SEO Biz Updated RSS Feed http://feed.informer.com/digests/MLEFXEUEU1/feeder SEO Biz Updated RSS Feed Respective post owners and feed distributors Thu, 21 Sep 2017 18:07:00 +0000 Feed Informer http://feed.informer.com/ Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more https://marketingland.com/marketing-day-youtubes-latest-brand-safety-issues-facebook-terms-of-service-changes-more-238777 Marketing Land urn:uuid:d6d882b3-0478-753a-9095-4bd1657688a4 Fri, 20 Apr 2018 20:25:36 +0000 <p>Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-youtubes-latest-brand-safety-issues-facebook-terms-of-service-changes-more-238777">Marketing Day: YouTube&#8217;s latest brand safety issues, Facebook terms of service changes &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-149669" src="http://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Here&#8217;s our recap of what happened in online marketing today, as reported on <a href="http://marketingland.com/">Marketing Land</a> and other places across the web.</p> <h2>From Marketing Land:</h2> <ul> <li><strong><a title="YouTube ads found on extremist content channels, reigniting company’s brand safety issues" href="https://marketingland.com/youtube-ads-found-on-extremist-content-channels-reigniting-companys-brand-safety-issues-238748">YouTube ads found on extremist content channels, reigniting company’s brand safety issues</a></strong><br /> <!-- byline -->Apr 20, 2018 by Amy Gesenhues<!-- end byline --><br /> Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.<!--end ml posts--></li> <li><strong><a title="How to increase B2B form submissions through conversion testing" href="https://marketingland.com/how-to-increase-b2b-form-submissions-through-conversion-testing-238602">How to increase B2B form submissions through conversion testing</a></strong><br /> <!-- byline -->Apr 20, 2018 by Abraham Nord<!-- end byline --><br /> Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.<!--end ml posts--></li> <li><strong><a title="Facebook to change terms of service for members outside Europe ahead of GDPR" href="https://marketingland.com/facebook-to-change-terms-of-service-for-members-outside-europe-ahead-of-gdpr-238738">Facebook to change terms of service for members outside Europe ahead of GDPR</a></strong><br /> <!-- byline -->Apr 20, 2018 by Robin Kurzer<!-- end byline --><br /> The company says that despite the timing of the move, all users will have the same data privacy protections.<!--end ml posts--></li> <li><strong><a title="MarTech Today’s GDPR guide for marketers is now available" href="https://marketingland.com/martech-todays-gdpr-guide-for-marketers-is-now-available-238633">MarTech Today’s GDPR guide for marketers is now available</a></strong><br /> <!-- byline -->Apr 20, 2018 by Robin Kurzer<!-- end byline --><br /> We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation.<!--end ml posts--></li> <li><strong><a title="Bottos launches a marketplace for data to train AI models" href="https://marketingland.com/bottos-launches-a-marketplace-for-data-to-train-ai-models-238731">Bottos launches a marketplace for data to train AI models</a></strong><br /> <!-- byline -->Apr 20, 2018 by Barry Levine<!-- end byline --><br /> The blockchain-based ecosystem will also support other AI-oriented applications.<!--end ml posts--></li> </ul> <h2>Recent Headlines From <a href="https://martechtoday.com/">MarTech Today</a>, Our Sister Site Dedicated To Marketing Technology:</h2> <ul> <li><strong><a title="WFA to brands: Go beyond GDPR for online data transparency" href="https://martechtoday.com/wfa-to-brands-go-beyond-gdpr-for-online-data-transparency-214251">WFA to brands: Go beyond GDPR for online data transparency</a></strong><br /> <!-- byline -->Apr 20, 2018 by Robin Kurzer<!-- end byline --><br /> The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’<!--end ml posts--></li> <li><strong><a title="The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter" href="https://martechtoday.com/the-evolution-of-lucy-equals-3s-ai-powered-assistant-gets-even-smarter-214245">The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter</a></strong><br /> <!-- byline -->Apr 20, 2018 by Robin Kurzer<!-- end byline --><br /> The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.<!--end ml posts--></li> <li><strong><a title="NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI" href="https://martechtoday.com/nyiax-completes-the-loop-with-cryptographic-ad-verification-from-rebel-ai-214339">NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI</a></strong><br /> <!-- byline -->Apr 20, 2018 by Barry Levine<!-- end byline --><br /> The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational.<!--end ml posts--></li> <li><strong><a title="This week in GDPR" href="https://martechtoday.com/this-week-in-gdpr-2-214312">This week in GDPR</a></strong><br /> <!-- byline -->Apr 20, 2018 by Robin Kurzer<!-- end byline --><br /> A weekly wrap-up of how companies are preparing for the General Data Protection Regulation<!--end ml posts--></li> </ul> <h2>Online Marketing News From Around The Web:</h2> <ul> <li><a href="https://www.mobilemarketer.com/news/emarketer-ad-spending-on-mobile-to-surpass-tv-this-year/521823/">Ad spending on mobile to surpass TV this year</a>, Mobile Marketer</li> <li><a href="https://digiday.com/media/ad-tech-firms-quitting-europe-blaming-gdpr-often-scapegoat/">Ad tech firms are quitting Europe, blaming the GDPR (often as a scapegoat)</a>, Digiday</li> <li><a href="http://www.verticalmeasures.com/content-marketing-2/content-marketing-best-practices-2018/">Content Marketing Best Practices You Should Be Following in 2018</a>, Vertical Measures</li> <li><a href="https://techcrunch.com/2018/04/20/just-say-no/">Facebook has auto-enrolled users into a facial recognition test in Europe</a>, TechCrunch</li> <li><a href="https://www.practicalecommerce.com/getting-reacquainted-linkedin-ads">Getting Reacquainted with LinkedIn Ads</a>, Practical Ecommerce</li> <li><a href="https://media.fb.com/2018/04/20/how-conde-nast-has-built-communities-using-facebook-groups-across-eight-publications/">How Condé Nast Built Communities Using Facebook Groups Across Eight Publications</a>, Facebook Media</li> <li><a href="https://www.cmswire.com/digital-experience/how-to-deliver-personalized-b2b-experiences-with-ai/">How to Deliver Personalized B2B Experiences With AI</a>, CMS Wire</li> <li><a href="https://adexchanger.com/data-driven-thinking/post-gdpr-clients-will-own-data-and-agencies-must-get-creative/">Post-GDPR, Clients Will Own Data And Agencies Must Get Creative</a>, AdExchanger</li> <li><a href="https://www.marketingprofs.com/charts/2018/33919/the-share-of-digital-display-ads-bought-programmatically">The Share of Digital Display Ads Bought Programmatically</a>, MarketingProfs</li> <li><a href="http://mediakix.com/2018/04/youtubers-vs-celebrities-endorsements-sponsorships/">YouTubers vs. Celebrities: See Which One Outperforms The Other</a>, MediaKix</li> </ul> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-youtubes-latest-brand-safety-issues-facebook-terms-of-service-changes-more-238777">Marketing Day: YouTube&#8217;s latest brand safety issues, Facebook terms of service changes &#038; more</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> SearchCap: Google algorithm update, changes to autocomplete & regional content https://searchengineland.com/searchcap-google-algorithm-update-changes-to-autocomplete-regional-content-296611 Search Engine Land urn:uuid:c733991b-720a-2fcf-c206-1af254240448 Fri, 20 Apr 2018 20:00:19 +0000 <p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/searchcap-google-algorithm-update-changes-to-autocomplete-regional-content-296611">SearchCap: Google algorithm update, changes to autocomplete &#038; regional content</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <img class="aligncenter size-large wp-image-234829" src="https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-800x450.png" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-800x450.png 800w, https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Below is what happened in search today, as reported on <a href="https://searchengineland.com/">Search Engine Land</a> and from other places across the web.</p> <h2>From Search Engine Land:</h2> <ul> <li><strong><a href="https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600" title="Google confirms rolling out a broad core search algorithm update earlier this week">Google confirms rolling out a broad core search algorithm update earlier this week</a></strong><br /><!-- byline -->Apr 20, 2018 by Barry Schwartz<!-- end byline --> <p>Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/google-expanding-types-of-predictions-they-remove-from-autocomplete-296576" title="Google expanding types of predictions they remove from autocomplete">Google expanding types of predictions they remove from autocomplete</a></strong><br /><!-- byline -->Apr 20, 2018 by Barry Schwartz<!-- end byline --> <p>The autocomplete search function saves 200 years of typing time every single day.</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/hreflang-tags-how-to-serve-correctly-regionalized-content-296461" title="Hreflang tags: How to serve correctly regionalized content">Hreflang tags: How to serve correctly regionalized content</a></strong><br /><!-- byline -->Apr 20, 2018 by Marcus Miller<!-- end byline --> <p>Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/unifying-your-search-and-social-ad-strategies-296587" title="Unifying Your Search and Social Ad Strategies">Unifying Your Search and Social Ad Strategies</a></strong><br /><!-- byline -->Apr 20, 2018 by Digital Marketing Depot<!-- end byline --> <p>Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social […]</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/search-in-pics-youtube-space-replica-google-maps-art-baby-shower-cake-296570" title="Search in Pics: YouTube Space replica, Google Maps art &#038; baby shower cake">Search in Pics: YouTube Space replica, Google Maps art &#038; baby shower cake</a></strong><br /><!-- byline -->Apr 20, 2018 by Barry Schwartz<!-- end byline --> <p>In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps dynamic art: […]</p> <p><!-- end SEL story --></li> </ul> <h2>Recent Headlines From <a href="https://marketingland.com/">Marketing Land</a>, Our Sister Site Dedicated To Internet Marketing:</h2> <ul> <li><a href="https://marketingland.com/how-to-increase-b2b-form-submissions-through-conversion-testing-238602" title="How to increase B2B form submissions through conversion testing">How to increase B2B form submissions through conversion testing</a></li> <li><a href="https://marketingland.com/facebook-to-change-terms-of-service-for-members-outside-europe-ahead-of-gdpr-238738" title="Facebook to change terms of service for members outside Europe ahead of GDPR">Facebook to change terms of service for members outside Europe ahead of GDPR</a></li> <li><a href="https://marketingland.com/martech-todays-gdpr-guide-for-marketers-is-now-available-238633" title="MarTech Today’s GDPR guide for marketers is now available">MarTech Today’s GDPR guide for marketers is now available</a></li> <li><a href="https://marketingland.com/bottos-launches-a-marketplace-for-data-to-train-ai-models-238731" title="Bottos launches a marketplace for data to train AI models">Bottos launches a marketplace for data to train AI models</a></li> </ul> <h2>Search News From Around The Web:</h2> <ul> <li><a href="https://yoast.com/what-is-http2/">SEO basics: What is HTTP/2?</a>, Yoast</li> <li><a href="https://www.blog.google/topics/inside-google/vint-cerf-man-who-helped-build-internet/">(Cerf)ing the Internet: meet the man who helped build it</a>, Google Blog</li> <li><a href="https://ads-developers.googleblog.com/2018/04/content-api-for-shopping-roundup.html">Content API for Shopping Roundup</a>, Google Ads Developer Blog</li> <li><a href="https://www.semrush.com/blog/google-search-console-techniques-for-bloggers/">Google Search Console Techniques for Bloggers</a>, SEM Rush</li> <li><a href="https://www.seroundtable.com/google-update-ranking-fluctuations-continue-25607.html">Google Update &#038; Ranking Fluctuations Continue</a>, Search Engine Roundtable</li> <li><a href="https://appleinsider.com/articles/18/04/20/siri-on-apple-homepods-being-triggered-by-ad-for-nba-on-tnt">Siri on Apple HomePods being triggered by ad for NBA on TNT</a>, appleinsider.com</li> <li><a href="https://www.law360.com/articles/1035381/yelp-escapes-privacy-suit-over-recording-sales-calls">Yelp Escapes Privacy Suit Over Recording Sales Calls</a>, Law360</li> </ul> <p>The post <a rel="nofollow" href="https://searchengineland.com/searchcap-google-algorithm-update-changes-to-autocomplete-regional-content-296611">SearchCap: Google algorithm update, changes to autocomplete &#038; regional content</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> YouTube ads found on extremist content channels, reigniting company’s brand safety issues https://marketingland.com/youtube-ads-found-on-extremist-content-channels-reigniting-companys-brand-safety-issues-238748 Marketing Land urn:uuid:39f0baff-f11d-7e91-a360-32af759029ea Fri, 20 Apr 2018 19:46:00 +0000 <p>Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist content.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/youtube-ads-found-on-extremist-content-channels-reigniting-companys-brand-safety-issues-238748">YouTube ads found on extremist content channels, reigniting company&#8217;s brand safety issues</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-94041" src="https://marketingland.com/wp-content/ml-loads/2014/08/youtube-logo-fade-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2014/08/youtube-logo-fade-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2014/08/youtube-logo-fade-1920-600x337.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>After spending more than a year convincing brands it was <a href="https://marketingland.com/google-under-fire-ads-extremist-content-209513">addressing its brand safety problems</a>, YouTube is under fire again for showing ads alongside extremist content.</p> <p>An investigation by <a href="http://money.cnn.com/2018/04/19/technology/youtube-ads-extreme-content-investigation/index.html">CNN discovered ads</a> from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North Korean propaganda content.</p> <p>A number of well-known brands were named in CNN&#8217;s report, including Adidas, Amazon, Cisco, Facebook, Hershey, Hilton, LinkedIn, Mozilla, Netflix, Nissan and Under Armour. Both Nissan and Under Amour said they were pausing their YouTube ads, and Hilton told CNN it was in the process of removing its ads from the site.</p> <p>A Nissan spokesperson told CNN: &#8220;Effectively immediately, we are freezing all of our advertising on YouTube until we resolve this issue.&#8221;</p> <p>Not only were ads from well-known brands placed against extremist content, but a number of US government agencies &#8212; the Centers for Disease Control, the Department of Transportation, Customs and Border Protection, the Department of Veterans Affairs and the Coast Guard Academy &#8212; had ads that ran on North Korean propaganda channels. CNN reports that Washington Post and New York Times ads were found on far-right conspiracy YouTube channels connected to InfoWars.</p> <p>According to CNN, YouTube has deleted one of the channels with extremist content that had ads running on it and removed the ability for a second channel to monetize its videos.</p> <p>A YouTube spokesperson sent the following comment to Marketing Land in reference to CNN&#8217;s investigation:</p> <blockquote><p>We have partnered with our advertisers to make significant changes to how we approach monetisation on YouTube with stricter policies, better controls and greater transparency. When we find that ads mistakenly ran against content that doesn&#8217;t comply with our policies, we immediately remove those ads. We know that even when videos meet our advertiser friendly guidelines, not all videos will be appropriate for all brands. But we are committed to working with our advertisers and getting this right.</p></blockquote> <h2>A year&#8217;s worth of YouTube brand safety issues</h2> <p>YouTube advertisers determine where they want their ads to be placed based on user demographics and behavior, and they can blacklist or filter channels to avoid showing their ads on channels with content that may conflict with their brand&#8217;s values.</p> <p>In March of 2017, a number of <a href="https://marketingland.com/american-brands-stop-advertising-google-youtube-extremist-209998">brands began pulling their YouTube campaigns</a> when their ads began showing up alongside extremist content. Within days, YouTube launched a massive effort to <a href="https://marketingland.com/google-steps-address-extremist-content-advertisers-boycott-210629">address its brand safety issues</a>, announcing brand safety tools, new controls for advertisers and stricter guidelines around hate speech on the site.</p> <p>YouTube continued its efforts to improve brand safety, announcing in October of last year that it had <a href="https://marketingland.com/youtube-manually-reviewed-1m-videos-improve-brand-safety-efforts-around-extremist-content-226579">reviewed more than a million videos</a> to identify extremist content. The company explained how it was using machine learning technology to help remove such content from the site. In January, YouTube rolled out <a href="https://marketingland.com/youtube-sets-stricter-rules-videos-can-carry-ads-232241">stricter guidelines around which channels could be monetized</a>. According to the new rules, a channel has to have a minimum of 1,000 subscribers and at least 4,000 hours of watch time during the last 12 months before it can carry ads.</p> <h2>Advertisers demand action</h2> <p>This latest report from CNN will no doubt reignite concerns from advertisers, who have to put a certain amount of trust in programmatic ad platforms that their ads are not showing up alongside offensive, extremist content. At IAB&#8217;s annual leadership conference in February, Unilever CMO Keith Weed <a href="https://marketingland.com/final-call-unilever-threatens-pull-ads-platforms-swamped-toxic-content-234323">threatened to take action against ad platforms</a> that couldn&#8217;t guarantee brand safety.</p> <p>“Unilever, as a trusted advertiser, does not want to advertise on platforms which do not make a positive contribution to society,&#8221; said Weed at IAB&#8217;s annual leadership event. &#8220;We cannot continue to prop up a digital supply chain &#8212; one that delivers over a quarter of our advertising to our consumers &#8212; which at times is little better than a swamp in terms of its transparency.&#8221;</p> <p>Wood&#8217;s comments came more than a year after <a href="https://marketingland.com/year-pgs-ultimatum-brands-safer-programmatic-ad-buying-transparent-234874">Procter &#038; Gamble&#8217;s Chief Brand Officer</a> made similar statements. P&#038;G&#8217;s Marc Pritchard demanded industry-standard viewability metrics, fraud protection and third-party verification in January of 2017, after the company had pulled more than $140 million in digital advertising spend.</p> <h2>How strong is advertiser confidence in YouTube?</h2> <p>Just two days ago, YouTube CEO Susan Wojcicki published a letter to creators on the <a href="https://youtube-creators.googleblog.com/2018/04/an-update-on-our-2018-priorities.html">YouTube Creator Blog</a>, claiming the stricter guidelines it released this year, &#8220;&#8230; strengthened advertiser confidence, making monetization and the broader community on YouTube stronger for creators building their business on the platform.&#8221;</p> <p>With these latest findings from CNN, it appears YouTube still has a way to go before it will meet the standards being demanded by global corporations like Unilever and P&#038;G.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/youtube-ads-found-on-extremist-content-channels-reigniting-companys-brand-safety-issues-238748">YouTube ads found on extremist content channels, reigniting company&#8217;s brand safety issues</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Google Confirms Algorithm Update Released on April 16th by @MattGSouthern http://tracking.feedpress.it/link/13962/8918829 Search Engine Journal urn:uuid:c469efe0-4dd3-9dab-baa8-57229f48cde6 Fri, 20 Apr 2018 19:01:45 +0000 <p>Google confirmed that another broad core algorithm update was rolled out this week.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-confirms-algorithm-update-released-april-16th/250265/">Google Confirms Algorithm Update Released on April 16th by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8918829.gif" height="1" width="1"/> How to increase B2B form submissions through conversion testing https://marketingland.com/how-to-increase-b2b-form-submissions-through-conversion-testing-238602 Marketing Land urn:uuid:6261d8db-f32b-f186-631e-ec0cc731ee0d Fri, 20 Apr 2018 19:01:00 +0000 <p>Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/how-to-increase-b2b-form-submissions-through-conversion-testing-238602">How to increase B2B form submissions through conversion testing</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-238752" src="https://marketingland.com/wp-content/ml-loads/2018/04/forms-800x452.jpg" alt="" width="800" height="452" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/forms-800x452.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/04/forms-600x339.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/04/forms-768x434.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI).</p> <p>Conversion testing plays a key role in all three of these objectives. Let&#8217;s look at four tests that illustrate how improving the online experience can lead to dramatic increases in <a href="https://marketingland.com/maximizing-conversion-rates-235502" rel="noopener">conversion rates</a> and lead results.</p> <p>We will also analyze why the tests worked so you have a better understanding of how to apply the same principles to your own unique circumstances.</p> <h2>Test #1: Form position and orientation</h2> <p><strong>Test variations:</strong></p> <img class="dn-file-id-296484" src="/figz/wp-content/seloads/2018/04/test-1-800x285.jpg" alt="" width="800" height="285" /><img class="dn-file-id-238597 aligncenter" src="/wp-content/ml-loads/2018/04/test-1-800x285.jpg" alt="" width="800" height="285" /> <p><strong>Hypothesis: </strong>By centering the registration form and moving it higher on the page, visitors’ eyes will more easily flow from the <a href="https://searchengineland.com/getting-inside-your-customers-head-a-guide-to-writing-irresistible-ctas-293172" rel="noopener">call-to-action (CTA) statement</a> to the form. The benefit bullet points and asset imagery will now serve as secondary, supporting content.</p> <p><strong>Results: </strong>Variation 1 won with a 34.47 percent higher conversion rate at 92.04 percent confidence.</p> <p><strong>Conclusion: </strong>Many visitors were ready to get the downloadable asset without needing additional information. The registration process was more seamless and apparent with Variation 1, thus increasing form submissions.</p> <h2>Test #2: &#8216;Instant download&#8217; badge</h2> <p><strong>Test variations:</strong></p> <p><img class="dn-file-id-238598 aligncenter" src="/wp-content/ml-loads/2018/04/test-2.jpg" alt="" width="432" height="480" /><br /> <img class="dn-file-id-296485" src="/figz/wp-content/seloads/2018/04/test-2.jpg" alt="" width="432" height="480" /></p> <p><strong>Hypothesis: </strong>Visitors do not like waiting for an asset to be emailed to them, especially since they often have to check their junk folder to find/receive the asset. By adding a badge indicating the asset is an “instant download,” we will eliminate this pain point, thus increasing form submissions.</p> <p><strong>Results: </strong>Variation 1 won with a 31.93 percent higher conversion rate at 91.61 percent confidence.</p> <p><strong>Conclusion</strong>: Visitors did, in fact, appreciate the straightforward and transparent approach of giving them the asset immediately. There was also no significant difference between variations in terms of the quality of emails provided.</p> <h2>Test #3: Tabbed content</h2> <p><strong>Test variations (desktop):</strong></p> <p><img class="dn-file-id-238599 aligncenter" src="/wp-content/ml-loads/2018/04/test-3-desktop-776x600.jpg" alt="" width="776" height="600" /><br /> <img class="dn-file-id-296486" src="/figz/wp-content/seloads/2018/04/test-3-desktop-776x600.jpg" alt="" width="776" height="600" /></p> <p><strong>Test Variations (Mobile):</strong><br /> <img class="dn-file-id-296487" src="/figz/wp-content/seloads/2018/04/test-3-mobile-325x600.jpg" alt="" width="325" height="600" /></p> <img class="dn-file-id-238600 aligncenter" src="/wp-content/ml-loads/2018/04/test-3-mobile-325x600.jpg" alt="" width="325" height="600" /> <p><strong>Hypothesis: </strong>By including additional information about the company and organizing that content in tabs, visitors will more easily see how the downloadable asset is relevant and beneficial to them, and thus, more visitors will complete the form and convert.</p> <p><strong>Results: </strong>Mobile: Variation 1 won with a 160.28 percent higher conversion rate at 98.75 percent confidence. Desktop: Control won with a 31.13 percent higher conversion rate at 86.28 percent confidence.</p> <p><strong>Conclusion: </strong>For desktop visitors, the tabbed information was less meaningful than immediately seeing testimonials and partners (as social proof) at a glance. However, mobile visitors appreciated the additional content presented in an easy-to-digest tabbed format on the smaller screen.