Video And SEO Blogs http://feed.informer.com/digests/KSQZMS0FWF/feeder Video And SEO Blogs Respective post owners and feed distributors Sun, 06 Mar 2016 18:32:43 +0000 Feed Informer http://feed.informer.com/ By: suresh https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-157521 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:d0d446ae-6070-109d-468b-b2e7e5df44af Sun, 17 Nov 2024 08:46:40 +0000 Excellent analysis, keep up the good work!&quot; <p>Excellent analysis, keep up the good work!&#8221;</p> suresh By: SastaOffer https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-157020 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:7bdf8916-1829-b4c0-59d0-3a41061036a9 Wed, 09 Oct 2024 12:49:54 +0000 Nice Post. Thanks for Sharing. https://sastaoffer.in/dealstore/builder-coupons/ <p>Nice Post. Thanks for Sharing.</p> <p><a href="https://sastaoffer.in/dealstore/builder-coupons/" rel="nofollow ugc">https://sastaoffer.in/dealstore/builder-coupons/</a></p> SastaOffer The SEO Power of Authorship – On Site and in Backlinks https://www.internetmarketingninjas.com/blog/link-building/the-seo-power-of-authorship-on-site-and-in-backlinks/ We Build Pages urn:uuid:27f10cfb-2038-837f-5a5b-569f7e6fe840 Thu, 29 Aug 2024 18:24:14 +0000 <p>This post was written with the assistance of AI. Hey, folks! Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google&#8217;s ever-changing algorithm. You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. And oh boy, have I got something [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/link-building/the-seo-power-of-authorship-on-site-and-in-backlinks/">The SEO Power of Authorship &#8211; On Site and in Backlinks</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>This post was written with the assistance of AI.</p> <p>Hey, folks! Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google&#8217;s ever-changing algorithm. You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. And oh boy, have I got something juicy for you today. Let&#8217;s chat about the leaked Google documentation and go into one area in a bit of detail.</p> <p>This time, it’s all about <strong>authorship</strong>—how Google identifies and values the authors of content, both on your pages and through backlinks. If you’re still stuck in the era where you think authors don’t matter, you’re in for a wake-up call. The way Google is handling authorship these days could make or break your site’s SEO.</p> <p>So, buckle up, SEO warriors, because we’re going deep. And when I say deep, I mean we’re going into one of the core areas of the Google algorithm leak, dissecting the role of authors in search rankings, and figuring out how we can use this knowledge to boost our SEO game.</p> <p><img fetchpriority="high" decoding="async" class="size-medium wp-image-19361 alignright" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/google-authorship-297x300.png" alt="" width="297" height="300" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/google-authorship-297x300.png 297w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/google-authorship.png 507w" sizes="(max-width: 297px) 100vw, 297px" /></p> <h2>What the Leak Revealed About Authors and Google&#8217;s Algorithm</h2> <h4><strong>Understanding the API features for Author Data Extraction</strong></h4> <p>To get a grip on how Google uses authorship data, you need to understand the different API calls mentioned in the leak. These calls help Google fetch detailed information about authors, link structures, and content relationships across the web. Knowing what these calls mean can give you a leg up in optimizing your content and backlinks. Here’s a breakdown of some of the the most important ones in my eyes.</p> <ul> <li><code>GET page_meta_info</code> <ul> <li>Definition: Retrieves metadata from a webpage, including the author&#8217;s name from HTML <code>&lt;meta&gt;</code> tags. This is crucial for sites that want to ensure proper author attribution.</li> <li>SEO Insight: Ensure all pages have accurate meta tags with author information. This helps Google quickly and efficiently recognize your authors.</li> </ul> </li> <li><code>GET /user_profiles/{user_id}</code> <ul> <li>Definition: Pulls detailed user profile data from Content Management Systems (CMS) that store author information.</li> <li>SEO Insight: Utilize this for managing multiple authors on a site. Rich author profiles can help build trust and credibility with Google.</li> </ul> </li> <li><code>GET /author_info?user_id={user_id}</code> <ul> <li>Definition: Retrieves detailed information about an author, including bios, roles, and content contributions.</li> <li>SEO Insight: Make sure your site’s API or CMS can output this type of rich author information to maximize author authority signals.</li> </ul> </li> <li><code>GET /link_meta_info?url={page_url}</code> <ul> <li>Definition: Analyzes the links on a page to identify authors of the linked content.</li> <li>SEO Insight: Prioritize backlinks from trusted authors and credible sources to boost your site’s authority.</li> </ul> </li> <li><code>GET external_meta_info?external_url={link_url}</code> <ul> <li>Definition: Fetches metadata from external sites to extract authorship details from links.</li> <li>SEO Insight: Strive for high-quality backlinks from sites with clear, authoritative authorship data.</li> </ul> </li> <li><code>ScienceCitationAuthor</code> <ul> <li>Definition: A structured data model capturing detailed author metadata, including name, role, and institutional affiliation.</li> <li>SEO Insight: Particularly useful for sites in academic or scientific niches. Use this schema to provide comprehensive author information.</li> </ul> </li> <li><code>ScienceCitationTranslatedAuthor</code> <ul> <li>Definition: Similar to <code>ScienceCitationAuthor</code> but includes translated names for multilingual contexts.</li> <li>SEO Insight: Implement this if you have authors contributing content in multiple languages to ensure proper attribution.</li> </ul> </li> <li><code>NlpSciencelitCitationData</code> <ul> <li>Definition: Contains author data connected to citations or articles, indicating its relevance for academic and scientific content.</li> <li>SEO Insight: Helps in building a more credible and authoritative content library for research-based topics.</li> </ul> </li> <li><code>NlpSciencelitAuthor</code> <ul> <li>Definition: Focuses on basic author information such as first name and last name.</li> <li>SEO Insight: Even simple author details like this can be valuable, especially if consistently formatted across all content.</li> </ul> </li> <li><code>NlpSciencelitArticleMetadata</code> <ul> <li>Definition: Deals with metadata for articles, including author details.</li> <li>SEO Insight: Ensure article metadata is complete and accurate to enhance the discoverability and trustworthiness of your content.</li> </ul> </li> <li><code>VideoVideoClipInfo</code> <ul> <li>Definition: Includes author attributes related to video content, which is crucial for video SEO.</li> <li>SEO Insight: Proper author attribution in video content helps in ranking for video search results.</li> </ul> </li> <li><code>NlpSemanticParsingModelsShoppingAssistantProductMediaProduct</code> <ul> <li>Definition: Relates to media products for purchase, including author information.</li> <li>SEO Insight: If you’re selling media products, proper authorship details could enhance content recommendations and visibility.</li> </ul> </li> <li><code>ScienceIndexSignal</code> <ul> <li>Definition: Relates author information to scholarly articles and indexing signals.</li> <li>SEO Insight: Important for academic SEO. Ensure authorship details are precise to benefit from indexing signals.</li> </ul> </li> <li><code>NlpSaftDocument</code> <ul> <li>Definition: Mentions authors within broader document contexts using Natural Language Processing (NLP) techniques.</li> <li>SEO Insight: Understand that Google may use NLP to interpret authorship even without explicit tags, so the clarity of author content matters.</li> </ul> </li> <li><code>OceanDataDocinfoWoodwingItemMetadata</code> <ul> <li>Definition: Discusses authorship within item metadata for document management systems.</li> <li>SEO Insight: For sites with complex document management needs, this could be vital in organizing and optimizing content.</li> </ul> </li> <li><code>NlxDataSchemaDocument</code> <ul> <li>Definition: Includes author data from a document analysis perspective.</li> <li>SEO Insight: Make sure your content management system is set up to provide detailed author data for every piece of content.</li> </ul> </li> </ul> <p>These and other  author calls from Google cover both on page factors and backlink factors.</p> <p><strong>On-Page Factors</strong>, are all about your site. Have you properly attributed every piece of content? Are you using structured data? Are your authors real, trustworthy, and experts in their field? If not, you better start cracking.</p> <p><strong>Backlink Factors</strong>, on the other hand, are about who’s linking to you. It’s not enough to just get any backlink; you want backlinks where the content is attributed to respected authors. Google is cross-referencing this stuff, and the days of dodgy, anonymous links are long gone.</p> <h2><strong>Weaving a Web of Trust with Google: The Power of Authorship and Backlinks</strong></h2> <p>So, what’s the big picture here? All these API calls, metadata, and authorship signals aren’t just random bits of code—they’re the threads that weave a <strong>web of trust</strong> with Google. Let me break it down for you:</p> <ol> <li><strong>On-Page Authorship Signals</strong>: Every API call that pulls metadata from your page (<code>GET page_meta_info</code>, <code>GET /user_profiles/{user_id}</code>, etc.) is like a thread in a web. When you consistently provide detailed, accurate author information using structured data and meta tags, you’re telling Google, “Hey, this content is written by a real, credible person.” Google then starts to trust that content more.</li> <li><strong>Building Author Authority Across the Web</strong>: It’s not enough to just have a great author page on your site. Google wants to see that this author is respected across the web. Calls like <code>GET /link_meta_info?url={page_url}</code> and <code>GET external_meta_info?external_url={link_url}</code> allow Google to analyze backlinks and determine if other credible sites are also recognizing this author. If authoritative sites link back to content written by your authors, it strengthens that author’s credibility. It’s like having a network of endorsements from trusted sources.</li> <li><strong>Creating a Multi-Dimensional Author Profile</strong>: Using detailed models like <code>ScienceCitationAuthor</code> and <code>ScienceCitationTranslatedAuthor</code>, Google can see not just who the author is but their affiliations, roles, and even how they are represented in different languages. This multi-layered data adds depth to the web of trust, making it harder for low-quality or spammy authors to fake authority.</li> <li><strong>Cross-Referencing Content Types</strong>: Calls such as <code>VideoVideoClipInfo</code> for videos or <code>NlpSemanticParsingModelsShoppingAssistantProductMediaProduct</code> for product media indicate that Google is looking at authorship across various content types. This means if an author is consistently producing credible content in different formats—blogs, videos, products—they gain even more trust from Google.</li> <li><strong>Linking Authors to Knowledge Networks</strong>: When you connect authors to the <strong>Google Knowledge Graph</strong>, or when other sites reference these authors in well-structured and context-rich content, it’s like connecting the dots in a vast network of knowledge. Google’s SQL query patterns like <code>SELECT * FROM calls_table WHERE call_name LIKE<br /> '%author%';</code> suggest that they’re continuously filtering and analyzing data to connect these dots.</li> <li><strong>NLP and Contextual Understanding</strong>: With calls like <code>NlpSaftDocument</code>, Google uses Natural Language Processing to understand the broader context in which authors are mentioned. This helps the search engine verify that an author isn’t just a name slapped on content but is genuinely contributing valuable information to the digital ecosystem.</li> </ol> <h2>Crafting the Perfect Author Program in 9 Steps</h2> <p>You want a recipe for success? Here’s one game plan.</p> <ol> <li><strong>Develop Detailed Author Bios</strong>: Your authors should have rich bios that scream authority. Professional headshots, credentials, and even a little personality. Add links to your social accounts, and add links other places on the web where you have been mentioned.</li> <li><strong>Implement Structured Data Markup</strong>: Use Schema.org markup for every piece of content. Make Google’s life easier, and they’ll reward you.</li> <li><strong>Consistent Author Names</strong>: Ideally, use real people with real reputation on the web. Non-real names don&#8217;t work as well with Google because of all they track.</li> <li><strong>Verify Author Expertise</strong>: Keep those bios updated with new achievements and certifications. Show growth and continuous expertise.</li> <li><strong>Encourage Author Engagement</strong>: Get your authors involved. Comments, Q&amp;A, social media interactions—it all helps.</li> <li><strong>Link Authorship with Google Knowledge Graph</strong>: If you can get your author into Google’s Knowledge Graph, do it. Major credibility boost.</li> <li><strong>Monitor Authorship in Backlink Profiles</strong>: Keep tabs on who’s linking to you, and if you&#8217;re getting links from other highly trusted authors this can help the value of the link.</li> <li><strong>Maintain a CMS with Author Management</strong>: Your CMS should make author management a breeze. Keep everything neat, clean, and accessible.</li> <li><strong>Encourage Authors to Build Their Own Backlink Profiles</strong>: Being published on other sites, webinars, and other forms of content where they can build their backlink profile will help you. It all counts.</li> </ol> <h4><strong>Conclusion: Trust is the Ultimate Currency in SEO</strong></h4> <p>All these API calls and data points show us that Google is building a complex, interconnected web of trust. The more threads you weave by providing detailed, accurate author information, getting credible backlinks, and consistently publishing high-quality content across various formats, the stronger your position in Google’s web becomes.</p> <p><strong>Here’s the kicker</strong>: if you understand this web and work on building it thoughtfully, you’re not just playing the SEO game—you’re mastering it. Remember, trust is the ultimate currency with Google. So, take this knowledge, implement it, and start weaving your own web of trust. High rankings aren’t just given; they’re earned.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/link-building/the-seo-power-of-authorship-on-site-and-in-backlinks/">The SEO Power of Authorship &#8211; On Site and in Backlinks</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Link Building Jim Boykin Leave No Road Untaken: A Twofold Path to Search Success https://www.internetmarketingninjas.com/blog/google/leave-no-road-untaken-a-twofold-path-to-search-success/ We Build Pages urn:uuid:5d78e9ab-196a-46b3-97b8-422c7bab7eea Tue, 20 Aug 2024 13:57:01 +0000 <p>It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. Documents from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation: [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/leave-no-road-untaken-a-twofold-path-to-search-success/">Leave No Road Untaken: A Twofold Path to Search Success</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><img fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-19353" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/twopaths-300x200.jpg" alt="A woman in a brown coat walking through a leaf-covered park in fall takes a flat, paved path that branches from a path of stairs leading up a hill" width="300" height="200" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/twopaths-300x200.jpg 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/twopaths-1024x683.jpg 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/twopaths-768x512.jpg 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/twopaths-1536x1024.jpg 1536w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/08/twopaths-2048x1365.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" />It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. <a href="https://www.searchenginejournal.com/google-execs-scheme-to-increase-ad-revenues/497461/">Documents</a> from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation: making it harder for users to find what they’re looking for). Meanwhile, prominent liaisons between Google and the SEO community like Danny Sullivan and John Mueller insist that Google is always working to make their search results better, not worse.</p> <p>Honestly, given my experience in the newspaper industry, I think both things can be true.</p> <p>Like at Google, any newspaper has two main operations: the part that creates a product that the public wants, and the part that sells ads. The newsroom works hard to uncover and report the news, telling the public what they need and want to know. But newspapers make more money these days from selling ads than from subscriptions, so it’s really easy for the ad side of the business to take priority. The more a newspaper focuses on ad revenue, the shorter and more superficial the news coverage gets, with more and more column inches and operational dollars being devoted to ads instead of news.