BrevardSeo Social Media Page http://feed.informer.com/digests/KXOPYUBKCD/feeder BrevardSeo Social Media Page Respective post owners and feed distributors Wed, 12 Jul 2017 01:09:19 +0000 Feed Informer http://feed.informer.com/ How I Bought a Home in Salt Lake City https://www.nerdwallet.com/blog/mortgages/how-i-bought-a-home-in-salt-lake-city/ NerdWallet urn:uuid:e31d9268-f4a5-51f1-70bc-5e51363a5593 Tue, 17 Jul 2018 16:15:33 +0000 In this series, NerdWallet interviews new homeowners across the country about their unique homebuying journeys and the financial decisions that helped them get there. As a real estate appraiser, Elvia… <p>In this series, NerdWallet interviews new homeowners across the country about their unique homebuying journeys and the financial decisions that helped them get there. As a real estate appraiser, Elvia Mota estimates the value of a building or piece of land. Her expertise came in handy when time arrived for her and her husband, Rob Van...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Valerie Lai is a writer at NerdWallet. Email: vlai@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How I Bought a Home in Salt Lake City originally appeared on NerdWallet.</p><span data-post-id="514367"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=514367" style="display: none;" data-has-syndication-rights="1" /> Can You Refinance Student Loans? https://www.nerdwallet.com/blog/loans/student-loans/can-you-refinance-student-loans/ NerdWallet urn:uuid:cd7d6a64-2e1a-dc40-5a55-1d9a4551bc1f Tue, 17 Jul 2018 15:56:31 +0000 You can refinance student loans. Opportunities to do it have been growing since SoFi, a San Francisco-based lender, began offering student loan refinancing for both federal and private student loans… <p>You can refinance student loans. Opportunities to do it have been growing since SoFi, a San Francisco-based lender, began offering student loan refinancing for both federal and private student loans in 2012. Today, there are plenty of student loan refinance options to choose from, including online lenders, banks and credit unions. But just because student loan...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Teddy Nykiel is a writer at NerdWallet. Email: teddy@nerdwallet.com. Twitter: @teddynykiel. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Can You Refinance Student Loans? originally appeared on NerdWallet.</p><span data-post-id="541432"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=541432" style="display: none;" data-has-syndication-rights="1" /> How a Remodeling Project Changes Your Property Tax Bill https://www.nerdwallet.com/blog/mortgages/how-a-remodeling-project-changes-your-property-tax-bill/ NerdWallet urn:uuid:6b7e7806-5d71-9b9c-22dd-95b9aa13b9d9 Tue, 17 Jul 2018 15:47:02 +0000 You transformed your dingy basement into an entertainment room, guest quarters and a three-quarter bath. Yay! Dream realized. What’s more, the makeover helps boost your home’s value. But increased value… <p>You transformed your dingy basement into an entertainment room, guest quarters and a three-quarter bath. Yay! Dream realized. What’s more, the makeover helps boost your home’s value. But increased value from home remodeling can increase your property tax bill. And if you’re thinking that the tax assessor won’t notice the improvements, you may be surprised. Here’s...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Marilyn Lewis is a writer at NerdWallet. Email: mlewis@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How a Remodeling Project Changes Your Property Tax Bill originally appeared on NerdWallet.</p><span data-post-id="533950"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=533950" style="display: none;" data-has-syndication-rights="1" /> How to Use Instagram Live Video Chat for Business https://www.socialmediaexaminer.com/how-to-use-instagram-live-video-chat-business/ Social Media Examiner urn:uuid:892af51e-f613-c0b6-b426-b2e892b4cf97 Tue, 17 Jul 2018 10:00:58 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/instagram-live-video-chat-business-how-to-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to use Instagram to provide personalized customer service? Wondering how live video chat can help? In this article, you&#8217;ll learn how to use Instagram&#8217;s live video chat feature to enhance your business relationships. Why Use Instagram Live Video Chat for Business? As customers turn to video to get answers about products or services, Instagram <a class="read-more" href="https://www.socialmediaexaminer.com/how-to-use-instagram-live-video-chat-business/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-use-instagram-live-video-chat-business/">How to Use Instagram Live Video Chat for Business</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Bartenders Spill Secrets for Keeping Your Tab in Check https://www.nerdwallet.com/article/save-money-bar NerdWallet urn:uuid:b1b3bd48-1c12-88dc-efbc-2430532ca774 Tue, 17 Jul 2018 03:00:55 +0000 Up there with parking tickets and jury summons lies another paper that can knock a smile from your face: a runaway bar tab. But a night at the bar doesn’t… <p>Up there with parking tickets and jury summons lies another paper that can knock a smile from your face: a runaway bar tab. But a night at the bar doesn’t have to end in a such a sobering moment, as you try to recount just how many drinks led to your final tally. Here’s how...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Laura McMullen is a writer at NerdWallet. Email: lmcmullen@nerdwallet.com. Twitter: @lauraemcmullen. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Bartenders Spill Secrets for Keeping Your Tab in Check originally appeared on NerdWallet.</p><span data-post-id="540783"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540783" style="display: none;" data-has-syndication-rights="1" /> The Local SEO&rsquo;s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients http://tracking.feedpress.it/link/9375/9773310 Moz Blog urn:uuid:178e9004-5376-38a4-1294-7d0746031b32 Tue, 17 Jul 2018 00:09:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/13017\">MiriamEllis</a></p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f503b55e68.51668948.jpg"> </p><p class="caption">Photo credit: <a target="_blank" href="https://www.google.com/maps/contrib/108071228324208287376/photos/@34.434613,-93.047022,17z/data=!3m1!4b1!4m3!8m2!3m1!1e1">Michelle Shirley</a> </p><p>What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? </p><p>What if the brass ring of content dev, link opportunities, consumer sentiment and realtime local inventory is just waiting for you to grab it, on a ride we just haven’t taken yet, in a setting we’re just not talking about? </p><p>Let’s travel a <em>different</em> road today, one that parallels our industry’s typical conversation about citations, reviews, markup, and Google My Business. As a 15-year sailor on the Local SEO ship, I love all this stuff, but, like you, I’m experiencing a merging of online goals with offline realities, a heightened awareness of how in-store is where local business successes are born and bred, <em>before</em> they become mirrored on the web. </p><p>At Moz, our SaaS tools serve businesses of every kind: Digital, bricks-and-mortar, SABs, enterprises, mid-market agencies, big brands, and bootstrappers. But today, I’m going to go as small and as local as possible, speaking directly to independently-owned local businesses and their marketers about the buy local/shop local/go local movement and what I’ve learned about its potential to deliver meaningful and far-reaching successes. Frankly, I think you’ll be as amazed as I’ve been. </p><p>At the very least, I hope reading this article will inspire you to have a conversation with your local business clients about what this growing phenomenon could do for them and for their communities. Successful clients, after all, are the very best kind to have. </p><h2>What is the Buy Local movement all about? </h2><p class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f5044bc5b5.63970028.jpg"> </p><h3>What’s the big idea? </h3><p>You’re familiar with the concept of there being power in numbers. A single independent business lacks the resources and clout to determine the local decisions and policies that affect it. Should Walmart or Target be invited to set up shop in town? Should the crumbling building on Main St. be renovated or demolished? Which safety and cultural services should be supported with funding? The family running the small grocery store has little say, but if they join together with the folks running the bakery, the community credit union, the animal shelter, and the bookstore ... then they begin to have a stronger voice. </p><h3>Who does this? </h3><p>Buy Local programs formalize the process of independently-owned businesses joining together to educate their communities about the considerable benefits to nearly everyone of living in a thriving local economy. These efforts can be initiated by merchants, Chambers of Commerce, grassroots citizen groups, or others. They can be assisted and supported by non-profit organizations like the <a target="_blank" href="https://www.amiba.net/">American Independent Business Alliance </a>(AMIBA) and the <a target="_blank" href="https://ilsr.org/">Institute for Local Self-Reliance</a> (ILSR). </p><h3>What are the goals? </h3><p>Through signage, educational events, media promotions, and other forms of marketing, most Buy Local campaigns share some or all of these goals: </p><ul> <li>Increase local wealth that recirculates within the community</li> <li>Preserve local character</li> <li>Build community</li> <li>Create good jobs</li> <li>Have a say in policy-making</li> <li>Decrease environmental impacts</li> <li>Support entrepreneurship</li> <li>Improve diversity/variety</li> <li>Compete with big businesses</li></ul><h2>Do Buy Local campaigns actually work? </h2><p>Yes - research indicates that, if managed correctly, these programs yield a variety of benefits to both merchants and residents. Consider these findings: </p><h3>1) Healthy YOY sales advantages</h3><p>ILSR conducted a national survey of independent businesses to gauge YOY sales patterns. 2016 respondents reported a good increase in sales across the board, but with a significant difference which <a target="_blank" href="https://www.amiba.net/buy-local-campaigns/">AMIBA sums up</a>: </p><p><em>“Businesses in communities with a sustained grassroots “buy independent/buy local” campaign reported a strong 7.4% sales increase, nearly doubling the 4.2% gain for those in areas without such an alliance.”</em> </p><h3>2) Keeping spending local </h3><p>The analysts at Civic Economics conducted <a target="_blank" href="http://www.civiceconomics.com/indie-impact.html">surveys of 10 cities</a> to gauge the local financial impacts of independents vs. chain retailers, yielding a series of graphics like this one: </p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f504a5a170.01572272.jpg"> </p><p>While statistics vary from community to community, the overall pattern is one of significantly greater local recirculation of wealth in the independent vs. chain environment. These patterns can be put to good use by Buy Local campaigns with the goal of increasing community-sustaining wealth. </p><h3>3) Keeping communities employed and safe </h3><p>Few communities can safely afford the loss of jobs and tax revenue documented in a second <a target="_blank" href="http://www.civiceconomics.com/primenumbers.html">Civic Economics study </a>which details the impacts of Americans’ Amazon habit, state by state and across the nation: </p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f5050db052.26299275.jpg"> </p><p>While the recent <a target="_blank" href="https://ilsr.org/supreme-court-rules-for-sales-tax-fairness/">supreme court ruling allowing states to tax e-commerce models</a> could improve some of these dire numbers, towns and cities with Buy Local alliances can speak plainly: Lack of tax revenue that leads to lack of funding for emergency services like fire departments is simply unsafe and unsustainable. A study done a few years back found that <a target="_blank" href="https://www.ipsos.com/en-us/two-thirds-volunteer-firefighters-report-their-department-underfunded">⅔ of volunteer firefighters in the US report that their departments are underfunded</a> with 86% of these heroic workers having to dip into their own pockets to buy supplies to keep their stations going. As I jot these statistics down, there is a runaway 10,000 acre wildfire burning a couple of hours north of me… </p><p>Meanwhile, <a target="_blank" href="https://www.inc.com/todd-mccracken/why-we-need-to-give-more-aid-not-less-to-small-businesses.html">Inc.com is pointing out</a>, </p><p><em>“According to the </em><em>Bureau of Labor Statistics, since the end of the Great Recession, small businesses have created 62 percent of all net new private-sector jobs. Among those jobs, 66 percent were created by existing businesses, while 34 percent were generated through new establishments (adjusted for establishment closings and job losses)”.</em> </p><p>When communities have Go Local-style business alliances, they are capitalizing on the ability to create jobs, increase sales, and build up tax revenue that could make a serious difference not just to local unemployment rates, but to local safety. </p><h3>4) Shaping policy </h3><p>In terms of empowering communities to shape policy, there are many anecdotes to choose from, but one of the most celebrated surrounds a landmark study conducted by the <a target="_blank" href="https://www.ibuyaustin.com/">Austin Independent Business Alliance</a> which documented community impacts of spending at the local book and music stores vs. a proposed Borders. <a target="_blank" href="https://www.amiba.net/about_ibas/iba_success/">Their findings were compelling enough</a> to convince the city not to give a $2.1 million subsidy to the now-defunct corporation. </p><h3>5) Improving the local environment </h3><p>A single statistic here is incredibly eye opening. According to the US Department of Transportation, shopping-related driving per household <a target="_blank" href="https://www.amiba.net/wp-content/uploads/2015/04/Buy-Local-Primer-2017-Apr-web.pdf">more than tripled</a> between 1969-2009. </p><p>All you have to do is picture to yourself the centralized location of mainstreet businesses vs. big boxes on the outskirts of town to imagine how city planning has contributed to this stunning rise in time spent on the road. When residents can walk or bike to make daily purchases, the positive environmental impacts are obvious. </p><h3>6) Improving residents’ health and well-being </h3><p>A recent <a target="_blank" href="https://www.multivu.com/players/English/8294451-cigna-us-loneliness-survey/">Cigna survey</a> of 20,000 Americans found that nearly half of them always or sometimes feel lonely, lacking in significant face-to-face interactions with others. Why does this matter? Because the American Psychological Association finds that you have <a target="_blank" href="https://www.marketwatch.com/story/why-loneliness-is-more-dangerous-than-obesity-2017-08-10">a 50% less chance of dying prematurely</a> if you have quality social interactions. </p><p>There’s a reason author <a target="_blank" href="http://www.mitfordbooks.com/">Jan Karon’s “Mitford” series</a> about life in a small town in North Carolina has been a string of NY Times Best Sellers; readers and reviewers continuously state that they yearn to live someplace like this fictitious community with the slogan “Mitford takes care of its own”. In the novels, the lives of residents, independent merchants, and “outsiders” interweave, in good times and bad, creating a support network many Americans envy. </p><p>This societal setup must be a winner, as well as a bestseller, because the <a target="_blank" href="https://academic.oup.com/cjres/article-abstract/5/1/149/326109?redirectedFrom=fulltext">Cambridge Journal of Regions</a> published a paper in which they propose that the concentration of small businesses in a given community can be equated with levels of public health. </p><p>Beyond the theory that eating fresh and local is good for you, it turns out that knowing your farmer, your banker, your grocer could help you live longer. </p><h3>7) Realizing big-picture goals </h3><p>Speaking of memorable stories, this video from ILSR does a good job of detailing one view of the ultimate impacts independent business alliances can have on shaping community futures: </p><p><a target="_blank" href="https://www.youtube.com/watch?time_continue=150&amp=&v=kDw4dZLSDXg">https://www.youtube.com/watch?time_continue=150&=&v=kDw4dZLSDXg</a> </p><p>I interviewed <a target="_blank" href="https://www.amiba.net/about/people/">author and AMIBA co-founder, Jeff Milchen</a>, about the good things that can happen when independents join hands. He summed it up, </p><blockquote><em>“The results really speak for themselves when you look at what the impact of public education for local alliances has been in terms of shifting culture. It’s a great investment for independent businesses to partner with other independents, to do things they can’t do individually. Forming these partnerships can help them compete with the online giants.”</em></blockquote><h2>Getting going with a Go Local campaign, the right way </h2><p>If sharing some of the above with clients has made them receptive to further exploration of what involvement in an independent business alliance might do for them, here are the next steps to take: </p><ol> <li>First, find out if a Go Local/Shop Local/Buy Local/Stay Local campaign already exists in the business’ community. If so, the client can join up.</li> <li>If not, <a target="_blank" href="https://www.amiba.net/about/contact/">contact AMIBA</a>. The good folks there will know if other local business owners in the client’s community <a target="_blank" href="https://www.amiba.net/about_ibas/find-iba/local-contacts/">have already expressed interest in creating an alliance</a>. They can help connect the interested parties up.</li> <li>I highly, highly recommend reading through <a target="_blank" href="https://www.amiba.net/buy-local-campaigns/">Amiba’s nice, free primer</a> covering just about everything you need to know about Go Local campaigns.</li> <li>Encourage the client to publicize their intent to create an alliance if none exists in their community. Do an op ed in the local print news, put it on social media sites, talk to neighbors. This can prompt outreach from potential allies in the effort.</li> <li>A given group can determine to go it alone, but it may be better to rely on the past experience of others who have already created successful campaigns. AMIBA offers a variety of paid <a target="_blank" href="https://www.amiba.net/presentations_trainings/topics/">community training modules</a>, including expert speakers, workshops, and on-site consultations. Each community can write in to request a quote for a training plan that will work best for them. The organization also offers a wealth of free educational materials on their website.</li> <li>According to AMIBA’s Jeff Milchen, a typical Buy Local campaign takes about 3-4 months to get going.</li> </ol><p>It’s important to know that Go Local campaigns can fail, due to poor execution. Here is a roundup of practices all alliances should focus on to avoid the most common pitfalls: </p><ol> <li>Codify the definition of a “local” business as being independently-owned-and-run, or else big chain inclusion will anger some members and cause them to leave.</li> <li>Emphasize all forms of local patronage; campaigns that stick too closely to words like “buy” or “shop” overlook the small banks, service area businesses, and other models that are an integral part of the independent local economy.</li> <li>Ensure diversity in leadership; an alliance that fails to reflect the resources of age, race, gender/identity, political views, economics and other factors may wind up perishing from narrow viewpoints. On a related note, AMIBA has been particularly active in advocating for business communities to <a target="_blank" href="https://www.amiba.net/welcome-signs/">rid themselves of bigotry</a>. Strong communities welcome everyone.</li> <li>Do the math of what success looks like; education is a major contributing factor to forging a strong alliance, based on projected numbers of what campaigns can yield in concrete benefits for both merchants and residents.</li> <li>Differentiate inventory and offerings so that independently-owned businesses offer something of added value which patrons can’t easily replicate online; this could be specialty local products, face-to-face time with expert staff, or other benefits.</li> <li>Take the high road in inspiring the community to increase local spending; campaigns should not rely on vilifying big and online businesses or asking for patronage out of pity. In other words, guilt-tripping locals because they do some of their shopping at Walmart or Amazon isn’t a good strategy. Even a 10% shift towards local spending can have positive impacts for a community!</li> <li>Clearly assess community resources; not every town, city, or district hosts the necessary mix of independent businesses to create a strong campaign. For example, approximately 2.2% of the US population live in “<a target="_blank" href="https://www.dosomething.org/facts/11-facts-about-food-deserts">food deserts</a>”, many miles from a grocery store. These areas may lack other local businesses, as well, and their communities may need to create grassroots campaigns surrounding <a target="_blank" href="https://foodtank.com/news/2013/05/five-innovative-solutions-from-food-desert-activists/">neighborhood gardens, mobile markets, private investors</a> and other creative solutions. </li> </ol><p>In sum, success significantly depends on having clear definitions, clear goals, diverse participants and a proud identity as independents, devoid of shaming tactics.