Smart Technology for Entrepreneurs http://feed.informer.com/digests/GNVZNFNGDY/feeder Smart Technology for Entrepreneurs Respective post owners and feed distributors Tue, 21 Jun 2016 20:26:15 -0400 Feed Informer http://feed.informer.com/ This is how you get wealthy in 2025 https://www.youtube.com/watch?v=FWogBLC6AyY Grant Cardone urn:uuid:7123bbeb-24d9-1485-8af7-2c76b7963cfb Sat, 28 Jun 2025 17:42:19 -0400 Flashy titles and salaries are no longer the gold standard for defining achievement. https://www.pinterest.com/pin/139048707239699802/ The Wall Street Journal urn:uuid:82eecff0-c657-ba33-6711-59a0c78da175 Sat, 28 Jun 2025 17:34:20 -0400 <a href="https://www.pinterest.com/pin/139048707239699802/"><img src="https://i.pinimg.com/236x/3b/13/23/3b13235942b7b61d2c48e471075ec7f5.jpg"></a>Flashy titles and salaries are no longer the gold standard for defining achievement. The billionaire Amazon founder is getting married this weekend in a three-day celebration in Venice. https://www.pinterest.com/pin/139048707239699801/ The Wall Street Journal urn:uuid:0cc077d0-de08-6a14-71c1-a1d7ed1ee4cd Sat, 28 Jun 2025 17:34:11 -0400 <a href="https://www.pinterest.com/pin/139048707239699801/"><img src="https://i.pinimg.com/236x/b2/cf/8c/b2cf8c55453d72c183d744b7fb60e597.jpg"></a>The billionaire Amazon founder is getting married this weekend in a three-day celebration in Venice. In Venice this week, the couple and their celebrity guests staged a style spectacle that spoke volumes. https://www.pinterest.com/pin/139048707239699800/ The Wall Street Journal urn:uuid:3ba9da98-a975-9c65-dfb9-254bd0ebc073 Sat, 28 Jun 2025 17:34:11 -0400 <a href="https://www.pinterest.com/pin/139048707239699800/"><img src="https://i.pinimg.com/236x/e6/1f/d0/e61fd091f97969bc79cd21ecc3f68362.jpg"></a>In Venice this week, the couple and their celebrity guests staged a style spectacle that spoke volumes. Scoring a mat at one of the East End’s trendy and expensive workout classes has become a status symbol. Expect to see lots of coordinated sets and luxury jewelry. https://www.pinterest.com/pin/139048707239699799/ The Wall Street Journal urn:uuid:81c8dbb9-f04a-9041-9285-943842e6cf97 Sat, 28 Jun 2025 17:34:10 -0400 <a href="https://www.pinterest.com/pin/139048707239699799/"><img src="https://i.pinimg.com/236x/d9/a0/5e/d9a05e4ecfc2e8dd29d0c01e1f4053f5.jpg"></a>Scoring a mat at one of the East End’s trendy and expensive workout classes has become a status symbol. Expect to see lots of coordinated sets and luxury jewelry. Caesars Entertainment, SL Green Realty and Jay-Z’s Roc Nation have been working on the plan, which also includes Live Nation. https://www.pinterest.com/pin/139048707239699792/ The Wall Street Journal urn:uuid:cb2c97ed-a388-243e-3b23-54a85431cf61 Sat, 28 Jun 2025 17:32:22 -0400 <a href="https://www.pinterest.com/pin/139048707239699792/"><img src="https://i.pinimg.com/236x/38/9e/22/389e220619b79a0a46b9237203768df6.jpg"></a>Caesars Entertainment, SL Green Realty and Jay-Z’s Roc Nation have been working on the plan, which also includes Live Nation. How do you know whether a hotel is aimed at a younger crowd? The pool parties and free-flow cocktails advertised on its website might be the first hint. https://www.pinterest.com/pin/139048707239699790/ The Wall Street Journal urn:uuid:5361dda9-6b2e-a728-0a8d-420b99f43f70 Sat, 28 Jun 2025 17:31:05 -0400 <a href="https://www.pinterest.com/pin/139048707239699790/"><img src="https://i.pinimg.com/236x/ff/43/32/ff433214d46b7af65255dd3fe84a9c04.jpg"></a>How do you know whether a hotel is aimed at a younger crowd? The pool parties and free-flow cocktails advertised on its website might be the first hint. The San Francisco Museum of Modern Art devotes an expansive exhibition to the Japanese-American artist, admired for her sinuous and evocative wire sculptures. https://www.pinterest.com/pin/139048707239699782/ The Wall Street Journal urn:uuid:fc5bb627-748b-1bc4-ab5f-6289d7cf4ba0 Sat, 28 Jun 2025 17:26:15 -0400 <a href="https://www.pinterest.com/pin/139048707239699782/"><img src="https://i.pinimg.com/236x/ec/77/0d/ec770d617cc47b7524f12091d489fe34.jpg"></a>The San Francisco Museum of Modern Art devotes an expansive exhibition to the Japanese-American