Smart Technology for Entrepreneurs http://feed.informer.com/digests/GNVZNFNGDY/feeder Smart Technology for Entrepreneurs Respective post owners and feed distributors Tue, 21 Jun 2016 20:26:15 -0400 Feed Informer http://feed.informer.com/ Fans flocked to the U.S. brand after it discovered the secrets of Chinese tastes. https://www.pinterest.com/pin/139048707239906884/ The Wall Street Journal urn:uuid:f41fb123-6bdf-623e-587d-4fcd9c8634e5 Tue, 19 Aug 2025 00:42:12 -0400 <a href="https://www.pinterest.com/pin/139048707239906884/"><img src="https://i.pinimg.com/236x/53/6f/6d/536f6db97549ad0cf260f025bf2d08f0.jpg"></a>Fans flocked to the U.S. brand after it discovered the secrets of Chinese tastes. The Ukrainian president trades in his military basics for something resembling a suit. https://www.pinterest.com/pin/139048707239906883/ The Wall Street Journal urn:uuid:643f4a50-702e-8e4d-8847-8a35ba1943d4 Tue, 19 Aug 2025 00:42:11 -0400 <a href="https://www.pinterest.com/pin/139048707239906883/"><img src="https://i.pinimg.com/236x/f8/4e/59/f84e590e126ac0981bdc1384250a31fc.jpg"></a>The Ukrainian president trades in his military basics for something resembling a suit. The Ukrainian president’s black suit-style jacket drew praise in a meeting with President Trump after his attire sparked a testy exchange in February. https://www.pinterest.com/pin/139048707239906882/ The Wall Street Journal urn:uuid:04d16ab2-5a20-fdb8-2003-b798cb790bc9 Tue, 19 Aug 2025 00:42:11 -0400 <a href="https://www.pinterest.com/pin/139048707239906882/"><img src="https://i.pinimg.com/236x/45/1f/74/451f74fa962f63ffd722ec4a428c0706.jpg"></a>The Ukrainian president’s black suit-style jacket drew praise in a meeting with President Trump after his attire sparked a testy exchange in February. New research associates poor sleep with dairy products, especially for those who are lactose intolerant. But some can’t resist. https://www.pinterest.com/pin/139048707239906880/ The Wall Street Journal urn:uuid:7381c28c-0c37-b486-fe06-2b3f0137b416 Tue, 19 Aug 2025 00:41:53 -0400 <a href="https://www.pinterest.com/pin/139048707239906880/"><img src="https://i.pinimg.com/236x/d0/96/81/d09681a48468fce81bce64c7a45d3f34.jpg"></a>New research associates poor sleep with dairy products, especially for those who are lactose intolerant. But some can’t resist. The world’s top-ranked tennis player talks about the U.S. Open, carbo-loading and his rival Carlos Alcaraz. https://www.pinterest.com/pin/139048707239906876/ The Wall Street Journal urn:uuid:342ddeff-30b2-4843-9ccb-3c5c50553963 Tue, 19 Aug 2025 00:39:09 -0400 <a href="https://www.pinterest.com/pin/139048707239906876/"><img src="https://i.pinimg.com/236x/48/46/33/4846333ddf6707edbb72a85e323b888d.jpg"></a>The world’s top-ranked tennis player talks about the U.S. Open, carbo-loading and his rival Carlos Alcaraz. The Tadao Ando-designed property is back on the market with a lower asking price. Here’s what went wrong. https://www.pinterest.com/pin/139048707239906875/ The Wall Street Journal urn:uuid:5aa6d0aa-cc08-51d8-1175-76e782b08119 Tue, 19 Aug 2025 00:39:08 -0400 <a href="https://www.pinterest.com/pin/139048707239906875/"><img src="https://i.pinimg.com/236x/3f/41/89/3f41893fc7022c3601654426e06dbac1.jpg"></a>The Tadao Ando-designed property is back on the market with a lower asking price. Here’s what went wrong. The U.S. quickly constructed a fleet of vessels to carry vital war supplies across the oceans. Did the rush to build so fast affect quality? https://www.pinterest.com/pin/139048707239906841/ The Wall Street Journal urn:uuid:42966f96-f481-8e28-0162-37a48697474d Tue, 19 Aug 2025 00:20:13 -0400 <a href="https://www.pinterest.com/pin/139048707239906841/"><img src="https://i.pinimg.com/236x/53/21/99/5321991dcb3b6f344c0f97cbca5d579b.jpg"></a>The U.S. quickly constructed a fleet of vessels to carry vital war supplies across the oceans. Did the rush to build so fast affect quality? More Americans are choosing to put off having children—or not having them at all. The Ivys are an exception: “It is hard. But it’s not impossible.” https://www.pinterest.com/pin/139048707239906759/ The Wall Street Journal urn:uuid:d4492f1e-02b7-6e3e-e851-20fcc00bbc80 Mon, 18 Aug 2025 23:41:40 -0400 <a href="https://www.pinterest.com/pin/139048707239906759/"><img