http://feed.informer.com/digests/GNVZNFNGDY/feeder Smart Technology for Entrepreneurs Respective post owners and feed distributors Tue, 21 Jun 2016 20:26:15 -0400 Feed Informer http://feed.informer.com/ https://www.youtube.com/watch?v=V39HYVWA4iE Grant Cardone urn:uuid:1fd71666-0c8e-0b79-067f-17256628103f Fri, 03 May 2024 20:31:27 -0400 https://www.youtube.com/watch?v=Lqnq1N-q7nY Grant Cardone urn:uuid:05634845-d38f-dc06-dce7-4278cfb22c88 Fri, 03 May 2024 08:30:12 -0400 https://www.youtube.com/watch?v=wru8wOeTp6I Grant Cardone urn:uuid:33977b62-2ea9-1b04-f1cc-426bc19f1201 Thu, 02 May 2024 20:00:53 -0400 https://www.pinterest.com/pin/139048707238184364/ The Wall Street Journal urn:uuid:23ee642e-e975-5d53-fe4c-90e552d9bd6d Thu, 02 May 2024 17:32:34 -0400 <a href="https://www.pinterest.com/pin/139048707238184364/"><img src="https://i.pinimg.com/236x/43/a5/51/43a551c580a6834efd45267eef206412.jpg"></a> https://www.youtube.com/watch?v=Cn5vTXgakbM Grant Cardone urn:uuid:43047f7e-1116-5c22-73ab-1f033d0b8daa Wed, 01 May 2024 16:23:42 -0400 https://www.youtube.com/watch?v=XIyvECvS_bM Grant Cardone urn:uuid:6e461b63-8ee4-5eac-5891-8625e538f804 Wed, 01 May 2024 08:31:32 -0400 https://www.youtube.com/watch?v=wCyVIoDcRRs Grant Cardone urn:uuid:b74d1fed-5dfe-1561-fd84-f4a8f7a7724e Mon, 29 Apr 2024 20:45:32 -0400 https://www.youtube.com/watch?v=aCfYouX6UFw Grant Cardone urn:uuid:cbce87f7-adc0-6342-cc65-38d775fb5acb Sat, 27 Apr 2024 08:30:00 -0400 https://www.youtube.com/watch?v=0DkGiS16e7Y Grant Cardone urn:uuid:fe8680e9-47f6-fd8e-1684-145f5fe57b52 Tue, 23 Apr 2024 19:00:34 -0400 https://www.pinterest.com/pin/139048707238155979/ The Wall Street Journal urn:uuid:a8621532-abe9-4b6d-b3c4-74fe5256fb2e Tue, 23 Apr 2024 10:17:12 -0400 <a href="https://www.pinterest.com/pin/139048707238155979/"><img src="https://i.pinimg.com/236x/77/9a/9f/779a9f5175a615bc9621f946aecf5735.jpg"></a>Raise your hand if you’re saying “ears” in a British accent right now https://www.youtube.com/watch?v=37qAVHH2UVE Grant Cardone urn:uuid:45061b0f-9e89-f647-6f36-e7065f098041 Mon, 22 Apr 2024 19:45:29 -0400 https://www.youtube.com/watch?v=51cdKEo28G0 Grant Cardone urn:uuid:3ae4f8be-f005-5c9b-42d6-5e6ad36ce0de Sun, 21 Apr 2024 20:30:35 -0400 https://www.youtube.com/watch?v=Fr9WGq4M5Lc Grant Cardone urn:uuid:5a700256-dd61-cd45-4e0c-cf9111ad732c Sat, 20 Apr 2024 20:30:44 -0400 https://www.youtube.com/watch?v=D_9NbD4aKIg Grant Cardone urn:uuid:6a26742a-194c-0682-c119-c5df2dbada92 Sat, 20 Apr 2024 08:30:12 -0400 https://www.youtube.com/watch?v=Cqf4m3y_Qeg Grant Cardone urn:uuid:328975da-8ba9-a326-ccdb-62e0ce64f1e8 Fri, 19 Apr 2024 20:00:33 -0400 https://www.youtube.com/watch?v=_LuHFrONKvk Grant Cardone urn:uuid:af52610b-495d-082a-2711-00edc44cc2aa Thu, 18 Apr 2024 20:00:39 -0400 https://www.youtube.com/watch?v=3N2AU4ULhi8 Grant Cardone urn:uuid:363ab4eb-0982-eb40-9604-fe863a340cfe Thu, 18 Apr 2024 07:40:26 -0400 https://www.pinterest.com/pin/139048707237906951/ The Wall Street Journal urn:uuid:66172abb-29d1-6834-a8ec-dcbb3be509a5 Tue, 13 Feb 2024 09:59:20 -0500 <a href="https://www.pinterest.com/pin/139048707237906951/"><img src="https://i.pinimg.com/236x/8e/4d/5c/8e4d5c9ea733513dc61b7ce11aab558a.jpg"></a>Exclusive | Kaia Gerber on Apple TV+’s “Palm Royale” and Being Cindy Crawford’s Daughter - WSJ https://www.pinterest.com/pin/139048707237906946/ The Wall Street Journal urn:uuid:20aca540-882c-ec3d-7669-b2b2b03127e6 Tue, 13 Feb 2024 09:59:20 -0500 <a href="https://www.pinterest.com/pin/139048707237906946/"><img src="https://i.pinimg.com/236x/c5/a9/b8/c5a9b844c73a091107022d0b738307c1.jpg"></a>From a star-studded book club to roles in irreverent comedies, the Gen Z model is carving a path off the runway. https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:3f7fdbef-48d9-e93a-95f1-48f52bd7c37b Tue, 02 Apr 2019 11:00:00 -0400 <a href="https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Oreo and HBO have also collaborated agency 360i and Elastic, the company behind the "Game of Thrones" titles, to create a new joke Oreo version of the opening sequence that will include an animated landscape built with more than 2,750 Oreo cookies.</p> <p>Oreo "Game of Thrones" cookies will be available April 8. The show's final season begins on April 14.