</p> <h2>Test #4: Overall look and feel</h2> <p><strong>Test variations:</strong><br /> <img class="dn-file-id-296488 aligncenter" src="/figz/wp-content/seloads/2018/04/test-4-800x349.jpg" alt="" width="800" height="349" /><img class="dn-file-id-238601 aligncenter" src="/wp-content/ml-loads/2018/04/test-4-800x349.jpg" alt="" width="800" height="349" /></p> <p><strong>Hypothesis: </strong>By testing a different page layout/look, we can make the largest gains in conversion rates in the shortest amount of time. The increased visual prominence of the asset and form area will draw visitors’ eyes to the area where we want the most engagement.</p> <p><strong>Results: </strong>Variation 1 won with a 44.73 percent higher conversion rate at 88.41 percent confidence.</p> <p><strong>Conclusion: </strong>The more prominent form section and front-on view of the asset were the largest factors in Variation 1 winning. Visitors could more easily see the asset they would be receiving and more immediately understand how to get the Guide. After finding a winning overall layout/look, we can test additional iterations of this page.</p> <h2>Improve your lead resulting via testing</h2> <p>These four landing page tests represent a small sampling of possible conversion rate optimization (CRO) tests available to B2B marketers. The examples showcase the importance of page layout, registration form placement and format and the information/images associated with downloadable assets.</p> <p>And as Test #3 reinforced, make sure you are looking at different device types and experiences separately so you can customize and optimize the conversion rate for all of your visitors, regardless of how they come to your site.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/how-to-increase-b2b-form-submissions-through-conversion-testing-238602">How to increase B2B form submissions through conversion testing</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Google confirms rolling out a broad core search algorithm update earlier this week https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600 Search Engine Land urn:uuid:4b02aac5-f7d4-34d0-4e4a-dfdae4f98905 Fri, 20 Apr 2018 18:52:44 +0000 <p>Google has confirmed the rumors that there was a Google search algorithm update that took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600">Google confirms rolling out a broad core search algorithm update earlier this week</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <img class="size-large wp-image-246135 alignnone" src="https://searchengineland.com/figz/wp-content/seloads/2016/03/google-code-seo-algorithm9-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2016/03/google-code-seo-algorithm9-ss-1920-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2016/03/google-code-seo-algorithm9-ss-1920-600x338.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2016/03/google-code-seo-algorithm9-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Google has posted on <a href="https://twitter.com/searchliaison/status/987397051997663232">Twitter</a> that they released a &#8220;broad core algorithm update&#8221; this past Monday. Google said they &#8220;routinely do [updates] throughout the year&#8221; and referenced the communication from the previous <a href="https://searchengineland.com/google-confirms-core-search-ranking-algorithm-update-293961">core update</a>.</p> <p>Google explained that core search updates happen &#8220;several times per year&#8221; and that while &#8220;some sites may note drops or gains&#8221; there is nothing specific a site can do to tweak their rankings around these updates. In general, Google says to continue to improve your overall site quality and the next time Google runs these updates hopefully your web site will be rewarded.</p> <p>Google explained that &#8220;pages that were previously under-rewarded&#8221; would see a benefit from these core updates.</p> <p>Here was the original statement from Google:</p> <blockquote><p>Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.</p> <p>As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.</p> <p>There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.</p></blockquote> <p>Here is Google&#8217;s confirmation from today about the update on Monday:</p> <div class="fit-embeded"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"> <p lang="en" dir="ltr">On Monday, we released a broad core algorithm update, as we routinely do throughout the year. For background and advice about these, see our tweet from last month: <a href="https://t.co/uPlEdSu6xp">https://t.co/uPlEdSu6xp</a></p> <p>— Google SearchLiaison (@searchliaison) <a href="https://twitter.com/searchliaison/status/987397051997663232?ref_src=twsrc%5Etfw">April 20, 2018</a></p></blockquote> <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-confirms-rolling-out-a-broad-core-search-algorithm-update-earlier-week-296600">Google confirms rolling out a broad core search algorithm update earlier this week</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Unifying Your Search and Social Ad Strategies https://searchengineland.com/unifying-your-search-and-social-ad-strategies-296587 Search Engine Land urn:uuid:a8f6df2e-82fb-ce5f-7e6f-5f25bde41bf2 Fri, 20 Apr 2018 18:04:57 +0000 <p>Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)? Join our paid search and social ad experts as they explore the advantages of unifying your search and social [&#8230;]</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/unifying-your-search-and-social-ad-strategies-296587">Unifying Your Search and Social Ad Strategies</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <p><a href="https://event.on24.com/wcc/r/1654391/CD79480B8DD6263CC435E9ACBE0F86B2?partnerref=slsitepost042018"><img class="size-large wp-image-291472 aligncenter" src="https://searchengineland.com/figz/wp-content/seloads/2018/02/webinar-laptop-desk-cheery-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/02/webinar-laptop-desk-cheery-ss-1920-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2018/02/webinar-laptop-desk-cheery-ss-1920-600x338.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2018/02/webinar-laptop-desk-cheery-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a>Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)?</p> <p>Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook campaigns can create more unified and effective messaging across channels, win more customers and grow revenue.</p> <p>Register today for <a href="https://event.on24.com/wcc/r/1654391/CD79480B8DD6263CC435E9ACBE0F86B2?partnerref=slsitepost042018" rel="nofollow">&#8220;Unifying Your Search and Social Ad Strategies,&#8221;</a> produced by Digital Marketing Depot and sponsored by Marin.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/unifying-your-search-and-social-ad-strategies-296587">Unifying Your Search and Social Ad Strategies</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Google expanding types of predictions they remove from autocomplete https://searchengineland.com/google-expanding-types-of-predictions-they-remove-from-autocomplete-296576 Search Engine Land urn:uuid:8f51dc9b-d9f3-5dc2-da6a-fcba82e1dfe7 Fri, 20 Apr 2018 16:47:01 +0000 <p>The autocomplete search function saves 200 years of typing time every single day.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-expanding-types-of-predictions-they-remove-from-autocomplete-296576">Google expanding types of predictions they remove from autocomplete</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <img class="size-large wp-image-242241 aligncenter" src="https://searchengineland.com/figz/wp-content/seloads/2016/02/typing-blogging-keyboard-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2016/02/typing-blogging-keyboard-ss-1920-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2016/02/typing-blogging-keyboard-ss-1920-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Google is opening the kimono slightly to reveal how it manages the autocomplete function on its search engine, providing a peek into the logic behind the predictions, some of the policies that govern when a prediction will be removed and more. In a post on the <a href="https://www.blog.google/products/search/how-google-autocomplete-works-search/">Google Blog,</a> search liaison Danny Sullivan also reveals that the company will be expanding the types of <a href="https://searchengineland.com/tag/google-auto-complete">autocomplete predictions</a> they disallow in the coming weeks.</p> <p>The post elucidates one of the functions that has gotten the company into hot water over the years when the public has become outraged by certain predictions and accused the company of <a href="https://searchengineland.com/google-trouble-racist-autocomplete-suggestions-uk-184031">being racist</a> or <a href="https://searchengineland.com/google-crooked-hillary-251152">leaning a certain way politically</a>. Autocomplete has even been the subject of <a href="https://searchengineland.com/irish-hotel-sues-google-for-defamation-over-autocomplete-suggestion-81492">legal disputes</a>, with courts in <a href="https://searchengineland.com/google-ordered-to-shut-down-google-instants-autocomplete-in-japan-116520">Japan</a> and <a href="https://searchengineland.com/germany-says-google-must-block-libelous-words-added-with-autocomplete-function-159436">Germany</a> weighing in on results some deemed unfair. All along, though, Google has <a href="https://searchengineland.com/how-google-instant-autocomplete-suggestions-work-62592">maintained</a> that autocomplete results simply reflect searcher behavior, though it has had to institute policies and manually manage results after repeated controversies.</p> <p>Today&#8217;s blog post explains and shows examples of how Google autocomplete works with Google search for desktop, mobile and Chrome, extolling the benefits of the function by saying it saves users, &#8220;over 200 years of typing time per day&#8221; by reducing typing by about 25 percent.</p> <p>The autocomplete shows predictions based on how Google thinks you &#8220;were likely to continue entering&#8221; the rest of your query. Google determines these predictions by looking at &#8220;the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches.&#8221;</p> <p>Google will remove some predictions when they are against their <a href="https://support.google.com/websearch/answer/7368877?hl=en">guidelines</a>, specifically:</p> <ul> <li>Sexually explicit predictions that are not related to medical, scientific or sex education topics.</li> <li>Hateful predictions against groups and individuals on the basis of race, religion or several other demographics.</li> <li>Violent predictions.</li> <li>Dangerous and harmful activity in predictions.</li> <li>Spam.</li> <li>Closely associated with piracy.</li> <li>In response to valid legal requests.</li> </ul> <h2>Expanding autocomplete removals</h2> <p>Google said in the upcoming weeks they will be expanding the types of predictions they remove from the autocomplete. These include hate- and violence-related removals. In addition to removing predictions that are hateful towards race, ethnic origin, religion, disability, gender, age, nationality, veteran status, sexual orientation or gender identity.</p> <p>Google will also remove predictions that are &#8220;perceived as hateful or prejudiced toward individuals and groups, without particular demographics,&#8221; Google added.</p> <p>Google added:</p> <blockquote><p>With the greater protections for individuals and groups, there may be exceptions where compelling public interest allows for a prediction to be retained. With groups, predictions might also be retained if there’s clear “attribution of source” indicated. For example, predictions for song lyrics or book titles that might be sensitive may appear, but only when combined with words like “lyrics” or “book” or other cues that indicate a specific work is being sought.</p> <p>As for violence, our policy will expand to cover removal of predictions which seem to advocate, glorify or trivialize violence and atrocities, or which disparage victims.</p></blockquote> <p>Sometimes predictions that are against Google&#8217;s guidelines slip through, Google admits they &#8220;aren’t perfect&#8221; and work hard and fast to remove those when they are alerted to the issue. The company offers a process for users to <a href="https://searchengineland.com/google-testing-new-way-report-offensive-autocomplete-suggestions-269072">submit feedback</a> to notify it of inappropriate predictions:</p> <img class="alignnone size-large wp-image-296577" src="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-report-predictions-800x437.png" alt="" width="800" height="437" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-report-predictions-800x437.png 800w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-report-predictions-600x328.png 600w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-report-predictions-768x420.png 768w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-report-predictions.png 1600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-expanding-types-of-predictions-they-remove-from-autocomplete-296576">Google expanding types of predictions they remove from autocomplete</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Facebook to change terms of service for members outside Europe ahead of GDPR https://marketingland.com/facebook-to-change-terms-of-service-for-members-outside-europe-ahead-of-gdpr-238738 Marketing Land urn:uuid:ed1f77ac-f3ae-6154-222b-2601e0cf3d7d Fri, 20 Apr 2018 15:34:30 +0000 <p>The company says that despite the timing of the move, all users will have the same data privacy protections.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/facebook-to-change-terms-of-service-for-members-outside-europe-ahead-of-gdpr-238738">Facebook to change terms of service for members outside Europe ahead of GDPR</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="alignnone size-large wp-image-238673" src="https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/Facebook.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company&#8217;s corporate entity in the EU nation of Ireland, now they must legally agree to be bound by the US-based corporation&#8217;s terms.</p> <p>The move, <a href="https://www.reuters.com/article/us-facebook-privacy-eu-exclusive/exclusive-facebook-to-put-1-5-billion-users-out-of-reach-of-new-eu-privacy-law-idUSKBN1HQ00P">reported</a> by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next month, and it means that only European Facebook users will immediately gain the personal data protections offered by the law. Facebook maintains, however, that the shift has nothing to do with GDPR, despite the timing, and says that all users everywhere will get the same privacy protection.</p> <p><a href="https://martechtoday.com/ahead-of-gdpr-deadline-facebook-updates-tos-for-non-us-members-who-live-outside-of-europe-214255?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/facebook-to-change-terms-of-service-for-members-outside-europe-ahead-of-gdpr-238738">Facebook to change terms of service for members outside Europe ahead of GDPR</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> MarTech Today’s GDPR guide for marketers is now available https://marketingland.com/martech-todays-gdpr-guide-for-marketers-is-now-available-238633 Marketing Land urn:uuid:eecaec6b-c7c3-df39-3736-763aad5c94e4 Fri, 20 Apr 2018 15:28:20 +0000 <p>We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/martech-todays-gdpr-guide-for-marketers-is-now-available-238633">MarTech Today&#8217;s GDPR guide for marketers is now available</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="alignnone size-large wp-image-238631" src="https://marketingland.com/wp-content/ml-loads/2018/04/gdpr-marketers-guide-1920-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/gdpr-marketers-guide-1920-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2018/04/gdpr-marketers-guide-1920-600x338.png 600w, https://marketingland.com/wp-content/ml-loads/2018/04/gdpr-marketers-guide-1920-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" />As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (<a title="MarTech Today’s Guide to GDPR — The General Data Protection Regulation" href="https://martechtoday.com/guide/gdpr-the-general-data-protection-regulation">GDPR</a>) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything.</p> <p>GDPR is a sweeping set of new data privacy rules that govern the collection and use of EU citizens&#8217; personal data &#8212; no matter where you are located. So, if you currently have European customers, or plan to, the regulation applies to you.</p> <p>That&#8217;s why we put together <a href="https://downloads.digitalmarketingdepot.com/MTC_1803_GDPReBookR_landing_page.html?utm_source=mtt&#038;utm_medium=text&#038;utm_campaign=mt+west+2018&#038;utm_content=article">GDPR: A Guide for Marketers</a> &#8212; to help marketers understand not just what GDPR is, but also how it is being implemented and enforced, whether or not their companies will be impacted and how to prepare.</p> <p>The guide will walk you through everything you need to know, including:</p> <ul> <li>How does GDPR affect American businesses?</li> <li>What does GDPR entail?</li> <li>How will GDPR be enforced?</li> <li>What are the common misconceptions?</li> </ul> <p>Get informed and be prepared. <a href="<a href=">Download</a> our free guide today.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/martech-todays-gdpr-guide-for-marketers-is-now-available-238633">MarTech Today&#8217;s GDPR guide for marketers is now available</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Hreflang tags: How to serve correctly regionalized content https://searchengineland.com/hreflang-tags-how-to-serve-correctly-regionalized-content-296461 Search Engine Land urn:uuid:e01548a1-2269-bafd-5c1c-31fb6eab6068 Fri, 20 Apr 2018 15:15:00 +0000 <p>Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/hreflang-tags-how-to-serve-correctly-regionalized-content-296461">Hreflang tags: How to serve correctly regionalized content</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <p><img class="aligncenter size-large wp-image-296460" src="https://searchengineland.com/figz/wp-content/seloads/2018/04/hreflang-800x450.jpg" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/hreflang-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2018/04/hreflang-600x338.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2018/04/hreflang-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />There is little that&#8217;s more technical than international and multilanguage search engine optimization (SEO). It’s hard to implement and easy to get things wrong, which can lead you into a world of technical SEO problems.</p> <p>There are a lot of moving parts when considering how to target readers around the globe. This article is the last of three I&#8217;ve written covering <a href="https://searchengineland.com/international-seo-and-search-trends-how-does-it-all-work-292140" rel="noopener">the options for international SEO</a> and <a href="https://searchengineland.com/seo-for-multi-language-websites-how-to-speak-your-customers-language-295092" rel="noopener">multilingual SEO.</a> Today, I&#8217;ll cover how to tie everything together using the hreflang tag and how it can be used to help search engines understand language and regional content variations.</p> <p>Let&#8217;s start with a quick recap of international and multilingual SEO.</p> <h2>1. International SEO</h2> <p>In the first part of this series, we looked at <a href="https://searchengineland.com/international-seo-build-global-footprint-294401" rel="noopener">international SEO and the many ways to rank content internationally</a>. We covered the traditional approach using ccTLDs, geotargeting using subdirectories and subdomains, and we looked at ways that content can rank internationally without these more technical approaches.</p> <p>The right approach is always the one that is right for your current situation and objectives. And often, where <a href="https://searchengineland.com/content-marketing-seo-right-place-right-time-281381" rel="noopener">content is being promoted with SEO</a> and used for lead generation, you can avoid these more technically <a href="https://searchengineland.com/global-seo-huge-opportunity-5-tips-success-248253" rel="noopener">challenging approaches to ranking internationally</a>.</p> <h2>2. Multilingual SEO</h2> <p>Where you have users speaking various languages, things can get a little more complicated. And there is a range of typical scenarios that we see with multilingual SEO. The most common situations are:</p> <ul> <li>Multiple languages serving the same country.</li> <li>Multiple languages serving no specific country.</li> <li>Multiple languages serving multiple countries.</li> </ul> <p>The correct multilingual SEO strategy here typically builds on your international SEO strategy and requires a detailed understanding of your target audience. Only once this clarity is achieved can you look at what the best options are.</p> <h2>3. Hreflang tags</h2> <p>Once you have your SEO ducks in a row with regard to your international and multilingual SEO strategy, you can then look at using hreflang tags to help the search engine understand which version of the content should be shown for a given user.</p> <p>As a simple example, let&#8217;s consider a site that has content for the UK, Australia and the US.</p> <p>This content is almost identical, yet there are subtle differences that relate to each regionalized set of content. Without hreflang, we end up with three versions of the same content and the potential for duplicate SEO issues.</p> <p><strong>Hreflang in a nutshell</strong></p> <p>When there are language variations of a page, each page has a list of alternative uniform resource locators (URLs). So each page will list all alternatives for different languages and/or regions.</p> <p>From a ranking perspective, if the UK version of an English page ranks, the search engine checks the hreflang tags for this page, and if a more suitable version exists, then that page is returned. So, where the user was in the US, they will see the en-us version of the page. This is determined by the language setting and priority in the user’s browser.</p> <p><strong>Approach</strong></p> <p>There are multiple ways in which hreflang can be implemented:</p> <ul> <li>HTTP headers &#8212; hreflang code can be implemented in HTTP headers.</li> <li>HTML &#8212; hreflang code in the section of your HTML.</li> <li>XML Sitemap &#8212; language and region details are detailed in the XML sitemap.</li> </ul> <p>There are pros and cons to each approach, and, as ever, the correct approach depends upon your unique situation.</p> <p>The hypertext markup language (HTML) head approach is often an easy place to start, yet it won’t work for non-HTML files like portable document formats (PDFs).</p> <p>With the hypertext transfer protocol (HTTP) headers and HTML approach, the tags have to be generated for each page request. If you have multiple pages, this can introduce some overhead (which we don’t really want in this <a href="https://searchengineland.com/seo-2017-mobile-optimisation-competitive-advantage-265760" rel="noopener">mobile-driven, speed-sensitive SEO environment</a>).</p> <p>The eXtensible markup language (XML) approach is often suitable for larger sites or where there are multiple languages and regional variations, as there is no need to make changes to each and every page and no additional server overhead to generate the tags for each page. This means that there is no hosting or file size overhead and a separation between the XML hreflang optimization and the website.</p> <p>There is no right or wrong here; the right approach is the one that tailored to your unique situation.</p> <p><strong>Do it once and do it right</strong></p> <p>One key piece of advice here is to just use one of these approaches. If you use multiple approaches, you can end up with conflicting results which, if they conflict, will cause problems.</p> <p><strong>Multiple languages, no region</strong></p> <p>The first implementation details simply with language variations and the following example shows English, French and German.</p> <p><script src="https://gist.github.com/debrama/61b7a4108dee4ac56ca356bc918eaa80.js"></script></p> <p><strong>Multiple languages and regions</strong></p> <p>The more complex implementation considers language and region. In this example, we have English language variations for the UK, the US Australia, and then a best-practice generic English version for English-speaking users that fall outside of these categories.</p> <p><script src="https://gist.github.com/debrama/0ec66f2f7cb17433310424fdc8a18f55.js"></script></p> <h2>Summary</h2> <p>International and multilingual SEO is complicated, and adding hreflang implementation is an additional layer of complexity. Understanding the different approaches so you can determine the best approach is critical to implementing your international SEO strategy successfully.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/hreflang-tags-how-to-serve-correctly-regionalized-content-296461">Hreflang tags: How to serve correctly regionalized content</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Bottos launches a marketplace for data to train AI models https://marketingland.com/bottos-launches-a-marketplace-for-data-to-train-ai-models-238731 Marketing Land urn:uuid:4e291abc-5540-c872-6a88-f3fa93a2d649 Fri, 20 Apr 2018 14:11:19 +0000 <p>The blockchain-based ecosystem will also support other AI-oriented applications.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/bottos-launches-a-marketplace-for-data-to-train-ai-models-238731">Bottos launches a marketplace for data to train AI models</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="alignnone size-large wp-image-238740" src="https://marketingland.com/wp-content/ml-loads/2018/04/AI-model-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/AI-model-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2018/04/AI-model-600x338.png 600w, https://marketingland.com/wp-content/ml-loads/2018/04/AI-model-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns.</p> <p>But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples.