doing some keyword research. </p><h3>1. Know (or discover) your key transactional terms</h3><p>I haven't done much on that here because hopefully you've already done that. You already know what your key transactional terms are. Because whatever happens you don't want to end up developing location pages for too many different keyword types because it's gong to bloat your site, you probably just need to pick one or two key transactional terms that you're going to make up the local variants of. For this purpose, I'm going to talk through an SEO job board as an example. </p><h3>2. Categorize your keywords as implicit, explicit, or near me and log their search volumes</h3><p>We might have "SEO jobs" as our core head term. We then want to figure out what the implicit, explicit, and near me versions of that keyword are and what the different volumes are. In this case, the implicit version is probably just "SEO jobs." If you search for "SEO jobs" now, like if you open a new tab in your browser, you're probably going to find that a lot of local orientated results appear because that is an implicitly local term and actually an awful lot of terms are using local data to affect rankings now, which does affect how you should consider your rank tracking, but we'll get on to that later. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-57667.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>SEO jobs, maybe SEO vacancies, that kind of thing, those are all going to be going into your implicitly local terms bucket. The next bucket is your explicitly local terms. That's going to be things like SEO jobs in Seattle, SEO jobs in London, and so on. You're never going to get a complete coverage of different locations. Try to keep it simple. </p><p>You're just trying to get a rough idea here. Lastly you've got your near me or nearby terms, and it turns out that for SEO jobs not many people search SEO jobs near me or SEO jobs nearby. This is also going to vary a lot by vertical. I would imagine that if you're in food delivery or something like that, then that would be huge. </p><h3>3. Examine the SERPs to see whether local-specific pages are ranking</h3><p>Now we've categorized our keywords. We want to figure out what kind of results are going to do well for what kind of keywords, because obviously if local pages is the answer, then we might want to build some. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-75879.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>In this case, I'm looking at the SERP for "SEO jobs." This is imaginary. The rankings don't really look like this. But we've got SEO jobs in Seattle from Indeed. That's an example of a local page, because this is a national business with a location-specific page. Then we've got SEO jobs Glassdoor. That's a national page, because in this case they're not putting anything on this page that makes it location specific. </p><p>Then we've got SEO jobs Seattle Times. That's a local business. The Seattle Times only operates in Seattle. It probably has a bricks-and-mortar location. If you're going to be pulling a lot of data of this type, maybe from stats or something like that, obviously tracking from the locations that you're mentioning, where you are mentioning locations, then you're probably going to want to categorize these at scale rather than going through one at a time. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-53019.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>I've drawn up a little flowchart here that you could encapsulate in a Excel formula or something like that. If the location is mentioned in the URL and in the domain, then we know we've got a local business. Most of the time it's just a rule of thumb. If the location is mentioned in the URL but not mentioned in the domain, then we know we've got a local page and so on. </p><h3>4. Compare & decide where to focus your efforts</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-08-16-at-11-425874.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>You can just sort of categorize at scale all the different result types that we've got. Then we can start to fill out a chart like this using the rankings. What I'd recommend doing is finding a click-through rate curve that you are happy to use. You could go to somewhere like AdvancedWebRanking.com, download some example click-through rate curves. </p><p>Again, this doesn't have to be super precise. We're looking to get a proportionate directional indication of what would be useful here. I've got Implicit, Explicit, and Near Me keyword groups. I've got Local Business, Local Page, and National Page result types. Then I'm just figuring out what the visibility share of all these types is. In my particular example, it turns out that for explicit terms, it could be worth building some local pages. </p><p>That's all. I'd love to hear your thoughts in the comments. Thanks. </p><p><a href="http://www.speechpad.com/page/video-transcription/" target="_blank">Video transcription</a> by <a href="http://www.speechpad.com/" target="_blank">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/10053566.gif" height="1" width="1"/> Google Rolls Out New Featured Snippets With Expandable Subtopics by @MattGSouthern http://tracking.feedpress.it/link/13962/10050551 Search Engine Journal urn:uuid:06854ed4-9e9e-cb67-6de4-bc8f13245a8f Thu, 16 Aug 2018 21:41:13 +0000 <p>Google has introduced a new type of featured snippet dedicated to displaying more in-depth information about a topic.