BrevardSeo Social Media Page http://feed.informer.com/digests/KXOPYUBKCD/feeder BrevardSeo Social Media Page Respective post owners and feed distributors Wed, 12 Jul 2017 01:09:19 +0000 Feed Informer http://feed.informer.com/ 5 Things to Know About the PNC Points Credit Card https://www.nerdwallet.com/blog/credit-cards/pnc-points-visa-credit-card/ NerdWallet urn:uuid:8e2a48a4-0beb-babc-760a-7eafa2e28ad1 Thu, 20 Sep 2018 17:46:09 +0000 The PNC points® Visa® Credit Card might make you feel like you’re on an “Oprah” giveaway show. With an earnings rate of 4 points for every $1 you spend, it seems… <p>The PNC points® Visa® Credit Card might make you feel like you’re on an “Oprah” giveaway show. With an earnings rate of 4 points for every $1 you spend, it seems as if you could practically just show up with the card and walk away with a points-heavy prize package. But before you get caught up in a...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Robin Saks Frankel is a writer at NerdWallet. Email: rfrankel@nerdwallet.com. Twitter: @robinsaks. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 5 Things to Know About the PNC Points Credit Card originally appeared on NerdWallet.</p><span data-post-id="559718"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=559718" style="display: none;" data-has-syndication-rights="1" /> Why the Cashless Trend Doesn’t Have All Shoppers Sold https://www.nerdwallet.com/blog/credit-cards/consumers-resist-cashless-trend/ NerdWallet urn:uuid:7c807ef5-f063-6cba-63ed-cb89ebb6c777 Thu, 20 Sep 2018 15:35:16 +0000 On a recent summer day, as Steffen Kaplan strolled down a New York City street looking for lunch, he grew frustrated: The first three places he looked at were cashless,… <p>On a recent summer day, as Steffen Kaplan strolled down a New York City street looking for lunch, he grew frustrated: The first three places he looked at were cashless, which meant his dollar bills were no good. Kaplan avoids using credit cards to prevent overspending. “It’s a great formula for staying out of debt,”...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kimberly Palmer is a writer at NerdWallet. Email: kpalmer@nerdwallet.com. Twitter: @kimberlypalmer. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Why the Cashless Trend Doesn’t Have All Shoppers Sold originally appeared on NerdWallet.</p><span data-post-id="560118"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560118" style="display: none;" data-has-syndication-rights="1" /> How Women Who Retire With Their Husbands Often Lose Out https://www.nerdwallet.com/blog/investing/retirement-age-for-women/ NerdWallet urn:uuid:a199bd2b-fe14-5f41-738d-9a868ba2dc7e Thu, 20 Sep 2018 14:30:43 +0000 Women who retire when their husbands do may be giving up more wealth than they realize. Married women overall are still in their peak earning years in their 50s and… <p>Women who retire when their husbands do may be giving up more wealth than they realize. Married women overall are still in their peak earning years in their 50s and early 60s, while married men’s earnings are on the decline, says economist Nicole Maestas, an associate professor of health care policy at Harvard Medical School...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Liz Weston is a writer at NerdWallet. Email: lweston@nerdwallet.com. Twitter: @lizweston. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How Women Who Retire With Their Husbands Often Lose Out originally appeared on NerdWallet.</p><span data-post-id="547970"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=547970" style="display: none;" data-has-syndication-rights="1" /> Delta Becomes Third U.S. Carrier to Recently Raise Checked Luggage Fees https://www.nerdwallet.com/blog/travel/delta-raise-checked-luggage-fees/ NerdWallet urn:uuid:73e41b54-af16-2d9d-8e42-d708bbd5c5cb Thu, 20 Sep 2018 13:48:42 +0000 Delta Air Lines will join two of its competitors in charging passengers more to check their bags to their final destination. Starting Sept. 19, passengers will pay $5 more for… <p>Delta Air Lines will join two of its competitors in charging passengers more to check their bags to their final destination. Starting Sept. 19, passengers will pay $5 more for each of their first two checked bags domestically, traveling each way. The move comes after both JetBlue and United Airlines increased prices for checked luggage...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Joe Cortez is a writer at NerdWallet. Email: jcortez@nerdwallet.com. Twitter: @JoeCortez. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Delta Becomes Third U.S. Carrier to Recently Raise Checked Luggage Fees originally appeared on NerdWallet.</p><span data-post-id="562856"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=562856" style="display: none;" data-has-syndication-rights="1" /> Social Media Image Sizes for 2018: A Guide for Marketers https://www.socialmediaexaminer.com/social-media-image-sizes-marketers/ Social Media Examiner urn:uuid:60d4c0e3-72e6-601b-9374-50c42ebb92fc Thu, 20 Sep 2018 10:05:59 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/social-media-image-sizes-2018-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Wondering how to optimize your marketing images for different social media platforms? Looking for a guide to help you make sure your image dimensions are correct? In this article, you&#8217;ll discover a guide to the optimal image sizes for nine of the top social media networks. #1: Facebook Image Sizes Facebook is a starting place <a class="read-more" href="https://www.socialmediaexaminer.com/social-media-image-sizes-marketers/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/social-media-image-sizes-marketers/">Social Media Image Sizes for 2018: A Guide for Marketers</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Plan or Act? The Journey, Season 2, Episode 3 https://www.socialmediaexaminer.com/plan-or-act-the-journey-season-2-episode-3/ Social Media Examiner urn:uuid:36022c73-6eb9-1aa9-ba51-5c446c13b307 Thu, 20 Sep 2018 10:03:55 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2017/10/social-media-examiner-the-journey-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Have you ever put off launching a project because you don’t have all your I’s dotted and all your T’s crossed? Then watch the Journey, Social Media Examiner&#8217;s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 3, Michael Stelzner challenges his marketing team to launch <a class="read-more" href="https://www.socialmediaexaminer.com/plan-or-act-the-journey-season-2-episode-3/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/plan-or-act-the-journey-season-2-episode-3/">Plan or Act? The Journey, Season 2, Episode 3</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> 5 Things to Know About the Brooks Brothers Platinum Mastercard https://www.nerdwallet.com/blog/credit-cards/brooks-brothers-credit-card/ NerdWallet urn:uuid:7ec3e3c6-c33e-0285-1817-166182d7a879 Wed, 19 Sep 2018 23:17:18 +0000 If you prefer looking dapper with duds from 200-year-old clothier Brooks Brothers, its co-branded credit card just might suit you. Overall, the Brooks Brothers Platinum MasterCard® is a lousy rewards… <p>If you prefer looking dapper with duds from 200-year-old clothier Brooks Brothers, its co-branded credit card just might suit you. Overall, the Brooks Brothers Platinum MasterCard® is a lousy rewards credit card for everyday use. But for devotees of the Brooks Brothers brand, it has some swanky perks for your purchases of ascots and cummerbunds —...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Gregory Karp is a writer at NerdWallet. Email: gkarp@nerdwallet.com. Twitter: @spendingsmart. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 5 Things to Know About the Brooks Brothers Platinum Mastercard originally appeared on NerdWallet.</p><span data-post-id="559994"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=559994" style="display: none;" data-has-syndication-rights="1" /> Apparel-Manufacturin https://www.pinterest.com/pin/60657926216249354/ The Blog Millionaire Podcast urn:uuid:9db6a02a-63f5-c562-bc92-2ebc6d482cdf Wed, 19 Sep 2018 20:35:51 +0000 <p><a href="/pin/60657926216249354/"><img src="https://i.pinimg.com/236x/3a/8b/ae/3a8bae174ac741da460af66b1727cd3d.jpg"></a></p><p>Apparel-Manufacturing-Industry-Statistics</p> 6 Credit Cards That Offer Cell Phone Insurance https://www.nerdwallet.com/blog/credit-cards/credit-cards-with-cell-phone-insurance/ NerdWallet urn:uuid:f7b30467-38c3-0d44-9e46-9cdc5c65853f Wed, 19 Sep 2018 19:56:35 +0000 Picture it: Your phone falls from your pocket and hits the ground face first. With a sense of dread, you stoop to pick it up and assess the damage. Could… <p>Picture it: Your phone falls from your pocket and hits the ground face first. With a sense of dread, you stoop to pick it up and assess the damage. Could it be a cracked screen? Or worse, a dead phone? If you pay for cell phone insurance through your carrier or another provider, you may...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Melissa Lambarena is a writer at NerdWallet. Email: mlambarena@nerdwallet.com. Twitter: @LissaLambarena. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 6 Credit Cards That Offer Cell Phone Insurance originally appeared on NerdWallet.</p><span data-post-id="561764"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561764" style="display: none;" data-has-syndication-rights="1" /> The Best Way to Save for Retirement https://www.nerdwallet.com/blog/investing/the-best-way-to-save-for-retirement/ NerdWallet urn:uuid:f80ead88-46f4-257f-2069-f70443763989 Wed, 19 Sep 2018 19:47:44 +0000 A regular old savings account is a fine parking spot for money you need on hand the next five years or so. But it’s a poor place for money earmarked… <p>A regular old savings account is a fine parking spot for money you need on hand the next five years or so. But it’s a poor place for money earmarked for expenses further down the road. Yet a recent NerdWallet survey found that 39% of Americans are forgoing investment growth on their long-term savings because...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Dayana Yochim is a writer at NerdWallet. Email: dyochim@nerdwallet.com. Twitter: @DayanaYochim. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article The Best Way to Save for Retirement originally appeared on NerdWallet.</p><span data-post-id="562193"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=562193" style="display: none;" data-has-syndication-rights="1" /> Tax Lien on a Credit Report? Not Anymore https://www.nerdwallet.com/blog/finance/tax-lien-on-credit-report/ NerdWallet urn:uuid:70b8730b-f9e5-3ac9-9a3f-686b25c886f5 Wed, 19 Sep 2018 19:27:15 +0000 Tax liens — paid and unpaid — are no longer counted on credit reports. That means a tax lien won’t impact your credit score anymore. Previously, tax liens stayed on… <p>Tax liens — paid and unpaid — are no longer counted on credit reports. That means a tax lien won’t impact your credit score anymore. Previously, tax liens stayed on credit reports for seven years if paid and 10 years if unpaid. In that way, they were similar to other negative marks on your credit...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sean Pyles is a writer at NerdWallet. Email: spyles@nerdwallet.com. Twitter: @SeanPyles. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Tax Lien on a Credit Report? Not Anymore originally appeared on NerdWallet.</p><span data-post-id="562329"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=562329" style="display: none;" data-has-syndication-rights="1" /> NerdTalks With NerdWallet Investors Jules Maltz and Soo Boon Koh https://www.nerdwallet.com/blog/corporate-news/nerdtalks-with-nerdwallet-investors/ NerdWallet urn:uuid:4b8c3d94-08cb-b7ee-bff7-ffdb116755c7 Wed, 19 Sep 2018 19:07:32 +0000 This post was written by Sara Colvin, internal communications at NerdWallet. In July, we welcomed two of NerdWallet’s investors to the office for NerdTalks. Jules Maltz of Institutional Venture Partners… <p>This post was written by Sara Colvin, internal communications at NerdWallet. In July, we welcomed two of NerdWallet’s investors to the office for NerdTalks. Jules Maltz of Institutional Venture Partners spoke to Nerds about his investment philosophy and how he views his responsibility as a board member. He also shared thoughts on how to balance...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> NerdWallet is a writer at NerdWallet. Email: kspillane@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article NerdTalks With NerdWallet Investors Jules Maltz and Soo Boon Koh originally appeared on NerdWallet.