Video And SEO Blogs http://feed.informer.com/digests/KSQZMS0FWF/feeder Video And SEO Blogs Respective post owners and feed distributors Sun, 06 Mar 2016 18:32:43 +0000 Feed Informer http://feed.informer.com/ Find and Fix Mixed Content Issues with This Free Tool https://www.internetmarketingninjas.com/blog/google/find-and-fix-mix-content-issues-with-this-free-tool/ We Build Pages urn:uuid:735667d2-50de-2996-4659-e7f1ab50c97d Tue, 30 Jun 2020 15:51:51 +0000 <p>Among newer SEO issues that have become a widespread problem is so-called &#8220;Mixed Content&#8221; issue. Let&#8217;s find out: What mixed content is How to spot and fix the mixed content issue What Is Mixed Content? Mixed Content issue occurs when a secure page serves non-secure content (images, videos, but also scripts, styles, etc.) Mixed content occurs when initial HTML is loaded over a secure HTTPS connection, but other resources (such... <a href="https://www.internetmarketingninjas.com/blog/google/find-and-fix-mix-content-issues-with-this-free-tool/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/find-and-fix-mix-content-issues-with-this-free-tool/">Find and Fix Mixed Content Issues with This Free Tool</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-seo.png?x34814" alt="Mixed content SEO tool" class="wp-image-16060" width="283" height="285" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-seo.png 640w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-seo-298x300.png 298w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-seo-150x150.png 150w" sizes="(max-width: 283px) 100vw, 283px" /></figure></div> <p>Among newer SEO issues that have become a widespread problem is so-called &#8220;Mixed Content&#8221; issue.</p> <p>Let&#8217;s find out:</p> <ul><li><a href="#what">What mixed content is</a></li><li><a href="#fix">How to spot and fix the mixed content issue</a></li></ul> <hr class="wp-block-separator"/> <h2><a id="what"></a>What Is Mixed Content?</h2> <hr class="wp-block-separator"/> <p>Mixed Content issue occurs when a secure page serves non-secure content (images, videos, but also scripts, styles, etc.)</p> <blockquote class="wp-block-quote"><p><strong>Mixed content</strong> occurs when initial HTML is loaded over a secure HTTPS connection, but other <a href="https://imninjas.com/additional-resources/">resources</a> (such as images, videos, stylesheets, scripts) are loaded over an insecure HTTP connection. This is called mixed content because both HTTP and HTTPS content are being loaded to display the same page, and the initial request was secure over HTTPS.</p><cite>Source: <a href="https://developers.google.com/web/fundamentals/security/prevent-mixed-content/what-is-mixed-content">Jo-el van Bergen</a> (Google)</cite></blockquote> <p>There are two types of mixed content:</p> <ul><li><strong>Passive mixed content</strong>: insecure videos, images,and audio files, and other resources that cannot interact with the rest of the page.</li></ul> <ul><li><strong>Active mixed content</strong>: non-secure iframes, scripts, stylesheets, flash resources, and other code that a browser can download and execute.</li></ul> <hr class="wp-block-separator"/> <p>The issue has become a widespread problem after lots of sites switched to HTTPS protocols, following Google&#8217;s persistent recommendation (when it was <a href="https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html">confirmed</a> as a ranking factor).</p> <p>Mixed content hurts the website&#8217;s security and speed, but most important, it <strong>causes Google Chrome (and probably other browsers) to block your non-secure content.</strong></p> <p>Put simply, previously Google Chrome would show an error when a secure page loads non-secure content, but <a href="https://security.googleblog.com/2019/10/no-more-mixed-messages-about-https_3.html">now</a> the browser would quietly refuse to load it</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-google-chrome-1024x557.png?x34814" alt="Mixed content is blocked in Google Chrome" class="wp-image-16056" width="564" height="306" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-google-chrome-1024x557.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-google-chrome-300x163.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-google-chrome-768x417.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-google-chrome.png 1262w" sizes="(max-width: 564px) 100vw, 564px" /></figure></div> <p>While this may be better for the user (they will not rush to leave your site when being alerted of some weird security errors), this also makes identifying mixed content harder for the website owners.</p> <h2><strong>Does Mixed Content Impact Your SEO?</strong></h2> <p>Google doesn&#8217;t say that there&#8217;s any direct impact on organic rankings for pages that serve non-secure content. We do know that Google is over-protective of security and usability of pages that show up in Google&#8217;s SERPs.</p> <p>Since Google defines mixed content as</p> <blockquote class="wp-block-quote"><p>degrading the security and user experience of your HTTPS site.</p><cite>Source: <strong><a rel="noreferrer noopener" href="https://developers.google.com/web/fundamentals/security/prevent-mixed-content/what-is-mixed-content" target="_blank">Google</a></strong></cite></blockquote> <p>On top of that, as mentioned above, HTTPS encryption is an official Google&#8217;s ranking factor, so a partial absence of it must one too.</p> <p>So it is safe to assume that Google may be flagging mixed content as something they may not want to on the very top of Google</p> <h2><a id="fix"></a>How to Spot and Fix the Mixed Content Issue</h2> <hr class="wp-block-separator"/> <p>Now that identifying mixed content by using a browser has become harder, how to go about finding and consequently fixing it?</p> <p><a href="https://www.internetmarketingninjas.com/tools/securechecker/">Secure Checker</a> is the free SEO tool that will alert you of any mixed content issues.</p> <p>The free <a href="https://www.internetmarketingninjas.com/tools/securechecker/">Secure Checker</a> uses a headless Chrome browser to load each URL which is entered.</p> <p>What this means is that the mixed content errors displayed by the tool are directly pulled from the browser console, hence these are the same errors that a live Google Chrome browser would identify:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-tool-1024x437.png?x34814" alt="Mixed content tool" class="wp-image-16069" width="562" height="239" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-tool-1024x437.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-tool-300x128.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-tool-768x328.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-tool-1536x656.png 1536w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/06/mixed-content-tool-2048x875.png 2048w" sizes="(max-width: 562px) 100vw, 562px" /></figure></div> <p>This is exactly the content that will be blocked by Google Chrome.</p> <h2>Conclusion</h2> <p>Mixed content should be part of any SEO audit or usability audit from now, so this free tool will hopefully turn helpful. Please do let us know if you have any feedback or feature requests in the comments below!</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/google/find-and-fix-mix-content-issues-with-this-free-tool/">Find and Fix Mixed Content Issues with This Free Tool</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gNcsdUgusUQ:xuFDcNdjdPM:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=gNcsdUgusUQ:xuFDcNdjdPM:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gNcsdUgusUQ:xuFDcNdjdPM:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gNcsdUgusUQ:xuFDcNdjdPM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gNcsdUgusUQ:xuFDcNdjdPM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gNcsdUgusUQ:xuFDcNdjdPM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=gNcsdUgusUQ:xuFDcNdjdPM:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gNcsdUgusUQ:xuFDcNdjdPM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/gNcsdUgusUQ" height="1" width="1" alt=""/> Google SEO Tools Ann Smarty Free Mobile/Desktop Code Comparison Tool: Is Your Site Mobile-First-Index Friendly? https://www.internetmarketingninjas.com/blog/seo-tools/free-mobile-desktop-code-comparison-tool-is-your-site-mobile-first-index-friendly/ We Build Pages urn:uuid:273dcaaa-fefe-6581-d66d-bff1eb769737 Tue, 26 May 2020 20:22:08 +0000 <p>On March 5 Google announced what we all knew had been coming: The Mobile-First index is now the default for the whole web. Previously, you had to wait for a notification in your Search Console to be sure Google is using your site&#8217;s mobile version to index your pages. Now mobile-first imdexing is the default for everyone. And while this has been coming for ages, the SEO community is still... <a href="https://www.internetmarketingninjas.com/blog/seo-tools/free-mobile-desktop-code-comparison-tool-is-your-site-mobile-first-index-friendly/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/seo-tools/free-mobile-desktop-code-comparison-tool-is-your-site-mobile-first-index-friendly/">Free Mobile/Desktop Code Comparison Tool: Is Your Site Mobile-First-Index Friendly?</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/Free-MobileDesktop-Code-Comparison-Tool-Is-Your-Site-Mobile-First-Index-Friendly-1024x1020.png?x96207" alt="Free Mobile/Desktop Code Comparison Tool: Is Your Site Mobile-First-Index Friendly?" class="wp-image-15997" width="315" height="313" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/Free-MobileDesktop-Code-Comparison-Tool-Is-Your-Site-Mobile-First-Index-Friendly-1024x1020.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/Free-MobileDesktop-Code-Comparison-Tool-Is-Your-Site-Mobile-First-Index-Friendly-150x150.png 150w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/Free-MobileDesktop-Code-Comparison-Tool-Is-Your-Site-Mobile-First-Index-Friendly-768x765.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/Free-MobileDesktop-Code-Comparison-Tool-Is-Your-Site-Mobile-First-Index-Friendly.png 1036w" sizes="(max-width: 315px) 100vw, 315px" /></figure></div> <p>On March 5 Google <a href="https://webmasters.googleblog.com/2020/03/announcing-mobile-first-indexing-for.html" target="_blank" rel="noreferrer noopener">announced</a> what we all knew had been coming: The Mobile-First index is now the default for the whole web.</p> <p>Previously, you had to wait for a notification in your Search Console to be sure Google is using your site&#8217;s mobile version to index your pages. </p> <p>Now mobile-first imdexing is the default for everyone.</p> <p>And while this has been coming for ages, the SEO community is still struggling to grasp the consequences.</p> <p>What does this really mean and why should we care?</p> <h3>What is Mobile-First Index?</h3> <p>Google keeps a record of all URLs it is aware of to promptly match any to a given search query. This record is called &#8220;index.&#8221; </p> <p>Mobile-First index means that Google is keeping a record of whatever your page looks like on a mobile device.</p> <h3>Why does this matter?</h3> <p>For years, both Google and usability experts have been telling website owners to adapt their sites for mobile browsing. We&#8217;ve been encouraged to build clear and clutter-free experiences for mobile users to be able to navigate our pages on smaller screens.</p> <p>This advice is perfectly legit as mobile browsing is different from desktop browsing, so we need to build somewhat different user experiences for both.</p> <p>But this also means that the majority of websites out there now serve &#8220;stripped&#8221; (for lack of a better word) versions to mobile users now. In many cases, there are fewer links and images on mobile sites allowing people to easier navigate through sites.</p> <p><strong>This also means that Google doesn&#8217;t &#8220;see&#8221; those missing links or images, or even text any more</strong>.</p> <p>In other words, if you have had a smart interlinking strategy sending search crawlers to other sections of your site, or if you had well-optimized text to help search engines understand what your page is all about, chances are Google chooses to no longer access any of those important SEO elements.</p> <h3>Why would this happen?</h3> <p>There is a multitude of plugins and themes that help create cleaner mobile experiences by re-arranging and removing excessive HTML elements. Most website owners I&#8217;ve seen are not even aware of those mechanisms working behind the scenes and optimizing their pages for mobile browsers.</p> <p>And Google is very vocal (for once) about making sure the mobile version of your site is as full as possible, or else Google might not be seeing everything you want it to see:</p> <blockquote class="wp-block-quote"><p>In particular, we recommend making sure that the content shown is the same (including text, images, videos, links), and that meta data (titles and descriptions, robots meta tags) and all structured data is the same.</p><cite>John Mueller</cite></blockquote> <p>So are you following this recommendation? Is there a quick way to check?</p> <p>Yes:</p> <h3>Here comes the free SEO tool</h3> <p>Because so many people are struggling with making sure their sites are Mobile-First-Index-friendly, we have come up with a free and easy tool to use:</p> <p><a href="https://www.internetmarketingninjas.com/tools/mobilesourcecodeviewer/">Mobile/Desktop Code Differences Analysis Tool</a></p> <p>I recommend running your most important pages through that tool now: The tool gives you the most important information on top so you don&#8217;t have to look any further.</p> <p>Unless you see any difference in the number of links and words right away, there is no need to look any further. Unfortunately, this is not the case in this particular case:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-code-comparison-seo-tool-1024x406.png?x96207" alt="Mobile / Desktop code comparison" class="wp-image-15995" width="560" height="221" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-code-comparison-seo-tool-1024x406.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-code-comparison-seo-tool-300x119.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-code-comparison-seo-tool-768x305.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-code-comparison-seo-tool-1536x609.png 1536w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-code-comparison-seo-tool.png 1956w" sizes="(max-width: 560px) 100vw, 560px" /></figure></div> <p>This may mean that your page is missing 19 unique links on your mobile page, and 117-word-worth of potentially important anchor text.</p> <p>Once you see there are obvious differences, you can scroll the page to see differences and links and in code to identify what is different and how to fix it.</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-content-differences-1024x732.png?x96207" alt="Mobile vs Desktop content comparison" class="wp-image-15996" width="564" height="403" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-content-differences-1024x732.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-content-differences-300x215.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-content-differences-768x549.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-content-differences-1536x1099.png 1536w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/mobile-vs-desktop-content-differences.png 1932w" sizes="(max-width: 564px) 100vw, 564px" /></figure></div> <p>On a side note, if you have a link on any page and desperately trying to decide if Google can see it, you can run the tool to make sure the link exists on a mobile version of a page.</p> <p>All in all, the tool is quick and easy, and requires no registration, so you can run it any time when diagnosing a page or a drop in rankings. </p> <p>If you have an idea for an improvement, feature requests or bug reports, please comment!</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/seo-tools/free-mobile-desktop-code-comparison-tool-is-your-site-mobile-first-index-friendly/">Free Mobile/Desktop Code Comparison Tool: Is Your Site Mobile-First-Index Friendly?</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=vVPf-NBbswI:h4UtBBjrPAg:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=vVPf-NBbswI:h4UtBBjrPAg:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=vVPf-NBbswI:h4UtBBjrPAg:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=vVPf-NBbswI:h4UtBBjrPAg:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=vVPf-NBbswI:h4UtBBjrPAg:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=vVPf-NBbswI:h4UtBBjrPAg:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=vVPf-NBbswI:h4UtBBjrPAg:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=vVPf-NBbswI:h4UtBBjrPAg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/vVPf-NBbswI" height="1" width="1" alt=""/> SEO Tools Ann Smarty The Free SEO Plugin You Have Been Waiting For https://www.internetmarketingninjas.com/blog/seo-tools/the-seo-plugin-you-have-been-waiting-for/ We Build Pages urn:uuid:9e47319b-9346-b000-7c10-2dfe291c3a2e Fri, 01 May 2020 13:01:40 +0000 <p>Google search results are getting richer and harder to deal with. You cannot copy URLs of search results until you click them. It is impossible to copy the list of URLs ranking on page 1. You cannot do much when trying to analyze search result pages. To make SERP analysis doable, we have come with a new Greasemonkey plugin helping you make sense of Google search engine result pages and... <a href="https://www.internetmarketingninjas.com/blog/seo-tools/the-seo-plugin-you-have-been-waiting-for/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/seo-tools/the-seo-plugin-you-have-been-waiting-for/">The Free SEO Plugin You Have Been Waiting For</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>Google search results are getting richer and harder to deal with. You cannot copy URLs of search results until you click them. It is impossible to copy the list of URLs ranking on page 1. You cannot do much when trying to analyze search result pages.</p> <p>To make SERP analysis doable, we have come with a new Greasemonkey plugin helping you make sense of Google search engine result pages and easily copy anything you need: <a rel="noreferrer noopener" href="https://www.internetmarketingninjas.com/seo-tools/get-urls-grease/" target="_blank"><strong>Get URLs from Search Results Plugin</strong></a></p> <h3>To Install the SEO Plugin:</h3> <ul><li>Install Greasemonkey plugin here:<ul><li><a href="https://addons.mozilla.org/en-US/firefox/addon/greasemonkey/">Firefox</a></li><li><a href="https://chrome.google.com/webstore/detail/tampermonkey/dhdgffkkebhmkfjojejmpbldmpobfkfo?hl=en">Google Chrome</a></li></ul></li><li>Install our plugin <a href="https://www.internetmarketingninjas.com/seo-tools/get-urls-grease/">here</a></li></ul> <p>Keep these options unchecked for the best results:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/seo-plugin-770x1024.png?x96207" alt="" class="wp-image-15959" width="292" height="388" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/seo-plugin-770x1024.png 770w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/seo-plugin-226x300.png 226w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/seo-plugin-768x1021.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/seo-plugin.png 978w" sizes="(max-width: 292px) 100vw, 292px" /><figcaption>Keep these options unchecked</figcaption></figure></div> <h3>The SEO Plugin for Google SERPs</h3> <p>As soon as you install the plugin, make sure Greasemonkey is active in your browser and head to Google&#8217;s search. There you will immediately notice several improvements:</p> <h4>Numbered Search Results</h4> <p>The SEO plugin will display all organic search results at the bottom, numbered and easy to copy-paste anywhere you need:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/numbered-search-results-1024x930.png?x96207" alt="" class="wp-image-15960" width="424" height="384" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/numbered-search-results-1024x930.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/numbered-search-results-300x273.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/numbered-search-results-768x698.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/numbered-search-results.png 1215w" sizes="(max-width: 424px) 100vw, 424px" /><figcaption>The plugin makes it easy to figure out the actual organic position of any page ranking for your target search query. You can also easily obtain the full list of your organic competitors</figcaption></figure></div> <p>There will be as many links as you have your search results to show within one page. If you have 50 (like me), the plugin will list all 50, conveniently numbered. </p> <p>All links in the list are direct, so you can copy any without having to open the link.</p> <h4>People Also Ask Results</h4> <p>If you have this plugin running you&#8217;ll be able to easily copy-paste &#8220;<a rel="noreferrer noopener" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-people-also-ask-related-questions/" target="_blank">People Also Ask</a>&#8221; results that appear for your target query, as well as see the featured URL:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/people-also-ask-results-1.png?x96207" alt="" class="wp-image-15964" width="485" height="243" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/people-also-ask-results-1.png 916w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/people-also-ask-results-1-300x150.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/people-also-ask-results-1-768x384.png 768w" sizes="(max-width: 485px) 100vw, 485px" /><figcaption>An easy way to copy questions from Google&#8217;s &#8220;People Also Ask&#8221; search element</figcaption></figure></div> <h4>Related Searches and Brands</h4> <p>Google shows a lot of types of search suggestions these days prompting its users to dig deeper into the topic. These educational search elements driving users deeper into all kinds of search results include:</p> <ul><li>Searches Related To</li><li>Related topics</li><li>Related entities (similar brands or places), etc.</li></ul> <p>This SEO plugin will give you a good overview of all of those:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/related-searches-brands-1024x548.png?x96207" alt="" class="wp-image-15967" width="405" height="216" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/related-searches-brands-1024x548.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/related-searches-brands-300x161.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/related-searches-brands-768x411.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/related-searches-brands.png 1081w" sizes="(max-width: 405px) 100vw, 405px" /><figcaption>These are great for content development and SEO research purposes: Find which entities, categories and keywords Google deems your target query relates to</figcaption></figure></div> <h4>Video Carousel Results</h4> <p>You can also access links to top video results which made to Google&#8217;s carousels:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/video-results-1024x219.png?x96207" alt="" class="wp-image-15974" width="504" height="108" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/video-results-1024x219.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/video-results-300x64.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/video-results-768x164.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/video-results.png 1170w" sizes="(max-width: 504px) 100vw, 504px" /><figcaption>Direct links to video results from inside the Google&#8217;s video carousel</figcaption></figure></div> <h4>Knowledge Graph Links</h4> <p>The plugin will also extract links from Google&#8217;s Knowledge Graph and list them below the search results. For example, for a navigational queries, it will look something like this:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-navigational.png?x96207" alt="" class="wp-image-15975" width="468" height="225" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-navigational.png 672w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-navigational-300x145.png 300w" sizes="(max-width: 468px) 100vw, 468px" /><figcaption>Google&#8217;s Knowledge Graph links for the search query [amazon]</figcaption></figure></div> <p>And for an informational queries, it will display all data sources Google is using to create an info box:</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-informational.png?x96207" alt="" class="wp-image-15976" width="453" height="451" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-informational.png 774w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-informational-300x298.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-informational-150x150.png 150w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/05/knowledge-graph-links-informational-768x764.png 768w" sizes="(max-width: 453px) 100vw, 453px" /><figcaption>Google&#8217;s Knowledge Graph data sources for the search query [pizza]</figcaption></figure></div> <p>Finally, while you can easily copy-paste any block, there&#8217;s also an Excel expert for you to play with.</p> <p>The implications of this plugin are truly limitless as it makes any SEO task much easier and faster. Use it for competitive research, reputation management, SERP analysis and more.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/seo-tools/the-seo-plugin-you-have-been-waiting-for/">The Free SEO Plugin You Have Been Waiting For</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=MkGoaO-MrvM:nqAN5SbeRCc:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=MkGoaO-MrvM:nqAN5SbeRCc:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=MkGoaO-MrvM:nqAN5SbeRCc:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=MkGoaO-MrvM:nqAN5SbeRCc:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=MkGoaO-MrvM:nqAN5SbeRCc:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=MkGoaO-MrvM:nqAN5SbeRCc:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=MkGoaO-MrvM:nqAN5SbeRCc:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=MkGoaO-MrvM:nqAN5SbeRCc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/MkGoaO-MrvM" height="1" width="1" alt=""/> SEO Tools Ann Smarty How to Adapt Your SEO Strategy to Survive the Crisis https://www.internetmarketingninjas.com/blog/search-engine-optimization/how-to-adapt-your-seo-strategy-to-survive-the-crisis/ We Build Pages urn:uuid:c6cb65a3-4ca1-2bd0-9b7b-fd65d6e711a9 Wed, 22 Apr 2020 21:10:03 +0000 <p>In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? In most cases it can! 1. Re-focus your store to what can be in demand and/or available... <a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/how-to-adapt-your-seo-strategy-to-survive-the-crisis/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/how-to-adapt-your-seo-strategy-to-survive-the-crisis/">How to Adapt Your SEO Strategy to Survive the Crisis</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="wp-block-image"><figure class="alignright size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/How-to-Adapt-Your-SEO-Strategy-to-Survive-the-Crisis.png" alt="Adapt Your SEO Strategy to Survive the Coronavirus Crisis" class="wp-image-15945" width="294" height="294" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/How-to-Adapt-Your-SEO-Strategy-to-Survive-the-Crisis.png 800w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/How-to-Adapt-Your-SEO-Strategy-to-Survive-the-Crisis-300x300.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/How-to-Adapt-Your-SEO-Strategy-to-Survive-the-Crisis-150x150.png 150w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/How-to-Adapt-Your-SEO-Strategy-to-Survive-the-Crisis-768x768.png 768w" sizes="(max-width: 294px) 100vw, 294px" /></figure></div> <p>In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat.</p> <p>Can SEO be part of the solution here?</p> <p>In most cases it can!</p> <h3>1. Re-focus your store to what can be in demand and/or available</h3> <p>This is probably an obvious step but too many businesses are missing it: If your product and offer is not in high demand at this time, highlight products that are.</p> <p>On the other hand, if your primary products are sold out or need time to re-stock, shorten your product line to focus on what <em>you can deliver</em> fast.</p> <p>In most cases, re-focusing your product and content marketing strategies in the following direction is likely to improve both organic visibility and engagement:</p> <ul><li><strong>Family life and kids</strong>: Gear content topics towards kids, parents, families, teachers, etc&#8230; even if you&#8217;re a B2B business. Re-focus your key landing pages to family-centric product. Redesign your home page to highlight those products that may help families staying home with kids</li><li><strong>Health and wellness</strong>: It may be no-brainer in this situation but don&#8217;t be afraid of getting creative. For example, you may not be able to sell a hand sanitizer but you can create DIY kits using your products and feature them on the home page. Bundling products around currently hot needs will help you rank for queries where you don&#8217;t necessarily have a product to offer.</li></ul> <p>But more importantly, don&#8217;t stress over traffic fluctuations. Searching and buying behaviors are changing, there&#8217;s no denying that. But in the overwhelming majority of cases, these changes are going to be temporal: Your site will get back to normal as panic buying settles down.</p> <p>It is a good idea to adjust your business model a bit to cater to the new buying patterns but overall keeping your sanity is the most important step here: This all shall pass.</p> <h3>2. Inform your customers of your current situation and possible workarounds</h3> <p>Put a quick disclaimer on your home page informing your customers what your shipping situation is and what you can still do to help them.</p> <p>If you are selling essential products and find yourself unable to restock fast, go an extra mile and provide some clues as to how your customers may get along until you get the products back in stock.</p> <p>If there&#8217;s a DIY option, find a good instruction and list the steps on your home page. Being genuinely helpful goes a long way: It builds brand loyalty and can even bring in links.</p> <p>On your home page create a COVID-19 notice which would include:</p> <ul><li>What you are doing to help ensure safely of your employees and customers</li><li>If there any changes in delivery times</li><li>How you are helping your community and/or struggling nonprofits to survive the pandemic</li></ul> <p>This is also a good time to offer customers an incentive to invest with you now. For example, you can offer bundle discounts, extended returns/warranties, etc.</p> <h3>3. Create Linkable Assets to Build/Attract Links</h3> <p>It may sound somewhat too pragmatic, but crises like this one offers some of the best opportunities to build your highest quality links.</p> <p>Now that journalists and educators are in search for the new ways to turn this situation around and offers their readers and students some ideas on what to do over the quarantine, help them!</p> <p>Is there any way your business can help people these days? Do you provide opportunities for free education? Can your products or digital assets can cover some immediate needs? Don&#8217;t hesitate and build an outreach campaign around that.</p> <p>Ninjas can help out! We have years of experience in high-quality asset creation and outreach campaigns, so we can definitely help create an effective <a href="https://www.internetmarketingninjas.com/consulting/link-consulting.htm">link building strategy</a> for your site.</p> <p>Some example of linkable assets you can create:</p> <ul><li>Survey-based data on how COVID-19 has impacted your industry so far</li><li>A DYI guide on creating alternatives to essential products</li><li>An original idea on how people can make the most of their quarantine time (new hobby idea)</li><li>Free downloads for homeschooling parents, etc.</li></ul> <p>Yes, you need to make it really helpful and useful. And yes, you need a personalized outreach campaign to bring it forward in front of teachers and journalists who can link. But if you do both of these right, you&#8217;ll see a flood of links you never dared to hope for!</p> <h3>4. Work on Your EAT (Expertise Authoritativeness Trustworthiness)</h3> <p>Now that there too many scams and fake news floating the Internet, Google is likely to pay even more attention to trust signals of each particular page.</p> <p>It is a good time to emphasize why your business is worth the trust of both Google and its users:</p> <ul><li>Refresh on-site <a href="https://imninjas.com/blog/internet-marketing-ninjas/reviews-from-the-employees-at-internet-marketing-ninjas/" target='_blank' >reviews</a> and testimonials</li><li>Add links to external entities that have featured you (past conferences, awards, etc.)</li><li>Highlight Corporate Social Responsibility initiatives on the site</li><li>Re-write your About page to showcase the expertise behind the site (and connect authorship across the site)</li><li>Highlight educational content you&#8217;ve been building, etc.</li></ul> <h3>Conclusion</h3> <p>We live in the challenging times. But you know what: Each and every business is facing challenges these days. It is not like you desperately watch your competitors climbing up while your ship is tanking.</p> <p>We are all going through the same storm which means one important thing: Where there is a challenge, there is an opportunity for flexible and creative businesses that are ready to innovate and work with reliable partners.</p> <p>Speaking of partners: <a href="https://www.internetmarketingninjas.com/forms/internet-consultant/">Get yourself a good one here</a>.</p> <div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/covid-internetmarketingninjas-1-1024x626.png" alt="covid SEO consulting" class="wp-image-15944" width="560" height="342" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/covid-internetmarketingninjas-1-1024x626.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/covid-internetmarketingninjas-1-300x183.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/covid-internetmarketingninjas-1-768x469.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/covid-internetmarketingninjas-1-1536x938.png 1536w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2020/04/covid-internetmarketingninjas-1.png 1964w" sizes="(max-width: 560px) 100vw, 560px" /><figcaption><strong>We are into this together</strong>.</figcaption></figure></div> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/how-to-adapt-your-seo-strategy-to-survive-the-crisis/">How to Adapt Your SEO Strategy to Survive the Crisis</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=b8_WtlI3f5o:ASBlO73lAKs:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=b8_WtlI3f5o:ASBlO73lAKs:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=b8_WtlI3f5o:ASBlO73lAKs:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=b8_WtlI3f5o:ASBlO73lAKs:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=b8_WtlI3f5o:ASBlO73lAKs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=b8_WtlI3f5o:ASBlO73lAKs:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=b8_WtlI3f5o:ASBlO73lAKs:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=b8_WtlI3f5o:ASBlO73lAKs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/b8_WtlI3f5o" height="1" width="1" alt=""/> Search Engine Optimization Ann Smarty 36 Online Video Tools for Simple Video Creation, Editing, and YouTube Management https://www.internetmarketingninjas.com/blog/video/35-online-video-tools-simple-video-creation-editing-youtube-management/ We Build Pages urn:uuid:4fb50556-0a1d-4b3c-13f5-53ce381ca024 Fri, 28 Feb 2020 14:30:00 +0000 <p>Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile. Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful tactics to slow down scrolling on the app, at least according to Buzzsumo. A good... <a href="https://www.internetmarketingninjas.com/blog/video/35-online-video-tools-simple-video-creation-editing-youtube-management/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/video/35-online-video-tools-simple-video-creation-editing-youtube-management/">36 Online Video Tools for Simple Video Creation, Editing, and YouTube Management</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile.</p> <p>Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the most successful tactics to slow down scrolling on the app, at least <a href="http://buzzsumo.com/blog/facebook-video-engagement-learned-analyzing-100-million-videos/">according to Buzzsumo</a>. A good video usually stops consumers for <a href="https://digiday.com/media/facebooks-watch-off-promising-start-faces-long-road-pursuit-youtube/">about 23 seconds</a> &#8211; enough to grab their attention, at least. Video is also preferred <a href="https://blog.twitter.com/marketing/en_us/a/2015/new-research-twitter-users-love-to-watch-discover-and-engage-with-video.html">on mobile Twitter</a>.</p> <p>Ignoring the social media benefits of online video assets, <a href="https://www.youtube.com/playlist?list=PLVy8I99I0kK1BZR8mchMQVkPrnTIQnPkX" target='_blank' >YouTube</a> is the second largest search engine (according to <a href="https://blogging.org/blog/youtube-statistics/">Youtube stats</a>), and it&#8217;s owned by Google! <a href="https://searchengineland.com/youtube-ranking-factors-getting-ranked-second-largest-search-engine-225533">It&#8217;s important to rank well in it organically</a>.</p> <p>And that&#8217;s not to mention that <a href="https://blog.hubspot.com/marketing/video-marketing">according to Hubspot</a>, most users would rather see videos than emails, images, blog posts, or other types of content.</p> <h2>So it&#8217;s clear that most potential customers want to watch online videos. How do we create them?</h2> <p>While trends are telling us that companies obviously need more video marketing, professional online video generation is expensive, cumbersome, and often difficult to pull together for most brands that aren&#8217;t already big-time video content generators.</p> <p>It&#8217;s difficult but not impossible.</p> <p>Here are some online video-maker tools we&#8217;ve gathered from across the Web that can help get the job done!</p> <h3>Video Brainstorming Tools</h3> <p>1. <a href="https://keywordtool.io/">Keywordtool.io</a> (Freemium): A nice tool to run any time you are brainstorming video topics and pick up some related keywords to optimize your Youtube page later when you publish the video. You can pick &#8220;Youtube&#8221; in the drop down for it to look into video-specific keywords. You can set a target word to see the keyword group around it or specify negative terms to filter those out.</p> <p><img class="alignnone wp-image-13903" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/keywordtool-1.png?x34814" alt="" width="586" height="495" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/keywordtool-1.png 802w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/keywordtool-1-300x254.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/keywordtool-1-768x649.png 768w" sizes="(max-width: 586px) 100vw, 586px" /></p> <p>More:</p> <ul> <li><a href="https://www.internetmarketingninjas.com/blog/content/free-keyword-research-tools-search-suggestions/">3 Awesome Free Keyword Research Tools (Based on Search Suggestions)</a></li> <li><a href="https://www.internetmarketingninjas.com/blog/rich-media/proper-youtube-video-tagging/">The Ultimate Guide to Proper Youtube Video Tagging</a><br /> <hr /> </li> </ul> <h3>Video-Creating Mobile Apps</h3> <p>These video-making apps don&#8217;t even require a desktop computer: You can take videos with your phone and edit them with these apps.</p> <p>2. <a href="https://www.facebook.com/business/m/mobile-apps-to-create-video-ads/boomerang#">Boomerang</a> (Free): Create looping video for Facebook advertisements.</p> <p>3. <a href="https://itunes.apple.com/us/app/legend-animate-text-in-video-gif/id945320876?mt=8">Legend</a> (Free): This is the ultimate typography app for putting text in motion, and it looks really nice for <a href="https://www.youtube.com/watch?v=IfApTsX7hdY">square social video</a>.</p> <p>4. <a href="https://itunes.apple.com/us/app/kinemaster/id1223932558?mt=8">KineMaster</a> (Free with a watermark that requires a subscription to remove; $4.99/month or $39.99/year to remove watermark and in order to download videos): This totally mobile video editing software will allow you to add in audio and effects! You can use cutting, trimming, volume control, chroma-key, and 3D transitions.</p> <p>5. <a href="https://itunes.apple.com/us/app/videoshop-video-editor/id615563599?mt=8">Videoshop</a> ($1.99): Format videos into square, social-worthy clips for Facebook.</p> <p><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/videoshop.png?x34814" alt="videoshop" width="600" height="269" /></p> <p>6. <a href="https://itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917?mt=8">Hyperlapse</a> (Free): Create time-lapse videos for Instagram.</p> <p>7. <a href="https://itunes.apple.com/app/id791557660">VidLab</a> (Free): Add effects and sounds to the video you take on your phone.</p> <p>8. <a href="https://giphy.com/create/gifmaker">Giphy</a> (Free): Take a video and make a looping GIF. It&#8217;s easy to use to create content for tweets, Tumblr, and Facebook!</p> <p>9. <a href="https://itunes.apple.com/us/app/clipomatic-text-on-videos/id1263032315?mt=8">Clipomatic</a> ($6.99): Turn what you say into live captions! It&#8217;s important for all videos made for Facebook to have text captions.</p> <p>10. <a href="https://itunes.apple.com/us/app/imovie/id377298193?mt=8&amp;v0=www-us-ios-imovie-app-imovie">iMovie</a> (Free): If you have a Mac product or iPhone product, you likely already have this app, which has many editing capillaries and can be used both for mobile and desktop.</p> <h3><b>Desktop Video Meme Makers</b></h3> <p>Add filters and edit memes to make perfect Facebook videos, even if you don’t have a smartphone handy.</p> <p>11. <a id="LPlnk705215" href="https://www.kapwing.com/"> Kapwing</a> ($2 to remove the watermark from a single video, or an unlimited plan for $10/month): If you’re really looking to just spruce up your Facebook feed, adding simple videos with video memes, collages, video loops, and stop motion videos can do wonders. This is a go-to GIF tool for that’s both cheap and fairly versatile as a desktop editor! It also allows you to edit montages or add video filters.</p> <h3>DIY Explainer Video and Animation Tools</h3> <p>What if you don&#8217;t have any video assets to start with or you want cool animations for your videos? Luckily, there are several apps with video libraries of animations you can choose from.</p> <p>12. <a href="https://www.videoscribe.co/en/">VideoScribe</a> ($29/month, $144/year, or $665 one-time payment; free seven-day trial): This is whiteboard video software with pre-made drawings and images. You can add text and voice-overs, use your own drawing hand, and add color.</p> <p>13. <a href="https://biteable.com/">Biteable</a> (Free for five video projects per month with a watermark; $8.25/month for unlimited creation upload and download function, more templates, and no watermark): This is a popular template-based video service that includes animations and explainer video templates with music.</p> <p>14. <a href="https://www.rawshorts.com/make-whiteboard-animations">Rawshorts</a> (Free for five video projects; $39/month for 25 exports per month and no watermark): Create animations with a drag-and-drop interface.</p> <p>15. <a href="https://lumen5.com/">Lumen5</a> (Free for everything and unlimited videos, watermarked; $49/month for no watermark, font options, customization, and square videos; $99/month for 1080p videos, brand presets, and custom fonts and music): Try this tool that&#8217;s explicitly made for turning articles into videos.</p> <p>16. <a href="https://wideo.co/en">Wideo</a> (Basic $19/month, 10 downloads per month, 1-minute videos from 20 templates; $39/month for 10-minute videos from 80 templates; $70/month for unlimited templates and unlimited video length): A robust animation creator with a lot of options, this is a marketing favorite.</p> <p>17. <a href="http://easysketchpro.com/">Easy Sketch Pro</a> (Starter level for $37 one-time fee; Business level for $67; Business Pro level for $97): This tool can create a more chaotic and fun doodle video with interactive functions.</p> <p>18. <a href="https://www.powtoon.com/index/">PowToon</a> (Free for limited storage, templates, music, max video length of 5 minutes and max five exports; $19/mo for Pro with 2 GB of storage and up to 15-minute videos and 25 exports; $59/month for no watermark and 10 GB of storage, no other restrictions): PowToon is an extremely popular animation creator with built-in templates and text.</p> <p>19. <a href="https://www.contentsamurai.com/">Content Samurai</a> ($97/month): This is an article-to-video smart editor that uses templates and your script plus photo and audio options.</p> <p>20. <a href="https://www.wevideo.com/">WeVideo</a> ($7.99/month for unlimited square and horizontal videos; $19.99/month business plan includes a team license, premium motion titles, collaboration tools, and social marketing options): This fast online video editor offers limited capabilities and is simple to use.</p> <p>21. <a href="https://slide.ly/">Slidely</a> ($49/month basic for one video a month; $99/month for four videos per month; $199/month for 10 videos a month; $359/month for 15 videos per month): Access their library of high-quality stock videos and professional music to create square or ordinary videos.</p> <p>22. <a href="https://www.animatron.com/">Animatron</a>:</p> <p><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/animatron.png?x34814" alt="animatron" width="600" height="221" /></p> <ul> <li><a href="https://www.animatron.com/wave">Wave.video</a> ($39/month for 5-minute videos; $79/month for 20 brands and 15-minute videos; $149/month for 50 brands and 15-minute videos plus cheaper asset prices): This is a video editor tool with a huge array of stock images and designs.</li> <li> <a href="https://www.animatron.com/studio">Studio</a> (Free for no commercial rights and royalty-free animations; $15/month for no watermarks and a greater library of clips; $30/month for more storage, third-party transfer rights, and more import capabilities): Studio is an animation and explainer video tool for small businesses.</li> </ul> <h3>Tools for Audio and Sound Effects</h3> <p>Take a look at these sites to download royalty-free sound:</p> <p>23. <a href="http://www.soundarchive.online/">SoundArchive Online</a> (Free)</p> <p>24. <a href="https://soundcloud.com/">Soundcloud</a> (Free)</p> <p>25. <a href="https://freesound.org/">Freesound.org</a> (Free)</p> <h3>Tools for Creating Thumbnails and Pictures</h3> <p>Let&#8217;s say you have shot an excellent scene and are ready to put it up on YouTube. You need an eye-grabbing thumbnail, and you may also need to create, crop, or design images to be used in your video. These are free tools that let you do that:</p> <p>26. <a href="https://play.google.com/store/apps/details?id=com.niksoftware.snapseed&amp;hl=en">Snapseed</a> (Free): Google&#8217;s photo editing app is great for editing thumbnails and creates cool graphics and transitions.</p> <p>27. <a href="https://www.canva.com/">Canva</a> (Free): The ultimate tool for creating graphics, this free utility has been a favorite of marketers for years.</p> <p><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/canva.png?x34814" alt="Canva" width="600" height="291" /></p> <p>28. <a href="https://pixlr.com/">Pixlr</a> (Free): It&#8217;s a robust free photo online editor.</p> <p>29. <a href="http://Picmonkey.com/">PicMonkey</a> (Free): This online photo editor is known for better selfies.