</p> <p>A Singapore-based startup called <a href="http://www.bottos.org">Bottos</a> says that the cost of data to train the model can take up half the budget for an AI or predictive modeling project. To reduce the cost and the hassle, the company this week launched a public beta of a blockchain-based Data Marketplace. A full release version is expected to launch late next month.</p> <p>The marketplace is actually the first decentralized app, or DApp, on Bottos’s open-source public blockchain. Co-founder Xin Song told me that the custom-made blockchain is the backbone for an ecosystem based around various AI applications.</p> <p><a href="https://martechtoday.com/bottos-launches-a-marketplace-for-data-to-train-ai-models-214265?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/bottos-launches-a-marketplace-for-data-to-train-ai-models-238731">Bottos launches a marketplace for data to train AI models</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Search in Pics: YouTube Space replica, Google Maps art & baby shower cake https://searchengineland.com/search-in-pics-youtube-space-replica-google-maps-art-baby-shower-cake-296570 Search Engine Land urn:uuid:e3f955ac-060b-2d6c-3bf8-b3cb8ecf4ac2 Fri, 20 Apr 2018 13:08:34 +0000 <p>In this week&#8217;s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps dynamic art: [&#8230;]</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/search-in-pics-youtube-space-replica-google-maps-art-baby-shower-cake-296570">Search in Pics: YouTube Space replica, Google Maps art &#038; baby shower cake</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <p>In this week&#8217;s <a href="https://searchengineland.com/guides/search_in_pictures.php">Search In Pictures</a>, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.</p> <p>A mini version of the YouTube space, in a box:</p> <p><img src="https://searchengineland.com/figz/wp-content/seloads/2018/04/youtube-space-replica-800x449.jpg" alt="" width="800" height="449" class="alignnone size-large wp-image-296572" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/youtube-space-replica-800x449.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2018/04/youtube-space-replica-600x337.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2018/04/youtube-space-replica-768x431.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /><br /> <em>Source: <a href="https://twitter.com/fredvanschie/status/981231638431567872">Twitter</a></em></p> <p>Google Maps dynamic art:</p> <p><img src="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-maps-dynamic-wall-art-1524136565.jpg" alt="" width="640" height="425" class="alignnone size-full wp-image-296568" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-maps-dynamic-wall-art-1524136565.jpg 640w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-maps-dynamic-wall-art-1524136565-600x398.jpg 600w" sizes="(max-width: 640px) 100vw, 640px" /><br /> <em>Source: <a href="https://www.instagram.com/p/BhuaMh8BhBf/?taken-at=420180927">Instagram</a></em></p> <p>Google baby shower cake:</p> <p><img src="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-baby-shower-cake-1523876501.jpg" alt="" width="640" height="587" class="alignnone size-full wp-image-296571" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-baby-shower-cake-1523876501.jpg 640w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-baby-shower-cake-1523876501-436x400.jpg 436w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-baby-shower-cake-1523876501-300x275.jpg 300w" sizes="(max-width: 640px) 100vw, 640px" /><br /> <em>Source: <a href="https://www.instagram.com/p/BhmmrjdnlvF/?taken-at=420180927">Instagram</a></em></p> <p>Bring your own BBQ to Google:</p> <p><img src="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158.jpg" alt="" width="640" height="640" class="alignnone size-full wp-image-296569" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158.jpg 640w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158-400x400.jpg 400w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158-600x600.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158-250x250.jpg 250w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158-70x70.jpg 70w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158-550x550.jpg 550w, https://searchengineland.com/figz/wp-content/seloads/2018/04/google-byob-bbq-1524050158-470x470.jpg 470w" sizes="(max-width: 640px) 100vw, 640px" /><br /> <em>Source: <a href="https://www.instagram.com/p/Bhc3l0PHcC4/?taken-at=420180927">Instagram</a></em></p> <p>The pathway to Google:</p> <p><img src="https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951.jpg" alt="" width="640" height="640" class="alignnone size-full wp-image-296567" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951.jpg 640w, https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951-400x400.jpg 400w, https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951-600x600.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951-250x250.jpg 250w, https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951-70x70.jpg 70w, https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951-550x550.jpg 550w, https://searchengineland.com/figz/wp-content/seloads/2018/04/path-to-google-1524222951-470x470.jpg 470w" sizes="(max-width: 640px) 100vw, 640px" /><br /> <em>Source: <a href="https://www.instagram.com/p/BhyH-1GliHS/?taken-at=420180927">Instagram</a></em></p> <p>The post <a rel="nofollow" href="https://searchengineland.com/search-in-pics-youtube-space-replica-google-maps-art-baby-shower-cake-296570">Search in Pics: YouTube Space replica, Google Maps art &#038; baby shower cake</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Content & SEO: Why & How to Build Trust, Authority & Reputation by @ronlieback http://tracking.feedpress.it/link/13962/8915816 Search Engine Journal urn:uuid:d286d8d4-8dcd-ee3d-4ee8-ac5a4cecb116 Fri, 20 Apr 2018 12:45:50 +0000 <p>Learn how building trust, authority, and reputation through your content marketing and SEO can help your brand succeed.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/content-seo-trust-authority-reputation/249865/">Content &#038; SEO: Why &#038; How to Build Trust, Authority &#038; Reputation by @ronlieback</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8915816.gif" height="1" width="1"/> Google Exploit: Canonical Negative SEO by @martinibuster http://tracking.feedpress.it/link/13962/8914719 Search Engine Journal urn:uuid:b64b27da-0794-7463-11b8-3244f43dc70b Fri, 20 Apr 2018 10:40:25 +0000 <p>A new negative SEO attack has been discovered. It's difficult to detect the attacker.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/negative-seo/250151/">Google Exploit: Canonical Negative SEO by @martinibuster</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8914719.gif" height="1" width="1"/> How to Use Facebook Lookalike Audiences With Custom Audiences https://www.socialmediaexaminer.com/how-to-use-facebook-lookalike-audiences-with-custom-audiences-rick-mulready/ Social Media Examiner urn:uuid:6f193c68-32d2-fa8b-1873-edab068c2981 Fri, 20 Apr 2018 10:00:35 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-lookalike-custom-audiences-rick-mulready-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It&#8217;s designed to <a class="read-more" href="https://www.socialmediaexaminer.com/how-to-use-facebook-lookalike-audiences-with-custom-audiences-rick-mulready/">[...]</a></p> <p>This post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-use-facebook-lookalike-audiences-with-custom-audiences-rick-mulready/">How to Use Facebook Lookalike Audiences With Custom Audiences</a> first appeared on Social Media Examiner.</p> Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday http://tracking.feedpress.it/link/9375/8913118 Moz Blog urn:uuid:8afd9650-0c66-2bf9-35f6-b5cdfbbb958b Fri, 20 Apr 2018 00:20:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/63\">randfish</a></p><p>The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday.</p><iframe src="https://fast.wistia.net/embed/iframe/qctopyp3tb?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen" oallowfullscreen="oallowfullscreen" msallowfullscreen="msallowfullscreen" width="696" height="420" style="width: 696px; height: 420px;"> </iframe><script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p style="text-align: center;"><a href="http://d2v4zi8pl64nxt.cloudfront.net/marketing-lessons-learned/5ad90c247b7cb9.94688916.jpg" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/marketing-lessons-learned/5ad90c247b7cb9.94688916.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"></a> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab! </p><h2>Video Transcription</h2><p>Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. </p><p>Back in February, I left the company full-time. I'm still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to do as part of this book that I've written, that's just coming out April 24th, <a href="https://sparktoro.com/book" target="_blank">Lost and Founder</a>, is talk about some of the elements in there, maybe even give you a sneak peek. </p><p>If you're thinking, "Well, what are the two or three chapters that are super relevant to me?" let me try and walk you through a little bit of what I feel like I've taken away and what I'm going to change going forward, especially stuff that's applicable to those of us in web marketing, in SEO, and in broader marketing. </p><h2>Marketing flywheels &gt; growth hacks </h2><p>First off, marketing flywheels, in my experience, almost always beat growth hacks. I know that growth hacks are trendy in the last few years, especially in the startup and technology worlds. There's been this sort of search for the next big growth hack that's going to transform our business. But I've got to be honest with you. Not just here at Moz, but in all of the companies that I've had experience with as a marketer, this tends to be what that looks like when it's implemented. </p><p>So folks will find a hack. They'll find some trick that works for a little while, and it results in this type of a spike in their traffic, their conversions, their success metrics of whatever kind. So they've discovered a way to game Facebook or they found this new black hat trick or they found this great conversion device. Whatever it is, it's short term and short lasting. Why is this? It tends to be because of something Andrew Chen calls — and I'll use his euphemism here — it's called the "<a href="http://andrewchen.co/the-law-of-shitty-clickthroughs/" target="_blank">Law of Shitty Click-through Rates</a>," which essentially says that over time, as people get experienced with a sort of marketing trend, they become immune to its effects. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/1-3-55229.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>You can see this in anything that sort of tries to hack at consciousness or take advantage of psychological biases. So you get this pattern of hack, hack, hack, hack, and then none of the hacks you're doing work anymore. Even if you have a tremendously successful one, even if this is six months in length, it tends to be the case that, over time, those diminish and decline. </p><p>Conversely, a marketing flywheel is something that you build that generates inertia and energy, such that each effort and piece of energy that you put into it helps it spin faster and faster, and it carries through. It takes less energy to turn it around again and again in the future after you've got it up and spinning. This is how a lot of great marketing works. You build a brand. You build your audience. They come to you. They help it amplify. They bring more and more people back. In the web marketing world, this works really well too. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/2-3-92998.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>So most of you are familiar with Moz's flywheel, but I'll try and give it a rough explanation here. We start down here with content ideas that we get from spending lots of time with SEOs. We do keyword research, and we optimize these posts, including look at Whiteboard Friday itself. </p><p>What do we do with Whiteboard Friday? You're watching this video, but you'll also see the transcript below. You'll see the podcast version from SoundCloud so that you can listen to the text rather than watch me if you can do audio only for some reason. Each of these little images have been cut out and placed into the text below so that someone who's searching in Google images might find some of these and find their way to Whiteboard Friday. A few months after it goes up here, hosted with Wistia on Moz, it will be put up on YouTube.com so that people can find it there. </p><p>So we've done all these sorts of things to optimize these posts. We publish them, and then we earn amplification through all the channels that we have — email, social media, certainly search engines are a big one for us. Then we grow our reach for next time. </p><p>Early in the days, early in Moz's history, when I was first publishing, I was writing every blog post myself for many, many years. This was tremendously difficult. We weren't getting much reach. Now, it's an engine that turns on its own. So each time we do it, we earn more SEO ranking ability, more links, more other positive ranking signals. The next time we publish content, it has an even better chance of doing well. So Moz's flywheel keeps spinning, keeps getting faster and faster, and it's easier and easier. Each time I film Whiteboard Friday, I'm a little more experienced. I've gotten a little better at it. </p><h3>Flywheels come in many different forms</h3><p>Flywheels come in a lot of forms. It's not just the classic content and SEO one that we're describing here, although I know many of you who watch Whiteboard Friday probably use something similar. But press and PR is a big one that many folks use. I know companies that are built on primarily event marketing, and they have that same flywheel going for them. In advertising, folks have found these, in influencer-focused marketing flywheels, and community and user-generated content to build flywheels. All of these are ways to do that. </p><h3>Find friction in your flywheels</h3><p>If and when you find friction in your flywheel, like I did back in my early days, that's when a hack is really helpful. If you can get a hack going to grow reach for next time, for example, in my early days, this was all about doing outreach to folks in the SEO space who were already influential, getting them to pay attention and help amplify Moz's content. That was the hack that I needed. Essentially, it was a combination of the Beginner's Guide to SEO and the Search Ranking Factors document, which I've described here. But that really helped grow reach for next time and made this flywheel start spinning in the way that we wanted. So I would urge you to favor flywheels over hacks. </p><h2>Marketing an MVP is hard</h2><p>Second one, marketing an MVP kind of sucks. It's just awful. Great products are rarely minimum viable products. The MVP is a wonderful way to build. I really, really like what <a href="https://twitter.com/ericries" target="_blank">Eric Ries</a> has done with that movement, where he's taken this concept of build the smallest possible thing you can that still solves the user's problem, the customer's problem and launch that so that you can learn and iterate from it. </p><p>I just have one complaint, which is if you do that publicly, if you launch your MVP publicly and you're already a brand that's well known, you really hurt your reputation. No one ever thinks this. No one ever thinks, "Gosh, you know, Moz launched their first version of new tool X. It's pretty terrible, but I can see how, with a few years of work, it's going to be an amazing product. I really believe in them." No one thinks that way. </p><p>What do you think? You think, "Moz launched this product. Why did they launch it? It's kind of terrible. Are they going downhill? Do they suck now? Maybe I should I trust their other tools less." That's how most people think when it comes to an MVP, and that's why it's so dangerous. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/3-3-89276.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>So I made this silly chart here. But if the quality goes from crap to best in class and the amplification worthiness goes from zero to viral, it tends to be the case that most MVPs are launching way down here, when they're barely good enough and thus have almost no amplification potential and really can't do much for your marketing other than harm it. </p><p>If you instead build it internally, build that MVP internally, test with your beta group, and wait until it gets all the way up to this quality level of, "Wow, that's really good," and lots of people who are using it say, "Gosh, I couldn't live without this. I want to share it with my friends. I want to tell everyone about this. Is it okay to tell people yet?" Maybe it's starting to leak. Now, you're up here. Now, your launch can really do something. We have seen exactly that happen many, many times here at Moz with both MVPs and MVPs where we sat on them and waited. I talk about some of these in the book. </p><p>MVPs, great to test internally with a private group. They're also fine if you're really early stage and no one has heard of you. But MVPs can seriously drag down reputation and perception of a brand's quality and equity, which is why I generally recommend against them, especially for marketing. </p><h2>Living the lives of your customer/audience is a startup + marketing cheat code</h2><p>Last, but not least, living the lives of your customers or your audience is a cheat code. It is a marketing and startup cheat code. One of the best things that I have ever done is to say, "You know what? I am not going to sequester myself in my office dreaming up this great thing I think we should build or I think that we should do. Instead, I'm going to spend real time with our customers." </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/4-1-47257.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>So you might remember, at the end of 2013, I did this crazy project with my friend, Wil Reynolds, who runs Seer Interactive. They're an SEO agency based here in the United States, in Philadelphia and San Diego. They do a lot more than SEO. <a href="https://sparktoro.com/blog/im-swapping-ceo-roles-with-wil-reynolds-of-seer/" target="_blank">Wil and I traded houses. We traded lives. We traded email accounts.</a> I can't tell you how weird it is answering somebody's email, replying to Wil's mom and being like, "Oh, Mrs. Reynolds, this is actually Rand. Your son, Wil, is answering my email off in Seattle and living in my apartment." </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5-1-54949.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>That experience was transformational for me, especially after having gone through the pain of building something that I had conceptualized myself but hadn't validated and hadn't even come up with the idea from real problems that real people were facing. I had come up with it based on what I thought could grow the company. I seriously dislike ideas that come from that perspective now. </p><p>So since then, I just try not to assume. I try not to assume that I know what people want. When we film a Whiteboard Friday, it is almost always on a topic that someone I have met and talked to either over email or over Twitter or in person at an event or a conference, we've had a conversation in person. They've said, "I'm struggling with this." I go, "I can make a Whiteboard Friday to help them with that." That's where these content ideas come from. </p><p>When I spend time with people doing their job, I was just in San Diego a little while ago meeting with a couple of agencies down there, spending time in their offices showing off a new links tool, getting all their feedback, seeing what they do with Open Site Explorer and Ahrefs and Majestic and doing their work with them, trying to go through the process that they go through and actually experiencing their pain points. I think this right here is the product and marketing cheat code. If you spend time with your audience, experiencing their pain points, the copy you write, what you design, where you place it, who you try and get to influence and amplify it, how you serve them, whether that's through content or through advertising or through events, or whatever kind of marketing you're doing, will improve if you live the lives of your customers and their influencers. </p><h3 class="alt pull-quote js-twitter-popup">Whatever kind of marketing you're doing will improve if you live the lives of your customers and their influencers.<br></h3><p>All right, everyone. Hope you've enjoyed this edition of Whiteboard Friday. If you have feedback on this or if you've read the book and checked that out and you liked it or didn't like it, please, I would love to hear from you. I look forward to your comments. We'll see you again next week for another edition of Whiteboard Friday. Take care. </p><p><a href="http://www.speechpad.com/page/video-transcription/" target="_blank">Video transcription</a> by <a href="http://www.speechpad.com/" target="_blank">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/63\">randfish</a></p><p>The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday.</p><iframe src="https://fast.wistia.net/embed/iframe/qctopyp3tb?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen" oallowfullscreen="oallowfullscreen" msallowfullscreen="msallowfullscreen" width="696" height="420" style="width: 696px; height: 420px;"> </iframe><script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p style="text-align: center;"><a href="http://d2v4zi8pl64nxt.cloudfront.net/marketing-lessons-learned/5ad90c247b7cb9.94688916.jpg" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/marketing-lessons-learned/5ad90c247b7cb9.94688916.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"></a> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab! </p><h2>Video Transcription</h2><p>Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. </p><p>Back in February, I left the company full-time. I'm still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to do as part of this book that I've written, that's just coming out April 24th, <a href="https://sparktoro.com/book" target="_blank">Lost and Founder</a>, is talk about some of the elements in there, maybe even give you a sneak peek. </p><p>If you're thinking, "Well, what are the two or three chapters that are super relevant to me?" let me try and walk you through a little bit of what I feel like I've taken away and what I'm going to change going forward, especially stuff that's applicable to those of us in web marketing, in SEO, and in broader marketing. </p><h2>Marketing flywheels &gt; growth hacks </h2><p>First off, marketing flywheels, in my experience, almost always beat growth hacks. I know that growth hacks are trendy in the last few years, especially in the startup and technology worlds. There's been this sort of search for the next big growth hack that's going to transform our business. But I've got to be honest with you. Not just here at Moz, but in all of the companies that I've had experience with as a marketer, this tends to be what that looks like when it's implemented. </p><p>So folks will find a hack. They'll find some trick that works for a little while, and it results in this type of a spike in their traffic, their conversions, their success metrics of whatever kind. So they've discovered a way to game Facebook or they found this new black hat trick or they found this great conversion device. Whatever it is, it's short term and short lasting. Why is this? It tends to be because of something Andrew Chen calls — and I'll use his euphemism here — it's called the "<a href="http://andrewchen.co/the-law-of-shitty-clickthroughs/" target="_blank">Law of Shitty Click-through Rates</a>," which essentially says that over time, as people get experienced with a sort of marketing trend, they become immune to its effects. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/1-3-55229.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>You can see this in anything that sort of tries to hack at consciousness or take advantage of psychological biases. So you get this pattern of hack, hack, hack, hack, and then none of the hacks you're doing work anymore. Even if you have a tremendously successful one, even if this is six months in length, it tends to be the case that, over time, those diminish and decline. </p><p>Conversely, a marketing flywheel is something that you build that generates inertia and energy, such that each effort and piece of energy that you put into it helps it spin faster and faster, and it carries through. It takes less energy to turn it around again and again in the future after you've got it up and spinning. This is how a lot of great marketing works. You build a brand. You build your audience. They come to you. They help it amplify. They bring more and more people back. In the web marketing world, this works really well too. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/2-3-92998.