BrevardSeo Social Media Page http://feed.informer.com/digests/KXOPYUBKCD/feeder BrevardSeo Social Media Page Respective post owners and feed distributors Wed, 12 Jul 2017 01:09:19 +0000 Feed Informer http://feed.informer.com/ Facebook Shops and Shops on Instagram: New Business Tools for Marketers https://www.socialmediaexaminer.com/facebook-shops-and-shops-on-instagram-new-business-tools-for-marketers/ Social Media Examiner urn:uuid:6e843c3a-3da1-cb53-1890-2e152aafb95b Sat, 23 May 2020 10:00:03 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Welcome to this week&#8217;s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week&#8217;s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd. Tune Into the Social Media Marketing [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/facebook-shops-and-shops-on-instagram-new-business-tools-for-marketers/">Facebook Shops and Shops on Instagram: New Business Tools for Marketers</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Marketing | Social Media Examiner</a>.</p> Alternatives to Buying a Single-Family Home https://www.nerdwallet.com/article/mortgages/single-family-home NerdWallet urn:uuid:3486fc15-81b1-1989-3430-f0052ed0f932 Fri, 22 May 2020 23:08:09 +0000 A single-family home has plenty of upsides: privacy, space and the freedom to make as many changes as you want (within the scope of zoning regulations, of course). But the… <p>A single-family home has plenty of upsides: privacy, space and the freedom to make as many changes as you want (within the scope of zoning regulations, of course). But the single-family home life isn’t for everyone: Maybe you don’t want to be stuck mowing a lawn or figuring out who to call about a burst...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kate Wood is a writer at NerdWallet. Email: kwood@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Alternatives to Buying a Single-Family Home originally appeared on NerdWallet.</p><span data-post-id="796284"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=796284" style="display: none;" data-has-syndication-rights="1" /> What Is a High-Interest Savings Account? https://www.nerdwallet.com/article/banking/high-interest-savings-account NerdWallet urn:uuid:d1825239-1d6c-ea4f-b9e6-fddd1f5f9cf7 Fri, 22 May 2020 20:58:16 +0000 High-interest savings accounts defined A high-interest savings account is a bank account that lets you deposit money at a higher-than-average return. The average savings account pays only annual percentage yield.… <p>High-interest savings accounts defined A high-interest savings account is a bank account that lets you deposit money at a higher-than-average return. The average savings account pays only 0.06% annual percentage yield. Many traditional banks and credit unions pay even less. But a high-interest account, also called a high-yield savings account, earns much more — sometimes...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Margarette Burnette is a writer at NerdWallet. Email: mburnette@nerdwallet.com. Twitter: @Margarette. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What Is a High-Interest Savings Account? originally appeared on NerdWallet.</p><span data-post-id="795256"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795256" style="display: none;" data-has-syndication-rights="1" /> You’ve Paid Off Your Student Loans. Now What? https://www.nerdwallet.com/article/loans/student-loans/paid-off-student-loans-now-what NerdWallet urn:uuid:c8e8ca55-3d11-1728-aa56-4cd918c7d62e Fri, 22 May 2020 20:52:40 +0000 You’ve defeated student loan debt — congratulations! Considering the average student debt payment is about $300 a month, you might be pleasantly surprised with the new wiggle room in your… <p>You’ve defeated student loan debt — congratulations! Considering the average student debt payment is about $300 a month, you might be pleasantly surprised with the new wiggle room in your budget. That extra money might not be enough to fund all your money goals right now, but it can get you on the right track...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Cecilia Clark is a writer at NerdWallet. Email: cclark@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article You’ve Paid Off Your Student Loans. Now What? originally appeared on NerdWallet.</p><span data-post-id="795843"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795843" style="display: none;" data-has-syndication-rights="1" /> Family Loans: How to Borrow From and Lend to Family https://www.nerdwallet.com/article/loans/personal-loans/family-loans NerdWallet urn:uuid:ea8d030b-7d16-7135-902f-1d8e58a0f4b4 Fri, 22 May 2020 20:47:46 +0000 Borrowing from family may seem like a low-cost option if you need money for a down payment on a home, to start a business or repay high-interest debts. But mixing… <p>Borrowing from family may seem like a low-cost option if you need money for a down payment on a home, to start a business or repay high-interest debts. But mixing business with family is tricky. A family loan can put your relationship with the lender — and their finances — at risk. Success requires clear...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Steve Nicastro is a writer at NerdWallet. Email: steven.n@nerdwallet.com. Twitter: @StevenNicastro. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Family Loans: How to Borrow From and Lend to Family originally appeared on NerdWallet.</p><span data-post-id="796001"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=796001" style="display: none;" data-has-syndication-rights="1" /> CreditStacks Card Rebranding to Jasper, Expanding Its Target Audience https://www.nerdwallet.com/article/credit-cards/creditstacks-rebrand-jasper NerdWallet urn:uuid:e8753cd1-f3ac-58a6-f7f9-ccc63d34d5ed Fri, 22 May 2020 19:53:38 +0000 The CreditStacks credit card — an alternative credit card aimed at international professionals moving to the U.S. for work — is getting a new name and design and will also expand… <p>The CreditStacks credit card — an alternative credit card aimed at international professionals moving to the U.S. for work — is getting a new name and design and will also expand its target audience. On May 27, 2020, the card is rebranding as the Jasper Mastercard, but it has already begun rolling out some new features....</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Melissa Lambarena is a writer at NerdWallet. Email: mlambarena@nerdwallet.com. Twitter: @LissaLambarena. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article CreditStacks Card Rebranding to Jasper, Expanding Its Target Audience originally appeared on NerdWallet.</p><span data-post-id="796549"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=796549" style="display: none;" data-has-syndication-rights="1" /> Alaska Airlines Mileage Plan Reward Optimization for Beginners https://www.nerdwallet.com/article/travel/alaska-airlines-mileage-plan-reward-optimization-for-beginners NerdWallet urn:uuid:8f762e5a-762e-0c52-00de-6c8b619bb6a3 Fri, 22 May 2020 17:21:04 +0000 Alaska Airlines may not be among the largest airlines in the U.S., but their Mileage Plan frequent flyer program offers plenty of value for travelers. Between the program’s generous award… <p>Note: NerdWallet strongly discourages traveling in the near future while the coronavirus continues to spread. Check the CDC and State Department websites for current guidance and travel restrictions. Please use the content of this article only to help inform future travel plans. Alaska Airlines may not be among the largest airlines in the U.S., but...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Rand Shoaf is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Alaska Airlines Mileage Plan Reward Optimization for Beginners originally appeared on NerdWallet.</p><span data-post-id="797158"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=797158" style="display: none;" data-has-syndication-rights="1" /> Hyatt Sweet Spots: No Blackout Dates, All-Inclusive Resorts and More https://www.nerdwallet.com/article/travel/hyatt-sweet-spots-no-blackout-dates-all-inclusive-resorts-and-more NerdWallet urn:uuid:c607e1e8-5df6-e286-c7f3-d56ade7d4e79 Fri, 22 May 2020 17:11:11 +0000 Note: NerdWallet strongly discourages traveling in the near future while the coronavirus continues to spread. Check the CDC and State Department websites for current guidance and travel restrictions. Please use… <p>Note: NerdWallet strongly discourages traveling in the near future while the coronavirus continues to spread. Check the CDC and State Department websites for current guidance and travel restrictions. Please use the content of this article only to help inform future travel plans. Hyatt is a popular hotel chain among award travel enthusiasts because they have...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Keith M. Rosso is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Hyatt Sweet Spots: No Blackout Dates, All-Inclusive Resorts and More originally appeared on NerdWallet.</p><span data-post-id="797138"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=797138" style="display: none;" data-has-syndication-rights="1" /> Put Off Debt Payments to Start Saving Now https://www.nerdwallet.com/article/finance/put-off-debt-start-saving-now NerdWallet urn:uuid:ebad0304-a2ca-6fea-372e-353c00f9f548 Fri, 22 May 2020 13:00:49 +0000 It’s our new normal: Tens of millions of Americans are unemployed or on a reduced income. We’re social distancing and spending more time at home. But one thing hasn’t changed… <p>It’s our new normal: Tens of millions of Americans are unemployed or on a reduced income. We’re social distancing and spending more time at home. But one thing hasn’t changed — debts still have due dates. If you’re among those who are out of work or earning less because of the pandemic, paying off those...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sean Pyles is a writer at NerdWallet. Email: spyles@nerdwallet.com. Twitter: @SeanPyles. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Put Off Debt Payments to Start Saving Now originally appeared on NerdWallet.</p><span data-post-id="789899"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=789899" style="display: none;" data-has-syndication-rights="1" /> Credit Score Drop? How to Diagnose Why, and What to Do Next https://www.nerdwallet.com/article/finance/did-pandemic-accommodations-drop-score NerdWallet urn:uuid:b818ab17-2a59-7e26-5ef8-5a558a0f9982 Fri, 22 May 2020 13:00:37 +0000 As the pandemic hits the economy hard, lenders and credit card issuers are offering payment modification programs such as forbearance and deferrals. The coronavirus relief package enacted March 27 requires… <p>As the pandemic hits the economy hard, lenders and credit card issuers are offering payment modification programs such as forbearance and deferrals. The coronavirus relief package enacted March 27 requires that accounts that were in good standing before modification be reported as current as long as the consumer abides by the agreement. But for many...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Bev O'Shea is a writer at NerdWallet. Email: boshea@nerdwallet.com. Twitter: @BeverlyOShea. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Credit Score Drop? How to Diagnose Why, and What to Do Next originally appeared on NerdWallet.</p><span data-post-id="796063"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=796063" style="display: none;" data-has-syndication-rights="1" /> Facebook Organic Reach: How to Develop an Engaged Following https://www.socialmediaexaminer.com/facebook-organic-reach-how-to-develop-engaged-following-fallon-zoe/ Social Media Examiner urn:uuid:c9549cb5-b0bf-267b-53e9-80b70824a0e3 Fri, 22 May 2020 10:00:05 +0000 <img width="1200" height="628" src="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-organic-growth-fallon-zoe-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-organic-growth-fallon-zoe-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-organic-growth-fallon-zoe-1200-300x157.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-organic-growth-fallon-zoe-1200-1024x536.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-organic-growth-fallon-zoe-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-organic-growth-fallon-zoe-1200-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast. Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/facebook-organic-reach-how-to-develop-engaged-following-fallon-zoe/">Facebook Organic Reach: How to Develop an Engaged Following</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Marketing | Social Media Examiner</a>.</p> Looking for Safer Ways to Pay? Go Contactless https://www.nerdwallet.com/article/banking/cash-contactless-pay-safely-covid-19 NerdWallet urn:uuid:398958ce-dd52-43a5-b35c-2db9e51b5495 Fri, 22 May 2020 00:10:46 +0000 Financial coach and business owner Nadia Busseuil has been working hard to make her day-to-day purchases as contactless as possible during the COVID-19 crisis. If she has to pay for… <p>Financial coach and business owner Nadia Busseuil has been working hard to make her day-to-day purchases as contactless as possible during the COVID-19 crisis. If she has to pay for something in person, she uses “tap-to-pay” at checkout with her credit card or her smartphone’s wallet app. She carries small bills so that if she...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Chanelle Bessette is a writer at NerdWallet. Email: cbessette@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Looking for Safer Ways to Pay? Go Contactless originally appeared on NerdWallet.</p><span data-post-id="795832"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795832" style="display: none;" data-has-syndication-rights="1" /> 5 Common Objections to SEO (&amp; How to Respond) - Best of Whiteboard Friday http://tracking.feedpress.it/link/9375/13563856 Moz Blog urn:uuid:ab18921c-ceed-9597-03f4-62583bf44c05 Fri, 22 May 2020 00:07:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/10805655\">KameronJenkins</a></p><p>With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular&nbsp;Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear&nbsp;to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever.</p> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><figure><iframe src="https://fast.wistia.net/embed/iframe/vd02mg0wn5?videoFoam=true" title="5 Common Objections to SEO (& How to Respond) - Whiteboard Friday Video" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%"></iframe></figure></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script> <p></p> <figure><a href="https://i.imgur.com/zVNWzeA.jpg" target="_blank"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/thumbnail-477331.jpg" data-image="jvnrfukboreo" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></a></figure> <p style="text-align: center;"> Click on the whiteboard image above to open a high-resolution version in a new tab!<br> </p> <h2>Video Transcription</h2> <p>Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're going to be going through five common objections to SEO and how to respond. Now I know, if you're watching this and you're an SEO, you have faced some of these very objections before and probably a lot of others. </p> <p>This is not an exhaustive list. I'm sure you've faced a ton of other objections, whether you're talking to a potential client, maybe you're talking to your friend or your family member. A lot of people have misunderstandings about SEO and that causes them to object to wanting to invest in it. So I thought I'd go through some of the ones that I hear the most and how I tend to respond in those situations. Hopefully, you'll find that helpful. </p> <h2>1. "[Other channel] drives more traffic/conversions, so it's better."</h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-432209.jpg" data-image="j8il3279y0mk" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>Let's dive in. The number one objection I hear a lot of the time is this other channel, whether that be PPC, social, whatever, drives more traffic or conversions, therefore it's better than SEO. I want to respond a few different ways depending.&nbsp;</p> <h3>Success follows investment</h3> <p>So the number one thing I would usually say is that don't forget that success follows investment. </p> <p>So if you are investing a lot of time and money and talent into your PPC or social and you're not really doing much with organic, you're kind of just letting it go, usually that means, yeah, that other channel is going to be a lot more successful. So just keep that in mind. It's not inherently successful or not. It kind of reflects the effort you're putting into it. </p> <h3>Every channel serves a different purpose</h3> <p>Number two, I would say that every channel serves a different purpose. You're not going to expect social media to drive conversions a lot of the time, because a lot of the time social is for engagement. It's for more top of the funnel. It's for more audience development. SEO, a lot of the time that lives at your top and mid-funnel efforts. It can convert, but not always. </p> <p>So just keep that in mind. Every channel serves a different purpose.&nbsp;</p> <h3>Assists vs last click only</h3> <p>The last thing I would say, kind of dovetailing off of that, is that assists versus last click only I know is a debate when it comes to attribution. But just keep in mind that when SEO and organic search doesn't convert as the last click before conversion, it still usually assists in the process. So look at your assisted conversions and see how SEO is contributing. </p> <h2>2. "SEO is dead because the SERPs are full of ads."</h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-495023.jpg" data-image="8alnir7r3z33" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"><span id="selection-marker-start" class="redactor-selection-marker"></span><span id="selection-marker-end" class="redactor-selection-marker"></span></figure> <p><br>The number two objection I usually hear is SEO is dead because the SERPs are full of ads. To that, I would respond with a question.&nbsp;</p> <h3>What SERPs are you looking at?&nbsp;</h3> <p>It really depends on what you're querying. If you're only looking at those bottom funnel, high cost per click, your money keywords, absolutely those are monetized. </p> <p>Those are going to be heavily monetized, because those are at the bottom of the funnel. So if you're only ever looking at that, you might be pessimistic when it comes to your SEO. You might not be thinking that SEO has any kind of value, because organic search, those organic results are pushed down really low when you're looking at those bottom funnel terms. So I think these two pieces of research are really interesting to look at in tandem when it comes to a response to this question. <br></p> <p>I think this was put out sometime last year by Varn Research, and it said that <a href="https://varn.co.uk/08/11/varn-original-research-35-1-of-users-recognise-ads-on-google-but-dont-click-on-them/">60% of people, when they see ads on the search results, they don't even recognize that they're ads</a>. That's actually probably higher now that Google changed it from green to black and it kind of blends in a little bit better with the rest of it. But then this data from Jumpshot says that only about 2% to 3% of all search clicks go to PPC. </p> <p>So how can these things coexist? Well, they can coexist because the vast majority of searches don't trigger ads. A lot more searches are informational and navigational more so than commercial.&nbsp;</p> <h3>People research before buying</h3> <p>So just keep in mind that people are doing a lot of research before buying. </p> <p>A lot of times they're looking to learn more information. They're looking to compare. Keep in mind your buyer's entire journey, their entire funnel and focus on that. Don't just focus on the bottom of the funnel, because you will get discouraged when it comes to SEO if you're only looking there.&nbsp;</p> <h3>Better together</h3> <p>Also, they're just better together. There are a lot of studies that show that PPC and SEO are more effective when they're both shown on the search results together for a single company. </p> <p>I'm thinking of one by Seer, they did right now, that showed the CTR is higher for both when they're on the page together. So just keep that in mind.&nbsp;</p> <h2>3. "Organic drives traffic, just not the right kind."</h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-164576.jpg" data-image="nt0av7af77np" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>The number three objection I hear a lot is that organic drives traffic, just not the right kind of traffic. People usually mean a few different things when they say that.&nbsp;</p> <h3>Branded vs non-branded</h3> <p>Number one, they could mean that organic drives traffic, but it's usually just branded traffic anyway. </p> <p>It's just people who know about us already, and they're searching our business name and they're finding us. That could be true. But again, that's probably because you're not investing in SEO, not because SEO is not valuable. I would also say that a lot of times this is pretty easily debunked. A lot of times inadvertently people are ranking for non-branded terms that they didn't even know they were ranking for. </p> <p>So go into Google Search Console, look at their non-branded queries and see what's driving impressions and clicks to the website.&nbsp;</p> <h3>Assists are important too</h3> <p>Number two, again, just to say this one more time, assists are important too. They play a part in the eventual conversion or purchase. So even if organic drives traffic that doesn't convert as the last click before conversion, it still usually plays a role. </p> <h3>It <em>can</em> be highly qualified</h3> <p>Number three, it can be highly qualified. Again, this is that following the investment thing. If you are actually paying attention to your audience, you know the ways they search, how they search, what terms they search for, what's important to your brand, then you can bring in really highly qualified traffic that's more inclined to convert if you're paying attention and being strategic with your SEO. </p> <h2>4. "SEO takes too long"<br></h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-155452.jpg" data-image="1b2f4ebf9slx" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>Moving on to number four, that objection I hear is SEO takes too long. That's honestly one of the most common objections you hear about SEO.&nbsp;</p> <h3>SEO is not a growth hack</h3> <p>In response to that, I would say it's not a growth hack. A lot of people who are really antsy about SEO and like "why isn't it working right now" are really looking for those instant results. </p> <p>They want a tactic they can sprinkle on their website for instant whatever they want. Usually it's conversions and revenue and growth. I would say it's not a growth hack. If you're looking at it that way, it's going to disappoint you.&nbsp;</p> <h3>Methodology + time = growth</h3> <p>But I will say that SEO is more methodology than tactic. It's something that should be ingrained and embedded into everything you do so that over time, when it's baked into everything you're doing, you're going to achieve sustained growth. </p> <p>So that's how I respond to that one.&nbsp;</p> <h2>5. "You can't measure the ROI."</h2> <p><br>Number five, the last one and probably one of the most frustrating, I'm sure this is not exclusive to SEO. I know social hears it a lot. You can't measure the ROI, therefore I don't want to invest in it, because I don't have proof that I'm getting a return on this investment. So people kind of tend to mean, I think, two things when they say this. </p> <h3>A) Predicting ROI</h3> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-136829.jpg" data-image="8mdo6ljjau6y" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>Number one, they really want to be able to predict ROI before they even dive in. They want assurances that if I invest in this, I'm going to get X in return, which there are a lot of, I think, problems with that inherently, but there are some ways you can get close to gauging what you're going to get for your efforts. So what I would do in this situation is use your own website's data to build yourself a click-through rate curve so that you know the click-through rate at your various rank positions. </p> <p>By knowing that and combining that with the search volume of a keyword or a phrase that you want to go after, you can multiply the two and just say, "Hey, here's the expected traffic we will get if you will let me work on improving our rank position from 9 to 2 or 1" or whatever that is. So there are ways to estimate and get close. </p> <p>A lot of times, when you do improve, you're focusing on improving one term, you're likely going to get a lot more traffic than what you're estimating because you tend to end up ranking for so many more longer tail keywords that bring in a lot of additional search volume. So you're probably going to even underestimate when you do this. But that's one way you can predict ROI.