</p><span data-post-id="560742"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560742" style="display: none;" data-has-syndication-rights="1" /> Nobody Likes Banking Fees — but 1 in 6 Won’t Try to Avoid Them https://www.nerdwallet.com/blog/investing/1-in-6-americans-wont-avoid-financial-fees/ NerdWallet urn:uuid:dbc668e9-5430-0d71-d885-0a142173c258 Wed, 19 Sep 2018 14:00:16 +0000 A NerdWallet survey finds that around 1 in 6 Americans (16%) wouldn’t do anything to avoid money management fees — despite the fact that many fee-dodging methods require only minutes and… <p>A NerdWallet survey finds that around 1 in 6 Americans (16%) wouldn’t do anything to avoid money management fees — despite the fact that many fee-dodging methods require only minutes and can yield significant long-term savings. This finding follows a recent NerdWallet analysis that found that an ordinary consumer may be losing upward of $1 million...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Erin El Issa is a writer at NerdWallet. Email: erin@nerdwallet.com. Twitter: @Erin_El_Issa. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Nobody Likes Banking Fees — but 1 in 6 Won’t Try to Avoid Them originally appeared on NerdWallet.</p><span data-post-id="552917"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=552917" style="display: none;" data-has-syndication-rights="1" /> How to Improve Your Link Building Outreach Pipeline http://tracking.feedpress.it/link/9375/10354355 Moz Blog urn:uuid:efbf3aff-c0d5-cfe8-21fb-963b655391e5 Wed, 19 Sep 2018 10:03:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/4544279\">John.Michael123</a></p><p>Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.<br> </p><p>Three common questions are critical to understand at any point in your link campaign: </p><ul> <li>Do you need more link prospects?</li> <li>Do you need to revise your email templates? </li> <li>Do you need to follow up with prospects?</li> </ul><p>Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. </p><p>We put together a <a href="https://docs.google.com/spreadsheets/d/1Qs35HV9vP4-nhUw7Nr4kU8dfN8Pm8Y7HlUXUMOsByMQ/edit#gid=420870995" target="_blank" onclick="_gaq.push(['_trackEvent', 'blog', 'How to Improve Your Link Building Outreach Pipeline', 'GSheets link']);">Google Sheets template</a> to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit your workflow. You'll want to make a copy to get started with your own version. </p><h2>Our link building workflow</h2><p>We've been able to improve our efficiency via this template by following a simple workflow around acquiring new guest posts on industry-relevant websites. The first step is to actually go out and find prospects that could be potentially interested in a guest blog post. We will then record those opportunities into our template so that we can track our efforts and identify any area that isn’t performing well. </p><p>The next step is to make sure to update the status of the prospect when anything changes like sending an outreach email to the prospect or getting a reply from them. It’s critical to keep the spreadsheet as up to date as possible so that we have an accurate picture of our performance. </p><p>Once you've used this template for enough time and you've gathered enough data, you'll be able to predict how many link prospects you'll need to find in order to acquire each link based on your own response and conversion rates. This can be useful if you have specific goals around acquiring a certain number of links per month, as you'll get a better feel for how much prospecting you need to do to meet that link target number. </p><h2>Using the link outreach template</h2><p>The main purpose of this template is to give you a systematic way to analyze your outreach process so you can drill down into the biggest opportunities for improvement. There are several key features, starting with the Prospects tab. </p><p>The Prospects tab is the only one you will need to manually edit, and it houses all the potential link prospects uncovered in your researched. You'll want to fill in the cells for your prospect’s website URL;, and you can also add the Domain Authority of the website for outreach prioritization. For the website URL, I typically put in an example of a guest post that was done on that site or just the homepage if I can’t find a better page. </p><p>There’s also a corresponding status column, with the following five stages so you can keep track of where each prospect is in the outreach process. </p><p style="margin-left: 20px;"><strong>Status 1: Need to Reach Out. </strong>Use this for when you initially find a prospect but have not taken any action yet. </p><p style="margin-left: 20px;"><strong>Status 2: Email Sent. </strong>This is used as soon as you send your first outreach email. </p><p style="margin-left: 20px;"><strong>Status 3: Received Response</strong> </p><p style="margin-left: 20px;"><strong>Status 4: Topic Approved. </strong>Select this status after you get a response and your guest post topic has been approved (this may take a few emails). Whenever I see this status, I know to reach out to my content team so they can start writing. </p><p style="margin-left: 20px;"><strong>Status 5: Link Acquired. </strong>Selecting this status will automatically add the website to your Won Link Opportunities Report. </p><p>The final thing to do here is record the date that a particular link was acquired and add the URL where the link resides. Filling in these columns automatically populates the “Won Link Opportunities” report so you can track all of the links you acquire throughout the lifetime of your campaign. </p><h2>Link building progress reports</h2><p>This template automatically creates two reports that I share with my clients on a monthly basis. These reports help us dial in our efforts and maximize the performance of our overall link building campaign. </p><h3>Link Pipeline report</h3><p>The Link Pipeline report is a snapshot of our overall link outreach campaign. It shows us how many prospects we have in our pipeline and what the conversion/response rates are of each stage of our outreach funnel. </p><p class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/improve-your-link-building-outreach-pipeline/5ba287a68b6352.31252781.png"> </p><h4>How to analyze the Link Pipeline report</h4><p>This report allows us to understand where we need to focus our efforts to maximize our campaign’s performance. If there aren't enough prospects at the top of the funnel, we know that we need to start looking for new link opportunities. If our contact vs. response rate is low, we know we need to test new email copy or email subject lines. </p><h3>Won Link Opportunities</h3><p>The Won Link Opportunities report lists out all the websites where a link has been officially landed. This is a great way to keep track of overall progress over time and to gauge performance against your link building goals. </p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/improve-your-link-building-outreach-pipeline/5ba287a7262af2.12480032.png"> </p><h2>Getting the most out of your link building campaigns</h2><p>Organization is critical for maximizing your link building efforts and the return on the time you're spending. By knowing exactly which stage of your link building process is your lowest performing, you can dramatically increase your overall efficiency by targeting those areas that need the most improvement. </p><p style="text-align: center;"><a href="https://docs.google.com/spreadsheets/d/1Qs35HV9vP4-nhUw7Nr4kU8dfN8Pm8Y7HlUXUMOsByMQ/copy" target="_blank" class="button-secondary large-cta orange" onclick="_gaq.push(['_trackEvent', 'blog', 'How to Improve Your Link Building Outreach Pipeline', 'GSheets button']);">Make a copy of the template</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/4544279\">John.Michael123</a></p><p>Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.<br> </p><p>Three common questions are critical to understand at any point in your link campaign: </p><ul> <li>Do you need more link prospects?</li> <li>Do you need to revise your email templates? </li> <li>Do you need to follow up with prospects?</li> </ul><p>Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. </p><p>We put together a <a href="https://docs.google.com/spreadsheets/d/1Qs35HV9vP4-nhUw7Nr4kU8dfN8Pm8Y7HlUXUMOsByMQ/edit#gid=420870995" target="_blank" onclick="_gaq.push(['_trackEvent', 'blog', 'How to Improve Your Link Building Outreach Pipeline', 'GSheets link']);">Google Sheets template</a> to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit your workflow. You'll want to make a copy to get started with your own version. </p><h2>Our link building workflow</h2><p>We've been able to improve our efficiency via this template by following a simple workflow around acquiring new guest posts on industry-relevant websites. The first step is to actually go out and find prospects that could be potentially interested in a guest blog post. We will then record those opportunities into our template so that we can track our efforts and identify any area that isn’t performing well. </p><p>The next step is to make sure to update the status of the prospect when anything changes like sending an outreach email to the prospect or getting a reply from them. It’s critical to keep the spreadsheet as up to date as possible so that we have an accurate picture of our performance. </p><p>Once you've used this template for enough time and you've gathered enough data, you'll be able to predict how many link prospects you'll need to find in order to acquire each link based on your own response and conversion rates. This can be useful if you have specific goals around acquiring a certain number of links per month, as you'll get a better feel for how much prospecting you need to do to meet that link target number. </p><h2>Using the link outreach template</h2><p>The main purpose of this template is to give you a systematic way to analyze your outreach process so you can drill down into the biggest opportunities for improvement. There are several key features, starting with the Prospects tab. </p><p>The Prospects tab is the only one you will need to manually edit, and it houses all the potential link prospects uncovered in your researched. You'll want to fill in the cells for your prospect’s website URL;, and you can also add the Domain Authority of the website for outreach prioritization. For the website URL, I typically put in an example of a guest post that was done on that site or just the homepage if I can’t find a better page. </p><p>There’s also a corresponding status column, with the following five stages so you can keep track of where each prospect is in the outreach process. </p><p style="margin-left: 20px;"><strong>Status 1: Need to Reach Out. </strong>Use this for when you initially find a prospect but have not taken any action yet. </p><p style="margin-left: 20px;"><strong>Status 2: Email Sent. </strong>This is used as soon as you send your first outreach email. </p><p style="margin-left: 20px;"><strong>Status 3: Received Response</strong> </p><p style="margin-left: 20px;"><strong>Status 4: Topic Approved. </strong>Select this status after you get a response and your guest post topic has been approved (this may take a few emails). Whenever I see this status, I know to reach out to my content team so they can start writing. </p><p style="margin-left: 20px;"><strong>Status 5: Link Acquired. </strong>Selecting this status will automatically add the website to your Won Link Opportunities Report. </p><p>The final thing to do here is record the date that a particular link was acquired and add the URL where the link resides. Filling in these columns automatically populates the “Won Link Opportunities” report so you can track all of the links you acquire throughout the lifetime of your campaign. </p><h2>Link building progress reports</h2><p>This template automatically creates two reports that I share with my clients on a monthly basis. These reports help us dial in our efforts and maximize the performance of our overall link building campaign. </p><h3>Link Pipeline report</h3><p>The Link Pipeline report is a snapshot of our overall link outreach campaign. It shows us how many prospects we have in our pipeline and what the conversion/response rates are of each stage of our outreach funnel. </p><p class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/improve-your-link-building-outreach-pipeline/5ba287a68b6352.31252781.png"> </p><h4>How to analyze the Link Pipeline report</h4><p>This report allows us to understand where we need to focus our efforts to maximize our campaign’s performance. If there aren't enough prospects at the top of the funnel, we know that we need to start looking for new link opportunities. If our contact vs. response rate is low, we know we need to test new email copy or email subject lines. </p><h3>Won Link Opportunities</h3><p>The Won Link Opportunities report lists out all the websites where a link has been officially landed. This is a great way to keep track of overall progress over time and to gauge performance against your link building goals. </p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/improve-your-link-building-outreach-pipeline/5ba287a7262af2.12480032.png"> </p><h2>Getting the most out of your link building campaigns</h2><p>Organization is critical for maximizing your