</p><h2>Circling back to the Web — our native heath! </h2><p>So, let’s say that your incoming client is now participating in a Buy Local program. Awesome! Now, where do we go from here? </p><p>In speaking with Jeff Milchen, I asked what he has seen in terms of digital marketing being used to promote the businesses involved in Buy Local campaigns. He said that, while some alliances have workshops, it’s a work in progress and something he hopes to see grow in the future. </p><p>As a Local SEO, that future is <em>now</em> for you and your fortunate clients. Here are some ways I see this working out beautifully: </p><h3>Basic data distribution and consistency </h3><p>Small local businesses can sometimes be unaware of inconsistent or absent local business listings, because the owners are just so busy. The quickest way I know to demo this scenario is to plug the company name and zip into the free <a target="_blank" href="https://moz.com/local/search">Moz Check Listing tool</a> to show them how they’re doing on the majors. Correct data errors and fill in the blanks, either manually, or, using affordable software like <a target="_blank" href="https://moz.com/products/local/smb">Moz Local</a>. You’ll also want to be sure the client has a presence on any geo or industry-specific directories and platforms. It’s something your agency can really help with! </p><h3>A hyperlocalized content powerhouse </h3><p>Build proud content around the company’s involvement in the Buy Local program. </p><ul> <li>Write about all of the economic, environmental, and societal benefits residents can support by patronizing the business. </li> <li>Motivated independents take time to know their customers. There are stories in this. Write about the customers and their needs. I’ve even seen independent restaurants naming menu items after beloved patrons. Get personal. Build community.</li> <li>Don’t forget that even small towns can be powerful points of interest for tourists. Create a <a target="_blank" href="https://moz.com/blog/creating-local-seo-welcome-for-non-locals">warm welcome for travelers, and for new neighbors, too</a>! </li> </ul><h3>Link building opportunities of a lifetime </h3><p>Local business alliances form strong B2B bonds. </p><ul> <li>Find relationships with related businesses that can sprout links. For example, the caterer knows the wedding cake baker, who knows the professional seamstress, who knows the minister, who knows the DJ, who knows the florist. </li> <li>Dive deep into opportunities for sponsoring local organizations, teams and events, hosting and participating in workshops and conferences, offering scholarships and special deals. </li> <li>Make fast friends with local media. Be newsworthy. </li> </ul><h3>A wellspring of sentiment </h3><p>Independents form strong business-to-community bonds. </p><ul> <li>When a business really knows its customers, asking for online reviews is so much easier. In some communities, it may be necessary to teach customers how to leave reviews, but once you get a strategy going for this, the rest is gravy.</li> <li>It’s also a natural fit for asking for written and video testimonials to be published on the company website.</li> <li>Don’t forget the power of Word of Mouth Marketing, while you’re at it. Loyal patrons are an incredible asset. </li> <li>The one drawback could be if your business model is one of a sensitive nature. Tight-knit communities can be ones in residents may be more desirous of protecting their privacy.</li></ul><h3>Digitize inventory easily </h3><p>30% of consumers say they’d buy from a local store instead of online if they knew the store was nearby (<a target="_blank" href="https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf">Google</a>). Over half of consumers prefer to shop in-store to interact with products (<a target="_blank" href="https://www.thelsa.org/lsa/infographics.aspx">Local Search Association</a>). Over 63% of consumers would rather buy from a company they consider to be authentic over the competition (<a target="_blank" href="https://www.brightlocal.com/learn/expert-local-citation-survey/">Bright Local</a>). </p><p>It all adds up to the need for highly-authentic independently-owned businesses to have an online presence that signals to Internet users that they stock desired products. For many small, local brands, going full e-commerce on their website is simply too big of an implementation and management task. It’s a problem that’s dogged this particular business sector for years. And it’s why I got excited when the folks at AMIBA told me to check out <a target="_blank" href="https://www.pointy.com/us">Pointy</a>. </p><p>Pointy offers a physical device that small business owners can attach to their barcode scanner to have their products ported to a Pointy-controlled webpage. But, that’s not all. Pointy integrates with the “See What’s In Store” inventory function of Google My Business Knowledge Panels. Check out <a target="_blank" href="https://www.google.com/search?q=talbots+toyland+san+mateo&oq=talbots+toyland+san+mateo&aqs=chrome..69i57j0.8515j0j7&sourceid=chrome&ie=UTF-8">Talbot’s Toyland in San Mateo, CA</a> for a live example. </p><p>Pointy is a start <p>Posted by <a href=\"https://moz.com/community/users/13017\">MiriamEllis</a></p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f503b55e68.51668948.jpg"> </p><p class="caption">Photo credit: <a target="_blank" href="https://www.google.com/maps/contrib/108071228324208287376/photos/@34.434613,-93.047022,17z/data=!3m1!4b1!4m3!8m2!3m1!1e1">Michelle Shirley</a> </p><p>What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors’ health, and strengthen democracy? </p><p>What if the brass ring of content dev, link opportunities, consumer sentiment and realtime local inventory is just waiting for you to grab it, on a ride we just haven’t taken yet, in a setting we’re just not talking about? </p><p>Let’s travel a <em>different</em> road today, one that parallels our industry’s typical conversation about citations, reviews, markup, and Google My Business. As a 15-year sailor on the Local SEO ship, I love all this stuff, but, like you, I’m experiencing a merging of online goals with offline realities, a heightened awareness of how in-store is where local business successes are born and bred, <em>before</em> they become mirrored on the web. </p><p>At Moz, our SaaS tools serve businesses of every kind: Digital, bricks-and-mortar, SABs, enterprises, mid-market agencies, big brands, and bootstrappers. But today, I’m going to go as small and as local as possible, speaking directly to independently-owned local businesses and their marketers about the buy local/shop local/go local movement and what I’ve learned about its potential to deliver meaningful and far-reaching successes. Frankly, I think you’ll be as amazed as I’ve been. </p><p>At the very least, I hope reading this article will inspire you to have a conversation with your local business clients about what this growing phenomenon could do for them and for their communities. Successful clients, after all, are the very best kind to have. </p><h2>What is the Buy Local movement all about? </h2><p class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f5044bc5b5.63970028.jpg"> </p><h3>What’s the big idea? </h3><p>You’re familiar with the concept of there being power in numbers. A single independent business lacks the resources and clout to determine the local decisions and policies that affect it. Should Walmart or Target be invited to set up shop in town? Should the crumbling building on Main St. be renovated or demolished? Which safety and cultural services should be supported with funding? The family running the small grocery store has little say, but if they join together with the folks running the bakery, the community credit union, the animal shelter, and the bookstore ... then they begin to have a stronger voice. </p><h3>Who does this? </h3><p>Buy Local programs formalize the process of independently-owned businesses joining together to educate their communities about the considerable benefits to nearly everyone of living in a thriving local economy. These efforts can be initiated by merchants, Chambers of Commerce, grassroots citizen groups, or others. They can be assisted and supported by non-profit organizations like the <a target="_blank" href="https://www.amiba.net/">American Independent Business Alliance </a>(AMIBA) and the <a target="_blank" href="https://ilsr.org/">Institute for Local Self-Reliance</a> (ILSR). </p><h3>What are the goals? </h3><p>Through signage, educational events, media promotions, and other forms of marketing, most Buy Local campaigns share some or all of these goals: </p><ul> <li>Increase local wealth that recirculates within the community</li> <li>Preserve local character</li> <li>Build community</li> <li>Create good jobs</li> <li>Have a say in policy-making</li> <li>Decrease environmental impacts</li> <li>Support entrepreneurship</li> <li>Improve diversity/variety</li> <li>Compete with big businesses</li></ul><h2>Do Buy Local campaigns actually work? </h2><p>Yes - research indicates that, if managed correctly, these programs yield a variety of benefits to both merchants and residents. Consider these findings: </p><h3>1) Healthy YOY sales advantages</h3><p>ILSR conducted a national survey of independent businesses to gauge YOY sales patterns. 2016 respondents reported a good increase in sales across the board, but with a significant difference which <a target="_blank" href="https://www.amiba.net/buy-local-campaigns/">AMIBA sums up</a>: </p><p><em>“Businesses in communities with a sustained grassroots “buy independent/buy local” campaign reported a strong 7.4% sales increase, nearly doubling the 4.2% gain for those in areas without such an alliance.”</em> </p><h3>2) Keeping spending local </h3><p>The analysts at Civic Economics conducted <a target="_blank" href="http://www.civiceconomics.com/indie-impact.html">surveys of 10 cities</a> to gauge the local financial impacts of independents vs. chain retailers, yielding a series of graphics like this one: </p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f504a5a170.01572272.jpg"> </p><p>While statistics vary from community to community, the overall pattern is one of significantly greater local recirculation of wealth in the independent vs. chain environment. These patterns can be put to good use by Buy Local campaigns with the goal of increasing community-sustaining wealth. </p><h3>3) Keeping communities employed and safe </h3><p>Few communities can safely afford the loss of jobs and tax revenue documented in a second <a target="_blank" href="http://www.civiceconomics.com/primenumbers.html">Civic Economics study </a>which details the impacts of Americans’ Amazon habit, state by state and across the nation: </p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/local-seos-guide-to-buy-local/5b47f5050db052.26299275.jpg"> </p><p>While the recent <a target="_blank" href="https://ilsr.org/supreme-court-rules-for-sales-tax-fairness/">supreme court ruling allowing states to tax e-commerce models</a> could improve some of these dire numbers, towns and cities with Buy Local alliances can speak plainly: Lack of tax revenue that leads to lack of funding for emergency services like fire departments is simply unsafe and unsustainable. A study done a few years back found that <a target="_blank" href="https://www.ipsos.com/en-us/two-thirds-volunteer-firefighters-report-their-department-underfunded">⅔ of volunteer firefighters in the US report that their departments are underfunded</a> with 86% of these heroic workers having to dip into their own pockets to buy supplies to keep their stations going. As I jot these statistics down, there is a runaway 10,000 acre wildfire burning a couple of hours north of me… </p><p>Meanwhile, <a target="_blank" href="https://www.inc.com/todd-mccracken/why-we-need-to-give-more-aid-not-less-to-small-businesses.html">Inc.com is pointing out</a>, </p><p><em>“According to the </em><em>Bureau of Labor Statistics, since the end of the Great Recession, small businesses have created 62 percent of all net new private-sector jobs. Among those jobs, 66 percent were created by existing businesses, while 34 percent were generated through new establishments (adjusted for establishment closings and job losses)”.</em> </p><p>When communities have Go Local-style business alliances, they are capitalizing on the ability to create jobs, increase sales, and build up tax revenue that could make a serious difference not just to local unemployment rates, but to local safety. </p><h3>4) Shaping policy </h3><p>In terms of empowering communities to shape policy, there are many anecdotes to choose from, but one of the most celebrated surrounds a landmark study conducted by the <a target="_blank" href="https://www.ibuyaustin.com/">Austin Independent Business Alliance</a> which documented community impacts of spending at the local book and music stores vs. a proposed Borders. <a target="_blank" href="https://www.amiba.net/about_ibas/iba_success/">Their findings were compelling enough</a> to convince the city not to give a $2.1 million subsidy to the now-defunct corporation. </p><h3>5) Improving the local environment </h3><p>A single statistic here is incredibly eye opening. According to the US Department of Transportation, shopping-related driving per household <a target="_blank" href="https://www.amiba.net/wp-content/uploads/2015/04/Buy-Local-Primer-2017-Apr-web.pdf">more than tripled</a> between 1969-2009. </p><p>All you have to do is picture to yourself the centralized location of mainstreet businesses vs. big boxes on the outskirts of town to imagine how city planning has contributed to this stunning rise in time spent on the road. When residents can walk or bike to make daily purchases, the positive environmental impacts are obvious. </p><h3>6) Improving residents’ health and well-being </h3><p>A recent <a target="_blank" href="https://www.multivu.com/players/English/8294451-cigna-us-loneliness-survey/">Cigna survey</a> of 20,000 Americans found that nearly half of them always or sometimes feel lonely, lacking in significant face-to-face interactions with others. Why does this matter? Because the American Psychological Association finds that you have <a target="_blank" href="https://www.marketwatch.com/story/why-loneliness-is-more-dangerous-than-obesity-2017-08-10">a 50% less chance of dying prematurely</a> if you have quality social interactions. </p><p>There’s a reason author <a target="_blank" href="http://www.mitfordbooks.com/">Jan Karon’s “Mitford” series</a> about life in a small town in North Carolina has been a string of NY Times Best Sellers; readers and reviewers continuously state that they yearn to live someplace like this fictitious community with the slogan “Mitford takes care of its own”. In the novels, the lives of residents, independent merchants, and “outsiders” interweave, in good times and bad, creating a support network many Americans envy. </p><p>This societal setup must be a winner, as well as a bestseller, because the <a target="_blank" href="https://academic.oup.com/cjres/article-abstract/5/1/149/326109?redirectedFrom=fulltext">Cambridge Journal of Regions</a> published a paper in which they propose that the concentration of small businesses in a given community can be equated with levels of public health. </p><p>Beyond the theory that eating fresh and local is good for you, it turns out that knowing your farmer, your banker, your grocer could help you live longer. </p><h3>7) Realizing big-picture goals </h3><p>Speaking of memorable stories, this video from ILSR does a good job of detailing one view of the ultimate impacts independent business alliances can have on shaping community futures: </p><p><a target="_blank" href="https://www.youtube.com/watch?time_continue=150&amp=&v=kDw4dZLSDXg">https://www.youtube.com/watch?time_continue=150&=&v=kDw4dZLSDXg</a> </p><p>I interviewed <a target="_blank" href="https://www.amiba.net/about/people/">author and AMIBA co-founder, Jeff Milchen</a>, about the good things that can happen when independents join hands. He summed it up, </p><blockquote><em>“The results really speak for themselves when you look at what the impact of public education for local alliances has been in terms of shifting culture. It’s a great investment for independent businesses to partner with other independents, to do things they can’t do individually. Forming these partnerships can help them compete with the online giants.”</em></blockquote><h2>Getting going with a Go Local campaign, the right way </h2><p>If sharing some of the above with clients has made them receptive to further exploration of what involvement in an independent business alliance might do for them, here are the next steps to take: </p><ol> <li>First, find out if a Go Local/Shop Local/Buy Local/Stay Local campaign already exists in the business’ community. If so, the client can join up.</li> <li>If not, <a target="_blank" href="https://www.amiba.net/about/contact/">contact AMIBA</a>. The good folks there will know if other local business owners in the client’s community <a target="_blank" href="https://www.amiba.net/about_ibas/find-iba/local-contacts/">have already expressed interest in creating an alliance</a>. They can help connect the interested parties up.</li> <li>I highly, highly recommend reading through <a target="_blank" href="https://www.amiba.net/buy-local-campaigns/">Amiba’s nice, free primer</a> covering just about everything you need to know about Go Local campaigns.</li> <li>Encourage the client to publicize their intent to create an alliance if none exists in their community. Do an op ed in the local print news, put it on social media sites, talk to neighbors. This can prompt outreach from potential allies in the effort.</li> <li>A given group can determine to go it alone, but it may be better to rely on the past experience of others who have already created successful campaigns. AMIBA offers a variety of paid <a target="_blank" href="https://www.amiba.net/presentations_trainings/topics/">community training modules</a>, including expert speakers, workshops, and on-site consultations. Each community can write in to request a quote for a training plan that will work best for them. The organization also offers a wealth of free educational materials on their website.</li> <li>According to AMIBA’s Jeff Milchen, a typical Buy Local campaign takes about 3-4 months to get going.</li> </ol><p>It’s important to know that Go Local campaigns can fail, due to poor execution. Here is a roundup of practices all alliances should focus on to avoid the most common pitfalls: </p><ol> <li>Codify the definition of a “local” business as being independently-owned-and-run, or else big chain inclusion will anger some members and cause them to leave.</li> <li>Emphasize all forms of local patronage; campaigns that stick too closely to words like “buy” or “shop” overlook the small banks, service area businesses, and other models that are an integral part of the independent local economy.</li> <li>Ensure diversity in leadership; an alliance that fails to reflect the resources of age, race, gender/identity, political views, economics and other factors may wind up perishing from narrow viewpoints. On a related note, AMIBA has been particularly active in advocating for business communities to <a target="_blank" href="https://www.amiba.net/welcome-signs/">rid themselves of bigotry</a>. Strong communities welcome everyone.</li> <li>Do the math of what success looks like; education is a major contributing factor to forging a strong alliance, based on projected numbers of what campaigns can yield in concrete benefits for both merchants and residents.</li> <li>Differentiate inventory and offerings so that independently-owned businesses offer something of added value which patrons can’t easily replicate online; this could be specialty local products, face-to-face time with expert staff, or other benefits.</li> <li>Take the high road in inspiring the community to increase local spending; campaigns should not rely on vilifying big and online businesses or asking for patronage out of pity. In other words, guilt-tripping locals because they do some of their shopping at Walmart or Amazon isn’t a good strategy. Even a 10% shift towards local spending can have positive impacts for a community!</li> <li>Clearly assess community resources; not every town, city, or district hosts the necessary mix of independent businesses to create a strong campaign. For example, approximately 2.2% of the US population live in “<a target="_blank" href="https://www.dosomething.org/facts/11-facts-about-food-deserts">food deserts</a>”, many miles from a grocery store. These areas may lack other local businesses, as well, and their communities may need to create grassroots campaigns surrounding <a target="_blank" href="https://foodtank.com/news/2013/05/five-innovative-solutions-from-food-desert-activists/">neighborhood gardens, mobile markets, private investors</a> and other creative solutions. </li> </ol><p>In sum, success significantly depends on having clear definitions, clear goals, diverse participants and a proud identity as independents, devoid of shaming tactics.