</p> <p>30. <a href="http://GIMP.org/">GIMP</a> (Free): Download this program and you&#8217;re basically getting free Photoshop!</p> <p>31. <a href="https://www.sumopaint.com/">Sumopaint</a> (Free): This free online editor is better for drawing your own graphics.</p> <p>Pro Tip: Don&#8217;t forget that you can also create large pictures and make them pan and move later with most video editing software, a tactic called <a href="https://www.youtube.com/watch?v=WjdWvmjgBa0">the Ken Burns effect</a>.</p> <h3>Screen-Capture and Video-Grabbing Tools</h3> <p>There are other ways to generate video besides shooting the film yourself or creating an animation:</p> <p>32. <a href="https://www.hyfy.io/">HYFY</a> (Free): Use this screen-capture app to create video of your desktop; it&#8217;s great for tutorials of your software or products!</p> <p>33. <a href="https://keepvid.com/">KeepVid</a> (Free): Download videos directly from YouTube with this tool. (Remember to keep in mind copyright constraints, however.)</p> <h3>Tools for YouTube Analytics</h3> <p>34. <a href="https://www.tubebuddy.com/">Tube Buddy</a> (Free for the browser extension; $9/month for more tools; $19/month for bulk processing tools; $39/month for advanced tools): This app comes highly recommended by Jim! It can allow you to schedule publication of videos and filter comments, and it suggests tags. It has dozens of data and promotion tools It will also allow you to create end screen cards, add emojis, create thumbnails, create captions, and more!</p> <p>35. <a href="https://tubularlabs.com/">Tubular</a> (contact for pricing): This data-collection app also has a wide network of content creators.</p> <p><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/02/tubularlabs.png?x34814" alt="Tubular" width="600" height="386" /></p> <ul> <li><a href="https://tubularlabs.com/products/dealmaker/">DealMaker</a>: Find contacts for sponsored videos!</li> <li><a href="https://tubularlabs.com/products/intelligence/">Intelligence</a>: Use this for research, coming up with ideas, and seeing what sorts of videos people want to see.<br /> <hr /> </li> </ul> <p><strong>36. Youtube!</strong></p> <p>And lastly, one of the most useful apps is made by YouTube itself: the YouTube Creator Studio app! Here&#8217;s a quick rundown:</p> <ul> <li><a href="https://www.youtube.com/dashboard">Dashboard</a>: Check for notifications and alerts from YouTube, including the latest updates and stats for your review.</li> <li><a href="https://www.youtube.com/my_videos">Video Manager</a>: Organize and update your videos from one place or dig into a particular video to adjust settings individually. Use tools to optimize a video, tweak its settings, or bulk-update changes across videos with a single click.</li> <li><a href="https://www.youtube.com/comments">Community</a>: Communicate and collaborate with your fans and fellow creators. Review and respond to comments, read private messages, see videos where you&#8217;ve been credited, or review a <a href="https://www.youtube.com/subscribers">list of subscribers</a> (if your channel has at least 1,000 subscribers).</li> <li><a href="https://www.youtube.com/features">Channel</a>: Adjust settings that affect your channel overall, such as signing up for monetization, controlling your upload defaults, or enabling live streaming.</li> <li><a href="https://www.youtube.com/analytics">Analytics</a>: Review your channel&#8217;s performance and get info on how your channel is growing. Find reports and data to help you evaluate your channel and video performance, including views, subscribers, watch time, revenue for partners, and more.</li> <li><a href="https://www.youtube.com/audiolibrary/music">Audio</a>: Access the Audio Library to add sound effects or unique music.<br /> <hr /> </li> </ul> <p>And there are many more online video creation tools out there – this is just a sampling! But at least now it looks like creating videos for companies for marketing purposes isn&#8217;t impossible after all.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/video/35-online-video-tools-simple-video-creation-editing-youtube-management/">36 Online Video Tools for Simple Video Creation, Editing, and YouTube Management</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SAIecOkuNt8:qgBQO1t0YgU:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=SAIecOkuNt8:qgBQO1t0YgU:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SAIecOkuNt8:qgBQO1t0YgU:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SAIecOkuNt8:qgBQO1t0YgU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SAIecOkuNt8:qgBQO1t0YgU:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SAIecOkuNt8:qgBQO1t0YgU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=SAIecOkuNt8:qgBQO1t0YgU:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SAIecOkuNt8:qgBQO1t0YgU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/SAIecOkuNt8" height="1" width="1" alt=""/> Video Stephanie Nolan The Ultimate Guide to Proper Youtube Video Tagging [Updated] https://www.internetmarketingninjas.com/blog/rich-media/proper-youtube-video-tagging/ We Build Pages urn:uuid:e736013e-64af-8fbb-dd5b-41b8a3d756b6 Wed, 18 Dec 2019 13:30:08 +0000 <p>Youtube is one the biggest marketing channels out there, yet it is mostly under-utilized by brands. According to Statista, YouTube reached 1.9 billion users worldwide in 2019. In case you are preparing yourself for amplifying your video content through Youtube (which you probably should), here&#8217;s an extensive guide for you on Youtube tagging. According to YouTube, tagging is one of the most important ways to rank your video in YouTube... <a href="https://www.internetmarketingninjas.com/blog/rich-media/proper-youtube-video-tagging/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/rich-media/proper-youtube-video-tagging/">The Ultimate Guide to Proper Youtube Video Tagging [Updated]</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p><a href="https://www.youtube.com/playlist?list=PLVy8I99I0kK1BZR8mchMQVkPrnTIQnPkX" target='_blank' >Youtube</a> is one the biggest marketing channels out there, yet it is mostly under-utilized by brands. <a href="https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/">According to Statista</a>, YouTube reached 1.9 billion users worldwide in 2019.</p> <div id="attachment_15756" style="width: 526px" class="wp-caption aligncenter"><img class=" wp-image-15756" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/Active-Youtube-Users-01-1024x648.png" alt="" width="516" height="327" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/Active-Youtube-Users-01-1024x648.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/Active-Youtube-Users-01-300x190.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/Active-Youtube-Users-01-768x486.png 768w" sizes="(max-width: 516px) 100vw, 516px" /><p class="wp-caption-text">Image source: <a href="https://www.oberlo.com/statistics">Statistics Library</a></p></div> <p>In case you are preparing yourself for amplifying your video content through Youtube (which you probably should), here&#8217;s an extensive guide for you on Youtube tagging.</p> <p><a href="https://support.google.com/youtube/answer/146402?hl=en&amp;visit_id=637117734247589915-262413007&amp;rd=1">According to YouTube</a>, tagging is one of the most important ways to rank your video in YouTube search results:</p> <blockquote><p>Tags help users find your video when they search the site. <strong>When users type keywords related to your tags your video will appear in their search results.</strong></p></blockquote> <p>YouTube does consider user engagement as well (like number of views, views in common and user &#8220;retention&#8221;) but tagging is the <strong>*first</strong>* step to ranking your video in YouTube search results (and thus getting a good chance to get ranked in Universal Results as well).</p> <p>A most scientific (but still useful to start brainstorming) <a href="http://www.sakcreations.co.uk/docs/TaggingYouTube-pp.pdf">approach to classifying YouTube tags</a> (pdf) groups all the tags as follows:</p> <ol> <li><strong>Generic relationship between tag and video content:</strong> <ol style="list-style: lower-alpha;"> <li>Tag identifies <strong>what the video is of at its most primary and objective level</strong> &#8211; no subject specific knowledge is needed to make this distinction (e.g. a video of a cat, tagged as &#8216;cat&#8217; or &#8216;animal&#8217;)</li> <li>General YouTube defined Category or Genre (e.g. Comedy, Entertainment, Music)</li> </ol> </li> <li><strong>Specific relationship between tag and video content</strong>: <ol style="list-style: lower-alpha;"> <li>Tag identifies <strong>what video is of</strong>. Familiarity or some <strong>existing knowledge is needed</strong> to make this connection (this may be about names, locations, venues, etc).</li> </ol> </li> <li><strong>Tag only useful to a minority of users, specific individual or group</strong> <ol style="list-style: lower-alpha;"> <li><strong>Refining tag</strong> (Tag which cannot stand alone &#8211; only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number)</li> <li><strong>Self-reference tagging</strong> (e.g. &#8220;my dog&#8221;),</li> </ol> </li> <li><strong>Irrelevant/Non Useful Tags</strong> (those may vary from attention-grabbing and misspelled tags to conjunctions and prepositions).</li> </ol> <p>Obviously, the top three classes of tags should all be considered for ranking for various types of search queries  (navigational search queries, generic search, category search, etc).</p> <hr /> <h2>Brainstorming Youtube Tags</h2> <p>Most YouTube pros suggest including as many relevant tags as you can (of course, that doesn&#8217;t mean you need hundreds of them but dropping the <strong>dozen of most essential ones</strong> is very important for your rankings). YouTube doesn&#8217;t restrict the number of tags as well which is good sign.</p> <p>I do agree that we need to use quite a few tags, but the focus is on &#8220;smart&#8221; or <strong>&#8220;educated&#8221; tagging:</strong></p> <h3>1) Include Your Brand-Specific Tags</h3> <p class="padding-fix">This one comes first because it&#8217;s so often neglected!</p> <ul> <li>You *want* to rank for your own brand name in YouTube search results;</li> <li>You do want your own videos to appear in Google&#8217;s universal results!</li> </ul> <p class="padding-fix">So what you never want to forget is to &#8220;self-reference&#8221; your video:</p> <ul> <li>With your own name (the one the world knows you by);</li> <li>Your brand name: preferably in a couple of variations, like: [brand name], [brandname] and [brandname.com]</li> </ul> <h3>2) Use YouTube Auto-Suggest</h3> <p class="padding-fix">What you do next is playing with YouTube search results a bit. Two things we want to do here:</p> <ul> <li>See what YouTube suggests typing in when searching (you want to rank for all of those words);</li> <li>Identifying a few videos that tend to pop up now and then for important search queries (especially in default &#8220;by Relevance&#8221; tab)</li> </ul> <p>So what you are going to do next is trying a few random keyword-based searches in a row taking a note of the two things I&#8217;ve mentioned above:</p> <p><img class="aligncenter wp-image-15742" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest.png" alt="youtube suggest" width="578" height="395" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest.png 800w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest-300x205.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest-768x525.png 768w" sizes="(max-width: 578px) 100vw, 578px" /></p> <p>Gotta love Auto-Suggest: each new letter you add brings up more and more suggestions:</p> <p><img class="aligncenter wp-image-15743" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest-more.png" alt="youtube suggest" width="574" height="393" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest-more.png 800w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest-more-300x206.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-suggest-more-768x526.png 768w" sizes="(max-width: 574px) 100vw, 574px" /></p> <h3>3) Use YouTube Tag Generator</h3> <p><a href="https://rapidtags.io/">Rapidtags.io</a> can be used to generate Youtube tags and get more ideas:</p> <p><img class="aligncenter wp-image-15744" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/generator-tags.jpg" alt="generator tags" width="575" height="359" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/generator-tags.jpg 800w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/generator-tags-300x188.jpg 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/generator-tags-768x480.jpg 768w" sizes="(max-width: 575px) 100vw, 575px" /></p> <hr /> <h2>Adding the Tags</h2> <p>Now that you have thoroughly collected all the relevant tags, throw them into an Excel spreadsheet and use all sorts of sorting and conditional formatting to identify your best &#8220;core&#8221; words you want to include into your tags.</p> <p>For example, you can use &#8220;Find and Replace&#8221; feature to highlight all the cells that have &#8220;free&#8221; in yellow (read more about <a href="http://www.searchenginejournal.com/seo-modifiers/9658/">organizing your keyword modifiers</a> &lt;- &#8220;oldie but goodie&#8221;):</p> <p>Again, while you are free to play with the above tools to generate lots of keyword ideas, the main point of this step is to identify <strong>your most important core terms to build upon</strong>. After all, you don&#8217;t want hundreds of tags added. Instead, you want to add the best ones.</p> <p class="padding-fix">For this:</p> <ul> <li><strong>Omit &#8220;stop&#8221; words </strong>(especially articles &#8220;a&#8221; / &#8220;the&#8221;);</li> <li>Go with <strong>plural variant of the similar phrases</strong> (this is usually your best bet);</li> <li>Mind what YouTube suggests you using (it probably knows its stuff).</li> </ul> <hr /> <h2>Further Steps</h2> <p>Youtube has both <strong>tags and hashtags</strong>, so to avoid the confusion, please use the checklist:</p> <p><img class="aligncenter wp-image-15745" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-checklist-1024x499.png" alt="youtube checklist" width="603" height="294" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-checklist-1024x499.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-checklist-300x146.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-checklist-768x374.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/youtube-checklist.png 1368w" sizes="(max-width: 603px) 100vw, 603px" /></p> <p>Finally, Youtube advises against excessive tags and hashtags, so stay away from tag-spamming:</p> <blockquote><p>Adding excessive tags to your video description is against our <a href="https://support.google.com/youtube/answer/2801973">policies on spam, deceptive practices, and scams</a>. Get <a href="https://www.youtube.com/watch?v=fWdkrIAzqOA">tips on writing effective tags and descriptions</a>.</p></blockquote> <p>Any more tips on YouTube video rankings? Please share them in the comments!</p> <p><em>Oh and don&#8217;t forget to subscribe to our <a href="http://www.youtube.com/user/IMarketingNinjas1?ob=0">YouTube channel</a> to get notified of new SEO videos we upload!</em></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/rich-media/proper-youtube-video-tagging/">The Ultimate Guide to Proper Youtube Video Tagging [Updated]</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=a4YwI8FzIr4:peREufiomv4:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=a4YwI8FzIr4:peREufiomv4:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=a4YwI8FzIr4:peREufiomv4:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=a4YwI8FzIr4:peREufiomv4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=a4YwI8FzIr4:peREufiomv4:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=a4YwI8FzIr4:peREufiomv4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=a4YwI8FzIr4:peREufiomv4:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=a4YwI8FzIr4:peREufiomv4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/a4YwI8FzIr4" height="1" width="1" alt=""/> Rich Media Ann Smarty How to Grow Your Email List https://www.internetmarketingninjas.com/blog/marketing/email-list/ We Build Pages urn:uuid:81765777-bff0-bf18-548f-06e3c7c16c3f Tue, 17 Dec 2019 14:30:48 +0000 <p>Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world. There is a reason they are always pushing to get customer email addresses. No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner... <a href="https://www.internetmarketingninjas.com/blog/marketing/email-list/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/marketing/email-list/">How to Grow Your Email List</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world.</p> <p>There is a reason they are always pushing to get customer email addresses.</p> <p>No matter the size of your enterprise, you can benefit from building an email marketing list. The faster you do it, the sooner you will start seeing the results.</p> <p>Marketing emails mean click-through traffic, greater sales, brand visibility, and direct customer engagement. Even social media doesn&#8217;t manage to bring in the ROI of emails.</p> <p>Some email marketing stats:</p> <ul> <li>According to <a class="js-tracked" href="http://radicati.com/wp/wp-content/uploads/2016/01/Email_Statistics_Report_2016-2020_Executive_Summary.pdf" target="_blank" rel="noopener noreferrer" data-om-config="no_area_name,radicati’s 2016 ">Radicati’s 2016 Email Statistics report,</a> email will be used by 3 billion people by 2020.</li> <li>80% of retail professionals in the US <a href="https://www.emarketer.com/Article/Email-Marketing-Double-Win-Customer-Acquisition-Retention/1014239">said</a> email marketing drives customer acquisition and retention</li> <li><a href="https://econsultancy.com/blog/64614-email-remains-the-best-digital-channel-for-roi">On average</a>, companies are attributing 23% of their total sales to the email marketing channel, compared to 18% in 2013. This equates to a proportionate rise of 28% in just one year.</li> </ul> <div class="sw-tweet-clear"></div> <a class="swp_CTT style1" href="https://twitter.com/share?text=Did+you+know%3F+Companies+are+attributing+23%25+of+their+total+sales+to+the+email+marketing+channel&url=https://www.internetmarketingninjas.com/blog/marketing/email-list/&via=NinjasMarketing" data-link="https://twitter.com/share?text=Did+you+know%3F+Companies+are+attributing+23%25+of+their+total+sales+to+the+email+marketing+channel&url=https://www.internetmarketingninjas.com/blog/marketing/email-list/&via=NinjasMarketing" rel="nofollow" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">Did you know? Companies are attributing 23% of their total sales to the email marketing channel</span><span class="sw-ctt-btn">Click To Tweet<i class="sw sw-twitter"></i></span></span></a> <p>Not only is that a significant increase for such a short period of time, but it proves that those who claim email is dead are dead wrong. It is a more powerful tool than ever.</p> <p>There are many different ways that will help you rapidly build up an email list. These are some of the most effective.</p> <h2>1. Build A Landing Page With A Sign Up Sheet</h2> <hr /> <p>If you have a website or product launching, you can create a simple landing page to begin building hype. Get customers early by putting up an email form for people to be alerted the moment you launch, and so be the first to know.</p> <p>Services like <a href="https://www.leadpages.net/">LeadPages</a> exist to help you do this more quickly. You could have a page up in minutes, and begin gathering those sign ups as soon as it is live.</p> <p><img class="alignnone size-large wp-image-13289" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/leadpages-1024x570.png" alt="" width="650" height="362" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/leadpages-1024x570.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/leadpages-300x167.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/leadpages-768x428.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/leadpages.png 1340w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p>The most important thing about a landing page many businesses miss: It should be fast! I can&#8217;t believe how many leads are lost just because the page doesn&#8217;t load. Use this <a href="http://tools.seochat.com/tools/pagespeed/">free tool to diagnose your page speed</a> and also check out this guide on how to properly host your website to avoid downtime issues.</p> <h2>2. Host A Webinar</h2> <hr /> <p>Webinars are becoming more popular by the day, and it is no wonder. They give people all the benefits of going to a conference lecture without ever having to leave their home. It is convenient and a lot cheaper without the hotel and airfare.</p> <p>Host a live webinar, and then put the recording on your website for people to see in their own time. Not only is this a great content strategy, but it gives you an opportunity to create a sign up form that includes both email addresses and other important data.</p> <p>Tools like <a href="https://www.gotomeeting.com/b">GoToMeeting</a> and <a href="https://clickmeeting.com/">ClickMeeting</a> makes it very easy to host, customize, record and invite people to webinars:</p> <p><img class="alignnone wp-image-14301" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/07/gotomeeting.png" alt="" width="598" height="349" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/07/gotomeeting.png 847w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/07/gotomeeting-300x175.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2018/07/gotomeeting-768x449.png 768w" sizes="(max-width: 598px) 100vw, 598px" /></p> <p>A single webinar can bring in thousands of emails.</p> <h2>3. Offer Premium Content</h2> <hr /> <p>Let&#8217;s say you are reading this post, and you want more information. You get to the end and you find out there is a much more thorough, instructive version available. All you have to do is provide your email, then follow the confirmation link to this premium content.</p> <p>This is another great strategy for both content marketing and email acquisition. Usually referred to as content upgrading, it is guaranteed to get your reader&#8217;s attention, and their info.</p> <p>Check out <a href="http://www.bbb.org/upstate-new-york/business-reviews/internet-marketing-services/internet-marketing-ninjas-inc-in-clifton-park-ny-66009942/" target='_blank' >IMN</a> <a href="https://www.internetmarketingninjas.com/additional-resources/">Marketing Resources</a> page for a solid example of premium content we are offering:</p> <p><img class="alignnone size-large wp-image-13291" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/marketing-resources-1024x775.png" alt="Marketing Resources" width="650" height="492" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/marketing-resources-1024x775.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/marketing-resources-300x227.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/marketing-resources-768x581.png 768w" sizes="(max-width: 650px) 100vw, 650px" /></p> <h2>4. Offer Emailed Incentives</h2> <hr /> <p>When Google first released Google Plus, they took a handful of invites and gave them to early adopters as they anticipated the launch. Then those users gave out invites to their friends that wanted to try it.</p> <p>The sheer number of invites that were sent out this way was incredible, and all done through email. It created a powerful force that made the G+ launch a busy and highly anticipated one. While they were not able to engage those users well enough to sustain the growth, it has worked very well for creating the initial buzz.</p> <p>Offer users the ability to send special offers to their friends if they provide their email. The friend gets the offer, then provides their own email address, and passes it on.</p> <p><a href="https://mailshake.com/">Mailshake</a> is a great tool to help creating that initial buzz. You can use it to reach out to niche influencers and invite them to your platform. Mailshake handles emailing and following-up and gives you a nice dashboard to monitor your progress:</p> <p><img class="alignnone wp-image-13294" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/mailshake.png" alt="mailshake" width="650" height="405" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/mailshake.png 992w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/mailshake-300x187.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2017/05/mailshake-768x478.png 768w" sizes="(max-width: 650px) 100vw, 650px" /></p> <h2>5. Publish eBooks</h2> <p><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2015/07/ebooks.png" alt="Publish eBooks" width="600" height="266" /></p> <p><a href="https://www.internetmarketingninjas.com/internet-marketing-ebooks/">eBooks</a> are a great way to spread your content, increase authority, and gain traction in your marketing campaign. Offer your ebooks free for an email signup, and you will see your email marketing list grow very quickly.</p> <p>Just make sure you are creating valuable and well written ebooks. Don&#8217;t sacrifice quality for a quick product that only exist to build your marketing list. That should be a plus, not the singular goal.</p> <p><strong>Conclusion</strong></p> <p>Building an email list is important, and will lead to greater conversions than any other method available. These are some of the most effective ways of gathering them. The sooner you put them into practice, the sooner you will start reaping the benefits.</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/marketing/email-list/">How to Grow Your Email List</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=PiAbKsNTunc:tuew-is599w:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=PiAbKsNTunc:tuew-is599w:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=PiAbKsNTunc:tuew-is599w:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=PiAbKsNTunc:tuew-is599w:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=PiAbKsNTunc:tuew-is599w:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=PiAbKsNTunc:tuew-is599w:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=PiAbKsNTunc:tuew-is599w:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=PiAbKsNTunc:tuew-is599w:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/PiAbKsNTunc" height="1" width="1" alt=""/> Marketing Ann Smarty Google’s rel=”sponsored”: Are You Going to Use It? https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-relsponsored-going-use/ We Build Pages urn:uuid:45b57799-0ec7-0a92-f1ee-8088c852752b Tue, 10 Dec 2019 14:43:24 +0000 <p>A few weeks ago Google announced support for a new link attribute rel=&#8221;sponsored&#8221; (together with its sister attribute rel=&#8221;ugc&#8221;). In addition, they also mentioned that rel=&#8221;nofollow&#8221; attribute will become even fuzzier than it used to be as Google was going to start using it as a &#8220;hint&#8221; rel=&#8221;sponsored&#8221;: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements. To... <a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-relsponsored-going-use/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-relsponsored-going-use/">Google&#8217;s rel=&#8221;sponsored&#8221;: Are You Going to Use It?</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>A few weeks ago Google <a href="https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html">announced</a> support for a new link attribute rel=&#8221;sponsored&#8221; (together with its sister attribute rel=&#8221;ugc&#8221;).</p> <p>In addition, they also mentioned that rel=&#8221;nofollow&#8221; attribute will become even fuzzier than it used to be as Google was going to start using it as a &#8220;hint&#8221;</p> <blockquote><p><strong>rel=&#8221;sponsored&#8221;: </strong>Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.</p></blockquote> <p>To sum up key points from the announcement:</p> <ul> <li>There are now more than one way to inform Google of your linking patterns (i.e. to mark sponsored and user-generated links)</li> <li>All of those link attributes are going to be used as &#8220;hints&#8221;, meaning that Google will officially use nofollow links to inform its algorithm of this signal</li> <li>There&#8217;s no need to do anything with your current nofollow links</li> </ul> <p>The announcement caused a good deal of discussions which I was monitoring for some time to create this summary.</p> <p>SEO speculate that the new attribute was introduced in response to lots of &#8220;core&#8221; sites applying site-wide nofollow making it impossible for Google to understand which of those links should actually be taken into account and how to make sense of that.</p> <h2>Rel=&#8221;sponsored&#8221; Carries No Pagerank</h2> <p>Over at Pubcon, Google&#8217;s <a href="https://twitter.com/methode">Gary Illyes</a> shared that the link attribute carries extra information but passes no PageRank:</p> <p><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/relsponsired-nopagerank.png" alt="No PageRank" width="600" height="301" /></p> <p>It is &#8211; again &#8211; confusing because Google states that all those <del>tags</del> attributes are going to be used as &#8220;hints&#8221; &#8211; so what does that mean if they are not going to flow Pagerank?</p> <blockquote><p>This has now changed. All the link attributes &#8212; sponsored, UGC and nofollow &#8212; are treated as hints about which links to consider or exclude within Search</p></blockquote> <p>So far tests show no difference in using rel=&#8221;nofollow&#8221; or rel=&#8221;sponsored&#8221;.</p> <h2>It&#8217;s Not For You, It&#8217;s For Google</h2> <p>Many people were left wondering why would they use the attributes anyway. What is there for website owners?</p> <p>Well, basically nothing.</p> <p>Over at SMX advanced Gary Illyes stated that the new link attribute was optional and Google needed it to &#8220;to understand linking patterns and how people are linking&#8221;.</p> <p>And SEOs reaction was ranging from favorable to sarcastic, and sometimes it is hard to tell one from another:</p> <blockquote class="twitter-tweet" data-width="550"> <p lang="en" dir="ltr">Inspired by <a href="https://twitter.com/dawnieando?ref_src=twsrc%5Etfw">@dawnieando</a> I hereby pledge to use rel=“sponsored” and rel=“ugc” for no other reason but to help Google make better sense of the web and improve its results. Not expecting any benefit to myself or my clients. <a href="https://t.co/AdjC8ToL6X">https://t.co/AdjC8ToL6X</a></p> <p>&mdash; DEJAN (@dejanseo) <a href="https://twitter.com/dejanseo/status/1172110545907933189?ref_src=twsrc%5Etfw">September 12, 2019</a></p></blockquote> <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> <h2>The Future of the Attribute is Likely to be That of Rel=&#8221;Author&#8221; and Rel=&#8221;Next&#8221;</h2> <p>In most cases, SEOs remain skeptical expecting Google giving up on the attribute after failing to see a wide adoption, just like they gave up on rel=&#8221;author&#8221; and rel=&#8221;next&#8221;/&#8221;prev&#8221;</p> <blockquote class="twitter-tweet" data-width="550"> <p lang="en" dir="ltr">SEOs can add </p> <p>rel=&quot;sponsored&quot;<br />rel=&quot;ugc&quot;</p> <p>OR </p> <p>wait for enough SEOs will add them so that Google ML will be able to understand these links without even tagging them. </p> <p>You choice but history will most likely repeat <img src="https://s.w.org/images/core/emoji/2.2.1/72x72/1f609.png" alt="&#x1f609;" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p> <p>cc <a href="https://t.co/ohxV84gAwJ">https://t.co/ohxV84gAwJ</a></p> <p>cc <a href="https://t.co/EGbcMRSz0o">https://t.co/EGbcMRSz0o</a> <a href="https://t.co/GUdZBelZOF">https://t.co/GUdZBelZOF</a></p> <p>&mdash; Fabrizio Ballarini (@Pechnet) <a href="https://twitter.com/Pechnet/status/1171474156111581184?ref_src=twsrc%5Etfw">September 10, 2019</a></p></blockquote> <p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p> <p>Still, many of us think that helping Google &#8220;train&#8221; its systems and understand web patterns better by using the attribute may be a noble cause, even though it may have no future.</p> <p>I am saying &#8220;many of us&#8221;, not meaning I personally share that sentiment.</p> <p>Others <a href="https://twitter.com/scottstweeting/status/1172319295524573185">suggest</a> that introducing rel=&#8221;NoOneCares&#8221; might be a better idea showing that Google&#8217;s algorithm is mature enough for it to handle linking automatically without forcing yet another tag on us.</p> <blockquote><p><span class="css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0">Waiting for rel=&#8221;NoOneCares&#8221;, when Google is finally smart enough to decide for itself what is good vs what is popular among the 0.01% of the population who post links on the internet.</span></p></blockquote> <p>Time will show but let&#8217;s not forget that Google did manage to <a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/rel-nofollow/">force rel=&#8221;nofollow&#8221;</a> on us, despite all odds, so it will all depend on how aggressive Google is going to be with this one.</p> <p><img src="https://live.staticflickr.com/65535/49198950711_ab79c862da_o.gif" alt="nofollow" width="574" height="322" /></p> <p><a href="https://zacjohnson.com/neil-patel-reviews/">As Neil Patel points out in his review</a>, a wide adoption of social media giants of the sister attribute rel=&#8221;ugc&#8221; may help the adoption.</p> <p>WordPress has already announced their official support of rel=&#8221;ugc&#8221; attribute making it a default for the comment section starting from WordPress 5.3. The change went into an affect on November 2. So update your WordPress if you want to be in.</p> <p>With WordPress joining so quickly, there&#8217;s hope for the link attributes.</p> <h2>SEO Tools Showing Rel=&#8221;Sponsored&#8221;</h2> <p>Not many tools have caught up with the announcement yet, but we know at least two that have added support for the new attribute:</p> <ul> <li><a href="https://site-analyzer.pro/services-seo/link-extractor/">Link Extractor</a></li> <li><a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a></li> </ul> <p><img src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/screaming-frog-rel-sponsored.jpg" alt="Screaming Frog rel=sponsored" width="600" height="316" /></p> <p>There may be more tools supporting rel=&#8221;sponsored&#8221; attributes, so post in the comments if you are aware of any.</p> <p>Are you using the new attribute and what are your thoughts? Let&#8217;s discuss!</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-relsponsored-going-use/">Google&#8217;s rel=&#8221;sponsored&#8221;: Are You Going to Use It?</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SYOaqATy1Tk:Os5TwNm6lGw:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=SYOaqATy1Tk:Os5TwNm6lGw:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SYOaqATy1Tk:Os5TwNm6lGw:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SYOaqATy1Tk:Os5TwNm6lGw:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SYOaqATy1Tk:Os5TwNm6lGw:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SYOaqATy1Tk:Os5TwNm6lGw:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=SYOaqATy1Tk:Os5TwNm6lGw:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=SYOaqATy1Tk:Os5TwNm6lGw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/SYOaqATy1Tk" height="1" width="1" alt=""/> Search Engine Optimization Ann Smarty Keyword Research for Your Product Pages: The Ultimate Guide https://www.internetmarketingninjas.com/blog/search-engine-optimization/guide-product-page-keyword-research/ We Build Pages urn:uuid:1913d0c1-fdf5-923e-f3dd-0049f7ff36e6 Tue, 03 Dec 2019 15:11:40 +0000 <p>Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important &#8220;money pages&#8221; (i.e. those that drive direct sales). In this article I&#8217;ll go you through both basic and advanced keyword research tactics for your product pages that will also positively impact conversions. Keyword research lies at the heart of any marketing campaign,... <a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/guide-product-page-keyword-research/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/guide-product-page-keyword-research/">Keyword Research for Your Product Pages: The Ultimate Guide</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>Search traffic remains one of the major sources of traffic and conversions to any website. Keep your organic search visibility in mind when working on your most important &#8220;money pages&#8221; (i.e. those that drive direct sales).</p> <p>In this article I&#8217;ll go you through both basic and advanced keyword research tactics for your product pages that will also positively impact conversions.</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/google-organic.png" alt="Google Organic" width="600" height="683" /></p> <p>Keyword research lies at the heart of any marketing campaign, whether it&#8217;s a local or an international business. And despite what many business owners may think, keywords are not for search engine optimization <em>only</em>.</p> <p>Keyword research helps a marketer:</p> <ul> <li>Analyze your competition and learn from it (<em>what is it they are doing that seems to work for them?</em>)</li> <li>Identify market gaps (<em>what is missing and where does my opportunity lie?</em>)</li> <li>Understand your customer better (<em>what is it they are searching for and how can I help them?</em>)<br /> <hr /> </li> </ul> <p>Think about keyword research this way:</p> <blockquote><p>Behind each search query there&#8217;s a human being with an actual problem. Whether your (product) page is able to solve that problem well defines how successful your business is.</p></blockquote> <p>In order for keyword research to be able to provide the required amount of insight, you need to:</p> <ol> <li>Group those keywords by relevancy (Providing a solution to each group)</li> <li>Group those keywords by search intent (What is it your customer is going to do when searching?)</li> </ol> <p>Let&#8217;s see these two in action!</p> <h2 style="text-align: center;"><strong>Step 1. Identify and Group Your Keywords by Relevancy</strong></h2> <hr /> <h3>1.1. Run Your Keyword Research Tools</h3> <p>The first step of keyword research is running your core term through tools like Spyfu, Majestic, Ahrefs or Wordstream and downloading hundreds of phrases your target customer is typing when searching for solutions, answers and/or products in your niche.</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/wordstream.png" alt="Free keyword research tool" width="512" height="626" /></p> <h3>1.2. Use Some Market Research Tools</h3> <p>Here&#8217;s one problem with traditional keyword research tools: Your competitors use them too.</p> <p>Going a few steps further to better understand your niche is never a bad idea.</p> <p>For example, searching Amazon and picking some ideas there is never a bad idea. Here&#8217;s the trick we discussed <a href="https://viralcontentbee.com/index.php/improving-your-organic-click-through-with-stacey-macnaught-staceycav-vcbuzz/">over at #VCBUzz Twitter chat on improving organic click-through rate</a>:</p> <blockquote><p>Check out the market leaders&#8217; TrustPilot/Feefo. Filter to show 4 and 5 star ones. Copy tonnes of their <a href="https://imninjas.com/blog/internet-marketing-ninjas/reviews-from-the-employees-at-internet-marketing-ninjas/">reviews</a> into a word doc, remove filler words or words like &#8220;reviews&#8221; and run it through a <a href="https://www.digitaldesignjournal.com/best-free-online-word-cloud-generators/">Word Cloud generator</a>. Find common adjectives people <span class="css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0"> associate with a positive experience with this sort of service. </span></p> <p><span class="css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0">For example, with mortgages I found it was &#8220;quick&#8221; and &#8220;easy.&#8221; So used those in page titles and improved CTR notably. Different adjectives are used in different services very often</span></p></blockquote> <p>(Hat tip to <a href="https://twitter.com/staceycav">Stacey MacNaught</a>)</p> <p>Another cool idea is to research your niche courses as these offer the best combination of influencer-driven and user generated content. <span lang="EN" xml:lang="EN">Online learning marketplaces like</span> <a href="https://www.udemy.com/" target="_blank" rel="noopener noreferrer">Udemy</a><span lang="EN" xml:lang="EN"> or</span> <a href="https://www.skillshare.com/" target="_blank" rel="noopener noreferrer">Skillshare</a> allow you to search online courses and instantly see reviews and demand for those.</p> <p><a href="https://app.kajabi.com/marketplace" target="_blank" rel="noopener noreferrer">Kajabi Marketplace</a> offers a more professional approach as that&#8217;s the platform that lets you create self-hosted courses, so it is great for people who are serious about building their businesses, so chances are these are real experts and niche influencers.</p> <p><img class="aligncenter wp-image-15687" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/kajabi-marketplace-1024x633.png" alt="Kajabi Marketplace" width="580" height="359" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/kajabi-marketplace-1024x633.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/kajabi-marketplace-300x185.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/kajabi-marketplace-768x475.png 768w" sizes="(max-width: 580px) 100vw, 580px" /></p> <p>Once you find a course that may be complimenting your product, click it to see the details and pick up some keyword ideas.</p> <p>This process will also help you find some niche influencers to possibly work with to promote the products that compliment their business.</p> <p>(Hat tip to <a href="https://www.wordstream.com/blog/ws/2019/06/20/product-market-fit">WordStream</a>)</p> <h3>1.3. Add Question Research</h3> <p>Question research is another great source of keywords. You can pick up some question research tools and trick <a href="https://moz.com/blog/research-monitor-optimize-questions">in this article</a>.</p> <p>Now that you have lots of data to work with, how to make sense of those enormous lists? There&#8217;s no way you can create as many landing pages to match all those search queries.</p> <p><img class="aligncenter wp-image-15688" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/question-research-774x1024.png" alt="Question Research" width="539" height="713" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/question-research-774x1024.png 774w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/question-research-227x300.png 227w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/question-research-768x1016.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/12/question-research.png 794w" sizes="(max-width: 539px) 100vw, 539px" /></p> <h3>1.4. Cluster Your Keywords<strong><br /> </strong></h3> <p>Identify groups of keywords by relevancy and <strong>optimize your product page for the group of keywords</strong> instead of each individual one.</p> <p>Serpstat&#8217;s clustering feature is a great way to make sense of huge keyword lists. It breaks your lists into meaningful groups based on how they are related:</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/serpstat-clustering.png" alt="Serpstat's clustering feature" width="600" height="371" /></p> <h3>How can this research help both rankings and sales?</h3> <p>Grouping your keywords helps you maintain <strong>focus</strong>: Instead of trying to target each individual query, it allows you to create landing pages that can get ranked for a variety of keywords within one group and capture all those potential leads.</p> <p>On the other hand, keyword clustering gives you a better understanding of your niche, types of queries and questions your target audience tends to ask online. This provides you with more structured and organized ideas on how to serve them better.</p> <h2 style="text-align: center;"><strong>Step 2: Group Your Keywords by Search Intent</strong></h2> <hr /> <p><a href="https://www.convinceandconvert.com/digital-marketing/keyword-intent-can-boost-your-conversion-rate/">Search intent analysis</a> is the most important aspect of keyword research. It defines all your further actions when it comes to content creation and search engine optimization.</p> <p>Search intent reflects the most probable kind of action a user is likely to take when searching. In other words, it helps you identify <strong>what your target customer intends to do when searching.</strong></p> <p>There are three main types of search intent: <strong>Do &#8211; Know &#8211; Go</strong></p> <ul> <li><strong>Do</strong>: Commercial search intent, also known as &#8220;transactional&#8221; search intent (your target customer intends to buy)</li> <li><strong>Know</strong>: Informational search intent (your target customer is exploring the topic)</li> <li><strong>Go</strong>: Navigational search intent (your target customer is searching for you or your competitor)<br /> <hr /> </li> </ul> <p>Now, with our step above in mind, instead of assigning intent to each individual query, we try to identify <strong>search intent behind our keyword groups</strong>, which is much more doable:</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/keyword-clustering-intent.png" alt="Search intent" width="600" height="422" /></p> <p>So what&#8217;s next?</p> <h3>2.1. Match Your Landing Page Content to Search Intent</h3> <p>Now that we know what people are searching, create and implement your keyword optimization plan:</p> <table class="compare" style="margin: 10px 0 20px;" border="1" width="600" cellspacing="5" cellpadding="10"> <tbody> <tr> <td align="center" valign="middle"> <p align="center"><strong>Search Intent Type</strong></p> </td> <td align="center" valign="middle"><strong>Landing page type</strong></td> <td align="center" valign="middle"><strong>Sales funnel</strong></td> </tr> <tr> <td bgcolor="#33CCFF"> <p style="margin: 0 0 .4em;" align="center"><strong>DO</strong></p> </td> <td align="center" valign="middle">Use these keywords on your product pages (especially in the title and in the subheadings (H1, H2)</td> <td align="center" valign="middle">Use your primary call-to-action / sales funnel</td> </tr> <tr> <td bgcolor="#33CCFF"> <p style="margin: 0 0 .4em;" align="center"><strong>KNOW</strong></p> </td> <td align="center" valign="middle">Create articles, guides and tutorials (Linking to product pages from within context as one of the solutions)</td> <td align="center" valign="middle">Use your lead generation funnel to tie these searchers to your brand</td> </tr> <tr> <td bgcolor="#33CCFF"> <p align="center"><strong>GO [Your brand]</strong></p> </td> <td align="center" valign="middle">Use these keywords on your product pages</td> <td align="center" valign="middle">Use your primary call-to-action / sales funnel</td> </tr> <tr> <td bgcolor="#33CCFF"> <p align="center"><strong>GO [Your competitor&#8217;s brand]</strong></p> </td> <td align="center" valign="middle">Create additional landing page demonstrating the selling point / advantage of your offer/product</td> <td align="center" valign="middle">Use your primary call-to-action / sales funnel: Get creative here!***</td> </tr> </tbody> </table> <h3>2.2. How can this research help both rankings and sales?</h3> <p>Search intent helps you understand your customer better and consequently serve them better. There&#8217;s no point in trying to sell right away to someone who has no intention to buy: This will result in page bounces (sending poor signals to Google and losing your leads).