src="https://i.pinimg.com/236x/9a/6a/49/9a6a491e42bfbef9d1e6699018b6a100.jpg"></a>More Americans are choosing to put off having children—or not having them at all. The Ivys are an exception: “It is hard. But it’s not impossible.” Released at the dawn of disco, the soulful group’s album marked one of the last major records to feature the love-drenched sound they pioneered. https://www.pinterest.com/pin/139048707239906722/ The Wall Street Journal urn:uuid:6e7488bb-b780-4b5f-1f54-928f0df412c4 Mon, 18 Aug 2025 23:25:25 -0400 <a href="https://www.pinterest.com/pin/139048707239906722/"><img src="https://i.pinimg.com/236x/27/63/a4/2763a40b44e1b9208e87eefb44d44052.jpg"></a>Released at the dawn of disco, the soulful group’s album marked one of the last major records to feature the love-drenched sound they pioneered. An exhibition at the Musée d’Art Moderne de Paris reveals how the artist turned to his daughter as a model and muse, creating portraits of her in a wide variety of materials and styles. https://www.pinterest.com/pin/139048707239906721/ The Wall Street Journal urn:uuid:8565e732-7eaf-5e1b-3c2e-5e2c3c1f9e31 Mon, 18 Aug 2025 23:25:24 -0400 <a href="https://www.pinterest.com/pin/139048707239906721/"><img src="https://i.pinimg.com/236x/31/66/c0/3166c04479a26e3a82ad4f74c3f9b6c3.jpg"></a>An exhibition at the Musée d’Art Moderne de Paris reveals how the artist turned to his daughter as a model and muse, creating portraits of her in a wide variety of materials and styles. Once again, the NFL has changed the rules for kickoffs. But this time, teams have hatched some ingenious new schemes to take advantage. https://www.pinterest.com/pin/139048707239906716/ The Wall Street Journal urn:uuid:2b282708-8df9-5b28-752d-4bdf2c231b9b Mon, 18 Aug 2025 23:24:11 -0400 <a href="https://www.pinterest.com/pin/139048707239906716/"><img src="https://i.pinimg.com/236x/90/d9/94/90d99458fb379f4d57eefde15b29c35a.jpg"></a>Once again, the NFL has changed the rules for kickoffs. But this time, teams have hatched some ingenious new schemes to take advantage. Investigators declare “overwhelming evidence” of an “impermissible” sign-stealing operation. But the penalties don’t strip away past glories. https://www.pinterest.com/pin/139048707239906714/ The Wall Street Journal urn:uuid:93821a7c-6970-ff6b-b419-e0fdb93813ca Mon, 18 Aug 2025 23:24:09 -0400 <a href="https://www.pinterest.com/pin/139048707239906714/"><img src="https://i.pinimg.com/236x/37/82/8f/37828f317affa28bb6310b17bdd56d5c.jpg"></a>Investigators declare “overwhelming evidence” of an “impermissible” sign-stealing operation. But the penalties don’t strip away past glories. A successful trip can be a bonding experience and create lifelong positive memories. Don’t leave it to chance. https://www.pinterest.com/pin/139048707239906712/ The Wall Street Journal urn:uuid:f134da6a-11d7-1b47-e7ae-a07b33877fc3 Mon, 18 Aug 2025 23:22:18 -0400 <a href="https://www.pinterest.com/pin/139048707239906712/"><img src="https://i.pinimg.com/236x/b1/65/87/b16587b816636482b782ef585b3da376.jpg"></a>A successful trip can be a bonding experience and create lifelong positive memories. Don’t leave it to chance. Why 33% of Americans Have 2 Jobs https://www.youtube.com/shorts/dNI0yhesCQ4 Grant Cardone urn:uuid:22332501-f039-380f-a1b3-3e77ce83880b Mon, 18 Aug 2025 19:30:38 -0400 The Hamptons enclave draws well-to-do buyers to its sandy beaches, small-town charm and diverse housing stock. https://www.pinterest.com/pin/139048707239903750/ The Wall Street Journal urn:uuid:b53329a1-6b04-e717-2843-5da0f6b12bde Mon, 18 Aug 2025 00:09:00 -0400 <a href="https://www.pinterest.com/pin/139048707239903750/"><img src="https://i.pinimg.com/236x/52/80/94/5280945879742fdff7bbf5dbd6a33e4f.jpg"></a>The Hamptons enclave draws well-to-do buyers to its sandy beaches, small-town charm and diverse housing stock. Old Mission Peninsula, on Lake Michigan, is on the hook for a small fortune to local winemakers, under a federal court order to repay revenue lost over zoning limits on special events. https://www.pinterest.com/pin/139048707239903749/ The Wall Street Journal urn:uuid:896adb14-d4e5-b840-4428-757a954d722a Mon, 18 Aug 2025 00:07:50 -0400 <a href="https://www.pinterest.com/pin/139048707239903749/"><img