</p><h2>Circling back to the Web — our native heath! </h2><p>So, let’s say that your incoming client is now participating in a Buy Local program. Awesome! Now, where do we go from here? </p><p>In speaking with Jeff Milchen, I asked what he has seen in terms of digital marketing being used to promote the businesses involved in Buy Local campaigns. He said that, while some alliances have workshops, it’s a work in progress and something he hopes to see grow in the future. </p><p>As a Local SEO, that future is <em>now</em> for you and your fortunate clients. Here are some ways I see this working out beautifully: </p><h3>Basic data distribution and consistency </h3><p>Small local businesses can sometimes be unaware of inconsistent or absent local business listings, because the owners are just so busy. The quickest way I know to demo this scenario is to plug the company name and zip into the free <a target="_blank" href="https://moz.com/local/search">Moz Check Listing tool</a> to show them how they’re doing on the majors. Correct data errors and fill in the blanks, either manually, or, using affordable software like <a target="_blank" href="https://moz.com/products/local/smb">Moz Local</a>. You’ll also want to be sure the client has a presence on any geo or industry-specific directories and platforms. It’s something your agency can really help with! </p><h3>A hyperlocalized content powerhouse </h3><p>Build proud content around the company’s involvement in the Buy Local program. </p><ul> <li>Write about all of the economic, environmental, and societal benefits residents can support by patronizing the business. </li> <li>Motivated independents take time to know their customers. There are stories in this. Write about the customers and their needs. I’ve even seen independent restaurants naming menu items after beloved patrons. Get personal. Build community.</li> <li>Don’t forget that even small towns can be powerful points of interest for tourists. Create a <a target="_blank" href="https://moz.com/blog/creating-local-seo-welcome-for-non-locals">warm welcome for travelers, and for new neighbors, too</a>! </li> </ul><h3>Link building opportunities of a lifetime </h3><p>Local business alliances form strong B2B bonds. </p><ul> <li>Find relationships with related businesses that can sprout links. For example, the caterer knows the wedding cake baker, who knows the professional seamstress, who knows the minister, who knows the DJ, who knows the florist. </li> <li>Dive deep into opportunities for sponsoring local organizations, teams and events, hosting and participating in workshops and conferences, offering scholarships and special deals. </li> <li>Make fast friends with local media. Be newsworthy. </li> </ul><h3>A wellspring of sentiment </h3><p>Independents form strong business-to-community bonds. </p><ul> <li>When a business really knows its customers, asking for online reviews is so much easier. In some communities, it may be necessary to teach customers how to leave reviews, but once you get a strategy going for this, the rest is gravy.</li> <li>It’s also a natural fit for asking for written and video testimonials to be published on the company website.</li> <li>Don’t forget the power of Word of Mouth Marketing, while you’re at it. Loyal patrons are an incredible asset. </li> <li>The one drawback could be if your business model is one of a sensitive nature. Tight-knit communities can be ones in residents may be more desirous of protecting their privacy.</li></ul><h3>Digitize inventory easily </h3><p>30% of consumers say they’d buy from a local store instead of online if they knew the store was nearby (<a target="_blank" href="https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf">Google</a>). Over half of consumers prefer to shop in-store to interact with products (<a target="_blank" href="https://www.thelsa.org/lsa/infographics.aspx">Local Search Association</a>). Over 63% of consumers would rather buy from a company they consider to be authentic over the competition (<a target="_blank" href="https://www.brightlocal.com/learn/expert-local-citation-survey/">Bright Local</a>). </p><p>It all adds up to the need for highly-authentic independently-owned businesses to have an online presence that signals to Internet users that they stock desired products. For many small, local brands, going full e-commerce on their website is simply too big of an implementation and management task. It’s a problem that’s dogged this particular business sector for years. And it’s why I got excited when the folks at AMIBA told me to check out <a target="_blank" href="https://www.pointy.com/us">Pointy</a>. </p><p>Pointy offers a physical device that small business owners can attach to their barcode scanner to have their products ported to a Pointy-controlled webpage. But, that’s not all. Pointy integrates with the “See What’s In Store” inventory function of Google My Business Knowledge Panels. Check out <a target="_blank" href="https://www.google.com/search?q=talbots+toyland+san+mateo&oq=talbots+toyland+san+mateo&aqs=chrome..69i57j0.8515j0j7&sourceid=chrome&ie=UTF-8">Talbot’s Toyland in San Mateo, CA</a> for a live example. </p><p>Pointy is a start 5 Stock Market Strategies for Beginners https://www.nerdwallet.com/blog/investing/stock-market-strategies-for-beginners/ NerdWallet urn:uuid:3d7388ed-4351-89df-697f-a169c406b2fc Mon, 16 Jul 2018 23:06:11 +0000 Your retirement plan at work, like a 401(k), is an essential part of building wealth. But beyond contributing enough to get the full employer match, you might be feeling itchy… <p>Your retirement plan at work, like a 401(k), is an essential part of building wealth. But beyond contributing enough to get the full employer match, you might be feeling itchy to expand your investing reach. To start, you need a seat at the table: You have to open a brokerage account to begin trading. After that,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kevin Voigt is a writer at NerdWallet. Email: kevin@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 5 Stock Market Strategies for Beginners originally appeared on NerdWallet.</p><span data-post-id="540270"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540270" style="display: none;" data-has-syndication-rights="1" /> Flight Deal: Get to Florida for $45+ One Way https://www.nerdwallet.com/blog/travel/flight-deal-get-florida-45-one-way/ NerdWallet urn:uuid:21d94c5e-55ed-7042-f0ab-654fe90e69e0 Mon, 16 Jul 2018 22:33:07 +0000 Spirit Airlines is as famous for its low fares as it is for its luggage restrictions. But great deals certainly can be found. Florida is the ideal location today, with… <p>Spirit Airlines is as famous for its low fares as it is for its luggage restrictions. But great deals certainly can be found. Florida is the ideal location today, with one-way tickets available from Atlantic City to Orlando, Fla (MCO) for $45+. So, yes, for the cost of a nice dinner, you could fly to...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> NerdWallet is a writer at NerdWallet. Email: support@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Flight Deal: Get to Florida for $45+ One Way originally appeared on NerdWallet.</p><span data-post-id="541656"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=541656" style="display: none;" data-has-syndication-rights="1" /> Have ‘The Talk’ About Finances With Your Parents Already https://www.nerdwallet.com/blog/investing/have-the-talk-about-finances-with-your-parents-already/ NerdWallet urn:uuid:d32acc05-7f39-2846-923d-afc9294c28bd Mon, 16 Jul 2018 19:00:49 +0000 When you were a young’un, your parents may have sat you down to talk about the “birds and the bees.” Now it’s time to turn the tables and address another… <p>When you were a young’un, your parents may have sat you down to talk about the “birds and the bees.” Now it’s time to turn the tables and address another uncomfortable topic: their finances. Such conversations mark a reversal in the traditional parent-child dynamic, and also can be fraught with concerns over independence, trust and...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Anna-Louise Jackson is a writer at NerdWallet. Email: ajackson@nerdwallet.com. Twitter: @aljax7. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Have ‘The Talk’ About Finances With Your Parents Already originally appeared on NerdWallet.</p><span data-post-id="538165"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=538165" style="display: none;" data-has-syndication-rights="1" /> Banking Has Changed, but Criminals Haven’t — Here’s How to Protect Your Money https://www.nerdwallet.com/blog/banking/banking-has-changed-but-criminals-havent/ NerdWallet urn:uuid:868cd64c-f935-38e1-b8f8-37023da388f8 Mon, 16 Jul 2018 17:45:48 +0000 This year marks a decade since the global financial crisis. Although the biggest financial institutions still dominate the landscape, banking has undergone some changes. The proliferation of smartphones means mobile banking… <p>This year marks a decade since the global financial crisis. Although the biggest financial institutions still dominate the landscape, banking has undergone some changes. The proliferation of smartphones means mobile banking now plays a significant role in how we manage our money. A 2016 Fed survey found that over half of smartphone users with bank accounts used...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Margarette Burnette is a writer at NerdWallet. Email: mburnette@nerdwallet.com. Twitter: @Margarette. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Banking Has Changed, but Criminals Haven’t — Here’s How to Protect Your Money originally appeared on NerdWallet.</p><span data-post-id="523512"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=523512" style="display: none;" data-has-syndication-rights="1" /> How to Fight About Money and Stay Madly in Love https://www.nerdwallet.com/blog/loans/student-loans/ask-brianna-fight-money-in-a-relationship/ NerdWallet urn:uuid:76766a93-83f0-b608-19d3-476953b8d10b Mon, 16 Jul 2018 17:01:02 +0000 “Ask Brianna” is a column from NerdWallet for 20-somethings or anyone else starting out. I’m here to help you manage your money, find a job and pay off student loans… <p>“Ask Brianna” is a column from NerdWallet for 20-somethings or anyone else starting out. I’m here to help you manage your money, find a job and pay off student loans — all the real-world stuff no one taught us how to do in college. Send your questions about postgrad life to askbrianna@nerdwallet.com. The way couples...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Brianna McGurran is a writer at NerdWallet. Email: bmcgurran@nerdwallet.com. Twitter: @briannamcscribe. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How to Fight About Money and Stay Madly in Love originally appeared on NerdWallet.</p><span data-post-id="537184"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=537184" style="display: none;" data-has-syndication-rights="1" /> Calculate Student Loan Interest, Step by Step https://www.nerdwallet.com/blog/loans/student-loans/how-to-calculate-student-loan-interest/ NerdWallet urn:uuid:d5a2309e-89e0-492a-8222-6413c12ef4da Mon, 16 Jul 2018 16:25:45 +0000 Learning how to calculate student loan interest helps in understanding what you’re really paying for college debt. Interest on federal student loans and many private student loans is calculated using… <p>Learning how to calculate student loan interest helps in understanding what you’re really paying for college debt. Interest on federal student loans and many private student loans is calculated using a simple daily interest formula. To calculate the amount of student loan interest that accrues monthly, find your daily interest rate and multiply it by...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Teddy Nykiel is a writer at NerdWallet. Email: teddy@nerdwallet.com. Twitter: @teddynykiel. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Calculate Student Loan Interest, Step by Step originally appeared on NerdWallet.</p><span data-post-id="540614"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540614" style="display: none;" data-has-syndication-rights="1" /> Wells Fargo Propel Review: Earn a Travel Trove for No Annual Fee https://www.nerdwallet.com/blog/credit-cards/wells-fargo-propel-american-express-big-rewards-no-annual-fee/ NerdWallet urn:uuid:3f3d2d86-e6b8-7d37-8270-9facd11074b6 Mon, 16 Jul 2018 16:06:07 +0000 If you’ve been yearning to earn a big pile of travel points but can’t stomach the thought of paying a hefty annual fee to do so, the Wells Fargo Propel… <p>If you’ve been yearning to earn a big pile of travel points but can’t stomach the thought of paying a hefty annual fee to do so, the Wells Fargo Propel American Express® Card might be what you’ve been looking for. The main trade-off with this card is that in exchange for an annual fee of...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Robin Saks Frankel is a writer at NerdWallet. Email: rfrankel@nerdwallet.com. Twitter: @robinsaks. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Wells Fargo Propel Review: Earn a Travel Trove for No Annual Fee originally appeared on NerdWallet.</p><span data-post-id="527254"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=527254" style="display: none;" data-has-syndication-rights="1" /> Why I Spent $500,000 Buying a Blog That Generates No Revenue https://neilpatel.com/blog/buying-websites/ The KISSmetrics Marketing Blog urn:uuid:aa5d43f7-0d04-ae15-dbcd-caf4f30222a4 Mon, 16 Jul 2018 13:13:01 +0000 <p>(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah&#8230; I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get [&#8230;]</p> <p>The post <a rel="nofollow" href="https://neilpatel.com/blog/buying-websites/">Why I Spent $500,000 Buying a Blog That Generates No Revenue</a> appeared first on <a rel="nofollow" href="https://neilpatel.com">Neil Patel</a>.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/neilpatelhitenshah.jpg" alt="neil patel" /><br /> <em>(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with <a href="https://producthabits.com/">Hiten Shah</a>&#8230; I used to have hair)</em></p> <p>In early January 2017, I purchased the KISSmetrics website for $500,000.</p> <p>If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into later in the post).</p> <p>The $500,000 didn’t get me the company, KISSmetrics, or any of the revenue streams. The parent company, <a href="https://www.spacepencil.com/">Space Pencil</a>, is continually improving and developing the product.</p> <p>And on top of that, there are restrictions. I can’t just pop up a competing company or any company on the KISSmetrics site.</p> <p><em>So why did they sell me the domain? </em><em>And why would I pay $500,000 for it?</em></p> <p>I can&#8217;t fully answer why they sold it, but I do know a lot of their customers came from word of mouth, conferences, paid ads, and other forms of marketing that didn&#8217;t include SEO or content marketing.</p> <p>For that reason, the domain probably wasn&#8217;t as valuable to them as it was to me. <em>And of course, who wouldn&#8217;t want extra cash?</em></p> <p>I&#8217;m assuming they are very calculated because they are an analytics company, so they probably ran the numbers on how much revenue the inbound traffic was generating them and came to the conclusion that the $500,000 price tag seemed worth it.</p> <p>Now, before I get into why I spent $500,000 on the domain, let me first break down my thought process as I am buying out a lot of properties in the marketing space (more to be announced in the future).</p> <h2><strong>Why am I buying sites that aren’t generating revenue?</strong></h2> <p>This wasn’t the first or the last site that I’ll buy in the space.</p> <p>I recently <a href="https://neilpatel.com/blog/new-seo-strategy/">blogged about how I bought Ubersuggest</a>. <em>And it wasn’t generating a single dollar in revenue.</em></p> <p>Well technically, there were ads on the site, but I quickly killed those off.</p> <p>And eventually, I ported it over to NeilPatel.com.</p> <p>When I am looking at sites to buy, I am only looking for 1 thing… <em>traffic</em>. And of course, the quality (and relevancy) of that traffic.</p> <p>See, I already have a revenue stream, which is my ad agency, <a href="https://neilpateldigital.com/">Neil Patel Digital</a>.</p> <p>So, my goal is to find as many sites that have a similar traffic profile to NeilPatel.com and leverage them to drive my agency more leads.</p> <h2><strong>How do you know you won’t lose money?</strong></h2> <p><em>I don&#8217;t!</em></p> <p>This approach doesn’t guarantee I’ll make more money.</p> <p>I look at the business as tons of tiny experiments. You don’t build a huge business through one simple marketing strategy or tactic.</p> <p><em>You have to combine a lot of little things to get your desired outcome.</em></p> <p>And sometimes you’ll make mistakes along the way that will cost you money, <em>which is fine</em>. You have to keep one thing in mind… <em>without testing, you won’t be big</em>.</p> <p>With my ad agency, we tend to mainly have U.S. clients. Yes, we serve other regions as well… for example, we have an ad agency in Brazil.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/npbrazil.png" alt="neil patel brazil" /></p> <p>But I myself mainly focus on driving traffic to the U.S. ad agency, and the other teams just replicate as I don’t speak Portuguese, German, or any of the required languages for the other regions we are in.</p> <p>So, when I buy companies, I look for traffic that is ideally in the U.S.</p> <p>Sure, the ad agency can work with companies in Australia, Canada, and even the United Kingdom, but it’s tough.</p> <p>There’s a huge difference in currency between Australia and the U.S. and the same goes for Canada.</p> <p>And with the U.K. there is a 5 to 8-hour time zone difference, <em>which makes it a bit more difficult to communicate with clients</em>.</p> <p>That’s why when I buy a site, I’m ideally looking for U.S. traffic.</p> <p>When I bought Ubersuggest it had very little U.S. traffic. Indonesia and India were the two most popular regions.</p> <p>But I bought it because I knew I could build a much better tool and over time grow the U.S. traffic by doing a few email blasts, getting on <a href="https://www.producthunt.com/posts/ubersuggest-keyword-planner">Product Hunt,</a> and by creating some press.</p> <p>And I have&#8230;</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/ubersuggesttraffic.png" alt="ubersuggest traffic" /></p> <p>As you can see from the screenshot above, U.S. is the most popular region followed by India and Brazil.</p> <p>Over time it shouldn’t be too difficult to 3 or even 4x that number as long as I release more features.</p> <p>Now, my costs on Ubersuggest have gotten into the 6 figures per month, and I am not generating any income from it.</p> <p>There is no guarantee that it will generate any revenue, but I have a pretty effective sales funnel, which I will share later in the post. Because of that sales funnel my risk with Ubersuggest is pretty low.</p> <p>As long as I can grow the traffic enough, I should be able to monetize.</p> <h2><strong>What about KISSmetrics? </strong></h2> <p>As for KISSmetrics, I mainly bought the domain for the blog traffic.</p> <p>During its peak it was generating 1,260,681 unique visitors per month:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/kissmetricspeak.png" alt="kissmetrics peak" /></p> <p>By the time I bought the blog, traffic had dropped to 805,042 unique visitors per month:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/kissmetricspurchase.png" alt="kissmetrics purchase" /></p> <p>That’s a 36% drop in traffic. <em>Ouch!</em></p> <p>And then to make matters worse, I decided that I wanted to cut the traffic even more.</p> <p>There were so many articles on KISSmetrics that were outdated and irrelevant, so I had no choice but to cut them.</p> <p>For example, there were articles about Vine (which Twitter purchased and killed), Google Website Optimizer (no longer exists), Mob Wars (a Facebook game that no longer exists)… and the list goes on and on.</p> <p>In addition to that, I knew that I could never monetize irrelevant traffic. Yes, more traffic is good, but only as long as it is relevant.</p> <p>I instantly cut the KISSmetrics blog in half by &#8220;deleting&#8221; over 1,024 blog posts. Now, I didn’t just delete them, I made sure I added <a href="https://neilpatel.com/blog/301-redirects/">301 redirects</a> to the most relevant pages here on NeilPatel.com.</p> <p>Once I did that, my traffic dropped again. I was now sitting at 585,783 unique visitors a month.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/kissmetricsdrop.png" alt="kissmetrics drop" /></p> <p>It sucks, but it had to be done. The last thing I wanted to do was spend time and money maintaining old blog posts that would never drive a dollar in revenue.</p> <p>I knew that if someone was going to come to my blog to research <a href="https://en.wikipedia.org/wiki/Vine_(service)">Vine</a>, there was little to no chance that the person would convert into a 6-figure consulting contract.</p> <p>After I pruned and cropped the KISSmetrics blog, I naturally followed the same path of <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> and merged it in to NeilPatel.com.</p> <h2><strong>The merge</strong></h2> <p>The KISSmetrics merge was a bit more complicated than Ubersuggest.</p> <p>With Ubersuggest, I didn’t have a <a href="https://neilpatel.com/blog/conquer-keyword-research-with-these-10-tools/">keyword research tool</a> on NeilPatel.com, so all I had to do was slap on a new design, add a feature or two, and port it over.</p> <p>With KISSmetrics, a lot of the content was similar to NeilPatel.com. For the ones that were similar, I kept the NeilPatel.com version considering this blog generates more traffic than the KISSmetrics one.</p> <p>As for all of the content that was unique and different, I ended up moving it over and applying 301 redirects.</p> <p>If I decided to skip the pruning and cropping stage that I described above, the KISSmetrics blog would have had more traffic. And when I merged it in with NeilPatel.com I would have done even better.</p> <p>But in marketing you can can’t focus on vanity metrics like how many more unique visitors you are getting per month. <em>You need to keep your eye on the prize.</em></p> <p>And for me, that’s leads.</p> <p>The more leads I generate for my ad agency, the more likely I’ll increase my revenue.