Smart Technology for Entrepreneurs http://feed.informer.com/digests/GNVZNFNGDY/feeder Smart Technology for Entrepreneurs Respective post owners and feed distributors Tue, 21 Jun 2016 20:26:15 -0400 Feed Informer http://feed.informer.com/ Wall Street Journal readers share their predictions. https://www.pinterest.com/pin/139048707240127366/ The Wall Street Journal urn:uuid:babeab97-89af-4672-d2d9-b9bf9e66f88b Sat, 25 Oct 2025 17:36:49 -0400 <a href="https://www.pinterest.com/pin/139048707240127366/"><img src="https://i.pinimg.com/236x/2e/82/6b/2e826be8f9a0a7bf90ebd2ac9bfaef69.jpg"></a>Wall Street Journal readers share their predictions. To combat fears of aging out of the workforce, men in tech are splurging on face-lifts, neck lifts and eyelid lifts, say plastic surgeons https://www.pinterest.com/pin/139048707240127361/ The Wall Street Journal urn:uuid:c5914275-d102-cf76-902a-5f29370f0744 Sat, 25 Oct 2025 17:34:22 -0400 <a href="https://www.pinterest.com/pin/139048707240127361/"><img src="https://i.pinimg.com/236x/8c/80/23/8c80230a179eaa1928e9349557280f33.jpg"></a>To combat fears of aging out of the workforce, men in tech are splurging on face-lifts, neck lifts and eyelid lifts, say plastic surgeons The football star is backing a hedge fund looking to shake America’s largest theme-park operator out of its funk. https://www.pinterest.com/pin/139048707240127355/ The Wall Street Journal urn:uuid:52549ac8-c642-91b8-5506-a08fddea8a9e Sat, 25 Oct 2025 17:30:21 -0400 <a href="https://www.pinterest.com/pin/139048707240127355/"><img src="https://i.pinimg.com/236x/fa/bb/2f/fabb2f8e6d21de283999f522180e8723.jpg"></a>The football star is backing a hedge fund looking to shake America’s largest theme-park operator out of its funk. A fascinating blend of cultural and historical influences, the Japanese archipelago feels a world apart from Tokyo, Kyoto and other tourist hot spots in the country. That’s why it’s worth the trip. https://www.pinterest.com/pin/139048707240127353/ The Wall Street Journal urn:uuid:cba3d5a8-62bc-76e2-9207-8d48892ccc62 Sat, 25 Oct 2025 17:29:23 -0400 <a href="https://www.pinterest.com/pin/139048707240127353/"><img src="https://i.pinimg.com/236x/12/2a/6b/122a6b839b8de04cae92506cd71e57f4.jpg"></a>A fascinating blend of cultural and historical influences, the Japanese archipelago feels a world apart from Tokyo, Kyoto and other tourist hot spots in the country. That’s why it’s worth the trip. The show posits a radically different history of American art from the 1960s, and while it doesn’t deliver on its thesis it still offers plenty of great work. https://www.pinterest.com/pin/139048707240127344/ The Wall Street Journal urn:uuid:4d30e2dc-4a00-da31-de69-bed65ba4170f Sat, 25 Oct 2025 17:25:22 -0400 <a href="https://www.pinterest.com/pin/139048707240127344/"><img src="https://i.pinimg.com/236x/6d/6a/f0/6d6af008ec23d8e2709f093c3af4284e.jpg"></a>The show posits a radically different history of American art from the 1960s, and while it doesn’t deliver on its thesis it still offers plenty of great work. San Francisco’s Legion of Honor stages a superb exhibition that reveals the ways in which the two French painters influenced each other over decades in the late 19th century. https://www.pinterest.com/pin/139048707240127341/ The Wall Street Journal urn:uuid:36743993-8c4e-4485-724d-a7bfd584d4dc Sat, 25 Oct 2025 17:25:21 -0400 <a href="https://www.pinterest.com/pin/139048707240127341/"><img src="https://i.pinimg.com/236x/52/5a/71/525a7196edbe144e2a3ca863a8bfbf96.jpg"></a>San Francisco’s Legion of Honor stages a superb exhibition that reveals the ways in which the two French painters influenced each other over decades in the late 19th century. NBA commissioner Adam Silver had been one of the earliest proponents of legalized betting. Following this week’s arrests, it has led to an existential crisis for his league. https://www.pinterest.com/pin/139048707240127336/ The Wall Street Journal urn:uuid:ac1c5276-ec1c-222c-8eaf-d4c7250c7fe9 Sat, 25 Oct 2025 17:24:30 -0400 <a href="https://www.pinterest.com/pin/139048707240127336/"><img src="https://i.pinimg.com/236x/2b/76/ac/2b76ac47bc43a79ef06fd11b98e10dee.jpg"></a>NBA commissioner Adam Silver had been one of the earliest proponents of legalized betting. Following this week’s arrests, it has led to an existential crisis for his league. A new sporting competition is enticing athletes to openly use performance-enhancing drugs and break records with million-dollar paychecks. Is it a grotesque spectacle or pushing the boundaries of human achievement? https://www.pinterest.com/pin/139048707240127335/ The Wall Street Journal urn:uuid:6e2e73fe-9829-6025-1cf5-765750550597 Sat, 25 Oct 2025 17:24:29 -0400 <a href="https://www.pinterest.com/pin/139048707240127335/"><img src="https://i.pinimg.com/236x/f3/f6/1d/f3f61d97b87a771cccfac70db14efd1c.jpg"></a>A new sporting competition is enticing