src="https://i.pinimg.com/236x/e7/e4/fb/e7e4fb3d4a4f04794b913d34b23120df.jpg"></a>Old Mission Peninsula, on Lake Michigan, is on the hook for a small fortune to local winemakers, under a federal court order to repay revenue lost over zoning limits on special events. Credit-card spending is growing more slowly than debit-card spending for the first stretch in years. https://www.pinterest.com/pin/139048707239903744/ The Wall Street Journal urn:uuid:3a6c3786-1cf7-bbbf-3771-eea8283ad513 Mon, 18 Aug 2025 00:06:56 -0400 <a href="https://www.pinterest.com/pin/139048707239903744/"><img src="https://i.pinimg.com/236x/55/ee/ca/55eecad0a0d74dfc8e2fd6d1c3ae0b7e.jpg"></a>Credit-card spending is growing more slowly than debit-card spending for the first stretch in years. Ron Howard’s ‘Eden’ says paradise is hard to find, the creator of ‘BoJack Horseman’ returns with another adult animated comedy, state fairs are the focus of a new exhibition at the Smithsonian, and more. https://www.pinterest.com/pin/139048707239903723/ The Wall Street Journal urn:uuid:fd95d555-771f-257e-11d6-caf535b8ecb6 Sun, 17 Aug 2025 23:58:59 -0400 <a href="https://www.pinterest.com/pin/139048707239903723/"><img src="https://i.pinimg.com/236x/6b/56/9f/6b569ff2150c5e5ab4297851a5546749.jpg"></a>Ron Howard’s ‘Eden’ says paradise is hard to find, the creator of ‘BoJack Horseman’ returns with another adult animated comedy, state fairs are the focus of a new exhibition at the Smithsonian, and more. On TikTok, Southern university students are documenting their recruitment process to some of the most competitive sororities, creating entertainment for the masses. https://www.pinterest.com/pin/139048707239903722/ The Wall Street Journal urn:uuid:33c4f647-0a03-478f-3b97-2e93000a9415 Sun, 17 Aug 2025 23:58:58 -0400 <a href="https://www.pinterest.com/pin/139048707239903722/"><img src="https://i.pinimg.com/236x/ef/0b/a7/ef0ba7751f44616b633a9d1e2bffdb81.jpg"></a>On TikTok, Southern university students are documenting their recruitment process to some of the most competitive sororities, creating entertainment for the masses. In the years since the Astros won their first World Series title, they’ve lost their GM, their manager and a bunch of key players. But with the stretch run approaching, they’re somehow back where they always are. https://www.pinterest.com/pin/139048707239903721/ The Wall Street Journal urn:uuid:239f0459-f6b4-9a2b-9142-b96d11fda37d Sun, 17 Aug 2025 23:58:57 -0400 <a href="https://www.pinterest.com/pin/139048707239903721/"><img src="https://i.pinimg.com/236x/23/68/d4/2368d40a14681977fbbf1b8343526674.jpg"></a>In the years since the Astros won their first World Series title, they’ve lost their GM, their manager and a bunch of key players. But with the stretch run approaching, they’re somehow back where they always are. Tips on Chartering a Yacht https://www.youtube.com/watch?v=OL8AKigV3kA Grant Cardone urn:uuid:59c7cf79-2e16-e268-d423-a6ee3381904c Sat, 16 Aug 2025 09:30:23 -0400 How to get 80% returns in your first year of investing https://www.youtube.com/shorts/9P0iHs8eLhg Grant Cardone urn:uuid:f5099914-c266-53cb-b6c3-51391e18b83c Mon, 11 Aug 2025 19:30:27 -0400 The 6 Levels of Mastery: Which One Are You? https://www.youtube.com/watch?v=1E-2jUrEQ-I Grant Cardone urn:uuid:6b3b852f-e2e4-d26d-cd26-3147500187ad Sat, 09 Aug 2025 08:45:02 -0400 Fired for Calling Out Theft ⚡️ https://www.youtube.com/shorts/TJ0bqtVGJYI Grant Cardone urn:uuid:00f65571-785d-cb0b-7000-891c575e20cf Tue, 05 Aug 2025 19:45:31 -0400 @GrantCardone on Dana White's trillionaire friend's plan to cheat death https://www.youtube.com/shorts/11uHsY2OfFM Grant Cardone urn:uuid:74495695-e53b-f74e-fbd5-e03b0170908c Mon, 04 Aug 2025 19:30:31 -0400 Real Estate Interactive. FREE Real Estate Mastery Training – From Zero to Cash Flow in 90 Days! https://www.youtube.com/watch?v=pfuBJL-sPj8 Grant Cardone urn:uuid:36f8f80f-f8ca-ead9-9c84-ca64ac7f12b8 Sun, 03 Aug 2025 16:10:04 -0400 @GrantCardone - Dana White on Slap guy VS UFC protocols https://www.youtube.com/shorts/uiQjUV6q_bA Grant Cardone urn:uuid:8fcbea64-f30f-ee58-622a-76d024bbddeb Fri, 01 Aug 2025 21:15:37 -0400 4 Steps to Create REAL WEALTH https://www.youtube.com/watch?v=JJwX1uPtFEs Grant Cardone urn:uuid:ed029263-259b-f140-8f7c-c1c73997e8fc Fri, 01 Aug 2025 08:45:04 -0400 @GrantCardone - Stop flexing, start building https://www.youtube.com/shorts/6r2fGW6VPb4 Grant Cardone urn:uuid:6f734f89-2c88-86ba-ca4d-cc09c7ca6f6d Thu, 31 Jul 2025 19:15:28 -0400 @GrantCardone - The BlackRock loss no one saw coming—watch this https://www.youtube.com/shorts/u5kvRadnZ9Q Grant Cardone urn:uuid:c00ba78b-1f0f-0a80-fb13-2759a6cc9401 Wed, 30 Jul 2025 20:15:35 -0400 @GrantCardone https://www.youtube.com/shorts/BJ_JZIqb73Y Grant Cardone urn:uuid:96feda46-1739-3ea6-87d8-49a97ed806c8 Tue, 29 Jul 2025 19:45:20 -0400 @GrantCardone -You won't believe how John Travolta landed a 747… literally https://www.youtube.com/shorts/OlrHZ0w3ne0 Grant Cardone urn:uuid:d86705f9-631a-5b06-f358-d4491925a645 Tue, 29 Jul 2025 09:45:27 -0400 What UFC fighter don't tell you about their pay https://www.youtube.com/shorts/vB1m52gRnAw Grant Cardone urn:uuid:0abd6f9c-1e09-c7d7-a2e7-364c110d5b5c Fri, 25 Jul 2025 20:15:30 -0400 'Game of Thrones' fans, Oreo wants to know where your loyalties lie https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:3f7fdbef-48d9-e93a-95f1-48f52bd7c37b Tue, 02 Apr 2019 11:00:00 -0400 <a href="https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Oreo and HBO have also collaborated agency 360i and Elastic, the company behind the "Game of Thrones" titles, to create a new joke Oreo version of the opening sequence that will include an animated landscape built with more than 2,750 Oreo cookies.</p> <p>Oreo "Game of Thrones" cookies will be available April 8. The show's final season begins on April 14.</p> <p>Mondelez International's Oreo is one of several brands eager to partner with the show, which will air its final season. PepsiCo's Mtn Dew has limited-edition "Game of Thrones" cans and a theme song video featuring Migos, The Chainsmokers and several pro sports stars.</p> <p><a href="https://adage.com/article/cmo-strategy/game-thrones-fans-oreo-loyalties-lie/317197/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Mtn Dew remakes the 'Game of Thrones' theme song with Migos https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:70ee46d3-4e82-021e-a0f9-6b6b39685075 Tue, 02 Apr 2019 09:15:00 -0400 <a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Migos, The Chainsmokers and several pro sports stars are crashing the "Game of Thrones" theme song on behalf of Mtn Dew. They are part of a star-studded cast the PepsiCo-owned brand recruited to cut a remix. Mtn Dew shared a video of the performance on its social media channels today, attempting to seize on the hype related to the HBO show's final season, which kicks off April 14.</p> <p>The video begins with the stars singing "Dew-Dew...Dew-Dew-Dew-Dew" over the normally fully instrumental theme song. Then it transitions into Migos laying down some Thrones-inspired hip-hop lyrics.</p> <p>Golin New York is behind the video.</p> <p><a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> MillerCoors borrows tactics from startup brands to launch a sparkling cocktail https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:4989ca29-08c7-1ce3-2495-aef606c0e1de Tue, 02 Apr 2019 05:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The media buy includes roughly 20 TV networks and 100 shows, such as ABC's "The Bachelorette." But Colucci says the female-targeted digital placements, including Instagram posts, will consume a sizeable chunk of the budget that is "more than what we have [done] in the past with...other brands."</p> <p>The strategy is an example of how scrappy DTC retail brands have begun to influence how larger, more established marketers' go-to-market strategies.</p> <p>MillerCoors' goal is to gain notice from women who typically drink wine and spirits. Cape Line is made with fermented cane sugar. It is similar to the process used to make spiked seltzers, a category that has boomed in popularity in recent months. But Cape Line adds stronger natural flavoring than most spiked seltzers, and a tad more added sugar, resulting in what Colucci says is a stronger flavor profile. Still, the drinks are kept at 120 calories, which is only a tad more than the average light beer (110 calories.) Flavors include blackberry mojito, margarita and hard strawberry lemonade. One of the TV ads plugs Cape Line as having "75 percent less calories than a classic margarita."