</p> <p>Here’s my lead count for the weeks prior to the KISSmetrics merge:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/hubspotleads.png" alt="hubspot leads" /></p> <p>When looking at the table above, keep in mind it shows leads from the U.S. only.</p> <p>The KISSmetrics blog was merged on the 25th. When you add up all of the numbers from the previous week, there were 469 leads in total, of which 61 were marketing qualified leads.</p> <p>That means there were 61 leads that the sales reps were able to contact as the vast majority of leads are companies that are too small for us to service.</p> <p>When you look at the week of the 25th, there were a total of 621 leads. 92 where marketing qualified leads.</p> <p>Just from that one acquisition, I was able to grow my marketing qualified leads by 50.8%. How to Advertise in Facebook Marketplace: What Marketers Need to Know https://www.socialmediaexaminer.com/how-to-advertise-facebook-marketplace-what-marketers-need-to-know/ Social Media Examiner urn:uuid:b2bc3d57-13d5-7aab-855b-33dd9d38fe22 Mon, 16 Jul 2018 10:00:25 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-marketplace-how-to-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Have you heard of Facebook&#8217;s Marketplace ad placement? Want to know how to place your Facebook ad campaigns in Marketplace? In this article, you&#8217;ll learn how to advertise your products and services in Facebook Marketplace. Why Consider Facebook Marketplace for Ad Placement? Marketplace is Facebook&#8217;s equivalent to eBay and Craigslist. The major advantage it has <a class="read-more" href="https://www.socialmediaexaminer.com/how-to-advertise-facebook-marketplace-what-marketers-need-to-know/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-advertise-facebook-marketplace-what-marketers-need-to-know/">How to Advertise in Facebook Marketplace: What Marketers Need to Know</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Instagram Adds Question Stickers to Stories https://www.socialmediaexaminer.com/instagram-adds-question-stickers-stories/ Social Media Examiner urn:uuid:b2cd2193-f45d-5872-e7b6-ac014d2bba85 Sat, 14 Jul 2018 10:00:06 +0000 <img width="1200" height="628" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-300x157.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-768x402.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-1024x536.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-497x260.png 497w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-770x403.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-920x481.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/SMMT-Show-2018-07-14-1200-600x314.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Welcome to this week&#8217;s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week&#8217;s Social Media Marketing Talk Show, we explore Instagram adding a questions sticker for Stories, Facebook ads updates, and other breaking social media marketing news <a class="read-more" href="https://www.socialmediaexaminer.com/instagram-adds-question-stickers-stories/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/instagram-adds-question-stickers-stories/">Instagram Adds Question Stickers to Stories</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Atlanta, Los Angeles and Chicago Airports Ranked Among the World’s Busiest https://www.nerdwallet.com/blog/travel/atlanta-los-angeles-chicago-airports-ranked-among-worlds-busiest/ NerdWallet urn:uuid:6e832cf8-0aab-8e08-a4e1-9fa7cc712ac3 Fri, 13 Jul 2018 20:48:37 +0000 More people are flying, but Atlanta remains (for the 17th consecutive year) the busiest hub in the world according to Airports Council International (ACI). The 2018 World’s Busiest Airports report… <p>More people are flying, but Atlanta remains (for the 17th consecutive year) the busiest hub in the world according to Airports Council International (ACI). The 2018 World’s Busiest Airports report discovered the 20 busiest terminals served 5.2% more passengers compared to 2016. In 2017 alone, the Atlanta Hartsfield-Jackson International Airport served over 103 million arriving...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Joe Cortez is a writer at NerdWallet. Email: jcortez@nerdwallet.com. Twitter: @JoeCortez. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Atlanta, Los Angeles and Chicago Airports Ranked Among the World’s Busiest originally appeared on NerdWallet.</p><span data-post-id="541427"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=541427" style="display: none;" data-has-syndication-rights="1" /> Flight Deal: $34 Flights to Disney World from Louisiana or Alabama https://www.nerdwallet.com/blog/travel/flight-deal-disney-34-louisiana-alabama/ NerdWallet urn:uuid:1e1d88db-4621-eb04-722c-d2d776403d99 Fri, 13 Jul 2018 19:53:31 +0000 If you are looking for a cheap way to get to Disney World from Louisiana or Alabama, Frontier Airlines has you covered with $34 one-way fares. But you need to… <p>If you are looking for a cheap way to get to Disney World from Louisiana or Alabama, Frontier Airlines has you covered with $34 one-way fares. But you need to book by end of day July 13. Seats are limited. Travel must be between October 21 – November 14. The two routes with this fare...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Mary M. Flory is a writer at NerdWallet. Email: mflory@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Flight Deal: $34 Flights to Disney World from Louisiana or Alabama originally appeared on NerdWallet.</p><span data-post-id="541406"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=541406" style="display: none;" data-has-syndication-rights="1" /> Could You Get By On the Average Retirement Income? https://www.nerdwallet.com/article/could-you-get-by-on-the-average-retirement-income NerdWallet urn:uuid:7d578b70-8e38-9718-9fd9-e63c40fd66ea Fri, 13 Jul 2018 18:55:27 +0000 The average household led by a retiree makes $48,000 annually before taxes and spends roughly $46,000 a year. That’s according to the Bureau of Labor Statistics’ (BLS) measure of the… <p>The average household led by a retiree makes $48,000 annually before taxes and spends roughly $46,000 a year. That’s according to the Bureau of Labor Statistics’ (BLS) measure of the income and outflow of “older households,” meaning ones headed by someone 65 or older. Meanwhile, the annual average pretax income for all U.S. households is about...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Dayana Yochim is a writer at NerdWallet. Email: dyochim@nerdwallet.com. Twitter: @DayanaYochim. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Could You Get By On the Average Retirement Income? originally appeared on NerdWallet.</p><span data-post-id="540147"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540147" style="display: none;" data-has-syndication-rights="1" /> Cross Items Off Your Back-to-School List With These Tips https://www.nerdwallet.com/blog/finance/back-to-school-tips-budget/ NerdWallet urn:uuid:0b5dd60d-51a6-d791-ac7d-cc949c7ac8e6 Fri, 13 Jul 2018 18:25:08 +0000 Once upon a time, kids went to school with a backpack, a lunch pail and a pencil. Now, school supply lists seem a mile long, and parents anticipate a stack… <p>Once upon a time, kids went to school with a backpack, a lunch pail and a pencil. Now, school supply lists seem a mile long, and parents anticipate a stack of receipts a mile high. Before you start back-to-school shopping for your elementary or high school student, find ways to cut down on the number...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Courtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Cross Items Off Your Back-to-School List With These Tips originally appeared on NerdWallet.</p><span data-post-id="537348"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=537348" style="display: none;" data-has-syndication-rights="1" /> What’s It Like to Use a Financial Advisor? https://www.nerdwallet.com/blog/investing/whats-it-like-to-use-a-financial-advisor/ NerdWallet urn:uuid:bd366b7c-6478-d91e-da99-66438727ba0a Fri, 13 Jul 2018 18:00:24 +0000 You’ve got financial questions. The internet’s got answers. So do friends, family members and late-night TV money gurus. But sometimes you need a professional who can provide money advice that’s… <p>You’ve got financial questions. The internet’s got answers. So do friends, family members and late-night TV money gurus. But sometimes you need a professional who can provide money advice that’s tailored specifically to your needs. And that raises more questions: Whom do I hire? How much will it cost? What will they ask? Where do...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Dayana Yochim is a writer at NerdWallet. Email: dyochim@nerdwallet.com. Twitter: @DayanaYochim. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What’s It Like to Use a Financial Advisor? originally appeared on NerdWallet.</p><span data-post-id="538835"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=538835" style="display: none;" data-has-syndication-rights="1" /> 5 No-Sweat Solutions to Save Money on Car Fixes https://www.nerdwallet.com/blog/loans/auto-loans/save-money-5-easy-car-fixes/ NerdWallet urn:uuid:eda09d02-2369-cb90-c30a-8e5f2c9d3b9d Fri, 13 Jul 2018 18:00:10 +0000 Car owners often overpay, sometimes by hundreds of dollars, to solve problems they could easily fix themselves. We’re not talking about under-the-hood projects that’ll get your hands black with grease.… <p>Car owners often overpay, sometimes by hundreds of dollars, to solve problems they could easily fix themselves. We’re not talking about under-the-hood projects that’ll get your hands black with grease. These fixes — things like replacing lost keys or repairing scratches and dents — involve a savvy combination of newly available markets and resources. “There’s...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Philip Reed is a writer at NerdWallet. Email: preed@nerdwallet.com. Twitter: @AutoReed. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 5 No-Sweat Solutions to Save Money on Car Fixes originally appeared on NerdWallet.</p><span data-post-id="539754"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=539754" style="display: none;" data-has-syndication-rights="1" /> 3 Months, 3 Housing Trends: Fast Buyers, Higher Rates, Tapping Equity https://www.nerdwallet.com/blog/mortgages/housing-real-estate-trends-q3-2018/ NerdWallet urn:uuid:ec718ee4-346a-ea1d-acb9-d0657643cd6a Fri, 13 Jul 2018 16:57:38 +0000 omebuying will remain competitive from July through September, with the edge going to buyers who act fast. And as mortgage rates rise, some homeowners will feel compelled to tap their… <p>omebuying will remain competitive from July through September, with the edge going to buyers who act fast. And as mortgage rates rise, some homeowners will feel compelled to tap their equity rather than refinance or sell. Here are three housing and mortgage trends to watch for as summer 2018 slides into fall: Home sales will...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Holden Lewis is a writer at NerdWallet. Email: hlewis@nerdwallet.com. Twitter: @HoldenL. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 3 Months, 3 Housing Trends: Fast Buyers, Higher Rates, Tapping Equity originally appeared on NerdWallet.</p><span data-post-id="541337"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=541337" style="display: none;" data-has-syndication-rights="1" /> Facebook Ads for Webinar Funnels: How to Maximize Your Results https://www.socialmediaexaminer.com/facebook-ads-webinar-funnels-how-to-maximize-results-andrew-hubbard/ Social Media Examiner urn:uuid:41e7b356-5ee1-3071-8b43-e79b351a71fe Fri, 13 Jul 2018 10:00:03 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-ads-webinar-funnel-andrew-hubbard-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? To explore how to build a Facebook ads funnel for an evergreen webinar, I interview Andrew Hubbard. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It&#8217;s <a class="read-more" href="https://www.socialmediaexaminer.com/facebook-ads-webinar-funnels-how-to-maximize-results-andrew-hubbard/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/facebook-ads-webinar-funnels-how-to-maximize-results-andrew-hubbard/">Facebook Ads for Webinar Funnels: How to Maximize Your Results</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> The Rules of Link Building - Whiteboard Friday http://tracking.feedpress.it/link/9375/9738220 Moz Blog urn:uuid:839f82f8-4134-db4f-cee4-fa1025a636c4 Fri, 13 Jul 2018 00:02:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/514135\">BritneyMuller</a></p><p>Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday.</p><iframe src="https://fast.wistia.net/embed/iframe/jhb2ut1to2?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen" oallowfullscreen="oallowfullscreen" msallowfullscreen="msallowfullscreen" width="696" height="392" style="width: 696px; height: 392px;"> </iframe><script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p style="text-align: center;"><a href="http://d2v4zi8pl64nxt.cloudfront.net/the-rules-of-link-building-whiteboard-friday-45138/5b4776b98b5461.94062836.jpg" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/the-rules-of-link-building-whiteboard-friday-45138/5b4776b98b5461.94062836.jpg" alt="The Rules of Link Building" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"></a> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab! </p><h2>Video Transcription</h2><p>Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Goggle and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up. </p><h2>The Dos</h2><p>All right. So what are the dos? What do you want to be doing? First and most importantly is just to... </p><p><strong>I. Determine the value of that link</strong>. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. </p><p><strong>II. Local listings</strong> still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those? </p><p>So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.</p><p><strong>III. Unlinked brand mentions.</strong> One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful." </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/1-64895.jpg" "="" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p><strong>IV. Reclaiming broken links</strong> is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/2-55900.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p><strong>V. HARO (Help a Reporter Out).</strong> Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level. </p><p><strong>VI. Just be awesome. Be cool. Sponsor awesome things.</strong> I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider. </p><p><strong>VII. Ask/Outreach.</strong> There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below. </p><p><strong>VIII. COBC (create original badass content).</strong> We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.<br> </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/3-88856.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></p><h2>The Don'ts</h2><p>All right. So what not to do. The don'ts of today's link building world are... </p><p><strong>I. Don't ask for specific anchor text.</strong> All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's. </p><p><strong>II. Don't buy or sell links that pass PageRank.</strong> You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.<br> </p><p><strong>III. Hidden links.</strong> We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things. </p><p><strong>IV. Low-quality directory links.</strong> Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those. </p><p><strong>V. Site-wide links also look very spammy.</strong> Site wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those. </p><p><strong>VI. Comment links with over-optimized anchor link text</strong>, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long term. Again, what's the value of that overall? So avoid that. </p><p><strong>VII. Abusing guest posts.</strong> You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities. </p><p><strong>VIII. Automated tools</strong> used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that. </p><p><strong>IX. Link schemes, private link networks, and private blog networks.</strong> This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this. </p><p><strong>X. Link exchange.</strong> This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively. </p><p>So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: <strong>To disavow or to not disavow? </strong>I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below <a href="https://moz.com/blog/rules-of-link-building#comments">in the comments</a>.</p><p>Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks. </p><p><a href="http://www.speechpad.com/page/video-transcription/">Video transcription</a> by <a href="http://www.speechpad.com/">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/514135\">BritneyMuller</a></p><p>Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday.</p><iframe src="https://fast.wistia.net/embed/iframe/jhb2ut1to2?seo=false&videoFoam=true" title="Wistia video player" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" webkitallowfullscreen="webkitallowfullscreen" oallowfullscreen="oallowfullscreen" msallowfullscreen="msallowfullscreen" width="696" height="392" style="width: 696px; height: 392px;"> </iframe><script rel="display: none;" src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script><p style="text-align: center;"><a href="http://d2v4zi8pl64nxt.cloudfront.net/the-rules-of-link-building-whiteboard-friday-45138/5b4776b98b5461.94062836.jpg" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/the-rules-of-link-building-whiteboard-friday-45138/5b4776b98b5461.94062836.jpg" alt="The Rules of Link Building" style="box-shadow: rgb(153, 153, 153) 0px 0px 10px 0px; border-radius: 20px;"></a> </p><p style="text-align: center;" class="caption">Click on the whiteboard image above to open a high-resolution version in a new tab! </p><h2>Video Transcription</h2><p>Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three ranking factors in Goggle and can greatly benefit your website. But there is a little confusion around what's okay to do as far as links and what's not. So hopefully, this helps clear some of that up. </p><h2>The Dos</h2><p>All right. So what are the dos? What do you want to be doing? First and most importantly is just to... </p><p><strong>I. Determine the value of that link</strong>. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what's really of value for your site. </p><p><strong>II. Local listings</strong> still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn't really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those? </p><p>So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that's confusing, I can clarify down below. Just wanted to include it because I think it's important.</p><p><strong>III. Unlinked brand mentions.</strong> One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us. That's an easy way to reach out and say, "Hey, would you mind adding a link? It would be really helpful." </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/1-64895.jpg" "="" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p><strong>IV. Reclaiming broken links</strong> is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you've since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway. </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/2-55900.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"> </p><p><strong>V. HARO (Help a Reporter Out).</strong> Reporters will notify you of any questions or information they're seeking for an article via this email service. So not only is it just good general PR, but it's a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It's like digital PR. So this just takes it to the next level. </p><p><strong>VI. Just be awesome. Be cool. Sponsor awesome things.</strong> I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider. </p><p><strong>VII. Ask/Outreach.</strong> There's nothing wrong with asking. There's nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it's around 4% to 7%, which is painful. But you can get that higher if you're a little bit more strategic about it or if you outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below. </p><p><strong>VIII. COBC (create original badass content).</strong> We hear lots of people talk about this. When it comes to link building, it's like, "Link building is dead. Just create great content and people will naturally link to you. It's brilliant." It is brilliant, but I also think that there is something to be said about having a healthy mix. There's this idea of link building and then link earning. But there's a really perfect sweet spot in the middle where you really do get the most bang for your buck.<br> </p><p><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/3-88856.jpg" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></p><h2>The Don'ts</h2><p>All right. So what not to do. The don'ts of today's link building world are... </p><p><strong>I. Don't ask for specific anchor text.</strong> All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That's going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that's more of a suggestion. These other ones are definitely big no-no's. </p><p><strong>II. Don't buy or sell links that pass PageRank.</strong> You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don't trust it. So definitely looking into those and understanding how that works.<br> </p><p><strong>III. Hidden links.</strong> We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don't do that. That's so old and will not work anymore. Google is getting so much smarter at understanding these things. </p><p><strong>IV. Low-quality directory links.</strong> Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those. </p><p><strong>V. Site-wide links also look very spammy.