&nbsp;</p> <h3>B) Measuring ROI</h3> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-229160.jpg" data-image="l5zu5k9kwps5" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"><span id="selection-marker-start" class="redactor-selection-marker"></span><span id="selection-marker-end" class="redactor-selection-marker"></span></figure> <p><br>Number two here, measuring ROI is a lot of times what people want to be doing. </p> <p>They want to be able to prove that what they're doing is beneficial in terms of revenue. So one way to do this is to get the lifetime value of the customer, multiply that by the close rate so that you can have a goal value. Now if you turn on your conversions and set up your goals in Google Analytics, which you I think should be doing, this assumes that you're not an e-commerce site. </p> <p>There's different tracking for that, but a similar type of methodology applies. If you apply these things, you can have a goal value. So that way, when people convert on your site, you start to rack up the actual dollar value, the estimated dollar value that whatever channel is producing. So you can go to your source/medium report and see Google organic and see how many conversions it's producing and how much value. </p> <p>This same thing applies if you go to your assisted conversions report. You can see how much value is in there as well. I think that's really beneficial just to be able to show people like, "Look, it is generating revenue.My SEO that's getting you organic search traffic is generating value and real dollars and cents for you." So those are some of the most common objections that I hear. </p> <p>I want to know what are some of the ones that you hear too. So pop those in the comments. Let me know the objections you hear a lot of the time and include how you're either struggling to respond or find the right response to people or something that you found works as a response. Share that with us. We'd all love to know. Let's make SEO better and something that people understand a lot better. So that's it for this week's Whiteboard Friday. </p> <p>Come back again next week for another one.</p> <p><a href="http://www.speechpad.com/page/video-transcription/">Video transcription</a> by <a href="http://www.speechpad.com/">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/10805655\">KameronJenkins</a></p><p>With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular&nbsp;Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear&nbsp;to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever.</p> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><figure><iframe src="https://fast.wistia.net/embed/iframe/vd02mg0wn5?videoFoam=true" title="5 Common Objections to SEO (& How to Respond) - Whiteboard Friday Video" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" allowfullscreen="" mozallowfullscreen="" webkitallowfullscreen="" oallowfullscreen="" msallowfullscreen="" width="100%" height="100%"></iframe></figure></div></div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async=""></script> <p></p> <figure><a href="https://i.imgur.com/zVNWzeA.jpg" target="_blank"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/thumbnail-477331.jpg" data-image="jvnrfukboreo" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></a></figure> <p style="text-align: center;"> Click on the whiteboard image above to open a high-resolution version in a new tab!<br> </p> <h2>Video Transcription</h2> <p>Hey, everybody. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and today we're going to be going through five common objections to SEO and how to respond. Now I know, if you're watching this and you're an SEO, you have faced some of these very objections before and probably a lot of others. </p> <p>This is not an exhaustive list. I'm sure you've faced a ton of other objections, whether you're talking to a potential client, maybe you're talking to your friend or your family member. A lot of people have misunderstandings about SEO and that causes them to object to wanting to invest in it. So I thought I'd go through some of the ones that I hear the most and how I tend to respond in those situations. Hopefully, you'll find that helpful. </p> <h2>1. "[Other channel] drives more traffic/conversions, so it's better."</h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-432209.jpg" data-image="j8il3279y0mk" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>Let's dive in. The number one objection I hear a lot of the time is this other channel, whether that be PPC, social, whatever, drives more traffic or conversions, therefore it's better than SEO. I want to respond a few different ways depending.&nbsp;</p> <h3>Success follows investment</h3> <p>So the number one thing I would usually say is that don't forget that success follows investment. </p> <p>So if you are investing a lot of time and money and talent into your PPC or social and you're not really doing much with organic, you're kind of just letting it go, usually that means, yeah, that other channel is going to be a lot more successful. So just keep that in mind. It's not inherently successful or not. It kind of reflects the effort you're putting into it. </p> <h3>Every channel serves a different purpose</h3> <p>Number two, I would say that every channel serves a different purpose. You're not going to expect social media to drive conversions a lot of the time, because a lot of the time social is for engagement. It's for more top of the funnel. It's for more audience development. SEO, a lot of the time that lives at your top and mid-funnel efforts. It can convert, but not always. </p> <p>So just keep that in mind. Every channel serves a different purpose.&nbsp;</p> <h3>Assists vs last click only</h3> <p>The last thing I would say, kind of dovetailing off of that, is that assists versus last click only I know is a debate when it comes to attribution. But just keep in mind that when SEO and organic search doesn't convert as the last click before conversion, it still usually assists in the process. So look at your assisted conversions and see how SEO is contributing. </p> <h2>2. "SEO is dead because the SERPs are full of ads."</h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-495023.jpg" data-image="8alnir7r3z33" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"><span id="selection-marker-start" class="redactor-selection-marker"></span><span id="selection-marker-end" class="redactor-selection-marker"></span></figure> <p><br>The number two objection I usually hear is SEO is dead because the SERPs are full of ads. To that, I would respond with a question.&nbsp;</p> <h3>What SERPs are you looking at?&nbsp;</h3> <p>It really depends on what you're querying. If you're only looking at those bottom funnel, high cost per click, your money keywords, absolutely those are monetized. </p> <p>Those are going to be heavily monetized, because those are at the bottom of the funnel. So if you're only ever looking at that, you might be pessimistic when it comes to your SEO. You might not be thinking that SEO has any kind of value, because organic search, those organic results are pushed down really low when you're looking at those bottom funnel terms. So I think these two pieces of research are really interesting to look at in tandem when it comes to a response to this question. <br></p> <p>I think this was put out sometime last year by Varn Research, and it said that <a href="https://varn.co.uk/08/11/varn-original-research-35-1-of-users-recognise-ads-on-google-but-dont-click-on-them/">60% of people, when they see ads on the search results, they don't even recognize that they're ads</a>. That's actually probably higher now that Google changed it from green to black and it kind of blends in a little bit better with the rest of it. But then this data from Jumpshot says that only about 2% to 3% of all search clicks go to PPC. </p> <p>So how can these things coexist? Well, they can coexist because the vast majority of searches don't trigger ads. A lot more searches are informational and navigational more so than commercial.&nbsp;</p> <h3>People research before buying</h3> <p>So just keep in mind that people are doing a lot of research before buying. </p> <p>A lot of times they're looking to learn more information. They're looking to compare. Keep in mind your buyer's entire journey, their entire funnel and focus on that. Don't just focus on the bottom of the funnel, because you will get discouraged when it comes to SEO if you're only looking there.&nbsp;</p> <h3>Better together</h3> <p>Also, they're just better together. There are a lot of studies that show that PPC and SEO are more effective when they're both shown on the search results together for a single company. </p> <p>I'm thinking of one by Seer, they did right now, that showed the CTR is higher for both when they're on the page together. So just keep that in mind.&nbsp;</p> <h2>3. "Organic drives traffic, just not the right kind."</h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-164576.jpg" data-image="nt0av7af77np" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>The number three objection I hear a lot is that organic drives traffic, just not the right kind of traffic. People usually mean a few different things when they say that.&nbsp;</p> <h3>Branded vs non-branded</h3> <p>Number one, they could mean that organic drives traffic, but it's usually just branded traffic anyway. </p> <p>It's just people who know about us already, and they're searching our business name and they're finding us. That could be true. But again, that's probably because you're not investing in SEO, not because SEO is not valuable. I would also say that a lot of times this is pretty easily debunked. A lot of times inadvertently people are ranking for non-branded terms that they didn't even know they were ranking for. </p> <p>So go into Google Search Console, look at their non-branded queries and see what's driving impressions and clicks to the website.&nbsp;</p> <h3>Assists are important too</h3> <p>Number two, again, just to say this one more time, assists are important too. They play a part in the eventual conversion or purchase. So even if organic drives traffic that doesn't convert as the last click before conversion, it still usually plays a role. </p> <h3>It <em>can</em> be highly qualified</h3> <p>Number three, it can be highly qualified. Again, this is that following the investment thing. If you are actually paying attention to your audience, you know the ways they search, how they search, what terms they search for, what's important to your brand, then you can bring in really highly qualified traffic that's more inclined to convert if you're paying attention and being strategic with your SEO. </p> <h2>4. "SEO takes too long"<br></h2> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-155452.jpg" data-image="1b2f4ebf9slx" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>Moving on to number four, that objection I hear is SEO takes too long. That's honestly one of the most common objections you hear about SEO.&nbsp;</p> <h3>SEO is not a growth hack</h3> <p>In response to that, I would say it's not a growth hack. A lot of people who are really antsy about SEO and like "why isn't it working right now" are really looking for those instant results. </p> <p>They want a tactic they can sprinkle on their website for instant whatever they want. Usually it's conversions and revenue and growth. I would say it's not a growth hack. If you're looking at it that way, it's going to disappoint you.&nbsp;</p> <h3>Methodology + time = growth</h3> <p>But I will say that SEO is more methodology than tactic. It's something that should be ingrained and embedded into everything you do so that over time, when it's baked into everything you're doing, you're going to achieve sustained growth. </p> <p>So that's how I respond to that one.&nbsp;</p> <h2>5. "You can't measure the ROI."</h2> <p><br>Number five, the last one and probably one of the most frustrating, I'm sure this is not exclusive to SEO. I know social hears it a lot. You can't measure the ROI, therefore I don't want to invest in it, because I don't have proof that I'm getting a return on this investment. So people kind of tend to mean, I think, two things when they say this. </p> <h3>A) Predicting ROI</h3> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-136829.jpg" data-image="8mdo6ljjau6y" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"></figure> <p><br>Number one, they really want to be able to predict ROI before they even dive in. They want assurances that if I invest in this, I'm going to get X in return, which there are a lot of, I think, problems with that inherently, but there are some ways you can get close to gauging what you're going to get for your efforts. So what I would do in this situation is use your own website's data to build yourself a click-through rate curve so that you know the click-through rate at your various rank positions. </p> <p>By knowing that and combining that with the search volume of a keyword or a phrase that you want to go after, you can multiply the two and just say, "Hey, here's the expected traffic we will get if you will let me work on improving our rank position from 9 to 2 or 1" or whatever that is. So there are ways to estimate and get close. </p> <p>A lot of times, when you do improve, you're focusing on improving one term, you're likely going to get a lot more traffic than what you're estimating because you tend to end up ranking for so many more longer tail keywords that bring in a lot of additional search volume. So you're probably going to even underestimate when you do this. But that's one way you can predict ROI.&nbsp;</p> <h3>B) Measuring ROI</h3> <figure><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2019-08-12-at-2-229160.jpg" data-image="l5zu5k9kwps5" style="box-shadow: 0 0 10px 0 #999; border-radius: 20px;"><span id="selection-marker-start" class="redactor-selection-marker"></span><span id="selection-marker-end" class="redactor-selection-marker"></span></figure> <p><br>Number two here, measuring ROI is a lot of times what people want to be doing. </p> <p>They want to be able to prove that what they're doing is beneficial in terms of revenue. So one way to do this is to get the lifetime value of the customer, multiply that by the close rate so that you can have a goal value. Now if you turn on your conversions and set up your goals in Google Analytics, which you I think should be doing, this assumes that you're not an e-commerce site. </p> <p>There's different tracking for that, but a similar type of methodology applies. If you apply these things, you can have a goal value. So that way, when people convert on your site, you start to rack up the actual dollar value, the estimated dollar value that whatever channel is producing. So you can go to your source/medium report and see Google organic and see how many conversions it's producing and how much value. </p> <p>This same thing applies if you go to your assisted conversions report. You can see how much value is in there as well. I think that's really beneficial just to be able to show people like, "Look, it is generating revenue.My SEO that's getting you organic search traffic is generating value and real dollars and cents for you." So those are some of the most common objections that I hear. </p> <p>I want to know what are some of the ones that you hear too. So pop those in the comments. Let me know the objections you hear a lot of the time and include how you're either struggling to respond or find the right response to people or something that you found works as a response. Share that with us. We'd all love to know. Let's make SEO better and something that people understand a lot better. So that's it for this week's Whiteboard Friday. </p> <p>Come back again next week for another one.</p> <p><a href="http://www.speechpad.com/page/video-transcription/">Video transcription</a> by <a href="http://www.speechpad.com/">Speechpad.com</a> </p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/13563856.gif" height="1" width="1"/> Make the Most of These Store Cards During a Crisis https://www.nerdwallet.com/article/credit-cards/store-cards-can-help-in-a-crisis NerdWallet urn:uuid:d18997d5-d74b-2810-0f12-d48b3b87fc76 Thu, 21 May 2020 19:36:50 +0000 If your spending habits were radically altered by the coronavirus, your current go-to credit card may no longer be optimized to give you the best rewards. Travel, gas and restaurant… <p>If your spending habits were radically altered by the coronavirus, your current go-to credit card may no longer be optimized to give you the best rewards. Travel, gas and restaurant spending — typically some of the biggest credit card rewards categories — have taken a hit. Shopping for groceries and household essentials, on the other...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kimberly Palmer is a writer at NerdWallet. Email: kpalmer@nerdwallet.com. Twitter: @kimberlypalmer. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Make the Most of These Store Cards During a Crisis originally appeared on NerdWallet.</p><span data-post-id="794170"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=794170" style="display: none;" data-has-syndication-rights="1" /> Is the Ink Business Unlimited Credit Card Right For Me? https://www.nerdwallet.com/blog/travel/how-do-i-know-if-the-ink-business-unlimited-credit-card-is-right-for-me/ NerdWallet urn:uuid:1d26acfa-9ed5-9b63-228c-b7dd68ec0cc4 Thu, 21 May 2020 18:42:30 +0000 With dozens of different business rewards credit cards to choose from, it can be challenging to sort through all of your options and pick the right one. Understanding if a… <p>With dozens of different business rewards credit cards to choose from, it can be challenging to sort through all of your options and pick the right one. Understanding if a rewards card is right for you is almost always a matter of examining your own spending habits first, and then understanding which card’s perks, benefits...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Alex Cramer is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Is the Ink Business Unlimited Credit Card Right For Me? originally appeared on NerdWallet.</p><span data-post-id="776607"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=776607" style="display: none;" data-has-syndication-rights="1" /> Is the Ink Business Unlimited Credit Card Right For Me? https://www.nerdwallet.com/article/travel/how-do-i-know-if-the-ink-business-unlimited-credit-card-is-right-for-me NerdWallet urn:uuid:031739a1-6b09-4c37-2968-6ee9299294ff Thu, 21 May 2020 18:42:30 +0000 With dozens of different business rewards credit cards to choose from, it can be challenging to sort through all of your options and pick the right one. Understanding if a… <p>With dozens of different business rewards credit cards to choose from, it can be challenging to sort through all of your options and pick the right one. Understanding if a rewards card is right for you is almost always a matter of examining your own spending habits first, and then understanding which card’s perks, benefits...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Alex Cramer is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Is the Ink Business Unlimited Credit Card Right For Me? originally appeared on NerdWallet.</p><span data-post-id="796540"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=796540" style="display: none;" data-has-syndication-rights="1" /> The Guide to Southwest Baggage and Other Fees https://www.nerdwallet.com/article/travel/the-guide-to-southwest-baggage-and-other-fees NerdWallet urn:uuid:37f2e3f9-300b-b459-c3c0-30360d469c41 Thu, 21 May 2020 18:38:27 +0000 Light packers and overpackers alike feel at home while flying on Southwest Airlines — its generous policy for up to two free checked bags that do not exceed 50 pounds… <p>Light packers and overpackers alike feel at home while flying on Southwest Airlines — its generous policy for up to two free checked bags that do not exceed 50 pounds and 62 inches (L+W+H) just might have something to do with it. But is it all too good to be true? Are there hidden Southwest...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Megan Lee is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article The Guide to Southwest Baggage and Other Fees originally appeared on NerdWallet.</p><span data-post-id="796532"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=796532" style="display: none;" data-has-syndication-rights="1" /> What Happens If You Lose Your Job Right Before Closing on a Mortgage? https://www.nerdwallet.com/article/mortgages/what-happens-if-you-lose-your-job-right-before-closing-on-a-mortgage NerdWallet urn:uuid:4a37ee03-972c-953d-9c94-ef4f742d1d29 Thu, 21 May 2020 18:24:27 +0000 A temporary or permanent loss of employment in the middle of applying for a mortgage to buy or refinance a home can seem like a nightmare scenario. If you’re losing… <p>A temporary or permanent loss of employment in the middle of applying for a mortgage to buy or refinance a home can seem like a nightmare scenario. If you’re losing a paycheck, you’ve got enough to worry about. Let’s get you through this. After you’ve recovered from the initial shock (but not too long), call...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Hal M. Bundrick, CFP is a writer at NerdWallet. Email: hal@nerdwallet.com. Twitter: @halmbundrick. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What Happens If You Lose Your Job Right Before Closing on a Mortgage? originally appeared on NerdWallet.</p><span data-post-id="794569"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=794569" style="display: none;" data-has-syndication-rights="1" /> Allianz Travel Insurance: What You Need to Know https://www.nerdwallet.com/article/travel/allianz-travel-insurance-what-you-need-to-know NerdWallet urn:uuid:135093c6-ce75-4cf4-83e5-d36040b847b8 Thu, 21 May 2020 15:41:31 +0000 Allianz Travel Insurance is provided by Allianz Global Assistance, an insurer that operates in 35 countries and serves 40 million customers in the U.S. The company offers several different types… <p>Allianz Travel Insurance is provided by Allianz Global Assistance, an insurer that operates in 35 countries and serves 40 million customers in the U.S. The company offers several different types of travel insurance plans depending on your needs. When planning a trip, it could be important to consider travel insurance to help protect you if...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Elina Geller is a writer at NerdWallet. Email: egeller@nerdwallet.com. Twitter: @elina_geller. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Allianz Travel Insurance: What You Need to Know originally appeared on NerdWallet.</p><span data-post-id="795024"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795024" style="display: none;" data-has-syndication-rights="1" /> Insurance Brokers: What They Do and Who Needs One https://www.nerdwallet.com/article/insurance/insurance-brokers NerdWallet urn:uuid:78453b64-cbbd-203b-a578-142365efaa8d Thu, 21 May 2020 15:27:33 +0000 When buying insurance, it’s smart to get quotes from multiple insurers to find the best price. While almost anyone can compare rates online, in some cases it makes sense to… <p>When buying insurance, it’s smart to get quotes from multiple insurers to find the best price. While almost anyone can compare rates online, in some cases it makes sense to have a professional walk you through your options. » MORE: Car insurance quotes: What you need to know What is an insurance broker? An insurance...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kayda Norman is a writer at NerdWallet. Email: knorman@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Insurance Brokers: What They Do and Who Needs One originally appeared on NerdWallet.</p><span data-post-id="795530"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795530" style="display: none;" data-has-syndication-rights="1" /> The MozCon Virtual 2020 Initial Agenda http://tracking.feedpress.it/link/9375/13562012 Moz Blog urn:uuid:c070f90d-1438-1ff4-21ba-1df1ff464efe Thu, 21 May 2020 14:15:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/4164011\">cheryldraper</a></p><p>It's the question that's been on plenty of people's minds: <em>What's up with MozCon this year?</em></p> <p>We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now<strong> MozCon Virtual</strong>, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.</p> <p>Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, <a href="#agenda">who's speaking and what you'll learn</a>, and more!</p> <h2>Here's the skinny on MozCon Virtual</h2> <p>MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO. </p> <p><strong><a href="#agenda">Twenty-two industry thought leaders</a></strong> will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.