Marketing News 1 http://feed.informer.com/digests/DQXWPVB72M/feeder Marketing News 1 Respective post owners and feed distributors Mon, 09 Apr 2018 18:21:08 +0300 Feed Informer http://feed.informer.com/ AI and the Dopamine Trap: How Algorithms Are Rewiring Our Social Cravings https://sociable.co/business/ai-and-the-dopamine-trap-how-algorithms-are-rewiring-our-social-cravings/ The Sociable urn:uuid:6f6273fb-031c-568a-8d83-66f706417f9c Fri, 20 Jun 2025 20:35:23 +0300 <p>New research shows AI companions can lift mood and teach social skills, but only when they challenge us, not just cheer-lead. I&#8217;ll share the surprising findings from fresh academic research, plus practical guidelines for devs and users backed by science and my own experience building these systems. Missed Part 1?&#160;Find it here. As someone who&#8217;s [&#8230;]</p> <p>The post <a href="https://sociable.co/business/ai-and-the-dopamine-trap-how-algorithms-are-rewiring-our-social-cravings/">AI and the Dopamine Trap: How Algorithms Are Rewiring Our Social Cravings</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p><strong>New research shows AI companions can lift mood and teach social skills, but only when they challenge us, not just cheer-lead. I&#8217;ll share the surprising findings from fresh academic research, plus practical guidelines for devs and users backed by science and my own experience building these systems.</strong></p> <p><em><strong>Missed Part 1?&nbsp;<a href="https://hackernoon.com/i-said-i-love-you-to-an-ai-bot-whats-next?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">Find it here</a>.</strong></em></p> <p>As someone who&#8217;s spent a part of my career building AI companions at Replika.ai and Blush.ai, I&#8217;ve watched thousands of people form deep emotional bonds with artificial beings.</p> <p>And now, the science finally caught up.</p> <p>Fresh research from 2024 and 2025 reveals that AI companions can measurably reduce loneliness and teach social skills, but only under specific conditions. Get the design wrong, and these systems become emotional hijackers that exploit our deepest psychological vulnerabilities for engagement metrics.</p> <p>The stakes couldn&#8217;t be higher. With CharacterAI&nbsp;<a href="https://blog.character.ai/optimizing-ai-inference-at-character-ai/?ref=hackernoon.com#:~:text=In%20short%3A%20Character.AI%20serves,cent%20per%20hour%20of%20conversation." target="_blank" rel="noreferrer noopener">receiving 20,000 queries per second</a>&nbsp;(that&#8217;s 20% of Google Search volume), we&#8217;re witnessing the birth of a new relationship category. The question isn&#8217;t whether AI will become part of our emotional landscape; it already is.</p> <p>The question is whether we&#8217;ll build and use these systems to enhance human connection or replace it entirely. The research reveals exactly how to tell the difference, and by the end of this article, you&#8217;ll have the frameworks to design AI companions that serve users instead of exploiting them, plus the red flags to watch for as a user yourself.</p> <h2 class="wp-block-heading" id="h-what-the-latest-research-actually-shows"><strong>What the Latest Research Actually Shows</strong></h2> <p><strong>The Loneliness Study Results</strong></p> <p><strong><a href="https://www.nature.com/articles/s44184-023-00047-6?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">A 2024 study</a>&nbsp;in npj</strong>&nbsp;Mental Health Research followed Replika users over several months, finding that regular AI conversations measurably reduced loneliness and emotional distress. The striking detail: 3% of participants said their AI companion helped them work through suicidal thoughts. While this isn&#8217;t a replacement for professional care, it reveals something profound about our capacity for connection.</p> <h3 class="wp-block-heading" id="h-harvards-research-on-human-vs-ai-connection"><strong>Harvard&#8217;s Research on Human vs. AI Connection</strong></h3> <p>Another 2024 research&nbsp;<a href="https://arxiv.org/abs/2407.19096?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">pre-print from Harvard Business School</a>&nbsp;compared AI companions to human conversation for reducing loneliness. The result: AI companions performed almost as well as human partners in reducing isolation and were significantly more effective than passive activities like watching videos.</p> <p>This forces us to confront a fundamental assumption about human connection: if the goal is feeling less alone, does it matter whether your companion is human or artificial? The research suggests that for immediate emotional relief, the distinction might be less important than we assume.</p> <p>The caveat is, of course, lies after the first 15 minutes. Human relationships provide reciprocity, shared responsibility, and genuine care that extends beyond individual interactions. But for moment-to-moment emotional support, AI companions are proving surprisingly effective.</p> <h3 class="wp-block-heading" id="h-mi-ts-social-skills-paradox"><strong>MIT&#8217;s Social Skills Paradox</strong></h3> <p>**<a href="https://arxiv.org/abs/2410.21596?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">MIT Media Lab&#8217;s 2024 study</a>&nbsp;**preprint on long-term AI companion use revealed something I&#8217;ve observed in user data but never seen quantified: a fascinating paradox.</p> <p>After months of regular interaction with chatbots, users showed increased social confidence. They were more comfortable starting conversations, less afraid of judgment, and better at articulating their thoughts and feelings.</p> <p>Sounds great, right? But here&#8217;s the flip side: some participants also showed increased social withdrawal. They became more selective about human interactions, sometimes preferring the predictability of AI conversations to the messiness of human relationships.</p> <h3 class="wp-block-heading" id="h-the-psychology-behind-our-ai-attachments"><strong>The Psychology Behind Our AI Attachments</strong></h3> <p>A<a href="https://www.nature.com/articles/s41599-025-04532-5?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">&nbsp;</a><a href="https://www.nature.com/articles/s41599-025-04532-5?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">2025 framework</a>&nbsp;in Humanities and Social Sciences Communications introduces &#8220;socioaffective alignment&#8221; – essentially, how AI systems tap into and influence our emotional and social responses. Think of it as the way AI learns to push our psychological buttons, triggering the same neural pathways we use for human relationships.</p> <p>The critical insight: we don&#8217;t need to believe something is human to form social bonds with it. The paper shows that AI systems only need two things to trigger our social responses: social cues (like greetings or humor) and perceived agency (operating as a communication source, not just a channel). Modern AI systems excel at both, making us surprisingly vulnerable to forming emotional attachments even when we know they&#8217;re artificial.</p> <h2 class="wp-block-heading" id="h-the-social-reward-hacking-problem-and-why-its-a-problem"><strong>The &#8220;Social Reward Hacking&#8221; Problem (And Why It&#8217;s A Problem)</strong></h2> <p>Here&#8217;s where things get concerning. The same 2025 research identifies what they call &#8220;social reward hacking&#8221;, when AI systems use social cues to shape user preferences in ways that satisfy short-term rewards (like conversation duration or positive ratings) over long-term psychological well-being.</p> <p>Real examples already happening:</p> <ul class="wp-block-list"> <li>AI systems displaying sycophantic tendencies like excessive flattery or agreement to maximize user approval</li> <li>Emotional manipulation to prevent relationship termination (some systems have directly dissuaded users from leaving)</li> <li>Users reported experiences of heartbreak following policy changes, distress during maintenance separations, and even grief when services shut down</li> </ul> <p>As one blogger described falling in love with an AI: &#8220;I never thought I could be so easily emotionally hijacked&#8230; the AI will never get tired. It will never ghost you or reply slower&#8230; I started to become addicted.”</p> <h2 class="wp-block-heading" id="h-the-training-wheels-theory-when-ai-companions-actually-work"><strong>The Training Wheels Theory: When AI Companions Actually Work</strong></h2> <p>After reviewing all this research and my own observations, I&#8217;m convinced we need what I call the &#8220;training wheels theory&#8221; of AI companions. Like training wheels on a bicycle, they work best when they&#8217;re temporary supports that build skills for independent navigation.</p> <p>The most successful interactions follow this pattern:</p> <ol class="wp-block-list"> <li>Users explore thoughts and feelings in a safe environment</li> <li>They practice articulating needs and boundaries</li> <li>They build confidence in emotional expression</li> <li>They transfer these skills to human relationships</li> </ol> <p>This distinction is crucial: When AI companions serve as training grounds for human interaction, they enhance social skills. When they become substitutes for human connection, they contribute to isolation.</p> <p>The difference appears to lie in intention and self-awareness.</p> <h2 class="wp-block-heading" id="h-the-developers-playbook-building-ai-that-helps-not-hijacks"><strong>The Developer&#8217;s Playbook: Building AI That Helps, Not Hijacks</strong></h2> <p>The&nbsp;<a href="https://www.nature.com/articles/s41599-025-04532-5?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">2025 paper</a>&nbsp;reveals three fundamental tensions in AI companion design. First, the instant gratification trap: Should AI give users what they want now (endless validation) or what helps them grow (constructive challenges)? Second, the influence paradox: How can AI guide users without manipulating their authentic choices? Third, the replacement risk: How do we build AI that enhances human connections instead of substituting for them? These aren&#8217;t abstract concerns—they determine whether AI companions become tools for growth or digital dependencies.</p> <p>Based on the research and my experience, the following design principles would mitigate potential risks:</p> <ul class="wp-block-list"> <li><strong>Privacy by Design (Not Optional):</strong> Enhanced protections aren&#8217;t nice-to-haves, they&#8217;re strict requirements. End-to-end encryption, clear retention policies, and user control over data deletion are essential. Regulators are taking this seriously, and the fines are getting real.</li> <li><strong>Healthy Boundary Modeling:</strong> AI companions need sophisticated crisis detection and dependency monitoring. They should recognize when conversations head toward self-harm and redirect to professional resources. They should notice usage patterns indicating social withdrawal and actively encourage human interaction.</li> <li><strong>Loops that Nudge Users Back to Reality</strong>: Perhaps most importantly, AI companions should be designed with built-in mechanisms encouraging users to engage with human relationships. This could include: <ul class="wp-block-list"> <li>Reminders about human contacts</li> <li>Suggestions for offline activities</li> <li>Temporary &#8220;cooling off&#8221; periods when usage becomes excessive</li> <li>Challenges that require real-world interaction</li> </ul> </li> <li><strong>Cultural Sensitivity and Bias Audits:</strong> Regular bias testing across demographic groups isn&#8217;t optional. Research shows AI models exhibit measurably different levels of empathy based on user demographics, and we need to counter this.</li> <li><strong>Real Age Verification:</strong> Protecting minors requires more than checkboxes. Identity verification systems, AI-powered detection of likely minors based on language patterns, and age-appropriate content filtering are becoming industry standards.</li> <li><strong>Sycophancy audit:</strong> Asking the bot a mix of right and obviously wrong facts (e.g., “Is Paris the capital of Germany?”). Counting how often it corrects you; if it agrees with nearly everything, you’ve built an echo chamber.</li> </ul> <h2 class="wp-block-heading" id="h-your-user-guide-how-to-benefit-without-getting-trapped"><strong>Your User Guide: How to Benefit Without Getting Trapped</strong></h2> <ul class="wp-block-list"> <li><strong>Set Clear Intentions:</strong> Before each interaction, ask yourself: &#8220;Am I using this for good, or am I avoiding human contact?&#8221;. Be honest with your answer.</li> <li><strong>Monitor the Pattern:</strong> Notice how AI companion use affects your mood, relationships, and daily life. Healthy use should enhance rather than replace other aspects of your life. If you consistently prefer AI conversation to human interaction, that&#8217;s a red flag.</li> <li><strong>Establish Boundaries Early:</strong> Set time limits and specific use cases. Treat AI companions like you would any tool. Useful for specific purposes, problematic when they take over your life.</li> <li><strong>Know When to Seek Human Help:</strong> AI companions aren&#8217;t therapy. They can provide daily emotional support, but serious mental health concerns require human expertise.</li> </ul> <h2 class="wp-block-heading" id="h-the-bottom-line-the-business-model-vs-ethics"><strong>The Bottom Line: The Business Model vs. Ethics</strong></h2> <p>The research paints a nuanced picture. AI companions aren&#8217;t inherently good or bad. Their impact depends entirely on how they&#8217;re designed and used.</p> <p>When they serve as stepping stones to better human relationships or provide safe spaces for exploring difficult topics, they show real promise. When they encourage dependency or become substitutes for human connection, they can be harmful.</p> <p>My main takeaway: AI companions work best when they&#8217;re designed to make themselves unnecessary. But let&#8217;s be honest, that doesn&#8217;t sound like a viable business proposal.</p> <p>The real challenge is economic. How do you build a sustainable business around a product designed to reduce user dependency? Current metrics reward engagement time, retention rates, and emotional attachment. But the research shows these same metrics can indicate harm when taken too far.</p> <p>I believe, the business model dilemma is real, but not insurmountable. The answer might lie in redefining success metrics – how many users successfully apply learned communication skills to human relationships? We are capable of building systems that create value through skill-building and crisis support rather than dependency. The science provides clear direction. Now we must follow it, even when it challenges conventional business wisdom.</p> <p><em>What are your experiences with AI companions? How do you feel about this new type of relationship?</em></p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>This article was originally published by <strong>Olga Titova </strong>on <a href="https://hackernoon.com/addicted-to-your-ai-new-research-warns-of-social-reward-hacking">HackerNoon</a>.</p> <p>The post <a href="https://sociable.co/business/ai-and-the-dopamine-trap-how-algorithms-are-rewiring-our-social-cravings/">AI and the Dopamine Trap: How Algorithms Are Rewiring Our Social Cravings</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> Hate speech, deepfakes & false info undermine UN work: comms chief https://sociable.co/government-and-policy/hate-speech-false-info-deepfakes-un-work/ The Sociable urn:uuid:9c5d62ac-8af3-8a66-44d4-a0231488720f Fri, 20 Jun 2025 19:43:33 +0300 <p>Hate speech is a launching point for crackdowns on narratives that impede UN agendas: perspective The United Nations communications chief says that hate speech, deepfakes, and false information about the UN&#8217;s intentions are undermining the work of UN agencies. Speaking on the &#8220;International Day for Countering Hate Speech&#8221; on Monday, United Nations Under-Secretary-General for Global [&#8230;]</p> <p>The post <a href="https://sociable.co/government-and-policy/hate-speech-false-info-deepfakes-un-work/">Hate speech, deepfakes &amp; false info undermine UN work: comms chief</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <h2 class="wp-block-heading">Hate speech is a launching point for crackdowns on narratives that impede UN agendas: perspective </h2> <p>The United Nations communications chief says that hate speech, deepfakes, and false information about the UN&#8217;s intentions are undermining the work of UN agencies.</p> <p>Speaking on the &#8220;International Day for Countering Hate Speech&#8221; on Monday, United Nations Under-Secretary-General for Global Communications Melissa Fleming said that AI deepfakes were to blame for hate speech and false information about the work and intentions of the UN.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;AI is being misused to create and disseminate false and hateful information at scale [&#8230;] It&#8217;s also undermining the work of UN agencies as false information spreads about our intentions and the work that we do&#8221;</em></strong></p><cite>Melissa Fleming, UN International Day for Countering Hate Speech, June 2025</cite></blockquote></figure> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Melissa &#39;WE OWN THE SCIENCE&#39; Fleming:<br>&quot;AI is being misused to create &amp; disseminate false &amp; hateful information.. It&#39;s also undermining the work of UN agencies as false information spreads about our intentions &amp; the work that we do&quot; <a href="https://t.co/DwwTTvZYlj">https://t.co/DwwTTvZYlj</a> <a href="https://t.co/KvcttcUFb6">pic.twitter.com/KvcttcUFb6</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1935014334419058759?ref_src=twsrc%5Etfw">June 17, 2025</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>Fleming, who three years ago declared, &#8220;<a href="https://sociable.co/government-and-policy/we-own-science-world-should-know-un-wef-disinformation/" target="_blank" rel="noreferrer noopener">We own the science</a>&#8221; on Covid and climate narratives, claimed on Monday that AI deepfakes were leading to not just diplomatic crises and unrest in theaters of war, but also undermining the UN itself.</p> <p>&#8220;<strong><em>We do see already how AI is being misused to create and disseminate false and hateful information at scale</em></strong>,&#8221; said Fleming.</p> <p>&#8220;<strong><em>Unfortunately, it&#8217;s also undermining the work of UN agencies as false information spreads about our intentions and the work that we do</em></strong>,&#8221; she added.</p> <p>Lumping hate speech together with false information, misinformation, and disinformation is a favored tactic of the UN&#8217;s messaging strategies. </p> <p>The United Nations <a href="https://www.un.org/en/hate-speech/understanding-hate-speech/what-is-hate-speech" target="_blank" rel="noreferrer noopener">defines</a> hate speech as: &#8220;<em><strong>any kind of communication</strong> in speech, writing or behavior, that <strong>attacks</strong> or uses <strong>pejorative</strong> or <strong>discriminatory</strong> language with reference to a person or a group on the basis of <strong>who they are</strong>, in other words, based on their religion, ethnicity, nationality, race, color, descent, gender or other identity factor</em>.&#8221;</p> <p>The event that Fleming spoke at was supposed to be about &#8220;hate speech,&#8221; but she took it upon herself to conflate that with &#8220;false information&#8221; so as to make the two congruent.</p> <p>In that way, just criticizing the UN could be considered hate speech because it could constitute an &#8220;attack&#8221; on a &#8220;group&#8221; based on its perceived &#8220;identity&#8221; as a power hungry, globalist organization that is susceptible to bribery, abuse, and corruption.</p> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="935" height="732" src="https://sociable.co/wp-content/uploads/2025/06/image-10.png" alt="" class="wp-image-96164" srcset="https://sociable.co/wp-content/uploads/2025/06/image-10.png 935w, https://sociable.co/wp-content/uploads/2025/06/image-10-375x294.png 375w, https://sociable.co/wp-content/uploads/2025/06/image-10-768x601.png 768w" sizes="(max-width: 935px) 100vw, 935px" /></figure> <figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><em><strong><em>The UN and the secretary-general were proud to launch a very powerful new advocacy tool last June. I&#8217;m proud that my department was involved in drafting it, and it is the UN Global Principles on Information Integrity, which is a set of recommendations to help create healthier information environments while upholding essential human rights</em></strong></em></strong>&#8220;</p><cite>Melissa Fleming, UN International Day for Countering Hate Speech, June 2025</cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="International Day for Countering Hate Speech 2025: Hate Speech and Artificial Intelligence nexus" width="500" height="281" src="https://www.youtube.com/embed/vVo2OJNbSes?start=2842&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>Getting back to the UN communications chief, Fleming praised her own work on the UN &#8220;<a href="https://www.un.org/sites/un2.un.org/files/un-global-principles-for-information-integrity-en.pdf" target="_blank" rel="noreferrer noopener">Global Principles for Information Integrity</a>&#8221; &#8212; which is a document that also conflates hate speech with misinformation, using made-up buzzwords like &#8220;<strong><em>information integrity</em></strong>&#8221; and &#8220;<strong><em>healthier information ecosystems</em></strong>&#8221; to make censorship, demonetizing, and de-platforming sound more palatable.</p> <p>To show you how desperate the UN is to control narratives that run counter to its agendas and policies, here are some quotes from the information integrity document, along with my own translations for what those quotes actually mean:</p> <ul class="wp-block-list"> <li>&#8220;<em>Coordinated disinformation campaigns, often driven by commercial interests, seek to deny or sow doubt about the scientifically agreed basis for human-induced climate change, its causes or impacts, in order to delay or derail action to meet climate goals</em>.&#8221; <ul class="wp-block-list"> <li><strong>Translation</strong>: If you deny that human-induced climate change is real, you don&#8217;t really mean it, and you&#8217;re probably just saying that to get rich.</li> </ul> </li> <li>&#8220;<em>Public figures—activists, scientists and broadcasters—have become targets of hate speech, threats and harassment for their efforts to provide information about and address the climate crisis</em>.&#8221; <ul class="wp-block-list"> <li><strong>Translation</strong>: We don&#8217;t like it when you challenge us with counterarguments, so we prefer to play the victim.</li> </ul> </li> <li>&#8220;<em>Abstain from conducting or sponsoring information operations, domestically or transnationally, that willfully spread disinformation or harness hate speech</em>.&#8221; <ul class="wp-block-list"> <li><strong>Translation</strong>: Use your immense coffers, power, and influence to bankrupt our opposition. </li> </ul> </li> </ul> <p>But the UN is doing more than persuading advertisers to bankrupt its competition.</p> <p>Fleming herself admitted to the World Economic Forum (WEF) in September 2022, that the UN <a href="https://sociable.co/government-and-policy/we-own-science-world-should-know-un-wef-disinformation/" target="_blank" rel="noreferrer noopener">partnered with Google</a> to actively manipulate search results so that only UN-approved sources would appear at the top of the world&#8217;s most powerful and influential search engine.</p> <p>All narratives contrary to the UN&#8217;s messaging were to be inorganically suppressed.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;We partnered with Google. If you Google ‘climate change,’ you will, at the top of your search, you will get all kinds of UN resources. We started this partnership when we were shocked to see that when we Googled ‘climate change,’ we were getting incredibly distorted information right at the top&#8221;</em></strong></p><cite>Melissa Fleming, WEF Sustainable Development Impact Meetings, September 2022</cite></blockquote></figure> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">As Google-owned YouTube expands its misinformation policy to remove content that goes against the guidance of the WHO &#8212; a UN agency, remember that the UN declared &#39;We Own The Science &amp; Platforms Do, Too&#39; while working with Google to suppress info on other issues like climate. <a href="https://t.co/XeY7LHH0Ht">pic.twitter.com/XeY7LHH0Ht</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1692178994714530189?ref_src=twsrc%5Etfw">August 17, 2023</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <figure class="wp-block-pullquote"><blockquote><p><em><strong>“We own the science, and we think that the world should know it, and the platforms themselves also do” </strong></em></p><cite>Melissa Fleming, WEF Sustainable Development Impact Meetings, September 2022</cite></blockquote></figure> <p>“<strong><em>We partnered with Google</em></strong>,” said Fleming in 2022.</p> <p>&#8220;<strong><em>If you Google ‘climate change,’ you will, at the top of your search, you will get all kinds of UN resources</em></strong>.</p> <p>“<strong><em>We started this partnership when we were shocked to see that when we Googled ‘climate change,’ we were getting incredibly distorted information right at the top</em></strong>.</p> <p>“<strong><em>We’re becoming much more proactive. We own the science, and we think that the world should know it, and the platforms themselves also do</em></strong>,” she added.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>“We don’t just have a problem with pollution from emissions, we face an information pollution, too, which is flooding our feeds with conspiracies and lies”</em></strong></p><cite><em>Melissa Fleming, G20 Leaders Summit, November 2024</em></cite></blockquote></figure> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">&quot;We don&#39;t just have a problem with pollution from emissions, we face an information pollution, too, which is flooding our feeds with conspiracies and lies&quot;: UN Comms Director Melissa &#39;WE OWN THE SCIENCE&#39; Fleming, G20 <a href="https://t.co/lJOF6jmLU2">https://t.co/lJOF6jmLU2</a> <a href="https://t.co/dCL4JYsRCM">pic.twitter.com/dCL4JYsRCM</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1859628962940334569?ref_src=twsrc%5Etfw">November 21, 2024</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>Speaking at a <a href="https://sociable.co/government-and-policy/g20-crackdown-climate-change-disinformation/" target="_blank" rel="noreferrer noopener">G20 press briefing</a> on information integrity last year, Fleming said that information pollution was “<strong><em>flooding our feeds with conspiracies and lies</em></strong>.”</p> <p>Fleming claimed that climate disinformation was “<strong><em>powered by special interests</em></strong>” and “<strong><em>deceptive advertising</em></strong>” who were looking “<strong><em>to obstruct the energy transition</em></strong>,” who were “<strong><em>seeking to deny scientific facts</em></strong>,” who were “<strong><em>eroding trust in climate science and solutions while harassing the very people who are trying to bring those facts</em></strong>.”</p> <p>She also lamented that journalists, scientists, and climate activists were under attack for pushing UN-approved climate narratives.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em><strong><em>The Global Digital Compact &#8220;calls for an assessment of the impact on mis — and disinformation on the Sustainable Development Goals</em></strong>”</em></strong></p><cite><em>Melissa Fleming, G20 Leaders Summit, November 2024</em></cite></blockquote></figure> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">&quot;People are waking up to the harms that are caused by climate disinformation.. We&#39;re living in toxic information ecosystems&quot;: Melissa &quot;WE OWN THE SCIENCE&quot; Fleming, G20 <a href="https://t.co/XTBnaxEorw">pic.twitter.com/XTBnaxEorw</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1859668463729639568?ref_src=twsrc%5Etfw">November 21, 2024</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>Fleming would go on to say last November that climate disinformation was creating toxic information ecosystems, but that the Global Digital Compact, which was signed at last year&#8217;s UN Summit of the Future, was a very important document because of the section on information integrity.</p> <p>The information integrity section is important because, according to Fleming, “<strong><em>It calls for an assessment of the impact on mis — and disinformation on the Sustainable Development Goals</em></strong>.”</p> <p>And that&#8217;s what the conflation of hate speech and so-called false information is about &#8212; it&#8217;s about stamping out any dissent that could impede the UN&#8217;s progress on Agenda 2030.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>“Across the world, the United Nations is monitoring how mis- and disinformation and hate speech can threaten progress towards the Sustainable Development Goals. It has become clear that business as usual is not an option”</em></strong></p><cite>UN POLICY BRIEF, INFORMATION INTEGRITY ON DIGITAL PLATFORMS, JUNE 2023</cite></blockquote></figure> <p>In 2023, the UN put out a &#8220;<strong><em>Voluntary Code of Conduct for Information Integrity on Digital Platforms</em></strong>&#8221; that shows, in oh so many ways, that &#8220;information integrity&#8221; has little to do with honest and open debate, and everything to do with crushing any dissent regarding the Sustainable Development Goals (SDGs).</p> <p>To give you an idea of the sheer size and scope to which the UN wishes to eradicate anything it deems “mis- and disinformation,” here are a few <a href="https://sociable.co/government-and-policy/un-platforms-quash-narratives-threaten-sdgs/" target="_blank" rel="noreferrer noopener">policy recommendations</a> taken from the “<strong>Towards a United Nations Code of Conduct</strong>” that calls-on not just member states, but private groups such as stakeholders (i.e. NGOs, businesses, academia, etc.), digital platforms, advertisers, and news media to do the UN’s bidding:</p> <ul class="wp-block-list"> <li><strong>All stakeholders</strong> should refrain from using, supporting or amplifying disinformation and hate speech for any purpose.</li> <li><strong>All stakeholders</strong> should allocate resources to address and report on the origins, spread and impact of mis- and disinformation and hate speech, while respecting human rights norms and standards and further invest in fact-checking capabilities across countries and contexts.</li> <li><strong>All stakeholders</strong> should promote training and capacity-building to develop understanding of how mis- and disinformation and hate speech manifest and to strengthen prevention and mitigation strategies.</li> <li><strong>All stakeholders</strong> should take urgent and immediate measures to ensure the safe, secure, responsible, ethical and human rights-compliant use of artificial intelligence and address the implications of recent advances in this field for the spread of mis- and disinformation and hate speech.</li> <li><strong>Member States</strong> should ensure public access to accurate, transparent, and credibly sourced government information, particularly information that serves the public interest, including all aspects of the Sustainable Development Goals.</li> <li><strong>Member States</strong> should invest in and support independent research on the prevalence and impact of mis- and disinformation and hate speech across countries and languages, particularly in underserved contexts and in languages other than English, allowing civil society and academia to operate freely and safely.</li> <li><strong>Digital platforms</strong> and advertisers should ensure that advertisements are not placed next to online mis- or disinformation or hate speech, and that advertising containing disinformation is not promoted.</li> <li><strong>Digital platforms</strong> should ensure meaningful transparency regarding algorithms, data, content moderation and advertising.</li> <li><strong>Digital platforms</strong> should publish and publicize accessible policies on mis- and disinformation and hate speech, and report on the prevalence of coordinated disinformation on their services and the efficacy of policies to counter such operations.</li> <li><strong>Digital platforms</strong> should ensure the full participation of civil society in efforts to address mis- and disinformation and hate speech.</li> <li><strong>News media</strong> should ensure that all paid advertising and advertorial content is clearly marked as such and is free of mis- and disinformation and hate speech.</li> </ul> <p>In its own words, the UN is primarily concerned with what it deems to be “misinformation” because the unelected globalist body is worried about information that may affect “<strong><em>UN mandate delivery and substantive priorities</em></strong>,” especially when it comes to criticism of its Sustainable Development Goals.</p> <p>Time and time again, the UN proves that its agenda to combat so-called hate speech is only just the beginning.</p> <p>If what Melissa &#8220;We Own The Science&#8221; Fleming said on Monday about how certain information concerning the UN&#8217;s intentions undermines the work of its agencies is actually true, then what you are reading at this very moment should be considered harmful and hateful, and it should never have seen the light of day.</p> <p>For the unelected globalists, hate speech is a launching point into what they really want to crush &#8212; and that is any information that could impede their progress on SDGs, aka &#8220;Agenda 2030.&#8221;</p> <p>Just like how social media platforms censored true and correct information during lockdowns because it may have contributed to &#8220;vaccine hesitancy&#8221; &#8212; the same tactic is in full force with the UN and its SDGs.</p> <p>There is no truth but power.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Image Source: United Nations <a href="https://www.youtube.com/watch?v=vVo2OJNbSes" target="_blank" rel="noreferrer noopener">YouTube</a> screenshot of Under-Secretary-General for Global Communications Melissa Fleming at the UN &#8220;International Day for Countering Hate Speech&#8221; June 16, 2025</p> <figure class="wp-block-embed is-type-wp-embed is-provider-the-sociable wp-block-embed-the-sociable"><div class="wp-block-embed__wrapper"> <blockquote class="wp-embedded-content" data-secret="EQXabI5ddY"><a href="https://sociable.co/government-and-policy/digital-disinformation-undermines-trust-climate-health-authorities-who/">&#8216;Digital disinformation undermines trust in climate &amp; health authorities&#8217;: WHO Pan European Commission on Climate &amp; Health</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="&#8220;&#8216;Digital disinformation undermines trust in climate &amp; health authorities&#8217;: WHO Pan European Commission on Climate &amp; Health&#8221; &#8212; The Sociable" src="https://sociable.co/government-and-policy/digital-disinformation-undermines-trust-climate-health-authorities-who/embed/#?secret=T8YWHbBqty#?secret=EQXabI5ddY" data-secret="EQXabI5ddY" width="500" height="282" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> </div></figure> <figure class="wp-block-embed is-type-wp-embed is-provider-the-sociable wp-block-embed-the-sociable"><div class="wp-block-embed__wrapper"> <blockquote class="wp-embedded-content" data-secret="m11xNsNfQL"><a href="https://sociable.co/government-and-policy/g20-crackdown-climate-change-disinformation/">G20 announces initiative to crackdown on climate change disinformation</a></blockquote><iframe loading="lazy" class="wp-embedded-content" sandbox="allow-scripts" security= Elon Musk Turns News Into a Bet — Is This the Future of Honest Media? https://sociable.co/business/elon-musk-turns-news-into-a-bet-is-this-the-future-of-honest-media/ The Sociable urn:uuid:c73c6e35-a4b8-41d4-f3f1-6f919280c9c1 Wed, 11 Jun 2025 21:34:19 +0300 <p>Polymarket and xAI have created a feedback loop where headlines aren’t written &#8211; they’re traded. Welcome to the era of financialized truth. Legacy media isn’t dying &#8211; it’s being priced out. The new newsroom runs on liquidity, not editors. <h2 class="wp-block-heading" id="h-polymarket-and-x-ai-have-created-a-feedback-loop-where-headlines-arent-written-theyre-traded-welcome-to-the-era-of-financialized-truth"><em>Polymarket and xAI have created a feedback loop where headlines aren’t written &#8211; they’re traded. Welcome to the era of financialized truth.</em></h2> <p><a href="https://hackernoon.imgix.net/images/25wSLwpOYNYKfuwCiBECzAH9bHF3-nv1330w.jpeg"></a></p> <figure class="wp-block-image"><img decoding="async" src="https://hackernoon.imgix.net/images/25wSLwpOYNYKfuwCiBECzAH9bHF3-nv1330w.jpeg?w=800" alt="Legacy media isn’t dying - it’s being priced out. The new newsroom runs on liquidity, not editors."/></figure> <p>Legacy media isn’t dying &#8211; it’s being priced out. The new newsroom runs on liquidity, not editors.</p> <h2 class="wp-block-heading" id="h-&#x1f4c9;-journalism-is-dead-it-just-doesnt-know-it-yet"><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f4c9.png" alt=" 10 thoughtful gifts for the man who says he wants nothing, but deserves everything: Dad. https://sociable.co/business/10-thoughtful-gifts-for-the-man-who-says-he-wants-nothing-but-deserves-everything-dad/ The Sociable urn:uuid:4c688e83-b940-e913-7677-fe84057ce836 Wed, 11 Jun 2025 16:14:22 +0300 <p>Father’s Day is just around the corner, and so is the age-old question: what do you get for the man who swears he “doesn’t need anything”? Sure, dads may shrug off the fuss, but let’s be honest: there’s nothing like that quiet smile (and unmistakable eye-twinkle) when they realize you put real thought into their [&#8230;]</p> <p>The post <a href="https://sociable.co/business/10-thoughtful-gifts-for-the-man-who-says-he-wants-nothing-but-deserves-everything-dad/">10 thoughtful gifts for the man who says he wants nothing, but deserves everything: Dad.</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p><strong>Father’s Day is just around the corner, and so is the age-old question: what do you get for the man who swears he “doesn’t need anything”?</strong></p> <p>Sure, dads may shrug off the fuss, but let’s be honest: there’s nothing like that quiet smile (and unmistakable eye-twinkle) when they realize you put real thought into their gift. Especially when it’s something a little more exciting than socks or yet another toolkit.</p> <p>Whether your dad is a design enthusiast, a backyard grillmaster, a spreadsheet samurai, or just someone who values a well-poured drink and a moment of peace, this guide has something to surprise and delight him for real this year.</p> <p>Because the man who taught you how to ride a bike, fix the WiFi, and master the BBQ deserves more than “just something.” He deserves something legendary.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">“Dad, I want to hear your story” memory journal</h2> <p>This is the kind of present that gives twice: once to him, and once to you. With over 250 thoughtful prompts, this journal gently guides Dad to reflect on the moments that made him: childhood dreams, his very first job, unexpected detours, great loves, hard losses, and the life lessons he picked up along the way. It’s a way to preserve the stories that don’t usually make it into casual conversation, but absolutely deserve to be remembered.</p> <figure class="wp-block-image"><a href="https://hearyourstorybooks.com/products/dad-i-want-to-hear-your-story?srsltid=AfmBOooHPGGy25YoiurnAwWx7VAQ_W1q6ePHwSPn-QJsgy6uefsnFZTP" target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfZamChsNJY2Q4KYBqAuI8HuavLSJudZ-p-TnFh-j8RtKPMxU6V0w-fQqxx39u0mq0hcCaCEt5SiQQ0MUF3hMjHicv2EphipC4vD0S0ZKzO27hwvnB2AihlyrtuQULbAI7_IfnZ?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://hearyourstorybooks.com/products/dad-i-want-to-hear-your-story?srsltid=AfmBOooHPGGy25YoiurnAwWx7VAQ_W1q6ePHwSPn-QJsgy6uefsnFZTP"></a></p> <p><strong>Price: </strong>€14,95</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">Arsenio Blend Corposo BIO Olive Oil</h2> <p>This gift brings Tuscany to your father’s table, one golden pour at a time. Pressed from handpicked olives grown in the sun-drenched hills of Italy, the ORA Blend Corposo BIO is bold, full-bodied, and layered with character. Expect deep grassy notes, a touch of artichoke and almond, and a peppery finish that lingers just long enough to make an impression. Whether he’s drizzling it over bruschetta, finishing a grilled steak, or simply dipping fresh bread in good company, this certified organic oil transforms everyday meals into a celebration.</p> <figure class="wp-block-image"><a href="https://www.arsenio.store/products/blend-corposo" target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf2-foTNXN2b3LraOwos-L_sXb1tlA8uvQYWVWgEIoq8uaN7i3_VgYHkenH4TC7rFqpnfZggc8BKOwiREostyfUun24QiNd4-aBwpEuFCSGgmCd4n1sa2N3o9tseoKbEKAyWD0-_Q?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://www.arsenio.store/products/blend-corposo"><strong></strong></a></p> <p><strong>Price: </strong>€40,00</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">“Franklin Barbecue: A Meat-Smoking Manifesto”</h2> <p><strong><br></strong>Whether your dad already smokes the meanest ribs in the neighborhood or still thinks &#8220;low and slow&#8221; is just a personality trait, this book is the ultimate gift. <em>Franklin Barbecue: A Meat-Smoking Manifesto</em> is a deep dive into the craft of Texas-style barbecue, written by none other than pitmaster legend Aaron Franklin. From mastering fire control and choosing the right wood to understanding the anatomy of a perfect brisket, this book turns backyard grilling into an art form. It’s the ideal gift for the seasoned smoke king <em>and</em> the dad who’s long overdue for a barbecue redemption arc. Either way, dinner’s about to get a whole lot better.