athletes to openly use performance-enhancing drugs and break records with million-dollar paychecks. Is it a grotesque spectacle or pushing the boundaries of human achievement? Baseball’s $350 million superteam was cruising toward a second straight championship. But in Game 1 of the World Series in Toronto, they slammed into an iceberg. https://www.pinterest.com/pin/139048707240127334/ The Wall Street Journal urn:uuid:4db05b66-c1cf-dca6-9398-3c9afa454198 Sat, 25 Oct 2025 17:24:29 -0400 <a href="https://www.pinterest.com/pin/139048707240127334/"><img src="https://i.pinimg.com/236x/9b/94/95/9b9495797efd7ed0181a43883729bc61.jpg"></a>Baseball’s $350 million superteam was cruising toward a second straight championship. But in Game 1 of the World Series in Toronto, they slammed into an iceberg. Grant Cardone EXPOSES How the 1% REALLY Build Wealth (LIVE) https://www.youtube.com/watch?v=vOwH5yVnMkE Grant Cardone urn:uuid:46f2745d-2db2-4f12-84db-c34cdf8bc9cb Sat, 25 Oct 2025 15:27:53 -0400 A memoir by the former head of the NFL players union recounts his clashes with team owners on the negotiating field. https://www.pinterest.com/pin/139048707240124392/ The Wall Street Journal urn:uuid:9e352c70-900e-fd4e-f665-5138159f8ba7 Fri, 24 Oct 2025 17:37:02 -0400 <a href="https://www.pinterest.com/pin/139048707240124392/"><img src="https://i.pinimg.com/236x/51/01/3a/51013a476b9ebcbff9f67431a3c89daa.jpg"></a>A memoir by the former head of the NFL players union recounts his clashes with team owners on the negotiating field. Plus “We Had a Hunch” and “The Proving Ground.” https://www.pinterest.com/pin/139048707240124391/ The Wall Street Journal urn:uuid:4d2eb6e8-f666-ef04-403c-f85f17746762 Fri, 24 Oct 2025 17:37:02 -0400 <a href="https://www.pinterest.com/pin/139048707240124391/"><img src="https://i.pinimg.com/236x/3d/f9/03/3df9032ed83aeeddcd18ae6d6ed6ff3b.jpg"></a>Plus “We Had a Hunch” and “The Proving Ground.” Frederick Douglass was the first black man to discuss politics alone with the president. In Lincoln, the reformer found an ally. https://www.pinterest.com/pin/139048707240124390/ The Wall Street Journal urn:uuid:afd3a6c4-e30d-0561-dd8e-bdee48b11028 Fri, 24 Oct 2025 17:37:01 -0400 <a href="https://www.pinterest.com/pin/139048707240124390/"><img src="https://i.pinimg.com/236x/b0/b6/2c/b0b62ce448bf9c64b7cc2b262dcecb4b.jpg"></a>Frederick Douglass was the first black man to discuss politics alone with the president. In Lincoln, the reformer found an ally. How the NFL went from being a major pro sports league to something even bigger—the commercial titan it is today. https://www.pinterest.com/pin/139048707240124389/ The Wall Street Journal urn:uuid:94354070-cee3-6149-136c-b2643e9521c3 Fri, 24 Oct 2025 17:37:01 -0400 <a href="https://www.pinterest.com/pin/139048707240124389/"><img src="https://i.pinimg.com/236x/d7/9d/b0/d79db0c99038007f3a8510a2af5bb243.jpg"></a>How the NFL went from being a major pro sports league to something even bigger—the commercial titan it is today. Daphne du Maurier’s fiction revels in the mind’s ability to play tricks on itself. https://www.pinterest.com/pin/139048707240124387/ The Wall Street Journal urn:uuid:a9a59a5b-bed6-a89e-6784-d51076fca30d Fri, 24 Oct 2025 17:36:59 -0400 <a href="https://www.pinterest.com/pin/139048707240124387/"><img src="https://i.pinimg.com/236x/bb/fd/58/bbfd589f0ba90f119170c38f9ee09d92.jpg"></a>Daphne du Maurier’s fiction revels in the mind’s ability to play tricks on itself. The tomato was not used in Egyptian cooking until the 19th century—today it is a staple of the cuisine. https://www.pinterest.com/pin/139048707240124386/ The Wall Street Journal urn:uuid:58a64d1a-afd7-6db3-2ec9-99f9970360e1 Fri, 24 Oct 2025 17:36:59 -0400 <a href="https://www.pinterest.com/pin/139048707240124386/"><img src="https://i.pinimg.com/236x/0d/ff/f8/0dfff825bf48a603d85b34c25c3ce543.jpg"></a>The tomato was not used in Egyptian cooking until the 19th century—today it is a staple of the cuisine. From ancient times, might or money has enabled some individuals to gather troves of art and artifacts. Freud believed the drive to collect was neurotic. https://www.pinterest.com/pin/139048707240124385/ The Wall Street Journal urn:uuid:761ab30b-117f-dc6c-bbf4-8fe5f9e414a8 Fri, 24 Oct 2025 17:36:58 -0400 <a href="https://www.pinterest.com/pin/139048707240124385/"><img src="https://i.pinimg.com/236x/2e/d1/db/2ed1db1794a82c0297f37f7ccfbaa7dc.jpg"></a>From ancient times, might or money has enabled some individuals to gather troves of art and artifacts. Freud believed the drive to collect was neurotic. A professor at Idaho State University, he said he didn’t “believe” the creature exists. He said he concluded it exists. https://www.pinterest.com/pin/139048707240124383/ The Wall Street Journal urn:uuid:2a40bd57-97e2-134a-7d70-5cdbb29dc108 Fri, 24 Oct 2025 17:36:57 -0400 <a href="https://www.pinterest.com/pin/139048707240124383/"><img