</p> <p>Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!</p> <p align="center"><a href="https://moz.com/mozcon/register" class="button-primary large-cta blue">Save my spot at MozCon Virtual!</a></p> <h2>Changes, challenges, & nitty-gritty details</h2> <h3>A note about transparency and making really hard decisions</h3> <p><strong>We're not going to lie — organizing this year's MozCon was a challenge.</strong> As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)</p> <p>There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape. </p> <p><strong>In the end, it came down to what was best for our community. </strong>MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. <strong>SEO doesn't just stop. And right now, it's picking up speed:</strong> People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.</p> <h3>Not your typical marketing couchference</h3> <p>It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.</p> <p>We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:</p> <ul><li><strong>The highest caliber speakers and topics in town: </strong>Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.</li><li><strong>Friendly neighborhood Mozzers emceeing the event: </strong>MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.</li><li><strong>Interactive Q&A with the experts: </strong>You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.</li><li><strong>Virtual networking with Birds of a Feather breakout sessions: </strong>Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.</li><li><strong>Charitable donations: </strong>Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.</li><li><strong>Awesome partners:</strong> MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: <a href="https://www.97thfloor.com/">97th Floor</a>, <a href="https://www.basesearchmarketing.com/">Base Search Marketing</a>, <a href="https://www.callrail.com/">CallRail</a>, <a href="https://www.crowdcontent.com/">Crowd Content</a>, <a href="https://www.duda.co/">Duda</a>, <a href="https://gatherup.com/">GatherUp</a>, and <a href="https://www.pagesseomagazine.com/">PAGES</a>!</li></ul> <h3>Two days chock full of conference goodness</h3> <p></p> <p>We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.</p> <p></p> <h3>A global experience at a more accessible price</h3> <h4>We're streaming MozCon!</h4> <p></p> <p>Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer <strong>yes</strong> — <strong>this year, MozCon will be fully available to remote attendees.</strong> While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.</p> <p></p> <h4>MozCon quality at a price more folks can afford: Tickets are now $129</h4> <p>We've lowered the price to attend this year's conference for a couple of reasons. </p> <p>One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!</p> <p>And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.</p> <p><strong>Every MozCon ticket purchased also includes full access to the MozCon video bundle,</strong> a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.</p> <p align="center"><a href="https://moz.com/mozcon/register" class="button-primary large-cta yellow">Register for MozCon Virtual</a></p> <hr> <h2 id="agenda">Initial agenda</h2> <p>Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!</p> <h3><strong>Alexis Sanders</strong></h3> <p><strong>Senior SEO Account Manager, <a href="https://www.merkleinc.com/">Merkle<br></a></strong><strong>The Science of Seeking Your Customer</strong><strong></strong></p> <p>Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.</p> <h3>Andy Crestodina</h3> <p><strong>Co-founder and CMO, <a href="https://www.orbitmedia.com">Orbit Media<br></a>Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies</strong></p> <p>Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings? </p> <p>This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.</p> <h3>Britney Muller</h3> <p><strong>Senior SEO Scientist, Moz<br>TBD</strong></p> <p>Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!</p> <h3>Brian Dean</h3> <p><strong>Founder, <a href="https://backlinko.com/">Backlinko<br></a></strong><strong>How to Promote Your Content Like a Boss</strong></p> <p>Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.</p> <h3>Casie Gillette</h3> <p><strong>Senior Director of Digital, <a href="https://komarketing.com/">KoMarketing<br></a></strong><strong>Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice</strong></p> <p>Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok? </p> <p>The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.</p> <h3>Dana DiTomaso</h3> <p><strong>President and partner, <a href="https://kickpoint.ca/">Kick Point<br></a></strong><strong>TBD</strong></p> <p>MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.</p> <h3>David Sottimano</h3> <p><strong>VP, <a href="https://keyphraseology.com">Keyphraseology<br></a></strong><strong>Everyday Automation for Marketers</strong></p> <p>As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions. </p> <h3>Flavilla Fongang</h3> <p><strong>Brand Strategist, <a href="https://www.3coloursrule.co.uk/london-branding-agency/">3 Colours Rule<br></a></strong><strong>How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem</strong></p> <p>Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.</p> <h3>Francine Rodriguez</h3> <p><strong>Manager of Customer Success, <a href="https://www.wordstream.com/">WordStream<br></a></strong><strong>Let It Go: How to Embrace Automation and Get Way More Done</strong></p> <p>Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.</p> <h3>Heather Physioc</h3> <p><strong>Group Connections Director, Discoverability, <a href="https://www.vmlyr.com/">VMLY&R<br></a>Competitive Advantage in a Commoditized Industry</strong></p> <p>SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.</p> <h3>Izzi Smith</h3> <p><strong>Technical SEO Analyst, <a href="https://en.ryte.com/">Ryte<br></a></strong><strong>How to Be Ahead of the (CTR) Curve </strong></p> <p>Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!</p> <h3>Joy Hawkins</h3> <p><strong>Owner, <a href="https://www.sterlingsky.ca/">Sterling Sky Inc.<br></a></strong><strong>Google My Business: Battling Bad Info & Safeguarding Your Search Strategy</strong></p> <p>What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.</p> <h3>Mike King</h3> <p><strong>Managing Director, <a href="https://ipullrank.com">iPullRank<br></a></strong><strong>TBD</strong></p> <p>Mike <a href="https://moz.com/blog/the-technical-seo-renaissance">redefined technical SEO and its importance in our industry</a> back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.</p> <h3>Dr. Peter J. Meyers</h3> <p><strong>Marketing Scientist, Moz<br></strong><strong>Moving Targets: Keywords in Crisis</strong></p> <p>Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.</p> <h3>Phil Nottingham</h3> <p><strong>Brand and Video Marketing Strategist, Phil Nottingham Ltd.<br></strong><strong>How to Build a Global Brand Without a Global Budget</strong></p> <p>As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.</p> <h3>Rob Ousbey</h3> <p><strong>VP Product, Moz<br>TBD</strong></p> <p>Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.</p> <h3>Robin Lord</h3> <p><strong>Consultant, <a href="https://www.distilled.net/">Distilled<br></a></strong><strong>Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google</strong></p> <p>How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.</p> <h3>Ross Simmonds</h3> <p><strong>CEO, <a href="https://foundationinc.co/">Foundation<br></a></strong><strong>Designing a Content Engine: Going from Ideation to Creation to Distribution</strong></p> <p>What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.</p> <h3>Russ Jones</h3> <p><strong>Principal Search Scientist, Moz<br></strong><strong>I Wanna Be Rich: Making Your Consultancy Profitable</strong></p> <p>How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.</p> <h3>Sarah Bird</h3> <p><strong>CEO, Moz<br></strong><strong>Welcome to MozCon Virtual + the State of the Industry</strong></p> <p>Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.</p> <h3>Shannon McGuirk</h3> <p><strong>Head of PR & Content, <a href="https://www.aira.net/">Aira<br></a></strong><strong>Great Expectations: The Truth About Digital PR Campaigns</strong></p> <p>In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.</p> <h3>Wil Reynolds</h3> <p><strong>Founder & Vice President of Innovation, <a href="https://www.seerinteractive.com">Seer Interactive</a></strong><strong>The CMO Role Has Been Disrupted – Are You Ready for Your New Boss?</strong></p> <p>CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.</p> <p>Connecting your data and building your data flywheel is one way to support the swift answers CEOs ex <p>Posted by <a href=\"https://moz.com/community/users/4164011\">cheryldraper</a></p><p>It's the question that's been on plenty of people's minds: <em>What's up with MozCon this year?</em></p> <p>We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now<strong> MozCon Virtual</strong>, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.</p> <p>Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, <a href="#agenda">who's speaking and what you'll learn</a>, and more!</p> <h2>Here's the skinny on MozCon Virtual</h2> <p>MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO. </p> <p><strong><a href="#agenda">Twenty-two industry thought leaders</a></strong> will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.</p> <p>Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!</p> <p align="center"><a href="https://moz.com/mozcon/register" class="button-primary large-cta blue">Save my spot at MozCon Virtual!</a></p> <h2>Changes, challenges, & nitty-gritty details</h2> <h3>A note about transparency and making really hard decisions</h3> <p><strong>We're not going to lie — organizing this year's MozCon was a challenge.</strong> As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)</p> <p>There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape. </p> <p><strong>In the end, it came down to what was best for our community. </strong>MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. <strong>SEO doesn't just stop. And right now, it's picking up speed:</strong> People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.</p> <h3>Not your typical marketing couchference</h3> <p>It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.</p> <p>We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:</p> <ul><li><strong>The highest caliber speakers and topics in town: </strong>Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.</li><li><strong>Friendly neighborhood Mozzers emceeing the event: </strong>MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.</li><li><strong>Interactive Q&A with the experts: </strong>You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.</li><li><strong>Virtual networking with Birds of a Feather breakout sessions: </strong>Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.</li><li><strong>Charitable donations: </strong>Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.</li><li><strong>Awesome partners:</strong> MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: <a href="https://www.97thfloor.com/">97th Floor</a>, <a href="https://www.basesearchmarketing.com/">Base Search Marketing</a>, <a href="https://www.callrail.com/">CallRail</a>, <a href="https://www.crowdcontent.com/">Crowd Content</a>, <a href="https://www.duda.co/">Duda</a>, <a href="https://gatherup.com/">GatherUp</a>, and <a href="https://www.pagesseomagazine.com/">PAGES</a>!</li></ul> <h3>Two days chock full of conference goodness</h3> <p></p> <p>We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.</p> <p></p> <h3>A global experience at a more accessible price</h3> <h4>We're streaming MozCon!</h4> <p></p> <p>Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer <strong>yes</strong> — <strong>this year, MozCon will be fully available to remote attendees.</strong> While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.</p> <p></p> <h4>MozCon quality at a price more folks can afford: Tickets are now $129</h4> <p>We've lowered the price to attend this year's conference for a couple of reasons. </p> <p>One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!</p> <p>And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.</p> <p><strong>Every MozCon ticket purchased also includes full access to the MozCon video bundle,</strong> a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.</p> <p align="center"><a href="https://moz.com/mozcon/register" class="button-primary large-cta yellow">Register for MozCon Virtual</a></p> <hr> <h2 id="agenda">Initial agenda</h2> <p>Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!</p> <h3><strong>Alexis Sanders</strong></h3> <p><strong>Senior SEO Account Manager, <a href="https://www.merkleinc.com/">Merkle<br></a></strong><strong>The Science of Seeking Your Customer</strong><strong></strong></p> <p>Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.</p> <h3>Andy Crestodina</h3> <p><strong>Co-founder and CMO, <a href="https://www.orbitmedia.com">Orbit Media<br></a>Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies</strong></p> <p>Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings? </p> <p>This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.</p> <h3>Britney Muller</h3> <p><strong>Senior SEO Scientist, Moz<br>TBD</strong></p> <p>Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!</p> <h3>Brian Dean</h3> <p><strong>Founder, <a href="https://backlinko.com/">Backlinko<br></a></strong><strong>How to Promote Your Content Like a Boss</strong></p> <p>Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.</p> <h3>Casie Gillette</h3> <p><strong>Senior Director of Digital, <a href="https://komarketing.com/">KoMarketing<br></a></strong><strong>Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice</strong></p> <p>Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok? </p> <p>The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.</p> <h3>Dana DiTomaso</h3> <p><strong>President and partner, <a href="https://kickpoint.ca/">Kick Point<br></a></strong><strong>TBD</strong></p> <p>MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.</p> <h3>David Sottimano</h3> <p><strong>VP, <a href="https://keyphraseology.com">Keyphraseology<br></a></strong><strong>Everyday Automation for Marketers</strong></p> <p>As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions. </p> <h3>Flavilla Fongang</h3> <p><strong>Brand Strategist, <a href="https://www.3coloursrule.co.uk/london-branding-agency/">3 Colours Rule<br></a></strong><strong>How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem</strong></p> <p>Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.</p> <h3>Francine Rodriguez</h3> <p><strong>Manager of Customer Success, <a href="https://www.wordstream.com/">WordStream<br></a></strong><strong>Let It Go: How to Embrace Automation and Get Way More Done</strong></p> <p>Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.</p> <h3>Heather Physioc</h3> <p><strong>Group Connections Director, Discoverability, <a href="https://www.vmlyr.com/">VMLY&R<br></a>Competitive Advantage in a Commoditized Industry</strong></p> <p>SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.</p> <h3>Izzi Smith</h3> <p><strong>Technical SEO Analyst, <a href="https://en.ryte.com/">Ryte<br></a></strong><strong>How to Be Ahead of the (CTR) Curve </strong></p> <p>Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!</p> <h3>Joy Hawkins</h3> <p><strong>Owner, <a href="https://www.sterlingsky.ca/">Sterling Sky Inc.<br></a></strong><strong>Google My Business: Battling Bad Info & Safeguarding Your Search Strategy</strong></p> <p>What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.</p> <h3>Mike King</h3> <p><strong>Managing Director, <a href="https://ipullrank.com">iPullRank<br></a></strong><strong>TBD</strong></p> <p>Mike <a href="https://moz.com/blog/the-technical-seo-renaissance">redefined technical SEO and its importance in our industry</a> back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.</p> <h3>Dr. Peter J. Meyers</h3> <p><strong>Marketing Scientist, Moz<br></strong><strong>Moving Targets: Keywords in Crisis</strong></p> <p>Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.</p> <h3>Phil Nottingham</h3> <p><strong>Brand and Video Marketing Strategist, Phil Nottingham Ltd.<br></strong><strong>How to Build a Global Brand Without a Global Budget</strong></p> <p>As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.</p> <h3>Rob Ousbey</h3> <p><strong>VP Product, Moz<br>TBD</strong></p> <p>Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.</p> <h3>Robin Lord</h3> <p><strong>Consultant, <a href="https://www.distilled.net/">Distilled<br></a></strong><strong>Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google</strong></p> <p>How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.</p> <h3>Ross Simmonds</h3> <p><strong>CEO, <a href="https://foundationinc.co/">Foundation<br></a></strong><strong>Designing a Content Engine: Going from Ideation to Creation to Distribution</strong></p> <p>What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.</p> <h3>Russ Jones</h3> <p><strong>Principal Search Scientist, Moz<br></strong><strong>I Wanna Be Rich: Making Your Consultancy Profitable</strong></p> <p>How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.</p> <h3>Sarah Bird</h3> <p><strong>CEO, Moz<br></strong><strong>Welcome to MozCon Virtual + the State of the Industry</strong></p> <p>Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.</p> <h3>Shannon McGuirk</h3> <p><strong>Head of PR & Content, <a href="https://www.aira.net/">Aira<br></a></strong><strong>Great Expectations: The Truth About Digital PR Campaigns</strong></p> <p>In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.</p> <h3>Wil Reynolds</h3> <p><strong>Founder & Vice President of Innovation, <a href="https://www.seerinteractive.com">Seer Interactive</a></strong><strong>The CMO Role Has Been Disrupted – Are You Ready for Your New Boss?</strong></p> <p>CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.</p> <p>Connecting your data and building your data flywheel is one way to support the swift answers CEOs ex Should Seniors Consider a Reverse Mortgage Now? https://www.nerdwallet.com/article/finance/should-seniors-consider-reverse-mortgages-now NerdWallet urn:uuid:1621e770-6358-797b-c9ab-6a6e63e53409 Thu, 21 May 2020 13:00:09 +0000 Reverse mortgages allow older homeowners to turn part of their home equity into tax-free cash, using a loan that doesn’t have to be paid back until they die, sell or… <p>Reverse mortgages allow older homeowners to turn part of their home equity into tax-free cash, using a loan that doesn’t have to be paid back until they die, sell or move out. That sounds good to a lot of seniors navigating financial fallout during the coronavirus pandemic. Stay-at-home orders may have taken away jobs needed...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Liz Weston is a writer at NerdWallet. Email: lweston@nerdwallet.com. Twitter: @lizweston. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Should Seniors Consider a Reverse Mortgage Now? originally appeared on NerdWallet.</p><span data-post-id="786826"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=786826" style="display: none;" data-has-syndication-rights="1" /> What Is Supplemental Life Insurance? https://www.nerdwallet.com/article/insurance/supplemental-life-insurance NerdWallet urn:uuid:0468b6e9-66ef-e023-fba3-7f867494e6bd Thu, 21 May 2020 00:01:59 +0000 Supplemental life insurance adds an extra layer of coverage to an existing policy. Supplemental insurance can include: Coverage you purchase in addition to your basic policy. Life insurance for your… <p>Amid the COVID-19 pandemic, not all companies are accepting new life insurance applications. For the latest information on how to cope with financial stress during this emergency, see NerdWallet’s financial guide to COVID-19. Supplemental life insurance adds an extra layer of coverage to an existing policy. Supplemental insurance can include: Coverage you purchase in addition...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Georgia Rose is a writer at NerdWallet. Email: grose@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article What Is Supplemental Life Insurance? originally appeared on NerdWallet.</p><span data-post-id="792551"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=792551" style="display: none;" data-has-syndication-rights="1" /> United Club Infinite Card’s 100K Bonus Ends; Annual Fee Now Waived for a Year https://www.nerdwallet.com/article/credit-cards/united-club-infinite-card-ditches-bonus-waives-annual-fee-first-year NerdWallet urn:uuid:8768a625-5e39-4230-46ad-1b58646b2b33 Wed, 20 May 2020 18:38:52 +0000 The luxury version of the airline credit card for United Airlines, the , has eliminated its sign-up bonus and instead is waiving its hefty annual fee for the first year.… <p>The luxury version of the airline credit card for United Airlines, the United Club℠ Infinite Card, has eliminated its sign-up bonus and instead is waiving its hefty annual fee for the first year. Here’s what to know. What’s changing? The new offer Sign-up bonus: None. Annual fee: $0 intro for the first year, then $525....</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Gregory Karp is a writer at NerdWallet. Email: gkarp@nerdwallet.com. Twitter: @spendingsmart. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article United Club Infinite Card’s 100K Bonus Ends; Annual Fee Now Waived for a Year originally appeared on NerdWallet.</p><span data-post-id="795752"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795752" style="display: none;" data-has-syndication-rights="1" /> How Much Are My Best Western Points Worth? https://www.nerdwallet.com/article/travel/much-best-western-points-worth NerdWallet urn:uuid:5f2b76af-f64f-26c8-a128-b4c7e2b4523d Wed, 20 May 2020 17:29:22 +0000 It’s not the best-known hotel rewards programs out there, yet Best Western Rewards offers good value for budget travelers. The question is, how much value? Based on our analysis, the… <p>It’s not the best-known hotel rewards programs out there, yet Best Western Rewards offers good value for budget travelers. The question is, how much value? Based on our analysis, the short answer is NerdWallet values Best Western points at 0.7 cent each. This is a baseline value, drawn from real-world data, not a maximized value. In other...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sam Kemmis is a writer at NerdWallet. Email: skemmis@nerdwallet.com. Twitter: @samsambutdif. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How Much Are My Best Western Points Worth? originally appeared on NerdWallet.</p><span data-post-id="795889"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795889" style="display: none;" data-has-syndication-rights="1" /> 5 Things to Do When You Get the American Express Blue Business Cash Card https://www.nerdwallet.com/article/travel/things-to-do-when-you-get-the-american-express-blue-business-cash-card NerdWallet urn:uuid:ee2f8549-acd5-5ec7-8e57-aeb497144717 Wed, 20 May 2020 17:24:23 +0000 Now that you’ve received your , what should you do first? This business cash back credit card offers a lot of value to business owners, so you don’t want to… <p>Now that you’ve received your American Express Blue Business Cash™ Card, what should you do first? This business cash back credit card offers a lot of value to business owners, so you don’t want to miss out on any of its benefits. Here’s how to maximize its features to earn cash back, save money and...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Lee Huffman is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 5 Things to Do When You Get the American Express Blue Business Cash Card originally appeared on NerdWallet.</p><span data-post-id="795878"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795878" style="display: none;" data-has-syndication-rights="1" /> 0% Intro APR Credit Cards Help in a Crisis, but Mind the Details https://www.nerdwallet.com/article/credit-cards/0-percent-intro-apr-credit-cards-pitfalls NerdWallet urn:uuid:c150719f-d1b0-1eac-bc98-2a3879c9e007 Wed, 20 May 2020 16:31:12 +0000 In a financial crisis like the one caused by the coronavirus, some consumers may turn to credit cards offering 0% introductory APRs to help get them through to the other… <p>In a financial crisis like the one caused by the coronavirus, some consumers may turn to credit cards offering 0% introductory APRs to help get them through to the other side. It’s a solid choice primarily available to people with good credit (FICO scores of 690 or higher). A 0% intro APR card allows you...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Kimberly Palmer is a writer at NerdWallet. Email: kpalmer@nerdwallet.com. Twitter: @kimberlypalmer. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article 0% Intro APR Credit Cards Help in a Crisis, but Mind the Details originally appeared on NerdWallet.</p><span data-post-id="794188"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=794188" style="display: none;" data-has-syndication-rights="1" /> Advanced Award Booking Tips: Frontier Airlines https://www.nerdwallet.com/article/travel/advanced-award-booking-tips-frontier-airlines NerdWallet urn:uuid:027f8aa1-06de-c562-d75f-1bd205922b0d Wed, 20 May 2020 15:22:33 +0000 Let’s not mince words: Booking flights with Frontier Airlines miles is a pain. Between the confusing fees, short expiration window and low-value miles, the hassle of award booking can seemingly… <p>Let’s not mince words: Booking flights with Frontier Airlines miles is a pain. Between the confusing fees, short expiration window and low-value miles, the hassle of award booking can seemingly outweigh the benefit. But don’t lose hope — these advanced booking techniques can help you wring more value from your Frontier miles. Whether you’re a...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sam Kemmis is a writer at NerdWallet. Email: skemmis@nerdwallet.com. Twitter: @samsambutdif. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Advanced Award Booking Tips: Frontier Airlines originally appeared on NerdWallet.</p><span data-post-id="794727"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=794727" style="display: none;" data-has-syndication-rights="1" /> First-Time Home Buyers Priced Out in Major Metros Even Before Pandemic https://www.nerdwallet.com/article/mortgages/fthb-affordability-q12020 NerdWallet urn:uuid:1cf8db74-bcc5-5be7-3e9b-b125a669f2be Wed, 20 May 2020 13:00:45 +0000 Homes in major metropolitan areas were difficult to find and largely priced out of reach for first-time buyers in the first quarter of 2020. In 20 of the 50 largest… <p>Homes in major metropolitan areas were difficult to find and largely priced out of reach for first-time buyers in the first quarter of 2020. In 20 of the 50 largest U.S. metros, list prices were more than five times the median first-time home buyer income in January through March. Moreover, the number of active listings...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Elizabeth Renter is a writer at NerdWallet. Email: elizabeth@nerdwallet.com. Twitter: @elizabethrenter. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article First-Time Home Buyers Priced Out in Major Metros Even Before Pandemic originally appeared on NerdWallet.</p><span data-post-id="789082"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=789082" style="display: none;" data-has-syndication-rights="1" /> Social Media Marketing Strategy for a Multi-Location Business https://www.socialmediaexaminer.com/social-media-marketing-strategy-for-multi-location-business/ Social Media Examiner urn:uuid:349b6499-7f15-8da0-89a0-6aecda4cbcf6 Wed, 20 May 2020 10:00:42 +0000 <img width="1200" height="628" src="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/social-strategy-multi-location-business-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/social-strategy-multi-location-business-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/social-strategy-multi-location-business-how-to-1200-300x157.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/social-strategy-multi-location-business-how-to-1200-1024x536.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/social-strategy-multi-location-business-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/social-strategy-multi-location-business-how-to-1200-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Does your business have multiple locations? Need a better social media strategy? In this article, you&#8217;ll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to extend your business operations into different markets (countries, states, cities, or [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/social-media-marketing-strategy-for-multi-location-business/">Social Media Marketing Strategy for a Multi-Location Business</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Marketing | Social Media Examiner</a>.</p> VA Cash-Out Refinance: How It Works https://www.nerdwallet.com/article/mortgages/va-cash-out-refinance NerdWallet urn:uuid:e31b143f-6624-e43f-5df6-2e94cfb71259 Wed, 20 May 2020 00:30:51 +0000 NOTE: Due to the coronavirus outbreak, refinancing may be a bit of a challenge. Lenders are dealing with high loan demand and staffing issues. If you can’t pay your current… <p>NOTE: Due to the coronavirus outbreak, refinancing may be a bit of a challenge. Lenders are dealing with high loan demand and staffing issues. If you can’t pay your current home loan, refer to our mortgage assistance resource. For the latest information on how to cope with financial stress during this emergency, see NerdWallet’s financial...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Barbara Marquand is a writer at NerdWallet. Email: bmarquand@nerdwallet.com. Twitter: @barbaramarquand. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article VA Cash-Out Refinance: How It Works originally appeared on NerdWallet.</p><span data-post-id="794354"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=794354" style="display: none;" data-has-syndication-rights="1" /> How Much Are My Frontier Miles Worth? https://www.nerdwallet.com/article/travel/how-much-are-my-frontier-miles-worth NerdWallet urn:uuid:de4be58b-3818-9bed-98d8-f17691377933 Tue, 19 May 2020 18:36:11 +0000 Frontier Airlines hands out its miles like so many in-flight peanuts. In fact, our analysis showed the carrier awards more than twice as many miles per dollar spent as competitors… <p>Frontier Airlines hands out its miles like so many in-flight peanuts. In fact, our analysis showed the carrier awards more than twice as many miles per dollar spent as competitors like Delta and United. Yet the number of miles doesn’t matter if you don’t know how much they’re worth. NerdWallet values Frontier miles at 0.6...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sam Kemmis is a writer at NerdWallet. Email: skemmis@nerdwallet.com. Twitter: @samsambutdif. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How Much Are My Frontier Miles Worth? originally appeared on NerdWallet.</p><span data-post-id="795383"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=795383" style="display: none;" data-has-syndication-rights="1" /> The Complete Guide to Redeeming United MileagePlus Miles https://www.nerdwallet.com/article/travel/complete-guide-redeeming-united-mileageplus-miles NerdWallet urn:uuid:b526427a-1c05-5319-0768-f9435c15a455 Tue, 19 May 2020 18:26:50 +0000 United Airlines offers plenty of opportunities to redeem MileagePlus miles, but some redemption options are better than others. You’ll want to learn what the options are so you can choose… <p>United Airlines offers plenty of opportunities to redeem MileagePlus miles, but some redemption options are better than others. You’ll want to learn what the options are so you can choose the redemption that works best for you and hopefully provides good value as well. In this post, we will look at the different ways in...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Elina Geller is a writer at NerdWallet. Email: egeller@nerdwallet.com. Twitter: @elina_geller. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article The Complete Guide to Redeeming United MileagePlus Miles originally appeared on NerdWallet.</p><span data-post-id="792460"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=792460" style="display: none;" data-has-syndication-rights="1" /> Why We Love the AmEx Green Card https://www.nerdwallet.com/article/travel/why-we-love-the-amex-green-card NerdWallet urn:uuid:d3882b37-8e34-5b59-11dc-c0ee5ac384be Tue, 19 May 2020 18:25:24 +0000 First introduced in 1969, the is one of the most venerable cards in the AmEx lineup. On the card’s 50th anniversary, AmEx gave it a thorough face-lift by boosting the… <p>First introduced in 1969, the American Express® Green Card is one of the most venerable cards in the AmEx lineup. On the card’s 50th anniversary, AmEx gave it a thorough face-lift by boosting the welcome offer, elevating the earning scheme and adding several benefits to appeal to frequent travelers of all ages. The revamped Green...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Andy Shuman is a writer at NerdWallet. Email: travel@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Why We Love the AmEx Green Card originally appeared on NerdWallet.</p><span data-post-id="792020"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=792020" style="display: none;" data-has-syndication-rights="1" /> Wells Fargo COVID-19 Credit Card Relief, Explained https://www.nerdwallet.com/article/credit-cards/wells-fargo-covid-19-credit-card-relief-explained NerdWallet urn:uuid:329e5c50-8c97-313e-fddb-9cd1f0b125fc Tue, 19 May 2020 16:45:05 +0000 Wells Fargo is one of many credit card issuers offering payment assistance to customers impacted by the COVID-19 pandemic. Its program is also one of the most generous: Cardholders can… <p>Wells Fargo is one of many credit card issuers offering payment assistance to customers impacted by the COVID-19 pandemic. Its program is also one of the most generous: Cardholders can defer monthly payments for three consecutive billing cycles and have all fees and interest waived during that time. You can also apply online for assistance,...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Claire Tsosie is a writer at NerdWallet. Email: claire@nerdwallet.com. Twitter: @ideclaire7. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Wells Fargo COVID-19 Credit Card Relief, Explained originally appeared on NerdWallet.</p><span data-post-id="793833"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=793833" style="display: none;" data-has-syndication-rights="1" /> Side Hustle Much? You Might Have the Wrong Credit Card https://www.nerdwallet.com/article/credit-cards/side-hustle-business-credit-card NerdWallet urn:uuid:2ea6ae60-46b7-25b2-958b-132edbc9aaa0 Tue, 19 May 2020 12:50:30 +0000 Entrepreneurial types who freelance and side hustle their way through the week likely have access to a tool that could help them thrive: a business credit card. If you drive… <p>Entrepreneurial types who freelance and side hustle their way through the week likely have access to a tool that could help them thrive: a business credit card. If you drive a rideshare part time, regularly resell on eBay or book paid photography jobs on the side, you may qualify for a business credit card. You...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Gregory Karp is a writer at NerdWallet. Email: gkarp@nerdwallet.com. Twitter: @spendingsmart. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Side Hustle Much? You Might Have the Wrong Credit Card originally appeared on NerdWallet.</p><span data-post-id="785585"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=785585" style="display: none;" data-has-syndication-rights="1" /> 30 Lessons After 30 Million SEO Visitors https://neilpatel.com/blog/seo-visitors/ The KISSmetrics Marketing Blog urn:uuid:61209246-9095-b178-030d-bc35e7330060 Tue, 19 May 2020 12:27:00 +0000 <p>As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates. I know that sounds contradictory because if you are an SEO, why wouldn’t [&#8230;]</p> <p>The post <a rel="nofollow" href="https://neilpatel.com/blog/seo-visitors/">30 Lessons After 30 Million SEO Visitors</a> appeared first on <a rel="nofollow" href="https://neilpatel.com">Neil Patel</a>.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/30million.png" alt=""/></figure> <p>As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO.</p> <p><em>Technically it’s more, but who’s counting</em>.</p> <p>What’s funny, though, is I barely look at my traffic, even as <a href="https://neilpatel.com/blog/the-ultimate-google-algorithm-cheat-sheet/">Google continually rolls out algorithm updates</a>.</p> <p>I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, <em>right?</em></p> <p>Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes.</p> <p>So today, I wanted to share them with you so that you can learn from my mistakes… so here goes:</p> <span id="more-92617"></span> <h2><strong>Lesson #1: Don’t obsess over rankings, obsess over conversions</strong></h2> <p>I used to check my rankings every single day. Literally. </p> <p>On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic.</p> <p>That’s all I cared about back in the day&#8230; boosting my organic traffic.</p> <p>But here is the thing: As my rankings and traffic went up over the years, my revenue didn’t go up proportionally.</p> <p>For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.</p> <p>I quickly learned that traffic isn’t everything. If you can’t convert the traffic into revenue it doesn’t matter.</p> <p>That taught me that you need to focus on the right keywords that drive conversions and continually optimize your site for conversions.</p> <p>An easy first step for you to take is to install <a href="https://crazyegg.com/">Crazy Egg</a> and run a heatmap to see where people click so you adjust your design and copy to get more sales.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/heatmap.jpg" alt=""/></figure> <h2><strong>Lesson #2: The easiest way to grow your SEO traffic is international expansion</strong></h2> <p>You already know that I get a lot of SEO traffic, but do you know what country drives most of my traffic?</p> <p><em>If you guessed United States, you are wrong.</em></p> <p>Brazil is my most popular region, followed by India.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/regions.png" alt=""/></figure> <p>International SEO is the easiest way to expand and grow your traffic. Here are a few posts that you should read before you expand your SEO globally:</p> <ul><li><a href="https://neilpatel.com/blog/global-seo/">How to create a global SEO strategy</a></li><li><a href="https://neilpatel.com/blog/how-to-international-seo/">Fundamentals of international SEO</a></li><li><a href="https://neilpatel.com/blog/international-seo/">How to correctly setup your site for international SEO</a></li><li><a href="https://neilpatel.com/blog/expand-seo-internationally/">How to profitably expand your SEO globally</a></li></ul> <h2><strong>Lesson #3: Keywords are very, very, very, very important</strong></h2> <p>When I used to write my content, I didn’t obsess about the keywords when I should have.</p> <p><em>My team actually proved me wrong on this.</em></p> <p>I used to focus on writing content for humans and didn’t worry about search engines. My team, on the other hand, obsesses about keywords.</p> <p>Just look at the growth of our traffic in Brazil because of our obsession with the right keywords.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/brazil.png" alt=""/></figure> <p>One simple thing I do before writing that has really helped is I head over to <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> and type in a few of the keywords that I want to go after.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/ubersuggest.png" alt=""/></figure> <p>Once it loads, you’ll see a report like the one above. I want you to then click on “Keyword Ideas” in the left-hand navigation.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/navigation.png" alt=""/></figure> <p>You’ll see a report that contains a list of keywords that you could potentially be targeting.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/keywordideas.png" alt=""/></figure> <p>Make sure you click on the “Related” tab, as well as “Questions” and “Comparisons” … scroll through the list. You&#8217;ll see hundreds of keywords. Pick all of the ones that are relevant and ideally have a high cost per click (CPC). These are the keywords that’ll not only drive traffic but revenue as well.</p> <p>Whenever I write a blog post, I go through this step. Every single time.</p> <h2><strong>Lesson #4: AMP pages can drive more SEO traffic</strong></h2> <p>AMP pages load faster on mobile devices than non-AMP pages.</p> <p>If you aren’t familiar with the AMP framework, <a href="https://neilpatel.com/blog/the-definitive-guide-to-accelerated-mobile-pages-amp/">read this</a>.</p> <p>What most people won’t tell you about AMP pages is that:</p> <ul><li>In regions like the United States, Canada, and the United Kingdom, countries with decent Internet infrastructure, you won’t see much of an increase in traffic.</li><li>In regions with poor Internet infrastructure, like Brazil, you’ll see a 10 to 15% lift in mobile SEO traffic by having AMP pages.</li><li>AMP pages don’t convert visitors into customers as well as normal responsive web design. So, you’ll have to work on testing your AMP pages so you can boost your conversion rates.</li></ul> <h2><strong>Lesson #5: SEO will never convert as well as paid ads</strong></h2> <p>When I started off with SEO, I would run projections on how much the traffic would make me.</p> <p>But the numbers were always off, even if I was able to get the rankings.</p> <p>Here’s the main reason: If you are bidding on terms like auto insurance <a href="https://neilpatel.com/what-is-google-adwords/">through ads</a>, you can drive people to a landing page that looks like this:</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2018/06/aaa.png" alt=""/></figure> <p>But if you want to rank organically, <a href="https://neilpatel.com/blog/content-marketing-works/">you’ll have to do it through content</a>. So, your page that ranks well will look more like this and convert less…</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2018/06/nationwide.png" alt=""/></figure> <p>It doesn’t mean SEO is bad. In reality, it’s much cheaper in the long run than paid ads and will produce a better ROI. But don’t just assume that if you get 100 visitors from paid ads and 3 purchases that you’ll have the same conversion rate with your SEO traffic.</p> <p>Chances are it will be significantly lower by maybe 2 or 3x, but because SEO is cheaper, it will be much more profitable.</p> <h2><strong>Lesson #6: Remarketing is one of the best ways to generate an ROI from SEO</strong></h2> <p>If you get a ton of traffic from SEO, there is a simple strategy you can implement to boost your conversions.</p> <p><a href="https://neilpatel.com/what-is-remarketing/">Remarket</a> everyone on Facebook, Google, and YouTube.</p> <p>That way people come to your site, read your content, and build trust with you and your brand.</p> <p>Then you remarket them throughout the web with ads that prompt your products or services and send them to a landing page that will drive sales.</p> <p>I’ve been doing this for years, just look at my old remarketing ad…</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/remarketing.png" alt=""/></figure> <p>For the regions I use remarketing in, it is responsible for 46% of my leads.</p> <h2><strong>Lesson #7: Don’t forget to update your old content</strong></h2> <p>I publish one new blog post a week. I’m working on increasing this as I get more time, but for now, it is one a week.</p> <p>Can you guess how many blog posts I update on a daily basis? Technically it is 0 (me at least), but my team focuses on updating at least 3 old blog posts per day. That&#8217;s roughly 90 a month.</p> <p>Once you have a few hundred pages, make sure you focus on updating your old content or else your traffic will quickly drop.</p> <p>You can use this <a href="https://www.clickflow.com/content-decay/">content decay tool</a> to see which posts you should update first.</p> <p>This will help you continually grow your SEO traffic instead of hitting plateaus or seeing your traffic take massive drops.</p> <h2><strong>Lesson #8: Don’t forget to optimize your title tags</strong></h2> <p>One of the easiest ways to grow your rankings is to optimize your <a href="https://neilpatel.com/blog/title-tags-seo/">title tags</a>.</p> <p>If you can write persuasive copy and get more clicks, you’ll quickly move up on Google.</p> <p>In Brazil, we spend more time doing this than we do in the United States.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/ctr.png" alt=""/></figure> <p>We get a similar amount of impressions in Brazil, but we have more people focusing on improving our title tags and testing. Hence, we get 95% more SEO traffic in Brazil.</p> <p>If you want tips on boosting your clicks, <a href="https://backlinko.com/google-ctr-stats">check out this article</a>.</p> <p>Another simple hack is to use the “Content Ideas” report in <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a>.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/contentideas.png" alt=""/></figure> <p>On the right side of that report, you can see social share counts from Facebook and Pinterest. And on the left side, you see titles of articles.</p> <p>Typically, if people like a title they share it more. So, look for titles that have a lot of shares as it will give you ideas on what you can use on your website to get more clicks and boost your rankings.</p> <h2><strong>Lesson #9: Don’t put dates in your URL</strong></h2> <p>I used to put dates in my URLs like:</p> <p><em>Neilpatel.com/2017/12/title-of-post/</em></p> <p>This causes search engines to assume that your content is related to a specific date. And after that date gets old, search engines assume your content is irrelevant and outdated.</p> <p>The moment I removed the date from my URLs, I grew my SEO traffic by 58% in 30 days.</p> <figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead" width="700" height="394" src="https://www.youtube.com/embed/yX20m5mprCE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </div></figure> <p>If you have dates in your URL, make sure you <a href="https://neilpatel.com/blog/301-redirects/">301 redirect your old URLs to your new ones</a> once you make that change, or else your rankings will drop.</p> <h2><strong>Lesson #10: Don’t be afraid to use popups</strong></h2> <p>Don’t you hate popups? <em>Well, who doesn’t?</em></p> <p>But people use them because they work.</p> <p>The majority of your pages that will rank are blog-related content. And blog posts tend to drive fewer direct conversions because people are on your site to read the content.</p> <p>In order to maximize your conversions from SEO, you should consider using exit popups so you can convert more of those visitors into customers as they leave.</p> <p>When you leave this site in most cases, you’ll see a popup that looks like:</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/quiz.png" alt=""/></figure> <p>And it drives you to this <a href="https://neilpatel.com/quiz/">quiz</a>, which allows me to convert SEO visitors into customers.</p> <p>You can easily copy me by using <a href="https://hellobar.com/">Hello Bar</a>. It works for all industries including B2B and ecommerce and even lead generation sites.</p> <h2><strong>Lesson #11: Brand queries affect rankings</strong></h2> <p>Everyone talks about how you need links to boost rankings.</p> <p>But very few people talk about brand queries.</p> <p>As Google’s ex-CEO and ex-head of web spam both <a href="http://www.seobook.com/learn-seo/infographics/brand-branding-brands.php">emphasized how brands are important</a>.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/brands.png" alt=""/></figure> <p>One of the big reasons for my growth in SEO traffic is the growth in my brand. I’ve seen a direct correlation in which the more people who find me from my name, the more SEO traffic I get.</p> <p>Just look at my brand growth over time:</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/neil.png" alt=""/></figure> <p>I’ve received over 1.9 million visitors over the last 16 months from people typing in variations of my name in Google.</p> <h2><strong>Lesson #12: Don’t waste your money on paid links</strong></h2> <p>I’ve been doing SEO since I was 16 years old. That’s a long time…</p> <p>When I started off as a kid, I dabbled in paid links and I used to dominate Google for terms like <em>online casino</em>, <em>online poker</em>, <em>web hosting</em>, <em>auto insurance</em>, and even <em>credit cards</em>.</p> <p>And I was making a killing off of affiliate income from these sites.</p> <p>But it was all short lived.</p> <p><em>Why?</em></p> <p>Because I bought links. And eventually Google penalized all of those sites.</p> <p>If I never purchased links, those sites would have taken longer to rank, but they would have been around today, and I would have generated more income overall.</p> <p>Don’t buy links, it’s bad and shortsighted.</p> <h2><strong>Lesson #13: Guest post to build a brand, not to build links</strong></h2> <p>I already covered the importance of branding above.</p> <p>A great way to build your brand and indirectly boost your SEO traffic is through guest posting.</p> <p>But don’t use guest posting to build links.