</p> <p>I don’t doubt that the Search side of Google really is working hard to improve the SERPs and help us find the information we want. But Google is a business, and it has to make money somehow. And with the rise of AI opening up another front in Google’s battle to maintain market dominance, there’s a whole new source of financial pressure: Developing AI and keeping all of those servers running isn’t cheap.</p> <p>And then, there’s the recent <a href="https://www.npr.org/2024/08/05/nx-s1-5064624/google-justice-department-antitrust-search">antitrust ruling against Google</a>, which is likely to change everything.</p> <p>So where does all of this leave Google, and where does it leave us? I think the answer may lie in a two-pronged approach that’s optimized for both today’s free, ad-supported Google and a future iteration of what is currently called Gemini Advanced.</p> <h2>Free vs. AI: The Roads Forward</h2> <p>Nobody likes paying for something that could be free. People didn’t really want to pay for newspaper subscriptions anymore once you could get the news online. But the result of that has been the closure of a lot of newsrooms across the country, with the strongest survivors being the ones that could convince people that their coverage was worth the cost of an online subscription.</p> <p>Similarly, you probably won’t find a lot of people who would jump at the chance to pay for Google Search. But what if what you were paying for was the Google we’ve been promised, a Google that was actually really good at finding you exactly what you wanted, without ads or spam? They keep saying that that’s what they’re working toward, a human-centered search experience that helps you find helpful content.</p> <p>In light of the Justice Department’s ruling, it wouldn’t surprise me if we end up with two separate Googles someday: one free, ad-funded search engine that works a lot like how it did a few years ago, and one subscription-based, AI-powered search tool, a personal Jeeves for the 21st century Internet that helps people to find high-quality, user-focused, trustworthy information. And to succeed in a world where people use both of those types of tools to find things online, we’ll need to optimize for both.</p> <h2>SEO for Today and Tomorrow</h2> <p>It’s clear that we need to be constantly improving the quality of our websites’ content, focusing on meeting the user intent of the queries we hope to rank for. Google has said as much, <a href="https://developers.google.com/search/docs/fundamentals/creating-helpful-content">over</a> and <a href="https://blog.google/products/search/more-content-by-people-for-people-in-search/">over</a> and <a href="https://developers.google.com/search/blog/2024/08/august-2024-core-update">over</a> again: We need to fill our sites with content that’s designed to help readers learn what they want to know, not keyword-stuffed fluff created only for Google’s algorithm. That’s what Google wants to reward. And as AI continues to improve, that’s the stuff it’s more likely to draw from and link to when formulating answers for users.</p> <p>But it’s also abundantly clear that <a href="https://www.internetmarketingninjas.com/blog/marketing/new-backlink-study-part-1/">backlinks are not dead</a>. In fact, factors like backlinks, clicks, and Chrome data showed up in May’s <a href="https://searchengineland.com/google-search-document-leak-ranking-442617">Google code leak</a>, and Jim Boykin’s <a href="https://www.internetmarketingninjas.com/backlinks-google-study/">research</a> this year has only confirmed that links are highly valuable if you want to rank in Google’s search results. There’s little reason to think that that wouldn’t continue to be the case in a world where the SERPs become a separate product, independent of other current Google products like Gemini and Chrome.</p> <p>Both high-quality on-page content and off-page factors are likely to continue to be important to a website’s online visibility, no matter what type of search engine or tool people are using months or years from now. Making sure that you’re giving enough attention to both could make all the difference to your site’s performance.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/leave-no-road-untaken-a-twofold-path-to-search-success/">Leave No Road Untaken: A Twofold Path to Search Success</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Google Mindy Young Backlink Insights: Analyzing Google’s Top 10 Websites https://www.internetmarketingninjas.com/blog/marketing/new-backlink-study-part-1/ We Build Pages urn:uuid:21e597f5-d0c5-776d-d089-5e6b58b8a801 Thu, 18 Jul 2024 17:33:33 +0000 <p>How Many Backlinks Do the Top 10 Sites Have?​ If you want to be on the first page of Google for commercial phrases, should you care about backlinks? Should you be trying to get them, or just ignore backlinks altogether? Earlier this year, I heard from both Google and a couple of SEOs who are [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/marketing/new-backlink-study-part-1/">Backlink Insights: Analyzing Google’s Top 10 Websites</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <h2>How Many Backlinks Do the Top 10 Sites Have?​</h2> <p>If you want to be on the first page of Google for commercial phrases, should you care about backlinks? Should you be trying to get them, or just ignore backlinks altogether?</p> <p>Earlier this year, I heard from both Google and a couple of SEOs who are also writers that &#8220;links aren&#8217;t as important as they once were, and you don&#8217;t even need links to rank these days.&#8221; I never seen anyone write about a website that only had a few backlinks that was ranking well for commericial phrases, so I decided to find some of these near-mythical sites that don&#8217;t have many backlinks but still rank on the first page of Google for phrases where people might be making money.</p> <p>In my <a href="https://www.internetmarketingninjas.com/backlinks-google-study/">previous study last month</a>, I chose 200 random commercial phrases with the help of AI. For each of these phrases, I gathered the top 10 organic URLs on Google. After analyzing them, I found 1,113 unique websites. My programmer, Matt, added several API calls from sources like <a href="https://moz.com/">Moz</a>, <a href="https://majestic.com/">Majestic</a>, <a href="https://ahrefs.com/">Ahrefs</a>, and <a href="https://www.semrush.com/">SEMrush</a> to better analyze this data.</p> <p>The biggest finding from <a href="https://searchengineland.com/link-importance-google-top-10-study-443024">my previous analysis</a> was that 96% of the websites had more than 1,000 unique domain backlinks. However, I only found 3 sites out of 1,113 that had fewer than 100 backlinks.</p> <p>I had hoped to find more than just 3 such sites, so this time I decided to expand that analysis tenfold. This time we gathered data on 2,000 commercial phrases which in turn identified 9,337 unique domains that ranked in the top 10 of Google for these phrases.</p> <p>The primary goal of this data gathering was to answer these three questions:</p> <ol> <li>How many backlinks do the websites that rank in the top 10 for commercial intent phrases have?</li> <li>What is the average number of backlinks that sites in the top 10 have for each phrase, and which phrases might require fewer or more links to rank?</li> <li>For sites with fewer than 100 backlinks that still rank on the first page for a commercial/transactional phrase, is it the links, or could other signals be pushing them to the first page?</li> </ol> <p>After digging into this analysis, I stumbled upon a couple of other areas of interest, which I&#8217;ll publish after the first three items:</p> <ol start="4"> <li>Sites that Google loves and why? It it because they have so many backlinks?</li> <li>Major sites using domain authority to rank high with affiliate pages. Is it parasite SEO if you&#8217;re doing it yourself?</li> </ol> <p>In the coming months, I plan to release regular studies similar to this one. The next study will explore &#8220;How Many Links Might It Take to Rank for Informational Phrases,&#8221; followed by &#8220;How Many Links Does It Take in 10 Locations for 10 Local Phrases.&#8221; Then, I&#8217;ll revisit this commercial phrase study to see what has changed—identifying which sites have left or entered the top 10, how many links the new and old sites have, and the dominant sites in the top 10 three months from now. There&#8217;s much more to come, but first, let&#8217;s address the first question today.</p> <h5>Process to Find the Number of Backlinks the Top 10 Sites in Google Have</h5> <p>To ideally identify a small handful of sites with &#8220;few&#8221; backlinks, I analyzed ten times the number of sites from my previous study. This time, I used 2,000 randomly AI-generated commercial/transactional phrases, all with non-local intent and a minimum search volume of over 100 searches per month according to SEMrush.</p> <p>Looking at the search volume (SEMrush&#8217;s estimates of monthly searches in Google) of those 2,000 phrases, we found a nicely spread distribution between low search volume (at least 100 searches per month) to high search volume.</p> <table> <thead> <tr> <th>Semrush Search Volume</th> <th># Phrases</th> <th>Percent</th> </tr> </thead> <tbody> <tr> <td>100-1K</td> <td>406</td> <td>20.3%</td> </tr> <tr> <td>1K-5K</td> <td>580</td> <td>29%</td> </tr> <tr> <td>5K-10K</td> <td>399</td> <td>20%</td> </tr> <tr> <td>10K-50K</td> <td>505</td> <td>25.3%</td> </tr> <tr> <td>50K+</td> <td>110</td> <td>5.5%</td> </tr> </tbody> </table> <h5>Data on the 2,000 phrases and on the 9,337 domains that ranked in the top 10.</h5> <p><strong>You can see the <a href="/case_studies/link_study/2000keywords.txt">raw list of keywords here</a>, or <a href="https://www.internetmarketingninjas.com/link-study-2000-keyword-data/">see the list of 2000 phrases with other data points</a>.</strong></p> <p>With these 2,000 keyword phrases, we then gathered the top 10 sites that organically ranked in Google for each phrase. This now gave us 9,337 unique domains which we can analyze.</p> <p>Then, using backlink data from <a href="https://moz.com/">Moz</a>, <a href="https://majestic.com/">Majestic</a>, <a href="https://ahrefs.com/">Ahrefs</a>, &amp; <a href="https://www.semrush.com/">Semrush</a>, I looked at the number of backlinks to each of those 9,337 websites.</p> <p><a href="https://www.internetmarketingninjas.com/link-study-2000-domain-data/"><strong>You can see the full data that we gathered on the 9,337 domains here.</strong></a></p> <h5>How Many Unique Domain Backlinks Do the Websites in the Top 10 of Google Have for Commercial Phrases?</h5> <p>Here&#8217;s what the new analysis revealed about the backlink distribution among these top-ranking sites:</p> <table> <thead> <tr> <th>Domain Backlinks</th> <th># of Sites</th> <th>Percent</th> </tr> </thead> <tbody> <tr> <td>0-50</td> <td>42</td> <td>0.4%</td> </tr> <tr> <td>50-100</td> <td>50</td> <td>0.5%</td> </tr> <tr> <td>100-500</td> <td>468</td> <td>5%</td> </tr> <tr> <td>500-1K</td> <td>538</td> <td>5.8%</td> </tr> <tr> <td>1K-10K</td> <td>4078</td> <td>43.7%</td> </tr> <tr> <td>10K-100K</td> <td>3090</td> <td>33.1%</td> </tr> <tr> <td>100K-1M</td> <td>887</td> <td>9.5%</td> </tr> <tr> <td>1M+</td> <td>184</td> <td>2%</td> </tr> </tbody> </table> <h2>Key Takeaways</h2> <ul> <li>Over 99% of sites in the top 10 have over 100 unique domains linking to them.</li> <li>94% of the top 10 sites have at least 500 unique domains linking to them.</li> <li>Nearly half (43%) of the sites have between 1,000 and 10,000 unique domains linking to them.</li> <li>One third (33%) of the sites that rank in the top 10 have 10,000 to 100,000 unique domains linking to them.</li> </ul> <p>It is possible to rank in the top 10 of Google with fewer than 100 unique domain backlinks, but it&#8217;s less than a 1% chance according to this study of the 9,337 websites we analyzed that ranked in the top 10 for commercial phrases.</p> <p>Like four-leaf clovers or blue lobsters, sites with few backlinks are pretty rare, making up less than 1% of those sites in the wild. So, I&#8217;m not sure I&#8217;d want to bet on the &#8220;backlinks don&#8217;t matter&#8221; camp if your goal is to rank on the first page of Google for commercial phrases. Even the Google leaked data was drenched in backlink analysis.</p> <p>In my next analysis, Part 2, I&#8217;ll be exploring deeper into these 2,000 phrases and then making live additional data that I&#8217;ve been analyzing so I can share with you the surprising things that I discovered. We&#8217;ll also be looking at which phrases you &#8220;might&#8221; have a chance to rank on the first page for&#8230; if you have less than 50,000 backlinks&#8230; and which phrases, if you&#8217;re a small site, you don&#8217;t seem to have a chance, and which phrases might be &#8220;easier&#8221; to rank for, and why. You won&#8217;t believe what I found ;)!</p> <p>Then, Part 3 will dive into the 9,337 URLs, with a focus on the 92 sites with fewer than 100 backlinks that rank for at least one commercial phrase and will see what these small sites have that might be putting them on Page 1 of Google.</p> <p>Stay Tuned!</p> <p>I&#8217;m Feeling Lucky Today!</p> <p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p> <ul> <li><i>* When I say &#8220;Backlinks,&#8221; I mean &#8220;Unique Domain Backlinks,&#8221; which is, for example, if you have 5 links from bob.com and 2 links from sue.com, we would only count 1 link for each site, so 2 links total, one from bob.com and one from sue.com.</i></li> <li><i>* When I say &#8220;Commercial Phrases,&#8221; I also mean what people might call &#8220;transactional phrases&#8221; or &#8220;money phrases.&#8221; For example, phrases like &#8220;antique clocks,&#8221; &#8220;auto insurance comparison,&#8221; or &#8220;beard oil for sensitive skin.&#8221;</i></li> <li><i>* When I say &#8220;Top Ten,&#8221; I mean the first 10 organic results in Google for that search, as we recorded it in early July 2024.</i></li> </ul> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/marketing/new-backlink-study-part-1/">Backlink Insights: Analyzing Google’s Top 10 Websites</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Marketing Jim Boykin By: Khushi https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-155247 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:73b0e281-8583-b454-9612-9be87fc26ce8 Wed, 17 Jul 2024 13:13:07 +0000 While the acquisition happened in 2018, this is still interesting! Stone Temple&#039;s SEO and content expertise seem like a great addition to Perficient&#039;s services. Looking forward to seeing the continued impact. &lt;a href=&quot;https://dwpsgrnoida.com/about-us/&quot; rel=&quot;nofollow ugc&quot;&gt;Best CBSE School in Greater Noida &#124; Top CBSE Schools in Greater Noida&lt;/a&gt; <p>While the acquisition happened in 2018, this is still interesting! Stone Temple&#8217;s SEO and content expertise seem like a great addition to Perficient&#8217;s services. Looking forward to seeing the continued impact. <a href="https://dwpsgrnoida.com/about-us/" rel="nofollow ugc">Best CBSE School in Greater Noida | Top CBSE Schools in Greater Noida</a></p> Khushi By: madhu priya https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-153054 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:57710c52-d6bf-a23b-5901-8d8f08d1ffbf Mon, 06 May 2024 05:00:32 +0000 Thanks for sharing this ,it will be very useful to me.I really like it <p>Thanks for sharing this ,it will be very useful to me.I really like it</p> madhu priya Google’s March 2024 Updates: What’s to Blame for Your Rankings Drop? https://www.internetmarketingninjas.com/blog/google/googles-march-2024-updates-whats-to-blame-for-your-rankings-drop/ We Build Pages urn:uuid:e5eaaa29-abb0-d088-2bc0-df3842f85dab Mon, 11 Mar 2024 14:37:19 +0000 <p>Google’s got some big updates rolling out, and already, webmasters are seeing noticeable impacts on their sites, both positive and negative. Since it could take up to a month for the dust to settle, you don’t necessarily need to panic quite yet, but you do need to take a hard look at what these updates [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/googles-march-2024-updates-whats-to-blame-for-your-rankings-drop/">Google’s March 2024 Updates: What’s to Blame for Your Rankings Drop?</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><img fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-19274" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/03/SearchCop-300x300.webp" alt="An AI-generated image of a search engine personified as a police officer" width="300" height="300" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/03/SearchCop-300x300.webp 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/03/SearchCop-150x150.webp 150w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/03/SearchCop-768x768.webp 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/03/SearchCop.webp 1024w" sizes="(max-width: 300px) 100vw, 300px" />Google’s got some big updates rolling out, and already, webmasters are seeing noticeable impacts on their sites, both positive and negative. Since it could take up to a month for the dust to settle, you don’t necessarily need to panic quite yet, but you <em>do</em> need to take a hard look at what these updates are intended to do and whether your site might be at risk.</p> <h2>Part 1: The March 2024 Core Update</h2> <p>This is a content-focused update that comes on the heels of the September 2023 Helpful Content Update. Google says that there actually won’t be any more “helpful content updates” as such: They’ve been rolled into broader core updates. The <a href="https://developers.google.com/search/blog/2024/03/core-update-spam-policies">March 2024 core update</a> aims to improve on what Google has already been trying to do, so if you’ve been listening to what they’ve been saying in the past few years, you should already be on the right track. According to Google, &#8220;There&#8217;s nothing new or special that creators need to do for this update as long as they&#8217;ve been making satisfying content meant for people.