link building efforts and the return on the time you're spending. By knowing exactly which stage of your link building process is your lowest performing, you can dramatically increase your overall efficiency by targeting those areas that need the most improvement. </p><p style="text-align: center;"><a href="https://docs.google.com/spreadsheets/d/1Qs35HV9vP4-nhUw7Nr4kU8dfN8Pm8Y7HlUXUMOsByMQ/copy" target="_blank" class="button-secondary large-cta orange" onclick="_gaq.push(['_trackEvent', 'blog', 'How to Improve Your Link Building Outreach Pipeline', 'GSheets button']);">Make a copy of the template</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/10354355.gif" height="1" width="1"/> How to Create Social Media Images With Google Drawings https://www.socialmediaexaminer.com/social-media-images-google-drawings/ Social Media Examiner urn:uuid:35688b1b-98c9-8ca1-356a-4072fe55104a Wed, 19 Sep 2018 10:00:42 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/google-drawings-create-social-images-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to create social media images without purchasing expensive software? Looking for a solution you can access from any computer? In this article, you&#8217;ll learn how to create professional-looking images using Google Drawings. Why Use Google Drawings? Google Drawings was originally built to help businesses create flowcharts, website wireframes, mind maps, and other types of <a class="read-more" href="https://www.socialmediaexaminer.com/social-media-images-google-drawings/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/social-media-images-google-drawings/">How to Create Social Media Images With Google Drawings</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Alaska Airlines Touts Its Visa Business Credit Card https://www.nerdwallet.com/blog/credit-cards/alaska-airlines-visa-business-credit-card-marketing-boost/ NerdWallet urn:uuid:c1ffab6f-7cb6-49f5-8d32-f913febc5f27 Tue, 18 Sep 2018 22:51:07 +0000 Alaska Airlines and Bank of America® are ramping up marketing for the business version of the airline’s co-branded credit card. The Alaska Airlines Visa® Business credit card can be ideal for… <p>Alaska Airlines and Bank of America® are ramping up marketing for the business version of the airline’s co-branded credit card. The Alaska Airlines Visa® Business credit card can be ideal for small-business owners who are frequent flyers on Alaska Airlines. And like the consumer version of the card, this one includes the valuable Companion Fare feature....</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Gregory Karp is a writer at NerdWallet. Email: gkarp@nerdwallet.com. Twitter: @spendingsmart. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Alaska Airlines Touts Its Visa Business Credit Card originally appeared on NerdWallet.</p><span data-post-id="562448"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=562448" style="display: none;" data-has-syndication-rights="1" /> Card Perk: Free Two-Day Shipping With American Express Credit Cards https://www.nerdwallet.com/blog/travel/card-perk-free-two-day-shipping-american-express-credit-cards/ NerdWallet urn:uuid:c49d7029-64ea-b421-e44f-21c402c712cc Tue, 18 Sep 2018 22:19:22 +0000 Free shipping is something we can all appreciate, and even more so if the items arrive in two days. If you’re an American Express cardholder, you can get free two-day… <p>Free shipping is something we can all appreciate, and even more so if the items arrive in two days. If you’re an American Express cardholder, you can get free two-day shipping at more than 100 stores with ShopRunner, including: Cole Haan Glasses.com Timberland Urban Decay American Express cardholders have several options for travel rewards cards,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rachel Smith is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Card Perk: Free Two-Day Shipping With American Express Credit Cards originally appeared on NerdWallet.</p><span data-post-id="562417"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=562417" style="display: none;" data-has-syndication-rights="1" /> More Than an App: HotelTonight Expands to Desktop https://www.nerdwallet.com/blog/travel/app-hoteltonight-expands-desktop/ NerdWallet urn:uuid:5640398c-b3b6-1f19-c13b-0ddc24972b84 Tue, 18 Sep 2018 21:41:48 +0000 Known for offering discounted rates on last-minute hotel rooms, HotelTonight has launched a desktop version. Here’s what you need to know about using HotelTonight on mobile — where it started… <p>Known for offering discounted rates on last-minute hotel rooms, HotelTonight has launched a desktop version. Here’s what you need to know about using HotelTonight on mobile — where it started in 2010 — or on desktop to book reservations and compare prices: Shop around. For instance, the Atrium Inn, Vancouver cost $74 through HotelTonight earlier...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Reyna Gobel is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article More Than an App: HotelTonight Expands to Desktop originally appeared on NerdWallet.</p><span data-post-id="562387"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=562387" style="display: none;" data-has-syndication-rights="1" /> When and How Often to Replace Your Tires https://www.nerdwallet.com/blog/loans/auto-loans/when-to-replace-your-tires/ NerdWallet urn:uuid:5ff8e321-820f-f033-1148-3fc697cdd2c4 Tue, 18 Sep 2018 21:16:05 +0000 Your tires look fine but, then again, they’ve been on your car a long time. So you might have the nagging thought: When should I change my tires? In addition… <p>Your tires look fine but, then again, they’ve been on your car a long time. So you might have the nagging thought: When should I change my tires? In addition to a blowout or a flat, there are two factors that will help you determine when you should replace your tires: tread depth and manufacture date. When the...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Philip Reed is a writer at NerdWallet. Email: preed@nerdwallet.com. Twitter: @AutoReed. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article When and How Often to Replace Your Tires originally appeared on NerdWallet.</p><span data-post-id="561730"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561730" style="display: none;" data-has-syndication-rights="1" /> Why the Cashless Trend Doesn’t Have All Shoppers Sold https://www.nerdwallet.com/blog/credit-cards/consumers-resist-cashless-trend/ NerdWallet urn:uuid:7f2b8d62-4376-6e56-6e25-3f8062c139b0 Tue, 18 Sep 2018 18:00:16 +0000 On a recent summer day, as Steffen Kaplan strolled down a New York City street looking for lunch, he grew frustrated: The first three places he looked at were cashless,… <p>On a recent summer day, as Steffen Kaplan strolled down a New York City street looking for lunch, he grew frustrated: The first three places he looked at were cashless, which meant his dollar bills were no good. Kaplan avoids using credit cards to prevent overspending. “It’s a great formula for staying out of debt,”...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kimberly Palmer is a writer at NerdWallet. Email: kpalmer@nerdwallet.com. Twitter: @kimberlypalmer. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Why the Cashless Trend Doesn’t Have All Shoppers Sold originally appeared on NerdWallet.</p><span data-post-id="560118"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560118" style="display: none;" data-has-syndication-rights="1" /> The Secret Behind My 1,866,913 Monthly Search Visitors (It’s Not What You Think) https://neilpatel.com/blog/more-google-traffic/ The KISSmetrics Marketing Blog urn:uuid:dbd67cc6-8e2b-10b9-b490-c3c40d8e2a11 Tue, 18 Sep 2018 12:47:58 +0000 <p>How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines. So, what’s the secret to my ever-growing Google traffic? [&#8230;]</p> <p>The post <a rel="nofollow" href="https://neilpatel.com/blog/more-google-traffic/">The Secret Behind My 1,866,913 Monthly Search Visitors (It&#8217;s Not What You Think)</a> appeared first on <a rel="nofollow" href="https://neilpatel.com">Neil Patel</a>.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/09/secret.jpg" alt="secret" /></p> <p>How many visitors do you think NeilPatel.com generates each month?</p> <p><em>Maybe a million… maybe 2 million?</em></p> <p>I bet you’re going to guess 1,866,913.</p> <p>If that’s what you guessed, <em>you are wrong</em>. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/09/googlegraph.png" alt="google graph" /></p> <p><em>So, what’s the secret to my ever-growing Google traffic?</em></p> <p>Sure, I have optimized my <a href="https://neilpatel.com/blog/the-on-page-seo-cheat-sheet/">on-page SEO</a>, I’ve <a href="https://neilpatel.com/blog/9-link-building-resources-thatll-increase-your-search-rankings/">built links</a>, <a href="https://neilpatel.com/blog/the-ultimate-guide-to-writing-blog-posts-that-rank-in-googles-top-10/">written tons of blog post</a>… I’ve done all of the stuff that most of my competition has done. <em>But doing the same stuff as your competition isn’t enough.</em></p> <p><em>My secret sauce is that I optimize for user signals.</em></p> <p><a href="https://neilpatel.com/blog/what-google-ranks-high/">Last week, I broke down some of the user signals Google looks at</a>, as well as providing benchmarks to aim for if you don’t want to be penalized by Google.</p> <p>If you aren’t familiar with user signals, check the article I linked to above.</p> <p>So, how do you optimize for user signals?</p> <p>Well, I know everyone has different types of websites, so I thought I would share the process I use to optimize NeilPatel.com.<span id="more-76463"></span></p> <h2><strong>Are you showing people what they want?</strong></h2> <p>Google Analytics is an amazing tool. I’m so addicted to it that I log in at least 3 or 4 times a day. <em>Heck, I even log in on weekends.</em></p> <p>But here’s the thing, it only tells you half the story. It gives you numbers, but it doesn’t help you <a href="https://crazyegg.com/">visualize what people are doing and what they aren’t</a>.</p> <p>For example, here is what my main blog page looked like according to Crazy Egg:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/09/blogheatmap.jpg" alt="blog heatmap" /></p> <p><em>What’s wrong with the image?</em></p> <p>Everyone is going to the blog to learn more about marketing. Above the fold, I have a box that showcases an <a href="https://neilpatel.com/seo-analyzer/">SEO Analyzer</a>. But there is one big issue: it’s barely clicked compared to the drop-down that lets you filter the blog content.</p> <p>The SEO Analyzer had 128 clicks versus 359 clicks to the content filtering option.</p> <p>Because you didn’t care for it as much, I removed it from the main blog page. And now when you head to the blog page you can see the filtering options above the fold.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/09/newblog.jpg" alt="new blog" /></p> <p>I am looking to see what you click on and what you don’t. <em>Simple as that.</em></p> <p>If I keep showing you something you aren’t clicking on, I am wasting the opportunity to present you with something you do want to see. Which means I either need to adjust it or delete it.</p> <p>Now, let me show you my current homepage:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/09/homepageheatmap.jpg" alt="homepage" /></p> <p><em>What’s wrong?</em></p> <p>Go ahead, take a guess…</p> <p>Well, looking at the image you’ll notice there are tons of hot spots in the footer. That’s where the navigation is. With there being all of the clicks on the navigation, I should consider adding a navigation menu bar in the header.</p> <p>Are you getting the hang of how to make your website more user-friendly? <em>Well, let’s try another one.</em></p> <p>Here’s an element in the sidebar of my blog posts:</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/09/blogsidebar.png" alt="blog sidebar" /></p> <p>That element only has 1 click. That’s terrible considering that the blog post generated 10,016 visits. And to top it off, that click came from a repeat visitor.</p> <p>My goal is to convert more first-time visitors into leads, which makes up the majority of my visitors, but they are the lowest percentage of my leads.</p> <p><img src="https://neilpatel.com/wp-content/uploads/2018/09/newvisitors.png" alt="new visitors" /></p> <p><em>So, what did I do?</em> I deleted that element and you no longer see it in my sidebar.</p> <h2><strong>Are you optimizing for mobile?</strong></h2> <p>Let’s face it, more people are visiting your site using mobile devices than laptops or traditional computers.</p> <p>If that’s not the case, it is just a matter of time.</p> <p>So, have you optimized your site for mobile? And no, I’m not just talking about having a responsive design because everyone is doing that these days.