</p> <p>Mondelez International's Oreo is one of several brands eager to partner with the show, which will air its final season. PepsiCo's Mtn Dew has limited-edition "Game of Thrones" cans and a theme song video featuring Migos, The Chainsmokers and several pro sports stars.</p> <p><a href="https://adage.com/article/cmo-strategy/game-thrones-fans-oreo-loyalties-lie/317197/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:70ee46d3-4e82-021e-a0f9-6b6b39685075 Tue, 02 Apr 2019 09:15:00 -0400 <a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Migos, The Chainsmokers and several pro sports stars are crashing the "Game of Thrones" theme song on behalf of Mtn Dew. They are part of a star-studded cast the PepsiCo-owned brand recruited to cut a remix. Mtn Dew shared a video of the performance on its social media channels today, attempting to seize on the hype related to the HBO show's final season, which kicks off April 14.</p> <p>The video begins with the stars singing "Dew-Dew...Dew-Dew-Dew-Dew" over the normally fully instrumental theme song. Then it transitions into Migos laying down some Thrones-inspired hip-hop lyrics.</p> <p>Golin New York is behind the video.</p> <p><a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:4989ca29-08c7-1ce3-2495-aef606c0e1de Tue, 02 Apr 2019 05:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The media buy includes roughly 20 TV networks and 100 shows, such as ABC's "The Bachelorette." But Colucci says the female-targeted digital placements, including Instagram posts, will consume a sizeable chunk of the budget that is "more than what we have [done] in the past with...other brands."</p> <p>The strategy is an example of how scrappy DTC retail brands have begun to influence how larger, more established marketers' go-to-market strategies.</p> <p>MillerCoors' goal is to gain notice from women who typically drink wine and spirits. Cape Line is made with fermented cane sugar. It is similar to the process used to make spiked seltzers, a category that has boomed in popularity in recent months. But Cape Line adds stronger natural flavoring than most spiked seltzers, and a tad more added sugar, resulting in what Colucci says is a stronger flavor profile. Still, the drinks are kept at 120 calories, which is only a tad more than the average light beer (110 calories.) Flavors include blackberry mojito, margarita and hard strawberry lemonade. One of the TV ads plugs Cape Line as having "75 percent less calories than a classic margarita."</p> <p><a href="https://adage.com/article/cmo-strategy/millercoors-borrows-tactics-startup-brands-launch-a-sparkling-cocktail/317200/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:6f9c025b-9269-c29f-d1fb-8662f7b2d841 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>If you're looking for what's wrong with legacy brands, look no further than body hair. In 2018, Billie, a direct-to-consumer brand, launched Project Body Hair to spotlight women's razor ads that show airbrushed legs and not a follicle of hair. Billie wanted women to throw out sham standards of beauty dictated by brand managers and to celebrate every twist and curl.</p> <p>Brands such as Billie have altered the nature of branding. Unfettered by legacy messaging, and unburdened by the incumbency of customers, they go for relevance, especially among younger consumers. They reject static, monochromatic standards—namely white, heterosexual and colonial. Beauty is now freedom, with all its quirks and caprices. Brands don't always get to make the rules anymore.</p> <p>This subversion of authority doesn't favor legacy heavyweights. Jim Stengel, former global marketing officer at Procter & Gamble, told me that legacy brands are adept at building products around which they wrap a brand; brand management then kicks in to drive awareness, trial and loyalty. The d-to-c insurgents, however, each build a brand from within, and often from a place of empathy and personal pain. Around this personality, they assemble a tribe, united in their belief in how the product or service connects them to their individual lives and to their communities.