&#8221;</p> <h2>Part 2: The March 2024 Google Spam Updates</h2> <p>Google is going after three types of spam in an effort to clean up the SERPs: scaled content abuse, site reputation abuse, and expired domain abuse.</p> <h3>Scaled Content Abuse (aka Reckless Use of AI)</h3> <p>So many webmasters have seen the rise of generative AI as an opportunity to throw thousands of pages online with no effort, hoping that something will stick in the rankings. Even a stopped clock is right twice a day, and similarly, if you throw enough auto-generated text at the SERPs, some of it is bound to rank. That doesn’t mean that it’s actually any good or that people want to read it, though, which is why Google is cracking down, clarifying that using AI to create content in bulk in order to manipulate the search rankings is spam.</p> <p>Some sites are already getting manual “pure spam” penalties for this, so it’s clear that Google is aiming to send a message.</p> <p>Note that they did <em>not</em> say that using AI is forbidden. It’s not the AI that’s the problem: It’s the flood of low-effort, low-quality results that AI can be used to create. Just like any tool, AI needs to be <a href="https://www.internetmarketingninjas.com/blog/content/how-to-create-good-content-with-help-from-ai/">wielded responsibly</a>, guided by humans to create content that’s then human-edited to make sure that it’s helpful, informative, and accurate.</p> <h3>Site Reputation Abuse (“Parasite SEO”)</h3> <p>This type of spam actually appears on websites that otherwise have a lot of good, authoritative information, like those run by credible news outlets or even highly respected universities. The “<a href="https://www.seroundtable.com/google-parasite-seo-steps-36526.html">parasite</a>” content lives in a subfolder or subdomain that exploits the parent site’s reputation to get better rankings. Google’s spam update is going after content that provides little or no value to readers and isn’t closely overseen by or relevant to the main site.</p> <p>Interestingly, Google has given sites a two-month head start to fix this, saying that they’ll start penalizing sites for site reputation abuse after May 5. That’s certainly not their usual approach, but it makes sense that they’d be loath to penalize some of the Internet’s most respected sites because they also contain spam.</p> <h3>Expired Domain Abuse</h3> <p>Similar to site reputation abuse, expired domain abuse aims to exploit the authority of a domain to rank low-quality content. In this case, it’s an expired domain that used to host good content; some people have made <a href="https://www.wnycstudios.org/podcasts/otm/segments/serbian-dj-internet-ai-clickbait-on-the-media">a lot of money</a> from buying expired domains that have a good reputation, then filling them with junk. That’s not to say that you can’t buy an expired domain and repurpose it, but to avoid running afoul of Google’s guidelines, you should use it for a high-quality site with useful content, not spam.</p> <h2>Hard Pills to Swallow: Accepting and Fixing Your Weaknesses</h2> <p>It’s common for some webmasters to rant about Google after an update, complaining that they did everything right and Google is just dumb/evil/crooked/etc. You might see people saying things like:</p> <ul> <li>“But my content is all human-written!” (It doesn’t matter. Humans can write low-quality content, too.)</li> <li>“I worked really hard on this site!” (You need to refocus that effort on a better strategy, then.)</li> <li>“If you’re not a big company, Google won’t rank you anymore.” (Not true; being a big company does tend to mean that you’re more trusted, but authority can be built up over time, and expertise doesn’t require you to be on the Forbes 500.)</li> <li>“But I publish X posts a week!” (It’s about quality, not quantity.)</li> <li>“Google loves to kill people’s sites for no reason.” (There’s always a reason.)</li> </ul> <p>The fact of the matter is that blaming Google because your site doesn’t offer what they seek to reward isn’t useful. You can complain and make up excuses all day, but that’s not going to fix your rankings or get you out of a manual penalty. What will help is reading Google’s guidance and taking it to heart. Create content that’s focused on providing useful information for readers, not gaming the search rankings. The path to better rankings is paved with helpful content.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/googles-march-2024-updates-whats-to-blame-for-your-rankings-drop/">Google’s March 2024 Updates: What’s to Blame for Your Rankings Drop?</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Google Search Engine Optimization Mindy Young How to Create Good Content With Help From AI https://www.internetmarketingninjas.com/blog/content/how-to-create-good-content-with-help-from-ai/ We Build Pages urn:uuid:c952df72-846f-7104-8a7b-37fca82f5796 Mon, 22 Jan 2024 23:35:33 +0000 <p>The advent of generative AI has made it easy to create content for websites, but creating good content is another matter. Webmasters and self-described SEO experts have unleashed a flood of what’s basically website spam, using AI to churn out mountains of quick, machine-written pages in the hopes that some of them might rank well. [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/content/how-to-create-good-content-with-help-from-ai/">How to Create Good Content With Help From AI</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><img fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-19254" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/01/RobotWriterAssistant-300x300.webp" alt="An AI-generated image of a man typing at a computer in a cozy home office while a helpful robot stands behind him, holding a stack of books" width="300" height="300" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/01/RobotWriterAssistant-300x300.webp 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/01/RobotWriterAssistant-150x150.webp 150w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/01/RobotWriterAssistant-768x768.webp 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2024/01/RobotWriterAssistant.webp 1024w" sizes="(max-width: 300px) 100vw, 300px" />The advent of generative AI has made it easy to create content for websites, but creating <em>good</em> content is another matter. Webmasters and self-described SEO experts have unleashed a flood of what’s basically website spam, using AI to churn out mountains of quick, machine-written pages in the hopes that some of them might rank well. It’s a lot like how email spam works: If they put enough junk out there, occasionally, one of their messages will convince someone that there really is a Nigerian prince looking to give them a million dollars.</p> <p>But just because so many people are using AI to create lousy content doesn’t mean that there aren’t good ways to use AI for your website. In fact, even Google says that <a href="https://developers.google.com/search/blog/2023/02/google-search-and-ai-content">“our focus [is] on the quality of content, rather than how content is produced”</a>: If you can use AI to help you create content that’s high-quality and useful to readers, it’s totally fine to do so. The key is to think of AI not as a replacement for human effort and expertise but as an assistant that can help you spot opportunities to improve your content and create that content more efficiently.</p> <h2>Useful AI Tools for Content Analysis</h2> <p>Anyone can create an AI-powered tool that claims to be useful for SEO, especially now that ChatGPT Plus lets you make a custom GPT with very little effort. But if you want useful results, you’ll need to stick with AI tools made by trustworthy sources with known expertise.</p> <h3>Custom GPTs</h3> <p>Here are a few GPTs made so far by highly regarded figures in SEO:</p> <ul> <li><a href="https://chat.openai.com/g/g-8ub2QitRE-gsc-keyword-ranking-changes-scatter-plot">GSC Keyword Ranking Changes Scatter Plot</a> by Marie Haynes: Export a CSV from Google Search Console showing your keyword rankings over a period of time overlapping the date of a Google update. Then, upload the file to the GPT and it will make a scatter plot to visualize changes in keyword rankings over time, which can show how much the site’s rankings were affected by the update. Depending on what kind of Google update it was, you’ll have an idea of what you should work on to improve your content. (Haynes also has a “<a href="https://chat.openai.com/g/g-nUNbLBN1q-which-pages-impacted">Which Pages Impacted?</a>” GPT that can show which pages you should start with.)</li> <li><a href="https://chat.openai.com/g/g-9O7AREnIu-seo-search-query-analyzer">SEO: Search Query Analyzer</a> by Ann Smarty: Give this GPT a keyword phrase and it will go look at the SERP for you, then summarize the types of pages ranking for that phrase and the likely search intent. It also provides suggestions for what should be on your page based on this information.</li> <li><a href="https://chat.openai.com/g/g-WxhtjcFNs-content-helpfulness-and-quality-seo-analyzer">Content Helpfulness and Quality SEO Analyzer</a> by Aleyda Solis: Give it the URL of one of your pages and a keyword phrase and it will analyze the page content using Google content quality guidelines. If you provide the URLs of competing pages, the GPT can also compare their content.</li> </ul> <h3>RivalFlow</h3> <p>There’s also a really interesting tool out there that can do a competitor content analysis on a larger scale. It’s called <a href="https://rivalflow.com/">RivalFlow</a>, and it was built by SpyFu, meaning that it can draw on all of that tool’s data to inform its output. Features include:</p> <ul> <li><strong>Content Gap Analysis:</strong> Plug in your domain and it helps you find competing sites that outrank you, then compares your content and theirs to determine how yours falls short. RivalFlow identifies questions that the competitor answers more thoroughly than you as well as questions that they answer but you don’t, showing you opportunities to expand and improve on your content.</li> <li><strong>AI Content Generation:</strong> Once RivalFlow determines what you need to add to your page, it will generate content for you to meet that need, which you can hand off to a human editor as a starting point for their work.</li> </ul> <p>The first part alone has the potential to be a huge time-saver. We should be doing this sort of analysis anyway, but doing it manually on your entire website can be incredibly time-consuming, especially when you think about how many pages you have on your site and how many competitors’ pages you’d need to look at to gather all of this information. RivalFlow automates this process with AI, making it a potential game-changer.</p> <h2>Using AI Tools Responsibly</h2> <p>The most important thing to know about using any sort of generative AI tool, be it ChatGPT or another product, is that you shouldn’t use text that AI writes without having a human edit it. It’s entirely possible that the AI output will be inaccurate, irrelevant to your intended topic, or just boring and uninformative. You can get into all sorts of trouble when you <a href="https://arstechnica.com/ai/2024/01/lazy-use-of-ai-leads-to-amazon-products-called-i-cannot-fulfill-that-request/">post AI content without editing</a>.</p> <p>But you <em>can</em> use AI content as a starting point. Look at the text it gives you, then edit, rework, or completely rewrite it to get an informative, engaging piece of text that meets the user intent for your target keywords.</p> <p>You should also be completely transparent with anyone you’re creating content for about your use of AI. Never try to pass off AI-written content as your own: That’s unethical, and besides, your clients will be able to tell the difference between machine-generated text and content that’s created by a human to be interesting and helpful to the reader.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/content/how-to-create-good-content-with-help-from-ai/">How to Create Good Content With Help From AI</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Content Search Engine Optimization SEO Tools Mindy Young The New Most Important SEO Tool Is One You Already Have https://www.internetmarketingninjas.com/blog/google/the-new-most-important-seo-tool-is-one-you-already-have/ We Build Pages urn:uuid:4f66688b-dc88-8fa8-0f1d-2d94e3778ec6 Wed, 15 Nov 2023 15:47:25 +0000 <p>It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/the-new-most-important-seo-tool-is-one-you-already-have/">The New Most Important SEO Tool Is One You Already Have</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><img fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-19237" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/11/CyberBrain-300x300.jpg" alt="A brain made partly of circuits and surrounded by red and blue neon" width="300" height="300" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/11/CyberBrain-300x300.jpg 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/11/CyberBrain-150x150.jpg 150w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/11/CyberBrain.jpg 512w" sizes="(max-width: 300px) 100vw, 300px" />It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us about it, nothing actionable that we need to know. Gone are the days of Panda, Penguin, or even <a href="https://searchengineland.com/new-unconfirmed-google-fred-update-shakes-seo-world-270898">Fred</a>, updates that targeted specific things that we could fix, like spammy links or thin content. But it seems hard for people to break the habit of obsessing over every Google update and looking for the one factor that they need to address to improve their rankings.</p> <p>The problem is that SEO just isn’t a simple, straightforward world anymore.</p> <p>For decades, we’ve all been looking for and following very logical, mathematical rules to get our sites to rank. People have been hyper-focused on how many words are on a page, or which exact-match keyword phrases have the highest search volume, or how many backlinks a page has, or outdated metrics like keyword density. But Google’s algorithm isn’t just a math-based formula anymore; it’s not a set of rules that we can suss out and religiously follow. Rather, it’s a lot more like a person — like the users it’s trying to serve.</p> <h2>Playing Catch-Up</h2> <p>While we’ve been constantly trying to get to where Google <em>is</em>, trying to figure out the answer to an algorithmic equation that represents how to get a #1 ranking right now, Google just keeps on going, walking right past us toward where it’s <em>going</em>. And where it’s going is a place where numbers don’t matter as much. What matters is satisfying user intent.</p> <p>At a recent SEO conference, Google Search Liaison Danny Sullivan <a href="https://twitter.com/ndyjsimpson/status/1723034459375616035">summed it up</a> this way:</p> <p>“Our systems are chasing what people like. If you chase the algorithm, you&#8217;re behind. If you chase what people like, you&#8217;re ahead of the algorithm.”</p> <p>Sure, some of the numbers we’ve been staring at still matter. Search volume does give us an idea of what people are looking for, after all, and more backlinks, provided that they’re good-quality backlinks, can only be helpful. But <a href="https://developers.google.com/search/docs/fundamentals/creating-helpful-content">Google</a> itself has said many, many times that it’s not just about search engine optimization anymore: It’s about people. As Sullivan says, “<a href="https://www.seroundtable.com/google-web-changes-content-changes-expectations-change-36289.html">Just be the best you can for your readers.</a> For people. Everything we do in ranking is meant to reward that.”</p> <p>What we need now is not just SEO. We need HCO: human-centered optimization.</p> <h2>The Math-Based Perspective vs. the Human Perspective</h2> <p>When the most recent Helpful Content Update hit, it was met with the inevitable complaints from webmasters who saw their rankings drop. People would rant about how unfair it was on social media, and then experienced SEO minds would weigh in and explain why the site probably deserved what it got. Quickly, a lot of these situations started to sound the same.</p> <p>First, the webmaster would say, “It’s not fair that my page is now below this other page. Their page is shorter/has a lower domain authority score/doesn’t even use this keyword phrase/etc.!”</p> <p>And then, an SEO expert would take a look at those two pages and say, “Actually, though, the content of their page is more helpful and unique than yours. Your page is covered with ads/is filled with fluff content/doesn’t show your expertise/doesn’t say anything that everyone else hasn’t already said a thousand times/etc.”</p> <p>The webmaster was looking only at metrics. The analyst they ranted to, though, was looking at their site as a human being.</p> <p>So what’s the answer? Perhaps we need to stop spending so much time obsessing over the output of a thousand tools and start using the tools in our own heads.</p> <h2>Be a Person: The Key to Human-Centered Optimization</h2> <p>If we want to create people-first websites, we need to start by looking at things as people. That means putting down the spreadsheets and taking a hard look at the user experience of your site.</p> <p>Think about the people you want to attract to your website. Imagine yourself as one of those people. Then, consider what might lead them to your site. What are they looking for? What is their goal? What do they want to know?</p> <p>Take a moment to mull that over. Then, go visit your website. Start on the homepage, or start on whichever page you think that person would have landed on from Google. Now, pretend you’ve never seen your website before and be that person.