</p> <p><img class="aligncenter" src="https://neilpatel.com/wp-content/uploads/2018/09/mobilehomepage.jpg" alt="mobile homepage" /></p> <p>If you look at the image above, you&#8217;ll notice that I removed the image of myself and a few other elements. This helps make the loading experience faster and it helps focus people&#8217;s attention on the most important elements.</p> <p>Similar to the desktop version, my mobile homepage has a 24% conversion rate. When my mobile version included a picture of me above the fold, my conversion rate dropped to 17%&#8230; <em>hence there is no picture of me. How to Add a Facebook Virtual Event to Your Launch Strategy https://www.socialmediaexaminer.com/virtual-facebook-event/ Social Media Examiner urn:uuid:2e013434-b9df-acf7-01d9-6c2388425db3 Tue, 18 Sep 2018 10:00:04 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-virtual-event-launch-strategy-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Do you host online events, webinars, or product launches? Wondering how to incorporate Facebook events into your marketing strategy? In this article, you&#8217;ll discover how to create and host a virtual Facebook event. Why Host a Virtual Facebook Event? A virtual Facebook event allows you to actively engage Facebook users without having (or in addition <a class="read-more" href="https://www.socialmediaexaminer.com/virtual-facebook-event/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/virtual-facebook-event/">How to Add a Facebook Virtual Event to Your Launch Strategy</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Varo Bank Review: Checking, Savings https://www.nerdwallet.com/blog/banking/varo-review/ NerdWallet urn:uuid:41022467-36cb-3eab-5682-0859e53db5d2 Mon, 17 Sep 2018 23:17:09 +0000 NerdWallet rating: 4.0/5.0   The bottom line Varo is a mobile-only banking app with a hard-to-beat combo: free checking and high-yield savings. Neither account has overdraft or monthly fees or… <p>NerdWallet rating: 4.0/5.0 Where Varo shines: No monthly fees, no overdraft fees. Tools to track spending and make savings goals. 1.50% APY savings account. Get your paycheck early with direct deposit. Where Varo falls short: Varo currently available on iOS mobile app only. Cash deposits are through a third-party service that charges fees. Where Varo...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Spencer Tierney is a writer at NerdWallet. Email: spencer.tierney@nerdwallet.com. Twitter: @SpencerNerd. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Varo Bank Review: Checking, Savings originally appeared on NerdWallet.</p><span data-post-id="559810"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=559810" style="display: none;" data-has-syndication-rights="1" /> Act Fast to Get Up to 70,000 Bonus Delta SkyMiles https://www.nerdwallet.com/blog/travel/act-fast-to-get-up-to-70000-bonus-delta-skymiles/ NerdWallet urn:uuid:3f6d2de3-4ac0-2f3d-e5dc-dd675b152122 Mon, 17 Sep 2018 22:52:10 +0000 If you’ve been waiting for the next great credit card welcome bonus, it’s time to leap. Like, now. Through Sept. 19, you can get up to 70,000 bonus Delta SkyMiles… <p>If you’ve been waiting for the next great credit card welcome bonus, it’s time to leap. Like, now. Through Sept. 19, you can get up to 70,000 bonus Delta SkyMiles if you sign up for the right card. The details The Platinum Delta SkyMiles® Credit Card from American Express normally comes with a 35,000-mile welcome bonus,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> June Casagrande is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Act Fast to Get Up to 70,000 Bonus Delta SkyMiles originally appeared on NerdWallet.</p><span data-post-id="562091"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=562091" style="display: none;" data-has-syndication-rights="1" /> San Francisco Design Week: ‘Designing for Trust’ at NerdWallet https://www.nerdwallet.com/blog/corporate-news/san-francisco-design-week/ NerdWallet urn:uuid:0b645fa2-3850-0551-aa10-d9ed9915c330 Mon, 17 Sep 2018 21:05:24 +0000 This post was written by Kimra McPherson, senior user experience researcher at NerdWallet. What does sushi teach us about designing trustworthy products? That’s the question two NerdWallet design leaders answered… <p>This post was written by Kimra McPherson, senior user experience researcher at NerdWallet. What does sushi teach us about designing trustworthy products? That’s the question two NerdWallet design leaders answered in June’s “Designing for Trust” talk, a sold-out event hosted at NerdWallet’s HQ as a part of San Francisco Design Week. At NerdWallet, more than...</p><p class="nw-originally-posted-link">The article San Francisco Design Week: ‘Designing for Trust’ at NerdWallet originally appeared on NerdWallet.</p><span data-post-id="560728"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560728" style="display: none;" data-has-syndication-rights="1" /> Flight Deal: Get to Cancun This Winter for $97+ One Way https://www.nerdwallet.com/blog/travel/flight-deal-get-cancun-winter-97-one-way/ NerdWallet urn:uuid:9b7fc436-a7bc-994f-c234-81ba31eb9b9c Mon, 17 Sep 2018 20:36:53 +0000 Southwest Airlines is currently offering some low fares on international travel you won’t want to miss. You must book by Sept. 20, 2018, and travel must take place between Sept.… <p>Southwest Airlines is currently offering some low fares on international travel you won’t want to miss. You must book by Sept. 20, 2018, and travel must take place between Sept. 25 – Dec. 12, 2018 or Jan. 8 – March 6, 2019. Flights begin with one-way prices at $97. Some of the deals include: Atlanta...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rachel Smith is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Flight Deal: Get to Cancun This Winter for $97+ One Way originally appeared on NerdWallet.</p><span data-post-id="561980"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561980" style="display: none;" data-has-syndication-rights="1" /> Flight Deal: Domestic Round Trips for Under $100 https://www.nerdwallet.com/blog/travel/flight-deal-domestic-round-trips-under-100/ NerdWallet urn:uuid:a8471d53-e1ba-3a8c-48e1-99d4a3b2e48a Mon, 17 Sep 2018 20:31:55 +0000 Grab a domestic round-trip fare for less than $100 through United Airlines until Sept. 20. Travel dates run from Sept. 25, 2018 to March 6, 2019. Some round-trip deals include:… <p>Grab a domestic round-trip fare for less than $100 through United Airlines until Sept. 20. Travel dates run from Sept. 25, 2018 to March 6, 2019. Some round-trip deals include: Denver to Kansas City, Missouri: $79+ Chicago to Memphis, Tennessee: $89+ Boston to Atlanta: $77+ Chicago to New York: $82+ Cleveland to Washington, DC: $86+...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rachel Smith is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Flight Deal: Domestic Round Trips for Under $100 originally appeared on NerdWallet.</p><span data-post-id="561994"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561994" style="display: none;" data-has-syndication-rights="1" /> Spend Money Guilt-Free — Even With Student Loans https://www.nerdwallet.com/blog/loans/student-loans/ask-brianna-spend-money-student-loans/ NerdWallet urn:uuid:4d00ae2c-c0ad-888d-85c1-6b2343654f0a Mon, 17 Sep 2018 20:06:10 +0000 “Ask Brianna” is a column from NerdWallet for 20-somethings or anyone else starting out. I’m here to help you manage your money, find a job and pay off student loans… <p>“Ask Brianna” is a column from NerdWallet for 20-somethings or anyone else starting out. I’m here to help you manage your money, find a job and pay off student loans — all the real-world stuff no one taught us how to do in college. Send your questions about postgrad life to askbrianna@nerdwallet.com. Earlier this year,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Brianna McGurran is a writer at NerdWallet. Email: bmcgurran@nerdwallet.com. Twitter: @briannamcscribe. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Spend Money Guilt-Free — Even With Student Loans originally appeared on NerdWallet.</p><span data-post-id="556128"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=556128" style="display: none;" data-has-syndication-rights="1" /> Branded Credit Cards Amp Up Rewards in ‘Golden Age’ for Shoppers https://www.nerdwallet.com/blog/credit-cards/in-golden-age-of-co-branded-credit-cards-shoppers-cash-in/ NerdWallet urn:uuid:8cd68923-52a9-0d4d-2ea0-e043dcc1adf7 Mon, 17 Sep 2018 19:52:25 +0000 Credit cards that are affiliated with brands — such as American Airlines, Uber, L.L. Bean and Ikea — are suddenly amping up rewards for everyday purchases at restaurants, gas stations… <p>Credit cards that are affiliated with brands — such as American Airlines, Uber, L.L. Bean and Ikea — are suddenly amping up rewards for everyday purchases at restaurants, gas stations and grocery stores. These rewards cards, co-branded by the issuer and a retail brand, were formerly one-trick ponies that were best for purchases at a...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Gregory Karp is a writer at NerdWallet. Email: gkarp@nerdwallet.com. Twitter: @spendingsmart. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Branded Credit Cards Amp Up Rewards in ‘Golden Age’ for Shoppers originally appeared on NerdWallet.</p><span data-post-id="556541"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=556541" style="display: none;" data-has-syndication-rights="1" /> Clearlane Auto Refinance Loans: 2018 Review https://www.nerdwallet.com/blog/loans/auto-loans/clearlane-auto-loans-review/ NerdWallet urn:uuid:7f64a7ae-82c4-c27d-5956-64268099d2bd Mon, 17 Sep 2018 19:00:35 +0000 NerdWallet rating: 3.0 / 5.0 Good for: Average-credit borrowers who want to see multiple offers without hurting their credit Clearlane, powered by financial giant Ally, arranges auto loans for borrowers… <p>NerdWallet rating: 3.0 / 5.0 Good for: Average-credit borrowers who want to see multiple offers without hurting their credit Clearlane, powered by financial giant Ally, arranges auto loans for borrowers from its network of lenders. Clearlane handles loans for refinancing your existing auto loan as well as buying out your leased vehicle. Clearlane is a...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Philip Reed is a writer at NerdWallet. Email: preed@nerdwallet.com. Twitter: @AutoReed. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Clearlane Auto Refinance Loans: 2018 Review originally appeared on NerdWallet.</p><span data-post-id="561123"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561123" style="display: none;" data-has-syndication-rights="1" /> car-sharing-industry https://www.pinterest.com/pin/60657926216236500/ The Blog Millionaire Podcast urn:uuid:6fc3f63a-88e1-6a18-26c5-be30b2e45e39 Mon, 17 Sep 2018 16:53:39 +0000 <p><a href="/pin/60657926216236500/"><img src="https://i.pinimg.com/236x/50/de/61/50de6159e54758ce20aa77d13184d10d.jpg"></a></p><p>car-sharing-industry-statistics</p> 529 Plan vs. Roth IRA? The Roth Wins, Mostly https://www.nerdwallet.com/blog/investing/529-plan-vs-roth-ira-roth-wins-mostly/ NerdWallet urn:uuid:648c9655-37c2-d4e0-2c2a-ec481ad3f420 Mon, 17 Sep 2018 16:45:41 +0000 You already know college is expensive, so it’s a good thing there’s not one but two tax-smart ways to save for those costs: Roth IRAs and 529 plans. So which… <p>You already know college is expensive, so it’s a good thing there’s not one but two tax-smart ways to save for those costs: Roth IRAs and 529 plans. So which is better for you? To start, it’s worth noting that the rules for Roth IRAs and 529s are similar. (For this piece, we’re focusing on...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Andrea Coombes is a writer at NerdWallet. Email: acoombes@nerdwallet.com. Twitter: @andreacoombes. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 529 Plan vs. Roth IRA? The Roth Wins, Mostly originally appeared on NerdWallet.</p><span data-post-id="560229"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560229" style="display: none;" data-has-syndication-rights="1" /> Before my blog had 1 https://www.pinterest.com/pin/60657926216236452/ The Blog Millionaire Podcast urn:uuid:73ba3978-2529-5953-f51e-1938af0a60ee Mon, 17 Sep 2018 16:30:57 +0000 <p><a href="/pin/60657926216236452/"><img src="https://i.pinimg.com/236x/ad/bd/d9/adbdd9a4c53ac8cd3b25205b1318c610.jpg"></a></p><p>Before my blog had 1 million monthly visitors, I had to overcome many life hurdles. In my 30s, a rare disorder disabled me & I battled to regain my health so that I could help my pregnant wife with her fight against cancer. Episode 100 of my podcast is my story of hope.</p> Text a Retailer and You Could Get Back Money and Time https://www.nerdwallet.com/blog/finance/retail-store-savings-text-messaging/ NerdWallet urn:uuid:665e9379-5db4-c264-cf56-ca1c79e4237a Mon, 17 Sep 2018 16:00:04 +0000 You’ve heard of calling, emailing and even live chatting customer support. But what about text messaging a store’s customer service department? For some retailers, you can. Here’s how the feature… <p>You’ve heard of calling, emailing and even live chatting customer support. But what about text messaging a store’s customer service department? For some retailers, you can. Here’s how the feature works and how you can get the most out of it. What it is Instead of calling, being transferred and potentially getting placed on hold,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Courtney Jespersen is a writer at NerdWallet. Email: courtney@nerdwallet.com. Twitter: @CourtneyNerd. