BrevardSeo Social Media Page http://feed.informer.com/digests/KXOPYUBKCD/feeder BrevardSeo Social Media Page Respective post owners and feed distributors Wed, 12 Jul 2017 01:09:19 +0000 Feed Informer http://feed.informer.com/ What to do (and not do) when booking Black Friday travel deals https://www.nerdwallet.com/blog/travel/what-to-do-and-not-do-when-booking-black-friday-travel-deals/ NerdWallet urn:uuid:f811485b-a0b4-ce28-83b4-9f2eb152646f Fri, 16 Nov 2018 22:08:41 +0000 Black Friday and Cyber Monday offer great opportunities to save money on gifts, electronics, and more. But what about for travel? Are those airfare and hotel deals really deals? Or… <p>Black Friday and Cyber Monday offer great opportunities to save money on gifts, electronics, and more. But what about for travel? Are those airfare and hotel deals really deals? Or are they just a marketing opportunity for companies looking to cash in on the buying frenzy? The answer: both. Deals are out there, but some...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> June Casagrande is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What to do (and not do) when booking Black Friday travel deals originally appeared on NerdWallet.</p><span data-post-id="585287"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=585287" style="display: none;" data-has-syndication-rights="1" /> AmEx Blue Cash Preferred: Department Store Rewards Remain, but They’re Hidden https://www.nerdwallet.com/blog/credit-cards/amex-blue-cash-preferred-ends-3-percent-back-department-stores/ NerdWallet urn:uuid:157a2b7c-d367-b708-cbc8-90e3edf3a729 Fri, 16 Nov 2018 22:00:54 +0000 Representatives of American Express have confirmed to NerdWallet that the Blue Cash Preferred® Card from American Express will continue to offer 3% cash back at select U.S. department stores — even though… <p>Representatives of American Express have confirmed to NerdWallet that the Blue Cash Preferred® Card from American Express will continue to offer 3% cash back at select U.S. department stores — even though references to that benefit have been all but erased from the issuer’s homepage for the card. On Nov. 15, 2018, American Express’s marketing materials for...</p><p class="nw-originally-posted-link">The article AmEx Blue Cash Preferred: Department Store Rewards Remain, but They’re Hidden originally appeared on NerdWallet.</p><span data-post-id="584417"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584417" style="display: none;" data-has-syndication-rights="1" /> New American Airlines Discount Mileage Tickets Are Available https://www.nerdwallet.com/blog/travel/new-american-airlines-discount-mileage-tickets-are-available/ NerdWallet urn:uuid:ab1f85f4-23aa-bfe2-05ca-2cd5a8f2c4cb Fri, 16 Nov 2018 21:35:34 +0000 American Airlines has debuted a new program called Economy Web Specials, which offers AAdvantage members discounted pricing on select flights exclusively on American Airlines’ website. Economy Web Specials is available… <p>American Airlines has debuted a new program called Economy Web Specials, which offers AAdvantage members discounted pricing on select flights exclusively on American Airlines’ website. Economy Web Specials is available for trips Jan. 8, 2019 and beyond. To book the discount, you must be an AAdvantage frequent flyer member and book using miles on AA.com....</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Reyna Gobel is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article New American Airlines Discount Mileage Tickets Are Available originally appeared on NerdWallet.</p><span data-post-id="584924"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584924" style="display: none;" data-has-syndication-rights="1" /> Use Chase Pay 5 Times, Earn 1,500 Ultimate Rewards Points https://www.nerdwallet.com/blog/credit-cards/chase-pay-earn-1500-ultimate-rewards-points/ NerdWallet urn:uuid:c0e430dd-d126-c7b4-4ee0-48f8a36e781f Fri, 16 Nov 2018 21:31:33 +0000 Give your physical Chase credit card a break this holiday season and you could earn some extra Chase Ultimate Rewards® points. If you use Chase Pay with an eligible card… <p>Give your physical Chase credit card a break this holiday season and you could earn some extra Chase Ultimate Rewards® points. If you use Chase Pay with an eligible card for five purchases of at least $25 each, you’ll earn 1,500 points. This offer is available through Dec. 31, 2018, and among the eligible cards are the Chase...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sara Rathner is a writer at NerdWallet. Email: srathner@nerdwallet.com. Twitter: @sarakrathner. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Use Chase Pay 5 Times, Earn 1,500 Ultimate Rewards Points originally appeared on NerdWallet.</p><span data-post-id="584686"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584686" style="display: none;" data-has-syndication-rights="1" /> How to Pay Off $100,000+ in Student Loans https://www.nerdwallet.com/blog/loans/student-loans/how-to-pay-off-100000-in-student-loans/ NerdWallet urn:uuid:4536acb3-3217-4976-0b23-da93558999a9 Fri, 16 Nov 2018 19:20:27 +0000 Six-figure student debt isn’t the norm. So when you’re facing a student loan balance of $100,000 or more, the standard, 10-year federal repayment plan may not be right for you. Roughly… <p>Six-figure student debt isn’t the norm. So when you’re facing a student loan balance of $100,000 or more, the standard, 10-year federal repayment plan may not be right for you. Roughly 6% of student loan borrowers — about 2.6 million people — had balances above $100,000 at the end of 2017, according to the Federal Reserve Bank...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Teddy Nykiel is a writer at NerdWallet. Email: teddy@nerdwallet.com. Twitter: @teddynykiel. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How to Pay Off $100,000+ in Student Loans originally appeared on NerdWallet.</p><span data-post-id="577117"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=577117" style="display: none;" data-has-syndication-rights="1" /> 4 Mental Tricks to Help You Save More for Retirement https://www.nerdwallet.com/blog/investing/4-mental-tricks-to-help-you-save-more-for-retirement/ NerdWallet urn:uuid:f347951a-b0e9-3aff-513b-1623e123da7f Fri, 16 Nov 2018 19:00:42 +0000 How do you psych yourself up to save money for a goal that’s decades away, like retirement? With a little mental trickery. Amassing the high dollar amounts needed for your… <p>How do you psych yourself up to save money for a goal that’s decades away, like retirement? With a little mental trickery. Amassing the high dollar amounts needed for your golden years takes a long-term commitment. Sticking to your resolve — both financially and emotionally — requires strategies for dealing with a steady stream of...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Dayana Yochim is a writer at NerdWallet. Email: dyochim@nerdwallet.com. Twitter: @DayanaYochim. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 4 Mental Tricks to Help You Save More for Retirement originally appeared on NerdWallet.</p><span data-post-id="582042"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582042" style="display: none;" data-has-syndication-rights="1" /> Answers for Your HELOC Questions in 10 Words or Less https://www.nerdwallet.com/blog/mortgages/answers-biggest-heloc-questions/ NerdWallet urn:uuid:38a505a0-c84c-04d7-0836-6eedc39b130a Fri, 16 Nov 2018 19:00:02 +0000 Pop quiz: How much home equity do you have? If you haven’t done the math in a while, that number may be bigger than you think. “There’s a record amount… <p>Pop quiz: How much home equity do you have? If you haven’t done the math in a while, that number may be bigger than you think. “There’s a record amount of equity out there right now,” says Molly Boesel, a principal economist at CoreLogic, a property information and analytics provider. U.S. homeowners with a mortgage...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Beth Buczynski is a writer at NerdWallet. Email: bbuczynski@nerdwallet.com. Twitter: @bethbuczynski. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Answers for Your HELOC Questions in 10 Words or Less originally appeared on NerdWallet.</p><span data-post-id="581554"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=581554" style="display: none;" data-has-syndication-rights="1" /> Select AmEx Members Get $30 Off $60 in Amazon Purchases https://www.nerdwallet.com/blog/travel/select-amex-members-get-30-off-60-in-amazon-purchases/ NerdWallet urn:uuid:5a1dff75-6bd4-e924-d420-2bf0c2b0da25 Fri, 16 Nov 2018 18:33:13 +0000 American Express Membership Rewards members should keep an eye out for an invitation from Amazon. It could be worth $30. The companies are offering a special incentive to Membership Rewards… <p>American Express Membership Rewards members should keep an eye out for an invitation from Amazon. It could be worth $30. The companies are offering a special incentive to Membership Rewards members who make a qualifying purchase of $60 or more from Amazon using Membership Rewards points as payment. The deal is available only to members...