</strong> Site wide being whether it's a footer link or a top-level navigation link, you definitely don't want to go after those. They can appear really, really spammy. Avoid those. </p><p><strong>VI. Comment links with over-optimized anchor link text</strong>, specifically, you want to avoid. Again, it's just like any of these others. It looks spammy. It's not going to help you long term. Again, what's the value of that overall? So avoid that. </p><p><strong>VII. Abusing guest posts.</strong> You definitely don't want to do this. You don't want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don't get rid of that altogether, but definitely don't target it for potential link building opportunities. </p><p><strong>VIII. Automated tools</strong> used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don't want to do that. </p><p><strong>IX. Link schemes, private link networks, and private blog networks.</strong> This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this. </p><p><strong>X. Link exchange.</strong> This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn't grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively. </p><p>So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: <strong>To disavow or to not disavow? </strong>I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below <a href="https://moz.com/blog/rules-of-link-building#comments">in the comments</a>.</p><p>Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks. </p><p><a href="http://www.speechpad.com/page/video-transcription/">Video transcription</a> by <a href="http://www.speechpad.com/">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/9738220.gif" height="1" width="1"/> Hawaiian Airlines Credit Cards Upgrade Rewards, Raise Fees https://www.nerdwallet.com/blog/credit-cards/hawaiian-airlines-credit-cards-get-upgrades/ NerdWallet urn:uuid:faaf99e6-b9f0-c820-1fb4-c61e60faac8d Thu, 12 Jul 2018 23:38:04 +0000 Hawaiian Airlines and Barclays have upgraded rewards on the airline’s consumer and business credit cards to make them more useful for everyday purchases, a growing trend recently among airline cards. But… <p>Hawaiian Airlines and Barclays have upgraded rewards on the airline’s consumer and business credit cards to make them more useful for everyday purchases, a growing trend recently among airline cards. But annual fees for the two cards also have increased. Higher rewards, higher annual fee The new rewards structure for The Hawaiian Airlines® World Elite MasterCard®...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Gregory Karp is a writer at NerdWallet. Email: gkarp@nerdwallet.com. Twitter: @spendingsmart. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Hawaiian Airlines Credit Cards Upgrade Rewards, Raise Fees originally appeared on NerdWallet.</p><span data-post-id="540797"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540797" style="display: none;" data-has-syndication-rights="1" /> Alaska Airlines 40% Bonus Miles Promotion Ends July 13 https://www.nerdwallet.com/blog/travel/alaska_airlines_40_percent_bonus_miles/ NerdWallet urn:uuid:9e35fd1f-7f3e-4a01-9cba-450ac857a13c Thu, 12 Jul 2018 22:00:43 +0000 Don’t be confused by the name: Alaska Airlines isn’t just for flights to and from Alaska. Or just the West Coast. It offers 1,200 daily flights to more than 115… <p>Don’t be confused by the name: Alaska Airlines isn’t just for flights to and from Alaska. Or just the West Coast. It offers 1,200 daily flights to more than 115 destinations throughout North America and Costa Rica. One of the best ways for travel-hungry consumers to maximize the Alaska Airlines frequent flyer program, Mileage Plan,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Joanna Phua is a writer at NerdWallet. Email: wpsupport+joannaphua@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Alaska Airlines 40% Bonus Miles Promotion Ends July 13 originally appeared on NerdWallet.</p><span data-post-id="540649"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540649" style="display: none;" data-has-syndication-rights="1" /> Alabama First-Time Home Buyer Programs of 2018 https://www.nerdwallet.com/blog/mortgages/alabama-first-time-home-buyer-programs/ NerdWallet urn:uuid:4e839450-3366-79fd-39c4-b15a40d335e1 Thu, 12 Jul 2018 20:07:44 +0000 If you’re a first-time home buyer and Alabama is your sweet home, you’re in luck. National programs are available to make owning a first home more affordable. And, since 1980,… <p>If you’re a first-time home buyer and Alabama is your sweet home, you’re in luck. National programs are available to make owning a first home more affordable. And, since 1980, Alabama Housing Finance Authority has helped more than 70,000 families — many of them first-time home buyers — afford a home through its loan programs....</p><p class="nw-originally-posted-link">The article Alabama First-Time Home Buyer Programs of 2018 originally appeared on NerdWallet.</p><span data-post-id="535461"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=535461" style="display: none;" data-has-syndication-rights="1" /> Can You Afford to Help Your Kid Start a Business? https://www.nerdwallet.com/blog/finance/parent-financing-business/ NerdWallet urn:uuid:147c65d4-c188-dbda-d651-0e6722c00711 Thu, 12 Jul 2018 19:15:53 +0000 Amazon. Chipotle. GoPro. These household-name businesses were launched thanks to investments by the founders’ parents. But parents also have sunk plenty of money into their offsprings’ doomed enterprises, sometimes endangering… <p>Amazon. Chipotle. GoPro. These household-name businesses were launched thanks to investments by the founders’ parents. But parents also have sunk plenty of money into their offsprings’ doomed enterprises, sometimes endangering their retirements and family relationships in the process. Certified financial planner Jon Ten Haagen of Huntington, New York, had a retired client who against his...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Liz Weston is a writer at NerdWallet. Email: lweston@nerdwallet.com. Twitter: @lizweston. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Can You Afford to Help Your Kid Start a Business? originally appeared on NerdWallet.</p><span data-post-id="535184"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=535184" style="display: none;" data-has-syndication-rights="1" /> 6 Big Ways Your Credit Can Affect Your Life https://www.nerdwallet.com/blog/finance/6-ways-credit-score-affects-you/ NerdWallet urn:uuid:f0e2fd69-da7c-ff49-9d71-3c97bfcab8ce Thu, 12 Jul 2018 16:10:00 +0000 Your credit score isn’t an arbitrary three-digit number. It’s based on a summary of your history with credit — and it sends a strong signal about how you’re likely to handle… <p>Your credit score isn’t an arbitrary three-digit number. It’s based on a summary of your history with credit — and it sends a strong signal about how you’re likely to handle new credit. Your credit history can directly impact what you buy, where you live and even where you work. It can make important transitions, such...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Valerie Lai is a writer at NerdWallet. Email: vlai@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 6 Big Ways Your Credit Can Affect Your Life originally appeared on NerdWallet.</p><span data-post-id="496628"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=496628" style="display: none;" data-has-syndication-rights="1" /> Consumers Credit Union Auto Loans: 2018 Review https://www.nerdwallet.com/blog/loans/auto-loans/consumers-credit-union-auto-loans-review/ NerdWallet urn:uuid:f8f1d11d-bed3-adc1-de9b-131dd4691183 Thu, 12 Jul 2018 15:49:23 +0000 Good for: Borrowers who want flexible loan terms and like the services offered by a credit union Consumers Credit Union offers an array of auto loans to a wide range… <p>Good for: Borrowers who want flexible loan terms and like the services offered by a credit union Consumers Credit Union offers an array of auto loans to a wide range of potential borrowers, though you’ll have to become a member to get a loan. The lender refinances existing auto loans and provides purchase loans for new...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sean Pyles is a writer at NerdWallet. Email: spyles@nerdwallet.com. Twitter: @SeanPyles. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Consumers Credit Union Auto Loans: 2018 Review originally appeared on NerdWallet.</p><span data-post-id="540746"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540746" style="display: none;" data-has-syndication-rights="1" /> Consumers Credit Union Auto Loans: 2018 Review https://www.nerdwallet.com/blog/loans/auto-loans/consumers-credit-union-auto-loans-2018-review/ NerdWallet urn:uuid:81008a22-1b3c-464f-7ee4-62316c4efff2 Thu, 12 Jul 2018 15:27:45 +0000 Good for: Borrowers who want flexible loan terms and like the services offered by a credit union Consumers Credit Union offers an array of auto loans to a wide range… <p>Good for: Borrowers who want flexible loan terms and like the services offered by a credit union Consumers Credit Union offers an array of auto loans to a wide range of potential borrowers, though you’ll have to become a member to get a loan. The lender refinances existing auto loans and provides purchase loans for new...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sean Pyles is a writer at NerdWallet. Email: spyles@nerdwallet.com. Twitter: @SeanPyles. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Consumers Credit Union Auto Loans: 2018 Review originally appeared on NerdWallet.</p><span data-post-id="539957"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=539957" style="display: none;" data-has-syndication-rights="1" /> Annuity vs. IRA: Which Is Best for My Retirement? https://www.nerdwallet.com/blog/investing/annuity-vs-ira-which-is-best/ NerdWallet urn:uuid:4091fb2b-2ddf-b9c8-f797-3587b942fddf Thu, 12 Jul 2018 14:28:51 +0000 As you plan how to save for retirement, you’ll hear about IRAs and annuities. Both can generate income later in life, have some potential tax advantages and include penalties for… <p>As you plan how to save for retirement, you’ll hear about IRAs and annuities. Both can generate income later in life, have some potential tax advantages and include penalties for early withdrawals. But beyond these similarities are differences that may make one better than the other for your situation. What are annuities and IRAs? How...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kevin Voigt is a writer at NerdWallet. Email: kevin@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Annuity vs. IRA: Which Is Best for My Retirement? originally appeared on NerdWallet.</p><span data-post-id="540187"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540187" style="display: none;" data-has-syndication-rights="1" /> Analysis: Professional Degree Holders Could Save on High Student Loan Debt https://www.nerdwallet.com/blog/loans/student-loans/professional-degrees-student-loans/ NerdWallet urn:uuid:2931c2f4-7046-556c-beaf-ed7be842868a Thu, 12 Jul 2018 14:00:35 +0000 Recently, the nation’s student debt hit a new high, reaching $1.5 trillion. And while the average debt load is about $31,000 among the 45.2 million Americans with student loan debt,… <p>Recently, the nation’s student debt hit a new high, reaching $1.5 trillion. And while the average debt load is about $31,000 among the 45.2 million Americans with student loan debt, according to the National Center for Education Statistics, about 2.5 million Americans are indebted $100,000 or more. Advanced degrees, such as those required for legal and medical...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Elizabeth Renter is a writer at NerdWallet. Email: elizabeth@nerdwallet.com. Twitter: @elizabethrenter. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Analysis: Professional Degree Holders Could Save on High Student Loan Debt originally appeared on NerdWallet.</p><span data-post-id="535157"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=535157" style="display: none;" data-has-syndication-rights="1" /> How to Bulk Schedule Facebook Posts Without Paid Tools https://www.socialmediaexaminer.com/how-to-bulk-schedule-facebook-posts-without-paid-tools/ Social Media Examiner urn:uuid:2c7235cf-85a0-d713-a822-10a57f2cf704 Thu, 12 Jul 2018 10:00:09 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/facebook-bulk-schedule-posts-how-to-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to save time by bulk scheduling your Facebook posts? Wondering how to schedule posts without using a paid third-party tool? In this article, you&#8217;ll discover a three-step process to schedule multiple posts to your Facebook page and group using free tools. Why Bypass Third-Party Apps to Schedule Your Facebook Posts (and Tweets)? There has <a class="read-more" href="https://www.socialmediaexaminer.com/how-to-bulk-schedule-facebook-posts-without-paid-tools/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-bulk-schedule-facebook-posts-without-paid-tools/">How to Bulk Schedule Facebook Posts Without Paid Tools</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Intern With a 401(k)? Here’s How to Make It Pay https://www.nerdwallet.com/article/intern-with-a-401k-heres-how-to-make-it-pay NerdWallet urn:uuid:cd9306f5-4adb-a53c-ffc5-92c9726e976a Thu, 12 Jul 2018 03:00:40 +0000 Some interns spend their days fetching coffee. Others get their hands on something even hotter: their first 401(k). Not so long ago, scoring an internship that actually paid might have… <p>Some interns spend their days fetching coffee. Others get their hands on something even hotter: their first 401(k). Not so long ago, scoring an internship that actually paid might have seemed novel. But recent studies by the National Association of Colleges and Employers have found that among graduating college seniors, paid internships are increasingly the...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Anna-Louise Jackson is a writer at NerdWallet. Email: ajackson@nerdwallet.com. Twitter: @aljax7. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Intern With a 401(k)? Here’s How to Make It Pay originally appeared on NerdWallet.</p><span data-post-id="540052"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540052" style="display: none;" data-has-syndication-rights="1" /> Citi AAdvantage Bronze Card to Get Shiny Upgrades, New Name https://www.nerdwallet.com/blog/credit-cards/citi-aadvantage-bronze-relaunches-aadvantage-mileup-upgrades/ NerdWallet urn:uuid:235ae61b-f95e-467e-9c35-986c7c631ca2 Wed, 11 Jul 2018 21:03:15 +0000 Citi and American Airlines are polishing up the Citi® / AAdvantage® Bronze credit card, giving it enhanced earning power and a new name. Launching on July 22, 2018, the new AAdvantage® MileUp℠ credit card will continue… <p>Citi and American Airlines are polishing up the Citi® / AAdvantage® Bronze credit card, giving it enhanced earning power and a new name. Launching on July 22, 2018, the new AAdvantage® MileUp℠ credit card will continue to have no annual fee, but it will come with a new rewards structure: Earn 2 AAdvantage® miles for every $1 spent on eligible American Airlines...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Robin Saks Frankel is a writer at NerdWallet. Email: rfrankel@nerdwallet.com. Twitter: @robinsaks. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Citi AAdvantage Bronze Card to Get Shiny Upgrades, New Name originally appeared on NerdWallet.</p><span data-post-id="540409"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540409" style="display: none;" data-has-syndication-rights="1" /> Barclaycard Ring Adds 0% APR for Transfers — and a Fee https://www.nerdwallet.com/blog/credit-cards/barclaycard-ring-changes-july-2018/ NerdWallet urn:uuid:1d7aa574-881a-4409-52eb-911e9bf4e55b Wed, 11 Jul 2018 20:50:42 +0000 The Barclaycard Ring® Mastercard® is no longer the go-to balance-transfer option it once was. In the latest changes, the card that once touted “no balance transfer fees ever” and a… <p>The Barclaycard Ring® Mastercard® is no longer the go-to balance-transfer option it once was. In the latest changes, the card that once touted “no balance transfer fees ever” and a low ongoing APR is now charging a fee on certain transfers and has bumped up its interest rate. However, the card also brought back a 0% introductory APR period...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Melissa Lambarena is a writer at NerdWallet. Email: mlambarena@nerdwallet.com. Twitter: @LissaLambarena. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Barclaycard Ring Adds 0% APR for Transfers — and a Fee originally appeared on NerdWallet.</p><span data-post-id="540436"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540436" style="display: none;" data-has-syndication-rights="1" /> My Credit Card Strategy: Two Cover the Bases and One’s on Deck https://www.nerdwallet.com/blog/credit-cards/my-credit-card-strategy-dynamic-duo-plus-groceries/ NerdWallet urn:uuid:79c86eae-1c6d-95e1-8d9d-35dbf23eac0c Wed, 11 Jul 2018 18:24:04 +0000 A joyful rush washes over me every time I see my rewards earnings for the month. I’m not suddenly rich, but I’m a few dollars closer. When it comes to rewards,… <p>A joyful rush washes over me every time I see my rewards earnings for the month. I’m not suddenly rich, but I’m a few dollars closer. When it comes to rewards, I’m all about cash and simplicity. I rely on a dynamic duo — a flat-rate card and a bonus-category credit card — to maximize rewards...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Melissa Lambarena is a writer at NerdWallet. Email: mlambarena@nerdwallet.com. Twitter: @LissaLambarena. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article My Credit Card Strategy: Two Cover the Bases and One’s on Deck originally appeared on NerdWallet.</p><span data-post-id="537016"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=537016" style="display: none;" data-has-syndication-rights="1" /> How Often Can I Refinance Student Loans? https://www.nerdwallet.com/blog/loans/student-loans/how-often-refinance-student-loans/ NerdWallet urn:uuid:97750eed-9fe1-f71c-bbea-1a25a415d378 Wed, 11 Jul 2018 16:10:23 +0000 You can refinance your student loans as often as you’d like. Refinancing typically doesn’t carry any origination fees or other costs, and student loans don’t come with prepayment fees. If… <p>You can refinance your student loans as often as you’d like. Refinancing typically doesn’t carry any origination fees or other costs, and student loans don’t come with prepayment fees. If you can find a lower interest rate, you can save yourself money each time. » MORE: Should you refinance student loans? Calculate your savings Benefits...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Anna Helhoski is a writer at NerdWallet. Email: anna@nerdwallet.com. Twitter: @AnnaHelhoski. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How Often Can I Refinance Student Loans? originally appeared on NerdWallet.</p><span data-post-id="539842"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=539842" style="display: none;" data-has-syndication-rights="1" /> Capital One Launches Social Security Number Alerts for All https://www.nerdwallet.com/blog/credit-cards/capital-one-creditwise-offers-social-security-alerts-for-all/ NerdWallet urn:uuid:4488215f-1b4f-1431-4562-a21d7409ca03 Wed, 11 Jul 2018 12:32:15 +0000 In the age of data breaches, Capital One is making it easier for you to track where and how your personal information is being used. On Wednesday, the credit card… <p>In the age of data breaches, Capital One is making it easier for you to track where and how your personal information is being used. On Wednesday, the credit card issuer added three new consumer-friendly features to its credit-tracking program, CreditWise, which is accessible to everyone. For folks who want to track their personal information without shelling out a...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Claire Tsosie is a writer at NerdWallet. Email: claire@nerdwallet.com. Twitter: @ideclaire7. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Capital One Launches Social Security Number Alerts for All originally appeared on NerdWallet.</p><span data-post-id="540162"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=540162" style="display: none;" data-has-syndication-rights="1" /> How to Create a Messenger Bot Sequence for Your Live Video or Webinar https://www.socialmediaexaminer.com/how-to-create-messenger-bot-sequence-for-live-video-or-webinar/ Social Media Examiner urn:uuid:6c07a508-8311-2bae-af6c-be5ed0af8b1c Wed, 11 Jul 2018 10:00:31 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/messenger-bot-video-webinar-sequence-how-to-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Do you use webinars or live video in your marketing? Wondering how to improve registrations and attendance? In this article, you&#8217;ll discover how to build a Facebook Messenger bot sequence to register and remind attendees of your live online events. Why Use Messenger Bots With Live Events? Live video streaming is a fun, engaging way <a class="read-more" href="https://www.socialmediaexaminer.com/how-to-create-messenger-bot-sequence-for-live-video-or-webinar/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-create-messenger-bot-sequence-for-live-video-or-webinar/">How to Create a Messenger Bot Sequence for Your Live Video or Webinar</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> How I Bought a Home in Des Moines, Iowa https://www.nerdwallet.com/blog/mortgages/how-i-bought-a-home-in-des-moines/ NerdWallet urn:uuid:965aa16d-2a6b-81b7-2e62-12ea92d3436e Tue, 10 Jul 2018 18:55:48 +0000 In this series, NerdWallet interviews new homeowners across the country about their unique homebuying journeys and the financial decisions that helped them get there. The Atlantic in 2014 declared that… <p>In this series, NerdWallet interviews new homeowners across the country about their unique homebuying journeys and the financial decisions that helped them get there. The Atlantic in 2014 declared that the “most hipster thing” you can do is move to Des Moines, Iowa. As one of the fastest-growing cities in the Midwest, Iowa’s capital is...