</p> <p><a href="https://adage.com/article/cmo-strategy/millercoors-borrows-tactics-startup-brands-launch-a-sparkling-cocktail/317200/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> The new soul of branding https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:6f9c025b-9269-c29f-d1fb-8662f7b2d841 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>If you're looking for what's wrong with legacy brands, look no further than body hair. In 2018, Billie, a direct-to-consumer brand, launched Project Body Hair to spotlight women's razor ads that show airbrushed legs and not a follicle of hair. Billie wanted women to throw out sham standards of beauty dictated by brand managers and to celebrate every twist and curl.</p> <p>Brands such as Billie have altered the nature of branding. Unfettered by legacy messaging, and unburdened by the incumbency of customers, they go for relevance, especially among younger consumers. They reject static, monochromatic standards—namely white, heterosexual and colonial. Beauty is now freedom, with all its quirks and caprices. Brands don't always get to make the rules anymore.</p> <p>This subversion of authority doesn't favor legacy heavyweights. Jim Stengel, former global marketing officer at Procter & Gamble, told me that legacy brands are adept at building products around which they wrap a brand; brand management then kicks in to drive awareness, trial and loyalty. The d-to-c insurgents, however, each build a brand from within, and often from a place of empathy and personal pain. Around this personality, they assemble a tribe, united in their belief in how the product or service connects them to their individual lives and to their communities.</p> <p><a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Packaged goods co-opt the 'natural' revolution https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f496b05a-e6e7-4327-8183-5fc583c47cf5 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Carolyn Figel</p> <p>When Burt's Bees toothpaste hit the market late last year, its low-key, folksy graphics looked like many other natural toothpastes from mom-and-pop marketers. But it's made by Procter & Gamble Co. under license from Clorox Co., which owns Burt's Bees.</p> <p>That tells you almost everything you need to know about natural personal and home-care products today: A segment started decades ago by bootstrap operators with crunchy-granola roots is now dominated by the traditional packaged-goods giants and retailers, which have mainly bought their way in more or less under the radar.</p> <p><a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Now you, too, can smell like Jane Goodall https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0412970a-6801-c4a7-d6e7-e68a76fb1862 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>How did Jane Goodall, world's foremost expert on chimpanzees, get her name on a new scent of deodorant coming soon to a Whole Foods near you? Just luck, really.</p> <p>About two years ago, Michael Cammarata, CEO of Schmidt's, now a unit of Unilever but then a startup, got invited to a friend's house to meet Goodall. "I heard her speak, and I was actually in awe," Cammarata says. "I asked her, 'What can people do to help you?' She said she really wanted to connect with youth and get them inspired."</p> <p>Two years later, after another meeting during a Global Citizenship conference, came Schmidt's Lily of the Valley deodorant, co-branded with the Jane Goodall Institute, which gets 5 percent of proceeds. After initially being sold direct to Schmidt's subscribers online, the deodorant is moving into Amazon's Whole Foods with a temporary exclusive and in-store promotion aimed at raising awareness and funds for Goodall's work.</p> <p><a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Kondo craze hits retail https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:46188fbd-060a-e706-dd16-3b58da49743b Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Lifestyle guru Marie Kondo has gained fame by urging consumers to keep only items that "spark joy" in their lives. But her advice is also sparking joy for sellers of storage products and secondhand clothing. Kondo, whose "Tidying Up With Marie Kondo" show debuted on Netflix Jan. 1, is contributing to an uptick in sales for both types of retailers.