</p><p class="nw-originally-posted-link">The article Select AmEx Members Get $30 Off $60 in Amazon Purchases originally appeared on NerdWallet.</p><span data-post-id="583901"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583901" style="display: none;" data-has-syndication-rights="1" /> It’s Official: Thanksgiving 2018 Will Be the All-Time Busiest for Air Travel https://www.nerdwallet.com/blog/travel/thanksgiving-2018-will-be-the-all-time-busiest-for-air-travel/ NerdWallet urn:uuid:12fc6f58-f4f7-19d8-76f4-7c63a0bc61f7 Fri, 16 Nov 2018 17:29:44 +0000 If you are flying somewhere for the Thanksgiving holiday, plan to arrive at the airport early and expect to spend plenty of time waiting in line. Trade group Airlines for… <p>If you are flying somewhere for the Thanksgiving holiday, plan to arrive at the airport early and expect to spend plenty of time waiting in line. Trade group Airlines for America and the Transportation Security Administration (TSA) both predict the period between Friday, Nov. 16 and Monday, Nov. 26, 2018 will be the busiest Thanksgiving...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Joe Cortez is a writer at NerdWallet. Email: jcortez@nerdwallet.com. Twitter: @JoeCortez. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article It’s Official: Thanksgiving 2018 Will Be the All-Time Busiest for Air Travel originally appeared on NerdWallet.</p><span data-post-id="584679"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584679" style="display: none;" data-has-syndication-rights="1" /> Black Friday: Shop It or Skip It? https://www.nerdwallet.com/blog/finance/skip-black-friday/ NerdWallet urn:uuid:3a2d1c8f-d727-58e1-afed-97a41be6b5fe Fri, 16 Nov 2018 17:00:11 +0000 A solid 70 percent of Americans plan to shop on Black Friday this year, according to a recent NerdWallet study conducted by The Harris Poll. But the nature of a… <p>A solid 70 percent of Americans plan to shop on Black Friday this year, according to a recent NerdWallet study conducted by The Harris Poll. But the nature of a day centered around shopping can almost inevitably lead to overspending. Here are three ways to tell whether participating in Black Friday is really right —...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Courtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Black Friday: Shop It or Skip It? originally appeared on NerdWallet.</p><span data-post-id="575671"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=575671" style="display: none;" data-has-syndication-rights="1" /> ‘Chase Offers’ Ready for Rollout to Cardholders https://www.nerdwallet.com/blog/credit-cards/chase-offers-ready-for-rollout-to-cardholders/ NerdWallet urn:uuid:c65bd40c-611d-9332-7e66-9975fcd8642a Fri, 16 Nov 2018 15:10:04 +0000 Holders of Chase credit and debit cards will soon get access to a new shopping platform that gives them automatic statement credit for purchases from select merchants. “Chase Offers” will appear… <p>Holders of Chase credit and debit cards will soon get access to a new shopping platform that gives them automatic statement credit for purchases from select merchants. “Chase Offers” will appear in Chase’s mobile app starting the week of Nov. 19, 2018, according to the issuer. If your card is eligible for Chase Offers, you’ll see the offers...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Paul Soucy is a writer at NerdWallet. Email: paul@nerdwallet.com. Twitter: @paulsoucy. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article ‘Chase Offers’ Ready for Rollout to Cardholders originally appeared on NerdWallet.</p><span data-post-id="585065"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=585065" style="display: none;" data-has-syndication-rights="1" /> Modern Marketing: Wisdom From Seth Godin https://www.socialmediaexaminer.com/modern-marketing-wisdom-seth-godin/ Social Media Examiner urn:uuid:96569a12-ae78-5857-a86b-16225d69901d Fri, 16 Nov 2018 11:00:03 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/modern-marketing-seth-godin-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn&#8217;t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/modern-marketing-wisdom-seth-godin/">Modern Marketing: Wisdom From Seth Godin</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Earn Miles With Two Airlines With a Single Restaurant Purchase https://www.nerdwallet.com/blog/travel/earn-miles-with-two-airlines-at-once-with-a-single-restaurant-purchase/ NerdWallet urn:uuid:289aa1e8-b010-e362-743e-8b7b564474cb Fri, 16 Nov 2018 04:11:45 +0000 A diner goes out to eat and pays with a Citi® / AAdvantage® Platinum Select® World Elite™ Mastercard®, which awards 2 American Airlines AAdavantage miles per $1 spent at restaurants. The… <p>A diner goes out to eat and pays with a Citi® / AAdvantage® Platinum Select® World Elite™ Mastercard®, which awards 2 American Airlines AAdavantage miles per $1 spent at restaurants. The check is $100 including tax and tip. A few weeks later, 200 AAdvantage miles are credited to his AAdvantage account. Soon after, 500 miles are...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> June Casagrande is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Earn Miles With Two Airlines With a Single Restaurant Purchase originally appeared on NerdWallet.</p><span data-post-id="584088"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584088" style="display: none;" data-has-syndication-rights="1" /> Chase Cards Are Joining the Contactless Payment Wave https://www.nerdwallet.com/blog/credit-cards/chase-credit-cards-contactless-payment-coming/ NerdWallet urn:uuid:08784a02-0d75-e54f-9d4d-238ffa0a8ea8 Fri, 16 Nov 2018 00:29:27 +0000 First you swiped, then you dipped. Now, if you’re a Chase cardholder, you can add tapping to your money moves. The issuer is integrating tap-and-go contactless payment on all of its… <p>First you swiped, then you dipped. Now, if you’re a Chase cardholder, you can add tapping to your money moves. The issuer is integrating tap-and-go contactless payment on all of its Visa credit and debit cards by the end of 2019, joining the ranks of other cards and payment providers that offer this functionality. “Tapping to pay...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Robin Saks Frankel is a writer at NerdWallet. Email: rfrankel@nerdwallet.com. Twitter: @robinsaks. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Chase Cards Are Joining the Contactless Payment Wave originally appeared on NerdWallet.</p><span data-post-id="584404"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584404" style="display: none;" data-has-syndication-rights="1" /> YouTube SEO: Top Factors to Invest In - Whiteboard Friday http://tracking.feedpress.it/link/9375/10783643 Moz Blog urn:uuid:f1390b09-3eee-e40d-cca2-83e4e6b0f4ea Fri, 16 Nov 2018 00:04:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/63\">randfish</a></p><p>If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.</p><p class="wistia_responsive_padding" style="padding:6.25% 0 28px 0;position:relative;"> <iframe src="https://fast.wistia.net/embed/iframe/ynmf4v7tfb?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%"> </iframe> </p><script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p><a href="https://i.imgur.com/pCloyfp.jpg" target="_blank"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/whiteboard-imgr-14-718245.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></a> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab!<br> </p><h2>Video Transcription</h2><p>Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube. </p><p>Justin came up with some fascinating results. I've called them out here <a href="https://twitter.com/justinrbriggs" target="_blank">@JustinBriggs</a> on Twitter, and his website is Briggsby.com. <a href="https://www.briggsby.com/reverse-engineering-youtube-search" target="_blank">You can find this study</a>, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO. </p><h2>5 crucial elements for video ranking success</h2><p>So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way. </p><h3>1. Video views and watch time</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-27472.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors. </p><h3>2. Keyword matching the searcher's query in the title</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-41291.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion. </p><p>So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube. </p><p>You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well. </p><h3>3. Shorter titles (&lt;50 characters) with keyword-rich descriptions</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-25232.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset. </p><p>So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea. </p><h3>4. Keyword tags</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-29659.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Number four, keyword tags. So YouTube will let you apply keyword tags to a video. </p><p>This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player. </p><p>Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number. </p><p>That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best. </p><p>So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here. </p><h3>5. Certain video lengths perform and rank well</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-29731.