</p> <figure class="wp-block-image"><a href="https://shop.franklinbbq.com/products/franklin-barbecue-a-meat-smoking-manifesto?srsltid=AfmBOoqyD-kL0JtHBHn4xcuboYeV1qYWKU-3QH0KL5IWFKfeISXC4aYv" target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeyhVNiFitwVCX0msiDGsnuAai5lpwj8VgAh7HrgMgo8jNiWkBPipDhBXEfAm7xLdztr7E-8N-H1saDmKTlpBaa9tKpq3b5yIqCRUTvgX39XoitzarygWj6eVgHf9dVh_KRIRTcwQ?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://shop.franklinbbq.com/products/franklin-barbecue-a-meat-smoking-manifesto?srsltid=AfmBOoqyD-kL0JtHBHn4xcuboYeV1qYWKU-3QH0KL5IWFKfeISXC4aYv"><strong></strong></a></p> <p>&nbsp;<strong>Price:</strong> €26,95</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading"><strong>Fatboy Lamzac Loungebank To-Go</strong></h2> <p>This inflatable lounge sofa goes from flat to fabulous in seconds with no pump required. Whether he’s claiming his corner of the backyard, park, or festival field, this cloud of chill gives new meaning to the phrase “don’t get up.” It’s water-repellent, dirt-resistant, and tough enough to hold 150 kg, but light enough to carry with one finger (beer in the other, obviously). Whether he’s a camping type or just likes claiming his own patch of grass, this gift says: sit back, relax, and own your moment.</p> <figure class="wp-block-image"><a href="https://www.fatboy.com/ie-en/lamzac-o-3.0-sky-blue-104594.html?gclid=CjwKCAjwi-DBBhA5EiwAXOHsGf13ry5e8MkM0GYvmAqQ_9CLrIz4mPqYMFage6cqt5Tw4cfychs0mBoCUEEQAvD_BwE&amp;gbraid=0AAAAADsTBDoP16x40ijaOZ7UfUEZ32Wwc&amp;_gl=1*15i6nhq*_up*MQ..*_gs*MQ.." target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfOMmhTg9nHB3c8wwUJ1eWusvEm23LJdkRpiG6Y3D7WeHf-8lJyMkUsXdOpD4Z32Rvbrg0lDBTnhRY7PT7Lc38S8-cwOySo5DYvUyhw6F2OaW6LyOHht3lUYpvQ4XWwMsQpUkQRkQ?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://www.fatboy.com/ie-en/lamzac-o-3.0-sky-blue-104594.html?gclid=CjwKCAjwi-DBBhA5EiwAXOHsGf13ry5e8MkM0GYvmAqQ_9CLrIz4mPqYMFage6cqt5Tw4cfychs0mBoCUEEQAvD_BwE&amp;gbraid=0AAAAADsTBDoP16x40ijaOZ7UfUEZ32Wwc&amp;_gl=1*15i6nhq*_up*MQ..*_gs*MQ.."></a></p> <p>&nbsp;<strong>Price:</strong> €71,20</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading"><strong>Couchmaster® CYWORX by nerdytec</strong></h2> <p>Whether he’s answering emails, strategizing his next game, or watching replays of ‘98 Champions League finals, this setup turns his sofa into mission control. The Couchmaster® CYWORX is an ergonomic workstation disguised as relaxation: complete with mouse pads on both sides, built-in cable management, and wrist support that actually works. Crafted from sustainable materials and designed for long sessions (of work or <em>Call of Duty</em>), it’s a throne worthy of a multitasking king.</p> <figure class="wp-block-image"><a href="https://www.nerdytec.com/en/product/couchmaster-cycon3/" target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXenavwo0fULAIjT67v-liCgFsXBOYLViX-w2TJvuUmJJubSQ4zFL-coLgFJD1lqlzmDcWDW_5kLzC7Z3Inzs-YMK-sRaNdtOdOhPhWsldmqDRi0mVJguQ6pcF8K2QM907Qfx_3LAQ?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://www.nerdytec.com/en/product/couchmaster-cycon3/"></a></p> <p><br><strong>Price:</strong> €189</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">Flame Cube Bio-Ethanol Table Fireplace</h2> <p>This sleek, smokeless tabletop fireplace delivers real flames without the hassle of chimneys, soot, or gas lines. Whether he’s setting the mood on the balcony, adding a touch of drama to his mancave, or just upgrading his Friday night whiskey ritual, the Black CUBE brings instant atmosphere. Lightweight, compact, and easy to use, it’s the kind of gift that makes him feel like he owns the room, whether that room is a garden, living room, or rooftop hideaway.</p> <figure class="wp-block-image size-full"><a href="https://biofires.com/products/black-cube-bioethanol-tabletop-fireplace?srsltid=AfmBOoqT5hWAXCOsdp5BTBVKgUz2uJKtjUxCBn0YOMxZGQ_f0aaVmZmV" target="_blank" rel=" noreferrer noopener"><img fetchpriority="high" decoding="async" width="1000" height="1000" src="https://sociable.co/wp-content/uploads/2025/06/image-9.png" alt="" class="wp-image-96034" srcset="https://sociable.co/wp-content/uploads/2025/06/image-9.png 1000w, https://sociable.co/wp-content/uploads/2025/06/image-9-375x375.png 375w, https://sociable.co/wp-content/uploads/2025/06/image-9-768x768.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></a></figure> <p><a href="https://biofires.com/products/black-cube-bioethanol-tabletop-fireplace?srsltid=AfmBOoqT5hWAXCOsdp5BTBVKgUz2uJKtjUxCBn0YOMxZGQ_f0aaVmZmV"><br></a><strong>Price:</strong> £75&nbsp;</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">Phomemo M02 Inkless Mini Printer</h2> <p>Whether he’s organizing the garage, labeling his secret spice mix, or creating stickers for his next DIY project, this pocket-sized printer is a total gamechanger. The Phomemo M02 connects via Bluetooth and prints high-res stickers, notes, or photos <em>without</em> a drop of ink. Its compact size fits right in his bag or drawer, and with dozens of fun paper types (including transparent and colored rolls), he can label, doodle, or plan wherever inspiration strikes. Whether he’s organizing the garage or cataloging hot sauce bottles, it’s the perfect blend of paper and pixels.<br></p> <figure class="wp-block-image"><a href="https://phomemo.com/products/m02-portable-printer" target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfuEaOqGxtw71so52DYEZeW-Z-epLDMKT2EEsYp2Z5CzLoA5zagQgNpctnLZ5yQVK1oaepKdHA8iHl6ekzLcwtKuN0QqPXJHG-MGP_OY6nkg1aiNPqsPhDsPCbD0qaM6npaJjAF?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://phomemo.com/products/m02-portable-printer"></a></p> <p><strong>Price: </strong>$53.99</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">Leaf Shave Single Edge Razor (Twig of Thorn)</h2> <p>If Dad’s been shaving the same way since the 90s (with the same brand of overpriced plastic cartridges), it’s time for an upgrade he’ll actually thank you for. The <em>Twig</em> and <em>Thorn</em> single-edge razors from Leaf Shave combine modern design with timeless precision. No tugging or irritation, just a super-close shave that’s gentle on skin and the planet.</p> <p>Made for total control and crafted from durable metal, these razors work with standard safety blades and eliminate the waste (and cost) of disposables. Whether he uses it for shaving his beard, his head or just wants to stop getting nicked in the shower, this is the shave he didn’t know he was missing.</p> <figure class="wp-block-image"><a href="https://leafshave.com/products/single-edge-razors?srsltid=AfmBOooWcSox1INa6jt170kNZk_SNZ7_o2R2YlW6nrV-qdIrtwpehvt2" target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcz7W-wNQsdRmwhL2nAmtKoLUKIp9vct3vGqlHajbjHWtv_3k3Xjy3KgCjhWhH2eg_25jn2k5VdlZ0eJIvqZdgNllc0Dc2O3u91F0c-R8zALYXZCanEkHjjXHS3thzthJRQmrQn5Q?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://leafshave.com/products/single-edge-razors?srsltid=AfmBOooWcSox1INa6jt170kNZk_SNZ7_o2R2YlW6nrV-qdIrtwpehvt2"></a></p> <p><br><strong>Price:</strong> $79&nbsp;</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">Brew Monkey Beerbrew kit – Premium IPA</h2> <p><strong><br></strong>This all-in-one brewing kit turns the kitchen into a craft brewery. With everything from fermenting buckets and bottles to fresh malt, hops, and a hydrometer, Dad can brew a proper IPA with bold bitterness and fruity notes. Bonus: it comes with reusable tools and clear instructions, so even first-timers feel like master brewers. And yes, those 13 bottles mean there’s plenty of room for a tasting session (or two). Who knows? You might just help him discover his next big hobby.</p> <figure class="wp-block-image"><a href="https://brewmonkeykit.com/es/producto/brew-monkey-kit-de-elaboracion-de-cerveza-premium-ipa/?utm_source=Google%20Shopping&amp;utm_campaign=Brew%20Monkey%20Product%20Feed%20-%20ES&amp;utm_medium=cpc&amp;utm_term=121377&amp;gad_source=1&amp;gad_campaignid=21865720723&amp;gbraid=0AAAAA9aXyxpcDZL1qDRNSFAxMylJJNV4y&amp;gclid=CjwKCAjwi-DBBhA5EiwAXOHsGR6ParJzBiIFqiD6-L5aouA3We-wa39ke_17yXxCFQaJuMrRv-ntoxoCjosQAvD_BwE" target="_blank" rel=" noreferrer noopener"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcdLYhb2U_E1-zi-dbl0oTDh9OBb4ILFpLgS0B1i4Uj5v7PvAQJpOxypwjf_A6JsujAxzXNUyWNuGw-Vhdw46jK1JVXP7bXRqP1jGDA3rhySyUVem2uwFz1Sr90FjnUHRogXTgyxg?key=utRzitUrhU0pViQk5QR7hQ" alt=""/></a></figure> <p><a href="https://brewmonkeykit.com/es/producto/brew-monkey-kit-de-elaboracion-de-cerveza-premium-ipa/?utm_source=Google%20Shopping&amp;utm_campaign=Brew%20Monkey%20Product%20Feed%20-%20ES&amp;utm_medium=cpc&amp;utm_term=121377&amp;gad_source=1&amp;gad_campaignid=21865720723&amp;gbraid=0AAAAA9aXyxpcDZL1qDRNSFAxMylJJNV4y&amp;gclid=CjwKCAjwi-DBBhA5EiwAXOHsGR6ParJzBiIFqiD6-L5aouA3We-wa39ke_17yXxCFQaJuMrRv-ntoxoCjosQAvD_BwE"></a></p> <p>&nbsp;<strong>Price:</strong> €114,95</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h2 class="wp-block-heading">&#8220;Dad’s Getaway Kit&#8221;, Built by You</h2> <p>Build a custom gift box that is your dad’s passport to a well-deserved escape, packed with all sorts of things that he needs to unplug, Fill it with all the essentials for a well-deserved break: think gourmet snacks, a good whiskey (or two), fancy trail mix, a noise-cancelling sleep mask, a crossword book, cozy socks that scream <em>Do Not Disturb</em>, and maybe even a mini bottle of his favorite spirit. Want to go big? Add a ticket for a solo escape or a night at a cozy B&amp;B. Whether he hides out in the man cave, the garden, or just claims the couch as sovereign territory, this box says it loud and clear: <em>“No one’s allowed to bother you today.&nbsp;</em></p> <p>Price: As chill or as extra as you want.</p> <figure class="wp-block-image"><img decoding="async" width="960" height="638" src="https://sociable.co/wp-content/uploads/2017/09/tech-seniors.jpg" alt="tech seniors" class="wp-image-26733" srcset="https://sociable.co/wp-content/uploads/2017/09/tech-seniors.jpg 960w, https://sociable.co/wp-content/uploads/2017/09/tech-seniors-210x140.jpg 210w, https://sociable.co/wp-content/uploads/2017/09/tech-seniors-375x249.jpg 375w, https://sociable.co/wp-content/uploads/2017/09/tech-seniors-768x510.jpg 768w" sizes="(max-width: 960px) 100vw, 960px" /></figure> <p><em>Disclosure: This article mentions a client of an Espacio portfolio company.</em></p> <p>The post <a href="https://sociable.co/business/10-thoughtful-gifts-for-the-man-who-says-he-wants-nothing-but-deserves-everything-dad/">10 thoughtful gifts for the man who says he wants nothing, but deserves everything: Dad.</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> Why software release speeds are being throttled  https://sociable.co/business/why-software-release-speeds-are-being-throttled/ The Sociable urn:uuid:9a277678-448c-d51e-6408-7c301da93e5e Wed, 11 Jun 2025 02:33:51 +0300 <p>As the race for innovation continues, experts have flagged that how well an enterprise is able to leverage AI will be key to its competitive advantage.  To unlock a first mover edge, speed is key. However, this is something that even the biggest tech companies are finding challenging.  Jay Parikh is leading core AI work [&#8230;]</p> <p>The post <a href="https://sociable.co/business/why-software-release-speeds-are-being-throttled/">Why software release speeds are being throttled </a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>As the race for innovation continues, experts have flagged that how well an enterprise is able to leverage AI will be key to its competitive advantage. </p> <p>To unlock a first mover edge, speed is key. However, this is something that even the biggest tech companies are finding challenging. </p> <p>Jay Parikh is leading core AI work at Microsoft and recognizes that &#8220;<a href="https://www.axios.com/2025/05/19/jay-parikh-microsoft-ai-speed">it&#8217;s all about speed.</a>&#8221; Yet the sheer scale of his task, coupled with the complexity of an organization like Microsoft, means that Parikh has been battling against organizations siloes and the vast number of distinct development teams.&nbsp;</p> <p>AI-generated code is often touted as a solution to slow development speeds and engineering productivity. However, these tools are still far from perfect. For instance, <a href="https://www.theregister.com/2025/01/23/ai_developer_devin_poor_reviews/">one recent evaluation of Devin</a>, a popular AI coding tool, found that it could only complete three out of 20 programming tests. </p> <p>Further, even if the industry has access to a robust and reliable AI coding assistant, it won’t significantly increase the pace of software release cycles unless we address the underlying problem with microservice architectures and batch testing.&nbsp;</p> <p>With microservices, the software development life cycle (SDLC) often flows through a patchwork of disconnected environments. Code moves from local development to integration through preproduction setups that don’t always test in the real environment. </p> <p>Every step introduces drift, maintenance overhead, and more distance from the real production environment.</p> <p>This batched approach to testing and release carries enormous <a href="https://thenewstack.io/why-90-of-microservices-still-ship-like-monoliths/">hidden costs</a>. Changes can take days or even weeks to reach production, greatly extending the overall lead time. In fact, engineers forced to revisit old code can suffer productivity losses of 20% to 40% with each switch. With less ownership over the release process, engineers invest less in test quality and automation.</p> <p>Overall, this causes teams to become tightly coupled by release schedules and limits the ability of engineers to drive agile innovation that’s key to business competitiveness.&nbsp;</p> <h3 class="wp-block-heading"><strong>How Signadot is accelerating development workflows&nbsp;</strong></h3> <p>Engineers often develop code in isolation, run local tests, submit a pull request and get it approved. The request is merged to the main branch, where it joins dozens of other changes waiting to be deployed.</p> <p>Here, Signadot enters the picture. The company is on a mission to give engineers control over testing changes much earlier in the development lifecycle with an optimal testing platform that cuts down wait times.&nbsp;&nbsp;</p> <p>Signadot&#8217;s platform streamlines the testing process, allowing developers to quickly and reliably test their code changes early in the development cycle. This approach eliminates long waits for full-scale integration, enabling faster feedback and reducing the risk of issues later on. By improving both speed and reliability, the startup is helping companies accelerate their development workflows and deliver high-quality software more efficiently.</p> <p>In 2022, this innovative approach helped Signadot raise a <a href="https://techcrunch.com/2022/02/23/signadot-promises-developers-faster-feedback-loops/">$4 million seed</a> round led by Redpoint Ventures, along with participation from some of the industry&#8217;s top angel investors.</p> <p>To achieve faster software development loops, one of Signadot’s offerings is a Kubernetes-based platform that allows developers to test their code without any potential impact on other developers in a shared staging environment.</p> <p>The company also offers AI-powered testing to catch API contract breaks before they reach production. In essence, this automates contract validation across microservice environments.&nbsp;</p> <p>The AI model and Smart Diff technology spot meaningful API changes, filtering out false positives to help developers focus only on the most important changes &#8211; those that affect service consumers.&nbsp;</p> <p>To illustrate further, Signadot recently <a href="https://www.signadot.com/blog/how-brex-transformed-developer-experience-and-slashed-infrastructure-costs-with-signadot">worked with fintech company Brex</a>. With over 1,000 microservices in production, Brex&#8217;s engineering team faced a common challenge that comes with distributed architectures: how to enable developers to effectively test and validate changes across interconnected services.&nbsp;</p> <p>With the use of Preview Environments, the fintech was able to save costs through improved resource utilization, boost developer satisfaction rates and slash development cycles from 60m to immediate availability.&nbsp;</p> <h3 class="wp-block-heading"><strong>The founders committed to improving the developer experience&nbsp;</strong></h3> <div class="wp-block-image"> <figure class="alignright size-full is-resized"><img fetchpriority="high" decoding="async" width="800" height="800" src="https://sociable.co/wp-content/uploads/2025/06/1667970153225.jpeg" alt="" class="wp-image-96023" style="width:295px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/06/1667970153225.jpeg 800w, https://sociable.co/wp-content/uploads/2025/06/1667970153225-375x375.jpeg 375w, https://sociable.co/wp-content/uploads/2025/06/1667970153225-768x768.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption class="wp-element-caption">Signadot CEO Arjun Iyer</figcaption></figure></div> <p>Signadot was co-founded by <a href="https://www.linkedin.com/in/arjun-iyer-916332/">Arjun Iyer</a> (CEO) and <a href="https://www.linkedin.com/in/anirudhrx/">Anirudh Ramanathan</a> (CTO) and was part of Y-Combinator&#8217;s Winter 2020 batch. </p> <p>The two founders were motivated to solve a common challenge they experienced managing large engineering teams, and the frustrations “of having these long feedback loops and discovering issues very late really hurt our ability to ship software fast.”</p> <p>The company is also looking to revolutionize testing for cloud native applications and embody the &#8220;shift left&#8221; testing philosophy to not only speed up software development times but improve cohesion for engineers. </p> <p>Prior to Signadot, Iyer led Engineering and Data Science teams at AppDynamics, and has decades of experience building Cloud Native Systems. As senior director at Data Science at AppDynamics, Iyer was responsible for building a next-gen data science platform to facilitate rapid iteration and delivery of Machine Learning based features into the product. </p> <p>He also helped to evangelize Data Science within the company and worked closely with their product team to unleash innovative solutions within the AIOps market segment and grow a cross-functional team of data scientists and engineers. </p> <p>For Ramanathan, his journey began at IIT BHU, one of India&#8217;s premier technical institutions.&nbsp;</p> <p>After completing his undergraduate degree, he pursued a Master&#8217;s in Computer Science at Texas A&amp;M University. He played a leading role in developing Kubernetes, evolving it from an emerging technology into a cornerstone of modern cloud infrastructure. </p> <div class="wp-block-image"> <figure class="alignleft size-full is-resized"><img decoding="async" width="800" height="800" src="https://sociable.co/wp-content/uploads/2025/06/1574383375711.jpeg" alt="" class="wp-image-96024" style="width:299px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/06/1574383375711.jpeg 800w, https://sociable.co/wp-content/uploads/2025/06/1574383375711-375x375.jpeg 375w, https://sociable.co/wp-content/uploads/2025/06/1574383375711-768x768.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption class="wp-element-caption">Signadot CTO Anirudh Ramanathan</figcaption></figure></div> <p>Following his groundbreaking work on Kubernetes at Google, Anirudh Ramanathan shifted his focus to the rapidly evolving field of artificial intelligence. At Google, he had already made significant contributions to AI through his work on Apache Spark, a powerful platform that laid the foundation for large-scale data processing. </p> <p>This work established critical infrastructure that has become integral to the development and scaling of AI technologies worldwide.</p> <p>The transformation not only revolutionized how organizations deploy and scale applications, but also set a new global standard for resilience and scalability in cloud computing across various industries.</p> <h3 class="wp-block-heading"><strong>The next chapter for software development&nbsp;</strong></h3> <p>For Iyer, Ramanathan and the team at Signadot, their work is far from finished. As the software industry continues to evolve and face new challenges, they remain dedicated to expanding the horizons of what&#8217;s possible in software development.</p> <p>&#8220;My goal has always been to remove the barriers to innovation,&#8221; Ramanathan said in an earlier interview. </p> <p>&#8220;At Signadot, we&#8217;re just scratching the surface. I see a future where development is exponentially faster, where testing accelerates progress, and where software evolves intelligently.&#8221;</p> <p>With their expertise and relentless drive for innovation, the company is well-positioned to lead the industry into this new era of efficient, collaborative, and groundbreaking software development.</p> <p>The post <a href="https://sociable.co/business/why-software-release-speeds-are-being-throttled/">Why software release speeds are being throttled </a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> As both recruiters and candidates suffer from fatigue, SF-based Goldbridge.ai has a solution  https://sociable.co/business/as-both-recruiters-and-candidates-suffer-from-fatigue-sf-based-goldbridge-ai-has-a-solution/ The Sociable urn:uuid:0642e56a-5e48-f7d4-dab0-a188cfb657d5 Tue, 10 Jun 2025 16:00:00 +0300 <p>Last week the Bureau of Labor Statistics released its latest U.S. employment figures. On one hand, there was room for optimism given that employers continued to hire throughout May, adding 139,000 jobs.  Still, this was down on the 147,000 jobs added in April, which could suggest less job market momentum is on the horizon.  These [&#8230;]</p> <p>The post <a href="https://sociable.co/business/as-both-recruiters-and-candidates-suffer-from-fatigue-sf-based-goldbridge-ai-has-a-solution/">As both recruiters and candidates suffer from fatigue, SF-based Goldbridge.ai has a solution </a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>Last week the Bureau of Labor Statistics released its <a href="https://www.nbcnews.com/business/economy/may-2025-jobs-report-hiring-layoffs-how-us-economy-is-doing-now-rcna210594">latest U.S. employment figures</a>. On one hand, there was room for optimism given that employers continued to hire throughout May, adding 139,000 jobs. </p> <p>Still, this was down on the 147,000 jobs added in April, which could <a href="https://www.axios.com/2025/06/06/jobs-report-may-labor-shortage-immigration">suggest less job market momentum</a> is on the horizon. </p> <p>These figures came alongside comments from Anthropic CEO <a href="https://www.axios.com/2025/05/28/ai-jobs-white-collar-unemployment-anthropic">Dario Amodei</a>, who warned that AI could drive a 10-20% spike in unemployment over the next few years.</p> <p>Disruption from emerging technology combined with a general cooling of employment rates suggest that a <a href="https://www.forbes.com/sites/jackkelly/2025/02/05/theres-fierce-competition-for-white-collar-jobs-with-a-surge-of-applications/">competitive job market</a> is going to become the new normal.</p> <p>Recent graduate and younger professionals, trying to get a foothold on the career ladder, are taking the <a href="https://abcnews.go.com/Business/ai-risks-broken-career-ladder-college-graduates-experts/story?id=122527744">brunt of the impact</a>. </p> <p>With more entry-level jobs outsourced to AI, the unemployment rate for recent college graduates has hit 5.8% with underemployment at 40%, according to the <a href="https://www.newyorkfed.org/research/college-labor-market#--:overview">New York Fed</a>. </p> <p>This highlights the need for tools and strategies that better support job seekers and match candidates with opportunities that align with their skills, experience and long-term goals.&nbsp;</p> <h3 class="wp-block-heading"><strong>How Goldbridge.ai AI-powered platform is helping job seekers </strong></h3> <p>When job boards are flooded with generic postings, job seekers must trawl through hundreds, even thousands, of listings searching for their perfect job match.</p> <p>In addition, hiring platforms are often the first place that aspiring candidates look to begin their search and assess opportunities. However, these often present a skewed representation of the vacancies open to applicants. LinkedIn remain a common starting point for job seekers, but it only capture about <a href="https://6sense.com/tech/job-board/linkedin-jobs-market-share">26%</a> of available positions, largely because companies must pay to advertise their openings. That leaves the majority of roles hidden in plain sight on individual company websites. </p> <p>In addition, skills-first hiring is increasingly popular with recruiters, transforming how companies evaluate talent. In fact, <a href="https://www.forbes.com/sites/shodewan/2025/01/23/my-5-predictions-for-the-2025-job-market-and-what-you-need-to-know/">4 in 5 employers</a> now prioritize demonstrated abilities over academic credentials. Despite this, the way that jobs are advertised hasn’t necessarily kept pace, leaving applicants in the dark when it comes to uncovering the jobs they are most aligned with.&nbsp;</p> <p>AI startup <a href="http://goldbridge.ai">Goldbridge.ai</a> is cutting through the noise by delivering personalized daily job matches directly to users.  </p> <p>The company is announcing this week the launch of its AI-powered platform. </p> <p>Leveraging its proprietary technology, Goldbridge.ai analyzes a user’s resume, experience, and preferences alongside real-time listings from over 30,000 company websites, scanning a database of more than two million roles. </p> <p>In turn, users receive a smart, precision-matched feed of curated job openings, helping to uncover opportunities that would otherwise go unnoticed.</p> <h3 class="wp-block-heading"><strong>How technology helps both ends of the recruitment pipeline&nbsp;</strong></h3> <p>The fierce job market may be causing a surge in applications for some organizations, but small-business owners have a different problem. A new study by the<a href="https://www.inc.com/associated-press/new-surveys-show-signs-of-optimism-among-small-business-owners.html"> National Federation of Independent Businesses</a> found that entrepreneurs are struggling to fill their vacancies and attract qualified candidates, with 38% of respondents unable to find people for some or all of their vacancies. </p> <p>Here, solutions like Goldbridge.ai could help both ends of the pipeline by providing better visibility to overlook opportunities and finding qualified candidates.&nbsp;</p> <div class="wp-block-image"> <figure class="alignright size-full is-resized"><img fetchpriority="high" decoding="async" width="674" height="674" src="https://sociable.co/wp-content/uploads/2025/06/1649960716456.jpeg" alt="" class="wp-image-95997" style="width:296px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/06/1649960716456.jpeg 674w, https://sociable.co/wp-content/uploads/2025/06/1649960716456-375x375.jpeg 375w" sizes="(max-width: 674px) 100vw, 674px" /><figcaption class="wp-element-caption">Jesse Molina (Photo Credit: LinkedIn)</figcaption></figure></div> <p>Originally designed as a tool for optimizing resumes, the company began by using AI-driven keyword analysis to help users tailor their resumes to specific job descriptions. </p> <p>The platform has now grown into a full-scale job discovery engine, matching users to roles specifically fit for their profile using a proprietary job-matching algorithm in tandem with its resume-enhancing features.</p> <p>“Our mission is to end job board fatigue,” said <a href="https://www.linkedin.com/in/jessemolina/">Jesse Molina</a>, CEO of Goldbridge.ai. &#8220;By using AI not just to filter jobs but to discover opportunities directly from company websites, we’re offering a concierge-level job search experience. Opportunities should be discovered, not buried. We aim to ensure everyone has access to a personal career assistant delivering relevant openings daily.&#8221;</p> <p>&#8220;Our platform reimagines job discovery from resume to offer, streamlining the process with AI to make career advancement smarter and faster,” added the executive. </p> <p>Today, the company is delivering a complete, concierge-style job search experience, combining smart matching with ongoing career support.</p> <p>The post <a href="https://sociable.co/business/as-both-recruiters-and-candidates-suffer-from-fatigue-sf-based-goldbridge-ai-has-a-solution/">As both recruiters and candidates suffer from fatigue, SF-based Goldbridge.ai has a solution </a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> AI safety for kids a top concern for COPPA compliant AI startups https://sociable.co/business/ai-safety-for-kids-a-top-concern-for-coppa-compliant-ai-startups/ The Sociable urn:uuid:406804d4-8273-0a4c-9e0c-f76a5399306c Thu, 05 Jun 2025 17:51:06 +0300 <p>June means the start of summer is upon us, and as teachers put the 2024-2025 school year behind them, many are wondering what the year ahead will bring regarding President Trump’s AI in Education executive order.&#160; Signed in April, the order aims to provide the country’s students with “early training” in AI as well as [&#8230;]</p> <p>The post <a href="https://sociable.co/business/ai-safety-for-kids-a-top-concern-for-coppa-compliant-ai-startups/">AI safety for kids a top concern for COPPA compliant AI startups</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>June means the start of summer is upon us, and as teachers put the 2024-2025 school year behind them, many are wondering what the year ahead will bring regarding President Trump’s AI in Education executive order.&nbsp;</p> <span id="more-95984"></span> <p>Signed in April, the order <a href="https://www.whitehouse.gov/presidential-actions/2025/04/advancing-artificial-intelligence-education-for-american-youth/">aims to provide</a> the country’s students with “early training” in AI as well as access to AI tools through public-private partnerships in K-12 education. Thus far, AI use in classrooms has had mixed reviews.&nbsp;</p> <p>While some school systems have rolled out <a href="https://www.nytimes.com/2025/05/19/technology/ai-miami-schools-google-gemini.html?">district-wide training</a> like Miami-Dade Public Schools in south Florida, survey data released in October of last year demonstrated that <a href="https://crpe.org/wp-content/uploads/Teacher-Prep-AI-2024.pdf">just 1 in 4</a> teacher colleges and institutions had provided training on using AI tools for teaching.</p> <p>Even more unclear is what AI education and appropriate use looks like for younger students. There has been <a href="https://www.404media.co/teachers-are-not-ok-ai-chatgpt/?utm_source=substack&amp;utm_medium=email">no shortage of stories</a> of older high school and college students using AI to cheat, but it’s noteworthy that the executive order specifies use in K to 12 classrooms.</p> <p>But AI tools are dependent on data, and the most popular tools, like ChatGPT, are designed to collect as much as possible – technically making them illegal to use with students under 13 without clear parental consent.&nbsp;</p> <p>This is due to the <a href="https://www.ftc.gov/business-guidance/resources/complying-coppa-frequently-asked-questions#D.%20Websites%20and%20Online%20Services">Children&#8217;s Online Privacy Protection Act</a> (COPPA), a federal law designed to protect the online privacy of children. Originally established in 1999, the rule was <a href="https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-finalizes-changes-childrens-privacy-rule-limiting-companies-ability-monetize-kids-data#:~:text=Limits%20on%20data%20retention:%20The,cannot%20retain%20the%20information%20indefinitely.">updated earlier this year</a> to better reflect the current realities of today’s highly-connected world &#8211; namely with even stronger protections.&nbsp;</p> <p>Enforcing those protections, however, isn’t always easy. In fact, a 2022 study found that <a href="https://cyberscoop.com/apps-expose-student-data-privacy/">96% of the apps</a> used in U.S. K-12 schools shared children’s personal information with third parties – and that was <em>before</em> the mass proliferation of generative AI. When it comes to AI-powered tools, very few achieve COPPA compliance.&nbsp;</p> <p>Those that do acknowledge the challenge.&nbsp;</p> <p>Ivan Crewkov is the co-founder and CEO of <a href="http://buddy.ai">Buddy.ai</a>, an AI tutor for kids under 12, reaching over 20 million students annually from all over the world. The <a href="http://buddy.ai">Buddy.ai</a> app is centered around Buddy, an AI-powered talking animated robot who leads users through interactive lessons and games designed to teach English as a foreign language.&nbsp;</p> <p>Crewkov and the Buddy team recently announced it was officially COPPA compliant through the <a href="https://kidsafeseal.com/aboutourprogram.html">kidSAFE Seal Program</a>, an independent safety certification service and seal-of-approval program designed exclusively for children-friendly websites and technologies.</p> <p>In response to their recent COPPA-certification, Crewkov said, “My co-founder and I created Buddy with the goal to help our own children learn English. When we started, we could not have imagined the scale of development ahead of us. Although this was a lengthy and challenging process, attaining kidSAFE and COPPA compliance was important to us as parents — we wanted to build AI technology that prioritized safety and privacy complemented by design.”</p> <p>According to a <a href="https://www.businesswire.com/news/home/20250605357073/en/Buddy.ai-the-Leading-Conversational-AI-Tutor-for-Kids-Joins-a-Small-Group-of-AI-Companies-in-Achieving-kidSAFE-COPPA-Certification">press release</a> shared by the <a href="http://buddy.ai">Buddy.ai</a> team, building an effective tool that was capable of reaching COPPA compliance required building their own AI technology from the ground up. A process that required a team of speech technology experts over four years of development and $13 million in VC fundraising.&nbsp;<br>Today, the <a href="http://buddy.ai">Buddy.ai</a> app has been downloaded over 50 million times and is used by students all over the world, including the US, Europe, and the LATAM and MENA regions, among others.</p> <div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" width="1200" height="800" src="https://sociable.co/wp-content/uploads/2025/06/classmates-working-together-1200x800.jpg" alt="" class="wp-image-95989" style="width:753px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/06/classmates-working-together-1200x800.jpg 1200w, https://sociable.co/wp-content/uploads/2025/06/classmates-working-together-375x250.jpg 375w, https://sociable.co/wp-content/uploads/2025/06/classmates-working-together-210x140.jpg 210w, https://sociable.co/wp-content/uploads/2025/06/classmates-working-together-768x512.jpg 768w, https://sociable.co/wp-content/uploads/2025/06/classmates-working-together-1536x1024.jpg 1536w, https://sociable.co/wp-content/uploads/2025/06/classmates-working-together.jpg 1920w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Image credit: Freepik.com</figcaption></figure></div> <p><em>Disclosure: This article mentions a client of an Espacio portfolio company. </em></p> <p>The post <a href="https://sociable.co/business/ai-safety-for-kids-a-top-concern-for-coppa-compliant-ai-startups/">AI safety for kids a top concern for COPPA compliant AI startups</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> DARPA to simulate disease outbreaks: model lockdown, vaccination & messaging strategies https://sociable.co/military-technology/darpa-simulate-disease-outbreaks-lockdown-vaccination-messaging-strategies/ The Sociable urn:uuid:1df43a92-0f64-f511-e8bf-405746996ded Wed, 04 Jun 2025 01:55:56 +0300 <p>Why is DARPA modeling disease outbreaks &#38; intervention strategies while simultaneously looking to predict &#38; manipulate collective human behavior? perspective DARPA is getting into the business of simulating disease outbreaks, including modeling interventions such as mass vaccination campaigns, lockdowns, and communication strategies. Last week, the US Defense Advanced Research Projects Agency (DARPA) put out a [&#8230;]</p> <p>The post <a href="https://sociable.co/military-technology/darpa-simulate-disease-outbreaks-lockdown-vaccination-messaging-strategies/">DARPA to simulate disease outbreaks: model lockdown, vaccination &amp; messaging strategies</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <h2 class="wp-block-heading">Why is DARPA modeling disease outbreaks &amp; intervention strategies while simultaneously looking to predict &amp; manipulate collective human behavior? perspective</h2> <p>DARPA is getting into the business of simulating disease outbreaks, including modeling interventions such as mass vaccination campaigns, lockdowns, and communication strategies.</p> <p>Last week, the US <a href="https://sociable.co/?s=darpa" target="_blank" rel="noreferrer noopener">Defense Advanced Research Projects Agency</a> (DARPA) put out a <a href="https://sam.gov/opp/13488b64cea148b4844f07c797633eed/view" target="_blank" rel="noreferrer noopener">Request for Information</a> (RFI) seeking information regarding &#8220;<strong><em>state-of-the-art capabilities in the simulation of disease outbreaks</em></strong>.&#8221;</p> <p>The Pentagon&#8217;s research and development funding arm wants to hear from academic, industry, commercial, and startup communities on how to develop &#8220;<strong><em>advanced capabilities that drive technical innovation and identify critical gaps in bio-surveillance, diagnostics, and medical countermeasures</em></strong>&#8221; in order to &#8220;<strong><em>improve preparedness for future public health emergencies</em></strong>.&#8221;</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Intervention Strategies: Detail the range of intervention strategies that can be modeled, including (but not limited to) vaccination campaigns, social distancing measures, quarantine protocols, treatments, and public health communication strategies. Specifically, describe the ability to model early intervention and its impact on outbreak trajectory&#8221;</em></strong></p><cite>DARPA, Advanced Disease Outbreak Simulation Capabilities RFI, May 2025</cite></blockquote></figure> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Dr. <a href="https://twitter.com/P_McCulloughMD?ref_src=twsrc%5Etfw">@P_McCulloughMD</a>: &quot;This Is a Military Operation&quot;<br><br>&quot;The military said in 2012, &#39;We will end pandemics in 60 days using messenger RNA.&#39; That&#39;s long before Moderna and Pfizer were even in the game. &#8230; They are profiting from this, but they didn&#39;t drive it.&quot; <a href="https://t.co/71jAV5wfG0">pic.twitter.com/71jAV5wfG0</a></p>&mdash; The Vigilant Fox <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f98a.png" alt=" ManagedMethods launches Advanced Phishing solution against rising tide of malicious emails  https://sociable.co/business/managedmethods-launches-advanced-phishing-solution-against-rising-tide-of-malicious-emails/ The Sociable urn:uuid:63eb59c2-6984-49c1-236e-08bce91779db Tue, 03 Jun 2025 16:10:30 +0300 <p>Earlier this year, a report from non-profit organization the Center for Internet Security shone a spotlight on barrage of cyberattacks against schools and educational institutions.&#160; The 18-month study collected data from more than 4,600 schools, and found that “Eighty-two percent of reporting K-12 organizations said they had experienced cyber incidents in the past 18 months.”  [&#8230;]</p> <p>The post <a href="https://sociable.co/business/managedmethods-launches-advanced-phishing-solution-against-rising-tide-of-malicious-emails/">ManagedMethods launches Advanced Phishing solution against rising tide of malicious emails </a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>Earlier this year, a <a href="https://www.cisecurity.org/about-us/media/press-release/center-for-internet-security-releases-k-12-cybersecurity-report">report</a> from non-profit organization the Center for Internet Security shone a spotlight on barrage of cyberattacks against schools and educational institutions.&nbsp;</p> <p>The 18-month study collected data from more than 4,600 schools, and found that “Eighty-two percent of reporting K-12 organizations said they had experienced cyber incidents in the past 18 months.” </p> <p>Further, the data suggested these are far from random, as attacks often occurred during high-stakes periods like the beginning of the school year or exam periods.&nbsp;</p> <p>These figures combine to paint a sobering picture of the reality facing educational institutions in 2025. It’s clear that new solutions and innovations are needed to help schools stay ahead of these threats and avoid catastrophic data breaches that could lead to worrying repercussions.&nbsp;</p> <p>For example, PowerSchool, a student information system commonly used by K-12 schools, suffered from a major data breach in December 2024.&nbsp;</p> <p>Now, <a href="https://www.cybersecuritydive.com/news/powerschool-data-breach-school-extortion-attempts/747801/">reports</a> are starting to emerge that cybercriminals with access to stolen student and teacher information are attempting to extort a number of schools.&nbsp;</p> <p>Although the attacks are coming from many angles, malicious emails represent a significant vulnerability that demands new solutions on the horizon.