</p> <p>"There is a movement across the board toward health and wellness," says Leen Nsouli, an office supplies and home improvement industry analyst at market research firm NPD Group. "Now it's manifesting itself in this Marie Kondo trend, but it's all about mindfulness and how to make my life better and contribute in a better way."</p> <p>While Netflix declined to provide viewership data, the show has been undeniably popular. Kondo's Instagram following, at 700,000 on Dec. 31, has more than tripled to 2.8 million. Many brands are adopting some of Kondo's language in their marketing as they try to tap into the joyful craze of organization.</p> <p><a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> As Kellogg sells Keebler to Ferrero, a look back at the elves https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:b59d358f-5360-42e0-78f6-3676914bb48d Mon, 01 Apr 2019 17:45:48 -0400 <a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The elves were covered in fudge in a spot from the 70s.</p> <p>In the 80s, a painter character helped come up with the name Chips Deluxe.</p> <p>In the early 90s, a police officer came to the tree to discuss fudge smuggling in an ad for Magic Middles.</p> <p><a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-ferrero-a-back-elves/317199/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> How brands can succeed in today's 'Expectation Age' https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:beec8dea-ed11-a23d-2707-7a4e4cac0db0 Mon, 01 Apr 2019 10:00:06 -0400 <a href="https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Credit: Ansira</p> <p>Customers expect outstanding experiences with brands at every interaction. Whether a customer is purchasing a cup of coffee or a luxury vehicle, the experience must be seamless and personalized or they will find another brand to meet their expectations. Brands are no longer simply up against their traditional competitive set, but now have "experience competition" with which to contend. Society has grown reliant on technology to make brand interactions richer and more satisfying. We can opt in or opt out, decide when and where we want to receive offers or often, unknowingly, influence the offers presented to us. If experiences don't live up to our expectations as consumers, we'll simply abandon the brand relationship. Empowered consumers have ushered in a new era in business. At Ansira, we call this new era the Expectation Age.</p> <p>We entered the Expectation Age with innovations such as virtual reality, dynamic ads and mobile-first technology that have evolved to ensure the customer is at the center of every marketing move. To compete, brands must deliver seamless experiences at every point of the customer journey. We are no longer living in the Information Age of broadband and SMS. Technology has now made the brand-to-customer connection easier, but it has also given customers the authority to demand more from companies. How do brands address the gap between the products and services they deliver and what their customers expect?</p> <p><a href="https://adage.com/article/cmo-strategy/brands-succeed-today-s-expectation-age/317147/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Comscore execs depart and Burger King debuts a meatless Whopper: Monday Wake-Up Call https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:9ee37851-ddcc-573a-2fda-a35fe33c7773 Mon, 01 Apr 2019 06:36:00 -0400 <a href="https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.</p> <p>What people are talking about today</p> <p>Comscore departures</p> <p><a href="https://adage.com/article/news/comscore-execs-depart-burger-king-debuts-a-meatless-whopper-monday-wake-call/317193/?utm_source=News&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/News">Continue reading at AdAge.com</a></p> No fooling, Burger King is selling a meatless Whopper https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:d71f7d2a-9f7e-fdac-ded7-fcb9ab4bbda2 Mon, 01 Apr 2019 06:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Burger King is testing a Whopper featuring a meatless patty, and even though the Impossible Whopper was unveiled on April 1, it is not an April Fools' stunt.