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could. </p><h2>3 takeaways of interest</h2><p>Three other takeaways of interest that I just found potentially valuable. </p><h3>Older videos do better on average, but new videos get a boost</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-43039.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here. </p><p>But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well. </p><h3>Channels help boost their videos</h3><p>Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say. </p><h3>Embeds and links are correlated, but unsure if causal</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-42613.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds. </p><p>Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings. </p><p>All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care. </p><p><a href="http://www.speechpad.com/page/video-transcription/" target="_blank">Video transcription</a> by <a href="http://www.speechpad.com/" target="_blank">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/63\">randfish</a></p><p>If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.</p><p class="wistia_responsive_padding" style="padding:6.25% 0 28px 0;position:relative;"> <iframe src="https://fast.wistia.net/embed/iframe/ynmf4v7tfb?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%"> </iframe> </p><script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p><a href="https://i.imgur.com/pCloyfp.jpg" target="_blank"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/whiteboard-imgr-14-718245.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></a> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab!<br> </p><h2>Video Transcription</h2><p>Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube. </p><p>Justin came up with some fascinating results. I've called them out here <a href="https://twitter.com/justinrbriggs" target="_blank">@JustinBriggs</a> on Twitter, and his website is Briggsby.com. <a href="https://www.briggsby.com/reverse-engineering-youtube-search" target="_blank">You can find this study</a>, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO. </p><h2>5 crucial elements for video ranking success</h2><p>So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way. </p><h3>1. Video views and watch time</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-27472.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors. </p><h3>2. Keyword matching the searcher's query in the title</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-41291.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion. </p><p>So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube. </p><p>You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well. </p><h3>3. Shorter titles (&lt;50 characters) with keyword-rich descriptions</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-25232.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset. </p><p>So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea. </p><h3>4. Keyword tags</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-29659.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Number four, keyword tags. So YouTube will let you apply keyword tags to a video. </p><p>This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player. </p><p>Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number. </p><p>That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best. </p><p>So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here. </p><h3>5. Certain video lengths perform and rank well</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-29731.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could. </p><h2>3 takeaways of interest</h2><p>Three other takeaways of interest that I just found potentially valuable. </p><h3>Older videos do better on average, but new videos get a boost</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-43039.png" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here. </p><p>But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well. </p><h3>Channels help boost their videos</h3><p>Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say. </p><h3>Embeds and links are correlated, but unsure if causal</h3><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2018-11-15-at-2-42613.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p>Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds. </p><p>Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings. </p><p>All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care. </p><p><a href="http://www.speechpad.com/page/video-transcription/" target="_blank">Video transcription</a> by <a href="http://www.speechpad.com/" target="_blank">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/10783643.gif" height="1" width="1"/> Estimate Your Mortgage Payment https://www.nerdwallet.com/blog/mortgages/mortgage-calculator-lp1/ NerdWallet urn:uuid:aeb8fc8d-8c55-4717-361c-cd71f7a6082d Thu, 15 Nov 2018 23:27:14 +0000 Calculate your mortgage payment Estimating your mortgage payment can help you decide if you’re ready to buy a home. That monthly payment is likely to be the biggest part of… <p>Calculate your mortgage payment Estimating your mortgage payment can help you decide if you’re ready to buy a home. That monthly payment is likely to be the biggest part of your homeowning overhead. Using this tool to calculate your mortgage payment can help you run various scenarios in your decision process for buying a home....</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> NerdWallet is a writer at NerdWallet. Email: support@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Estimate Your Mortgage Payment originally appeared on NerdWallet.</p><span data-post-id="578776"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=578776" style="display: none;" data-has-syndication-rights="1" /> Estimate Your Mortgage Payment https://www.nerdwallet.com/blog/mortgages/mortgage-payment-calculator-lp1/ NerdWallet urn:uuid:cacbe36e-0212-f51d-2df4-4e01a546ed42 Thu, 15 Nov 2018 23:27:14 +0000 Calculate your mortgage payment Estimating your mortgage payment can help you decide if you’re ready to buy a home. That monthly payment is likely to be the biggest part of… <p>Calculate your mortgage payment Estimating your mortgage payment can help you decide if you’re ready to buy a home. That monthly payment is likely to be the biggest part of your homeowning overhead. Using this tool to calculate your mortgage payment can help you run various scenarios in your decision process for buying a home....</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> NerdWallet is a writer at NerdWallet. Email: support@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Estimate Your Mortgage Payment originally appeared on NerdWallet.</p><span data-post-id="578776"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=578776" style="display: none;" data-has-syndication-rights="1" /> Sephora Black Friday 2018 Ad, Deals and Store Hours https://www.nerdwallet.com/blog/shopping/sephora-black-friday-ad/ NerdWallet urn:uuid:c7b83cd7-1c02-9ef3-4ade-846f226090f3 Thu, 15 Nov 2018 22:55:43 +0000 NerdWallet is here to help you win Black Friday, while leaving your budget intact. We spend the time, you save the money. Visit regularly for tips and announcements about the… <p>NerdWallet is here to help you win Black Friday, while leaving your budget intact. We spend the time, you save the money. Visit regularly for tips and announcements about the best holiday deals from your favorite retailers. Black Friday is Nov. 23. Sephora Black Friday deals, 2018 The 2018 Sephora Black Friday preview has arrived! The...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Lauren Schwahn is a writer at NerdWallet. Email: lschwahn@nerdwallet.com. Twitter: @lauren_schwahn. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Sephora Black Friday 2018 Ad, Deals and Store Hours originally appeared on NerdWallet.</p><span data-post-id="315435"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=315435" style="display: none;" data-has-syndication-rights="1" /> 5 Things the Alaska Airlines Mileage Plan Program Gets Right https://www.nerdwallet.com/blog/travel/5-things-the-alaska-airlines-mileage-plan-program-gets-right/ NerdWallet urn:uuid:4da36147-1eaa-f3a6-d820-67b29bbe91b2 Thu, 15 Nov 2018 22:20:26 +0000 If you travel up and down the West Coast regularly, Alaska Airlines’ Mileage Plan program could help you wring more rewards out of your travel. Not only will the airline… <p>If you travel up and down the West Coast regularly, Alaska Airlines’ Mileage Plan program could help you wring more rewards out of your travel. Not only will the airline get you where you need to go, with flights to more than 100 foreign and domestic locations after its acquisition of Virgin America in 2018,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Melinda Fulmer is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 5 Things the Alaska Airlines Mileage Plan Program Gets Right originally appeared on NerdWallet.