</p> <p>Matching your page content to the search intent results in higher conversions and better page engagement (which is also an important search ranking signal)</p> <h2 style="text-align: center;"><strong>Step 3: Create Content Matching Google&#8217;s (and Customers&#8217;) Expectations</strong></h2> <hr /> <p>The first two steps may have taken you a couple of days of work. On the bright side, this research will last you for a year or so (before you&#8217;ll have to re-address your search positions or introduce a new product)</p> <p>Now that you know which keyword group refers to each product page, and which action is intended (&#8220;buy&#8221;, &#8220;research&#8221; or &#8220;research, then buy&#8221;), it time that you start creating content.</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/google-serps-analysis.png" alt="Google SERPs analysis" width="600" height="549" /></p> <p>Google generates these search snippets based on what it is they have found to be serving the user best. We can reverse-engineer Google&#8217;s editorial decision and build the product page that matches both Google&#8217;s and users&#8217; expectations best.</p> <p>That is exactly what TextOptimzer.com is doing: It grabs your query, searches Google and using semantic analysis extracts related terms and categories for you to build the best product page around:</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/textoptimizer-analysis.png" alt="TextOptimzer analyisis" width="600" height="933" /></p> <p style="text-align: center;">[Text Optimizer urges to <a href="http://socialmediasun.com/how-to-write-a-good-article-for-your-blog-each-time-with-text-optimizer/">create a better copy</a> by suggesting what Google and its users expect to see on that page]</p> <p>You can use it before you create your page as well as for your existing content (in which case it will compare your content to Google&#8217;s SERPs and suggest areas of improvement).</p> <h3>How can this research help both rankings and sales?</h3> <p>Like with search intent, this is another level of matching users&#8217; expectations better, this time using Google search result page analysis.</p> <p>The idea is, Google has already found that these terms tend to do a better job satisfying their users, so our task is to add them with in the copy to engage those people better, once they land on our page clicking through the search result.</p> <h2 style="text-align: center;"><strong>Step 4: Ask and Answer Questions</strong></h2> <hr /> <p>Niche question research gives you even more insight into your target audience struggles and your own content opportunities. With Google&#8217;s &#8220;<a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-people-also-ask-related-questions/">People Also Ask</a>&#8221; boxes this research is easier than ever.</p> <p>Notice those &#8220;People Also Ask&#8221; boxes all over search results offering users a list of related questions on the topic they have just typed:</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/people-also-ask.png" alt="Popular questions" width="600" height="287" /></p> <p>Whenever you are working on your product page copy, take note of those &#8220;People Also Ask&#8221; results and think how they can be utilized.</p> <p>It makes perfect sense to address popular questions on the landing page. This will accomplish several goals:</p> <ul> <li>Improve the page organic rankings (more optimized content generally helps rankings)</li> <li>Get it featured more (Most of those questions trigger &#8220;Featured Snippet&#8221; results when typed into Google&#8217;s search bar)</li> <li>Improve conversions+user engagement by giving your target customers good answers to their questions (and showing how your product can help)<br /> <hr /> </li> </ul> <p><a href="https://www.internetmarketingninjas.com/tools/snippet/">Featured Snippet Tool</a> helps you research People Also Ask opportunities for any page: It checks your domain&#8217;s and/or URL&#8217;s important search queries and generates &#8220;People Also Ask&#8221; results for all of them:</p> <p><img class=" wp-image-14649 aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/people-also-ask-tool-1024x842.png" alt="People Also Ask tool" width="611" height="502" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/people-also-ask-tool-1024x842.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/people-also-ask-tool-300x247.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/people-also-ask-tool-768x631.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/people-also-ask-tool.png 1600w" sizes="(max-width: 611px) 100vw, 611px" /></p> <h3>How can this research help both rankings and sales?</h3> <p>Questions are <strong>highly engaging</strong>: Asking a question <a href="https://www.fastcompany.com/3068341/want-to-know-what-your-brain-does-when-it-hears-a-question">triggers</a> an &#8220;instinctive elaboration&#8221; reflex in human beings prompting them to stop and look for an answer. And higher engagement results in more time spent on a web page, more time to consider your offer and a higher likelihood of the conversion.</p> <h2 style="text-align: center;"><strong>Putting it All Together: Creating a Search Optimized Product Page</strong></h2> <hr /> <p>So to make it easier for you, here are your basic steps:</p> <ol> <li><strong>Identify keywords</strong> people may be typing into a search box when looking for products and/or solutions you offer (using tools like SEMrush, Ahrefs, or Spyfu)</li> <li><strong>Group those keywords</strong> by meaning using Serpstat clustering</li> <li><strong>Identify search</strong> intent behind each group to map out which group should applied to which landing page</li> <li><strong>Build content</strong> implementing the chosen group of keywords as well as related and neighboring terms using TextOptimizer</li> </ol> <p><strong><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/01/product-page-keywords.png" alt="Product page keywords" width="600" height="691" /></strong></p> <p><strong>Further reading</strong>:</p> <ul> <li><a href="https://paykickstart.com/5-elements-of-a-high-ranking-better-converting-product-page/" rel="bookmark">5 Elements of a High-Ranking, Better-Converting Product Page</a></li> <li><a href="https://pitchbox.com/blog/growing-your-organic-search-in-international-markets/">Growing Your Organic Search in International Markets [INBOUND Presentation Write Up]</a></li> </ul> <p>And how do you research keywords for your product and landing pages? Let&#8217;s discuss!</p> <menu id="fcltHTML5Menu1" type="context"></menu> <menu id="fcltHTML5Menu1" type="context"></menu> <menu id="fcltHTML5Menu1" type="context"></menu> <menu id="fcltHTML5Menu1" type="context"></menu> <menu id="fcltHTML5Menu1" type="context"></menu> <menu id="fcltHTML5Menu1" type="context"></menu> <menu id="fcltHTML5Menu1" type="context"></menu> <menu id="fcltHTML5Menu1" type="context"></menu> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/guide-product-page-keyword-research/">Keyword Research for Your Product Pages: The Ultimate Guide</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=FwnBMPJgjZk:4pZlgSx-Rb4:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=FwnBMPJgjZk:4pZlgSx-Rb4:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=FwnBMPJgjZk:4pZlgSx-Rb4:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=FwnBMPJgjZk:4pZlgSx-Rb4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=FwnBMPJgjZk:4pZlgSx-Rb4:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=FwnBMPJgjZk:4pZlgSx-Rb4:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=FwnBMPJgjZk:4pZlgSx-Rb4:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=FwnBMPJgjZk:4pZlgSx-Rb4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/FwnBMPJgjZk" height="1" width="1" alt=""/> Search Engine Optimization Ann Smarty Google’s “People Also Ask” (Related Questions): What They Are, and Why You Should Care (Updated) https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-people-also-ask-related-questions/ We Build Pages urn:uuid:3be13f53-671e-5eff-f938-7a35c0c10a3f Tue, 29 Oct 2019 13:33:19 +0000 <p>If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for. Each of these questions can be expanded using a drop down menu to see the answer. The answers offer a link for continued reading in the page they have been drawn from as... <a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-people-also-ask-related-questions/">[Read More...]</a></p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-people-also-ask-related-questions/">Google&#8217;s &#8220;People Also Ask&#8221; (Related Questions): What They Are, and Why You Should Care (Updated)</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <p>If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for.</p> <p><img class="aligncenter size-large wp-image-15556" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-1-1024x340.png" alt="Google people also ask" width="650" height="216" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-1-1024x340.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-1-300x100.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-1-768x255.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-1.png 1320w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p>Each of these questions can be expanded using a drop down menu to see the answer. The answers offer a link for continued reading in the page they have been drawn from as well as invite you to search for that specific question:</p> <p><img class="aligncenter size-large wp-image-15555" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-aslo-ask-link-1024x854.png" alt="Google people also ask expand" width="650" height="542" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-aslo-ask-link-1024x854.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-aslo-ask-link-300x250.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-aslo-ask-link-768x641.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-aslo-ask-link.png 1340w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p>What&#8217;s really interesting about &#8220;People Also Ask&#8221; boxes is that they give you some insight into Google&#8217;s understanding of any topic. For example, if in the above screenshot you clicked a question related to &#8220;lab-created diamonds&#8221;, the further questions which will immediately show up below will all revolve around &#8220;lab-created diamonds&#8221;:</p> <p><img class="aligncenter size-large wp-image-15554" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-follow-up-1-1024x846.png" alt="Google people also ask follow up" width="650" height="537" /></p> <p>On the other hand, if you were to click a different questions, Google will show a different set of follow-up questions:</p> <p><img class="aligncenter size-large wp-image-15553" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-follow-up-2-1024x831.png" alt="Google people also ask" width="650" height="527" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-follow-up-2-1024x831.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-follow-up-2-300x244.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-follow-up-2-768x623.png 768w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/people-also-ask-follow-up-2.png 1094w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p>As you can imagine, this offers some great information to users that want additional questions answered without hunting for them.</p> <p>The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper.</p> <h3>Finding The Right Queries</h3> <p>The related question boxes don&#8217;t show up for every search term.</p> <p>More often than not, Google only creates question boxes for the most general, often searched terms. The more narrowed the search term or phrase, the less likely it will be to have question boxes.</p> <p>To generate the list of &#8220;People Also Ask&#8221; questions, run your domain in our &#8220;F<a href="https://www.internetmarketingninjas.com/tools/snippet/">eatured Snippet+ Tool</a>&#8220;:</p> <p><img class="aligncenter size-large wp-image-15558" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-2-1024x743.png" alt="featured snippet tool people also ask" width="650" height="472" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-2-1024x743.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-2-300x218.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-2-768x557.png 768w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p>You can also see related questions on a page-level:</p> <p><img class="aligncenter size-large wp-image-15557" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-page-level-2-1024x697.png" alt="featured snippet tool people also ask" width="650" height="442" srcset="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-page-level-2-1024x697.png 1024w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-page-level-2-300x204.png 300w, https://www.internetmarketingninjas.com/blog/wp-content/uploads/2019/10/featuredsnippettool-people-also-ask-page-level-2-768x522.png 768w" sizes="(max-width: 650px) 100vw, 650px" /></p> <h3>Relying On Authority and Quality</h3> <p>Your authority is important here. Looking at the related questions sources, they tend to be drawn from the most popular results from a search. For example, if you search for [chocolate diamonds], the &#8220;related questions&#8221; box contains answers from <strong>a museum, a recognized diamond expert, and a very old diamond company</strong>.</p> <p>Interestingly, these are not the ordered results of the search, but they are within the first page. So at least some of the priority seems to come from the strength of the content.</p> <p>Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses. The more <strong>clear, well-structured and informative</strong> your content, the more sense it will make for Google to choose to use the info over other websites.</p> <p>You also want to be careful of where the content is, and how it is presented. You need to have<strong> clear questions and answers in the text</strong> itself.</p> <p>Notably, most pages (but not all) featured in the &#8220;related questions&#8221; box also rank in <a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/3-tools-to-rank-in-googles-featured-answer-onebox/">quick-answer boxes</a> in the corresponding query.</p> <p>Here is the question &#8211; answer in Google&#8217;s &#8220;People Also Ask&#8221; (Related Questions) Box:</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2016/05/google-related-questions-05.png" alt="Google's &quot;People Also Ask&quot; (Related Questions" width="600" height="377" /></p> <p>And here&#8217;s the same page featured in the quick-answer box for that linked query:</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2016/05/google-related-questions-06.png" alt="Google's &quot;People Also Ask&quot; (Related Questions" width="600" height="611" /></p> <p>So the two features are somehow connected.</p> <p>Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page.</p> <p>This one originates from on-page table of contents that works as an anchor link:</p> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2016/05/google-related-questions-01.png" alt="On-page clickable table of contents" width="600" height="195" /></p> <p>So in this case, here&#8217;s what the optimization strategy and the results looks like:</p> <ol> <li>Write indepth content covering a number of related questions;</li> <li>On top of the page, create a table of context, each jump-link taking you to the part of the page answering each question;</li> <li>Enjoy additional exposure in search results: <ol> <li>Get featured in quick-answer boxes</li> <li>Get featured in the &#8220;People also ask&#8221; box</li> <li>Get an additional mini-site link in the search snippet</li> </ol> </li> </ol> <p><img class="aligncenter" src="https://www.internetmarketingninjas.com/blog/wp-content/uploads/2016/05/google-related-questions-07.png" alt="Google's &quot;People Also Ask&quot; (Related Questions)" width="600" height="474" /></p> <h3>Should Schema Be Included?</h3> <p>Structured markup may or may not be needed here. I was never able find any correlation between having Schema markup and being featured in the related question boxes.</p> <p>But it doesn&#8217;t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better.</p> <p>We have a very handy infographic on <a href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/schema-org-guide-beginners-cheatsheet/">how to use Schema.org</a>.</p> <p><iframe style="border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;" src="//www.slideshare.net/slideshow/embed_code/key/Ml2wN9EbdDtFEe" width="572" height="612" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe></p> <div style="margin-bottom: 5px;"> <p><strong> <a title="Schema.org Cheatsheet" href="//www.slideshare.net/seosmarty/schema-cheatsheet" target="_blank" rel="noopener noreferrer">Schema.org Cheatsheet</a> </strong> from <strong><strong><a href="//www.slideshare.net/seosmarty" target="_blank" rel="noopener noreferrer">Ann Smarty</a></strong></strong></p> <hr /> </div> <h3>Conclusion</h3> <p>Using Google&#8217;s related questions have a two-pronged set of benefits. On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for. On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions.</p> <p>Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. But that is something that is going to <strong>help you with your overall marketing strategy</strong>, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs).</p> <p>The post <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog/search-engine-optimization/googles-people-also-ask-related-questions/">Google&#8217;s &#8220;People Also Ask&#8221; (Related Questions): What They Are, and Why You Should Care (Updated)</a> appeared first on <a rel="nofollow" href="https://www.internetmarketingninjas.com/blog">Internet Marketing Ninjas Blog</a>.</p> <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gt_T7vXhnt4:VL98MDx9k88:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=gt_T7vXhnt4:VL98MDx9k88:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gt_T7vXhnt4:VL98MDx9k88:7VVxTaApEds"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7VVxTaApEds" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gt_T7vXhnt4:VL98MDx9k88:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gt_T7vXhnt4:VL98MDx9k88:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gt_T7vXhnt4:VL98MDx9k88:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?i=gt_T7vXhnt4:VL98MDx9k88:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WeBuildPages?a=gt_T7vXhnt4:VL98MDx9k88:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WeBuildPages?d=yIl2AUoC8zA" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/WeBuildPages/~4/gt_T7vXhnt4" height="1" width="1" alt=""/> Search Engine Optimization Ann Smarty Here’s Why Content Is More King than Ever – Here’s Why #218 https://www.stonetemple.com/content-is-more-king-than-ever-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:2445da21-e142-194a-ccba-ebc2c5763fb5 Mon, 01 Jul 2019 07:00:03 +0000 You&#8217;ve heard that content is king, but today, content is more important than ever. Here&#8217;s why. Content is king. It&#8217;s still king and it hasn&#8217;t really changed. And today, I&#8217;m going to show you three case studies that will show you that content is more king than it&#8217;s ever been. &#65279; Note: Our future videos... <a class="readmore" href="https://www.stonetemple.com/content-is-more-king-than-ever-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p>You&rsquo;ve heard that content is king, but today, content is more important than ever. Here&rsquo;s why.</p> <p>Content is king. It&rsquo;s still king and it hasn&rsquo;t really changed. And today, I&rsquo;m going to show you three case studies that will show you that content is more king than it&rsquo;s ever been.</p> <p><iframe src="https://www.youtube.com/embed/G2CIPZA-AQk" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">&#65279;</span></iframe></p> <p><strong>Note: Our future videos will start publishing on <a href="https://www.youtube.com/c/PerficientDigital?sub_confirmation=1">Perficient Digital channel,</a>&nbsp;please subscribe to <a href="https://www.youtube.com/c/PerficientDigital?sub_confirmation=1" target="_blank" rel="noopener noreferrer">Perficient Digital channel</a></strong></p> <p>Don&rsquo;t miss a single episode of Here&rsquo;s Why, click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here&rsquo;s Why</a></p> <h2>Resources</h2> <ul><li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here&rsquo;s Why Videos</a>&nbsp;| <a href="https://www.youtube.com/c/PerficientDigital?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul><h2>Transcript</h2> <p>Content is king. It&rsquo;s still king and it hasn&rsquo;t really changed. And today, I&rsquo;m going to show you three case studies that will show you that content is more king than it&rsquo;s ever been.</p> <p>I&rsquo;m going to start though by talking a little bit about Google&rsquo;s algorithm updates over the past 14-16 months. I&rsquo;m currently showing a chart for you that shows all the major updates that were called &ldquo;core algorithm updates&rdquo; by Google.</p> <p><img class="aligncenter wp-image-26547 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-1-for-HW-217-750x422.jpg" alt="Chart shows Google's Major algorithm updates dating from March 9, 2018 to March 12, 2019" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-1-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-1-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-1-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-1-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>It turns out that these updates all had a certain number of things in common. There seemed to be a pretty big focus on user intent and better understanding of user intent. They were looking to lower the rankings of poorer quality content and raise the rankings of higher quality content. But another element of it that I felt really emerged is a much bigger emphasis on the depth and breadth of your content. So, with that in mind, I want to jump into the case studies and show you some data.</p> <p>Here&rsquo;s the first case study. This is in the addiction marketplace. The first chart shows the publishing volume of one particular vendor in that marketplace.</p> <p><img class="aligncenter size-large wp-image-26548" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-2-for-HW-217-750x422.jpg" alt="Chart shows publishing volume of an addiction treatment site from January 2013 to January 2019" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-2-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-2-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-2-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-2-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>You can see that there are wild fluctuations, but at times we&rsquo;re talking about hundreds of actual new pieces of content being published every month, some months as high as 700. So, that&rsquo;s the first data point.</p> <p>Second data point: Let&rsquo;s look at the rate at which this site was adding links, that you see in this chart here.</p> <p><img class="aligncenter size-large wp-image-26559" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Revised-Charts-3-for-HW-2017-750x422.jpg" alt="Chart shows added link volume added to an addiction treatment site from Jan. 2014 - Jan. 2019" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Revised-Charts-3-for-HW-2017-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Revised-Charts-3-for-HW-2017-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Revised-Charts-3-for-HW-2017-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Revised-Charts-3-for-HW-2017.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>&nbsp;The linked volume begins to grow rapidly around the same time as the content volume started growing.</p> <p>And now for our third chart. This is the SEO visibility from Searchmetrics. You see that that begins to accelerate rapidly in May of 2017. So, it&rsquo;s very interesting to see the correlation between the rapid content growth, the rapid linked growth, and how it drove massive changes in traffic to this particular site.</p> <p><img class="aligncenter wp-image-26549 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-3-for-HW-217-750x422.jpg" alt="Chart shows SEO Visibility score of an addiction treatment site from May 2016 to August 2018" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-3-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-3-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-3-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-3-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px">Now let&rsquo;s look at case study two. This one&rsquo;s in the career space. And again, I&rsquo;m going start with a chart on the publishing volume for this particular company.</p> <p><img class="aligncenter size-large wp-image-26550" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-4-for-HW-217-750x422.jpg" alt="Chart shows content publishing volume of a career site from January 2018 to March 2019 " width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-4-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-4-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-4-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-4-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>The volume was actually moderately heavy in 2017, running about 45ish pieces of content a month. That&rsquo;s pretty significant&mdash;one and a half pieces a day on average. But in January of 2018, this scaled into many hundreds of pieces of content per month. So, now let&rsquo;s look at the &ldquo;rate of links added&rdquo; chart for this particular company.</p> <p>Here you see that the links did not really scale until you got into around March and April of 2018, when it has a really sharp spike.</p> <p><img class="aligncenter size-large wp-image-26551" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-5-for-HW-217-750x422.jpg" alt="Chart shows link volume added to a career site showing a spike in links adding in May of 2018" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-5-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-5-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-5-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-5-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>Now, what that sharp spike is actually showing us is: it turns out that that was due to a redirect of another domain to this particular domain, and so a lot of links transferred very instantaneously, if you will.</p> <p>Let&rsquo;s look at the traffic chart for this particular company. The traffic actually scaled very rapidly after the links took off in May of 2018.</p> <p><img class="aligncenter size-large wp-image-26552" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-6-for-HW-217-750x422.jpg" alt="Chart shows SEO visibility of a career site from 2018-2019 resulting" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-6-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-6-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-6-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-6-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>What I like about this case study is that it shows us that the content publishing at a volume where the links aren&rsquo;t really growing isn&rsquo;t going to do much for you. You need to create lots of great content. It&rsquo;s a key part of the picture, but if you don&rsquo;t promote it effectively, you&rsquo;re not going to get the right results.</p> <p>Let&rsquo;s look at case study number three. This one is a consumer retail sales site. Let&rsquo;s start with the publishing volume chart.</p> <p><img class="aligncenter size-large wp-image-26553" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-7-for-HW-217-750x422.jpg" alt="Chart shows publishing volume of a retail site from August 2018 to April 2019" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-7-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-7-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-7-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-7-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>This site has been adding content at a heavy volume for a very sustained period of time&mdash;it&rsquo;s consistently in the thousands per month.</p> <p>Now let&rsquo;s look at the rate of links added for this chart. This doesn&rsquo;t have as sharp a spike as the second example I showed, or even as dramatic growth as the first example.</p> <p><img class="aligncenter wp-image-26554 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-8-for-HW-217-750x422.jpg" alt="Chart shows rates of added link volume of a retail site from 2013-2019" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-8-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-8-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-8-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-8-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>Yet you do see that links are being added steadily over time built on top of a very strong base.</p> <p>Now let&rsquo;s look at the traffic for this one. This is actually the SEO visibility chart again from Searchmetrics.</p> <p><img class="aligncenter size-large wp-image-26555" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-9-for-HW-217-750x422.jpg" alt="Chart shows SEO Visibility score of a consumer retail site from August 2017 to April 2019" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-9-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-9-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-9-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-9-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>In this particular case, the SEO visibility started at a very high level, but you get continuous steady growth over time, as supported by the strength of their publishing program and the rates at which they&rsquo;re adding links.</p> <p>I have two more charts for you before we wrap up.</p> <p>This chart is data from a company called serpIQ that shows the correlation between ranking in Google and length of content.</p> <p><img class="aligncenter size-large wp-image-26556" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-10-for-HW-217-750x422.jpg" alt="Chart from a study conducted by serpOQ shows the correlation between ranking in Google and length of content. Google may rank longer content in a higher position." width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-10-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-10-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-10-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-10-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px">You&rsquo;ll see from this chart there&rsquo;s a clear bias for Google to rank longer form content. Now, before we go off and say that every page should have tons of content on it, it&rsquo;s very dependent on the context. There are plenty of pages where you don&rsquo;t need a long-form article. I&rsquo;m not saying every piece of content or every page on your site needs to have a mass of text on it. That&rsquo;s not the point. But from the point of view of informational content, it&rsquo;s very clear that longer form is better</p> <p>And then another chart. This one&rsquo;s from <a href="https://www.hubspot.com/" target="_blank" rel="noopener noreferrer">HubSpot</a>. This data shows that longer form content actually earns more links.</p> <p><img class="aligncenter size-large wp-image-26557" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-11-for-HW-217-750x422.jpg" alt="Chart from Hubspot shows longer form content actually earns more links" width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-11-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-11-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-11-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-11-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>Now you can see how I&rsquo;m making the connection here and drawing all the pieces together.</p> <p>One last chart. This one&rsquo;s a bonus chart from a Perficient Digital study that we published on links as a ranking factor. In this chart, you can see that Google ranks content with more links higher based on a normalized link score that we created.</p> <p><img class="aligncenter wp-image-26558 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-12-for-HW-217-750x422.jpg" alt="Chart shows data from Perficient Digital on links and ranking - Google ranks content with more links higher. " width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-12-for-HW-217-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-12-for-HW-217-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-12-for-HW-217-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/07/Chart-12-for-HW-217.jpg 1280w" sizes="(max-width: 750px) 100vw, 750px"></p> <p>Look at the three pieces: longer form content ranks higher, longer form content gets more links, site with more links rank higher. These three things are all tied very, very closely together. The reason why content is king is that you&rsquo;re not going to get the links if you don&rsquo;t have the right content to earn them. So, content is indeed more king than ever.</p> <p style="text-align: left;"><strong>Don&rsquo;t miss a single episode of Here&rsquo;s Why</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here&rsquo;s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here&rsquo;s Why Videos</a>&nbsp;| <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p></body></html> Content Marketing Here's Why Videos Search Engine Algorithms SEO Eric Enge Guide to Web Compliance and Web Accessibility https://www.stonetemple.com/guide-to-web-compliance-and-web-accessibility/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:248d960b-4f63-3544-cddf-7b002b3ad089 Wed, 26 Jun 2019 07:00:30 +0000 ADA compliance and web accessibility are more serious than you likely know. Consider this scenario. You or one of your clients suddenly receives a letter stating that the website you administer is not ADA compliant and you&#8217;re facing litigation. Facing litigation? Now what! The best course of action is to proactively review your website for... <a class="readmore" href="https://www.stonetemple.com/guide-to-web-compliance-and-web-accessibility/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p>ADA compliance and web accessibility are more serious than you likely know. Consider this scenario. You or one of your clients suddenly receives a letter stating that the website you administer is not ADA compliant and you&rsquo;re facing litigation. Facing litigation? Now what!</p> <p>The best course of action is to proactively review your website for ADA compliance and ensure that it is accessible to people with disabilities, before you get into trouble. The level of compliance necessary is outlined in the Web Content Accessibility Guidelines (WCAG) 2.0 (available here). These guides are quite detailed, but it will help you fully comply with the law and insulate your company from litigation because it&rsquo;s comprehensive.</p> <p>A good place to start for website ADA compliance and accessibility, is to use the following:</p> <ul><li>Check the current state of your website accessibility with tools like WAVE wave.webaim.org and the Google Lighthouse tool (available in the Chrome browser)</li> <li>Ensure that all images have descriptive alt text</li> <li>Provide closed captioning on any videos your site may have</li> <li>Provide text transcripts of any video or audio only files</li> <li>Give users the ability to pause, stop or hide any automated content like email sign ups</li> <li>Use simpler design, be sure the website isn&rsquo;t overly complex and provide options for adjustments to size/color of text and content</li> <li>Be sure your website supports keyboard navigation (think navigation between elements with arrows and tab keys)</li> <li>Provide support features so a person with a disability can contact the webmaster and receive a response</li> <li>Be sure any forms on your website have instructions for their use and that each form element is labeled with clear and understandable text <ul><li>Also, use the id and label HTML elements on form items</li> </ul></li> </ul><p>Once the above checklist has been followed, it is advisable to have a legal professional review your website in light of the WCAG 2.0 guidelines.</p> <p>&nbsp;</p></body></html> SEO John Dietrich Why You Must Know about the New Evergreen Googlebot – Here’s Why #217 https://www.stonetemple.com/you-must-know-about-new-evergreen-googlebot-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:03e1893d-9394-51a8-79cc-759e7b90044f Mon, 17 Jun 2019 07:00:28 +0000 Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here&#8217;s Why digital marketing video series, Eric Enge, together with Google&#8217;s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash... <a class="readmore" href="https://www.stonetemple.com/you-must-know-about-new-evergreen-googlebot-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p>Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community?</p> <p>In this episode of the popular Here&rsquo;s Why digital marketing video series, Eric Enge, together with Google&rsquo;s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash URLs, &lt;div&gt; tags, and infinite scroll.</p> <p><iframe src="https://www.youtube.com/embed/V-lt-yLCEng" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">&#65279;</span></iframe></p> <p style="text-align: left;"><strong>Don&rsquo;t miss a single episode of Here&rsquo;s Why</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here&rsquo;s Why</a></p> <h2>Resources</h2> <ul><li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here&rsquo;s Why Videos</a>&nbsp;| <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul><h2>Transcript</h2> <p>Eric: Hey, everybody. My name is Eric Enge and today I&rsquo;m excited to bring to you Martin Splitt, a Google Webmaster trends analyst based out of Zurich, I believe.</p> <p>Martin: Yes.</p> <p>Eric: Say hi, Martin.</p> <p>Martin: Hello, everyone. Very nice to be here. Thank you very much, Eric, for the opportunity to be a guest here as well. And yes, I am, in fact, based in Zurich.</p> <p>Eric: Awesome. Great. Today, we want to talk a little bit about what happened to Google I/O related to the announcement that Googlebot became evergreen, which means that it will be on an ongoing basis on the latest version of Chrome&mdash; in this case, Chrome 74, for right now. So, what are some of the things that that means, and what are some of the things that still won&rsquo;t be supported as a result of this move?</p> <p>Martin: What it means is that we now support many, many features. I think it&rsquo;s 1,000 features or so that haven&rsquo;t been supported beforehand. I think most notably, ES 2015 or ES 6, and onwards. We have now upgraded to a modern version of JavaScript. A lot of language features are now supported by default; a bunch of new web APIs are supported, such as the intersection observer or the web components APIs version, one of which are the stable ones. That being said, there is a bunch of stuff that just doesn&rsquo;t make sense for Googlebot and that we continue not to support. To give you examples, there is the service worker. We&rsquo;re not supporting that because users clicking onto your page from the search result might never have been there beforehand. So, it doesn&rsquo;t make sense for us to run the service worker who is basically caching or which is basically caching data for later visits. We do not support things that have permission requests such as webcam or the geolocation API or push notifications. If those block your content, Googlebot will decline these requests, and if that means that your content doesn&rsquo;t show up, it means that Googlebot doesn&rsquo;t see your content either. Those are the most important ones. Also, Googlebot is still stateless. That means we&rsquo;re still not supporting cookies, session storage, local storage or IndexedDB across page load. So, if you wanna store data in any of these mechanisms, that is possible, but it will be cleared out before the next URL or the next page comes on.</p> <p>Eric: Got it. There are some other common things that I&rsquo;ve seen that people do that maybe you could comment on. I&rsquo;ll give you three. One is putting or having URLs that have hash marks in them and rendering that as separate content. Another one is infinite scroll, and then a third one is links, implemented as &lt;div&gt; tags.</p> <p>Martin: All of the examples you gave us, we have very good reasons not to implement. The hash URLs&mdash;the issue there is that you&rsquo;re using a hack. The URL protocol was not designed to be used that way. The hash URL&mdash; the fragments these bits with a hash in front of them&mdash;they are supposed to be a part of the page content and not different kinds of content. Using hash URLs will not be supported still. Using links in things that are not links, like buttons or &lt;div&gt; tags or anything else, would still not be supported because we&rsquo;re not clicking on things&mdash;that&rsquo;s ridiculously expensive and also a very, very bad accessibility practice. You should definitely use proper links. What was the third one?</p> <p>Eric: Infinite scroll.</p> <p>Martin: Yes, infinite scroll is a different story. Googlebot still doesn&rsquo;t scroll, but if you&rsquo;re using techniques such as the Intersection Observer that we are pointing out in our documentation, I highly recommend using that and then you should be fine. You should still test it and we need to update the testing tools at this point. We&rsquo;re working on that sooner rather than later. But generally speaking, lazy loading and infinite scroll is working better than before.</p> <p>Eric: One of the things that I believe is still true is that the actual rendering of JavaScript-based content is deferred from the crawl process. So, that also has some impact on sites. Can you talk about that?</p> <p>Martin: Yes. Absolutely. As you know, we have been talking about this last year as well as this year. Again, we do have render queue. It&rsquo;s not always easy to figure out when rendering is the culprit or when crawling is the culprit because you don&rsquo;t see the difference necessarily or that easily. But basically, we are working on removing this separation as well, but there&rsquo;s nothing to announce at this point. If you have a site that has a high-frequency change of content&mdash;let&rsquo;s say, a news site where news stories may change every couple of minutes&mdash;then you are probably well off considering something like server-side rendering or dynamic rendering to get this content seen a little faster. If you are a site like an auction portal, you might want to do the same thing. Basically, if you have lots of pages&mdash;and I&rsquo;m talking about millions&mdash;that content basically continuously changes. Then you probably want to consider an alternative to client-side rendering.</p> <p>Eric: Right. One of the things that used to be recommended was this idea of dynamic rendering. If you have one of these issues where you&rsquo;re using infinite scroll or you have real-time content or some of the other things that we talked about, dynamic rendering allows a already pre-rendered, if you will, version of the content to be delivered to Googlebot. Is that something that you still recommend?</p> <p>Martin: It&rsquo;s not a recommendation, per se. If you can make the investment in server-side rendering or server-side rendering in hydration or pre-rendering, where pre-rendering means if you have a website that only changes so often and you know when it changes. Let&rsquo;s say you have a marketing site that you update every month&mdash;then you know when you have the update, so you could use your JavaScript to be run whenever you deploy something new on your site and then create static HTML content from it. We recommend making these investments as a long-term strategy because they also speed up the experience for the user, whereas dynamic rendering only speeds it up or makes it more plausible for crawlers and not for users, specifically. It&rsquo;s more a work around than a recommendation, but it still can get you out of hot water if you can&rsquo;t make the investment in server-side rendering, pre-rendering or server-side rendering in hydration yet, or if you are basically on the way there but need something for the interim.</p> <p>Eric: Awesome. Any final comments about JavaScript before we wrap up?</p> <p>Martin: I would love to see more people experimenting and working with JavaScript rather than just downright disregarding it. JavaScript brings a lot of cool features and fantastic capabilities to the web. However, as it is with every other tool, if you use it the wrong way then you might hurt yourself.</p> <p>Eric: Awesome. Thanks, Martin.</p> <p>Martin: You&rsquo;re welcome, Eric.</p> <p style="text-align: left;"><strong>Don&rsquo;t miss a single episode of Here&rsquo;s Why</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here&rsquo;s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here&rsquo;s Why Videos</a>&nbsp;| <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p></body></html> Google Here's Why Videos SEO Eric Enge Why You Must be Prepared for Visual Search – Here’s Why #216 https://www.stonetemple.com/you-must-be-prepared-for-visual-search-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:98160c9e-74fa-6971-555c-ac24b4110b5c Mon, 03 Jun 2019 07:00:43 +0000 Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers?   In this episode of the award-winning Here&#8217;s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings.   Don’t miss a single episode of Here’s Why.... <a class="readmore" href="https://www.stonetemple.com/you-must-be-prepared-for-visual-search-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers? <span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}"> </span></p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings. </p> <p><iframe src="https://www.youtube.com/embed/f_sixO2Zh0E" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/google-at-20-a-shift-from-text-to-images/" target="_blank" rel="noopener noreferrer">Google at 20: A Shift from Text to Images</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Eric: So, Jess, images SEO in visual search have been around for a long time. Why are they becoming more important now? What&#8217;s changed recently?<span data-ccp-props="{}"> </span></p> <p>Jess: In a macro sense, the technology surrounding image hosting, image recognition, visual search, and that kind of thing has really improved. Image processing has become faster and you can get better quality images. And Google has noticed. In the &#8220;Next 20 Years of Google Search&#8221; post, Google signaled a switch from text to a more visual way of search. You can see this with their commitment to a much more visual mobile SERP (Search Engine Result Page).<span data-ccp-props="{}"> </span></p> <p>Eric: A lot of these changes have happened over the last year. What changes have you seen most recently?<span data-ccp-props="{}"> </span></p> <p>Jess: Some major changes have been with Google Lens, SERP experiments and changes, the Google Discover feed, and Google Collections.<span data-ccp-props="{}"> </span></p> <p>Eric: Tell us about Google Lens.<span data-ccp-props="{}"> </span></p> <p>Jess: Lens is Google&#8217;s built-in image recognition and search product. It&#8217;s accessible through the Google app and it lets you search for objects, image first. Say I want a version of a shirt—I can just take a picture of it on my phone and search for it online.<span data-ccp-props="{}"> </span></p> <p>Eric: And we&#8217;ve also seen it in Discover and Collections. Both are services used by Google. Discover shows a feed of topics related to what the user&#8217;s interests are, and Collections lets the user save search results to boards. It&#8217;s kind of like Pinterest in that way. Both display search results with large visuals, titles, and then short amounts of text. They&#8217;re usually extremely visual-first, especially compared with traditional SERPs. So how is this showing up in the SERPs?