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>So most of you are familiar with Moz's flywheel, but I'll try and give it a rough explanation here. We start down here with content ideas that we get from spending lots of time with SEOs. We do keyword research, and we optimize these posts, including look at Whiteboard Friday itself. </p><p>What do we do with Whiteboard Friday? You're watching this video, but you'll also see the transcript below. You'll see the podcast version from SoundCloud so that you can listen to the text rather than watch me if you can do audio only for some reason. Each of these little images have been cut out and placed into the text below so that someone who's searching in Google images might find some of these and find their way to Whiteboard Friday. A few months after it goes up here, hosted with Wistia on Moz, it will be put up on YouTube.com so that people can find it there. </p><p>So we've done all these sorts of things to optimize these posts. We publish them, and then we earn amplification through all the channels that we have — email, social media, certainly search engines are a big one for us. Then we grow our reach for next time. </p><p>Early in the days, early in Moz's history, when I was first publishing, I was writing every blog post myself for many, many years. This was tremendously difficult. We weren't getting much reach. Now, it's an engine that turns on its own. So each time we do it, we earn more SEO ranking ability, more links, more other positive ranking signals. The next time we publish content, it has an even better chance of doing well. So Moz's flywheel keeps spinning, keeps getting faster and faster, and it's easier and easier. Each time I film Whiteboard Friday, I'm a little more experienced. I've gotten a little better at it. </p><h3>Flywheels come in many different forms</h3><p>Flywheels come in a lot of forms. It's not just the classic content and SEO one that we're describing here, although I know many of you who watch Whiteboard Friday probably use something similar. But press and PR is a big one that many folks use. I know companies that are built on primarily event marketing, and they have that same flywheel going for them. In advertising, folks have found these, in influencer-focused marketing flywheels, and community and user-generated content to build flywheels. All of these are ways to do that. </p><h3>Find friction in your flywheels</h3><p>If and when you find friction in your flywheel, like I did back in my early days, that's when a hack is really helpful. If you can get a hack going to grow reach for next time, for example, in my early days, this was all about doing outreach to folks in the SEO space who were already influential, getting them to pay attention and help amplify Moz's content. That was the hack that I needed. Essentially, it was a combination of the Beginner's Guide to SEO and the Search Ranking Factors document, which I've described here. But that really helped grow reach for next time and made this flywheel start spinning in the way that we wanted. So I would urge you to favor flywheels over hacks. </p><h2>Marketing an MVP is hard</h2><p>Second one, marketing an MVP kind of sucks. It's just awful. Great products are rarely minimum viable products. The MVP is a wonderful way to build. I really, really like what <a href="https://twitter.com/ericries" target="_blank">Eric Ries</a> has done with that movement, where he's taken this concept of build the smallest possible thing you can that still solves the user's problem, the customer's problem and launch that so that you can learn and iterate from it. </p><p>I just have one complaint, which is if you do that publicly, if you launch your MVP publicly and you're already a brand that's well known, you really hurt your reputation. No one ever thinks this. No one ever thinks, "Gosh, you know, Moz launched their first version of new tool X. It's pretty terrible, but I can see how, with a few years of work, it's going to be an amazing product. I really believe in them." No one thinks that way. </p><p>What do you think? You think, "Moz launched this product. Why did they launch it? It's kind of terrible. Are they going downhill? Do they suck now? Maybe I should I trust their other tools less." That's how most people think when it comes to an MVP, and that's why it's so dangerous. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/3-3-89276.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>So I made this silly chart here. But if the quality goes from crap to best in class and the amplification worthiness goes from zero to viral, it tends to be the case that most MVPs are launching way down here, when they're barely good enough and thus have almost no amplification potential and really can't do much for your marketing other than harm it. </p><p>If you instead build it internally, build that MVP internally, test with your beta group, and wait until it gets all the way up to this quality level of, "Wow, that's really good," and lots of people who are using it say, "Gosh, I couldn't live without this. I want to share it with my friends. I want to tell everyone about this. Is it okay to tell people yet?" Maybe it's starting to leak. Now, you're up here. Now, your launch can really do something. We have seen exactly that happen many, many times here at Moz with both MVPs and MVPs where we sat on them and waited. I talk about some of these in the book. </p><p>MVPs, great to test internally with a private group. They're also fine if you're really early stage and no one has heard of you. But MVPs can seriously drag down reputation and perception of a brand's quality and equity, which is why I generally recommend against them, especially for marketing. </p><h2>Living the lives of your customer/audience is a startup + marketing cheat code</h2><p>Last, but not least, living the lives of your customers or your audience is a cheat code. It is a marketing and startup cheat code. One of the best things that I have ever done is to say, "You know what? I am not going to sequester myself in my office dreaming up this great thing I think we should build or I think that we should do. Instead, I'm going to spend real time with our customers." </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/4-1-47257.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>So you might remember, at the end of 2013, I did this crazy project with my friend, Wil Reynolds, who runs Seer Interactive. They're an SEO agency based here in the United States, in Philadelphia and San Diego. They do a lot more than SEO. <a href="https://sparktoro.com/blog/im-swapping-ceo-roles-with-wil-reynolds-of-seer/" target="_blank">Wil and I traded houses. We traded lives. We traded email accounts.</a> I can't tell you how weird it is answering somebody's email, replying to Wil's mom and being like, "Oh, Mrs. Reynolds, this is actually Rand. Your son, Wil, is answering my email off in Seattle and living in my apartment." </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/5-1-54949.jpg" alt="Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"> </p><p>That experience was transformational for me, especially after having gone through the pain of building something that I had conceptualized myself but hadn't validated and hadn't even come up with the idea from real problems that real people were facing. I had come up with it based on what I thought could grow the company. I seriously dislike ideas that come from that perspective now. </p><p>So since then, I just try not to assume. I try not to assume that I know what people want. When we film a Whiteboard Friday, it is almost always on a topic that someone I have met and talked to either over email or over Twitter or in person at an event or a conference, we've had a conversation in person. They've said, "I'm struggling with this." I go, "I can make a Whiteboard Friday to help them with that." That's where these content ideas come from. </p><p>When I spend time with people doing their job, I was just in San Diego a little while ago meeting with a couple of agencies down there, spending time in their offices showing off a new links tool, getting all their feedback, seeing what they do with Open Site Explorer and Ahrefs and Majestic and doing their work with them, trying to go through the process that they go through and actually experiencing their pain points. I think this right here is the product and marketing cheat code. If you spend time with your audience, experiencing their pain points, the copy you write, what you design, where you place it, who you try and get to influence and amplify it, how you serve them, whether that's through content or through advertising or through events, or whatever kind of marketing you're doing, will improve if you live the lives of your customers and their influencers. </p><h3 class="alt pull-quote js-twitter-popup">Whatever kind of marketing you're doing will improve if you live the lives of your customers and their influencers.<br></h3><p>All right, everyone. Hope you've enjoyed this edition of Whiteboard Friday. If you have feedback on this or if you've read the book and checked that out and you liked it or didn't like it, please, I would love to hear from you. I look forward to your comments. We'll see you again next week for another edition of Whiteboard Friday. Take care. </p><p><a href="http://www.speechpad.com/page/video-transcription/" target="_blank">Video transcription</a> by <a href="http://www.speechpad.com/" target="_blank">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/8913118.gif" height="1" width="1"/> SearchCap: PPC policies, Google Assistant failovers & voice interfaces https://searchengineland.com/searchcap-ppc-policies-google-assistant-failovers-voice-interfaces-296557 Search Engine Land urn:uuid:39059edd-080a-cc72-77a0-48ad1c9a3ece Thu, 19 Apr 2018 20:00:37 +0000 <p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/searchcap-ppc-policies-google-assistant-failovers-voice-interfaces-296557">SearchCap: PPC policies, Google Assistant failovers &#038; voice interfaces</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <img class="aligncenter size-large wp-image-234829" src="https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-800x450.png" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-800x450.png 800w, https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Below is what happened in search today, as reported on <a href="https://searchengineland.com/">Search Engine Land</a> and from other places across the web.</p> <h2>From Search Engine Land:</h2> <ul> <li><strong><a href="https://searchengineland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-296515" title="Voice agents and interfaces will require many new marketing strategies">Voice agents and interfaces will require many new marketing strategies</a></strong><br /><!-- byline -->Apr 19, 2018 by Barry Levine<!-- end byline --> <p>Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us-296420" title="Sarcasm aside, how strict PPC advertiser policies may actually benefit us">Sarcasm aside, how strict PPC advertiser policies may actually benefit us</a></strong><br /><!-- byline -->Apr 19, 2018 by Andrew Goodman<!-- end byline --> <p>Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago.</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/google-assistant-sometimes-uses-accuweather-when-their-weather-service-fails-296517" title="Google Assistant sometimes uses AccuWeather when their weather service fails">Google Assistant sometimes uses AccuWeather when their weather service fails</a></strong><br /><!-- byline -->Apr 18, 2018 by Barry Schwartz<!-- end byline --> <p>When Google’s first-party responses are not available, Google may ask if you want to use a third-party service.</p> <p><!-- end SEL story --></li> </ul> <h2>Recent Headlines From <a href="https://marketingland.com/">Marketing Land</a>, Our Sister Site Dedicated To Internet Marketing:</h2> <ul> <li><a href="https://marketingland.com/making-the-inbox-spring-to-life-at-last-237702" title="Making the inbox spring to life at last">Making the inbox spring to life at last</a></li> <li><a href="https://marketingland.com/jeff-bezos-confirms-amazon-now-has-more-than-100m-prime-members-238702" title="Jeff Bezos confirms Amazon now has more than 100M Prime members">Jeff Bezos confirms Amazon now has more than 100M Prime members</a></li> <li><a href="https://marketingland.com/compare-15-marketing-automation-platforms-238693" title="Compare 15 marketing automation platforms">Compare 15 marketing automation platforms</a></li> <li><a href="https://marketingland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-238652" title="Voice agents and interfaces will require many new marketing strategies">Voice agents and interfaces will require many new marketing strategies</a></li> <li><a href="https://marketingland.com/eu-commissioner-two-remaining-antitrust-cases-against-google-advancing-238661" title="EU Commissioner: Two remaining antitrust cases against Google ‘advancing’">EU Commissioner: Two remaining antitrust cases against Google ‘advancing’</a></li> </ul> <h2>Search News From Around The Web:</h2> <ul> <li><a href="https://backlinko.com/backlinks-guide">Backlinks: The Definitive Guide</a>, backlinko.com</li> <li><a href="https://www.seroundtable.com/google-reverse-a-site-move-25601.html">Google On How To Reverse A Site Move &#038; Go Back To Original URLs</a>, Search Engine Roundtable</li> <li><a href="https://cognitiveseo.com/blog/18469/dejan-seo/">How Click-Through Rate Impacts Your Google Rankings with Dan Petrovic from Dejan SEO</a>, cognitiveseo.com</li> <li><a href="https://www.ppchero.com/how-to-avoid-overlap-between-multiple-similar-ppc-accounts/">How To Avoid Overlap Between Multiple Similar PPC Accounts</a>, PPC Hero</li> <li><a href="https://ahrefs.com/blog/find-featured-snippets/">How to Find and Steal Featured Snippets (to Get More Search Traffic)</a>, ahrefs.com</li> <li><a href="https://www.blog.google/products/earth/how-we-explored-whole-wide-world-google-earth-past-year/">How we explored the whole wide world with Google Earth in the past year</a>, Google Blog</li> <li><a href="https://www.merkleinc.com/blog/merkle-q1-2018-digital-marketing-report-released">Merkle Q1 2018 Digital Marketing Report Released</a>, Merkle</li> <li><a href="https://www.billhartzer.com/pages/undetectable-negative-seo-attack-uncovered/">New Undetectable Type of Negative SEO Attack Uncovered</a>, Bill Hartzer</li> </ul> <p>The post <a rel="nofollow" href="https://searchengineland.com/searchcap-ppc-policies-google-assistant-failovers-voice-interfaces-296557">SearchCap: PPC policies, Google Assistant failovers &#038; voice interfaces</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases https://marketingland.com/marketing-day-amazons-100m-prime-members-voice-agents-googles-antitrust-cases-238734 Marketing Land urn:uuid:45a5ef84-4ad9-dc96-11c2-169aeb064ec6 Thu, 19 Apr 2018 20:00:26 +0000 <p>Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-amazons-100m-prime-members-voice-agents-googles-antitrust-cases-238734">Marketing Day: Amazon&#8217;s 100M Prime members, voice agents &#038; Google&#8217;s antitrust cases</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-149669" src="http://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Here&#8217;s our recap of what happened in online marketing today, as reported on <a href="http://marketingland.com/">Marketing Land</a> and other places across the web.</p> <h2>From Marketing Land:</h2> <ul> <li><strong><a title="Making the inbox spring to life at last" href="https://marketingland.com/making-the-inbox-spring-to-life-at-last-237702">Making the inbox spring to life at last</a></strong><br /> <!-- byline -->Apr 19, 2018 by Len Shneyder<!-- end byline --><br /> Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.<!--end ml posts--></li> <li><strong><a title="Jeff Bezos confirms Amazon now has more than 100M Prime members" href="https://marketingland.com/jeff-bezos-confirms-amazon-now-has-more-than-100m-prime-members-238702">Jeff Bezos confirms Amazon now has more than 100M Prime members</a></strong><br /> <!-- byline -->Apr 19, 2018 by Amy Gesenhues<!-- end byline --><br /> For the first time ever, the CEO revealed Amazon Prime’s global membership count in his annual letter to shareholders.<!--end ml posts--></li> <li><strong><a title="Compare 15 marketing automation platforms" href="https://marketingland.com/compare-15-marketing-automation-platforms-238693">Compare 15 marketing automation platforms</a></strong><br /> <!-- byline -->Apr 19, 2018 by Digital Marketing Depot<!-- end byline --><br /> Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems.<!--end ml posts--></li> <li><strong><a title="Voice agents and interfaces will require many new marketing strategies" href="https://marketingland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-238652">Voice agents and interfaces will require many new marketing strategies</a></strong><br /> <!-- byline -->Apr 19, 2018 by Barry Levine<!-- end byline --><br /> Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.<!--end ml posts--></li> <li><strong><a title="EU Commissioner: Two remaining antitrust cases against Google ‘advancing’" href="https://marketingland.com/eu-commissioner-two-remaining-antitrust-cases-against-google-advancing-238661">EU Commissioner: Two remaining antitrust cases against Google ‘advancing’</a></strong><br /> <!-- byline -->Apr 19, 2018 by Greg Sterling<!-- end byline --><br /> Billions in additional penalties are at stake.<!--end ml posts--></li> </ul> <h2>Recent Headlines From <a href="https://martechtoday.com/">MarTech Today</a>, Our Sister Site Dedicated To Marketing Technology:</h2> <ul> <li><strong><a title="Bottos launches a marketplace for data to train AI models" href="https://martechtoday.com/bottos-launches-a-marketplace-for-data-to-train-ai-models-214265">Bottos launches a marketplace for data to train AI models</a></strong><br /> <!-- byline -->Apr 19, 2018 by Barry Levine<!-- end byline --><br /> The blockchain-based ecosystem will also support other AI-oriented applications.<!--end ml posts--></li> <li><strong><a title="Augmented reality games: Will this summer’s releases be booms or busts?" href="https://martechtoday.com/augmented-reality-games-will-this-summers-releases-be-booms-or-busts-214256">Augmented reality games: Will this summer’s releases be booms or busts?</a></strong><br /> <!-- byline -->Apr 19, 2018 by Adam Dorfman<!-- end byline --><br /> Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.<!--end ml posts--></li> </ul> <h2>Online Marketing News From Around The Web:</h2> <ul> <li><a href="https://venturebeat.com/2018/04/18/ai-powered-personalization-starts-with-the-data-layer/">AI-powered personalization starts with the data layer</a>, VentureBeat</li> <li><a href="https://www.bloomberg.com/news/articles/2018-04-18/facebook-is-forming-a-team-to-design-its-own-chips">Facebook Is Forming a Team to Design Its Own Chips</a>, Bloomberg</li> <li><a href="https://3qdigital.com/blog/facebook-video-vs-youtube-a-primer">Facebook Video vs. YouTube: A Primer</a>, 3Q Digital</li> <li><a href="https://www.retaildive.com/news/forrester-us-e-commerce-will-top-712b-by-2022/521724/">Forrester: US e-commerce will top $712B by 2022</a>, Retail Dive</li> <li><a href="http://mediakix.com/2018/04/brands-marketing-top-twitch-influencers/#gs.nK=hmqs">How These 5 Brands Are Marketing With Top Twitch Influencers</a>, MediaKix</li> <li><a href="https://www.merkleinc.com/blog/merkle-q1-2018-digital-marketing-report-released">Merkle Q1 2018 Digital Marketing Report Released</a>, Merkle Inc.</li> <li><a href="https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600">Reddit Taps Time Inc. Veteran Jen Wong As Its COO</a>, Wall Street Journal</li> <li><a href="https://www.verticalresponse.com/blog/how-to-use-email-marketing-to-adapt-to-facebooks-new-algorithm/">Using email to adapt to Facebook&#8217;s new algorithm</a>, VerticalResponse</li> <li><a href="https://adexchanger.com/data-driven-thinking/who-will-survive-the-machine-learning-revolution/">Who Will Survive The Machine-Learning Revolution?</a>, AdExchanger</li> <li><a href="https://econsultancy.com/blog/69927-why-trust-transparency-are-crucial-components-of-brand-success/">Why trust &#038; transparency are crucial components of brand success</a>, Econsultancy</li> </ul> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-amazons-100m-prime-members-voice-agents-googles-antitrust-cases-238734">Marketing Day: Amazon&#8217;s 100M Prime members, voice agents &#038; Google&#8217;s antitrust cases</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Making the inbox spring to life at last https://marketingland.com/making-the-inbox-spring-to-life-at-last-237702 Marketing Land urn:uuid:4e3b319d-b2d7-b398-988b-e4448a3cc705 Thu, 19 Apr 2018 19:26:00 +0000 <p>Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/making-the-inbox-spring-to-life-at-last-237702">Making the inbox spring to life at last</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><img class="dn-file-id-237701" src="/wp-content/ml-loads/2018/04/ML-photo-800x426.jpeg" alt="" width="800" height="426" /><br /> By all measures, the inbox is dry and boring compared to a mobile app. However, that is starting to change.</p> <p>Before I get to that, let’s briefly examine the evolutionary process that&#8217;s brought us to where we are now. The email inbox as we know it today really sprang to life around 1993. That year, users went from reading pure text emails, using something that looked more like Zork, to emails incorporating HTML and resembling what we’re used to seeing in our inboxes today.</p> <p>The jump from text-only to HTML, coupled with the massively expanding personal computer market where clones multiplied like so many Stormtroopers, was a significant turning point. Now, more people were actively joining the internet age and communicating through email, which had already been around for 20+ years at that point.</p> <p>In the years that followed, the fervor driving everyone to get email accounts transitioned more toward pitched battles to ensure the safety of the inbox. You see, while everyone was busy getting online and opening email accounts, criminals were equally busy finding ways to exploit the new communication landscape.</p> <p>Despite this ongoing battle against botnets, malware, ransomware, trojans and other sundry exploits, innovation and change have been slowly creeping into our inboxes.</p> <h2>Enhanced utility</h2> <p>The rise of mobile has allowed mailbox providers to introduce proprietary mailbox apps with features designed to help us sort through tidal waves of correspondence. These inboxes are smart. They know everything from the last time we’ve read an email to accurately predicting which lists and senders we don’t find useful and may want to unsubscribe from.</p> <p>The addition of the <a href="https://marketingland.com/everything-need-know-gmails-auto-unsubscribe-75605">list-unsubscribe header</a> has given recipients a clean, UI-driven way to tell a sender they don’t want to receive email. It has also given them increased punitive powers to both tell a sender they don’t want an email and to punish unscrupulous senders for overzealous messaging.</p> <p>None of these things existed 10 years ago, when we were just starting to get comfortable with the idea that filtering could happen on a user-by-user basis through sophisticated machine learning algorithms. Keyword filters were still quite popular, as well as Bayesian models designed to weigh good vs. bad elements and language in an email. Platforms like Gmail and Outlook have come a long way since those early days.</p> <p>The modern email header is awash with information about where an email came from, the points it traversed and the kind of email authentication that was used and imbued into the sending domain.</p> <p>This kind of transparency has helped keep email viable &#8212; it’s also a necessary tool for a platform that, unlike SMS and push notifications, is an open standard that no one could have imagined would be as exploited by cybercriminals as it is today.</p> <h2>Improved transparency &#038; security</h2> <p>The battle for the soul of your inbox is far from over. Almost every data breach you read about has, at its heart, email as an initial attack and penetration vector. Socially engineered phishing attacks have been on the rise for years. Now, new standards are being tested to give recipients more confidence that the emails they receive and open are actually from the purported senders of those emails.</p> <p>Today’s inbox trust symbols are small notices and flags that most users gloss over without giving them much attention or thought. No wonder so many recipients click on links and respond to fraudulent messages. We are becoming an increasingly visual society, so our trust indicators should follow suit.</p> <p>Brand Indicators for Message Identification (<a href="https://authindicators.github.io/rfc-brand-indicators-for-message-identification/" rel="noopener">BIMI</a>) is a new proposed standard that will deploy a sender’s logo in the inbox if they have aligned their SPF, DKIM and DMARC records and published that logo in DNS. The idea is to encourage all senders to use all forms of email authentication to stop phishing attacks.</p> <p>Here&#8217;s an image by some of the folks pushing for this standard, which illustrates how it could look:</p> <img class="aligncenter size-large wp-image-238703" src="https://marketingland.com/wp-content/ml-loads/2018/04/bimi-614x600.png" alt="" width="614" height="600" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/bimi-614x600.png 614w, https://marketingland.com/wp-content/ml-loads/2018/04/bimi-409x400.png 409w, https://marketingland.com/wp-content/ml-loads/2018/04/bimi.png 653w" sizes="(max-width: 614px) 100vw, 614px" /> <p>By implementing this, the senders are given an added bonus of increased visibility in the inbox. What CMO wouldn’t want more brand impressions for what is already their most lucrative and far-reaching channel? And, at the same time, a brand could do its part to protect their customers’ inboxes.</p> <h2>Shopping in the inbox</h2> <p>Email templates have become more dynamic over the years, with unique design variations appearing depending on the device that renders them. The mobile version of an email won’t necessarily look identical to the tablet version and may be wholly different from what displays on a desktop or laptop. CSS3 and HTML5 have been at the heart of the portability and multiplatform renderability of email.</p> <p>Recent innovations have led to the construction of micro-apps that allow recipients to choose from a small selection of items, put them in a cart and transact directly inside their inboxes. This represents some seriously advanced coding and design; however, it may become easier to achieve in the not-so-distant future.