</p> <p>Can you easily find what you’re looking for?</p> <p>Think about your overall experience as you look for the information you want. Is anything annoying you? Maybe you’re confronted by a massive wall of text that doesn’t seem to say much. Maybe you can’t find what you need on this page and you can’t figure out where to go next to find it. Maybe an annoying interstitial keeps popping up while you’re trying to browse the site. Whatever pain points you come across, write them down. And remember, you’re not an SEO expert: You’re just a person, a regular visitor to your website.</p> <p>If you want to take this exercise to the next level, when you’re done, go do the same thing on your competitor’s website. Would the user be more satisfied with their experience there? If so, why?</p> <p>It can be hard for some people to do this sort of analysis. It’s hard to put aside your knowledge of your own website and your feelings about what you’ve created and put yourself in the user’s shoes. You may need to have someone else do an in-depth <a href="https://www.internetmarketingninjas.com/ux-testing-optimization/">UX analysis</a> for you instead, someone with a fresh set of eyes who can be more objective. But the insights you can glean from viewing your website as a person, as the person you’re trying to reach, can be invaluable.</p> <p>&nbsp;</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/the-new-most-important-seo-tool-is-one-you-already-have/">The New Most Important SEO Tool Is One You Already Have</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Google Search Engine Optimization User Intent Website Usability Mindy Young By: Bidyut Jana https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-139504 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:fc436e79-beb7-b320-3884-5f868c007e85 Mon, 06 Nov 2023 07:22:16 +0000 All steps guide in your blog have been help me to learn write the article of Digital Marketing ... <p>All steps guide in your blog have been help me to learn write the article of Digital Marketing &#8230;</p> Bidyut Jana What Can You Bring to the Table? Looking at the Future of Ranking https://www.internetmarketingninjas.com/blog/content/what-can-you-bring-to-the-table-looking-at-the-future-of-ranking/ We Build Pages urn:uuid:bda34f28-be43-7e9b-4fa3-b9e60a357f75 Thu, 26 Oct 2023 17:02:14 +0000 <p>In the world of SEO, artificial intelligence is coming at us from both sides. On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/content/what-can-you-bring-to-the-table-looking-at-the-future-of-ranking/">What Can You Bring to the Table? Looking at the Future of Ranking</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><img decoding="async" fetchpriority="high" class="alignleft size-medium wp-image-19214" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/10/InfoChef-300x300.jpg" alt="A watercolor image of a male chef holding out an iron pot containing a casserole and pieces of paper with writing on them" width="300" height="300" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/10/InfoChef-300x300.jpg 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/10/InfoChef-150x150.jpg 150w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2023/10/InfoChef.jpg 512w" sizes="(max-width: 300px) 100vw, 300px" />In the world of SEO, artificial intelligence is coming at us from both sides.</p> <p>On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google or Bing.</p> <p>On the other side, we have ChatGPT and all of its generative AI cousins. These tools have made it easier than ever to create content, and so we’ve seen a growing deluge of AI-generated pages being posted online in the hopes of scoring easy SEO wins. This approach is rather like throwing fistfuls of spaghetti at the wall: Sure, a few pieces might stick, but you’ve also gotten pieces of half-cooked spaghetti all over the floor, making a big mess.</p> <p>The problem with leaning on AI to solve the problem of AI-powered search is that AI can synthesize information, but it can’t create it. People are creating a flood of content with AI tools, but these tools aren’t built to write good content. They’re word-prediction engines, sentence-rearrangers, fact-compilers, and grammar bots — as Rand Fishkin succinctly puts it, they’re basically “<a href="https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/">spicy auto-complete</a>.” You can make a lot of content fast by having AI write it for you, but you can’t make a lot of <em>good</em> content that way. You can’t make the helpful, people-first content that search engines reward with good rankings.</p> <p>Then again, maybe rankings aren’t quite what they used to be.</p> <h2>RIP, Ten Blue Links</h2> <p>The goal has always been to get our websites into the coveted “ten blue links,” the first page of Google’s search results. But the whole idea of ranking on the first page has been fading away in the past few years. The links have been getting pushed farther and farther down the page, replaced by featured snippets, “people also ask” dropdowns, image carousels, videos, maps, and just about anything else that Google thinks the reader might find useful. And that’s all below the ads, which haven’t gone anywhere, of course. If you scroll down below all of that to the traditional organic results, they’re still there, but there’s no real “first page” anymore; the results just keep on going as long as you keep scrolling.</p> <p>Google SGE and the new Bing take this to a whole new level. Depending on your query, you might only find a handful of links in the results that are returned, buried below the AI-generated answer to the query. The only external links that are easy to spot in these results are the ones that the AI cites as its sources.</p> <p>Ranking in the traditional organic results is still important right now, but it’s starting to look like it could be less important in the future. Someday soon, the best place to appear in the SERPs might not be in position 1; instead, it might be within the AI-generated answer, as a cited source.</p> <p>So how do we get those positions?</p> <p>Using ChatGPT to regurgitate the same information that everyone else has probably isn’t going to cut it.</p> <h2>Don’t Just Transmit Knowledge: Add It</h2> <p>In 2022, Google was granted a <a href="https://patents.google.com/patent/US20200349181A1/en">patent</a> on a technique to measure information gain, the amount of new information in a document relative to what the user has previously seen. This then became part of the 2023 Helpful Content Update, which makes sense — after all, repeating the same things that everyone else has said doesn’t make your content any more helpful than theirs. But beyond thinking of <a href="https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763">information gain</a> as a ranking factor, we should also think of it as a citation factor. When Google SGE and Bing generate results using information that’s present on a million different pages all over the Internet, the odds that they’ll cite your page as the source for that information are pretty low. But if you add knowledge that nobody else has or that you’re the authority on, you’re much more likely to get that coveted citation.</p> <p>Adding new knowledge to the Internet is easier said than done, but there are a few different ways that you can go about it.</p> <h3>Give Them the Scoop</h3> <p>We may not all be journalists, but we may still have news to publish on our websites. This could be as simple as a press release or blog post announcing a new product, but it could also mean publishing regular updates about what’s going on in your field and your insights on those developments. For a clothing retailer, that might mean keeping your readers informed about the latest fashion trends or having contests or giveaways that you’ll need to announce and promote. For a lawyer, it might mean posting about your victories on behalf of clients or newsworthy legal decisions relevant to your practice.</p> <h3>Share Firsthand Experience</h3> <p>Nothing is more uniquely yours than your own firsthand knowledge, and nobody’s more of an authority on your experiences than you. Firsthand experience can provide valuable information that other people are looking for: You need look no further than the growing popularity of Reddit (and its increasing prominence in the SERPs) for evidence of that. Posting about personal experiences with your products and encouraging your customers to do the same, either in blog posts or on Reddit, can help to spread brand awareness as well as add unique information to the Internet that Google might find valuable and citation-worthy.</p> <p>Reddit in particular can be useful in more indirect ways, too. Becoming a part of the Reddit community and then mentioning the value of your products when it’s appropriate can help to build brand visibility and drive traffic to your site. Note the most important words in that sentence: <em>when it’s appropriate</em>. That means jumping into threads about your products to answer questions, or maybe even hosting an AMA if your product is one that a lot of people might have questions about, or commenting on posts seeking product recommendations to suggest your products like any other person might do. Be a regular person: Don’t be a salesperson. People on Reddit want honest answers and advice, not a sales pitch.</p> <p>While you’re building up your brand on Reddit, you might actually earn some of those coveted Google citations, too, in a way. You might be surprised how often online journalists turn to Reddit for story ideas, including roundups of product reviews. If a website writes an article about the best products for frizzy hair, or the best Valentine’s Day gifts, or the best herbal supplements to help with insomnia, they just might see a review of your product on Reddit and decide to include it. That article might then be cited as a source when someone asks Google SGE or Bing for product recommendations.</p> <h3>Be a Thought Leader</h3> <p>This is the most challenging way to add knowledge to the Internet, but the knowledge you add is more likely to earn citations. Simply put, you need to make original and insightful contributions online that draw on your expertise. Certainly, you know a lot about the industry you’re in; now, examine what you know and glean something new. Can you predict an industry trend based on the customer behaviors your business is seeing? Or can you think of a new approach to solving a problem that your customers might have? Maybe you have a good idea that contradicts common knowledge. Think about what unique insights you might have to contribute based on your expertise. Then, create a blog post or white paper and share it online. If you’re the first person or the only person to have come up with an idea, you may very well end up as a cited source if that idea is relevant to a Google or Bing user’s query.</p> <h2>The Future Is Now</h2> <p>So should we throw out everything we know about earning better rankings? Of course not. After all, a lot of what helps a website to rank better is just good practice in general, like publishing original and well-written content, making sure that it’s crawlable and understandable by search engines, and providing a good overall user experience. But giving more thought to whether the content we create is adding value or just adding words can only benefit both our rankings and our potential for earning citations in AI-generated search results.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/content/what-can-you-bring-to-the-table-looking-at-the-future-of-ranking/">What Can You Bring to the Table? Looking at the Future of Ranking</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Bing Content Google Search Engine Optimization Mindy Young 15 Resources to Bring Your Social Media Marketing Strategy to the Next Level https://www.internetmarketingninjas.com/blog/social-media/15-resources-bring-social-media-marketing-strategy-next-level/ We Build Pages urn:uuid:db86ef3e-af43-1090-6854-0041536901a1 Mon, 28 Aug 2023 09:00:03 +0000 <p>Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/social-media/15-resources-bring-social-media-marketing-strategy-next-level/">15 Resources to Bring Your Social Media Marketing Strategy to the Next Level</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><img decoding="async" class="alignright wp-image-13490" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/08/social-media-marketing-resources-768x768.png" alt="social media marketing resources" width="250" height="250" />Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day.</p> <p>Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge.</p> <h3>Bonus: Join Zest.is!</h3> <p><a href="https://zest.is/">Zest.is</a> is the community of digital marketers who curate marketing content for you to easily access highest-quality guides on a daily basis.</p> <p>What makes Zest stand out is that they have multi-step moderation process that ensures the best quality possible. If you are tired of re-purposed marketing advice, Zest is the place to go. You&#8217;ll be impressed by the selection there. Every article is a gem there!</p> <p><img decoding="async" class="alignnone wp-image-13489" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/08/zest.png" alt="Zest.is" width="615" height="334" /></p> <p>Let&#8217;s get down to the list now! Here are 15 resources to help you get out of social media marketing routine and try something new:</p> <p><strong>1. <a href="https://www.internetmarketingninjas.com/blog/social-media/social-media-for-business-101/">Social Media for Business 101</a> from our own @IMNinjaSuzy</strong></p> <p>A good place to start, this article organizes what you may already know listing some essential tips and tools.</p> <p><strong>2. <a href="https://moz.com/blog/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr">How Hashtags Work</a> from @seosmarty over at @Moz</strong></p> <p>It gives a good overlook of how hashtags operate on different social media sites.</p> <p><strong>3. <a href="http://growmap.com/twitter-social-leads/">How to Generate and Close Social Leads On Twitter</a> from @Growmap</strong></p> <p>A thorough, in-depth look at building leads using Twitter.</p> <p><strong>4. <a href="http://sociallysorted.com.au/shareable-visual-content/">The Secret Sauce to Shareable Visual Content Your Audience Will Devour</a> from @sociallysorted</strong></p> <p><a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/image-seo/">Images are key to social</a> media engagement: Bookmark this guide for tips and tools to help you create irresistible images for your social media updates.</p> <p><strong>5. <a href="https://www.internetmarketingninjas.com/blog/content/how-to-promote-a-blog-post-on-social-media-jimandann-show/">How to Promote a Blog Post on Social Media</a> from @JimBoykin via #JimAndAnn show</strong></p> <p>Do you have a piece of content to promote on social media? Here are the actual steps you need to take to share a URL on social media to generate clicks and engagement. This one includes platforms like Drumup and social media promotion with VCB.</p> <p><strong>6. <a href="https://pegfitzpatrick.com/create-perfect-social-media-post/">How to Create the Perfect Social Media Post</a> from @PegFitzpatrick</strong></p> <p>Everything from wording to character limits and images, this article will help you make your social media stand out.</p> <p><strong>7. <a href="http://sproutsocial.com/insights/how-to-promote-your-youtube-channel/">How to Promote Your YouTube Channel Like a Pro</a> from @djthewriter via @sproutsocial</strong></p> <p>A thorough step-by-step guide into marketing your Youtube channel.</p> <p><strong>8. <a href="https://www.annsmarty.com/p/how-to-do-reddit-marketing-without">How to Do Reddit Marketing without Making Enemies</a></strong></p> <p>Easy to follow steps on marketing your content on Reddit</p> <p><strong>9.What are <a href="https://linklab.site/resources/digital-business-card">digital business cards</a> and how they work</strong></p> <p>A very important concept in our cross-marketing era. Keep an eye on your digital footprint!</p> <p><strong>10. <a href="https://pakwired.com/practical-tips-reach-people-social-media/">Practical Tips to Reach More People on Social Media</a> via <a href="https://twitter.com/PakWired">@pakwired</a></strong></p> <p>Finally, a quick reminder to keep you out of trouble. Oftentimes, using social media tools may ruin your relationships with your contacts instead of strengthening them, so beware!</p> <h3>Social Media Podcasts</h3> <p>I love podcasts because you can listen to them while on the go: When commuting, traveling, etc. They allow for otherwise thoughtless time to be spent efficiently. Here are free social media marketing podcasts to subscribe to:</p> <p><strong>1. <a href="https://itunes.apple.com/us/podcast/the-science-of-social-media/id1153119945"> The Science of Social Media By Buffer</a></strong></p> <p>Buffer always has great guests to talk about indepth tactics and useful tools. It’s also pretty active publishing new items a few times a month.</p> <p><strong>2. The Social Media Examiner Show</strong></p> <p>Social Media Examiner is one of my favorite social media marketing blogs. Targeting business owners, it’s a great resource with always high-quality tutorials. They put every article on voiceover and turn into a podcast. They also regularly invite experts to discuss new social media trends and events.</p> <p>3. <a href="https://itunes.apple.com/us/podcast/social-media-social-hour-podcast/id690938876?mt=2" target="_blank" rel="noopener noreferrer"><strong>Social Media Social Hour</strong></a><strong> with Tyler J. Anderson</strong></p> <p>This podcast is very actionable and tactical. Be ready to implement some tips right after listening! Tyler covers a variety of social media networks including Pinterest, LinkedIn, Google Plus, YouTube, Snapchat, Periscope, and more.