<span data-ccp-props="{}"> </span></p> <p>Jess: We&#8217;ve seen massive fluctuations in visuals in the SERP results. Image thumbnails, increased importance of images on the page, all that kind of thing. But the million-dollar question is, &#8220;Does this impact rankings?&#8221;<span data-ccp-props="{}"> </span></p> <p>Eric: Probably. Maybe. Well, we don&#8217;t know directly, and we don&#8217;t know how much, especially when compared with other ranking factors. But recently, I did have a chance to talk with Bing&#8217;s Fabrice Canel, who confirmed the concept that a page with a high-quality relevant image on it could be seen as a higher-quality page, as a result. And as for Google, we know they also care about a user&#8217;s experience. Having relevant, well-optimized images can create a much better experience than just a big block of text. We do know that speed is a ranking factor and is clearly very important to Google. Won&#8217;t images slow down your page? Maybe that would impact rankings.<span data-ccp-props="{}"> </span></p> <p>Jess: You can use good compression and next-gen image formats like WebP and JPEG 2000. But you can also think about the speed of the information making its way to the user. In that way, images are speed.<span data-ccp-props="{}"> </span></p> <p>Eric: Can you explain?<span data-ccp-props="{}"> </span></p> <p>Jess: You can explain what the Mona Lisa is in 1,000 words, or you can just show what the Mona Lisa looks like.<span data-ccp-props="{}"> </span></p> <p>Eric: If images are important, how can publishers best implement images on their pages?<span data-ccp-props="{}"> </span></p> <p>Jess: The usual rules for image optimization still apply. Make sure your images are a good size, that you use alt text correctly and accurately, and make sure that your images are a good quality. Beyond that, for speed, you can try implementing lazy loading while still making sure Googlebot can see your images. Try next-gen image formats and use unique images. And even run your images through the Google Image Recognition API to see if it sees what you want it to see.<span data-ccp-props="{}"> </span></p> <p>Eric: Images can be useful in different ways for different niches. You have to think about how your images can be used, for users to find you—and then how they can help your user when they have found you. E-commerce sites, for example, should make sure their products are discoverable using a reverse image search. Financial pages should use images and visual storytelling to help their users understand their text, as well.<span data-ccp-props="{}"> </span></p> <p>Jess: Yes, exactly. You can use images to stand out in the SERPs, help your users take advantage of visuals and take advantage of search features like Collections and Google Discovery.<span data-ccp-props="{}"> </span></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why.</strong> Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Jessica Peck Eric Enge’s interview with Fabrice Canel https://www.stonetemple.com/eric-enges-interview-with-fabrice-canel/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:4d23ac63-1857-43e5-4a9e-1227dc210246 Thu, 30 May 2019 07:00:58 +0000 Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics.   During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues... <a class="readmore" href="https://www.stonetemple.com/eric-enges-interview-with-fabrice-canel/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><img class="aligncenter size-full wp-image-26452" src="https://www.stonetemple.com/wp-content/uploads/2019/05/Fabrice-Canel-Featured-Image.jpg" alt="" width="1200" height="628" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/Fabrice-Canel-Featured-Image.jpg 1200w, https://www.stonetemple.com/wp-content/uploads/2019/05/Fabrice-Canel-Featured-Image-300x157.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/05/Fabrice-Canel-Featured-Image-768x402.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/05/Fabrice-Canel-Featured-Image-750x393.jpg 750w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics. <span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues to play.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: What&#8217;s behind this idea of letting people <a href="https://searchengineland.com/bing-lets-webmasters-submit-10000-urls-per-day-through-webmaster-tools-311405" target="_blank" rel="noopener noreferrer">submit 10,000 URLs a day to Bing</a>?<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: The thought process is that as our customers expect to find latest content published online, we try to get this content indexed seconds after the content is published. Getting content indexed fast, is particularly important for content like News. To achieve freshness, relying only on discovering new content via crawling existing web pages, crawling sitemaps and RSS feeds do not always work. Many sitemaps are updated only once a day, and RSS feeds may not provide full visibility on all changes done on web sites.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>So instead of crawling and crawling again to see if content changed, <a href="https://aka.ms/submitURLs2Bing" target="_blank" rel="noopener noreferrer">the Bing Webmaster API</a> allows to programmatically notify us of the latest URLs published on their site. We see this need not only for large websites but for small and medium websites who don&#8217;t have to wait for us to crawl it, and don’t like too many visits from our crawler Bingbot on their web sites. <span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: It&#8217;s a bit like they&#8217;re pushing Sitemaps your way. And the code to do this is really very simple. Here is what <a href="https://blogs.bing.com/webmaster/may-2019/Easy-set-up-guide-for-Bing%E2%80%99s-Adaptive-URL-submission-API" target="_blank" rel="noopener noreferrer">that looks like</a>:<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>You can use any of the below protocols to easily integrate the <a href="https://docs.microsoft.com/en-us/dotnet/api/microsoft.bing.webmaster.api.interfaces.iwebmasterapi.submiturl?view=bing-webmaster-dotnet" target="_blank" rel="noopener noreferrer">Submit URL</a> API into your system.  </p> <p><img class="aligncenter size-full wp-image-26456" src="https://www.stonetemple.com/wp-content/uploads/2019/05/bing-submit-url-api-code-samples-e1559151528552.jpg" alt="A screenshot of protocols you can use to easily integrate the Submit URL API into your system." width="796" height="606" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/bing-submit-url-api-code-samples-e1559151528552.jpg 796w, https://www.stonetemple.com/wp-content/uploads/2019/05/bing-submit-url-api-code-samples-e1559151528552-300x228.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/05/bing-submit-url-api-code-samples-e1559151528552-768x585.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/05/bing-submit-url-api-code-samples-e1559151528552-722x550.jpg 722w" sizes="(max-width: 796px) 100vw, 796px" /></p> <p>&nbsp;</p> <p>Fabrice: Yes, we encourage both, pushing the latest URLs to Bing and having sitemaps to insure we are aware of all relevant URLs on the site. Pushing is great but the internet is not 100% reliable, sites goes down, your publishing system or our system may have temporary issues, sitemaps is the guaranty that we are aware of all relevant URLs on your site. In general, we aim to fetch sitemaps at least once a day, and when we can fetch more often most sites don’t want us to fetch them as often as every second. Complementary to freshness, RSS feeds is still a good solution for small and medium sites, but some sites are really big, and one RSS can&#8217;t handle more than 2500 URLs to keep its size within 1 MB. All of these things are complementary to tell us about site changes.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: This means you will get lots of pages pushed your way that you might not have gotten to during crawling, so it should not only enable you to get more real time content, but you&#8217;ll be able to see some sites more deeply.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Absolutely, every day we discover more than 100 billion URLs that we have never seen before. What is even scarier, these are the URLs that we normalized&#8211; no session ids, parameters, etc. This is only for content that really matters and it&#8217;s still 100 billion new ones a day. A large percentage of these URLs are not worth indexing. Some simple examples of this include date archives within blogs or pages that are largely lacking in unique content of value. The Bing mechanism for submitting URLs in many cases is more useful and trustable than what Bingbot can discover through links.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: For sites that are very large, I heard you make reference that you would allow them to form more direct relationships to submit more than 10,000 URLs per day.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: You can contact us, and we&#8217;ll review &amp; discuss it, and how it bears on business criteria of the sites. please don&#8217;t send us useless URLs, as duplicate content or duplicate URLs, so we won&#8217;t send fetchers to fetch that.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: How will this change SEO? Will crawling still be important?<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: It&#8217;s still important to ensure that search engines can discover your content and links to that content. With URL submission you may have solved the problem of discovery, but understanding interlinking still matters for context.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Related to that is selection, SEOs should include links to your content and selection. The true size of the Internet is infinity, so no search engines can index all of it.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Some websites are really big, instead of adding URLs to your sites to get only few of the URLs indexed, it’s preferable to focus on ensuring the head and body of your URLs are indexed. Develop an audience, develop authority for your site to increase your chances of having your URLs selected. URL submission helps with discovery, but SEOs still need to pay attention to factors that impact selection, fetching, and content. Ultimately, your pages need to matter on the Internet.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: So, even the discovery part, there is still a role for the SEO to play, even though the API makes it easier to manage on your end.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Yes, for the discovery part there&#8217;s a role for the SEO to remove the noise and guide us to the latest content. LESS IS MORE. The basics of content structure still matter too.  For example, you:<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <ul> <li>still need titles/headers/content</li> <li>still need depth and breadth of content</li> <li>still need readable pages</li> <li>still need to be concerned about site architecture and internal linking<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></li> </ul> <p>Eric: On the AI side of things, one of the things I think we&#8217;re seeing is an increasing push towards proactively delivering what people want before they specifically request it&#8211; less about search, and more about knowing preferences &amp; needs of users, serving up things to them real-time, even before they think to do a search. Can you discuss that a little bit?<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: You might think of this as position &#8220;-1&#8221;, this is not only to provide results, but to provide content that may satisfy needs of the people, information that is related to you and your interests, within the Bing app or Bing Home page. You can set your own interest via the Bing settings and then you will see the latest content on your interest in various canvas. I am deeply interested in knowing the latest news quantum computing… what’s your interests?<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Instead of searching for the latest every five minutes, preferable to be notified about what&#8217;s happening in more proactive ways.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: So Bing, or Cortana, becomes a destination in of itself, and rather than searching you&#8217;re getting proactive delivery of content, which changes the use case.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Yes. We prefer surfacing the content people are searching for based on their personal interests. To be the provider of that content, to have a chance to be picked up by search engines, you have to create the right content and establish the skill and authority of that content. You must do the right things SEO-wise and amplify the authority of your site above other sites. <span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: There&#8217;s always the issue of authority, you can make great content, but if aren&#8217;t sharing or linking to your content, it probably has little value.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Yes, these things still matter. How your content is perceived on the web is a signal that helps us establish the value of that content.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: Let&#8217;s switch the topic to visual search and discuss use cases for visual search.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: I use it a lot, and shopping is a beautiful example of visual search in action. For example, take a picture of your chair with your mobile device, upload the image to the Bing Apps and bingo you have chairs that are matching this model. The image is of a chair, it&#8217;s black, and the App will find similar things that are matching.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> <img class="aligncenter wp-image-26457 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/05/bing-visual-search-art-of-seo-309x550.jpg" alt="Bing Visual Search of 3rd Edition of Art of SEO Screen" width="309" height="550" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/bing-visual-search-art-of-seo-309x550.jpg 309w, https://www.stonetemple.com/wp-content/uploads/2019/05/bing-visual-search-art-of-seo-169x300.jpg 169w, https://www.stonetemple.com/wp-content/uploads/2019/05/bing-visual-search-art-of-seo.jpg 562w" sizes="(max-width: 309px) 100vw, 309px" /></span></p> <p>Visual search involves everything related to shopping, day to day object recognition, people recognition, and extracting information that is matching what your camera was capturing.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: For example, I want to know what kind of tree that is &#8230;<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Trees, flowers, everything<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: How much of this kind of visual search do you anticipate happening? I&#8217;d guess it&#8217;s currently small.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Well, yes, and no. We use this technology already in Bing for search and image search&#8211; understanding images we are viewing on the Internet&#8211; images with no caption or no alt text relating to the image, if we are able to recognize the shapes in the image, people may put in text keywords, the image may have additional meaning, extracting information that can advance the relevance of a web page.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Going beyond Bing and search, this capability is offered in Azure and articulated in all kinds of systems across the industry, this is offering enterprises the ability to recognize images, also camera inputs, and more. This can also extend into movies.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: You mentioned the role images can play in further establishing the relevance of a web page. Can visual elements play a role in assessing a page&#8217;s quality as well?<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Yes, for example you can have a page on the Internet with text content, and within it you may have an image that is offensive in different ways. The content of the text is totally okay, but the image is offensive for whatever reason. We must detect that and treat it appropriately.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: I&#8217;d imagine there are scenarios where the presence of an image is a positive quality identifier, people like content with images after all.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Yes, images can make consuming the content of a page more enjoyable. I think in the end it&#8217;s all about the SEO, you need to have good text, good schema, and good images, Users would love to go back to your site if it&#8217;s not full of ads, and not too much text with nothing to illustrate. If you have a bad website with junky HTML people may not come back. They may prefer another site with preferable content.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: Integration of searching across office networks is one of the more intriguing things we&#8217;ve heard from Bing, including the integration with Microsoft Office documents. As a result, you can search Office files and other types of content on corporate networks.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: When you search with Bing and you are signed up to a Microsoft/Office 365 offering enabling Bing for business, Bing will also search your company data, people, documents, sites and locations, as well as public web results, and surface this search results in a unified search results experience with internet links. People don&#8217;t have to search in two three places to find stuff. Bing offers a one-click experience, where you can search your Intranet, SharePoint sites for the enterprise, and the Internet all at once. You can have an internal memo that comes up in a search as well as other information that we find online. We offer you a global view. As an employee, this is tremendously helpful to do more by easing finding the information.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Need to find the latest vacation policy for your company? We can help you find it. Need to know where someone is sitting in your office? We can help you find that too. Or, informational searches that we do can seamlessly find documents both online and offline.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: Back to the machine learning topic for a moment &#8211; are we at the point today where the algorithm is obscure enough it is not possible for a single human to describe the specifics of ranking factors.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: In 15 minutes it can&#8217;t be effectively done. We are guided through decisions we are taking in terms of quality expectations and determining good results vs. not so good results. Machine learning is far more complicated, when we have issues, we can break it down, find out what is happening per search. But it&#8217;s not made up of simple &#8220;if-then&#8221; coding structures, it&#8217;s far more complicated<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: People get confused when they hear about AI and machine learning and they think that it will fundamentally change everything in search. But the reality is that search engines will still want quality content, and need determine its relevance and quality. <span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Machine learning may be better at this, but as publishers, our goal is still to create content that is very high quality, relevant, and to promote that content to give it high visibility. That really doesn&#8217;t change, it doesn&#8217;t matter whether you&#8217;re using AI / machine learning or a human generated algorithm.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: That will never change. SEO is like accessibility where you need common rules to make things accessible for people with disabilities. In the process of implementing SEO you&#8217;re helping search engines understand the thing, you need to follow the basic rules, you can&#8217;t expect search engines to do magic and adapt to each and every complex case.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: There&#8217;s an idea that people have that machine learning might bring in whole new ranking factors that have never been seen before. But it&#8217;s not really going to change things that much is it?<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: Yes, a good article is still a good article.<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Eric: A couple of quick questions to finish. John Mueller of Google tweeted recently that they <a href="https://searchengineland.com/google-no-longer-supports-relnext-prev-314319" target="_blank" rel="noopener noreferrer">don&#8217;t use prev/next anymore</a>. Does Bing use it?<span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}"> </span></p> <p>Fabrice: We are looking at it for links &amp; discovery, and we use it for clustering, but it is a loose signal. One thing related to AI, at Bing we look at everything, this isn&#8217;t a simple &#8220;if-then&#8221; thing, everything on the page is a hint of some sort. Our code is looking at each and every character on each and every page. The only thing that isn&#8217;t a hint is robots.txt SEO Eric Enge Why Pagination is Important – Here’s Why #215 https://www.stonetemple.com/why-pagination-is-important-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:2e01cf0c-27cc-958b-29e4-12871076794c Mon, 20 May 2019 07:00:52 +0000 Google&#8217;s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination? In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it.  Don’t miss a single episode of... <a class="readmore" href="https://www.stonetemple.com/why-pagination-is-important-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Google&#8217;s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination?</p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it.</p> <p><iframe src="https://www.youtube.com/embed/vyWRh2uxgrc" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/pagination-canonicalization-seo-your-technical-guide/" target="_blank" rel="noopener noreferrer">Pagination Canonicalization &amp; SEO: Your Technical Guide</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>So recently, <a href="https://twitter.com/JohnMu/status/1108717486424363009" target="_blank" rel="noopener noreferrer">Google&#8217;s John Mueller tweeted</a> that Google has not made use of rel=prev/next tags for some time. But my assessment is that the reason they did this is because the quality of the tagging web developers were using was probably poor on average.</p> <p><img class="aligncenter wp-image-26404 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/05/John-Mueller-Tweet-on-pagination-750x444.png" alt="John Mueller Tweet on Google no longer uses rel=prev/next" width="750" height="444" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/John-Mueller-Tweet-on-pagination-750x444.png 750w, https://www.stonetemple.com/wp-content/uploads/2019/05/John-Mueller-Tweet-on-pagination-300x177.png 300w, https://www.stonetemple.com/wp-content/uploads/2019/05/John-Mueller-Tweet-on-pagination-768x454.png 768w, https://www.stonetemple.com/wp-content/uploads/2019/05/John-Mueller-Tweet-on-pagination.png 928w" sizes="(max-width: 750px) 100vw, 750px" /></p> <p>This is actually a parallel to what happened with rel=author tags back in 2014, when Google discontinued support for those. Back at that time, we actually did a study on how well those were implemented by people at the time. We&#8217;ll share that in the show notes below.</p> <p>This study shows that 71% of the sites with prominent readership made no attempt to implement authorship or implemented it incorrectly. Many of those who had implemented it didn&#8217;t understand exactly how to do it and they just got it wrong.</p> <p>That said, what should we do to support paginating page sequences now? If you have prev/next tags, you could still use them on your page if you want. Google won&#8217;t use them. Bing might use them—we don&#8217;t actually know for sure. But if you are going to keep them on your pages, make sure they are implemented correctly. You do have to take the time to learn how to follow the specs carefully and get it right.</p> <p>Putting aside the prev/next tags for a moment, let&#8217;s think about how you should implement pagination otherwise on your page. Our first preference is to implement that pagination in clean HTML tags that are visible in the source code for the pages on your site—something that is easy for the search engines to parse.</p> <p>The second choice would be to implement it in a way that isn&#8217;t clinging to the source code, but you can actually see it in the DOM or the Document Object Model. That means that your links are going to be anchor tags with a valid href attribute, not span or button elements with attached JavaScript click events.</p> <p>Paginated pages should also canonical to themselves—that&#8217;s a good reinforcing signal. These are the things that you need. The reason why this is still important is that pagination is something that still matters to users. If you&#8217;ve got 200 products in a particular category, you probably don&#8217;t want to show 200 products on one single page. Breaking that up into many pages is actually a very good way to make the content more parsable and readable and usable for users. This is really why pagination is still important. But make sure you get that pagination implemented the correct way as I&#8217;ve outlined in today&#8217;s video.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Site Architecture Eric Enge Top Takeaways from Next10x Digital Marketing Conference 2019 https://www.stonetemple.com/top-takeaways-from-next10x-digital-marketing-conference-2019/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:5d2d5d63-05c8-c06e-1206-99c36472aeef Thu, 16 May 2019 07:00:03 +0000 On May 2, 2019, Perficient Digital hosted the third annual Next10x conference in Boston. The one-day agenda was packed with relevant, valuable digital marketing and SEO information and networking breaks. It included 12 industry speakers and had a strong focus in two areas: The future of digital marketing Things that you can do right now... <a class="readmore" href="https://www.stonetemple.com/top-takeaways-from-next10x-digital-marketing-conference-2019/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><img class="aligncenter size-full wp-image-26428" src="https://www.stonetemple.com/wp-content/uploads/2019/05/Next10x-Featured-Image.jpg" alt="Eric Enge, General Manager of Perficient Digital speaking on stage at Next10x Conference in Boston in 2019" width="800" height="450" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/Next10x-Featured-Image.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/05/Next10x-Featured-Image-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/05/Next10x-Featured-Image-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/05/Next10x-Featured-Image-750x422.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>On May 2, 2019, Perficient Digital hosted the <a href="https://www.stonetemple.com/next10x-conference/" target="_blank" rel="noopener noreferrer">third annual Next10x conference</a> in Boston. The one-day agenda was packed with relevant, valuable digital marketing and SEO information and networking breaks. It included 12 industry speakers and had a strong focus in two areas:</p> <ol> <li>The future of digital marketing</li> <li>Things that you can do right now to grow your business</li> </ol> <p>Many of the industry’s top speakers came and shared their knowledge, expertise and insights. Didn’t get a chance to join us this year? No worries – today’s post will provide you with a recap of the top takeaways from the day.</p> <p><strong><a href="https://www.stonetemple.com/next10x-conference/stay-in-the-loop.html" target="_blank" rel="noopener noreferrer">Sign me up to stay in the loop about Next10x 2020</a></strong></p> <h3>Top 5 SEO Opportunities</h3> <h4><em>Eric Enge, General Manager, Digital Marketing, Perficient Digital</em></h4> <p>SEO is about giving Google what they want — a great user experience based on intent. Our learnings from the algorithm updates show that consistent updates raise the rankings of sites that meet user intent. It’s in our interest as publishers to align with Google’s goals. As a result, here are the five biggest opportunities for SEO in 2019:</p> <ul> <li><u>High-quality content</u> – Google recognizes that user needs are complex and unique to each use, and its algorithm updates are focused on surfacing sites that offer a depth and breadth of content likely to satisfy those needs. In short, publishing high volumes of content (when compared to competition) can cause your organic search traffic to soar.</li> <li><u>Promote content effectively</u> – You can have the world’s greatest web site, but you won’t get much traffic if no one knows about it. Promote your site, drive high levels of visibility to what you’ve created, and get cited and referenced across the web. Links still matter a great deal, and they remain a big key to SEO success.</li> <li><u>Speed matters</u> – A one-second mobile delay can reduce conversions by up to 20%, and 53% of users abandon pages that take more than three seconds to load. Yet, the average page takes more than 12 seconds to load on mobile. Find ways to speed up your site and you’re likely to see great results. One approach to consider is to implement accelerated mobile pages (AMP), a progressive web app (PWA), or both (a PWAMP!).</li> <li><u>Publish original, high-quality images</u> – Searching with a camera is the next big phase of search. Original, large, clean, and optimized images directly related to the site will offer users a better experience with your content and open the door to new traffic opportunities, such as traffic from Google Discover.</li> <li><u>Invest in voice</u> – Users are becoming more and more comfortable speaking to their devices. Personal assistants will be the driving applications behind voice usage. As a publisher, the biggest opportunities are for those who create personal assistant apps, such as an Alexa Skill or an Actions on Google app. These will advance from the scripted conversations available today to fully cognitive conversations.</li> </ul> <h3>Make Your Mobile Site Fly with AMP</h3> <h4><em>Ben Morss, Developer Advocate, Google</em></h4> <p>Speed is everything. It matters to users across the globe. It is even more critical in a world where most users have 3G connections or slower (40% of connections worldwide are 2G). Here in the U.S., delays in page load times significantly impact user engagement and conversions on your site.</p> <p>AMP is an open source program that provides an industry-standard approach to speeding up your pages. Based on a collection of web components built off HTML, AMP provides some JavaScript functionality like menus and image carousels. AMP also includes these key aspects:</p> <ul> <li>AMP discourages/bans features that slow speed, provides a stable layout that eliminates distracting ads, and only loads content when it’s needed.</li> <li>Originally, site owners that adopted AMP created an HTML/JavaScript version of their site and then an AMP version that was used as an alternate mobile experience. Today, more and more implement AMP as the standard (and only) version of their mobile pages.</li> <li>In general, most sites can largely be re-created in AMP, which can support visually rich experiences. Some exceptions remain but are rare.</li> <li>Checkout pages are one of the few pages that still usually require too much JavaScript to translate to AMP pages.</li> <li>Ben shared a case study of an e-commerce site in India that saw a 60% improvement in speed and a 40% reduced bounce rate.</li> </ul> <p>PWAs create an app-like experience on the web, and adoption of these is spreading. Microsoft is actively looking for PWAs to feature in their app store and Chrome has started launching PWAs for PCs, with Macs hopefully soon to follow.</p> <p>Consider the key aspects of PWAs:</p> <ul> <li>If your site is developed with a PWA, your normal web pages behave like a smartphone app when accessed via your phone, eliminating the need to develop a separate code experience for phones. This drives rapid adoption — since all users who access your site get the PWA, maintenance and development are simplified.</li> <li>A core component of the PWA is the Service Worker, which actively preloads content prior to a user requesting it. As a result, the page they access next is often preloaded onto their phone even before they request it, resulting in great increases in speed.</li> </ul> <h3>The Future is Conversational and Visual</h3> <h4><em>Duane Forrester, VP of Industry Insights, <a href="https://www.yext.com/" target="_blank" rel="noopener noreferrer">Yext</a></em></h4> <p><img class="aligncenter size-full wp-image-26427" src="https://www.stonetemple.com/wp-content/uploads/2019/05/Duane-Speaking.jpg" alt="Yext's Duane Forrester Speaking on stage at Next10x Conference in Boston in 2019" width="800" height="450" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/Duane-Speaking.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/05/Duane-Speaking-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/05/Duane-Speaking-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/05/Duane-Speaking-750x422.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Trends are driven by platform change. It’s important to have these new devices and platforms in your life to understand how users are searching and what content they are consuming. Smart speakers and personal assistants are integrating with everyday life, including in houses, cars, and during a user’s day-to-day routine.</p> <p>Your brand has numerous audiences and consumer touchpoints. Search engines want consistent and reliable data across touchpoints to determine how to serve up a reasonable and expected answer.</p> <ul> <li>Seventy-three percent of high-intent traffic (someone intending to enter a business/make a purchase) happens off-site. Most customers never visit a homepage because search intent takes them to other channels and specific landing pages.</li> <li>It’s important to manage entities (companies, events, people) as users become more thoughtful about their spending power.</li> </ul> <p>The customer journey usually begins with a question, but it involves a series of questions and answers before the goal is completed. As a result, search is moving from keywords to questions. Developing a questions catalog can help drive content creation to enable your business to be a part of the conversation.</p> <ul> <li>To be a trusted and valued brand, businesses must structure data across entities and platforms and provide answers for all stages of this journey. Knowledge graphs are key for a business to develop an authentic relationship with consumers. Using “best” in a query automatically filters out any business with less than a four-star rating, so cleaning up and responding to feedback is more critical than ever.</li> <li>The world is having a conversation, whether you’re in it or not. It’s best to be in it. For example, do you look at your reviews? Do you respond to the bad ones and try to resolve the issue?</li> <li>Conversations are more authentic. An organization must understand the complex intent behind questions and get to what the user means to better advertise to a group. This is especially effective when you overlay demographic data — one of the things that makes psychographic marketing on Facebook so interesting.</li> </ul> <h3>Spicy Content Marketing that Warms Up Cold Calls</h3> <h4><em>Chris Brogan, CEO, <a href="https://owner.media/" target="_blank" rel="noopener noreferrer">Owner Media Group</a></em></h4> <p><img class="aligncenter size-full wp-image-26426" src="https://www.stonetemple.com/wp-content/uploads/2019/05/Chris-Brogen-Speaking.jpg" alt="Chris Brogen speaking on stage at Next10x in Boston in 2019" width="800" height="450" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/Chris-Brogen-Speaking.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/05/Chris-Brogen-Speaking-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/05/Chris-Brogen-Speaking-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/05/Chris-Brogen-Speaking-750x422.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>It’s critical for marketers to put humanity back into content. Attention is at an all-time low because of the junk content cluttering the space, especially for email marketers. Over 2,000 words may get you linked and bookmarked, but quick content gets you actions. As a result, it’s important to match the content you produce to the user needs you’re trying to address and the results you hope will come from it.</p> <p>Two types of users exist – browsers and searchers. Both start their query because of an event, followed by awareness, and then an evaluation of the results. Marketers need to get smarter about the customer journey and recognize that trying to reach the masses won’t reach anyone. Instead, we need to go after multiple specificities.</p> <p>For example, consider Microsoft’s Super Bowl ad <a href="https://www.youtube.com/watch?v=_YISTzpLXCY" target="_blank" rel="noopener noreferrer">about disabled gamers</a>. It is very targeted, yet has broad audience appeal at the same time. At the heart of this type of approach is understanding that specificity makes us take an interest because we feel connected.</p> <p>In addition, email marketing needs to be worth forwarding and worth keeping in an inbox. Don’t waste the opportunity of a newsletter with poorly planned content — make sure it resonates. Don’t send it from inhuman email addresses that shut down conversation (donotreply@ addresses). Invite the responses and respond back to them. Create a conversation.</p> <p>When reviewing content, don’t just focus on the technical aspects of writing like grammar, word count, and links. Review the content for tribalism and consider the social flux. Speak to audiences that are developing their voices when you have a compelling reason. Business is about belonging — fitting in is what you do when you don’t belong.</p> <p>In terms of creating a connection, video is underutilized and underappreciated:</p> <ul> <li>People read, on average, 19 minutes a day.</li> <li>On average, they spend six hours online consuming content, but text is no longer a driver.</li> <li>Video puts a human face in front of human faces.</li> </ul> <h2>Panel: Case Studies</h2> <p><img class="aligncenter size-full wp-image-26430" src="https://www.stonetemple.com/wp-content/uploads/2019/05/Panel.jpg" alt="Four panelists discussing at Next10x Conference in Boston, MA in 2019" width="800" height="450" srcset="https://www.stonetemple.com/wp-content/uploads/2019/05/Panel.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/05/Panel-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/05/Panel-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/05/Panel-750x422.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>This panel had four speakers covering several different topics:</p> <ul> <li>Susan Wenograd, Account Group Director, <a href="https://www.aimclearblog.com/" target="_blank" rel="noopener noreferrer">Aimclear</a></li> <li>Grant Davies, Agency General Manager, Perficient Digital</li> <li>Jordan Silton, Director of SEO Marketing, <a href="https://www.apartments.com/" target="_blank" rel="noopener noreferrer">Apartments.com</a></li> <li>Shawn Tyler, Senior Director of Marketing, SEO, Affiliate and Social, <a href="https://www.bold.com/" target="_blank" rel="noopener noreferrer">BOLD</a></li> </ul> <h3>Brand Awareness Case Study</h3> <h4><em>Susan Wenograd, Account Group Director, <a href="https://www.aimclearblog.com/" target="_blank" rel="noopener noreferrer">Aimclear</a></em></h4> <p>Aimclear tried to prove the impact of a Facebook video ad campaign on brand awareness by testing a two-market strategy for six weeks. For this test, they determined the measurement for increased awareness would be a lift in traffic. The test focused on scalable tactics for the travel vertical for two cities, one of which would operate as a control group.</p> <p>The client created how-to videos with long wind ups that achieved an average watch of two seconds. Aimclear provided aspirational videos rooted in the emotions of travel and received an average watch time of 10 seconds. Aimclear scaled the project and achieved a 41% lift year over year (YoY) for the test group over the control group.</p> <ul> <li>The emotional connection helped with engagement that stimulated a retargeting campaign featuring product details.</li> <li>The key is to capture attention in the first couple of seconds.</li> </ul> <h3>Mobile Case Study</h3> <h4><em>Grant Davies, General Manager, Perficient Digital</em></h4> <p>Apps account for 80% of time spent on mobile devices. Businesses are doing the work to get users to their mobile experiences but aren’t emphasizing work to keep them there. Fifty percent of consumers are put off by a bad mobile experience, and 40% will turn to a competitor after a bad mobile experience.</p> <p>Grant shared a rental equipment case study that found a change in user needs within their industry. His team found that users wanted to make phone calls and talk to a person rather than go through an app.</p> <p>Once this was realized, new ways to chat and personalized features, like active notifications and chatbots, were developed. Identifying the actual needs of the consumers changed the way the business prioritized work.  </p> <p>Grant also added some thought on the future of mobile:</p> <ul> <li>We will see more microtransactions from users that are willing to sell data when properly informed of the use and personal benefits.</li> <li>There will be improved accessibility for those with disabilities.</li> <li>Healthcare services will increasingly leverage mobile.</li> <li>Voice assistants with actual intelligence will emerge.</li> </ul> <h3>Contextual Linking Case Study</h3> <h4><em>Jordan Silton, Director – SEO Marketing, <a href="https://www.apartments.com/" target="_blank" rel="noopener noreferrer">Apartments.com</a></em></h4> <p>Apartments.com is a large and complex site with many opportunities for natural interactions between their pages. Yes, the problem of implementing contextual linking was a tough one – it’s hard to do it in an easily scalable way.</p> <p>Using artificial intelligence (AI), Apartments.com created a scalable method for adding accurate, quality links to test. The method correctly identified entities and the correct links, but the cost to parse the content wasn’t scalable. Apartments.com couldn’t easily prioritize entities that mattered to them.</p> <p>As a result, Apartments.com started with a database of their entities. They used regular expressions to match entities within content with content to link to. This method allowed them to effectively narrow down on local entities and the content they were linking to. Using this method, the contextual links on their site update automatically.</p> <p>Takeaways from the experience:</p> <ul> <li>Data science is key.</li> <li>Simple solutions can be more effective.</li> <li>When you dream big and push the envelope, you find your most creative solution and accomplish more.</li> </ul> <h3>Managing a Mature Product Case Study</h3> <h4><em>Shawn Tyler, Senior Director of Marketing, SEO, Affiliate and Social, <a href="https://www.bold.com/" target="_blank" rel="noopener noreferrer">BOLD</a></em></h4> <p>Shawn shared an enterprise’s approach to assessing and evolving a mature online property. His presentation focused on years of building up a successful site &#8211; when some of the strategies stop working, how can you change direction without risking what is still working well? Some key takeaways were:</p> <ul> <li>Realizing that catching and strategically addressing technical errors is essential.</li> <li>Utilizing multiple tools to track and differentiate their properties is important. This helps prioritize what content to emphasize or devalue and collect and evaluate backlinks.</li> <li>The need to stablish KPIs across sites and develop content and technical QA processes.</li> </ul> <h3>Technical SEO and How It Can Benefit Your Business</h3> <h4><em>Martin Splitt, Developer Advocate, Google</em></h4> <p>Technical SEOs are the link between developer and marketer. They need to understand the challenges of developers and investment interests of marketers to help both achieve their goals. Some key aspects of this include:</p> <ul> <li>Supporting development teams so they are thinking about SEO when you are not in the room and can keep pace in an agile workflow.</li> <li>Testing and monitoring for technical issues to build a strong foundation rather than after the fact. This is more costly and time intensive than catching issues early on.</li> <li>Advocating for site performance in a sea of competing priorities. <ul> <li>Sixty-six percent of customers judge a company based on website performance.</li> </ul> </li> </ul> <p>The four most important aspects of technical SEO:</p> <ol> <li>Be discoverable <ol> <li>This comes down to good links (use the &lt;a&gt; tag) and limited JavaScript – if the JavaScript fails or connectivity is lost during load, it will ruin the link. Parsers can understand JavaScript links but can’t run them.</li> <li>Knowing when to use buttons vs. links. If it takes the user to different content, use a link.</li> <li>The <a href="https://developers.chrome.com/extensions/history" target="_blank" rel="noopener noreferrer">History API</a> runs code when URLs change. This helps to avoid tricking browsers with fragment identifiers.</li> </ol> </li> <li>Be crawlable <ol> <li>Crawl budget is based on crawl rate, and demand is determined by the server.</li> <li>Changes to the server include migrations and changing pages.</li> <li>Crawlability has nothing to do with ranking.</li> <li>Update your robot.txt file very carefully.</li> </ol> </li> <li>Be indexable <ol> <li>Googlebot understands JavaScript but processes it in a deferred manner.</li> <li>Using semantic HTML markup helps search engines understand the page.</li> <li>Make sure you’re making a reasonable number of requests.</li> <li>Reduce render-blocking JavaScript. If the JavaScript comes before the content in the code, search engines must download and execute the JavaScript before it, or the users, can understand the page content.</li> </ol> </li> <li>Be usable <ol> <li>An obvious title and snippets are a must.</li> <li>Website performance and mobile friendliness must be a priority. Use tools to verify this.</li> <li>Measure speed by the time it takes to load the content users have come to the site to find.</li> <li>Understand the limitations of your framework.</li> </ol> </li> </ol> <h2>Panel: Demystifying Analytics</h2> <p>This panel had two speakers:</p> <ul> <li>Kathryn Bogen, Analytics Director for Perficient Digital</li> <li>Jenny Halasz, Founder, CEO for JLH Marketing.</li> </ul> <h3>Analytics Governance and Documentation</h3> <h4><em>Kathryn Bogen, Analytics Director, Perficient Digital</em></h4> <p>Some of the top requirements for a successful analytics program include:</p> <ul> <li>Expertise to understand tools and resources.</li> <li>Centralized tracking to promote accuracy.</li> <li>Constantly onboarding new talent and tools.</li> <li>Learning to trust the tools and the data they collect.</li> <li>Reducing reliance on development and deployment.