artist, admired for her sinuous and evocative wire sculptures. The rock band reached a commercial peak with the release of its fourth album, a relaxed, aspirational record and the last to feature the original four members. https://www.pinterest.com/pin/139048707239699781/ The Wall Street Journal urn:uuid:fd9392e6-9c73-df41-fd6e-986968b31974 Sat, 28 Jun 2025 17:26:15 -0400 <a href="https://www.pinterest.com/pin/139048707239699781/"><img src="https://i.pinimg.com/236x/64/94/81/649481386a5b36b289cdde1971cb3727.jpg"></a>The rock band reached a commercial peak with the release of its fourth album, a relaxed, aspirational record and the last to feature the original four members. How we will abolish the IRS https://www.youtube.com/shorts/R4xEFJmzf8k Grant Cardone urn:uuid:dfb6da7c-60e5-62c8-876d-0f1d74665377 Fri, 27 Jun 2025 19:45:33 -0400 A group of English bohemians experience both joy and tragedy in Megan Hunter’s novel. https://www.pinterest.com/pin/139048707239696661/ The Wall Street Journal urn:uuid:38649937-a51d-1599-ba4f-2a4fe885b901 Fri, 27 Jun 2025 17:36:59 -0400 <a href="https://www.pinterest.com/pin/139048707239696661/"><img src="https://i.pinimg.com/236x/63/5c/b8/635cb89ec1fba3d2de1c1fd383e9a454.jpg"></a>A group of English bohemians experience both joy and tragedy in Megan Hunter’s novel. Maggie Stiefvater’s historical novel is inspired by the true story of a resort where Axis diplomats were detained during World War II. https://www.pinterest.com/pin/139048707239696660/ The Wall Street Journal urn:uuid:601a4f67-9198-b482-626d-14fcfd0f2183 Fri, 27 Jun 2025 17:36:57 -0400 <a href="https://www.pinterest.com/pin/139048707239696660/"><img src="https://i.pinimg.com/236x/37/ec/90/37ec901846d79fac0c84d0a16e02fc83.jpg"></a>Maggie Stiefvater’s historical novel is inspired by the true story of a resort where Axis diplomats were detained during World War II. A philanthropist, she became her late husband’s defender during the opioid crisis tied to the Sackler family name. https://www.pinterest.com/pin/139048707239696659/ The Wall Street Journal urn:uuid:2b5ae34d-0a25-5dad-bc94-00081630b03d Fri, 27 Jun 2025 17:36:56 -0400 <a href="https://www.pinterest.com/pin/139048707239696659/"><img src="https://i.pinimg.com/236x/0e/10/79/0e1079fa07554f0d56c0668c4e7212fc.jpg"></a>A philanthropist, she became her late husband’s defender during the opioid crisis tied to the Sackler family name. The pianist and vocalist for the Canadian group the Band helped found an enduring genre of music. https://www.pinterest.com/pin/139048707239696658/ The Wall Street Journal urn:uuid:af9a0708-14f2-c3ed-28d3-a6a8de2fb37e Fri, 27 Jun 2025 17:36:54 -0400 <a href="https://www.pinterest.com/pin/139048707239696658/"><img src="https://i.pinimg.com/236x/16/d6/00/16d60005d0758fb98ddb6e04d4984182.jpg"></a>The pianist and vocalist for the Canadian group the Band helped found an enduring genre of music. How three women wed to rulers in 19th-century Europe tried to steer their own fates. https://www.pinterest.com/pin/139048707239696656/ The Wall Street Journal urn:uuid:3dd1e883-95ac-629e-c86c-dd2bbf4401e1 Fri, 27 Jun 2025 17:36:50 -0400 <a href="https://www.pinterest.com/pin/139048707239696656/"><img src="https://i.pinimg.com/236x/93/14/75/931475bf85f004c93707526dea7644ae.jpg"></a>How three women wed to rulers in 19th-century Europe tried to steer their own fates. Archaeological excavations of Pompeii continue to shed light on the daily lives of ancient Romans. https://www.pinterest.com/pin/139048707239696655/ The Wall Street Journal urn:uuid:d569f8ce-447a-c366-5937-b2eba314a510 Fri, 27 Jun 2025 17:36:49 -0400 <a href="https://www.pinterest.com/pin/139048707239696655/"><img src="https://i.pinimg.com/236x/4a/ce/4f/4ace4f0e9dd2ccf79f357b232d8d2c10.jpg"></a>Archaeological excavations of Pompeii continue to shed light on the daily lives of ancient Romans. Xi Zhongxun, the father of Xi Jinping, was a high-ranking Communist official under Mao. He fell from grace but later returned to power. https://www.pinterest.com/pin/139048707239696654/ The Wall Street Journal urn:uuid:15f805fd-c22b-63d5-f77e-7d9f68e5a1c5 Fri, 27 Jun 2025 17:36:44 -0400 <a href="https://www.pinterest.com/pin/139048707239696654/"><img