</p> <p>4. <strong>The #AskGaryVee Show with Gary Vaynerchuk</strong></p> <p>Focusing on relationship building, this one will be a great motivation for you to start trying new tactics.</p> <p>5. <strong><a href="https://www.socialfresh.com/podcast/">The Social Toolkit by Social Fresh </a></strong></p> <p>Jason Keath @jasonkeath and Jason Yarborough @yarby interviews social media experts on tools and software. It’s a great resource to discover new tools weekly.</p> <p><strong>Finally, don’t forget to check out <a href="https://www.internetmarketingninjas.com/jim-and-ann/">our own #JimAndAnn show</a> on both <a href="https://www.youtube.com/user/IMarketingNinjas1">Youtube</a> and <a href="https://itunes.apple.com/us/podcast/weekly-internet-marketing/id1017179165">iTunes</a>!</strong></p> <p><span style="border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% / 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 390px; left: 20px;">Save</span></p> <p><span style="border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% / 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 390px; left: 20px;">Save</span></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/social-media/15-resources-bring-social-media-marketing-strategy-next-level/">15 Resources to Bring Your Social Media Marketing Strategy to the Next Level</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Social Media Ann Smarty By: Easin Miazi https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-108359 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:82ae37b8-9a27-27c5-fd39-ac03b249800c Sat, 18 Feb 2023 11:23:08 +0000 Thanks for sharing your wonderful thought.This is very helpful for me. <p>Thanks for sharing your wonderful thought.This is very helpful for me.</p> Easin Miazi By: CloudContactAI https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-108004 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:34a5ca9e-9f3c-6b46-2e61-58dc989478dc Thu, 16 Feb 2023 12:23:21 +0000 Thanks for sharing this post. It is an interesting post for everyone. When I read about this post then got more information. I like it. <p>Thanks for sharing this post. It is an interesting post for everyone. When I read about this post then got more information. I like it.</p> CloudContactAI By: shahmeer https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-107864 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:26a83f40-c854-843b-0318-94e24e099632 Wed, 15 Feb 2023 18:07:57 +0000 This is really awesome blog! <p>This is really awesome blog!</p> shahmeer By: shahmeer https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-107863 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:6ce50b47-c001-8bfd-503f-205384c19f13 Wed, 15 Feb 2023 18:06:10 +0000 very in-depth content with some great links, thank you. <p>very in-depth content with some great links, thank you.</p> shahmeer By: depth world https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-107725 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:66a52cb9-edfa-6333-7942-5cdfcdfe0568 Tue, 14 Feb 2023 21:01:43 +0000 Thank you very much for this unique information. I am really thankful to you for this concept. Highly recommend reading this post. <p>Thank you very much for this unique information. I am really thankful to you for this concept. Highly recommend reading this post.</p> depth world 7 Social Media Analytics Companies To Keep An Eye On https://www.internetmarketingninjas.com/blog/social-media/social-media-analytics-companies/ We Build Pages urn:uuid:88507a66-fdde-226b-a9e8-c255cf401adb Mon, 06 Feb 2023 09:30:26 +0000 <p>Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/social-media/social-media-analytics-companies/">7 Social Media Analytics Companies To Keep An Eye On</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off the web.</p> <p>While many offer tools to allow you to measure your own analytics, others handle everything for you. In any case, a business can improve their visibility, leads, conversions, and evangelism with the right social media analytics company.</p> <h2>What is a social media analytics company?</h2> <p style="padding-left: 30px;"><em>Social media analytics companies use social media API data for easier reporting, monitoring, trend tracking and competitor analysis. Social media analytics aims at helping you estimate your social media ROI (return on investment) and improve your key performance indicators (KPIs).</em></p> <p>Here are some great ones to keep an eye on this year.</p> <h3>1. Sprout Social</h3> <p>Sprout Social has been continuously praised by users and tech review sites as being one of the best on the market today. This is usually a reference to their various social media analytics tools, which include an impressive list of free ones. They cover multiple social networks, such as Twitter, Facebook, Instagram, and Linked, and monitor traffic sources.</p> <p>With the recent acquisition of another social media analytics company Simply Measured, the suite has become even better.</p> <p>Pricing starts at $99 a month</p> <p>Linktree may be a valid alternative because it comes with web analytics: <a href="https://linklab.site/linktree">How to make a Linktree</a>?</p> <h3>2. SumAll</h3> <p>SumAll is an all-in-one social monitoring tool that has two options: free, <del>or a $99 paid plan</del>. On the free side you have smart tweets, desktop view, and unlimited profiles for both. You also get actionable analytics tool and weekly report to help you grow your social efforts. It looks like they have canceled their paid plan which is both awesome and surprising.</p> <p>They have pretty good support, so you never have to worry about your emails or calls going unanswered.</p> <p>Pricing: Free</p> <h3>3. Brandwatch</h3> <p>Social listening is an important skill, but it isn’t one many companies have mastered. Which is why they turn to Brandwatch. This firm will help brands to not only hear the conversation happening around them, but understand and utilize it for their advantage.</p> <p>They have two products to choose from: Analytics and Vizia. The first is basic social reporting and monitoring like you would expect. The second is a complete social command center with advanced features to get the most out of your data.</p> <p>They feature three plans on their website with zero info on actual pricing which is somewhat confusing. You need to request a demo to find out the rates.</p> <p>From third-party reviews I was able to find that they start at $800 per month</p> <h3>4. TalkWalker</h3> <p><img decoding="async" class="aligncenter size-full wp-image-13331" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/06/talkwalker-social-media-analytics-company.gif" alt="TalkWalker social media analytics company" width="540" height="520" /></p> <p><span style="font-family: arial,helvetica,sans-serif;"><span id="m_-1956523530750599686gmail-docs-internal-guid-6c9607c2-b0ac-45a1-f8b0-7863edd72b1f">Talkwalker provides centralized social media analytics dashboard offering you graphs and analysis for:</span></span></p> <ul class="tw-list"> <li>Hashtag and campaign tracking including shares, reach, engagement, mentions</li> <li>Sentiment analysis</li> <li>Image recognition to help you protect your trademark &amp; reputation</li> <li>Google Analytics integration for social media ROI estimation</li> <li>Virality that monitors how your content spreads across the web</li> <li>Influencer marketing helping you identify industry influencers and (future) brand ambassadors<br /> <hr /> </li> </ul> <p>Pricing starts at $9,600 per year with more advanced package pricing available only on request.</p> <h3>5. Finteza</h3> <p>Finteza is the free on-site analytics platforms with an array of possibilities including analysis of your social media traffic. This is not purely <em>social media</em> analytics company but I firmly believe that nothing will provide you with more actionable insight than your own site visitors.</p> <p>Finteza is quite easy to set up. It will start collecting and showing the data the moment you install the tracking code. It&#8217;s an independent company that allows you to manage ads and create conversion funnels.</p> <p>Pricing: $25 per month</p> <h3>6. Social Bakers</h3> <p>This is analytics company that offer multiple solutions for brands that need something more than basic analytics. Social Bakers core platform handles monitoring, engagement, competitive and industry benchmarking, competitive analysis and more, customized to meet the specific needs of companies that are based on sales. This is unique to many other platforms that could also be used for non-sales brands, such as blogs.</p> <p>Its AI-powered algorithm monitors your social media audience and turns it into personas which you can better relate to and thus effectively target.</p> <p>Pricing starts at $240 monthly</p> <h3>7. Awario</h3> <p>Awario is a social tool that operates within four categories: brand management, conversation management, profile management, topic monitoring, and <a href="https://mailshake.com/blog/what-is-lead-generation/">lead generation</a>. This gives an intensive approach to data gathering and implementation that attacks the problem of a weak campaign from all angles.</p> <p>Awario includes a solid sentiment analysis feature that allows you to filter your brand mentions for negative, positive, and neutral sentiment. You can use this information to effectively delegate customer relationship-building based on how happy (or unhappy) your customers are.</p> <p>They offer a free trial, and their pricing starts at $29 per month</p> <h3>Bonus: Cyfe</h3> <p><img decoding="async" class="aligncenter wp-image-13309" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/06/social-media-analytics-cyfe-1024x488.png" alt="Cyfe social media analytics feature" width="608" height="290" /></p> <p>Cyfe is not a social media amalytics platform, per se, but they can combine a lot of API data for easier monitoring and analysis. It is my personally favorite tool for collecting and archiving all sorts of social media stats and trends. It supports all kinds of sources including Instagram, Youtube, Pinterest, Twitter, Facebook, Google Plus. You can connect it to your Google Analytics to monitor correlations and keep an eye on your social media campaign effectiveness.</p> <p>It&#8217;s a huge time-saver, especially if you manage clients and need to monitor dizens of accounts within one network. Unlike many social platforms, it gives you a fair amount of features and perks without having to spend a dime.</p> <p><strong>Keep An Eye Out For These Guys!</strong></p> <p>These social media analytics companies are sure to grow in the future. As they do, you will have plenty to take advantage of as a user, in order to grow your own brand’s visibility and engagement.</p> <p>Anyone you think should be on the list? Let us know in the comments.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/social-media/social-media-analytics-companies/">7 Social Media Analytics Companies To Keep An Eye On</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Social Media Ann Smarty By: ucmpl https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-105446 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:2e87883b-f569-12ae-0c10-e8102e0d5e67 Fri, 03 Feb 2023 06:13:47 +0000 This is really awesome blog!!! I finally found a great post here. <p>This is really awesome blog!!! I finally found a great post here.</p> ucmpl By: Bryan Peart https://blogs.perficient.com/2018/07/16/deepening-our-content-and-seo-skills-with-stone-temple-consulting/#comment-99153 Stone Temple Consulting – Digital Marketing Excellence urn:uuid:48459653-d83a-56ca-11f0-e264c6ff85f9 Wed, 28 Dec 2022 23:26:01 +0000 Hi Erin, Very in depth content with some great links, thank you. There are hours of content in here. FYI some of the links in the article don&#039;t work anymore - thought you should know. It&#039;s going to take me hours to read/view all this! Thanks again! <p>Hi Erin,</p> <p>Very in depth content with some great links, thank you. There are hours of content in here. FYI some of the links in the article don&#8217;t work anymore &#8211; thought you should know. It&#8217;s going to take me hours to read/view all this! Thanks again!</p> Bryan Peart Let’s Talk AI and Google. https://www.internetmarketingninjas.com/blog/google/lets-talk-ai-and-google/ We Build Pages urn:uuid:2ac5f930-f670-9f74-6a23-9ab313afc95e Thu, 22 Dec 2022 21:38:41 +0000 <p>Let&#8217;s have a Talk about Artificial Intelligence (AI) Ok&#8230;we must talk about AI&#8230;.it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. With the release of ChatGBT a few weeks ago, the world has moved into new era&#8217;s of information. AI will [&#8230;]</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/lets-talk-ai-and-google/">Let&#8217;s Talk AI and Google.</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><b><span style="font-size: x-large;"> Let&#8217;s have a Talk about Artificial Intelligence (AI)</span></b></p> <p>Ok&#8230;we must talk about AI&#8230;.it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything.</p> <p>With the release of <a href="https://chat.openai.com/">ChatGBT</a> a few weeks ago, the world has moved into new era&#8217;s of information. AI will change the world as we know it today &#8211; I truly believe that, as it takes our intelligence to a new level.</p> <p>But, for the sake of business today, and for the sake of Google, we must also look at the opportunities, and the limitations, and goods and the bads when it comes to AI.</p> <p>AI can help give ideas for topics to write (ie, tell it something like, &#8220;I offer internet marketing services and I have a website. what are 50 potential services pages that we could write up that might appeal to prospective clients&#8221;&#8230;. and wa-la, out comes 50 ideas&#8230; some of those will be useful, and some will not&#8230; but AI can also take it a step further because you can then tell it to write articles about the ideas that it, or you, came up with that could be useful&#8230;.. there are advantages to having something 1. come up with ideas, and 2, executing those ideas (by writing the ideas).</p> <p>So, I know that we have several clients who want &#8220;As much content as possible, as quick as possible, as cheap as possible&#8221; and AI, at first glance, looks like a dream&#8230; so let&#8217;s dig in a little&#8230;.</p> <p>So, in relation to SEO, we need to talk about what Google thinks about AI generated content first. <a href="https://www.google.com/search?client=firefox-b-1-d&amp;q=john+mueller+ai+content#ip=1"> John Mueller has been saying over and over again, and even recently</a>, that Google doesn&#8217;t like AI content, and says that it is against the Google Guidelines and can harm your website.</p> <p>On August 25th and again on December 6th, Google released their first ever &#8220;Helpful Content Updates&#8221;. <a href="https://developers.google.com/search/blog/2022/08/helpful-content-update">According to Google, this update</a>, &#8220;generates a signal used by our automated ranking systems to better ensure people see original, helpful content <b> written by people, for people</b>, in search results.&#8221; I added the bold to &#8220;<b>written by people, for people</b>&#8221; because finding and penalizing AI content was one of the main focus&#8217;s of those updates.</p> <p>These are worth reading: .</p> <ul> <li><a href="https://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/">Google Says AI Generated Content Is Against Guidelines</a> , SEJ &#8211; April 6th 2022</li> <li><a href="https://www.blogsbyjarvis.com/post/ai-generated-content-google-guidelines">AI Generated Content Google Guidelines: Will Google Really Penalize Your Auto-Generated Content?</a> &#8211; July 28, 2022</li> <li><a href="https://developers.google.com/search/blog/2022/08/helpful-content-update">What creators should know about Google&#8217;s August 2022 helpful content update</a> &#8211; Google August 2022</li> <li><a href="https://www.seroundtable.com/more-from-google-on-ai-content-34372.html">More From Google On AI Content &#8211; It&#8217;s About If The Content Is Helpful</a> &#8211; SER November 8, 2022</li> <li><a href="https://www.seroundtable.com/google-ai-plagiarized-content-34495.html">Google: We Have Algorithms To Detect &amp; Demote AI Altered Plagiarized Content</a> &#8211; SER November 30, 2022</li> <li><a href="https://searchengineland.com/google-helpful-content-system-update-rolling-out-now-390047">Google Helpful Content Update 2</a> &#8211;  SEL &#8211; December 6, 2022</li> </ul> <p><b>So let&#8217;s talk AI programs &#8211; below are some AI content programs: </b></p> <ul> <li>ChatGBT <a href="https://chat.openai.com/">https://chat.openai.com/</a> &#8211; * Best AI tool that I&#8217;ve seen&#8230;can do a lot more than just content&#8230;it can also write code, and do more.</li> <li>Jasper <a href="https://www.jasper.ai/">https://www.jasper.ai/</a></li> <li>Writesonic <a href="https://writesonic.com/">https://writesonic.com/</a></li> <li>articleforge <a href="https://www.articleforge.com/">https://www.articleforge.com/</a></li> <li>WordAi <a href="https://wordai.com/">https://wordai.com/</a></li> <li>Ink <a href="https://inkforall.com/">https://inkforall.com/</a></li> <li>AI Writer <a href="https://ai-writer.com/">https://ai-writer.com/</a></li> </ul> <p><b>Here are some AI Programs for Video/Image: </b></p> <p>Create AI Videos/People <a href="https://www.synthesia.io/">https://www.synthesia.io/</a> and <a href="https://humanpal.io/">https://humanpal.io/</a><br /> Create AI Pictures <a href="https://labs.openai.com/">https://labs.openai.com/</a><br /> Text to Image: <a href="https://www.fotor.com/features/ai-image-generator/">https://www.fotor.com/features/ai-image-generator/</a><br /> Image Editing: <a href="https://prisma-ai.com/lensa">https://prisma-ai.com/lensa</a><br /> AI Art Generator: <a href="https://creator.nightcafe.studio/">https://creator.nightcafe.studio/</a><br /> Open AI Examples <a href="https://beta.openai.com/examples">https://beta.openai.com/examples</a><br /> Jasper Art <a href="https://www.jasper.ai/art">https://www.jasper.ai/art</a></p> <p><b><span style="font-size: x-large;">Now, for the scary &#8211; and Super Import Part.  