http://feed.informer.com/digests/GNVZNFNGDY/feeder Smart Technology for Entrepreneurs Respective post owners and feed distributors Tue, 21 Jun 2016 20:26:15 -0400 Feed Informer http://feed.informer.com/ https://www.pinterest.com/pin/139048707239273713/ The Wall Street Journal urn:uuid:c0d74a5c-9006-3996-82cf-499e1ed02e63 Tue, 01 Apr 2025 08:43:22 -0400 <a href="https://www.pinterest.com/pin/139048707239273713/"><img src="https://i.pinimg.com/236x/d6/64/33/d664330dda5173bea1c16b42aac799fd.jpg"></a> https://www.youtube.com/watch?v=SPbVQoFkFo4 Grant Cardone urn:uuid:7184801a-f661-f3c4-c488-7c9be25a7474 Mon, 31 Mar 2025 21:45:26 -0400 https://www.pinterest.com/pin/139048707239271174/ The Wall Street Journal urn:uuid:8d9d3a16-8d57-f4d4-1e1b-1cae0bc242df Mon, 31 Mar 2025 17:35:51 -0400 <a href="https://www.pinterest.com/pin/139048707239271174/"><img src="https://i.pinimg.com/236x/2e/3d/f6/2e3df625b90d1445c79489e793ce6e33.jpg"></a>The civil-rights activist Septima Clark once said she regretted that “young people prefer demonstrations over genuine education.” https://www.pinterest.com/pin/139048707239271173/ The Wall Street Journal urn:uuid:43ebbab4-b673-6c81-2b05-1f11bdf018f5 Mon, 31 Mar 2025 17:34:16 -0400 <a href="https://www.pinterest.com/pin/139048707239271173/"><img src="https://i.pinimg.com/236x/82/5c/cc/825ccc19226184aaec82cd70d97d789b.jpg"></a>The risk of autism develops before we are even born, studies have shown. https://www.pinterest.com/pin/139048707239271172/ The Wall Street Journal urn:uuid:6c07db3f-0375-ddbb-9ba2-6a3f367fc2fa Mon, 31 Mar 2025 17:34:08 -0400 <a href="https://www.pinterest.com/pin/139048707239271172/"><img src="https://i.pinimg.com/236x/26/25/a1/2625a15d9ae71f20dac8a81f1097a206.jpg"></a>The actress, who stars as Misty Quigley in ‘Yellowjackets,’ talks about splurging on caviar, dressing like a ‘little boy’ and finding answers in nature. https://www.pinterest.com/pin/139048707239271171/ The Wall Street Journal urn:uuid:5c5d11dc-7cf4-5c28-4e18-b1d8c70460b4 Mon, 31 Mar 2025 17:34:08 -0400 <a href="https://www.pinterest.com/pin/139048707239271171/"><img src="https://i.pinimg.com/236x/63/6d/85/636d85d9cb0c47270e34e006bbd37b67.jpg"></a>A luxury home developer from Montana is in contract to pay more than $30 million for the home, with plans to finish restoring the Tadao Ando-designed house. https://www.pinterest.com/pin/139048707239271170/ The Wall Street Journal urn:uuid:bb82a8fb-717c-0014-1acf-eb2716585790 Mon, 31 Mar 2025 17:33:59 -0400 <a href="https://www.pinterest.com/pin/139048707239271170/"><img src="https://i.pinimg.com/236x/67/f3/ba/67f3bae1de2435e58fdac795f0b0e348.jpg"></a>The billionaire CEO’s army of supporters wears black caps, jeans and slogan T-shirts. https://www.pinterest.com/pin/139048707239271168/ The Wall Street Journal urn:uuid:17b63637-5790-ecaa-e938-3a9880ec0f51 Mon, 31 Mar 2025 17:32:31 -0400 <a href="https://www.pinterest.com/pin/139048707239271168/"><img src="https://i.pinimg.com/236x/f4/28/2a/f4282a2dea0dc62274b8ab0477dec971.jpg"></a>The Philadelphia suburb has a median home listing price of $3.7 million, making it the most expensive place to live in the state. https://www.pinterest.com/pin/139048707239271166/ The Wall Street Journal urn:uuid:232124c6-98be-a1d2-52be-ac16056f32f9 Mon, 31 Mar 2025 17:32:30 -0400 <a href="https://www.pinterest.com/pin/139048707239271166/"><img src="https://i.pinimg.com/236x/02/4c/29/024c292e77ec084d9d42765626ad0756.jpg"></a>The clifftop estate underwent a multiyear, multimillion-dollar renovation https://www.pinterest.com/pin/139048707239271162/ The Wall Street Journal urn:uuid:a454ea11-49d9-23c4-f03f-93d8dad82657 Mon, 31 Mar 2025 17:32:24 -0400 <a href="https://www.pinterest.com/pin/139048707239271162/"><img src="https://i.pinimg.com/236x/e4/8d/e3/e48de351fb3e7b922c34f880f341a4b2.jpg"></a>The Renaissance master, born 550 