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Valerie Lai is a writer at NerdWallet. Email: vlai@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How I Bought a Home in Des Moines, Iowa originally appeared on NerdWallet.</p><span data-post-id="533928"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=533928" style="display: none;" data-has-syndication-rights="1" /> How I Ditched Debt: ‘It Became Like a Game to Us’ https://www.nerdwallet.com/blog/finance/how-i-ditched-debt-working-for-financial-freedom/ NerdWallet urn:uuid:f0ca195f-74f0-673e-f1a1-acecef36a6d0 Tue, 10 Jul 2018 18:27:32 +0000 In this series, NerdWallet interviews people who have triumphed over debt using a combination of commitment, budgeting and smart financial choices. Responses have been edited for length and clarity. Jessie… <p>In this series, NerdWallet interviews people who have triumphed over debt using a combination of commitment, budgeting and smart financial choices. Responses have been edited for length and clarity. Jessie and Josh Boyce How much: $147,000 in 38 months Jessie and Josh Boyce had secured the best-paying, most stable careers they’d ever had when they...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Bev O'Shea is a writer at NerdWallet. Email: boshea@nerdwallet.com. Twitter: @BeverlyOShea. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How I Ditched Debt: ‘It Became Like a Game to Us’ originally appeared on NerdWallet.</p><span data-post-id="538711"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=538711" style="display: none;" data-has-syndication-rights="1" /> Your Bank’s Website Is Down and Bills Are Due. Now What? https://www.nerdwallet.com/blog/banking/what-to-do-when-your-bank-has-tech-problems/ NerdWallet urn:uuid:813342c8-c6a0-1155-8d51-46d4d4df5173 Tue, 10 Jul 2018 18:00:24 +0000 When Court Harrington, a small-business owner in North Carolina, found himself unable to log into his bank account one day because the website was down, he was not happy about… <p>When Court Harrington, a small-business owner in North Carolina, found himself unable to log into his bank account one day because the website was down, he was not happy about it. When you can’t access your money, he says, “the safety net we feel we have is not really there.” Eventually he was able to...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kimberly Palmer is a writer at NerdWallet. Email: kpalmer@nerdwallet.com. Twitter: @kimberlypalmer. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Your Bank’s Website Is Down and Bills Are Due. Now What? originally appeared on NerdWallet.</p><span data-post-id="536476"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=536476" style="display: none;" data-has-syndication-rights="1" /> Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented http://tracking.feedpress.it/link/9375/9708781 Moz Blog urn:uuid:49521a2a-7da8-4d8f-d6dd-3c27735ff1e2 Tue, 10 Jul 2018 15:00:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/271540\">HeatherPhysioc</a></p><p>Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work?</p><p>I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.”</p><p>I have found that the same holds true in search. As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about <em>how we talk about the work. </em>And that can make all the difference between our work getting implementing and achieving great results, or languishing in a backlog.</p><p>It’s so important to learn how to navigate corporate bureaucracy and cut through red tape to help your clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, the tools I share in this article can help equip you to overcome obstacles to doing your best work.</p><h2>Buying Your Services ≠ Buying In</h2><p>Just because a client signed a contract with you does not mean they are bought-in to implement every change you recommend. It seemingly defies all logic that someone would agree that they need organic search help enough to sign a contract and pay you to make recommendations, only for the recommendations to never go live.</p><p>When I was an independent contractor serving small businesses, they were often overwhelmed by their marketing and willing to hand over the keys to the website so my developers could implement SEO recommendations. </p><p>Then, as I got into agency life and worked on larger and larger businesses, I quickly realized it was a lot harder to get SEO work implemented. I started hitting roadblocks with a number of clients, and it was a slow, arduous process to get even small projects pushed through. It was easy to get impatient and fed up.</p><p>Worse, it was hard for some of my team members to see their colleagues getting great search work implemented and earning awesome results for their clients, while their own clients couldn’t seem to get anything implemented. It left them frustrated, jaded, feeling inadequate, and burned out — all the while the client was asking where the results were for the projects they didn’t implement.</p><h2>What Stands in the Way of Getting Your Work Implemented</h2><p>I surveyed colleagues in our industry about the common challenges they experience when trying to get their recommendations implemented. (Thank you to the 141 people who submitted!) The results were roughly one-third in-house marketers and two-thirds external marketers providing services to clients.</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425792830de4.64207425.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425792830de4.64207425.png" alt="" "=""></a></p><p>The most common obstacles we asked about fell into a few main categories:</p><ul><li>Low Understanding of Search<ul><li>Client Understanding</li><li>Peer/Colleague Understanding</li><li>Boss Understanding</li></ul></li><li>Prioritization & Buy-In<ul><li>Low Prioritization of Search Work</li><li>External Buy-In from Clients</li><li>Internal Buy-In from Peers</li><li>Internal Buy-In from Bosses</li><li>Past Unsuccessful Projects or Mistakes</li></ul></li><li>Corporate Bureaucracy<ul><li>Red Tape and Slow Approvals</li><li>No Advocate or Champion for Search</li><li>Turnover or Personnel Changes (Client-Side)</li><li>Difficult or Hostile Client</li></ul></li><li>Resource Limitations<ul><li>Technical Resources for Developers / Full Backlog</li><li>Budget / Scope Too Low to Make Impact</li><li>Technical Limitations of Digital Platform</li></ul></li></ul><p>The chart below shows how the obstacles in the survey stacked up. Higher scores mean people reported it as a more frequent or common problem they experience:</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425793314df3.17047511.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425793314df3.17047511.png" alt="" "=""></a></p><p>Some participants also wrote in additional blocks they’ve encountered - everything from bottlenecks in the workflow to over-complicated processes, lack of ownership to internal politics, shifting budgets to shifting priorities.</p><p>Too real? Are you completely bummed out yet? There is clearly no shortage of things that can stand in the way of SEO progress, and likely our work as marketers will never be without challenges. </p><h2>Playing the Blame Game</h2><p>When things don’t go our way and our work gets intercepted or lost before it ever goes live, we tend to be quick to blame clients. It’s the <em>client’s</em> fault things are hung up, or if the <em>client</em> had only listened to us, and the <em>client’s</em> business is the problem. </p><p>But I don’t buy it.</p><p>Don’t get me wrong — this could possibly be true in part in some cases, but rarely is it the whole story and rarely are we completely hopeless to affect change. Sometimes the problem is the system, sometimes the problem is the people, and my friends, sometimes the problem is <em>you</em>.</p><p>But fortunately, we are all optimizers — we all inherently believe that things could be just a little bit better. </p><p>These are the tools you need in your belt to face many of the common obstacles to implementing your best search work.</p><h2>7 Techniques to Get Your Search Work Approved & Implemented</h2><p>When we enter the world of search, we are instantly trained on how to execute the work – not the soft skills needed to sustain and grow the work, break down barriers, get buy-in and get stuff implemented. These soft skills are critical to maximize your search success for clients, and can lead to more fruitful, long-lasting relationships.</p><p>Below are seven of the most highly recommended skills and techniques, from the SEO professionals surveyed and my own experience, to learn in order to increase the likelihood your work will get implemented by your clients.</p><h3>1. How Mature Is Your Client?</h3><p>Challenges to implementation tend to be organizational, people, integration, and process problems. Conducting a search maturity assessment with your client can be eye-opening to what needs to be solved internally before great search work can be implemented. Pairing a search capabilities model with an organizational maturity model gives you a wealth of knowledge and tools to help your client.</p><p>I recently wrote an <a href="https://moz.com/blog/seo-client-maturity" target="_blank">in-depth article for the Moz blog about how to diagnose your client’s search maturity</a> in both technical SEO capabilities <em>and</em> their organizational maturity as it pertains to a search program.</p><p>For search, we can think about a maturity model two ways. One may be the actual technical implementation of search best practices — is the client implementing exceptional, advanced SEO, just the basics, nothing at all, or even operating counterproductively? This helps identify what kinds of project make sense to start with for your client. Here is a sample maturity model across several aspects of search that you can use or modify for your purposes:</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/seo-client-maturity/5b327efbccb1e5.75036294.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425793cbc8c4.77852370.png" alt="" "=""></a></p><p>This SEO capabilities maturity model only starts to solve for <em>what </em>you should implement, but doesn’t get to the heart of <em>why</em> it’s so hard to get your work implemented. The real problems are a lot more nuanced, and aren’t as easy as checking the boxes of “best practices SEO.”</p><p>We also need to diagnose the organizational maturity of the client as it pertains to building, using and evolving an organic search practice. We have to understand the assets and obstacles of our client’s organization that either aid or block the implementation of our recommendations in order to move the ball forward.</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/seo-client-maturity/5b327efc63f355.61622201.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b42579465c495.52541321.png" alt="" "=""></a></p><p>If, after conducting these maturity model exercises, we find that a client has extremely limited personnel, budget and capacity to complete the work, that’s the first problem we should focus on solving for — helping them allocate proper resources and prioritization to the work. </p><p>If we find that they have plenty of personnel, budget, and capacity, but have no discernible, repeatable process for integrating search into their marketing mix, we focus our efforts there. How can we help them define, implement, and continually evolve processes that work for them <em>and</em> with the agency?</p><p>Perhaps the maturity assessment finds that they are adequate in most categories, but struggle with being reactive and implementing retrofitted SEO only as an afterthought, we may help them investigate their actionable workflows and connect dots across departments. How can we insert organic search expertise in the right ways at the right moments to have the greatest impact?</p><h3>2. Speak to CEOs and CMOs, Not SEOs</h3><p>Because we are subject matter experts in search, we are responsible for educating clients and colleagues on the power of SEO and the impact it can have on brands. If the executives are skeptical or don’t care about search, it won’t happen. If you want to educate and inspire people, you can’t waste time losing them in the details.</p><h4>Speak Their Language</h4><p>Tailor your educational content to busy CEOs and CMOs, not SEOs. Make the effort to listen to, read, write, and speak their corporate language. Their jargon is return on investment, earnings per share, operational costs. Yours is canonicalization, HTTPS and SSL encryption, 302 redirects, and 301 redirect chains. </p><p>Be mindful that you are coming from different places and meet them in the middle. Use layperson’s terms that anyone can understand, not technical jargon, when explaining search.</p><p>Don’t be afraid to use analogies (i.e. instead of “implement permanent 301 redirect rewrite rules in the .htaccess file to correct 404 not found errors,” perhaps “it’s like forwarding your mail when you change addresses.”)</p><h4>Get Out of the Weeds</h4><p>Perhaps because we are so passionate about the inner workings of search, we often get deep into the weeds of explaining how every SEO signal works. Even things that seem not-so-technical to us (title tags and meta description tags, for example) can lose your audience’s attention in a heartbeat. Unless you know that the client is a technical mind who loves to get in the weeds or that they have search experience, stay at 30,000 feet. </p><p>Another powerful tool here is to show, not tell. Often you can tell a much more effective and hard-hitting story using images or smart data visualization. Your audience being able to see instead of trying to listen and decipher what you’re proposing can allow you to communicate complex information much more succinctly.</p><h4>Focus on Outcomes</h4><p>The goal of educating is not teaching peers and clients <em>how to do search</em>. They pay <em>you</em> to know that. Focus on the things that actually matter to your audience. (Come on, we’re inbound marketers — we should know this!) For many brands, that may include benefits like how it will build their brand visibility, how they can conquest competitors, and how they can make more money. Focus on the outcomes and benefits, not the granular, technical steps of how to get there.</p><h4>What’s In It for Them?</h4><p>Similarly, if you are doing a roadshow to educate your peers in other disciplines and get their buy-in, don’t focus on teaching them everything you know. Focus on how your work can benefit <em>them</em> (make their work smarter, more visible, make them more money) rather than demanding what other departments need to do for <em>you</em>. Aim to align on when, where, and how your two teams intersect to get greater results together.</p><h3>3. SEO is Not the Center of the Universe</h3><p>It was a tough pill for me to swallow when I realized that my clients simply didn’t care as much about organic search as my team and I did. (I mean, honestly, who isn’t passionate about dedicating their careers to understanding human thinking and behavior when we search, then optimizing technical stuff and website content for those humans to find it?!)</p><h4>Bigger Fish to Fry</h4><p>While clients may honestly love the sound of things we can do for them with search, rarely is SEO the only thing — or even a sizable thing — on a client’s mind. Rarely is our primary client contact someone who is exclusively dedicated to search, and typically, not even exclusively to digital marketing. We frequently report to digital directors and CMOs who have many more and much bigger fish to fry. </p><p>They have to look at the big picture and understand how the entire marketing mix works, and in reality, SEO is only one small part of that. While organic search is typically a client’s biggest source of traffic to their website, we often forget that the website isn’t even at the top of the priorities list for many clients. Our clients are thinking about the whole brand and the entirety of its marketing performance, or the organizational challenges they need to overcome to grow their business. SEO is just one small piece of that.</p><h4>Acknowledge the Opportunity Cost</h4><p>The benefits of search are no-brainers for us and it seems so obvious, but we fail to acknowledge that every decision a CMO makes has a risk, time commitment, risks and costs associated with it. Every time they invest in something for search, it is an opportunity cost for another marketing initiative. We fail to take the time to understand all the competing priorities and things that a client has to choose between with a limited budget. </p><p>To persuade them to choose an organic search project over something else — like a paid search, creative, paid media, email, or other play — we had better make a damn good case to justify not just the hard cost in dollars, but the opportunity cost to other marketing initiatives. (More on that later.)</p><h4>Integrated Marketing Efforts</h4><p>More and more, brands are moving to integrated agency models in hopes of getting more bang for their buck by maximizing the impact of every single campaign across channels working together, side-by-side. Until we start to think more about how SEO ladders up to the big picture and works alongside or supports larger marketing initiatives and brand goals, we will continue to hamstring ourselves when we propose ideas to clients. </p><p>It’s our responsibility to seek big-picture perspective and figure out where we fit. We have to understand the realities of a client’s internal and external processes, their larger marketing mix and SEO’s role in that. SEO experts tend to obsess over rankings and website traffic. But we should be making organic search recommendations within the context of <em>their</em> goals and priorities — not what <em>we</em> think their goals and priorities should be. </p><p>For example, we have worked on a large CPG food brand for several years. In year one, my colleagues did great discovery works and put together an awesome SEO playbook, and we spent most of the year trying to get integrated and trying to check all these SEO best practices boxes for the client. But no one cared and nothing was getting implemented. It turned out that our “SEO best practices” didn’t seem relevant to the bigger picture initiatives and brand campaigns they had planned for the year, so they were being deprioritized or ignored entirely. In year two, our contract was restructured to focus search efforts primarily on the planned campaigns for the year. Were we doing the search work we thought we would be doing for the client? No. Are we being included more and getting great search work implemented finally? Yes. Because we stopped trying to veer off in our own direction and started pulling the weight alongside everyone else toward a common vision.</p><h3>4. Don’t Stay in Your Lane, Get Buy-In Across Lanes</h3><p>Few brands hire only SEO experts and no other marketing services to drive their business. They have to coordinate a lot of moving pieces to drive all of them forward in the same direction as best they can. In order to do that, everyone has to be aligned on where we’re headed and the problems we’re solving for.</p><p>Ultimately, for most SEOs, this is about having the wisdom and humility to realize that you’re not in this alone - you can’t be. And even if you don’t get your way 100% of the time, you’re a lot more likely to get your way more of the time when you collaborate with others and ladder your efforts up to the big picture.</p><p>One of my survey respondents phrased it beautifully: “Treat all search projects as products that require a complete product team including engineering, project manager, and business-side folks.”</p><h4>Horizontal Buy-In</h4><p>You need buy-in across practices in your own agency (or combination of agencies serving the client and internal client team members helping execute the work). We have to stop swimming in entirely separate lanes where SEO is setting goals by themselves and not aligning to the larger business initiatives and marketing channels. We are all in this together to help the client solve for something. We have to learn to better communicate the value of search as it aligns to larger business initiatives, not in a separate swim lane.</p><p>Organic Search is uniquely dependent in that we often rely on others to get our work implemented. You can’t operate entirely separately from the analytics experts, developers, user experience designers, social media, paid search, and so on — especially when they’re all working together toward a common goal on behalf of the client.</p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425794ee3a71.15532915.png"></p><h4>Vertical Buy-In</h4><p>To get buy-in for implementing your work, you need buy-in beyond your immediate client contact. You need buy-in top-to-bottom in the client’s organization — it has to support what the C-level executive cares about as much as your day-to-day contacts or their direct reports. </p><p>This can be especially helpful when you started within the agency — selling the value of the idea and getting the buy-in of your colleagues first. It forces you to vet and strengthen your idea, helps find blind spots, and craft the pitch for the client. Then, bring those important people to the table with the client — it gives you strength in numbers and expertise to have the developer, user experience designer, client engagement lead, and data analyst on the project in your corner validating the recommendation.