</li> </ul> <p>Since the number of people involved in analytics programs is often small, even at large enterprises, one of the biggest challenges these organizations face is staff turnover. As a result, the approaches used, specifics of how things are setup, needs of the stakeholders Digital Marketing Stone Temple Consulting Eric Enge Why Your Content Must Be Created by Subject Matter Experts – Here’s Why #214 https://www.stonetemple.com/why-your-content-must-be-created-by-subject-matter-experts-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:17ec4d97-f887-f90f-6fbc-0ad4be327a65 Mon, 13 May 2019 07:00:59 +0000 Consumers want accurate, reliable, easy-to-understand information. Can they trust your content? In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content.  Publishing Note: Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety... <a class="readmore" href="https://www.stonetemple.com/why-your-content-must-be-created-by-subject-matter-experts-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Consumers want accurate, reliable, easy-to-understand information. Can they trust your content?</p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content.</p> <p><iframe src="https://www.youtube.com/embed/qR7WdVNlGx4" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p><span style="font-size: 14px;"><em><strong>Publishing Note:</strong> Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety of select industry guests. After episode #215, the publish schedule will be every other week.</em></span></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why.</strong> Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Mark: Eric, why do we always say that our content needs to be created by subject matter experts?</p> <p>Eric: That&#8217;s a great question, Mark. I think the big key is understanding what the content is being used for. At Perficient, our focus is usually on developing content for content marketing purposes, to build our reputation, increase our rankings in search, and increase our audience.</p> <p>With all those things in mind, you have to realize that the kind of thing we&#8217;re trying to do is really thought leadership oriented. You can&#8217;t just expect anybody to create that content for you. You need someone who actually knows the topic really well, or else our audience won&#8217;t accept it.</p> <p>Mark: You&#8217;re saying you should never use just copywriters?</p> <p>Eric: First of all, not exactly. I mean, there are plenty of good roles for copywriters. There&#8217;s maybe a lot of content on your site which is really simple, product descriptions or something like that, where you don&#8217;t need a true subject matter expert.</p> <p>I think the big key, in that case, is to give them the time to research the topic and be able to write intelligent stuff about whatever they&#8217;re addressing. But you can&#8217;t expect them to do thought leadership level content in whatever your marketplace is. You can&#8217;t just give someone 60 minutes of time, and suddenly, they&#8217;re a leading expert on the topic. It really doesn&#8217;t work that way, but there are still many ways to leverage the skills of copywriters.</p> <p>Mark: Okay. Can you give an example where SME, subject matter expert level writers are required?</p> <p>Eric: Sure. One is, if you&#8217;re trying to build a section in your site, like a content hub with thought leadership level advisory content. These really work best if you answer common user questions and address their needs related to whatever your market space is. This typically requires a pretty high level of expertise to execute really, really well, particularly if you want to create a resource that others might actually link to.</p> <p>So, this might be a wide array of great, helpful articles or a video series, like &#8220;Here&#8217;s Why&#8221;. Hmm, that sounds like a great idea! Or user surveys or other types of research. This level of content really requires a subject matter expert level of, well, expertise.</p> <p>Mark: Okay. How about another example?</p> <p>Eric: If you engage in some level of off-site content marketing&#8211;so for example, I publish regularly on <a href="https://searchengineland.com/author/eric-enge" target="_blank" rel="noopener noreferrer">Search Engine Land</a>, a column. This provides great visibility for our brand, which is awesome, but Search Engine Land isn&#8217;t going to let me publish on their site unless I know something about the topic.</p> <p>So, this is a case where guest posting really makes sense. It&#8217;s good for visibility and really getting exposure to your target audience. You&#8217;ve got to use this tactic with care, though, because there can be too much of a good thing. So, focus your efforts on publishing in places that have sizable audiences, that are direct interest for your business to be in front of.</p> <p>&nbsp;</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Content Marketing Here's Why Videos Eric Enge Why We Live in the Age of Voice Assistance (And What That Means for Search) – Here’s Why #213 https://www.stonetemple.com/we-live-in-the-age-of-voice-assistance-and-what-that-means-for-search-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:cd82e367-a2e0-4ae5-68d8-b84b04aa45ff Mon, 06 May 2019 07:00:53 +0000 More and more people are comfortable interacting with devices using their voice. How does that change the world of marketing? In this episode of the award-winning Here&#8217;s Why digital marketing video series, Mark Traphagen shares key insights from Google on how voice assistance is changing our world.  Don’t miss a single episode of Here’s... <a class="readmore" href="https://www.stonetemple.com/we-live-in-the-age-of-voice-assistance-and-what-that-means-for-search-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>More and more people are comfortable interacting with devices using their voice. How does that change the world of marketing?</p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Mark Traphagen shares key insights from Google on how voice assistance is changing our world.</p> <p><iframe src="https://www.youtube.com/embed/cVAeqyFvCk4" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Eric: Mark, usually I&#8217;m the one talking about the rise of digital personal assistants and voice interactions with devices, but you had the opportunity to cover a keynote session on this topic at SMX West. Share with us what you learned.</p> <p>Mark: We heard from Marco Lenoci, who&#8217;s the head of Google Product Partnership for the Google Assistant product, and he not only shared with us what Google Assistant can do now and what they&#8217;re working on for the future, but also the implications of the rise of voice assistance for search marketers.</p> <p>Eric: I think one of the important things for people watching this show to be clear on is where we are with the volume of voice interactions with devices, which I call it rather than voice search, by the way, because it&#8217;s not all really search.</p> <p>We&#8217;re not at the point where voice has taken over the world yet, and it&#8217;s important to understand that, but by 2020, it should be a significant percentage, which might be 5% or 10% of interactions with devices. That&#8217;s enough to matter to a lot of brands, and if you&#8217;re going to be ready for that, you have to get going on it now.</p> <p>With that context, why don&#8217;t you go over some of the implications?</p> <p>Mark: Okay, the things Marco shared with us. So, he gave us five key insights at the end of his talk, and that&#8217;s what I want to concentrate on.</p> <p>I think one of the most important things is that we&#8217;re seeing that voice is about action. You said it before, it&#8217;s not all search, and that&#8217;s true.</p> <p>In fact, Google data shows that there&#8217;s 40 times more action-oriented interactions in voice than in search. So, people using voice with devices are about doing things, getting things done. It&#8217;s not about finding the coffee, which is what you would be looking for on search, but ordering the coffee and expecting it to be ready when you arrive at the coffee shop. So, start to think about the actions your customers want to take: less passive discovery, more action to completion.</p> <p>People also expect more conversations with their devices. In fact, Google data shows 200 times more conversations going on in voice assistance and voice-assisted devices than in search. So, this means we&#8217;re moving from keywords to something more dynamic. Keywords are still important, search is still so important, but in this world&#8230; Well, let me give you an example.</p> <p>Doing a traditional search, you&#8217;d be searching for something like &#8216;weather&#8217;, and then your zip code, right? But now, we&#8217;d ask things to a voice-assisted device or a digital personal assistant like, &#8220;Do I need an umbrella today?&#8221;</p> <p>We expect that device to understand, when we say, &#8220;Do I need an umbrella today?&#8221;, I&#8217;m asking a question about the weather. There&#8217;s also an expectation that the location is understood. Your device knows where you are, so the assistant should know where you are, and what time of day it is, and as I said, that &#8216;an umbrella&#8217; implies, &#8220;Is it going to rain today?&#8221;</p> <p>Marco told us that there are actually 5,000 ways users can ask for an alarm to be set on Google Assistant, just as an example.</p> <p>Also, he told us that smart screens are changing everything, and by smart screens, we mean devices that interact by voice but still have a display of some type. Google says that nearly half of the people who are using voice also use touch input on a screen together with it.</p> <p>So some things still need to be seen. We still live in a multi-modal world. That&#8217;s the way we interact as humans. That&#8217;s the way we expect these devices to interact.</p> <p>The fourth insight is that daily routines matter. These devices are becoming more and more able to know things like the time of day, where I am, this is what I&#8217;d usually be doing that time of day. For example, this is the time I usually drive home, so do I want to hear my favorite podcast?</p> <p>Developers need to be thinking in terms of day and time to be there when users need them most. The concept of micro-moments in marketing takes on a whole new context in this.</p> <p>The fifth and final insight is that voice is universal. We already know how to do it. Keyboards and tapping are still not totally natural for humans. Voice is.</p> <p>Eric: Yes, that&#8217;s really interesting, and some of the research that I dug up in my investigations into voice shows just how universal voice is. People don&#8217;t realize, for example, that a baby in a mother&#8217;s womb can recognize the mother&#8217;s voice as distinct from other voices. So, it&#8217;s actually something that&#8217;s innate.</p> <p>Anyway, cool insights overall. What practical actions should we be taking as digital marketers?</p> <p>Mark: Lenoci shared three takeaways.</p> <p>The first is, show up. Be there. Be involved with this. Make sure your content, services, and apps are available on Google and across its various services, including developing things for Google Assistant, like we&#8217;ve been doing at Perficient Digital, and Amazon Alexa, and all these different things that we&#8217;re working with now.</p> <p>The second is, speed up. Don&#8217;t just create experiences. Think about the micro-moments where you can assist. So, &#8220;I want to know, I want to play, I want to buy this, I want to go here,&#8221; being present at those moments. How can you make that easier and faster for your customers and prospects?</p> <p>And the third takeaway is, wise up. Take advantage of the info coming out from Google and others who are involved in this marketplace about how to build for that world.</p> <p>Eric: Thanks, Mark. And your suggestion about the focus on helping people in the moment, right now, is a really important one. That&#8217;s how these technologies get adapted by people or adopted by people, really, is when the technology makes it so much easier than the alternatives.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Voice Mark Traphagen A Content Marketing Conversation with Ann Handley and Eric Enge https://www.stonetemple.com/a-content-marketing-conversation-with-ann-handley-and-eric-enge/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:dba36aa6-dc53-2398-d219-3a998bf5a6c2 Tue, 30 Apr 2019 07:00:20 +0000 Technology makes it easier than ever to market to the individual at scale, but if you don’t truly understand your audience, your content could be perceived as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect useful, valuable, and relevant content that feels like it was created just for... <a class="readmore" href="https://www.stonetemple.com/a-content-marketing-conversation-with-ann-handley-and-eric-enge/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><img class="aligncenter size-full wp-image-26360" src="https://www.stonetemple.com/wp-content/uploads/2019/04/2019_YoutubeLive_EventImage-800x467px.jpg" alt="Ann Handley and Eric Enge 's Webinar on Content Marketing - Featured Image" width="800" height="467" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/2019_YoutubeLive_EventImage-800x467px.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/2019_YoutubeLive_EventImage-800x467px-300x175.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/2019_YoutubeLive_EventImage-800x467px-768x448.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/2019_YoutubeLive_EventImage-800x467px-750x438.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Technology makes it easier than ever to market to the individual at scale, but if you don’t truly understand your audience, your content could be perceived as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect useful, valuable, and relevant content that feels like it was created just for them. How can you deliver that?</p> <p>To help answer this, I interviewed Ann Handley from MarketingProfs. We discussed why marketers need to think about content marketing as a one-on-one conversation with customers and the best ways to execute this strategy.</p> <p>Check out our conversation in the video below, or scroll down to read the transcript.</p> <p><iframe src="https://www.youtube.com/embed/okNua20-MQM" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p><em>Original Live Webinar aired on Monday, April 18, 1:00 PM</em></p> <p><span style="font-size: 32px;"><strong>Transcript</strong></span></p> <h2>What is personalization, from a marketing standpoint?</h2> <p><strong>Eric:</strong> What we want to talk about today is really personalization and content marketing together, and I think we should start the conversation with an opening question. What do we really mean by personalization? Are we talking about dynamic content optimization, or using data for automated content, or user-generated content, or tone of voice? What do we mean?</p> <p><strong>Ann:</strong> I think that the short answer, Eric, is a yes, right? It&#8217;s all of that. I think in marketing over the past few years, obviously we&#8217;ve had the opportunity to use data and technology to be able to deliver increasingly personalized experiences to the customers and the prospects that we&#8217;re trying to attract.</p> <p>But as you just said, I think it&#8217;s so much more than that, too. I think it&#8217;s how we&#8217;re communicating—so, the tone of voice that we&#8217;re using through our emails, through our social channels, and all across the digital space. But I think it&#8217;s also things like, are you bringing your customers and their voice into your own marketing?</p> <p>And then from a company standpoint too, are you personalizing who you are as a brand? Are you going behind the scenes a little bit? Are you showing your customers and your prospects who you are as much as you&#8217;re letting them know that you know who they are? So that&#8217;s how I think about it. I think of it maybe a little bit more broadly beyond just, you know, the sort of textbook definition of personalization. I don&#8217;t think it&#8217;s just about data and technology. I also think it&#8217;s about being human and really putting the “person” in personalization, from both a brand as well as an audience standpoint.</p> <p><strong>Eric:</strong> Yes, and I think a big thing that a lot of people miss, to put it in my own words, is having your own personality associated with your brand or the people representing the brand. Really projecting that well and giving something that people can attach to is as important as figuring out how to interact with them.</p> <p><strong>Ann:</strong> Yes, exactly. And I think that&#8217;s the “person” in personalization—you want to use your personality. You also want to make sure that you&#8217;re using personalization to create an emotional connection.</p> <p>You&#8217;ve probably heard this, but one of the biggest problems, I think, with personalization is that it does veer into the creepy lane sometimes. We’ve all had those experiences where we&#8217;re shopping for something online, or we&#8217;re looking at something on Instagram, and the next thing you know, this thing is following you all over and you&#8217;re getting an email that says, “Hey! Did you mean to put this in your cart?”</p> <p>That&#8217;s where I feel, as brands, we tend to go immediately. We tend to think about the technology first—let&#8217;s chase these people, let&#8217;s let them know, let&#8217;s harass them through personalization. But at the same time, I think the opportunity is so much greater than that. Like you just said, it’s really thinking about your personality as a brand and connecting in a very human, emotional way to the people you are trying to attract.</p> <p><strong>Eric:</strong> Yes. One kind of side topic, but I want to bring it up anyway, is that this really parlays itself into nearly every environment you&#8217;re communicating in. I did a presentation not too long ago with Duane Forrester about the evolution of voice interactions.  It starts with voice search, but more broadly covers just voice interactions between brands and their customers. You&#8217;ve got to project your persona even at the voice level, even if that&#8217;s the only element that you have in the entire picture in the communication. This has shown itself everywhere.</p> <p><strong>Ann:</strong> And I guess that&#8217;s sort of what we mean by omnichannel, right? I kind of hate that word as much as I love it because it feels so buzzword-y. But really what it means is, are you presenting the same way on social media as you are in your blog, on your website and voice communications—you know, across everything?</p> <p>And it&#8217;s interesting that you bring up voice, because I think there&#8217;s a lot of unexplored territory there. We&#8217;re really just at the beginning of figuring it out. How do we leverage that channel as part of this omnichannel experience? How do we bring all those touch points together? And so I think, you know, sort of the next challenge for brands is not just in voice, but how do you actually align all the pieces so that it is sort of a coherent, cohesive customer experience, so to speak.</p> <p><strong>Eric:</strong> Absolutely.</p> <h2>Personalization at scale for marketing</h2> <p><strong>Eric:</strong> So, what about this though? Is personalization really the enemy of scaling, because everybody wants to scale? That&#8217;s what everybody thinks about. You know what I mean?</p> <p><strong>Ann:</strong> I don&#8217;t think it&#8217;s necessarily the enemy of scaling if you think about just the technology we have available that allows you to scale personalization and that allows you to use personalization at scale. But I also think that using things like our brand voices—that&#8217;s something that we can all do at scale. What&#8217;s your take on that, Eric?</p> <p><strong>Eric:</strong> One of the things that I like to think about is when people say scaling, my fear is that they&#8217;re at the point where they want to be all things to all people, and they&#8217;re trying to address every single audience. Here&#8217;s a slide just to capture this concept, right? To me, effective scaling and personalization both start with really identifying your target audience and learning how to deliver your persona or your personality to that target audience, which means excluding others.</p> <p><img class="aligncenter wp-image-26366 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide1-1.jpg" alt="Design content that is the best fit for your target audience only - not for anyone and everyone" width="1280" height="720" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide1-1.jpg 1280w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide1-1-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide1-1-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide1-1-750x422.jpg 750w" sizes="(max-width: 1280px) 100vw, 1280px" /></p> <p>And that&#8217;s actually a good thing. If you&#8217;re really trying to grow your business and you try to address everybody, you&#8217;ll fail. That&#8217;s the path to mediocrity.</p> <p><strong>Ann:</strong> Yes, 100%. I totally agree with that. I think there is a default in marketing that we want to get as many people into in the B2B world—the top of the funnel, so to speak. We want to appeal to as many people as possible and then, you know, nurture the heck out of those people throughout our content, at campaigns, throughout our everything that we&#8217;re doing right over time.</p> <p>But I think that&#8217;s the wrong approach. I think it is much smarter and more efficient long term to figure out who it is we’re actually talking to. And that&#8217;s one way, I think, to do that. One way to figure out how to weed out those people that aren&#8217;t going to be a good fit for us is through things like the content that we&#8217;re publishing and the tone of voice that we&#8217;re using. You&#8217;re automatically going to attract the people to you if you know who you&#8217;re talking to. You&#8217;re going attract those people to you as much as you will repel the people who are not a great fit for your brand.</p> <p>So, I think to the degree to which we can figure out who we are as brands and think through our personality and persona, and who we are as a company, and who we are as people, and why we are doing what we&#8217;re doing—that is number one. And then, who is the best fit for our products and services, and who are they, and really having a conversation with those people and approaching your marketing more in that way.</p> <p>Versus just brand to target, I think it&#8217;s much more efficient and effective to think about marketing in a human way to the people we&#8217;re trying to connect with. So again, it&#8217;s putting the “person” in personalization and not thinking about target audiences as much as actual people, because that&#8217;s what we are, right? Which sounds so elementary, but I don&#8217;t see enough of it really, especially in the B2B space.</p> <p><strong>Eric:</strong> I couldn&#8217;t agree more. This whole thing about connecting and having a connection—that really is, sort of, at its heart. There&#8217;s this one-on-one aspect to it. Now brands can accomplish it with the right kind of personalization, sometimes operating in scale depending on how you do that, just by understanding who they&#8217;re trying to connect with, what those people are like and what they might respond to, and focusing on those things. And as we&#8217;ve both said, now it necessarily means you&#8217;re shutting some other people out. And that&#8217;s actually a good thing.</p> <p><strong>Ann:</strong> Yes, I think so. I was just thinking as you were talking. The spring has been kind of a crazy spring for me, and I&#8217;ve been at just a string of marketing conferences and marketing events. A big theme of a lot of the events that I&#8217;ve been to recently has been about this customer experience.</p> <p>Marketers and marketing leaders are really feeling this pressure to really execute on the customer experience, to really put the customer at the heart of everything that they do and that the organization does. Which again sounds super elementary, like, aren&#8217;t we already doing that? But I don&#8217;t think we are. Like, I think we&#8217;re still communicating as brands versus trying to think about what the customer actually needs from us. So, I think that another mandate, as part of the customer experience, is really thinking through your personalization strategy and how you actually connect with people as individuals.</p> <p><strong>Eric:</strong> Absolutely.</p> <h2>Personalized content marketing</h2> <p><strong>Eric:</strong> So, what are some things that marketers should change to make content marketing a more personalized conversation?</p> <p><strong>Ann:</strong> So, I’d like to show some tidbit of research from the content marketing study of 2019 that MarketingProfs did. We&#8217;ve done it every year with the Content Marketing Institute. I think this is the ninth year that we&#8217;ve done it, or something like that.</p> <p><strong>Eric:</strong> Awesome study by the way. Anybody out there who hasn&#8217;t looked at this study, you need to go get this data. It&#8217;s amazing insight about<a href="https://contentmarketinginstitute.com/2018/10/research-b2b-audience/" target="_blank" rel="noopener noreferrer"> B2B focus</a>, and you do <a href="https://contentmarketinginstitute.com/2018/12/b2c-research-commitment/" target="_blank" rel="noopener noreferrer">B2C versions</a> too, for content marketing. It&#8217;s just fantastic stuff, but I&#8217;m sorry. Please go ahead.</p> <p><strong>Ann:</strong> Thanks for that plug. And if anybody here wants to pick it up, you can go to the <a href="https://www.slideshare.net/CMI">MarketingProfs SlideShare channel</a>, and you can grab a copy there. It&#8217;s ungated, it&#8217;s free. You can pick it up.</p> <p>But you know, the beauty of the study is that it does give brands a sense of what&#8217;s going on in content marketing. It&#8217;s sort of the state of the industry and content marketing from a B2B and B2C perspective. And it&#8217;s interesting because over time—like I said, this is the ninth year I think that we&#8217;ve done it—it does really give you a sense of sort of where we&#8217;re at in the industry. So, just pull the numbers up just one more time again so I can just talk through them. Sorry, I went a little too long in the preamble, maybe.</p> <p><strong>Eric:</strong> Let&#8217;s look at the data from the study that you mentioned earlier.</p> <p><img class="aligncenter wp-image-26367 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide2.jpg" alt="MarketingProf research on b2b content marketing shows that 42% of the marketers are actually talking to their customers to understand their needs" width="1280" height="720" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide2.jpg 1280w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide2-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide2-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide2-750x422.jpg 750w" sizes="(max-width: 1280px) 100vw, 1280px" /></p> <p><strong>Ann:</strong> Yes, we were talking about opportunities. So basically, how do you start to think about personalization through your content marketing from a content marketing point of view? What that top step there says is 42% of the marketers are actually talking to their customers to understand their needs—that’s only 42%. I mean, that to me spells enormous opportunity that, you know, so many more of us I think could actually be talking to our customers to figure out how it is that we can serve you better. What information is useful to you? How do you make decisions? Where do you get your information from? All those things, like trying to get a sense of who it is they were actually talking to. Who is it they were marketing too?</p> <p>And then that second step there is really talking about how only 23% of us are using any sort of audience participation. So, things like user-generated content and really getting your customers into your marketing as part of the conversation. So, I think again, an enormous opportunity there as well. So, I just wanted to share those because I think when you ask where to start, I think those are two really great places to start talking to your customers and really gathering insight on a regular basis.</p> <p>And it doesn&#8217;t have to be super complicated. It can be a survey, it can be a phone call, it can be coffee with a customer—it can be any of those things. I still don&#8217;t think that marketers are talking to customers enough. And then secondly, try to bring new voices to the table. Bringing the voices of your customers directly into your marketing, I think, is a super effective way to think about personalization.</p> <p><strong>Eric:</strong> Absolutely. And one of the really neat things that&#8217;s happening more broadly, from an SEO perspective and what Google is doing these days, is Google is investing so much of their energy into who they&#8217;re sending people to from their search results, around the goal of really what ends up being the best customer experience for the people that they send to a given website. So, if you invest in the right kind of content marketing strategies, not only are you doing really great stuff from a traditional content marketing point of view, but you&#8217;re probably also driving the crap out of your SEO.</p> <p>It&#8217;s an amazing amount of opportunity that Ann has just really given us a sense of. Yes, it can be a big investment—we&#8217;ll talk about that more in a second. But the fact of the matter is, your competition probably isn&#8217;t doing it. That&#8217;s how I spell opportunity.</p> <p><strong>Ann:</strong> Right. And actually, I don&#8217;t think it needs to be a bigger investment necessarily. I think, like we talked about, it’s thinking about how it is that you are communicating and really understanding and nailing those elements first. That&#8217;s not a massive investment.  I mean, certainly the more you dig into the data and the tech side of it and being able to do things like dynamic content and being able to customize customer journeys and all that kind of stuff—that can get expensive. But I don&#8217;t think that it has to be, and I also feel like there are ways to do it. There are ways to personalize your brand and personalize who you are as a company that really don&#8217;t cost you anything at all aside from maybe a lot of brainpower.</p> <p><strong>Eric:</strong> Right. Projecting your own persona, right, should be fairly straightforward, for example. And I agree, you don&#8217;t necessarily have to invest a ton of money to make this work. And also, if you&#8217;re a small local business, the way I&#8217;m trying to think about it is, am I doing a better job at it than the people I&#8217;m competing with? And if I&#8217;m a small local business and I&#8217;m not competing with some Fortune 200 company, I just have to be able to do something that&#8217;s at the scale that works for my size of business and make sure that I&#8217;m standing out well compared to the people I&#8217;m competing with. So, what&#8217;s the coolest example of personalized marketing you&#8217;ve seen of late?</p> <p><strong>Ann:</strong> I have a couple of favorites that I pulled ahead of time to share with you today. You know I&#8217;m a writer, right? I&#8217;m a real content nerd, and one of the brands that I use on a regular basis, I have a browser extension. It&#8217;s called Grammarly, and essentially what Grammarly does is it helps me improve my writing and my communication.</p> <p>Whatever I&#8217;m creating, it&#8217;s kind of like a spell check on steroids. It&#8217;s like a spell checker with an editor kind of wrapped into one. I don&#8217;t think it&#8217;s a substitution for an actual, live editor because I use one of those, too. But Grammarly is kind of—I think of it like my first pass.</p> <p><img class="aligncenter wp-image-26368 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide3.jpg" alt="A screenshot from Grammarly insights email show how usage and productivity dashboard of a user" width="1280" height="720" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide3.jpg 1280w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide3-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide3-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Slide3-750x422.jpg 750w" sizes="(max-width: 1280px) 100vw, 1280px" /></p> <p>And so, what you&#8217;re looking at here is a copy of an email. Every single week, they send me an email with my statistics, right? So, they tell me sort of where I compare as compared to the rest of the Grammarly audience. And again, I&#8217;m kind of a nerd, right? So, I love getting this email because there&#8217;s something that makes me kind of proud about seeing whether I&#8217;m more productive then the rest of the audience or how many different words I use. They give me all these sort of touch points or all these different benchmarks, I mean, just to tell me, like, where I am. And it just kind of gamifies it for me, but the way they deliver it is incredibly personalized. Now obviously, Grammarly has all of this data on me because it&#8217;s their own data that they&#8217;re collecting, but the way they deliver it is just very fun.</p> <p>The other thing that they do is that they use my usage of their program to reward me. So, they&#8217;ll deliver badges to me. When I do a particular thing, like when I&#8217;ve been using Grammarly for so many weeks, I get a badge.</p> <p><img class="aligncenter wp-image-26369 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide4.jpg" alt="A screenshot of Grammarly badges shows achievements of a Grammarly user" width="1280" height="720" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Slide4.jpg 1280w, https://www.stonetemple.com/ Content Marketing Digital Marketing Interviews Eric Enge Why On-Page and Off-Page SEO Together Create Success – Here’s Why #212 https://www.stonetemple.com/on-page-and-off-page-seo-together-create-success-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:e33a4c8f-02ff-7698-8ed5-5aea2230be0b Mon, 29 Apr 2019 07:00:47 +0000 What are the fundamental practices that create SEO success?   In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO.   Don’t miss a single episode of Here’s Why with Mark &#38; Eric. Click the subscribe button below to be notified via... <a class="readmore" href="https://www.stonetemple.com/on-page-and-off-page-seo-together-create-success-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><span data-contrast="auto">What are the fundamental practices that create SEO success?</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span><span data-contrast="auto">In this episode of the </span><span data-contrast="auto">award-winning</span><span data-contrast="auto"> Here&#8217;s Why digital marketing video series, </span><span data-contrast="auto">Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO.</span><span data-ccp-props="{}"> </span></p> <p><iframe src="https://www.youtube.com/embed/O8hsQjpG4f4" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://searchengineland.com/case-study-page-seo-off-page-seo-working-together-291138" target="_blank" rel="noopener noreferrer">Case study: On-page + off-page SEO working together = success</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p><span data-contrast="none">Mark</span><span data-contrast="none">: Eric, have the most important fundamentals of effective SEO really </span><span data-contrast="none">changed much? </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Eric: You know, the basic hard work of technical SEO combined with a content and promotional strategy is </span><span data-contrast="none">really still</span><span data-contrast="none"> fundamental to success. So, I&#8217;d say not really. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Mark</span><span data-contrast="none">: H</span><span data-contrast="none">ow about an example of where those fundamentals paid off for a business? </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Eric: Sure, I am happy to do that. The example I&#8217;m going to use is an online travel company that we work</span><span data-contrast="none">ed</span><span data-contrast="none"> with that was looking to differentiate itself from big players. It&#8217;s </span><span data-contrast="none">actually a</span><span data-contrast="none"> new entr</span><span data-contrast="none">y </span><span data-contrast="none">in the market. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">A</span><span data-contrast="none"> few years back</span><span data-contrast="none"> </span><span data-contrast="none">they were trying to figure out how to carve out their own niche even though they were a late entrant. </span><span data-contrast="none">H</span><span data-contrast="none">ow they did that is with more authoritative local content and </span><span data-contrast="none">a really user-oriented</span><span data-contrast="none"> experience around each marketplace. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">O</span><span data-contrast="none">ne of the fun things they did is they didn&#8217;t try to cover the whole globe or even the whole US</span><span data-contrast="none">.</span><span data-contrast="none"> </span><span data-contrast="none">T</span><span data-contrast="none">hey targeted specific regions of the globe and went very, very deep and created awesome experiences around those marketplaces. </span><span data-contrast="none">T</span><span data-contrast="none">hat included things like partnerships with local tour guides and getting better content from those people. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">W</span><span data-contrast="none">hat they really illustrated very well </span><span data-contrast="none">is </span><span data-contrast="none">that it&#8217;s better to be excellent at a few things than mediocre at many. So, rather than thinking that you </span><span data-contrast="none">have to</span><span data-contrast="none"> cover the entire marketplace, that focus that they brought was really, really great for them. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">They also</span><span data-contrast="none"> structured their content in a way where they started small and scaled it over time. So, the local experts, as I mentioned, we&#8217;re driving the content creation and really putting out the kind of stuff you&#8217;d never get from a garden-variety travel writer. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">And, of course, they did the basic SEO fundamentals </span><span data-contrast="none">really well</span><span data-contrast="none">. They had good site audits repeated regularly. They continue to look at the right site structure, the right taxonomy. So, the basics of t</span><span data-contrast="none">heir </span><span data-contrast="none">SEO underpinnings were </span><span data-contrast="none">really sound</span><span data-contrast="none">. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">B</span><span data-contrast="none">ecause of the localized content, they were able to attract attention in local markets </span><span data-contrast="none">really well</span><span data-contrast="none">. </span><span data-contrast="none">T</span><span data-contrast="none">hat resulted for them in links from within the specific countries that they were recovering because they were writing about stuff that other people weren&#8217;t doing.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Mark: Great, but did the plan produce any measurable results? </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Eric: You know, it really did. So, it had a </span><span data-contrast="none">really steady</span><span data-contrast="none"> growth in organic traffic as you see here on the chart we&#8217;re showing right now. </span><span data-ccp-props="{}"> </span></p> <p><img class="aligncenter wp-image-26265 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/kimkim-traffic-from-organic-search-012818-1.jpg" alt="Line chart shows increased traffic of a travel company site resulting from good fundamental SEO" width="702" height="198" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/kimkim-traffic-from-organic-search-012818-1.jpg 702w, https://www.stonetemple.com/wp-content/uploads/2019/04/kimkim-traffic-from-organic-search-012818-1-300x85.jpg 300w" sizes="(max-width: 702px) 100vw, 702px" /></p> <p><span data-contrast="none">I think the basic SEO fundamentals really worked very, very well, but in this world today, some things are a little bit different</span><span data-contrast="none">. T</span><span data-contrast="none">he level of commitment you need to your user experience and user value as a primary focus is probably more than we might&#8217;ve thought about 10 years ago. But the underpinnings</span><span data-contrast="none">&#8212;</span><span data-contrast="none"> sound site architecture, creating great content, an effective outreach and promotion plan</span><span data-contrast="none">&#8212;</span><span data-contrast="none">to be honest, </span><span data-contrast="none">are the </span><span data-contrast="none">same as </span><span data-contrast="none">they ever were</span><span data-contrast="none">.</span><span data-ccp-props="{}"> </span></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Eric Enge Why Three Priorities Should Guide Your Content Marketing – Here’s Why #211 https://www.stonetemple.com/three-priorities-should-guide-your-content-marketing-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:c2873c16-d70a-f2bd-8308-1c828e7a3f02 Mon, 22 Apr 2019 15:39:05 +0000 Content marketing is a complicated and relatively young practice. What really matters to achieve success?  In this episode of the award-winning Here&#8217;s Why digital marketing video series, Mark Traphagen gives you the three top priorities to get ROI from your content strategy.   Don’t miss a single episode of Here’s Why with Mark &#38; Eric. Click the subscribe... <a class="readmore" href="https://www.stonetemple.com/three-priorities-should-guide-your-content-marketing-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><span data-contrast="auto">Content marketing is a complicated and relatively young practice. What really matters to achieve success?</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">In this episode of the </span><span data-contrast="auto">award-winning</span><span data-contrast="auto"> Here&#8217;s Why digital marketing video series, </span><span data-contrast="auto">Mark Traphagen gives you the three top priorities to get ROI from your content strategy.</span><span data-ccp-props="{}"> </span></p> <p><iframe src="https://www.youtube.com/embed/X1wo3icB-NU" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/your-3-top-content-marketing-priorities-for-2019/" target="_blank" rel="noopener noreferrer">Your 3 Top Content Marketing Priorities for 2019</a></li> <li><a href="https://www.stonetemple.com/you-should-build-content-marketing-bridges-heres-why/" target="_blank" rel="noopener noreferrer"><span class="TextRun BCX0 SCXW46293556" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun BCX0 SCXW46293556">Why You Should Build Content Marketing Bridges</span></span></a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p><span data-contrast="none">Eric</span><span data-contrast="none">: Mark, content marketing is a complex topic. What would you say are the most important things content marketers should be pursuing right now? </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Mark: </span><span data-contrast="none">I have three priorities that I try to follow myself. Number one is to balance quantity and</span><span data-contrast="none"> quality, two is to prioritize content hubs, and three, build content bridges. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Eric</span><span data-contrast="none">: All right,</span><span data-contrast="none"> let&#8217;s take those one at a time then. Start with balancing quantity and quality in your content. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Mark: </span><span data-contrast="none">I</span><span data-contrast="none">n the old days, the conventional wisdom was to create as much content as you can. </span><span data-contrast="none">I</span><span data-contrast="none">n a</span><span data-contrast="none">n upcoming </span><span data-contrast="none">video in our &#8220;Here&#8217;s Why&#8221; series you&#8217;re go</span><span data-contrast="none">ing </span><span data-contrast="none">t</span><span data-contrast="none">o t</span><span data-contrast="none">alk a little bit more in detail about what that means and what that looks like in terms of balancing those two things. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Let&#8217;s talk for a moment about why it seemed to </span><span data-contrast="none">use</span><span data-contrast="none">d</span><span data-contrast="none"> to make sense to just create as much content as you possibly can. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Before social media, for example, almost all content had a short lifespan</span><span data-contrast="none">. M</span><span data-contrast="none">ost people got their content through an RSS feed or email notification and that was it</span><span data-contrast="none">;</span><span data-contrast="none"> it was gone forever. Now with social media, if you&#8217;re doing it right, you can take your best content, your evergreen content, promote it again and again and again so more people see it. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Also, Google hadn&#8217;t yet shifted its focus fully to content quality and user-value</span><span data-contrast="none">.</span><span data-contrast="none"> </span><span data-contrast="none">A</span><span data-contrast="none">ll the traditional signals are still there in Google</span><span data-contrast="none">,</span><span data-contrast="none"> but these are things that they&#8217;ve done a lot better with in recent years. </span><span data-contrast="none">S</span><span data-contrast="none">o</span><span data-contrast="none"> having really great quality content now can become evergreen in search where Google keeps promoting it even if it&#8217;s older, if it&#8217;s still relevant. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">And finally, everyone was playing catch up back then because most brands lacked </span><span data-contrast="none">sufficient</span><span data-contrast="none"> quality or quantity of content. I think those are the reasons why they </span><span data-contrast="none">concentrated on quantity</span><span data-contrast="none">. Now Google&#8217;s shift to machine-learning driven content quality has swung the pendulum the other way where content quality has become more of a priority. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">So</span><span data-contrast="none"> the ideal I think is</span><span data-contrast="none">&#8212;</span><span data-contrast="none">and this is if you have the capacity and the resources to do this</span><span data-contrast="none">&#8212;</span><span data-contrast="none">is to put as much as you can toward that high-quality user-focused, </span><span data-contrast="none">highly-</span><span data-contrast="none">relevant content. </span><span data-contrast="none">I</span><span data-contrast="none">f you have the capacity</span><span data-contrast="none">, </span><span data-contrast="none">fill that in with shorter posts in between other kinds of content so that you keep top of mind but you&#8217;re giving lots of context around your content. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Eric</span><span data-contrast="none">: L</span><span data-contrast="none">et&#8217;s talk about the importance of content hubs.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Mark: Yes, and this is something I learned from you</span><span data-contrast="none">,</span><span data-contrast="none"> and I love it now because I see what it does in our own content and that of our clients, for sure. So, once you get a quality content mindset, content hub creation is the next step. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">L</span><span data-contrast="none">et&#8217;s talk about what a content hub is. At the most fundamental level, it&#8217;s a centralized curation of your content around one of your main topics. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">You can have multiple content hubs on your site</span><span data-contrast="none">,</span><span data-contrast="none"> but each one is centered around one of the things you really want to be known for. </span><span data-contrast="none">So</span><span data-contrast="none"> blog content we know gets pushed down and disappears. A hub creates a better user experience</span><span data-contrast="none">,</span><span data-contrast="none"> because everything that the user wants to know about that </span><span data-contrast="none">topic</span><span data-contrast="none"> they can find in that one place</span><span data-contrast="none">,</span><span data-contrast="none"> but it also helps search engines to see what you should be known for. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">E</span><span data-contrast="none">xamples on our site include our hubs built around our research studies</span><span data-contrast="none">.</span><span data-contrast="none"> </span><span data-contrast="none">B</span><span data-contrast="none">ecause of those, we&#8217;ve got number one ranks for over a year now for </span><span data-contrast="none">“</span><span data-contrast="none"><a href="https://www.stonetemple.com/mobile-vs-desktop-usage-study/" target="_blank" rel="noopener noreferrer">mobile versus desktop</a>,</span><span data-contrast="none">”</span><span data-contrast="none"> </span><span data-contrast="none">“</span><a href="https://www.stonetemple.com/digital-personal-assistants-study/" target="_blank" rel="noopener noreferrer"><span data-contrast="none">digital personal assistants</span></a><span data-contrast="none">,”</span><span data-contrast="none"> and many other high</span><span data-contrast="none">&#8211;</span><span data-contrast="none">volume keywords that are </span><span data-contrast="none">really important</span><span data-contrast="none"> to our business. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Eric: Right. And I think what most people don&#8217;t realize is that in a blog construct</span><span data-contrast="none">&#8212;</span><span data-contrast="none">this is a little bit of research work I did</span><span data-contrast="none">&#8212;</span><span data-contrast="none">75% of the content that goes in a blog are things that Google really shouldn&#8217;t index. And like you said, that content gradually disappears over time as it descends in the hierarchy.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Mark: And it sh</span><span data-contrast="none">ould, right?</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">Eric</span><span data-contrast="none">: Yes</span><span data-contrast="none">. But in a content hub, you have the big advantage of really controlling where everything shows up which is great. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">But the last priority you mentioned is building content marketing bridges. What do you mean by that? </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">M</span><span data-contrast="none">ark: </span><span data-contrast="none">F</span><span data-contrast="none">irst of all</span><span data-contrast="none">, I have a lot more detail about that in another &#8220;Here&#8217;s Why&#8221; episode and also a blog post that I published about it, but let&#8217;s talk about the basic idea. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">A content bridge means bridging the gulf between brand goals and consumer wants and needs. I see the most successful content has the right balance of both. You can be out of balance either way too much, trying to engage consumers but little about your products or services or what your brand is really about, or the other way of just trying to sell, sell, sell that people don&#8217;t want to see with no helpful informational content. </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="none">So</span><span data-contrast="none"> you want to find the bridge, the balance between those two.</span><span data-ccp-props="{}"> </span></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Content Marketing Here's Why Videos Mark Traphagen Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210 https://www.stonetemple.com/you-must-publish-frequently-but-keep-quality-high-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:733366a1-2164-62ac-700c-0f90e89a3e83 Mon, 15 Apr 2019 07:00:16 +0000 One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently.  In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there.   Don’t miss a single episode... <a class="readmore" href="https://www.stonetemple.com/you-must-publish-frequently-but-keep-quality-high-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><span data-contrast="auto">One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">In this episode of the </span><span data-contrast="auto">award-winning</span><span data-contrast="auto"> Here&#8217;s Why digital marketing video series, </span><span data-contrast="auto">Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there.</span><span data-ccp-props="{}"> </span></p> <p><iframe src="https://www.youtube.com/embed/kCgvpJMJObk" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Mark: Eric, here at Perficient Digital, we&#8217;ve developed advanced content marketing strategies for major brands that drive brand awareness and consumer interests, but we also use that content to gain big SEO wins for those businesses. Now, a question I hear a lot about that is, &#8220;Does it matter how frequently a company publishes content, at least for SEO purposes?&#8221;</p> <p>Eric: Sure. It can make a difference, but it&#8217;s not the only factor.</p> <p>Mark: What do you mean by that?</p> <p>Eric: To answer that, let me tell you a tale of four sites, all in one single marketplace.</p> <p>The chart that you&#8217;re looking at right now shows the number of content updates in a year for four companies in the same industry.</p> <p><img class="aligncenter size-full wp-image-26241" src="https://www.stonetemple.com/wp-content/uploads/2019/04/no.-of-publications.png" alt="Chart Shows Publishing Volumes among Four Websites" width="1280" height="720" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/no.-of-publications.png 1280w, https://www.stonetemple.com/wp-content/uploads/2019/04/no.-of-publications-300x169.png 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/no.-of-publications-768x432.png 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/no.-of-publications-750x422.png 750w" sizes="(max-width: 1280px) 100vw, 1280px" /></p> <p>So, site one in this chart, even though the bar looks really, really tiny, is actually publishing three pieces of content a month, and site two is actually publishing 16 pieces of content a month, which most people would consider a lot. I certainly would. But, site three published almost 100 articles a month, while site four was publishing 500 articles per month.</p> <p>Now, let&#8217;s look at the next chart.</p> <p><img class="aligncenter size-full wp-image-26242" src="https://www.stonetemple.com/wp-content/uploads/2019/04/SO-Visibility.png" alt="Search Visibility Line Chart from SearchMetrics shows traffic of 4 different websites over the course of two years" width="1280" height="720" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/SO-Visibility.png 1280w, https://www.stonetemple.com/wp-content/uploads/2019/04/SO-Visibility-300x169.png 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/SO-Visibility-768x432.png 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/SO-Visibility-750x422.png 750w" sizes="(max-width: 1280px) 100vw, 1280px" />This is a Searchmetrics search visibility chart over the past two years, and the green line is the brand that published five times more than the others, the biggest volume brand. It started out at last place. In fact, its site launched two years ago and by August 2018 had established itself as the dominant player in the market.</p> <p>I believe that was solely on the back of the volume of content they were publishing, and their coverage of the marketplace with a great deal of depth and breadth.</p> <p>Mark: That&#8217;s it then. That&#8217;s it, folks. The magic secret to SEO, outpublish your competitors. We&#8217;ll see you&#8230;</p> <p>Eric: Not so fast. Let me tell you the rest of the story.</p> <p><img class="aligncenter wp-image-26243 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/4-sites-content-3.png" alt="A line chart shows traffic of a website that has published a large volume of content - it can still face traffic drop due to Google algo updates in September and October of 2018 " width="1996" height="1130" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/4-sites-content-3.png 1996w, https://www.stonetemple.com/wp-content/uploads/2019/04/4-sites-content-3-300x170.png 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/4-sites-content-3-768x435.png 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/4-sites-content-3-750x425.png 750w" sizes="(max-width: 1996px) 100vw, 1996px" /></p> <p>When you look at this chart, in September of 2018, the site that was publishing 500 articles a month suddenly sees a big drop in its SEO visibility.</p> <p>So, it looks like that the September/October updates hit this site really hard. And like the rest of the updates that Google put out in 2018, there seemed to be this continual focus on content quality and how well you met user intent and those sorts of things.</p> <p>Mark: So, they were cranking out a lot of content, but it wasn&#8217;t necessarily all that great?</p> <p>Eric: Exactly right. So, I think what we see here is with the volume of content, they rode that wave up, but because it wasn&#8217;t good enough quality content, they kind of took the hit in the September/October updates, since Google continued to adjust their algorithms.</p> <p>So, I think it&#8217;s really important to understand that hey, volume is great, content breadth and depth is great, but it better be good stuff.</p> <p>Mark: Got you. So, what lesson can we take away from all this?</p> <p>Eric: I think you have to have a lot of content on your site and really think about covering your market area in breadth and depth, if your goal is to have a strong role in the SEO results for Google.</p> <p>But, if you don&#8217;t have the right level of quality, it will bite you in the end. So, now you have to set the balance between, &#8220;How do I get that coverage in depth and breadth, and really get a volume of stuff going out there so I get that coverage, but keep the quality really, really high?&#8221;</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Content Marketing Here's Why Videos SEO Eric Enge Mobile vs Desktop Traffic in 2019 https://www.stonetemple.com/mobile-vs-desktop-usage-study-2019/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:61c8da54-4845-19e3-f606-ab2853afb734 Thu, 11 Apr 2019 13:00:39 +0000 Latest update April 4, 2019 — This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. I’ll also compare the latest data to usage levels in 2016 and 2017. The stats in this and our prior... <a class="readmore" href="https://www.stonetemple.com/mobile-vs-desktop-usage-study-2019/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><img class="aligncenter size-full wp-image-23932" src="https://www.stonetemple.com/wp-content/uploads/2018/04/Mobile-vs-Desktop-2018_hero-image-800.jpg" alt="" width="800" height="450" srcset="https://www.stonetemple.com/wp-content/uploads/2018/04/Mobile-vs-Desktop-2018_hero-image-800.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2018/04/Mobile-vs-Desktop-2018_hero-image-800-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2018/04/Mobile-vs-Desktop-2018_hero-image-800-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2018/04/Mobile-vs-Desktop-2018_hero-image-800-750x422.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p><em>Latest update April 4, 2019 — </em>This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. I’ll also compare the latest data to usage levels in 2016 and 2017. The stats in this and our prior studies were pulled from <a href="https://www.similarweb.com/">SimilarWeb</a> and reflect U.S. traffic across the web.</p> <h2>Where is the Mobile vs. Desktop Story Heading?</h2> <ol> <li>In 2018, 58% of site visits were from mobile devices.</li> <li>Mobile devices made up 42% of total time spent online.</li> <li>Mobile Bounce Rate came in at 50%.</li> </ol> <p>The details are in the charts below.</p> <p>For reference, here are our prior years’ studies:</p> <ul> <li><a href="https://www.stonetemple.com/see-our-2018-study-of-mobile-vs-desktop-usage/"><u>Mobile vs. Desktop 2017 (published 2018)</u></a></li> <li><u><a href="https://www.stonetemple.com/mobile-vs-desktop-usage-mobile-grows-but-desktop-still-a-big-player-in-2017/">Mobile vs. Desktop 2016 (published 2017)</a></u></li> </ul> <h3>Changes to Our Data Collection Methodology for 2018</h3> <p>During 2018, SimilarWeb made some shifts in their data sources. For that reason, the charts below show the 2018 data separated from the 2016 and 2017 data. The new sources in 2018 have slightly lower mobile usage, but this does not reflect an actual drop in mobile usage—just a change in the data sources used.</p> <p>Nonetheless, SimilarWeb has one of the largest data samples on the web, and was picked by Rand Fishkin as the best tool for <u><a href="https://sparktoro.com/blog/traffic-prediction-accuracy-12-metrics-compete-alexa-similarweb/">getting data on web traffic</a></u>. For that reason, we will continue to use SimilarWeb as the data source for this study on an annual basis.</p> <h2>Aggregated Stats: Desktop vs. Mobile</h2> <p>The most common stat that people talk about is the percentage of their visits that comes from mobile devices. Here is a look at the percentage of visits sites get from mobile vs. desktop for 2016, 2017, and 2018:</p> <p><img class="aligncenter wp-image-26321 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-1-e1554749332594.jpg" alt="" width="800" height="710" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-1-e1554749332594.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-1-e1554749332594-300x266.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-1-e1554749332594-768x682.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-1-e1554749332594-620x550.jpg 620w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>The data continues to show that for most sites, the majority of their traffic comes from mobile devices. This is a critical fact of life for all business and media web sites.</p> <p>It’s also interesting to consider total time on site. Here is what we see across the three years:</p> <p><img class="aligncenter wp-image-26334 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-2-1-e1554749724231.jpg" alt="" width="1062" height="966" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-2-1-e1554749724231.jpg 1062w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-2-1-e1554749724231-300x273.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-2-1-e1554749724231-768x699.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-2-1-e1554749724231-605x550.jpg 605w" sizes="(max-width: 1062px) 100vw, 1062px" />Bear in mind, that’s the percentage of total aggregated time across all visits for mobile, compared with that of desktop. The total time users spend on sites when using desktop devices is still larger than the total time for mobile. This suggests that the time per visit must be longer, as we see here:</p> <p><img class="aligncenter wp-image-26323 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-3-e1554749418559.jpg" alt="" width="800" height="746" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-3-e1554749418559.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-3-e1554749418559-300x280.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-3-e1554749418559-768x716.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-3-e1554749418559-590x550.jpg 590w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Next, let’s take a look at bounce rate. Here is what we saw for 2016, 2017, and 2018:</p> <p><img class="aligncenter wp-image-26324 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-4-e1554749515506.jpg" alt="" width="794" height="752" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-4-e1554749515506.jpg 794w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-4-e1554749515506-300x284.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-4-e1554749515506-768x727.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-4-e1554749515506-581x550.jpg 581w" sizes="(max-width: 794px) 100vw, 794px" /></p> <p>With the new data sources from SimilarWeb, the mobile bounce rate is back up a bit, but still higher than it was in 2016. As I said in last year’s study, I believe that mobile site experiences are improving, and users are getting more comfortable with it. However, desktop still has the lead over mobile as it relates to bounce rate, and that’s not likely to change. For one thing, the use cases for people on mobile devices often involve the need to look something up quickly while they are on the go.</p> <p>Let’s now take a look at the total page views between desktop and mobile devices:</p> <p><img class="aligncenter wp-image-26325 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-5-e1554749554110.jpg" alt="" width="800" height="738" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-5-e1554749554110.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-5-e1554749554110-300x277.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-5-e1554749554110-768x708.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-5-e1554749554110-596x550.jpg 596w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Because of the new data sources from SimilarWeb, we see a drop in the percentage of total page views from mobile devices vs desktop, but this number is still higher than it was in 2016.</p> <p>To wrap this section up, let’s also take a look at page views per visitor:</p> <p><img class="aligncenter wp-image-26326 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-6-e1554749596604.jpg" alt="" width="800" height="730" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-6-e1554749596604.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-6-e1554749596604-300x274.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-6-e1554749596604-768x701.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-6-e1554749596604-603x550.jpg 603w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>The page views per visitor remain significantly higher on desktop than mobile. This is consistent with the differences in time on site and bounce rate data shown above.</p> <h2>Stats by Industry Category</h2> <p>As we did in the last two years’ studies, we also broke the data down by industry category, to determine which industries are the most mobile-centric. The variance between categories remains significant:</p> <p><img class="aligncenter size-full wp-image-26327" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-7.jpg" alt="" width="800" height="800" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-7.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-7-150x150.jpg 150w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-7-300x300.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-7-768x768.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-7-550x550.jpg 550w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>In 2016, the adult industry was the leader, with 73% of the visits coming from mobile devices. In spite of that, it was the biggest gainer this year, jumping up to 86% of all traffic coming from mobile. The other fascinating thing is that the finance category and arts &amp; entertainment categories are the only industries that still see more traffic on desktop, by narrow 52% to 48% and 51% to 49% margins, respectively. By next year, these should also get most of their traffic from mobile.</p> <p>Next up, let’s look at time on site by industry category:</p> <p><img class="aligncenter size-full wp-image-26328" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-8.jpg" alt="" width="800" height="800" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-8.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-8-150x150.jpg 150w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-8-300x300.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-8-768x768.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-8-550x550.jpg 550w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Here we see that every industry has a longer time on site for desktop over mobile, except for books and literature. The latter is probably due to people reading on mobile devices such as tablets.</p> <p>Let’s look at bounce rate next:</p> <p><img class="aligncenter size-full wp-image-26329" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-9.jpg" alt="" width="800" height="800" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-9.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-9-150x150.jpg 150w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-9-300x300.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-9-768x768.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-9-550x550.jpg 550w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>The desktop bounce rate is lower than the mobile bounce rate in every single industry, though the margin is quite small for these two categories:</p> <ul> <li>Recreation and Hobbies</li> <li>Books and Literature.</li> </ul> <p>Last, but not least, let’s look at page views per visitor:</p> <p><img class="aligncenter size-full wp-image-26320" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-10.jpg" alt="" width="800" height="800" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-10.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-10-150x150.jpg 150w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-10-300x300.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-10-768x768.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/Chart-loRes-10-550x550.jpg 550w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>Page views per visitor remained higher in every industry for desktop than mobile.</p> <h2>Four Takeaway Recommendations</h2> <p>How can we use this data to inform our digital marketing strategy? Here are four of my top observations and ideas:</p> <p><strong><em>Mobile Experiences are Continuing to Improve</em></strong>: Mobile user interfaces are improving, and users are getting more accustomed to them. Being mobile friendly is important in all industries—it’s the largest source of traffic in nearly all of them.</p> <p>This means designing your mobile site before you design the desktop site. Instead of coding your desktop site and then writing style sheets to shrink it into a smartphone form factor, design your mobile site first. Then you can figure out how to leverage the larger screen real estate available on a desktop platform as a second step.</p> <p>Important note: I’m not saying this because desktop is dead; it’s not. It’s still very important, but it’s far easier to take a mobile UI to the desktop than take a desktop one to a smartphone.</p> <p><strong><em>Desktop Remains Very Important</em></strong>: Other industry data still suggests that more conversions continue to happen on desktop in most industries, so continuing to pay a lot of attention to your desktop site makes a great deal of sense. And, if you’re in an industry where 75% or more of your conversions come from desktop, you may even want to offer users on mobile devices the option to provide contact information, save shopping carts, or implement other functionality that allows them to defer the actual completion of a conversion to a later time (perhaps on a desktop).</p> <p>The rationale is that users may not want to deal with complicated forms on a mobile device, and/or may not want to enter their credit card there. Following up with them later lets them come back on a desktop device and convert at a more convenient time.</p> <p>If you’re open to this idea, I’d urge you to test it thoroughly first, to see which gets better results for you.</p> <p><strong><em>Compare Your Site’s Behavior to Industry Norms</em></strong>: If the average percentage of mobile visitors in your industry is 60%, and your site is at 35%, that may indicate a problem like a very slow mobile site. See how you compare to industry norms; if there is a large delta with your site, take the time to understand why.</p> <p><strong><em>Pay Attention to Site Speed</em></strong>: Consider implementing AMP. Here is our <u><a href="https://www.stonetemple.com/the-canonical-guide-to-amp/">study on AMP</a></u>, which thoroughly explains how effective AMP is in accelerating site speed, as well as our <u><a href="https://www.stonetemple.com/amp-tech-guide/">detailed guide to implementing AMP</a></u>. AMP is not the only way to speed up your site, of course, but it’s an open source standardized way to do it, so it deserves consideration.</p> <p>Wonder why page speed is so important? See our <u><a href="https://www.stonetemple.com/page-speed-why-it-matters-to-your-users-and-your-seo/">Page Speed Guide</a></u>.</p> <p>&nbsp;</p> Mobile Mobile vs. Desktop Study SEO Studies & Tests Eric Enge Why These 3 Elements Are Critical for Content Marketing Success – Here’s Why #209 https://www.stonetemple.com/these-3-elements-are-critical-for-content-marketing-success-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:70049af1-0b47-603a-98f9-80c56782e52e Mon, 08 Apr 2019 07:00:57 +0000 What are the most essential elements necessary for a successful content marketing campaign? In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge reveals how to win at content marketing. Don’t miss a single episode of Here’s Why with Mark &#38; Eric. Click the subscribe button below to be notified via... <a class="readmore" href="https://www.stonetemple.com/these-3-elements-are-critical-for-content-marketing-success-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>What are the most essential elements necessary for a successful content marketing campaign?</p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge reveals how to win at content marketing.</p> <p><iframe src="https://www.youtube.com/embed/8rRBds7Lo-g" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Mark: Eric, what are the key elements of successful content marketing?<span data-ccp-props="{}"> </span></p> <p>Eric: That&#8217;s a big question and obviously it depends on the exact goals of the campaign and stuff like that, but all campaigns have some common elements to them. <span data-ccp-props="{}"> </span></p> <p>Mark: What are those common elements? <span data-ccp-props="{}"> </span></p> <p>Eric: Still a great question. <span data-ccp-props="{}"> </span></p> <p>The first one is actually <strong>user value.</strong> You have to be adding value to the user. That can mean many different things, but in all cases you have to be adding value to the users and creating a sense of connection with your brand. <span data-ccp-props="{}"> </span></p> <p>The second one is <strong>differentiation</strong>. What makes your content unique and is it something that many other people have written about already? You want to be doing something unique, and then figure out what you can do to bring a new angle. <span data-ccp-props="{}"> </span></p> <p>Also, think about the <strong>depth and breadth</strong> of your content.<span data-ccp-props="{}"> </span></p> <p>Mark: What do you mean by that term depth and breadth? <span data-ccp-props="{}"> </span></p> <p>Eric: The basic idea is to provide unusually deep coverage of a topic area. For example, your competition might have five articles on a topic. What if you did the extra research and wrote 10? How about 20? That could be a great value to users. Would the result be the best resource on that topic in the entire market? That&#8217;s not necessarily a bad place to be. <span data-ccp-props="{}"> </span></p> <p>Mark: Okay. Before we go, do you have anything else you want to add about making a campaign successful? <span data-ccp-props="{}"> </span></p> <p>Eric: Sure. <span data-ccp-props="{}"> </span></p> <p>First of all, don&#8217;t overlook the promotion side of things. Once you create the amazing content you do need to tell the world about it. You need to plan your promotional campaign even before you start creating content. One of the things that might happen is in looking at the places where you&#8217;re thinking about promoting, you might get more good ideas for what to write because now you kind of know what&#8217;s going on in their brains and you can design your content to fit something that&#8217;s eminently promotable. <span data-ccp-props="{}"> </span></p> <p>Then figure out how to contact the people that have written about the related topics that you researched in putting together your content plan and figure out how to pitch them in a way that might cause them to reference your stuff. <span data-ccp-props="{}"> </span></p> <p>Really incredibly important that your pitches be customized to every single individual. No mass mailings, please. And then follow-up with an effective outreach campaign to get the word out there. <span data-ccp-props="{}"> </span></p> <p>Mark: Thanks, Eric. <span data-ccp-props="{}"> </span></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Content Marketing Here's Why Videos Eric Enge Google at 20: A Shift from Text to Images https://www.stonetemple.com/google-at-20-a-shift-from-text-to-images/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:3edb66cc-b6bf-5ac4-a910-61b3a92ae465 Thu, 04 Apr 2019 07:00:39 +0000 When Google celebrated its 20th birthday in 2018, the tech giant took the opportunity to introduce several important updates and transitions to how it performs its most essential functions. The company announced that users could expect a fundamental shift “from text to a more visual way of finding information.” If you’ve been keeping tabs on... <a class="readmore" href="https://www.stonetemple.com/google-at-20-a-shift-from-text-to-images/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><img class="aligncenter size-full wp-image-26315" src="https://www.stonetemple.com/wp-content/uploads/2019/04/DME-Hero_Small-Image-loRes-1.jpg" alt="" width="800" height="450" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/DME-Hero_Small-Image-loRes-1.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/04/DME-Hero_Small-Image-loRes-1-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/04/DME-Hero_Small-Image-loRes-1-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/DME-Hero_Small-Image-loRes-1-750x422.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>When Google celebrated its 20<sup>th</sup> birthday in 2018, the tech giant took the opportunity to introduce several important updates and transitions to how it performs its most essential functions. The company announced that users could expect a <a href="https://www.blog.google/products/search/improving-search-next-20-years/">fundamental shift</a> “from text to a more visual way of finding information.”</p> <p>If you’ve been keeping tabs on Google’s updates and changes, this announcement didn’t come as a surprise. Google has been working to improve and expand its image search capabilities, adding new features like visual search engine results pages (SERPs) and Google products that focus on images. Here are a few ways Google is prioritizing images.</p> <ul> <li><strong>Algorithm Updates</strong>. Some of Google’s newest algorithm updates emphasize images in search results. Google has also updated the Google Image algorithm recently&#8211; the new updated Google Images algorithm will prioritize pages that display searchable images more prominently and higher up on the page. Google will also prioritize images that come from authoritative websites. At a <a href="https://searchengineland.com/mueller-previews-google-image-search-changes-old-search-console-sunsetting-at-nyc-meetup-311014">January 2019 Google NYC meetup</a>, John Mueller also said that image search will be a “bigger topic” this year.</li> </ul> <p><img class="aligncenter wp-image-26308 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/04/Lasagna-Screenshot-478x550.jpg" alt="" width="478" height="550" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/Lasagna-Screenshot-478x550.jpg 478w, https://www.stonetemple.com/wp-content/uploads/2019/04/Lasagna-Screenshot-261x300.jpg 261w, https://www.stonetemple.com/wp-content/uploads/2019/04/Lasagna-Screenshot.jpg 701w" sizes="(max-width: 478px) 100vw, 478px" /></p> <ul> <li><strong>Thumbnail images</strong>. Over the last year, we’ve seen a dramatic rise in the number of thumbnail images featured on SERPs, especially on mobile devices. With more than 50 percent of Google searches now coming from mobile devices, the company is betting that adding a visual element will make it easier for users to find the information they need more quickly.</li> </ul> <p>&nbsp;</p> <p><img class="aligncenter wp-image-26307 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/04/How-Google-Lens-Find-a-Product-254x550.jpeg" alt="" width="254" height="550" srcset="https://www.stonetemple.com/wp-content/uploads/2019/04/How-Google-Lens-Find-a-Product-254x550.jpeg 254w, https://www.stonetemple.com/wp-content/uploads/2019/04/How-Google-Lens-Find-a-Product-139x300.jpeg 139w, https://www.stonetemple.com/wp-content/uploads/2019/04/How-Google-Lens-Find-a-Product-768x1663.jpeg 768w, https://www.stonetemple.com/wp-content/uploads/2019/04/How-Google-Lens-Find-a-Product.jpeg 462w" sizes="(max-width: 254px) 100vw, 254px" /></p> <ul> <li><strong>Image-based searches</strong>. Imagine seeing the perfect pair of shoes in a movie or magazine page but having no way to translate that into a fruitful Google search. Searching for “blue high heels” won’t help, but what if you could just snap a photo and use the image itself? With new developments in AI, products like Google Lens may be able to help you figure out exactly where to buy the shoes (or couch, or car) of your dreams.</li> </ul> <p>Google’s image-focused shift is aimed at increasing user accessibility and creating new ways to present content. Until now, search has been fundamentally text based; shifting to a more visual way of providing information opens the door to helping users who have language processing issues or other problems with reading text. The company is hoping to meet users where they are, inviting them to learn more about topics that are relevant to them. An image-focused way of finding information is one important component of forming that invitation.</p> <p>For their part, content creators who want to benefit from Google’s visual initiatives will need to anchor their pages with unique, highly-relevant images. Companies that want to achieve and maintain high visibility on Google will benefit by devoting more attention to the images they use in online content.</p> <p>The use (and usefulness) of images might change between businesses, so it can be useful to think about <em>how</em> to use images in your specific vertical. Some of those use cases might not be intuitive. Clear graphs and charts, product images, graphics, and more, can help illustrate concepts and values.</p> <p>One of the best ways to appreciate this visual shift is to see it in action. Sites like Waypoint, Slate, and Bon Appetit all have very different audiences, but they are all incorporating fresh new ways to use visual features.</p> <ul> <li><a href="https://waypoint.vice.com/en_us">Waypoint</a>, owned by VICE, is a site devoted to gaming culture. Waypoint has some really cool examples of beautiful<a href="https://waypoint.vice.com/en_us/article/evedzz/the-grace-joys-and-sadnesses-of-roma">, brand consistent imagery</a>, that’s also unique to the site and eye-catching to human users.</li> <li><a href="https://slate.com/">Slate</a> uses interesting <a href="https://slate.com/culture/2019/01/transgressive-art-political-correctness-vanessa-place-louis-ck-hannah-gadsby.html">photo editing techniques</a> to create eye catching and unique visual experiences.</li> <li><a href="https://www.bonappetit.com/">Bon Appetit</a> has a very specific strong <a href="https://www.bonappetit.com/story/bagels-better-than-ever">food photo aesthetic</a> that reflects well in recipe mobile SERP results.</li> </ul> <p>This evolution from words to images offers exciting opportunities for businesses to create compelling web pages that utilize both images and text. Creative images that connect clearly with the text on a page will make that page more interesting, but they can also help boost search result rankings and visibility.</p> Google Search Engine Algorithms SEO Jessica Peck Why Your SEO Should Include a User Needs Analysis – Here’s Why #208 https://www.stonetemple.com/your-seo-should-include-a-user-needs-analysis-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:f6072db7-f6be-04d2-6ddc-34cf88397907 Mon, 01 Apr 2019 07:00:26 +0000 In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how... <a class="readmore" href="https://www.stonetemple.com/your-seo-should-include-a-user-needs-analysis-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up?</p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how to perform such an analysis for your site.</p> <p><iframe src="https://www.youtube.com/embed/sD6KA7-xcts" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/chrome-user-experience-report-can-help-you-retain-more-users-heres-why/" target="_blank" rel="noopener">Why the Chrome User Experience Report Can Help You Retain More Users</a></li> <li><a href="https://www.stonetemple.com/google-is-hungry-for-comprehensive-content-heres-why/" target="_blank" rel="noopener">Why Google Is Hungry for Comprehensive Content</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Mark: Eric, what is a user needs analysis?</p> <p>Eric: Great question, Mark. So, the basic idea when the user needs analysis is to try to assess in detail what users are looking for on a site like yours. So, what are their real needs. </p> <p>This goes much deeper than researching the top keywords that people search on. The concept instead is to focus on developing a very broad and deep content experience on your site that meets a wide range of user needs.</p> <p>Mark: Eric, I&#8217;ve heard you say in the past that much of this has to do with the Google algorithm updates in 2018. Can you elaborate on that a little bit?</p> <p>Eric: Sure, happy to.</p> <p>First of all, Google did many very important updates in 2018, beginning all the way back in March and throughout the year. One of the big areas they focused on was better understanding user intent. So, I have a classic example where looking at a digital camera search result in February versus what it looks like in October, we had a shift that had two digital camera review sites versus two e-tail sites, and by the end of the year was just four e-tail sites, massive change in the overall intent.</p> <p>So, that&#8217;s one of the things that Google did. But they also changed a lot, in my opinion, on how they&#8217;re evaluating the breadth and depth of content. I saw many sites that saw huge upticks in traffic. And these were sites that were publishing a really significant volume of quality content. And then we saw some sites take a major beating. And these were sites that in our opinion lost because of the quality of their content.</p> <p>Mark: Can you expand on the rationale behind this analysis?</p> <p>Eric: Sure. Imagine that you have 100 users come to your site after entering a keyword at Google. Let&#8217;s for example say the keyword is &#8220;Digital Cameras.&#8221; If you asked them all to provide the top five to ten things they&#8217;re looking for, some might mention storage, others might discuss zoom capabilities, some might have a specific brand in mind.</p> <p>Yet others may be more concerned with reviews or learning about photography even. Chances are that no two people will provide the exact same list. And if you summed up all the different choices people make, I bet you&#8217;re going to get about 500 different choices.</p> <p>Mark: Probably.</p> <p>Eric: The right idea from a planning point of view is to produce content that addresses a large array of those needs.</p> <p>Mark: How do you perform the analysis that you&#8217;re talking about?</p> <p>Eric: There are many good data sources to tap into.</p> <p>First, model the personas of your target audience. Get a sense for who they are and how they think. So, a small business owner versus somebody in a large corporation in a marketing department versus consumer: they all have very different mindsets. Understand what your customer base is like.</p> <p>Then talk to your product designers; figure out what was in their brain when they were making their decisions. Next talk to your customer service people and find out what the most common user questions are.</p> <p>Also, just to get old fashioned about it from an SEO perspective, go to Google, type the phrase in, and look at Google Suggest and the People Also Ask results and see what you see there. Oh, and by the way, if you could do the survey I suggested at the beginning, do it.</p> <p>Mark: What do you do with this analysis once you have it?</p> <p>Eric: You&#8217;re going to use it to inform your content plan. You want to build out a map for your content, an editorial calendar that covers as large an array of all the identified needs as possible. Get related content created by true subject matter experts and make it really easy for people to find on your site. And of course, like in all good content marketing, make sure the world knows about it.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Eric Enge SEO is Dead, Long Live SEO: Understanding the Hows and Whys of Google’s Visual Evolution https://www.stonetemple.com/seo-is-dead-long-live-seo-understanding-the-hows-and-whys-of-googles-visual-evolution/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:4712a877-f107-46af-67eb-6467067cdddc Thu, 28 Mar 2019 07:00:34 +0000 In its 20 years as a company, Google has revolutionized the way we find information. The search engine giant is in the midst of rolling out even more changes – it’s moving from answers to journeys, shifting away from queries, and, now, the shift to visual searching. Strings to Things to Concepts One easy way... <a class="readmore" href="https://www.stonetemple.com/seo-is-dead-long-live-seo-understanding-the-hows-and-whys-of-googles-visual-evolution/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p><img class="aligncenter size-full wp-image-26288" src="https://www.stonetemple.com/wp-content/uploads/2019/03/2019_DME-Google-SEO-Hero-Small-loRes-1.jpg" alt="" width="800" height="450" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/2019_DME-Google-SEO-Hero-Small-loRes-1.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/03/2019_DME-Google-SEO-Hero-Small-loRes-1-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/2019_DME-Google-SEO-Hero-Small-loRes-1-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/2019_DME-Google-SEO-Hero-Small-loRes-1-750x422.jpg 750w" sizes="(max-width: 800px) 100vw, 800px" /></p> <p>In its 20 years as a company, Google has revolutionized the way we find information. The search engine giant is in the midst of rolling out even more changes – it’s moving from <a href="https://www.blog.google/products/search/helping-you-along-your-search-journeys" target="_blank" rel="noopener noreferrer">answers to journeys</a>, shifting <a href="https://www.blog.google/products/search/introducing-google-discover" target="_blank" rel="noopener noreferrer">away from queries</a>, and, now, the shift to <a href="https://www.blog.google/products/search/making-visual-content-more-useful-search/">visual searching</a>.</p> <h2>Strings to Things to Concepts</h2> <p>One easy way to understand Google’s search technology evolution is through three main ideas: strings, things, and concepts. As we move into the concepts phase of internet search, it’s helpful for us to review the steps that came first.</p> <h3>1. Strings</h3> <p>When Google began, it was all about keywords. Those were the “strings”—the words (and sets of words) that helped Google provide users with the most relevant, high-quality information. We can’t overstate how revolutionary keyword technology was, but keyword-based search placed most of the responsibility on the user to find the right information. If you didn’t enter the right keywords, you wouldn’t see the search results you wanted to see.</p> <h3>2. Things</h3> <p><img class="aligncenter size-full wp-image-26278" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Statue-of-Liberty-Knowledge-Graph.jpg" alt="Statue of Liberty Knowledge Graph" width="474" height="735" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Statue-of-Liberty-Knowledge-Graph.jpg 474w, https://www.stonetemple.com/wp-content/uploads/2019/03/Statue-of-Liberty-Knowledge-Graph-193x300.jpg 193w, https://www.stonetemple.com/wp-content/uploads/2019/03/Statue-of-Liberty-Knowledge-Graph-355x550.jpg 355w" sizes="(max-width: 474px) 100vw, 474px" /></p> <p>After a while, Google’s algorithms got smarter. With the launch of the <a href="https://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html" target="_blank" rel="noopener noreferrer">Knowledge Graph</a> in 2012, Google began to understand what people meant when they used fuzzy search criteria, and began to steer them toward the stronger searchable terms and relevant information. Put simply, it was a progression from basic keywords to semantically related keywords and ideas.</p> <p>The Knowledge Graph enabled Google to aggregate millions of search queries to understand what users were actually interested in when they used certain search terms. This <a href="https://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html" target="_blank" rel="noopener noreferrer">2012 blog post</a> laid out Google’s hopes for the future:</p> <p><em>“We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for.”</em></p> <h3>3. Concepts</h3> <p><a href="Tom"><img class="aligncenter size-full wp-image-26279" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Tom-Brady-Knowledge-Panel.jpg" alt="Tom Brady Knowledge Panel" width="462" height="1000" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Tom-Brady-Knowledge-Panel.jpg 462w, https://www.stonetemple.com/wp-content/uploads/2019/03/Tom-Brady-Knowledge-Panel-139x300.jpg 139w, https://www.stonetemple.com/wp-content/uploads/2019/03/Tom-Brady-Knowledge-Panel-768x1663.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Tom-Brady-Knowledge-Panel-254x550.jpg 254w" sizes="(max-width: 462px) 100vw, 462px" /></a></p> <p>In 2018, Google announced it would be focusing not just on words, but also on <a href="https://www.blog.google/products/search/making-visual-content-more-useful-search/" target="_blank" rel="noopener noreferrer">images and other visual content</a>. With this shift, Google hopes to move from answering users’ questions to being their personal assistant. Instead of just responding to your searches, Google will pick up where you leave off, taking users on an information journey. One of the biggest changes since 2012 is that more than half of all Google searches are <a href="https://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025" target="_blank" rel="noopener noreferrer">coming from mobile devices</a>. The visual shift we’re seeing specifically targets those mobile users. In 2018 we also saw Google&#8217;s understanding of content and query intent reach a whole new level.