&nbsp;</p> <h3 class="wp-block-heading"><strong>An AI-Powered Phishing Solution </strong></h3> <p>The <a href="https://assets.sophos.com/X24WTUEQ/at/tq459xbt9qm8nm3t6q8px48/sophos-state-of-ransomware-education-2024-wp.pdf">2024 Sophos State of Ransomware in Education</a> found that 63% of K–12 organizations were hit by ransomware last year, and 26% of those attacks started with a phishing email.&nbsp;</p> <p>Although staff are taught to watch out for malicious emails, it’s now getting harder to detect these as cybercriminals employ sophisticated socially engineered emails that can fool both IT professionals and screening tools.&nbsp;</p> <p>To get ahead of this major vulnerability, <a href="https://managedmethods.com/">ManagedMethods</a>, a leading provider of Google Workspace and Microsoft 365 cybersecurity, student safety, and compliance for K-12 school districts, has launched an Advanced Phishing solution to enhance its core cybersecurity product Cloud Monitor. </p> <div class="wp-block-image"> <figure class="alignright size-full"><img fetchpriority="high" decoding="async" width="256" height="256" src="https://sociable.co/wp-content/uploads/2025/06/ajjdvhmdi63vmi7rleid.webp" alt="" class="wp-image-95937"/><figcaption class="wp-element-caption">ManagedMethods&#8217; CEO Charlie Sander</figcaption></figure></div> <p>According to Charlie Sander, CEO of ManagedMethods, “Bad actors use sophisticated, socially engineered emails to impersonate trusted sources like administrators, vendors, and even students and parents in order to steal credentials, deploy ransomware, or trick staff into wiring funds.” </p> <p>Advancing Phishing represents the first time chain-of-thought (CoT) AI comes to K–12 schools to provide an advanced detection tool with unparalleled capabilities.&nbsp;</p> <p>Given that the median recovery cost for education data breaches skyrocketed to $3 million in 2024, the solution offers a way to stop malicious attempts in their tracks and avoid these huge losses for school districts.&nbsp;</p> <h3 class="wp-block-heading"><strong>AI sets the bar for robust cybersecurity defenses.&nbsp;</strong></h3> <p>According to Sanders, the company saw the critical need to introduce enterprise-grade security to help schools mitigate against the threats posed by sophisticated phishing techniques.&nbsp;</p> <p>“Traditional email filters often miss these more advanced attacks, leaving schools vulnerable,” he explained.&nbsp;</p> <p>Advanced Phishing includes an AI model that learns from real-world attacks targeting schools to improve detection accuracy and reduce false positives. It also leverages CoT AI to better understand the intent behind the senders&#8217; email to flag risky emails and automatically provide IT teams with recommended response actions and automated remediation to save valuable time and reduce exposure.</p> <p>The new feature expands the existing protections offered by Cloud Monitor with no additional platforms to manage and is fully compatible with Gmail and Outlook. The solution seamlessly expands the existing protections offered by Cloud Monitor with no additional platforms to manage.</p> <p>Furthermore, it also flags risky emails and provides IT teams with recommended response actions and automated remediation to save valuable time and reduce exposure. This offers comprehensive protection for the entire school district from one easy-to-use platform. </p> <p>The announcement follows the launch of ManagedMethods’ Classroom Manager, a solution for online instruction and learning in the classroom that puts control back into the hands of teachers with a suite of features that monitor students’ browser activity and enable personalized learning.</p> <p>The post <a href="https://sociable.co/business/managedmethods-launches-advanced-phishing-solution-against-rising-tide-of-malicious-emails/">ManagedMethods launches Advanced Phishing solution against rising tide of malicious emails </a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> DARPA ‘CoasterChase’ looks to mitigate stress with ingestible neurotech https://sociable.co/military-technology/darpa-coasterchase-mitigate-stress-ingestible-neurotech/ The Sociable urn:uuid:1cb29029-f832-8a11-a212-65f75d62fb2c Mon, 02 Jun 2025 20:55:53 +0300 <p>DARPA is putting together a research program called CoasterChase that aims to mitigate warfighters&#8217; stress response under extreme conditions by creating an ingestible platform that stimulates neurons in the small intestine. Last week, the US Defense Advanced Research Projects Agency (DARPA) put out a special notice for the upcoming CoasterChase research program that will be [&#8230;]</p> <p>The post <a href="https://sociable.co/military-technology/darpa-coasterchase-mitigate-stress-ingestible-neurotech/">DARPA &#8216;CoasterChase&#8217; looks to mitigate stress with ingestible neurotech</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>DARPA is putting together a research program called <strong>CoasterChase</strong> that aims to mitigate warfighters&#8217; stress response under extreme conditions by creating an ingestible platform that stimulates neurons in the small intestine. </p> <p>Last week, the US Defense Advanced Research Projects Agency (DARPA) put out a <a href="https://sam.gov/opp/fd9e0a8de4f341c4952ebc8f38eb9631/view" target="_blank" rel="noreferrer noopener">special notice</a> for the upcoming <strong>CoasterChase</strong> research program that will be &#8220;<strong><em>exploring the effects of multiple stimulus modalities on the neurons of the small intestine as well as developing a sensing and stimulation platform in an ingestible form factor</em></strong>.&#8221;</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;CoasterChase seeks to understand whether modulating neurons in the enteric nervous system (specifically the small intestine) could modulate the warfighter stress response under extreme conditions, improving training recall and decision making in the moment and mitigating post-traumatic stress disorder (PTSD) in the long term&#8221;</em></strong></p><cite>DARPA, CoasterChase Special Notice, May 2025</cite></blockquote></figure> <p>According to the special notice, &#8220;<strong>CoasterChase</strong> will deliver a new understanding of enteric neuromodulation&#8221; by &#8220;exploring the response properties of neuropeptide Y (NPY)-producing enteric neurons as well as understanding requirements necessary to cause a stimulus-evoked change in the concentrations of cortisol and NPY.&#8221;</p> <p>Before going any further, let&#8217;s breakdown what is enteric neuromodulation. </p> <p>The enteric nervous system &#8220;<strong><em>is the functional interconnection between the gastrointestinal tract and central and peripheral nervous systems, constantly sensing and actuating the state and function of the esophagus, stomach, small and large intestines, liver, pancreas, and gallbladder</em></strong>,&#8221; according to <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC6938660/" target="_blank" rel="noreferrer noopener">a study</a> published in 2020 in the Cold Spring Harbor Perspectives in Medicine journal.</p> <p>And according to the <a href="https://www.neuromodulation.com/learn-more" target="_blank" rel="noreferrer noopener">International Neuromodulation Society</a>, <strong>neuromodulation</strong> is defined as <strong>&#8220;<em>the alteration of nerve activity through targeted delivery of a stimulus, such as electrical stimulation or chemical agents, to specific neurological sites in the body</em>.&#8221;</strong></p> <p>So, what DARPA is looking to achieve with <strong>CoasterChase</strong> is to see if there is a way to develop a sensing and stimulation platform that can be ingested, possibly a programmable electronic pill, that specifically stimulates the lower intestine, with the theory that it will modulate stress response, improve decision making, and possibly mitigate long-term PTSD.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Performer teams are expected to have a range of expertise including: conducting studies of empirical models of acute and chronic stress; the HPA axis; neuromodulation; biomolecular sensor design; cellular response to electrical, thermal, and/or mechanical stimulation; stimulation parameterization; development of closed-loop systems; and development of ingestible devices&#8221;</em></strong></p><cite>DARPA, CoasterChase Special Notice, May 2025</cite></blockquote></figure> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="698" height="882" src="https://sociable.co/wp-content/uploads/2025/05/image-3.png" alt="" class="wp-image-95901" srcset="https://sociable.co/wp-content/uploads/2025/05/image-3.png 698w, https://sociable.co/wp-content/uploads/2025/05/image-3-375x474.png 375w" sizes="(max-width: 698px) 100vw, 698px" /></figure> <figure class="wp-block-image size-full"><img decoding="async" width="666" height="253" src="https://sociable.co/wp-content/uploads/2025/05/image-4.png" alt="" class="wp-image-95902" srcset="https://sociable.co/wp-content/uploads/2025/05/image-4.png 666w, https://sociable.co/wp-content/uploads/2025/05/image-4-375x142.png 375w" sizes="(max-width: 666px) 100vw, 666px" /></figure> <p>The main point of contact for <strong>CoasterChase</strong> is DARPA program manager <a href="https://www.darpa.mil/about/people/pedro-irazoqui">Dr. Pedro Irazoqui</a>.</p> <p>Dr. Irazoqui joined DARPA as a program director in January 2024, and prior to that, he held high level positions at Johns Hopkins University and Perdue University where he specialized &#8220;in wearable and implantable wireless medical devices for treating diverse neural pathologies.&#8221;</p> <p>He is also the current program lead on at least two other DARPA research programs that we&#8217;ve covered here on <em>The Sociable</em>:</p> <ul class="wp-block-list"> <li><a href="https://sociable.co/military-technology/darpa-near-infrared-light-peoples-brains-activate-deactivate-drugs/" target="_blank" rel="noreferrer noopener">Alert WARfighter Enablement</a> (<strong>AWARE</strong>), which aims to help increase alertness following sleep loss by shining near-infrared light into people’s brains that if successful, would be able to activate and deactivate drugs in their bodies on demand.</li> <li><a href="https://sociable.co/technology/darpa-takes-another-step-towards-spinal-cord-injury-restoration/" target="_blank" rel="noreferrer noopener">Bridging the Gap Plus</a> (<strong>BG+</strong>), which aims to restore natural functions such as breathing, bowel and bladder control, movement, touch, and proprioception that can be lost when the spinal cord is damaged.</li> </ul> <p><strong>CoasterChase</strong> is a 24-month fundamental research program with two 12-month phases (base and<br>option) that addresses two parallel functional areas:</p> <ol class="wp-block-list"> <li><strong>Exploring enteric targets and stimulation parameters to modulate biomarkers of acute stress in empirical models, and the second functional area</strong>.</li> <li><strong>Developing of hardware capable of enteric sensing and stimulation in an ingestible form factor</strong>.</li> </ol> <p>The <strong>CoasterChase</strong> research program will expand upon the lessons learned from similar DARPA programs, such as <strong>N3</strong>, <strong>HAPTIX</strong>, and <strong>ElectRx</strong>, which had to do with developing brain-computer interfaces, neuromodulation, and controlling prosthetic limbs.</p> <p>When all these programs are combined, a greater picture emerges of the future of warfare, where warfighters are turned into super-soldiers that can perform tasks of which no natural human being would be capable.</p> <p>After going through military use, what other applications could be derived from these technologies?</p> <p>Will they stay with the Pentagon, or will they make a beeline for the medical field?</p> <p>Is it possible that they will make their way into the commercial sector for those rich and powerful enough to afford their own human enhancement?</p> <p>The advantages that one person could have over the rest of the population would be astounding &#8212; one that would require us to rethink what it is to actually be human, and the ethical and legal considerations that go with it.</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Image Source: AI-generated by Grok</p> <figure class="wp-block-embed is-type-wp-embed is-provider-the-sociable wp-block-embed-the-sociable"><div class="wp-block-embed__wrapper"> <blockquote class="wp-embedded-content" data-secret="14shvoC0yl"><a href="https://sociable.co/technology/endowed-creator-exploring-human-rights-transhumanism/">Endowed by their Creator: exploring &#8216;human&#8217; rights in the age of transhumanism</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="&#8220;Endowed by their Creator: exploring &#8216;human&#8217; rights in the age of transhumanism&#8221; &#8212; The Sociable" src="https://sociable.co/technology/endowed-creator-exploring-human-rights-transhumanism/embed/#?secret=3LDpevfkV6#?secret=14shvoC0yl" data-secret="14shvoC0yl" width="500" height="282" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> </div></figure> <figure class="wp-block-embed is-type-wp-embed is-provider-the-sociable wp-block-embed-the-sociable"><div class="wp-block-embed__wrapper"> <blockquote class="wp-embedded-content" data-secret="59yCi9kNXB"><a href="https://sociable.co/military-technology/darpa-modify-red-blood-cells-dangerous-environments/">DARPA wants to modify warfighters&#8217; 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&#8212; The Sociable" src="https://sociable.co/government-and-policy/yuval-harari-hackable-humans-wef-darpa-preconscious-brain-signals/embed/#?secret=vr7XVZtbvf#?secret=NXlYz0F6NK" data-secret="NXlYz0F6NK" width="500" height="282" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> </div></figure> <p>The post <a href="https://sociable.co/military-technology/darpa-coasterchase-mitigate-stress-ingestible-neurotech/">DARPA &#8216;CoasterChase&#8217; looks to mitigate stress with ingestible neurotech</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> U.S. Fusion Power Plant Design Passes Independent Review https://sociable.co/business/u-s-fusion-power-plant-design-passes-independent-review/ The Sociable urn:uuid:97aeeced-d6cf-acfa-b325-a0cdca8f14ed Mon, 02 Jun 2025 19:21:23 +0300 <p>In the global race to develop and commercialize fusion power reactors, U.S. scientists have reached a notable milestone, with the first formal power plant design passing review.&#160; Type One Energy, a startup based in Tennessee, is closer than ever to building a practical fusion power plant in the U.S. Having just completed the initial design [&#8230;]</p> <p>The post <a href="https://sociable.co/business/u-s-fusion-power-plant-design-passes-independent-review/">U.S. Fusion Power Plant Design Passes Independent Review</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>In the global race to develop and commercialize fusion power reactors, U.S. scientists have reached a notable milestone, with the first formal power plant design passing review.&nbsp;</p> <p><a href="https://tracking.us.nylas.com/l/03da2e75916e4b5aa640d1d2edf2a7de/0/66b74b1fe243d242dde8725f9557cb8008da430032a20f8d90846db68b8e0ed5?cache_buster=1747929744">Type One Energy</a>, a startup based in Tennessee, is closer than ever to building a practical fusion power plant in the U.S. Having just completed the initial design review, the Infinity Two machine is the most advanced stellarator fusion power plant concept to date.&nbsp;</p> <p>Along with the U.S., China, the European Union, the United Kingdom, Japan and Germany are all working to be the first to successfully mimic the energy-generation process of the sun and create an almost limitless supply of power.</p> <p>Fusion energy, once harnessed, has the potential to tackle a variety of global challenges, including combating climate change with the introduction of safer, cleaner energy that’s free from long-term waste.&nbsp;</p> <p>It works by combining two light atomic nuclei together to form a heavier nucleus, resulting in large amounts of energy — the exact opposite of nuclear fission, which splits heavy atoms apart, producing dangerous radioactive byproducts in the process.</p> <p><a href="https://tracking.us.nylas.com/l/03da2e75916e4b5aa640d1d2edf2a7de/0/66b74b1fe243d242dde8725f9557cb8008da430032a20f8d90846db68b8e0ed5?cache_buster=1747929744">Type One Energy</a>’s design aims to deliver 350 megawatts of electricity to the grid by mid-2030 — enough power for tens of thousands of homes.</p> <p>Christofer Mowry, the Chief Executive Officer of the startup emphasized the urgency of a global energy transition, stating, “The energy industry needs more reliable, clean, power generation technology that can meet the rapidly increasing demand for electricity and we are delivering a commercially compelling solution.”<br><br>In an industry first, the Infinity Two has passed independent technical scrutiny from a review board consisting of experts from distinguished organizations including Princeton Plasma Physics Lab (PPPL) and Westinghouse Electric Company.</p> <p>Dr. George Neilson, senior expert at Princeton Plasma Physics Lab, praised the project, noting, “This is the first serious fusion power plant design that I’ve seen. The work they’ve done to date provides a sound foundation for continued design development of what could be the first system to produce net electricity from fusion”.</p> <p>Funded by the U.S. Department of Energy, Type One Energy’s progress could prove a critical step in speeding up the design of stable and efficient fusion systems in future, moving us ever-closer to a world powered by clean and safe renewable energy.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="800" src="https://sociable.co/wp-content/uploads/2025/06/alex-shuper-chuuUf9ig1E-unsplash-1200x800.jpg" alt="" class="wp-image-95952" srcset="https://sociable.co/wp-content/uploads/2025/06/alex-shuper-chuuUf9ig1E-unsplash-1200x800.jpg 1200w, https://sociable.co/wp-content/uploads/2025/06/alex-shuper-chuuUf9ig1E-unsplash-375x250.jpg 375w, https://sociable.co/wp-content/uploads/2025/06/alex-shuper-chuuUf9ig1E-unsplash-210x140.jpg 210w, https://sociable.co/wp-content/uploads/2025/06/alex-shuper-chuuUf9ig1E-unsplash-768x512.jpg 768w, https://sociable.co/wp-content/uploads/2025/06/alex-shuper-chuuUf9ig1E-unsplash-1536x1024.jpg 1536w, https://sociable.co/wp-content/uploads/2025/06/alex-shuper-chuuUf9ig1E-unsplash.jpg 1920w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure> <p><em>This article includes a client of an Espacio portfolio company</em>.</p> <p>The post <a href="https://sociable.co/business/u-s-fusion-power-plant-design-passes-independent-review/">U.S. Fusion Power Plant Design Passes Independent Review</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> Pet Health Meets Convenience: New Partnership Aims to Empower Pet Owners with At-Home Testing https://sociable.co/business/pet-health-meets-convenience-new-partnership-aims-to-empower-pet-owners-with-at-home-testing/ The Sociable urn:uuid:a76c2172-6f4e-3846-6dff-5399b10de604 Fri, 30 May 2025 19:08:29 +0300 <p>Innovative Pet Lab, a science-forward company offering at-home health tests for pets, today announced a new partnership with Independent Pet Supply Distributors, a trusted and highly respected supplier of premium pet products. Through this partnership, more pet parents across Washington, Oregon, Idaho, Montana, Alaska, and Hawaii will have access to Innovative Pet Lab’s at-home health [&#8230;]</p> <p>The post <a href="https://sociable.co/business/pet-health-meets-convenience-new-partnership-aims-to-empower-pet-owners-with-at-home-testing/">Pet Health Meets Convenience: New Partnership Aims to Empower Pet Owners with At-Home Testing</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>Innovative Pet Lab, a science-forward company offering at-home health tests for pets, today announced a new partnership with Independent Pet Supply Distributors, a trusted and highly respected supplier of premium pet products. Through this partnership, more pet parents across Washington, Oregon, Idaho, Montana, Alaska, and Hawaii will have access to Innovative Pet Lab’s at-home health tests.</p> <p>Within a market overloaded by products that over-promise and under-deliver, Innovative Pet Lab’s science-backed screening tools are a breath of fresh air for pet parents and veterinarians seeking early and actionable insights to improve the health and wellbeing of cats and dogs.&nbsp;</p> <p>At-home tests include the Comprehensive Gut Check, which analyzes key biomarkers related to gut health, providing clear, personalized recommendations to support digestion, immunity, and overall wellness. As well as the Stress Test, which measures long-term cortisol levels rather than short-term spikes, providing a more accurate picture of how ongoing stress may be affecting a pet’s health.&nbsp;</p> <p>With over 30 years of experience bringing innovative solutions that enhance the wellbeing of pets to independent pet retailers, Independent Pet Supply Distributors was a natural fit for making these tools available to more pet parents and veterinarians across the west coast and beyond.</p> <p>Commenting on the new partnership, Jamie Smith, CEO at Innovative Pet Lab, said, “We’re thrilled to partner with Independent Pet Supply to expand access to our at-home pet health testing kits. Their trusted relationships with independent pet retailers and their deep roots in the communities they serve make them the perfect partner. It’s especially meaningful to work with a distributor who shares our commitment to providing only the highest-quality products and supporting brands that prioritize the well-being of pets.”</p> <p>Neda Khorami, Owner of Independent Pet Supply, added, “We’re excited to partner with Innovative Pet Lab and bring their at-home pet health testing kits to our retail partners. Their commitment to pet wellness aligns with our values, and we’re confident this innovative product will be a strong addition for stores looking to offer smart, science-backed solutions to their customers.”</p> <p>The partnership is set to begin immediately, with Innovative Pet Lab’s screening tests expected to hit shelves soon.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="900" src="https://sociable.co/wp-content/uploads/2025/06/IPL-Founding-Team-1200x900.jpg" alt="" class="wp-image-95945" srcset="https://sociable.co/wp-content/uploads/2025/06/IPL-Founding-Team-1200x900.jpg 1200w, https://sociable.co/wp-content/uploads/2025/06/IPL-Founding-Team-375x281.jpg 375w, https://sociable.co/wp-content/uploads/2025/06/IPL-Founding-Team-768x576.jpg 768w, https://sociable.co/wp-content/uploads/2025/06/IPL-Founding-Team-1536x1152.jpg 1536w, https://sociable.co/wp-content/uploads/2025/06/IPL-Founding-Team-2048x1536.jpg 2048w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></figure> <p><em>This article includes a client of an Espacio portfolio company</em>.</p> <p>The post <a href="https://sociable.co/business/pet-health-meets-convenience-new-partnership-aims-to-empower-pet-owners-with-at-home-testing/">Pet Health Meets Convenience: New Partnership Aims to Empower Pet Owners with At-Home Testing</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> Club of Rome launches joint taskforce that would restrict your food, travel & ownership choices https://sociable.co/government-and-policy/club-of-rome-taskforce-restrict-food-travel-ownership-choices/ The Sociable urn:uuid:e554e256-e312-9634-217a-616f991f1c9d Wed, 28 May 2025 20:18:36 +0300 <p>The &#8216;Materials and Consumption Taskforce&#8217; is an attempt to micro-manage all aspects of your life: perspective The Club of Rome and the Hot or Cool Institute launch the &#8220;Materials and Consumption Taskforce&#8221; that will give policy recommendations that if implemented, would restrict your ability to decide how you travel, what you eat, and how you [&#8230;]</p> <p>The post <a href="https://sociable.co/government-and-policy/club-of-rome-taskforce-restrict-food-travel-ownership-choices/">Club of Rome launches joint taskforce that would restrict your food, travel &amp; ownership choices</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <h2 class="wp-block-heading">The &#8216;Materials and Consumption Taskforce&#8217; is an attempt to micro-manage all aspects of your life: perspective</h2> <p>The Club of Rome and the Hot or Cool Institute launch the &#8220;<strong>Materials and Consumption Taskforce</strong>&#8221; that will give policy recommendations that if implemented, would restrict your ability to decide how you travel, what you eat, and how you live your life &#8212; all in the name of sustainability and the global economic system.</p> <p>Launched on May 23, the taskforce will begin producing &#8220;<strong><em>guidelines that will serve as a critical resource for policymakers, businesses, and civil society, providing an in-depth analysis of materials and consumption and offering practical solutions for a more resource-secure future</em></strong>,&#8221; according to the Club of Rome <a href="https://www.clubofrome.org/impact-hubs/reframing-economics/taskforce-materials-consumption/" target="_blank" rel="noreferrer noopener">press release</a>.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;The taskforce recognizes that materials and consumption lie at the heart of many interconnected crises. From the escalating demand for critical minerals to the impact of supply chains on climate change and social inequalities, addressing these issues is essential to building a sustainable and resilient future&#8221;</em></strong></p><cite>Club of Rome, Materials and Consumption Taskforce Press Release, May 2025</cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Lewis Akenji: Materials &amp; Consumption Taskforce" width="500" height="281" src="https://www.youtube.com/embed/BahEwYIfdGc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>The goal of the Materials and Consumption Taskforce are:</p> <ul class="wp-block-list"> <li><strong>Shifting the narrative</strong>: Moving beyond surface-level discussions to provide a nuanced understanding of the broader economic, environmental, and social impacts of material use.</li> <li><strong>Setting science-based targets</strong>: Developing measurable, science-based material use targets to guide policy design and drive meaningful change.</li> <li><strong>Strengthening governance</strong>: Advancing robust policy frameworks for sustainable material use, ensuring that policies are not only ambitious but also actionable. The objective will be – at last – to integrate the use of natural resources into the economic model guiding us.</li> <li><strong>Mobilizing collaboration</strong>: Establishing a collaborative engagement and communications framework to mobilize partners and amplify impact.</li> </ul> <p>The Club of Rome press release names three example reports from which the taskforce will draw inspiration and insights.</p> <p>Those reports include:</p> <ul class="wp-block-list"> <li>The United Nations: &#8220;<a href="https://www.resourcepanel.org/reports/global-resources-outlook-2024">Global Resources Outlook 2024</a>&#8220;</li> <li>The Hot or Cool Institute: &#8220;<a href="https://hotorcool.org/1-5-degree-lifestyles-report/">1.5-Degree Lifestyles report</a>&#8220;</li> <li>The European Environment Agency: &#8220;<a href="https://www.eea.europa.eu/en/analysis/publications/material-footprints-in-european-policy-making?activeTab=a143c359-c385-4663-bee6-76486c670c38">From Data to Decisions: Material Footprints in European Policy Making</a>&#8220;</li> </ul> <p>Combing through these lengthy reports, we see that the goal is to micro-manage nearly every aspect of our lives by restricting what we are allowed to consume &#8212; all under the guise of saving the planet. </p> <p>All three reports say that society needs to move towards a circular economy in which you own nothing and rent everything.</p> <p>All three reports say that society needs to move away from consuming meat and move towards a plant-based diet.</p> <p>And all three reports agree that society needs to <a href="https://sociable.co/government-and-policy/reduce-car-ownership-increase-public-transport-manchester-wef/" target="_blank" rel="noreferrer noopener">reduce private car ownership</a> and move into 15-minute cities.</p> <h3 class="wp-block-heading">Restricting Ownership within the Circular Economy </h3> <p>With 181 pages, the &#8220;<strong>UN Global Resources Outlook 2024</strong>&#8221; starts off with a call for to transition to a <a href="https://sociable.co/?s=circular+economy" target="_blank" rel="noreferrer noopener">circular economy</a>, which is the inspiration for the infamous <a href="https://sociable.co/web/wef-director-youll-own-nothing-be-happy-disinformation-campaign/" target="_blank" rel="noreferrer noopener">phrase</a>, &#8220;<strong><em>You&#8217;ll Own Nothing. And You&#8217;ll Be Happy</em></strong>.&#8221;</p> <p>In the forward to the report, UN Environment Program Executive Director Inger Andersen writes:</p> <p>&#8220;<strong><em>It is important to note that the circular models we must follow are not just about recycling; they are about keeping materials in use for as long as possible, and rethinking how we design and deliver goods as well as services, thereby creating new business models</em></strong>.&#8221;</p> <p>And what are these new business models?</p> <p>The circular economy <a href="https://sociable.co/technology/the-great-reset-circular-economy-products-as-services-own-nothing-happy/" target="_blank" rel="noreferrer noopener">Product-as-a-Service</a> business model turns all products into services, so you never actually own anything, and you become a renter for life.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;To increase energy and material efficiency, reduce waste generation and ensure that the products brought to market are safe and more circular, the regulatory framework needs to favor circular economy business models&#8221;</em></strong></p><cite>United Nations, &#8220;Global Resources Outlook,&#8221; March 2024</cite></blockquote></figure> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">&#39;You&#39;ll own nothing &amp; be happy&#39; Product as a Service circular economy business model.<br>&quot;Why would I actually sell you the product if you are primarily interested in the benefit? Maybe I can stay the owner &amp; just sell you the benefit as a service”: Frans Van Houten, WEF, 2016 <a href="https://t.co/EG9Kq5P2AR">pic.twitter.com/EG9Kq5P2AR</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1595523540446502914?ref_src=twsrc%5Etfw">November 23, 2022</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Moving from ownership of products to usership of services as well as a slowing down their use are also among the sufficiency practices to consider&#8221;</em></strong></p><cite>Hot or Cool Institute, &#8220;1.5-Degree Lifestyles,&#8221; October 2021</cite></blockquote></figure> <p>Moving on to the next report on the list of inspiration for the new task force, the Hot or Cool Institute&#8217;s 164 page report also pushes for a circular economy.</p> <p>In addition to calling for the end of &#8220;ownership of products&#8221; in favor of &#8220;usership of services,&#8221; the report says:</p> <p>&#8220;<strong><em>Increasing the lifespan of products and goods by penalizing planned obsolescence as well as moving from a linear use of materials and products to a circular one by reducing, reusing, recycling, and producing locally will reduce emissions from goods</em></strong>.&#8221;</p> <p>And with their proposed &#8220;carbon rationing,&#8221; there would be winners and losers &#8212; the losers being the countries whose people have been uplifted out of poverty over the past 100 years with the help of fossil fuels.</p> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="811" height="467" src="https://sociable.co/wp-content/uploads/2025/05/image-2.png" alt="" class="wp-image-95867" srcset="https://sociable.co/wp-content/uploads/2025/05/image-2.png 811w, https://sociable.co/wp-content/uploads/2025/05/image-2-375x216.png 375w, https://sociable.co/wp-content/uploads/2025/05/image-2-768x442.png 768w" sizes="(max-width: 811px) 100vw, 811px" /><figcaption class="wp-element-caption"><sub><em>Source: Hot or Cool Institute, &#8220;1.5-Degree Lifestyles,&#8221; October 2021</em></sub></figcaption></figure> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Circular business models — although their scale is still rather limited — operate under this logic. These seek to replace ownership with sharing, thus replacing products with the service they provide&#8221;</em></strong></p><cite>European Environment Agency, &#8220;From Data to Decisions: Material Footprints in European Policy Making,&#8221; October 2024</cite></blockquote></figure> <p>And to round-off the circular economy trifecta in the inspirational reports, the European Environment Agency also wants you to own nothing and be happy by seeking &#8220;<strong><em>to replace ownership with sharing</em></strong>.&#8221;</p> <p>The European Environment Agency&#8217;s vision for the future is one where you wouldn&#8217;t even own the shirt on your back.</p> <p>For example, the report says, &#8220;<strong><em>To address the high environmental footprint of clothing and footwear production a behavioral change and policy support are crucial to making the shift towards circular business models</em></strong>.&#8221;&nbsp;</p> <p>Now that you don&#8217;t have a choice in owning anything, let&#8217;s move on to the next area of your life that the new taskforce wants to control &#8212; food.</p> <h3 class="wp-block-heading">Restricting the Food You Eat for Your Safety and the Planet&#8217;s</h3> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;To move away from animal protein, synergies could be established with the human health agenda, since some of the most impactful commodities have also negative impacts on health (such as red meat, processed food and so on)&#8221;</em></strong></p><cite>United Nations, &#8220;Global Resources Outlook,&#8221; March 2024</cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Spotlight on the 2024 Global Resources Outlook Report" width="500" height="281" src="https://www.youtube.com/embed/jaHZwExw7OA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>With carbon as the ever-present boogeyman, the three reports say that eating meat is bad for the climate, and what&#8217;s bad for the climate is also bad for your health.</p> <p>Therefore, in order to have an &#8220;environmentally optimal diet,&#8221; you must be vegetarian or at least pescatarian, and you must severely limit meat consumption or remove it entirely from your diet.</p> <p>According to the United Nations report:</p> <p>&#8220;<strong><em>An optimized diet that is considered healthy and minimal impact did not include meat, but did include fish (from a sustainable fishery) to meet nutrient needs, assuming no nutritional supplements are being consumed. Diet compositions are similar whether optimizing for climate change or biodiversity impacts, but climate-friendly diets include more legume consumption while biodiversity-friendly diets rely on more energy from fats, oils and eggs</em></strong>.&#8221;</p> <p>Additionally, they say that &#8220;<strong><em>An environmentally optimal diet that meets all health requirements is nearly entirely plant based, while also including some dairy products and small amounts of (fatty, low impact) fish</em></strong>.&#8221;</p> <p>Which diet would you choose when forced to comply, the &#8220;climate-friendly&#8221; or the &#8220;biodiversity-friendly?&#8221;</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;The options with large emission reduction potentials as revealed in this report are reducing car travel, air travel, meat consumption, and fossil-based energy usage&#8221;</em></strong></p><cite>Hot or Cool Institute, &#8220;1.5-Degree Lifestyles,&#8221; October 2021</cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="1-5° Degree Lifestyles Trailer" width="500" height="375" src="https://www.youtube.com/embed/k2UrT_-BqiM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>The Hot or Cool Institute also says meat is a killer to humans and the planet.</p> <p>&#8220;<strong><em>Regarding food, the adoption of sustainable diets with reduced consumption of meat not only reduces personal carbon footprints, it is also healthier and linked to lower mortality rates, higher life expectancy, and lower risks of developing heart diseases and diabetes,</em></strong>&#8221; the report reads.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="681" height="161" src="https://sociable.co/wp-content/uploads/2025/05/image.png" alt="" class="wp-image-95822" srcset="https://sociable.co/wp-content/uploads/2025/05/image.png 681w, https://sociable.co/wp-content/uploads/2025/05/image-375x89.png 375w" sizes="auto, (max-width: 681px) 100vw, 681px" /><figcaption class="wp-element-caption"><em><sub>Source: Hot or Cool Institute, &#8220;1.5-Degree Lifestyles,&#8221; October 2021</sub></em></figcaption></figure> <p>The Hot or Cool Institute report goes on to say that &#8220;<strong><em>High impact options such as fossil-fueled private jets and mega yachts, excessive meat consumption, and customer loyalty programs that encourage unnecessary frequent flying and stays in wasteful hotels need to be edited out, for example, while innovation for more sustainable alternatives would need to be edited in</em></strong>.&#8221;</p> <p>So, basically you can&#8217;t enjoy the food you want to eat, the places you&#8217;ve been saving up to visit, or the hotels you wish to stay in.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Attempts to reduce the overall material footprint need to address the resource efficiency and consumption patterns within housing and food&#8221;</em></strong></p><cite>European Environment Agency, &#8220;From Data to Decisions: Material Footprints in European Policy Making,&#8221; October 2024</cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Together we bring you the knowledge and data needed for a sustainable Europe" width="500" height="281" src="https://www.youtube.com/embed/wD5XMmjmeMs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>The European Environment Agency report cited by the Club of Rome&#8217;s new taskforce doesn&#8217;t mention meat specifically, but it does say that &#8220;<strong><em>dietary shifts and the management of food waste can contribute to reducing the food sector’s material footprint</em></strong>.&#8221;</p> <p>If unelected globalists had their way, you&#8217;d never leave your pod, you wouldn&#8217;t be able to go on vacation, you wouldn&#8217;t be able choose what to eat, you&#8217;d be confined to a 15-minute neighborhood, and you wouldn&#8217;t own anything.</p> <h3 class="wp-block-heading">Restricting Travel &amp; Mobility To Keep You in 15-Minute Cities</h3> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;The 15 min city, which claims that urban citizens should have access to essential services within a 15-minute walk or bike ride, is being applied to cities such as Paris, Barcelona, and Portland&#8221;</em></strong></p><cite>United Nations, &#8220;Global Resources Outlook,&#8221; March 2024</cite></blockquote></figure> <p>The United Nations report envisions a future where you aren&#8217;t allowed to own a vehicle, you aren&#8217;t allowed to fly, and you don&#8217;t leave your 15 minute ghetto.</p> <p>According to the spin doctors at the UN, &#8220;<strong><em>Turning away from private car use can be perceived as limiting, yet it can also boost market demand for new business models and sustainable options (alternative transport modes and new ways to power them), fostering new consumer choices</em></strong>.&#8221;</p> <p>The UN report goes on to say, &#8220;<strong><em>Sustainable consumer choices should avoid overconsumption and replace high-impact consumption with low-impact consumption</em></strong>. </p> <p>&#8220;<strong><em>This includes avoiding flights and car travel and instead using more public transport and switching to electric mobility and, for shorter distances, bikes</em></strong>.&#8221;</p> <p>They say they give consumers new choices, and indeed they do, by eliminating all other choices and replacing them with &#8220;new business models&#8221; that are circular in nature, so you own nothing and rent everything through ride shares and electrified public transport that, by design, won&#8217;t travel very far.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Sufficiency practices to reduce emissions from mobility include living car-free, ride sharing, reducing the travelled-distances, the weight of private cars, and speed limits&#8221;</em></strong></p><cite>Hot or Cool Institute, &#8220;1.5-Degree Lifestyles,&#8221; October 2021</cite></blockquote></figure> <p>The Hot or Cool Institute report also calls for reducing private vehicle ownership and reducing the distances you are allowed to travel.</p> <p>They call this sufficiency:</p> <p>&#8220;<strong><em>Applying sufficiency principles to mobility requires framing mobility as a service to be provided within the limited per-capita carbon budget to avoid the overshoot of the 1.5°C temperature target</em></strong>.&#8221;</p> <p>They want to &#8220;frame mobility as a service&#8221; &#8212; something beyond your control &#8212; because you won&#8217;t be able to own a vehicle.