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Text a Retailer and You Could Get Back Money and Time originally appeared on NerdWallet.</p><span data-post-id="549284"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=549284" style="display: none;" data-has-syndication-rights="1" /> Can You Have More Than One Life Insurance Policy? https://www.nerdwallet.com/blog/insurance/can-you-have-more-than-one-life-insurance-policy/ NerdWallet urn:uuid:97a6b773-3a79-9169-2714-ddb63215c2a9 Mon, 17 Sep 2018 15:35:33 +0000 You need life insurance if your death would hurt anyone financially. For many people, one policy is enough. But for some, two or more make sense. Your needs should drive… <p>You need life insurance if your death would hurt anyone financially. For many people, one policy is enough. But for some, two or more make sense. Your needs should drive the number and type of policies you buy. How many can you buy? You can own multiple policies from different companies. But when you apply,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Barbara Marquand is a writer at NerdWallet. Email: bmarquand@nerdwallet.com. Twitter: @barbaramarquand. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Can You Have More Than One Life Insurance Policy? originally appeared on NerdWallet.</p><span data-post-id="558078"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=558078" style="display: none;" data-has-syndication-rights="1" /> 4 Ways to Reduce Customer Acquisition Costs With Facebook Ads https://www.socialmediaexaminer.com/reduce-customer-acquisition-costs-facebook-ads/ Social Media Examiner urn:uuid:7db27599-b372-7936-dadb-80926a047e3e Mon, 17 Sep 2018 10:00:56 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/facebook-ads-reduce-costs-customer-acquisition-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Looking for ways to optimize your Facebook ads to acquire more customers? Wondering how to scale campaigns that are working well? In this article, you&#8217;ll discover four ways to reduce your customer acquisition costs when scaling your campaigns. Set Up Your Ads Manager Dashboard to Assess Customer Acquisition Costs If you&#8217;re new to Facebook advertising, <a class="read-more" href="https://www.socialmediaexaminer.com/reduce-customer-acquisition-costs-facebook-ads/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/reduce-customer-acquisition-costs-facebook-ads/">4 Ways to Reduce Customer Acquisition Costs With Facebook Ads</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Follow the Local SEO Leaders: A Guide to Our Industry&rsquo;s Best Publications http://tracking.feedpress.it/link/9375/10332693 Moz Blog urn:uuid:bc06d415-bcbb-5158-9c84-7314f11e187e Mon, 17 Sep 2018 00:06:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/13017\">MiriamEllis</a></p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/follow-the-local-seo-leaders/5b9c17df431297.36938491.jpg"> </p><p>Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose. </p><p>And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education. </p><h3>Two quick notes on what and how I’ve chosen:</h3><ol> <li>As the author of both of Moz’s newsletters (the <a href="https://moz.com/moztop10" target="_blank">Moz Top 10</a> and the <a href="http://hsinfo.moz.com/moz-local-top-7-newsletter" target="_blank">Moz Local Top 7</a>), I read an inordinate amount of SEO and local SEO content, <em>but I could have missed your work</em>. The list that follows represents my own, personal slate of the resources that have taught me the most. If you publish great local SEO information but you’re not on this list, my apologies, and if you write something truly awesome in future, you’re welcome to <a href="https://twitter.com/Miriam_Ellis_" target="_blank">tweet at me</a>. I’m always on the lookout for fresh and enlightening voices. My personal criteria for the publications I trust is that they are typically groundbreaking, thoughtful, investigative, and respectful of readers and subjects.</li> <li>Following the leaders is a useful practice, <em>but not a stopping point</em>. Even experts aren’t infallible. Rather than take industry advice at face value, do your own testing. Some of the most interesting local SEO discussions I’ve ever participated in have stemmed from people questioning standard best practices. So, while it’s smart to absorb the wisdom of experts, it’s even smarter to do your own experiments.</li> </ol><h2>The best of local SEO news</h2><p>Who reports fastest on Google updates, Knowledge Panel tweaks, and industry business? </p><p><strong><a href="https://www.sterlingsky.ca/google-local-changes/" target="_blank">Sterling Sky’s Timeline of Local SEO Changes</a> </strong>is the industry’s premiere log of developments that impact local businesses and is continuously updated by Joy Hawkins + team. </p><p><strong><a href="https://www.seroundtable.com/" target="_blank">Search Engine Roundtable</a> </strong>has a proven track record of being among the first to report news that affects both local and digital businesses, thanks to the ongoing dedication of Barry Schwartz. </p><p><strong><a href="https://streetfightmag.com/" target="_blank">Street Fight</a> </strong>is the best place on the web to read about mergers, acquisitions, the release of new technology, and other major happenings on the business side of local. I’m categorizing Street Fight under news, but they also offer good commentary, particularly the joint contributions of David Mihm and Mike Blumenthal. </p><p><strong><a href="https://localu.org/?s=last+week+in+local" target="_blank">LocalU’s Last Week in Local video and podcast series</a> </strong>highlights Mike Blumenthal and Mary Bowling’s top picks of industry coverage most worthy of your attention. Comes with the bonus of expert commentary as they share their list. </p><p><strong><a href="https://techcrunch.com/" target="_blank">TechCrunch</a> </strong>also keeps a finger on the pulse of technology and business dealings that point to the future of local. </p><p><strong><a href="https://searchengineland.com/library/channel/local" target="_blank">Search Engine Land’s local category</a> </strong>is consistently swift in getting the word out about breaking industry news, with the help of multiple authors. </p><p><strong><a href="https://www.adweek.com/" target="_blank">Adweek</a> </strong>is a good source for reportage on retail and brand news, but there’s a limit to the number of articles you can read without a subscription. I often find them covering quirky stories that are absent from other publications I read. </p><p><strong><a href="http://www.thesempost.com/category/local/" target="_blank">The SEMPost’s local tab</a> </strong>is another good place to check for local developments, chiefly covered by Jennifer Slegg. </p><p><strong><a href="https://www.searchenginejournal.com/category/local-search/" target="_blank">Search Engine Journal’s local column</a> </strong>also gets my vote for speedy delivery of breaking local stories. </p><p><strong><a href="https://www.blog.google/" target="_blank">Google’s main blog</a> </strong>and the <strong><a href="https://www.thinkwithgoogle.com/" target="_blank">ThinkWithGoogle</a> </strong>blog are musts to keep tabs on the search engine’s own developments, bearing in mind, of course, that these publications can be highly promotional of their products and worldview. </p><h2>The best of local search marketing analysis</h2><p>Who can you trust most to analyze the present and predict the future? </p><p><strong><a href="https://localu.org/?s=deep+dive" target="_blank">LocalU’s Deep Dive video series</a> </strong>features what I consider to be the our industry’s most consistently insightful analysis of a variety of local marketing topics, discussed by learned faculty and guests. </p><p>The <strong><a href="https://moz.com/blog/category/local-seo" target="_blank">Moz Blog’s local category</a> </strong>hosts a slate of gifted bloggers and professional editorial standards that result in truly in-depth treatment of local topics, presented with care and attention. As a veteran contributor to this publication, I can attest to how Moz inspires authors to aim high, and one of the nicest things that happened to our team in 2018 was being <a href="https://www.brightlocal.com/2018/01/08/top-local-seo-blogs-2018/" target="_blank">voted the #2 local SEO blog by BrightLocal’s survey respondents</a>. </p><p>The <strong><a href="http://www.lsainsider.com/" target="_blank">Local Search Association’s Insider blog</a> </strong>is one I turn to again and again, particularly for their excellent studies and quotable statistics. </p><p><strong><a href="http://blumenthals.com/blog/" target="_blank">Mike Blumenthal’s blog</a> </strong>has earned a place of honor over many years as a key destination for breaking local developments and one-of-a-kind analysis. When Blumenthal talks, local people listen. One of the things I’ve prized for well over a decade in Mike’s writing is his ability to see things from a small business perspective, as opposed to simply standing in awe of big business and technology. </p><p><strong><a href="https://www.brightlocal.com/blog/" target="_blank">BrightLocal’s surveys and studies</a> </strong>are some of the industry’s most cited and I look eagerly forward to their annual publication. </p><p><strong><a href="https://whitespark.ca/blog/" target="_blank">Whitespark’s blog</a> </strong>doesn’t publish as frequently as I wish it did, but their posts by Darren Shaw and crew are always on extremely relevant topics and of high quality. </p><p><strong><a href="https://www.sterlingsky.ca/blog/" target="_blank">Sterling Sky’s blog</a> </strong>is a relative newcomer, but the expertise Joy Hawkins and Colan Nielsen bring to their agency’s publication is making it a go-to resource for advice on some of the toughest aspects of local SEO. </p><p><strong><a href="http://www.localvisibilitysystem.com/blog/" target="_blank">Local Visibility System’s blog</a> </strong>continues to please, with the thoughtful voice of Phil Rozek exploring themes you likely encounter in your day-to-day work as a local SEO. </p><p>The <strong><a href="https://www.localsearchforum.com/" target="_blank">Local Search Forum</a> </strong>is, hands down, the best free forum on the web to take your local mysteries and musings to. Founded by Linda Buquet, the ethos of the platform is approachable, friendly, and often fun, and high-level local SEOs frequently weigh in on hot topics. </p><p><strong><em>Pro tip</em>: </strong>In addition to the above tried-and-true resources, I frequently scan the online versions of city newspapers across the country for interesting local stories that add perspective to my vision of the challenges and successes of local businesses. Sometimes, too, publications like The Atlantic, Forbes, or Business Insider will publish pieces of a high journalistic quality with relevance to our industry. Check them out! </p><h2>The best for specific local marketing disciplines </h2><p>Here, I’ll break this down by subject or industry for easy scanning: </p><h3>Reviews</h3><ul> <li><strong><a href="https://www.getfivestars.com/blog/" target="_blank">GetFiveStars</a> </strong>can’t be beat for insight into online reputation management, with Aaron Weiche and team delivering amazing case studies and memorable statistics. I literally have a document of quotes from their work that I refer to on a regular basis in my own writing.</li> <li><strong><a href="http://blog.grade.us/" target="_blank">Grade.us</a> </strong>is my other ORM favorite for bright and lively coverage from authors like Garrett Sussman and Andrew McDermott.</li> </ul><h3>Email marketing</h3><ul> <li><strong><a href="https://tidings.com/vault" target="_blank">Tidings' vault</a> </strong>contains a tiny but growing treasure trove of email marketing wisdom from David Mihm, whose former glory days spent in the trenches of local SEO make him especially attuned to our industry.</li> </ul><h3>SABs</h3><ul> <li><strong><a href="http://tomwaddington.com/" target="_blank">Tom Waddington’s blog</a> </strong>is the must-read publication for service area businesses whose livelihoods are being impacted by Google’s Local Service Ads program in an increasing number of categories and cities.</li> </ul><h3>Automotive marketing</h3><ul> <li><strong><a href="https://www.dealeron.com/blog" target="_blank">DealerOn’s blog</a> </strong>is the real deal when it comes to automotive local SEO, with Greg Gifford teaching memorable lessons in an enjoyable way.</li> </ul><h3>Legal marketing</h3><ul> <li><strong><a href="https://jurisdigital.com/blog/" target="_blank">JurisDigital</a> </strong>brings the the educated voices of Casey Meraz and team to the highly-specialized field of attorney marketing.