</p> <p>The Impossible Whopper, made with a plant-based patty from Impossible Foods rather than Burger King's usual beef patty, is available at about 60 Burger King restaurants in the St. Louis market for a limited time. The fast feeder shot a video showing people's reactions when they found out the Whoppers they ate were actually meatless.</p> <p>Now, it's Burger King's turn. While it's seemingly a minor distinction, Burger King and Impossible Foods point out their collaboration marks the first time a coast-to-coast fast-food restaurant has served plant-based meat from the food startup. For now, at least, it's only available at a tiny fraction of BK's U.S. restaurants.</p> <p><a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> What marketers need to know about the federal media-buying investigation https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:7af8860b-53da-6a9b-03eb-e44732008c55 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The ongoing investigation into U.S. media-buying practices has entered a critical phase, with a federal grand jury issuing a subpoena to a large marketer in the nearly year-old case. The development shows that the U.S. attorney has accumulated enough evidence to convince the jury of probable cause to subpoena a client's records.</p> <p>Agencies have long been at risk in the probe, which focuses on issues like undisclosed rebates. But marketers—both companies as a whole and individuals working for them—face potential scrutiny and even criminal charges, even though that may be unlikely.</p> <p>People familiar with the matter, who wouldn't disclose the identity of the marketer that was subpoenaed, or its agency, see no evidence that this company did anything wrong. But the development shows that marketers need to be aware of potential pitfalls. Below, five things to watch.</p> <p><a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-investigation/317190/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> How the rise of 'flexitarians' is powering plant-based foods https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:ad59e47c-3e42-5a05-f928-02884897b227 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Andrea D'Aquino</p> <p>At first blush, White Castle and vegetarians hardly go together like Harold and Kumar. But marketing at the hamburger chain was actually run by a vegetarian for an entire year. Chief Marketing Officer Kim Bartley embraced the plant lifestyle as a way to get a better handle on how the fast-feeder, long known for its ground-beef sliders, could adapt to a world where people are shunning meat more often, even if they're not completely giving it up. Bartley says her year as a vegetarian (she went back to eating meat in February 2018) was eye-opening. "I was able to see a customer in a very different light," she says. "I observed and experienced how hard it is, especially in fast-food restaurants, to have an option that wasn't basically the same thing all the time."</p> <p>Adding variety has emerged as a major trend at restaurants and in the larger food industry, as brands seek loyalty from a growing number of "flexitarians," those who have strong vegetarian tendencies but also mix in meat or fish on occasion. On Monday, Burger King became the latest chain to join the plant-based party, announcing a limited test of the Impossible Whopper at about 60 restaurants in the St. Louis area.</p> <p><a href="https://adage.com/article/cmo-strategy/rise-flexitarians-powering-plant-based-foods/317167/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Opinion: The cost of ignoring China's digital ad dragons https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f08214c9-b851-f8cf-e95f-e12c194246f3 Sat, 30 Mar 2019 06:04:55 -0400 <a href="https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Let's get straight to golden tacks. In 2018, total revenue from internet advertising stood at $54.9 billion, with an annual growth rate of 24.2 percent. Sounds American-sized, right? But these are China's numbers (at 369.4 billion yuan, converted to dollars as of March 2019).