</p> <p>A great example of this push toward a more interactive inbox experience is Google’s recent <a href="https://marketingland.com/google-announces-amp-email-delivering-accelerated-mobile-pages-experiences-inbox-234374">AMP for Email</a> announcement. AMP for Email decreases the friction between leaving an inbox and loading a mobile app or site. Imagine how many times you’ve abandoned an intended action because the deep link wasn’t built correctly and, instead of loading the app, your phone loaded the mobile site that forced you to log in. AMP for Email will allow users to take actions in their email without leaving the inbox, such as RSVPing to an event, scheduling an appointment or responding to questionnaires.</p> <p>Another exciting feature of the AMP for Email project is the ability to keep content fresh and up to date. Brands often send time-sensitive offers or notifications, and the disappointment of opening an email and discovering that a sale has ended or that items are now unavailable can lead to recipient disengagement.</p> <p>Companies like eBay solved this problem with proprietary technology, ensuring that the body content of messages updates upon opening. AMP for Email will give senders the ability to refresh the content and ensure offers are relevant and useful when the email is actually opened versus when it’s sent.</p> <h2>Email’s evolution hinges on interactivity</h2> <p>Email is one of the top activities on smartphones, according to research from the Pew Research Center. Before the mobile phone changed the entire rendering and design aesthetic of email, brands often sent large, three-column designs to recipients.</p> <img class="aligncenter size-large wp-image-238707" src="https://marketingland.com/wp-content/ml-loads/2018/04/pew-smartphone-use-426x600.png" alt="" width="426" height="600" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/pew-smartphone-use-426x600.png 426w, https://marketingland.com/wp-content/ml-loads/2018/04/pew-smartphone-use-284x400.png 284w, https://marketingland.com/wp-content/ml-loads/2018/04/pew-smartphone-use.png 595w" sizes="(max-width: 426px) 100vw, 426px" /> <p>These designs were bulky, but they had something of a touchstone to them: They looked like the web pages we were all accustomed to seeing. When mobile devices began ascending, the three-column layout was replaced with a single-column layout to take better advantage of smaller screens. AMP and similar functions have the potential to make the mobile inbox look more like an app with carousel-like functions and other dynamic, engaging elements.</p> <p>For example, Gmail has a unique advantage in creating increasingly interactive experiences directly in the inbox. For one, they have a natural linkage with YouTube, allowing for true video in email. It stands to reason that in the near future, we will see even greater interactive video experiences in the inbox, in addition to pure commerce functionality.</p> <p>Email’s long life has been underpinned by the relatively slow pace of change of the user experience. Achieving a globally interactive experience involves an incredible number of dependencies. Chief among the barriers to true and expansive interactive inboxes is the sheer breadth and functionality among the various webmail, desktop and mobile inbox providers and how they render and support HTML, CSS and new extensions like AMP for Email.</p> <p>The inbox is highly fractured and is only now beginning to be tied together through functions like <a href="https://marketingland.com/gmail-finally-supports-responsive-design-answers-4-burning-questions-193405">media queries</a> that allow for flexible templates that will work across platforms and devices. We are bound to see a great disparity between the mailbox providers that invest in creating an enhanced, interactive inbox and those that choose to rest on their laurels, assuming that the status quo is good enough to keep people happy and invested in email.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/making-the-inbox-spring-to-life-at-last-237702">Making the inbox spring to life at last</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Jeff Bezos confirms Amazon now has more than 100M Prime members https://marketingland.com/jeff-bezos-confirms-amazon-now-has-more-than-100m-prime-members-238702 Marketing Land urn:uuid:1616a1f7-a426-51b9-ec3a-c65cedec9660 Thu, 19 Apr 2018 19:14:31 +0000 <p>For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to shareholders.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/jeff-bezos-confirms-amazon-now-has-more-than-100m-prime-members-238702">Jeff Bezos confirms Amazon now has more than 100M Prime members</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <div id="attachment_197963" style="width: 810px" class="wp-caption aligncenter"><img class="size-large wp-image-197963" src="https://marketingland.com/wp-content/ml-loads/2016/11/amazon-prime-box-label-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2016/11/amazon-prime-box-label-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2016/11/amazon-prime-box-label-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2016/11/amazon-prime-box-label-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /><p class="wp-caption-text"><a href="http://www.shutterstock.com/gallery-3264584p1.html?cr=00&#038;pl=edit-00">Jeramey Lende</a> / <a href="http://www.shutterstock.com/editorial?cr=00&#038;pl=edit-00">Shutterstock.com</a></p></div> <p>Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his <a href="https://www.sec.gov/Archives/edgar/data/1018724/000119312518121161/d456916dex991.htm">letter to shareholders</a>.</p> <p>&#8220;In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year &#8212; both worldwide and in the US,&#8221; wrote Bezos. The CEO says the company received more new <a href="https://marketingland.com/prime-day-2017-amazons-biggest-sales-day-ever-219500">Prime members on Prime Day 2017</a> (July 11, 2017) than any other day in Amazon&#8217;s history.</p> <p>The closest estimate we&#8217;ve seen around Prime membership numbers was from a <a href="https://marketingland.com/report-prime-members-now-represent-63-percent-amazons-us-customers-226573">Consumer Intelligence Research Partners (CIRP) report</a> last October which claimed Amazon had 90 million Prime members in the US &#8212; representing 63 percent of Amazon&#8217;s total US customer base.</p> <p>According to Bezos, the 100 million number he shared reflected the company&#8217;s global count of Prime members. If CIRP&#8217;s estimate was correct, the overwhelming majority of Amazon Prime members are in the US. Earlier this year, Feedvisor conducted a survey among 1,576 US Amazon shoppers and found that <a href="https://marketingland.com/85-prime-members-say-visit-amazon-least-week-nearly-13-daily-users-231866">46 percent of the Prime members were making weekly purchases</a> &#8212; with 6 percent making daily purchases.</p> <p>The CEO also shared employment numbers &#8212; reporting the company now has more than 560,000 global employees &#8212; and provided stats around SMBs on the site. According to Bezos, more than 140,000 SMBs selling on Amazon surpassed $100,000 in sales in 2017, with customers ordering more than 40 million items from SMBs worldwide on Prime Day alone.</p> <p>No date has been given for this year&#8217;s Prime Day, which regularly happens mid-July. Last year, <a href="https://marketingland.com/amazon-prime-day-2017-30-hour-event-218691">Amazon extended its Prime Day from 24-hours to 30 hours</a>, opening up sales the night before the official Prime Day began.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/jeff-bezos-confirms-amazon-now-has-more-than-100m-prime-members-238702">Jeff Bezos confirms Amazon now has more than 100M Prime members</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Compare 15 marketing automation platforms https://marketingland.com/compare-15-marketing-automation-platforms-238693 Marketing Land urn:uuid:df72f4bb-f166-6f37-8058-9921f36d1e3e Thu, 19 Apr 2018 18:09:49 +0000 <p>Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today&#8217;s &#8220;B2B Marketing Automation Platforms: [&#8230;]</p> <p>The post <a rel="nofollow" href="https://marketingland.com/compare-15-marketing-automation-platforms-238693">Compare 15 marketing automation platforms</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <p><a href="https://downloads.digitalmarketingdepot.com/MIR_1602_B2BMrkgAuto_landingpageA_mtt.html?utm_source=ml&#038;utm_medium=newspost"><img class="alignnone size-large wp-image-238698" src="https://marketingland.com/wp-content/ml-loads/2018/04/compare-15-donuts-684300274-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/compare-15-donuts-684300274-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2018/04/compare-15-donuts-684300274-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2018/04/compare-15-donuts-684300274-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><br /> Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems.</p> <p>The latest edition of MarTech Today&#8217;s &#8220;<a href="https://downloads.digitalmarketingdepot.com/MIR_1602_B2BMrkgAuto_landingpageA_mtt.html?utm_source=sel&#038;utm_medium=newspost">B2B Marketing Automation Platforms: A Marketer&#8217;s Guide</a>&#8221; examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.</p> <p>This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers. Included are profiles of 15 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing.</p> <p>If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. <a href="https://downloads.digitalmarketingdepot.com/MIR_1602_B2BMrkgAuto_landingpageA_mtt.html?utm_source=ml&#038;utm_medium=newspost" rel="nofollow">Visit Digital Marketing Depot</a> to download your copy.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/compare-15-marketing-automation-platforms-238693">Compare 15 marketing automation platforms</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Anchor Text Best Practices for Google by @martinibuster http://tracking.feedpress.it/link/13962/8906621 Search Engine Journal urn:uuid:d261df60-464b-ea4a-f760-11892a3216d5 Thu, 19 Apr 2018 16:33:59 +0000 <p>What the best practices for the use of anchor text are. How does Google use anchor text? Search marketers share their opinions.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/anchor-text/250025/">Anchor Text Best Practices for Google by @martinibuster</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8906621.gif" height="1" width="1"/> Voice agents and interfaces will require many new marketing strategies https://searchengineland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-296515 Search Engine Land urn:uuid:2f82fd7b-832b-5484-3b72-78ad3e3927da Thu, 19 Apr 2018 14:56:54 +0000 <p>Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-296515">Voice agents and interfaces will require many new marketing strategies</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <div id="attachment_267910" style="width: 810px" class="wp-caption alignnone"><img class="size-large wp-image-267910" src="https://searchengineland.com/figz/wp-content/seloads/2017/01/amazon-echo-alexa-hardware1-ss-1920-800x450.jpg" alt="The base of Amazon Echo, a smart speaker home of voice agent Alexa" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2017/01/amazon-echo-alexa-hardware1-ss-1920-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2017/01/amazon-echo-alexa-hardware1-ss-1920-600x338.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2017/01/amazon-echo-alexa-hardware1-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /><p class="wp-caption-text">The base of Amazon Echo, a smart speaker home of voice agent Alexa</p></div> <p>Every new marketing delivery system &#8212; such as TV, websites, social media, or mobile &#8212; starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile strategy.”</p> <p>Eventually, they discovered that many kinds of strategies are required for the many different kinds of web experiences or the different kinds of mobile experiences.</p> <p>And so it will be with the voice-controlled intelligent agent and interface. Now, it’s generally looked at as a voice-mediated channel, but soon, the variations inside this voice channel will result in a wide variety of strategies.</p> <p><a href="https://martechtoday.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-214217?utm_src=sel&#038;utm_medium=textlink&#038;utm_campaign=selxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://searchengineland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-296515">Voice agents and interfaces will require many new marketing strategies</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Voice agents and interfaces will require many new marketing strategies https://marketingland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-238652 Marketing Land urn:uuid:41f4bd74-a242-a982-21df-d673e6c672cd Thu, 19 Apr 2018 14:41:22 +0000 <p>Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-238652">Voice agents and interfaces will require many new marketing strategies</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <div id="attachment_204073" style="width: 810px" class="wp-caption alignnone"><img src="https://marketingland.com/wp-content/ml-loads/2017/01/amazon-echo-alexa-hardware1-ss-1920-800x450.jpg" alt="The base of Amazon Echo, the smart speaker home of voice agent Alexa" width="800" height="450" class="size-large wp-image-204073" srcset="https://marketingland.com/wp-content/ml-loads/2017/01/amazon-echo-alexa-hardware1-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2017/01/amazon-echo-alexa-hardware1-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2017/01/amazon-echo-alexa-hardware1-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /><p class="wp-caption-text">The base of Amazon Echo, a smart speaker home of voice agent Alexa</p></div> <p>Every new marketing delivery system &#8212; such as TV, websites, social media, or mobile &#8212; starts off with a single approach. In the early days of web or mobile, for instance, marketers would contemplate if they had “a web strategy” or “a mobile strategy.”</p> <p>Eventually, they discovered that many kinds of strategies are required for the many different kinds of web experiences or the different kinds of mobile experiences.</p> <p>And so it will be with the voice-controlled intelligent agent and interface. Now, it’s generally looked at as a voice-mediated channel, but soon, the variations inside this voice channel will result in a wide variety of strategies.</p> <p><a href="https://martechtoday.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-214217?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-238652">Voice agents and interfaces will require many new marketing strategies</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Sarcasm aside, how strict PPC advertiser policies may actually benefit us https://searchengineland.com/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us-296420 Search Engine Land urn:uuid:f8dde0a0-ab75-2348-2122-c05d75d5f1bc Thu, 19 Apr 2018 14:33:00 +0000 <p>Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us-296420">Sarcasm aside, how strict PPC advertiser policies may actually benefit us</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <p><img class="aligncenter size-large wp-image-296456" src="https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-800x600.jpg" alt="" width="800" height="600" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-800x600.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-533x400.jpg 533w, https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-768x576.jpg 768w, https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-1376x1032.jpg 1376w, https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-1044x783.jpg 1044w, https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-632x474.jpg 632w, https://searchengineland.com/figz/wp-content/seloads/2018/04/water_cooler-google-1920-536x402.jpg 536w" sizes="(max-width: 800px) 100vw, 800px" />Around the pay-per-click (PPC) water cooler, it’s been whispered that Google just might be out for its own financial self-interest. (Shhh! Don’t tell!)</p> <p>That Google search is an utterly dominant and indispensable source of high-quality, high-intent paid search traffic makes it impossible to do anything but maximize our spend in this channel, of course. But many of us routinely do so with a suspicious mind.  We worry, among other things, that the interface and the terminology associated with Google AdWords is “tricky,” all part of a droning narrative bent on driving up cost-per-click (CPC).</p> <p>Frankly, that’s a given. But if we move past that, what insights might we gain?</p> <h2>Google Guvernment</h2> <p>Over the years, I’ve nicknamed <a href="https://searchengineland.com/geekynomics-finding-the-hidden-government-within-google%E2%80%99s-magic-money-machine-23053" rel="noopener">Google &#8220;The Guvernment&#8221;</a> (which was the name of a popular former nightclub in Toronto’s East Waterfront area) and dubbed them the “Sheriff” &#8212; <a href="https://searchengineland.com/google-attribution-google-stepping-no-one-else-281744" rel="noopener">for what sometimes appear to be quite detailed and heavy-handed policies</a> impacting paying advertisers.</p> <p>This may strike you as sarcastic (Sarcasm gets us through the day no less effectively than it did for Flo on Mel’s Diner), but if you lean in a bit, you’ll also detect a note of admiration.</p> <p>Google is self-interested, but they’ve got the goods. And they’re uniquely conscientious in many ways. One holiday season, a Christmas gift from one of those “alternative” sources of PPC arrived early in the New Year at my home, sent from an address in upstate New York. Why was the package so slow? Well, for starters, it was ticking. You guessed it: a clock. My long-suffering colleague (we’ll call him D) didn’t miss a beat:</p> <blockquote><p>Every tick represents a fraudulent click.</p></blockquote> <h2>Google’s nothing like that</h2> <p>Maybe it’s time to dial up the admiration level, or at least focus on understanding what makes Google so unusual and special as a self-imposed regulator of matters that it could easily remain agnostic about. In what appears to be a massive paradox, Google has made a business of not glibly taking money from borderline business models that carry too much baggage or threat of illegality.</p> <p>That being said, Google has also had lapses in this area, including some <a href="https://searchengineland.com/google-partners-with-legitscript-to-certify-addiction-treatment-center-advertisers-296366" rel="noopener">high-profile cases in the pharmaceuticals field</a>. To get into specifics, here’s a summary of some of the many ways Google regulates advertisers and the overall advertising environment.</p> <ul> <li><strong>General consumer protection.</strong> It’s fortunate that most jurisdictions also have extensive legal frameworks for consumer protection. But if you’re in the advertising program, Google may simply ban you if it determines your business model is in a regulated field, illegal or just at a high risk of misleading or defrauding customers.</li> <li><strong>Feed quality and feed contents</strong>. Google Shopping works best for consumers if Google has a well-maintained and truthful feed to work with. If a feed contains certain banned or restricted products or landing pages where, say, misleading health claims are made, the items may be disallowed. But make no mistake: The Sheriff (Google) dislikes some controversial products so strongly, even if they represent 0.01 percent of a reputable merchant’s feed, the entire feed may be disabled if months go by without problem areas being rectified. That could represent 40 percent of a large online retailer’s daily sales.</li> <li><strong>User experience pet peeves.</strong> <a href="https://searchengineland.com/google-hates-obnoxious-pop-ads-heres-need-look-ads-site-280970" rel="noopener">Google has never liked things like pop-ups and aggressive data collection</a> (“squeeze pages”). These beliefs, arguably, are at once entirely scientific but also subjective. Google exercises its prerogative in terms of how much it will censure a website or advertiser for the presence of annoyances or privacy intrusions. And this spans the paid and organic sides. Recently, I heard from a very savvy creator of large content sites (with some monetization attached in the form of subscription products) that organic rank for many of their pages was strong when they avoided overt monetization, such as email address collection for the purposes of signing interested parties up for a free trial. Although the paid and organic sides of Google work independently in many ways, philosophies tend to converge around protection of user privacy and preventing users from bouncing or complaining due to annoying user experience (UX) practices.</li> <li><strong>In Google’s eyes, nothing is less user-friendly than a slow-loading page &#8212; except, of course, for a slow-loading page on a site that isn’t particularly mobile-friendly.</strong> Arguably, in the AdWords program, Google doesn’t just leave advertisers to fail on their own (say, by losing money), but they also compound the pain for that advertiser by baking some of these signals into Quality Score. Why? Because (1) they don’t want users to go to such pages at all, ideally; and (2) they want to effect change. In popular policy studies parlance, <a href="https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904" rel="noopener">this acts as a “nudge”</a> to give folks an incentive to sit up and take notice of their poor mobile UX, for instance, to put the resources into this now, rather than “next year, for sure.”</li> <li><strong>Of course, there is much more</strong>. Take ad copy alone. Google has long watched out for advertisers exploiting loopholes in ad copy creation. To provide a level playing field among advertisers, you can’t game the race for user attention by using all caps or otherwise creating “shouty” ads that degrade the overall experience of using a search engine. That’s a little like the condo board that won’t let you put a bedsheet (or even polka-dotted roller blinds) on your windows. Google is trying to prevent a tragedy-of-the-commons degradation of the search engine results page (SERP).</li> <li><strong>Last-click attribution is an inaccurate way to measure the effectiveness of advertising.</strong> Google is encouraging us to move to <a href="https://searchengineland.com/big-problem-ppc-attribution-modeling-no-one-talking-283276" rel="noopener">more effective attribution models</a>.</li> <li><strong>Although ad extensions are far from a perfect landscape, they present an interesting way to improve how much objective information is included on the SERP.</strong> Google doesn’t have to show any given ad extension. They can tweak the algorithm to quietly favor and boost trust levels in certain types of advertisers, such as conventional, well-known companies if they so choose. To be sure, they can come up with precise ways of incentivizing advertisers to bid higher in order to trigger coveted ad extensions that just… won’t… show up… every… time. ( See above, under “suspicious minds.”)</li> </ul> <h2><img class="aligncenter wp-image-284334 size-large" src="https://searchengineland.com/figz/wp-content/seloads/2017/10/google-adwords-green-outline-ad3-2017-1920-800x450-800x450.jpg" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2017/10/google-adwords-green-outline-ad3-2017-1920-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2017/10/google-adwords-green-outline-ad3-2017-1920-800x450-600x338.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2017/10/google-adwords-green-outline-ad3-2017-1920-800x450-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></h2> <h2>Flaws, fits and fighting</h2> <p>Certainly, there remain many flaws in Google’s processes. Many of us are pained by ad disapprovals for one or two ads in an ad group that refer not to these ads, but to the business model of the entire site. If 99 percent of the ads in an account for an innocuous product line are approved and harmless, it’s impossible that virtually identical ads for the same company are ban-worthy.</p> <p>Such all-too-common glitches give us fits. Google’s many false positives, one might be told, are the result of a “well, you can’t be too careful” attitude. But it appears that far too many policy violators and charlatans are permitted to open AdWords accounts in the first place. The system and the protocols are quite open (though far less so than with organic search), so the mentality of “always fighting spammers” seems to do a disservice to reputable advertisers and their significant non-laundered monies.</p> <p>This is the keyword advertising ecosystem today, but it feels unstable and uncomfortable much of the time.</p> <h2>Do more they should</h2> <p>Yet I can’t think of any company other than Google that would have had the foresight to stay so far ahead of what often appear to be debatable issues of consumer protection and intra-advertiser fairness. They could do even more; perhaps they should.</p> <p>And they’ve done this while diversifying and growing ad programs in a complex environment with literally millions of advertisers. Think of where we might be<a href="https://searchengineland.com/google-says-removed-3-2b-ads-violation-advertising-policies-2017-294068" rel="noopener"> had Google not pushed for high standards</a> of the types outlined above.</p> <ul> <li>Consumer trust in search engine results would be much lower.</li> <li>Consumer trust in advertisers would be much lower.</li> <li>The user’s daily experience would be slower.