</p> <p><a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f496b05a-e6e7-4327-8183-5fc583c47cf5 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Carolyn Figel</p> <p>When Burt's Bees toothpaste hit the market late last year, its low-key, folksy graphics looked like many other natural toothpastes from mom-and-pop marketers. But it's made by Procter & Gamble Co. under license from Clorox Co., which owns Burt's Bees.</p> <p>That tells you almost everything you need to know about natural personal and home-care products today: A segment started decades ago by bootstrap operators with crunchy-granola roots is now dominated by the traditional packaged-goods giants and retailers, which have mainly bought their way in more or less under the radar.</p> <p><a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0412970a-6801-c4a7-d6e7-e68a76fb1862 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>How did Jane Goodall, world's foremost expert on chimpanzees, get her name on a new scent of deodorant coming soon to a Whole Foods near you? Just luck, really.</p> <p>About two years ago, Michael Cammarata, CEO of Schmidt's, now a unit of Unilever but then a startup, got invited to a friend's house to meet Goodall. "I heard her speak, and I was actually in awe," Cammarata says. "I asked her, 'What can people do to help you?' She said she really wanted to connect with youth and get them inspired."</p> <p>Two years later, after another meeting during a Global Citizenship conference, came Schmidt's Lily of the Valley deodorant, co-branded with the Jane Goodall Institute, which gets 5 percent of proceeds. After initially being sold direct to Schmidt's subscribers online, the deodorant is moving into Amazon's Whole Foods with a temporary exclusive and in-store promotion aimed at raising awareness and funds for Goodall's work.</p> <p><a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:46188fbd-060a-e706-dd16-3b58da49743b Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Lifestyle guru Marie Kondo has gained fame by urging consumers to keep only items that "spark joy" in their lives. But her advice is also sparking joy for sellers of storage products and secondhand clothing. Kondo, whose "Tidying Up With Marie Kondo" show debuted on Netflix Jan. 1, is contributing to an uptick in sales for both types of retailers.</p> <p>"There is a movement across the board toward health and wellness," says Leen Nsouli, an office supplies and home improvement industry analyst at market research firm NPD Group. "Now it's manifesting itself in this Marie Kondo trend, but it's all about mindfulness and how to make my life better and contribute in a better way."</p> <p>While Netflix declined to provide viewership data, the show has been undeniably popular. Kondo's Instagram following, at 700,000 on Dec. 31, has more than tripled to 2.8 million. Many brands are adopting some of Kondo's language in their marketing as they try to tap into the joyful craze of organization.</p> <p><a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:b59d358f-5360-42e0-78f6-3676914bb48d Mon, 01 Apr 2019 17:45:48 -0400 <a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The elves were covered in fudge in a spot from the 70s.</p> <p>In the 80s, a painter character helped come up with the name Chips Deluxe.</p> <p>In the early 90s, a police officer came to the tree to discuss fudge smuggling in an ad for Magic Middles.</p> <p><a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-ferrero-a-back-elves/317199/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:beec8dea-ed11-a23d-2707-7a4e4cac0db0 Mon, 01 Apr 2019 10:00:06 -0400 <a href="https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Credit: Ansira</p> <p>Customers expect outstanding experiences with brands at every interaction. Whether a customer is purchasing a cup of coffee or a luxury vehicle, the experience must be seamless and personalized or they will find another brand to meet their expectations. Brands are no longer simply up against their traditional competitive set, but now have "experience competition" with which to contend. Society has grown reliant on technology to make brand interactions richer and more satisfying. We can opt in or opt out, decide when and where we want to receive offers or often, unknowingly, influence the offers presented to us. If experiences don't live up to our expectations as consumers, we'll simply abandon the brand relationship. Empowered consumers have ushered in a new era in business. At Ansira, we call this new era the Expectation Age.