src="https://i.pinimg.com/236x/1d/39/f0/1d39f023c5f1c3b94118011f7813730f.jpg"></a>Xi Zhongxun, the father of Xi Jinping, was a high-ranking Communist official under Mao. He fell from grace but later returned to power. The English-born painter depicted leaders of what was, in his day, America’s cultural capital. https://www.pinterest.com/pin/139048707239696653/ The Wall Street Journal urn:uuid:e3d3fb50-3e10-c882-3e55-26f0c5720a90 Fri, 27 Jun 2025 17:36:44 -0400 <a href="https://www.pinterest.com/pin/139048707239696653/"><img src="https://i.pinimg.com/236x/65/f6/f3/65f6f3e11abac6c0f44eb6399c06ef02.jpg"></a>The English-born painter depicted leaders of what was, in his day, America’s cultural capital. Jill Bialosky’s story of her mother’s life seeks to understand a complicated woman by moving in reverse. https://www.pinterest.com/pin/139048707239696651/ The Wall Street Journal urn:uuid:f6d1546b-80a0-e78e-e07e-8e47ea638217 Fri, 27 Jun 2025 17:36:42 -0400 <a href="https://www.pinterest.com/pin/139048707239696651/"><img src="https://i.pinimg.com/236x/95/d4/3a/95d43aa3cd47adc147cd6bc209a9f12e.jpg"></a>Jill Bialosky’s story of her mother’s life seeks to understand a complicated woman by moving in reverse. John Milton’s cosmic epic, the mournful voice of the Band, history on the ocean floor and more. https://www.pinterest.com/pin/139048707239696650/ The Wall Street Journal urn:uuid:7f0c4e0d-0a7e-0f9b-23e8-e1bb02e027b1 Fri, 27 Jun 2025 17:36:41 -0400 <a href="https://www.pinterest.com/pin/139048707239696650/"><img src="https://i.pinimg.com/236x/d8/d5/3c/d8d53cceff4e05df9501aa30e61ac6b3.jpg"></a>John Milton’s cosmic epic, the mournful voice of the Band, history on the ocean floor and more. The spacious Ioniq 9 boasts best-in-class legroom and headroom and features small, thoughtful touches that prioritize the midcabin lifestyle. https://www.pinterest.com/pin/139048707239696649/ The Wall Street Journal urn:uuid:ff8f315f-8ce8-61fd-e9d7-4dc9b00875dd Fri, 27 Jun 2025 17:35:40 -0400 <a href="https://www.pinterest.com/pin/139048707239696649/"><img src="https://i.pinimg.com/236x/f2/3b/26/f23b263742b5391bb5b58c60a307b585.jpg"></a>The spacious Ioniq 9 boasts best-in-class legroom and headroom and features small, thoughtful touches that prioritize the midcabin lifestyle. It may be a cliché, but many men look to their spouses, girlfriends or partners for style advice. We asked a bunch about their favorite “partner-approved” items, and came away with great tips. https://www.pinterest.com/pin/139048707239696646/ The Wall Street Journal urn:uuid:d6e58f43-0116-b04d-2f03-2595b8efc344 Fri, 27 Jun 2025 17:34:32 -0400 <a href="https://www.pinterest.com/pin/139048707239696646/"><img src="https://i.pinimg.com/236x/c5/5d/f7/c55df736cd6f7a0d1f97a0e96a63c22e.jpg"></a>It may be a cliché, but many men look to their spouses, girlfriends or partners for style advice. We asked a bunch about their favorite “partner-approved” items, and came away with great tips. As salon prices rise and recession fears grow, women are increasingly attempting beauty treatments at home. A guide to which procedures are safe to DIY—and those best left to the pros. https://www.pinterest.com/pin/139048707239696645/ The Wall Street Journal urn:uuid:c5d836f7-946e-eb9c-5ccf-b7e4b84c5d1c Fri, 27 Jun 2025 17:34:31 -0400 <a href="https://www.pinterest.com/pin/139048707239696645/"><img src="https://i.pinimg.com/236x/1a/fd/db/1afddb584facc3d09dd0fab2d3d5361c.jpg"></a>As salon prices rise and recession fears grow, women are increasingly attempting beauty treatments at home. A guide to which procedures are safe to DIY—and those best left to the pros. How to Have Work-Life Balance https://www.youtube.com/watch?v=CQhcFdt3PXM Grant Cardone urn:uuid:8346015e-8177-5f9a-e277-e2d76cadfc12 Fri, 27 Jun 2025 08:45:05 -0400 People have the wrong order when it comes to success https://www.youtube.com/shorts/w0d5GByM_68 Grant Cardone urn:uuid:226a1f6d-fa93-3a48-3396-cb898339558d Thu, 26 Jun 2025 19:45:26 -0400 Why you should homeschool your kids https://www.youtube.com/shorts/QnDPXhTKJHo Grant Cardone urn:uuid:c3676db4-76ba-3df7-976e-70691faf7877 Wed, 25 Jun 2025 08:31:07 -0400 The WORST Real Estate Market in 2025 