</p> <h2>Good Content vs. Great Content</h2> <p>We know now that Google is moving in a more visual direction, focusing on the mobile experience and integrating images, videos, and other visual content. But what does this mean for SEO? The good news is that the fundamentals remain the same:</p> <ul> <li>High-quality content</li> <li>Relevancy</li> <li>Authoritative perspective</li> <li>Answering users’ questions useful</li> </ul> <p>Google’s algorithms will only continue to sharpen their accuracy in finding the best, most relevant visual content. This is still about finding content that addresses user needs the best. This visual shift means that SEO experts will need to help content creators create and maintain relevancy. It will also be critical that content creators put out fresh content on a regular basis, as the algorithms will prefer sites that are frequently updated with highly query relevant text and visual information.</p> <p>Google&#8217;s understanding of content appears to be exponential in nature, not linear. In other words, their algorithmic abilities tend to leap rather than crawl, and the next few years will see dramatic improvements in those abilities. This advanced understanding means good quality content won&#8217;t cut it anymore. Rather, sites that want to perform well in search rankings will need truly outstanding content written by experts. In some industries, this expert-level content is already necessary.</p> <h2>Next Steps for SEO</h2> <p>As Google paves the way for a drastically different search experience, here are a few concrete steps SEOs can take to stay relevant in search.</p> <h3>1. Understand the basics</h3> <p>This means having a thorough understanding of how to create high quality and relevant titles, H1 tags, and body content. For visual content, context is key. Stock photos likely will not cut it anymore; you’ll need images that are highly related to your specific content and unique on the web.</p> <h3>2. Consider the user’s journey</h3> <p>Create Content that includes visuals that are optimized for search. Include captions for your visual content that show how those images are a core component of your content. This will help your images/photos perform better in image searches and help users find the information they want quickly and easily.</p> <h3>3. Build visually</h3> <p>For higher visibility and accessibility, optimize your product images for Google Lens. Don’t rely on a user’s ability to type in specific search terms to find your product online. Google Lens shows users relevant images automatically, especially ones with direct links back to product pages. Google is also building its own AMP stories—AI-constructed visual experiences that immerse the user in text, video, and photos. With highly optimized visuals and text, Google may pull your authoritative content into one of these stories.</p> <p>Differentiating between good and truly world class content used to be a person’s job. Now it’s the purview of intelligent and powerful algorithms. As we move into the future of search, SEO experts need to stay rooted in the basics of high-quality content, all while remembering that “content” is much more than just words on a page.</p> Digital Marketing SEO John Dietrich Why Ranking Content Quality Analysis (RCQA) Sharpens Your Keyword Research – Here’s Why #207 https://www.stonetemple.com/ranking-content-quality-analysis-rcqa-sharpens-your-keyword-research-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:bec0a4e1-d6d4-794b-82da-7d41863b91a8 Mon, 25 Mar 2019 07:00:38 +0000 Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to... <a class="readmore" href="https://www.stonetemple.com/ranking-content-quality-analysis-rcqa-sharpens-your-keyword-research-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)?</p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to perform one.</p> <p><iframe src="https://www.youtube.com/embed/PSqJUHlE2xA" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Mark: So Eric, what is a ranking content quality analysis or RQCA?</p> <p>Eric: Boy, that&#8217;s a mouthful.</p> <p>So, the basic concept is to actually see what Google thinks of your site by going through the process of pulling all the keywords that you currently rank for and doing an Ngram analysis around the words in those keywords. That sounds like a mouthful too! But you might actually end up seeing something like this.</p> <p><img class="aligncenter wp-image-26060 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output.jpg" alt="N-Gram Analysis Results from Keyword Analysis for Search Ranking Purpose" width="591" height="368" srcset="https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output.jpg 591w, https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output-300x187.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output-30x19.jpg 30w" sizes="(max-width: 591px) 100vw, 591px" /></p> <p>Mark: Okay. So why is that helpful?</p> <p>Eric: It tells you what types of queries you&#8217;re most likely to rank for based on the words that you see in these queries here, and you can use this to prioritize your SEO campaign efforts going forward.</p> <p>So, let&#8217;s say you have a sports site, and you want to rank for some specific college basketball related terms. I&#8217;m just making the example up here. If you&#8217;re currently ranking for many pro basketball related terms but not many college ones, achieving your goals might actually be pretty challenging.</p> <p>Mark: How do you do that analysis?</p> <p>Eric: You take your Ngram analysis below, and you look through that to see what phrases you rank for, and actually each of the individual words in those phrases.</p> <p><img class="aligncenter wp-image-26060 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output.jpg" alt="" width="591" height="368" srcset="https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output.jpg 591w, https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output-300x187.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/02/rqca-n-gram-output-30x19.jpg 30w" sizes="(max-width: 591px) 100vw, 591px" /></p> <p>In this particular example we&#8217;re showing right now, the analysis shows a high volume of keywords ranking with the word &#8220;green&#8221; in them. I&#8217;m obviously not doing a college basketball example. But note the far smaller number of instances that contain the word &#8220;blue&#8221; in them.</p> <p>This suggests that it will take far more effort to rank for new blue-related terms&#8211;just because Google hasn&#8217;t quite bought that for your site yet&#8211;than it will be to rank for new green-related terms. And if you&#8217;re looking for easy wins then this can actually tell you where you should focus.</p> <p>Mark: So does that mean you don&#8217;t pursue those blue-related terms at all?</p> <p>Eric: No, not necessarily. It might be strategic and very important for you to consider chasing those terms anyway. But the big insight from an RQCA analysis is a better appreciation for how much work it will take you to win on those terms.</p> <p>Mark: Thanks, Eric.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Eric Enge Why You Should Be Building Social Media Partnerships- Here’s Why #206 https://www.stonetemple.com/you-should-be-building-social-media-partnerships-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:dccde85c-9306-17c0-c2cf-2495e1d3a27e Mon, 18 Mar 2019 07:00:11 +0000 We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships?  In this episode of the award-winning Here&#8217;s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments... <a class="readmore" href="https://www.stonetemple.com/you-should-be-building-social-media-partnerships-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships?<span data-ccp-props="{}"> </span></p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments of our time on social media.</p> <p><iframe src="https://www.youtube.com/embed/-PIQ_dDfKFw" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.searchenginejournal.com/social-media-strategies-seo/2778393" target="_blank" rel="noopener">Social Media Strategies You Can Use to Boost Your SEO</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> <p>Eric: Mark, you&#8217;ve been heavily involved in social media for many years now, but the field has recently been changing a lot. What are you doing differently these days because of that? <span data-ccp-props="{}"> </span></p> <p>Mark: It&#8217;s certainly true there&#8217;s been a whole bunch of disruption in the past year. The field&#8217;s always like that, but more than I&#8217;ve ever seen before. <span data-ccp-props="{}"> </span></p> <p>Some examples: <span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Organic reach is at an all-time low. It&#8217;s been going down for years, but it&#8217;s almost nonexistent for some brands now. <span data-ccp-props="{&quot;134233279&quot;:true}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">More restrictions on automation, especially Twitter, but all the networks are pulling back on how much we can do to automate. <span data-ccp-props="{&quot;134233279&quot;:true}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">And privacy concerns, reducing targeting options, making it harder to do certain things that you used to always be able to do before. <span data-ccp-props="{&quot;134233279&quot;:true}"> </span></li> </ul> <p>I think it&#8217;s still important to keep the time-tested fundamentals going, things like promote your content—obviously&#8211; engage with your audience, the stuff you always hear. But you know, Eric, there&#8217;s another powerful use for social media that many overlook. <span data-ccp-props="{}"> </span></p> <p>Eric: What&#8217;s that? <span data-ccp-props="{}"> </span></p> <p>Mark: Using social media to build strategic partnerships to help spread your brand message. <span data-ccp-props="{}"> </span></p> <p>Eric: What exactly do you mean by that? <span data-ccp-props="{}"> </span></p> <p>Mark: A couple of things, Eric. <span data-ccp-props="{}"> </span></p> <p>First of all, the strategic partnerships that we&#8217;re talking about here are noncompetitive resources with whom you can work cooperatively. So, these could be influencers, as we always say, but they don&#8217;t have to be.<span data-ccp-props="{}"> </span></p> <p>It&#8217;s anyone with whom you can cocreate things that are better than the sum of the parts, or it could be anyone who could provide you an opportunity to be seen by their audience. <span data-ccp-props="{}"> </span></p> <p>Eric: Got you. Why is social media such a great place to find or foster these kinds of partnerships and how do you do it? <span data-ccp-props="{}"> </span></p> <p>Mark: Don&#8217;t forget that social media is &#8220;social&#8221; media. We always think about that in terms of engaging with our customers or prospects. But the more personally active you are in social media, like, the more opportunities you have to discover potential partners. <span data-ccp-props="{}"> </span></p> <p>It&#8217;s also a great place to nurture those real-world acquaintances that you&#8217;ve met at conferences, meetups, and other places, into relationships that can become partnerships. So, there are many ad hoc opportunities to be helpful or just social, in order to get on their radar screen. <span data-ccp-props="{}"> </span></p> <p>Let me give you a personal example. You know <a href="https://twitter.com/steverayson" target="_blank" rel="noopener">Steve Rayson</a> of BuzzSumo.<span data-ccp-props="{}"> </span></p> <p>Eric: Yes<span data-ccp-props="{}"> </span></p> <p>Mark: I spent years developing a relationship with him online through social media, and that led to me being able to get the opportunity to break the news of BuzzSumo&#8217;s groundbreaking study of the decline of social sharing over the last several years. That was such a great opportunity, and my article for Search Engine Journal went viral and actually helped them promote their study. So, it was a mutual, cooperative thing. <span data-ccp-props="{}"> </span></p> <p>Eric: That&#8217;s awesome. <span data-ccp-props="{}"> </span></p> <p>What are your key takeaways to help us build partnerships like that through social media? <span data-ccp-props="{}"> </span></p> <p>Mark: I&#8217;d advise that in this year you switch more of your social media time and strategy to intentional partnership building. Keep doing those fundamentals but do more partnership building. Keep an updated list of the strategic relationships that are most important to you and make sure they get regular attention, and remember you’ve got to give to get. <span data-ccp-props="{}"> </span></p> Here's Why Videos Social Media Mark Traphagen Why Social Media Builds Your Brand SEO – Here’s Why #205 https://www.stonetemple.com/social-media-builds-your-brand-seo-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:ab159072-09d5-b492-d83e-fffc175407ad Mon, 11 Mar 2019 07:00:00 +0000 Can the way people talk about your brand online actually affect the things Google will rank you for? In this episode of the award-winning Here&#8217;s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t... <a class="readmore" href="https://www.stonetemple.com/social-media-builds-your-brand-seo-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Can the way people talk about your brand online actually affect the things Google will rank you for?</p> <p>In this episode of the award-winning Here&#8217;s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.</p> <p><iframe src="https://www.youtube.com/embed/GdevE4S1z2Y" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.searchenginejournal.com/social-media-strategies-seo/277839/" target="_blank" rel="noopener">3 Social Media Strategies You Can Use to Boost Your SEO</a></li> <li><a href="https://www.stonetemple.com/does-google-use-online-brand-mentions-for-search-ranking-eric-enge-with-gary-illyes-at-pubcon-2017/" target="_blank" rel="noopener">Does Google Use Online Brand Mentions for Search Ranking? – Eric Enge with Gary Illyes at Pubcon 2017</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Eric: Mark, there&#8217;s little doubt that social media is a great way to increase awareness for your brand, but can that have an effect on your SEO?</p> <p>Mark: It&#8217;s tough to say for sure, but there&#8217;s some good hints it might.</p> <p>You did an onstage keynote with Gary Illyes of Google at Pubcon. I remember he said two ways that <a href="https://www.stonetemple.com/does-google-use-online-brand-mentions-for-search-ranking-eric-enge-with-gary-illyes-at-pubcon-2017/" target="_blank" rel="noopener">brand mentions might be used by Google</a>.  </p> <p>One of those was it could alert Google that the brand is an entity worth paying attention to. But it could also help Google know what you should rank for; maybe things that you&#8217;re not currently ranking for. If a lot of people are talking about you for that thing, maybe that&#8217;s something Google should be looking for.</p> <p>Eric: Did you just say that mentions of your brand on social media can help you rank higher?</p> <p>Mark: No, I didn&#8217;t say that. And the distinction is subtle but important. Let&#8217;s get the exact quote here from Gary Illyes.</p> <blockquote> <p>The context in which you engage online and how people talk about you online, actually can impact what you rank for.</p> </blockquote> <p>&#8220;<em>What</em> you rank for.&#8221; Notice that&#8217;s the word, not <em>how high</em> you rank. So Google may use the context of online mentions to discover things you should have a shot at ranking for that you currently don&#8217;t, as I said.</p> <p>Eric: So, what can you do then as a brand to take advantage of this?</p> <p>Mark: First, I would build a real audience of true brand fans. You want to cultivate the people who are going to talk about you in the ways that you want them to, the positive ways that will give Google those clues.</p> <p>Then fan the flames of that audience. Create conversations. Keep them going. And then create and promote content that comprehensively covers what your brand is about. Give Google every possible clue who you are, what you should rank for.</p> <p>Eric: Thanks, Mark. This is part two of a three-part series on social media and SEO. Watch for the other two episodes to learn more.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Social Media Mark Traphagen 31 Must Know Voice Usage Trends for 2019 https://www.stonetemple.com/voice-usage-trends-2019/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:10a5ec2a-3cf7-086f-52fe-6e5cc8cc4cb9 Tue, 05 Mar 2019 14:00:31 +0000 How comfortable are real people with using voice commands on their devices? For the third year in a row, we asked over 1,000 people (1,719 this year) how they use voice, when they use voice, and why. If you&#8217;re looking to get a snapshot of how voice is used by people today, then you&#8217;ve found... <a class="readmore" href="https://www.stonetemple.com/voice-usage-trends-2019/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <h2><img class="aligncenter wp-image-26130 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/31-must-know-voice-usage-trends_hero-image-800.jpg" alt="31 Must Know Voice Usage Trends for 2019" width="800" height="467" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/31-must-know-voice-usage-trends_hero-image-800.jpg 800w, https://www.stonetemple.com/wp-content/uploads/2019/03/31-must-know-voice-usage-trends_hero-image-800-300x175.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/31-must-know-voice-usage-trends_hero-image-800-768x448.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/31-must-know-voice-usage-trends_hero-image-800-750x438.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/31-must-know-voice-usage-trends_hero-image-800-30x18.jpg 30w" sizes="(max-width: 800px) 100vw, 800px" /></h2> <h2>How comfortable are real people with using voice commands on their devices?</h2> <p>For the third year in a row, we asked over 1,000 people (1,719 this year) how they use voice, when they use voice, and why. If you&#8217;re looking to get a snapshot of how voice is used by people today, then you&#8217;ve found it.</p> <p>Why do we care? It’s simple: The voice revolution is coming, and it&#8217;s coming fast.</p> <p>In just a few years, it&#8217;s likely that you will spend as much, or more, time interacting with devices that have no screen as you do with devices that have screens, such as laptops and smartphones. This has the potential to drive huge changes in the market, including new winners and losers—and you want to be one of the winners. (Well, I know I do!)</p> <p>For reference, here are links to the two prior versions of his study:</p> <ul> <li><u><a href="https://www.stonetemple.com/mobile-voice-usage-trends-2017/">2017 Voice Usage Survey</a></u></li> <li><a href="https://www.stonetemple.com/voice-usage-study-2018/">2018 Voice Usage Survey</a></li> </ul> <p>For many of the survey questions shown as bar charts, we asked participants to rate whether or not they are willing to do something on the following scale:</p> <ol> <li>Very Likely</li> <li>Likely</li> <li>Neutral</li> <li>Unlikely</li> <li>Very Unlikely</li> </ol> <p>Unless specified otherwise, these charts show the totals of the &#8220;Very Likely&#8221; and &#8220;Likely&#8221; responses.</p> <p>In addition, for many of the other survey questions shown as bar charts, we asked participants to answer how often they do something as follows:</p> <ol> <li>Very Frequently</li> <li>Frequently</li> <li>Occasionally</li> <li>Rarely</li> <li>Never</li> </ol> <p>Unless specified otherwise, these charts show the totals of the &#8220;Very Frequently&#8221; and “Frequently” responses.</p> <h3>In What Environments Do People Use Voice?</h3> <p>This block of 12 questions is meant to break down how various public and private situations impact people&#8217;s willingness to use voice commands. This data reveals the general trend for voice usage over time. The message from the data is clear: People’s comfort with using voice commands with their devices is growing.</p> <p>In particular, using voice commands with devices in front of others, including in public, continues to grow at a significant clip. This documents what you might expect: as more and more devices become voice enabled, the stigma of talking to your devices (such as a smartphone) is disappearing.</p> <p>Here is a look across all survey participants:</p> <p><img class="aligncenter wp-image-26145 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-1.jpg" alt="Chart shows people comfort's level in using commands with their devices in 12 different situations " width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-1.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-1-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-1-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-1-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-1-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>Note that the percentages for speaking to devices “In a Public Restroom” (27.8%) and “In a Theater” (26.1%) seem stunningly high.  How did these numbers change from last year? Well, let&#8217;s take a look:</p> <p><img class="aligncenter wp-image-26146 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-2.jpg" alt="Chart compares people's comfort level in using voice commands in 12 different situations from 2017 to 2019" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-2.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-2-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-2-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-2-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-2-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" />2019 was up in 10 out of the 12 categories over 2018. The only exceptions were “In the Office” (51% to 49%) alone and “On Public Transportation” (dropped from 36% to 30%).</p> <div class="sw-tweet-clear"></div><a class="swp_CTT style1" href="https://twitter.com/share?text=Study+shows+willingness+to+interact+by+voice+with+devices+continues+to+rise+over+the+past+3+years%2C+even+in+public+situations.&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" data-link="https://twitter.com/share?text=Study+shows+willingness+to+interact+by+voice+with+devices+continues+to+rise+over+the+past+3+years%2C+even+in+public+situations.&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" rel="nofollow noreferrer noopener" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">Study shows willingness to interact by voice with devices continues to rise over the past 3 years, even in public situations.</span><span class="sw-ctt-btn">Click To Tweet<i class="sw swp_twitter_icon"></i></span></span></a> <p>However, on the other side of things, “In a Restaurant with Friends,” “At the Gym,” “At a Party,” and “In a Theater” were all up by more than 3%. And that all important “In a Public Restroom” category was also up from 25% to 28%.</p> <p>We also measured how men and women differ with regard to using voice commands. Just as the prior two years’ survey showed, we still see that men are far more likely to use voice with their devices:</p> <p><img class="aligncenter wp-image-26147 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-3.jpg" alt="Bar chart shows men are more likely to use voice commands with their devices than female" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-3.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-3-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-3-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-3-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-3-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>This gap looks to be about the same last year, where men were 1.59 times more likely to use voice than women. In our 2019 data that was 1.54 times.</p> <div class="sw-tweet-clear"></div><a class="swp_CTT style1" href="https://twitter.com/share?text=Study+shows+men+are+more+likely+than+women+to+use+voice+interaction+with+devices.&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" data-link="https://twitter.com/share?text=Study+shows+men+are+more+likely+than+women+to+use+voice+interaction+with+devices.&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" rel="nofollow noreferrer noopener" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">Study shows men are more likely than women to use voice interaction with devices.</span><span class="sw-ctt-btn">Click To Tweet<i class="sw swp_twitter_icon"></i></span></span></a> <p>Data from 2017, men were 1.43 times more likely to use voice than women. This year that rose to 1.54 times.</p> <p>Next up, let&#8217;s examine how age influences the level of usage. Here is what we saw:</p> <p><img class="aligncenter wp-image-26148 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-4.jpg" alt="Bar chart shows 25-34 age group was the most likely to use voice commands with their smartphone" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-4.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-4-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-4-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-4-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-4-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>For the second year in a row, the 25-34 age group was the most likely to use voice commands with their smartphone, and they were 20% more likely to be comfortable using voice with their device than the youngest age category of 24 and under.</p> <div class="sw-tweet-clear"></div><a class="swp_CTT style1" href="https://twitter.com/share?text=25+to+34+year+olds+are+the+most+likely+to+feel+comfortable+with+voice+interaction+with+devices.+Learn+more+at&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" data-link="https://twitter.com/share?text=25+to+34+year+olds+are+the+most+likely+to+feel+comfortable+with+voice+interaction+with+devices.+Learn+more+at&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" rel="nofollow noreferrer noopener" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">25 to 34 year olds are the most likely to feel comfortable with voice interaction with devices</span><span class="sw-ctt-btn">Click To Tweet<i class="sw swp_twitter_icon"></i></span></span></a> <p>Marital status also seems to matter. Here&#8217;s a look at the data:</p> <p><img class="aligncenter wp-image-26149 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-5.jpg" alt="Chart shows married people are more likely to use voice in 12 different situations" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-5.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-5-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-5-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-5-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-5-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>Married people are more likely to use voice in every single category. Married people were 1.46 times more likely to use voice than those that are single, up from last year’s 1.12 times.</p> <div class="sw-tweet-clear"></div><a class="swp_CTT style1" href="https://twitter.com/share?text=Are+married+people+more+likely+to+interact+with+devices+using+voice%3F+This+study+has+the+answer%21&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" data-link="https://twitter.com/share?text=Are+married+people+more+likely+to+interact+with+devices+using+voice%3F+This+study+has+the+answer%21&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" rel="nofollow noreferrer noopener" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">Are married people more likely to interact with devices using voice? This study has the answer!</span><span class="sw-ctt-btn">Click To Tweet<i class="sw swp_twitter_icon"></i></span></span></a> <p>For the third year in a row we captured income levels of the participants. Here is what we got:</p> <p><img class="aligncenter wp-image-26150 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-6.jpg" alt="Charts show people's comfort level in using voice command in 12 different environments by income levels" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-6.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-6-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-6-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-6-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-6-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>Just as in 2017 and 2018, the $50K -$99K and $100K+ income categories were the most likely to use voice with their smartphone, with the $100K+ earners having the edge by a 47.5% to 44.9% margin.</p> <p>New to this year&#8217;s survey, we captured information on the region where people are located. Let&#8217;s see how this impacts voice usage levels:</p> <p><img class="aligncenter wp-image-26151 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-7.jpg" alt="Charts show people's comfort level in using voice command in 12 different environments by region" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-7.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-7-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-7-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-7-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-7-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>If we aggregate all these categories, we can see what region is most likely to use voice commands. Here are the regional rankings:</p> <p><img class="aligncenter wp-image-26152 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-8.jpg" alt="Table shows Voice Usage Ranking Between 2018 and 2019" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-8.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-8-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-8-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-8-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-8-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>It&#8217;s not entirely surprising that the top two regions for voice usage are the Northeast and the West. Of note, 35% of people in the West use voice commands in public restrooms. The Midwest ranked last in eight of the 12 categories.</p> <p>For the second year in a row, we captured information on the education level of the participants. Here&#8217;s the data from 2019:</p> <p><img class="aligncenter size-full wp-image-26153" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-9.jpg" alt="Charts show people's comfort level in using voice command in 12 different environments by education levels" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-9.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-9-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-9-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-9-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-9-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>It looks like people who have done some postgraduate work and those who have a postgraduate degree are the heaviest users. In fact, voice usage seems to scale with education level:</p> <p><img class="aligncenter size-full wp-image-26154" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-10.jpg" alt="Line chart shows how voice usage seems to scale with education level" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-10.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-10-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-10-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-10-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-10-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>&nbsp;</p> <p>As you can see, in both 2017 and 2018, the comfort with using voice commands goes up as education goes up. In addition, 2018 levels of comfort were up across the board, with a very noticeable leap upward for those with some post grad work or a post graduate degree. This is consistent with the trend towards higher income groups being heavier users of voice.</p> <h3>How People Use Voice with Their Smartphones</h3> <p>In this next section, we explore how people use voice, as well as other ways they interact with their smartphones.</p> <p>Our first question explored how people conduct searches. The phrasing was, &#8220;When I need to look up information, I am most likely to &#8230; (Please rank your top three choices).&#8221; These are the choices we gave them:</p> <ol> <li>Use voice search</li> <li>Type the question into the search window of my phone</li> <li>Type the question into search engine apps</li> <li>Open a mobile browser such as Safari or Google Chrome, and type the question</li> <li>Ask a friend via text or messaging app</li> </ol> <p>We asked them to select their &#8220;First Choice,&#8221; &#8220;Second Choice&#8221; or &#8220;Third Choice.&#8221; Two choices remained unranked for each participant. First, let&#8217;s look at the breakout of what people said was their &#8220;First Choice&#8221; for how to use their phone to perform a search:</p> <p><img class="aligncenter size-full wp-image-26155" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-11.jpg" alt="Chart shows trends on people's first choice for performing searches in 2018 and 2019" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-11.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-11-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-11-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-11-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-11-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>Mobile browser remains the leader here, but voice search made a big leap upwards in 2018.</p> <div class="sw-tweet-clear"></div><a class="swp_CTT style1" href="https://twitter.com/share?text=Voice+search+on+mobile+is+gaining+ground+on+searching+with+a+browser.+Get+more+must-know+facts+about+the+state+of+voice+device+interaction+in+this+study.&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" data-link="https://twitter.com/share?text=Voice+search+on+mobile+is+gaining+ground+on+searching+with+a+browser.+Get+more+must-know+facts+about+the+state+of+voice+device+interaction+in+this+study.&via=@stonetemple&url=https://www.stonetemple.com/voice-usage-trends-2019/" rel="nofollow noreferrer noopener" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">Voice search on mobile is gaining ground on searching with a browser. </span><span class="sw-ctt-btn">Click To Tweet<i class="sw swp_twitter_icon"></i></span></span></a> <p>Next, let&#8217;s look at the distribution of what people selected across all three of their choices:</p> <p><img class="aligncenter size-full wp-image-26156" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-12.jpg" alt="Chart shows trends on people's top three choices for performing searches in 2017, 2018, and 2019" width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-12.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-12-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-12-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-12-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-12-30x17.jpg 30w" sizes="(max-width: 960px) 100vw, 960px" /></p> <p>Even though voice search was second most common “First Choice” for users, it only placed fourth overall. That suggests that those who engage with voice search at all often consider it their top choice.</p> <p>Taking a deeper look at texting and messaging, you can see a clear trend of usage by age, as shown in this graph:</p> <p><img class="aligncenter size-full wp-image-26157" src="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-13.jpg" alt="Line chart shows trends on &quot;Texting or messaging friends to get answers to questions&quot; by age " width="960" height="540" srcset="https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-13.jpg 960w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-13-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/03/Chart_Lo-Res-13-768x432.jpg 768w, https://www.st Featured Studies Study Series Voice Voice Study Series Eric Enge Why Social Media Creates Link Building Opportunities – Here’s Why #204 https://www.stonetemple.com/social-media-creates-link-building-opportunities-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:7c969c1f-de0e-fc14-2054-5f693952c907 Mon, 04 Mar 2019 08:00:43 +0000 Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here&#8217;s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning... <a class="readmore" href="https://www.stonetemple.com/social-media-creates-link-building-opportunities-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy.</p> <p>In this episode of the popular Here&#8217;s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning natural links to your content page. This is part one in a three-part series on social media and SEO.</p> <p><iframe src="https://www.youtube.com/embed/ByoNHZuKnEc" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://www.searchenginejournal.com/social-media-strategies-seo/277839/" target="_blank" rel="noopener">3 Social Media Strategies You Can Use to Boost Your SEO</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Eric: Mark, as we kick off this series on how social media can boost SEO, let&#8217;s ask the big question first. Do social media engagement metrics and links directly impact SEO?</p> <p>Mark: The short answer to that is no.</p> <p>There are reasons behind that, and those reasons really lead me (and I think they&#8217;ve lead you as well) to believe that Google is telling the truth when they emphatically state, as they have for years, that they don&#8217;t use social as a signal.</p> <p>Now, what are some of those reasons?</p> <ol> <li>One of them would be <strong>social is just a very weak and unreliable signal overall</strong>. For one thing, Google doesn&#8217;t even try to index all of social media. So it&#8217;s an incomplete signal, and Google doesn&#8217;t like incomplete signals. They don&#8217;t know if they&#8217;re getting the information they need from it. It&#8217;s much harder to trust the authority of a profile versus that of a site in the way that Google relies on sites from links and things like that.</li> <li>And <strong>engagement doesn&#8217;t really communicate anything definite</strong>. We see Facebook backing away from “likes” as an indicator of something that should be promoted to its own users.</li> <li>Also I think it&#8217;s very significant that <strong>most of the major social sites no longer pass on engagement metrics</strong> through their API to our sites. We can&#8217;t even show those numbers in many cases. So if they don&#8217;t think it&#8217;s important, it&#8217;s probably not important.</li> <li>Finally, <a href="https://www.stonetemple.com/link-as-a-ranking-factor/">links are the big thing in SEO still,</a> and <strong>almost all social media links are no-follow</strong>. So, again, they don&#8217;t even pass on any authority.</li> </ol> <p>Eric: If links and social media posts aren&#8217;t direct ranking signals, why do you say social media can still be an effective link building strategy?</p> <p>Mark: Sites won&#8217;t link to content they&#8217;ve never seen, right? And social media is still an effective way to promote your content. You need to get it seen? Use social media to get it seen.</p> <p>That doesn&#8217;t mean just posting randomly in social media. There&#8217;s the importance of building the right audience. You want an audience that matters to you. You want to use paid social to target people like journalists, bloggers, other media figures, and influencers who when they see your content might see it as the kind of thing they want to share with their audiences, again increasing the opportunities for links.</p> <p>Eric: Got it. So, what are some specific things people should do then on social media to increase their chances of earning links to their content?</p> <p>Mark:</p> <ul> <li>Never publish a piece of content without a plan for how it would be promoted on social media.</li> <li>Keep a constantly updated list of your evergreen content and share it different times and days on different networks to maximize the exposure.</li> <li>And foster strategic relationships with influencers and writers in your niche. In another video of this series I&#8217;m going to talk more about that.</li> </ul> <p>Eric: Thanks, Mark. Watch for parts two and three of this series on how social media can boost your SEO.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Here's Why Videos SEO Social Media Mark Traphagen Why Google’s Search Quality Raters Guidelines Matter to Content Marketers – Here’s Why #203 https://www.stonetemple.com/googles-search-quality-raters-guidelines-matter-to-content-marketers-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:6c9af166-32b2-fac7-5d60-92dfd8fe3cd9 Mon, 25 Feb 2019 08:00:45 +0000 Google publishes regular updates to its Search Quality Raters Guidelines. What should content marketers take from them? In this episode of the popular Here&#8217;s Why digital marketing video series, Mark Traphagen explains what the guidelines are and how their recommendations can help you do better content marketing.  Don’t miss a single episode of Here’s... <a class="readmore" href="https://www.stonetemple.com/googles-search-quality-raters-guidelines-matter-to-content-marketers-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Google publishes regular updates to its Search Quality Raters Guidelines. What should content marketers take from them?</p> <p>In this episode of the popular Here&#8217;s Why digital marketing video series, Mark Traphagen explains what the guidelines are and how their recommendations can help you do better content marketing.</p> <p><iframe src="https://www.youtube.com/embed/0E7IDyTAfK0" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf" target="_blank" rel="noopener">Google&#8217;s Search Quality Raters Guidelines (PDF)</a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Eric: Mark, why don&#8217;t you start by explaining what the <a href="https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf" target="_blank" rel="noopener">Google Search Quality Raters Guidelines</a> are? And since that&#8217;s a mouthful, maybe we&#8217;ll just refer to it as SQRG for the rest of this video.</p> <p>Mark: That sounds like a great idea, Eric.</p> <p>For a number of years now, Google has contracted a group of people who are trained to evaluate the quality of the top search results for a given query. The SQRG is the training manual and handbook for those raters. It helps them understand what Google thinks is a high-quality page that completely satisfies the needs of the reader.</p> <p>Eric: Do we have access to those guidelines?</p> <p>Mark: We do now. We didn&#8217;t always; they used to be considered top secret. But a copy always somehow kind of leaked out. Many of us suspected that Google allowed the leaks because they really wanted to be nudging us toward the standards in those documents.</p> <p>But in any case, starting a few years ago, they&#8217;ve made available a public copy of the document each time it&#8217;s updated.</p> <p>Eric: And what are the search quality raters actually doing?</p> <p>Mark: Their job is to help Google search ranking engineers evaluate how their algorithms are doing at providing us with the best search results. Their feedback helps those engineers to know where they might need to tweak an algorithm to get better results that will satisfy real human users.</p> <p>Eric: Do the guidelines tell us Google&#8217;s ranking factors, at least as far as content on the page is concerned?</p> <p>Mark: No, they don&#8217;t. I mean, at least not in any direct way.</p> <p>The guidelines are not meant to delineate specific ranking factors. In fact, Google&#8217;s John Mueller emphasized this in a recent webmasters hangout when he said, &#8220;It&#8217;s not the case that we take the quality rater guidelines and, one-to-one, turn them into a code that does all the ranking.&#8221;</p> <p><img class="aligncenter wp-image-25853 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/02/jm-webmasters-hangout-750x422.jpg" alt="A screenshot of Google's John Mueller during his webmaster hangout " width="750" height="422" srcset="https://www.stonetemple.com/wp-content/uploads/2019/02/jm-webmasters-hangout-750x422.jpg 750w, https://www.stonetemple.com/wp-content/uploads/2019/02/jm-webmasters-hangout-300x169.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/02/jm-webmasters-hangout-768x432.jpg 768w, https://www.stonetemple.com/wp-content/uploads/2019/02/jm-webmasters-hangout-30x17.jpg 30w, https://www.stonetemple.com/wp-content/uploads/2019/02/jm-webmasters-hangout.jpg 1110w" sizes="(max-width: 750px) 100vw, 750px" /></p> <p>However, I think they are still highly useful to any of us who do content strategy or creation for two reasons.</p> <p>First,hey tell us about the kind of pages and content Google aspires to have ranking highly in their results. Now, as John Mueller put it in that same video, they give some idea of where we would like to hit with regards to search.</p> <p>So even if you can&#8217;t map things in the guidelines, one-to-one, with specific ranking factors, if you&#8217;re striving to improve those things, you&#8217;re closer to becoming a site Google wants to rank well.</p> <p>Second, we should always remember that bringing in organic search traffic isn&#8217;t the only job for our content. It&#8217;s just as important, and maybe even more important, that our content pages are truly useful, helpful, complete, easy to use for our real human site visitors.</p> <p>Our content is often the first impression someone has of our brand. It&#8217;s your first salesperson. You should want to present your best face, and the SQRG is really an excellent tutorial on creating high-quality web pages for real humans.</p> <p>Eric: To finish up, can you share one insight from the guidelines that would help our viewers create better content?</p> <p>Mark: There&#8217;s a concept that flows throughout the entire document that I think sums up Google&#8217;s take on quality content, that&#8217;s known by the acronym E-A-T, or EAT, which stands for Expertise, Authority, and Trustworthiness.</p> <p>Google is clear that they don’t use that all the time. It&#8217;s more important on sites that are your money/your life type sites, but I still believe that focusing on those standards is the most important goal you can have for your content marketing.</p> <p>Let&#8217;s start with expertise. Your content creators need to know what they&#8217;re talking about. In the internet age, it&#8217;s way too easy for people to discover errors or miss directions.</p> <p>Next, work to build authority in your space. This takes time because you have to build a track record of content that both influencers and regular people come to rely on.</p> <p>And finally, be trustworthy. Don&#8217;t take any shortcuts that could compromise your reputation. Respect your audience, and they will repay you with their attention.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> Content Marketing SEO Mark Traphagen Why User Discovery Experience Is Now Vital to SEO – Here’s Why #202 https://www.stonetemple.com/user-discovery-experience-is-now-vital-to-seo-heres-why/ Stone Temple Consulting – Digital Marketing Excellence urn:uuid:cce94935-5447-e912-9d96-998fe3c1fc2a Mon, 18 Feb 2019 08:00:45 +0000 Google is no longer just a search engine; it&#8217;s a discovery engine as well. The question for brands and sites today is: are you worth discovering? In this episode of the popular Here&#8217;s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for... <a class="readmore" href="https://www.stonetemple.com/user-discovery-experience-is-now-vital-to-seo-heres-why/" rel="bookmark">Read More <span style="vertical-align:middle;">></span></a> <p>Google is no longer just a search engine; it&#8217;s a discovery engine as well. The question for brands and sites today is: are you worth discovering?</p> <p>In this episode of the popular Here&#8217;s Why digital marketing video series, Eric Enge explains what a discovery engine is and why SEOs should be optimizing not just for keywords but as useful, valuable entities as well.