</li> <li>Advertisers would chase more perverse incentives; the average participant in the AdWords program would be more inclined to listen to snake-oil salesmen and tipsters offering insignificant ways to get an edge over more straight-arrow competitors. They would spend time and energy listening to trivial trickery rather than diving deep into data and getting to know clients; they would be stunting their marketing careers.</li> </ul> <p>If anything, we should be expecting more, not less, scrutiny from Nanny Google. It may not always feel that it’s in our best interest, and sometimes it’s more self-serving than Google lets on.</p> <p>But the alternative feels worse. Under a less firm hand, the SERPs and advertising ecosystem may well have imploded long ago. Nanny Google may be tough, but she lets us live in her house. And it’s a big, sunny house indeed.</p> <p>In my next article, I’ll look farther out into the future of advertising. Nanny Google is exhausted from nearly two decades of chasing advertisers around. The tech titans have a major reset in mind, one that will relieve them of the chaos that has prevailed in the online information ecosystem in the past couple of decades.</p> <p>Stay tuned.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/sarcasm-aside-how-strict-ppc-advertiser-policies-may-actually-benefit-us-296420">Sarcasm aside, how strict PPC advertiser policies may actually benefit us</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> EU Commissioner: Two remaining antitrust cases against Google ‘advancing’ https://marketingland.com/eu-commissioner-two-remaining-antitrust-cases-against-google-advancing-238661 Marketing Land urn:uuid:68074fac-3c23-85a0-cefa-f7bca84b5ed0 Thu, 19 Apr 2018 14:11:16 +0000 <p>Billions in additional penalties are at stake. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/eu-commissioner-two-remaining-antitrust-cases-against-google-advancing-238661">EU Commissioner: Two remaining antitrust cases against Google &#8216;advancing&#8217;</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-231545" src="https://searchengineland.com/figz/wp-content/seloads/2015/09/google-eu3-fade-ss-1920-800x450.jpg" alt="" width="800" height="450" /> <p>While Google&#8217;s appeal of the $2.9 billion (€2.4 billion) fine <a href="https://searchengineland.com/eu-slaps-google-2-7-billion-antitrust-fine-277912">imposed by the European Commission in 2017</a> makes its way forward, EU Competition Commissioner Margrethe Vestager <a href="https://www.reuters.com/article/us-eu-google-antitrust/eu-antitrust-chief-says-investigation-of-googles-android-adsense-is-advancing-idUSKBN1HP2YL" target="_blank" rel="noopener">told colleagues</a> that the other two antitrust cases against Google were &#8220;advancing.&#8221; That&#8217;s according to a <a href="https://www.reuters.com/article/us-eu-google-antitrust/eu-antitrust-chief-says-investigation-of-googles-android-adsense-is-advancing-idUSKBN1HP2YL">report</a> from Reuters.</p> <p>Those cases involve <a href="https://marketingland.com/third-eu-antitrust-complaint-google-confronts-20-billion-potential-fines-184408">exclusivity provisions in Google AdSense agreements</a> and app-install requirements in <a href="https://marketingland.com/eu-charges-google-abuse-competition-173801">Android-OEM contracts</a>.</p> <p>The &#8220;search bias&#8221; antitrust fine against Google was the largest in EU history. But it doesn&#8217;t represent the maximum potential fine. The European Commission (EC) can impose penalties of up to 10 percent of total global revenues, which would represent $11 billion (€8.9 billion), in terms of 2017 revenue.</p> <p>In addition to any future fines, it&#8217;s expected that the EC will require Google to remove its app pre-install requirements from Android phone-maker agreements as it has been asked to do in <a href="https://marketingland.com/google-settles-russian-antitrust-case-default-android-apps-212120">Russia</a>. However, the actual impact on Google rivals in Europe remains to be seen. Users could simply install the desired apps from the Google Play store.</p> <p>In the wake of the shopping search penalty and remedy, Google&#8217;s competitors have complained that the measures taken don&#8217;t go far enough and &#8220;aren&#8217;t working.&#8221; This raises the complex question: what exactly does &#8220;working&#8221; mean? (This issue is likely to arise repeatedly in any remedial scenario involving Google and competitors.)</p> <p>Google has said that <a href="https://searchengineland.com/response-eu-antitrust-ruling-google-shopping-now-showing-ads-competing-cses-293059">the changes made</a> comply with the EC&#8217;s order and that other shopping services are being treated equally. However, it appears that some of Google&#8217;s rivals are seeking government intervention to &#8220;restore their traffic&#8221; or compensate for more fundamental problems in their sites or businesses.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/eu-commissioner-two-remaining-antitrust-cases-against-google-advancing-238661">EU Commissioner: Two remaining antitrust cases against Google &#8216;advancing&#8217;</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Stop Asking for Links in My Old Content! by @tonynwright http://tracking.feedpress.it/link/13962/8905401 Search Engine Journal urn:uuid:f359026f-1373-a1ca-2bd0-4f6e6259a361 Thu, 19 Apr 2018 13:45:34 +0000 <p>Read on and learn how to use marketing automation effectively in your link building efforts.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/stop-asking-for-links-in-old-content/249747/">Stop Asking for Links in My Old Content! by @tonynwright</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8905401.gif" height="1" width="1"/> ‘(Not Provided)’: SEO 5 Years Later by @wburton27 http://tracking.feedpress.it/link/13962/8904911 Search Engine Journal urn:uuid:bf7bbbb9-6976-48f0-8092-6e6910bb6196 Thu, 19 Apr 2018 12:45:35 +0000 <p>It's been five years since Google took away keyword data. Here are the top six ways to get around it.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/not-provided-5-years-later/249411/">&#8216;(Not Provided)&#8217;: SEO 5 Years Later by @wburton27</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8904911.gif" height="1" width="1"/> 10 Ways You Can Create Urgency to Increase Conversions & Sales by @AdamHeitzman http://tracking.feedpress.it/link/13962/8904500 Search Engine Journal urn:uuid:3d004d1d-0d4c-b2ca-e222-590c531cde2a Thu, 19 Apr 2018 11:45:15 +0000 <p>Dial up the urgency in your marketing to get more sales and conversions. Use these 10 tried-and-true tips.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/create-urgency-conversions-sales/249643/">10 Ways You Can Create Urgency to Increase Conversions &#038; Sales by @AdamHeitzman</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8904500.gif" height="1" width="1"/> How to Use Facebook Ad Dayparting to Optimize Your Results https://www.socialmediaexaminer.com/how-to-use-facebook-ad-dayparting-to-optimize-results/ Social Media Examiner urn:uuid:d89f59fb-d4f9-a2ea-e04b-286564e557cc Thu, 19 Apr 2018 10:00:35 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/facebook-ad-dayparting-how-to-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you&#8217;ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run on specific days and times. What Is Dayparting? Dayparting is the practice of scheduling <a class="read-more" href="https://www.socialmediaexaminer.com/how-to-use-facebook-ad-dayparting-to-optimize-results/">[...]</a></p> <p>This post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-use-facebook-ad-dayparting-to-optimize-results/">How to Use Facebook Ad Dayparting to Optimize Your Results</a> first appeared on Social Media Examiner.</p> Google Assistant sometimes uses AccuWeather when their weather service fails https://searchengineland.com/google-assistant-sometimes-uses-accuweather-when-their-weather-service-fails-296517 Search Engine Land urn:uuid:1f7bf4eb-3236-ac1c-1ad5-fd90de07357c Thu, 19 Apr 2018 00:29:24 +0000 <p>When Google's first party responses are not available, Google may ask if you want to use a third-party service.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-assistant-sometimes-uses-accuweather-when-their-weather-service-fails-296517">Google Assistant sometimes uses AccuWeather when their weather service fails</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <img src="https://searchengineland.com/figz/wp-content/seloads/2016/10/google-home-group3-1920-800x450.jpg" alt="" width="800" height="450" class="alignnone size-large wp-image-260465" srcset="https://searchengineland.com/figz/wp-content/seloads/2016/10/google-home-group3-1920-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2016/10/google-home-group3-1920-600x338.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2016/10/google-home-group3-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Normally when you ask Google Assistant or Google Home what the weather is, Google will just tell you. But sometimes, Google might need some help from a friend, like <A href="https://www.accuweather.com/en/press/71841293">AccuWeather</a>. In instances when Google&#8217;s own weather service is not working, Google might offer the user to try a Google Assistant app from a third-party service.</p> <p>This is exactly what Colm O Sullivan ran into the other day when he asked his Google Home for the current weather. Instead of Google responding with the weather, Google responded to Colm saying &#8220;All right. For that, you might like AccuWeather. Want to give it a try?&#8221;</p> <p>A Google spokesperson told Search Engine Land that what triggered this was &#8220;brief outage of our first party weather response.&#8221; So instead Google &#8220;offered the AccuWeather Action as a fall back option for users during that short window.&#8221;</p> <p>Google explained that they may use AccuWeather or other services when their first party responses are not available, and that this was in no way an advertisement for AccuWeather.</p> <p>Here is a vide of this in action from Colm O Sullivan:</p> <div class="fit-embeded"><iframe width="500" height="375" src="https://www.youtube.com/embed/4F0IgzplT7I?feature=oembed" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></div> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-assistant-sometimes-uses-accuweather-when-their-weather-service-fails-296517">Google Assistant sometimes uses AccuWeather when their weather service fails</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Snapchat Integrates Shopping Ads Into AR Lenses by @MattGSouthern http://tracking.feedpress.it/link/13962/8898561 Search Engine Journal urn:uuid:a8e35dda-5820-5d58-7b18-8fd65d881456 Wed, 18 Apr 2018 20:50:27 +0000 <p>Snapchat is letting advertisers sell products with custom AR lenses, which users can add to selfie photos and videos.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/snapchat-integrates-shopping-ads-ar-lenses/249917/">Snapchat Integrates Shopping Ads Into AR Lenses by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8898561.gif" height="1" width="1"/> Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses https://marketingland.com/marketing-day-facebook-reopens-app-reviews-adobe-buys-sayspring-snapchats-shoppable-ar-lenses-238654 Marketing Land urn:uuid:e0822114-d71a-84b5-d4d5-11718f1b60d9 Wed, 18 Apr 2018 20:05:46 +0000 <p>Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-facebook-reopens-app-reviews-adobe-buys-sayspring-snapchats-shoppable-ar-lenses-238654">Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring &#038; Snapchat&#8217;s Shoppable AR Lenses</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-149669" src="http://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2015/10/marketing-day-header-v2-mday-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Here&#8217;s our recap of what happened in online marketing today, as reported on <a href="http://marketingland.com/">Marketing Land</a> and other places across the web.</p> <h2>From Marketing Land:</h2> <ul> <li><strong><a title="Facebook reopens review process for Instant Games &#038; Messenger apps" href="https://marketingland.com/facebook-reopens-review-process-for-instant-games-messenger-apps-238560">Facebook reopens review process for Instant Games &#038; Messenger apps</a></strong><br /> <!-- byline -->Apr 18, 2018 by Amy Gesenhues<!-- end byline --><br /> After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process — but will people trust the apps?<!--end ml posts--></li> <li><strong><a title="Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage" href="https://marketingland.com/facebooks-premieres-video-format-will-let-publishers-post-prerecorded-video-as-live-footage-238618">Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage</a></strong><br /> <!-- byline -->Apr 18, 2018 by Amy Gesenhues<!-- end byline --><br /> Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.<!--end ml posts--></li> <li><strong><a title="Tech companies organize two efforts to support personal data management — both called Open GDPR" href="https://marketingland.com/tech-companies-organize-two-efforts-to-support-personal-data-management-both-called-open-gdpr-238558">Tech companies organize two efforts to support personal data management — both called Open GDPR</a></strong><br /> <!-- byline -->Apr 18, 2018 by Barry Levine<!-- end byline --><br /> Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.<!--end ml posts--></li> <li><strong><a title="Adobe gets more serious about voice interaction with purchase of Sayspring" href="https://marketingland.com/adobe-gets-more-serious-about-voice-interaction-with-purchase-of-sayspring-238521">Adobe gets more serious about voice interaction with purchase of Sayspring</a></strong><br /> <!-- byline -->Apr 18, 2018 by Barry Levine<!-- end byline --><br /> The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.<!--end ml posts--></li> <li><strong><a title="Snapchat broadens its ad options with new Shoppable AR Lenses for brands" href="https://marketingland.com/snapchat-broadens-its-ad-options-with-new-shoppable-ar-lenses-for-brands-238587">Snapchat broadens its ad options with new Shoppable AR Lenses for brands</a></strong><br /> <!-- byline -->Apr 18, 2018 by Amy Gesenhues<!-- end byline --><br /> Advertisers will now be able to add a ‘Buy Now,’ ‘Watch’ or ‘Install Now’ button to their branded Lenses.<!--end ml posts--></li> <li><strong><a title="Senators introduce privacy ‘bill of rights’ to protect consumer data" href="https://marketingland.com/senators-introduce-privacy-bill-of-rights-to-protect-consumer-data-238552">Senators introduce privacy ‘bill of rights’ to protect consumer data</a></strong><br /> <!-- byline -->Apr 17, 2018 by Robin Kurzer<!-- end byline --><br /> The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules.<!--end ml posts--></li> <li><strong><a title="Are your ads pointing to the right domain? Here’s a script to find out." href="https://marketingland.com/are-your-ads-pointing-to-the-right-domain-heres-a-script-to-find-out-238352">Are your ads pointing to the right domain? Here’s a script to find out.</a></strong><br /> <!-- byline -->Apr 17, 2018 by Daniel Gilbert<!-- end byline --><br /> KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain.<!--end ml posts--></li> <li><strong><a title="Want to target position 0? Here’s what you need to make that happen" href="https://marketingland.com/want-to-target-position-0-heres-what-you-need-to-make-that-happen-238305">Want to target position 0? Here’s what you need to make that happen</a></strong><br /> <!-- byline -->Apr 17, 2018 by Karen Bone<!-- end byline --><br /> Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.<!--end ml posts--></li> <li><strong><a title="Here’s how to use Twitter to dominate the Google search results" href="https://marketingland.com/heres-how-to-use-twitter-to-dominate-the-google-search-results-238378">Here’s how to use Twitter to dominate the Google search results</a></strong><br /> <!-- byline -->Apr 17, 2018 by Chris Silver Smith<!-- end byline --><br /> If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.<!--end ml posts--></li> </ul> <h2>Recent Headlines From <a href="https://martechtoday.com/">MarTech Today</a>, Our Sister Site Dedicated To Marketing Technology:</h2> <ul> <li><strong><a title="Voice agents and interfaces will require many new marketing strategies" href="https://martechtoday.com/voice-agents-and-interfaces-will-require-many-new-marketing-strategies-214217">Voice agents and interfaces will require many new marketing strategies</a></strong><br /> <!-- byline -->Apr 18, 2018 by Barry Levine<!-- end byline --><br /> Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.<!--end ml posts--></li> <li><strong><a title="Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior &#038; purchases" href="https://martechtoday.com/facebooks-secret-loyalty-prediction-ad-tool-anticipates-future-user-behavior-purchases-214117">Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior &#038; purchases</a></strong><br /> <!-- byline -->Apr 18, 2018 by Amy Gesenhues<!-- end byline --><br /> Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.<!--end ml posts--></li> <li><strong><a title="MarTech Today’s GDPR guide for marketers is now available" href="https://martechtoday.com/martech-todays-gdpr-guide-for-marketers-is-now-available-214184">MarTech Today’s GDPR guide for marketers is now available</a></strong><br /> <!-- byline -->Apr 18, 2018 by Robin Kurzer<!-- end byline --><br /> We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation.<!--end ml posts--></li> <li><strong><a title="Facebook starts to roll out GDPR notifications and consent requests" href="https://martechtoday.com/facebook-starts-to-roll-out-gdpr-notifications-and-consent-requests-214175">Facebook starts to roll out GDPR notifications and consent requests</a></strong><br /> <!-- byline -->Apr 18, 2018 by Greg Sterling<!-- end byline --><br /> The company may have an uphill battle ahead to get users to share personal data.<!--end ml posts--><!--end ml posts--></li> <li><strong><a title="Marketers must get geeky about campaign lift and control groups. Here’s why" href="https://martechtoday.com/marketers-must-get-geeky-about-campaign-lift-and-control-groups-heres-why-213958">Marketers must get geeky about campaign lift and control groups. Here’s why</a></strong><br /> <!-- byline -->Apr 18, 2018 by Gladys Kong<!-- end byline --><br /> When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.<!--end ml posts--></li> </ul> <h2>Online Marketing News From Around The Web:</h2> <ul> <li><a href="https://adexchanger.com/data-driven-thinking/a-new-beginning-for-in-app-measurement/">A New Beginning For In-App Measurement</a>, AdExchanger</li> <li><a href="https://digiday.com/marketing/transparency-house-five-biggest-issues-facing-ad-agency-model-right-now/">From transparency to in-housing: The 5 biggest issues facing the ad agency model</a>, Digiday</li> <li><a href="http://contentmarketinginstitute.com/2018/04/prioritize-content-ideas/">How to Brainstorm and Prioritize Your Best Content Ideas</a>, Content Marketing Institute</li> <li><a href="http://tubularinsights.com/pbs-social-video-marketing/">How to Mimic the Masterpiece Video Marketing of PBS</a>, Tubular Insights</li> <li><a href="https://www.marketingprofs.com/charts/2018/33915/instagram-engagement-by-day-of-the-week">Instagram Engagement by Day of the Week</a>, MarketingProfs</li> <li><a href="https://www.retaildive.com/news/only-32-of-shoppers-find-loyalty-rewards-relevant/521645/">Only 32% of shoppers find loyalty rewards relevant</a>, Retail Dive</li> <li><a href="https://www.cmswire.com/digital-experience/strategic-vision-from-todays-chief-digital-officers-cdo/">Strategic Vision From Today&#8217;s Chief Digital Officers</a>, CMS Wire</li> <li><a href="https://movableink.com/blog/report-the-2018-digital-consumer-trend-report/">The 2018 Digital Consumer Trend Report</a>, Movable Ink</li> <li><a href="https://blog.marketo.com/2018/04/marketer-glossary-gdpr-terms.html">The Marketer&#8217;s Glossary of GDPR Terminology</a>, Marketo</li> </ul> <p>The post <a rel="nofollow" href="https://marketingland.com/marketing-day-facebook-reopens-app-reviews-adobe-buys-sayspring-snapchats-shoppable-ar-lenses-238654">Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring &#038; Snapchat&#8217;s Shoppable AR Lenses</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> SearchCap: Google new video ad format, SEO checklists & more https://searchengineland.com/searchcap-google-new-video-ad-format-seo-checklists-more-296513 Search Engine Land urn:uuid:1b7e800a-b1f8-312a-69c1-1a683aae8f2b Wed, 18 Apr 2018 20:00:55 +0000 <p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/searchcap-google-new-video-ad-format-seo-checklists-more-296513">SearchCap: Google new video ad format, SEO checklists &#038; more</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <img class="aligncenter size-large wp-image-234829" src="https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-800x450.png" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-800x450.png 800w, https://searchengineland.com/figz/wp-content/seloads/2015/10/searchcap-header-v2-scap-600x338.png 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Below is what happened in search today, as reported on <a href="https://searchengineland.com/">Search Engine Land</a> and from other places across the web.</p> <h2>From Search Engine Land:</h2> <ul> <li><strong><a href="https://searchengineland.com/google-launches-outstream-ads-to-boost-video-reach-beyond-youtube-296470" title="Google launches Outstream Ads to boost video reach beyond YouTube">Google launches Outstream Ads to boost video reach beyond YouTube</a></strong><br /><!-- byline -->Apr 18, 2018 by Greg Finn<!-- end byline --> <p>A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/the-40-point-seo-checklist-for-startups-296197" title="The 40-point SEO checklist for startups">The 40-point SEO checklist for startups</a></strong><br /><!-- byline -->Apr 18, 2018 by Pratik Dholakiya<!-- end byline --> <p>Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track.</p> <p><!-- end SEL story --></li> <li><strong><a href="https://searchengineland.com/compare-15-marketing-automation-platforms-296502" title="Compare 15 marketing automation platforms">Compare 15 marketing automation platforms</a></strong><br /><!-- byline -->Apr 18, 2018 by Digital Marketing Depot<!-- end byline --> <p>Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […]</p> <p><!-- end SEL story --></li> </ul> <h2>Recent Headlines From <a href="https://marketingland.com/">Marketing Land</a>, Our Sister Site Dedicated To Internet Marketing:</h2> <ul> <li><a href="https://marketingland.com/facebook-reopens-review-process-for-instant-games-messenger-apps-238560" title="Facebook reopens review process for Instant Games &#038; Messenger apps">Facebook reopens review process for Instant Games &#038; Messenger apps</a></li> <li><a href="https://marketingland.com/facebooks-premieres-video-format-will-let-publishers-post-prerecorded-video-as-live-footage-238618" title="Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage">Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage</a></li> <li><a href="https://marketingland.com/tech-companies-organize-two-efforts-to-support-personal-data-management-both-called-open-gdpr-238558" title="Tech companies organize two efforts to support personal data management — both called Open GDPR">Tech companies organize two efforts to support personal data management — both called Open GDPR</a></li> <li><a href="https://marketingland.com/adobe-gets-more-serious-about-voice-interaction-with-purchase-of-sayspring-238521" title="Adobe gets more serious about voice interaction with purchase of Sayspring">Adobe gets more serious about voice interaction with purchase of Sayspring</a></li> <li><a href="https://marketingland.com/snapchat-broadens-its-ad-options-with-new-shoppable-ar-lenses-for-brands-238587" title="Snapchat broadens its ad options with new Shoppable AR Lenses for brands">Snapchat broadens its ad options with new Shoppable AR Lenses for brands</a></li> <li><a href="https://marketingland.com/senators-introduce-privacy-bill-of-rights-to-protect-consumer-data-238552" title="Senators introduce privacy ‘bill of rights’ to protect consumer data">Senators introduce privacy ‘bill of rights’ to protect consumer data</a></li> <li><a href="https://marketingland.com/are-your-ads-pointing-to-the-right-domain-heres-a-script-to-find-out-238352" title="Are your ads pointing to the right domain? Here’s a script to find out.">Are your ads pointing to the right domain? Here’s a script to find out.</a></li> <li><a href="https://marketingland.com/want-to-target-position-0-heres-what-you-need-to-make-that-happen-238305" title="Want to target position 0? Here’s what you need to make that happen">Want to target position 0? Here’s what you need to make that happen</a></li> <li><a href="https://marketingland.com/heres-how-to-use-twitter-to-dominate-the-google-search-results-238378" title="Here’s how to use Twitter to dominate the Google search results">Here’s how to use Twitter to dominate the Google search results</a></li> </ul> <h2>Search News From Around The Web:</h2> <ul> <li><a href="https://www.seroundtable.com/google-algorithm-ranking-update-25587.html">Google Algorithm &#038; Ranking Update Kicking Off</a>, Search Engine Roundtable</li> <li><a href="https://www.wired.com/story/googles-new-ai-head-is-so-smart-he-doesnt-need-ai">Google&#8217;s New AI Head Is So Smart He Doesn&#8217;t Need AI</a>, Wired</li> <li><a href="https://mobile.nytimes.com/2018/04/18/business/marissa-mayer-corner-office.html">Marissa Mayer Is Still Here</a>, New York Times</li> <li><a href="https://gizmodo.com/meet-the-woman-who-leads-nightwatch-google-s-internal-1825227132/amp">Meet the Woman Who Leads NightWatch, Google’s Internal Privacy Strike Force</a>, Gizmodo</li> <li><a href="https://www.sterlingsky.ca/review-spam-hits-the-earths-most-famous-landmarks/">Review Spam Hits the Earth&#8217;s Most Famous Landmarks</a>, Sterling Sky</li> <li><a href="https://www.gearthblog.com/blog/archives/2018/04/sad-lack-of-visible-progress-on-google-earth-for-chrome-and-mobile-one-year-later.html">Sad Lack of Visible Progress on Google Earth for Chrome and Mobile One Year Later</a>, Google Earth Blog</li> <li><a href="https://www.craigcampbellseo.co.uk/what-to-expect-from-a-seo-report/">What to Expect from a SEO Report</a>, Craig Campbell</li> </ul> <p>The post <a rel="nofollow" href="https://searchengineland.com/searchcap-google-new-video-ad-format-seo-checklists-more-296513">SearchCap: Google new video ad format, SEO checklists &#038; more</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Google Chrome to Prevent Videos With Sound From Autoplaying by @MattGSouthern http://tracking.feedpress.it/link/13962/8897874 Search Engine Journal urn:uuid:00977da4-1293-b4cf-4c47-8d6971c91d26 Wed, 18 Apr 2018 18:58:52 +0000 <p>Google’s latest version of Chrome for desktop will disable most videos with sound from playing automatically.