src="https://i.pinimg.com/236x/e1/5a/63/e15a635e367f0ee7d416e845d1fa866b.jpg"></a>A professor at Idaho State University, he said he didn’t “believe” the creature exists. He said he concluded it exists. The German assault on the Eastern Front, Daphne du Maurier’s unsettling stories, the joy of the tuba and more. https://www.pinterest.com/pin/139048707240124382/ The Wall Street Journal urn:uuid:3cc8def3-07f4-9b03-5348-dc245574c76c Fri, 24 Oct 2025 17:36:56 -0400 <a href="https://www.pinterest.com/pin/139048707240124382/"><img src="https://i.pinimg.com/236x/2a/50/55/2a5055087b53e2674ffb1581cd066fb7.jpg"></a>The German assault on the Eastern Front, Daphne du Maurier’s unsettling stories, the joy of the tuba and more. The “Frankenstein” author never actually lived in Edinburgh. But as this trip reveals, the city—with its crooked surgeons and sinister grave robbers—might have inspired one of literature’s scariest novels, as well as Guillermo del Toro’s screen adaptation https://www.pinterest.com/pin/139048707240124381/ The Wall Street Journal urn:uuid:ce1eb3f3-c2de-846c-5058-f7c9d0481b9a Fri, 24 Oct 2025 17:36:55 -0400 <a href="https://www.pinterest.com/pin/139048707240124381/"><img src="https://i.pinimg.com/236x/3b/99/37/3b993728da4e9679033ade3dcf243487.jpg"></a>The “Frankenstein” author never actually lived in Edinburgh. But as this trip reveals, the city—with its crooked surgeons and sinister grave robbers—might have inspired one of literature’s scariest novels, as well as Guillermo del Toro’s screen adaptation. Published a century ago, Hemingway’s first major book finds him as a fully formed writer, addressing eternal themes of war and struggle in powerfully suggestive style. https://www.pinterest.com/pin/139048707240124380/ The Wall Street Journal urn:uuid:63577638-b6d3-cf6b-920c-a241dbad1818 Fri, 24 Oct 2025 17:36:55 -0400 <a href="https://www.pinterest.com/pin/139048707240124380/"><img src="https://i.pinimg.com/236x/a6/d2/8f/a6d28fdfa4cfe2ba855949977df5a694.jpg"></a>Published a century ago, Hemingway’s first major book finds him as a fully formed writer, addressing eternal themes of war and struggle in powerfully suggestive style. Dan Neil test drove the Ferrari 12Cilindri—a combustible mix of air, fire, petrol and sky-high rpm—and tried his best to keep his cool. https://www.pinterest.com/pin/139048707240124372/ The Wall Street Journal urn:uuid:f50dd9a7-c00e-9ef6-78d0-2a018009cc20 Fri, 24 Oct 2025 17:35:10 -0400 <a href="https://www.pinterest.com/pin/139048707240124372/"><img src="https://i.pinimg.com/236x/61/9c/0f/619c0fec2a27a932033100c24d85d3ac.jpg"></a>Dan Neil test drove the Ferrari 12Cilindri—a combustible mix of air, fire, petrol and sky-high rpm—and tried his best to keep his cool. Pay the price today so you can pay any price in the future. - Grant Cardone https://www.youtube.com/shorts/5-KuEWvcvds Grant Cardone urn:uuid:038b0cf8-9032-5270-ae9d-ebe62130eff9 Thu, 09 Oct 2025 10:33:21 -0400 How I Turned a $3,000 Investment into $5 Billion in Real Estate https://www.youtube.com/watch?v=wDmDDFT1xGk Grant Cardone urn:uuid:a62f4412-16f5-0a78-74e4-6d8e730d59e2 Sat, 04 Oct 2025 16:35:09 -0400 How I urned a $3,000 Investment into $5 Billion in Real Estate https://www.youtube.com/watch?v=Xp0uayRefCs Grant Cardone urn:uuid:7250583f-03d3-d6df-a1be-8e26f4376283 Sat, 27 Sep 2025 09:48:22 -0400 A voice that will never be silenced & will echo for generations to come. https://www.youtube.com/shorts/-OcHll2dGjQ Grant Cardone urn:uuid:a4f1fb9b-d737-ec35-22df-97b2df662dee Fri, 26 Sep 2025 11:32:34 -0400 Grant Cardone Coaching His Sales Team LIVE! https://www.youtube.com/watch?v=XEdsdikkVCo Grant Cardone urn:uuid:6ea2f391-bcac-1e7e-690e-9d98763be9f3 Sun, 21 Sep 2025 08:30:43 -0400 What the SEC DOESN'T Want You To Know https://www.youtube.com/watch?v=l3azRbh-LOw Grant Cardone urn:uuid:7a23b546-db54-5cc6-3de4-ca4cc3595751 Fri, 19 Sep 2025 19:00:06 -0400 Charlie Kirk: Bold, Fearless, Unapologetic https://www.youtube.com/shorts/enzldsEw1XQ Grant Cardone urn:uuid:9f0f092f-0216-e00e-dadb-507e7cc1019c Sat, 13 Sep 2025 09:31:13 -0400 Warren Buffet is BROKE https://www.youtube.com/shorts/tZK0cTQM00w Grant Cardone urn:uuid:25f03a81-92a1-9911-8eee-2504921d5134 Fri, 12 Sep 2025 13:32:47 -0400 College Kids Try To Sell Me For A Job https://www.youtube.com/watch?v=KiZcrxxBbV0 Grant Cardone urn:uuid:fb10436f-4fda-efbf-1855-5d146524a21e Fri, 12 Sep 2025 09:39:46 -0400 'Game of Thrones' fans, Oreo wants to know where your loyalties lie https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:3f7fdbef-48d9-e93a-95f1-48f52bd7c37b Tue, 02 Apr 2019 11:00:00 -0400 <a href="https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Oreo and HBO have also collaborated agency 360i and Elastic, the company behind the "Game of Thrones" titles, to create a new joke Oreo version of the opening sequence that will include an animated landscape built with more than 2,750 Oreo cookies.