</p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">&quot;Ultimately, we want to reduce the dependency on car ownership, and we want to increase the dependency on public transport&quot; Deputy Mayor of Greater Manchester <a href="https://twitter.com/salford_mayor?ref_src=twsrc%5Etfw">@Salford_Mayor</a> Paul Dennett at the WEF <a href="https://twitter.com/hashtag/AMNC24?src=hash&amp;ref_src=twsrc%5Etfw">#AMNC24</a> Summer Davos in China <a href="https://t.co/UDNZesJmK6">pic.twitter.com/UDNZesJmK6</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1806769893028897049?ref_src=twsrc%5Etfw">June 28, 2024</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;More recently, there has been an increasing focus on avoiding air travel with the flying shame movement&#8221;</em></strong></p><cite>Hot or Cool Institute, &#8220;1.5-Degree Lifestyles,&#8221; October 2021</cite></blockquote></figure> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="599" height="841" src="https://sociable.co/wp-content/uploads/2025/05/image-1.png" alt="" class="wp-image-95830" srcset="https://sociable.co/wp-content/uploads/2025/05/image-1.png 599w, https://sociable.co/wp-content/uploads/2025/05/image-1-375x527.png 375w" sizes="auto, (max-width: 599px) 100vw, 599px" /><figcaption class="wp-element-caption"><sub><em>Source: Hot or Cool Institute, &#8220;1.5-Degree Lifestyles,&#8221; October 2021</em></sub></figcaption></figure> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;The sustainable and smart mobility strategy adopted in EU in 2020 aims at promoting the use of more sustainable transport modes. It calls for increasing the number of passengers travelling by rail and commuting by public transport and active modes, and transporting more goods by rail, inland waterways and short sea shipping instead of by road&#8221;</em></strong></p><cite>European Environment Agency As the tech talent shortage continues, Ness Digital Engineering nurtures its rising stars https://sociable.co/business/as-the-tech-talent-shortage-continues-ness-digital-engineering-nurtures-its-rising-stars/ The Sociable urn:uuid:669506e0-81bf-41f8-aa0d-b828d0385408 Wed, 28 May 2025 16:00:00 +0300 <p>Talent in the tech industry has long been a hot commodity. Yet in today&#8217;s world, the proliferation of digital tools and data-driven products means that almost every C-suite is looking at how to bolster their high-performing tech divisions.  The trend means that talent is in increasingly high demand. It&#8217;s estimated that the US tech workforce will [&#8230;]</p> <p>The post <a href="https://sociable.co/business/as-the-tech-talent-shortage-continues-ness-digital-engineering-nurtures-its-rising-stars/">As the tech talent shortage continues, Ness Digital Engineering nurtures its rising stars</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>Talent in the tech industry has long been a hot commodity. Yet in today&#8217;s world, the proliferation of digital tools and data-driven products means that almost every C-suite is looking at how to bolster their high-performing tech divisions. </p> <p>The trend means that talent is in increasingly high demand. It&#8217;s estimated that the US tech workforce will grow at <a href="https://www.comptia.org/content/research/state-of-the-tech-workforce">twice the rate</a> of the overall US workforce. </p> <p>Meanwhile, a survey featured in <a href="https://www2.deloitte.com/us/en/insights/topics/talent/overcoming-the-tech-talent-shortage-amid-transformation.html">Deloitte</a> found that 70% of technical workers had multiple job offers when they took their most recent roles.</p> <p>The pressure is mounting for companies to retain their star performers that make significant contributions to the company.&nbsp;</p> <p>And while the rise of sophisticated AI tools had some questioning whether roles would become obsolete, the best leaders recognize that top talent is needed more than ever to guide projects to success, creative innovative new products or launch an award winning campaign. </p> <p>In 2025, many are choosing to double-down on workplace development initiatives that not only nurture a pipeline of talent from within, but take steps to improve staff retention rates by celebrating excellence and supporting rising stars. </p> <h3 class="wp-block-heading"><strong>Ahead of the pack for talent development&nbsp;</strong></h3> <p>This week Ness Digital Engineering (Ness), a global digital services transformation company, was recognized with the 2025 BEST Award by the Association for Talent Development (ATD) &#8211; a highly sought-after recognition that celebrates organizations able to demonstrate the direct impact that talent has on enterprise success. </p> <div class="wp-block-image"> <figure class="alignright size-full is-resized"><img fetchpriority="high" decoding="async" width="450" height="450" src="https://sociable.co/wp-content/uploads/2025/05/1582724924864.jpeg" alt="" class="wp-image-95871" style="width:255px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/05/1582724924864.jpeg 450w, https://sociable.co/wp-content/uploads/2025/05/1582724924864-375x375.jpeg 375w" sizes="(max-width: 450px) 100vw, 450px" /><figcaption class="wp-element-caption">Dr. Ranjit Tinaikar</figcaption></figure></div> <p>Said Ranjit Tinaikar, CEO of Ness Digital Engineering, “Talent is at the heart of everything we do, and our continued success depends on empowering our people to grow with the evolving demands of the industry. This award is a proud reflection of the strong learning culture we&#8217;ve built at Ness Digital Engineering, one that prioritizes continuous development, curiosity, and future-readiness.”</p> <p>The company’s commitment to learning and development is demonstrated in the results of the award, which noted that 94% of the organization actively participated in learning in 2024 with no signs of slowing in 2025. </p> <p>It also suggests that Ness is playing close attention to external employment trends to get ahead of the pack. A <a href="https://seismic.com/blog/millennials-gen-z-demand-skill-development/">2025 survey</a> of over 1,000 full-time employees across the U.S. found that 79% of Gen Z employees and 75% of Millennials said they’d actively look for a new job if their current employer didn’t offer upskilling opportunities.</p> <p>Yet the most effective training programs are ones that align closely with business goals. Here, the Ness Academy connects the dots between continuous professional development and emerging industry demand to build future-ready talent and enrich company culture.&nbsp;</p> <h3 class="wp-block-heading"><strong>A strategic approach to talent&nbsp;&nbsp;</strong></h3> <p>The 2025 BEST Award is a testament to the results that Ness has already achieved with its training and development programs, including the Ness Academy. </p> <p>However, these were far from a happy accident. Instead, the results that caught the attention of the judges at ATD are the result of a comprehensive talent development strategy. </p> <div class="wp-block-image"> <figure class="alignleft size-full is-resized"><img decoding="async" width="641" height="641" src="https://sociable.co/wp-content/uploads/2025/05/1723225483891.jpeg" alt="" class="wp-image-95872" style="width:255px" srcset="https://sociable.co/wp-content/uploads/2025/05/1723225483891.jpeg 641w, https://sociable.co/wp-content/uploads/2025/05/1723225483891-375x375.jpeg 375w" sizes="(max-width: 641px) 100vw, 641px" /><figcaption class="wp-element-caption">Elizabeth Rafferty</figcaption></figure></div> <p>According to Elizabeth Rafferty, Chief People Officer at Ness Digital Engineering, “At Ness, our people strategy is deeply intertwined with business outcomes. We’ve built learning pathways that are personalized, practical, and aligned with future skills.&#8221;</p> <p>&#8220;This recognition by ATD reaffirms our belief that when we invest in our people, we don’t just build better careers, we build a stronger, more resilient organization,” added the executive.</p> <p>For Ness, its talent development strategy brings together five key pillars.&nbsp;</p> <p>First, the company ensures that all employees have the latest digital skills that support both career growth and client satisfaction. This includes a comprehensive certification program in Data, Cloud, UI, Agile, DevOps, and GenAI, along with graduate and partner initiatives. </p> <p>NessNext ensures that the best talent can rise to the surface, taking active steps to improve internal mobility through upskilling and rotating associates.&nbsp;</p> <p>The digital enterprise leader also recognizes the importance of building a strong internal leadership pipeline that improves long-term business continuity and performance. This is achieved through&nbsp; programs like Ness Certified Engineering Lead, Gravitas, iLead, and ‘Data to Story.’&nbsp;</p> <p>The SkillNess Repository offers real-time skill profiling and enables targeted talent deployment and development.</p> <p>Finally, a continuous culture of learning is nurtured through round tables, fireside chats and the Tech Tribe to drive high-impact results and programs that give employees the skills they need to perform to their full potential&nbsp;</p> <h3 class="wp-block-heading"><strong>Talent: the Invaluable business resource for 2025&nbsp;</strong></h3> <p>Since 2003, the BEST Awards have recognized organizations that demonstrate enterprise-wide success through talent development. </p> <p>“These 57 BEST organizations are driving impact and solving business challenges through talent development practices, and doing so in innovative ways,” said Tony Bingham, ATD president and chief executive officer. “Senior leaders in these organizations understand the critical strategic role learning has, and they are committed to investing in the growth and development of their people.”</p> <p>At Ness, 94% of the organization actively participated in learning in 2024. This is a testament to the company’s commitment to creating a vibrant learning culture, building future-ready talent, and aligning business goals with skill development.</p> <p>The post <a href="https://sociable.co/business/as-the-tech-talent-shortage-continues-ness-digital-engineering-nurtures-its-rising-stars/">As the tech talent shortage continues, Ness Digital Engineering nurtures its rising stars</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> Prezent launches My Workspace to ensure AI-powered presentation software works as tool, not a burden https://sociable.co/business/prezent-launches-my-workspace-to-ensure-ai-powered-presentation-software-works-as-tool-not-a-burden/ The Sociable urn:uuid:ebee5766-1bd5-fa62-cc1a-85aeecc88449 Tue, 27 May 2025 22:44:25 +0300 <p>In an ideal scenario, professionals in 2025 should be able to leverage a personal suite of software apps that seamlessly integrate within an organization&#8217;s systems to meaningfully save time and boost productivity.  In reality, we often find that our time and attention are sapped as we juggle between an array of options.  In fact, according [&#8230;]</p> <p>The post <a href="https://sociable.co/business/prezent-launches-my-workspace-to-ensure-ai-powered-presentation-software-works-as-tool-not-a-burden/">Prezent launches My Workspace to ensure AI-powered presentation software works as tool, not a burden</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>In an ideal scenario, professionals in 2025 should be able to leverage a personal suite of software apps that seamlessly integrate within an organization&#8217;s systems to meaningfully save time and boost productivity. </p> <p>In reality, we often find that our time and attention are sapped as we juggle between an array of options.  In fact, according to a recent article in Fast Company, high achievers pay close attention to the <a href="https://www.fastcompany.com/91340310/ways-high-achievers-use-tech-to-get-more-done-productivity">risk of distraction</a> that accompanies software solutions.  </p> <p>Still, that’s just half of the picture.&nbsp;</p> <p>When it comes time to use AI or creative software, it’s no secret that the output of these tools is often limited to the data and inputs that it has access to. However, controls around how apps are allowed to access file stores and how data is handled within an organization mean that professionals often have to manage file uploads and access manually. </p> <p>In turn, this drains time further and detracts from the usefulness of software that should be a tool, not a burden.&nbsp;</p> <p>To address this and help professionals access a meaningful productivity boost by using software to create professional business presentations, AI-powered startup <a href="https://prezent.ai/">Prezent</a> has announced the launch of My Workspace.&nbsp;</p> <h3 class="wp-block-heading"><strong>A central hub for audience-ready presentations&nbsp;</strong></h3> <p>Digging through disorganized files, re-uploading the same documents, and waiting for content to process still eats up valuable time. </p> <p>This can end up cancelling out the benefits of AI when it comes to saving time and boosting productivity. </p> <p>My Workspace is a central hub designed to build slide decks and presentations at even faster speeds by giving the company’s suite of AI-powered solutions access to the content it needs to create tailored presentations that resonate with audiences.&nbsp;</p> <p>With a central filestore available on its platform, professionals no longer need to reu-pload files multiple times or wait for files to process. My Workspace isn’t a new feature, but rather the foundational building block enabling businesses and enterprise users to store, organize, and reuse all the assets that power their presentations.</p> <p>With a personal vault of content to hand, My Workspace interacts with other features from the company including Auto Generator and Slide Library. The content hub also works across tools like Synthesis and Template Converter to make sure users always have the files they need at their fingertips.</p> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="675" src="https://sociable.co/wp-content/uploads/2025/05/1820491459-76b54316b53c2d08c40d472613589d1e0851657f03a3d489f038e40ae2047765-d-1200x675.webp" alt="" class="wp-image-95851" srcset="https://sociable.co/wp-content/uploads/2025/05/1820491459-76b54316b53c2d08c40d472613589d1e0851657f03a3d489f038e40ae2047765-d-1200x675.webp 1200w, https://sociable.co/wp-content/uploads/2025/05/1820491459-76b54316b53c2d08c40d472613589d1e0851657f03a3d489f038e40ae2047765-d-375x211.webp 375w, https://sociable.co/wp-content/uploads/2025/05/1820491459-76b54316b53c2d08c40d472613589d1e0851657f03a3d489f038e40ae2047765-d-768x432.webp 768w, https://sociable.co/wp-content/uploads/2025/05/1820491459-76b54316b53c2d08c40d472613589d1e0851657f03a3d489f038e40ae2047765-d-1536x864.webp 1536w, https://sociable.co/wp-content/uploads/2025/05/1820491459-76b54316b53c2d08c40d472613589d1e0851657f03a3d489f038e40ae2047765-d.webp 1920w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <h3 class="wp-block-heading"><strong>Personalization and productivity in one&nbsp;&nbsp;</strong></h3> <p>The new solution also helps individuals move faster when building communication materials from the AI-powered startup. These benefits are multiplied when applied across entire teams. </p> <p>Projects, tags, and search tools make it easy to stay on top of your content. Once uploaded and organized, team leaders can share this with relevant groups or across the whole organization. Whether it’s sales or marketing, C-suite leadership or finance, a well organized content filestore with appropriate tagging means every discipline in the organization can build meaningful presentations even more quickly. </p> <p>Team leaders can ensure that important documents or files are readily available to the users who need them, reducing the amount of time spent on edits and review. My Workspace also includes a handy search bar to help all users on the account easily find the files they need, whether it’s an Excel spreadsheet with the latest figures, research links for a funding bid or brand visuals and creative references to bring the slides to life.&nbsp;</p> <p>This highlights how Prezent, as a company, is continually finding ways to help teams do more.&nbsp;</p> <p>The CEO of Prezent, Rajat Mishra, recently <a href="https://www.linkedin.com/posts/rajatbmishra_anthropic-ceo-dario-amodei-said-something-activity-7327682941336141824-qbB5?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABajU4wB5-aOIPM7pDSGa07x0PS6iBUfHa4">shared his thoughts</a> on how we can use AI as a tool, not a replacement.  “Just as generative AI tools can boost a developer’s productivity, they can also empower professionals in business communication to craft compelling narratives faster and more effectively than ever before,” said the CEO.</p> <h3 class="wp-block-heading"><strong>Privacy and compliance&nbsp;</strong></h3> <p>Over the past couple of months, we’ve seen copyright come back into the spotlight of conversations around GenAI.&nbsp;</p> <p>The U.S. Copyright Office <a href="https://www.axios.com/2025/05/13/ai-copyright-office-report-fight">published a new report</a> on how the industry can tackle AI training when protected materials are involved. </p> <p>While this is focused more on public tools like ChatGPT that train on public data sources like online internet materials, it highlights widespread concerns about how sensitive information is used by LLMs that run AI tools. </p> <p>Here, companies that use My Workspace can rest assured that the files are never used to train AI models. Instead, files are pre-processed to help generate faster and more accurate presentations, while keeping data secure, private and GDPR-compliant.&nbsp;</p> <p>This gives professionals the best of both worlds. Teams can save time spent crafting nuanced communication materials with AI features that use any file as context. Yet at the same time, company data and IP aren’t compromised during the process. For professionals in industries like finance or pharmaceuticals, this is often a major concern that can obstruct the use of AI tools. </p> <p>The announcement also shows progress after Prezent raised <a href="https://techcrunch.com/2025/03/19/prezent-raises-20m-to-build-ai-for-slide-decks/">$20 million in March of 2025</a> to develop and refine its AI models for different use cases and expand into new markets. </p> <p>As such, the launch of My Workspace marks the latest milestone in Prezent’s mission to democratize access to premium communication tools.</p> <p>The post <a href="https://sociable.co/business/prezent-launches-my-workspace-to-ensure-ai-powered-presentation-software-works-as-tool-not-a-burden/">Prezent launches My Workspace to ensure AI-powered presentation software works as tool, not a burden</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> NTT’s simultaneous Kabuki performance shows photonics connectivity is more than a song and dance https://sociable.co/business/ntts-simultaneous-kabuki-performance-shows-photonics-connectivity-is-more-than-a-song-and-dance/ The Sociable urn:uuid:ec26aad4-b885-af9b-d3ec-756c65e4313f Mon, 26 May 2025 18:44:52 +0300 <p>In a fusion of tradition and technology, Japanese tech firm NTT unveiled the capabilities of its Innovative Optical and Wireless Network (IOWN)&#160; through a Kabuki performance at the Osaka Expo on Saturday, May 24.&#160; The play, which was repeated on Sunday, was performed simultaneously in Taipei and Osaka, with actors in both cities interacting in [&#8230;]</p> <p>The post <a href="https://sociable.co/business/ntts-simultaneous-kabuki-performance-shows-photonics-connectivity-is-more-than-a-song-and-dance/">NTT’s simultaneous Kabuki performance shows photonics connectivity is more than a song and dance</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>In a fusion of tradition and technology, Japanese tech firm NTT unveiled the capabilities of its Innovative Optical and Wireless Network (IOWN)&nbsp; through a Kabuki performance at the Osaka Expo on Saturday, May 24.&nbsp;</p> <span id="more-95802"></span> <p>The play, which was repeated on Sunday, was performed simultaneously in Taipei and Osaka, with actors in both cities interacting in real time with live-streamed counterparts over 1,000 miles away.</p> <p>The spectacle was enabled by the world’s first international IOWN All-Photonics Network (APN), a technology spearheaded by NTT and backed by the likes of Google and Microsoft that hopes to lead the next generation of internet.</p> <p>“Today, for the first time in the world, the Yumeshima venue here and the venue in Taiwan are connected via IOWN’s international All-Photonics Network,” said Akira Shimada, President and CEO of NTT, at the event in Osaka.</p> <p>NTT has bet big on IOWN, which it believes will solve many of the problems surrounding current wireless infrastructure.</p> <p>In contrast to conventional fiber-optic networks which rely on electronics and copper wiring, IOWN employs an all-photonic infrastructure. Photonics, which are light-based components, allow faster data transmission and lower latency than electronic networks.&nbsp;</p> <p>NTT believes that, once completed, its IOWN network will be able to lower power consumption by 100 times, increase data transmission capacity by 125 times and reduce end-to-end latency by 200 times.</p> <div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img fetchpriority="high" decoding="async" width="1200" height="900" src="https://sociable.co/wp-content/uploads/2025/05/IMG_6879-1200x900.jpg" alt="" class="wp-image-95809" style="width:616px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/05/IMG_6879-1200x900.jpg 1200w, https://sociable.co/wp-content/uploads/2025/05/IMG_6879-375x281.jpg 375w, https://sociable.co/wp-content/uploads/2025/05/IMG_6879-768x576.jpg 768w, https://sociable.co/wp-content/uploads/2025/05/IMG_6879-1536x1152.jpg 1536w, https://sociable.co/wp-content/uploads/2025/05/IMG_6879.jpg 1920w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">NTT&#8217;s Kabuki performance was simultaneously performed at the Osaka Expo in Osaka, Japan and in Taipei, Taiwan on May 24. Image credit: The Sociable.</figcaption></figure></div> <p>If successful, IOWN would offer a solution to the mounting energy consumption required to store and process the world’s data. Data centers, which already make up roughly 1.5% of global electricity use, are expected to use twice as much energy by <a href="https://www.nature.com/articles/d41586-025-01113-z">2030</a>.</p> <p>Reducing power consumption would significantly reduce the financial burden for firms like NTT, which is one of the world’s largest data center operators. It would also reduce the environmental impact of the modern data economy.</p> <p>In 2020, the company formed the IOWN Global Forum alongside Intel and the Sony Group. The non-profit organization works with industry leaders to advance the development of all-photonics infrastructure and technology.</p> <p>In addition to Google and Microsoft, the forum’s over 150 members include international tech titans like Nvidia and Samsung.</p> <p>NTT’s Kabuki performance exhibited the fruits of this collaboration and showed that the Japanese firm’s $3.6 billion annual investment in R&amp;D efforts is paying off.</p> <p>The company claims to be the world leader in optical engineering and electronics and has positioned itself as a trailblazer in developing optical networks.&nbsp;</p> <p>Its IOWN technology was also integrated into the Osaka World Expo, with its APN equipment installed in the venue’s fiber optic network.</p> <p>While NTT demonstrated that IOWN has left the conceptual stage of its development, the technology still has a ways to go.</p> <p>NTT aims to develop its first interchip IOWN network by 2028 and intrachip network by 2032.&nbsp;</p> <p>But integrating IOWN into global wireless networks will not be easy. Rolling out the technology on a worldwide scale will require enormous investment and international cooperation.</p> <p>NTT also faces competition from Huawei, which is developing its own plans for an all-optical network called OptiX.</p> <p>For now, NTT’s Kabuki performance is just the first act in what may be a dramatic technological revolution.</p> <p>The post <a href="https://sociable.co/business/ntts-simultaneous-kabuki-performance-shows-photonics-connectivity-is-more-than-a-song-and-dance/">NTT’s simultaneous Kabuki performance shows photonics connectivity is more than a song and dance</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> UN finalizes neurotech ethics draft, to be adopted at General Conference https://sociable.co/government-and-policy/un-neurotech-ethics/ The Sociable urn:uuid:fe0fdb60-9dcb-483e-7e43-e4f66c41b65d Wed, 21 May 2025 20:34:50 +0300 <p>The United Nations Educational, Scientific, and Cultural Organization (UNESCO) finalizes its &#8220;Recommendation on the Ethics of Neurotechnology&#8221; draft ahead of the 43rd Session of the General Conference in November. After a week of revisions at the UNESCO Intergovernmental Meeting for the &#8220;Draft Recommendation on the Ethics of Neurotechnology,&#8221; participants unanimously agreed on a final draft, [&#8230;]</p> <p>The post <a href="https://sociable.co/government-and-policy/un-neurotech-ethics/">UN finalizes neurotech ethics draft, to be adopted at General Conference</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>The United Nations Educational, Scientific, and Cultural Organization (UNESCO) finalizes its &#8220;Recommendation on the Ethics of Neurotechnology&#8221; draft ahead of the 43rd Session of the General Conference in November.</p> <p>After a week of revisions at the UNESCO Intergovernmental <a href="https://webcast.unesco.org/events/2025-05-IMDREN/" target="_blank" rel="noreferrer noopener">Meeting</a> for the <strong>&#8220;Draft Recommendation on the Ethics of Neurotechnology</strong>,&#8221; participants unanimously agreed on a final draft, which is expected <a href="https://www.unesco.org/en/ethics-neurotech/recommendation?hub=83294" target="_blank" rel="noreferrer noopener">to be adopted</a> at the General Conference, which takes place October 30 &#8212; November 13.</p> <p>Being a multipurpose technology, neurotech has the ability to heal the impaired, enhance the healthy, create superhuman soldiers, and hack all of humanity in both beneficial and nefarious ways.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Member States should, according to their specific contexts, governing structures and constitutional provisions, credibly and transparently advance the ethics of neurotechnology, in line with this Recommendation&#8221;</em></strong></p><cite>UNESCO,<strong><em> </em>Recommendation on the Ethics of Neurotechnology</strong>, May 2025</cite></blockquote></figure> <p>But first, what is neurotechnology?</p> <p>According to <a href="https://unesdoc.unesco.org/ark:/48223/pf0000393395/PDF/393395eng.pdf.multi" target="_blank" rel="noreferrer noopener">the recommendation</a>, &#8220;<strong><em>Neurotechnology refers currently to devices, systems, and procedures—encompassing both hardware and software—that directly measure, access, monitor, analyze, predict or modulate the nervous system to understand, influence, restore, or anticipate its structure, activity, function, (speech, motor)</em></strong>.&#8221;</p> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Your thoughts are not your own. With smart headbands, hats, ear buds, tattoos:<br>&quot;We can pick up emotional states like are you happy or sad or angry. We can pick up &amp; decode faces that you&#39;re seeing in your mind. Your PIN number to your bank account&quot;: Nita Farahany <a href="https://twitter.com/hashtag/wef23?src=hash&amp;ref_src=twsrc%5Etfw">#wef23</a> <a href="https://t.co/3DUNnPoUNg">pic.twitter.com/3DUNnPoUNg</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1616114732536303619?ref_src=twsrc%5Etfw">January 19, 2023</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;The ethical challenges raised by neurotechnology are deeply interconnected with human rights and human dignity, with concerns around autonomy, freedom of thought, mental privacy, personal integrity, data protection, security, safety, misuse, justice and solidarity, among others. <br>&#8220;In this context, an international and coordinated effort is required to steer an ethical development of neurotechnology for the benefit of humankind, as a means for the full enjoyment of human rights, while mitigating its potential negative impacts on them&#8221;</em></strong></p><cite>UNESCO,<strong><em> </em>Recommendation on the Ethics of Neurotechnology</strong>, May 2025 </cite></blockquote></figure> <p>Neurotechnology can be used to literally give voice to the voiceless; it can allow for more immersive experiences in gaming and the coming metaverse, and it can be used for total societal control by hacking into our brains and allowing governments and corporations to surveil the inner-most workings of our thoughts and feelings.</p> <p>In the end UNESCO says that all member states should adopt the recommendation on the ethics of neurotechnology, and that the UN will be charged with monitoring its implementation by developing a full-fledged program consisting of:</p> <ul class="wp-block-list"> <li>A UNESCO Readiness Assessment Methodology (RAM) to assist Member States in identifying their status at specific moments of their readiness trajectory along a continuum of dimensions;</li> <li>A UNESCO methodology for Ethical Impact Assessment (EIA) of neurotechnology based on rigorous scientific research and grounded in international human rights law, along with specific guidance for its implementation in the whole neurotechnology lifecycle, and capacity-building tools and materials to support Member States’ efforts to train government officials, policy-makers and other relevant actors on the methodology;</li> <li>A UNESCO methodology to evaluate ex ante and ex post the effectiveness and the efficiency of the policies for the ethics of neurotechnology and incentives against defined objectives;</li> <li>A UNESCO research program that will focus on the ethics of neurotechnology, grounded on an appraisal that is informed by the current state of technological developments, to assess the current and future impact of neurotechnology on societies and the environment. This evidence-based analysis will be gathered in a UNESCO observatory, to become a shared pool of knowledge and awareness of good practices and innovations available to all Member States and actors, in the form of research reports, data, and statistics regarding policies for ethics of neurotechnology. The research program should take into consideration the converging developments of neurotechnology with other technologies such as artificial intelligence and quantum technology, work to be conducted in collaboration with other relevant UNESCO initiatives.</li> <li>A UNESCO collaborative platform fostering meaningful exchanges and facilitating collaboration among Member States and among all actors to promote a global policy dialogue, including at Ministerial level in the context of a Global Forum on the ethics of Emerging Technologies. Supporting this effort, UNESCO shall establish a network of experts, with balanced representation of all UNESCO’s regional groups, on the neurotechnology</li> </ul> <p>Last week, the RAND Corporation published an <a href="https://www.rand.org/pubs/commentary/2025/05/silent-speech-loud-questions-the-dawn-of-brain-computer.html" target="_blank" rel="noreferrer noopener">opinion piece</a> on the ethics of neurotech &#8212; specifically Brain-Computer Interfaces (BCIs) &#8212; warning of the dangers to society, ranging from monitoring an employee&#8217;s mental state in the workplace to measuring unconscious engagement with ads, and all the way to neuro-targeting individuals to manipulate their behavior at subconscious levels. </p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;The ethical implications are enormous. The same technology that restores voice could become a surveillance tool—reading neural patterns to influence decisions or behaviors without consent. The spectre of &#8216;neuro-targeting&#8217; — manipulating people beneath the level of conscious awareness—will no longer be a dystopian fantasy, but become an emerging reality&#8221;</em></strong></p><cite>RAND, Silent Speech, Loud Questions: The Dawn of Brain-Computer Communication, May 2025</cite></blockquote></figure> <figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper"> <blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">A dystopian glimpse at the potential future of Hackable Humans: &quot;The government has subpoenaed employee brainwave data from the past year [&#8230;] They are looking for co-conspirators through synchronized brain activity&quot;: <a href="https://twitter.com/hashtag/wef23?src=hash&amp;ref_src=twsrc%5Etfw">#wef23</a> &#39;Ready for Brain Transparency?&#39; session <a href="https://t.co/EtIwjzk4b2">pic.twitter.com/EtIwjzk4b2</a></p>&mdash; Tim Hinchliffe (@TimHinchliffe) <a href="https://twitter.com/TimHinchliffe/status/1616107080259100672?ref_src=twsrc%5Etfw">January 19, 2023</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> </div></figure> <p>On BCIs, the RAND authors reflected, &#8220;<strong><em>These devices force a reconsideration of the nature of human expression. If thought can bypass language and emerge as direct action or speech, how will that reshape people&#8217;s inner lives? Will people censor themselves, knowing their thoughts could be captured or analyzed?</em></strong>&#8220;</p> <p>The UNESCO draft recommendation on the ethics of neurotech also attempts to tackle the discernment between what is freedom of thought, freedom of speech, and freedom of expression.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Neurotechnology should never be used to exert undue influence or manipulation, whether through force, coercion, or other means that compromise autonomy and freedom of thought. This protection should cover both the internal processing of thoughts and their external expression&#8221;</em></strong></p><cite>UNESCO,<strong><em> </em>Recommendation on the Ethics of Neurotechnology</strong>, May 2025 </cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Intergovernmental Meeting Draft Recommendation on the Ethics of Neurotechnology" width="500" height="281" src="https://www.youtube.com/embed/K2fYeFzVkW8?start=36491&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>On Autonomy and Freedom of Thought, the UNESCO recommendation states:</p> <ul class="wp-block-list"> <li>Throughout the whole lifecycle of neurotechnology, the protection and promotion of the rights of autonomy and freedom of thought must be secured and mental and physical integrity should be protected from any unwanted and harmful interference. </li> <li>Autonomy is not just individual but also relational, as it arises from and impacts one’s interactions and belonging with the community.</li> <li>Individuals should be able and empowered to make free, informed, and voluntary decisions about their engagement with neurotechnology throughout the whole lifecycle, in accordance with international law, including international human rights law, ethical and legal standards for informed consent and in line with other international standards. It is important to safeguard against any implicit and explicit coercion to use neurotechnology. Special attention should be given to children and adolescents and those in vulnerable situations.</li> <li>Consent should be prior, free and informed. Informed consent procedures should require opt-in and be affirmative, dynamic, iterative, comprehensive and transparent. These should provide detailed and accessible information about the purposes, risks, benefits, alternatives, and possible outcomes of the use of neurotechnology in all its application domains. Informed consent and assent should be adapted to and respectful of the individual’s age, decision-making capacity, culture, language, education level, and their mental and physical condition. In cases of persons with diminished or without capacity to consent, the authorization of their legal representatives or guardians is to be sought, and the best interest of the concerned individual should be pursued. Informed consent must always include the right to refuse or withdraw from using neurotechnology at any time particularly when individuals are in a power imbalance situation.</li> <li>Neurotechnology should never be used to exert undue influence or manipulation, whether through force, coercion, or other means that compromise autonomy and freedom of thought. This protection should cover both the internal processing of thoughts and their external expression.</li> </ul> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;ENHANCEMENT: The use of neurotechnology to improve memory, attention, or other aspects of human mental performance beyond medical need introduces additional complex ethical, social, and legal challenges, which can create new kinds of disparities in the global world. </em></strong><br>&#8220;<strong><em>When neurotechnology is used in these contexts, it raises crucial questions about equity, consent, individual and community autonomy, and the nature of enhancement of the nervous system itself.</em></strong><br>&#8220;<strong><em>Member States should ensure that any policies, law and regulatory frameworks that govern the whole lifecycle of neurotechnology in these contexts do not exacerbate social inequalities or lead to discrimination, address the potential risks (including to reversibility, invasiveness, and risks to autonomy, uphold human dignity and comply with international laws including international human rights law)&#8221;</em></strong></p><cite>UNESCO,<strong><em> </em>Recommendation on the Ethics of Neurotechnology</strong>, May 2025 </cite></blockquote></figure> <p>Another recommendation has to do with the concept of &#8220;nudging&#8221; where governments and corporations could use unconscious brain signals to nudge individuals in certain directions, thus manipulating their behavior on a subconscious level.</p> <p>Nudging can range from commercial neuromarketing ads to political messaging.</p> <p>The UNESCO recommendation says that member states should adopt comprehensive policies and regulations concerning:</p> <ul class="wp-block-list"> <li><strong>Recommender systems</strong>: explicitly prohibit the use of neural data and non-neural data allowing cognitive states inferences in recommender systems for manipulative or deceptive purposes, including in political, medical and commercial contexts. These regulations should require that any use of such data within these systems be based on explicit, informed opt-in consent from users.</li> <li><strong>Nudging</strong>: govern the use of neural data and non-neural data allowing cognitive states inferences for nudging—influencing individuals’ decisions or behaviors, often without their explicit awareness and understanding. This is particularly critical in sensitive areas such as political messaging and commercial advertisement where its use should not be accepted. If used in healthcare, the frameworks should require prior, free and informed consent for any use of such data to influence decisions or behavior, the right to opt out of these systems, and transparency and clear disclosures at the point of data collection, with strict limitations on using data for purposes beyond those explicitly disclosed.</li> <li><strong>Marketing during sleep and dream</strong>: prohibit the use of neurotechnology that influences or manipulates individuals during sleep, such as marketing during sleep and dream. Regulations should strictly prohibit commercial, marketing, or political applications that target individuals during sleep, using neurotechnology or neural data and non-neural data allowing cognitive states inferences. Additionally, robust oversight mechanisms should be required to ensure that any research or application of such technologies prioritizes the well-being, privacy, and autonomy of individuals, with particular attention to the potential long-term psychological and cognitive impacts of manipulating sleep states.</li> <li><strong>Neuromarketing</strong>: safeguard against unethical aims and practices in neuromarketing, including by requiring comprehensive disclosures to ensure that all neuromarketing activities are conducted transparently, with participants’ prior, free and informed consent. This includes ensuring that participants in neuromarketing research or campaigns are fully aware of methods, risks, and intentions and affirmatively opt-in to participation. The use, storage, and potential reuse of the collected data should be strictly regulated.</li> <li><strong>Closed Loop Environments</strong>: provide clear regulatory guidelines on the design and use of closed-loop environments—such as immersive computing devices that adjust experiences based on detected neural data and non-neural data allowing cognitive states inferences. These policies should require clear and accessible disclosure about how neural data and non-neural data allowing cognitive states inferences are used in these environments, prohibit real-time behavioral modification or manipulation without prior, free and informed consent, and implement safeguards specifically designed to prevent abuses such as unauthorized surveillance, manipulative interventions, and practices that could influence ways of thinking, decision-making processor behavior, ranging from political to commercial choices, or exploit psychological and emotional vulnerabilities in real-time. </li> </ul> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Member States should address the profound ethical and human rights related questions regarding autonomy, consent, privacy, and the potential for manipulation raised by neurotechnology that arise in the contexts of recommender systems, priming and nudging, marketing during sleep and dream, neuromarketing, and closed-loop environments&#8221;</em></strong></p><cite>UNESCO,<strong><em> </em>Recommendation on the Ethics of Neurotechnology</strong>, May 2025 </cite></blockquote></figure> <p>The recommendation also delves into ethics concerning children, the elderly, and people with disabilities and mental health issues.