</p><span data-post-id="584049"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584049" style="display: none;" data-has-syndication-rights="1" /> AmEx Blue Cash Preferred Ends 3% Back at Department Stores https://www.nerdwallet.com/blog/credit-cards/amex-blue-cash-preferred-ends-3-percent-back-department-stores/ NerdWallet urn:uuid:38f640fa-71bb-3c53-ab37-b0b77a0c7a29 Thu, 15 Nov 2018 22:09:54 +0000 Holders of the Blue Cash Preferred® Card from American Express are getting some unfortunate news as the 2018 holiday shopping season arrives: The card will no longer offer 3% cash… <p>Holders of the Blue Cash Preferred® Card from American Express are getting some unfortunate news as the 2018 holiday shopping season arrives: The card will no longer offer 3% cash back at select U.S. department stores. Department store purchases now earn just 1%. The $95-annual-fee card retains the rest of its rewards structure: 6% cash back at...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kenley Young is a writer at NerdWallet. Email: kyoung@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article AmEx Blue Cash Preferred Ends 3% Back at Department Stores originally appeared on NerdWallet.</p><span data-post-id="584417"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=584417" style="display: none;" data-has-syndication-rights="1" /> All Aboard the World’s First Craft Beer Airline https://www.nerdwallet.com/blog/travel/all-aboard-the-worlds-first-craft-beer-airline/ NerdWallet urn:uuid:59ed4e4c-626d-9c61-39c5-42be69b70bb1 Thu, 15 Nov 2018 22:08:08 +0000 What is the first word that comes to your mind when you think of craft beer? Maybe it’s hops. Perhaps it’s IPA. Come February 2019, there’s a chance you might… <p>What is the first word that comes to your mind when you think of craft beer? Maybe it’s hops. Perhaps it’s IPA. Come February 2019, there’s a chance you might think of airplanes. That’s BrewDog brewery’s plan, at least. The UK-based brewery, founded in 2007 by two friends and a dog, has announced the launch...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Chris O'Shea is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article All Aboard the World’s First Craft Beer Airline originally appeared on NerdWallet.</p><span data-post-id="583997"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583997" style="display: none;" data-has-syndication-rights="1" /> How Do Black Friday Prices Stack Up? https://www.nerdwallet.com/blog/finance/black-friday-prices/ NerdWallet urn:uuid:7a1aec1d-29b5-74c5-b8f9-4958a369d921 Thu, 15 Nov 2018 21:52:13 +0000 Seven in 10 Americans will shop on Black Friday this year, according to a 2018 NerdWallet survey, conducted by The Harris Poll. But will they be standing in the cold and… <p>Seven in 10 Americans will shop on Black Friday this year, according to a 2018 NerdWallet survey, conducted by The Harris Poll. But will they be standing in the cold and elbowing their way through the crowds for the same prices they could’ve gotten earlier in the year, minus the hassle? NerdWallet has been tracking prices...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Courtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How Do Black Friday Prices Stack Up? originally appeared on NerdWallet.</p><span data-post-id="583121"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583121" style="display: none;" data-has-syndication-rights="1" /> How to Save $500 https://www.nerdwallet.com/blog/banking/how-to-save-500/ NerdWallet urn:uuid:d43df3d9-96c0-f149-210a-6fe3f9acb296 Thu, 15 Nov 2018 20:59:23 +0000 Here’s a hint: Skipping your daily coffee isn’t going to cut it. Little luxuries are a popular punching bag for financial gurus, but they’re usually not what really keeps you… <p>Here’s a hint: Skipping your daily coffee isn’t going to cut it. Little luxuries are a popular punching bag for financial gurus, but they’re usually not what really keeps you from reaching financial goals. Instead of eliminating lattes to save that first $500 — and beyond — try changing your mindset. Why $500? It can be a solid start...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Alice Holbrook is a writer at NerdWallet. Email: alice.holbrook@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How to Save $500 originally appeared on NerdWallet.</p><span data-post-id="580749"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=580749" style="display: none;" data-has-syndication-rights="1" /> Amazon Black Friday 2018 Ad, Deals and Store Hours https://www.nerdwallet.com/blog/shopping/amazon-black-friday-ad/ NerdWallet urn:uuid:075bb52e-ac9f-6070-77d3-0c977513cd21 Thu, 15 Nov 2018 20:55:10 +0000 NerdWallet is here to help you win Black Friday, while leaving your budget intact. We spend the time, you save the money. Visit regularly for tips and announcements about the… <p>NerdWallet is here to help you win Black Friday, while leaving your budget intact. We spend the time, you save the money. Visit regularly for tips and announcements about the best holiday deals from your favorite retailers. Black Friday is Nov. 23. Amazon Black Friday deals, 2018 Amazon has announced its 2018 Black Friday Deals...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Lauren Schwahn is a writer at NerdWallet. Email: lschwahn@nerdwallet.com. Twitter: @lauren_schwahn. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Amazon Black Friday 2018 Ad, Deals and Store Hours originally appeared on NerdWallet.</p><span data-post-id="310187"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=310187" style="display: none;" data-has-syndication-rights="1" /> Program Perk: Earn 1,000 AAdvantage Points by Dining https://www.nerdwallet.com/blog/travel/program-perk-earn-1000-aadvantage-points-by-dining/ NerdWallet urn:uuid:a6c28c42-c9ca-3c96-2770-741599331452 Thu, 15 Nov 2018 19:35:45 +0000 Join the AAdvantage Dining Program before Jan. 31, 2019 to earn 3 American Airlines AAdvantage® miles per $1, as well as 1,000 AAdvantage®bonus miles by spending $25 in the first… <p>Join the AAdvantage Dining Program before Jan. 31, 2019 to earn 3 American Airlines AAdvantage® miles per $1, as well as 1,000 AAdvantage®bonus miles by spending $25 in the first 30 days. If you’re worried about miles expiring, this could be the easiest way to keep earning with the program. To get the 1,000 bonus...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rachel Smith is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Program Perk: Earn 1,000 AAdvantage Points by Dining originally appeared on NerdWallet.</p><span data-post-id="582910"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582910" style="display: none;" data-has-syndication-rights="1" /> Save Chase Points on Domestic Flights by Booking Through Air France https://www.nerdwallet.com/blog/travel/save-chase-points-on-domestic-flights-by-booking-through-air-france/ NerdWallet urn:uuid:c09d7ef3-32f7-ab2f-dbd7-26ac98d13df6 Thu, 15 Nov 2018 19:26:13 +0000 If you want to book a flight within the U.S., Air France might be the last place you’d think to look. But for Chase Ultimate Rewards® members, the fine print… <p>If you want to book a flight within the U.S., Air France might be the last place you’d think to look. But for Chase Ultimate Rewards® members, the fine print of bank and airline partner relationships contains surprising opportunities to save points on flights. As a result, Air France just might have the best deal...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> June Casagrande is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Save Chase Points on Domestic Flights by Booking Through Air France originally appeared on NerdWallet.</p><span data-post-id="582724"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582724" style="display: none;" data-has-syndication-rights="1" /> Budget Before Black Friday to Prevent Costly Regrets After https://www.nerdwallet.com/blog/finance/black-friday-shopping-budget-tips/ NerdWallet urn:uuid:3e600d21-7b08-ba01-1a68-f442c684ecdf Thu, 15 Nov 2018 17:00:18 +0000 If your wallet could talk, would it blacklist you from Black Friday shopping? Before you get swept up in the dizzying deal frenzy this Nov. 23, here are three tips… <p>If your wallet could talk, would it blacklist you from Black Friday shopping? Before you get swept up in the dizzying deal frenzy this Nov. 23, here are three tips from financial experts about how to stay on budget — and stop yourself from buying things you don’t need. Be honest First, be realistic about...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Courtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Budget Before Black Friday to Prevent Costly Regrets After originally appeared on NerdWallet.</p><span data-post-id="572271"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=572271" style="display: none;" data-has-syndication-rights="1" /> Americans Are At a Loss Tracking Their Financial Fees https://www.nerdwallet.com/blog/investing/when-it-comes-to-financial-fees-americans-dont-even-know-where-to-look/ NerdWallet urn:uuid:c838cfa4-06dd-fd4f-7b97-2ff41b7bfeef Thu, 15 Nov 2018 15:00:59 +0000 Over half of Americans with investment accounts (53%) don’t know how to locate fees on their account, according to a NerdWallet survey. And 19% of Americans with workplace retirement accounts… <p>Over half of Americans with investment accounts (53%) don’t know how to locate fees on their account, according to a NerdWallet survey. And 19% of Americans with workplace retirement accounts think they’re paying for types of fees that don’t actually exist. These could be costly mistakes, considering a recent NerdWallet analysis shows that the total...