</p> <p>Most sites that offer guest posts, nofollow them (which they should), and Google is smart enough to know what a guest post is, <a href="https://neilpatel.com/blog/seo-lessons-google/">hence they ignore guest post links from sites like Forbes</a>.</p> <p>It’s pretty easy to spot a guest post for both a human and algorithm…</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2018/11/entrepreneur.png" alt=""/></figure> <p>But if you are using it to build a brand, great. Focus on the content quality and not links.</p> <h2><strong>Lesson #14: Don’t forget to interlink</strong></h2> <p>Do you know what some of my highest ranked pages are?</p> <p>The ones that are interlinked.</p> <p><em>It takes anywhere from 6 months to a year for many of the interlinks to kick in, but it is still effective none-the-less.</em></p> <p>Every time I wrote content, I used to make sure I link out to my older pieces of content when it made sense. But I made a big mistake… I wasn’t going into my older pieces of content and then adding links to my newer pieces of content.</p> <p>That one change was game-changing for me. It took time to see the results but it worked exceptionally well.</p> <p>It’s how I rank high for terms like “email marketing”.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/emailmarketing.png" alt=""/></figure> <h2><strong>Lesson #15: Google isn’t the only game in town</strong></h2> <p>Although Google is the most popular search engine, it isn’t the only one you need to focus on.</p> <p>Did you know that YouTube is the second most popular search engine?</p> <p>Even <a href="https://www.similarweb.com/website/bing.com#overview">Bing gets a lot of traffic</a>.</p> <p>If you want to rank high on Bing, <a href="https://neilpatel.com/blog/a-simple-guide-to-bing-seo/">follow this</a>.</p> <p>Or if you prefer video, watch this:</p> <figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How to Rank on Page 1 of Bing | Bing SEO" width="700" height="394" src="https://www.youtube.com/embed/srRwLFNLing?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </div></figure> <p>As for YouTube, this guide will teach you <a href="https://neilpatel.com/blog/youtube-seo/">YouTube SEO</a>. It works really well, just look at my YouTube SEO traffic:</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/youtubeseo.png" alt=""/></figure> <p>Over the last 28 days, I received 429,501 video views through YouTube SEO.</p> <h2><strong>Lesson #16: Speed is everything</strong></h2> <p>The faster your server and the more optimized your site, the more traffic you’ll get.</p> <p>Years ago, my friend Otis added more servers to his site <a href="https://www.goodreads.com/">GoodReads</a>.</p> <p>Within a month, his SEO traffic went up over 20%.</p> <p>Speed is part of Google’s algorithm, so optimize it for both web and mobile.</p> <p>A quick way to see your site&#8217;s speed is to <a href="https://neilpatel.com/seo-analyzer/">enter your URL here</a>.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2019/05/seoanalyzerneilpatel.png" alt=""/></figure> <p>You’ll see a report that breaks down your mobile and desktop load times as well as what you can do to improve them.</p> <h2><strong>Lesson #17: Quality over quantity</strong></h2> <p>SEO used to be a game of quantity over quality.</p> <p>That isn’t the case anymore. With over a billion blogs, Google has its fair share of sites to choose from.</p> <p>Just look at About.com. Eventually they renamed it Dotdash and changed their strategy.</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/01/aboutcom.png" alt=""/></figure> <p>They took all of their About.com content and moved it over to 6 vertical based sites and deleted 900,000 pages of junk content.</p> <p><a href="https://neilpatel.com/blog/seo-dead/">This grew their traffic and revenue by a whopping 140%</a>.</p> <p>Focus on writing high-quality content. It’s why I blog less and try to make my content amazing.</p> <h2><strong>Lesson #18: Tools are better than content marketing</strong></h2> <p>I used to focus all of my energy on content marketing because it drove a lot of links and SEO traffic.</p> <p>But over time, I realized that creating free tools builds more natural links than anything else I have ever tested.</p> <p>Just look at <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a>. I spent years creating it and look at how many links it has generated…</p> <figure class="wp-block-image size-large"><img src="https://neilpatel.com/wp-content/uploads/2020/05/backlinks.png" alt=""/></figure> <p>30,603 backlinks! That’s a lot of links.</p> <p>If you don’t have the resources to build a custom tool like me, you can always start with buying a white label tool from <a href="https://codecanyon.net/">Code Canyon</a> for $10 or $20. They literally have tools for almost all industries.</p> <h2><strong>Lesson #19: Don’t rely only on SEO</strong></h2> <p>When I first got started in SEO, all I could think about was SEO.</p> <p>To me, it was the best marketing channel out there because it allowed me to compete with large companies.</p> <p>Even to this day, I still love SEO more than any other channel.</p> <p>But it doesn’t stop me from leveraging other marketing channels.</p> <p>See, years ago you could build a business off of one marketing channel.</p> <p>Yelp was built through SEO. Dropbox through social media referrals. Facebook through email invites…</p> <p>Those days don’t exist anymore. You can’t just build your traffic from one channel.</p> <p>Although you should do SEO, you should also try paid ads, social media marketing, email marketing, push notifications, and anything else that comes out.</p> <p>Diversify your traffic sources and don’t just rely solely on SEO.</p> <h2><strong>Lesson #20: People love linking to data</strong></h2> <p>Spending money and time to gather your own unique data is an easy way to build links.</p> <p>Check out my posts on <a href="https://neilpatel.com/blog/content-marketing-future/">content marketing trends</a> and <a href="https://neilpatel.com/blog/social-media-trends/">social media trends</a>.</p> <p>I’ve added tons of unique data, stats, and charts to each of those pos How to Retarget Facebook Ad Traffic for Conversions https://www.socialmediaexaminer.com/how-to-retarget-facebook-ad-traffic-for-conversions/ Social Media Examiner urn:uuid:620ecaf0-2f05-ce8d-726c-e8c8e7b49899 Tue, 19 May 2020 10:00:24 +0000 <img width="1200" height="628" src="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-ad-traffic-how-to-retarget-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-ad-traffic-how-to-retarget-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-ad-traffic-how-to-retarget-1200-300x157.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-ad-traffic-how-to-retarget-1200-1024x536.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-ad-traffic-how-to-retarget-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/facebook-ad-traffic-how-to-retarget-1200-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you&#8217;ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/how-to-retarget-facebook-ad-traffic-for-conversions/">How to Retarget Facebook Ad Traffic for Conversions</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Marketing | Social Media Examiner</a>.</p> Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams http://tracking.feedpress.it/link/9375/13551970 Moz Blog urn:uuid:49f2f53a-e206-4f50-92e7-719a9cffc581 Tue, 19 May 2020 00:00:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/271540\">HeatherPhysioc</a></p><p>As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. </p> <p>More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring recommendations forward to their bosses that don’t have buy-in from their peers. We don’t bring each other in, but we complain about not being brought in.</p> <h2>Learnings from multiple mergers</h2> <p>My company has gone through many mergers and acquisitions over the years, and just in the last three, we’ve merged with three other agencies in our network. We doubled in size and tripled our global footprint overnight. With those mergers came tons of complementary skill sets and client lists we could do great work for.</p> <p>Through the mergers, we had a unique opportunity presented to us to solve persistent collaboration and content problems by bringing the organic search, paid search, and performance content teams together under one unified group. Now our “Discoverability” group is nearly 35 people in four offices across North America.</p> <p>With all this change and merging of teams, we had some hard choices to make and hard work to do to make this integration of different capabilities and cultures successful.</p> <h2>Introducing interdisciplinarity</h2> <p>I want to introduce you to the concept of interdisciplinarity. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa5d6f330.49997043.png" width="624" height="227" data-image="yxtbkpzuud8i"></figure> <p>It’s an academic term describing when two or more areas of expertise join forces to solve new kinds of problems together. It’s when they combine and bust traditional silos to solve shared challenges, benefiting from integrating and updating their individual approaches into a new, holistic approach. Interdisciplinarity helps with the negative effects of siloing and over-specialization.</p> <p>In the rapidly evolving and increasingly commoditized field of search, we need to be talking about this.</p> <p>Interdisciplinarity is common in well-known technical and scientific fields like neuroscience, biochemistry, and cybernetics. There is new ground to be forged in our industry.</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa67e2ee3.50910480.png" width="624" height="385" data-image="xol9yido8fal"></figure> <p>There is a key difference between complementarity and interdisciplinarity. Just about anyone can go online and learn SEO or PPC. Plenty of companies do “complementary” search work — sitting next to one another and at least not harming each other’s work. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa72ceca0.45508905.png" width="624" height="356" data-image="b8jdvt8qjveb"></figure> <p>But few do truly interdisciplinary work — offering new, evolved capabilities in search. In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate.</p> <p>True interdisciplinarity is when the sum of the whole is greater than its parts. It’s the Gestalt benefit of bringing distinct specialties together to create a completely custom solution for a problem. People with relevant expertise bring unique knowledge and experiences for a more cohesive, end-to-end offering that is bespoke for each need. But the work is repeatable and refinable as similar problems arise.</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa7e09ce8.52644473.png" width="624" height="384" data-image="gkrva3nuatwq"></figure> <p>This concept has been a driving force guiding our way through merging teams to create something new. And now we consult with clients in complex organizations to help them achieve interdisciplinarity, too. This is more than enhancing our implementation of tactical SEO and PPC. This is about helping companies evolve how they think about and deliver on the promise of search.</p> <h2>Why bother with integration?</h2> <p>As a search professional, you have probably been perfectly smart and successful independently, so why go to the trouble of moving away from separate swim lanes to one cohesive, unified practice? And equally important, how?</p> <h3>Increase advocacy</h3> <p>The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. You go from a select few team members on different teams advocating for their own work, to a combined force of all the team members advocating for all of each other’s work.</p> <h3>Cross-sell and up-sell more</h3> <figure class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2020-05-18-at-11-67932.jpg" data-image="dc6ymce4jvxf"></figure> <p>An integrated search team finds it easier to cross-sell and up-sell when clients get stuck on related services. Merging our teams helps us shift budget seamlessly between practices based on demand, pilot other services to our clients, and show our chops and prove outcomes we can earn. We can also talk to our clients about capturing every opportunity possible on whole search engine results pages, instead of thinking of SERPs in chunks.</p> <h3>Increased speed and scale</h3> <p>Having an integrated team with areas of overlap allows leaders to better distribute labor across the team. For example, our performance content team now writes SEO metas and PPC ad copy. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. We’re dividing and conquering to cover more research ground more quickly, share learnings from our own areas of expertise, delivering a stronger product, and speeding it up by weeks.</p> <h3>Create a culture of knowledge-sharing</h3> <p>Data-sharing becomes second-nature to an integrated search and content team. It helps you to find opportunities you wouldn’t have spotted before. A deeper and wider pool of knowledge builds a deeper and smarter search talent bench. This creates a culture of crowd-sourcing and sharing where no one feels the pressure to know everything. We solve digital marketing problems faster by pooling our knowledge.</p> <h3>Reduce cannibalism and competition</h3> <p>When individual teams have individual objectives, it runs the risk of being “every team for themselves.” But ultimately, everyone in the company or at the agency is held to a set of central, core objectives. A unified team can help search and content practitioners stop worrying about whose budgets and whose targets, and instead focus on what’s best for the business. It allows you to steer resources to where the greatest impact will be felt. It doesn’t matter so much which channels deliver — as long as we deliver.</p> <h3>Increase trust in recommendations</h3> <p>Recommendations have more weight and credibility together when they’re vetted from multiple experts. Experts should talk about joint opportunities, discuss how channels perform together and separately, and balance paid and organic recommendations. A more thoughtful, utilitarian approach is more easily defensible to a client. Demonstrating more bang for their marketing bucks makes it easier for them to say yes and invest.</p> <h3>Identify new capabilities</h3> <p>When you integrate different specialties, you are likely to develop new capabilities at the intersections between those practices. This enables you to build and launch new, unified services that increase the value we can add for clients. In our case, this led to an end-to-end digital shelf optimization offering and enhanced landing page development.</p> <h3>Create competitive advantage</h3> <p>True interdisciplinarity is difficult to accomplish, so it’s hard for competitors to replicate. Competitive advantage happens when you put in the legwork that competitors can’t, don’t, or won’t. Mastering integrated services can give you unique points of distinction that competitors don’t have, and you become increasingly indispensable to your clients and your company. </p> <h2>Risks and roadblocks to integration</h2> <p>There will be no shortage of risks, roadblocks, and obstacles to integrating teams. Following are some of the growing pains you can anticipate as a driver of change.</p> <h3>Moving from theory to reality</h3> <p>We deceive ourselves into thinking we collaborate well for so long that it’s easy to become complacent and fail to see how things could be better. We have to make the case for the benefits of working together to our colleagues and counterparts. As a group, we have to agree on the importance of collaborating on projects and proving joint outcomes with meaningful case studies. It’s a massive cultural shift to change from individual athletes on three different teams to a single, all-star, world champion team. It doesn’t happen overnight.</p> <h3>Risk of becoming less agile</h3> <p>Counterintuitively, the larger the team, the harder it is to collaborate. This is especially true when the team does several different things. Integration runs the risk of making your group too big to move quickly. It’s easy to fall into the trap of trying to force adoption of one team or the other’s way of doing things, or to collaborate constantly on everything. But we quickly learned that design-by-committee doesn’t work and we can’t force it. Group identity doesn’t negate the need for autonomy. In fact, interdisciplinary teams fail without being able to maintain their identity and autonomy, and being empowered to make decisions that are right for their team and clients. Now we keep the connective tissue that bonds us as a group, but allow for “slicing and dicing” into smaller teams to serve any need and combat the problem of getting too big to stay nimble.</p> <h3>Negotiating roles and defending turf</h3> <p>When integrating teams, conflicts are inevitable, whether it’s perceived competition for diminishing budgets, or vying for the final say on a course of action. With teams of very smart people in different areas there is bound to be some negotiating of roles, maybe even turf-defending. But through integration, we’re all sharing the same turf. It takes extra effort to give the benefit of the doubt, assume good intent, and get on the same page. It’s an exercise in humility to give everyone’s expertise equal weight, and actively seek perspective instead of it being an accidental afterthought. You have to create a culture where everyone wins when one of us wins.</p> <h3>Merging processes creates complexity in the short-term</h3> <p>Merging processes that worked reasonably well before is a common challenge. Each team had its own comfortable way of doing things, so they might be resistant and slow to change. You may encounter conflicting expertise and opinions. It’s important to understand each team’s processes thoroughly before ripping them apart and sewing them back together — take the time to learn why things are the way they are.</p> <h3>Change fatigue</h3> <p>A constant barrage of non-stop change makes it hard for evolution to stick. It’s too much for people to absorb and adopt. It causes them to burn out and lose interest because it feels like there’s no light at the end of the tunnel. Companies that have a culture of ongoing testing, learning and optimization and where change is always expected for growth tend to fare well in the face of change, but everyone has their limits.</p> <h2>12 tips for integration success</h2> <p>Now that you are going into the process of integrating other teams informed on the risks and rewards, here are tactical tips to get it right.</p> <figure class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2020-05-18-at-11-52799.jpg" data-image="8d5xnuzbi1l2"></figure> <h3>1. Announce change quickly</h3> <p>Search team leaders should move quickly to announce the change and inform their teams. Make it clear what you’re doing and why, make the case for the benefits, and be honest about the challenges to get buy-in. Get the teams involved in the mission as soon as possible. Set the expectation that we sink or swim together. The most successful people in the face of change are those who don’t waste time obstructing the inevitable, but instead roll up their sleeves and look for ways to help.</p> <h3>2. Introduce and immerse immediately</h3> <p>Once announced, quickly take action to bring the teams together and activate. Get search and content practitioners in the room face-to-face as early and often as possible, and start a dialogue about a common mission and vision. Work together to brainstorm ideas on how to move forward. Our integration sessions included introductions and ice-breakers, overarching sessions about the department and teams, capability and case study sharing, and team-building exercises. Once you have established the new team or process, reintroduce the team to the organization to put faces with names, and educate others on what the new group is capable of and responsible for.</p> <p><a target="_blank" href="https://vmlyr.docsend.com/view/gkgk6xw">Get a sample agenda for an integration workshop here.</a></p> <h3>3. Implement change jointly and steadily</h3> <p>Announce and immerse quickly, but slow down to speed up when beginning to implement the changes. Don’t try to boil the ocean — focus on one-percent changes, one change at a time at natural points of intersection. Give ownership of different initiatives to people from each side to make sure you’re considering all the angles, which helps with buy-in across the group. Charge everyone with making it successful. </p> <p>Also, try to make early changes iteratively and at natural points of friction at first, so change actually feels like a relief. For example, every SEO can relate to being left out of the content process, where keyword research is an afterthought (if it happens at all). One simple change is adding keywords and questions to a new content brief prior to creating content. This will make both writers’ and SEOs’ jobs easier. As a bonus, small wins can build momentum and endurance for more change.</p> <h3>4. No process is precious</h3> <p>Process is supposed to be a flexible framework, not a rigid set of rules that stifles innovation. Commit to establishing clear processes that incorporate key search and content stakeholders, and bring those voices to the table to collaborate in creating and refining workflows. Create a living wiki to document recurring processes, which reinforces the message of steady evolution. Update and reorganize them regularly — everyone on the team should have access and trust to refine them. Finally, check in periodically on what isn’t working and discard what doesn’t serve you.</p> <h3>5. Cross-train to build advocacy</h3> <p>Conduct cross-trainings both in immersion and continuously over time. The intent is not to be able to do each other’s jobs, but rather to be able to speak about them, advocate for them and cross-sell them. We’ve done workshops, hands-on training, and even short-term job swaps like having SEOs write e-commerce product detail pages. It creates empathy and builds trust, and makes it easier to advocate for each other’s work. It helps create mental checks, too, for search experts to ask, “Am I including the right people?” or content writers to ask, “Can someone else add value here?” Make it a habit for your group by course-correcting people when they forget, and validating and rewarding when they get it right.</p> <h3>6. Productize service offerings</h3> <p>As your search and content (or other integrated) team develops all-new joint services and processes, appoint small, cross-team committees to productize those offerings. They should clearly articulate the service, define the value, identify inputs and outputs, and ballpark costs and timing. These should be simple packages that can be “pulled off the shelf” when a relevant opportunity arises. For our team, these included things like search-driven content insights to support big burst campaigns, an end-to-end e-commerce discoverability process, and a meticulous approach to website rebuilds and redesigns.</p> <h3>7. Recommend and report together</h3> <p>Integrated search and content teams should be recommending and reporting together. It sounds obvious, but it’s rarely done well. Too often, experts regurgitate data in a silo and then smash some slideware together. Instead, compile and discuss your data together to identify the story the information tells, and how clients and marketers can make decisions across channels to best optimize. Search and content practitioners should be working together to roadmap and prioritize where to focus for the biggest opportunities, rather than one channel dictating to the other or operating on independent tracks.</p> <h3>8. Monthly account strategy sessions</h3> <p>It’s easy to retire to our individual corners and get stuck in the status quo, where search and content teams don’t talk to each other. These account strategy sessions are bigger than a task list — they are a time to collaborate, share what’s happening, and talk about the future. Discuss how the brand is performing in each channel, problems the search and content experts are solving, opportunities we see, big risks or threats, and potential joint efforts, tests, or case studies. This simple meet-up model can benefit any group you’re trying to collaborate with. Establish recurring round tables between search and other departments or global regions.</p> <p><a target="_blank" href="https://vmlyr.docsend.com/view/zf6g4ja">Get a sample account strategy discussion guide here.</a></p> <h3>9. Build a networked team </h3> <p>As your teams grow in size, geography, and complexity, a “networked team” model might make sense. A networked team has central sources of truth and process (we document ours on Confluence in living wikis), but the operations and execution are decentralized. In this model you have common standards and best practices that all practitioners can draw from, but a networked team can shapeshift and adjust to deliver the work however necessary. It’s a balance of centralized control and local team empowerment.