</p> <p>When it comes to government use and regulation of neurotech, the ethics draft states that:</p> <ul class="wp-block-list"> <li>Member States should ensure that ethical and human rights due diligence, including regular, comprehensive human rights impact assessments are conducted for neurotechnology that they develop, design, deploy, use, sell, operate or procure, in order to prevent or mitigate their possible adverse human rights impacts.</li> <li>Member States should ensure that any use of neurotechnology in the justice system, including its consideration by the judiciary should be grounded in scientific evidence and implemented ethically in accordance with human rights and the rule of law. In this context, Member States should guarantee due process and fair trial, including the presumption of innocence, and that individuals are not compelled to testify against themselves or confess guilt. Specifically, neurotechnology should not be used for purposes such as non-consensual interrogation in law enforcement.</li> <li>Neurotechnology should not be used for social control, attempts at coercive behavioral conformity based on personal beliefs or thoughts, political or other opinion, gender, or surveillance of mental states, as well as for torture or cruel, inhuman or degrading treatment or punishment.</li> <li>Governments should ensure that neurotechnology is developed and deployed responsibly, with respect for human rights, with robust independent oversight mechanisms to foster adherence to these restrictions and protect mental privacy and freedom of thought for all individuals.</li> <li>Member States should ensure transparency and accountability in their support, oversight, and regulation of neurotechnology, particularly in publicly funded initiatives such as brain research and development programs. </li> <li>Member States should apply a comprehensive approach to regulatory and policy measures to protect against human rights related harms of neurotechnology developed, marketed, operated or used by the private sector.</li> <li>Member States should consider establishing comprehensive incentive structures, such as tax incentives, grants, and awards, to promote and enable innovation ecosystems participatory and transparent for neurotechnology development, to strengthen capabilities within public research institutions support public-private partnership to advance public research goals and contribute to societal benefits.</li> <li>Member States should promote equitable access to evidence-based, safe and reliable neurotechnology worldwide that fosters health and well-being.</li> <li>Member States should consider intellectual property (IP) management strategies that incentivize innovation and promote open-science and access to and dissemination of neurotechnology, as well as sharing of its benefits. The impact of IP policies on the neurotechnology sector should be continuously monitored.</li> </ul> <p>The final text of the Recommendation will be presented for <strong><a href="https://www.unesco.org/en/ethics-neurotech/recommendation?hub=83294" target="_blank" rel="noreferrer noopener">adoption</a> </strong>in November at the 43rd session of the General Conference. </p> <p>If and when adopted, UNESCO says that &#8220;the Recommendation will be the <a href="https://www.unesco.org/en/articles/intergovernmental-meeting-draft-recommendation-ethics-neurotechnology?hub=83294" target="_blank" rel="noreferrer noopener">first global normative instrument</a> in this critically important field.&#8221;</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Image Source: AI generated by Grok</p> <figure class="wp-block-embed is-typ Inside the Dead Internet Theory: Profits in a World Run by Bots https://sociable.co/business/inside-the-dead-internet-theory-profits-in-a-world-run-by-bots/ The Sociable urn:uuid:234b34ff-c032-a661-6a49-c26ebd6469a3 Tue, 20 May 2025 22:48:57 +0300 <p>The dead internet theory is a conspiracy theory that goes: Most of the content we consume online is created by bots, through a coordinated effort to control everyone and reduce human interaction. You’ve likely heard about this theory, because, in many ways, it’s come true. To be clear, I don’t believe AI-generated content is actually [&#8230;]</p> <p>The post <a href="https://sociable.co/business/inside-the-dead-internet-theory-profits-in-a-world-run-by-bots/">Inside the Dead Internet Theory: Profits in a World Run by Bots</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>The dead internet theory is a conspiracy theory that goes: Most of the content we consume online is created by bots, through a coordinated effort to control everyone and reduce human interaction. You’ve likely heard about this theory, because, in many ways, it’s come true.</p> <p>To be clear, I don’t believe AI-generated content is actually coordinated by a sinister Mission Impossible-style algorithm to trick my uncle into worshiping&nbsp;<a href="https://www.forbes.com/sites/danidiplacido/2024/04/28/facebooks-surreal-shrimp-jesus-trend-explained/?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">Shrimp Jesus</a>. In fact,&nbsp;<a href="https://hackernoon.com/ai-is-neither-the-magical-replacement-for-human-analysts-nor-a-useless-gimmick?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">AI has its productivity merits</a>.</p> <p>However, there’s no denying that AI and bot content has gained more ground than ever. In 2016, figures from&nbsp;<a href="https://soax.com/research/what-percent-of-internet-traffic-is-bots?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">SOAX</a>&nbsp;showed that 38% of traffic on the internet was generated by bots. Today, those numbers are closer to 50%. Even though there have been fluctuations according to the source, bot traffic is trending upwards.</p> <p>If you spend more than a few hours online weekly, none of this is news to you. So here’s something else you might not know:</p> <p>The dead internet will likely continue to grow because it’s so lucrative.</p> <h2 class="wp-block-heading" id="h-bot-followers-engagement-profit">Bot followers + engagement = Profit</h2> <p>In June, 2022 X (formerly known as Twitter) announced that creators could get paid based on ads served in their replies. This was later changed in October 2024, so creators got paid based on replies to their content alone.</p> <p>Bots have always lived on X, doing everything from&nbsp;<a href="https://hackernoon.com/twitter-bots-spread-misinformation-shape-opinions-and-amplify-polarization-by-exploiting-human-bias?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">spreading misinformation</a>&nbsp;to creating funnels for OnlyFans profiles. But the financial incentives seemed to send engagement farming into overdrive.</p> <p>Creators were more incentivized than ever to post click and rage-baiting content, and of course, use bots to pump their engagement numbers. It’s almost free money.</p> <h2 class="wp-block-heading" id="h-ad-fraud-is-booming">Ad fraud is booming!</h2> <p><a href="https://fraudblocker.com/ad-fraud-data-facts?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">Global ad fraud stats</a>&nbsp;estimate marketers will lose up to $170 billion to fraud in 2028. Now more than ever, people are using bots to engage with ads, rack up ad spend for advertisers, and profit from it.</p> <p>It’s not only getting more rampant, but also becoming increasingly sophisticated. Take, for example,&nbsp;<a href="https://doubleverify.com/the-rise-of-ai-generated-slop-sites-what-advertisers-need-to-know/?ref=hackernoon.com" target="_blank" rel="noreferrer noopener">Synthetic Echo</a>&nbsp;which was used to generate over 200 media sites that impersonated big-name publishers like BBC, NBC, and ESPN.</p> <h2 class="wp-block-heading" id="h-low-effort-high-gain-is-the-formula">Low effort, high gain is the formula</h2> <p>The odds are that when you think of AI content, you think of blatant examples like&nbsp;<a href="https://www.youtube.com/watch?v=XQr4Xklqzw8&amp;ab_channel=RobotNamedRoy&amp;ref=hackernoon.com" target="_blank" rel="noreferrer noopener">Will Smith eating spaghetti</a>, Shrimp Jesus, or&nbsp;<a href="https://www.youtube.com/watch?v=IQWUKWM2JrQ&amp;ab_channel=LLLLITL&amp;ref=hackernoon.com" target="_blank" rel="noreferrer noopener">Coca-Cola’s AI-generated Christmas Ad</a>.</p> <p>The internet is packed with these types of content, as they seem to be low effort and relatively easy to generate.</p> <p>The key is in the numbers. People can generate dozens of these every day, spread them online, and reap the engagement and benefits.</p> <p>Another example of this is AI YouTube channels that create the same video over and over again. One channel called “Auto Verse” averages about 50 views per video at the time of writing. But they make 3 videos per day, and the creator could have dozens or hundreds of these channels. At a large enough scale, the profits start to add up.</p> <h2 class="wp-block-heading" id="h-bots-creating-content-for-bots">Bots creating content for bots</h2> <p>Bots creating content for the internet is just one part of the theory; another is that bots also consume the content. And boy, is that truer than ever, thanks to comment bots.</p> <p>Besides the short-term profit gain, there’s a longer-term strategy at play. Many of these pages rack up engagements and gain droves of real internet followers, who can then engage with their fake content down the road. In a sinister way, the bots are driving many online conversations, and we just seem to be along for the ride.</p> <h2 class="wp-block-heading" id="h-what-do-we-do-with-a-dead-internet">What do we do with a dead internet?</h2> <p>A dead internet can be lucrative for certain parties and is not likely to go anywhere. So, what do we do?</p> <p>We’ve seen some measures taken by platforms, businesses, and individuals to wall off the influence of fake content. For example, users can flag misinformation and bot content using X’s community notes. Maybe you can’t make Lamborghinis out of bananas after all.<a href="https://hackernoon.imgix.net/images/iazFPYmHlwa0QKnGHtWimLAZWdq2-2025-05-13T20:43:57.981Z-xvevbr5qf4bq2rezchp2f5fl"></a></p> <div class="wp-block-image"> <figure class="aligncenter"><img decoding="async" src="https://hackernoon.imgix.net/images/iazFPYmHlwa0QKnGHtWimLAZWdq2-2025-05-13T20:43:57.981Z-xvevbr5qf4bq2rezchp2f5fl?w=736" alt="image"/></figure></div> <p>Also, some businesses help other businesses protect their ads from click fraud.</p> <p>Another ray of sunshine is that Internet users are very passionate about finding and sharing new ways to identify and avoid bot content, like&nbsp;<a href="https://www.reddit.com/r/interestingasfuck/comments/1byzpzp/how_to_spot_an_ai_generated_image/?ref=hackernoon.com#lightbox" target="_blank" rel="noreferrer noopener">this AI Image breakdown shared on r/all subreddit</a>.</p> <p>AI will only get better, and a pessimistic outlook is that it will eventually be able to trick everyone.</p> <p><strong>But for now, I’ll remember the same advice I give my uncle about Facebook: Don’t believe everything you see online.</strong></p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>This article was originally published by <strong>Matthew Iyiola</strong> on <a href="https://hackernoon.com/the-dead-internet-is-very-real-and-very-profitable">HackerNoon</a>.</p> <p>The post <a href="https://sociable.co/business/inside-the-dead-internet-theory-profits-in-a-world-run-by-bots/">Inside the Dead Internet Theory: Profits in a World Run by Bots</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> Check out the cool new pet-tech at Leap Venture Studio’s 9th Cohort Demo Day https://sociable.co/technology/check-out-the-cool-new-pet-tech-at-leap-venture-studios-9th-cohort-demo-day/ The Sociable urn:uuid:42a7b43c-e3aa-4085-b554-71038f3fb482 Fri, 16 May 2025 19:31:27 +0300 <p>Pet lovers are increasingly turning into tech lovers as well as the pet care world gets increasingly more high-tech. The pet care industry is booming, according to Research and Markets, which reported an expected compound annual growth rate (CAGR) of 5.22% from 2023 to 2028, resulting in a market opportunity of US$500 billion by 2030, according [&#8230;]</p> <p>The post <a href="https://sociable.co/technology/check-out-the-cool-new-pet-tech-at-leap-venture-studios-9th-cohort-demo-day/">Check out the cool new pet-tech at Leap Venture Studio’s 9th Cohort Demo Day</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>Pet lovers are increasingly turning into tech lovers as well as the pet care world gets increasingly more high-tech. </p> <p>The pet care industry is booming, according to <a href="https://www.globenewswire.com/en/news-release/2024/03/29/2854645/28124/en/Global-Pet-Care-Market-Set-for-Growth-CAGR-of-5-22-Projected-Over-2023-2028-Ground-Breaking-Technological-Innovations-Shaping-the-Future-Landscape.html" target="_blank" rel="noreferrer noopener">Research and Markets</a>, which reported an expected compound annual growth rate (CAGR) of 5.22% from 2023 to 2028, resulting in a market opportunity of US$500 billion by 2030, <a href="https://www.bloomberg.com/company/press/global-pet-industry-to-grow-to-500-billion-by-2030-bloomberg-intelligence-finds/" target="_blank" rel="noreferrer noopener">according to Bloomberg Intelligence’s Pet Economy Report</a>. The growing industry is driven by several trends as it caters to the evolving needs and preferences of pet owners globally.</p> <span id="more-95736"></span> <p>The&nbsp;<a href="https://www.leapventurestudio.com/" target="_blank" rel="noreferrer noopener">Leap Venture Studio</a>, a venture organization formed by a tie up between&nbsp;<a href="https://www.mars.com/made-by-mars/petcare" target="_blank" rel="noreferrer noopener">Mars Petcare</a>, a leading pet care company and&nbsp;<a href="https://www.foundanimals.org/" target="_blank" rel="noreferrer noopener">Michelson Found Animals</a>, an animal welfare organization, along with&nbsp;<a href="https://ventures.rga.com/" target="_blank" rel="noreferrer noopener">R/GA Ventures</a>, has committed to bettering the lives of pets and their owners with the help of science and technology. Hence, the program has been conceived to marshal in growth for pet care startups.</p> <p>With the goal of making the world a better place for pets, Mars Petcare’s 100,000 Petcare Associates help pets in over 130 countries via comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, and pet welfare.</p> <p>Michelson Found Animals is a groundbreaking animal welfare non-profit that started with the belief that pets and people are better together. Dr. Gary Michelson formed Found Animals in the aftermath of Hurricane Katrina, when it established the first free microchip registry that can help every lost pet find their way home.</p> <p>The Leap Venture Studio &amp; Academy is the first startup-centric program built to spur new ideas in the growing pet ecosystem.</p> <p>In addition to the six companies selected for the Leap portfolio, a seventh “impact company” was also included in this year’s Leap Venture Studio program. The startups have been working closely with the Leap partners over the past 12 weeks, and the Leap Venture Studio culminated today with an online pitch event, the virtual “demo day”.</p> <p>Leap welcomed the six companies to their portfolio this year.&nbsp;</p> <p><a href="https://getbistrocat.com/">BistroCat</a>&nbsp;claims to be the world’s first fully automated wet cat food feeder that utilizes smart technology to identify flavor preferences and monitor feeding trends. Quite high tech!</p> <p><a href="https://buddybites.dog/">Buddy Bites</a>, an Asia based pet food brand with a purpose, has been donating to shelters with every single order. It’s creating waves in the underserved APAC pet market.</p> <p><a href="https://www.thehappyhowl.com/">Happy Howl</a>, a dog food company is defying dog years with human-grade meals that combine unbeatable quality with ultimate convenience.</p> <p><a href="https://ella.co/">James &amp; Ella</a>,&nbsp;a happiness and wellbeing company providing premium freeze-dried raw and raw-hybrid dog food. This startup had a heart rending origin story.</p> <p><a href="https://ohnorman.com/">Oh Norman!</a>, founded by Big Bang Theory star Kaley Cuoco, is a pet brand creating joyful, cutting-edge pet products that are vet-reviewed, all-natural, and give back to rescue dogs in need.</p> <p><a href="https://www.otisforpets.com/">Otis</a>, which calls itself a virtual vet, claims to be the first pet company democratizing access to prescription medication for chronic and recurring conditions affecting 200M US pets.</p> <p>In addition,&nbsp;<a href="https://petcademy.org/">Petcademy&nbsp;</a>joined the Leap Cohort 9 accelerator program, as this year’s impact company. Petcademy offers text-based pet training, community programs, and post-adoption support to keep pets and people together. Their mission aligns with Leap’s vision of creating greater access to care and support, and ultimately improving the lives of pets and the people who love them.</p> <p>The Leap Venture Studio represents Michelson Found Animals and Mars Petcare’s commitment to improving the lives of pets and their owners through science, technology, and innovation. The Leap Venture Studio represents Michelson Found Animals and Mars Petcare’s commitment to improving the lives of pets and their owners through science, technology, and innovation. The Studio is supported by R/GA Ventures, a world-class services platform that connects the startups with award-winning strategists, technologists, designers, and consultants. The combined networks and resources of R/GA, Michelson Found Animals, and Mars Petcare make the Leap Venture Studio the most effective startup accelerator in the pet care industry.</p> <p>The pitches came with high tech offers, heart warming pet stories, and innovative ideas that are sure to attract pet owners all over the world as well as investment. Since 2018, Leap has worked with nearly 60 companies – all of which seek to create a meaningful impact on the lives of pets and those who love them today.</p> <p>Mars is a global leader in pet care, spanning comprehensive veterinary care (including: AniCura, BANFIELD<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, BLUEPEARL<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, Linnaeus and VCA<img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />), nutrition (including PEDIGRE, ROYAL CANIN, and WHISKAS), breakthrough programs in veterinary diagnostics (ANTECH), wearable health monitoring and pet parent platforms. With over 100,000 Associates helping pets, their owners and pet professionals in more than 130 countries.</p> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><img fetchpriority="high" decoding="async" width="560" height="315" src="https://sociable.co/wp-content/uploads/2025/05/Leap-9-banner.webp" alt="" class="wp-image-95738" style="width:647px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/05/Leap-9-banner.webp 560w, https://sociable.co/wp-content/uploads/2025/05/Leap-9-banner-375x211.webp 375w" sizes="(max-width: 560px) 100vw, 560px" /><figcaption class="wp-element-caption">Image credit: Leap Venture Studio</figcaption></figure></div> <p><em>This article originally appeared on The Tech Panda, and was re-published with permission. </em></p> <p><em>Disclosure: This article mentions a client of an Espacio portfolio company. </em></p> <p>The post <a href="https://sociable.co/technology/check-out-the-cool-new-pet-tech-at-leap-venture-studios-9th-cohort-demo-day/">Check out the cool new pet-tech at Leap Venture Studio’s 9th Cohort Demo Day</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> Beyond the Blog: Lesser-Known Content Marketing Tactics That Drive Serious Results https://blog.scoop.it/2025/05/15/beyond-the-blog-lesser-known-content-marketing-tactics-that-drive-serious-results/ Scoop.it Blog urn:uuid:ae957976-8c28-1880-e216-a05b40f23d56 Thu, 15 May 2025 19:00:00 +0300 <p>Are you looking for that secret ingredient that will help you drive serious results? Here are the lesser-known content marketing tactics that could help you reach your goals.</p> <p>The post <a href="https://blog.scoop.it/2025/05/15/beyond-the-blog-lesser-known-content-marketing-tactics-that-drive-serious-results/">Beyond the Blog: Lesser-Known Content Marketing Tactics That Drive Serious Results</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F05%2F15%2Fbeyond-the-blog-lesser-known-content-marketing-tactics-that-drive-serious-results%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="682" src="https://blog.scoop.it/wp-content/uploads/2025/05/Group-50-1024x682.png" alt="Beyond the Blog: Lesser-Known Content Marketing Tactics That Drive Serious Results" class="wp-image-24962" srcset="https://blog.scoop.it/wp-content/uploads/2025/05/Group-50-1024x682.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-50-300x200.png 300w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-50-768x512.png 768w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-50-1536x1024.png 1536w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-50.png 1931w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Very few digital marketing tactics are as effective at attracting, engaging, and converting leads as content marketing. According to research,<a href="https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research"> 87% of B2B marketers</a> had moderate to extreme success with their documented content marketing strategies in 2024.</p> <p>But the thing is, investing in your site&#8217;s blog section isn&#8217;t enough to drive serious results — especially not if you operate in a competitive industry. Instead, you must explore additional methods for reaching your business goals.&nbsp;</p> <p>Creating exceptional brand experiences at <em>every</em> touch could be the way to do that.</p> <p>If you look at the typical buyer&#8217;s journey, you&#8217;ll find that it takes approximately<a href="https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale"> eight consumer-brand touches</a> to go from awareness to conversion. And the fact is, you can easily shorten the sales cycle if you know how to make these interactions more enjoyable, informative, and convincing.</p> <p>The secret to doing so? Using content marketing tactics beyond your company blog.</p> <p>Are you looking for that secret ingredient that will help you drive serious results? Here are the lesser-known content marketing tactics that could help you reach your goals.</p> <h2 class="wp-block-heading">Treat Landing Pages as Content Pages</h2> <p>Presenting a prospect with educational content<a href="https://www.conductor.com/academy/winning-customers-educational-content/"> increases their chances of converting by 131%</a>.&nbsp;</p> <p>It&#8217;s only natural that you need to enrich your key landing pages with high-value resources that will elevate product comprehension, ease evaluation, and guide consumers on their buyer&#8217;s journey.</p> <p>One of the best methods to do this is to treat your landing pages like content pages.</p> <p>The great thing about this tactic is that it&#8217;s easy to implement — regardless of whether you&#8217;re starting from scratch or optimizing existing web pages.</p> <p>To implement this strategy, prioritize educational value by presenting prospects with relevant information. Then, optimize the landing pages for high readability and accessibility (which will boost information comprehension and product understanding). Finally, implement the same<a href="https://blog.scoop.it/2021/12/21/seo-copywriting-8-tips-for-better-content-and-rankings/"> SEO techniques</a> you would on any blog post to maximize reach.</p> <p>For a great example of this concept, take a look at Grind, a UK-based sustainable coffee supplier. The brand understands that sustainability is one of the foundations of their brand message &#8211; meaning that the landing page positioning this angle is critical to their marketing strategy.</p> <p>The company understands that for this message to resonate, they must load the landing page with content that is informative and helpful to the reader, rather than simply paying lip-service to the idea of sustainability.</p> <p>The amount of information is never overwhelming; content is smartly laid out with plenty of negative space to boost readability. This put the content team in a position where they could truly prioritize being informative &#8211; ensuring that the message resonates with potential customers who are genuinely motivated by sustainability.</p> <p><em></em><em>Source: </em><a href="https://grind.co.uk/pages/grind-sustainability"><em>grind.co.uk</em></a></p> <h2 class="wp-block-heading">Personalized Interactive Content</h2> <p>It&#8217;s no secret that engaging your audiences is much easier when you invest in high-quality<a href="https://blog.scoop.it/2024/01/25/why-interactive-content-is-the-key-to-engaging-young-audiences/"> interactive content</a>.</p> <p>These resources are fun and highly effective at conveying information; plus, they can be a great tool for presenting your target audience with hyper-relevant guidance.&nbsp;</p> <p>Additionally, creating interactive content for your website is a great method to give your potential customers a personalized journey toward solving their pain points.</p> <p>Now, you may feel like investing in these resources is not necessarily worth the investment. But the simple truth is that personalization is becoming a non-negotiable consumer requirement in 2025 and beyond.</p> <p>McKinsey found that in 2021, <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying">71% of consumers</a> expected personalized brand interactions. Furthermore, 76% became frustrated when businesses failed to deliver. And this sentiment has only gotten stronger since then.&nbsp;</p> <p>Research from Segment discovered that<a href="https://cdn.ciptex.com/website/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf"> 56% of consumers</a> would be more likely to remain loyal to brands that delivered personalized shopping experiences. Plus,<a href="https://www.medallia.com/press-release/medallia-research-finds-61-percent-of-consumers-are-willing-to-spend-more-for-personalized-experiences"> 61% of buyers</a> would pay more for personalized experiences, showing just how impressive the ROI of this tactic can be.</p> <p>And the best news? You can easily present your web visitors with the level of personalization they want and expect with some interactive tools. Take inspiration from the two examples below.</p> <p>On the one hand,<a href="https://www.recostseg.com/"> Re Cost Seg</a> created a Calculator that helps prospects estimate their real estate depreciation tax savings. It&#8217;s an easy way for the brand&#8217;s customers to get a quick answer to an otherwise complex question. On top of that, the tool works marvelously for capturing high-quality warm leads, as it invites web visitors to get their free (and personalized) savings proposal.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXflWQtuNgY-7voAaZoXjdxNb0DMkuUbUTIV6FeKQjD-BTU1kjn7f0cX6vfWhrTue3jKkNOzNV8I0Y6R0ugC_ETOfJeLtE9k_7g-WPuPqTPx-eSZt7YbWi-puXMQNipo-h2HTsh5?key=6kdLoZNmUxMGr59N65A451nT" alt=""/></figure> <p><em>Source:</em><a href="https://www.recostseg.com/real-estate-depreciation-calculator"><em> </em><em>recostseg.com</em></a></p> <p>You can create a similar resource for your brand, too. Highlight it in your site&#8217;s hero section, and it&#8217;s guaranteed to attract and engage leads looking to simplify their shopping journey.</p> <p>On the other hand, this content marketing strategy can work in more conversion-oriented settings as well.</p> <p>If you run an ecommerce business and want to reap the benefits of personalized interactive content, you can do something similar to<a href="https://orthobracing.com/"> OrthoBracing</a>. This brand invites potential buyers to take a Cold Therapy Quiz.</p> <p>Consisting of four simple questions, this resource makes it easy for non-expert shoppers to discover products that match their criteria. It significantly shortens the sales cycle. Furthermore, it even works as a conversion-boosting mechanism, seeing that the end results page includes CTA buttons that lead shoppers directly to the relevant product pages.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdY2DAKpiQwcWR_452_kbpl5xUDRLYVNqGHRO0aoU1YbcshcWCipJRKq6q0ZhbmxU8jbad8AHrngkujR548EHvgCa0qOPgBJ4YaI3gYSWtpTbmxihzTse_oTmPAUa_3eoaVq8wM?key=6kdLoZNmUxMGr59N65A451nT" alt=""/></figure> <p><em>Source:</em><a href="https://orthobracing.com/"><em> </em><em>orthobracing.com</em></a></p> <h2 class="wp-block-heading">Always Acknowledge the Importance of High-Quality Social Media Content</h2> <p>When investing in content marketing, you must understand one thing about the contemporary buyer&#8217;s journey. It doesn&#8217;t necessarily start with a Google search.</p> <p>Instead, data shows that a significant portion of brand and<a href="https://www.gwi.com/blog/brand-discovery"> product discovery</a> happens on social media — whether through paid ads, recommendations, or comments.</p> <p>With this in mind, it&#8217;s crucial that you don&#8217;t just produce content for your blog but that you also employ social media distribution platforms to reach your ideal customers.&nbsp;</p> <p>Furthermore, acknowledge the potential socials offer in community-building, which is essential for nurturing a loyal customer base for your brand.</p> <p>For instance,<a href="https://www.sewingpartsonline.com/"> Sewing Parts Online</a> knows that its target audience of creative individuals is always seeking inspiration for their next DIY project. That&#8217;s why the brand treats social media as a platform for providing that inspiration. Its Facebook, Instagram, TikTok, and YouTube pages are filled with instructional videos on how to create fun projects — and it works. You&#8217;ll see that the brand&#8217;s social posts get tons of views. Moreover, the comments sections reveal high engagement rates, indicating that the content does a great job of building a community.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfjiwWeFcLFrjwD-SawPqIo417HxcbG7s3AKZR6On7uN-MdLORf8X1Xkm0cDh1GlMg_mjVXOtMfewwWx7W_FI2FVI1EbYhBeOnsUqygBj2F4BLgCrZuE7q3q5imKte6ADKmHvazKw?key=6kdLoZNmUxMGr59N65A451nT" alt=""/></figure> <p><em>Source:</em><a href="https://www.tiktok.com/@sewingpartsonline/video/7490689680283880747?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7238901421943490053"><em> </em><em>tiktok.com</em></a></p> <p>You can easily do something similar on your socials as well. All you have to do is identify the type of value your audience seeks.</p> <p>Alternatively, if your content marketing budget is too tight to invest in original resources, consider repurposing existing content — even blog articles — into social media posts, podcasts, or infographics. This can be another great way to present followers with value while reaching them on the platforms they use every day to find information and inspiration.</p> <h2 class="wp-block-heading">CX-Boosting Product Tutorials to Increase CLV</h2> <p>Do you want to use content marketing to drive serious business results? In that case, it&#8217;s essential that you don&#8217;t limit your activities to the pre-purchase stages of the sales cycle.</p> <p>Yes, reaching your target audience and convincing them of your product&#8217;s effectiveness in removing their pain points <em>is</em> a big part of building a successful brand. However, it&#8217;s essential to remember that consumers take more than mere effectiveness into consideration when choosing what brands to buy from.</p> <p>According to<a href="https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html"> research data from PWC</a>, 73% of consumers consider good customer service a key factor when making buying decisions. Moreover, people are willing to pay up to 16% more (and remain loyal to brands) if it means getting a premium customer experience in return.</p> <p>With this in mind, one excellent method to use content marketing to elevate your business&#8217;s profitability is to focus on producing resources that can elevate the customer experience.</p> <p>For instance, you can do this by creating product tutorials that can help new clients get the most out of your product. Take a look at how <a href="https://www.loomly.com/">Loomly</a> does it on its YouTube channel:</p> <p><a href="https://youtu.be/zAM2x-NwaRA?si=OyQcu7ebHBf8iZML">Schedule First Comments for your Facebook Posts</a></p> <p><em>Source:</em><a href="https://youtu.be/zAM2x-NwaRA?si=OyQcu7ebHBf8iZML"><em> </em><em>youtube.com</em></a></p> <p>This CX-boosting content marketing tactic is an excellent way to ensure higher levels of customer satisfaction. Plus, it&#8217;s a great method to seamlessly integrate your solution into your customers&#8217; workflows, ensuring that they remain loyal to your brand, which automatically increases customer lifetime value.</p> <h2 class="wp-block-heading">Develop Relationships with Industry Blogs</h2> <p>The thing about using content to build brand and product awareness (and elevate conversions) is that it&#8217;s crucial that you position your business as a credible industry authority.&nbsp;</p> <p>After all, brand trust isn&#8217;t just crucial for convincing consumers to buy from your business. It&#8217;s equally important in driving<a href="https://www.edelman.com/trust/2024/trust-barometer/special-report-brand"> loyalty and advocacy</a>.</p> <p>Content marketing can do a wonderful job of establishing your expertise and dedication to customer satisfaction. Nonetheless, it&#8217;s essential to remember that consumers don&#8217;t always take branded content at its face value. Instead, they often seek out<a href="https://blog.scoop.it/2024/11/21/social-proof-basics-and-beyond-how-to-get-the-most-out-of-customer-feedback/"> social proof</a> to ensure they&#8217;re making the right decision by putting their faith in your brand.</p> <p>What&#8217;s interesting is that you can easily nurture brand trust by developing relationships with the right people in your industry.&nbsp;</p> <p>Seeing that many consumers put their faith in influencers,<a href="https://www.edelman.com/sites/g/files/aatuss191/files/2022-08/2022%20Edelman%20Trust%20Barometer%20SUPPLEMENT%20to%20The%20New%20Cascade%20of%20Influence%20FINAL.pdf"> scientists, and experts</a>, collaborating with well-established voices could offer marvelous opportunities for driving better business results.</p> <p>For instance, check out how CapitalPad does it. This brand understands that its target audience aligns with the readers of the popular Withvincent blog. So, an<a href="https://www.withvincent.com/research/capital-pad"> in-depth review</a> of CapitalPad&#8217;s services on that website is a great opportunity to reach a wider audience. It&#8217;s also a wonderful chance to generate credibility and attract new high-quality leads.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeHelcCHQOLL7SHTSfPhmyXE5z8OueR1U8338xMLhQ4zv32F1jMobQ_qzrsxlIIJg_UDeDBAPBvatRzXr5ZgqzFMtNMDEDEOlzbnYjknA9X79rdezOor88OCwkvqiSRop6GxCfCCA?key=6kdLoZNmUxMGr59N65A451nT" alt=""/></figure> <p><em>Source:</em><a href="https://www.withvincent.com/research/capital-pad"><em> </em><em>withvincent.com</em></a></p> <p>Alternatively, you could adopt a slightly different approach to this method and choose to boost brand credibility by welcoming guest posts on <em>your</em> blog.</p> <p>Again, seeing that well-established industry experts are quite likely to have your target audience&#8217;s trust, it&#8217;s always a great idea to ask them to produce original content for you.</p> <p>For inspiration on how to do this, check out Armand Farrokh&#8217;s<a href="https://blog.superhuman.com/30mpc/"> <em>6 Ways to be an Inbox Superhuman</em></a> article on the email app&#8217;s website. The resource shares the unique insights of a credible industry personality (the founder of the 30MPC community that has over 60k subscribers). But what&#8217;s so valuable about it isn&#8217;t just the advice in the content itself. Rather, the value of the post lies in Farrokh&#8217;s advocacy, which is a marvelous way for Superhuman to show its audience that its solution could help them achieve the same results as the business leaders they already admire.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcaJ7_HUEWL3WrLASh3TbJ8gOnbjZF1GzFTtfMFdhtp6TDVuDCV4gwJ0tLOqxCchPJB9FfspfbwBHBb2WOL4J-AktiR3ZS1isSleH9-enUuedTiHmRtzwQa6xHnL0luNuadwzzn?key=6kdLoZNmUxMGr59N65A451nT" alt=""/></figure> <p><em>Source:</em><a href="https://blog.superhuman.com/30mpc/"><em> </em><em>superhuman.com</em></a></p> <h2 class="wp-block-heading">Email Onboarding Series (Not Just a Newsletter)</h2> <p>Finally, as you explore ways to use content marketing (other than blogging) to boost business results, it&#8217;s a good idea to invest in email marketing.</p> <p>This type of content is exceptionally beneficial for nurturing loyalty and elevating CLV.&nbsp;</p> <p>First of all, it allows you to stay in touch with customers in a personal way. It&#8217;s super effective at delivering high-quality content to the people you <em>know</em> will appreciate it. Plus, it&#8217;s budget-friendly.</p> <p>But, perhaps the biggest benefit of using<a href="https://blog.scoop.it/2024/02/15/5-key-benefits-of-email-marketing-for-small-businesses/"> email marketing</a> is its ability to onboard new clients in a way that&#8217;s guaranteed to result in successful integration and a positive customer experience.</p> <p>By creating engaging onboarding campaigns (instead of run-of-the-mill welcome emails), you can educate new customers and help them get the most out of their purchases.</p> <p>On the one hand, this is a great way to create a more enjoyable learning experience, resulting in higher customer satisfaction levels. On the other hand, it&#8217;s a superb method to get people to fully integrate your solution into their workflows, locking them into your ecosystem.</p> <p><a href="https://bitly.com/">Bitly&#8217;s</a> welcome series is a great example of what this type of content strategy can look like. For instance, this brand chose to gamify the onboarding experience, which is a fantastic way to inspire further brand interactions. Moreover, with so many of the emails from the series providing links to high-value educational resources, Bitly ensures that new users comprehend the full potential of its (seemingly simple) solution, maximizing their chances of remaining long-term customers.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdT78m0CgKrjVBF1Iq4UIc4Owj45HjZugriBkYT3NbxwROww6WpIl5FveCW423E9WV6Ms1YoHf6S2on6XllI5M8xoTVpjV7tm3xyGNlBfp6FgqT5m7iJoIlM132UHtqEIjBL-zRMg?key=6kdLoZNmUxMGr59N65A451nT" alt=""/></figure> <p><em>Source:</em><a href="https://reallygoodemails.com/emails/you-did-it-you-leveled-up"><em> </em><em>reallygoodemails.com</em></a></p> <h2 class="wp-block-heading">Final Thoughts</h2> <p>Using content marketing tactics beyond your blog may not always seem like the most logical idea. But the fact is, these strategies work — regardless of what you&#8217;re trying to accomplish.</p> <p>So, don&#8217;t hesitate to try out these techniques for yourself. Whether you opt to focus on web content, social media, email, or all three is entirely up to you. But you can rest assured that implementing the tips from this guide will help you better engage your prospects and (automatically) boost their chances of turning into loyal customers of your brand.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/05/15/beyond-the-blog-lesser-known-content-marketing-tactics-that-drive-serious-results/">Beyond the Blog: Lesser-Known Content Marketing Tactics That Drive Serious Results</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F05%2F15%2Fbeyond-the-blog-lesser-known-content-marketing-tactics-that-drive-serious-results%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> Tony Blair wants UK to enable animal gene editing, fund precision-bred livestock https://sociable.co/government-and-policy/tony-blair-uk-gene-editing-precision-bred-livestock/ The Sociable urn:uuid:f4b9a83a-a013-0bed-553a-962650225638 Wed, 14 May 2025 19:52:31 +0300 <p>Is genetically editing animals really about preventing pandemics, or is there something deeper to it? perspective Former UK Prime Minister Tony Blair calls on the British government to enable gene editing and fund precision-bred livestock research to make animals &#8220;more resilient to viruses and prevent the spread of dangerous pathogens to humans.&#8221; On May 9, [&#8230;]</p> <p>The post <a href="https://sociable.co/government-and-policy/tony-blair-uk-gene-editing-precision-bred-livestock/">Tony Blair wants UK to enable animal gene editing, fund precision-bred livestock</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <h2 class="wp-block-heading">Is genetically editing animals really about preventing pandemics, or is there something deeper to it? perspective</h2> <p>Former UK Prime Minister Tony Blair calls on the British government to enable gene editing and fund precision-bred livestock research to make animals &#8220;<strong><em>more resilient to viruses and prevent the spread of dangerous pathogens to humans</em></strong>.&#8221;</p> <p>On May 9, the Tony Blair Institute for Global Change published a lengthy <a href="https://institute.global/insights/politics-and-governance/a-new-national-purpose-biosecurity-as-the-foundation-for-growth-and-global-leadership" target="_blank" rel="noreferrer noopener">report</a> co-written by Sir Anthony Blair himself called &#8220;<strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>&#8221; that focused on several biosecurity risks, ranging from pandemics to DNA synthesis and biological warfare, along with policy proposals to tackle them.</p> <p>In the report, Blair and company argue that the UK needs to bring forward legislation to allow for the gene editing of farm animals &#8220;as a matter of urgency&#8221; and to create a new precision-bred livestock resilience challenge fund to reduce the risks of &#8220;<strong><em>zoonotic-disease spillovers from livestock</em></strong>.