years ago, pursued various art forms with astonishing vision and relentless drive. https://www.pinterest.com/pin/139048707239271160/ The Wall Street Journal urn:uuid:9db0cdd2-305f-fbc5-4253-cc736bf44775 Mon, 31 Mar 2025 17:31:42 -0400 <a href="https://www.pinterest.com/pin/139048707239271160/"><img src="https://i.pinimg.com/236x/a6/a5/94/a6a5941235984299bf7b503a799813ae.jpg"></a>For just the second time in history, four No. 1s will meet in the Final Four. Fans of college basketball chaos are wondering what happened to the NCAA Tournament they knew and loved. https://www.pinterest.com/pin/139048707239271159/ The Wall Street Journal urn:uuid:783c44d2-5940-2510-ae59-7a97d625700a Mon, 31 Mar 2025 17:31:41 -0400 <a href="https://www.pinterest.com/pin/139048707239271159/"><img src="https://i.pinimg.com/236x/9a/e8/ed/9ae8ed6f0097234a7429865134289c2b.jpg"></a>A quartet of powerful No. 1 seeds will gather for the men’s college basketball title in San Antonio. Can Houston, Auburn or Florida stop Cooper Flagg and the historically dominant Blue Devils? https://www.pinterest.com/pin/139048707239267897/ The Wall Street Journal urn:uuid:a4337b0f-9b66-e6b9-13e5-3c3682fb21f5 Sun, 30 Mar 2025 17:36:35 -0400 <a href="https://www.pinterest.com/pin/139048707239267897/"><img src="https://i.pinimg.com/236x/54/e8/fb/54e8fb5cfd47ca0687cfa02dd2864fe7.jpg"></a>A clandestine operation—tucked away on an upper floor of Rockefeller Center—was vital to Britain’s struggle for survival in World War II. https://www.pinterest.com/pin/139048707239267885/ The Wall Street Journal urn:uuid:a7a97fe9-f0b5-9e36-62e1-a01d73b941b1 Sun, 30 Mar 2025 17:29:21 -0400 <a href="https://www.pinterest.com/pin/139048707239267885/"><img src="https://i.pinimg.com/236x/7d/3c/e3/7d3ce3e3880918957bf2de3c739e5aa8.jpg"></a>The need for a compliant driver’s license or other ID to fly domestically has prompted long DMV lines and scalpers hawking appointments. https://www.pinterest.com/pin/139048707239267882/ The Wall Street Journal urn:uuid:2c29ac12-cd27-1404-68c1-2cf9b571ac55 Sun, 30 Mar 2025 17:28:05 -0400 <a href="https://www.pinterest.com/pin/139048707239267882/"><img src="https://i.pinimg.com/236x/3d/b7/27/3db7271faa5e35bc853c7e4099421a71.jpg"></a>Retirees open up about their finances and how they spend their time. https://www.pinterest.com/pin/139048707239267877/ The Wall Street Journal urn:uuid:ebe3b669-88f8-e85a-2be2-9ee0054cc9fe Sun, 30 Mar 2025 17:27:06 -0400 <a href="https://www.pinterest.com/pin/139048707239267877/"><img src="https://i.pinimg.com/236x/26/de/cd/26decd2401e8927254d091d01cee5eda.jpg"></a>‘Minecraft’ moves from the computer screen to the silver screen, ‘Glengarry Glen Ross’ returns to Broadway, Elton John and Brandi Carlile collaborate on a new album, and more. https://www.pinterest.com/pin/139048707239267874/ The Wall Street Journal urn:uuid:1cbbc844-8d47-1ddd-ed58-374e14ffa87b Sun, 30 Mar 2025 17:26:40 -0400 <a href="https://www.pinterest.com/pin/139048707239267874/"><img src="https://i.pinimg.com/236x/60/d5/5c/60d55cd38ed1750b9ad8dd0497823eeb.jpg"></a>When Cooper Flagg had a rare off night, the Blue Devils’ other first-year players carried the team to the Final Four. https://www.youtube.com/watch?v=bHoHwQA4Wqo Grant Cardone urn:uuid:3c7c2f0d-e08b-ec76-d68a-b8c8709e2698 Sun, 30 Mar 2025 08:45:04 -0400 https://www.pinterest.com/pin/139048707239264190/ The Wall Street Journal urn:uuid:911aa22e-1878-2573-fa1c-b2487b4ac299 Sat, 29 Mar 2025 17:34:22 -0400 <a href="https://www.pinterest.com/pin/139048707239264190/"><img src="https://i.pinimg.com/236x/8c/9d/86/8c9d8623b7cc9ab7ce6a7983bdc094d9.jpg"></a>The billionaire CEO’s army of acolytes wears black caps, jeans and slogan T-shirts. https://www.pinterest.com/pin/139048707239264174/ The Wall Street Journal urn:uuid:aa1e3dd0-7da0-78bc-7789-0345ad766a78 Sat, 29 Mar 2025 17:29:28 -0400 <a