</p><p>When you get to the client, it is so important to help them understand the benefits and outcomes of doing the project, the cost (and opportunity cost) of doing it, and how this can get them results toward their big picture goals. Understand their role in it and give them a voice, and make them the hero for approving it. If you have to pitch the idea at multiple levels, custom tailor your approach to speak to the client-side team members who will be helping you implement the work differently from how you would speak to the CMO who decides whether your project lives or dies.</p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b42579583ef90.62931132.png"></p><h3>5. Build a Bulletproof Plan</h3><p>Here’s how a typical SEO project is proposed to a client: “You should do this SEO project because SEO.”</p><p>This explanation is not good enough, and they don’t care. You need to know what they do care about and are trying to accomplish, and formulate a bullet-proof business plan to sell the idea.</p><h4>Case Studies as Proof-of-Concept</h4><p>Case studies serve a few important purposes: they help explain the outcomes and benefits of SEO projects, they prove that you have the chops to get results, and they prove the concept using someone else’s money first, which reduces the perceived risk for your client.</p><p>In my experience and in the survey results, case studies come up time and again as the leading way to get client buy-in. Ideally you would use case studies that are your own, very clearly relevant to the project at hand, and created for a client that is similar in nature (like B2B vs. B2C, in a similar vertical, or facing a similar problem).</p><p>Even if you don’t have your own case studies to show, do your due diligence and find real examples other companies and practitioners have published. As an added bonus, the results of these case studies can help you forecast the potential high/medium/low impact of your work.</p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b4257962b2116.75323710.png"></p><p class="caption">Image <a href="https://www.ampproject.org/case-studie <p>Posted by <a href=\"https://moz.com/community/users/271540\">HeatherPhysioc</a></p><p>Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don't understand the value of your work?</p><p>I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said to me, “You know the best creatives here aren’t the ones who are the best artists — they’re the ones who are best at talking about the work.”</p><p>I have found that the same holds true in search. As an industry, we are great at talking about the work — we’re fabulous about sharing technical knowledge and new developments in search. But we’re not so great at talking about <em>how we talk about the work. </em>And that can make all the difference between our work getting implementing and achieving great results, or languishing in a backlog.</p><p>It’s so important to learn how to navigate corporate bureaucracy and cut through red tape to help your clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, the tools I share in this article can help equip you to overcome obstacles to doing your best work.</p><h2>Buying Your Services ≠ Buying In</h2><p>Just because a client signed a contract with you does not mean they are bought-in to implement every change you recommend. It seemingly defies all logic that someone would agree that they need organic search help enough to sign a contract and pay you to make recommendations, only for the recommendations to never go live.</p><p>When I was an independent contractor serving small businesses, they were often overwhelmed by their marketing and willing to hand over the keys to the website so my developers could implement SEO recommendations. </p><p>Then, as I got into agency life and worked on larger and larger businesses, I quickly realized it was a lot harder to get SEO work implemented. I started hitting roadblocks with a number of clients, and it was a slow, arduous process to get even small projects pushed through. It was easy to get impatient and fed up.</p><p>Worse, it was hard for some of my team members to see their colleagues getting great search work implemented and earning awesome results for their clients, while their own clients couldn’t seem to get anything implemented. It left them frustrated, jaded, feeling inadequate, and burned out — all the while the client was asking where the results were for the projects they didn’t implement.</p><h2>What Stands in the Way of Getting Your Work Implemented</h2><p>I surveyed colleagues in our industry about the common challenges they experience when trying to get their recommendations implemented. (Thank you to the 141 people who submitted!) The results were roughly one-third in-house marketers and two-thirds external marketers providing services to clients.</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425792830de4.64207425.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425792830de4.64207425.png" alt="" "=""></a></p><p>The most common obstacles we asked about fell into a few main categories:</p><ul><li>Low Understanding of Search<ul><li>Client Understanding</li><li>Peer/Colleague Understanding</li><li>Boss Understanding</li></ul></li><li>Prioritization & Buy-In<ul><li>Low Prioritization of Search Work</li><li>External Buy-In from Clients</li><li>Internal Buy-In from Peers</li><li>Internal Buy-In from Bosses</li><li>Past Unsuccessful Projects or Mistakes</li></ul></li><li>Corporate Bureaucracy<ul><li>Red Tape and Slow Approvals</li><li>No Advocate or Champion for Search</li><li>Turnover or Personnel Changes (Client-Side)</li><li>Difficult or Hostile Client</li></ul></li><li>Resource Limitations<ul><li>Technical Resources for Developers / Full Backlog</li><li>Budget / Scope Too Low to Make Impact</li><li>Technical Limitations of Digital Platform</li></ul></li></ul><p>The chart below shows how the obstacles in the survey stacked up. Higher scores mean people reported it as a more frequent or common problem they experience:</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425793314df3.17047511.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425793314df3.17047511.png" alt="" "=""></a></p><p>Some participants also wrote in additional blocks they’ve encountered - everything from bottlenecks in the workflow to over-complicated processes, lack of ownership to internal politics, shifting budgets to shifting priorities.</p><p>Too real? Are you completely bummed out yet? There is clearly no shortage of things that can stand in the way of SEO progress, and likely our work as marketers will never be without challenges. </p><h2>Playing the Blame Game</h2><p>When things don’t go our way and our work gets intercepted or lost before it ever goes live, we tend to be quick to blame clients. It’s the <em>client’s</em> fault things are hung up, or if the <em>client</em> had only listened to us, and the <em>client’s</em> business is the problem. </p><p>But I don’t buy it.</p><p>Don’t get me wrong — this could possibly be true in part in some cases, but rarely is it the whole story and rarely are we completely hopeless to affect change. Sometimes the problem is the system, sometimes the problem is the people, and my friends, sometimes the problem is <em>you</em>.</p><p>But fortunately, we are all optimizers — we all inherently believe that things could be just a little bit better. </p><p>These are the tools you need in your belt to face many of the common obstacles to implementing your best search work.</p><h2>7 Techniques to Get Your Search Work Approved & Implemented</h2><p>When we enter the world of search, we are instantly trained on how to execute the work – not the soft skills needed to sustain and grow the work, break down barriers, get buy-in and get stuff implemented. These soft skills are critical to maximize your search success for clients, and can lead to more fruitful, long-lasting relationships.</p><p>Below are seven of the most highly recommended skills and techniques, from the SEO professionals surveyed and my own experience, to learn in order to increase the likelihood your work will get implemented by your clients.</p><h3>1. How Mature Is Your Client?</h3><p>Challenges to implementation tend to be organizational, people, integration, and process problems. Conducting a search maturity assessment with your client can be eye-opening to what needs to be solved internally before great search work can be implemented. Pairing a search capabilities model with an organizational maturity model gives you a wealth of knowledge and tools to help your client.</p><p>I recently wrote an <a href="https://moz.com/blog/seo-client-maturity" target="_blank">in-depth article for the Moz blog about how to diagnose your client’s search maturity</a> in both technical SEO capabilities <em>and</em> their organizational maturity as it pertains to a search program.</p><p>For search, we can think about a maturity model two ways. One may be the actual technical implementation of search best practices — is the client implementing exceptional, advanced SEO, just the basics, nothing at all, or even operating counterproductively? This helps identify what kinds of project make sense to start with for your client. Here is a sample maturity model across several aspects of search that you can use or modify for your purposes:</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/seo-client-maturity/5b327efbccb1e5.75036294.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425793cbc8c4.77852370.png" alt="" "=""></a></p><p>This SEO capabilities maturity model only starts to solve for <em>what </em>you should implement, but doesn’t get to the heart of <em>why</em> it’s so hard to get your work implemented. The real problems are a lot more nuanced, and aren’t as easy as checking the boxes of “best practices SEO.”</p><p>We also need to diagnose the organizational maturity of the client as it pertains to building, using and evolving an organic search practice. We have to understand the assets and obstacles of our client’s organization that either aid or block the implementation of our recommendations in order to move the ball forward.</p><p><a href="https://d2v4zi8pl64nxt.cloudfront.net/seo-client-maturity/5b327efc63f355.61622201.png" target="_blank"><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b42579465c495.52541321.png" alt="" "=""></a></p><p>If, after conducting these maturity model exercises, we find that a client has extremely limited personnel, budget and capacity to complete the work, that’s the first problem we should focus on solving for — helping them allocate proper resources and prioritization to the work. </p><p>If we find that they have plenty of personnel, budget, and capacity, but have no discernible, repeatable process for integrating search into their marketing mix, we focus our efforts there. How can we help them define, implement, and continually evolve processes that work for them <em>and</em> with the agency?</p><p>Perhaps the maturity assessment finds that they are adequate in most categories, but struggle with being reactive and implementing retrofitted SEO only as an afterthought, we may help them investigate their actionable workflows and connect dots across departments. How can we insert organic search expertise in the right ways at the right moments to have the greatest impact?</p><h3>2. Speak to CEOs and CMOs, Not SEOs</h3><p>Because we are subject matter experts in search, we are responsible for educating clients and colleagues on the power of SEO and the impact it can have on brands. If the executives are skeptical or don’t care about search, it won’t happen. If you want to educate and inspire people, you can’t waste time losing them in the details.</p><h4>Speak Their Language</h4><p>Tailor your educational content to busy CEOs and CMOs, not SEOs. Make the effort to listen to, read, write, and speak their corporate language. Their jargon is return on investment, earnings per share, operational costs. Yours is canonicalization, HTTPS and SSL encryption, 302 redirects, and 301 redirect chains. </p><p>Be mindful that you are coming from different places and meet them in the middle. Use layperson’s terms that anyone can understand, not technical jargon, when explaining search.</p><p>Don’t be afraid to use analogies (i.e. instead of “implement permanent 301 redirect rewrite rules in the .htaccess file to correct 404 not found errors,” perhaps “it’s like forwarding your mail when you change addresses.”)</p><h4>Get Out of the Weeds</h4><p>Perhaps because we are so passionate about the inner workings of search, we often get deep into the weeds of explaining how every SEO signal works. Even things that seem not-so-technical to us (title tags and meta description tags, for example) can lose your audience’s attention in a heartbeat. Unless you know that the client is a technical mind who loves to get in the weeds or that they have search experience, stay at 30,000 feet. </p><p>Another powerful tool here is to show, not tell. Often you can tell a much more effective and hard-hitting story using images or smart data visualization. Your audience being able to see instead of trying to listen and decipher what you’re proposing can allow you to communicate complex information much more succinctly.</p><h4>Focus on Outcomes</h4><p>The goal of educating is not teaching peers and clients <em>how to do search</em>. They pay <em>you</em> to know that. Focus on the things that actually matter to your audience. (Come on, we’re inbound marketers — we should know this!) For many brands, that may include benefits like how it will build their brand visibility, how they can conquest competitors, and how they can make more money. Focus on the outcomes and benefits, not the granular, technical steps of how to get there.</p><h4>What’s In It for Them?</h4><p>Similarly, if you are doing a roadshow to educate your peers in other disciplines and get their buy-in, don’t focus on teaching them everything you know. Focus on how your work can benefit <em>them</em> (make their work smarter, more visible, make them more money) rather than demanding what other departments need to do for <em>you</em>. Aim to align on when, where, and how your two teams intersect to get greater results together.</p><h3>3. SEO is Not the Center of the Universe</h3><p>It was a tough pill for me to swallow when I realized that my clients simply didn’t care as much about organic search as my team and I did. (I mean, honestly, who isn’t passionate about dedicating their careers to understanding human thinking and behavior when we search, then optimizing technical stuff and website content for those humans to find it?!)</p><h4>Bigger Fish to Fry</h4><p>While clients may honestly love the sound of things we can do for them with search, rarely is SEO the only thing — or even a sizable thing — on a client’s mind. Rarely is our primary client contact someone who is exclusively dedicated to search, and typically, not even exclusively to digital marketing. We frequently report to digital directors and CMOs who have many more and much bigger fish to fry. </p><p>They have to look at the big picture and understand how the entire marketing mix works, and in reality, SEO is only one small part of that. While organic search is typically a client’s biggest source of traffic to their website, we often forget that the website isn’t even at the top of the priorities list for many clients. Our clients are thinking about the whole brand and the entirety of its marketing performance, or the organizational challenges they need to overcome to grow their business. SEO is just one small piece of that.</p><h4>Acknowledge the Opportunity Cost</h4><p>The benefits of search are no-brainers for us and it seems so obvious, but we fail to acknowledge that every decision a CMO makes has a risk, time commitment, risks and costs associated with it. Every time they invest in something for search, it is an opportunity cost for another marketing initiative. We fail to take the time to understand all the competing priorities and things that a client has to choose between with a limited budget. </p><p>To persuade them to choose an organic search project over something else — like a paid search, creative, paid media, email, or other play — we had better make a damn good case to justify not just the hard cost in dollars, but the opportunity cost to other marketing initiatives. (More on that later.)</p><h4>Integrated Marketing Efforts</h4><p>More and more, brands are moving to integrated agency models in hopes of getting more bang for their buck by maximizing the impact of every single campaign across channels working together, side-by-side. Until we start to think more about how SEO ladders up to the big picture and works alongside or supports larger marketing initiatives and brand goals, we will continue to hamstring ourselves when we propose ideas to clients. </p><p>It’s our responsibility to seek big-picture perspective and figure out where we fit. We have to understand the realities of a client’s internal and external processes, their larger marketing mix and SEO’s role in that. SEO experts tend to obsess over rankings and website traffic. But we should be making organic search recommendations within the context of <em>their</em> goals and priorities — not what <em>we</em> think their goals and priorities should be. </p><p>For example, we have worked on a large CPG food brand for several years. In year one, my colleagues did great discovery works and put together an awesome SEO playbook, and we spent most of the year trying to get integrated and trying to check all these SEO best practices boxes for the client. But no one cared and nothing was getting implemented. It turned out that our “SEO best practices” didn’t seem relevant to the bigger picture initiatives and brand campaigns they had planned for the year, so they were being deprioritized or ignored entirely. In year two, our contract was restructured to focus search efforts primarily on the planned campaigns for the year. Were we doing the search work we thought we would be doing for the client? No. Are we being included more and getting great search work implemented finally? Yes. Because we stopped trying to veer off in our own direction and started pulling the weight alongside everyone else toward a common vision.</p><h3>4. Don’t Stay in Your Lane, Get Buy-In Across Lanes</h3><p>Few brands hire only SEO experts and no other marketing services to drive their business. They have to coordinate a lot of moving pieces to drive all of them forward in the same direction as best they can. In order to do that, everyone has to be aligned on where we’re headed and the problems we’re solving for.</p><p>Ultimately, for most SEOs, this is about having the wisdom and humility to realize that you’re not in this alone - you can’t be. And even if you don’t get your way 100% of the time, you’re a lot more likely to get your way more of the time when you collaborate with others and ladder your efforts up to the big picture.</p><p>One of my survey respondents phrased it beautifully: “Treat all search projects as products that require a complete product team including engineering, project manager, and business-side folks.”</p><h4>Horizontal Buy-In</h4><p>You need buy-in across practices in your own agency (or combination of agencies serving the client and internal client team members helping execute the work). We have to stop swimming in entirely separate lanes where SEO is setting goals by themselves and not aligning to the larger business initiatives and marketing channels. We are all in this together to help the client solve for something. We have to learn to better communicate the value of search as it aligns to larger business initiatives, not in a separate swim lane.</p><p>Organic Search is uniquely dependent in that we often rely on others to get our work implemented. You can’t operate entirely separately from the analytics experts, developers, user experience designers, social media, paid search, and so on — especially when they’re all working together toward a common goal on behalf of the client.</p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b425794ee3a71.15532915.png"></p><h4>Vertical Buy-In</h4><p>To get buy-in for implementing your work, you need buy-in beyond your immediate client contact. You need buy-in top-to-bottom in the client’s organization — it has to support what the C-level executive cares about as much as your day-to-day contacts or their direct reports. </p><p>This can be especially helpful when you started within the agency — selling the value of the idea and getting the buy-in of your colleagues first. It forces you to vet and strengthen your idea, helps find blind spots, and craft the pitch for the client. Then, bring those important people to the table with the client — it gives you strength in numbers and expertise to have the developer, user experience designer, client engagement lead, and data analyst on the project in your corner validating the recommendation.</p><p>When you get to the client, it is so important to help them understand the benefits and outcomes of doing the project, the cost (and opportunity cost) of doing it, and how this can get them results toward their big picture goals. Understand their role in it and give them a voice, and make them the hero for approving it. If you have to pitch the idea at multiple levels, custom tailor your approach to speak to the client-side team members who will be helping you implement the work differently from how you would speak to the CMO who decides whether your project lives or dies.</p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b42579583ef90.62931132.png"></p><h3>5. Build a Bulletproof Plan</h3><p>Here’s how a typical SEO project is proposed to a client: “You should do this SEO project because SEO.”</p><p>This explanation is not good enough, and they don’t care. You need to know what they do care about and are trying to accomplish, and formulate a bullet-proof business plan to sell the idea.