https://www.youtube.com/shorts/NwLZu86txeQ Grant Cardone urn:uuid:edb8fa92-d952-ca37-0634-514c8a1a47ae Tue, 24 Jun 2025 20:45:06 -0400 How to BREAK the POVERTY CYCLE https://www.youtube.com/shorts/1ekEDIThez4 Grant Cardone urn:uuid:fa262f9d-34ce-0a91-22f1-b71492f9e965 Mon, 23 Jun 2025 20:15:22 -0400 How To F#@K the IRS! https://www.youtube.com/shorts/ZUNqg3AwS60 Grant Cardone urn:uuid:3b802667-7621-071e-f7aa-4b90d8a3176c Mon, 23 Jun 2025 13:42:03 -0400 Kid Shows How To Close More Deals https://www.youtube.com/watch?v=D2ib4c7J03E Grant Cardone urn:uuid:9c9dcb0d-6947-debe-e800-c56d6ba3ea1d Mon, 23 Jun 2025 10:44:08 -0400 The BEST Water for HIGH PERFORMERS https://www.youtube.com/watch?v=SZBJbad9LSs Grant Cardone urn:uuid:df6c5a19-9a45-278c-69c0-75498951ab7a Mon, 23 Jun 2025 10:40:40 -0400 Don't Invest In Anything That's A Maybe https://www.youtube.com/shorts/IL1f857j3l4 Grant Cardone urn:uuid:0b1b3bce-feb6-eae9-0a23-ddde8246f073 Fri, 20 Jun 2025 21:00:39 -0400 Having a Family MAKES YOU MORE MONEY https://www.youtube.com/shorts/dLi1T2SQVhk Grant Cardone urn:uuid:6e5b79d4-639a-8dfb-bfc0-d73361844a33 Sat, 14 Jun 2025 22:29:09 -0400 Dad Home Schools Kid on How To Sell https://www.youtube.com/watch?v=GXdKTb2AUTk Grant Cardone urn:uuid:ff44fe76-43e5-e671-0281-b8a8e0e2eee9 Wed, 11 Jun 2025 13:24:56 -0400 How to 10X Your Business in 2025 https://www.youtube.com/watch?v=iKK2EXX84LM Grant Cardone urn:uuid:8fb92b6d-0855-d204-e1d0-3599b68fbf40 Sun, 08 Jun 2025 04:32:00 -0400 'Game of Thrones' fans, Oreo wants to know where your loyalties lie https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:3f7fdbef-48d9-e93a-95f1-48f52bd7c37b Tue, 02 Apr 2019 11:00:00 -0400 <a href="https://adage.com/article/advertising/game-thrones-fans-loyalties-lie-oreo/317197/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Oreo and HBO have also collaborated agency 360i and Elastic, the company behind the "Game of Thrones" titles, to create a new joke Oreo version of the opening sequence that will include an animated landscape built with more than 2,750 Oreo cookies.</p> <p>Oreo "Game of Thrones" cookies will be available April 8. The show's final season begins on April 14.</p> <p>Mondelez International's Oreo is one of several brands eager to partner with the show, which will air its final season. PepsiCo's Mtn Dew has limited-edition "Game of Thrones" cans and a theme song video featuring Migos, The Chainsmokers and several pro sports stars.</p> <p><a href="https://adage.com/article/cmo-strategy/game-thrones-fans-oreo-loyalties-lie/317197/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Mtn Dew remakes the 'Game of Thrones' theme song with Migos https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:70ee46d3-4e82-021e-a0f9-6b6b39685075 Tue, 02 Apr 2019 09:15:00 -0400 <a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Migos, The Chainsmokers and several pro sports stars are crashing the "Game of Thrones" theme song on behalf of Mtn Dew. They are part of a star-studded cast the PepsiCo-owned brand recruited to cut a remix. Mtn Dew shared a video of the performance on its social media channels today, attempting to seize on the hype related to the HBO show's final season, which kicks off April 14.</p> <p>The video begins with the stars singing "Dew-Dew...Dew-Dew-Dew-Dew" over the normally fully instrumental theme song. Then it transitions into Migos laying down some Thrones-inspired hip-hop lyrics.</p> <p>Golin New York is behind the video.</p> <p><a href="https://adage.com/article/cmo-strategy/mtn-dew-remakes-game-thrones-theme-song-migos/317201/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> MillerCoors borrows tactics from startup brands to launch a sparkling cocktail https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:4989ca29-08c7-1ce3-2495-aef606c0e1de Tue, 02 Apr 2019 05:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/millercoors-borrows-dtc-tactics-drink-launch/317200/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The media buy includes roughly 20 TV networks and 100 shows, such as ABC's "The Bachelorette." But Colucci says the female-targeted digital placements, including Instagram posts, will consume a sizeable chunk of the budget that is "more than what we have [done] in the past with...other brands."