</p> <p>We entered the Expectation Age with innovations such as virtual reality, dynamic ads and mobile-first technology that have evolved to ensure the customer is at the center of every marketing move. To compete, brands must deliver seamless experiences at every point of the customer journey. We are no longer living in the Information Age of broadband and SMS. Technology has now made the brand-to-customer connection easier, but it has also given customers the authority to demand more from companies. How do brands address the gap between the products and services they deliver and what their customers expect?</p> <p><a href="https://adage.com/article/cmo-strategy/brands-succeed-today-s-expectation-age/317147/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:9ee37851-ddcc-573a-2fda-a35fe33c7773 Mon, 01 Apr 2019 06:36:00 -0400 <a href="https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.</p> <p>What people are talking about today</p> <p>Comscore departures</p> <p><a href="https://adage.com/article/news/comscore-execs-depart-burger-king-debuts-a-meatless-whopper-monday-wake-call/317193/?utm_source=News&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/News">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:d71f7d2a-9f7e-fdac-ded7-fcb9ab4bbda2 Mon, 01 Apr 2019 06:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Burger King is testing a Whopper featuring a meatless patty, and even though the Impossible Whopper was unveiled on April 1, it is not an April Fools' stunt.</p> <p>The Impossible Whopper, made with a plant-based patty from Impossible Foods rather than Burger King's usual beef patty, is available at about 60 Burger King restaurants in the St. Louis market for a limited time. The fast feeder shot a video showing people's reactions when they found out the Whoppers they ate were actually meatless.</p> <p>Now, it's Burger King's turn. While it's seemingly a minor distinction, Burger King and Impossible Foods point out their collaboration marks the first time a coast-to-coast fast-food restaurant has served plant-based meat from the food startup. For now, at least, it's only available at a tiny fraction of BK's U.S. restaurants.</p> <p><a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:7af8860b-53da-6a9b-03eb-e44732008c55 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The ongoing investigation into U.S. media-buying practices has entered a critical phase, with a federal grand jury issuing a subpoena to a large marketer in the nearly year-old case. The development shows that the U.S. attorney has accumulated enough evidence to convince the jury of probable cause to subpoena a client's records.</p> <p>Agencies have long been at risk in the probe, which focuses on issues like undisclosed rebates. But marketers—both companies as a whole and individuals working for them—face potential scrutiny and even criminal charges, even though that may be unlikely.</p> <p>People familiar with the matter, who wouldn't disclose the identity of the marketer that was subpoenaed, or its agency, see no evidence that this company did anything wrong. But the development shows that marketers need to be aware of potential pitfalls. Below, five things to watch.</p> <p><a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-investigation/317190/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:ad59e47c-3e42-5a05-f928-02884897b227 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Andrea D'Aquino</p> <p>At first blush, White Castle and vegetarians hardly go together like Harold and Kumar. But marketing at the hamburger chain was actually run by a vegetarian for an entire year. Chief Marketing Officer Kim Bartley embraced the plant lifestyle as a way to get a better handle on how the fast-feeder, long known for its ground-beef sliders, could adapt to a world where people are shunning meat more often, even if they're not completely giving it up. Bartley says her year as a vegetarian (she went back to eating meat in February 2018) was eye-opening. "I was able to see a customer in a very different light," she says. "I observed and experienced how hard it is, especially in fast-food restaurants, to have an option that wasn't basically the same thing all the time."