</p><h4>Case Studies as Proof-of-Concept</h4><p>Case studies serve a few important purposes: they help explain the outcomes and benefits of SEO projects, they prove that you have the chops to get results, and they prove the concept using someone else’s money first, which reduces the perceived risk for your client.</p><p>In my experience and in the survey results, case studies come up time and again as the leading way to get client buy-in. Ideally you would use case studies that are your own, very clearly relevant to the project at hand, and created for a client that is similar in nature (like B2B vs. B2C, in a similar vertical, or facing a similar problem).</p><p>Even if you don’t have your own case studies to show, do your due diligence and find real examples other companies and practitioners have published. As an added bonus, the results of these case studies can help you forecast the potential high/medium/low impact of your work.</p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/earn-trust-get-search-work-implemented/5b4257962b2116.75323710.png"></p><p class="caption">Image <a href="https://www.ampproject.org/case-studie Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window https://neilpatel.com/blog/in-depth-content-tips/ The KISSmetrics Marketing Blog urn:uuid:dc1e50b3-7298-7695-2190-e5d02e90587f Tue, 10 Jul 2018 13:27:16 +0000 <p>You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create [&#8230;]</p> <p>The post <a rel="nofollow" href="https://neilpatel.com/blog/in-depth-content-tips/">Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window</a> appeared first on <a rel="nofollow" href="https://neilpatel.com">Neil Patel</a>.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/moneytrash.jpg" alt="money trash" /></p> <p>You’ve heard people telling you that you need to write in-depth content because that’s what Google wants.</p> <p>And it’s true… <a href="https://backlinko.com/search-engine-ranking">the average page that ranks on page 1 of Google contains 1,890 words</a>.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/wordcountranking.png" alt="word count" /></p> <p><em>But you already know that.</em></p> <p>The question is, should you be writing 2,000-word articles? 5,000? <em>Or maybe even go crazy and create ultimate guides that are 30,000 words?</em></p> <p>What’s funny is, I have done it all.</p> <p>I’ve even tested out adding custom images and illustrations to these in-depth articles to see if that helps.</p> <p>And of course, I tested if having one super long page with tens of thousands of words or having multiple pages with 4,000 or 5,000 words is better.</p> <p><em>So, what do you think? How in-depth should your content be?</em></p> <p>Well, let&#8217;s first look at my first marketing blog, Quick Sprout.<span id="more-75426"></span></p> <h2><strong>Short articles don’t rank well</strong></h2> <p>With Quick Sprout, it started off just like any normal blog.</p> <p>I would write 500 to 1,000-word blog posts and Google loved me.</p> <p>Just look at my traffic during January 2011.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2011.png" alt="quicksprout 2011" /></p> <p>As you can see, I had a whopping 67,038 unique visitors. That’s not too bad.</p> <p>Even with the content being short, it did fairly well on Google over the years.</p> <p>But over time, more marketing blogs started to pop up, competition increased, and I had no choice but to write more detailed content.</p> <p>I started writing posts that were anywhere from 1,000 to a few thousand words. When I started to do that, I was able to rapidly grow my traffic from 67,038 to 115,759 in one year.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2012.png" alt="quicksprout 2012" /></p> <p><em>That&#8217;s a 72.67% increase in traffic in just 1 year.</em></p> <p>It was one of my best years, and all I had to do was write longer content.</p> <p>So naturally, I kept up with the trend and continually focused on longer content.</p> <p>But as the competition kept increasing, my traffic started to stagnate, even though I was producing in-depth content.</p> <p>Here are my traffic stats for November 2012 on Quick Sprout.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksproutnov2012.png" alt="quicksprout 2012" /></p> <p>I understand that Thanksgiving takes place in November, hence traffic wasn’t as high as it could be. But still, there really wasn’t any growth from January to November of 2012.</p> <p>In other words, writing in-depth content that was a few thousand words max wasn’t working out.</p> <h2><strong>So what next?</strong></h2> <p>Well, my traffic had plateaued. I had to figure something else out.</p> <p>Writing longer, more in-depth content had helped me before… so I thought, why not try the 10x formula.</p> <p>I decided to create content 10 times longer, better, and more in-depth than everyone else. I was going to the extreme because I knew it would reduce the chance of others copying me.</p> <p><em>Plus, I was hoping that you would love it as a reader. </em></p> <p>So, on January 24, 2013, I released my first in-depth guide.</p> <p>It was called <a href="https://www.quicksprout.com/the-advanced-guide-to-seo/">The Advanced Guide to SEO</a>.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/advancedguidetoseo.png" alt="advanced guide to seo" /></p> <p>It was so in-depth that it could have been a book.</p> <p><em>Literally!</em></p> <p>Heck, some say it was even better than a book as I paid someone for custom illustration work.</p> <p>Now let’s look at the traffic stats for January 2013 when I published the guide.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2013.png" alt="quicksprout 2013" /></p> <p>As you can see my traffic really started to climb again.</p> <p>I went from 112,681 visitors in November to 244,923 visitors in January. <em>Within 2 months I grew my traffic by 117%.</em></p> <p><em>That’s crazy!!!!</em></p> <p>The only difference: I was creating content that was so in-depth that no one else dared to copy to me (at that time).</p> <p>Sure, some tried and a few were able to create some great content, but it wasn’t like hundreds of competing in-depth guides were coming out each year. <em>Not even close!</em></p> <p>Now, when I published the guide I broke it down into multiple chapters like a book because when I tested out making it one long page, it loaded so slow that the user experience was terrible.</p> <p>Nonetheless, the strategy was effective.</p> <p><em>So what did I do next?</em></p> <h2><strong>I created 12 in-depth guides</strong></h2> <p>I partnered up with other marketers and created over 280,000 words of marketing content. I picked every major subject… <em>from online marketing to landing pages to growth hacking</em>.</p> <p>I did whatever I could to generate the most traffic within the <a href="https://neilpatel.com/what-is-digital-marketing/">digital marketing space</a>.</p> <p>It took a lot of time and money to create all 12 of these guides, but it was worth it.</p> <p>By January of 2014, my traffic had reached all-time highs.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2014.png" alt="quicksprout 2014" /></p> <p>I was generating 378,434 visitors a month. <em>That’s a lot for a personal blog on marketing.</em></p> <p><em>Heck, that’s a lot for any blog.</em></p> <p>In other words, writing 10x content that was super in-depth worked really well. Even when I stopped producing guides, my traffic, continually rose.</p> <p>Here’s my traffic in January 2015:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2015.png" alt="quicksprout 2015" /></p> <p>And here’s January 2016 for Quick Sprout:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2016.png" alt="quicksprout 2016" /></p> <p>But over time something happened. My traffic didn’t keep growing. And it didn’t stay flat either… <em>it started to drop</em>.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2017.png" alt="quicksprout 2017" /></p> <p>In 2017, my traffic dropped for the first time.</p> <p>It went from 518,068 monthly visitors to 451,485. It wasn’t a huge drop, <em>but it was a drop</em>.</p> <p>And in 2018 my traffic dropped even more:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksprout2018.png" alt="quicksprout 2018" /></p> <p><em>I saw a huge drop in 2018.</em> Traffic went down to just 297,251 monthly visitors.</p> <p>And sure, part of that is because I shifted my focus to NeilPatel.com, which has become the main place I blog now.</p> <p>But it’s largely that I learned something new when building up NeilPatel.com.</p> <h2><strong>Longer isn’t always better</strong></h2> <p>Similar to Quick Sprout, I have in-depth guides on NeilPatel.com.</p> <p>I have guides on <a href="https://neilpatel.com/what-is-online-marketing/">online marketing</a>, <a href="https://neilpatel.com/what-is-seo/">SEO</a>, <a href="https://neilpatel.com/what-is-google-adwords/">Google ads</a>, <a href="https://neilpatel.com/what-is-facebook-advertising/">Facebook ads</a>, and the list goes on and on.</p> <p>If you happened to click on any of the guides above you’ll notice that they are drastically different than the ones on Quick Sprout.</p> <p>Here are the main differences:</p> <ul> <li><strong>No fancy design</strong> – I found with the Quick Sprout experience, people love the fancy designs, but over time content gets old and outdated. To update content when there are so many custom illustrations is tough, which means you probably won’t update it as often as you should. T<em>his causes traffic to go down over time because people want to read up-to-date and relevant information</em>.</li> <li><strong>Shorter and to the point</strong> – I’ve found that you don’t need super in-depth content. The guides on NeilPatel.com rank in similar positions on Google and cap out at around 10,000 words. They are still in-depth, but I found that after 10,000 or so words there are diminishing returns.</li> </ul> <p>Now let’s look at the stats.</p> <p>Here’s the traffic to the advanced SEO guide on Quick Sprout over the last 30 days:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/quicksproutseoguide.png" alt="quicksprout seo guide" /></p> <p>Over 7,842 unique pageviews. There are tons of chapters and as you can see people are going through all of them.</p> <p>And now let’s look at the NeilPatel.com SEO guide:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/neilpatelseoguide.png" alt="neil patel seo guide" /></p> <p>I spent a lot less time, energy, and money creating the guide on NeilPatel.com, yet it receives 17,442<strong> </strong>unique pageviews per month, which is <strong>more</strong> than the Quick Sprout guide. <em>That’s a 122% difference!</em></p> <h2><strong>But how is that possible?</strong></h2> <p>I know what you are thinking. Google wants people to create higher quality content that benefits people.</p> <p>So how is it that the NeilPatel.com one ranks higher.</p> <p><em>Is it because of backlinks?</em></p> <p>Well, the guide on Quick Sprout has 850 referring domains:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/ahrefsquickprout.png" alt="links quicksprout" /></p> <p>And the NeilPatel.com has 831 referring domains:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/ahrefsneilpatel.png" alt="links neil patel" /></p> <p>Plus, they have similar URL ratings and domain ratings according to <a href="https://ahrefs.com/">Ahrefs</a> so that can’t be it.</p> <p><em>So, what gives?</em></p> <p>Google is a machine. It doesn’t think with emotions, <em>it uses logic</em>. While we as a user look at the guide on Quick Sprout and think that it looks better and is more in-depth, Google focuses on the facts.</p> <p>See, Google doesn’t determine if one article is better than another by asking people for their opinion. Instead, they look at the data.</p> <p>For example, they can look at the following metrics:</p> <ul> <li><strong>Time on site</strong> – which content piece has a better time on site?</li> <li><strong>Bounce rate</strong> – which content piece has the lowest bounce rate?</li> <li><strong>Back button</strong> – does the article solve all of the visitors’ questions and concerns? So much so they visitor doesn’t have to hit the back button and go back to Google to find another web page?</li> </ul> <p>And those are just a few things that Google looks at from their <a href="https://backlinko.com/google-ranking-factors">200+ ranking factors</a>.</p> <p>Because of this, I took a different approach to NeilPatel.com, which is why my traffic has continually gone up over time.</p> <p>Instead of using opinion and spending tons of energy creating content that <strong>I think</strong> is amazing, I decided to let Google guide me.</p> <p>With NeilPatel.com, my articles range from 2,000 to 3,000 words. I’ve tried articles with 5,000+ words, <em>but there is no guarantee that the more in-depth content will generate more traffic or that users will love it</em>.</p> <p>Now to clarify, I’m not trying to be lazy.</p> <p>Instead, I’m trying to create amazing content while being short and to the point. I want to be efficient with <strong>both my time and your time while still delivering immense value.</strong></p> <p>Here’s the process I use to ensure I am not writing tons of content that people don’t want to read.</p> <h2><strong>Be data driven</strong></h2> <p>Because there is no guarantee that an article or blog post will do well, I focus on writing amazing content that is 2,000 to 3,000-words long.</p> <p>I stick within that region because it is short enough where you will read it and long enough that I can go in-depth enough to provide value.</p> <p>Once I release a handful of articles, I then look to see which ones you prefer based on social shares and search traffic.</p> <p>Now that I have a list of articles that are doing somewhat well, I log into <a href="https://neilpatel.com/blog/google-search-console/">Google Search Console</a> and find those URLs.</p> <p>You can find a list of URLs within Google Search Console by clicking on “Search Traffic” and then “Search Analytics”.</p> <p>You’ll see a screen load that looks something like this:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/searchconsolequeries.png" alt="search console queries" /></p> <p>From there you’ll want to click on the “pages” button. You should be looking at a screen that looks similar to this:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/searchconsolepages.png" alt="search console pages" /></p> <p>Find the pages that are gaining traction based on total search traffic and social shares and then click on them (you can input URLs into <a href="https://sharedcount.com/">Shared Count</a> to find out social sharing data).</p> <p>Once you click on the URL, you’ll want to select the “Queries” icon to see which search terms people are finding that article from.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/pagequeries.png" alt="page queries" /></p> <p>Now go back to your article and make it more in-depth.</p> <p>And when I say in-depth, I am not talking about word count like I used to focus on at Quick Sprout.</p> <p>Instead, I am talking depth… <em>did the article cover everything that the user was looking for?</em></p> <p>If you can cover everything in 3,000 words then you are good. If not, you’ll have to make it longer.</p> <p>The way you do this is by seeing which search queries people are using to find your articles (like in the screenshot above). Keep in mind that people aren’t searching Google in a deliberate effort to land on your site… <em>people use Google because they are looking for a solution to their problem</em>.</p> <p>Think of those queries that Google Search Console is showing you as “questions” people have.</p> <p>If your article is in-depth enough to answer all of those questions, then you have done a good job.</p> <p><em>If not, you’ll have to go more in-depth.</em></p> <p>In essence, you are adding more words to your article, but you aren’t adding fluff.</p> <p>You’re not keyword stuffing either. You are simply making sure to cover all aspects of the subject within your article.</p> <p><em>This is how you write in-depth articles and not waste your time (or money) on word count.</em></p> <p>And that’s how I grew NeilPatel.com without writing too many unnecessary words.</p> <h2><strong>Conclusion</strong></h2> <p>If you are writing 10,000-word articles you are wasting your time. Heck, even articles over 5,000 words could be wasting your time if you are only going after as many words as possible and adding tons of fluff along the way.</p> <p>You don’t know what people want to read. <em>You’re just taking a guess.</em></p> <p>The best approach is to write content that is amazing and within the 2,000 word to 3,000-word range.</p> <p>Once you publish the content, give it a few months and then look at search traffic as well as social sharing data to see what people love.</p> <p>Take those articles and invest more resources into making them better and ultimately more in-depth (in terms of quality and information, not word count).</p> <p>The last thing you want to do is write in-depth articles on subjects that very few people care about.</p> <p>Just look at the Advanced Guide to SEO on Quick Sprout… <em>I made an obvious mistake</em>. I made it super in-depth on “advanced SEO”. But when you search Google for the term “SEO” and you scroll to the bottom to see related queries you see this&#8230;</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/07/seorelated.png" alt="seo related" /></p> <p>People are looking for the basics of SEO, not advanced SEO information.</p> <p>If I wrote a 2,000-word blog post instead of a 20,000-word guide, I could have caught this early on and adapted the article more to what people want versus what I thought they wanted.</p> <p>That&#8217;s a major difference.</p> <p><em>So how in-depth are you going to make your content?</em></p> <p>The post <a rel="nofollow" href="https://neilpatel.com/blog/in-depth-content-tips/">Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window</a> appeared first on <a rel="nofollow" href="https://neilpatel.com">Neil Patel</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/KISSmetrics?a=8xItI0g8iXI:QorzQti0kS8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/KISSmetrics?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/KISSmetrics?a=8xItI0g8iXI:QorzQti0kS8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/KISSmetrics?i=8xItI0g8iXI:QorzQti0kS8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/KISSmetrics?a=8xItI0g8iXI:QorzQti0kS8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/KISSmetrics?i=8xItI0g8iXI:QorzQti0kS8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/KISSmetrics?a=8xItI0g8iXI:QorzQti0kS8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/KISSmetrics?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/KISSmetrics?a=8xItI0g8iXI:QorzQti0kS8:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/KISSmetrics?i=8xItI0g8iXI:QorzQti0kS8:D7DqB2pKExk" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/KISSmetrics/~4/8xItI0g8iXI" height="1" width="1" alt=""/> How to Reveal Your Best LinkedIn Prospects https://www.socialmediaexaminer.com/how-to-reveal-best-linkedin-prospects/ Social Media Examiner urn:uuid:fd975ef7-7031-81f1-3726-c0fb9cf506dc Tue, 10 Jul 2018 10:00:53 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/linkedin-leads-how-to-identify-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Wondering how to look for highly targeted leads on LinkedIn? Looking for a low-cost solution to help you find those people? In this article, you&#8217;ll learn how to use Boolean search with LinkedIn&#8217;s Advanced People Search to reveal your perfect prospects. #1: Create an Advanced Prospect Profile Before you start searching for prospects on LinkedIn, <a class="read-more" href="https://www.socialmediaexaminer.com/how-to-reveal-best-linkedin-prospects/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-reveal-best-linkedin-prospects/">How to Reveal Your Best LinkedIn Prospects</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> IGTV: What Marketers Need to Know https://www.socialmediaexaminer.com/igtv-what-marketers-need-to-know/ Social Media Examiner urn:uuid:4bfbc46c-913a-cb95-4414-441a5a1aab25 Mon, 09 Jul 2018 10:00:35 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/07/igtv-instagram-how-to-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Do you use Instagram video in your marketing? Want to use IGTV to deliver longer video to your Instagram audience? In this article, you&#8217;ll discover what Instagram&#8217;s IGTV is, and find tips for using the feature in your marketing. #1: Set Up Your IGTV Channel One of the unusual aspects of IGTV is that it&#8217;s <a class="read-more" href="https://www.socialmediaexaminer.com/igtv-what-marketers-need-to-know/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/igtv-what-marketers-need-to-know/">IGTV: What Marketers Need to Know</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Messenger Bot Strategy: How Businesses Can Use Bots https://www.socialmediaexaminer.com/messenger-bot-strategy-how-businesses-can-use-bots-molly-pittman/ Social Media Examiner urn:uuid:e64a0857-91ac-120e-7484-9d336eb91c42 Fri, 06 Jul 2018 10:00:41 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/06/facebook-messenger-bot-strategy-molly-pittman-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? To explore how to improve your marketing and sales with Messenger bots, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It&#8217;s designed to help busy <a class="read-more" href="https://www.socialmediaexaminer.com/messenger-bot-strategy-how-businesses-can-use-bots-molly-pittman/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/messenger-bot-strategy-how-businesses-can-use-bots-molly-pittman/">Messenger Bot Strategy: How Businesses Can Use Bots</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p>