</p> <p>The strategy is an example of how scrappy DTC retail brands have begun to influence how larger, more established marketers' go-to-market strategies.</p> <p>MillerCoors' goal is to gain notice from women who typically drink wine and spirits. Cape Line is made with fermented cane sugar. It is similar to the process used to make spiked seltzers, a category that has boomed in popularity in recent months. But Cape Line adds stronger natural flavoring than most spiked seltzers, and a tad more added sugar, resulting in what Colucci says is a stronger flavor profile. Still, the drinks are kept at 120 calories, which is only a tad more than the average light beer (110 calories.) Flavors include blackberry mojito, margarita and hard strawberry lemonade. One of the TV ads plugs Cape Line as having "75 percent less calories than a classic margarita."</p> <p><a href="https://adage.com/article/cmo-strategy/millercoors-borrows-tactics-startup-brands-launch-a-sparkling-cocktail/317200/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> The new soul of branding https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:6f9c025b-9269-c29f-d1fb-8662f7b2d841 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>If you're looking for what's wrong with legacy brands, look no further than body hair. In 2018, Billie, a direct-to-consumer brand, launched Project Body Hair to spotlight women's razor ads that show airbrushed legs and not a follicle of hair. Billie wanted women to throw out sham standards of beauty dictated by brand managers and to celebrate every twist and curl.</p> <p>Brands such as Billie have altered the nature of branding. Unfettered by legacy messaging, and unburdened by the incumbency of customers, they go for relevance, especially among younger consumers. They reject static, monochromatic standards—namely white, heterosexual and colonial. Beauty is now freedom, with all its quirks and caprices. Brands don't always get to make the rules anymore.</p> <p>This subversion of authority doesn't favor legacy heavyweights. Jim Stengel, former global marketing officer at Procter & Gamble, told me that legacy brands are adept at building products around which they wrap a brand; brand management then kicks in to drive awareness, trial and loyalty. The d-to-c insurgents, however, each build a brand from within, and often from a place of empathy and personal pain. Around this personality, they assemble a tribe, united in their belief in how the product or service connects them to their individual lives and to their communities.</p> <p><a href="https://adage.com/article/cmo-strategy/soul-branding/317182/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Packaged goods co-opt the 'natural' revolution https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f496b05a-e6e7-4327-8183-5fc583c47cf5 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Carolyn Figel</p> <p>When Burt's Bees toothpaste hit the market late last year, its low-key, folksy graphics looked like many other natural toothpastes from mom-and-pop marketers. But it's made by Procter & Gamble Co. under license from Clorox Co., which owns Burt's Bees.</p> <p>That tells you almost everything you need to know about natural personal and home-care products today: A segment started decades ago by bootstrap operators with crunchy-granola roots is now dominated by the traditional packaged-goods giants and retailers, which have mainly bought their way in more or less under the radar.</p> <p><a href="https://adage.com/article/cmo-strategy/packaged-goods-opt-natural-revolution/317165/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Now you, too, can smell like Jane Goodall https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:0412970a-6801-c4a7-d6e7-e68a76fb1862 Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>How did Jane Goodall, world's foremost expert on chimpanzees, get her name on a new scent of deodorant coming soon to a Whole Foods near you? Just luck, really.