</p> <p>Adding variety has emerged as a major trend at restaurants and in the larger food industry, as brands seek loyalty from a growing number of "flexitarians," those who have strong vegetarian tendencies but also mix in meat or fish on occasion. On Monday, Burger King became the latest chain to join the plant-based party, announcing a limited test of the Impossible Whopper at about 60 restaurants in the St. Louis area.</p> <p><a href="https://adage.com/article/cmo-strategy/rise-flexitarians-powering-plant-based-foods/317167/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f08214c9-b851-f8cf-e95f-e12c194246f3 Sat, 30 Mar 2019 06:04:55 -0400 <a href="https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Let's get straight to golden tacks. In 2018, total revenue from internet advertising stood at $54.9 billion, with an annual growth rate of 24.2 percent. Sounds American-sized, right? But these are China's numbers (at 369.4 billion yuan, converted to dollars as of March 2019).</p> <p>They come from a report on the Chinese internet marketplace, recently released, if little noticed on this side of the globe, by the Interactive Advertising Marketing Lab, based in Zhongguancun, the Silicon Valley area of Beijing. The US digital industry reached this level of revenue in 2015, with a slightly slower growth rate, according to the IAB's Internet Advertising Revenue Report. From this measure, China is just about three years behind. But time lag in size isn't the only way to measure what these companies might mean for the U.S. digital ad industry.</p> <p>The report identified the top 10 earners, which includes some names that certainly are familiar to Western digital players, and some that are less so. They include:</p> <p><a href="https://adage.com/article/cmo-strategy/opinion-cost-ignoring-china-s-digital-ad-dragons/317157/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:270215c1-191c-ef27-b5c4-62f348b05846 Sat, 30 Mar 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>I had a professor in Sociology 101 sophomore year whose name I can't remember, but whose class still stays with me.</p> <p>He had absurdly high standards and was ruthless when it came to evaluating how much of the material you understood. His tests were impossibly hard; he would have failed some of them. When asked why they were so difficult, he said, to paraphrase, "I could make the test easier and you'd all get 4.0s, but I wouldn't know if you knew the material. I'd rather give you hard tests, grade on a curve, and have a better sense of what you learned."</p> <p>It was harsh, especially for an (admittedly) lazy college student like myself who was studying fine art and just wanted to paint and sculpt all day long. Thankfully, I took it "Pass/Fail" and survived by the skin of my teeth.</p> <p><a href="https://adage.com/article/cmo-strategy/creativity-insight-doomed-fail/317092/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0cbac74f-081a-f716-e509-89a15888b841 Fri, 29 Mar 2019 14:45:07 -0400 <a href="https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>WW is hoping for an Oprah Winfrey boost, featuring the media mogul in its new campaign as it tries to recover from a weak start to the year.</p> <p>The "It Works" campaign features Winfrey video chatting with other WW members to congratulate them on their weight loss. It debuts a month after the company predicted revenue and profit would fall in 2019 after a weak start to the year.</p> <p>WW, which changed its name from Weight Watchers last year, previously said it would feature Winfrey in a central role in marketing after a prior campaign that relied less on her wasn't a hit. That campaign, which debuted in December, "did not recruit as expected," President and CEO Mindy Grossman said in a statement in late February. Ads featured actress Kate Hudson in the United States and singer Robbie Williams in Europe and other markets, plus showcased non-star members, including in ads voiced by Winfrey.