href="https://www.pinterest.com/pin/139048707239264174/"><img src="https://i.pinimg.com/236x/a9/e8/c7/a9e8c741bfb14474036533f74648b12c.jpg"></a>The ranks of extreme travelers are booming, fueled by social media and collective curiosity. https://www.pinterest.com/pin/139048707239264170/ The Wall Street Journal urn:uuid:bdefa164-d1b4-350e-1755-b4cec5c11b88 Sat, 29 Mar 2025 17:26:15 -0400 <a href="https://www.pinterest.com/pin/139048707239264170/"><img src="https://i.pinimg.com/236x/8e/e8/14/8ee814a4dbcc15d8478319eb2bbae9bb.jpg"></a>Two real-estate professional on their encounters with some very unwanted house guests. https://www.pinterest.com/pin/139048707239264167/ The Wall Street Journal urn:uuid:34883968-b892-672a-bc7d-a86ec325250b Sat, 29 Mar 2025 17:26:02 -0400 <a href="https://www.pinterest.com/pin/139048707239264167/"><img src="https://i.pinimg.com/236x/75/0d/85/750d85e2bfbdc6f6876a331bf9392afb.jpg"></a>Rome’s National Gallery of Ancient Art at Palazzo Barberini offers an astonishing survey of the painter, featuring instructive groupings of his work from collections in Italy and around the world. https://www.youtube.com/watch?v=jQ08g7vkmWU Grant Cardone urn:uuid:d4443a9b-1250-f487-70a8-13df0fe1dfaf Sat, 29 Mar 2025 08:45:07 -0400 https://www.youtube.com/watch?v=rcPPudzOhRQ Grant Cardone urn:uuid:933765f3-ed86-fd59-6b36-fdcb67cf160f Fri, 28 Mar 2025 21:45:04 -0400 https://www.youtube.com/watch?v=r1_mRTORctQ Grant Cardone urn:uuid:e605417d-af61-0024-26c0-790f3ae4713d Fri, 28 Mar 2025 09:16:48 -0400 https://www.youtube.com/watch?v=BLA2zRUPzDs Grant Cardone urn:uuid:14762b1f-b387-ad1f-1bf5-c601c4f2cb54 Thu, 27 Mar 2025 10:50:49 -0400 https://www.youtube.com/watch?v=FRYFG5aTxYY Grant Cardone urn:uuid:e6d36e50-98a3-4b4b-d27f-f6b10132c7c5 Mon, 17 Mar 2025 08:45:01 -0400 https://www.youtube.com/watch?v=cUhA5ELxiw8 Grant Cardone urn:uuid:06bca93c-1372-3417-9ba3-32ce94614936 Sat, 15 Mar 2025 09:45:08 -0400 https://www.youtube.com/watch?v=XxGu6LXXYbY Grant Cardone urn:uuid:fcbe7c31-057e-ce04-373b-2fe35c97b842 Fri, 14 Mar 2025 08:51:23 -0400 https://www.youtube.com/watch?v=OVtcrqJJYQs Grant Cardone urn:uuid:24dc42d8-08cc-7ec1-91e5-c44ce0c7f84b Thu, 13 Mar 2025 09:09:29 -0400 https://www.youtube.com/watch?v=gT6qjXwuT2A Grant Cardone urn:uuid:3b171f7b-7ff0-adc0-2d47-2f7f322218f9 Tue, 11 Mar 2025 19:30:10 -0400 https://www.youtube.com/watch?v=ulSDzlkhh1c Grant Cardone urn:uuid:6206edb6-dae4-625f-79bd-e7dc25b7abf9 Tue, 11 Mar 2025 14:27:26 -0400 https://www.youtube.com/watch?v=DVdSP5WZNnc Grant Cardone urn:uuid:177d1d86-9ee3-b19e-896a-0b95d24c9fb2 Tue, 11 Mar 2025 12:41:51 -0400 https://www.youtube.com/watch?v=fkXLGPPb8DQ Grant Cardone urn:uuid:d59188ae-ed06-470c-e45f-53aba134aa0c Mon, 10 Mar 2025 19:01:01 -0400 https://www.youtube.com/watch?v=ZMpQFU6faLM Grant Cardone urn:uuid:731080c9-c706-80b5-c361-a4814bcdeb25 Sun, 09 Mar 2025 03:08:56 -0400 https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:3f7fdbef-48d9-e93a-95f1-48f52bd7c37b Tue, 02 Apr 2019 11:00:00 -0400 <a href="https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Oreo and HBO have also collaborated agency 360i and Elastic, the company behind the "Game of Thrones" titles, to create a new joke Oreo version of the opening sequence that will include an animated landscape built with more than 2,750 Oreo cookies.</p> <p>Oreo "Game of Thrones" cookies will be available April 8. The show's final season begins on April 14.</p> <p>Mondelez International's Oreo is one of several brands eager to partner with the show, which will air its final season. PepsiCo's Mtn Dew has limited-edition "Game of Thrones" cans and a theme song video featuring Migos, The Chainsmokers and several pro sports stars.