</p> <p>Oreo "Game of Thrones" cookies will be available April 8. The show's final season begins on April 14.</p> <p>Mondelez International's Oreo is one of several brands eager to partner with the show, which will air its final season. PepsiCo's Mtn Dew has limited-edition "Game of Thrones" cans and a theme song video featuring Migos, The Chainsmokers and several pro sports stars.</p> <p><a href="https://adage.com/article/cmo-strategy/game-thrones-fans-oreo-loyalties-lie/317197/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Mtn Dew remakes the 'Game of Thrones' theme song with Migos https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:70ee46d3-4e82-021e-a0f9-6b6b39685075 Tue, 02 Apr 2019 09:15:00 -0400 <a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Migos, The Chainsmokers and several pro sports stars are crashing the "Game of Thrones" theme song on behalf of Mtn Dew. They are part of a star-studded cast the PepsiCo-owned brand recruited to cut a remix. Mtn Dew shared a video of the performance on its social media channels today, attempting to seize on the hype related to the HBO show's final season, which kicks off April 14.</p> <p>The video begins with the stars singing "Dew-Dew...Dew-Dew-Dew-Dew" over the normally fully instrumental theme song. Then it transitions into Migos laying down some Thrones-inspired hip-hop lyrics.</p> <p>Golin New York is behind the video.</p> <p><a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> MillerCoors borrows tactics from startup brands to launch a sparkling cocktail https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:4989ca29-08c7-1ce3-2495-aef606c0e1de Tue, 02 Apr 2019 05:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The media buy includes roughly 20 TV networks and 100 shows, such as ABC's "The Bachelorette." But Colucci says the female-targeted digital placements, including Instagram posts, will consume a sizeable chunk of the budget that is "more than what we have [done] in the past with...other brands."</p> <p>The strategy is an example of how scrappy DTC retail brands have begun to influence how larger, more established marketers' go-to-market strategies.</p> <p>MillerCoors' goal is to gain notice from women who typically drink wine and spirits. Cape Line is made with fermented cane sugar. It is similar to the process used to make spiked seltzers, a category that has boomed in popularity in recent months. But Cape Line adds stronger natural flavoring than most spiked seltzers, and a tad more added sugar, resulting in what Colucci says is a stronger flavor profile. Still, the drinks are kept at 120 calories, which is only a tad more than the average light beer (110 calories.) Flavors include blackberry mojito, margarita and hard strawberry lemonade. One of the TV ads plugs Cape Line as having "75 percent less calories than a classic margarita."</p> <p><a href="https://adage.com/article/cmo-strategy/millercoors-borrows-tactics-startup-brands-launch-a-sparkling-cocktail/317200/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> The new soul of branding https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:6f9c025b-9269-c29f-d1fb-8662f7b2d841 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>If you're looking for what's wrong with legacy brands, look no further than body hair. In 2018, Billie, a direct-to-consumer brand, launched Project Body Hair to spotlight women's razor ads that show airbrushed legs and not a follicle of hair. Billie wanted women to throw out sham standards of beauty dictated by brand managers and to celebrate every twist and curl.</p> <p>Brands such as Billie have altered the nature of branding. Unfettered by legacy messaging, and unburdened by the incumbency of customers, they go for relevance, especially among younger consumers. They reject static, monochromatic standards—namely white, heterosexual and colonial. Beauty is now freedom, with all its quirks and caprices. Brands don't always get to make the rules anymore.</p> <p>This subversion of authority doesn't favor legacy heavyweights. Jim Stengel, former global marketing officer at Procter & Gamble, told me that legacy brands are adept at building products around which they wrap a brand; brand management then kicks in to drive awareness, trial and loyalty. The d-to-c insurgents, however, each build a brand from within, and often from a place of empathy and personal pain. Around this personality, they assemble a tribe, united in their belief in how the product or service connects them to their individual lives and to their communities.</p> <p><a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Packaged goods co-opt the 'natural' revolution https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f496b05a-e6e7-4327-8183-5fc583c47cf5 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Carolyn Figel</p> <p>When Burt's Bees toothpaste hit the market late last year, its low-key, folksy graphics looked like many other natural toothpastes from mom-and-pop marketers. But it's made by Procter & Gamble Co. under license from Clorox Co., which owns Burt's Bees.