</p> <p><a href="https://adage.com/article/cmo-strategy/ww-banks-oprah-effect-campaign/317173/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/special-report-tv-upfront/tv-upfront-digital-newfront-2019-calendar/316640/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:be8fb5b9-2b21-84f8-0a30-4567705992a3 Fri, 29 Mar 2019 11:20:00 -0400 <a href="https://adage.com/article/special-report-tv-upfront/tv-upfront-digital-newfront-2019-calendar/316640/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Mark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their heated fight to snag ad dollars for next season.</p> <p>To stay up-to-date on where and when the biggest presentations and parties will take place, bookmark this continuously updated calendar (below). You can sort by media company or date.</p> <p>Walt Disney unveiled its plans for its dog-and-pony show following its acquisition of 21st Century Fox assets. The event will take place on May 14 and include ABC, ESPN, Freeform, FX Networks and National Geographic.</p> <p><a href="https://adage.com/article/cmo-interviews/tv-upfront-digital-newfront-2019-calendar-latest-updates/316640/?utm_source=CMO%20Interviews&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Interviews">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/ralph-lauren-features-sex-couple-time/317160/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:4ef492c8-2c73-58b9-9c1e-0d09d63a0689 Fri, 29 Mar 2019 10:56:00 -0400 <a href="https://adage.com/article/cmo-strategy/ralph-lauren-features-sex-couple-time/317160/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Ralph Lauren is finally getting woke to diversity. The apparel brand checks all the boxes in a new ad campaign that features an Asian family, a black family, multiple generations of ages, and a lesbian couple. This is Ralph Lauren's first campaign featuring a same-sex couple, according to a spokeswoman.</p> <p>The move follows in the footsteps of marketers that have been featuring a diverse cast of characters for quite a while. Ikea made an ad with a same-sex couple more than two decades age. More recently, same-sex couple have been in ads from Gap, Tiffany & Co., Wells Fargo and Lucky Charms. David's Bridal ran its first commercial with a lesbian bride earlier this year.</p> <p>"We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before," Jonathan Bottomley, chief marketing officer at the New York retailer, said in a statement. "We believe that family is one of the most positive forces and powerful unifiers for all of us today," he added, noting that the campaign is a "fresh expression of that idea."</p> <p><a href="https://adage.com/article/cmo-strategy/ralph-lauren-features-a-sex-couple-a-campaign-time/317160/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/steps-marketers-gain-consumer-trust/317158/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:2ba78993-323f-8ca3-33a8-063cb29f5d7b Fri, 29 Mar 2019 09:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/steps-marketers-gain-consumer-trust/317158/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>For brand marketers, the continuing challenges associated with privacy and data protection are not going away. As brands develop new policies and strategies, it's critical to recognize the necessity of protecting the relationship with the brand's consumer base. However, our global research finds the worried conversations about data breaches that dominate the public dialogue are not necessarily the same ones consumers themselves are having. Further, it shows that privacy concerns mean something different to consumers than brands and they shade differently depending on whether the sharing is done with companies, governments, or social media platforms.</p> <p>Our multi-year Truth Central global research shows that people's willingness to share data is, in fact, surprisingly robust. A greater percentage of people today say they are willing to share their data as long as they understand the benefits (57 percent in 2018 vs. 50 percent in 2011) and people's comfort level in sharing "shopping data" with brands is actually on the rise just over the last three years (64 percent in 2018 vs. 54 percent in 2015). Over that seven-year period, there have also been percentage declines in the number of consumers who read the privacy policy before sharing personal information as well as in those who disable cookies in their browsers.