</p> <p><a href="https://adage.com/article/cmo-strategy/game-thrones-fans-oreo-loyalties-lie/317197/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:70ee46d3-4e82-021e-a0f9-6b6b39685075 Tue, 02 Apr 2019 09:15:00 -0400 <a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Migos, The Chainsmokers and several pro sports stars are crashing the "Game of Thrones" theme song on behalf of Mtn Dew. They are part of a star-studded cast the PepsiCo-owned brand recruited to cut a remix. Mtn Dew shared a video of the performance on its social media channels today, attempting to seize on the hype related to the HBO show's final season, which kicks off April 14.</p> <p>The video begins with the stars singing "Dew-Dew...Dew-Dew-Dew-Dew" over the normally fully instrumental theme song. Then it transitions into Migos laying down some Thrones-inspired hip-hop lyrics.</p> <p>Golin New York is behind the video.</p> <p><a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:4989ca29-08c7-1ce3-2495-aef606c0e1de Tue, 02 Apr 2019 05:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The media buy includes roughly 20 TV networks and 100 shows, such as ABC's "The Bachelorette." But Colucci says the female-targeted digital placements, including Instagram posts, will consume a sizeable chunk of the budget that is "more than what we have [done] in the past with...other brands."</p> <p>The strategy is an example of how scrappy DTC retail brands have begun to influence how larger, more established marketers' go-to-market strategies.</p> <p>MillerCoors' goal is to gain notice from women who typically drink wine and spirits. Cape Line is made with fermented cane sugar. It is similar to the process used to make spiked seltzers, a category that has boomed in popularity in recent months. But Cape Line adds stronger natural flavoring than most spiked seltzers, and a tad more added sugar, resulting in what Colucci says is a stronger flavor profile. Still, the drinks are kept at 120 calories, which is only a tad more than the average light beer (110 calories.) Flavors include blackberry mojito, margarita and hard strawberry lemonade. One of the TV ads plugs Cape Line as having "75 percent less calories than a classic margarita."</p> <p><a href="https://adage.com/article/cmo-strategy/millercoors-borrows-tactics-startup-brands-launch-a-sparkling-cocktail/317200/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:6f9c025b-9269-c29f-d1fb-8662f7b2d841 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>If you're looking for what's wrong with legacy brands, look no further than body hair. In 2018, Billie, a direct-to-consumer brand, launched Project Body Hair to spotlight women's razor ads that show airbrushed legs and not a follicle of hair. Billie wanted women to throw out sham standards of beauty dictated by brand managers and to celebrate every twist and curl.</p> <p>Brands such as Billie have altered the nature of branding. Unfettered by legacy messaging, and unburdened by the incumbency of customers, they go for relevance, especially among younger consumers. They reject static, monochromatic standards—namely white, heterosexual and colonial. Beauty is now freedom, with all its quirks and caprices. Brands don't always get to make the rules anymore.</p> <p>This subversion of authority doesn't favor legacy heavyweights. Jim Stengel, former global marketing officer at Procter & Gamble, told me that legacy brands are adept at building products around which they wrap a brand; brand management then kicks in to drive awareness, trial and loyalty. The d-to-c insurgents, however, each build a brand from within, and often from a place of empathy and personal pain. Around this personality, they assemble a tribe, united in their belief in how the product or service connects them to their individual lives and to their communities.