</p> <p>About two years ago, Michael Cammarata, CEO of Schmidt's, now a unit of Unilever but then a startup, got invited to a friend's house to meet Goodall. "I heard her speak, and I was actually in awe," Cammarata says. "I asked her, 'What can people do to help you?' She said she really wanted to connect with youth and get them inspired."</p> <p>Two years later, after another meeting during a Global Citizenship conference, came Schmidt's Lily of the Valley deodorant, co-branded with the Jane Goodall Institute, which gets 5 percent of proceeds. After initially being sold direct to Schmidt's subscribers online, the deodorant is moving into Amazon's Whole Foods with a temporary exclusive and in-store promotion aimed at raising awareness and funds for Goodall's work.</p> <p><a href="https://adage.com/article/cmo-strategy/smell-jane-goodall/317179/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Kondo craze hits retail https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:46188fbd-060a-e706-dd16-3b58da49743b Tue, 02 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Lifestyle guru Marie Kondo has gained fame by urging consumers to keep only items that "spark joy" in their lives. But her advice is also sparking joy for sellers of storage products and secondhand clothing. Kondo, whose "Tidying Up With Marie Kondo" show debuted on Netflix Jan. 1, is contributing to an uptick in sales for both types of retailers.</p> <p>"There is a movement across the board toward health and wellness," says Leen Nsouli, an office supplies and home improvement industry analyst at market research firm NPD Group. "Now it's manifesting itself in this Marie Kondo trend, but it's all about mindfulness and how to make my life better and contribute in a better way."</p> <p>While Netflix declined to provide viewership data, the show has been undeniably popular. Kondo's Instagram following, at 700,000 on Dec. 31, has more than tripled to 2.8 million. Many brands are adopting some of Kondo's language in their marketing as they try to tap into the joyful craze of organization.</p> <p><a href="https://adage.com/article/cmo-strategy/kondo-craze-hits-retail/317189/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> As Kellogg sells Keebler to Ferrero, a look back at the elves https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:b59d358f-5360-42e0-78f6-3676914bb48d Mon, 01 Apr 2019 17:45:48 -0400 <a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-a-back-elves/317199/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The elves were covered in fudge in a spot from the 70s.</p> <p>In the 80s, a painter character helped come up with the name Chips Deluxe.</p> <p>In the early 90s, a police officer came to the tree to discuss fudge smuggling in an ad for Magic Middles.</p> <p><a href="https://adage.com/article/cmo-strategy/kellogg-sells-keebler-ferrero-a-back-elves/317199/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> How brands can succeed in today's 'Expectation Age' https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:beec8dea-ed11-a23d-2707-7a4e4cac0db0 Mon, 01 Apr 2019 10:00:06 -0400 <a href="https://adage.com/article/ansira/brands-succeed-today-s-expectation-age/317147/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Credit: Ansira</p> <p>Customers expect outstanding experiences with brands at every interaction. Whether a customer is purchasing a cup of coffee or a luxury vehicle, the experience must be seamless and personalized or they will find another brand to meet their expectations. Brands are no longer simply up against their traditional competitive set, but now have "experience competition" with which to contend. Society has grown reliant on technology to make brand interactions richer and more satisfying. We can opt in or opt out, decide when and where we want to receive offers or often, unknowingly, influence the offers presented to us. If experiences don't live up to our expectations as consumers, we'll simply abandon the brand relationship. Empowered consumers have ushered in a new era in business. At Ansira, we call this new era the Expectation Age.