</p> <p>However, just as people's individual behavior is more nuanced than the headlines would indicate, it's also important especially for global marketers and policy makers to recognize there are differences from country to country. Our 2018 study covered five countries—the U.S., U.K., China, India and Chile—and some of the variations among them are startling. For example, Americans are more skittish about data sharing than the Chinese. Just over a third (34 percent) of Americans said that they don't mind sharing their personal information with brands if it helps them find what they're looking for, but that jumps to more than half (54 percent ) among people in China. Similarly, 68 percent of people in China say that it doesn't really bother them if companies have their data because they feel they haven't done anything wrong, which compares with 44 percent of Americans.</p> <p><a href="https://adage.com/article/cmo-strategy/steps-marketers-gain-consumer-trust-privacy/317158/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://adage.com/article/cmo-strategy/mcdonald-s-hits-refresh-african-american-marketing/317145/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0f2b44ea-ccd0-6823-247e-439e41e5aca2 Fri, 29 Mar 2019 07:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/mcdonald-s-hits-refresh-african-american-marketing/317145/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The social media push will be through a new Instagram channel, @wearegolden. The prior program hadn't posted to its @365Black Twitter account since December when it celebrated Herman Petty, who became the chain's first African-American franchisee in 1968. There are now 300 African-American franchisees running more than 1,500 McDonald's restaurants.</p> <p>Print ads will run in publications including Essence. Radio ads are also part of the push.</p> <p>McDonald's is seeing solid sales growth but needs to get more customers into its restaurants. Sales at longstanding U.S. restaurants rose 2.5 percent last year, despite a 2.2 percent decline in visits to those locations. Williams joined McDonald's in early 2018 in a new role as the company tries to build brand devotion among multicultural customers. Last year, for example, it expanded its Hacer scholarship program for Hispanic students to 30 winners from five.</p> <p><a href="https://adage.com/article/cmo-strategy/mcdonald-s-african-american-marketing-biggest-overhaul-16-years/317145/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> https://mobile.twitter.com/SEO_Graphic/status/959193658192007174?p=v Twitter Search / seo_graphic urn:uuid:958b5671-25ff-e8ae-d6de-b66961890ee1 Wed, 31 Jan 2018 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> I added a video to a <a class="twitter-atreply dir-ltr" dir="ltr" href="https://twitter.com/YouTube">@YouTube</a> playlist <a href="http://youtu.be/d9zmiN-wZmI?a">youtu.be/d9zmiN-wZmI?a</a> Ash Ra - New Age Of Earth (Full Album) 1976 </div> https://mobile.twitter.com/SEO_Graphic/status/957022638811025409?p=v Twitter Search / seo_graphic urn:uuid:030cfb1f-82d6-3a3b-0638-317763021153 Thu, 25 Jan 2018 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> I added a video to a <a class="twitter-atreply dir-ltr" dir="ltr" href="https://twitter.com/YouTube">@YouTube</a> playlist <a href="http://youtu.be/4vXkI1zYyDo?a">youtu.be/4vXkI1zYyDo?a</a> ALAIN GORAGUER / LA PLANETE SAUVAGE (FULL &Agrave;LBUM) SOUND TRACK </div> https://mobile.twitter.com/SEO_Graphic/status/956918661150859264?p=v Twitter Search / seo_graphic urn:uuid:3ae74b4c-53f6-7df0-0dad-e3b5a5051622 Thu, 25 Jan 2018 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> I added a video to a <a class="twitter-atreply dir-ltr" dir="ltr" href="https://twitter.com/YouTube">@YouTube</a> playlist <a href="http://youtu.be/1linSt8sEEY?a">youtu.be/1linSt8sEEY?a</a> Dominique Guiot - L'univers De La Mer - (1978) - [France] </div> https://mobile.twitter.com/SEO_Graphic/status/956918203686572032?p=v