</p> <p>That tells you almost everything you need to know about natural personal and home-care products today: A segment started decades ago by bootstrap operators with crunchy-granola roots is now dominated by the traditional packaged-goods giants and retailers, which have mainly bought their way in more or less under the radar.</p> <p><a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Now you, too, can smell like Jane Goodall https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0412970a-6801-c4a7-d6e7-e68a76fb1862 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>How did Jane Goodall, world's foremost expert on chimpanzees, get her name on a new scent of deodorant coming soon to a Whole Foods near you? Just luck, really.</p> <p>About two years ago, Michael Cammarata, CEO of Schmidt's, now a unit of Unilever but then a startup, got invited to a friend's house to meet Goodall. "I heard her speak, and I was actually in awe," Cammarata says. "I asked her, 'What can people do to help you?' She said she really wanted to connect with youth and get them inspired."</p> <p>Two years later, after another meeting during a Global Citizenship conference, came Schmidt's Lily of the Valley deodorant, co-branded with the Jane Goodall Institute, which gets 5 percent of proceeds. After initially being sold direct to Schmidt's subscribers online, the deodorant is moving into Amazon's Whole Foods with a temporary exclusive and in-store promotion aimed at raising awareness and funds for Goodall's work.</p> <p><a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Kondo craze hits retail https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:46188fbd-060a-e706-dd16-3b58da49743b Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Lifestyle guru Marie Kondo has gained fame by urging consumers to keep only items that "spark joy" in their lives. But her advice is also sparking joy for sellers of storage products and secondhand clothing. Kondo, whose "Tidying Up With Marie Kondo" show debuted on Netflix Jan. 1, is contributing to an uptick in sales for both types of retailers.</p> <p>"There is a movement across the board toward health and wellness," says Leen Nsouli, an office supplies and home improvement industry analyst at market research firm NPD Group. "Now it's manifesting itself in this Marie Kondo trend, but it's all about mindfulness and how to make my life better and contribute in a better way."</p> <p>While Netflix declined to provide viewership data, the show has been undeniably popular. Kondo's Instagram following, at 700,000 on Dec. 31, has more than tripled to 2.8 million. Many brands are adopting some of Kondo's language in their marketing as they try to tap into the joyful craze of organization.</p> <p><a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> As Kellogg sells Keebler to Ferrero, a look back at the elves https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:b59d358f-5360-42e0-78f6-3676914bb48d Mon, 01 Apr 2019 17:45:48 -0400 <a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The elves were covered in fudge in a spot from the 70s.</p> <p>In the 80s, a painter character helped come up with the name Chips Deluxe.</p> <p>In the early 90s, a police officer came to the tree to discuss fudge smuggling in an ad for Magic Middles.</p> <p><a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-ferrero-a-back-elves/317199/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> How brands can succeed in today's 'Expectation Age' https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:beec8dea-ed11-a23d-2707-7a4e4cac0db0 Mon, 01 Apr 2019 10:00:06 -0400 <a href="https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Credit: Ansira</p> <p>Customers expect outstanding experiences with brands at every interaction. Whether a customer is purchasing a cup of coffee or a luxury vehicle, the experience must be seamless and personalized or they will find another brand to meet their expectations. Brands are no longer simply up against their traditional competitive set, but now have "experience competition" with which to contend. Society has grown reliant on technology to make brand interactions richer and more satisfying. We can opt in or opt out, decide when and where we want to receive offers or often, unknowingly, influence the offers presented to us. If experiences don't live up to our expectations as consumers, we'll simply abandon the brand relationship. Empowered consumers have ushered in a new era in business. At Ansira, we call this new era the Expectation Age.