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-rolls-out-new-featured-snippets-with-expandable-subtopics/265917/">Google Rolls Out New Featured Snippets With Expandable Subtopics by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10050551.gif" height="1" width="1"/> Google clarifies it does capture location data after Location History is turned off https://marketingland.com/google-clarifies-it-does-capture-location-data-after-location-history-is-turned-off-246245 Marketing Land urn:uuid:d66ec8e9-da69-82ca-6a1b-afb6969c2587 Thu, 16 Aug 2018 21:11:48 +0000 <p>The company issued a correction on a help page following a story by the AP. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/google-clarifies-it-does-capture-location-data-after-location-history-is-turned-off-246245">Google clarifies it does capture location data after Location History is turned off</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-242944" src="https://marketingland.com/wp-content/ml-loads/2018/06/location-local-search-map-shutterstock_389227411-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/06/location-local-search-map-shutterstock_389227411-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/06/location-local-search-map-shutterstock_389227411-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/06/location-local-search-map-shutterstock_389227411-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Earlier this week, the AP <a href="https://marketingland.com/ap-google-collects-location-data-when-location-history-is-turned-off-245947">reported</a> that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: &#8220;[W]e continue to use location to improve the Google experience when they do things like perform a Google search or use Google for driving directions.&#8221;</p> <p>While that was all technically true, the company wasn&#8217;t being clear enough. So, according to an <a href="https://apnews.com/ef95c6a91eeb4d8e9dda9cad887bf211">update</a> from the AP this afternoon, Google has now changed some of the text on a <a href="https://support.google.com/accounts/answer/3118687?hl=en">page</a> explaining how to &#8220;manage or delete&#8221; Location History. The new language reads:</p> <blockquote> <p dir="ltr">This setting does not affect other location services on your device, like Google Location Services and Find My Device. Some location data may be saved as part of your activity on other services, like Search and Maps. When you turn off Location History for your Google Account, it&#8217;s off for all devices associated with that Google Account.</p> </blockquote> <p dir="ltr">The old language implied that if Location History was turned off, location would no longer be recorded on the device.</p> <p dir="ltr">I don&#8217;t believe that Google was being deceptive in its previous notifications and discussions of location, but it wasn&#8217;t sufficiently clear about what was going on and that Location History isn&#8217;t a global control over location data on the device.</p> <p dir="ltr">If people trust that their data are protected and not being improperly exploited, they&#8217;re probably going to be OK with what Google does, provided they understand what&#8217;s happening. Communication and transparency are key to trust. And consumer trust is a key to success.</p> <p dir="ltr">Given the data scandals and controversies, we&#8217;re now in an environment of paranoia and suspicion, in which earning consumer trust is getting harder. Clear, straightforward disclosures and communication are critical. So it&#8217;s positive that Google made this change, even if it was prompted by the AP.</p> <p dir="ltr">The company must still go further and ensure that regular folks really get what&#8217;s going on with their data, so that usage is truly consensual and there aren&#8217;t things happening in the background that they don&#8217;t know about or understand.