Twitter Search / seo_graphic urn:uuid:9d78f74e-bf4d-7771-aace-edd8ae7573a2 Thu, 25 Jan 2018 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> I added a video to a <a class="twitter-atreply dir-ltr" dir="ltr" href="https://twitter.com/YouTube">@YouTube</a> playlist <a href="http://youtu.be/rP4Mi-ps8sQ?a">youtu.be/rP4Mi-ps8sQ?a</a> Gail Laughton - Harps of the Ancient Temples (1969) FULL ALBUM </div> https://youtube.com/embed/JQyO-QArdCc My Reading List: Read and Unread urn:uuid:60f428a2-868d-11d8-9b02-e53efe7aa61f Fri, 19 Jan 2018 16:48:28 -0500 https://mobile.twitter.com/SEO_Graphic/status/954449710449872898?p=v Twitter Search / seo_graphic urn:uuid:67c91215-f9de-de22-15ae-e815185d2e3d Thu, 18 Jan 2018 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> WordPress For Absolute Beginners Training Course Intro <a href="https://youtu.be/JQyO-QArdCc">youtu.be/JQyO-QArdCc</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/SEO?src=hash">#SEO</a> </div> https://mobile.twitter.com/SEO_Graphic/status/954429555787419649?p=v Twitter Search / seo_graphic urn:uuid:14487cab-59a2-9291-7006-8ca49dbb81b1 Thu, 18 Jan 2018 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> New 2018 WordPress For Beginners Training Course <a href="http://youtu.be/rpaBY9CtNGQ?a">youtu.be/rpaBY9CtNGQ?a</a> </div> https://mobile.twitter.com/SEO_Graphic/status/943883107215839233?p=v Twitter Search / seo_graphic urn:uuid:b70e8e1f-8cbc-f471-ab3b-aae75b18269a Wed, 20 Dec 2017 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> Interested in learning more about the benefits of cremation over traditional burials? Read: "4 Benefits of Cremation You May Not Know". <a href="http://www.evergreencemetery.net/new-jersey/4-benefits-of-cremation-you-may-not-know/">evergreencemetery.net/new-jersey/4-b&hellip;</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/newjersey?src=hash">#newjersey</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/cemetery?src=hash">#cemetery</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/funerals?src=hash">#funerals</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/blog?src=hash">#blog</a> <a class="twitter_external_link dir-ltr tco-link has-expanded-path" dir="ltr" href="https://t.co/Qt4Fdn88fV" rel="nofollow" target="_top">pic.twitter.com/Qt4Fdn88fV</a> </div> https://mobile.twitter.com/SEO_Graphic/status/943882649030025217?p=v Twitter Search / seo_graphic urn:uuid:243c0370-7b52-c651-0526-85143d99e5dd Wed, 20 Dec 2017 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> Interested in learning the process of buying a burial plot at a cemetery? Read: The Benefits Of Buying A Burial Plot Ahead Of Time <a href="http://www.evergreencemetery.net/new-jersey/the-benefits-of-buying-a-burial-plot-ahead-of-time/">evergreencemetery.net/new-jersey/the&hellip;</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/newjersey?src=hash">#newjersey</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/cemetery?src=hash">#cemetery</a> <a class="twitter-hashtag dir-ltr" dir="ltr" href="https://twitter.com/hashtag/funerals?src=hash">#funerals</a> <a class="twitter_external_link dir-ltr tco-link has-expanded-path" dir="ltr" href="https://t.co/Y6EKjrq94o" rel="nofollow" target="_top">pic.twitter.com/Y6EKjrq94o</a> </div> https://mobile.twitter.com/SEO_Graphic/status/927955726047301632?p=v Twitter Search / seo_graphic urn:uuid:6da5197a-0c7c-492d-f424-4ab60c1de3f1 Mon, 06 Nov 2017 19:00:00 -0500 <div class="dir-ltr" dir="ltr"> I added a video to a <a class="twitter-atreply dir-ltr" dir="ltr" href="https://twitter.com/YouTube">@YouTube</a> playlist <a href="http://youtu.be/Na8H9k0US70?a">youtu.be/Na8H9k0US70?a</a> Old Skool Funk Soul Classics - 80's Greatest Hits - Memories of The </div> https://mobile.twitter.com/SEO_Graphic/status/925350943675289601?p=v Twitter Search / seo_graphic urn:uuid:1b2e8a48-d3fe-75d8-8832-fc8f068d6792 Mon, 30 Oct 2017 20:00:00 -0400 <div class="dir-ltr" dir="ltr"> I added a video to a <a class="twitter-atreply dir-ltr" dir="ltr" href="https://twitter.com/YouTube">@YouTube</a> playlist <a href="http://youtu.be/P6ENzGUQdLE?a">youtu.be/P6ENzGUQdLE?a</a> Sri Yantra Meditation with Solfeggios for Change, Healing, Miracles, </div>