</p> <p>We entered the Expectation Age with innovations such as virtual reality, dynamic ads and mobile-first technology that have evolved to ensure the customer is at the center of every marketing move. To compete, brands must deliver seamless experiences at every point of the customer journey. We are no longer living in the Information Age of broadband and SMS. Technology has now made the brand-to-customer connection easier, but it has also given customers the authority to demand more from companies. How do brands address the gap between the products and services they deliver and what their customers expect?</p> <p><a href="https://adage.com/article/cmo-strategy/brands-succeed-today-s-expectation-age/317147/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Comscore execs depart and Burger King debuts a meatless Whopper: Monday Wake-Up Call https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:9ee37851-ddcc-573a-2fda-a35fe33c7773 Mon, 01 Apr 2019 06:36:00 -0400 <a href="https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.</p> <p>What people are talking about today</p> <p>Comscore departures</p> <p><a href="https://adage.com/article/news/comscore-execs-depart-burger-king-debuts-a-meatless-whopper-monday-wake-call/317193/?utm_source=News&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/News">Continue reading at AdAge.com</a></p> No fooling, Burger King is selling a meatless Whopper https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:d71f7d2a-9f7e-fdac-ded7-fcb9ab4bbda2 Mon, 01 Apr 2019 06:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Burger King is testing a Whopper featuring a meatless patty, and even though the Impossible Whopper was unveiled on April 1, it is not an April Fools' stunt.</p> <p>The Impossible Whopper, made with a plant-based patty from Impossible Foods rather than Burger King's usual beef patty, is available at about 60 Burger King restaurants in the St. Louis market for a limited time. The fast feeder shot a video showing people's reactions when they found out the Whoppers they ate were actually meatless.</p> <p>Now, it's Burger King's turn. While it's seemingly a minor distinction, Burger King and Impossible Foods point out their collaboration marks the first time a coast-to-coast fast-food restaurant has served plant-based meat from the food startup. For now, at least, it's only available at a tiny fraction of BK's U.S. restaurants.</p> <p><a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> What marketers need to know about the federal media-buying investigation https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:7af8860b-53da-6a9b-03eb-e44732008c55 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The ongoing investigation into U.S. media-buying practices has entered a critical phase, with a federal grand jury issuing a subpoena to a large marketer in the nearly year-old case. The development shows that the U.S. attorney has accumulated enough evidence to convince the jury of probable cause to subpoena a client's records.</p> <p>Agencies have long been at risk in the probe, which focuses on issues like undisclosed rebates. But marketers—both companies as a whole and individuals working for them—face potential scrutiny and even criminal charges, even though that may be unlikely.</p> <p>People familiar with the matter, who wouldn't disclose the identity of the marketer that was subpoenaed, or its agency, see no evidence that this company did anything wrong. But the development shows that marketers need to be aware of potential pitfalls. Below, five things to watch.</p> <p><a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-investigation/317190/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> How the rise of 'flexitarians' is powering plant-based foods https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:ad59e47c-3e42-5a05-f928-02884897b227 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Andrea D'Aquino</p> <p>At first blush, White Castle and vegetarians hardly go together like Harold and Kumar. But marketing at the hamburger chain was actually run by a vegetarian for an entire year. Chief Marketing Officer Kim Bartley embraced the plant lifestyle as a way to get a better handle on how the fast-feeder, long known for its ground-beef sliders, could adapt to a world where people are shunning meat more often, even if they're not completely giving it up. Bartley says her year as a vegetarian (she went back to eating meat in February 2018) was eye-opening. "I was able to see a customer in a very different light," she says. "I observed and experienced how hard it is, especially in fast-food restaurants, to have an option that wasn't basically the same thing all the time."</p> <p>Adding variety has emerged as a major trend at restaurants and in the larger food industry, as brands seek loyalty from a growing number of "flexitarians," those who have strong vegetarian tendencies but also mix in meat or fish on occasion. On Monday, Burger King became the latest chain to join the plant-based party, announcing a limited test of the Impossible Whopper at about 60 restaurants in the St. Louis area.