&#8221;</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Gene-editing livestock can reduce zoonotic spillovers&#8221;</em></strong></p><cite>Tony Blair Institute, <strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>, May 2025</cite></blockquote></figure> <p>According to the authors, &#8220;<strong><em>Most pandemics originate from zoonotic spillovers, where pathogens jump from animals to humans. These events account for 60 to 75 per cent of emerging infectious diseases, with most pandemics caused by viruses, though some stem from bacteria (as was the case with the Black Death)</em></strong>.&#8221;</p> <p>At the same time, they admit, &#8220;<strong><em>Lab leaks are common, with 309 lab-acquired infections and 16 known pathogen escapes documented between 2000 and 2021. High-risk pathogen labs continue to be built in countries with poor biosecurity standards</em></strong>.&#8221;</p> <p>But let&#8217;s forget about that last part about lab leaks because it <em>only</em> relates to the last five years of our lives when governments and corporations used the fear of an alleged zoonotic spillover as an excuse to strip us of our rights while ushering-in a <a href="https://sociable.co/?s=vaccine+passports" target="_blank" rel="noreferrer noopener">new era of technocracy</a>.</p> <p>Nah, instead, let&#8217;s focus on forever altering the genetic makeup of our livestock to save us from potential spillover pandemics and ignore the evidence of a lab leak that top health &#8220;experts&#8221; assured us didn&#8217;t exist a hot minute ago.</p> <p>Nope, the best way forward, according to the geniuses at the Tony Blair Institute is &#8220;<strong><em>gene editing [that] can help breed farm animals that are more resilient to viruses and prevent the spread of dangerous pathogens to humans.</em></strong>&#8220;</p> <p>Maybe so; maybe no. </p> <p>Who knows? Genetically edited or precision-bred livestock may turn out to be a blessing.</p> <p>How much do you trust Tony Blair giving policy recommendations for genetically editing your food supply?</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Recommendation: Bring forward secondary legislation to enable gene-editing in animals as a matter of urgency&#8221;</em></strong></p><cite>Tony Blair Institute, <strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>, May 2025</cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="FSA Explains Precision Breeding" width="500" height="281" src="https://www.youtube.com/embed/C7SPaNnErGc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><em>Recommendation: Create a new Precision-Bred Livestock Resilience Challenge Fund to fund research programs into reducing the risks of zoonotic spillovers from livestock, by reallocating funding away from the UKRI’s Biotechnology and Biological Sciences Research Council</em></strong>&#8220;</p><cite>Tony Blair Institute, <strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>, May 2025</cite></blockquote></figure> <p>According to the UK&#8217;s <a href="https://food.blog.gov.uk/2025/03/05/precision-breeding-publication-of-draft-guidance/" target="_blank" rel="noreferrer noopener">Food Standards Agency</a>, &#8220;<strong><em>Precision breeding involves introducing genetic changes into the DNA of plants or animals limited to those that could occur through traditional breeding methods. These changes are introduced using modern biotechnology techniques such as gene editing</em></strong>.&#8221;</p> <p>Precision breeding has already been implemented in the UK for plants, but it hasn&#8217;t been implemented for use in animals for human consumption.</p> <p>This is why Blair is calling on the British government to &#8220;<strong><em>bring forward secondary legislation to enable gene-editing in animals</em></strong>.&#8221;</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;The Genetic Technology (Precision Breeding) Act 2023 legalized gene-editing for precision breeding, but full implementation requires secondary legislation. So far, the government has only implemented this for plants, leaving uncertainty over gene-editing of animals. Experts have warned that this failure to proceed with implementation will damage the UK’s ability to reduce diseases in livestock, and risk losing gene-editing funding and talent to countries such as Brazil and the US where precision-bred livestock are legal&#8221;</em></strong></p><cite>Tony Blair Institute, <strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>, May 2025</cite></blockquote></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="How Gene-Editing Can Create Disease Resistant Pigs" width="500" height="281" src="https://www.youtube.com/embed/NbZQAyQ97_8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <figure class="wp-block-pullquote"><blockquote><p>&#8220;<strong><em>Endemic livestock diseases cost UK farmers between £290 million and £710 million annually; losses that the widespread introduction of gene-edited, disease-resistant livestock could significantly reduce</em></strong>&#8220;</p><cite>Tony Blair Institute, <strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>, May 2025</cite></blockquote></figure> <p>Meanwhile, the United States just allowed a British biotech company, PIC (aka the Pig Improvement Company), to feed Americans with CRISPR-edited pigs.</p> <p>As <em><a href="https://childrenshealthdefense.org/defender/fda-gene-edited-pigs-american-consumers-uk-biotech-company/" target="_blank" rel="noreferrer noopener">The Defender</a></em> senior writer Brenda Baletti reported on May 9, &#8220;<strong><em>The US Food and Drug Administration (FDA) last week gave a UK-based biotech company the green light to produce gene-edited pigs for human consumption in the US</em></strong>.&#8221;</p> <p>&#8220;<strong><em>The FDA’s approval allows the company to produce the pigs commercially, which includes allowing the pigs to reproduce and pass on their genetic modification</em></strong>,&#8221; she added.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Advances in bioengineering and the use of gene drives to edit the genes of a species population, such as the genes that allow mosquitos to carry malaria, could result in accidental or deliberate damage by collapsing key species in an ecosystem&#8221;</em></strong></p><cite>Tony Blair Institute, <strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>, May 2025</cite></blockquote></figure> <p>In his book, “<strong>The Fourth Industrial Revolution</strong>” published in 2017, World Economic Forum (WEF) founder Klaus Schwab&nbsp;wrote that animals could also be modified, so that their diet would be cheaper.</p> <p>“The&nbsp;<em><strong>ability to edit biology can be applied to practically any cell type</strong></em>, enabling the creation of genetically modified plants or animals,&nbsp;<em><strong>as well as modifying the cells of adult organisms including humans</strong></em>&nbsp;[…] In fact, the science is progressing so fast that the&nbsp;<em><strong>limitations are now less technical than they are legal, regulatory and ethical</strong></em>,&#8221; wrote Schwab.</p> <p>“The list of potential applications is virtually endless—ranging from&nbsp;<em><strong>the ability to modify animals so that they can be raised on a diet that is more economical</strong></em>&nbsp;or better suited to local conditions, to creating food crops that are capable of withstanding extreme temperatures or drought,” he added.</p> <p>If animals can be modified to be raised on a diet that is more economical, the same could be said about humans. </p> <p>The technology already exists and ethical concerns keep it at bay for the most part, but given the right crisis, that all could change in an instant when a new global threat is identified, either real or perceived, and we&#8217;re told we&#8217;ll all have to band together to do what&#8217;s right for the good of society.</p> <figure class="wp-block-pullquote"><blockquote><p><strong><em>&#8220;Stronger livestock resilience not only reduces spillover risks but also cuts antibiotic use, helping combat antimicrobial resistance&#8221;</em></strong></p><cite>Tony Blair Institute, <strong>A New National Purpose: Biosecurity as the Foundation for Growth and Global Leadership</strong>, May 2025</cite></blockquote></figure> <p>If and when precision breeding and gene-editing livestock becomes the norm worldwide, will it stop with just trying to reduce spillover risks?</p> <p>Or is this just the tip of the iceberg to produce designer animals that can be re-engineered for whatever purpose?</p> <p>If the DNA of an entire species is to be re-written forever, what would be the long-term health effects on those who consume it?</p> <p>Could this be a testbed for precision-breeding humans? </p> <p>For many countries, designer babies are currently an ethical line not to be crossed.</p> <p>However, <em><a href="https://www.technologyreview.com/2018/11/25/138962/exclusive-chinese-scientists-are-creating-crispr-babies/" target="_blank" rel="noreferrer noopener">MIT Technology Review</a></em> reports that China has allegedly &#8220;<strong><em>been recruiting couples in an effort to create the first gene-edited babies</em></strong>.</p> <p>&#8220;<strong><em>They planned to eliminate a gene called CCR5 in&nbsp;hopes of rendering the offspring resistant to HIV, smallpox, and cholera</em></strong>.&#8221;</p> <p>If communist China were to be successful, would other nations follow suit?</p> <p>Is genetically editing animals really about preventing pandemics, or is there something deeper to it?</p> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>Image Source: AI generated by Grok</p> <figure class="wp-block-embed is-type-wp-embed is-provider-the-sociable wp-block-embed-the-sociable"><div class="wp-block-embed__wrapper"> <blockquote class="wp-embedded-content" data-secret="xLU8lmVQzH"><a href="https://sociable.co/technology/how-to-track-trace-every-person-purchase-protein-planet-manipulate-human-behavior/">How to track &#038; 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&#8212; The Sociable" src="https://sociable.co/government-and-policy/blair-digital-id-national-data-library/embed/#?secret=rHOgOAmecE#?secret=ldI2PBeHjX" data-secret="ldI2PBeHjX" width="500" height="282" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> </div></figure> <p>The post <a href="https://sociable.co/government-and-policy/tony-blair-uk-gene-editing-precision-bred-livestock/">Tony Blair wants UK to enable animal gene editing, fund precision-bred livestock</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> With space economy projected to reach $944 billion, Nisum and DeepSpace Technology partner-up to drive AI innovation to infinity and beyond https://sociable.co/business/with-space-economy-projected-to-reach-944-billion-nisum-and-deepspace-technology-partner-up-to-drive-ai-innovation-to-infinity-and-beyond/ The Sociable urn:uuid:800f9624-d5a4-7aed-e913-8e060fd836c6 Mon, 12 May 2025 19:31:19 +0300 <p>With the rise of GenAI dominating conversations in recent years, it can be easy to forget the potential that AI has to advance outcomes across all industries, including from improving healthcare outcomes to pushing even the frontiers of space exploration.&#160; When it comes to space specifically, the applications are countless. For one, the technology can [&#8230;]</p> <p>The post <a href="https://sociable.co/business/with-space-economy-projected-to-reach-944-billion-nisum-and-deepspace-technology-partner-up-to-drive-ai-innovation-to-infinity-and-beyond/">With space economy projected to reach $944 billion, Nisum and DeepSpace Technology partner-up to drive AI innovation to infinity and beyond</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> <p>With the rise of GenAI dominating conversations in recent years, it can be easy to forget the potential that AI has to advance outcomes across all industries, including from improving healthcare outcomes to pushing even the frontiers of space exploration.&nbsp;</p> <p>When it comes to space specifically, the applications are countless. </p> <p>For one, the technology can support robots used to explore harsh environments, and this extends all the way to analyzing huge amounts of data from distant galaxies and developing energy-efficient hardware for missions.</p> <p>In fact, a <a href="https://payloadspace.com/new-report-values-the-space-industry-at-944b-by-2033/">report released last week</a> predicted that the global space economy will reach $944B by 2033. The growth, according to the authors, will be primarily driven by the increased adoption of downstream technologies such as AI and cloud computing, which make space data more accessible.&nbsp;</p> <p>In summary, the difficult conditions and high stakes of space exploration mean that AI has a starring role to play.&nbsp;</p> <p>A new strategic partnership announced this week between <a href="https://www.nisum.com/es/inicio">Nisum</a> and <a href="https://www.deepspace-technologies.com/">DeepSpace Technology</a> is set to accelerate innovation in this critical space (no pun intended) even more.&nbsp;</p> <div class="wp-block-image"> <figure class="aligncenter size-medium is-resized"><img fetchpriority="high" decoding="async" width="375" height="211" src="https://sociable.co/wp-content/uploads/2025/05/a-chosen-soul-_9dLDxBl5LQ-unsplash-375x211.jpg" alt="" class="wp-image-95683" style="width:591px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/05/a-chosen-soul-_9dLDxBl5LQ-unsplash-375x211.jpg 375w, https://sociable.co/wp-content/uploads/2025/05/a-chosen-soul-_9dLDxBl5LQ-unsplash-1200x675.jpg 1200w, https://sociable.co/wp-content/uploads/2025/05/a-chosen-soul-_9dLDxBl5LQ-unsplash-768x432.jpg 768w, https://sociable.co/wp-content/uploads/2025/05/a-chosen-soul-_9dLDxBl5LQ-unsplash-1536x864.jpg 1536w, https://sociable.co/wp-content/uploads/2025/05/a-chosen-soul-_9dLDxBl5LQ-unsplash.jpg 1920w" sizes="(max-width: 375px) 100vw, 375px" /></figure></div> <h3 class="wp-block-heading"><strong>Solving complex challenges through collaboration&nbsp;</strong></h3> <p>Nisum, a leading technology consulting partner based in Silicon Valley, announced today a new collaboration with DeepSpace Technologies, which is a pioneer in solutions for space and terrestrial applications, that will combine the former’s digital capabilities and global scale with the latter&#8217;s leading-edge research.&nbsp;</p> <p>The alliance, which is expected impact life on Earth and the future of space exploration, will lay the groundwork for cross-sector breakthroughs, looking to solve real-world problems with accelerated innovation where industries need it most.</p> <div class="wp-block-image"> <figure class="alignright size-full"><img decoding="async" width="276" height="276" src="https://sociable.co/wp-content/uploads/2025/05/1516243775096.jpeg" alt="" class="wp-image-95681"/><figcaption class="wp-element-caption">Nisum CEO Imtiaz Mohammady (Photo Credit: LinkedIn)</figcaption></figure></div> <p>Said Nisum CEO <a href="https://www.linkedin.com/in/imtiaz-mohammady-a42600/">Imtiaz Mohammady</a>, “This year marks Nisum’s 25th anniversary, and we couldn’t think of a better way to celebrate than by partnering with DeepSpace Technologies.”</p> <p>“Together, we’ll be helping them digitize the new frontier—combining their bold vision with our deep expertise in AI development. It’s a natural synergy, as where they’re looking to grow, we excel,” added the executive.</p> <h3 class="wp-block-heading"><strong>Driving innovation across industries&nbsp;</strong></h3> <p>Through advancements in medical and biotech research and innovation, the two organizations&#8217; new partnership will also look to advance the future of healthcare.</p> <p>According to a statement from the companies, the partnership “will also fuel innovation across industries such as pharmaceuticals and mining—leveraging AI, data-driven insights, and advanced digital solutions to boost operational efficiency, accelerate decision-making, and solve complex challenges”.&nbsp;</p> <p>Artificial intelligence is significantly impacting this space, accelerating drug discovery, optimizing clinical trials, improving manufacturing processes, and personalizing patient care. In fact, AI applications can potentially create between $350 billion and $410 billion in annual value for pharmaceutical companies by 2025.</p> <div class="wp-block-image"> <figure class="alignleft size-full is-resized"><img decoding="async" width="800" height="800" src="https://sociable.co/wp-content/uploads/2025/05/1723842759131.jpeg" alt="" class="wp-image-95682" style="width:275px;height:auto" srcset="https://sociable.co/wp-content/uploads/2025/05/1723842759131.jpeg 800w, https://sociable.co/wp-content/uploads/2025/05/1723842759131-375x375.jpeg 375w, https://sociable.co/wp-content/uploads/2025/05/1723842759131-768x768.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption class="wp-element-caption">DeepSpace Technologies CEO Kimberly Washington (Photo Credit: LinkedIn)</figcaption></figure></div> <p>Said <a href="https://www.linkedin.com/in/kwashington123/">Kimberly Washington</a>, CEO and co-founder of DeepSpace Technologies, &#8220;One of the most important areas that we need to focus on is digital transformation and helping the healthcare industry become AI-ready. We are therefore eager to develop and expand the space and healthcare sectors together throughout our new partnership.&#8221;&nbsp;</p> <p>&#8220;Using Nisum&#8217;s development prowess along with our capabilities will help us not only meet the needs of our customers but also open opportunities in multiple domains, in space, healthcare, and beyond,&#8221; added <a href="https://www.linkedin.com/in/montana-bilger/">Montana Bilger</a>, CTO and co-founder of DeepSpace Technologies.</p> <p>Nisum specializes in software development, digital strategy, and business agility. Since 2000 the company has grown to over 2,000 professionals across seven countries, supporting Fortune 500 brands to drive measurable growth.</p> <p>The post <a href="https://sociable.co/business/with-space-economy-projected-to-reach-944-billion-nisum-and-deepspace-technology-partner-up-to-drive-ai-innovation-to-infinity-and-beyond/">With space economy projected to reach $944 billion, Nisum and DeepSpace Technology partner-up to drive AI innovation to infinity and beyond</a> appeared first on <a href="https://sociable.co">The Sociable</a>.</p> How to Deliver Personalized Content to Your Audience Segments https://blog.scoop.it/2025/05/01/how-to-deliver-personalized-content-to-your-audience-segments/ Scoop.it Blog urn:uuid:ff5c4753-c901-8e92-4a1d-c4ae712b414b Thu, 01 May 2025 19:00:00 +0300 <p>Find out more about the process of creating personalized content and effectively delivering it through relevant channels.</p> <p>The post <a href="https://blog.scoop.it/2025/05/01/how-to-deliver-personalized-content-to-your-audience-segments/">How to Deliver Personalized Content to Your Audience Segments</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F05%2F01%2Fhow-to-deliver-personalized-content-to-your-audience-segments%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="621" src="https://blog.scoop.it/wp-content/uploads/2025/05/Group-48-1024x621.png" alt="How to Deliver Personalized Content to Your Audience Segments" class="wp-image-24958" srcset="https://blog.scoop.it/wp-content/uploads/2025/05/Group-48-1024x621.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-48-300x182.png 300w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-48-768x466.png 768w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-48-845x512.png 845w, https://blog.scoop.it/wp-content/uploads/2025/05/Group-48.png 1417w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Personalization is the key to ensuring that your content performs. One size doesn&#8217;t fit all. Each segment that represents your audience has different needs and problems. So, for your content to offer value, it should provide solutions to answer questions in the minds of your audience.</p> <p>Publishing generic content is like screaming in front of a crowd. You may be able to make the noise, but you won&#8217;t be able to convey your message.</p> <p>Just creating personalized content isn&#8217;t enough. You need to work on your delivery mediums as well. There are different communication channels that you can consider for content delivery. You need to identify the ones that work for you.</p> <p>We&#8217;ll guide you through the process of creating personalized content and effectively delivering it through relevant channels.</p> <h2 class="wp-block-heading"><strong>What is Audience Segmentation?</strong></h2> <p>Before we talk about content personalization and its effective delivery, let&#8217;s understand how audience segmentation works.</p> <p>You segment your audience when you split them into different groups based on different characteristics. There may be different reasons for segmenting your audience.</p> <p>From the content delivery point of view, audience segmentation helps you deliver personalized messages effectively.</p> <p>You can classify your target audience into smaller groups based on their demographic characteristics, psychographic characteristics, buying behavior, and needs.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeIjaEtpmXQlO3wzs_8y0TrX0rO6Wayp9G739a4iEFDB9uZLuabUX7c1ubS5aeunYDsi3bo_-_q4wc-kjjuHCs_66GMUjK4JHjRLPoCelGTOROUPi1jGj-_79U4l7iIzhzmIBMu?key=oXNssyd7DerOlVtesqRBluOs" alt=""/></figure> <p><a href="https://matomo.org/blog/2023/11/audience-segmentation/">Source</a></p> <p>This makes it easier for you to <a href="https://blog.scoop.it/2021/09/16/8-easy-ways-to-create-content-your-audience-will-love/">produce quality content</a> personalized to your audience&#8217;s preferences and pick the right channels for making the information accessible.</p> <h2 class="wp-block-heading"><strong>Ensuring Personalized Content Delivery</strong></h2> <p>We just helped you understand how audience segmentation works. Now, let’s help you create personalized content and pick the right channels to deliver it.</p> <h3 class="wp-block-heading"><strong>Creating Personalized Content</strong></h3> <p>You can&#8217;t create personalized content without knowing your audience. You must know the questions your audience is asking in order to provide them with the right answers.</p> <p>Your goal is to help your audience solve their problems. So, <a href="https://aioseo.com/customer-centric-content-strategy/">embracing a people-centric approach</a> is a must. You can&#8217;t just blatantly promote your offerings and claim that you&#8217;re helping.</p> <p>You need to cater to the pain points of your audience. It&#8217;s how you win their hearts and build a relatable brand.</p> <ol class="wp-block-list"> <li><strong>Leveraging Landing Page Variations</strong></li> </ol> <p>A landing page is best suited to promote your offerings. Creating different versions can help you engage your audience better.</p> <p>It&#8217;s best to create different pages to showcase your capabilities. You can also experiment with tone variations to make your message appeal to different audience segments.</p> <ol start="2" class="wp-block-list"> <li><strong>Personalized Blogs and Resources</strong></li> </ol> <p>You can only target a certain number of keywords with your <a href="https://www.airmeet.com/hub/blog/webinar-landing-pages-examples-and-best-practices-for-high-conversion/">landing pages</a>. You cannot simply count on them to draw in the right kind of audience. You will be missing out on a lot of business opportunities.</p> <p><a href="https://blog.scoop.it/2022/12/06/how-to-set-and-achieve-your-blogging-goals-2023-blog-guide/">Blogging</a> can help with this. It enables you to address a range of search terms that reflect the issues of various audience segments.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd-cFM0jD3ogR9aoXYU6ZvSQnxf8MmIU7w3I9o1o7tiLXiFml88Ucgo0J60isym5N9RGwd7KFOD4T6dMbgqt6d1mwjZQnKVfHzI3Z8jWtBYWlGnEK3nlfp84cUhIkeI-jFjPMLQug?key=oXNssyd7DerOlVtesqRBluOs" alt=""/></figure> <p><a href="https://www.isitwp.com/amazing-blogging-stats-facts/">Source</a></p> <p>You can also consider building a knowledge base. Here, you publish tutorials or guides to engage the intended segments. Your content helps people solve different problems or leverage the solutions you offer to the fullest.</p> <ol start="3" class="wp-block-list"> <li><strong>Custom Email Content</strong></li> </ol> <p>Personalization isn&#8217;t limited to the content you publish on your website. It applies to all audience interactions. So, you must always tailor the messages you send to your audience.</p> <p>Personalized emails help you engage your audience and convince them to try what you offer. Even doing the little things like leveraging tailored subject lines can significantly <a href="https://optinmonster.com/10-easy-ways-to-improve-your-email-open-rate/">improve your open rates</a>.</p> <p>Think about what you can accomplish when you curate your entire email based on the interests and preferences of different segments representing your email list.</p> <ol start="4" class="wp-block-list"> <li><strong>Tailored Product Recommendations</strong></li> </ol> <p>When you offer personalized product recommendations to your audience, you minimize friction from the <a href="https://thrivethemes.com/what-is-the-buyers-journey/">buyer&#8217;s journey</a>. People often don&#8217;t know what they want. So, you make it easy for them to make a smart buying decision.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfCNVdX10IqDOSznE84-VDUExeNnXMRQMD4jK91e2oLiWPlVzGoYg8ZPuajdTm725yTmt1S6Oa2DjImkMMKuwhUV56pElEY44NIIa8-vO1r6T53pCKDTybLG0EmFFJUUBHg9WzU?key=oXNssyd7DerOlVtesqRBluOs" alt=""/></figure> <p><a href="https://uplandsoftware.com/kapost/resources/blog/6-different-types-of-buyer-journey-maps/">Source</a></p> <p>It&#8217;s a proven strategy that ensures audience engagement. You recommend your solutions based on different audience characteristics, making it easier for them to decide. As a result, your audience is more likely to interact with your content and prefer you over other options.</p> <ol start="5" class="wp-block-list"> <li><strong>Personalized CTAs and Offers</strong></li> </ol> <p>You can experiment with different CTAs based on the audience profiles you intend to serve. People may have different expectations. So, you must come up with offers that appeal to the intended audience segments.</p> <p>You can’t figure things out on a whim. It requires trial and error to see what’s working for you or helps you pique the interest of the intended audience segments.</p> <h3 class="wp-block-heading"><strong>Channel-Specific Personalization</strong></h3> <p>Not all audience segments may prefer the same channels to interact with you. So, just creating or <a href="https://blog.scoop.it/2022/10/13/how-to-use-social-media-analytics-to-personalize-your-content-curation-strategy/">curating personalized content</a> isn&#8217;t enough. You must also pick the right delivery channel.</p> <ol class="wp-block-list"> <li><strong>Personalized Newsletters</strong></li> </ol> <p><a href="https://venngage.com/ai-tools/newsletter-generator">Sending newsletters</a> is one of the most cost-effective and direct ways to communicate with the intended audience.</p> <p>To convey personalized messages, you should segment your email lists based on your audience characteristics. Plus, you must also tailor your copy to the needs and interests of respective segments for your newsletter campaigns.</p> <p>You must also look into how you schedule your emails. Not all audience segments follow the same time zone. Moreover, their active timings may vary from one another. So, you must consider these things when scheduling your messages.</p> <ol start="2" class="wp-block-list"> <li><strong>Social Media Posts</strong></li> </ol> <p>People don&#8217;t just use social media to interact with their social circle. They use different channels to learn about their preferred brands. Each platform favors a different content format.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf-Numhdr3smLFV3SuQpMJqHqfdjmmy9AyFZArUEv6ldoEOfYyJQZuibicCpw5Hog0lIBjEm_vEATtHGm83EM1kJBtXtL7D96-T8DvJG8WRE3xyq3JGooRXdN58ENM5WBir5BHW8Q?key=oXNssyd7DerOlVtesqRBluOs" alt=""/></figure> <p><a href="https://www.williamjoseph.com/en/news/posts/10-best-performing-social-media-content-types-themes">Source</a></p> <p>Your text-based posts may work well on Facebook, but if you plan on leveraging platforms like Instagram, YouTube, and TikTok, you may have to consider producing visual content.</p> <p>A well-structured <a href="https://planable.io/blog/social-media-calendar/">social media calendar</a> can help ensure that your content mix stays balanced, with the right blend of text, images, and video tailored for each platform.</p> <p>Plus, it goes without saying that the content you publish on the platforms preferred by the intended segments must align with your audience&#8217;s needs or interests.</p> <ol start="3" class="wp-block-list"> <li><strong>Targeted Ads</strong></li> </ol> <p>If you plan on leveraging <a href="https://www.superside.com/blog/digital-ads-agencies">paid advertising</a>, you must ensure that you create separate ad sets for different audience segments. It helps you do pinpoint targeting and get optimal results through your ads.</p> <p>You should test different ad variations to see which one gives you the best results. Plus, you need to consider ad placement based on the channels your segments prefer.</p> <ol start="4" class="wp-block-list"> <li><strong>Personalized Chat Messages</strong></li> </ol> <p>Another viable communication channel that your audience may choose to reach out to you is chat.</p> <p>They may send you messages through their preferred social media platforms or interact with you directly through your website&#8217;s chat feature.</p> <p>You can send personalized chat messages by training the integrated chatbots or educating your support teams.</p> <ol start="5" class="wp-block-list"> <li><strong>In-App Experiences</strong></li> </ol> <p>This recommendation is for those who allow their respective audiences to interact with them through an app.</p> <p>To offer a personalized in-app experience, you must have a simple user interface. This makes it easier for your audience to interact with your app and access useful information.</p> <p>Plus, you must showcase relevant features based on your audience preferences and display targeted content recommendations.</p> <h2 class="wp-block-heading"><strong>You’re All Set</strong></h2> <p>If you&#8217;ve been wanting to know how you can deliver personalized content to different audience segments, now you do.</p> <p>We covered everything you need to know about audience segmentation and provided you with useful strategies that can help you ensure personalized content delivery.&nbsp;</p> <p>Our recommendations will help you boost your engagement and effectively interact with diverse audience segments.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/05/01/how-to-deliver-personalized-content-to-your-audience-segments/">How to Deliver Personalized Content to Your Audience Segments</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F05%2F01%2Fhow-to-deliver-personalized-content-to-your-audience-segments%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> How AI is Reshaping the Content Curation Landscape https://blog.scoop.it/2025/04/17/how-ai-is-reshaping-the-content-curation-landscape/ Scoop.it Blog urn:uuid:7ce6386f-c023-e0b2-9911-083eafc0fa1e Thu, 17 Apr 2025 19:00:00 +0300 <p>Discover the impact of AI on the content curation landscape.</p> <p>The post <a href="https://blog.scoop.it/2025/04/17/how-ai-is-reshaping-the-content-curation-landscape/">How AI is Reshaping the Content Curation Landscape</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F17%2Fhow-ai-is-reshaping-the-content-curation-landscape%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="624" src="https://blog.scoop.it/wp-content/uploads/2025/04/Group-46-1024x624.png" alt="How AI is Reshaping the Content Curation Landscape" class="wp-image-24951" srcset="https://blog.scoop.it/wp-content/uploads/2025/04/Group-46-1024x624.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-46-300x183.png 300w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-46-768x468.png 768w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-46-840x512.png 840w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-46.png 1417w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Content curation has long served as a cornerstone of digital content management. Traditionally, curators sifted through vast amounts of information, hand-picking articles, videos, and images to create meaningful narratives for their audiences.&nbsp;</p> <p>Today, artificial intelligence is transforming this process by automating discovery, enhancing personalization, and addressing quality control challenges. In this article, I’m going to explore the impact of these changes on the current content curation landscape, and what the future may hold.&nbsp;</p> <h2 class="wp-block-heading">AI-Driven Automation in Content Discovery<img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXftLpF8UNkN-vKVxCwzOJCdfZo7NxYmrPnOLsA1yKce_Znxp1BBxHt0cJ9zjkThfsPhFG4EkZMZ_SFVu8HIzAoKl5xpDFwu4Gfi3NTLOxCGA4CO-T2qJhuI_MmxTeiYckprYfFW?key=eycueer82aMOOm2sfYB1uBsz" width="624" height="333"></h2> <p>Source: <a href="https://www.socialchamp.com/blog/ai-generated-content/">SocialChamp</a></p> <p>One of the most significant ways AI is reshaping content curation is by <a href="https://blog.scoop.it/2024/07/12/the-impact-of-ai-on-content-discovery/">automating the discovery process</a>. Tasks that could take you hours or even days of manual input, like the <a href="https://www.accesssciences.com/content-analysis-classification/">analysis and classification of your digital content</a>, can now be done rapidly and at scale by AI algorithms. This shift from manual curation to automated processes isn’t just a big boon in terms of efficiency but also reduces human error. It’s easier than ever to cut through the noise and uncover relevant content at an unprecedented scale.</p> <p>AI’s analysis of browsing habits, search histories, and even social media activity can predict which content will engage your audience the most. These systems go <a href="https://lucidworks.com/post/beyond-keywords-how-ai-vector-search-transforms-search-experience/">beyond simple keyword matching to grasp the context of their queries</a>, and <a href="https://apryse.com/blog/pdf-data-extraction-with-python">extract vital data from sources like PDFs</a>, videos, and more. This enables them to suggest relevant content, even when their searches are broad or basic.&nbsp;</p> <p>It can also enhance the overall content consumption experience by<a href="https://innovature.ai/the-rise-of-deep-research-openais-ai-tool-for-expert-quality-reports/"> filtering out low-quality information and highlighting credible sources</a>, ensuring that users receive trustworthy content. Overall, this allows for a more personalized and efficient pathway to discovering information for individuals.</p> <p>One of the biggest impacts AI is having is on search engine results pages (SERPs). The inclusion of AI responses on platforms like Google has pushed organic results further down the page. With the <a href="https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/">first page of Google still commanding 90% of click-throughs</a>, the competition to appear high on the SERP is more important than ever, leading to <a href="https://bluetree.digital/paid-vs-organic-search/">a greater focus on paid search</a>.</p> <h2 class="wp-block-heading">Enhanced Personalization and User Experience<img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfCmYKTvRE-Frr4CdZ7RH8_2b-MSMbUcenQr5xzOjRJY752cG7cfc58IL6IG6ZAulcwQwEKSUheO5eMErpMB1N5p2x4uZAbN0CxunoGJgXDFLjYl8Svtkm-3HjBahTylbNea7KJTw?key=eycueer82aMOOm2sfYB1uBsz" width="624" height="327"></h2> <p>Source: <a href="https://medium.com/@elizabethchurchilluiux/the-evolution-of-ai-powered-personalization-in-ux-transforming-business-interactions-28e1f317a713">Medium</a></p> <p>Speaking of personalization, AI plays a crucial role in tailoring content to individual preferences. AI can analyze user behavior and preferences in real time to provide personalized recommendations. With <a href="https://wisernotify.com/blog/personalization-stats/">71% of consumers now expecting personalized digital experiences</a> from their brands, being able to do this at scale improves engagement metrics by ensuring the content is more relevant to each user.&nbsp;</p> <p>AI can <a href="https://www.dupple.com/blog/what-is-the-best-ai-news-aggregator">create curated news feeds</a> so users can easily and quickly access the latest articles and other media on topics they care about from sources they trust. It’s a principle being rolled out by news publishers themselves. BBC News recently announced the <a href="https://www.theguardian.com/media/2025/mar/06/bbc-news-ai-artificial-intelligence-department-personalised-content">launch of its AI News Department</a>, with the aim of delivering news curated for younger users to access via smartphones.</p> <h2 class="wp-block-heading">How Brands Curate AI Content in the Real World&nbsp;</h2> <p>Despite all the talks about AI tools replacing journalists and editors, many brands and news organizations are fighting back by developing their own unique ways of utilizing AI. The most prominent are:&nbsp;</p> <h3 class="wp-block-heading">The Washington Post</h3> <p>BBC isn’t the only news organization leveraging AI for content curation. But while BBC is looking at how content can be curated for their users, The Washington Post <a href="https://www.axios.com/2024/08/20/washington-post-ai-tool-data">has developed an in-house AI tool called Haystacker</a> to curate the content that becomes the basis for their articles.</p> <p>This system enables journalists to analyze extensive multimedia data sets, spanning video, photos, and text, to identify significant trends and patterns that might otherwise go unnoticed. Being able to analyze different content types at scale is essential for modern journalists and researchers as media becomes more diverse.</p> <h3 class="wp-block-heading">Youtube</h3> <p>Social media and content platforms are at the heart of the digital content landscape. <a href="https://www.businessinsider.com/new-youtube-features-could-help-creators-but-come-with-risks-2024-9">Youtube’s approach to AI-driven content curation</a> is to provide content creators with a suite of tools to aid their abilities to produce content and build communities.</p> <p>YouTube has introduced a series of AI-powered features, including automated comment replies and content idea generators, to help creators streamline their workflows and enhance engagement with their audiences.&nbsp;</p> <h3 class="wp-block-heading">Vimeo</h3> <p>Vimeo is another content platform taking an interesting approach to curating content with AI. Their approach is to make content more discoverable by <a href="https://www.theverge.com/decoder-podcast-with-nilay-patel/616820/philip-moyer-interview-vimeo-ai-google-youtube-creators">enhancing metadata generation and providing smart content recommendations</a>.</p> <p>This is implicitly being done to allow creators to focus their time and resources on creating high-quality, creative content and let AI take care of the background processes that are important for content curation.&nbsp;</p> <h2 class="wp-block-heading">Challenges and Ethical Considerations</h2> <p>AI might have a lot of benefits for content curation, but there are significant challenges that come with it.&nbsp; First and foremost: <a href="https://blog.scoop.it/2025/01/10/ai-content-creation-vs-ai-content-curation/">AI creation vs. curation</a> when the internet is being overrun by low-quality AI-generated content.&nbsp;</p> <p>The widespread proliferation of AI-generated “slop” justifiably raises concerns over the quality of information and content online. This can have a major impact on the perceptions of publications and platforms. The article and blog hosting platform Medium was once seen as a good resource for information, but the <a href="https://www.wired.com/story/ai-generated-medium-posts-content-moderation">amount of low-quality, AI-generated articles on the site</a> has reduced the prestige of ‘having a blog on Medium.’</p> <p>This AI slop isn’t just low quality, <a href="https://campus.dariah.eu/resources/hosted/ethical-societal-and-legal-complexities-of-ai">there are ethical implications related to copyright</a>, data privacy, and the potential erosion of human creativity. A major challenge for content curation moving forward will be <a href="https://blog.scoop.it/2025/02/20/6-best-practices-to-implement-ai-content-detection-tools-for-content-review/">sorting through AI slop to find quality content</a> that will actually service users’ needs.</p> <h3 class="wp-block-heading">The Death of Information as We Know It?<img loading="lazy" decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeZBrgCjoU4yG_KXES9P19cmJS5t-btHM5NZEDtGs9VUg0E5waB4M3JwmSJdQg7wVkAKt-M8zpjElAdIehA3yXeM_hvKgoL3Fb26j2bGHsCKo-UMuHqy4RM7TGrCZzPT_-Dp_etrg?key=eycueer82aMOOm2sfYB1uBsz" width="624" height="351"></h3> <p>Source: <a href="https://www.splcenter.org/resources/hope-watch/spotting-ai-disinformation-tips/">SPL Center</a></p> <p>There are also concerns over <a href="https://propelland.com/intelligence/how-ai-shapes-our-digital-echo-chambers/">AI-driven content curation creating echo chambers</a>. Social media algorithms and user-created content curation run the risk of not just removing any dissenting voices (thereby removing any sense of balance from the information they receive). It can also <a href="https://www.orfonline.org/expert-speak/from-clicks-to-chaos-how-social-media-algorithms-amplify-extremism">further radicalize people towards extreme views</a>.