</p> <p>We entered the Expectation Age with innovations such as virtual reality, dynamic ads and mobile-first technology that have evolved to ensure the customer is at the center of every marketing move. To compete, brands must deliver seamless experiences at every point of the customer journey. We are no longer living in the Information Age of broadband and SMS. Technology has now made the brand-to-customer connection easier, but it has also given customers the authority to demand more from companies. How do brands address the gap between the products and services they deliver and what their customers expect?</p> <p><a href="https://adage.com/article/cmo-strategy/brands-succeed-today-s-expectation-age/317147/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Comscore execs depart and Burger King debuts a meatless Whopper: Monday Wake-Up Call https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:9ee37851-ddcc-573a-2fda-a35fe33c7773 Mon, 01 Apr 2019 06:36:00 -0400 <a href="https://adage.com/article/news/burger-king-debuts-a-meatless-whopper-comscore-execs-depart-monday-wake-call/317193/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.</p> <p>What people are talking about today</p> <p>Comscore departures</p> <p><a href="https://adage.com/article/news/comscore-execs-depart-burger-king-debuts-a-meatless-whopper-monday-wake-call/317193/?utm_source=News&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/News">Continue reading at AdAge.com</a></p> No fooling, Burger King is selling a meatless Whopper https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:d71f7d2a-9f7e-fdac-ded7-fcb9ab4bbda2 Mon, 01 Apr 2019 06:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Burger King is testing a Whopper featuring a meatless patty, and even though the Impossible Whopper was unveiled on April 1, it is not an April Fools' stunt.</p> <p>The Impossible Whopper, made with a plant-based patty from Impossible Foods rather than Burger King's usual beef patty, is available at about 60 Burger King restaurants in the St. Louis market for a limited time. The fast feeder shot a video showing people's reactions when they found out the Whoppers they ate were actually meatless.</p> <p>Now, it's Burger King's turn. While it's seemingly a minor distinction, Burger King and Impossible Foods point out their collaboration marks the first time a coast-to-coast fast-food restaurant has served plant-based meat from the food startup. For now, at least, it's only available at a tiny fraction of BK's U.S. restaurants.</p> <p><a href="https://adage.com/article/cmo-strategy/fooling-burger-king-selling-a-meatless-whopper/317176/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> What marketers need to know about the federal media-buying investigation https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:7af8860b-53da-6a9b-03eb-e44732008c55 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-probe/317190/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>The ongoing investigation into U.S. media-buying practices has entered a critical phase, with a federal grand jury issuing a subpoena to a large marketer in the nearly year-old case. The development shows that the U.S. attorney has accumulated enough evidence to convince the jury of probable cause to subpoena a client's records.</p> <p>Agencies have long been at risk in the probe, which focuses on issues like undisclosed rebates. But marketers—both companies as a whole and individuals working for them—face potential scrutiny and even criminal charges, even though that may be unlikely.</p> <p>People familiar with the matter, who wouldn't disclose the identity of the marketer that was subpoenaed, or its agency, see no evidence that this company did anything wrong. But the development shows that marketers need to be aware of potential pitfalls. Below, five things to watch.