</p> <p><a href="https://adage.com/article/cmo-strategy/rise-flexitarians-powering-plant-based-foods/317167/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Opinion: The cost of ignoring China's digital ad dragons https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f08214c9-b851-f8cf-e95f-e12c194246f3 Sat, 30 Mar 2019 06:04:55 -0400 <a href="https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Let's get straight to golden tacks. In 2018, total revenue from internet advertising stood at $54.9 billion, with an annual growth rate of 24.2 percent. Sounds American-sized, right? But these are China's numbers (at 369.4 billion yuan, converted to dollars as of March 2019).</p> <p>They come from a report on the Chinese internet marketplace, recently released, if little noticed on this side of the globe, by the Interactive Advertising Marketing Lab, based in Zhongguancun, the Silicon Valley area of Beijing. The US digital industry reached this level of revenue in 2015, with a slightly slower growth rate, according to the IAB's Internet Advertising Revenue Report. From this measure, China is just about three years behind. But time lag in size isn't the only way to measure what these companies might mean for the U.S. digital ad industry.</p> <p>The report identified the top 10 earners, which includes some names that certainly are familiar to Western digital players, and some that are less so. They include:</p> <p><a href="https://adage.com/article/cmo-strategy/opinion-cost-ignoring-china-s-digital-ad-dragons/317157/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Why creativity without insight is doomed to fail https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:270215c1-191c-ef27-b5c4-62f348b05846 Sat, 30 Mar 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>I had a professor in Sociology 101 sophomore year whose name I can't remember, but whose class still stays with me.</p> <p>He had absurdly high standards and was ruthless when it came to evaluating how much of the material you understood. His tests were impossibly hard; he would have failed some of them. When asked why they were so difficult, he said, to paraphrase, "I could make the test easier and you'd all get 4.0s, but I wouldn't know if you knew the material. I'd rather give you hard tests, grade on a curve, and have a better sense of what you learned."</p> <p>It was harsh, especially for an (admittedly) lazy college student like myself who was studying fine art and just wanted to paint and sculpt all day long. Thankfully, I took it "Pass/Fail" and survived by the skin of my teeth.</p> <p><a href="https://adage.com/article/cmo-strategy/creativity-insight-doomed-fail/317092/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> WW banks on the Oprah effect in new campaign https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0cbac74f-081a-f716-e509-89a15888b841 Fri, 29 Mar 2019 14:45:07 -0400 <a href="https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>WW is hoping for an Oprah Winfrey boost, featuring the media mogul in its new campaign as it tries to recover from a weak start to the year.</p> <p>The "It Works" campaign features Winfrey video chatting with other WW members to congratulate them on their weight loss. It debuts a month after the company predicted revenue and profit would fall in 2019 after a weak start to the year.</p> <p>WW, which changed its name from Weight Watchers last year, previously said it would feature Winfrey in a central role in marketing after a prior campaign that relied less on her wasn't a hit. That campaign, which debuted in December, "did not recruit as expected," President and CEO Mindy Grossman said in a statement in late February. Ads featured actress Kate Hudson in the United States and singer Robbie Williams in Europe and other markets, plus showcased non-star members, including in ads voiced by Winfrey.</p> <p><a href="https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> TV Upfront and Digital NewFront 2019 calendar: the latest updates https://adage.com/article/special-report-tv-upfront/tv-upfront-digital-newfront-2019-calendar/316640/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:be8fb5b9-2b21-84f8-0a30-4567705992a3 Fri, 29 Mar 2019 11:20:00 -0400 <a href="https://adage.com/article/special-report-tv-upfront/tv-upfront-digital-newfront-2019-calendar/316640/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Mark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their heated fight to snag ad dollars for next season.</p> <p>To stay up-to-date on where and when the biggest presentations and parties will take place, bookmark this continuously updated calendar (below). You can sort by media company or date.