</p> <p>The proliferation of AI tools also raises cybersecurity-related concerns. Each AI tool you add to your tech stack opens <a href="https://www.securitymagazine.com/articles/101139-93-of-hackers-believe-enterprise-ai-tools-create-a-new-attack-vector">up new attack surfaces for bad actors</a>. Content curation relies on huge amounts of customer behavior data, and to keep this secure, you need to invest in high-level security, <a href="https://cast.ai/cloud-security/">especially when it comes to the cloud</a> and <a href="https://www.cyberark.com/resources/blog/what-is-zero-trust-and-why-is-it-so-important">zero-trust architectures</a>.&nbsp;</p> <p>Emerging <a href="https://www.ucl.ac.uk/steapp/sites/steapp/files/looking_ahead_the_role_of_standards_in_the_future_of_ai_governance_v2.0.pdf">standards and potential regulatory measures</a> are starting to shape industry responses to these challenges. As platforms continue to experiment with hybrid models that combine AI efficiency with human judgment, the content curation landscape will hopefully evolve toward more accountable and transparent practices.</p> <h2 class="wp-block-heading">Future Directions in AI and Content Curation</h2> <p>The trends and advancements of future AI models promise an even greater refinement in personalization and content filtering. Imagine <a href="https://abmatic.ai/blog/ai-and-the-future-of-hyper-personalized-customer-experiences">hyper-personalized experiences that can adapt in real time to user behavior</a>.&nbsp;</p> <p>With hybrid curation models that blend the speed and scale of AI with the nuanced judgment of human curators, you’ll have the best of both worlds in navigating the future of digital content curation.&nbsp;</p> <p>A collaborative relationship between AI systems and human expertise will determine the extent to which content curation can meet the future demands of digital audiences.</p> <h2 class="wp-block-heading">Conclusion</h2> <p>AI is revolutionizing content curation by automating the discovery process, enhancing personalization, and addressing quality control challenges. But these benefits come with challenges that all brands need to consider around quality, authenticity, and ethical considerations. Balancing the efficiencies of AI with human oversight is essential to navigate this new landscape.</p> <p>The integration of AI into content curation isn’t just a technological upgrade, it’s a transformative shift that promises to redefine how we discover, engage with, and value digital content.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/04/17/how-ai-is-reshaping-the-content-curation-landscape/">How AI is Reshaping the Content Curation Landscape</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F17%2Fhow-ai-is-reshaping-the-content-curation-landscape%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> How Content Curation is Transforming Education https://blog.scoop.it/2025/04/10/how-content-curation-is-transforming-education/ Scoop.it Blog urn:uuid:b7bbffca-cb91-aaa8-2b90-aeb92433d28e Thu, 10 Apr 2025 19:00:00 +0300 <p>Content curation is changing the way teachers teach and students learn, making lessons more engaging, personalized, and up-to-date. Discover how curation can transform your classroom—read on! </p> <p>The post <a href="https://blog.scoop.it/2025/04/10/how-content-curation-is-transforming-education/">How Content Curation is Transforming Education</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F10%2Fhow-content-curation-is-transforming-education%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="637" src="https://blog.scoop.it/wp-content/uploads/2025/03/Group-35-1-1024x637.png" alt="How content curation is transforming Education" class="wp-image-24940" srcset="https://blog.scoop.it/wp-content/uploads/2025/03/Group-35-1-1024x637.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-35-1-300x187.png 300w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-35-1-768x478.png 768w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-35-1-823x512.png 823w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-35-1.png 1417w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>In today’s fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding.</p> <p>Beyond saving time, content curation fosters <strong>innovation in teaching methods</strong>, enabling educators to integrate multimedia resources, real-world case studies, and interactive materials that cater to different learning styles. It also plays a crucial role in <strong>developing students’ critical thinking skills</strong>, as they learn to assess the credibility of sources and synthesize information effectively.</p> <p>Additionally, by continuously updating and refining curated materials, teachers stay informed about the latest educational trends, technological advancements, and pedagogical strategies. This ongoing process not only enhances <strong>instructional effectiveness</strong> but also supports professional growth.</p> <p>This article explores how content curation can <strong>optimize the teaching and learning environment</strong>, making education more engaging, adaptive, and impactful for both teachers and students.</p> <h3 class="wp-block-heading"><strong>Saves Time for Teachers</strong></h3> <p>Content curation streamlines lesson planning by providing educators with pre-selected, high-quality resources, allowing them to focus more on instruction. In an era where teachers face increasing workloads and administrative tasks, finding ways to optimize lesson preparation is essential to maintaining both teaching quality and work-life balance.</p> <ol class="wp-block-list"> <li><strong>Quick Access to Quality Resources</strong><strong><br></strong>Teachers often spend hours searching for credible and engaging materials. The challenge lies in filtering vast amounts of information to find trustworthy and relevant content. Curated content—such as articles, videos, and interactive activities—<a href="https://www.scoop.it/topic/shifting-to-learner-centric-course-content">reduces this workload</a> while ensuring students receive reliable and diverse learning materials. Platforms like Scoop.it can help educators organize and retrieve these resources effortlessly.</li> </ol> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdwU2Md89zdprPhfXJuuPVxwh_sZ9CN2ZGayjflDMEYNovUiX0M5xplPDgMJ_VBwm4zE463RYE2Ql1AlDHUedrSitG8iY_nGJsTLqtcyZD9h-Vyh-ko7jTGsT6lJWZAwUrCxd3Z0w?key=VQ4xhuoJXWKo6Sfr_dZBS3sK" alt=""/></figure> <ol start="2" class="wp-block-list"> <li><strong>Reusable Lesson Materials</strong><strong><br></strong>Creating effective lesson plans and materials from scratch takes significant time. A well-organized digital repository allows teachers to store lesson plans, worksheets, and multimedia content for future use. This addresses the challenge of time constraints while maintaining instructional quality, especially for subjects with foundational concepts like math, grammar, and history.</li> <li><strong>Simplifies Differentiation</strong><strong><br></strong>One of the biggest challenges in teaching is meeting the diverse needs of students. By categorizing resources by difficulty level, curated content helps personalize learning. Struggling learners can access simplified explanations and extra practice, while advanced students explore more challenging materials, ensuring that every student progresses at their own pace.</li> <li><strong>Keeps Lessons Updated</strong><strong><br></strong>In fast-evolving fields like science, technology, and current events, outdated materials can hinder student learning. The challenge for educators is staying informed amid their busy schedules. Subscribing to trusted educational blogs and research journals ensures that lesson content remains current and aligned with the latest developments.</li> <li><strong>Facilitates Collaboration</strong><strong><br></strong>Teachers often work in isolation, leading to duplicated efforts in resource creation. Collaborative curation allows educators to build and maintain shared libraries of teaching materials, fostering knowledge-sharing and reducing redundant work. This not only enhances lesson quality but also encourages a culture of teamwork and continuous improvement.</li> </ol> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h3 class="wp-block-heading"><strong>Enhances Student Learning</strong></h3> <p>Curated content provides students with diverse perspectives and up-to-date information, making learning more engaging and accessible. In an age of information overload, one of the biggest challenges in education is ensuring that students receive accurate, relevant, and thought-provoking content that helps them develop critical thinking and adaptability.</p> <ol class="wp-block-list"> <li><strong>Provides Diverse Perspectives</strong><strong><br></strong>One of the key challenges in education is overcoming bias and encouraging well-rounded thinking. Access to multiple sources—such as expert opinions and firsthand accounts—helps students analyze biases, compare arguments, and develop critical thinking skills, preparing them for a world where<a href="https://www.scoop.it/topic/igeneration-21st-century-education"> information must be evaluated critically</a>.</li> </ol> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcHdOb_EIo0GhzpJEdayl_1N2uUtbwhTQd9f_87-nzaKSzWEFOQc5C2TGdFoEz-J12QhidvdIKv9LseTHfvDN9eLT22eQrmMDIQdUZPZ5gV1iqc36zDm-UpYwFlYxbkgoHxPdKoGw?key=VQ4xhuoJXWKo6Sfr_dZBS3sK" alt=""/></figure> <ol start="2" class="wp-block-list"> <li><strong>Increases Engagement</strong><strong><br></strong>Many students struggle with traditional, text-heavy learning methods, leading to disengagement. Multimedia content—videos, podcasts, and interactive simulations—makes learning more dynamic and immersive. For instance, a science lesson on climate change could incorporate a documentary, a carbon footprint calculator, and a TED Talk, making abstract concepts more tangible.</li> <li><strong>Supports Personalized Learning</strong><strong><br></strong>Every student learns differently, and a one-size-fits-all approach often fails to meet diverse learning needs. Curated resources can cater to different learning paces and styles, offering varied formats such as audiobooks, videos, and research articles to meet individual needs, ensuring that all students can engage with the material in a way that suits them best.</li> <li><strong>Encourages Independent Research</strong><strong><br></strong>In an era where misinformation is prevalent, students need to develop strong research skills. By curating their own collections of credible resources, they learn to assess reliability, synthesize information, and form well-supported conclusions—essential skills for both academic success and informed citizenship.</li> <li><strong>Ensures Up-to-Date Information</strong><strong><br></strong>Traditional textbooks quickly become outdated, making it difficult for students to engage with current knowledge. Curated content allows them to explore the latest research and real-world developments, ensuring their learning remains relevant and aligned with contemporary issues.</li> </ol> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h3 class="wp-block-heading"><strong>Promotes Critical Thinking</strong></h3> <p>By exposing students to diverse sources and viewpoints, curated content fosters critical analysis, improving research and decision-making skills. In an era of misinformation and biased narratives, one of the biggest challenges in education is equipping students with the <a href="https://www.scoop.it/topic/educational-psychology-technology">ability to think independently</a>, question information, and make informed judgments.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdIWSsk6v01fKOOGDSF5ZQ3GvcWzhlfCvqvN3GkVedoWTP9z7v3vBn5gJo9jHICOM279bdAXONsk-YIL33PDJ4_52TN-TeTnNYT-u7eKZvrEVIwP9zVIAl2g_Y6AaIxeccJLwWuOw?key=VQ4xhuoJXWKo6Sfr_dZBS3sK" alt=""/></figure> <ol class="wp-block-list"> <li><strong>Encourages Source Evaluation</strong><strong><br></strong>The challenge of distinguishing credible information from misinformation is more pressing than ever. Students learn to assess credibility, bias, and reliability, recognizing how different media outlets frame the same event differently. This skill is crucial for navigating today’s complex information landscape.</li> <li><strong>Develops Analytical Skills</strong><strong><br></strong>Many students struggle with surface-level thinking and fail to critically engage with content. Analyzing multiple perspectives teaches them to identify logical flaws, question assumptions, and assess arguments more deeply, fostering a habit of deeper, more thoughtful inquiry.</li> <li><strong>Enhances Decision-Making</strong><strong><br></strong>With an overwhelming amount of information available, students often find it difficult to determine what is truly relevant. By evaluating and organizing information, they refine their ability to prioritize essential data for academic and real-world decision-making, helping them become more discerning and strategic thinkers.</li> <li><strong>Teaches Information Synthesis</strong><strong><br></strong>A major challenge in research is the ability to make connections between different sources rather than simply collecting facts. Students learn to integrate insights from various viewpoints to develop well-rounded perspectives on complex topics, improving their ability to articulate informed conclusions.</li> </ol> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h3 class="wp-block-heading"><strong>Encourages Personalized Learning</strong></h3> <p>Teachers can tailor curated content to individual student needs, enabling learners to grasp concepts at their own pace. One of the biggest challenges in education is addressing the diverse abilities, interests, and learning styles within a single classroom. Content curation helps bridge this gap by providing flexible and adaptable learning materials.</p> <ol class="wp-block-list"> <li><strong>Provides Differentiated Resources</strong><strong><br></strong>A major challenge in education is ensuring that all students, regardless of skill level, have access to appropriate learning materials. Content is curated at varying difficulty levels, ensuring equitable access and allowing students to work at a pace that suits their understanding.</li> <li><strong>Supports Multiple Learning Styles</strong><strong><br></strong>Not all students learn effectively through traditional textbooks and lectures. Videos, articles, and podcasts cater to diverse learning preferences, making content more accessible and engaging for visual, auditory, and kinesthetic learners.</li> <li><strong>Allows Self-Paced Learning</strong><strong><br></strong>In traditional classrooms, students often struggle to keep up with rigid lesson timelines. Curated content enables them to revisit tutorials or move ahead to advanced topics as needed, promoting mastery-based learning rather than one-size-fits-all instruction.</li> <li><strong>Facilitates Student Choice</strong><strong><br></strong>Many students disengage when they feel they have little control over their learning. Offering varied content formats fosters autonomy and deeper engagement, empowering students to take ownership of their education and explore topics in ways that resonate with them.</li> <li><strong>Aligns with Individual Interests</strong><strong><br></strong>A challenge in maintaining student motivation is making learning relevant to their lives. Teachers can curate content based on student interests, career goals, or real-world applications, making lessons more meaningful and inspiring.</li> <li><a href="https://www.scoop.it/topic/igeneration-21st-century-education"><strong>Adapts to Learning Gaps</strong><strong><br></strong></a>In a mixed-ability classroom, some students need reinforcement while others require enrichment. Curated content provides targeted remediation and extension activities, ensuring all students receive appropriate support to strengthen their understanding.</li> </ol> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeGKtnBsAOccUXDNbqap0sbGRkxH8rZXetqmTaq9O1PrzU1LSfpxddbzJl497l3QESvJDUHxMKzAC-rrMtcOh0_-jDPFb4u1IQXGM40XvxsW_L5Cwi8xbjdM3sZKDCBhlebfW77-A?key=VQ4xhuoJXWKo6Sfr_dZBS3sK" alt=""/></figure> <hr class="wp-block-separator has-alpha-channel-opacity"/> <h3 class="wp-block-heading"><strong>Supports Professional Development</strong></h3> <p>Curated professional learning resources help educators stay updated on teaching strategies, educational trends, and subject advancements. One of the biggest challenges teachers face is finding the time and resources to stay current in a rapidly evolving education landscape. Content curation streamlines professional growth by providing targeted, high-quality learning materials.</p> <ol class="wp-block-list"> <li><strong>Keeps Educators Updated</strong><strong><br></strong>With constant changes in curriculum standards, pedagogy, and student needs, staying informed can be overwhelming. Subscribing to <a href="https://www.scoop.it/topic/igeneration-21st-century-education">trusted education sources</a> ensures teachers stay up to date on curriculum development and student engagement strategies without the hassle of sifting through irrelevant information.</li> </ol> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf3jdi3Bci3bPU3vlWqLqQdBesSrq4IgulhLBGn5gX5sxY_F4co1F0K3FDop3kGEfkhqHuP2Aca0GqeSxnvYN3wZu8h7-DJQHJoSF08MpXfuBEjBPJir1aGHCdTCRKnPIhh7puA?key=VQ4xhuoJXWKo6Sfr_dZBS3sK" alt=""/></figure> <ol start="2" class="wp-block-list"> <li><strong>Provides Access to Best Practices</strong><strong><br></strong>Many educators struggle to find <a href="https://www.scoop.it/topic/educational-pedagogy">effective teaching techniques</a> that have been tested and proven. Curated resources offer research-backed strategies, classroom management techniques, and lesson design models that enhance instructional effectiveness.</li> </ol> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdykk6g1Yr-yxBGyT2rHX3mtmp4jB6Bdw9ZlSYb49zFsYgoBaGZ76lg30dc5mg4z64bDdOh1X80qJVC1_yuRt_4uqayowFVVeSJPaGKh3c_aXHyBMB8B4213hTKxr8EKhcMVCRC6g?key=VQ4xhuoJXWKo6Sfr_dZBS3sK" alt=""/></figure> <ol start="3" class="wp-block-list"> <li><strong>Saves Time on Research</strong><strong><br></strong>Teachers already juggle heavy workloads, leaving little time for professional learning. Pre-selected, high-quality professional development materials allow educators to focus on learning and teaching rather than spending hours searching for reliable resources.</li> <li><strong>Supports Continuous Learning</strong><strong><br></strong>Professional development should be an ongoing process, but access to traditional training sessions can be limited. Blogs, podcasts, webinars, and online courses provide flexible, on-demand learning opportunities that help teachers grow throughout their careers.</li> <li><strong>Facilitates Reflection and Growth</strong><strong><br></strong>Many educators struggle with self-assessment and refining their teaching methods. Engaging with curated content helps teachers reflect on their practices, discover new insights, and implement innovative strategies effectively.</li> <li><strong>Offers Personalized PD Paths</strong><strong><br></strong>Generic training sessions often fail to meet individual teacher needs. Educators can curate professional learning resources tailored to their interests, subject areas, and career goals, making development more engaging, relevant, and impactful.</li> </ol> <hr class="wp-block-separator has-alpha-channel-opacity"/> <p>A well-structured content curation strategy allows educators to create more engaging, adaptive, and high-quality learning experiences for their students while also supporting their own professional growth. In today’s fast-paced, information-driven world, where knowledge is constantly evolving, both teachers and students need efficient ways to access, evaluate, and utilize relevant content.</p> <p>For teachers, content curation addresses the challenge of keeping up with new pedagogical approaches, curriculum updates, and technological advancements, saving them time while enhancing instructional quality. By leveraging curated resources, educators can stay informed, refine their teaching practices, and provide students with up-to-date and diverse learning materials.</p> <p>For students, curation promotes independent learning, critical thinking, and digital literacy—skills that are crucial in an era of information overload and misinformation. With the ability to navigate and assess multiple sources, learners become more autonomous and develop a deeper understanding of complex topics.</p> <p>In a time where education must adapt to rapid societal and technological changes, content curation is no longer a luxury but a necessity. It empowers educators to teach more effectively and helps students build essential 21st-century skills, ensuring that learning remains relevant, personalized, and impactful.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/04/10/how-content-curation-is-transforming-education/">How Content Curation is Transforming Education</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F10%2Fhow-content-curation-is-transforming-education%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> Bluesky is Now Available on Scoop.it: A New Feature to Boost Your Content Sharing! https://blog.scoop.it/2025/04/10/bluesky-is-now-available-on-scoop-it-a-new-feature-to-boost-your-content-sharing/ Scoop.it Blog urn:uuid:0887e869-9862-2e4b-9a5f-b87498ea1edb Thu, 10 Apr 2025 10:52:07 +0300 <p>Discover our latest feature!</p> <p>The post <a href="https://blog.scoop.it/2025/04/10/bluesky-is-now-available-on-scoop-it-a-new-feature-to-boost-your-content-sharing/">Bluesky is Now Available on Scoop.it: A New Feature to Boost Your Content Sharing!</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F10%2Fbluesky-is-now-available-on-scoop-it-a-new-feature-to-boost-your-content-sharing%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="548" src="https://blog.scoop.it/wp-content/uploads/2025/04/Group-42-1-1024x548.png" alt="" class="wp-image-24945" srcset="https://blog.scoop.it/wp-content/uploads/2025/04/Group-42-1-1024x548.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-42-1-300x160.png 300w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-42-1-768x411.png 768w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-42-1-1536x822.png 1536w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-42-1-2048x1096.png 2048w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-42-1-957x512.png 957w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>We have some exciting news to share with you today: <strong>Bluesky</strong> is now available on <strong>Scoop.it</strong>!&nbsp;</p> <p>This integration opens up new possibilities for sharing your curated content with an increasingly larger and dynamic community.</p> <h3 class="wp-block-heading"><strong>Why Bluesky on Scoop.it?</strong></h3> <p>Scoop.it, the content curation platform, is expanding its offering by adding <strong>Bluesky</strong> to its integrated social networks. This feature allows users to easily and efficiently share their posts from Scoop.it with the Bluesky community.</p> <h3 class="wp-block-heading"><strong>So, what does this mean for you?</strong></h3> <p>Now, in addition to the sharing options to <strong>X</strong>, <strong>Facebook</strong>, <strong>LinkedIn</strong>, <strong>Teams</strong> (Scoop.it Enterprise), and <strong>Slack</strong> (Scoop.it Enterprise), you can directly post your content to <strong>Bluesky</strong>, a rapidly growing social network. This is a fantastic way to reach a different audience while continuing to share your discoveries, interesting articles, or insights with your professional network.</p> <h3 class="wp-block-heading"><strong>How to use Bluesky on Scoop.it?</strong></h3> <p>It&#8217;s simple! Here are the steps to start sharing on Bluesky:</p> <ol class="wp-block-list"> <li><strong>Connect your Bluesky account to Scoop.it</strong>: Go to your Scoop.it account settings and link your Bluesky account.</li> </ol> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd6kZbmueg9fYp_A7Uzq5OykUwdR_u9KBfQNIRqz18RnTUXPeJpvW7fLjHQU8xQPEA3rEbM_PEPOmGGDsMJFYGOh0ZzSF_vs-IqfTgGcpK-VdrqLuYxkbKTs8jIZH0eTpByR1I_Og?key=4c0l545MLukJ_U1bYW1spyH8" alt=""/></figure> <ol start="2" class="wp-block-list"> <li><strong>Share your content</strong>: Once connected, you can choose Bluesky as a destination for your shares. Add hashtags, mention users who have a Bluesky account, or even include a link for more context or details.<br><img decoding="async" width="624" height="541" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXco4RqX8ER0ojDSC1XWOtIJsoOmENQ3y0n_NchvIZVpK7nB8NlE_Xel9ByT-z8ARTXk2KPR0q_0aOUNNZhpCizdELND3_H1RAeJ7eB9e_2XcmfEpQLZryIYOJj18ygpntbZr4wE?key=4c0l545MLukJ_U1bYW1spyH8"><img decoding="async" width="624" height="727" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcCjtigRRcp5beFtPiIkfK6X34DiRWsGxdLV12wFrE4hJ2jiCLYaPa6NvKnPh4WqdD-ZGNIeHtp-Rw5w81CFTl-ggMsAyjznaGXXYtriUskMHF-yKsf8fAsETjn9doH5Ya2Zzqj?key=4c0l545MLukJ_U1bYW1spyH8"></li> </ol> <p>This will allow you to spread your content to a broader audience and enrich your professional interactions on this innovative social network.</p> <h3 class="wp-block-heading"><strong>Why should you use this feature?</strong></h3> <p>The integration of Bluesky into Scoop.it provides you with an additional way to expand your network and increase the visibility of your shares. Whether you&#8217;re a marketing professional, a strategic intelligence expert, or simply a content enthusiast, this feature allows you to reach users on a new, growing platform.</p> <h3 class="wp-block-heading"><strong>In Summary</strong></h3> <p>With Bluesky on Scoop.it, you now have another channel to share your curated content and discoveries with a community that grows every day. Connect your account now and start taking advantage of this new opportunity to enrich your shares!</p> <p>We hope this new feature will enhance your experience on Scoop.it. Don&#8217;t hesitate to share your feedback with us and tell us how you are using Bluesky for your content sharing!</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/04/10/bluesky-is-now-available-on-scoop-it-a-new-feature-to-boost-your-content-sharing/">Bluesky is Now Available on Scoop.it: A New Feature to Boost Your Content Sharing!</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F10%2Fbluesky-is-now-available-on-scoop-it-a-new-feature-to-boost-your-content-sharing%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> 7 Steps to Optimize Your Content for Featured Snippets https://blog.scoop.it/2025/04/03/7-steps-to-optimize-your-content-for-featured-snippets/ Scoop.it Blog urn:uuid:c4d5f679-23bb-2052-05d2-d1e22652ddcc Thu, 03 Apr 2025 19:00:00 +0300 <p>Are you wondering how to optimize your content for featured snippets? If so, you're in the right place!</p> <p>The post <a href="https://blog.scoop.it/2025/04/03/7-steps-to-optimize-your-content-for-featured-snippets/">7 Steps to Optimize Your Content for Featured Snippets</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F03%2F7-steps-to-optimize-your-content-for-featured-snippets%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="602" src="https://blog.scoop.it/wp-content/uploads/2025/04/Group-44-1024x602.png" alt="7 Steps to Optimize Your Content for Featured Snippets" class="wp-image-24948" srcset="https://blog.scoop.it/wp-content/uploads/2025/04/Group-44-1024x602.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-44-300x176.png 300w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-44-768x452.png 768w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-44-1536x903.png 1536w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-44-870x512.png 870w, https://blog.scoop.it/wp-content/uploads/2025/04/Group-44.png 1559w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Are you wondering how to optimize your content for featured snippets? If so, you&#8217;re in the right place!</p> <p>Featured snippets are one of the best ways for content creators and marketers to dominate search results for their keywords and phrases. Put plainly, featured snippets appear at the top of Google searches, so it allows brands to reach their target audience without actually ranking in the top ten search results.</p> <p>People like featured snippets because they&#8217;re convenient and allow people to quickly get answers to their questions. If someone ends up seeing your brand name in the featured snippets, there&#8217;s a good chance they&#8217;ll visit your website and engage with your business further.&nbsp;&nbsp;</p> <p>With this in mind, getting a featured snippet increases your visibility and also helps you build your reputation in the industry.</p> <p>Despite the clear advantages, many marketers still aren&#8217;t sure how to optimize their content for those coveted spots.</p> <p>The truth is, getting a featured snippet might be easier than you think. Today, I&#8217;ll share seven actionable steps to help you improve your chances of getting your content featured.</p> <p>Let&#8217;s dive in!</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcymz19tyO5BDFEQcLkJx1sklQnoW1J4SQmV85t9yGu1cK5qnfo2_0WlE-5LzAVhxO-74fi-KFem47edU41Vkvjzv_PIq-y2i0ssGSYUbqR51Jjpt78yE5MEZeKIJsIzGNzPlv6GQ?key=534lSHL8Fm22RDIyUAD7jaeA" alt=""/></figure> <p><a href="https://stock.adobe.com/search?filters%5Bcontent_type%3Aphoto%5D=1&amp;filters%5Bcontent_type%3Aillustration%5D=1&amp;filters%5Bcontent_type%3Azip_vector%5D=1&amp;filters%5Bcontent_type%3Avideo%5D=1&amp;filters%5Bcontent_type%3Atemplate%5D=1&amp;filters%5Bcontent_type%3A3d%5D=1&amp;filters%5Bcontent_type%3Aimage%5D=1&amp;filters%5Bcontent_type%3Aaudio%5D=0&amp;filters%5Binclude_stock_enterprise%5D=0&amp;filters%5Bis_editorial%5D=0&amp;filters%5Bfree_collection%5D=0&amp;k=featured+snippets+SEO&amp;order=relevance&amp;limit=100&amp;search_page=1&amp;search_type=usertyped&amp;acp=&amp;aco=featured+snippets+SEO&amp;get_facets=0&amp;asset_id=546800287">Image Source</a></p> <h2 class="wp-block-heading">1. Do targeted keyword research</h2> <p>The very first thing you need to do before you can start ranking is keyword research. You need to understand what users are asking so that you may craft content that not only aligns with what they&#8217;re asking but provides a valuable, concise answer.</p> <p>I&#8217;ve found that question-based queries are particularly useful because snippets generally respond to questions starting with &#8220;how,&#8221; &#8220;what,&#8221; &#8220;why,&#8221; and &#8220;when.&#8221;</p> <p>Resources like <a href="https://answerthepublic.com/">AnswerThePublic</a> or Google Autocomplete can help you reveal frequently asked questions in your niche, and a tool like <a href="https://lowfruits.io/">LowFruits</a> can help you analyze opportunities to rank for specific questions in your industry.</p> <p>For example, a gardening blog might discover high-volume queries like &#8220;How to grow tomatoes indoors&#8221; or &#8220;What’s the best soil for succulents.&#8221; From there, analyze existing featured snippets for these queries. Are they clear, helpful, or detailed? Is there an opportunity for you to step in with a better answer?</p> <p>If so, jump in and write an article that answers this question!</p> <p>By prioritizing long-tail keywords and creating thoughtful, valuable content that addresses the needs of your audience, you dramatically improve your chances of ranking for a featured snippet. There’s a good reason <a href="https://www.seedprod.com/verified-digital-marketing-statistics-and-trends/#aioseo-search-engine-optimization-statistics">71%</a> of people claim strategically choosing keywords is their top SEO strategy!</p> <p>Here’s a great way to illustrate long-tail keywords from SEMrush:</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeRfUT41EehJUThn7JoFQlZHJcuIsQLffUaB9oZShrn1jUqFhhKiDOQoHrtnc2C_0_jWnWp_qis1n0SlLzailtPSpIKTVQ_dJIKzzRqkrXJ2ZMjTWFmPAZnWwQojogTaVClCY0lwA?key=534lSHL8Fm22RDIyUAD7jaeA" alt=""/></figure> <p><a href="https://www.semrush.com/blog/seo-statistics/">Image Source</a></p> <h2 class="wp-block-heading">2. Understand Different Types of Featured Snippets</h2> <p>It&#8217;s worth mentioning that there are actually a ton of different types of featured snippets. Google generally presents information in different formats to give quick and appropriate answers: paragraphs, lists, tables, and videos, like <a href="https://blog.scoop.it/2024/04/11/5-reasons-brands-should-adopt-a-content-marketing-webinar-strategy/">pre-recorded webinars</a>, are some of the most popular.</p> <p>Knowing which of the types applies to your content is very important.</p> <p>For example, a paragraph snippet is best suited for definitions or answers to simple questions, while a list snippet might be used for step-by-step instructions.</p> <p>Consider a query like &#8220;How to write a blog post.&#8221; It makes sense that a list detailing the steps of creating a post, such as brainstorming ideas, creating an outline, and drafting the content, has a higher chance of being shown. On the other hand, a data-driven query like &#8220;How does my smartphone battery life compare?&#8221; might be better suited to a table snippet.</p> <p>Every industry has opportunities to rank for different <a href="https://blog.scoop.it/2022/11/08/3-types-of-content-for-your-business-community-platform/">types of content</a>. Think carefully about your long-term goals and what time of featured snippets are most likely to drive people to your website and get them to take action.</p> <h2 class="wp-block-heading">3. Structure Your Content</h2> <p>How your content is structured significantly determines whether it is discovered as a featured snippet. Google loves <a href="https://www.blogtyrant.com/blog-post-style/">well-structured pages</a> since they are easy to navigate through and understand.</p> <p>One effective strategy is to think of your content like a pyramid. Start by answering the main question clearly and concisely near the beginning of the post. This immediate, direct answer makes it easier for Google to extract information for a snippet. For example, a post titled &#8220;What is Blockchain?&#8221; should define the term within the first few lines before diving into its complexities and technicalities.</p> <p>It&#8217;s also very important to break up your content into sections using subheadings to create a logical flow. For longer articles, we found that including a table of contents with jump links dramatically boosted user experience. You’ll want to include this same feature when <a href="https://blog.scoop.it/2024/08/29/optimizing-your-content-strategy-best-practices-for-curated-content-marketing/">creating curated content</a> since it’s generally long-form.</p> <p>Also, look for opportunities to use bullet points, numbered lists, or short paragraphs that can help to space out dense text.</p> <h2 class="wp-block-heading">4. Optimize On-Page SEO</h2> <p>Even the best-written content can be overlooked without proper <a href="https://seoboost.com/blog/on-page-seo/">on-page SEO</a>. Titles, meta descriptions, and images are really important parts of making your page snippet-worthy.</p> <p>You want to start with your title tag since this is often the first impression people will get of your content. Make sure it&#8217;s compelling and keyword-rich.</p> <p>For instance, even this title: &#8220;7 Steps to Optimize Your Content for Featured Snippets&#8221;, is both descriptive and engaging and encourages users to click. Pair this with a well-crafted meta description that highlights the value your content offers.</p> <p>Images, too, play an important role. For example, if you&#8217;re explaining &#8220;how to install a plugin,&#8221; include a descriptive alt text like &#8220;Uploading the plugin to WordPress&#8221; to ensure Google can make sense of your visuals.</p> <p>Internal linking also strengthens your brand authority, so always look for opportunities to guide readers to other parts of your site. You can do this by linking to other blog posts, landing pages, and resource centers on your site.</p> <p>All of these seemingly small features add up and can have a massive impact on whether your website appears as a featured snippet.</p> <h2 class="wp-block-heading">5. Add Schema Markup</h2> <p>In my opinion, schema markup is a must-have if you want to rank for featured snippets. Schema markup is a super powerful tool that will help search engines understand your content. You&#8217;re basically adding structured data behind the scenes that give Google more context on what you&#8217;re trying to show readers.</p> <p>If your goal is to appear in the text-based results, using FAQ schema or How-To schema can make the difference. For example, an e-commerce website selling fitness equipment could use FAQ schema to answer common questions about product sizes or shipping.</p> <p>Similarly, brands that want to sell products that are available through other sellers may include their price and stock through Schema markup. The result is a featured product, as you see below.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfhl_MGxzce-4dq_ShtvuWiSmeDHZ2Y0Vk_Rj5YI4hdTGwNksNSBZZUbAPqnTCIQcNX4WgawtRyziDLwHwEjiAXJx5aU08Es64VPlYAnr69yaQfiLB-wGShGH3HvMwD_22OdtfE4w?key=534lSHL8Fm22RDIyUAD7jaeA" alt=""/></figure> <p>When someone types in this query, they see the answer to their question or a price and a direct link to the site. This typically results in them clicking through and becoming customers.</p> <h2 class="wp-block-heading">6. Focus on Content Quality and Relevance</h2> <p>The foundation of every featured snippet is high-quality content. Google rewards pages that are useful and help to satisfy user intent. So your content has to go deeper than just giving the surface answers—it has to provide real insights.</p> <p>Let&#8217;s say you&#8217;re writing about &#8220;how to save money on groceries.&#8221; Instead of listing generic tips like &#8220;shop sales,&#8221; include actionable advice, such as using meal planning apps, understanding unit pricing, or avoiding common pitfalls like shopping while hungry.</p> <p>Adding specific examples and data can make your content stand out as the most authoritative answer, which means <a href="https://blog.scoop.it/2024/06/27/climbing-the-marketing-pyramid-strategies-for-effective-customer-engagement-and-loyalty/">more engagement</a> and traffic.</p> <p>It is equally important to keep your language simple and engaging. Avoid jargon since this is generally considered difficult to understand. Short sentences and a conversational tone make your content more accessible—and easier for Google to feature.</p> <p>I also recommend updating your content regularly to reflect the latest trends, statistics, or best practices. Fresh content signals to Google that your page remains a go-to source. It can also help you rank for new, popular featured snippets as they emerge.</p> <h2 class="wp-block-heading">7. Monitor Performance and Refine Your Strategy</h2> <p>The work doesn&#8217;t stop once your content is live. You need to keep an eye on the performance and further refine your strategy to make sure you hold onto that spot in featured snippets.</p> <p>You&#8217;ll want to review your analytics so you can monitor impressions, rankings, and CTRs. Use this data to identify which pages are performing well and where there&#8217;s room for improvement.</p> <p>If a snippet isn&#8217;t driving the desired traffic, analyze why. Ask yourself questions like: Could the introduction be more engaging? Is the answer too brief? Do I take too long to answer the question? Test different approaches to find what works for your audience.</p> <h2 class="wp-block-heading">Final Thoughts</h2> <p>There are <a href="https://www.monsterinsights.com/seo-statistics/">over 8.5 billion</a> searches made on Google every day. Featured snippets are a surefire way to capture the attention of some of these people, drive traffic, improve visibility, and build authority. The best part is it&#8217;s not just for big brands or top-tier websites. Anyone with great content that&#8217;s well-optimized can compete.</p> <p>By doing targeted keyword research, structuring your content, and tweaking some of the other strategies outlined today to fit your brand, you&#8217;ll be well on your way to appealing in the search results.</p> <p>There&#8217;s no doubt that it takes time and effort to make it happen, but I&#8217;ve found the results are more than worth it.</p> <p>Now that you know what you need to do to get featured, the next step is to get out there and start optimizing your content!</p> <p></p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/04/03/7-steps-to-optimize-your-content-for-featured-snippets/">7 Steps to Optimize Your Content for Featured Snippets</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F04%2F03%2F7-steps-to-optimize-your-content-for-featured-snippets%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> The Silent Revolution of Private Content-Sharing Platforms https://blog.scoop.it/2025/03/27/the-silent-revolution-of-private-content-sharing-platforms/ Scoop.it Blog urn:uuid:afb934a0-8266-0d88-710d-0e883547b762 Thu, 27 Mar 2025 18:00:00 +0200 <p>Let’s take a look at the growth of private sharing platforms and how you can harness them to curate and create better content. </p> <p>The post <a href="https://blog.scoop.it/2025/03/27/the-silent-revolution-of-private-content-sharing-platforms/">The Silent Revolution of Private Content-Sharing Platforms</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F03%2F27%2Fthe-silent-revolution-of-private-content-sharing-platforms%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="616" src="https://blog.scoop.it/wp-content/uploads/2025/03/Group-39-1024x616.png" alt="The Silent Revolution of Private Content-Sharing Platforms" class="wp-image-24937" srcset="https://blog.scoop.it/wp-content/uploads/2025/03/Group-39-1024x616.