</p> <h3>10. Create a culture of feedback</h3> <p>When merging search and content teams, coaching and direct, immediate feedback greatly speeds integration. Make transparency and accountability a part of your group’s culture. This means providing feedback to each other and feedback to you. It means peer reviewing each other’s search and content work. It means scrutinizing your shared processes and ways of working. It makes the discoverability work stronger and reduces the margin for error. Creating a culture of feedback depersonalizes the feedback and makes it about the quality of the work.</p> <h3>11. Market collaborative successes</h3> <p>Marketing success can be a major driver of integration across discoverability teams. You should always look for wins (or warnings) to create case studies that demonstrate how your team is most effective together. Find meaningful wins that cross teams, and make sure your team, clients, bosses, and colleagues hear these stories. It increases buy-in, understanding, and engagement with your newly integrated group.</p> <h3>12. Stay close to collaborate</h3> <p>Who you “sit with” matters — even in a world where a majority of us are now working from home. Connect your search and content experts as much as possible. Make it easy to strike up a conversation about things they’re working on, and turn around their chairs (or turn on their video chat) and ask questions of each other. While rearranging the floorplan at the office isn’t in the cards for everyone, or if people in different cities or companies are collaborating, look for every possible opportunity for human connection. That means video chat, traveling for in-person meetings, desk drive-bys, spending part of your day parked with colleagues in their part of the office, real-time instant messaging, or phone calls. Do whatever it takes to be present and engaged with people in other disciplines as much as possible.</p> <h2>Integration is the future of search and content</h2> <p>To quote my colleague, Britt Hankins, “As individual teams, we’re experts. As an integrated practice, we’re a powerhouse.”</p> <p>Creating whole, end-to-end services that have greater impact together than separately makes us more indispensable to clients who can’t imagine going back to the disjointed world of silos. Combining and evolving our search and content capabilities into one discoverability group helps us stand out from the competition.</p> <p>The cultural shift can be huge, but worth it. It’s an iterative process with plenty of growing pains along the way. Even if it doesn’t make sense to reorganize or merge teams, it does make sense to break down barriers between <p>Posted by <a href=\"https://moz.com/community/users/271540\">HeatherPhysioc</a></p><p>As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. </p> <p>More often than not, experts get sucked into their respective silos, buried by the day-to-day task lists of their jobs, focusing on their own areas of expertise. Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Teams bring recommendations forward to their bosses that don’t have buy-in from their peers. We don’t bring each other in, but we complain about not being brought in.</p> <h2>Learnings from multiple mergers</h2> <p>My company has gone through many mergers and acquisitions over the years, and just in the last three, we’ve merged with three other agencies in our network. We doubled in size and tripled our global footprint overnight. With those mergers came tons of complementary skill sets and client lists we could do great work for.</p> <p>Through the mergers, we had a unique opportunity presented to us to solve persistent collaboration and content problems by bringing the organic search, paid search, and performance content teams together under one unified group. Now our “Discoverability” group is nearly 35 people in four offices across North America.</p> <p>With all this change and merging of teams, we had some hard choices to make and hard work to do to make this integration of different capabilities and cultures successful.</p> <h2>Introducing interdisciplinarity</h2> <p>I want to introduce you to the concept of interdisciplinarity. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa5d6f330.49997043.png" width="624" height="227" data-image="yxtbkpzuud8i"></figure> <p>It’s an academic term describing when two or more areas of expertise join forces to solve new kinds of problems together. It’s when they combine and bust traditional silos to solve shared challenges, benefiting from integrating and updating their individual approaches into a new, holistic approach. Interdisciplinarity helps with the negative effects of siloing and over-specialization.</p> <p>In the rapidly evolving and increasingly commoditized field of search, we need to be talking about this.</p> <p>Interdisciplinarity is common in well-known technical and scientific fields like neuroscience, biochemistry, and cybernetics. There is new ground to be forged in our industry.</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa67e2ee3.50910480.png" width="624" height="385" data-image="xol9yido8fal"></figure> <p>There is a key difference between complementarity and interdisciplinarity. Just about anyone can go online and learn SEO or PPC. Plenty of companies do “complementary” search work — sitting next to one another and at least not harming each other’s work. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa72ceca0.45508905.png" width="624" height="356" data-image="b8jdvt8qjveb"></figure> <p>But few do truly interdisciplinary work — offering new, evolved capabilities in search. In the next five years, interdisciplinarity will be the difference between search teams with a competitive edge, and search teams that stagnate.</p> <p>True interdisciplinarity is when the sum of the whole is greater than its parts. It’s the Gestalt benefit of bringing distinct specialties together to create a completely custom solution for a problem. People with relevant expertise bring unique knowledge and experiences for a more cohesive, end-to-end offering that is bespoke for each need. But the work is repeatable and refinable as similar problems arise.</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/interdisciplinarity-in-seo/5ec2cfa7e09ce8.52644473.png" width="624" height="384" data-image="gkrva3nuatwq"></figure> <p>This concept has been a driving force guiding our way through merging teams to create something new. And now we consult with clients in complex organizations to help them achieve interdisciplinarity, too. This is more than enhancing our implementation of tactical SEO and PPC. This is about helping companies evolve how they think about and deliver on the promise of search.</p> <h2>Why bother with integration?</h2> <p>As a search professional, you have probably been perfectly smart and successful independently, so why go to the trouble of moving away from separate swim lanes to one cohesive, unified practice? And equally important, how?</p> <h3>Increase advocacy</h3> <p>The majority of our growth typically comes from better serving and expanding existing relationships, not winning big chunks of new business. You go from a select few team members on different teams advocating for their own work, to a combined force of all the team members advocating for all of each other’s work.</p> <h3>Cross-sell and up-sell more</h3> <figure class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2020-05-18-at-11-67932.jpg" data-image="dc6ymce4jvxf"></figure> <p>An integrated search team finds it easier to cross-sell and up-sell when clients get stuck on related services. Merging our teams helps us shift budget seamlessly between practices based on demand, pilot other services to our clients, and show our chops and prove outcomes we can earn. We can also talk to our clients about capturing every opportunity possible on whole search engine results pages, instead of thinking of SERPs in chunks.</p> <h3>Increased speed and scale</h3> <p>Having an integrated team with areas of overlap allows leaders to better distribute labor across the team. For example, our performance content team now writes SEO metas and PPC ad copy. Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. We’re dividing and conquering to cover more research ground more quickly, share learnings from our own areas of expertise, delivering a stronger product, and speeding it up by weeks.</p> <h3>Create a culture of knowledge-sharing</h3> <p>Data-sharing becomes second-nature to an integrated search and content team. It helps you to find opportunities you wouldn’t have spotted before. A deeper and wider pool of knowledge builds a deeper and smarter search talent bench. This creates a culture of crowd-sourcing and sharing where no one feels the pressure to know everything. We solve digital marketing problems faster by pooling our knowledge.</p> <h3>Reduce cannibalism and competition</h3> <p>When individual teams have individual objectives, it runs the risk of being “every team for themselves.” But ultimately, everyone in the company or at the agency is held to a set of central, core objectives. A unified team can help search and content practitioners stop worrying about whose budgets and whose targets, and instead focus on what’s best for the business. It allows you to steer resources to where the greatest impact will be felt. It doesn’t matter so much which channels deliver — as long as we deliver.</p> <h3>Increase trust in recommendations</h3> <p>Recommendations have more weight and credibility together when they’re vetted from multiple experts. Experts should talk about joint opportunities, discuss how channels perform together and separately, and balance paid and organic recommendations. A more thoughtful, utilitarian approach is more easily defensible to a client. Demonstrating more bang for their marketing bucks makes it easier for them to say yes and invest.</p> <h3>Identify new capabilities</h3> <p>When you integrate different specialties, you are likely to develop new capabilities at the intersections between those practices. This enables you to build and launch new, unified services that increase the value we can add for clients. In our case, this led to an end-to-end digital shelf optimization offering and enhanced landing page development.</p> <h3>Create competitive advantage</h3> <p>True interdisciplinarity is difficult to accomplish, so it’s hard for competitors to replicate. Competitive advantage happens when you put in the legwork that competitors can’t, don’t, or won’t. Mastering integrated services can give you unique points of distinction that competitors don’t have, and you become increasingly indispensable to your clients and your company. </p> <h2>Risks and roadblocks to integration</h2> <p>There will be no shortage of risks, roadblocks, and obstacles to integrating teams. Following are some of the growing pains you can anticipate as a driver of change.</p> <h3>Moving from theory to reality</h3> <p>We deceive ourselves into thinking we collaborate well for so long that it’s easy to become complacent and fail to see how things could be better. We have to make the case for the benefits of working together to our colleagues and counterparts. As a group, we have to agree on the importance of collaborating on projects and proving joint outcomes with meaningful case studies. It’s a massive cultural shift to change from individual athletes on three different teams to a single, all-star, world champion team. It doesn’t happen overnight.</p> <h3>Risk of becoming less agile</h3> <p>Counterintuitively, the larger the team, the harder it is to collaborate. This is especially true when the team does several different things. Integration runs the risk of making your group too big to move quickly. It’s easy to fall into the trap of trying to force adoption of one team or the other’s way of doing things, or to collaborate constantly on everything. But we quickly learned that design-by-committee doesn’t work and we can’t force it. Group identity doesn’t negate the need for autonomy. In fact, interdisciplinary teams fail without being able to maintain their identity and autonomy, and being empowered to make decisions that are right for their team and clients. Now we keep the connective tissue that bonds us as a group, but allow for “slicing and dicing” into smaller teams to serve any need and combat the problem of getting too big to stay nimble.</p> <h3>Negotiating roles and defending turf</h3> <p>When integrating teams, conflicts are inevitable, whether it’s perceived competition for diminishing budgets, or vying for the final say on a course of action. With teams of very smart people in different areas there is bound to be some negotiating of roles, maybe even turf-defending. But through integration, we’re all sharing the same turf. It takes extra effort to give the benefit of the doubt, assume good intent, and get on the same page. It’s an exercise in humility to give everyone’s expertise equal weight, and actively seek perspective instead of it being an accidental afterthought. You have to create a culture where everyone wins when one of us wins.</p> <h3>Merging processes creates complexity in the short-term</h3> <p>Merging processes that worked reasonably well before is a common challenge. Each team had its own comfortable way of doing things, so they might be resistant and slow to change. You may encounter conflicting expertise and opinions. It’s important to understand each team’s processes thoroughly before ripping them apart and sewing them back together — take the time to learn why things are the way they are.</p> <h3>Change fatigue</h3> <p>A constant barrage of non-stop change makes it hard for evolution to stick. It’s too much for people to absorb and adopt. It causes them to burn out and lose interest because it feels like there’s no light at the end of the tunnel. Companies that have a culture of ongoing testing, learning and optimization and where change is always expected for growth tend to fare well in the face of change, but everyone has their limits.</p> <h2>12 tips for integration success</h2> <p>Now that you are going into the process of integrating other teams informed on the risks and rewards, here are tactical tips to get it right.</p> <figure class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2020-05-18-at-11-52799.jpg" data-image="8d5xnuzbi1l2"></figure> <h3>1. Announce change quickly</h3> <p>Search team leaders should move quickly to announce the change and inform their teams. Make it clear what you’re doing and why, make the case for the benefits, and be honest about the challenges to get buy-in. Get the teams involved in the mission as soon as possible. Set the expectation that we sink or swim together. The most successful people in the face of change are those who don’t waste time obstructing the inevitable, but instead roll up their sleeves and look for ways to help.</p> <h3>2. Introduce and immerse immediately</h3> <p>Once announced, quickly take action to bring the teams together and activate. Get search and content practitioners in the room face-to-face as early and often as possible, and start a dialogue about a common mission and vision. Work together to brainstorm ideas on how to move forward. Our integration sessions included introductions and ice-breakers, overarching sessions about the department and teams, capability and case study sharing, and team-building exercises. Once you have established the new team or process, reintroduce the team to the organization to put faces with names, and educate others on what the new group is capable of and responsible for.</p> <p><a target="_blank" href="https://vmlyr.docsend.com/view/gkgk6xw">Get a sample agenda for an integration workshop here.</a></p> <h3>3. Implement change jointly and steadily</h3> <p>Announce and immerse quickly, but slow down to speed up when beginning to implement the changes. Don’t try to boil the ocean — focus on one-percent changes, one change at a time at natural points of intersection. Give ownership of different initiatives to people from each side to make sure you’re considering all the angles, which helps with buy-in across the group. Charge everyone with making it successful. </p> <p>Also, try to make early changes iteratively and at natural points of friction at first, so change actually feels like a relief. For example, every SEO can relate to being left out of the content process, where keyword research is an afterthought (if it happens at all). One simple change is adding keywords and questions to a new content brief prior to creating content. This will make both writers’ and SEOs’ jobs easier. As a bonus, small wins can build momentum and endurance for more change.</p> <h3>4. No process is precious</h3> <p>Process is supposed to be a flexible framework, not a rigid set of rules that stifles innovation. Commit to establishing clear processes that incorporate key search and content stakeholders, and bring those voices to the table to collaborate in creating and refining workflows. Create a living wiki to document recurring processes, which reinforces the message of steady evolution. Update and reorganize them regularly — everyone on the team should have access and trust to refine them. Finally, check in periodically on what isn’t working and discard what doesn’t serve you.</p> <h3>5. Cross-train to build advocacy</h3> <p>Conduct cross-trainings both in immersion and continuously over time. The intent is not to be able to do each other’s jobs, but rather to be able to speak about them, advocate for them and cross-sell them. We’ve done workshops, hands-on training, and even short-term job swaps like having SEOs write e-commerce product detail pages. It creates empathy and builds trust, and makes it easier to advocate for each other’s work. It helps create mental checks, too, for search experts to ask, “Am I including the right people?” or content writers to ask, “Can someone else add value here?” Make it a habit for your group by course-correcting people when they forget, and validating and rewarding when they get it right.</p> <h3>6. Productize service offerings</h3> <p>As your search and content (or other integrated) team develops all-new joint services and processes, appoint small, cross-team committees to productize those offerings. They should clearly articulate the service, define the value, identify inputs and outputs, and ballpark costs and timing. These should be simple packages that can be “pulled off the shelf” when a relevant opportunity arises. For our team, these included things like search-driven content insights to support big burst campaigns, an end-to-end e-commerce discoverability process, and a meticulous approach to website rebuilds and redesigns.</p> <h3>7. Recommend and report together</h3> <p>Integrated search and content teams should be recommending and reporting together. It sounds obvious, but it’s rarely done well. Too often, experts regurgitate data in a silo and then smash some slideware together. Instead, compile and discuss your data together to identify the story the information tells, and how clients and marketers can make decisions across channels to best optimize. Search and content practitioners should be working together to roadmap and prioritize where to focus for the biggest opportunities, rather than one channel dictating to the other or operating on independent tracks.</p> <h3>8. Monthly account strategy sessions</h3> <p>It’s easy to retire to our individual corners and get stuck in the status quo, where search and content teams don’t talk to each other. These account strategy sessions are bigger than a task list — they are a time to collaborate, share what’s happening, and talk about the future. Discuss how the brand is performing in each channel, problems the search and content experts are solving, opportunities we see, big risks or threats, and potential joint efforts, tests, or case studies. This simple meet-up model can benefit any group you’re trying to collaborate with. Establish recurring round tables between search and other departments or global regions.</p> <p><a target="_blank" href="https://vmlyr.docsend.com/view/zf6g4ja">Get a sample account strategy discussion guide here.</a></p> <h3>9. Build a networked team </h3> <p>As your teams grow in size, geography, and complexity, a “networked team” model might make sense. A networked team has central sources of truth and process (we document ours on Confluence in living wikis), but the operations and execution are decentralized. In this model you have common standards and best practices that all practitioners can draw from, but a networked team can shapeshift and adjust to deliver the work however necessary. It’s a balance of centralized control and local team empowerment.</p> <h3>10. Create a culture of feedback</h3> <p>When merging search and content teams, coaching and direct, immediate feedback greatly speeds integration. Make transparency and accountability a part of your group’s culture. This means providing feedback to each other and feedback to you. It means peer reviewing each other’s search and content work. It means scrutinizing your shared processes and ways of working. It makes the discoverability work stronger and reduces the margin for error. Creating a culture of feedback depersonalizes the feedback and makes it about the quality of the work.</p> <h3>11. Market collaborative successes</h3> <p>Marketing success can be a major driver of integration across discoverability teams. You should always look for wins (or warnings) to create case studies that demonstrate how your team is most effective together. Find meaningful wins that cross teams, and make sure your team, clients, bosses, and colleagues hear these stories. It increases buy-in, understanding, and engagement with your newly integrated group.</p> <h3>12. Stay close to collaborate</h3> <p>Who you “sit with” matters — even in a world where a majority of us are now working from home. Connect your search and content experts as much as possible. Make it easy to strike up a conversation about things they’re working on, and turn around their chairs (or turn on their video chat) and ask questions of each other. While rearranging the floorplan at the office isn’t in the cards for everyone, or if people in different cities or companies are collaborating, look for every possible opportunity for human connection. That means video chat, traveling for in-person meetings, desk drive-bys, spending part of your day parked with colleagues in their part of the office, real-time instant messaging, or phone calls. Do whatever it takes to be present and engaged with people in other disciplines as much as possible.</p> <h2>Integration is the future of search and content</h2> <p>To quote my colleague, Britt Hankins, “As individual teams, we’re experts. As an integrated practice, we’re a powerhouse.”</p> <p>Creating whole, end-to-end services that have greater impact together than separately makes us more indispensable to clients who can’t imagine going back to the disjointed world of silos. Combining and evolving our search and content capabilities into one discoverability group helps us stand out from the competition.</p> <p>The cultural shift can be huge, but worth it. It’s an iterative process with plenty of growing pains along the way. Even if it doesn’t make sense to reorganize or merge teams, it does make sense to break down barriers between VA Appraisals: Requirements, Fees and What to Expect https://www.nerdwallet.com/article/mortgages/va-appraisals NerdWallet urn:uuid:0464afc1-b0c0-c83f-907f-1233940a8e92 Mon, 18 May 2020 21:56:29 +0000 When you apply for any type of mortgage to buy a home, the lender will usually require an appraisal to estimate the home’s value. The same goes for a VA… <p>When you apply for any type of mortgage to buy a home, the lender will usually require an appraisal to estimate the home’s value. The same goes for a VA loan, except the lender will hire a VA-approved appraiser. Here’s what a VA appraisal entails and how much it will cost. » MORE: How VA...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Barbara Marquand is a writer at NerdWallet. Email: bmarquand@nerdwallet.com. Twitter: @barbaramarquand. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article VA Appraisals: Requirements, Fees and What to Expect originally appeared on NerdWallet.</p><span data-post-id="792084"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=792084" style="display: none;" data-has-syndication-rights="1" /> Want to Buy Gold? Here’s What You Should Know https://www.nerdwallet.com/article/investing/how-to-buy-gold NerdWallet urn:uuid:4c490bd4-d46c-501c-c7e8-616f7ca41b0f Mon, 18 May 2020 19:05:24 +0000 What do Scrooge McDuck and King Midas have in common? Hint: It’s not a well-diversified portfolio. While owning gold sounds cool, and may even be considered responsible during a stock… <p>What do Scrooge McDuck and King Midas have in common? Hint: It’s not a well-diversified portfolio. While owning gold sounds cool, and may even be considered responsible during a stock market downturn, investing in gold comes with some unique challenges and doesn’t always pan out the way you might expect. Is gold a good investment...