</p> <p><a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f496b05a-e6e7-4327-8183-5fc583c47cf5 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Carolyn Figel</p> <p>When Burt's Bees toothpaste hit the market late last year, its low-key, folksy graphics looked like many other natural toothpastes from mom-and-pop marketers. But it's made by Procter & Gamble Co. under license from Clorox Co., which owns Burt's Bees.</p> <p>That tells you almost everything you need to know about natural personal and home-care products today: A segment started decades ago by bootstrap operators with crunchy-granola roots is now dominated by the traditional packaged-goods giants and retailers, which have mainly bought their way in more or less under the radar.</p> <p><a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0412970a-6801-c4a7-d6e7-e68a76fb1862 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>How did Jane Goodall, world's foremost expert on chimpanzees, get her name on a new scent of deodorant coming soon to a Whole Foods near you? Just luck, really.</p> <p>About two years ago, Michael Cammarata, CEO of Schmidt's, now a unit of Unilever but then a startup, got invited to a friend's house to meet Goodall. "I heard her speak, and I was actually in awe," Cammarata says. "I asked her, 'What can people do to help you?' She said she really wanted to connect with youth and get them inspired."</p> <p>Two years later, after another meeting during a Global Citizenship conference, came Schmidt's Lily of the Valley deodorant, co-branded with the Jane Goodall Institute, which gets 5 percent of proceeds. After initially being sold direct to Schmidt's subscribers online, the deodorant is moving into Amazon's Whole Foods with a temporary exclusive and in-store promotion aimed at raising awareness and funds for Goodall's work.</p> <p><a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:46188fbd-060a-e706-dd16-3b58da49743b Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Lifestyle guru Marie Kondo has gained fame by urging consumers to keep only items that "spark joy" in their lives. But her advice is also sparking joy for sellers of storage products and secondhand clothing. Kondo, whose "Tidying Up With Marie Kondo" show debuted on Netflix Jan. 1, is contributing to an uptick in sales for both types of retailers.</p> <p>"There is a movement across the board toward health and wellness," says Leen Nsouli, an office supplies and home improvement industry analyst at market research firm NPD Group. "Now it's manifesting itself in this Marie Kondo trend, but it's all about mindfulness and how to make my life better and contribute in a better way."</p> <p>While Netflix declined to provide viewership data, the show has been undeniably popular. Kondo's Instagram following, at 700,000 on Dec. 31, has more than tripled to 2.8 million. Many brands are adopting some of Kondo's language in their marketing as they try to tap into the joyful craze of organization.</p> <p><a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:b59d358f-5360-42e0-78f6-3676914bb48d Mon, 01 Apr 2019 17:45:48 -0400 <a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The elves were covered in fudge in a spot from the 70s.</p> <p>In the 80s, a painter character helped come up with the name Chips Deluxe.</p> <p>In the early 90s, a police officer came to the tree to discuss fudge smuggling in an ad for Magic Middles.</p> <p><a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-ferrero-a-back-elves/317199/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:beec8dea-ed11-a23d-2707-7a4e4cac0db0 Mon, 01 Apr 2019 10:00:06 -0400 <a href="https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Credit: Ansira</p> <p>Customers expect outstanding experiences with brands at every interaction. Whether a customer is purchasing a cup of coffee or a luxury vehicle, the experience must be seamless and personalized or they will find another brand to meet their expectations. Brands are no longer simply up against their traditional competitive set, but now have "experience competition" with which to contend. Society has grown reliant on technology to make brand interactions richer and more satisfying. We can opt in or opt out, decide when and where we want to receive offers or often, unknowingly, influence the offers presented to us. If experiences don't live up to our expectations as consumers, we'll simply abandon the brand relationship. Empowered consumers have ushered in a new era in business. At Ansira, we call this new era the Expectation Age.