</li> </ul><h3>Hospitality marketing</h3><ul> <li><strong><a href="https://acorn-is.com/blog.htm" target="_blank">Acorn Internet Services’ blog</a> </strong>speaks directly to those in the competitive hospitality field, offering blog posts, webinars and more.</li> </ul><h3>Independent businesses</h3><ul> <li><strong><a href="https://ilsr.org/" target="_blank">The Institute for Local Self Reliance</a> </strong>publishes great videos, reports, and podcasts for independently owned businesses and their marketers.</li> <li><strong><a href="https://twitter.com/theAMIBA" target="_blank">American Independent Business Alliance</a> </strong>runs a Twitter profile I follow for its highlights of Main Street revitalization and the Buy Local movement. Inspiring for independent businesses and their marketers. </li> </ul><h3>Link building</h3><ul> <li><strong><a href="https://niftymarketing.com/blog/" target="_blank">Nifty Marketing’s blog</a> </strong>has earned my trust for its nifty local link building ideas and case studies.</li> <li><strong><a href="https://zipsprout.com/blog/" target="_blank">ZipSprout</a> </strong>belongs here, too, because of their focus on local sponsorships, which are a favorite local link building methodology. Check them out for blog posts and podcasts.</li> </ul><h3>Schema + other markup</h3><ul> <li><strong><a href="http://www.touchpointdigitalmarketing.com/" target="_blank">Touchpoint Digital Marketing</a> </strong>doesn’t publish much on their own website, but look anywhere you can for David Deering’s writings on markup. LocalU and Moz are good places to search for his expertise.</li> </ul><h3>Patents</h3><ul> <li><strong><a href="http://www.seobythesea.com/" target="_blank">SEO by the Sea</a> </strong>has proffered years to matchless analysis of Google patents that frequently impact local businesses or point to future possible developments.</li> </ul><h2>Best local search industry newsletters </h2><p>Get the latest news and tips delivered right to your inbox by signing up for these fine free newsletters: </p><ul> <li><a href="https://streetfightmag.us2.list-manage.com/subscribe" target="_blank">Streetfight newsletter</a></li> <li><a href="http://hsinfo.moz.com/moz-local-top-7-newsletter" target="_blank">Moz Local Top 7</a></li> <li><a href="https://tidings.com/minutive" target="_blank">Tidings Minutive</a></li> <li><a href="https://www.thelsa.org/lsa/subscribe-lsa.aspx" target="_blank">Local Search Association newsletter</a></li> <li><a href="https://www.sterlingsky.ca/" target="_blank">SterlingSky newsletter</a></li> <li><a href="http://www.localvisibilitysystem.com/" target="_blank">Phil Rozek's newsletter</a></li> <li><a href="https://mailchi.mp/whitespark/local-insider" target="_blank">Whitespark Local Pulse newsletter</a></li> </ul><h2>Follow the local SEO leaders on Twitter </h2><p>What an easy way to track what industry adepts are thinking and sharing, up-to-the-minute! Following this list of professionals (alphabetized by first name) will fill up your social calendar with juicy local tidbits. Keep in mind that many of these folks either own or work for agencies or publishers you can follow, too. </p><p><a href="https://twitter.com/AaronWeiche" target="_blank">Aaron Weiche</a><br><a href="https://twitter.com/phixed" target="_blank">Adam Dorfman</a><br><a href="https://twitter.com/localseoguide" target="_blank">Andrew Shotland</a><br><a href="https://twitter.com/TheSocialDude" target="_blank">Ben Fisher</a><br><a href="https://twitter.com/BernieColeman" target="_blank">Bernadette Coleman</a><br><a href="https://twitter.com/bill_slawski" target="_blank">Bill Slawski</a><br><a href="https://twitter.com/BrianBarwig" target="_blank">Brian Barwig</a><br><a href="https://twitter.com/CarrieHill" target="_blank">Carrie Hill</a><br><a href="https://twitter.com/CaseyMeraz" target="_blank">Casey Meraz</a><br><a href="https://twitter.com/Suzzicks" target="_blank">Cindy Krum</a><br><a href="https://twitter.com/ColanNielsen" target="_blank">Colan Nielsen</a><br><a href="https://twitter.com/djbaxter" target="_blank">DJ Baxter</a><br><a href="https://twitter.com/DanLeibson" target="_blank">Dan Leibson</a><br><a href="https://twitter.com/danaditomaso" target="_blank">Dana DiTomaso</a><br><a href="https://twitter.com/Dannanelli" target="_blank">Dani Owens</a><br><a href="https://twitter.com/DarrenShaw_" target="_blank">Darren Shaw</a><br><a href="https://twitter.com/deegs20" target="_blank">Dave DiGreggorio</a><br><a href="https://twitter.com/davidmihm" target="_blank">David Mihm</a><br><a href="https://twitter.com/doncampbell" target="_blank">Don Campbell</a><br><a href="https://twitter.com/garrettsussman" target="_blank">Garrett Sussman</a><br><a href="https://twitter.com/glenngabe" target="_blank">Glenn Gabe</a><br><a href="https://twitter.com/GregGifford" target="_blank">Greg Gifford</a><br><a href="https://twitter.com/gsterling" target="_blank">Greg Sterling</a><br><a href="https://twitter.com/jenstar" target="_blank">Jennifer Slegg</a><br><a href="https://twitter.com/headley" target="_blank">Joel Headley</a><br><a href="https://twitter.com/JoyanneHawkins" target="_blank">Joy Hawkins</a><br><a href="https://twitter.com/MaryBowling" target="_blank">Mary Bowling</a><br><a href="https://twitter.com/mblumenthal" target="_blank">Mike Blumenthal</a><br><a href="https://twitter.com/MikeRamsey" target="_blank">Mike Ramsey</a><br><a href="https://twitter.com/Miriam_Ellis_" target="_blank">Miriam Ellis</a><br><a href="https://twitter.com/philrozek" target="_blank">Phil Rozek</a><br><a href="https://twitter.com/sherrybonelli" target="_blank">Sherry Bonelli</a><br><a href="https://twitter.com/thibaultadda" target="_blank">Thibault Adda</a><br><a href="https://twitter.com/GuideTwit" target="_blank">Tim Capper</a><br><a href="https://twitter.com/tomwaddington8" target="_blank">Tom Waddington</a></p><h2>Share what you learn </h2><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/follow-the-local-seo-leaders/5b9c17dfb9cb46.11250381.jpg"> </p><p>How about your voice? How do you get it heard in the local SEO industry? The answer is simple: <strong>share what you learn with others. </strong>Each of the people and publications on my list has earned a place there because, at one time or another, they have taught me something they learned from their own work. Some tips:</p><ul> <li>Our industry has become a sizeable niche, but there is always room for new, interesting voices</li> <li>Experiment and publish — consistent publication of your findings is the best way I know of to become a trusted source of information</li> <li>Don’t be afraid of making mistakes, so long as you are willing to own them</li> <li>Socialize — attend events, amplify the work of colleagues you admire, reach out in real ways to others to share your common work interest while also respecting busy schedules</li> </ul><p>Local SEO is a little bit like jazz, in which we’re all riffing off the same chord progressions created by Google, Facebook, Yelp, other major platforms, and the needs of clients. Mike Blumenthal plays a note about a jeweler whose WOMM is driving the majority of her customers. You take that note and turn it around for someone in the auto industry, yielding an unexpected insight. Someone else takes your insight and creates a print handout to bolster a loyalty program. </p><p>Everyone ends up learning in this virtuous, democratic cycle, so go ahead — start sharing! A zest for contribution is a step towards leadership and your observations could be music to the industry’s ears.</p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/13017\">MiriamEllis</a></p><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/follow-the-local-seo-leaders/5b9c17df431297.36938491.jpg"> </p><p>Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose. </p><p>And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education. </p><h3>Two quick notes on what and how I’ve chosen:</h3><ol> <li>As the author of both of Moz’s newsletters (the <a href="https://moz.com/moztop10" target="_blank">Moz Top 10</a> and the <a href="http://hsinfo.moz.com/moz-local-top-7-newsletter" target="_blank">Moz Local Top 7</a>), I read an inordinate amount of SEO and local SEO content, <em>but I could have missed your work</em>. The list that follows represents my own, personal slate of the resources that have taught me the most. If you publish great local SEO information but you’re not on this list, my apologies, and if you write something truly awesome in future, you’re welcome to <a href="https://twitter.com/Miriam_Ellis_" target="_blank">tweet at me</a>. I’m always on the lookout for fresh and enlightening voices. My personal criteria for the publications I trust is that they are typically groundbreaking, thoughtful, investigative, and respectful of readers and subjects.</li> <li>Following the leaders is a useful practice, <em>but not a stopping point</em>. Even experts aren’t infallible. Rather than take industry advice at face value, do your own testing. Some of the most interesting local SEO discussions I’ve ever participated in have stemmed from people questioning standard best practices. So, while it’s smart to absorb the wisdom of experts, it’s even smarter to do your own experiments.</li> </ol><h2>The best of local SEO news</h2><p>Who reports fastest on Google updates, Knowledge Panel tweaks, and industry business? </p><p><strong><a href="https://www.sterlingsky.ca/google-local-changes/" target="_blank">Sterling Sky’s Timeline of Local SEO Changes</a> </strong>is the industry’s premiere log of developments that impact local businesses and is continuously updated by Joy Hawkins + team. </p><p><strong><a href="https://www.seroundtable.com/" target="_blank">Search Engine Roundtable</a> </strong>has a proven track record of being among the first to report news that affects both local and digital businesses, thanks to the ongoing dedication of Barry Schwartz. </p><p><strong><a href="https://streetfightmag.com/" target="_blank">Street Fight</a> </strong>is the best place on the web to read about mergers, acquisitions, the release of new technology, and other major happenings on the business side of local. I’m categorizing Street Fight under news, but they also offer good commentary, particularly the joint contributions of David Mihm and Mike Blumenthal. </p><p><strong><a href="https://localu.org/?s=last+week+in+local" target="_blank">LocalU’s Last Week in Local video and podcast series</a> </strong>highlights Mike Blumenthal and Mary Bowling’s top picks of industry coverage most worthy of your attention. Comes with the bonus of expert commentary as they share their list. </p><p><strong><a href="https://techcrunch.com/" target="_blank">TechCrunch</a> </strong>also keeps a finger on the pulse of technology and business dealings that point to the future of local. </p><p><strong><a href="https://searchengineland.com/library/channel/local" target="_blank">Search Engine Land’s local category</a> </strong>is consistently swift in getting the word out about breaking industry news, with the help of multiple authors. </p><p><strong><a href="https://www.adweek.com/" target="_blank">Adweek</a> </strong>is a good source for reportage on retail and brand news, but there’s a limit to the number of articles you can read without a subscription. I often find them covering quirky stories that are absent from other publications I read. </p><p><strong><a href="http://www.thesempost.com/category/local/" target="_blank">The SEMPost’s local tab</a> </strong>is another good place to check for local developments, chiefly covered by Jennifer Slegg. </p><p><strong><a href="https://www.searchenginejournal.com/category/local-search/" target="_blank">Search Engine Journal’s local column</a> </strong>also gets my vote for speedy delivery of breaking local stories. </p><p><strong><a href="https://www.blog.google/" target="_blank">Google’s main blog</a> </strong>and the <strong><a href="https://www.thinkwithgoogle.com/" target="_blank">ThinkWithGoogle</a> </strong>blog are musts to keep tabs on the search engine’s own developments, bearing in mind, of course, that these publications can be highly promotional of their products and worldview. </p><h2>The best of local search marketing analysis</h2><p>Who can you trust most to analyze the present and predict the future? </p><p><strong><a href="https://localu.org/?s=deep+dive" target="_blank">LocalU’s Deep Dive video series</a> </strong>features what I consider to be the our industry’s most consistently insightful analysis of a variety of local marketing topics, discussed by learned faculty and guests. </p><p>The <strong><a href="https://moz.com/blog/category/local-seo" target="_blank">Moz Blog’s local category</a> </strong>hosts a slate of gifted bloggers and professional editorial standards that result in truly in-depth treatment of local topics, presented with care and attention. As a veteran