Here are the tools that can detect AI content:</span></b></p> <ul> <li><a href="https://huggingface.co/openai-detector/">https://huggingface.co/openai-detector/</a> &#8211; ** this one I would recommend the most</li> <li><a href="https://writer.com/ai-content-detector/">https://writer.com/ai-content-detector/</a></li> <li><a href="https://contentatscale.ai/ai-content-detector/">https://contentatscale.ai/ai-content-detector/</a></li> <li><a href="https://www.poemofquotes.com/tools/ai-content-detector.php">https://www.poemofquotes.com/tools/ai-content-detector.php</a></li> <li><a href="https://originality.ai/">https://originality.ai/</a></li> <li><a href="https://www.gsqi.com/marketing-blog/tools-for-detecting-low-quality-ai-content/">Percent Human: A list of tools for detecting lower-quality AI content </a>&#8211; Glenn Gabe</li> <li><a href="https://www.internetmarketingninjas.com/blog/seo-tools/how-to-detect-ai-generated-content-and-can-google-do-that/">How to Detect AI-Generated Content (and Can Google Do That)</a> &#8211; Ann Smarty</li> </ul> <p>So I&#8217;ve been playing with <a href="https://chat.openai.com">ChatGBT</a> a lot, testing what it can and can&#8217;t do. I&#8217;ve had it write some simple programs, and also some songs (ie, I&#8217;ve asked it to write the words and music to another song on Sgt Peppers Lonely Hearts Club Band album, I&#8217;ve had it write Ferris Bueller&#8217;s Day off &#8211; 40 years later, I&#8217;ve had it come up with viral bait ideas, video idea, website ideas, and so much more).</p> <p>I even asked ChatGBT for what I should tell all of you about AI.</p> <blockquote><p><b>Here are the Instruction that I fed it:</b><br /> I run an SEO company. if i was sending an email to my clients talking about AI for content creation. What are some of the things that you would recommend that I inform my client about AI content and how to use it or how to not use it for website content. Write this in first person, in the style of hunter thompson and mark twain. Include an original relevant joke. Tell an interesting personal story about AI as well. Put headings above important paragraphs with interesting title headings. Also, include a quote from someone, but get the quote wrong, and make that quote big.</p> <p><b>Here are the Results that it gave me:<br /> </b><br /> <i> Hey there,</i></p> <p>I wanted to reach out and talk to you about using AI for content creation. As you know, AI technology is constantly evolving, and it can be a useful tool for generating high-quality website content. However, there are a few things you should consider before jumping into the AI content game.</p> <p>&#8220;AI is the future of content creation!&#8221;</p> <p>Someone, probably</p> <p>The Pros and Cons of AI Content</p> <p>On the one hand, AI-generated content can save you a ton of time and effort. It&#8217;s fast, efficient, and free of spelling and grammar errors. Plus, it can generate content on a wide range of topics with ease.</p> <p>On the other hand, AI content may not be as engaging or persuasive as content written by a human. It may not capture the tone and style you&#8217;re looking for, and it may not be as effective at converting visitors into customers.</p> <p>The Importance of Human Oversight</p> <p>While AI content can be useful, it&#8217;s important to remember that it&#8217;s not a replacement for human-generated content. It&#8217;s crucial to have a human review and edit AI-generated content to ensure that it&#8217;s accurate and appropriate. AI-generated content may contain errors or inappropriate language that a human would need to catch and correct.</p> <p>Originality is Key</p> <p>Google and other search engines value original, high-quality content, and they may penalize websites that use copied or spun content. It&#8217;s important to ensure that any AI-generated content is unique and not copied from other sources.</p> <p>The Future of AI Content</p> <p>As I mentioned earlier, AI technology is constantly evolving. It&#8217;s possible that AI-generated content may become more sophisticated and persuasive in the future. It&#8217;s important to stay up to date on developments in the field and to consider how AI may be able to benefit your content strategy going forward.</p> <p>&#8220;AI is the future of content creation. Or maybe it&#8217;s just a fad. Who knows?&#8221;</p> <p>Mark Twain, probably</p> <p>I&#8217;ll never forget the time I saw an AI write a poem that was so good, it made me cry. It was about the beauty of nature and the impermanence of life. It was truly a remarkable moment, and it really made me think about the potential of AI as a creative tool.</p> <p>I hope this information was helpful, and if you have any questions about using AI for content creation, don&#8217;t hesitate to reach out.</p> <p>Best,</p></blockquote> <p>This piece of text, FYI, scored a 99.98% fake on <a href="https://huggingface.co/openai-detector/">https://huggingface.co/openai-detector/</a></p> <p>When I asked <a href="https://chat.openai.com/">ChatGBT</a> to &#8220;talk about the history of google and ai content and if they might penalize a site for using ai content&#8221;</p> <blockquote><p>It said, &#8220;Google has a long history of using artificial intelligence (AI) in its search algorithms and other products. The company has always been at the forefront of AI research and development, and it has invested heavily in AI technology over the years.</p> <p>In terms of AI-generated content, Google has generally been open to the use of AI as a tool for creating content. The company&#8217;s algorithms are designed to prioritize content that is useful and valuable to users, and this includes content that is generated using AI.</p> <p>However, it is important to note that Google may penalize websites that use AI to generate low-quality or spammy content, or that use AI to try to manipulate search results in an unethical way. The company&#8217;s guidelines specify that websites should not use &#8220;automated programs or services to create links to your site or generate large amounts of content.&#8221;</p> <p>Overall, it is important for websites to use AI in a responsible and ethical manner, and to focus on creating high-quality content that is valuable to users. This will help ensure that the website is in compliance with Google&#8217;s guidelines and is likely to rank well in search results.</p></blockquote> <p>So I guess the big question really is, &#8220;Will Google Hurt your site if you use AI for content generation?&#8221;<br /> Well, currently, Google is saying &#8220;Yes, we will penalize your site for using AI content.&#8221;.</p> <p>Will that change in the future?<br /> &#8230;Maybe.<br /> Can Google detect AI content today?<br /> Probability yes they can most of the time&#8230;</p> <p>Will they be able to detect new AI content in 1 year?<br /> &#8230;I&#8217;m not sure.</p> <p>AI is not going away, it&#8217;s very smart today, and it&#8217;s only getting smarter, and in a few month, when it&#8217;s connected to the web, and Google, and Amazon, and Microsoft, and others release their AI&#8217;s to the public, then a new day of knowledge will be upon us. I believe that AI will effect us as much as The Internet effected our lives.</p> <p>In the end, AI is just a tool, and it&#8217;s how you use that tool that will determine &#8220;how smart you are because of AI&#8221;. Jobs will be lost, how we do things will change, and new opportunities will arise&#8230;there is no stopping what has started, and by the end of 2023, we will be in a new era, an era that takes the knowledge of the world, and the internet, and it will start to &#8220;think&#8221; and to write and to communicate back and forth with us. We will learn from it, and it will learn from us&#8230; It&#8217;s about to be a long strange trip into a new era of humans, an era beyond the Internet, and era of AI.</p> <p>Happy Holiday&#8217;s, Peace, Love, and Respect,</p> <p>Jim Boykin and the Ninja Team.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/lets-talk-ai-and-google/">Let&#8217;s Talk AI and Google.</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> Google Jim Boykin Web Design Agency Atlanta - Responsive Website Design https://brendaagerman.tumblr.com/post/164261098594 Brenda German Internet Marketing Do's and Dont's urn:uuid:c47b5447-8dda-5fc4-f06f-3d502db6f99d Wed, 16 Aug 2017 18:29:19 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/baWy6t-dQNI?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Web Design Agency Atlanta - Responsive Website Design</p> Web Design Agency Atlanta - Responsive Website Design Video Marketing Agency Atlanta https://brendaagerman.tumblr.com/post/163985596724 Brenda German Internet Marketing Do's and Dont's urn:uuid:61a16682-f06a-cd0d-7fff-615bc2c38f4c Wed, 09 Aug 2017 14:37:08 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/NUS6SUlSzJ0?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Video Marketing Agency Atlanta</p> Video Marketing Agency Atlanta Local SEO Atlanta https://brendaagerman.tumblr.com/post/163639857239 Brenda German Internet Marketing Do's and Dont's urn:uuid:600fb48d-f900-bb69-128a-cf0c4654c601 Mon, 31 Jul 2017 15:29:33 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/Cgg24IUzdNM?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Local SEO Atlanta</p> Local SEO Atlanta Digital Marketing Agency Atlanta https://brendaagerman.tumblr.com/post/163411326504 Brenda German Internet Marketing Do's and Dont's urn:uuid:e6e678d1-0ae8-d5b1-d42d-99bf5e7608b7 Tue, 25 Jul 2017 16:22:14 +0000 <iframe width="400" height="300" id="youtube_iframe" src="https://www.youtube.com/embed/Xx_E8HzrMjQ?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Digital Marketing Agency Atlanta</p> Digital Marketing Agency Atlanta WPHierarchy.com https://wpshout.com/links/wphierarchy-com/ WPShout urn:uuid:ce0624be-0bd2-2661-c0c4-ff5ced516a71 Mon, 19 Jun 2017 16:30:52 +0000 <p>If you read <a href="https://wpshout.com/wordpress-template-hierarchy/">my recent article about the template hierarchy</a>, you may have caught this tidbit. If not, you may not have learned that we here at WPShout recently purchased <a href="https://wphierarchy.com/">WPHierarchy.com</a> and have been working to update it.</p> <a href="https://wphierarchy.com/"><h2>WPHierarchy.com&nbsp;&rarr;</h2></a><p>If you read <a href="https://wpshout.com/wordpress-template-hierarchy/">my recent article about the template hierarchy</a>, you may have caught this tidbit. If not, you may not have learned that we here at WPShout recently purchased <a href="https://wphierarchy.com/">WPHierarchy.com</a> and have been working to update it.</p> <p>I&#8217;ve long loved wphierarchy.com, made originally by <a href="https://ramiabraham.com/">Rami Abraham</a>, as the quickest way to get a template hierarchy diagram in front of me when discussing the concept with new or established developers. The diagram was initially drawn by <a href="https://twitter.com/marktimemedia/">Michelle Schulp</a>, but had gotten a bit out-of-date.</p> <p>So we took over the site to get it back up-to-date, fix the most obvious errors, and make it again the best possible way to access and understand the template hierarchy for WordPress developers.</p> <p>The project is open source and <a href="https://github.com/pressupinc/wphierarchy">on GitHub</a>. Please <a href="https://github.com/pressupinc/wphierarchy/issues">file any issues</a> you find with the product as it exists now. We&#8217;re planning more and better tweaks to come, but we think the current version is at least improved enough to share.</p> <p>The biggest changes that have happened since the diagram was updated around WordPress 4.5:</p> <ul> <li><code>paged.php</code> is no longer a template that comes after <code>archive.php</code>.</li> <li><code>comments-popup.php</code> is no longer in the diagram, as support was removed. (And it hadn&#8217;t been used since long before.)</li> <li>The way that attachment pages (which I never use&#8230;) look for templates has changed order.</li> <li>Custom Templates can now apply to all post types. (This is the thing I&#8217;m most hoping I can rope Michelle back in to help us better explain and visualize.)</li> </ul> Template Hierarchy wphierarchy.com David Hayes Good WordPress Tutorials from Jason Yingling https://wpshout.com/links/good-wordpress-tutorials-jason-yingling/ WPShout urn:uuid:b191513a-8552-c426-6557-ad6a90fa4104 Fri, 16 Jun 2017 18:25:19 +0000 <p>I recently stumbled on <a href="https://jasonyingling.me/">jasonyingling.me</a>, and found it a really nice resource of honest advice from a working WordPress developer. It covers everything from improving page speed to the author&#8217;s experience trying to sell T-shirts online. I also enjoy the site design quite a bit: clean, attractive, and content-focused.</p> <a href="https://jasonyingling.me/"><h2>Good WordPress Tutorials from Jason Yingling&nbsp;&rarr;</h2></a><p>I recently stumbled on <a href="https://jasonyingling.me/">jasonyingling.me</a>, and found it a really nice resource of honest advice from a working WordPress developer. It covers everything from improving page speed to the author&#8217;s experience trying to sell T-shirts online. I also enjoy the site design quite a bit: clean, attractive, and content-focused.</p> <p>The web could use more well-designed, well-written repositories of developer experience, so enjoy!</p> tutorials using wordpress WordPress Development Fred Meyer How to Install a Plugin ZIP File in WordPress https://wpshout.com/quick-guides/install-plugin-zip-file-wordpress/ WPShout urn:uuid:a884dc10-d377-5cb5-1048-6912a17439b2 Thu, 15 Jun 2017 15:10:31 +0000 <p style="text-align: left;">Sometimes you&#8217;ll be handed a plugin by a developer or seller in the WordPress ecosystem and it&#8217;ll be a zip file. If that happens, you may not be quite sure how to install it. WordPress strives to make it easy, but you might not know quite where to look. That&#8217;s what this Quick Guide is for: you&#8217;re wondering what you do with the Zip file to make WordPress install the plugin so you can activate it.</p> <p style="text-align: left;">Sometimes you&#8217;ll be handed a plugin by a developer or seller in the WordPress ecosystem and it&#8217;ll be a zip file. If that happens, you may not be quite sure how to install it. WordPress strives to make it easy, but you might not know quite where to look. That&#8217;s what this Quick Guide is for: you&#8217;re wondering what you do with the Zip file to make WordPress install the plugin so you can activate it.</p> <p>Zip files, as most will have experienced, are simply compressed folders of other files in a single new file. And since a plugin is just a set of (mostly PHP) files, you just need to hand WordPress that compressed zip file and it&#8217;ll decompress it and put it in the right place for you. To do how do that you can watch the video below, or scroll on for our text explanation.</p> <p><iframe id="_ytid_27884" width="480" height="270" src="https://www.youtube.com/embed/ryCCRXOq_Mw?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;showinfo=1&#038;theme=dark&#038;color=red&#038;autohide=2&#038;controls=2&#038;playsinline=0&#038;" class="__youtube_prefs__" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></p> <h2>How to Upload and Install a Zip File Plugin</h2> <ol> <li>Go to the &#8220;Plugins &gt; Add New&#8221; screen.</li> <li>At the top, right next to the work &#8220;Add New&#8221; is a button labelled &#8220;Upload Plugin&#8221;. Click that button, and a new area of the page should become visible to you.</li> <li>Into that area you can either drag-and-drop of use the &#8220;Choose File&#8221; button to use your system&#8217;s file browser to find it.</li> <li>Once you&#8217;ve got the file found, click &#8220;Install Now&#8221;. This will trigger WordPress to install the .ZIP file as a plugin on your site.</li> <li>On the screen you will see, you can then click the &#8220;Activate&#8221; button to turn on the plugin.</li> </ol> <p>This same procedure is very similar to that for themes, but you have an extra click.  You&#8217;ll first go to &#8220;Appearance &gt; Themes&#8221; in your sidebar menu, and then the button in the same location described above (at the top next to the page title) will be labelled &#8220;Add New&#8221;. On the page that button takes you to &#8220;Upload Theme&#8221; will be there. The following steps are the same.</p> <p>Hope this helps you! :)</p> Using WordPress WordPress Plugins zip files David Hayes “WordPress Theme Shops that I Trust”: Curated List of WordPress Theme Developers https://wpshout.com/links/wordpress-theme-shops-trust-curated-list-wordpress-theme-developers/ WPShout urn:uuid:84a3065d-8a78-bb1a-6a04-ddc2a63953a9 Wed, 14 Jun 2017 17:53:52 +0000 <p>Finding good WordPress themes can be really hard, because:</p> <a href="https://foxland.fi/wordpress-theme-shops-trust/"><h2>&#8220;WordPress Theme Shops that I Trust&#8221;: Curated List of WordPress Theme Developers&nbsp;&rarr;</h2></a><p>Finding good WordPress themes can be really hard, because:</p> <ol> <li>Smaller &#8220;boutique&#8221; WordPress theme shops often do the best work, especially in terms of not overstuffing their themes with a million badly built, fragile theme options.</li> <li>Smaller &#8220;boutique&#8221; WordPress theme shops are the hardest to find.</li> </ol> <p>I recently talked to another WordPress professional, and he swore by this list of good boutique theme developers, <em>from</em> a guy who&#8217;s one himself.