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/google-clarifies-it-does-capture-location-data-after-location-history-is-turned-off-246245">Google clarifies it does capture location data after Location History is turned off</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Who’s really winning the smart speaker market, Amazon or Google? https://marketingland.com/whos-really-winning-the-smart-speaker-market-amazon-or-google-246231 Marketing Land urn:uuid:156c01b8-97c3-3f39-383b-9c14aa621f18 Thu, 16 Aug 2018 20:37:49 +0000 <p>Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/whos-really-winning-the-smart-speaker-market-amazon-or-google-246231">Who&#8217;s really winning the smart speaker market, Amazon or Google?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter wp-image-242539 size-large" src="https://marketingland.com/wp-content/ml-loads/2018/06/google-amazon7-1920-1-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/06/google-amazon7-1920-1-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2018/06/google-amazon7-1920-1-600x338.png 600w, https://marketingland.com/wp-content/ml-loads/2018/06/google-amazon7-1920-1-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Earlier this week, Strategy Analytics <a href="https://marketingland.com/report-google-continues-to-gain-global-smart-speaker-share-246124">released</a> its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others.</p> <p>That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41 percent share of shipments in Q2 compared with Google&#8217;s just under 28 percent. Others collectively made up the remaining 33 percent of Q2 global device shipments.</p> <p>New estimates from Canalys show <a href="https://www.canalys.com/newsroom/global-smart-speaker-shipments-grew-187-year-on-year-in-q2-2018-with-china-the-fastest-growing-market">something very different</a>. That firm reported nearly 17 million devices shipped globally in the second quarter. That&#8217;s a major difference of about 5 million units. It also showed Google as the leader, with a 32 percent share to Amazon&#8217;s roughly 25 percent.</p> <img class="aligncenter size-large wp-image-246232" src="https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-16-at-12.29.59-PM-800x460.png" alt="" width="800" height="460" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-16-at-12.29.59-PM-800x460.png 800w, https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-16-at-12.29.59-PM-600x345.png 600w, https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-16-at-12.29.59-PM-768x441.png 768w, https://marketingland.com/wp-content/ml-loads/2018/08/Screen-Shot-2018-08-16-at-12.29.59-PM.png 1049w" sizes="(max-width: 800px) 100vw, 800px" /> <p>The two reports agree that Google has gained momentum at Amazon&#8217;s expense, especially outside the US, but the Canalys data paints a very different picture than does Strategy Analytics. Quarterly shipments are not the same as overall market share, but Canalys announces Google as the Q2 market leader, while Strategy Analytics argues that Amazon is still dominant.</p> <p>Separately, Consumer Intelligence Research Partners <a href="https://marketingland.com/apples-homepod-makes-modest-gains-against-echo-google-home-report-245438">estimated</a> that US smart speaker market share is as follows:</p> <ul> <li>Amazon: 70 percent.</li> <li>Google: 24 percent.</li> <li>Apple: 6 percent.</li> </ul> <p>Analyst firms have different models and methodologies to generate these estimates and reports. Some are more rigorous, some are sloppy or rely on a too-limited data sample.</p> <p>It&#8217;s still surprising how different these numbers are. If they reflect some underlying reality, they should be generally consistent, if maybe off a few points from one another. But they&#8217;re not even directionally lined up. In one case, Amazon remains ahead by roughly 13 points, but in another, Google has eclipsed Amazon to become the market leader.</p> <p>What this affirms is that all these third-party projections and estimates, which are often as much about PR as anything else, must be viewed with caution.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/whos-really-winning-the-smart-speaker-market-amazon-or-google-246231">Who&#8217;s really winning the smart speaker market, Amazon or Google?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more https://marketingland.com/marketing-day-microsoft-and-amazon-assistants-quora-advertising-updates-fake-social-accounts-more-246235 Marketing Land urn:uuid:4ca5400b-eecb-b84c-f766-2ed81978d796 Thu, 16 Aug 2018 20:00:40 +0000 <p>Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-microsoft-and-amazon-assistants-quora-advertising-updates-fake-social-accounts-more-246235">Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="aligncenter size-large wp-image-149669" src="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" />Here&#8217;s our recap of what happened in online marketing today, as reported on <a href="http://marketingland.com/">Marketing Land</a> and other places across the web.