</p> <p><a href="https://adage.com/article/cmo-strategy/marketers-federal-media-buying-investigation/317190/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> How the rise of 'flexitarians' is powering plant-based foods https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:ad59e47c-3e42-5a05-f928-02884897b227 Mon, 01 Apr 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/power-plant-based-food/317167/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Illustration by Andrea D'Aquino</p> <p>At first blush, White Castle and vegetarians hardly go together like Harold and Kumar. But marketing at the hamburger chain was actually run by a vegetarian for an entire year. Chief Marketing Officer Kim Bartley embraced the plant lifestyle as a way to get a better handle on how the fast-feeder, long known for its ground-beef sliders, could adapt to a world where people are shunning meat more often, even if they're not completely giving it up. Bartley says her year as a vegetarian (she went back to eating meat in February 2018) was eye-opening. "I was able to see a customer in a very different light," she says. "I observed and experienced how hard it is, especially in fast-food restaurants, to have an option that wasn't basically the same thing all the time."</p> <p>Adding variety has emerged as a major trend at restaurants and in the larger food industry, as brands seek loyalty from a growing number of "flexitarians," those who have strong vegetarian tendencies but also mix in meat or fish on occasion. On Monday, Burger King became the latest chain to join the plant-based party, announcing a limited test of the Impossible Whopper at about 60 restaurants in the St. Louis area.</p> <p><a href="https://adage.com/article/cmo-strategy/rise-flexitarians-powering-plant-based-foods/317167/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Opinion: The cost of ignoring China's digital ad dragons https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:f08214c9-b851-f8cf-e95f-e12c194246f3 Sat, 30 Mar 2019 06:04:55 -0400 <a href="https://adage.com/article/cmo-strategy/digital-ad-dragons-a-cost-ignoring-china-s-powerhouses/317157/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>Let's get straight to golden tacks. In 2018, total revenue from internet advertising stood at $54.9 billion, with an annual growth rate of 24.2 percent. Sounds American-sized, right? But these are China's numbers (at 369.4 billion yuan, converted to dollars as of March 2019).</p> <p>They come from a report on the Chinese internet marketplace, recently released, if little noticed on this side of the globe, by the Interactive Advertising Marketing Lab, based in Zhongguancun, the Silicon Valley area of Beijing. The US digital industry reached this level of revenue in 2015, with a slightly slower growth rate, according to the IAB's Internet Advertising Revenue Report. From this measure, China is just about three years behind. But time lag in size isn't the only way to measure what these companies might mean for the U.S. digital ad industry.</p> <p>The report identified the top 10 earners, which includes some names that certainly are familiar to Western digital players, and some that are less so. They include:</p> <p><a href="https://adage.com/article/cmo-strategy/opinion-cost-ignoring-china-s-digital-ad-dragons/317157/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p> Why creativity without insight is doomed to fail https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing Advertising Age - Marketing urn:uuid:270215c1-191c-ef27-b5c4-62f348b05846 Sat, 30 Mar 2019 03:00:00 -0400 <a href="https://adage.com/article/cmo-strategy/grading-a-curve/317092/?utm_source=Marketing&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Marketing"></a><p>I had a professor in Sociology 101 sophomore year whose name I can't remember, but whose class still stays with me.</p> <p>He had absurdly high standards and was ruthless when it came to evaluating how much of the material you understood. His tests were impossibly hard; he would have failed some of them. When asked why they were so difficult, he said, to paraphrase, "I could make the test easier and you'd all get 4.0s, but I wouldn't know if you knew the material. I'd rather give you hard tests, grade on a curve, and have a better sense of what you learned."</p> <p>It was harsh, especially for an (admittedly) lazy college student like myself who was studying fine art and just wanted to paint and sculpt all day long. Thankfully, I took it "Pass/Fail" and survived by the skin of my teeth.</p> <p><a href="https://adage.com/article/cmo-strategy/creativity-insight-doomed-fail/317092/?utm_source=CMO%20Strategy&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/CMO%20Strategy">Continue reading at AdAge.com</a></p>