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Erin El Issa is a writer at NerdWallet. Email: erin@nerdwallet.com. Twitter: @Erin_El_Issa. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Americans Are At a Loss Tracking Their Financial Fees originally appeared on NerdWallet.</p><span data-post-id="560491"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560491" style="display: none;" data-has-syndication-rights="1" /> NerdsPayItForward Volunteers Focus on the Environment https://www.nerdwallet.com/blog/corporate-news/nerdspayitforward-volunteers-focus-environmental-impact/ NerdWallet urn:uuid:e34e9e9b-ddc1-c609-be69-e8d9d2c2f2e7 Thu, 15 Nov 2018 14:54:37 +0000 This post was written by Heather Yamada-Hosley, senior HR generalist and NerdsPayItForward co-president. It’s important to take care of the world and the communities we live in. Last quarter, NerdsPayItForward,… <p>This post was written by Heather Yamada-Hosley, senior HR generalist and NerdsPayItForward co-president. It’s important to take care of the world and the communities we live in. Last quarter, NerdsPayItForward, NerdWallet’s employee-led social impact group, did just that. Working with two NerdWallet leaders, NPIF focused its efforts on helping to improve and clean up the environment...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> NerdWallet is a writer at NerdWallet. Email: kspillane@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article NerdsPayItForward Volunteers Focus on the Environment originally appeared on NerdWallet.</p><span data-post-id="582351"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582351" style="display: none;" data-has-syndication-rights="1" /> How to Maximize the Exposure of Your Videos: A Strategic Plan https://www.socialmediaexaminer.com/how-to-maximize-exposure-videos-strategic-plan/ Social Media Examiner urn:uuid:c0ef6321-94a6-1587-fbda-225c0536e0bf Thu, 15 Nov 2018 11:05:45 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/maximize-video-exposure-strategic-plan-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you&#8217;ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively. Why Your Business Needs a Video Distribution and Promotion Strategy Right now, video is the [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-maximize-exposure-videos-strategic-plan/">How to Maximize the Exposure of Your Videos: A Strategic Plan</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Knowing When to Change: The Journey: Season 2, Episode 10 https://www.socialmediaexaminer.com/knowing-when-to-change-the-journey-season-2-episode-10/ Social Media Examiner urn:uuid:2fc03223-bca1-d06f-9012-30c178317892 Thu, 15 Nov 2018 11:03:07 +0000 <p>Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner&#8217;s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he&#8217;s doing must stop. [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/knowing-when-to-change-the-journey-season-2-episode-10/">Knowing When to Change: The Journey: Season 2, Episode 10</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> What I’ve Learned as a Disabled Traveler https://www.nerdwallet.com/article/what-ive-learned-as-a-disabled-traveler NerdWallet urn:uuid:f0136969-bf97-4688-dcad-c52505b32e06 Wed, 14 Nov 2018 23:53:14 +0000 Since injuring my back in a cycling accident in 2004, I’ve wheelchaired, crutched and piggybacked all over the world. Here are some of my memorable adventures and the lessons I’ve… <p>Since injuring my back in a cycling accident in 2004, I’ve wheelchaired, crutched and piggybacked all over the world. Here are some of my memorable adventures and the lessons I’ve learned along the way. Dream big when planning your trip In 2016, my wife, Britt, learned that her good friend had been selected as captain...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Mickey Kay is a writer at NerdWallet. Email: mkay@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What I’ve Learned as a Disabled Traveler originally appeared on NerdWallet.</p><span data-post-id="578062"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=578062" style="display: none;" data-has-syndication-rights="1" /> How We Saved Money on Our Cross-Country Road Trip https://www.nerdwallet.com/article/how-we-saved-money-on-our-cross-country-road-trip NerdWallet urn:uuid:90a7407d-25d7-3ba6-4547-b74588fe9c4b Wed, 14 Nov 2018 23:52:20 +0000 My wife, Britt, and I had always dreamed of traveling across the U.S. — there’s something special about exploring our own incredible country. But we felt daunted by the cost… <p>My wife, Britt, and I had always dreamed of traveling across the U.S. — there’s something special about exploring our own incredible country. But we felt daunted by the cost of airfare, accommodations, food and other travel expenses. So, for years, we shelved the dream. Then, in 2010, we decided we’d waited long enough. We...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Mickey Kay is a writer at NerdWallet. Email: mkay@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How We Saved Money on Our Cross-Country Road Trip originally appeared on NerdWallet.</p><span data-post-id="579142"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=579142" style="display: none;" data-has-syndication-rights="1" /> How to Get Cheap Upgrades to First Class https://www.nerdwallet.com/blog/travel/how-to-get-cheap-upgrades-to-first-class/ NerdWallet urn:uuid:7ed46abb-6ed1-9de2-3356-c4083c35d9cc Wed, 14 Nov 2018 22:40:07 +0000 There are several ways to fly first class: pay for it outright, purchase a last-minute upgrade, use elite status earned from frequent travel, or apply travel rewards or mileage. Today,… <p>There are several ways to fly first class: pay for it outright, purchase a last-minute upgrade, use elite status earned from frequent travel, or apply travel rewards or mileage. Today, we’re diving into how to get the best deal on first class through last-minute upgrades and wisely using elite status. Upgrade for cheap at check-in...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Reyna Gobel is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How to Get Cheap Upgrades to First Class originally appeared on NerdWallet.</p><span data-post-id="583326"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583326" style="display: none;" data-has-syndication-rights="1" /> Earn Free Disney Park Tickets by Volunteering https://www.nerdwallet.com/blog/travel/earn-free-disney-park-tickets-by-volunteering/ NerdWallet urn:uuid:4023c8b4-6988-2cd0-e58a-1952bcf0e64e Wed, 14 Nov 2018 22:16:22 +0000 This year, Family Volunteer Day lands on Nov. 17, and it’s a great time to get the family together to do some good in the world. Still looking for an… <p>This year, Family Volunteer Day lands on Nov. 17, and it’s a great time to get the family together to do some good in the world. Still looking for an activity? You can pick one that earns you free Disney One-Day Park Hopper tickets. Here’s what you need to know about the offer: Volunteer with...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Reyna Gobel is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Earn Free Disney Park Tickets by Volunteering originally appeared on NerdWallet.</p><span data-post-id="583279"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583279" style="display: none;" data-has-syndication-rights="1" /> Flash Sale: Get 20% off JetBlue Flights This Holiday Season https://www.nerdwallet.com/blog/travel/flash-sale-get-20-off-jetblue-flights-this-holiday-season/ NerdWallet urn:uuid:955c0ed1-dd84-0a65-7e85-7a5e98f60296 Wed, 14 Nov 2018 22:04:12 +0000 Start celebrating the holiday season early with this JetBlue flash sale. JetBlue is offering 20% off the base fare of one-way flights between Nov. 27 – Dec. 12, 2018, if… <p>Start celebrating the holiday season early with this JetBlue flash sale. JetBlue is offering 20% off the base fare of one-way flights between Nov. 27 – Dec. 12, 2018, if you book now to Nov. 14, 2018. But note: This deal is not eligible for use on Friday or Sunday departures, so plan your trip...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rachel Smith is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Flash Sale: Get 20% off JetBlue Flights This Holiday Season originally appeared on NerdWallet.</p><span data-post-id="583938"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583938" style="display: none;" data-has-syndication-rights="1" /> Hawaiian Airlines Raises Checked Bag Fees https://www.nerdwallet.com/blog/travel/hawaiian-airlines-raises-checked-bag-fees/ NerdWallet urn:uuid:f8fcc913-c357-e226-482f-cff7b2205f6e Wed, 14 Nov 2018 21:43:55 +0000 Hawaiian Airlines checked bag fees are rising for flights between the mainland U.S. and the Hawaiian Islands. It is a $5 increase on the first two checked bags, bringing the new… <p>Hawaiian Airlines checked bag fees are rising for flights between the mainland U.S. and the Hawaiian Islands. It is a $5 increase on the first two checked bags, bringing the new total for the first checked bag to $30, and the second to $40. Carry-on luggage is still free. When the fee is increased is based on...