</p> <p>We entered the Expectation Age with innovations such as virtual reality, dynamic ads and mobile-first technology that have evolved to ensure the customer is at the center of every marketing move. To compete, brands must deliver seamless experiences at every point of the customer journey. We are no longer living in the Information Age of broadband and SMS. Technology has now made the brand-to-customer connection easier, but it has also given customers the authority to demand more from companies. How do brands address the gap between the products and services they deliver and what their customers expect?</p> <p><a href="https://adage.com/article/cmo-strategy/brands-succeed-today-s-expectation-age/317147/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:9ee37851-ddcc-573a-2fda-a35fe33c7773 Mon, 01 Apr 2019 06:36:00 -0400 <a href="https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.</p> <p>What people are talking about today</p> <p>Comscore departures</p> <p><a href="https://adage.com/article/news/comscore-execs-depart-burger-king-debuts-a-meatless-whopper-monday-wake-call/317193/?utm_source=News&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/News">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:d71f7d2a-9f7e-fdac-ded7-fcb9ab4bbda2 Mon, 01 Apr 2019 06:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Burger King is testing a Whopper featuring a meatless patty, and even though the Impossible Whopper was unveiled on April 1, it is not an April Fools' stunt.</p> <p>The Impossible Whopper, made with a plant-based patty from Impossible Foods rather than Burger King's usual beef patty, is available at about 60 Burger King restaurants in the St. Louis market for a limited time. The fast feeder shot a video showing people's reactions when they found out the Whoppers they ate were actually meatless.</p> <p>Now, it's Burger King's turn. While it's seemingly a minor distinction, Burger King and Impossible Foods point out their collaboration marks the first time a coast-to-coast fast-food restaurant has served plant-based meat from the food startup. For now, at least, it's only available at a tiny fraction of BK's U.S. restaurants.</p> <p><a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:7af8860b-53da-6a9b-03eb-e44732008c55 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The ongoing investigation into U.S. media-buying practices has entered a critical phase, with a federal grand jury issuing a subpoena to a large marketer in the nearly year-old case. The development shows that the U.S. attorney has accumulated enough evidence to convince the jury of probable cause to subpoena a client's records.</p> <p>Agencies have long been at risk in the probe, which focuses on issues like undisclosed rebates. But marketers—both companies as a whole and individuals working for them—face potential scrutiny and even criminal charges, even though that may be unlikely.</p> <p>People familiar with the matter, who wouldn't disclose the identity of the marketer that was subpoenaed, or its agency, see no evidence that this company did anything wrong. But the development shows that marketers need to be aware of potential pitfalls. Below, five things to watch.