</p> <h2>From Marketing Land:</h2> <ul> <li><strong><a title="Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?" href="https://marketingland.com/live-webinar-with-scott-brinker-5000-martech-tools-where-do-you-start-246227">Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?</a></strong><br /> <!-- byline -->Aug 16, 2018 by Marketing Land Staff<!-- end byline --><br /> You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.<!--end ml posts--></li> <li><strong><a title="Fake social accounts: Another problem for marketers to monitor" href="https://marketingland.com/fake-social-accounts-another-problem-for-marketers-to-monitor-246162">Fake social accounts: Another problem for marketers to monitor</a></strong><br /> <!-- byline -->Aug 16, 2018 by Barry Levine<!-- end byline --><br /> For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.<!--end ml posts--></li> <li><strong><a title="Quora advertisers can now optimize campaigns for conversions" href="https://marketingland.com/quora-advertisers-can-now-optimize-campaigns-for-conversions-246181">Quora advertisers can now optimize campaigns for conversions</a></strong><br /> <!-- byline -->Aug 16, 2018 by Ginny Marvin<!-- end byline --><br /> Bidding is based on the advertiser’s designated cost per action as the system aims to deliver ads to users most likely to convert.<!--end ml posts--></li> <li><strong><a title="15 questions to ask yourself before publishing a new landing page" href="https://marketingland.com/15-questions-to-ask-yourself-before-publishing-a-new-landing-page-246049">15 questions to ask yourself before publishing a new landing page</a></strong><br /> <!-- byline -->Aug 16, 2018 by Jacob Baadsgaard<!-- end byline --><br /> Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.<!--end ml posts--></li> <li><strong><a title="Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?" href="https://marketingland.com/microsoft-and-amazon-marry-their-assistants-but-will-the-honeymoon-be-short-lived-246183">Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?</a></strong><br /> <!-- byline -->Aug 16, 2018 by Greg Sterling<!-- end byline --><br /> Awkward at launch, let’s hope they can make assistant “interoperability” better.<!--end ml posts--></li> <li><strong><a title="Don’t miss proven &#038; actionable tactics from Google and Bing" href="https://marketingland.com/smx-east-google-bing-keynotes-246154">Don’t miss proven &#038; actionable tactics from Google and Bing</a></strong><br /> <!-- byline -->Aug 15, 2018 by Marketing Land<!-- end byline --><br /> Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC.<!--end ml posts--></li> </ul> <h2>Recent Headlines From <a href="https://martechtoday.com/">MarTech Today</a>, Our Sister Site Dedicated To Marketing Technology:</h2> <p><!--end ml posts--></p> <ul> <li><strong><a title="Tweetbot &#038; Twitterrific remove features no longer available as Twitter rolls out API updates" href="https://martechtoday.com/tweetbot-twitterrific-remove-features-no-longer-available-as-twitter-rolls-out-api-updates-222829">Tweetbot &#038; Twitterrific remove features no longer available as Twitter rolls out API updates</a></strong><br /> <!-- byline -->Aug 16, 2018 by Amy Gesenhues<!-- end byline --><br /> As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features starting today.<!--end ml posts--></li> <li><strong><a title="Report: Marketers are missing mobile opportunities to reach customers in store" href="https://martechtoday.com/report-marketers-are-missing-mobile-opportunities-to-reach-customers-in-store-222777">Report: Marketers are missing mobile opportunities to reach customers in store</a></strong><br /> <!-- byline -->Aug 16, 2018 by Robin Kurzer<!-- end byline --><br /> The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.<!--end ml posts--></li> </ul> <h2>Online Marketing News From Around The Web:</h2> <ul> <li><a href="http://tubularinsights.com/10-tips-video-insights-strategy/">10 Knockout Tips from Top Video Experts For an Insights Driven Video Strategy</a>, Tubular Insights</li> <li><a href="https://www.facebook.com/business/news/4-ways-to-turn-still-image-ads-into-video-ads">4 Ways to Turn Still Image Ads Into Video Ads | Facebook Business</a>, Facebook</li> <li><a href="https://venturebeat.com/2018/08/16/canalys-smart-speaker-market-grew-187-percent-in-q2-2018/">Canalys: Smart speaker market grew 187% in Q2 2018</a>, VentureBeat</li> <li><a href="https://www.skyword.com/contentstandard/marketing/how-googles-cross-device-tracking-will-improve-marketers-understanding-of-user-behavior/">How Google&#8217;s Cross-Device Tracking Will Improve Marketer&#8217;s Understanding of User Behavior</a>, Skyword</li> <li><a