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Reyna Gobel is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Hawaiian Airlines Raises Checked Bag Fees originally appeared on NerdWallet.</p><span data-post-id="583973"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583973" style="display: none;" data-has-syndication-rights="1" /> Saving vs. Investing: When to Choose and How to Do It https://www.nerdwallet.com/blog/banking/saving-vs-investing-when-to-choose-how-to-do-it/ NerdWallet urn:uuid:3772e1de-a2db-4e00-3fbc-e69eb414de17 Wed, 14 Nov 2018 20:56:33 +0000 Considering saving vs. investing isn’t a simple choice. Imagine you have to cross a tightrope — while carrying an armful of fragile valuables. Either one is hard, but combine them, and you… <p>Considering saving vs. investing isn’t a simple choice. Imagine you have to cross a tightrope — while carrying an armful of fragile valuables. Either one is hard, but combine them, and you might not even take that first step. Starting to save and invest can feel just as overwhelming. Saving the recommended three to six months of living...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Alice Holbrook is a writer at NerdWallet. Email: alice.holbrook@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Saving vs. Investing: When to Choose and How to Do It originally appeared on NerdWallet.</p><span data-post-id="580538"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=580538" style="display: none;" data-has-syndication-rights="1" /> How to Claim Online Coupon Codes in 3 Steps https://www.nerdwallet.com/blog/finance/claim-online-coupon-codes/ NerdWallet urn:uuid:8595926c-034a-029f-5c35-b5a403db21a9 Wed, 14 Nov 2018 20:33:52 +0000 Saving money online is all about strategy. Here’s how to lay claim to the best online coupon codes in three easy steps: search, select and score. 1. Search There’s no… <p>Saving money online is all about strategy. Here’s how to lay claim to the best online coupon codes in three easy steps: search, select and score. 1. Search There’s no excuse for purchasing something online without first looking for a coupon code. “It should be a step that everyone is taking before they finish checking...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Courtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How to Claim Online Coupon Codes in 3 Steps originally appeared on NerdWallet.</p><span data-post-id="577953"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=577953" style="display: none;" data-has-syndication-rights="1" /> Credit Cards Do Reward Loyalty, Just Not in Flashy Ways https://www.nerdwallet.com/blog/credit-cards/credit-card-loyalty-incentives/ NerdWallet urn:uuid:af890cb2-e1d4-a1fe-cd25-8679c05f4d17 Wed, 14 Nov 2018 20:23:19 +0000 Starting a relationship with a credit card can feel like getting involved with another person. They come on strong, wooing you with flashy gifts like rich sign-up bonuses, zero-interest periods, waived annual… <p>Starting a relationship with a credit card can feel like getting involved with another person. They come on strong, wooing you with flashy gifts like rich sign-up bonuses, zero-interest periods, waived annual fees. Then you settle into a routine. The ongoing benefits are nice, but … it’s natural to wonder where the magic went — and why credit cards don’t reward...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Robin Saks Frankel is a writer at NerdWallet. Email: rfrankel@nerdwallet.com. Twitter: @robinsaks. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Credit Cards Do Reward Loyalty, Just Not in Flashy Ways originally appeared on NerdWallet.</p><span data-post-id="568301"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=568301" style="display: none;" data-has-syndication-rights="1" /> Lowe’s Black Friday 2018 Ad, Deals and Store Hours https://www.nerdwallet.com/blog/shopping/lowes-black-friday-ad/ NerdWallet urn:uuid:59fe6e58-e041-fca3-8639-b2fe0d89e3f1 Wed, 14 Nov 2018 19:50:58 +0000 NerdWallet is here to help you win Black Friday, while leaving your budget intact. We spend the time, you save the money. Visit regularly for tips and announcements about the… <p>NerdWallet is here to help you win Black Friday, while leaving your budget intact. We spend the time, you save the money. Visit regularly for tips and announcements about the best holiday deals from your favorite retailers. Black Friday is Nov. 23. Lowe’s Black Friday deals, 2018 The 2018 Lowe’s Black Friday ad is here! The...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Lauren Schwahn is a writer at NerdWallet. Email: lschwahn@nerdwallet.com. Twitter: @lauren_schwahn. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Lowe’s Black Friday 2018 Ad, Deals and Store Hours originally appeared on NerdWallet.</p><span data-post-id="315266"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=315266" style="display: none;" data-has-syndication-rights="1" /> Southwest Cards Boost Bonus Potential up to 60K Points https://www.nerdwallet.com/blog/credit-cards/southwest-cards-boost-bonus-potential-up-to-60k-points/ NerdWallet urn:uuid:23504792-f0ad-169a-524d-6f8ea8951c0a Wed, 14 Nov 2018 18:23:57 +0000 Good news for anyone who’s had their eye on earning a coveted Southwest Companion Pass. All three of Southwest’s co-branded personal credit cards have increased their sign-up offers to a potential… <p>Good news for anyone who’s had their eye on earning a coveted Southwest Companion Pass. All three of Southwest’s co-branded personal credit cards have increased their sign-up offers to a potential total of 60,000 Rapid Rewards points each, via a tiered rewards system. Under the new offer, cardholders of the Southwest Rapid Rewards® Premier Credit Card,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Robin Saks Frankel is a writer at NerdWallet. Email: rfrankel@nerdwallet.com. Twitter: @robinsaks. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Southwest Cards Boost Bonus Potential up to 60K Points originally appeared on NerdWallet.</p><span data-post-id="582386"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582386" style="display: none;" data-has-syndication-rights="1" /> Southwest Cards Boost Bonus Potential up to 60,000 Points https://www.nerdwallet.com/blog/credit-cards/southwest-cards-boost-bonus-potential-up-to-60k-points/ NerdWallet urn:uuid:ba2aa71c-d9ad-68e2-20a2-2665c69bd57f Wed, 14 Nov 2018 18:23:57 +0000 Good news for anyone who’s had their eye on earning a coveted Southwest Companion Pass. All three of Southwest’s co-branded personal credit cards have increased their sign-up offers to a potential… <p>Good news for anyone who’s had their eye on earning a coveted Southwest Companion Pass. All three of Southwest’s co-branded personal credit cards have increased their sign-up offers to a potential total of 60,000 Rapid Rewards points each, via a tiered rewards system. For cardholders of the Southwest Rapid Rewards® Premier Credit Card, the Southwest Rapid...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Robin Saks Frankel is a writer at NerdWallet. Email: rfrankel@nerdwallet.com. Twitter: @robinsaks. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Southwest Cards Boost Bonus Potential up to 60,000 Points originally appeared on NerdWallet.</p><span data-post-id="582386"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582386" style="display: none;" data-has-syndication-rights="1" /> United Explorer Unveils Tiered Bonus of up to 65,000 Miles https://www.nerdwallet.com/blog/credit-cards/united-explorer-new-tiered-sign-up-bonus/ NerdWallet urn:uuid:aad718d5-e179-c28a-47b6-ca3581f198fc Wed, 14 Nov 2018 18:11:21 +0000 The United℠ Explorer Card has launched a new sign-up bonus offer that could have you well on your way to your next dream vacation. The card’s new sign-up bonus is tiered, offering… <p>The United℠ Explorer Card has launched a new sign-up bonus offer that could have you well on your way to your next dream vacation. The card’s new sign-up bonus is tiered, offering the chance to earn a total of 65,000 MileagePlus miles. New cardholders can earn: 40,000 miles after spending $2,000 in the first 3 months. 25,000 miles after spending $10,000...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sara Rathner is a writer at NerdWallet. Email: srathner@nerdwallet.com. Twitter: @sarakrathner. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article United Explorer Unveils Tiered Bonus of up to 65,000 Miles originally appeared on NerdWallet.