</p> <p><iframe src="https://www.youtube.com/embed/ILYLCZvHODc" width="800" height="450" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span></iframe></p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <h2>Resources</h2> <ul> <li><a href="https://searchengineland.com/solving-complex-seo-problems-require-a-new-discovery-approach-307890" target="_blank" rel="noopener">Solving Complex SEO Problems Requires a New Discovery Approach </a></li> <li><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></li> </ul> <h2>Transcript</h2> <p>Mark: Eric, what do we mean by user discovery experience?</p> <p>Eric: User discovery experience is about Google&#8217;s increasing shift for many queries from being a search engine to a discovery engine.</p> <p>Mark: What’s the difference?</p> <p>Eric: Traditionally a search engine provides the user with a large number of links to web pages that might satisfy the user&#8217;s query. A discovery engine is more about helping users to find or explore things that they may not have been explicitly searching for, but which have a good chance of being of interest to the user.</p> <div class="sw-tweet-clear"></div><a class="swp_CTT style1" href="https://twitter.com/share?text=Google+is+becoming+a+discovery+engine%2C+helping+people+find+content+that+might+interest+them+before+they+search+for+it.&via=stonetemple&url=https://www.stonetemple.com/user-discovery-experience-is-now-vital-to-seo-heres-why/" data-link="https://twitter.com/share?text=Google+is+becoming+a+discovery+engine%2C+helping+people+find+content+that+might+interest+them+before+they+search+for+it.&via=stonetemple&url=https://www.stonetemple.com/user-discovery-experience-is-now-vital-to-seo-heres-why/" rel="nofollow noreferrer noopener" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">Google is becoming a discovery engine, helping people find content that might interest them before they search for it.</span><span class="sw-ctt-btn">Click To Tweet<i class="sw swp_twitter_icon"></i></span></span></a> <p>Mark: What are some examples of Google&#8217;s discovery engine at work?</p> <p>Eric: As SEO Hannah Thorpe explained at SMX East, the most obvious example is Google&#8217;s own discovery feed on its mobile app, which displays articles and news items about topics Google thinks are of high interest to the user. We&#8217;re looking at an example of that feed right now.</p> <p><img class="aligncenter wp-image-25797 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-google-topic-layer-309x550.jpg" alt="An example of Google's own discovery feed on its mobile app" width="309" height="550" srcset="https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-google-topic-layer-309x550.jpg 309w, https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-google-topic-layer-169x300.jpg 169w, https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-google-topic-layer-17x30.jpg 17w, https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-google-topic-layer.jpg 750w" sizes="(max-width: 309px) 100vw, 309px" /></p> <p>But Google is also helping users with discovery in more subtle ways such as neural matching.</p> <p>Mark: What is neural matching?</p> <p>Eric: According to Google&#8217;s <a href="https://twitter.com/dannysullivan/status/1044276380098158593" target="_blank" rel="noopener">Danny Sullivan</a>, neural matching is an AI method that attempts to connect words to concepts.</p> <p>For example, as we see here, a user doesn&#8217;t know the name for a specific phenomenon.</p> <p><img class="aligncenter wp-image-25796 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-neural-matching.jpg" alt="An example of Google's neural matching," width="577" height="509" srcset="https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-neural-matching.jpg 577w, https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-neural-matching-300x265.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/02/complex-problems-neural-matching-30x26.jpg 30w" sizes="(max-width: 577px) 100vw, 577px" /></p> <p>He or she searches using a very human description like, “Why does my TV look strange?” Google&#8217;s AI neural matching knows that this fits with something called the “soap opera effect” and so displays results for that even though the phrase and the query may not actually appear on those pages.</p> <p>Mark: It&#8217;s kind of like me saying, “Did you see that movie? Oh, you know, the one where a bunch of rebels are fighting against an evil galactic empire? What&#8217;s the name of it?”</p> <p>Eric: Star Wars, Mark.</p> <p>Mark: Nice neural matching there, Eric. Where else is Google helping with user discovery?</p> <p>Eric: One fascinating area is Google&#8217;s interest in entities.</p> <p>Mark: Entities?</p> <p>Eric: Entities are identifiable things in the world. They could be people, places, organizations, or even concepts. Google is building an ever-expanding database of such entities. We see a direct display of entities in Google when it displays a knowledge panel directly in the search results, like the one we see here for Yorkshire Terrier.</p> <p><img class="aligncenter wp-image-25794 size-large" src="https://www.stonetemple.com/wp-content/uploads/2019/02/knowledg-panel-example-309x550.jpg" alt="An example of screenshot of Google's knowledge panel for Yorkshire Terrier" width="309" height="550" srcset="https://www.stonetemple.com/wp-content/uploads/2019/02/knowledg-panel-example-309x550.jpg 309w, https://www.stonetemple.com/wp-content/uploads/2019/02/knowledg-panel-example-169x300.jpg 169w, https://www.stonetemple.com/wp-content/uploads/2019/02/knowledg-panel-example-17x30.jpg 17w, https://www.stonetemple.com/wp-content/uploads/2019/02/knowledg-panel-example.jpg 750w" sizes="(max-width: 309px) 100vw, 309px" /></p> <p>Mark: Okay. Now let&#8217;s get practical with this. What should SEOs do as Google increasingly tries to create a user discovery experience?</p> <p><img class="aligncenter wp-image-25798 size-full" src="https://www.stonetemple.com/wp-content/uploads/2019/02/search-vs-discover.jpg" alt="Table Compares Search vs Discovery" width="724" height="510" srcset="https://www.stonetemple.com/wp-content/uploads/2019/02/search-vs-discover.jpg 724w, https://www.stonetemple.com/wp-content/uploads/2019/02/search-vs-discover-300x211.jpg 300w, https://www.stonetemple.com/wp-content/uploads/2019/02/search-vs-discover-30x21.jpg 30w" sizes="(max-width: 724px) 100vw, 724px" /></p> <p>Eric: First of all, don&#8217;t for a moment think that the traditional search methods are going away. Actually, as Hannah Thorpe explained, search and discovery each have their own unique value depending on the query and the user intent.</p> <p>In discovery, the entity holds the value, while in search, the domain is the valuable thing. So discovery is not query-based; discovery is all about a journey&#8211;a user journey&#8211;while search is the quest for a single best answer.</p> <p>Mark: Each has its value to the end user.</p> <p>Eric: Exactly. As SEOs, we&#8217;re pretty experienced on the search side of things. We know to optimize for popular keywords that are relevant to your business, but we need to learn also how to optimize as entities to show up more on the discovery side of things.</p> <p>Winning businesses in the future will be high performers in both search and discovery. So, while you need to keep working hard at ranking for your keywords, you also need to work to earn Google&#8217;s respect as a relevant, respected, authoritative brand entity that Google users will be glad to discover.</p> <p style="text-align: left;"><strong>Don’t miss a single episode of Here’s Why with Mark &amp; Eric</strong>. Click the subscribe button below to be notified via email each time a new video is published.</p> <p style="text-align: center;"><a class="greenbutton" href="https://www.stonetemple.com/subscribe-heres-why/" rel="attachment wp-att-11617">Subscribe to Here’s Why</a></p> <p style="text-align: center;"><a href="https://www.stonetemple.com/heres-why-with-mark-eric/">See all of our Here’s Why Videos</a> | <a href="https://www.youtube.com/user/stonetemplecons?sub_confirmation=1">Subscribe to our YouTube Channel</a></p> SEO Eric Enge Web Design Agency Atlanta - Responsive Website Design https://brendaagerman.tumblr.com/post/164261098594 Brenda German Internet Marketing Do's and Dont's urn:uuid:c47b5447-8dda-5fc4-f06f-3d502db6f99d Wed, 16 Aug 2017 18:29:19 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/baWy6t-dQNI?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Web Design Agency Atlanta - Responsive Website Design</p> Web Design Agency Atlanta - Responsive Website Design Video Marketing Agency Atlanta https://brendaagerman.tumblr.com/post/163985596724 Brenda German Internet Marketing Do's and Dont's urn:uuid:61a16682-f06a-cd0d-7fff-615bc2c38f4c Wed, 09 Aug 2017 14:37:08 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/NUS6SUlSzJ0?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Video Marketing Agency Atlanta</p> Video Marketing Agency Atlanta Local SEO Atlanta https://brendaagerman.tumblr.com/post/163639857239 Brenda German Internet Marketing Do's and Dont's urn:uuid:600fb48d-f900-bb69-128a-cf0c4654c601 Mon, 31 Jul 2017 15:29:33 +0000 <iframe width="400" height="225" id="youtube_iframe" src="https://www.youtube.com/embed/Cgg24IUzdNM?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Local SEO Atlanta</p> Local SEO Atlanta Digital Marketing Agency Atlanta https://brendaagerman.tumblr.com/post/163411326504 Brenda German Internet Marketing Do's and Dont's urn:uuid:e6e678d1-0ae8-d5b1-d42d-99bf5e7608b7 Tue, 25 Jul 2017 16:22:14 +0000 <iframe width="400" height="300" id="youtube_iframe" src="https://www.youtube.com/embed/Xx_E8HzrMjQ?feature=oembed&enablejsapi=1&origin=https://safe.txmblr.com&wmode=opaque" frameborder="0" allowfullscreen></iframe><br/><br/><p>Digital Marketing Agency Atlanta</p> Digital Marketing Agency Atlanta WPHierarchy.com https://wpshout.com/links/wphierarchy-com/ WPShout urn:uuid:ce0624be-0bd2-2661-c0c4-ff5ced516a71 Mon, 19 Jun 2017 16:30:52 +0000 <p>If you read <a href="https://wpshout.com/wordpress-template-hierarchy/">my recent article about the template hierarchy</a>, you may have caught this tidbit. If not, you may not have learned that we here at WPShout recently purchased <a href="https://wphierarchy.com/">WPHierarchy.com</a> and have been working to update it.</p> <a href="https://wphierarchy.com/"><h2>WPHierarchy.com&nbsp;&rarr;</h2></a><p>If you read <a href="https://wpshout.com/wordpress-template-hierarchy/">my recent article about the template hierarchy</a>, you may have caught this tidbit. If not, you may not have learned that we here at WPShout recently purchased <a href="https://wphierarchy.com/">WPHierarchy.com</a> and have been working to update it.</p> <p>I&#8217;ve long loved wphierarchy.com, made originally by <a href="https://ramiabraham.com/">Rami Abraham</a>, as the quickest way to get a template hierarchy diagram in front of me when discussing the concept with new or established developers. The diagram was initially drawn by <a href="https://twitter.com/marktimemedia/">Michelle Schulp</a>, but had gotten a bit out-of-date.</p> <p>So we took over the site to get it back up-to-date, fix the most obvious errors, and make it again the best possible way to access and understand the template hierarchy for WordPress developers.</p> <p>The project is open source and <a href="https://github.com/pressupinc/wphierarchy">on GitHub</a>. Please <a href="https://github.com/pressupinc/wphierarchy/issues">file any issues</a> you find with the product as it exists now. We&#8217;re planning more and better tweaks to come, but we think the current version is at least improved enough to share.</p> <p>The biggest changes that have happened since the diagram was updated around WordPress 4.5:</p> <ul> <li><code>paged.php</code> is no longer a template that comes after <code>archive.php</code>.</li> <li><code>comments-popup.php</code> is no longer in the diagram, as support was removed. (And it hadn&#8217;t been used since long before.)</li> <li>The way that attachment pages (which I never use&#8230;) look for templates has changed order.</li> <li>Custom Templates can now apply to all post types. (This is the thing I&#8217;m most hoping I can rope Michelle back in to help us better explain and visualize.)</li> </ul> Template Hierarchy wphierarchy.com David Hayes Good WordPress Tutorials from Jason Yingling https://wpshout.com/links/good-wordpress-tutorials-jason-yingling/ WPShout urn:uuid:b191513a-8552-c426-6557-ad6a90fa4104 Fri, 16 Jun 2017 18:25:19 +0000 <p>I recently stumbled on <a href="https://jasonyingling.me/">jasonyingling.me</a>, and found it a really nice resource of honest advice from a working WordPress developer. It covers everything from improving page speed to the author&#8217;s experience trying to sell T-shirts online. I also enjoy the site design quite a bit: clean, attractive, and content-focused.</p> <a href="https://jasonyingling.me/"><h2>Good WordPress Tutorials from Jason Yingling&nbsp;&rarr;</h2></a><p>I recently stumbled on <a href="https://jasonyingling.me/">jasonyingling.me</a>, and found it a really nice resource of honest advice from a working WordPress developer. It covers everything from improving page speed to the author&#8217;s experience trying to sell T-shirts online. I also enjoy the site design quite a bit: clean, attractive, and content-focused.</p> <p>The web could use more well-designed, well-written repositories of developer experience, so enjoy!</p> tutorials using wordpress WordPress Development Fred Meyer How to Install a Plugin ZIP File in WordPress https://wpshout.com/quick-guides/install-plugin-zip-file-wordpress/ WPShout urn:uuid:a884dc10-d377-5cb5-1048-6912a17439b2 Thu, 15 Jun 2017 15:10:31 +0000 <p style="text-align: left;">Sometimes you&#8217;ll be handed a plugin by a developer or seller in the WordPress ecosystem and it&#8217;ll be a zip file. If that happens, you may not be quite sure how to install it. WordPress strives to make it easy, but you might not know quite where to look. That&#8217;s what this Quick Guide is for: you&#8217;re wondering what you do with the Zip file to make WordPress install the plugin so you can activate it.</p> <p style="text-align: left;">Sometimes you&#8217;ll be handed a plugin by a developer or seller in the WordPress ecosystem and it&#8217;ll be a zip file. If that happens, you may not be quite sure how to install it. WordPress strives to make it easy, but you might not know quite where to look. That&#8217;s what this Quick Guide is for: you&#8217;re wondering what you do with the Zip file to make WordPress install the plugin so you can activate it.</p> <p>Zip files, as most will have experienced, are simply compressed folders of other files in a single new file. And since a plugin is just a set of (mostly PHP) files, you just need to hand WordPress that compressed zip file and it&#8217;ll decompress it and put it in the right place for you. To do how do that you can watch the video below, or scroll on for our text explanation.</p> <p><iframe id="_ytid_27884" width="480" height="270" src="https://www.youtube.com/embed/ryCCRXOq_Mw?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;showinfo=1&#038;theme=dark&#038;color=red&#038;autohide=2&#038;controls=2&#038;playsinline=0&#038;" class="__youtube_prefs__" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></p> <h2>How to Upload and Install a Zip File Plugin</h2> <ol> <li>Go to the &#8220;Plugins &gt; Add New&#8221; screen.</li> <li>At the top, right next to the work &#8220;Add New&#8221; is a button labelled &#8220;Upload Plugin&#8221;. Click that button, and a new area of the page should become visible to you.</li> <li>Into that area you can either drag-and-drop of use the &#8220;Choose File&#8221; button to use your system&#8217;s file browser to find it.</li> <li>Once you&#8217;ve got the file found, click &#8220;Install Now&#8221;. This will trigger WordPress to install the .ZIP file as a plugin on your site.</li> <li>On the screen you will see, you can then click the &#8220;Activate&#8221; button to turn on the plugin.</li> </ol> <p>This same procedure is very similar to that for themes, but you have an extra click.  You&#8217;ll first go to &#8220;Appearance &gt; Themes&#8221; in your sidebar menu, and then the button in the same location described above (at the top next to the page title) will be labelled &#8220;Add New&#8221;. On the page that button takes you to &#8220;Upload Theme&#8221; will be there. The following steps are the same.</p> <p>Hope this helps you! :)</p> Using WordPress WordPress Plugins zip files David Hayes “WordPress Theme Shops that I Trust”: Curated List of WordPress Theme Developers https://wpshout.com/links/wordpress-theme-shops-trust-curated-list-wordpress-theme-developers/ WPShout urn:uuid:84a3065d-8a78-bb1a-6a04-ddc2a63953a9 Wed, 14 Jun 2017 17:53:52 +0000 <p>Finding good WordPress themes can be really hard, because:</p> <a href="https://foxland.fi/wordpress-theme-shops-trust/"><h2>&#8220;WordPress Theme Shops that I Trust&#8221;: Curated List of WordPress Theme Developers&nbsp;&rarr;</h2></a><p>Finding good WordPress themes can be really hard, because:</p> <ol> <li>Smaller &#8220;boutique&#8221; WordPress theme shops often do the best work, especially in terms of not overstuffing their themes with a million badly built, fragile theme options.</li> <li>Smaller &#8220;boutique&#8221; WordPress theme shops are the hardest to find.</li> </ol> <p>I recently talked to another WordPress professional, and he swore by this list of good boutique theme developers, <em>from</em> a guy who&#8217;s one himself.</p> <p>To be honest, I found the list a bit hit-and-miss in terms of visual oomph, but I was definitely impressed with some of what I saw here. (To see my own tiny lists of theme developers I know I like, look <a href="https://wpshout.com/im-thankful-wordpress-2015/">here</a> and <a href="https://wpshout.com/im-thankful-wordpress-2016-edition/">here</a>.)</p> <p>The next time you need a WordPress theme and you can&#8217;t even with ThemeForest, take a look at this list!</p> Free WordPress Themes Parent Themes Premium Themes WordPress Themes Fred Meyer Take the 2017 WPShout Survey! (And Get $20 ManageWP Credit) https://wpshout.com/2017-survey/ WPShout urn:uuid:47d5d3c6-2a0f-809c-27d2-1770c93f9890 Tue, 13 Jun 2017 16:54:28 +0000 <p>WPShout has been publishing WordPress tutorials since 2009, and we&#8217;re always striving to create the best possible content for you.</p> <p>WPShout has been publishing WordPress tutorials since 2009, and we&#8217;re always striving to create the best possible content for you.</p> <p>This year we&#8217;ve published a new in-depth WordPress tutorial every single week, and have been consistently producing <a href="https://wpshout.com/quick-guides/">new video tutorials</a> and sharing our <a href="https://wpshout.com/wpshout-links/">favorite WordPress links</a>.</p> <p>We&#8217;ve also, of course, updated our &#8220;learn WordPress development&#8221; course <em><a href="http://upandrunningwp.com">Up and Running</a></em> and proudly helped readers take their first steps in WordPress development.</p> <p>We want to make sure we&#8217;re putting out content every week which <strong>best serves you</strong>, so we&#8217;ve put together a very short survey to find out what you&#8217;re interested in.</p> <p><img class="alignnone wp-image-13089 size-large" src="https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=1024%2C694&#038;ssl=1" alt="" srcset="https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=1024%2C694&amp;ssl=1 1024w, https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=750%2C508&amp;ssl=1 750w, https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=300%2C203&amp;ssl=1 300w, https://i1.wp.com/wpshout.com/media/2017/06/managewp.png?resize=768%2C521&amp;ssl=1 768w" sizes="(max-width: 1000px) 100vw, 1000px" data-recalc-dims="1" /></p> <p>The survey will take you under 60 seconds to complete, and as a thank you, we&#8217;ll email you a <strong>free $20 ManageWP credit</strong> which you can apply to your <a href="https://managewp.com">ManageWP</a> account for use with their paid services (including new and existing customers).</p> <p>The survey is below. Thank you so much in advance for your response and continued readership of WPShout, and enjoy the free credit!</p> <h2>Take the 2017 WPShout Reader Survey</h2> <p><!-- Change the width and height values to suit you best --></p> <div class="typeform-widget" style="width: 100%; height: 600px;" data-url="https://alex2079.typeform.com/to/sLkIpW" data-text="WPShout audience survey"></div> <p><script>(function(){var qs,js,q,s,d=document,gi=d.getElementById,ce=d.createElement,gt=d.getElementsByTagName,id='typef_orm',b='https://s3-eu-west-1.amazonaws.com/share.typeform.com/';if(!gi.call(d,id)){js=ce.call(d,'script');js.id=id;js.src=b+'widget.js';q=gt.call(d,'script')[0];q.parentNode.insertBefore(js,q)}})()</script></p> Editorial Fred Meyer Easily Write and Understand Regular Expressions with Regex101 https://wpshout.com/links/easily-write-understand-regular-expressions-regex101/ WPShout urn:uuid:359ae758-b8f5-c707-b7e4-550f633ec728 Mon, 12 Jun 2017 17:59:45 +0000 <p><a href="https://en.wikipedia.org/wiki/Regular_expression">Regular expressions</a> or regexes&#8212;custom formulas for complex string pattern matching&#8212;are very useful, but also extremely opaque if you&#8217;re not used to reading or writing them. Just to show you how deep the nightmare goes, here&#8217;s the <a href="http://emailregex.com/">officially approved PHP regex</a> for evaluating whether a string is a valid email address:</p> <a href="https://regex101.com/"><h2>Easily Write and Understand Regular Expressions with Regex101&nbsp;&rarr;</h2></a><p><a href="https://en.wikipedia.org/wiki/Regular_expression">Regular expressions</a> or regexes&mdash;custom formulas for complex string pattern matching&mdash;are very useful, but also extremely opaque if you&#8217;re not used to reading or writing them. Just to show you how deep the nightmare goes, here&#8217;s the <a href="http://emailregex.com/">officially approved PHP regex</a> for evaluating whether a string is a valid email address:</p> <pre class="language-php"><code>/^(?!(?:(?:\x22?\x5C[\x00-\x7E]\x22?)|(?:\x22?[^\x5C\x22]\x22?)){255,})(?!(?:(?:\x22?\x5C[\x00-\x7E]\x22?)|(?:\x22?[^\x5C\x22]\x22?)){65,}@)(?:(?:[\x21\x23-\x27\x2A\x2B\x2D\x2F-\x39\x3D\x3F\x5E-\x7E]+)|(?:\x22(?:[\x01-\x08\x0B\x0C\x0E-\x1F\x21\x23-\x5B\x5D-\x7F]|(?:\x5C[\x00-\x7F]))*\x22))(?:\.(?:(?:[\x21\x23-\x27\x2A\x2B\x2D\x2F-\x39\x3D\x3F\x5E-\x7E]+)|(?:\x22(?:[\x01-\x08\x0B\x0C\x0E-\x1F\x21\x23-\x5B\x5D-\x7F]|(?:\x5C[\x00-\x7F]))*\x22)))*@(?:(?:(?!.*[^.]{64,})(?:(?:(?:xn--)?[a-z0-9]+(?:-[a-z0-9]+)*\.){1,126}){1,}(?:(?:[a-z][a-z0-9]*)|(?:(?:xn--)[a-z0-9]+))(?:-[a-z0-9]+)*)|(?:\[(?:(?:IPv6:(?:(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){7})|(?:(?!(?:.*[a-f0-9][:\]]){7,})(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,5})?::(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,5})?)))|(?:(?:IPv6:(?:(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){5}:)|(?:(?!(?:.*[a-f0-9]:){5,})(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,3})?::(?:[a-f0-9]{1,4}(?::[a-f0-9]{1,4}){0,3}:)?)))?(?:(?:25[0-5])|(?:2[0-4][0-9])|(?:1[0-9]{2})|(?:[1-9]?[0-9]))(?:\.(?:(?:25[0-5])|(?:2[0-4][0-9])|(?:1[0-9]{2})|(?:[1-9]?[0-9]))){3}))\]))$/iD</code></pre> <p>If that doesn&#8217;t just scream &#8220;Email!&#8221; to you, you might enjoy Regex101. It&#8217;s a free web app that will actually interpret the functioning of simple regexes (the types you&#8217;d see in a Stack Overflow post) into human-readable words for you, and will also tell you what you&#8217;re writing as you try to write regexes of your own.</p> <p>Enjoy, and have fun pattern-matching those strings!</p> free tools PHP regular expressions Fred Meyer Hey, Cool Widgets! or: What’s New in WordPress 4.8 https://wpshout.com/links/hey-cool-widgets-whats-new-wordpress-4-8/ WPShout urn:uuid:ba783b77-768f-fc76-81e1-2ba7feffa284 Fri, 09 Jun 2017 18:51:12 +0000 <p>WordPress 4.8 arrived yesterday. As WordPress releases go, it&#8217;s relatively minor&#8212;especially compared to <a href="https://wpshout.com/three-changes-everything-features-wordpress-4-7/">the massive treasure dump that was WordPress 4.7</a>&#8212;but it does have some very cool new features, most of which are clustered in the <a href="https://wpshout.com/courses/complete-guide-creating-wordpress-widgets-widget-areas/">Widgets system</a>.</p> <a href="https://wordpress.org/news/2017/06/evans/"><h2>Hey, Cool Widgets! or: What&#8217;s New in WordPress 4.8&nbsp;&rarr;</h2></a><p>WordPress 4.8 arrived yesterday. As WordPress releases go, it&#8217;s relatively minor&mdash;especially compared to <a href="https://wpshout.com/three-changes-everything-features-wordpress-4-7/">the massive treasure dump that was WordPress 4.7</a>&mdash;but it does have some very cool new features, most of which are clustered in the <a href="https://wpshout.com/courses/complete-guide-creating-wordpress-widgets-widget-areas/">Widgets system</a>.</p> <p>Specifically, there are now WordPress core widgets that do:</p> <ol> <li>Image embeds,</li> <li>Video embeds,</li> <li>An audio player, and most importantly:</li> <li>A full-featured Visual Editor in the Text widget!</li> </ol> <p>The Visual Editor one is really cool, and is so important that I&#8217;ve been installing <a href="https://wpshout.com/links/plugin-black-studio-tinymce-widget/">a plugin with the same functionality</a> on just about every WordPress site I work on&mdash;so it&#8217;s really wonderful to have it in Core once and for all.</p> <p>Other than that, WordPress 4.8 is also putting some of the scaffolding in place for the <a href="https://wordpress.github.io/gutenberg/">Gutenberg editor</a>, which I confess I don&#8217;t yet understand on an &#8220;I can reach out and touch it&#8221; level (is it like a page builder?), but which&mdash;whatever it is&mdash;looks like a serious improvement over the default WordPress editor.</p> <p>Enjoy!</p> Widgets WordPress 4.8 WordPress Updates Fred Meyer Deactivate a WordPress Plugin via FTP https://wpshout.com/quick-guides/deactivate-wordpress-plugin-via-ftp/ WPShout urn:uuid:0483d8ec-16dc-78b1-8476-d8676793120f Thu, 08 Jun 2017 14:40:49 +0000 <p>The conventional method of turning off and on plugins in WordPress works 99.9% of the time. But sometimes, when you&#8217;re doing development work in a fast way (possibly &#8220;cowboy coding&#8221; in a sloppy way&#8230; :p), you&#8217;ll need to make plugin stop being loaded by WordPress in a different way. For that very small percentage case, it&#8217;s useful to know how to disable a plugin when you aren&#8217;t able to login to the admin area of a WordPress site. That&#8217;s where the (S)FTP hack we&#8217;ll cover today comes in.</p> <p>The conventional method of turning off and on plugins in WordPress works 99.9% of the time. But sometimes, when you&#8217;re doing development work in a fast way (possibly &#8220;cowboy coding&#8221; in a sloppy way&#8230; :p), you&#8217;ll need to make plugin stop being loaded by WordPress in a different way. For that very small percentage case, it&#8217;s useful to know how to disable a plugin when you aren&#8217;t able to login to the admin area of a WordPress site. That&#8217;s where the (S)FTP hack we&#8217;ll cover today comes in.</p> <p>Reasons you might need to use this non-standard way of disabling a plugin (or theme) could be:</p> <ul> <li>You can&#8217;t log in to a WordPress site anymore (password was changed, you lost it) but you *need* to disable a plugin right now for a client</li> <li>Your just &#8220;white-screened&#8221; your WordPress site, and you know the issue is that you broke a plugin file, but can&#8217;t quite figure out how to fix it (see <a href="https://wpshout.com/quick-guides/white-screen-death-turn-wp_debug/">our Quick Guide about a possibly-better solution to a WordPress &#8220;white-screen of death&#8221;</a>)</li> <li>You just want to to know if this trick works (it does, as the video shows)</li> <li>Other reasons I can&#8217;t think of</li> </ul> <p>Here&#8217;s the video of how you can deactivate a plugin without having access to the WordPress dashboard:</p> <p><iframe id="_ytid_23649" width="480" height="270" src="https://www.youtube.com/embed/lRayVciSwVc?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;showinfo=1&#038;theme=dark&#038;color=red&#038;autohide=2&#038;controls=2&#038;playsinline=0&#038;" class="__youtube_prefs__" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll=""></iframe></p> <h2>How to Disable a WordPress Plugin When You Can&#8217;t Log In</h2> <ol> <li>Connect to your sites file system via (S)FTP. (Technically this works on any site in any connection mechanism, but this is the most likely.)</li> <li>Find the folder of the plugin (or theme) you want to disable.</li> <li>Rename the folder of the plugin (or theme).</li> </ol> <p>That&#8217;s it. If you take those steps, WordPress can no longer find the thing it was looking to load, and it&#8217;ll &#8220;fail better&#8221; by just skipping loading the problem file. It&#8217;s not the most elegant way to do it&#8212;when you finally get to login to the site WordPress will complain to you about the missing file&#8212;but it does work. And in a desperate pinch, it&#8217;s a great little trick to have in your back pocket.</p> Server Administration FTP WordPress Plugins David Hayes Course: Working with the Command Line and WP-CLI https://wpshout.com/course-working-command-line-wp-cli/ WPShout urn:uuid:eb14d557-6af7-ab6e-73af-4ed347289ad8 Tue, 06 Jun 2017 17:11:59 +0000 <p>When we think about &#8220;using a computer,&#8221; we usually think in terms of <em>graphical user interfaces</em>, or GUIs: interfaces (like Microsoft Word, the Mac OS, or the WordPress admin interface) that are specially and attractively designed, that have programs and windows and tabs that visibly open and close, and that let you click things and drag things and drop things and hover things.</p> <p>When we think about &#8220;using a computer,&#8221; we usually think in terms of <em>graphical user interfaces</em>, or GUIs: interfaces (like Microsoft Word, the Mac OS, or the WordPress admin interface) that are specially and attractively designed, that have programs and windows and tabs that visibly open and close, and that let you click things and drag things and drop things and hover things.</p> <blockquote class="pullquote alignright"><p>For some development tasks, the command line is still both significantly faster and more powerful than any GUI tool.</p></blockquote> <p>It wasn&#8217;t always this way. The original manner of interacting with a computer is through the <em>terminal</em>, also called the <em>command line</em>: a stripped-down, usually mouse-free interface for entering programming commands directly.</p> <p>Well, the terminal&#8217;s not just a piece of history. For some kinds of tasks, the command line is <em>still</em> both significantly faster to use and more powerful than any GUI tool that exists. This is especially true for a WordPress developer, thanks to one of the coolest pieces of programming ever to hit the WordPress community: the WP-CLI project, which <em>hugely</em> simplifies all kinds of WordPress tasks&mdash;everything from &#8220;delete the 100 oldest comments&#8221; to &#8220;update all plugins&#8221; to &#8220;export the entire database.&#8221;</p> <p>This course is a gentle and thorough introduction to the magical world of the terminal, and to the <em>hyper</em>magical world of WP-CLI. Let&#8217;s dive in!</p> <!-- This site is converting visitors into subscribers and customers with OptinMonster - http://optinmonster.com :: Campaign Title: WP-CLI inline video optin --><div id="om-amasnmrkuvgoys4lxbgx-holder"></div><script>var amasnmrkuvgoys4lxbgx,amasnmrkuvgoys4lxbgx_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){amasnmrkuvgoys4lxbgx_poll(function(){if(window['om_loaded']){if(!amasnmrkuvgoys4lxbgx){amasnmrkuvgoys4lxbgx=new OptinMonsterApp();return amasnmrkuvgoys4lxbgx.init({"u":"16645.589129","staging":0,"dev":0,"beta":0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optnmstr.com/app/js/api.min.js",o.async=true,o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;amasnmrkuvgoys4lxbgx=new OptinMonsterApp();amasnmrkuvgoys4lxbgx.init({"u":"16645.589129","staging":0,"dev":0,"beta":0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");</script><!-- / OptinMonster --> <h2>1. What is the Command Line? CLIs from First Principles</h2> <blockquote data-secret="K4izanUOQZ" class="wp-embedded-content"><p><a href="https://wpshout.com/command-line-clis/">What is the Command Line? CLIs from First Principles</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/command-line-clis/embed/#?secret=K4izanUOQZ" data-secret="K4izanUOQZ" width="500" height="282" title="&#8220;What is the Command Line? CLIs from First Principles&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: Defining the Command Line</h3> <blockquote class="pullquote alignright"><p>The command line, or the <em>terminal</em>, is the original way, and still a very useful way, of interacting with a computer.</p></blockquote> <p>The command line, command line interface (CLI), or terminal is the original way, and still a very useful way, of interacting with a computer. It does not use a graphical user interface (GUI), and generally does not use a mouse. Terminal commands&#8217; other differences from GUI applications include:</p> <ol> <li>Terminal commands are simple programs running once.</li> <li>Unlike GUI programs which are always waiting for you, most terminal applications run quickly and quit.</li> <li>Terminal commands are often dense with meaning and short, because people wanted to type as little as they could get away with.</li> </ol> <p>The fundamental advantage of the terminal/command line is that a competent programmer can often work much more quickly and precisely than if she were clicking and dragging GUI objects. The terminal is also generally the primary tool that gives you the most direct access into the inner workings of a given machine.</p> <h3>Key Point: Windows Users Will Need to Work Harder for a Unix-y Shell</h3> <p>Microsoft Window&#8217;s shell is the &#8220;odd one out&#8221; from the BASH terminal that most other operating systems (all of which are based on or similar to Unix) use. If you use Windows, your best route is to install a Unix-y terminal, but results doing so may vary.</p> <h2>2. Quick Guide: Navigating the Filesystem from the Command Line</h2> <blockquote data-secret="00CiHRnaJk" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/navigating-filesystem-command-line/">Navigating the Filesystem from the Command Line</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/navigating-filesystem-command-line/embed/#?secret=00CiHRnaJk" data-secret="00CiHRnaJk" width="500" height="282" title="&#8220;Navigating the Filesystem from the Command Line&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: The Three Essential Commands for Navigating a Unix Command Line</h3> <p>Navigating a filesystem in the Unix terminal makes heavy use of three fundamental commands:</p> <ol> <li><code>pwd</code>, which finds your &#8220;present working directory&#8221;</li> <li><code>ls</code>, which displays the files in your current directory</li> <li><code>cd</code>, which changes your current directory</li> </ol> <h2>3. Quick Guide: The Basics of Manipulating Files from the Command Line</h2> <blockquote data-secret="6eYokVJe4b" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/basics-manipulating-files-command-line/">The Basics of Manipulating Files from the Command Line</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/basics-manipulating-files-command-line/embed/#?secret=6eYokVJe4b" data-secret="6eYokVJe4b" width="500" height="282" title="&#8220;The Basics of Manipulating Files from the Command Line&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: File and Folder Manipulation from the Terminal</h3> <p>This Quick Guide introduces a number of Unix terminal commands for creating and modifying files and folders:</p> <ol> <li><code>mkdir foldername</code>: make a new directory.</li> <li><code>touch file.ext</code>: create a new file.</li> <li><code>cp original.txt copy.txt</code>: copy a file from an old location to a new one.</li> <li><code>mv original-name new-name</code> rename a file or folder.</li> <li><code>rm file.ext</code>: delete a file.</li> </ol> <h2>4. 10-ish Unix CLI File Commands Every WordPress Developer Should Know</h2> <blockquote data-secret="a0EDXniL1z" class="wp-embedded-content"><p><a href="https://wpshout.com/10-unix-cli-file-commands-every-wp-dev-should-know/">10-ish Unix CLI File Commands Every WordPress Developer Should Know</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/10-unix-cli-file-commands-every-wp-dev-should-know/embed/#?secret=a0EDXniL1z" data-secret="a0EDXniL1z" width="500" height="282" title="&#8220;10-ish Unix CLI File Commands Every WordPress Developer Should Know&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: Breadth of Command-Line Options</h3> <p>This article reviews in detail some of the initially introduced terminal commands, such as <code>mkdir</code>, <code>touch</code>, <code>cp</code>, and <code>rm</code>.</p> <p>It also introduces the possibility of editing the <em>contents</em> of files using a command-line-compatible text editor such as <code>nano</code>. Finally, it introduces command-line version control using <code>git</code> or <code>svn</code>.</p> <h2>5. Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts</h2> <blockquote data-secret="AWbqCvSKvG" class="wp-embedded-content"><p><a href="https://wpshout.com/unix-terminal-working-permissions-networking-key-concepts/">Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/unix-terminal-working-permissions-networking-key-concepts/embed/#?secret=AWbqCvSKvG" data-secret="AWbqCvSKvG" width="500" height="282" title="&#8220;Mastering the Unix Terminal: Working With Permissions, Networking, and Other Key Concepts&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: Working with Permissions</h3> <blockquote class="pullquote alignright"><p>User file permissions control which of a machine&#8217;s users can do particular actions to particular files and folders.</p></blockquote> <p>User file permissions control which of a machine&#8217;s users can do particular actions to particular files and folders. Three useful commands for navigating permissions from the Unix terminal include:</p> <ol> <li><code>sudo</code>: temporarily makes the current user the most powerful &#8220;root&#8221; user, generally after correctly inputting a &#8220;sudo password.&#8221;</li> <li><code>chmod</code>: changes file and folder permissions using a three-number system that varies from 000 (most restrictive) to 777 (most permissive).</li> <li><code>chown</code> changes file and folder ownership between the machine&#8217;s users.</li> </ol> <h3>Key Point: Network Utilities For the CLI</h3> <blockquote class="pullquote alignright"><p>Command-line network utilities relate to connectivity between machines.</p></blockquote> <p>This section quickly reviews command-line network utilities: functions that relate to connectivity between machines.</p> <ol> <li><code>ssh</code>: securely connect to other servers. (Requires first generating SSH keys, a separate process.)</li> <li><code>rsync</code>: remotely transfer files to and from another server.</li> <li><code>curl</code> and <code>wget</code>: download content from the internet without SSH authorization.</li> </ol> <h2>6. Quick Guide: How and Why to Make a Bash Alias</h2> <blockquote data-secret="UVzhpQPbHB" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/make-bash-alias/">How and Why to Make a Bash Alias</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/make-bash-alias/embed/#?secret=UVzhpQPbHB" data-secret="UVzhpQPbHB" width="500" height="282" title="&#8220;How and Why to Make a Bash Alias&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: BASH Aliases are Keyboard Shortcuts for the Command Line</h3> <p>A BASH alias creates keyboard shortcuts for commonly typed commands, which can be as short as one letter. This video guide covers the multipart process to writing a BASH alias.</p> <h2>7. The What, How, and Why of WP-CLI: WordPress in Your Terminal</h2> <blockquote data-secret="EMlcUoILGz" class="wp-embedded-content"><p><a href="https://wpshout.com/wp-cli-wordpress-terminal/">The What, How and Why of WP-CLI: WordPress in Your Terminal</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/wp-cli-wordpress-terminal/embed/#?secret=EMlcUoILGz" data-secret="EMlcUoILGz" width="500" height="282" title="&#8220;The What, How and Why of WP-CLI: WordPress in Your Terminal&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: What WP-CLI Is</h3> <blockquote class="pullquote alignright"><p>WP-CLI is a program that allows you to use WordPress on the command line.</p></blockquote> <p>WP-CLI stands for &#8220;WordPress Command Line Interface.&#8221; It is a program that allows you to use WordPress on the command line. The core advantages of WP-CLI include:</p> <ol> <li>Speed: a keyboard-only interface is faster for experienced users than a mouse-and-keyboard graphical interface can be.</li> <li>Automation: GUI-less commands are <em>much</em> easier for machines to execute. WP-CLI can be used to, for example, very quickly run a single command on hundreds of WordPress installs.</li> <li>Specific powers: WP-CLI has a number of useful tricks that don&#8217;t have GUI counterparts.</li> </ol> <h3>Key Point: WP-CLI Tricks</h3> <p>The following are some early uses of WP-CLI that show some of its usefulness:</p> <ol> <li><code>wp core update</code>: Quickly updates the WordPress version on a specific install.</li> <li><code>wp core download --force</code>: Re-downloads the core WordPress files, even if the WordPress install is up-to-date.</li> <li><code>wp plugin install plugin-slug</code>: Quickly install a plugin.</li> <li><code>wp plugin activate plugin-slug</code>: Quickly activate a plugin.</li> <li><code>wp plugin update --all</code>: Update all installed plugins.</li> <li><code>wp theme update --all</code>: Update all installed themes.</li> <li><code>wp db export []</code>: Export the WordPress database, optionally specifying a filename.</li> <li><code>wp search-replace </code>: Find-and-replace in the WordPress database.</li> <li><code>wp media regenerate</code>: Regenerate all image thumbnails.</li> </ol> <h2>8. Quick Guide: Installing WP-CLI</h2> <blockquote data-secret="UK9ARIw0qf" class="wp-embedded-content"><p><a href="https://wpshout.com/quick-guides/installing-wp-cli/">Installing WP-CLI</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/quick-guides/installing-wp-cli/embed/#?secret=UK9ARIw0qf" data-secret="UK9ARIw0qf" width="500" height="282" title="&#8220;Installing WP-CLI&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: WP-CLI Installation Steps</h3> <p>This video quick guide walks through getting the WP-CLI software onto your machine. The steps are as follows:</p> <ol> <li>Open BASH.</li> <li>Paste in the command: <code>curl -O https://raw.githubusercontent.com/wp-cli/builds/gh-pages/phar/wp-cli.phar</code> and hit enter. This will download the file from the URL onto your computer and into your current directory.</li> <li>Make sure the above command worked via a run of `php wp-cli.phar &#8211;info`. If you get output, keep going. If not, redo step 2.</li> <li>Make the <code>phar</code> executable via `chmod +x wp-cli.phar`.</li> <li>Rename and move the executable into your PATH, so that you can type <code>wp</code> to run the command, with <code>sudo mv wp-cli.phar /usr/local/bin/wp.</code></li> <li>Confirm that everything worked by running <code>wp --info</code>.</li> </ol> <h2>9. Anatomy of a WP-CLI Command: wp database import</h2> <blockquote data-secret="y4y5rolYxQ" class="wp-embedded-content"><p><a href="https://wpshout.com/anatomy-wp-cli-command-wp-database-import/">Anatomy of a WP-CLI Command: wp database import</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/anatomy-wp-cli-command-wp-database-import/embed/#?secret=y4y5rolYxQ" data-secret="y4y5rolYxQ" width="500" height="282" title="&#8220;Anatomy of a WP-CLI Command: wp database import&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <h3>Key Point: WP-CLI Commands Can Hook in the Methods of Entire PHP Classes</h3> <p>Registering WP-CLI commands uses PHP syntax that is quite similar to WordPress&#8217;s existing hooks system. However, the WP-CLI registration process has one major innovation: it can register in all public methods of a PHP class at once.</p> <p>The article gives this code example:</p> <pre class="language-php"><code>WP_CLI::add_command( 'db', 'DB_Command' );</code></pre> <p>This hooks <em>all</em> the public methods of the (previously registered) <code>DB_Command</code> PHP class into WP-CLI. So the <code>DB_Command</code> class&#8217;s public <code>import()</code> method can now be run from WP-CLI with <code>wp db import</code>, and similar things are possible for all the class&#8217;s public methods.</p> <h3>Key Point: WP-CLI Commands Are Specially Documented</h3> <p>The article describes a way of commenting the PHP class&#8217;s functions that is especially helpful to command-line users. The documentation for the <code>DB_Command</code> class&#8217;s <code>import()</code> function begins as follows:</p> <pre class="language-php"><code>/** * Import a database from a file or from STDIN. * * Runs SQL queries using `DB_HOST`, `DB_NAME`, `DB_USER` and * `DB_PASSWORD` database credentials specified in wp-config.php. This * does not create database by itself and only performs whatever tasks are * defined in the SQL.</code></pre> <p>This text is actually what will show up in the terminal if the user types <code>wp db --help</code>.</p> <h2>Wrapping Up</h2> <p>This course should offer you an accessible introduction to one of a serious developer&#8217;s most powerful tools&mdash;the speed, simplicity, and directness of the command line&mdash;and to the WordPress superpowers of WP-CLI specifically. Thanks for reading, and we&#8217;d love to hear thoughts or questions in the comments below!</p> <h3>Further Reading</h3> <p>An outstanding talk on writing custom WP-CLI commands:</p> <blockquote data-secret="1NEkfAzKrY" class="wp-embedded-content"><p><a href="https://wpshout.com/links/writing-wp-cli-commands-work/">Writing WP-CLI Commands that Work</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/links/writing-wp-cli-commands-work/embed/#?secret=1NEkfAzKrY" data-secret="1NEkfAzKrY" width="500" height="282" title="&#8220;Writing WP-CLI Commands that Work&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <p>A very good article on advanced uses of WP-CLI by its primary maintainer, <a href="https://danielbachhuber.com/">Daniel Bachhuber</a>:</p> <blockquote data-secret="qLmTOJFicN" class="wp-embedded-content"><p><a href="https://wpshout.com/links/advanced-wp-cli-tricks/">Advanced WP-CLI Tricks</a></p></blockquote> <p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://wpshout.com/links/advanced-wp-cli-tricks/embed/#?secret=qLmTOJFicN" data-secret="qLmTOJFicN" width="500" height="282" title="&#8220;Advanced WP-CLI Tricks&#8221; &#8212; WPShout" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p> <p>&nbsp;</p> Back-End Development Courses Server Administration cli Terminal Unix WP-CLI Fred Meyer Diff Checker: A Browser-Based Tool for Code Comparison https://wpshout.com/links/diff-checker-browser-based-tool-code-comparison/ WPShout urn:uuid:c5b40dfa-10e4-7f44-aa93-9e7291156e66 Mon, 05 Jun 2017 16:38:31 +0000 <p>Human beings are good at lots of things: assembling in nomadic clans of 100 to 200 people, making crude paintings on cave walls, and hunting antelope with spears are only a few that come to mind. 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