contributor to this publication, I can attest to how Moz inspires authors to aim high, and one of the nicest things that happened to our team in 2018 was being <a href="https://www.brightlocal.com/2018/01/08/top-local-seo-blogs-2018/" target="_blank">voted the #2 local SEO blog by BrightLocal’s survey respondents</a>. </p><p>The <strong><a href="http://www.lsainsider.com/" target="_blank">Local Search Association’s Insider blog</a> </strong>is one I turn to again and again, particularly for their excellent studies and quotable statistics. </p><p><strong><a href="http://blumenthals.com/blog/" target="_blank">Mike Blumenthal’s blog</a> </strong>has earned a place of honor over many years as a key destination for breaking local developments and one-of-a-kind analysis. When Blumenthal talks, local people listen. One of the things I’ve prized for well over a decade in Mike’s writing is his ability to see things from a small business perspective, as opposed to simply standing in awe of big business and technology. </p><p><strong><a href="https://www.brightlocal.com/blog/" target="_blank">BrightLocal’s surveys and studies</a> </strong>are some of the industry’s most cited and I look eagerly forward to their annual publication. </p><p><strong><a href="https://whitespark.ca/blog/" target="_blank">Whitespark’s blog</a> </strong>doesn’t publish as frequently as I wish it did, but their posts by Darren Shaw and crew are always on extremely relevant topics and of high quality. </p><p><strong><a href="https://www.sterlingsky.ca/blog/" target="_blank">Sterling Sky’s blog</a> </strong>is a relative newcomer, but the expertise Joy Hawkins and Colan Nielsen bring to their agency’s publication is making it a go-to resource for advice on some of the toughest aspects of local SEO. </p><p><strong><a href="http://www.localvisibilitysystem.com/blog/" target="_blank">Local Visibility System’s blog</a> </strong>continues to please, with the thoughtful voice of Phil Rozek exploring themes you likely encounter in your day-to-day work as a local SEO. </p><p>The <strong><a href="https://www.localsearchforum.com/" target="_blank">Local Search Forum</a> </strong>is, hands down, the best free forum on the web to take your local mysteries and musings to. Founded by Linda Buquet, the ethos of the platform is approachable, friendly, and often fun, and high-level local SEOs frequently weigh in on hot topics. </p><p><strong><em>Pro tip</em>: </strong>In addition to the above tried-and-true resources, I frequently scan the online versions of city newspapers across the country for interesting local stories that add perspective to my vision of the challenges and successes of local businesses. Sometimes, too, publications like The Atlantic, Forbes, or Business Insider will publish pieces of a high journalistic quality with relevance to our industry. Check them out! </p><h2>The best for specific local marketing disciplines </h2><p>Here, I’ll break this down by subject or industry for easy scanning: </p><h3>Reviews</h3><ul> <li><strong><a href="https://www.getfivestars.com/blog/" target="_blank">GetFiveStars</a> </strong>can’t be beat for insight into online reputation management, with Aaron Weiche and team delivering amazing case studies and memorable statistics. I literally have a document of quotes from their work that I refer to on a regular basis in my own writing.</li> <li><strong><a href="http://blog.grade.us/" target="_blank">Grade.us</a> </strong>is my other ORM favorite for bright and lively coverage from authors like Garrett Sussman and Andrew McDermott.</li> </ul><h3>Email marketing</h3><ul> <li><strong><a href="https://tidings.com/vault" target="_blank">Tidings' vault</a> </strong>contains a tiny but growing treasure trove of email marketing wisdom from David Mihm, whose former glory days spent in the trenches of local SEO make him especially attuned to our industry.</li> </ul><h3>SABs</h3><ul> <li><strong><a href="http://tomwaddington.com/" target="_blank">Tom Waddington’s blog</a> </strong>is the must-read publication for service area businesses whose livelihoods are being impacted by Google’s Local Service Ads program in an increasing number of categories and cities.</li> </ul><h3>Automotive marketing</h3><ul> <li><strong><a href="https://www.dealeron.com/blog" target="_blank">DealerOn’s blog</a> </strong>is the real deal when it comes to automotive local SEO, with Greg Gifford teaching memorable lessons in an enjoyable way.</li> </ul><h3>Legal marketing</h3><ul> <li><strong><a href="https://jurisdigital.com/blog/" target="_blank">JurisDigital</a> </strong>brings the the educated voices of Casey Meraz and team to the highly-specialized field of attorney marketing.</li> </ul><h3>Hospitality marketing</h3><ul> <li><strong><a href="https://acorn-is.com/blog.htm" target="_blank">Acorn Internet Services’ blog</a> </strong>speaks directly to those in the competitive hospitality field, offering blog posts, webinars and more.</li> </ul><h3>Independent businesses</h3><ul> <li><strong><a href="https://ilsr.org/" target="_blank">The Institute for Local Self Reliance</a> </strong>publishes great videos, reports, and podcasts for independently owned businesses and their marketers.</li> <li><strong><a href="https://twitter.com/theAMIBA" target="_blank">American Independent Business Alliance</a> </strong>runs a Twitter profile I follow for its highlights of Main Street revitalization and the Buy Local movement. Inspiring for independent businesses and their marketers. </li> </ul><h3>Link building</h3><ul> <li><strong><a href="https://niftymarketing.com/blog/" target="_blank">Nifty Marketing’s blog</a> </strong>has earned my trust for its nifty local link building ideas and case studies.</li> <li><strong><a href="https://zipsprout.com/blog/" target="_blank">ZipSprout</a> </strong>belongs here, too, because of their focus on local sponsorships, which are a favorite local link building methodology. Check them out for blog posts and podcasts.</li> </ul><h3>Schema + other markup</h3><ul> <li><strong><a href="http://www.touchpointdigitalmarketing.com/" target="_blank">Touchpoint Digital Marketing</a> </strong>doesn’t publish much on their own website, but look anywhere you can for David Deering’s writings on markup. LocalU and Moz are good places to search for his expertise.</li> </ul><h3>Patents</h3><ul> <li><strong><a href="http://www.seobythesea.com/" target="_blank">SEO by the Sea</a> </strong>has proffered years to matchless analysis of Google patents that frequently impact local businesses or point to future possible developments.</li> </ul><h2>Best local search industry newsletters </h2><p>Get the latest news and tips delivered right to your inbox by signing up for these fine free newsletters: </p><ul> <li><a href="https://streetfightmag.us2.list-manage.com/subscribe" target="_blank">Streetfight newsletter</a></li> <li><a href="http://hsinfo.moz.com/moz-local-top-7-newsletter" target="_blank">Moz Local Top 7</a></li> <li><a href="https://tidings.com/minutive" target="_blank">Tidings Minutive</a></li> <li><a href="https://www.thelsa.org/lsa/subscribe-lsa.aspx" target="_blank">Local Search Association newsletter</a></li> <li><a href="https://www.sterlingsky.ca/" target="_blank">SterlingSky newsletter</a></li> <li><a href="http://www.localvisibilitysystem.com/" target="_blank">Phil Rozek's newsletter</a></li> <li><a href="https://mailchi.mp/whitespark/local-insider" target="_blank">Whitespark Local Pulse newsletter</a></li> </ul><h2>Follow the local SEO leaders on Twitter </h2><p>What an easy way to track what industry adepts are thinking and sharing, up-to-the-minute! Following this list of professionals (alphabetized by first name) will fill up your social calendar with juicy local tidbits. Keep in mind that many of these folks either own or work for agencies or publishers you can follow, too. </p><p><a href="https://twitter.com/AaronWeiche" target="_blank">Aaron Weiche</a><br><a href="https://twitter.com/phixed" target="_blank">Adam Dorfman</a><br><a href="https://twitter.com/localseoguide" target="_blank">Andrew Shotland</a><br><a href="https://twitter.com/TheSocialDude" target="_blank">Ben Fisher</a><br><a href="https://twitter.com/BernieColeman" target="_blank">Bernadette Coleman</a><br><a href="https://twitter.com/bill_slawski" target="_blank">Bill Slawski</a><br><a href="https://twitter.com/BrianBarwig" target="_blank">Brian Barwig</a><br><a href="https://twitter.com/CarrieHill" target="_blank">Carrie Hill</a><br><a href="https://twitter.com/CaseyMeraz" target="_blank">Casey Meraz</a><br><a href="https://twitter.com/Suzzicks" target="_blank">Cindy Krum</a><br><a href="https://twitter.com/ColanNielsen" target="_blank">Colan Nielsen</a><br><a href="https://twitter.com/djbaxter" target="_blank">DJ Baxter</a><br><a href="https://twitter.com/DanLeibson" target="_blank">Dan Leibson</a><br><a href="https://twitter.com/danaditomaso" target="_blank">Dana DiTomaso</a><br><a href="https://twitter.com/Dannanelli" target="_blank">Dani Owens</a><br><a href="https://twitter.com/DarrenShaw_" target="_blank">Darren Shaw</a><br><a href="https://twitter.com/deegs20" target="_blank">Dave DiGreggorio</a><br><a href="https://twitter.com/davidmihm" target="_blank">David Mihm</a><br><a href="https://twitter.com/doncampbell" target="_blank">Don Campbell</a><br><a href="https://twitter.com/garrettsussman" target="_blank">Garrett Sussman</a><br><a href="https://twitter.com/glenngabe" target="_blank">Glenn Gabe</a><br><a href="https://twitter.com/GregGifford" target="_blank">Greg Gifford</a><br><a href="https://twitter.com/gsterling" target="_blank">Greg Sterling</a><br><a href="https://twitter.com/jenstar" target="_blank">Jennifer Slegg</a><br><a href="https://twitter.com/headley" target="_blank">Joel Headley</a><br><a href="https://twitter.com/JoyanneHawkins" target="_blank">Joy Hawkins</a><br><a href="https://twitter.com/MaryBowling" target="_blank">Mary Bowling</a><br><a href="https://twitter.com/mblumenthal" target="_blank">Mike Blumenthal</a><br><a href="https://twitter.com/MikeRamsey" target="_blank">Mike Ramsey</a><br><a href="https://twitter.com/Miriam_Ellis_" target="_blank">Miriam Ellis</a><br><a href="https://twitter.com/philrozek" target="_blank">Phil Rozek</a><br><a href="https://twitter.com/sherrybonelli" target="_blank">Sherry Bonelli</a><br><a href="https://twitter.com/thibaultadda" target="_blank">Thibault Adda</a><br><a href="https://twitter.com/GuideTwit" target="_blank">Tim Capper</a><br><a href="https://twitter.com/tomwaddington8" target="_blank">Tom Waddington</a></p><h2>Share what you learn </h2><p><img src="http://d2v4zi8pl64nxt.cloudfront.net/follow-the-local-seo-leaders/5b9c17dfb9cb46.11250381.jpg"> </p><p>How about your voice? How do you get it heard in the local SEO industry? The answer is simple: <strong>share what you learn with others. </strong>Each of the people and publications on my list has earned a place there because, at one time or another, they have taught me something they learned from their own work. Some tips:</p><ul> <li>Our industry has become a sizeable niche, but there is always room for new, interesting voices</li> <li>Experiment and publish — consistent publication of your findings is the best way I know of to become a trusted source of information</li> <li>Don’t be afraid of making mistakes, so long as you are willing to own them</li> <li>Socialize — attend events, amplify the work of colleagues you admire, reach out in real ways to others to share your common work interest while also respecting busy schedules</li> </ul><p>Local SEO is a little bit like jazz, in which we’re all riffing off the same chord progressions created by Google, Facebook, Yelp, other major platforms, and the needs of clients. Mike Blumenthal plays a note about a jeweler whose WOMM is driving the majority of her customers. You take that note and turn it around for someone in the auto industry, yielding an unexpected insight. Someone else takes your insight and creates a print handout to bolster a loyalty program. </p><p>Everyone ends up learning in this virtuous, democratic cycle, so go ahead — start sharing! A zest for contribution is a step towards leadership and your observations could be music to the industry’s ears.</p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/10332693.gif" height="1" width="1"/> Before my blog had 1 https://www.pinterest.com/pin/60657926216232012/ The Blog Millionaire Podcast urn:uuid:e75fe59b-7215-89fa-edc2-bdde42418e5f Sun, 16 Sep 2018 22:30:45 +0000 <p><a href="/pin/60657926216232012/"><img src="https://i.pinimg.com/236x/30/c6/a5/30c6a58fcd6499fb977a97c3e9089e78.jpg"></a></p><p>Before my blog had 1 million monthly visitors, I had to overcome many life hurdles. In my 30s, a rare disorder disabled me & I battled to regain my health so that I could help my pregnant wife with her fight against cancer. Episode 100 of my podcast is my story of hope.