</p><span data-post-id="583059"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=583059" style="display: none;" data-has-syndication-rights="1" /> The Best Time to Book a Flight to These 10 Wallet-Friendly Cities https://www.nerdwallet.com/blog/travel/the-best-time-to-book-a-flight-to-these-10-wallet-friendly-cities/ NerdWallet urn:uuid:581997d5-5e0d-76b1-a020-30c2da213031 Wed, 14 Nov 2018 17:22:52 +0000 Don’t forget to give yourself a little something this holiday season. And if your kind of “little something” happens to be a memorable getaway to a fun city on the… <p>Don’t forget to give yourself a little something this holiday season. And if your kind of “little something” happens to be a memorable getaway to a fun city on the cheap, then travel site Kayak has you covered. Holiday Travel Hacker Guide In its 2018 Holiday Travel Hacker Guide, which is based on holiday booking...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Alka Mehta is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article The Best Time to Book a Flight to These 10 Wallet-Friendly Cities originally appeared on NerdWallet.</p><span data-post-id="579468"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=579468" style="display: none;" data-has-syndication-rights="1" /> 10 Things the JetBlue TrueBlue Rewards Program Gets Right https://www.nerdwallet.com/blog/travel/10-things-the-jetblue-trueblue-rewards-program-gets-right/ NerdWallet urn:uuid:577eef09-6d70-3019-40ee-fdea1faa1044 Wed, 14 Nov 2018 16:11:29 +0000 Ask frequent flyers about their favorite airline rewards program, and you’re likely to hear the words JetBlue TrueBlue. The airline doesn’t skimp when it comes to rewards and was rated… <p>Ask frequent flyers about their favorite airline rewards program, and you’re likely to hear the words JetBlue TrueBlue. The airline doesn’t skimp when it comes to rewards and was rated the top loyalty program by consumers in the J.D. Power 2018 Airline Loyalty Program Satisfaction Study. Here are 10 reasons why the JetBlue TrueBlue Rewards...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Maryalene LaPonsie is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 10 Things the JetBlue TrueBlue Rewards Program Gets Right originally appeared on NerdWallet.</p><span data-post-id="582946"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582946" style="display: none;" data-has-syndication-rights="1" /> What Is Risk Tolerance, and Why Is It Important? https://www.nerdwallet.com/blog/investing/what-is-risk-tolerance-and-why-its-important/ NerdWallet urn:uuid:b10e711b-0759-1c8f-b9dc-b2abd2533705 Wed, 14 Nov 2018 15:36:41 +0000 Here’s one sure thing to know about investing: There is no sure thing. Every investment has some level of risk. The more risk you take, the greater the potential returns… <p>Here’s one sure thing to know about investing: There is no sure thing. Every investment has some level of risk. The more risk you take, the greater the potential returns are — and the greater the potential for losing money. What is risk tolerance? Risk tolerance is the ability to withstand losses when things go...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Barbara Marquand is a writer at NerdWallet. Email: bmarquand@nerdwallet.com. Twitter: @barbaramarquand. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What Is Risk Tolerance, and Why Is It Important? originally appeared on NerdWallet.</p><span data-post-id="582502"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582502" style="display: none;" data-has-syndication-rights="1" /> 6 Tips for Writing Social Media Ad Copy That Converts https://www.socialmediaexaminer.com/6-tips-writing-social-media-ad-copy-converts/ Social Media Examiner urn:uuid:b1aae1c9-ad57-2333-35cc-ea14831a9d8b Wed, 14 Nov 2018 11:00:32 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions? In this article, you&#8217;ll discover six tips for writing social media ad copy that converts. #1: Extend Your Brand Voice to Your Ad Copy Every business needs to have its own voice, one that mimics that [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/6-tips-writing-social-media-ad-copy-converts/">6 Tips for Writing Social Media Ad Copy That Converts</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p><a href="https://www.socialmediaexaminer.com/category/how-to/" target="_blank" rel="noopener"><img class="alignright" style="margin-left: 5px; margin-right: 5px;" title="social media how to" src="https://www.socialmediaexaminer.com/images/how-to-pose.png" alt="social media how to" width="190" height="166" /></a>Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions?</p> <p>In this article, you&#8217;ll discover six tips for writing social media ad copy that converts.</p> <figure style="width: 600px" class="wp-caption alignnone"><img src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/tips-write-social-media-ad-copy-convert-600.png" alt="6 Tips for Writing Social Media Ad Copy That Converts by Ashley Ward on Social Media Examiner." width="600" height="315" /><figcaption class="wp-caption-text">6 Tips for Writing Social Media Ad Copy That Converts by Ashley Ward on Social Media Examiner.</figcaption></figure> <p><span id="more-163035"></span></p> <h3>#1: Extend Your Brand Voice to Your Ad Copy</h3> <p>Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice immediately.</p> <p>If your brand is more of a cargo short and t-shirt vibe, avoid using words that reflect a suit and tie mentality. The wording in your ad copy needs to mimic your other posts and <strong>include the language your demographic uses</strong>. <strong>Incorporate local lingo, slang, and grammar to match</strong>. Yes, how you spell the words in your ad makes a huge difference here.</p> <p><img class="alignnone" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/facebook-ad-example-monster-energy-600.png" alt="Example of social media copy that matches target audience" width="600" height="621" /></p> <p>The same goes if you&#8217;re a <a href="https://www.socialmediaexaminer.com/improve-b2b-facebook-ads/">B2B</a> that uses more professional and business-like language when you speak and write. Mimic that style in your ad copy.</p> <h3>#2: Clearly Communicate the Who, What, When, Where, and Why</h3> <p>Your <a href="https://www.socialmediaexaminer.com/social-media-advertising-research/">social media ads</a> not only need to include a call to action but also answer the who, what, when, where, and why. Communicating these details helps ensure users have all of the information they need to know so when they do engage with the ad, they become a warm engagement and not just a casual liker who double-taps on everything they scroll through.</p> <p>If you look at this WeWork ad, here&#8217;s how they answered each W:</p> <ul> <li><strong>Who</strong>: WeWork</li> <li><strong>What</strong>: Flexible workspace for any size company</li> <li><strong>When</strong>: Today</li> <li><strong>Where</strong>: WeWork offices</li> <li><strong>Why</strong>: Because they&#8217;re here to help my business grow</li> </ul> <p><img class="alignnone" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/wework-ad-facebook-example.png" alt="example of social media ad copy that answers who, what, when, where, and why" /></p> <p>Go back to the social media ads you&#8217;re currently running. Does the ad copy answer the who, what, when, where, and why for the user? It should, and if it doesn&#8217;t, pause, edit, and republish those ads.</p> <p>If you&#8217;re having a hard time trying to get an answer for all of the W&#8217;s above, <strong>think about your target demographic&#8217;s pain points</strong>. For WeWork, their target demographic is startups that need office floor plans from a business that can customize them. To make a great story out of your ad copy, you need to know your audience and understand not only what makes them tick but also what they need.</p> <h3>#3: Test Ad Copy Length for Performance</h3> <p>On some social media platforms, you have the option to use longer ad copy, but that doesn&#8217;t necessarily mean you should use all of that real estate. If you can communicate your call to action or primary point in three to five words, do so.</p> <p>Some social media experts argue that shorter copy is more effective, while others say longer copy converts better; <a href="https://www.socialmediaexaminer.com/how-to-use-the-facebook-split-testing-feature-for-ads/">split testing</a> will help you discover which copy length your audience prefers. What&#8217;s most important is getting to the point and ensuring users understand the message you&#8217;re conveying.</p> <p>In the WeWork ad above, the point is crystal clear. The ad is both informative and provides an incentive for users to act. If you want to take a tour of the WeWork offices because you&#8217;re looking for a custom floor plan for your new startup office space, click Learn More and schedule a visit.</p> <p>The imagery is an added bonus and harmonizes the text point perfectly by showing the interior of a WeWork custom office floor plan. The image helps paint the picture of what the text is describing.</p> <div style="border: 2px solid #c9c299; margin: 0pt 0pt 20px; padding: 15px; background-color: #ece5b6;"> <h4>About Split Testing</h4> <p>The more engagement your social media ads receive, the more those social platforms will want to show your ad—given budget restrictions, of course.