</p> <p>They come from a report on the Chinese internet marketplace, recently released, if little noticed on this side of the globe, by the Interactive Advertising Marketing Lab, based in Zhongguancun, the Silicon Valley area of Beijing. The US digital industry reached this level of revenue in 2015, with a slightly slower growth rate, according to the IAB's Internet Advertising Revenue Report. From this measure, China is just about three years behind. But time lag in size isn't the only way to measure what these companies might mean for the U.S. digital ad industry.</p> <p>The report identified the top 10 earners, which includes some names that certainly are familiar to Western digital players, and some that are less so. They include:</p> <p><a href="https://adage.com/article/cmo-strategy/opinion-cost-ignoring-china-s-digital-ad-dragons/317157/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Why creativity without insight is doomed to fail https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:270215c1-191c-ef27-b5c4-62f348b05846 Sat, 30 Mar 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>I had a professor in Sociology 101 sophomore year whose name I can't remember, but whose class still stays with me.</p> <p>He had absurdly high standards and was ruthless when it came to evaluating how much of the material you understood. His tests were impossibly hard; he would have failed some of them. When asked why they were so difficult, he said, to paraphrase, "I could make the test easier and you'd all get 4.0s, but I wouldn't know if you knew the material. I'd rather give you hard tests, grade on a curve, and have a better sense of what you learned."</p> <p>It was harsh, especially for an (admittedly) lazy college student like myself who was studying fine art and just wanted to paint and sculpt all day long. Thankfully, I took it "Pass/Fail" and survived by the skin of my teeth.</p> <p><a href="https://adage.com/article/cmo-strategy/creativity-insight-doomed-fail/317092/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> WW banks on the Oprah effect in new campaign https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0cbac74f-081a-f716-e509-89a15888b841 Fri, 29 Mar 2019 14:45:07 -0400 <a href="https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>WW is hoping for an Oprah Winfrey boost, featuring the media mogul in its new campaign as it tries to recover from a weak start to the year.</p> <p>The "It Works" campaign features Winfrey video chatting with other WW members to congratulate them on their weight loss. It debuts a month after the company predicted revenue and profit would fall in 2019 after a weak start to the year.</p> <p>WW, which changed its name from Weight Watchers last year, previously said it would feature Winfrey in a central role in marketing after a prior campaign that relied less on her wasn't a hit. That campaign, which debuted in December, "did not recruit as expected," President and CEO Mindy Grossman said in a statement in late February. Ads featured actress Kate Hudson in the United States and singer Robbie Williams in Europe and other markets, plus showcased non-star members, including in ads voiced by Winfrey.</p> <p><a href="https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> TV Upfront and Digital NewFront 2019 calendar: the latest updates https://adage.com/article/special-report-tv-upfront/tv-upfront-digital-newfront-2019-calendar/316640/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:be8fb5b9-2b21-84f8-0a30-4567705992a3 Fri, 29 Mar 2019 11:20:00 -0400 <a href="https://adage.com/article/special-report-tv-upfront/tv-upfront-digital-newfront-2019-calendar/316640/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Mark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their heated fight to snag ad dollars for next season.</p> <p>To stay up-to-date on where and when the biggest presentations and parties will take place, bookmark this continuously updated calendar (below). You can sort by media company or date.</p> <p>Walt Disney unveiled its plans for its dog-and-pony show following its acquisition of 21st Century Fox assets. The event will take place on May 14 and include ABC, ESPN, Freeform, FX Networks and National Geographic.</p> <p><a href="https://adage.com/article/cmo-interviews/tv-upfront-digital-newfront-2019-calendar-latest-updates/316640/?utm_source=CMO%20Interviews&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Interviews">Continue reading at AdAge.com</a></p>