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Alana Benson is a writer at NerdWallet. Email: abenson@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Want to Buy Gold? Here’s What You Should Know originally appeared on NerdWallet.</p><span data-post-id="792402"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=792402" style="display: none;" data-has-syndication-rights="1" /> Shelter Insurance Review 2020 https://www.nerdwallet.com/blog/insurance/shelter-insurance-review/ NerdWallet urn:uuid:6b35163e-32ba-607f-93b1-d73829e1675d Mon, 18 May 2020 17:32:04 +0000 Shelter Insurance is a Missouri-based insurance company that offers auto, home and life insurance policies as well as other types of coverage in Arkansas, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky,… <p>NerdWallet is a free tool to find you the best credit cards, cd rates, savings, checking accounts, scholarships, healthcare and airlines. Start here to maximize your rewards or minimize your interest rates. Ben Moore Shelter insurance reviews and ratings Number of customer complaints is low when compared with insurance companies of similar sizes.Many coverage options...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Ben Moore is a writer at NerdWallet. Email: bmoore@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Shelter Insurance Review 2020 originally appeared on NerdWallet.</p><span data-post-id="792696"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=792696" style="display: none;" data-has-syndication-rights="1" /> A Student Loan Expert Takes Her Own Advice https://www.nerdwallet.com/article/loans/student-loans/student-loan-payoff-journey NerdWallet urn:uuid:c1e7c443-b13d-7f7d-38ca-755d6d4d2649 Mon, 18 May 2020 17:11:29 +0000 When you spend your days dispensing advice about student loans, you learn a thing or two about navigating the system. In the 10 years it took me to repay $40,000… <p>When you spend your days dispensing advice about student loans, you learn a thing or two about navigating the system. In the 10 years it took me to repay $40,000 in federal student loans and interest, I never found any secret tricks. But I did find ways to make the system work. At times I...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Anna Helhoski is a writer at NerdWallet. Email: anna@nerdwallet.com. Twitter: @AnnaHelhoski. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article A Student Loan Expert Takes Her Own Advice originally appeared on NerdWallet.</p><span data-post-id="786845"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=786845" style="display: none;" data-has-syndication-rights="1" /> How Much Are My Radisson Points Worth? https://www.nerdwallet.com/article/travel/how-much-are-my-radisson-points-worth NerdWallet urn:uuid:e3b1cda2-a572-8933-d90f-e9448e2b239b Mon, 18 May 2020 16:20:37 +0000 Curious how much your Radisson points are actually worth? The short answer: NerdWallet values Radisson points at 0.5 cent each. This is a baseline value, drawn from real-world data, not a maximized… <p>Curious how much your Radisson points are actually worth? The short answer: NerdWallet values Radisson points at 0.5 cent each. This is a baseline value, drawn from real-world data, not a maximized value. In other words, you should aim for award redemptions that offer 0.5 cent or more in value from your Radisson points. Use the calculator...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sam Kemmis is a writer at NerdWallet. Email: skemmis@nerdwallet.com. Twitter: @samsambutdif. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article How Much Are My Radisson Points Worth? originally appeared on NerdWallet.</p><span data-post-id="794648"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=794648" style="display: none;" data-has-syndication-rights="1" /> SmartMoney Podcast: ‘I Got Laid Off. What Should I Do With My Retirement Fund?’ https://www.nerdwallet.com/blog/finance/smartmoney-podcast-i-got-laid-off-what-should-i-do-with-my-retirement-fund/ NerdWallet urn:uuid:01afdca1-2cbe-225e-2c46-2897b39c1dcc Mon, 18 May 2020 16:00:20 +0000   Welcome to NerdWallet’s SmartMoney podcast, where we answer your real-world money questions. This week’s question is from Kaylyn, who says, “Hello, Nerds. Like so many other people right now,… <p>  Check out this episode on any of these platforms: Apple Podcasts Spotify SoundCloud Welcome to NerdWallet’s SmartMoney podcast, where we answer your real-world money questions. This week’s question is from Kaylyn, who says, “Hello, Nerds. Like so many other people right now, I was laid off this week. I’ve done some research about what...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Liz Weston is a writer at NerdWallet. Email: lweston@nerdwallet.com. Twitter: @lizweston. </p> </aside><aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Sean Pyles is a writer at NerdWallet. Email: spyles@nerdwallet.com. Twitter: @SeanPyles. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article SmartMoney Podcast: ‘I Got Laid Off. What Should I Do With My Retirement Fund?’ originally appeared on NerdWallet.</p><span data-post-id="792090"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=792090" style="display: none;" data-has-syndication-rights="1" /> Advanced Tips for Redeeming Chase Ultimate Rewards https://www.nerdwallet.com/article/travel/advanced-tips-redeeming-chase-ultimate-rewards NerdWallet urn:uuid:8d7c25ea-dc6a-9fb2-575e-e95b209a927e Mon, 18 May 2020 15:45:12 +0000 With a robust network of cards and a number of ways to earn and redeem points, the Chase Ultimate Rewards® program is very popular with travelers. While you can use… <p>With a robust network of cards and a number of ways to earn and redeem points, the Chase Ultimate Rewards® program is very popular with travelers. While you can use your points for things such as gift cards, shopping, Amazon and cash back, you’ll almost always get better value when you redeem points for travel....</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Erin Hurd is a writer at NerdWallet. Email: ehurd@nerdwallet.com. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Advanced Tips for Redeeming Chase Ultimate Rewards originally appeared on NerdWallet.</p><span data-post-id="790432"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=790432" style="display: none;" data-has-syndication-rights="1" /> Airline and Hotel Transfer Partners: Chase Ultimate Rewards vs. American Express Membership Rewards https://www.nerdwallet.com/article/travel/airline-and-hotel-transfer-partners-chase-ultimate-rewards-vs-american-express-membership-rewards NerdWallet urn:uuid:97a3e84f-1121-897b-1916-8de3bb5edd11 Mon, 18 May 2020 15:39:12 +0000 In the world of miles and points, two loyalty programs reign supreme: Chase Ultimate Rewards®  and American Express Membership Rewards. Each program has its own currency, and the points are… <p>In the world of miles and points, two loyalty programs reign supreme: Chase Ultimate Rewards®  and American Express Membership Rewards. Each program has its own currency, and the points are valuable because they can be transferred to airline and hotel partners, as well as redeemed for travel, gift cards and statement credits. Transferring the points...</p> <div class="nw-author-box-wp" data-nw-component-type-name="Author Box - WP" data-nw-component-type-slug="nw_author_box_wp"> <div class="nw-author-box-wp--inner"> <aside itemscope itemprop="author" itemtype="http://schema.org/Person" class="nw-author-box" data-nw-component-type-name="Author Box" data-nw-component-type-slug="nw_author_box"><p> Elina Geller is a writer at NerdWallet. Email: egeller@nerdwallet.com. Twitter: @elina_geller. </p> </aside></div> </div> <p class="nw-originally-posted-link">The article Airline and Hotel Transfer Partners: Chase Ultimate Rewards vs. American Express Membership Rewards originally appeared on NerdWallet.</p><span data-post-id="789766"></span><img height="1" width="1" src="https://www.nerdwallet.com/blog/wp-content/themes/nerdwallet/assets/tracking/nw-pixel-v1.gif?post_id=789766" style="display: none;" data-has-syndication-rights="1" /> 8 Instagram Stories Hacks to Give You a Creative Edge https://www.socialmediaexaminer.com/8-instagram-stories-hacks-to-give-you-creative-edge/ Social Media Examiner urn:uuid:55b7efdc-4a31-dca2-55be-6ec8b2371832 Mon, 18 May 2020 10:00:05 +0000 <img width="1200" height="628" src="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/instagram-stories-hacks-how-to-1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/instagram-stories-hacks-how-to-1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/instagram-stories-hacks-how-to-1200-300x157.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/instagram-stories-hacks-how-to-1200-1024x536.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/instagram-stories-hacks-how-to-1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/05/instagram-stories-hacks-how-to-1200-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Want to give your Instagram stories a creative edge? Looking for hidden features to try out? In this article, you&#8217;ll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more. To learn how to make the most of the brush [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/8-instagram-stories-hacks-to-give-you-creative-edge/">8 Instagram Stories Hacks to Give You a Creative Edge</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Marketing | Social Media Examiner</a>.</p> How to Get Quick Results With SEO Sprints: The DriveSafe Case Study http://tracking.feedpress.it/link/9375/13548861 Moz Blog urn:uuid:256439cb-e77a-f162-4506-c8f0d39879bb Mon, 18 May 2020 00:00:00 +0000 <p>Posted by <a href=\"https://moz.com/community/users/12955803\">ChristopherHofman</a></p><p>Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins.</p> <p>But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry.</p> <p>In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. <br></p> <p>But first, let's have a look at the layout on page one of Google (for most queries).</p> <p>Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" <a target="_blank" href="https://moz.com/blog/how-low-can-number-one-go-2020">has pushed the organic results on page one down by several pixels</a>.<br></p> <figure class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2020-05-14-at-10-382055.jpg" data-image="c4frvriu5mcn"></figure> <p>Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. </p> <p>In some industries, Google will even place their booking search engine at the top. Examples are Google Flights or Google Hotels. </p> <p>During the last few months we have seen more desktop traffic, but in general users are moving to mobile. An iPhone’s screen of 758 pixels makes it nearly impossible to rank above the fold for an organic result. </p> <p>We, as SEOs, have to rethink our way of doing SEO.</p> <h2>The Google challenge</h2> <p>Do you know your numbers?</p> <p>For a particular query, how high is the expected click-through-rate if you rank number one? Is it 20%? Twenty-five? These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers.</p> <p>Instead, I would recommend looking at your Google Search Console data to <a target="_blank" href="https://moz.com/blog/data-to-calculate-ctr">see what your CTR is when ranking number one for a non-branded term</a>. </p> <p>As an example: In the retail industry I have a client ranking consistently at number one for a broad generic term with a monthly search volume of 2.8K. How high do you think their CTR is? </p> <p><strong>3.8%</strong>!</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd83177f2e05.72526090.png" width="476" height="477" data-image="bkg4z7u1c5w2"></figure> <p><br><br>They are not the only ones with a meager CTR. Doing some research, I discovered that positions three and four for this query had CTRs of 1.1% and 2.4%, respectively. </p> <p>When CTRs used to be higher, I went after the big keywords. At the peak of my "Big Keywords" career, I reached the number one ranking in Google (Denmark) for the biggest keyword in the banking industry: "Lån" (loan). It took one and a half&nbsp;years to go from the bottom of page three to number one in Google, and the investment paid off handsomely for the client. </p> <p>The strategy was straightforward, with a focus on technical SEO, on-page, and off-page factors. In other words, SEO as we have always approached it. However, working with SEO in a silo frustrated me, because I felt that we could get better and faster results by working together across disciplines and across departments.</p> <p>In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities.</p> <h2>The big insight: Google indexes and ranks faster</h2> <p>Back in the year 2000, Google updated their index every five to eight weeks. This gave SEO a reputation as a discipline where patience was key, and where results were a long-term project. This understanding is still common inside the industry, and many SEOs will still tell their clients to be patient and expect the results to come inside one or two years.</p> <p>However, if you do it right, this is not the case anymore.</p> <p>Let's fast-forward to 2018: I discovered that Google had changed gears.</p> <p>My client was planning to run a marketing campaign starting in October. My SEO team was invited late to the party, as I only met with the client two weeks before the campaign launch. </p> <p>I was not too optimistic about the time frame to get them results, but we gave it a shot. </p> <p>The results surprised me.</p> <p>Inside 20 days, they went from not being indexed to ranking in the top three for their main keyword.</p> <p>I was baffled. This was not the Google I knew.</p> <p>This insight was huge, because it meant that SEO could break free of the classic silo and be part of other marketing activities. </p> <p>The idea of the SEO sprint was born.</p> <h2>What is an SEO sprint?</h2> <p>Let’s stop and think for a minute. </p> <p>How often do marketing campaigns ignore SEO? SEO data can actually be a central element in marketing, because the data reveals the inner feelings of users when they search on Google. This is data which would be very hard to get from qualitative interviews.</p> <p>Have you tried to convert mentions to links months after a PR campaign ran? </p> <p>Ever worked on an SEO project where you never talked to the PPC team (even though they have valuable information, like which keywords convert, that you can use for your SEO work)?</p> <p>Have you delivered a tech audit with a long list of to-dos without really knowing what the business strategy was, hence the priorities of the SEO tasks?</p> <p>These are examples of SEO working in a silo. Silos waste knowledge and they miss the big picture. Instead, SEO activities should be aligned with the marketing plan. <br><br>When you rank at the top of Google for the keywords and user intentions which support your business strategy, it is due to teamwork across your marketing department. </p> <p>This is what SEO sprints are all about: Based on the company's business strategy, SEO sprints are an integrated part of your marketing mix. They are SEO activities which support a marketing campaign, where the objective is to be present at the most important touch points in Google for particular customer journeys.</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd831853e127.10119214.png" width="602" height="256" data-image="y3suvb0tfwg2"></figure> <p>An SEO sprint consists of five steps: </p> <ol><li>Strategy</li><li>Data</li><li>Insights</li><li>Execution</li><li>Measurement</li></ol> <p>I’ll dig into each of these steps in the case study below. </p> <h2>The secret behind a successful SEO sprint</h2> <p>In late 2018, I performed other SEO sprints, which proved to me that there was an opportunity to work differently within SEO. For example: a New Year's campaign where the client's main keyword went from out-of-index to the bottom of page one within 10 days. While they didn't make the top three, they still obtained a 6% CTR from a ready-to-buy audience.</p> <p>So, how can you use a sprint to rank faster in Google? Do sprints focus on links, content, or page speed?</p> <p>Those factors are only partly important. The main ranking factor is the competition. Let’s face it: You rank number one at the mercy of your competition. It matters a lot for your ranking if competitors don’t focus their SEO efforts in the same direction as you. </p> <p>In my experience, when broad media sites and forums rank, it’s a good sign that competition is not so strong. The ideal scenario is when competition is manageable and <a target="_blank" href="https://moz.com/mozcast/">Google results have low volatility</a>, meaning the results don’t fluctuate much. This is a signal to me that I can rank quickly and remain at the top of Google for a longer period.</p> <p>While you should try to rank for all your keywords, the key is to identify and prioritize important, low-competition keywords to get results quickly. When you have established yourself, then you can start to build out your topical authority and aim for the keywords with tougher competition.</p> <h2>The DriveSafe case study</h2> <p>Let's put the SEO sprint framework into practice. Nyt Syn is a Danish chain of 57 opticians. They have a 6% market share in a market dominated by three bigger players. During 2018 and 2019, <a target="_blank" href="https://www.impactextend.dk/cases/nyt-syn-seo-som-en-integreret-del-af-drivesafe-kampagne/">I ran two successful SEO sprints</a> for their<a target="_blank" href="https://www.nytsyn.dk/briller/brilleglas/zeiss-drivesafe"> DriveSafe campaign</a>. </p> <p>DriveSafe glasses are glasses produced by ZEISS. You can use them as normal eye glasses, but they are particularly useful to avoid being blinded by the headlights of oncoming cars at night. They retail at $500 (USD), so it is not a low-priced item, but they are the safest solution in the market.</p> <p>The target group of the DriveSafe campaign is primarily 35-year-old women and above. They are not worse off than men when it comes to seeing badly at night, but our research showed that they are more ready to do something about it. Our main objective was to have them book an eyesight test at their local Nyt Syn optician.</p> <h3>The results</h3> <p>After running the first DriveSafe campaign in Q4 2018, which was fairly successful, we managed to triple the organic traffic during the second SEO sprint a year later. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd8318db2d34.38139532.png" width="602" height="123" data-image="gsnnluv7zhr1"></figure> <p>During the period, 23.7% of the organic traffic to nytsyn.dk went to the DriveSafe pages. More importantly, Nyt Syn increased their bookings by 73%&nbsp;for the second campaign when compared to the first. </p> <h3>How we did it<br></h3> <h4>1. Strategy</h4> <p>Before we started our SEO tasks, we needed to understand the objective of the DriveSafe campaign and how SEO would support the business goals.</p> <p>In order to translate the marketing strategy into SEO activities, I use customer journeys to map out the customer needs and define the content touchpoints on Google.</p> <p>This was our SEO mission statement:</p> <p>"We are present in Google when users make queries related to night vision with the intent to solve a user challenge leading to the booking of an eyesight test." </p> <h4>2. Data</h4> <p>You need to understand user behavior before you can execute your strategy. Fortunately, it has never been easier to get access to data. While many still stick to one tool (e.g. Google Keyword Planner or Moz), I have come to realize that the more tools you add, the more you will identify your user’s intentions. I use Google's own tools (Google Search Console, Google Analytics) and different Clickstream tools (e.g. Moz Keyword Explorer). Each tool will bring something new to the table. </p> <p>To this stack I also add the company's own data sources, like live chat. It’snot only a tool to communicate with your customers! No one ever contacts a company simply to engage in small talk. The data from the chat history is a gold mine of user questions. Zendesk and Internal Site Search are two other underestimated resources, where small observations can turn into big insights. </p> <p>In the end we managed to identify hundreds of keywords within the range from general symptom searches to specific product requests.</p> <h4>3. Insights</h4> <p>Insights depend on the strength of your data. If you don’t dive deep enough during data retrieval, you won’t get a full understanding of user behavior, thus missing out on important user intentions. By looking at the keyword list, we identified various user intentions. With them in hand we created customer journeys to map out which content to build or repurpose. </p> <p>Here are the user intentions mapped out in different stages of the customer journey for this campaign:</p> <p><strong>Awareness</strong>: What is night blindness? </p> <p><strong>Consideration</strong>: Do I have a bad night vision? Can I use glasses with yellow tint? </p> <p><strong>Decision</strong>: DriveSafe glasses from ZEISS</p> <p>We discovered four interesting insights from the data:</p> <p>1. Early funnel content is notoriously underestimated. We identified the bridge between the symptom searches for “night blindness” in the early stage of the customer journey and the need to drive safely at night. By creating the page “What is night blindness?”, we answered the users’ symptom questions and moved them on in the funnel towards our solution. </p> <p>2. The keyword data revealed a need from users to test their eye sight online. We converted a general eye vision test into a night vision test. The test took off. More than 180,000 users ended up completing the test via different channels. <br><br>To boost the general authority of the DriveSafe pages and this particular online test, we also acquired links. Apart from the extra authority, the referral traffic was decent.</p> <p>3. We could see that users went for a premature choice when looking for a solution. If you are a mountain bike rider, you probably use cheap plastic glasses with yellow tint. These are not good for driving at night, but this was the best guess for many users. <br><br>An interview with a professor from the School of Optometry in Denmark revealed that glasses with yellow tint let in too much blue light. This is the light which our eyes are exposed to at night. Instead of ignoring users searching for yellow tinted glasses, we decided to warn them instead. The page “Don’t use glasses with yellow tint!” attracted a lot of traffic. It also showed that you can rank number one for keywords which counter the primary user intention on page one of Google. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd8319a1f4b7.58685268.png" width="602" height="359" data-image="q2isgjtacrq6"></figure> <p>4. The optometry industry jargon is different than the terms that users search for. Company policy can sometimes prevent you from optimizing your site for the user terms, but Nyt Syn embraced the opportunity. <br><br>There are 800 monthly searches for the query “natbriller” (night glasses). This is not an industry term, but we decided to create a page with it anyway It paid off. Nyt Syn has now ranked consistently number one and two on Google for this important keyword for more than a year, bringing in lots of profitable traffic.</p> <p>The search terms mentioned in the last two insights. are low competition, low volatility keywords, which made us rank quickly. An instant result motivates the team, and it builds authority in the eyes of Google. Subsequently, this enabled us to rank for more difficult search terms. Today we rank in the top three for over 100 non-branded keywords, and every tenth search results in a click on a DriveSafe page.</p> <h4>4. Execution</h4> <p>From these insights, the Nyt Syn content team went to work on the pages we needed to be present at every important touch point in Google.</p> <p>The team is small with only one content writer. However, this case shows that you don’t need to be a big team to beat your competitors as long as you know where to focus. In total, five pages were created and a couple of existing pages were repurposed.