</p> <p>To be honest, I found the list a bit hit-and-miss in terms of visual oomph, but I was definitely impressed with some of what I saw here. (To see my own tiny lists of theme developers I know I like, look <a href="https://wpshout.com/im-thankful-wordpress-2015/">here</a> and <a href="https://wpshout.com/im-thankful-wordpress-2016-edition/">here</a>.)</p> <p>The next time you need a WordPress theme and you can&#8217;t even with ThemeForest, take a look at this list!</p> Free WordPress Themes Parent Themes Premium Themes WordPress Themes Fred Meyer Take the 2017 WPShout Survey! (And Get $20 ManageWP Credit) https://wpshout.com/2017-survey/ WPShout urn:uuid:47d5d3c6-2a0f-809c-27d2-1770c93f9890 Tue, 13 Jun 2017 16:54:28 +0000 <p>WPShout has been publishing WordPress tutorials since 2009, and we&#8217;re always striving to create the best possible content for you.</p> <p>WPShout has been publishing WordPress tutorials since 2009, and we&#8217;re always striving to create the best possible content for you.</p> <p>This year we&#8217;ve published a new in-depth WordPress tutorial every single week, and have been consistently producing <a href="https://wpshout.com/quick-guides/">new video tutorials</a> and sharing our <a href="https://wpshout.com/wpshout-links/">favorite WordPress links</a>.</p> <p>We&#8217;ve also, of course, updated our &#8220;learn WordPress development&#8221; course <em><a href="http://upandrunningwp.com">Up and Running</a></em> and proudly helped readers take their first steps in WordPress development.</p> <p>We want to make sure we&#8217;re putting out content every week which <strong>best serves you</strong>, so we&#8217;ve put together a very short survey to find out what you&#8217;re interested in.</p> <p><img class="alignnone wp-image-13089 size-large" src="https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=1024%2C694&#038;ssl=1" alt="" srcset="https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=1024%2C694&amp;ssl=1 1024w, https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=750%2C508&amp;ssl=1 750w, https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=300%2C203&amp;ssl=1 300w, https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=768%2C521&amp;ssl=1 768w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></p> <p>The survey will take you under 60 seconds to complete, and as a thank you, we&#8217;ll email you a <strong>free $20 ManageWP credit</strong> which you can apply to your <a href="https://managewp.com">ManageWP</a> account for use with their paid services (including new and existing customers).</p> <p>The survey is below. Thank you so much in advance for your response and continued readership of WPShout, and enjoy the free credit!</p> <h2>Take the 2017 WPShout Reader Survey</h2> <p><!-- Change the width and height values to suit you best --></p> <div class="typeform-widget" style="width: 100%; height: 600px;" data-url="https://alex2079.typeform.com/to/sLkIpW" data-text="WPShout audience survey"></div> <p><script>(function(){var qs,js,q,s,d=document,gi=d.getElementById,ce=d.createElement,gt=d.getElementsByTagName,id='typef_orm',b='https://s3-eu-west-1.amazonaws.com/share.typeform.com/';if(!gi.call(d,id)){js=ce.call(d,'script');js.id=id;js.src=b+'widget.js';q=gt.call(d,'script')[0];q.parentNode.insertBefore(js,q)}})()</script></p> Editorial Fred Meyer Easily Write and Understand Regular Expressions with Regex101 https://wpshout.com/links/easily-write-understand-regular-expressions-regex101/ WPShout urn:uuid:359ae758-b8f5-c707-b7e4-550f633ec728 Mon, 12 Jun 2017 17:59:45 +0000 <p><a href="https://en.wikipedia.org/wiki/Regular_expression">Regular expressions</a> or regexes&#8212;custom formulas for complex string pattern matching&#8212;are very useful, but also extremely opaque if you&#8217;re not used to reading or writing them. Just to show you how deep the nightmare goes, here&#8217;s the <a href="http://emailregex.com/">officially approved PHP regex</a> for evaluating whether a string is a valid email address:</p> <a href="https://regex101.com/"><h2>Easily Write and Understand Regular Expressions with Regex101&nbsp;&rarr;</h2></a><p><a href="https://en.wikipedia.org/wiki/Regular_expression">Regular expressions</a> or regexes&mdash;custom formulas for complex string pattern matching&mdash;are very useful, but also extremely opaque if you&#8217;re not used to reading or writing them. Just to show you how deep the nightmare goes, here&#8217;s the <a href="http://emailregex.com/">officially approved PHP regex</a> for evaluating whether a string is a valid email address:</p> <pre class="language-php"><code>/^(?!(?:(?:\x22?\x5C[\x00-\x7E]\x22?)|(?:\x22?[^\x5C\x22]\x22?)){255,})(?!(?:(?:\x22?\x5C[\x00-\x7E]\x22?)|(?:\x22?[^\x5C\x22]\x22?)){65,}@)(?:(?:[\x21\x23-\x27\x2A\x2B\x2D\x2F-\x39\x3D\x3F\x5E-\x7E]+)|(?:\x22(?:[\x01-\x08\x0B\x0C\x0E-\x1F\x21\x23-\x5B\x5D-\x7F]|(?:\x5C[\x00-\x7F]))*\x22))(?:\.(?:(?:[\x21\x23-\x27\x2A\x2B\x2D\x2F-\x39\x3D\x3F\x5E-\x7E]+)|(?:\x22(?:[\x01-\x08\x0B\x0C\x0E-\x1F\x21\x23-\x5B\x5D-\x7F]|(?:\x5C[\x00-\x7F]))*\x22)))*@(?:(?:(?!.*[^.]{64,})(?:(?:(?:xn--)?[a-z0-9]+(?:-[a-z0-9]+)*\.){1,126}){1,}(?:(?:[a-z][a-z0-9]*)|(?:(?:xn--)[a-z0-9]+))(?:-[a-z0-9]+)*)|(?:\[(?:(?:IPv6:(?:(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){7})|(?:(?!(?:.*[a-f0-9][:\]]){7,})(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,5})?::(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,5})?)))|(?:(?:IPv6:(?:(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){5}:)|(?:(?!(?:.*[a-f0-9]:){5,})(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,3})?::(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,3}:)?)))?(?:(?:25[0-5])|(?:2[0-4][0-9])|(?:1[0-9]{2})|(?:[1-9]?[0-9]))(?:\.(?:(?:25[0-5])|(?:2[0-4][0-9])|(?:1[0-9]{2})|(?:[1-9]?[0-9]))){3}))\]))$/iD</code></pre> <p>If that doesn&#8217;t just scream &#8220;Email!&#8221; to you, you might enjoy Regex101. It&#8217;s a free web app that will actually interpret the functioning of simple regexes (the types you&#8217;d see in a Stack Overflow post) into human-readable words for you, and will also tell you what you&#8217;re writing as you try to write regexes of your own.</p> <p>Enjoy, and have fun pattern-matching those strings!</p> free tools PHP regular expressions Fred Meyer Hey, Cool Widgets! or: What’s New in WordPress 4.8 https://wpshout.com/links/hey-cool-widgets-whats-new-wordpress-4-8/ WPShout urn:uuid:ba783b77-768f-fc76-81e1-2ba7feffa284 Fri, 09 Jun 2017 18:51:12 +0000 <p>WordPress 4.8 arrived yesterday. As WordPress releases go, it&#8217;s relatively minor&#8212;especially compared to <a href="https://wpshout.com/three-changes-everything-features-wordpress-4-7/">the massive treasure dump that was WordPress 4.7</a>&#8212;but it does have some very cool new features, most of which are clustered in the <a href="https://wpshout.com/courses/complete-guide-creating-wordpress-widgets-widget-areas/">Widgets system</a>.</p> <a href="https://wordpress.org/news/2017/06/evans/"><h2>Hey, Cool Widgets! or: What&#8217;s New in WordPress 4.8&nbsp;&rarr;</h2></a><p>WordPress 4.8 arrived yesterday. As WordPress releases go, it&#8217;s relatively minor&mdash;especially compared to <a href="https://wpshout.com/three-changes-everything-features-wordpress-4-7/">the massive treasure dump that was WordPress 4.7</a>&mdash;but it does have some very cool new features, most of which are clustered in the <a href="https://wpshout.com/courses/complete-guide-creating-wordpress-widgets-widget-areas/">Widgets system</a>.</p> <p>Specifically, there are now WordPress core widgets that do:</p> <ol> <li>Image embeds,</li> <li>Video embeds,</li> <li>An audio player, and most importantly:</li> <li>A full-featured Visual Editor in the Text widget!</li> </ol> <p>The Visual Editor one is really cool, and is so important that I&#8217;ve been installing <a href="https://wpshout.com/links/plugin-black-studio-tinymce-widget/">a plugin with the same functionality</a> on just about every WordPress site I work on&mdash;so it&#8217;s really wonderful to have it in Core once and for all.</p> <p>Other than that, WordPress 4.8 is also putting some of the scaffolding in place for the <a href="https://wordpress.github.io/gutenberg/">Gutenberg editor</a>, which I confess I don&#8217;t yet understand on an &#8220;I can reach out and touch it&#8221; level (is it like a page builder?), but which&mdash;whatever it is&mdash;looks like a serious improvement over the default WordPress editor.</p> <p>Enjoy!</p> Widgets WordPress 4.8 WordPress Updates Fred Meyer Deactivate a WordPress Plugin via FTP https://wpshout.com/quick-guides/deactivate-wordpress-plugin-via-ftp/ WPShout urn:uuid:0483d8ec-16dc-78b1-8476-d8676793120f Thu, 08 Jun 2017 14:40:49 +0000 <p>The conventional method of turning off and on plugins in WordPress works 99.9% of the time. But sometimes, when you&#8217;re doing development work in a fast way (possibly &#8220;cowboy coding&#8221; in a sloppy way&#8230; :p), you&#8217;ll need to make plugin stop being loaded by WordPress in a different way. For that very small percentage case, it&#8217;s useful to know how to disable a plugin when you aren&#8217;t able to login to the admin area of a WordPress site. That&#8217;s where the (S)FTP hack we&#8217;ll cover today comes in.</p> <p>The conventional method of turning off and on plugins in WordPress works 99.9% of the time. But sometimes, when you&#8217;re doing development work in a fast way (possibly &#8220;cowboy coding&#8221; in a sloppy way&#8230; :p), you&#8217;ll need to make plugin stop being loaded by WordPress in a different way. For that very small percentage case, it&#8217;s useful to know how to disable a plugin when you aren&#8217;t able to login to the admin area of a WordPress site. That&#8217;s where the (S)FTP hack we&#8217;ll cover today comes in.</p> <p>Reasons you might need to use this non-standard way of disabling a plugin (or theme) could be:</p> <ul> <li>You can&#8217;t log in to a WordPress site anymore (password was changed, you lost it) but you *need* to disable a plugin right now for a client</li> <li>Your just &#8220;white-screened&#8221; your WordPress site, and you know the issue is that you broke a plugin file, but can&#8217;t quite figure out how to fix it (see <a href="https://wpshout.com/quick-guides/white-screen-death-turn-wp_debug/">our Quick Guide about a possibly-better solution to a WordPress &#8220;white-screen of death&#8221;</a>)</li> <li>You just want to to know if this trick works (it does, as the video shows)</li> <li>Other reasons I can&#8217;t think of</li> </ul> <p>Here&#8217;s the video of how you can deactivate a plugin without having access to the WordPress dashboard:</p> <p><iframe id="_ytid_23649" width="480" height="270" src="https://www.youtube.com/embed/lRayVciSwVc?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;showinfo=1&#038;theme=dark&#038;color=red&#038;autohide=2&#038;controls=2&#038;playsinline=0&#038;" class="__youtube_prefs__" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></p> <h2>How to Disable a WordPress Plugin When You Can&#8217;t Log In</h2> <ol> <li>Connect to your sites file system via (S)FTP. (Technically this works on any site in any connection mechanism, but this is the most likely.)</li> <li>Find the folder of the plugin (or theme) you want to disable.</li> <li>Rename the folder of the plugin (or theme).</li> </ol> <p>That&#8217;s it. If you take those steps, WordPress can no longer find the thing it was looking to load, and it&#8217;ll &#8220;fail better&#8221; by just skipping loading the problem file. It&#8217;s not the most elegant way to do it&#8212;when you finally get to login to the site WordPress will complain to you about the missing file&#8212;but it does work. And in a desperate pinch, it&#8217;s a great little trick to have in your back pocket.</p> Server Administration FTP WordPress Plugins David Hayes Course: Working with the Command Line and WP-CLI https://wpshout.com/course-working-command-line-wp-cli/ WPShout urn:uuid:eb14d557-6af7-ab6e-73af-4ed347289ad8 Tue, 06 Jun 2017 17:11:59 +0000 <p>When we think about &#8220;using a computer,&#8221; we usually think in terms of <em>graphical user interfaces</em>, or GUIs: interfaces (like Microsoft Word, the Mac OS, or the WordPress admin interface) that are specially and attractively designed, that have programs and windows and tabs that visibly open and close, and that let you click things and drag things and drop things and hover things.</p> <p>When we think about &#8220;using a computer,&#8221; we usually think in terms of <em>graphical user interfaces</em>, or GUIs: interfaces (like Microsoft Word, the Mac OS, or the WordPress admin interface) that are specially and attractively designed, that have programs and windows and tabs that visibly open and close, and that let you click things and drag things and drop things and hover things.</p> <blockquote class="pullquote alignright"><p>For some development tasks, the command line is still both significantly faster and more powerful than any GUI tool.</p></blockquote> <p>It wasn&#8217;t always this way. The original manner of interacting with a computer is through the <em>terminal</em>, also called the <em>command line</em>: a stripped-down, usually mouse-free interface for entering programming commands directly.</p> <p>Well, the terminal&#8217;s not just a piece of history. For some kinds of tasks, the command line is <em>still</em> both significantly faster to use and more powerful than any GUI tool that exists. This is especially true for a WordPress developer, thanks to one of the coolest pieces of programming ever to hit the WordPress community: the WP-CLI project, which <em>hugely</em> simplifies all kinds of WordPress tasks&mdash;everything from &#8220;delete the 100 oldest comments&#8221; to &#8220;update all plugins&#8221; to &#8220;export the entire database.&#8221;</p> <p>This course is a gentle and thorough introduction to the magical world of the terminal, and to the <em>hyper</em>magical world of WP-CLI. Let&#8217;s dive in!</p> <!-- This site is converting visitors into subscribers and customers with OptinMonster - http://optinmonster.com :: Campaign Title: WP-CLI inline video optin --><div id="om-amasnmrkuvgoys4lxbgx-holder"></div><script>var amasnmrkuvgoys4lxbgx,amasnmrkuvgoys4lxbgx_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){amasnmrkuvgoys4lxbgx_poll(function(){if(window['om_loaded']){if(!amasnmrkuvgoys4lxbgx){amasnmrkuvgoys4lxbgx=new OptinMonsterApp();return amasnmrkuvgoys4lxbgx.init({"u":"16645.589129","staging":0,"dev":0,"beta":0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optnmstr.com/app/js/api.min.js",o.async=true,o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;amasnmrkuvgoys4lxbgx=new OptinMonsterApp();amasnmrkuvgoys4lxbgx.init({"u":"16645.589129","staging":0,"dev":0,"beta":0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");</script><!-- / OptinMonster --> <h2>1. What is the Command Line? CLIs from First Principles</h2> <blockquote data-secret="K4izanUOQZ" class="wp-embedded-content"><p><a href="https://wpshout.com/command-line-clis/">What is the Command Line? CLIs from First Principles</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/command-line-clis/embed/#?secret=K4izanUOQZ" data-secret="K4izanUOQZ" width="500" height="282" title="&#8220;What is the Command Line? CLIs from First Principles&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: Defining the Command Line</h3> <blockquote class="pullquote alignright"><p>The command line, or the <em>terminal</em>, is the original way, and still a very useful way, of interacting with a computer.</p></blockquote> <p>The command line, command line interface (CLI), or terminal is the original way, and still a very useful way, of interacting with a computer. It does not use a graphical user interface (GUI), and generally does not use a mouse. Terminal commands&#8217; other differences from GUI applications include:</p> <ol> <li>Terminal commands are simple programs running once.</li> <li>Unlike GUI programs which are always waiting for you, most terminal applications run quickly and quit.</li> <li>Terminal commands are often dense with meaning and short, because people wanted to type as little as they could get away with.</li> </ol> <p>The fundamental advantage of the terminal/command line is that a competent programmer can often work much more quickly and precisely than if she were clicking and dragging GUI objects. The terminal is also generally the primary tool that gives you the most direct access into the inner workings of a given machine.</p> <h3>Key Point: Windows Users Will Need to Work Harder for a Unix-y Shell</h3> <p>Microsoft Window&#8217;s shell is the &#8220;odd one out&#8221; from the BASH terminal that most other operating systems (all of which are based on or similar to Unix) use. If you use Windows, your best route is to install a Unix-y terminal, but results doing so may vary.</p> <h2>2. Quick Guide: Navigating the Filesystem from the Command Line</h2> <blockquote data-secret="00CiHRnaJk" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/navigating-filesystem-command-line/">Navigating the Filesystem from the Command Line</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/navigating-filesystem-command-line/embed/#?secret=00CiHRnaJk" data-secret="00CiHRnaJk" width="500" height="282" title="&#8220;Navigating the Filesystem from the Command Line&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: The Three Essential Commands for Navigating a Unix Command Line</h3> <p>Navigating a filesystem in the Unix terminal makes heavy use of three fundamental commands:</p> <ol> <li><code>pwd</code>, which finds your &#8220;present working directory&#8221;</li> <li><code>ls</code>, which displays the files in your current directory</li> <li><code>cd</code>, which changes your current directory</li> </ol> <h2>3. Quick Guide: The Basics of Manipulating Files from the Command Line</h2> <blockquote data-secret="6eYokVJe4b" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/basics-manipulating-files-command-line/">The Basics of Manipulating Files from the Command Line</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/basics-manipulating-files-command-line/embed/#?secret=6eYokVJe4b" data-secret="6eYokVJe4b" width="500" height="282" title="&#8220;The Basics of Manipulating Files from the Command Line&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: File and Folder Manipulation from the Terminal</h3> <p>This Quick Guide introduces a number of Unix terminal commands for creating and modifying files and folders:</p> <ol> <li><code>mkdir foldername</code>: make a new directory.