</p> Facebook Ads Updates and New Instagram Features https://www.socialmediaexaminer.com/facebook-ads-updates-new-instagram-features/ Social Media Examiner urn:uuid:56907eec-da34-787e-81bb-c4025bf7e162 Sat, 15 Sep 2018 10:00:36 +0000 <img width="1200" height="628" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-300x157.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-768x402.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-1024x536.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-497x260.png 497w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-770x403.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-920x481.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/SMMT-Show-2018-09-15-1200-600x314.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Welcome to this week&#8217;s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week&#8217;s Social Media Marketing Talk Show, we explore new Instagram features and Facebook ads updates. Our special guests include Peg Fitzpatrick and Amanda Bond. Watch <a class="read-more" href="https://www.socialmediaexaminer.com/facebook-ads-updates-new-instagram-features/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/facebook-ads-updates-new-instagram-features/">Facebook Ads Updates and New Instagram Features</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p> Earn 35% Bonus Points When You Convert Marriott Rewards to Aeroplan Miles https://www.nerdwallet.com/blog/travel/earn-35-bonus-points-when-you-convert-marriott-rewards-to-aeroplan-miles/ NerdWallet urn:uuid:3467be00-1003-ae54-b1dc-92129322b523 Fri, 14 Sep 2018 22:01:49 +0000 Get 35 percent more miles when you convert your Marriott Rewards to Aeroplan miles before Sept. 17, 2018 at 11:59 p.m. Eastern. Additionally, for every 60,000 points exchanged, loyalty program… <p>Get 35 percent more miles when you convert your Marriott Rewards to Aeroplan miles before Sept. 17, 2018 at 11:59 p.m. Eastern. Additionally, for every 60,000 points exchanged, loyalty program members can earn 5,000 Aeroplan bonus miles from Marriott International. If you use Aeroplan, or if you have lots of extra Marriott Rewards racked up,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rachel Smith is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Earn 35% Bonus Points When You Convert Marriott Rewards to Aeroplan Miles originally appeared on NerdWallet.</p><span data-post-id="561479"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561479" style="display: none;" data-has-syndication-rights="1" /> Loyalty Perk: The Free Way to Keep Your Free Spirit Miles From Expiring https://www.nerdwallet.com/blog/travel/loyalty-perk-the-free-way-to-keep-your-free-spirit-miles-from-expiring/ NerdWallet urn:uuid:e638cfb9-9392-ff05-a0aa-6c8acf9ceefd Fri, 14 Sep 2018 21:55:53 +0000 Some airlines, including Spirit Airlines, have rewards programs where the miles expire without qualifying activities, such as earning or redeeming miles. But if you are an infrequent traveler, hope is… <p>Some airlines, including Spirit Airlines, have rewards programs where the miles expire without qualifying activities, such as earning or redeeming miles. But if you are an infrequent traveler, hope is not lost. Spirit Airlines partner Miles for Thoughts allows you to take surveys to earn more Free Spirit miles. This allows you to save your...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rachel Smith is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Loyalty Perk: The Free Way to Keep Your Free Spirit Miles From Expiring originally appeared on NerdWallet.</p><span data-post-id="561529"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561529" style="display: none;" data-has-syndication-rights="1" /> Is the Chase Sapphire Preferred Worth its Annual Fee? https://www.nerdwallet.com/blog/travel/chase-sapphire-preferred-worth-annual-fee/ NerdWallet urn:uuid:9f719385-7378-f23b-8fd4-718a900822a9 Fri, 14 Sep 2018 20:23:20 +0000 The Chase Sapphire Preferred® Card brings a lot to the table, especially in terms of travel benefits. Throw in the fact that the annual fee is $0 for the first… <p>The Chase Sapphire Preferred® Card brings a lot to the table, especially in terms of travel benefits. Throw in the fact that the annual fee is $0 for the first year, then $95 and it might be pretty tempting to snag this card without weighing the pros and cons. When the $95 annual fee kicks...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Debra Pamplin is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Is the Chase Sapphire Preferred Worth its Annual Fee? originally appeared on NerdWallet.</p><span data-post-id="561452"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561452" style="display: none;" data-has-syndication-rights="1" /> Is the Bank of America Premium Rewards Credit Card Worth Its Annual Fee? https://www.nerdwallet.com/blog/travel/is-the-bank-of-america-premium-rewards-credit-card-worth-its-annual-fee/ NerdWallet urn:uuid:c31ffd50-4721-e0e5-4a9c-19ab27849f69 Fri, 14 Sep 2018 20:18:49 +0000 Bank of America offers a good selection of credit cards with no annual fee. So it’s a safe bet that some careful consideration went into the $95 annual fee on… <p>Bank of America offers a good selection of credit cards with no annual fee. So it’s a safe bet that some careful consideration went into the $95 annual fee on the Bank of America® Premium Rewards® credit card. The bank’s gambit is that you’ll find the perks are worth the cost. Is it right? Here’s...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> June Casagrande is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Is the Bank of America Premium Rewards Credit Card Worth Its Annual Fee? originally appeared on NerdWallet.</p><span data-post-id="561427"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=561427" style="display: none;" data-has-syndication-rights="1" /> What Really Matters With Your First Credit Card https://www.nerdwallet.com/blog/credit-cards/first-credit-card-what-really-matters/ NerdWallet urn:uuid:616b69eb-97bf-3e44-8a4c-89b480eb47bf Fri, 14 Sep 2018 18:44:52 +0000 Getting your first credit card is like moving into your first apartment: It’s exciting, empowering — and, once you get used to it, pretty underwhelming. Your first time out, “you’re… <p>Getting your first credit card is like moving into your first apartment: It’s exciting, empowering — and, once you get used to it, pretty underwhelming. Your first time out, “you’re not going to have a credit card that is going to have a high limit,” says Paul Golden, spokesman for the National Endowment for Financial...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Claire Tsosie is a writer at NerdWallet. Email: claire@nerdwallet.com. Twitter: @ideclaire7. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What Really Matters With Your First Credit Card originally appeared on NerdWallet.</p><span data-post-id="546796"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=546796" style="display: none;" data-has-syndication-rights="1" /> How to Get Coupons https://www.nerdwallet.com/blog/finance/how-to-get-coupons/ NerdWallet urn:uuid:fa1d776d-2ac5-b9c8-7b5d-adb66b877f27 Fri, 14 Sep 2018 18:36:13 +0000 For decades, coupons have helped shoppers save money on groceries and household items. But the number of ways to find them has grown in recent years. Now, discounts are available… <p>For decades, coupons have helped shoppers save money on groceries and household items. But the number of ways to find them has grown in recent years. Now, discounts are available almost everywhere, including inboxes, websites and smartphone apps. Here’s how to get coupons, in both paper and digital form. 1. Join store loyalty programs Enroll...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Lauren Schwahn is a writer at NerdWallet. Email: lschwahn@nerdwallet.com. Twitter: @lauren_schwahn. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How to Get Coupons originally appeared on NerdWallet.</p><span data-post-id="559841"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=559841" style="display: none;" data-has-syndication-rights="1" /> Bad-Spending-Habits https://www.pinterest.com/pin/60657926216219014/ The Blog Millionaire Podcast urn:uuid:8712d135-36d4-44bc-18cb-8e7ce6032f1d Fri, 14 Sep 2018 18:16:03 +0000 <p><a href="/pin/60657926216219014/"><img src="https://i.pinimg.com/236x/aa/a1/18/aaa11896fd79fe41c31657137c01132a.jpg"></a></p><p>Bad-Spending-Habits</p> Why Your Financial Advisor Has a Financial Advisor https://www.nerdwallet.com/blog/investing/why-your-financial-advisor-has-a-financial-advisor/ NerdWallet urn:uuid:fff3982d-6bdf-0abf-8906-6a42a91073a4 Fri, 14 Sep 2018 18:00:40 +0000 Anjali Jariwala has a financial advisor. So do Mary Beth Storjohann and Trace Tisler. Google their names and you’ll see why that’s notable: All three are financial advisors themselves. Why… <p>Anjali Jariwala has a financial advisor. So do Mary Beth Storjohann and Trace Tisler. Google their names and you’ll see why that’s notable: All three are financial advisors themselves. Why would an expert hire their own expert? “I can work with blinders on when it comes to my own family’s finances because I am so...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Arielle O'Shea is a writer at NerdWallet. Email: aoshea@nerdwallet.com. Twitter: @arioshea. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Why Your Financial Advisor Has a Financial Advisor originally appeared on NerdWallet.</p><span data-post-id="559180"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=559180" style="display: none;" data-has-syndication-rights="1" /> Is a Rent-to-Own Home Right for You? https://www.nerdwallet.com/blog/mortgages/rent-to-own-homes-path-homeownership/ NerdWallet urn:uuid:23438fbc-0d93-05bf-bcb5-5fb31a170458 Fri, 14 Sep 2018 18:00:33 +0000 Spend an afternoon poring over online apartment listings, and you’ll see them: flashy ads urging you to “rent to own” a home instead of just renting. The pictures look normal.… <p>Spend an afternoon poring over online apartment listings, and you’ll see them: flashy ads urging you to “rent to own” a home instead of just renting. The pictures look normal. The prices seem reasonable. But are rent-to-own houses legit? Yes — but there are aspects of these deals that buyers need to be alert to,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Beth Buczynski is a writer at NerdWallet. Email: bbuczynski@nerdwallet.com. Twitter: @bethbuczynski. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Is a Rent-to-Own Home Right for You? originally appeared on NerdWallet.</p><span data-post-id="560119"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560119" style="display: none;" data-has-syndication-rights="1" /> Is the Chase Sapphire Reserve Worth Its Annual Fee? https://www.nerdwallet.com/blog/travel/is-chase-sapphire-reserve-worth-its-annual-fee/ NerdWallet urn:uuid:6cf177b4-2ba8-a002-33e7-55c1f2b6e493 Fri, 14 Sep 2018 17:22:30 +0000 When everyone’s talking about a great new credit card, it’s natural to want to get in on the action. Few cards have gotten more buzz in recent years than the… <p>When everyone’s talking about a great new credit card, it’s natural to want to get in on the action. Few cards have gotten more buzz in recent years than the Chase Sapphire Reserve®, a travel rewards card offering high points-earning opportunities and other lucrative benefits. But the card comes with a $450 annual fee. For...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> June Casagrande is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Is the Chase Sapphire Reserve Worth Its Annual Fee? originally appeared on NerdWallet.</p><span data-post-id="560953"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=560953" style="display: none;" data-has-syndication-rights="1" /> Pinterest Strategy: How to Get More Traffic From Pinterest https://www.socialmediaexaminer.com/pinterest-strategy-traffic-jennifer-priest/ Social Media Examiner urn:uuid:bd6e907e-a943-2331-93a0-107b2dd3dc7d Fri, 14 Sep 2018 10:00:19 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-768x403.png 768w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-495x260.png 495w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-770x404.png 770w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-450x236.png 450w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-920x483.png 920w, https://www.socialmediaexaminer.com/wp-content/uploads/2018/09/pinterest-traffic-strategy-jennifer-priest-1200-600x315.png 600w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want more visitors to your website? Wondering how Pinterest can help? To explore how to drive more traffic to your website with Pinterest, I interview Jennifer Priest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this <a class="read-more" href="https://www.socialmediaexaminer.com/pinterest-strategy-traffic-jennifer-priest/">[...]</a></p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/pinterest-strategy-traffic-jennifer-priest/">Pinterest Strategy: How to Get More Traffic From Pinterest</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Examiner</a>.</p>