</p> <p>You need some time at this step, since it takes time to write great content. At this point we also prepared a link building strategy based on advertorials, which we rolled out during the campaign. </p> <p>We were ready to launch. </p> <h4>5. Measurement</h4> <p>We use a dashboard to constantly measure the performance and gain new insights. This enabled us to change course midway if necessary. <br><br>Here are two good examples: <br><br>1. One month after the launch of the second SEO sprint, Nyt Syn decided to run two Facebook campaigns based on the SEO data. The first campaign aimed at getting users to take the online night vision test. The second campaign told users to avoid glasses with yellow tint for night driving. </p> <p>The two campaigns worked great and increased the number of bookings significantly. This was a perfect example of using SEO data across channels. </p> <p>2. During the campaign we obtained some nice customer testimonials. With the customers’ permission, we placed them on the DriveSafe pages. This enabled us to display the five star ratings in the Google SERPs, which lifted the general CTR overnight by 2-5%. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd831a64ff75.35577281.png" width="602" height="227" data-image="d4dyfzfmtdl8"></figure> <p>Learning and adjusting is central to SEO sprints. With Google’s ever-changing landscape, we need to be agile and ready to adapt. We learn from each SEO sprint and use what worked for the next sprint to constantly improve the results. <br><br></p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd831ae1df13.80317285.png" width="602" height="245" data-image="nohly8afl3h5"></figure> <p>The third SEO sprint for DriveSafe is set for September. What can we do to build upon our past achievements? </p> <p>Let me leave you with some insights gained, which you can hopefully use for your own campaigns:</p> <p>1. GSC data tells us when users will start searching for night vision search terms. This means that we know when to launch our campaign next time. For SEO sprint one, we had a blank page. We could only use Google Trends data, so it started in October. Now we run it from mid-September because the data tells us that users are asking Google earlier.</p> <p>2. GSC data will reveal new user intentions because we are building up more data. This data, coupled with customer feedback, creates a base to produce even more relevant content and thereby a better chance to own the most important touch points on Google.</p> <p>3. From our PPC data, we now have more data to know which keywords generate orders and vice versa. We will have more GSC data to add new keywords to our Google Ads.</p> <p>4. By A/B testing the communication on Google Ads and Facebook, we know which words and which USPs work. We can use these insights to update titles and meta descriptions to communicate more directly on Google. </p> <p>5. We know that SEO insights can be used to create successful Facebook campaigns. We will double down on Facebook and test other channels such as Instagram. </p> <p>6. We know which links brought us referral traffic, so we will focus on similar links for the third sprint. While it is only correlated data, we can compare the ranking history with the publication of advertorials to look for keyword jumps. Some advertorials are duds. Some are gold. It does help us to pick the better link opportunities. </p> <p>7. We got the star ratings for the DriveSafe pages. By studying the Google landscape, we can see which other Schema markups we should add.</p> <h2>Summary</h2> <p>Companies are currently looking for instant results, which make them put SEO on hold. However, with SEO sprints you have an agile framework to get quick results — when done right. </p> <p>You can use Google’s speed in indexing and ranking results to your advantage. It will enable your organization to integrate SEO as part of the marketing mix. While you can now rank inside a few days or weeks, fast rankings will depend on the level of competition on page one in Google. When you have low competition and low volatility for keywords with strategic importance, then you have found your sweet spot for quicker results and stable traffic long-term. </p> <p>SEO sprints consist of five steps, and they can be performed on a small budget inside a short period. The learnings from one SEO sprint are passed on to the next one, so you can reuse what worked efficiently. <br><br>Good luck with your SEO sprint!</p> <p></p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p> <p>Posted by <a href=\"https://moz.com/community/users/12955803\">ChristopherHofman</a></p><p>Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins.</p> <p>But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry.</p> <p>In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. <br></p> <p>But first, let's have a look at the layout on page one of Google (for most queries).</p> <p>Google never took SEOs into account when designing for the user. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" <a target="_blank" href="https://moz.com/blog/how-low-can-number-one-go-2020">has pushed the organic results on page one down by several pixels</a>.<br></p> <figure class="full-width"><img src="http://d1avok0lzls2w.cloudfront.net/uploads/blog/screen-shot-2020-05-14-at-10-382055.jpg" data-image="c4frvriu5mcn"></figure> <p>Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. </p> <p>In some industries, Google will even place their booking search engine at the top. Examples are Google Flights or Google Hotels. </p> <p>During the last few months we have seen more desktop traffic, but in general users are moving to mobile. An iPhone’s screen of 758 pixels makes it nearly impossible to rank above the fold for an organic result. </p> <p>We, as SEOs, have to rethink our way of doing SEO.</p> <h2>The Google challenge</h2> <p>Do you know your numbers?</p> <p>For a particular query, how high is the expected click-through-rate if you rank number one? Is it 20%? Twenty-five? These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers.</p> <p>Instead, I would recommend looking at your Google Search Console data to <a target="_blank" href="https://moz.com/blog/data-to-calculate-ctr">see what your CTR is when ranking number one for a non-branded term</a>. </p> <p>As an example: In the retail industry I have a client ranking consistently at number one for a broad generic term with a monthly search volume of 2.8K. How high do you think their CTR is? </p> <p><strong>3.8%</strong>!</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd83177f2e05.72526090.png" width="476" height="477" data-image="bkg4z7u1c5w2"></figure> <p><br><br>They are not the only ones with a meager CTR. Doing some research, I discovered that positions three and four for this query had CTRs of 1.1% and 2.4%, respectively. </p> <p>When CTRs used to be higher, I went after the big keywords. At the peak of my "Big Keywords" career, I reached the number one ranking in Google (Denmark) for the biggest keyword in the banking industry: "Lån" (loan). It took one and a half&nbsp;years to go from the bottom of page three to number one in Google, and the investment paid off handsomely for the client. </p> <p>The strategy was straightforward, with a focus on technical SEO, on-page, and off-page factors. In other words, SEO as we have always approached it. However, working with SEO in a silo frustrated me, because I felt that we could get better and faster results by working together across disciplines and across departments.</p> <p>In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities.</p> <h2>The big insight: Google indexes and ranks faster</h2> <p>Back in the year 2000, Google updated their index every five to eight weeks. This gave SEO a reputation as a discipline where patience was key, and where results were a long-term project. This understanding is still common inside the industry, and many SEOs will still tell their clients to be patient and expect the results to come inside one or two years.</p> <p>However, if you do it right, this is not the case anymore.</p> <p>Let's fast-forward to 2018: I discovered that Google had changed gears.</p> <p>My client was planning to run a marketing campaign starting in October. My SEO team was invited late to the party, as I only met with the client two weeks before the campaign launch. </p> <p>I was not too optimistic about the time frame to get them results, but we gave it a shot. </p> <p>The results surprised me.</p> <p>Inside 20 days, they went from not being indexed to ranking in the top three for their main keyword.</p> <p>I was baffled. This was not the Google I knew.</p> <p>This insight was huge, because it meant that SEO could break free of the classic silo and be part of other marketing activities. </p> <p>The idea of the SEO sprint was born.</p> <h2>What is an SEO sprint?</h2> <p>Let’s stop and think for a minute. </p> <p>How often do marketing campaigns ignore SEO? SEO data can actually be a central element in marketing, because the data reveals the inner feelings of users when they search on Google. This is data which would be very hard to get from qualitative interviews.</p> <p>Have you tried to convert mentions to links months after a PR campaign ran? </p> <p>Ever worked on an SEO project where you never talked to the PPC team (even though they have valuable information, like which keywords convert, that you can use for your SEO work)?</p> <p>Have you delivered a tech audit with a long list of to-dos without really knowing what the business strategy was, hence the priorities of the SEO tasks?</p> <p>These are examples of SEO working in a silo. Silos waste knowledge and they miss the big picture. Instead, SEO activities should be aligned with the marketing plan. <br><br>When you rank at the top of Google for the keywords and user intentions which support your business strategy, it is due to teamwork across your marketing department. </p> <p>This is what SEO sprints are all about: Based on the company's business strategy, SEO sprints are an integrated part of your marketing mix. They are SEO activities which support a marketing campaign, where the objective is to be present at the most important touch points in Google for particular customer journeys.</p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd831853e127.10119214.png" width="602" height="256" data-image="y3suvb0tfwg2"></figure> <p>An SEO sprint consists of five steps: </p> <ol><li>Strategy</li><li>Data</li><li>Insights</li><li>Execution</li><li>Measurement</li></ol> <p>I’ll dig into each of these steps in the case study below. </p> <h2>The secret behind a successful SEO sprint</h2> <p>In late 2018, I performed other SEO sprints, which proved to me that there was an opportunity to work differently within SEO. For example: a New Year's campaign where the client's main keyword went from out-of-index to the bottom of page one within 10 days. While they didn't make the top three, they still obtained a 6% CTR from a ready-to-buy audience.</p> <p>So, how can you use a sprint to rank faster in Google? Do sprints focus on links, content, or page speed?</p> <p>Those factors are only partly important. The main ranking factor is the competition. Let’s face it: You rank number one at the mercy of your competition. It matters a lot for your ranking if competitors don’t focus their SEO efforts in the same direction as you. </p> <p>In my experience, when broad media sites and forums rank, it’s a good sign that competition is not so strong. The ideal scenario is when competition is manageable and <a target="_blank" href="https://moz.com/mozcast/">Google results have low volatility</a>, meaning the results don’t fluctuate much. This is a signal to me that I can rank quickly and remain at the top of Google for a longer period.</p> <p>While you should try to rank for all your keywords, the key is to identify and prioritize important, low-competition keywords to get results quickly. When you have established yourself, then you can start to build out your topical authority and aim for the keywords with tougher competition.</p> <h2>The DriveSafe case study</h2> <p>Let's put the SEO sprint framework into practice. Nyt Syn is a Danish chain of 57 opticians. They have a 6% market share in a market dominated by three bigger players. During 2018 and 2019, <a target="_blank" href="https://www.impactextend.dk/cases/nyt-syn-seo-som-en-integreret-del-af-drivesafe-kampagne/">I ran two successful SEO sprints</a> for their<a target="_blank" href="https://www.nytsyn.dk/briller/brilleglas/zeiss-drivesafe"> DriveSafe campaign</a>. </p> <p>DriveSafe glasses are glasses produced by ZEISS. You can use them as normal eye glasses, but they are particularly useful to avoid being blinded by the headlights of oncoming cars at night. They retail at $500 (USD), so it is not a low-priced item, but they are the safest solution in the market.</p> <p>The target group of the DriveSafe campaign is primarily 35-year-old women and above. They are not worse off than men when it comes to seeing badly at night, but our research showed that they are more ready to do something about it. Our main objective was to have them book an eyesight test at their local Nyt Syn optician.</p> <h3>The results</h3> <p>After running the first DriveSafe campaign in Q4 2018, which was fairly successful, we managed to triple the organic traffic during the second SEO sprint a year later. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd8318db2d34.38139532.png" width="602" height="123" data-image="gsnnluv7zhr1"></figure> <p>During the period, 23.7% of the organic traffic to nytsyn.dk went to the DriveSafe pages. More importantly, Nyt Syn increased their bookings by 73%&nbsp;for the second campaign when compared to the first. </p> <h3>How we did it<br></h3> <h4>1. Strategy</h4> <p>Before we started our SEO tasks, we needed to understand the objective of the DriveSafe campaign and how SEO would support the business goals.</p> <p>In order to translate the marketing strategy into SEO activities, I use customer journeys to map out the customer needs and define the content touchpoints on Google.</p> <p>This was our SEO mission statement:</p> <p>"We are present in Google when users make queries related to night vision with the intent to solve a user challenge leading to the booking of an eyesight test." </p> <h4>2. Data</h4> <p>You need to understand user behavior before you can execute your strategy. Fortunately, it has never been easier to get access to data. While many still stick to one tool (e.g. Google Keyword Planner or Moz), I have come to realize that the more tools you add, the more you will identify your user’s intentions. I use Google's own tools (Google Search Console, Google Analytics) and different Clickstream tools (e.g. Moz Keyword Explorer). Each tool will bring something new to the table. </p> <p>To this stack I also add the company's own data sources, like live chat. It’snot only a tool to communicate with your customers! No one ever contacts a company simply to engage in small talk. The data from the chat history is a gold mine of user questions. Zendesk and Internal Site Search are two other underestimated resources, where small observations can turn into big insights. </p> <p>In the end we managed to identify hundreds of keywords within the range from general symptom searches to specific product requests.</p> <h4>3. Insights</h4> <p>Insights depend on the strength of your data. If you don’t dive deep enough during data retrieval, you won’t get a full understanding of user behavior, thus missing out on important user intentions. By looking at the keyword list, we identified various user intentions. With them in hand we created customer journeys to map out which content to build or repurpose. </p> <p>Here are the user intentions mapped out in different stages of the customer journey for this campaign:</p> <p><strong>Awareness</strong>: What is night blindness? </p> <p><strong>Consideration</strong>: Do I have a bad night vision? Can I use glasses with yellow tint? </p> <p><strong>Decision</strong>: DriveSafe glasses from ZEISS</p> <p>We discovered four interesting insights from the data:</p> <p>1. Early funnel content is notoriously underestimated. We identified the bridge between the symptom searches for “night blindness” in the early stage of the customer journey and the need to drive safely at night. By creating the page “What is night blindness?”, we answered the users’ symptom questions and moved them on in the funnel towards our solution. </p> <p>2. The keyword data revealed a need from users to test their eye sight online. We converted a general eye vision test into a night vision test. The test took off. More than 180,000 users ended up completing the test via different channels. <br><br>To boost the general authority of the DriveSafe pages and this particular online test, we also acquired links. Apart from the extra authority, the referral traffic was decent.</p> <p>3. We could see that users went for a premature choice when looking for a solution. If you are a mountain bike rider, you probably use cheap plastic glasses with yellow tint. These are not good for driving at night, but this was the best guess for many users. <br><br>An interview with a professor from the School of Optometry in Denmark revealed that glasses with yellow tint let in too much blue light. This is the light which our eyes are exposed to at night. Instead of ignoring users searching for yellow tinted glasses, we decided to warn them instead. The page “Don’t use glasses with yellow tint!” attracted a lot of traffic. It also showed that you can rank number one for keywords which counter the primary user intention on page one of Google. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd8319a1f4b7.58685268.png" width="602" height="359" data-image="q2isgjtacrq6"></figure> <p>4. The optometry industry jargon is different than the terms that users search for. Company policy can sometimes prevent you from optimizing your site for the user terms, but Nyt Syn embraced the opportunity. <br><br>There are 800 monthly searches for the query “natbriller” (night glasses). This is not an industry term, but we decided to create a page with it anyway It paid off. Nyt Syn has now ranked consistently number one and two on Google for this important keyword for more than a year, bringing in lots of profitable traffic.</p> <p>The search terms mentioned in the last two insights. are low competition, low volatility keywords, which made us rank quickly. An instant result motivates the team, and it builds authority in the eyes of Google. Subsequently, this enabled us to rank for more difficult search terms. Today we rank in the top three for over 100 non-branded keywords, and every tenth search results in a click on a DriveSafe page.</p> <h4>4. Execution</h4> <p>From these insights, the Nyt Syn content team went to work on the pages we needed to be present at every important touch point in Google.</p> <p>The team is small with only one content writer. However, this case shows that you don’t need to be a big team to beat your competitors as long as you know where to focus. In total, five pages were created and a couple of existing pages were repurposed.</p> <p>You need some time at this step, since it takes time to write great content. At this point we also prepared a link building strategy based on advertorials, which we rolled out during the campaign. </p> <p>We were ready to launch. </p> <h4>5. Measurement</h4> <p>We use a dashboard to constantly measure the performance and gain new insights. This enabled us to change course midway if necessary. <br><br>Here are two good examples: <br><br>1. One month after the launch of the second SEO sprint, Nyt Syn decided to run two Facebook campaigns based on the SEO data. The first campaign aimed at getting users to take the online night vision test. The second campaign told users to avoid glasses with yellow tint for night driving. </p> <p>The two campaigns worked great and increased the number of bookings significantly. This was a perfect example of using SEO data across channels. </p> <p>2. During the campaign we obtained some nice customer testimonials. With the customers’ permission, we placed them on the DriveSafe pages. This enabled us to display the five star ratings in the Google SERPs, which lifted the general CTR overnight by 2-5%. </p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd831a64ff75.35577281.png" width="602" height="227" data-image="d4dyfzfmtdl8"></figure> <p>Learning and adjusting is central to SEO sprints. With Google’s ever-changing landscape, we need to be agile and ready to adapt. We learn from each SEO sprint and use what worked for the next sprint to constantly improve the results. <br><br></p> <figure class="full-width"><img src="http://d2v4zi8pl64nxt.cloudfront.net/quick-results-with-seo-sprints/5ebd831ae1df13.80317285.png" width="602" height="245" data-image="nohly8afl3h5"></figure> <p>The third SEO sprint for DriveSafe is set for September. What can we do to build upon our past achievements? </p> <p>Let me leave you with some insights gained, which you can hopefully use for your own campaigns:</p> <p>1. GSC data tells us when users will start searching for night vision search terms. This means that we know when to launch our campaign next time. For SEO sprint one, we had a blank page. We could only use Google Trends data, so it started in October. Now we run it from mid-September because the data tells us that users are asking Google earlier.</p> <p>2. GSC data will reveal new user intentions because we are building up more data. This data, coupled with customer feedback, creates a base to produce even more relevant content and thereby a better chance to own the most important touch points on Google.</p> <p>3. From our PPC data, we now have more data to know which keywords generate orders and vice versa. We will have more GSC data to add new keywords to our Google Ads.</p> <p>4. By A/B testing the communication on Google Ads and Facebook, we know which words and which USPs work. We can use these insights to update titles and meta descriptions to communicate more directly on Google. </p> <p>5. We know that SEO insights can be used to create successful Facebook campaigns. We will double down on Facebook and test other channels such as Instagram. </p> <p>6. We know which links brought us referral traffic, so we will focus on similar links for the third sprint. While it is only correlated data, we can compare the ranking history with the publication of advertorials to look for keyword jumps. Some advertorials are duds. Some are gold. It does help us to pick the better link opportunities. </p> <p>7. We got the star ratings for the DriveSafe pages. By studying the Google landscape, we can see which other Schema markups we should add.</p> <h2>Summary</h2> <p>Companies are currently looking for instant results, which make them put SEO on hold. However, with SEO sprints you have an agile framework to get quick results — when done right. </p> <p>You can use Google’s speed in indexing and ranking results to your advantage. It will enable your organization to integrate SEO as part of the marketing mix. While you can now rank inside a few days or weeks, fast rankings will depend on the level of competition on page one in Google. When you have low competition and low volatility for keywords with strategic importance, then you have found your sweet spot for quicker results and stable traffic long-term. </p> <p>SEO sprints consist of five steps, and they can be performed on a small budget inside a short period. The learnings from one SEO sprint are passed on to the next one, so you can reuse what worked efficiently. <br><br>Good luck with your SEO sprint!</p> <p></p><br /><p><a href="https://moz.com/moztop10">Sign up for The Moz Top 10</a>, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!</p><img src="http://feedpress.me/9375/13548861.gif" height="1" width="1"/> LinkedIn Live Streaming for LinkedIn Events https://www.socialmediaexaminer.com/linkedin-live-streaming-for-linkedin-events/ Social Media Examiner urn:uuid:98f593cf-c5e6-fed4-7b8e-cc0a892808c9 Sat, 16 May 2020 10:00:26 +0000 <img width="1200" height="630" src="https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200.png" class="webfeedsFeaturedVisual wp-post-image" alt="" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="" srcset="https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200.png 1200w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-300x158.png 300w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-1024x538.png 1024w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-150x79.png 150w, https://www.socialmediaexaminer.com/wp-content/uploads/2020/01/SMETalkShow2020-landscape_1200-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /><p>Welcome to this week&#8217;s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week&#8217;s Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.socialmediaexaminer.com/linkedin-live-streaming-for-linkedin-events/">LinkedIn Live Streaming for LinkedIn Events</a> appeared first on <a rel="nofollow" href="https://www.socialmediaexaminer.com">Social Media Marketing | Social Media Examiner</a>.</p>