</li> <li><code>touch file.ext</code>: create a new file.</li> <li><code>cp original.txt copy.txt</code>: copy a file from an old location to a new one.</li> <li><code>mv original-name new-name</code> rename a file or folder.</li> <li><code>rm file.ext</code>: delete a file.</li> </ol> <h2>4. 10-ish Unix CLI File Commands Every WordPress Developer Should Know</h2> <blockquote data-secret="a0EDXniL1z" class="wp-embedded-content"><p><a href="https://wpshout.com/10-unix-cli-file-commands-every-wp-dev-should-know/">10-ish Unix CLI File Commands Every WordPress Developer Should Know</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/10-unix-cli-file-commands-every-wp-dev-should-know/embed/#?secret=a0EDXniL1z" data-secret="a0EDXniL1z" width="500" height="282" title="&#8220;10-ish Unix CLI File Commands Every WordPress Developer Should Know&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: Breadth of Command-Line Options</h3> <p>This article reviews in detail some of the initially introduced terminal commands, such as <code>mkdir</code>, <code>touch</code>, <code>cp</code>, and <code>rm</code>.</p> <p>It also introduces the possibility of editing the <em>contents</em> of files using a command-line-compatible text editor such as <code>nano</code>. Finally, it introduces command-line version control using <code>git</code> or <code>svn</code>.</p> <h2>5. Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts</h2> <blockquote data-secret="AWbqCvSKvG" class="wp-embedded-content"><p><a href="https://wpshout.com/unix-terminal-working-permissions-networking-key-concepts/">Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/unix-terminal-working-permissions-networking-key-concepts/embed/#?secret=AWbqCvSKvG" data-secret="AWbqCvSKvG" width="500" height="282" title="&#8220;Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: Working with Permissions</h3> <blockquote class="pullquote alignright"><p>User file permissions control which of a machine&#8217;s users can do particular actions to particular files and folders.</p></blockquote> <p>User file permissions control which of a machine&#8217;s users can do particular actions to particular files and folders. Three useful commands for navigating permissions from the Unix terminal include:</p> <ol> <li><code>sudo</code>: temporarily makes the current user the most powerful &#8220;root&#8221; user, generally after correctly inputting a &#8220;sudo password.&#8221;</li> <li><code>chmod</code>: changes file and folder permissions using a three-number system that varies from 000 (most restrictive) to 777 (most permissive).</li> <li><code>chown</code> changes file and folder ownership between the machine&#8217;s users.</li> </ol> <h3>Key Point: Network Utilities For the CLI</h3> <blockquote class="pullquote alignright"><p>Command-line network utilities relate to connectivity between machines.</p></blockquote> <p>This section quickly reviews command-line network utilities: functions that relate to connectivity between machines.</p> <ol> <li><code>ssh</code>: securely connect to other servers. (Requires first generating SSH keys, a separate process.)</li> <li><code>rsync</code>: remotely transfer files to and from another server.</li> <li><code>curl</code> and <code>wget</code>: download content from the internet without SSH authorization.</li> </ol> <h2>6. Quick Guide: How and Why to Make a Bash Alias</h2> <blockquote data-secret="UVzhpQPbHB" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/make-bash-alias/">How and Why to Make a Bash Alias</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/make-bash-alias/embed/#?secret=UVzhpQPbHB" data-secret="UVzhpQPbHB" width="500" height="282" title="&#8220;How and Why to Make a Bash Alias&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: BASH Aliases are Keyboard Shortcuts for the Command Line</h3> <p>A BASH alias creates keyboard shortcuts for commonly typed commands, which can be as short as one letter. This video guide covers the multipart process to writing a BASH alias.</p> <h2>7. The What, How, and Why of WP-CLI: WordPress in Your Terminal</h2> <blockquote data-secret="EMlcUoILGz" class="wp-embedded-content"><p><a href="https://wpshout.com/wp-cli-wordpress-terminal/">The What, How and Why of WP-CLI: WordPress in Your Terminal</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/wp-cli-wordpress-terminal/embed/#?secret=EMlcUoILGz" data-secret="EMlcUoILGz" width="500" height="282" title="&#8220;The What, How and Why of WP-CLI: WordPress in Your Terminal&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: What WP-CLI Is</h3> <blockquote class="pullquote alignright"><p>WP-CLI is a program that allows you to use WordPress on the command line.</p></blockquote> <p>WP-CLI stands for &#8220;WordPress Command Line Interface.&#8221; It is a program that allows you to use WordPress on the command line. The core advantages of WP-CLI include:</p> <ol> <li>Speed: a keyboard-only interface is faster for experienced users than a mouse-and-keyboard graphical interface can be.</li> <li>Automation: GUI-less commands are <em>much</em> easier for machines to execute. WP-CLI can be used to, for example, very quickly run a single command on hundreds of WordPress installs.</li> <li>Specific powers: WP-CLI has a number of useful tricks that don&#8217;t have GUI counterparts.</li> </ol> <h3>Key Point: WP-CLI Tricks</h3> <p>The following are some early uses of WP-CLI that show some of its usefulness:</p> <ol> <li><code>wp core update</code>: Quickly updates the WordPress version on a specific install.</li> <li><code>wp core download --force</code>: Re-downloads the core WordPress files, even if the WordPress install is up-to-date.</li> <li><code>wp plugin install plugin-slug</code>: Quickly install a plugin.</li> <li><code>wp plugin activate plugin-slug</code>: Quickly activate a plugin.</li> <li><code>wp plugin update --all</code>: Update all installed plugins.</li> <li><code>wp theme update --all</code>: Update all installed themes.</li> <li><code>wp db export []</code>: Export the WordPress database, optionally specifying a filename.</li> <li><code>wp search-replace </code>: Find-and-replace in the WordPress database.</li> <li><code>wp media regenerate</code>: Regenerate all image thumbnails.</li> </ol> <h2>8. Quick Guide: Installing WP-CLI</h2> <blockquote data-secret="UK9ARIw0qf" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/installing-wp-cli/">Installing WP-CLI</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/installing-wp-cli/embed/#?secret=UK9ARIw0qf" data-secret="UK9ARIw0qf" width="500" height="282" title="&#8220;Installing WP-CLI&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: WP-CLI Installation Steps</h3> <p>This video quick guide walks through getting the WP-CLI software onto your machine. The steps are as follows:</p> <ol> <li>Open BASH.</li> <li>Paste in the command: <code>curl -O https://raw.githubusercontent.com/wp-cli/builds/gh-pages/phar/wp-cli.phar</code> and hit enter. This will download the file from the URL onto your computer and into your current directory.</li> <li>Make sure the above command worked via a run of `php wp-cli.phar &#8211;info`. If you get output, keep going. If not, redo step 2.</li> <li>Make the <code>phar</code> executable via `chmod +x wp-cli.phar`.</li> <li>Rename and move the executable into your PATH, so that you can type <code>wp</code> to run the command, with <code>sudo mv wp-cli.phar /usr/local/bin/wp.</code></li> <li>Confirm that everything worked by running <code>wp --info</code>.</li> </ol> <h2>9. Anatomy of a WP-CLI Command: wp database import</h2> <blockquote data-secret="y4y5rolYxQ" class="wp-embedded-content"><p><a href="https://wpshout.com/anatomy-wp-cli-command-wp-database-import/">Anatomy of a WP-CLI Command: wp database import</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/anatomy-wp-cli-command-wp-database-import/embed/#?secret=y4y5rolYxQ" data-secret="y4y5rolYxQ" width="500" height="282" title="&#8220;Anatomy of a WP-CLI Command: wp database import&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: WP-CLI Commands Can Hook in the Methods of Entire PHP Classes</h3> <p>Registering WP-CLI commands uses PHP syntax that is quite similar to WordPress&#8217;s existing hooks system. However, the WP-CLI registration process has one major innovation: it can register in all public methods of a PHP class at once.</p> <p>The article gives this code example:</p> <pre class="language-php"><code>WP_CLI::add_command( 'db', 'DB_Command' );</code></pre> <p>This hooks <em>all</em> the public methods of the (previously registered) <code>DB_Command</code> PHP class into WP-CLI. So the <code>DB_Command</code> class&#8217;s public <code>import()</code> method can now be run from WP-CLI with <code>wp db import</code>, and similar things are possible for all the class&#8217;s public methods.</p> <h3>Key Point: WP-CLI Commands Are Specially Documented</h3> <p>The article describes a way of commenting the PHP class&#8217;s functions that is especially helpful to command-line users. The documentation for the <code>DB_Command</code> class&#8217;s <code>import()</code> function begins as follows:</p> <pre class="language-php"><code>/** * Import a database from a file or from STDIN. * * Runs SQL queries using `DB_HOST`, `DB_NAME`, `DB_USER` and * `DB_PASSWORD` database credentials specified in wp-config.php. This * does not create database by itself and only performs whatever tasks are * defined in the SQL.</code></pre> <p>This text is actually what will show up in the terminal if the user types <code>wp db --help</code>.</p> <h2>Wrapping Up</h2> <p>This course should offer you an accessible introduction to one of a serious developer&#8217;s most powerful tools&mdash;the speed, simplicity, and directness of the command line&mdash;and to the WordPress superpowers of WP-CLI specifically. Thanks for reading, and we&#8217;d love to hear thoughts or questions in the comments below!</p> <h3>Further Reading</h3> <p>An outstanding talk on writing custom WP-CLI commands:</p> <blockquote data-secret="1NEkfAzKrY" class="wp-embedded-content"><p><a href="https://wpshout.com/links/writing-wp-cli-commands-work/">Writing WP-CLI Commands that Work</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/links/writing-wp-cli-commands-work/embed/#?secret=1NEkfAzKrY" data-secret="1NEkfAzKrY" width="500" height="282" title="&#8220;Writing WP-CLI Commands that Work&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <p>A very good article on advanced uses of WP-CLI by its primary maintainer, <a href="https://danielbachhuber.com/">Daniel Bachhuber</a>:</p> <blockquote data-secret="qLmTOJFicN" class="wp-embedded-content"><p><a href="https://wpshout.com/links/advanced-wp-cli-tricks/">Advanced WP-CLI Tricks</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/links/advanced-wp-cli-tricks/embed/#?secret=qLmTOJFicN" data-secret="qLmTOJFicN" width="500" height="282" title="&#8220;Advanced WP-CLI Tricks&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <p>&nbsp;</p> Back-End Development Courses Server Administration cli Terminal Unix WP-CLI Fred Meyer Diff Checker: A Browser-Based Tool for Code Comparison https://wpshout.com/links/diff-checker-browser-based-tool-code-comparison/ WPShout urn:uuid:c5b40dfa-10e4-7f44-aa93-9e7291156e66 Mon, 05 Jun 2017 16:38:31 +0000 <p>Human beings are good at lots of things: assembling in nomadic clans of 100 to 200 people, making crude paintings on cave walls, and hunting antelope with spears are only a few that come to mind. However, one thing human beings are <em>not</em> good at is finding one or two differences between two almost-identical blocks of code. That&#8217;s called a &#8220;diff,&#8221; and it&#8217;s best left to a computer.</p> <a href="https://www.diffchecker.com/diff"><h2>Diff Checker: A Browser-Based Tool for Code Comparison&nbsp;&rarr;</h2></a><p>Human beings are good at lots of things: assembling in nomadic clans of 100 to 200 people, making crude paintings on cave walls, and hunting antelope with spears are only a few that come to mind. However, one thing human beings are <em>not</em> good at is finding one or two differences between two almost-identical blocks of code. That&#8217;s called a &#8220;diff,&#8221; and it&#8217;s best left to a computer.</p> <p>If you ever need to do a quick diff and don&#8217;t have an easy text editor configuration for it, you&#8217;ll love Diff Checker. Browser-based, free, and easy to use, Diff Checker will help you find any and all differences between two text files.</p> free tools version control Fred Meyer YouTube Advertising And Video Marketing Marietta https://brendaagerman.tumblr.com/post/143626124659 Brenda German Internet Marketing Do's and Dont's urn:uuid:b0cdc73a-a930-bff8-d3f6-9453e50075b1 Sat, 30 Apr 2016 10:49:45 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/lw1xM8uGtWw?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>YouTube Advertising And Video Marketing Marietta</p> YouTube Advertising And Video Marketing Marietta Choosing Keywords With Buyer Intent https://brendaagerman.tumblr.com/post/143543006704 Brenda German Internet Marketing Do's and Dont's urn:uuid:c3fd12b0-f87a-36fe-3f2d-f2cef5b9f283 Thu, 28 Apr 2016 19:01:08 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/YT57TInpQUM?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Choosing Keywords With Buyer Intent</p> Choosing Keywords With Buyer Intent Search Engine Optimization - SEO Agency Marietta GA https://brendaagerman.tumblr.com/post/142301311084 Brenda German Internet Marketing Do's and Dont's urn:uuid:a8d4e4cb-48a7-66f2-c971-b9f02e40bee1 Tue, 05 Apr 2016 17:06:27 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/B9KRfSxp804?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Search Engine Optimization - SEO Agency Marietta GA</p> Search Engine Optimization - SEO Agency Marietta GA Local SEO Consultant Services In Marietta GA https://brendaagerman.tumblr.com/post/142183212774 Brenda German Internet Marketing Do's and Dont's urn:uuid:c3da12f5-ecfa-df8e-c7a6-acdcf6dd0c29 Sun, 03 Apr 2016 16:14:14 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/XaO2PGD-CV4?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Local SEO Consultant Services In Marietta GA</p> Local SEO Consultant Services In Marietta GA Video Marketing - MD Internet Marketing Solutions https://brendaagerman.tumblr.com/post/141605445214 Brenda German Internet Marketing Do's and Dont's urn:uuid:81b18722-da7f-e87e-969f-238e61e55e3e Thu, 24 Mar 2016 14:59:07 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/0LZSO7b_IQE?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Video Marketing - MD Internet Marketing Solutions</p> Video Marketing - MD Internet Marketing Solutions SEO - MD Internet Marketing Solutions https://brendaagerman.tumblr.com/post/141314228689 Brenda German Internet Marketing Do's and Dont's urn:uuid:258e86ee-1e07-9770-7ece-5afa1e2759c6 Sat, 19 Mar 2016 15:45:08 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/LcSpX-uCHHA?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>SEO - MD Internet Marketing Solutions</p> SEO - MD Internet Marketing Solutions 10 Reasons Your Followers Will Leave Your Brand on Twitter http://brendaagerman.tumblr.com/post/140040462239/10-reasons-your-followers-will-leave-your-brand-on Instapaper: Unread urn:uuid:ef04de82-c51c-f00d-1868-229f7534b066 Fri, 26 Feb 2016 19:49:07 +0000 Building an audience on social media isn’t easy, but keeping one around is even harder. On Twitter, where the posts are short and the interactions are fleeting,… 10 Reasons Your Followers Will Leave Your Brand on Twitter https://brendaagerman.tumblr.com/post/140040462239 Brenda German Internet Marketing Do's and Dont's urn:uuid:d23c9024-716f-a8f7-bd58-86ddcfcd00eb Fri, 26 Feb 2016 19:00:22 +0000 <figure data-orig-width="822" data-orig-height="462" class="tmblr-full"><img data-orig-width="822" data-orig-height="462" src="https://68.media.tumblr.com/78c8366efd06cc0416395c38050f5515/tumblr_inline_o364p8DpJI1u2zyv8_540.jpg"/></figure><p>Building an audience on social media isn’t easy, but keeping one around is even harder. On Twitter, where the posts are short and the interactions are fleeting, this is even more of a challenge. Unfollowing is as simple as clicking a button, and without warning, you may find yourself shedding followers for an action you didn’t know you committed &ndash; or worse, something you should have done but omitted.</p><p>Related: What People Really Think When They See Your Profile Picture for the First Time</p><p>Fortunately, while there are some random departures due to mood swings or accidental actions, most follower departures are clearly motivated and can be understood. That means they can be prevented. If you’re trying to build and maintain the biggest, healthiest follower base on Twitter, watch out for these 10 reasons someone might leave your brand.</p><p>For the 10 Reasons: <a href="http://www.entrepreneur.com/article/271308">http://www.entrepreneur.com/article/271308</a></p><p>And more on Internet Marketing: <a href="http://internetmarketingqna.tumblr.com/">http://internetmarketingqna.tumblr.com/</a><br/></p>