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-chrome-prevent-videos-sound-autoplaying/249893/">Google Chrome to Prevent Videos With Sound From Autoplaying by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8897874.gif" height="1" width="1"/> Facebook reopens review process for Instant Games & Messenger apps https://marketingland.com/facebook-reopens-review-process-for-instant-games-messenger-apps-238560 Marketing Land urn:uuid:fb171132-424f-fbf8-359c-02a3df62ed48 Wed, 18 Apr 2018 18:50:25 +0000 <p>After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process -- but will people trust the apps?</p> <p>The post <a rel="nofollow" href="https://marketingland.com/facebook-reopens-review-process-for-instant-games-messenger-apps-238560">Facebook reopens review process for Instant Games &#038; Messenger apps</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-97111" src="https://marketingland.com/wp-content/ml-loads/2014/08/facebook-apps1-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2014/08/facebook-apps1-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2014/08/facebook-apps1-ss-1920-600x337.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>After hitting the pause button on app reviews following the <a href="https://marketingland.com/facebook-cambridge-analytica-what-we-know-what-they-knew-where-that-leaves-us-238143">Cambridge Analytica firestorm</a>, Facebook has announced that it is <a href="https://developers.facebook.com/blog/post/2018/04/17/app-review-reopens-instant-games-messenger-apps-with-limited-page-connections/">reopening the review process</a> for Instant Games and Messenger apps.</p> <p>Reviews for Instant Games apps will open immediately, reports Facebook, although the company notes it may take several weeks for it to get through the apps currently in the review queue. Newly submitted apps will not be reviewed until the apps in the queue have been reviewed.</p> <p>For Messenger Apps, only those with a limited number of Page connections will be reviewed: &#8220;This week, we are reopening review for developers that support a limited number of Pages, allowing them to set up direct Messenger integrations across their own Pages.&#8221;</p> <p>Facebook says it is prioritizing Messenger app reviews for existing apps already in its review process queue before reviewing new requests. In addition to reopening the review process for Messenger apps, Facebook will also re-enable existing apps using Page conversation APIs to connect to a limited number of Pages.</p> <p>Facebook paused its <a href="https://messenger.fb.com/newsroom/messenger-platform-changes-in-development/">app review process on March 26</a>, after announcing it was <a href="https://marketingland.com/facebook-suspends-cambridge-analytica-firm-exploited-data-support-trump-election-effort-236286">suspending Cambridge Analytica</a>, which had used an app to harvest and exploit user data. Halting app reviews was Facebook&#8217;s way of showing it was performing due diligence around the very thing that caused its latest crisis. Not only did Facebook stop app reviews, the company also modified its app review process, and limited the amount of user information &#8212; including friend lists &#8212; that app developers had access to.</p> <p>Since the Cambridge Analytica news broke, Facebook has made a number of announcements concerning all the ways it is aiming to <a href="https://marketingland.com/facebook-booting-data-brokers-simplifying-privacy-tools-to-bolster-user-confidence-237202">protect user information</a>. But the changes Facebook is making to its privacy policies do not appear to be helping it win back trust among users. This week, <a href="https://www.npr.org/2018/04/17/603039236/npr-marist-poll-gop-dems-divided-on-mueller-as-special-counsels-favorability-dro">NPR/PBS News Hour and Marist Poll</a> surveyed more than 1,000 US adults and found 80 percent said they had no confidence at all, or very little, that Facebook safeguards their personal information. Ninety-two percent of Facebook users polled said they didn&#8217;t have much, or any, confidence that what they see on the site is true.</p> <p>Now that Facebook has reopened the review process for Instant Games and the Messenger apps that connect to Pages, the question for marketers is whether or not it&#8217;s worth putting money toward a Facebook app if the public has lost all trust in the platform.</p> <p>While game apps, and especially, Messenger apps that let brands engage directly with users, may offer a certain appeal to brands looking to extend their reach on the site, what good are they if people are currently <a href="https://marketingland.com/facebook-is-now-giving-users-the-option-to-remove-apps-in-bulk-237612">removing apps in bulk</a> from their Facebook profiles?</p> <p>The post <a rel="nofollow" href="https://marketingland.com/facebook-reopens-review-process-for-instant-games-messenger-apps-238560">Facebook reopens review process for Instant Games &#038; Messenger apps</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage https://marketingland.com/facebooks-premieres-video-format-will-let-publishers-post-prerecorded-video-as-live-footage-238618 Marketing Land urn:uuid:b3e83f73-3301-797a-2b11-2062510a22c1 Wed, 18 Apr 2018 17:50:21 +0000 <p>Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon. </p> <p>The post <a rel="nofollow" href="https://marketingland.com/facebooks-premieres-video-format-will-let-publishers-post-prerecorded-video-as-live-footage-238618">Facebook&#8217;s &#8216;Premieres&#8217; video format will let publishers post prerecorded video as live footage</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-115488" src="https://marketingland.com/wp-content/ml-loads/2015/01/facebook-video6-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2015/01/facebook-video6-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2015/01/facebook-video6-ss-1920-600x337.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded <a href="https://marketingland.com/facebooks-video-ads-watch-time-compares-across-formats-231490">video</a> as live footage.</p> <p>The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the prerecorded Premieres video will happen in real time, as with Facebook&#8217;s <a href="https://marketingland.com/facebook-live-broadcasts-have-doubled-yoy-since-the-livestreaming-feature-launched-in-2016-237808">Live videos</a>. Once used as a Premiere video, the video becomes a normal VOD (video on demand).</p> <p>&#8220;People will be able to experience Premieres of videos like movie trailers, new episodes of Facebook Watch shows, or new content from their favorite creators, alongside other fans together in real time &#8212; just like watching a Facebook Live video,&#8221; writes Facebook VP of Product for Video, Fidji Simo.</p> <p>The new format is currently being tested among a group of creators, publishers and shows. Facebook said it wasn&#8217;t sharing the names of the initial partners in the test group but did offer the following screen shot of a Premieres video from FBE Shows, one of the content creators on Facebook Watch:</p> <img class="aligncenter size-large wp-image-238627" src="https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-Premieres-video-307x600.png" alt="" width="307" height="600" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-Premieres-video-307x600.png 307w, https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-Premieres-video-205x400.png 205w, https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-Premieres-video-768x1500.png 768w, https://marketingland.com/wp-content/ml-loads/2018/04/Facebook-Premieres-video.png 990w" sizes="(max-width: 307px) 100vw, 307px" /> <p>The Premieres video format is currently only available to a limited test group, but Facebook says it will be rolling out &#8220;more broadly&#8221; soon. The new format very well could benefit the site in two ways: giving video creators more opportunities to engage with audiences, and also helping Facebook put more eyes on programming developed specifically for <a href="https://marketingland.com/facebook-will-create-section-hard-news-video-within-watch-234371">Watch</a>, the site&#8217;s video hub.</p> <p>Launched in beta last August, <a href="https://marketingland.com/facebook-debuts-watch-home-original-shows-221513">Facebook Watch</a> includes original programming from media companies and news outlets.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/facebooks-premieres-video-format-will-let-publishers-post-prerecorded-video-as-live-footage-238618">Facebook&#8217;s &#8216;Premieres&#8217; video format will let publishers post prerecorded video as live footage</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Compare 15 marketing automation platforms https://searchengineland.com/compare-15-marketing-automation-platforms-296502 Search Engine Land urn:uuid:1b039a48-cff5-6579-a2b1-fbfdea508abc Wed, 18 Apr 2018 17:38:58 +0000 <p>Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today&#8217;s &#8220;B2B Marketing Automation Platforms: [&#8230;]</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/compare-15-marketing-automation-platforms-296502">Compare 15 marketing automation platforms</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <p><img class="size-large wp-image-296504 aligncenter" src="https://searchengineland.com/figz/wp-content/seloads/2018/04/compare-apples-37062730v2-ss-1920-800x450.jpg" alt="" width="800" height="450" /><br /> Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems.</p> <p>The latest edition of MarTech Today&#8217;s &#8220;<a href="https://downloads.digitalmarketingdepot.com/MIR_1602_B2BMrkgAuto_landingpageA_mtt.html?utm_source=sel&#038;utm_medium=newspost">B2B Marketing Automation Platforms: A Marketer&#8217;s Guide</a>&#8221; examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business.</p> <p>This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers. Included are profiles of 15 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing.</p> <p>If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. <a href="https://downloads.digitalmarketingdepot.com/MIR_1602_B2BMrkgAuto_landingpageA_mtt.html?utm_source=sel&#038;utm_medium=newspost" rel="nofollow">Visit Digital Marketing Depot</a> to download your copy.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/compare-15-marketing-automation-platforms-296502">Compare 15 marketing automation platforms</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> Google Maps is Now Using Fast Food Locations as Reference Points by @MattGSouthern http://tracking.feedpress.it/link/13962/8897252 Search Engine Journal urn:uuid:eaa3e5c2-7859-2e81-a8fe-d54e55aa24c7 Wed, 18 Apr 2018 17:28:46 +0000 <p>Google Maps is testing a feature which gives drivers turn-by-turn directions using fast food restaurants as landmarks.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-maps-now-using-fast-food-locations-reference-points/249879/">Google Maps is Now Using Fast Food Locations as Reference Points by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8897252.gif" height="1" width="1"/> Tech companies organize two efforts to support personal data management — both called Open GDPR https://marketingland.com/tech-companies-organize-two-efforts-to-support-personal-data-management-both-called-open-gdpr-238558 Marketing Land urn:uuid:91684e44-369a-8ec3-41ed-28d555d5e438 Wed, 18 Apr 2018 16:45:00 +0000 <p>Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/tech-companies-organize-two-efforts-to-support-personal-data-management-both-called-open-gdpr-238558">Tech companies organize two efforts to support personal data management &#8212; both called Open GDPR</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="alignnone size-large wp-image-227618" src="https://marketingland.com/wp-content/ml-loads/2017/11/GDPR-800x450.png" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2017/11/GDPR-800x450.png 800w, https://marketingland.com/wp-content/ml-loads/2017/11/GDPR-600x338.png 600w, https://marketingland.com/wp-content/ml-loads/2017/11/GDPR-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>The upcoming General Data Protection Regulation (<a href="https://martechtoday.com/guide/gdpr-the-general-data-protection-regulation">GDPR</a>) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances.</p> <p>Two of them affecting this space have emerged in the last few weeks &#8212; and, although unrelated, they’re both called Open GDPR.</p> <p>The <a href="http://opengdpr.org.">OpenGDPR framework</a> was <a href="https://www.appsflyer.com/blog/introducing-opengdpr">announced</a> late last week by its four founding members: customer data platform mParticle; mobile attribution/analytics provider AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.</p> <p><a href="https://martechtoday.com/tech-companies-organize-two-efforts-to-support-personal-data-management-both-called-open-gdpr-214123?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/tech-companies-organize-two-efforts-to-support-personal-data-management-both-called-open-gdpr-238558">Tech companies organize two efforts to support personal data management &#8212; both called Open GDPR</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Adobe gets more serious about voice interaction with purchase of Sayspring https://marketingland.com/adobe-gets-more-serious-about-voice-interaction-with-purchase-of-sayspring-238521 Marketing Land urn:uuid:d998fda8-9df8-c601-cc0e-6e5134fa3074 Wed, 18 Apr 2018 16:39:03 +0000 <p>The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/adobe-gets-more-serious-about-voice-interaction-with-purchase-of-sayspring-238521">Adobe gets more serious about voice interaction with purchase of Sayspring</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="alignnone size-large wp-image-225021" src="https://marketingland.com/wp-content/ml-loads/2017/09/ss-language-voice-recognition-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2017/09/ss-language-voice-recognition-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2017/09/ss-language-voice-recognition-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2017/09/ss-language-voice-recognition-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction becomes an even more commonplace way of managing devices.</p> <p>And Adobe, which has added support in its Marketing Cloud for such new tech <a href="https://martechtoday.com/adobe-takes-first-steps-bring-marketing-cloud-virtual-reality-178277">as VR</a> and <a href="https://martechtoday.com/adobe-unveils-next-gen-marketing-cloud-169613">Over-the-Top TV</a>, has now boosted its bet on voice by <a href="https://theblog.adobe.com/adobe-bets-on-voice/">announcing this week</a> the acquisition of Sayspring, Inc. Deal terms were not made public.</p> <p>The year-old startup, based in New York City, offers a free-of-charge and coding-free tool for creating voice interfaces and applications for Amazon Alexa and Google Assistant.</p> <p><a href="https://martechtoday.com/adobe-gets-more-serious-about-voice-interaction-with-purchase-of-sayspring-214103?utm_src=ml&#038;utm_medium=textlink&#038;utm_campaign=mlxpost">[Read the full article on MarTech Today.]</a></p> <p>The post <a rel="nofollow" href="https://marketingland.com/adobe-gets-more-serious-about-voice-interaction-with-purchase-of-sayspring-238521">Adobe gets more serious about voice interaction with purchase of Sayspring</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> Snapchat broadens its ad options with new Shoppable AR Lenses for brands https://marketingland.com/snapchat-broadens-its-ad-options-with-new-shoppable-ar-lenses-for-brands-238587 Marketing Land urn:uuid:5f37b6d4-4f64-4671-80e2-329047a291e4 Wed, 18 Apr 2018 16:04:02 +0000 <p>Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/snapchat-broadens-its-ad-options-with-new-shoppable-ar-lenses-for-brands-238587">Snapchat broadens its ad options with new Shoppable AR Lenses for brands</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> <img class="aligncenter size-large wp-image-213885" src="https://marketingland.com/wp-content/ml-loads/2017/05/snapchat-smartphone-generic1-ss-1920-800x450.jpg" alt="" width="800" height="450" srcset="https://marketingland.com/wp-content/ml-loads/2017/05/snapchat-smartphone-generic1-ss-1920-800x450.jpg 800w, https://marketingland.com/wp-content/ml-loads/2017/05/snapchat-smartphone-generic1-ss-1920-600x338.jpg 600w, https://marketingland.com/wp-content/ml-loads/2017/05/snapchat-smartphone-generic1-ss-1920-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Snapchat is launching a new Shoppable AR Lens that lets advertisers add a &#8220;Buy Now,&#8221; &#8220;Watch&#8221; or &#8220;Install Now&#8221; button to branded Lenses, turning every branded Snapchat selfie into a potential purchase, video view or app download.</p> <p>The Shoppable AR (augmented reality) Lenses are separated into three categories: Website, Video and Install. The Website Shoppable AR Lens, which involves the &#8220;Buy Now&#8221; button, is defined as the &#8220;most shoppable&#8221; option by Snapchat, giving advertisers the option to link to a product page within the Snapchat app.</p> <p>The Install Shoppable Lens includes an &#8220;Install Now&#8221; button that will let users install an app or open the app if it is already downloaded on the user&#8217;s device. The Video Shoppable AR Lens allows advertisers to add a &#8220;Watch&#8221; button to their branded Lens, which could be used to promote a game or movie trailer, a how-to video or behind-the-scenes-type footage.</p> <p>&#8220;Snapchat Lenses are among the most unique ways to provide interactivity with potential moviegoers, and are now even stronger thanks to this new, simple button to view a trailer,&#8221; says Amy Elkins, STX Entertainment&#8217;s EVP of media and marketing innovation.</p> <p>STX Entertainment, a film production company, is one of four brands launching Shoppable Lens campaigns. It&#8217;s using the Video Shoppable Lens to promote its new Amy Schumer movie, &#8220;I Feel Pretty.&#8221;</p> <img class="aligncenter size-large wp-image-238594" src="https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Watch--338x600.png" alt="" width="338" height="600" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Watch--338x600.png 338w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Watch--225x400.png 225w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Watch--768x1365.png 768w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Watch-.png 1242w" sizes="(max-width: 338px) 100vw, 338px" /> <p>The other three brands launching Shoppable ads are Adidas, Clairol and King (the developer of the &#8220;Candy Crush&#8221; game app). Adidas has created a Website Shoppable AR Lens for its Deerupt running shoes:</p> <img class="aligncenter size-large wp-image-238596" src="https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-278x600.png" alt="" width="278" height="600" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-278x600.png 278w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-185x400.png 185w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-768x1657.png 768w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now.png 772w" sizes="(max-width: 278px) 100vw, 278px" /> <p>This is the product page that launches when a user clicks the &#8220;Buy Now&#8221; button on the Adidas Website Shoppable Lens:</p> <img class="aligncenter size-large wp-image-238595" src="https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-2-279x600.png" alt="" width="279" height="600" srcset="https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-2-279x600.png 279w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-2-186x400.png 186w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-2-768x1653.png 768w, https://marketingland.com/wp-content/ml-loads/2018/04/Snapchat-Show-Now-2.png 772w" sizes="(max-width: 279px) 100vw, 279px" /> <p>Snapchat is giving advertisers three separate payment options for the new Shoppable Lens ad options. They can be purchased via Snapchat&#8217;s self-serve platform, where advertisers bid on Snap Ads for as little as $100 per day. Advertisers can also pay a minimum of $40,000 (with an agreed-upon CPM) for an audience-targeted Shoppable Lens. Or there is a flat-fee payment option that offers brands the first Lens position on the Snapchat camera.</p> <p>According to a <a href="https://marketingland.com/73-snapchat-video-ads-run-media-entertainment-technology-retail-channels-235383">MediaRadar report from earlier this year</a>, 73 percent of the advertisers that ran video ads on Snapchat&#8217;s Discover channels were media, entertainment, technology or retail brands. Shoppable Lenses hit right at these advertiser segments, giving entertainment, technology and retail brands a direct path to conversion straight from Snapchat&#8217;s camera.</p> <p>Snapchat boasts itself as the leader in AR marketing and says more than 70 million people play with its Lenses every day. It also reports users share 250 million AR Snaps daily.</p> <p>&#8220;Shoppable AR Lenses give brands a new way to leverage our unique scale &#8212; more than half of the 13-34-year-old population of the US plays with our AR Lenses each week on average &#8212; to drive real and measurable ROI, whether that’s through sales, downloads, lead gen or video views,&#8221; says Snapchat&#8217;s director of revenue product, Peter Sellis.</p> <p>This latest ad option from Snapchat follows the platform&#8217;s steady push to build out its advertising platform and to bring more e-commerce options to advertisers. Last week, <a href="https://marketingland.com/snapchat-looks-to-offer-new-e-commerce-options-for-discover-publishers-238246">Snapchat began testing an e-commerce feature</a> on a few of its Discover publisher channels that made it possible for a user to swipe on a product and then purchase it within the <a href="https://marketingland.com/snapchat-opens-app-shopping-section-snap-store-233667">Snap Store</a>. Just a month ago, Snapchat released three new <a href="https://marketingland.com/snapchat-bulks-up-location-based-ad-filters-launches-in-store-analytics-tool-236744">location-based ad-targeting features</a>.</p> <p>The post <a rel="nofollow" href="https://marketingland.com/snapchat-broadens-its-ad-options-with-new-shoppable-ar-lenses-for-brands-238587">Snapchat broadens its ad options with new Shoppable AR Lenses for brands</a> appeared first on <a rel="nofollow" href="https://marketingland.com">Marketing Land</a>.</p> The 40-point SEO checklist for startups https://searchengineland.com/the-40-point-seo-checklist-for-startups-296197 Search Engine Land urn:uuid:41831ae8-4fed-6ef4-cf62-8d50a29a2848 Wed, 18 Apr 2018 14:29:00 +0000 <p>Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/the-40-point-seo-checklist-for-startups-296197">The 40-point SEO checklist for startups</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <p class="dn-file-id-290283202"><img class="aligncenter size-large wp-image-296199" src="https://searchengineland.com/figz/wp-content/seloads/2018/04/checklist-800x531.png" alt="" width="800" height="531" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/checklist-800x531.png 800w, https://searchengineland.com/figz/wp-content/seloads/2018/04/checklist-600x398.png 600w, https://searchengineland.com/figz/wp-content/seloads/2018/04/checklist-768x510.png 768w" sizes="(max-width: 800px) 100vw, 800px" /><br /> Whether you are in the process of taking your startup site public or honing your on-site search engine optimization (SEO) post-launch, it&#8217;s important to have a process in place to make sure you aren&#8217;t missing anything.</p> <p class="dn-file-id-290283202">To that end, we&#8217;ve collected 40 factors we recommend incorporating into your checklists and processes to ensure that your SEO stays ahead of the game.</p> <p class="dn-file-id-290283202">The following checklist takes into account SEO factors related to your:</p> <ul> <li class="dn-file-id-290283202">Server setup.</li> <li class="dn-file-id-290283202">Indexation.</li> <li class="dn-file-id-290283202">Technical content factors.</li> <li class="dn-file-id-290283202">Site architecture.</li> <li class="dn-file-id-290283202">Mobile factors.</li> </ul> <p class="dn-file-id-290283202">Keep this on hand the next time you need to evaluate your site.</p> <h2 class="dn-file-id-290283202">Server-side SEO</h2> <img class="aligncenter wp-image-291199 size-large" src="https://searchengineland.com/figz/wp-content/seloads/2018/02/seo-one-off-featured-800x333.png" alt="Why SEO Services Are Not A One-Off Activity" width="800" height="333" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/02/seo-one-off-featured-800x333.png 800w, https://searchengineland.com/figz/wp-content/seloads/2018/02/seo-one-off-featured-600x250.png 600w, https://searchengineland.com/figz/wp-content/seloads/2018/02/seo-one-off-featured-768x320.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p class="dn-file-id-290283202">During the process of developing a website for your startup, you will need to make sure you have your server and hosting issues covered. Here are some considerations to watch out for leading up and after your launch.