href="https://www.dmnews.com/channel-marketing/web/article/21018120/how-to-do-popups-right">How to Do Pop-Ups Right</a>, DMNews</li> <li><a href="https://www.jeffbullas.com/how-to-grow-an-email-list-with-subscribers-who-are-willing-to-pay-for-your-services/">How To Grow an Email List With Subscribers Who Are Willing To Pay</a>, Jeff Bullas</li> <li><a href="https://www.blog.google/products/marketingplatform/analytics/simplifying-data-studio-embeds-and-social-sharing/">Simplifying Data Studio Embeds and Social Sharing</a>, Google</li> <li><a href="https://newsroom.fb.com/news/2018/08/update-on-myanmar/">Update on Myanmar</a>, Facebook Newsroom</li> </ul> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-microsoft-and-amazon-assistants-quora-advertising-updates-fake-social-accounts-more-246235">Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Live webinar with Scott Brinker: 5,000+ martech tools — where do you start? https://marketingland.com/live-webinar-with-scott-brinker-5000-martech-tools-where-do-you-start-246227 Marketing Land urn:uuid:e23d31ec-d641-343e-bcb5-26c1ab194e19 Thu, 16 Aug 2018 19:00:07 +0000 <p>You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your [&#8230;]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/live-webinar-with-scott-brinker-5000-martech-tools-where-do-you-start-246227">Live webinar with Scott Brinker: 5,000+ martech tools &#8212; where do you start?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><a href="https://event.on24.com/wcc/r/1805186/B24A7D701D0F685DFA0C4802C7966743?partnerref=mlpost2"><img class="alignnone size-large wp-image-246226" src="https://marketingland.com/wp-content/ml-loads/2018/08/save-the-date-aug-21-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/save-the-date-aug-21-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/save-the-date-aug-21-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/save-the-date-aug-21-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a>You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.</p> <p>But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your marketing operations to the next level.</p> <p>Where do you start?</p> <p>Join us as Scott Brinker and Anand Thaker discuss trends in the martech landscape and how they might impact your marketing efforts. You’ll learn:</p> <ul> <li>Which hot marketing technologies are ready for the mainstream, which are for early adopters?</li> <li>Is there consolidation in the martech landscape &#8212; and if so, how will that impact you?</li> <li>What are the best ways to manage the incredible rate of change in marketing technology?</li> <li>What are some ways to leverage your stack to build trust and scale the art of marketing?</li> </ul> <p>Save your seat today for <a href="https://event.on24.com/wcc/r/1805186/B24A7D701D0F685DFA0C4802C7966743?partnerref=mlpost2" rel="nofollow">&#8220;5,000+ Martech Tools: What’s a marketer to do?&#8221;</a>, produced by Digital Marketing Depot and sponsored by the MarTech Conference®.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/live-webinar-with-scott-brinker-5000-martech-tools-where-do-you-start-246227">Live webinar with Scott Brinker: 5,000+ martech tools &#8212; where do you start?</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Fake social accounts: Another problem for marketers to monitor https://marketingland.com/fake-social-accounts-another-problem-for-marketers-to-monitor-246162 Marketing Land urn:uuid:f16ea586-b54e-7f21-0462-640aa00b8381 Thu, 16 Aug 2018 17:20:25 +0000 <p>For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/fake-social-accounts-another-problem-for-marketers-to-monitor-246162">Fake social accounts: Another problem for marketers to monitor</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img src="https://marketingland.com/wp-content/ml-loads/2018/08/fake-nose-glasses-ss-1920_m94fid-800x450.jpg" alt="" width="800" height="450" class="alignnone size-large wp-image-246161" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/fake-nose-glasses-ss-1920_m94fid-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/fake-nose-glasses-ss-1920_m94fid-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/fake-nose-glasses-ss-1920_m94fid-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>If any marketers feel their list of things to worry about is getting too short, here’s another one to add:</p> <p>Fake social media accounts.</p> <p>Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO.</p> <p>Except they’re not.</p> <p>To get a better sense of how common and problematic these are, I chatted recently with Guy Nizan, co-founder and CEO of threats intelligence firm <a href="https://www.intsights.com/">IntSights</a>.</p> <p><P><a href="https://martechtoday.com/fake-social-accounts-another-problem-for-marketers-to-monitor-222760?