</p> <p>Walt Disney unveiled its plans for its dog-and-pony show following its acquisition of 21st Century Fox assets. The event will take place on May 14 and include ABC, ESPN, Freeform, FX Networks and National Geographic.</p> <p><a href="https://adage.com/article/cmo-interviews/tv-upfront-digital-newfront-2019-calendar-latest-updates/316640/?utm_source=CMO%20Interviews&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Interviews">Continue reading at AdAge.com</a></p> Ralph Lauren features a same-sex couple in a campaign for first time https://adage.com/article/cmo-strategy/ralph-lauren-features-sex-couple-time/317160/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:4ef492c8-2c73-58b9-9c1e-0d09d63a0689 Fri, 29 Mar 2019 10:56:00 -0400 <a href="https://adage.com/article/cmo-strategy/ralph-lauren-features-sex-couple-time/317160/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Ralph Lauren is finally getting woke to diversity. The apparel brand checks all the boxes in a new ad campaign that features an Asian family, a black family, multiple generations of ages, and a lesbian couple. This is Ralph Lauren's first campaign featuring a same-sex couple, according to a spokeswoman.</p> <p>The move follows in the footsteps of marketers that have been featuring a diverse cast of characters for quite a while. Ikea made an ad with a same-sex couple more than two decades age. More recently, same-sex couple have been in ads from Gap, Tiffany & Co., Wells Fargo and Lucky Charms. David's Bridal ran its first commercial with a lesbian bride earlier this year.</p> <p>"We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before," Jonathan Bottomley, chief marketing officer at the New York retailer, said in a statement. "We believe that family is one of the most positive forces and powerful unifiers for all of us today," he added, noting that the campaign is a "fresh expression of that idea."</p> <p><a href="https://adage.com/article/cmo-strategy/ralph-lauren-features-a-sex-couple-a-campaign-time/317160/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Four steps for marketers to gain consumer trust when it comes to privacy https://adage.com/article/cmo-strategy/steps-marketers-gain-consumer-trust/317158/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:2ba78993-323f-8ca3-33a8-063cb29f5d7b Fri, 29 Mar 2019 09:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/steps-marketers-gain-consumer-trust/317158/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>For brand marketers, the continuing challenges associated with privacy and data protection are not going away. As brands develop new policies and strategies, it's critical to recognize the necessity of protecting the relationship with the brand's consumer base. However, our global research finds the worried conversations about data breaches that dominate the public dialogue are not necessarily the same ones consumers themselves are having. Further, it shows that privacy concerns mean something different to consumers than brands and they shade differently depending on whether the sharing is done with companies, governments, or social media platforms.</p> <p>Our multi-year Truth Central global research shows that people's willingness to share data is, in fact, surprisingly robust. A greater percentage of people today say they are willing to share their data as long as they understand the benefits (57 percent in 2018 vs. 50 percent in 2011) and people's comfort level in sharing "shopping data" with brands is actually on the rise just over the last three years (64 percent in 2018 vs. 54 percent in 2015). Over that seven-year period, there have also been percentage declines in the number of consumers who read the privacy policy before sharing personal information as well as in those who disable cookies in their browsers.</p> <p>However, just as people's individual behavior is more nuanced than the headlines would indicate, it's also important especially for global marketers and policy makers to recognize there are differences from country to country. Our 2018 study covered five countries—the U.S., U.K., China, India and Chile—and some of the variations among them are startling. For example, Americans are more skittish about data sharing than the Chinese. Just over a third (34 percent) of Americans said that they don't mind sharing their personal information with brands if it helps them find what they're looking for, but that jumps to more than half (54 percent ) among people in China. Similarly, 68 percent of people in China say that it doesn't really bother them if companies have their data because they feel they haven't done anything wrong, which compares with 44 percent of Americans.</p> <p><a href="https://adage.com/article/cmo-strategy/steps-marketers-gain-consumer-trust-privacy/317158/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p>