</p> <p><a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-investigation/317190/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:ad59e47c-3e42-5a05-f928-02884897b227 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Andrea D'Aquino</p> <p>At first blush, White Castle and vegetarians hardly go together like Harold and Kumar. But marketing at the hamburger chain was actually run by a vegetarian for an entire year. Chief Marketing Officer Kim Bartley embraced the plant lifestyle as a way to get a better handle on how the fast-feeder, long known for its ground-beef sliders, could adapt to a world where people are shunning meat more often, even if they're not completely giving it up. Bartley says her year as a vegetarian (she went back to eating meat in February 2018) was eye-opening. "I was able to see a customer in a very different light," she says. "I observed and experienced how hard it is, especially in fast-food restaurants, to have an option that wasn't basically the same thing all the time."</p> <p>Adding variety has emerged as a major trend at restaurants and in the larger food industry, as brands seek loyalty from a growing number of "flexitarians," those who have strong vegetarian tendencies but also mix in meat or fish on occasion. On Monday, Burger King became the latest chain to join the plant-based party, announcing a limited test of the Impossible Whopper at about 60 restaurants in the St. Louis area.</p> <p><a href="https://adage.com/article/cmo-strategy/rise-flexitarians-powering-plant-based-foods/317167/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f08214c9-b851-f8cf-e95f-e12c194246f3 Sat, 30 Mar 2019 06:04:55 -0400 <a href="https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Let's get straight to golden tacks. In 2018, total revenue from internet advertising stood at $54.9 billion, with an annual growth rate of 24.2 percent. Sounds American-sized, right? But these are China's numbers (at 369.4 billion yuan, converted to dollars as of March 2019).</p> <p>They come from a report on the Chinese internet marketplace, recently released, if little noticed on this side of the globe, by the Interactive Advertising Marketing Lab, based in Zhongguancun, the Silicon Valley area of Beijing. The US digital industry reached this level of revenue in 2015, with a slightly slower growth rate, according to the IAB's Internet Advertising Revenue Report. From this measure, China is just about three years behind. But time lag in size isn't the only way to measure what these companies might mean for the U.S. digital ad industry.</p> <p>The report identified the top 10 earners, which includes some names that certainly are familiar to Western digital players, and some that are less so. They include:</p> <p><a href="https://adage.com/article/cmo-strategy/opinion-cost-ignoring-china-s-digital-ad-dragons/317157/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:270215c1-191c-ef27-b5c4-62f348b05846 Sat, 30 Mar 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>I had a professor in Sociology 101 sophomore year whose name I can't remember, but whose class still stays with me.</p> <p>He had absurdly high standards and was ruthless when it came to evaluating how much of the material you understood. His tests were impossibly hard; he would have failed some of them. When asked why they were so difficult, he said, to paraphrase, "I could make the test easier and you'd all get 4.0s, but I wouldn't know if you knew the material. I'd rather give you hard tests, grade on a curve, and have a better sense of what you learned."</p> <p>It was harsh, especially for an (admittedly) lazy college student like myself who was studying fine art and just wanted to paint and sculpt all day long. Thankfully, I took it "Pass/Fail" and survived by the skin of my teeth.</p> <p><a href="https://adage.com/article/cmo-strategy/creativity-insight-doomed-fail/317092/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p>