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/fake-social-accounts-another-problem-for-marketers-to-monitor-246162">Fake social accounts: Another problem for marketers to monitor</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> 12th Annual SEMPO State of Search Results Released by @MattGSouthern http://tracking.feedpress.it/link/13962/10048846 Search Engine Journal urn:uuid:08329fb8-d8d8-f869-5863-7bfc760b3048 Thu, 16 Aug 2018 17:17:32 +0000 <p>SEMPO has released the results of its 12th annual State of Search marketing survey, with insights for marketers and agencies.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/12th-annual-sempo-state-of-search-results-released/265897/">12th Annual SEMPO State of Search Results Released by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/10048846.gif" height="1" width="1"/> Quora advertisers can now optimize campaigns for conversions https://marketingland.com/quora-advertisers-can-now-optimize-campaigns-for-conversions-246181 Marketing Land urn:uuid:d8ff8a35-1258-dcd4-d5cf-be62c4c0b051 Thu, 16 Aug 2018 16:30:41 +0000 <p>Bidding is based on the advertiser's designated cost per action as the system aims to deliver ads to users most likely to convert. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/quora-advertisers-can-now-optimize-campaigns-for-conversions-246181">Quora advertisers can now optimize campaigns for conversions</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <a href="https://marketingland.com/wp-content/ml-loads/2017/04/quora-q-logo2-1920.jpg"><img class="aligncenter size-large wp-image-213232" src="https://marketingland.com/wp-content/ml-loads/2017/04/quora-q-logo2-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2017/04/quora-q-logo2-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2017/04/quora-q-logo2-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2017/04/quora-q-logo2-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a> <p>Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks.</p> <p>With &#8220;optimize for conversions&#8221; selected, the system will aim to show ads to users it deems most likely to take the designated conversion action. &#8220;<span class="ui_qtext_rendered_qtext">For example, if you want to get app installs and you choose to optimize for conversions, we will show ads to people who are most likely to install your app,&#8221; says Quora <span class="st"> Director of Product Management </span>Ryan Browne in the blog post <a href="https://business.quora.com/Announcing-Conversion-Optimized-Campaigns-on-the-Quora-Ads-Platform">announcement</a>.</span></p> <img class="aligncenter wp-image-246182 size-medium" src="https://marketingland.com/wp-content/ml-loads/2018/08/quora-optimize-for-conversions-600x250.jpg" alt="" width="600" height="250" srcset="https://marketingland.com/wp-content/ml-loads/2018/08/quora-optimize-for-conversions-600x250.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/08/quora-optimize-for-conversions-768x320.jpg 768w, https://marketingland.com/wp-content/ml-loads/2018/08/quora-optimize-for-conversions-800x333.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/08/quora-optimize-for-conversions.jpg 1220w" sizes="(max-width: 600px) 100vw, 600px" /> <p>To use this setting, website advertisers will need to have the Quora pixel placed on their sites, and app marketers will need to be working with a supported app measurement partner to track conversions generated from ads on the platform.</p> <p>It also requires advertisers to set a target cost per action (CPA) to inform how the system bids. With this bidding method, advertisers are charged on a CPM basis.</p> <p>Quora&#8217;s ad platform just crossed the <a href="https://marketingland.com/quora-ads-platform-out-of-beta-215576">one-year mark in May</a>. Unlike any platform I can think of, Quora&#8217;s ad business launched out of the gate with conversion tracking via its pixel. It has since introduced <a href="https://marketingland.com/quora-launches-retargeting-advertisers-222131">retargeting</a> and <a href="https://marketingland.com/quora-building-contextual-behavioral-ad-targeting-options-233823">lookalike audience</a> targeting powered by the pixel. Earlier this year, it added support for <a href="https://marketingland.com/quoras-ad-pixel-now-supports-multi-event-conversion-tracking-235682">multi-event conversion tracking</a>. The ability to optimize for conversions is another step in Quora&#8217;s rapid advancement toward parity with much more established platforms.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/quora-advertisers-can-now-optimize-campaigns-for-conversions-246181">Quora advertisers can now optimize campaigns for conversions</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p>