</p> <p><img class="alignnone" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/facebook-ad-example-semrush-600.png" alt="engagement, comments, and share for social media ad example" width="600" height="587" /></p> <p>If you&#8217;re competing with businesses that have large ad budgets, <strong>focus on creating ads that followers naturally want to like, comment, share, or even click through</strong>. <strong>A/B test different ad copy, ad copy length, and jargon</strong> to better understand what makes people click.</p> <p>Once you have that data, it&#8217;s time to amplify. <strong>Put a majority of your </strong><a href="https://www.socialmediaexaminer.com/facebook-ad-budget-how-to-set/"><strong>budget</strong></a><strong> on those sweet spot ad copy ideas</strong> and set the rest aside to go back and A/B test even more. Remember, testing never ends. People&#8217;s preferences change as fast as technology changes. When photography gets better, and videography becomes more accessible, we only want to engage with the best.</p> </div> <h3>#4: Combine Your Copy With Complementary Visuals and Targeting</h3> <p>One of the reasons users flock to social media platforms is to take a break and be entertained by what they read and see. They&#8217;re bored at the DMV, they&#8217;re waiting for their food to arrive at the table, or their attention span of 3 seconds has expired, and it&#8217;s time to look down at their phone again.</p> <p>Whatever the reason, it&#8217;s important that both your text and content space are harmonious. Having creative to enhance your text is like adding extra-credit points on a quiz. Your text gets the call to action (the primary point) made, but the visual further communicates that point.</p> <p><img class="alignnone" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/ringly-smart-ring-ad-example.png" alt="example of social media ad that effectively combines ad copy with visual" /></p> <p>I&#8217;m a bride-to-be who&#8217;s also a business owner and entrepreneur, so Ringly&#8217;s targeted ad stopped my scrolling fingers in their tracks specifically because of how they combined the text with the image.</p> <p>After looking at the ring and being impressed, I then gazed up to read the ad copy. Hmm, what&#8217;s a &#8220;smart ring&#8221;? Naturally, my eyes then scrolled down to the headline and then it made sense: It&#8217;s a personal assistant inside the ring. Now I&#8217;m intrigued to learn more.</p> <p><strong>Make sure all of the components of your ad (the description, headline, URL) all work together</strong> and <strong>deliver a story to users</strong>. This will make users more likely to want to learn more and not just &#8220;like&#8221; the ad.</p> <h3>#5: Align Your Ad Copy With Specific Sales Funnel Targeting</h3> <p>Ad copy is essentially sales copy. But with social media ads, it can&#8217;t look or feel like sales copy at all. There is no intent on social media platforms so you can&#8217;t come in with a hard sell like you can on <a href="https://www.socialmediaexaminer.com/how-to-use-google-adwords-to-promote-youtube-videos/">AdWords</a>. That&#8217;s a big reason why the conversion cycle for social media ads can take a bit longer than other marketing efforts and have more hurdles to jump through.</p> <p>To help get around the anti-sales hurdle, think of the TOFU (top of the funnel) &gt; MOFU (middle of the funnel) &gt; BOFU (bottom of the funnel) strategy. While this entails creating lots of ads and custom audiences, the results will make it worth the effort.</p> <h4>TOFU</h4> <p>This ad is designed for the top of the <a href="https://www.socialmediaexaminer.com/how-to-build-a-facebook-ad-funnel-susan-wenograd/">funnel</a> sales copy. It&#8217;s light, harmless, and a friendly neighborhood wave. Your ad copy should <strong>let users know that your brand or business exists </strong>and you&#8217;d just like to say hello. You&#8217;re not trying to sell or force users to take any action with this ad. I repeat, <em>no selling</em>!</p> <p><img class="alignnone" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/facebook-ad-example-vennage-600.png" alt="example of top of the funnel social media ad" width="600" height="712" /></p> <p>This is a very soft touchpoint. Each person who engages with this ad gets categorized into a new <a href="https://www.socialmediaexaminer.com/facebook-ad-custom-audiences-retargeting-those-who-know-you-amanda-bond/">custom audience</a> and is shown a MOFU ad.</p> <h4>MOFU</h4> <p>All right, now they know you exist. They&#8217;ve heard your brand voice, seen imagery to match, and developed a light feel for who you are. Now <strong>let them know how you can help</strong>. In the ad copy, <strong>explain what you provide and what pain points you solve</strong>.</p> <p>Again, you aren&#8217;t selling yet. You&#8217;ve waved to the user from across the street and are now knocking on their door with a plate of freshly baked cookies. All of your TOFU audiences that engage with this ad get placed into a separate custom audience, a warmer audience.</p> <h4>BOFU</h4> <p>Now&#8217;s the time to <strong>ask for the sale</strong>. Here&#8217;s where you <strong>include the discount code, the hard call to action, the immediacy, the full story</strong>. You already have a <a href="https://www.socialmediaexaminer.com/facebook-video-ad-sequences/">warm audience</a> that knows your brand and understands what you offer. Now give them all you&#8217;ve got and convert those users.</p> <p><img class="alignnone" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/11/facebook-ad-example-honeybook-600.png" alt="example of bottom of the funnel social media ad" width="600" height="662" /></p> <p>Anyone who engages with this ad is officially a hot lead and more likely to convert than the nice TOFU audience that waved back from across the street. You&#8217;ve officially been invited inside the house and you have a chance to talk business over coffee in the kitchen.</p> <h4>Conclusion</h4> <p>A good social media ad isn&#8217;t just a high-contrast image or a 45-second video. The ad copy itself can make or break engagement rates. It&#8217;s time to get past the idea that we&#8217;re all too busy to read.</p> <p>Your ad copy needs to inform and entertain social media users to grab their attention in the news feed. If you&#8217;re going to interrupt them and stop them in their scrolling tracks, give them something worth their while.</p> <p><strong>What do you think? Do you use some of these tactics when writing copy for your social media ads? What tips would you add to this list?</strong> Please share your thoughts in the comments below.</p> <h4>More articles about social media advertising:</h4> <ul> <li><a href="https://www.socialmediaexaminer.com/target-specialized-audiences-facebook-ads/">Learn how to create six refined target audiences for your Facebook and Instagram campaigns.</a></li> <li><a href="https://www.socialmediaexaminer.com/linkedin-matched-audiences-remarketing-guide-for-linkedin/">Find out how to target your prospects and customers using Matched Audiences on LinkedIn.</a></li> <li><a href="https://www.socialmediaexaminer.com/7-reasons-facebook-ads-do-not-convert/">Discover seven common factors that impede Facebook ad performance.</a></li> </ul> <p></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/6-tips-writing-social-media-ad-copy-converts/">6 Tips for Writing Social Media Ad Copy That Converts</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> JetBlue Strengthens New York-to-California Service https://www.nerdwallet.com/blog/travel/jetblue-strengthens-new-york-to-california-service/ NerdWallet urn:uuid:e5fcd8ef-2b90-ac15-b183-5b0c4cc175ee Wed, 14 Nov 2018 03:43:16 +0000 JetBlue Airways left Ontario, California a decade ago after flying into the airport for eight years. 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Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article JetBlue Strengthens New York-to-California Service originally appeared on NerdWallet.</p><span data-post-id="582923"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=582923" style="display: none;" data-has-syndication-rights="1" /> How to Spend a Fall Weekend in New England on a Budget https://www.nerdwallet.com/blog/travel/how-to-spend-a-fall-weekend-in-new-england-on-a-budget/ NerdWallet urn:uuid:db30e303-56ca-b2e6-4704-41af00af9649 Wed, 14 Nov 2018 03:33:52 +0000 Thanks to a late spring and a warm, dry summer, this year’s apple harvest in New England was right on schedule. I live for the fall — apples, pumpkins, hayrides,… <p>Thanks to a late spring and a warm, dry summer, this year’s apple harvest in New England was right on schedule. I live for the fall — apples, pumpkins, hayrides, corn mazes and leaf peeping. But all that autumn fun can empty your wallet. This year, we decided to do our annual fall celebration on...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Patti Woods is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How to Spend a Fall Weekend in New England on a Budget originally appeared on NerdWallet.</p><span data-post-id="580321"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=580321" style="display: none;" data-has-syndication-rights="1" />