</p> <p class="dn-file-id-290283202"><strong>1. Monitor site uptime:</strong> Use a free uptime monitoring tool such as Pingdom or UptimeRobot to verify that your site&#8217;s uptime is reasonable. In general, you should aim for an uptime of 99.999 percent. Dropping to 99.9 percent is sketchy, and falling to 99 percent is completely unacceptable. Look for web host uptime guarantees, how they will compensate you when those guarantees are broken, and hold them to their word with monitoring tools.</p> <p class="dn-file-id-290283202"><strong>2. Switch to HTTPS:</strong> <a href="https://searchengineland.com/http-https-seos-guide-securing-website-246940" target="_blank" rel="noopener">Set up HTTPS as early as possible in the process.</a> The later you do this, the more difficult the migration will be. Verify that hypertext transfer protocol (HTTP) always redirects to hypertext transfer protocol secure (HTTPS), and that this never leads to a 404 page. Run a secure sockets layer (SSL) test to ensure your setup is secure.</p> <p class="dn-file-id-290283202"><strong>3. Single URL format</strong>: <a href="https://searchengineland.com/monitoring-web-migrations-a-checklist-for-an-effective-switch-291131" target="_blank" rel="noopener">In addition to making sure HTTP always redirects to HTTPS</a>, ensure the www or non-www uniform resource locator (URL) version is used exclusively, and that the alternative always redirects. Ensure this is the case for both HTTP and HTTPS and that all links use the proper URL format and do not redirect.</p> <p class="dn-file-id-290283202"><strong>4. Check your IP neighbors:</strong> If your internet protocol (IP) neighbors are showing webspam patterns, Google&#8217;s spam filters may have a higher sensitivity for your site. Use an IP neighborhood tool (also known as a network neighbor tool) to take a look at a sample of the sites in your neighborhood and look for any signs of spam. We are talking about outright spam here, not low-quality content. It is a good idea to run this tool on a few reputable sites to get an idea of what to expect from a normal site before jumping to any conclusions.</p> <p class="dn-file-id-290283202"><strong>5. Check for malware</strong>: Use Google&#8217;s free tool to<a href="https://searchengineland.com/hacked-content-rise-take-seo-precautions-protect-site-240855" target="_blank" rel="noopener"> check for malware on your site.</a></p> <p class="dn-file-id-290283202"><strong>6. Check for DNS issues:</strong> Use a DNS check tool such as the one provided by Pingdom or Mxtoolbox to identify any DNS issues that might cause problems. Talk to your webhost about any issues you come across here.</p> <p class="dn-file-id-290283202"><strong>7. Check for server errors:</strong> Crawl your site with a tool such as Screaming Frog. You should not find any 301 or 302 redirects, because if you do, it means that you are linking to URLs that redirect. Update any links that redirect. Prioritize removing links to any 404 or 5xx pages, since these pages don&#8217;t exist at all, or are broken. Block 403 (forbidden) pages with robots.txt.</p> <img class="aligncenter size-large wp-image-296198" src="https://searchengineland.com/figz/wp-content/seloads/2018/04/pratikd1-800x282.png" alt="" width="800" height="282" srcset="https://searchengineland.com/figz/wp-content/seloads/2018/04/pratikd1-800x282.png 800w, https://searchengineland.com/figz/wp-content/seloads/2018/04/pratikd1-600x212.png 600w, https://searchengineland.com/figz/wp-content/seloads/2018/04/pratikd1-768x271.png 768w, https://searchengineland.com/figz/wp-content/seloads/2018/04/pratikd1.png 1058w" sizes="(max-width: 800px) 100vw, 800px" /> <p><strong>8. Check for noindexing and nofollow:</strong> Once your site is public, use a crawler to verify that <a href="https://searchengineland.com/noindex-gone-bad-215132" target="_blank" rel="noopener">no pages are unintentionally noindexed</a> and that no pages or links are nofollowed at all. The noindex tag tells search engines not to put the page in the search index, which should only be done for duplicate content and content you don&#8217;t want to show up in search results. The nofollow tag tells search engines not to pass PageRank from the page, which you should never do to your own content.</p> <p><strong>9. Eliminate Soft 404s:</strong> Test a nonexistent URL in a crawler such as Screaming Frog. If the page does not show as 404, this is a problem. Google wants nonexistent pages to render as 404 pages; you just shouldn&#8217;t link to nonexistent pages.</p> <h2>Indexing</h2> <img class="aligncenter wp-image-281479 size-large" src="https://searchengineland.com/figz/wp-content/seloads/2017/08/websites-properties-seo-ss-1920-800x543.jpg" alt="" width="800" height="543" srcset="https://searchengineland.com/figz/wp-content/seloads/2017/08/websites-properties-seo-ss-1920-800x543.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2017/08/websites-properties-seo-ss-1920-589x400.jpg 589w, https://searchengineland.com/figz/wp-content/seloads/2017/08/websites-properties-seo-ss-1920-768x521.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Run your site through the following points both before and after your startup goes live to ensure that pages get added to the search index quickly.</p> <p><strong>1. Sitemaps:</strong> Verify that an eXtensible markup language (XML) sitemap is located at example.com/sitemap.xml and that the sitemap has been uploaded to the <a href="https://searchengineland.com/library/google/google-search-console" target="_blank" rel="noopener">Google Search Console</a> and <a href="https://www.bing.com/toolbox/webmaster" target="_blank" rel="noopener">Bing Webmaster Tools</a>. The sitemap should be dynamic and updated whenever a new page is added. The sitemap must use the appropriate URL structure (HTTP versus HTTPS and www versus non-www) and this must be consistent. Verify the sitemap returns only status 200 pages. You don&#8217;t want any 404s or 301s here. Use the World Wide Web Consortium (W3C) validator to ensure that the sitemap code validates properly.</p> <p style="text-align: left;"><strong>2. Google cache:</strong> See Google&#8217;s cache of your site using an URL like:</p> <p style="text-align: center;"><strong> http://webcache.googleusercontent.com/search?q=cache:[your URL here]</strong>.</p> <p style="text-align: left;">This will show you how Google sees your site. Navigate the cache to see if any important elements are missing from any of your page templates.</p> <p><strong>3. Indexed pages:</strong> Google site:example.com to see if the total number of returned results matches your database. If the number is low, it means some pages are not being indexed, and these should be accounted for. If the number is high, it means that duplicate content issues need to be alleviated. While this number is rarely 100 percent identical, any large discrepancy should be addressed.</p> <p><strong>4. RSS feeds:</strong> While rich site summary (RSS) feeds are no longer widely used by the general population, RSS feeds are often used by crawlers and can pick up additional links, useful primarily for indexing. <a href="https://developer.mozilla.org/en-US/docs/Archive/RSS/Getting_Started/Syndicating" target="_blank" rel="noopener">Include a rel=alternate</a> to indicate your RSS feed in the source code, and verify that your RSS feed functions properly with a reader.</p> <p><strong>5. Social media posting:</strong> Use an automatic social media poster, like Social Media Auto Publish for WordPress, for your blog or any section of your site that is regularly updated, as long as the content in that section is a good fit for social media. Publication to social media leads to exposure, obviously, but also helps with ensuring your pages get indexed in the search results.</p> <p><strong>6. Rich snippets:</strong> If you are using semantic markup, verify that the rich snippets are showing properly and that they are not broken. If either is the case, validate your markup to ensure there are no errors. It is possible that Google simply won&#8217;t show the rich snippets anyway, but if they are missing, it is important to verify that errors aren&#8217;t responsible.</p> <h2>Content</h2> <img class="aligncenter wp-image-280212 size-large" src="https://searchengineland.com/figz/wp-content/seloads/2017/08/content-design-website-mobile-ss-1920-e1505239549361-800x450.jpg" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2017/08/content-design-website-mobile-ss-1920-e1505239549361-800x450.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2017/08/content-design-website-mobile-ss-1920-e1505239549361-600x338.jpg 600w, https://searchengineland.com/figz/wp-content/seloads/2017/08/content-design-website-mobile-ss-1920-e1505239549361-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> <p>Put processes in place to ensure that the following issues are handled with each new piece of content you plan to create post-launch, and check each of these points on your site before you launch.</p> <p><strong>1. Missing titles:</strong> Use a crawler to verify that every page on <a href="https://searchengineland.com/advanced-seo-learning-experiments-using-googles-title-tag-changes-example-189850" target="_blank" rel="noopener">your site has a title tag</a>.</p> <p><strong>2. Title length:</strong> If you are using Screaming Frog, sort your titles by pixel length and identify the length at which your titles are getting cut off in the search results. While it is not always necessary to reduce the title length below this value, it is vital that all the information a user needs to identify the subject of the page shows up before the cutoff point. Note any especially short titles as well, since they should likely be expanded to target more long-tail search queries.</p> <p><strong>3. Title keywords</strong>: Ensure that any primary keywords you are targeting with a piece of content are present in the title tag. Do not repeat keyword variations in the title tag, consider synonyms if they are not awkward, and place the most important keywords closest to the beginning if it is not awkward. Remember that keyword use should rarely trump the importance of an appealing title.</p> <p><strong>4. Meta descriptions:</strong> Crawl your site to ensure that you are aware of all missing meta descriptions. It is a misconception that every page needs a meta description, since there are some cases where Google&#8217;s automated snipped is actually better, such as for pages targeting long-tail. However, the choice between a missing meta description and a present one should always be deliberate. Identify and remove any duplicate meta descriptions. These are always bad. Verify that your meta descriptions are shorter than 160 characters so that they don&#8217;t get cut off. Include key phrases naturally in your meta descriptions so that they show up in bold in the snippet. (Note that 160 characters is a guideline only, and that both Bing and Google currently use dynamic, pixel-based upper limits.)</p> <p><strong>5. H1 headers:</strong> Ensure that all pages use a header 1 (H1) tag, that there are no duplicate H1 tags, and that there is only one H1 tag for each page. Your H1 tag should be treated similarly to the title tag, with the exception that it doesn&#8217;t have any maximum length (although you shouldn&#8217;t abuse the length). It is a misconception that your H1 tag needs to be identical to your title tag, although it should obviously be related. In the case of a blog post, most users will expect the header and title tag to be the same or nearly identical. But in the case of a landing page, users may expect the title tag to be a call to action and the header to be a greeting.</p> <p><strong>6. H2 and other headers:</strong> Crawl your site and check for missing H2 headers. These subheadings aren&#8217;t always necessary, but pages without them may be <a href="https://searchengineland.com/seo-ux-success-286638" target="_blank" rel="noopener">walls of text that are difficult for users to parse</a>. Any page with more than three short paragraphs of text should probably use an H2 tag. Verify that H3, H4, and so on are being used for further subheadings. Primary subheadings should always be H2.</p> <p><strong>7. Keywords:</strong> Does every piece of content have a target keyword? Any content that does not currently have an official keyword assigned to it will need some <a href="https://searchengineland.com/3-customer-insights-gained-keyword-research-278658" target="_blank" rel="noopener">keyword research</a> applied.</p> <p><strong>8. Alt text:</strong> Non-decorative images should always use <a href="https://searchengineland.com/image-optimization-fact-future-238302" target="_blank" rel="noopener">alt-text to identify the content of the image</a>. Use keywords that identify the image itself, not the rest of the content. Bear in mind that the alt-text is intended as a genuine alternative to the image, used by visually impaired users and browsers that cannot render the image. The alt-text should always make sense to a human user. Bear in mind that alt-text is not for decorative images like borders, only for images that serve a use as content or interface.</p> <h2>Site architecture</h2> <img class="aligncenter wp-image-259685 size-large" src="https://searchengineland.com/figz/wp-content/seloads/2016/09/links-content-sharing-ss-1920-800x563.jpg" alt="" width="800" height="563" srcset="https://searchengineland.com/figz/wp-content/seloads/2016/09/links-content-sharing-ss-1920-800x563.jpg 800w, https://searchengineland.com/figz/wp-content/seloads/2016/09/links-content-sharing-ss-1920-569x400.jpg 569w, https://searchengineland.com/figz/wp-content/seloads/2016/09/links-content-sharing-ss-1920-768x540.jpg 768w, https://searchengineland.com/figz/wp-content/seloads/2016/09/links-content-sharing-ss-1920.jpg 1536w" sizes="(max-width: 800px) 100vw, 800px" /> <p>It&#8217;s always best to get site architecture handled as early on in the launch process as possible, <a href="https://searchengineland.com/seo-benefits-developing-solid-site-structure-277456" target="_blank" rel="noopener">but these are important considerations you need to take into account</a> even if you have already launched.</p> <p><strong>1. Logo links:</strong> Verify that the logo in your top menu links back to the homepage, and that this is the case for every section of your site, including the blog. If the blog is its own mini-brand and the logo links back to the homepage of the blog, ensure that there is a prominent homepage link in the top navigation.</p> <p><strong>2. Navigational anchor text:</strong> Your navigational anchor text should employ words for your target keyword phrases, but should be short enough to work for navigation. <a href="https://searchengineland.com/optimizing-internal-link-structure-256709" target="_blank" rel="noopener">Avoid menus with long anchor text</a>, and avoid repetitious phrasing in your anchor text. For example, a dropdown menu should not list “Fuji apples, Golden Delicious apples, Granny Smith apples, Gala apples” and so on. Instead, the top menu category should be “Apples,” and the dropdown should just list the apples by type.</p> <p><strong>3. External links:</strong> Links to other sites in your main navigation, or otherwise listed on every page, can be interpreted as a spam signal by the search engines. While sitewide external links aren&#8217;t necessarily a violation of <a href="https://support.google.com/webmasters/answer/66356?hl=en&#038;ref_topic=6001971" target="_blank" rel="noopener">Google&#8217;s policies on link schemes</a>, they can resemble the “Low quality directory or bookmark site links,” and Google explicitly calls out “Widely distributed links in the footers or templates of various sites.” It&#8217;s also crucial that any <a href="https://searchengineland.com/bloggers-guide-no-follow-links-240373" target="_blank" rel="noopener">sponsored links use a nofollow attribute</a> and a very good idea to nofollow your comment sections and other user-generated content.</p> <p><strong>4. Orphan pages:</strong> Cross reference your crawl data with your database to ensure that there are no orphan pages. An orphan page is a URL that is not reachable from any links on your site. Note that this is different from a 404 page, which simply does not exist but may have links pointing to it. Aside from these pages receiving no link equity from your site, they are unlikely to rank.  Orphan pages can also be considered “doorway pages” that may be interpreted as spam. If you do not have access to database information, cross reference crawl data with Google Analytics.</p> <p><strong>5. Subfolders:</strong> URL subfolders should follow a logical hierarchy that matches the navigational hierarchy of the site. Each page should have only one URL, meaning that it should never belong to more than one contradicting category or subcategory. If this is unfeasible for one reason or another, ensure that <a href="https://support.google.com/webmasters/answer/139066?hl=en" target="_blank" rel="noopener">canonicalization is used</a> to indicate which version should be indexed.</p> <p><strong>6. Link depth:  I</strong>mportant pages, such as those targeting top keywords, should not be more than two levels deep, and should ideally be reachable directly from the homepage.  You can check for link depth in Screaming Frog with “Crawl depth.” This is the number of clicks away from the page you enter as the start of your crawl.</p> <p><strong>7. Hierarchy:</strong> While pages should be accessible from the homepage within a small number of clicks, <a href="https://searchengineland.com/seo-benefits-developing-solid-site-structure-277456" target="_blank" rel="noopener">this does not mean that your site should have a completely flat architecture</a>. Unless your site is very small, you don&#8217;t want to be able to reach every page directly from the homepage. Instead, your main categories should be reachable from the homepage, and each subsequent page should be reachable from those category pages, followed by subcategories, and so on.</p> <p><strong>8. No JavaScript pagination:</strong> Every individual piece of content should have an individual URL. At no point should a user be able to navigate to a page without changing the browser URL. In addition to making indexation very difficult or impossible for search engines, this also makes it impossible for users to link directly to a page they found useful.</p> <p><strong>9. URL variables:</strong> URL variables such as “?sort=ascending” should not be tacked onto the end of URLs that are indexed in the search engines, because they create <a href="https://searchengineland.com/library/search-engine-optimization/seo-duplicate-content" target="_blank" rel="noopener">duplicate content</a>. Pages containing URL variables should always canonicalize to pages without them.</p> <p><strong>10. Contextual linking: </strong>Google has stated editorial links embedded in the content count more than links within the navigation. Best practice suggests adding descriptive text around the link,  your site&#8217;s internal links will pass more value if you include contextual links. In other words, internal linking within the main body content of the page is important, particularly for Google Black Hat Sitemap Bug: What It Means for XML Sitemaps by @TomAnthonySEO http://tracking.feedpress.it/link/13962/8895432 Search Engine Journal urn:uuid:6808e321-2e8f-1022-b7a9-db6d6c911932 Wed, 18 Apr 2018 13:45:03 +0000 <p>A bug in how Google handles XML sitemaps helped new sites hijack equity from legitimate sites. Was your site a victim?</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-xml-sitemap-bug/249805/">Google Black Hat Sitemap Bug: What It Means for XML Sitemaps by @TomAnthonySEO</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8895432.gif" height="1" width="1"/> Google launches Outstream Ads to boost video reach beyond YouTube https://searchengineland.com/google-launches-outstream-ads-to-boost-video-reach-beyond-youtube-296470 Search Engine Land urn:uuid:6da15c93-5873-5064-276c-d73e0ff00b1a Wed, 18 Apr 2018 13:04:05 +0000 <p>A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.</p> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-launches-outstream-ads-to-boost-video-reach-beyond-youtube-296470">Google launches Outstream Ads to boost video reach beyond YouTube</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> <p><img class="aligncenter size-large wp-image-273527" src="https://searchengineland.com/figz/wp-content/seloads/2017/04/google-video1-ss-1920-800x450.png" alt="" width="800" height="450" srcset="https://searchengineland.com/figz/wp-content/seloads/2017/04/google-video1-ss-1920-800x450.png 800w, https://searchengineland.com/figz/wp-content/seloads/2017/04/google-video1-ss-1920-600x338.png 600w, https://searchengineland.com/figz/wp-content/seloads/2017/04/google-video1-ss-1920-768x432.png 768w" sizes="(max-width: 800px) 100vw, 800px" />AdWords advertisers just got a brand-new video ad option for their arsenal. The new format, Outstream Video Ads, will operate on mobile devices across <a href="https://support.google.com/adwords/answer/7166933?hl=en">Google video partner</a> mobile sites and apps.</p> <p>Unlike TrueView in-stream ads or Bumper ads, the new Outstream Video Ads won&#8217;t require placement within a YouTube video. This is a fundamental change, as it gives advertisers the ability to reach an audience when a YouTube video isn&#8217;t present. The videos will appear in banners for mobile web placements and as banners, interstitials, in-feed and native for apps (both portrait and landscape.).</p> <img class="aligncenter size-full wp-image-296471" src="https://searchengineland.com/figz/wp-content/seloads/2018/04/outstream-example.gif" alt="" width="247" height="400" /> <p>The format looks strikingly similar to the popular Responsive ads that are currently run across the Google Display Network. The videos will run without sound once they come into view, and a tap from a user will turn the sound on. The user will also be able to restart the video.</p> <p>Outstream Ads can be purchased on a viewable CPM basis, and the ads will only show on Google video partner sites or apps (for now). Google will enhance the look with a message, logo and link, similar to Responsive ads. Advertisers will need to include the following:</p> <ul> <li>Video.</li> <li>Logo.</li> <li>Headline.</li> <li>Description.</li> <li>Final URL.</li> <li>Thumbnail (optional).</li> </ul> <p>To set up an Outstream video ads campaign, advertisers will create a new video campaign (using the goal of &#8216;brand awareness and reach&#8217; and choose &#8216;Outstream&#8217; as the campaign subtype. You&#8217;ll then be able to set bids and start/end dates.</p> <p>For more information, see the <a href="https://adwords.googleblog.com/2018/04/a-new-video-format-to-reach-people.html">official Google blog post.</a></p> <p>The post <a rel="nofollow" href="https://searchengineland.com/google-launches-outstream-ads-to-boost-video-reach-beyond-youtube-296470">Google launches Outstream Ads to boost video reach beyond YouTube</a> appeared first on <a rel="nofollow" href="https://searchengineland.com">Search Engine Land</a>.</p> SEO & Cybersecurity: How the SEO Industry Views the Relationship by @TaylorDanRW http://tracking.feedpress.it/link/13962/8894967 Search Engine Journal urn:uuid:ea5a220d-c6e5-fc6f-4831-93a8ff062f74 Wed, 18 Apr 2018 12:45:36 +0000 <p>Find out how SEO professionals feel about cybersecurity, and how important they perceive it to be.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/seo-cybersecurity/248747/">SEO &#038; Cybersecurity: How the SEO Industry Views the Relationship by @TaylorDanRW</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8894967.gif" height="1" width="1"/> How to Create a Paid Search Media Projection by @coreydmorris http://tracking.feedpress.it/link/13962/8894564 Search Engine Journal urn:uuid:8ca661af-325f-dffb-7d0b-f0d54b086397 Wed, 18 Apr 2018 11:45:11 +0000 <p>Learn how to create a useful paid search projection report in this step-by-step guide.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/paid-search-media-projection/249205/">How to Create a Paid Search Media Projection by @coreydmorris</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8894564.gif" height="1" width="1"/> 6 Instagram Stories Design Tools for Marketers https://www.socialmediaexaminer.com/6-instagram-stories-design-tools-for-marketers/ Social Media Examiner urn:uuid:8499675c-1e57-c797-b96f-e66ace9df68d Wed, 18 Apr 2018 10:00:15 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/04/instagram-stories-design-tools-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you&#8217;ll discover six easy-to-use design tools that will make your Instagram stories more interesting. #1: Customize Stories Templates With Easil Price: Basic plan is free; paid plans start at $7.50/month Easil is a <a class="read-more" href="https://www.socialmediaexaminer.com/6-instagram-stories-design-tools-for-marketers/">[...]</a></p> <p>This post <a rel="nofollow" href="https://www.socialmediaexaminer.com/6-instagram-stories-design-tools-for-marketers/">6 Instagram Stories Design Tools for Marketers</a> first appeared on Social Media Examiner.</p> Google AdWords Introduces New Video Format to Reach More People by @MattGSouthern http://tracking.feedpress.it/link/13962/8887728 Search Engine Journal urn:uuid:2eb1d500-8e02-6758-38b8-641513a1e8b2 Tue, 17 Apr 2018 22:38:01 +0000 <p>Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube.</p><p>The post <a rel="nofollow" href="https://www.searchenginejournal.com/google-adwords-introduces-new-video-format-reach-people/249825/">Google AdWords Introduces New Video Format to Reach More People by @MattGSouthern</a> appeared first on <a rel="nofollow" href="https://www.searchenginejournal.com">Search Engine Journal</a>.</p><img src="http://feedpress.me/13962/8887728.gif" height="1" width="1"/>