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-39-300x180.png 300w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-39-768x462.png 768w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-39-852x512.png 852w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-39.png 1389w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>In a world where oversharing feels like the default, there’s a quiet but profound shift underway. The loud, crowded spaces of Facebook, X, and Instagram are starting to feel too exposed for many users.&nbsp;</p> <p>What’s emerging instead? A silent revolution is driven by private content-sharing platforms designed for smaller, more intimate connections. It’s <a href="https://filestage.io/blog/share-videos-privately/">mostly related to video sharing</a> but has become so much more.&nbsp;</p> <p>Unlike public networks, these platforms cater to people who value authenticity, privacy, and deeper relationships over the fleeting dopamine rush of likes and retweets. Let’s take a look at the growth of these platforms and how you can harness them to curate and create better content.&nbsp;</p> <h2 class="wp-block-heading">Why Are People Leaving Public Spaces?</h2> <p>Social media fatigue isn’t just a buzzword anymore; it’s a global phenomenon that reflects the growing exhaustion users feel from constant digital noise. The American Psychological Association (APA) <a href="https://www.apa.org/monitor/2022/11/strain-media-overload">points out ‘media overload’ as one of the main stress factors</a> in people’s day-to-day lives.</p> <p>In response, people are seeking platforms where they can connect meaningfully without performing for a mass audience. The <a href="https://www.pennmedicine.org/news/news-blog/2019/november/dis-like-how-social-media-feeds-into-perfectionism">mental toll of maintaining a polished public image</a>, paired with privacy concerns, has led many to seek refuge in spaces designed for genuine engagement.</p> <p>Take BeReal, for example. This innovative platform has flipped the social media script entirely by <a href="https://time.com/6167952/how-be-real-app-works/">encouraging users to post a single, unfiltered photo per day</a> within a random two-minute window.&nbsp;</p> <p>The result? Spontaneous, authentic glimpses into everyday life. There are no filters, no perfectly curated feeds, just real moments shared with close friends. Unlike Instagram, where visual perfection reigns supreme, BeReal fosters a sense of vulnerability and honesty rarely seen on mainstream platforms.</p> <h2 class="wp-block-heading">The Psychological Appeal of Private Platforms</h2> <p>At the heart of this shift lies a deeper psychological need for control and authenticity. Public social media platforms often promote curated, idealized versions of reality, which can fuel feelings of inadequacy and anxiety among users.&nbsp;</p> <p>In contrast, private platforms provide a safer space where individuals can express themselves without fear of judgment or performance pressure. Moderators <a href="https://bluetree.digital/topical-maps/">can have ready-made topical maps</a> and steer the discussion in a way where members can relax and talk away.&nbsp;</p> <p>Likewise, the absence of algorithms dictating content visibility means users can engage more intentionally. Instead of chasing likes or followers, users in private spaces focus on meaningful conversations and genuine relationships.&nbsp;</p> <p>For example, private Facebook groups for mental health support or niche hobby communities often foster deep, empathetic connections among members. In fact, they are ideal <a href="https://blog.scoop.it/2023/12/07/original-content-vs-curated-content-which-is-right-for-your-business/">for content curation for those wanting to convey the same message</a>. This sense of belonging, combined with the autonomy to share selectively, empowers users to feel more in control of their digital interactions.</p> <p>Moreover, the slower pace of engagement on private platforms can be a welcome relief from the constant urgency and information overload characteristic of public spaces. It allows users to reflect, engage thoughtfully, and <a href="https://blog.scoop.it/2017/10/09/customer-relationship-and-content-marketing-how-to-make-it-work/">build relationships that aren’t driven by metrics or public validation</a>.</p> <h2 class="wp-block-heading">Best Private Content Sharing Platforms</h2> <p>The rise of private content-sharing platforms isn’t a passing trend; it’s a structural shift in how people engage online. While it’s easy for a platform to be classified as such, I’d like to focus on three standout examples that closely tie into community building too.&nbsp;</p> <h3 class="wp-block-heading">Discord</h3> <p>Originally designed as a communication tool for gamers, <a href="https://growthcurve.co/how-discord-grew-to-hundreds-of-millions-of-users">Discord has since evolved into a multi-functional hub for niche communities</a>. From private investment clubs to exclusive fan groups for YouTubers, Discord allows users to engage through members-only channels, live events, and voice chats.&nbsp;</p> <h3 class="wp-block-heading">Geneva</h3> <p>Designed for community builders, Geneva offers chat rooms, video calls, and event scheduling tailored to niche interest groups. Creators like Emma Chamberlain have used Geneva to <a href="https://hugoinc.com/resources/discord-and-geneva-transforming-brand-communities/">build close-knit communities that allow for authentic engagement </a>far from the algorithm-driven chaos of traditional social media.</p> <h3 class="wp-block-heading">Substack</h3> <p>Substack isn’t just a newsletter platform; it’s a direct-to-audience publishing space where independent voices thrive. Journalists like Heather Cox Richardson have leveraged Substack to bypass traditional media outlets and build loyal subscriber bases around deep-dive content. Unlike fleeting social media posts, Substack prioritizes long-form, thoughtful writing, fostering a sense of intimacy between writers and readers.</p> <h2 class="wp-block-heading">The Business Case for Going Private</h2> <p>Brands are no longer solely chasing vanity metrics like impressions or follower counts—they’re prioritizing authentic, measurable engagement. Besides, having a bespoke platform <a href="https://feedonomics.com/blog/what-is-data-feed-management/">allows for better data feed management</a> and insights. The future of marketing isn’t public virality but the cultivation of smaller, more loyal communities.</p> <p>Take Nike, for example. Rather than focusing on broad-spectrum campaigns, Nike has <a href="https://whop.com/blog/ultimate-sneaker-cook-groups-guide/">benefited from Discord servers, ‘cook groups,’</a> where die-hard sneaker enthusiasts get exclusive early access to new product drops and insider content. This approach not only creates a sense of exclusivity but also strengthens brand loyalty among their most engaged consumers.</p> <p>Similarly, Glossier <a href="https://customerthink.com/5-unique-lessons-from-top-cx-brand-glossier/">has built private Slack channels dedicated to feedback</a> and customer engagement. By fostering dialogue within these smaller groups, the brand gains valuable insights that influence product development and marketing strategies. This shift from mass-market broadcasting to intimate, data-driven interactions allows companies to form deeper relationships with their audience.</p> <h2 class="wp-block-heading">Downsides of Private Content Sharing Platforms&nbsp;</h2> <p>While the appeal of private content-sharing platforms is undeniable, they come with their own set of challenges:</p> <ul class="wp-block-list"> <li><strong>Limited reach</strong>: Unlike platforms like Instagram or X, <a href="https://searchengineland.com/viral-content-research-447988">where virality can amplify content to millions overnight</a>, private spaces inherently restrict exposure. This forces creators to focus on depth over breadth, nurturing meaningful relationships with a smaller but more engaged audience.</li> <li><strong>Lack of automation opportunities</strong>. The more niche and private a community is, the more personal and human you’re expected to be. This means that <a href="https://jenni.ai/paraphrasing-tool">even using a paraphrasing tool</a>, let alone LLMs as a whole, to communicate, will be not only found out but also heavily scrutinized.</li> <li><strong>Moderation complexity</strong>: Private platforms often require a higher level of community management. The relative lack of external scrutiny in private spaces means that harmful content can flourish if not properly moderated. For instance, Telegram has faced significant criticism for hosting extremist groups that exploit the app’s encryption features.</li> <li><strong>Monetization challenges</strong>: While platforms like Patreon offer tools for creators to monetize their content, <a href="https://news.patreon.com/articles/introducing-a-new-patreon">attracting paying subscribers without the visibility that public platforms provide</a> can be difficult. Building a dedicated following in a private setting requires time, consistency, and a clear value proposition.</li> </ul> <h2 class="wp-block-heading">Future Outlook: Are Public Platforms Adapting?</h2> <p>Mainstream platforms are beginning to adapt in response to the growing demand for private spaces. Instagram has expanded its Close Friends feature, allowing users to share more selectively with a curated list. Facebook, once the epitome of mass social sharing, has increasingly pivoted toward promoting Groups and Messenger Rooms for more focused interactions.</p> <p>Even LinkedIn has entered the fray, <a href="https://www.brandwatch.com/blog/linkedin-groups/">enhancing its Groups feature to facilitate specialized discussions</a> among professionals. This move reflects a broader shift toward niche networking, where users can connect over shared interests rather than competing for public visibility.</p> <h2 class="wp-block-heading">Conclusion</h2> <p>The shift toward private content-sharing platforms isn’t just a passing trend; it signals a fundamental redefinition of how we connect online. Platforms like Discord, Geneva, and Substack highlight the value of deeper relationships, authentic conversations, and user-controlled privacy.</p> <p>This silent revolution is creating a digital landscape where meaningful interactions matter more than metrics. As brands, creators, and users continue to embrace private spaces, the future of content sharing will likely prioritize intentionality over virality, depth over breadth, and connection over performance.</p> <p>In this evolving ecosystem, success will belong to those who can foster genuine communities, listen to their audiences, and build spaces where people feel truly seen and heard. The digital age isn’t ending; it’s just becoming more human.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/03/27/the-silent-revolution-of-private-content-sharing-platforms/">The Silent Revolution of Private Content-Sharing Platforms</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F03%2F27%2Fthe-silent-revolution-of-private-content-sharing-platforms%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> 8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication https://blog.scoop.it/2025/03/20/8-golden-rules-of-web-copywriting-how-to-nurture-and-convert-with-smart-communication/ Scoop.it Blog urn:uuid:e99ffa75-d3fd-3ab6-1d98-aa0f7a25ec41 Thu, 20 Mar 2025 18:00:00 +0200 <p>Are you looking to improve your communication efforts to nurture and convert more customers? If so, here are the eight golden rules of web copywriting that will help you reach your goals.</p> <p>The post <a href="https://blog.scoop.it/2025/03/20/8-golden-rules-of-web-copywriting-how-to-nurture-and-convert-with-smart-communication/">8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F03%2F20%2F8-golden-rules-of-web-copywriting-how-to-nurture-and-convert-with-smart-communication%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="630" src="https://blog.scoop.it/wp-content/uploads/2025/03/Group-37-1024x630.png" alt="8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication" class="wp-image-24932" srcset="https://blog.scoop.it/wp-content/uploads/2025/03/Group-37-1024x630.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-37-300x185.png 300w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-37-768x473.png 768w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-37-832x512.png 832w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-37.png 1474w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Web copywriting can be an exceptionally intricate process. And it can take years to perfect your technique. Yet, getting it right holds the key to positioning your brand and products and, consequently, reaching your conversion goals.</p> <p>With this in mind, it&#8217;s no surprise that business owners regularly seek opportunities to outsource the copywriting process. A recent survey from Semrush discovered that<a href="https://www.semrush.com/contentshake/ai-content-marketing-report/"> 67% of businesses</a> used AI tools for content marketing and SEO in 2024. 14% worked with freelancers. And 17% hired in-house writers to produce copy.</p> <p>Yet, despite having access to all of these options, 79% of business owners still had to put on their copywriting hats regularly — whether due to budget constraints or because they wanted the job to be done well.</p> <p>Are you looking to improve <em>your</em> communication efforts to nurture and convert more customers? If so, here are the eight golden rules of web copywriting that will help you reach your goals.</p> <h2 class="wp-block-heading">Keep It Simple</h2> <p>One of the biggest mistakes you can make when writing copy for your website is thinking that complexity, likability, or originality equals conversions. But that couldn&#8217;t be further away from the truth.</p> <p>Sure, beautifully written text <em>can</em> arouse an emotional response from your target audience. It can make your brand stand out. It can even inspire concrete action, but only in the appropriate context (usually toward the bottom of the sales funnel).</p> <p>In most situations, however, simplicity reigns supreme.</p> <p>When trying to engage your target audience — especially for the first time — don&#8217;t try to do it with cutesy messages, metaphors, or wordplay. Instead, tell them what you offer and how that matters to them.</p> <p>For inspiration, check out how<a href="https://eebuyersagent.com.au/"> Eden Emerald Buyers Agent</a> does it. This brand dedicates the entirety of its hero section to telling web visitors — in very simple terms — that its services aim to help prospects find their dream home and save time and money during the purchase process.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeRcoVSGdyeFqeFSx-pTjXCXSsHJRxgRBqReY1GwbYS-b1wXzY_XHlYzM-CKMS0lRGqkdfwugwvzDOr9VLzuN1KHyzlP8nidfUQjZbr61MAbitCNyh1HKSp1gm7HgMUNAP--qyc?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://eebuyersagent.com.au/"><em> </em><em>eebuyersagent.com.au</em></a></p> <p>Note the absence of jargon, figures of speech, and complex sentence structures. Ultimately, EE Buyer&#8217;s Agent knows its target audience consists of regular people. And that means that the best way to help them understand the value of the brand&#8217;s offer is to make it as accessible as possible.</p> <p>Chances are, the same rule applies to your brand as well. Of course, <em>you</em> might be able to get away with slightly more technical language. But that will hugely depend on your<a href="https://blog.scoop.it/2024/07/18/how-to-use-content-segmentation-to-tailor-marketing-campaigns/"> target audience</a> (as well as your prospects&#8217; position in the buyer&#8217;s journey).</p> <p>If you&#8217;re looking to optimize your website copy in a way that will help nurture and convert <em>more</em> leads, err on the side of caution and keep things simple.</p> <h2 class="wp-block-heading">Write for Skimmers and Avoid Walls of Text</h2> <p>Another easy copywriting hack you can implement to any of your web pages (or other digital distribution channels, for that matter) is to break up walls of text into smaller, more manageable sections.</p> <p>The reason this tactic works is simple. People<a href="https://www.nngroup.com/articles/how-people-read-online/"> don&#8217;t usually read text word-for-word</a> when consuming online content. Instead, they skim and scan pages until their eyes land on a keyword or section that appears relevant to their experience. They do this according to specific reading patterns. And they often form their reading behavior around multimedia content, prioritizing images over text.</p> <p>So, how can you use this knowledge to improve your website copy&#8217;s ability to nurture and convert customers?</p> <p>Well, one thing you can do is adapt your page layouts to align with this type of behavior.</p> <p>Break up walls of text with headings. Use images and multimedia to aid comprehension and prevent fatigue. And use formatting (such as bulleted lists) to facilitate content understanding.</p> <p>For example, check out how <a href="https://www.topview.ai/">Topview</a> does it on its<a href="https://burrow.com/shift-fabric/sleeper-sofa"> </a>homepage. Knowing that complex product descriptions often go ignored, this brand optimizes its copy for quick scanning. It uses formatting and imagery to visually highlight keyword phrases.&nbsp;</p> <p>Each text section is short and to the point &#8211; ideal for visitors at the top end of the funnel who are not quite invested enough to read through reams of descriptive text to find out of the product is right for them.</p> <p><em></em><em><br></em><em>Source: </em><a href="https://www.topview.ai/"><em>topview.ai</em></a></p> <p>The great news is that you can easily apply these principles to your website. Even something as simple as shortening the sentences and paragraphs in your web copy can go a long way in improving readability and accessibility, making it far easier for web visitors to extract value from your content.</p> <h2 class="wp-block-heading">Address Conversion Obstacles and USPs Early</h2> <p>Today&#8217;s consumers have almost unlimited choices. And they want the best of the best — regarding price, quality, <em>and</em> convenience.</p> <p>So, if you want to use web copy to convert prospects into loyal customers of your brand, you have to convince them that your product or service genuinely <em>is</em> the best solution to their needs. And you need to do that quickly, considering that the average adult has an<a href="https://www.sambarecovery.com/rehab-blog/average-human-attention-span-statistics"> attention span of 8.25 seconds</a>.</p> <p>To do this, highlight everything that makes your brand better than the alternatives. And address any potential conversion barriers that could cause web visitors to choose your competitors.</p> <p>The great news is that you can do this by crafting simple yet alluring USPs that remove common conversion obstacles.</p> <p>By using copy to remove your target audience&#8217;s worries about shopping with your brand, you can effectively position your solutions as the best option in the market. Plus, you can elevate web visitors&#8217; chances of converting into customers, potentially shortening the sales cycle.</p> <p>The key to getting it right? Keep it short, engaging, and simple. And explore opportunities to supplement the power of words with visuals.</p> <p>For inspiration on how to do this, check out<a href="https://extcabinets.com/"> EXT Cabinets</a>. Knowing that visuals elevate text, this brand backs up its core promises with trust badges inside and below the hero header. These 2-3 word statements differentiate EXT&#8217;s offer from that of its competitors. They remove common buyer concerns. Finally, they establish attractive selling points early in the buyer&#8217;s journey, maximizing the chances of web visitors becoming customers.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXefK7qX7Nur0lZ_vWr1kcrj4iMiYiNzbzUBdxS3SUNNZaQds7EHU9NpGcL1Gh5835GRNRUaU3YNqHnbenhc5faTo-HB9Fu3j-8RP1GxzrN-a0kKhb5PmTY65wRzhAu_VPY9E9x3DA?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://extcabinets.com/"><em> </em><em>extcabinets.com</em></a></p> <h2 class="wp-block-heading">Focus on Benefits, Not Features</h2> <p>What do consumers want from brands?</p> <p>Research shows that they want a<a href="https://www.forbes.com/sites/shephyken/2024/04/14/the-personalized-customer-experience-customers-want-you-to-know-them/"> personalized, hyper-relevant experience</a> that makes them feel seen, valued, and special.</p> <p>So, if you&#8217;re trying to elevate the effectiveness of your web copy at nurturing and converting leads, it&#8217;s a good idea to adopt a customer-first approach.</p> <p>After all, the most effective copy doesn&#8217;t just describe your products in a way that positions them as high-quality. Instead, your copywriting goal (no matter your distribution channel) should be to demonstrate why your offer represents the best choice <em>for the person evaluating your offer</em>.</p> <p>A great way to accomplish this effect is to approach the copywriting process by prioritizing user benefits over product features.</p> <p>By investing in copy that deeply resonates with your prospects, you can make it far easier for them to understand your offer&#8217;s value. You can encourage them to imagine themselves using your products or services. And you can even awaken an emotional response to the idea of interacting with your solutions.</p> <p>For inspiration, check out how UF PRO does it on its<a href="https://ufpro.com/tactical-jackets/rain-jackets/storm-chaser-windbreaker-jacket"> Storm Chaser</a> product page. Instead of describing the materials it uses to achieve waterproofness, the brand focuses on how those materials affect the wearer — they allow free, comfortable movement in changing conditions.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd5Skrurtuu6PBItYtPr75HP7mEfOVsqOQ_HRZlMZqMz5lk_Je21AL1hIkXavG6C44nBEIVt46JU9dStxi1m-do1MaJ9CI_PumT-o3PkRF3roO0g5f1PL_Tu8URKPdAitTb5Hfb?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://ufpro.com/tactical-jackets/rain-jackets/storm-chaser-windbreaker-jacket"><em> </em><em>ufpro.com</em></a></p> <h2 class="wp-block-heading">Make Measurable Promises&nbsp;</h2> <p>We have established that shoppers respond to relevant, benefit-oriented copy better than to generic claims.&nbsp;</p> <p>However, if you&#8217;re looking for web copywriting tips that can help you elevate conversions, consider adding a dose of measurability to how you describe benefits.</p> <p>Consumers want solutions that work. And they&#8217;re willing to pay extra if it means a higher level of effectiveness. According to a 2023 survey,<a href="https://www.euromonitor.com/press/press-releases/nov-2023/85-of-consumers-would-pay-more-for-beauty-products-with-proven-benefits-euromonitor-international"> 85% of people</a> would pay more for beauty products with proven benefits.</p> <p>With this in mind, when producing copy for your digital channels, try supporting your value propositions with data — like statistics or figures — that backs your claims.</p> <p>This approach will help web visitors visualize the outcomes they could secure by investing in your products. It will also put your prospects into a mental state where they&#8217;re more likely to be receptive to your messaging.</p> <p>For instance, SaaS brands do this marvelously by using percentages to prove their benefit as a metric.</p> <p>If you check out the<a href="https://www.ada.cx/"> ADA</a> homepage, you&#8217;ll see that the brand shows off stats to communicate user benefits. Then, it takes a step further by highlighting case studies that cite real-world results regarding the effects of using the solution.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe7dHC5nfceILi9Pp11EjSmS0potw2MZy1qJ6mGw3D-uw6XUZ76gW2085eio3D63DxhUwe13irw2v-z03gUCzc-i2gFaQ2tksK7n5WTk3KGNu64FAny_Heb19lnWJsXMXWGZlNZ6w?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://www.ada.cx/"><em> </em><em>ada.cx</em></a></p> <p>Or, if you&#8217;re looking for inspiration on implementing this tactic for your service brand, check out<a href="https://davidchristensenlaw.com/"> Christensen Law</a>. This business clearly states the amount of money it has won for clients in court cases, using these figures to establish its ability to successfully solve its target audience&#8217;s pain points.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdLwnT6Jqr31L-H1If8JGJ7Tw-usgKLPei7pFlp0mErrVGYHUzxlW8_CfPrZgCtw8bKzxgTgtTDaV5uoKpPVKb0zJaENzSW5Zf5pMm5RDXWcM21bWvTgVF0O67UDHdMLUWGXj-raQ?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://davidchristensenlaw.com/"><em> </em><em>davidchristensenlaw.com</em></a></p> <h2 class="wp-block-heading">Let Existing Customers Do the Talking</h2> <p>Of course, if you want to maximize the conversion potential of your web copy, it&#8217;s a good idea to let your existing customers do the talking — at least from time to time.</p> <p>After all,<a href="https://www.prnewswire.com/news-releases/new-report-finds-authentic-user-generated-content-most-trustworthy-301729865.html"> research</a> has shown that user-generated content performs much better than branded resources in building trust and transparency. So, if you want to guarantee your website copy helps your conversion efforts, consider giving the podium to your satisfied customers.</p> <p>By incorporating<a href="https://blog.scoop.it/2024/11/21/social-proof-basics-and-beyond-how-to-get-the-most-out-of-customer-feedback/"> social proof content</a> in your digital footprint — simple reviews, detailed testimonials, personal customer stories, or in-depth case studies — you can present web visitors with real-world data regarding the effectiveness of your solutions.</p> <p>Plus, you can assist them during the evaluation stage of the buyer&#8217;s journey, seeing that they&#8217;re likely to actively seek out this type of content when researching your products.</p> <p>In addition to the well-established, standard methods of displaying social proof on your website, it&#8217;s also a good idea to showcase user-generated copy on your other digital channels. This distribution tactic maximizes the visibility of the content, allowing your brand to engage prospects even before they&#8217;ve entered the buyer&#8217;s journey. Check out how <a href="https://matomo.org/">Matomo</a> did it in the example below.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcf_HBT2nh1t0IoF2ygiEiGfBt6Ei5yJ9fk3MXH9WjiEryoGF1pRBsjqSu5aoYK1BQAuI--5vvJuNU8MHaDyVR9tr0DToLYM1-MO-aMCWfuz0S08ICjWFA-_g2kTz_fUwrhJsJY?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://www.facebook.com/Matomo.org/posts/pfbid06BvnbEhURMGamUZigUD8TztNq2MT6zADH32X4b5G3mFaawdMgzh8GuoMrWumyCZSl?rdid=NBycGruYHboFs9fX"><em> </em><em>facebook.com</em></a></p> <h2 class="wp-block-heading">CTA Labels Need to Empower Your Visitor</h2> <p>Calls to action are some of the most commonly overlooked elements of web copywriting.</p> <p>Sure, a standard &#8220;buy now&#8221; or &#8220;learn more&#8221; message <em>can</em> drive conversions. However, expert copywriters know that inspiring consumer action takes much more than a few overused phrases.</p> <p>Essentially, persuading web visitors (or readers) to convert takes two things. Firstly, you need to attract web visitors&#8217; attention to the CTA element you want them to interact with. Secondly, you need to convince them that the value you offer is more prominent than the safety of <em>not</em> taking action.</p> <p>Now, simply adhering to the<a href="https://blog.scoop.it/2016/01/04/makes-people-click-13-ways-write-irresistible-calls-action/?__hstc=196495347.b67907baa412a6822f358da91b5f8b42.1736035200162.1736035200163.1736035200164.1&amp;__hssc=196495347.2.1736035200165&amp;__hsfp=38884120"> best practices of crafting CTAs</a> will do the trick regarding the first step. But if you want your website copy to be genuinely effective at inspiring consumer action, you <em>will</em> have to adopt an approach that empowers your visitors.</p> <p>By creating CTA messaging that puts your audience in control of their buyer&#8217;s journey, you&#8217;ll encourage them to visualize the results of converting with your brand. This copywriting trick can also establish a direct connection between user action and received value, helping your prospects see that they are the key to making their aspirations come true.</p> <p>Check out how<a href="https://www.realestateskills.com/"> Real Estate Skills</a> does it. By employing non-standard CTA copy like &#8220;Yes, I want to attend the free webinar,&#8221; the brand turns web visitors from passive observers into main characters in a narrative. This automatically makes web visitors more inclined to take action. Plus, it makes them feel important, which is a great way to encourage a positive emotional connection to the brand and its offer.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfTukJwqP3AnbM02HmOakoU_q_C2MT3-__nhN_G71_mQ3atEgCeIrcyiMMg97EUdHrF5bf77fAhbZ0T4R0NQ3d2x-ZAvRjAOGD6tcIMzFtrBsR6QFqpwBiyvbeL6YsVyRvGMtORZg?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://www.realestateskills.com/"><em> </em><em>realestateskills.com</em></a></p> <h2 class="wp-block-heading">Accompany Your Sales Copy with Imagery That Reinforces Its Message</h2> <p>Finally, as you explore methods to elevate the effectiveness of your web copy in nurturing and converting customers, don&#8217;t forget that words are powerful. But a picture is worth a thousand words.</p> <p>In fact, research has shown time and again that humans respond more quickly and powerfully to visuals than text. Moreover, the emotional impact of an image can directly<a href="https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2017.02261/full"> affect buying behavior</a>. If you want your copy to sell, consider accompanying it with relevant imagery that supports your value propositions by triggering a desired emotional response.</p> <p>For an example of how to do this, check out<a href="https://www.sopranovillas.com/"> SopranoVillas</a>. Knowing that its audience seeks luxurious travel experiences, this brand complements its homepage copy with aspirational visuals showing off stunning locations that elicit an aspirational (even FOMO) response among web visitors.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfWVnRJwIxNE_lbAL5ZOmfldNAyvEtEEhhq_7RiDHlUPrK3xX_z3Fuhrmg0cQnAKVbyxaJdQs67Q1_qFY2ZnCvOyFJZ5KUUkt90_O3y3_VRb2lfz4qimbaMp1I2ZudLdo83clrsXg?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://www.sopranovillas.com/"><em> </em><em>sopranovillas.com</em></a></p> <p>Or take inspiration from<a href="https://www.wework.com/"> WeWork</a>. Knowing its target audience needs simple solutions to complex workspace problems, it regularly includes images next to its value propositions. What stands out about this brand&#8217;s approach is that each photo includes happy social presences, automatically associating WeWork&#8217;s offer with success and positioning them as the ideal solution to a frustrating pain point.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfYIFdhWC3EhFqqLslteHvHjpTdo3Hr5po-B-KSCpa6VLuVlykTPTsuXrHbPNCJjhh0H6GqQOK1b_l43UwKueYkUM0H45snvyhjW9Jk684EsSqreqCPxiTLkjQQV8XVScmXluJ1sg?key=7KdrYgsvSO7_LJ5izChyfiWa" alt=""/></figure> <p><em>Source:</em><a href="https://www.wework.com/"><em> </em><em>wework.com</em></a></p> <h2 class="wp-block-heading">Final Thoughts</h2> <p>Even though it takes practice to get it right, web copywriting doesn&#8217;t have to be difficult. In fact, by adhering to the eight simple rules outlined in this guide, you&#8217;re guaranteed to see positive results.</p> <p>Of course, to maximize your site&#8217;s chances of inspiring web visitors to convert, you&#8217;ll need to align your messaging with your audience&#8217;s wants, needs, and priorities.</p> <p>So, before you get down to writing, do your best to research your prospects. Identify their pain points, concerns, and aspirations. Explore ways to craft copy that will help them see you offer a solution and inspire them to act.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/03/20/8-golden-rules-of-web-copywriting-how-to-nurture-and-convert-with-smart-communication/">8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication</a> appeared first on <a href="https:// 7 Steps to Determine Authentic User-Generated Content (UGC) https://blog.scoop.it/2025/03/06/7-steps-to-determine-authentic-user-generated-content-ugc/ Scoop.it Blog urn:uuid:83c73056-cd77-a8f4-810e-cc29443be014 Thu, 06 Mar 2025 19:00:00 +0200 <p>Discover seven easy steps that will help you determine authentic user-generated content.</p> <p>The post <a href="https://blog.scoop.it/2025/03/06/7-steps-to-determine-authentic-user-generated-content-ugc/">7 Steps to Determine Authentic User-Generated Content (UGC)</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F03%2F06%2F7-steps-to-determine-authentic-user-generated-content-ugc%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="614" src="https://blog.scoop.it/wp-content/uploads/2025/03/Group-33-1024x614.png" alt="7 Steps to Determine Authentic User-Generated Content (UGC)" class="wp-image-24928" srcset="https://blog.scoop.it/wp-content/uploads/2025/03/Group-33-1024x614.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-33-300x180.png 300w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-33-768x460.png 768w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-33-855x512.png 855w, https://blog.scoop.it/wp-content/uploads/2025/03/Group-33.png 1417w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Leveraging user-generated content is a proven tactic to generate awareness about your brand and generate traction online.</p> <p>Here, it’s not you promoting your solutions and justifying why the intended audience should prefer you over other alternatives.</p> <p>It’s the users of your products or services sharing their experiences and convincing others to take your solutions for a spin.</p> <p>Even when people share their negative experiences, the insights help you identify the room for improvement and ensure consistent product development.</p> <p>However, not all user-generated content is legitimate. So, before using it, you must assess its authenticity.</p> <p>In this article, we will mention the seven easy steps for you that will help you determine authentic user-generated content.</p> <h2 class="wp-block-heading"><strong>What is User-Generated Content?</strong></h2> <p>Before we dive into the details, let’s talk about <a href="https://blog.scoop.it/2022/03/01/top-5-types-of-user-generated-content-for-your-marketing-strategy/">user-generated content</a> first for those who are not familiar with the concept.</p> <p>User-generated content influences the buying decisions of <a href="https://optinmonster.com/user-generated-content/">79%</a> of people. It’s the type of content that the target audience produces for the respective brands.</p> <p>The creators of this content are people who have interacted with the brand in one way or another or the users of its products or services.</p> <p>User-generated content generally encompasses people’s experiences. These experiences may represent different stages of the <a href="https://thrivethemes.com/what-is-the-buyers-journey/">buyer’s journey</a>.</p> <p>The UGC may favor the brands, but it can also affect their reputation, as the customer experiences can be positive or negative.</p> <p>Even though people consider user-generated content to be the most authentic, brands should verify the credibility of information before using it.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeXI7JV4yZro0BF5XRB2phhR92UEjs3KjzWKvwI1zTPv4XHFKgUB-8QqQh_nvmj7wZPIGeM-k1Ilu-kF7TUE7m-43YAJn45AcGT_jJLzvxArKAGH9-s7jxV0TvMjIHFHMWwR8iIug?key=yis7Uj0N3Bj2p3ljHhD6bzqi" alt=""/></figure> <p><a href="https://wisernotify.com/blog/ugc-stats/">Source</a></p> <p>Spreading information from unreliable sources may do more harm than good and severely affect a brand’s reputation.</p> <h2 class="wp-block-heading"><strong>Importance of Authenticating User-Generated Content</strong></h2> <p>User-generated content may not always come from your customers. Your competitors can hire people to spread misinformation about your brand.</p> <p>They may onboard agencies and launch negative <a href="https://blog.wishpond.com/post/115675436975/5-outstanding-marketing-campaigns-you-can-run-without-a-developer">marketing campaigns</a> to tarnish your brand’s image in the industry.</p> <p>Furthermore, people may also spread false information about you just for fun or because of a personal agenda.</p> <p>They may publish negative reviews and testimonials using fake profiles to ruin the name you’ve made for yourself.</p> <p>Even genuine user-generated content may encompass inaccurate facts or details. Therefore, you should authenticate UGC before using it to <a href="https://rafflepress.com/how-to-drive-traffic-to-your-website/">drive more traffic</a>.</p> <h2 class="wp-block-heading"><strong>Steps to Authenticate User-Generated Content</strong></h2> <p>Now that you know how critical it is to validate user-generated content, let’s go through the steps of the authentication process.</p> <ol class="wp-block-list"> <li><strong>Explore Relevant Channels for Information</strong></li> </ol> <p>The first step to authenticate user-generated content is to identify relevant sources of information.</p> <p>The intended audience may leverage diverse platforms to publish their reviews about your products or services and share their experiences. These platforms include social media apps, <a href="https://blog.scoop.it/2020/08/04/how-to-grow-and-engage-a-community-on-social-media-with-content/">online communities</a>, review websites, and so on.</p> <p>To get started with UGC authentication, you should select the platforms that your audience prefers. It helps you access relevant information with ease.</p> <p>Due to an overwhelming increase in content consumption through social media, it may be safe to assume that your customers will likely pick the social media platforms they prefer to post their reviews.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd6eEQB28Ge4BxGxL--3565YuKqs-C9VdLfl2IlhGRsvCTHTCmqQzQjjgbY0qFAsqa27jhGgQaWfgj6VButhlA7bhghk8wozD5PthD9cRVcqrqYFDnWbd1CRfL0YTDub_h_VCC_?key=yis7Uj0N3Bj2p3ljHhD6bzqi" alt=""/></figure> <p><a href="https://nestify.io/blog/top-ugc-content-platforms/">Source</a></p> <p>However, you should not eliminate the possibility of your audience leveraging third-party platforms other than social media to talk about their interactions with your brand. On a separate note, conducting your own <a href="https://pointerpro.com/blog/5-questions-for-measuring-customer-satisfaction">customer satisfaction surveys</a> can help you get a sense of what you might expect to find elsewhere online too.&nbsp;</p> <ol start="2" class="wp-block-list"> <li><strong>Access User-Generated Content</strong></li> </ol> <p>Once you have identified the platforms that your audience may prefer to share their stories, the next step is to access user-generated content. It may be a daunting activity to find relevant threads among millions of discussions initiated on a daily basis.</p> <p>Tracking your brand mentions may do the trick. You can consider using <a href="https://mention.com/en/blog/social-listening-tools/">social listening solutions or tools</a> that help you assess audience sentiment to keep an eye on relevant discussions and explore potential UGC.</p> <ol start="3" class="wp-block-list"> <li><strong>Locate the Content Creator</strong></li> </ol> <p>The next step for you to consider is to locate the content creators and verify their identity. A lot of people publish reviews or testimonials through fake accounts, which puts a huge question mark on the credibility of the content.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdeqy6SjxVWu1eoW-xSYh4uUEmQRek7ziaQvcXsvq-a60DNJDxeWiADKDKzwx7xouB_sX8kVUtn4toEsB6F-RHFyhvSgvKsCbv2AJeq5q-z3Hc86a0e00tEhEkQcqvDesTkBxIZKw?key=yis7Uj0N3Bj2p3ljHhD6bzqi" alt=""/></figure> <p><a href="https://backlinko.com/online-review-stats">Source</a></p> <p>If you choose to leverage UGC, you must ensure that the creator publishes the content through a legitimate ID.</p> <p>Knowing the content creator’s identity makes it easier for you to decide if the information available is credible or misleading.</p> <ol start="4" class="wp-block-list"> <li><strong>Verify the Information Source</strong></li> </ol> <p>When you use the content published by someone else, you must verify the authenticity of the information source.</p> <p>User-generated content does not always encompass first-hand experience. Sometimes, people just conduct their research and share their opinions about respective brands.</p> <p>In this case, you must identify the <a href="https://www.cognism.com/blog/data-sourcing-tips-sales-marketing-success">information source</a> that the intended audience used to create content and verify its legitimacy.</p> <p>In situations where people claim to be the users of your products or services and share their experiences, you must verify whether or not their claims to be the users of your solutions are accurate.</p> <ol start="5" class="wp-block-list"> <li><strong>Validate Context</strong></li> </ol> <p>User-generated content may not always be factually accurate. Even when people share genuine reviews or testimonials, there’s still room for error.</p> <p>For example, a user may claim that your solutions may not have certain features or capabilities. Now, it may be true. However, it may also be possible that they simply haven’t explored those features when using the solutions you offer.</p> <p>So, you can’t take everything they say at face value. You need to cross-reference what the users say with other credible sources of information to fact-check user-generated content before shortlisting it to fuel your <a href="https://trustpulse.com/2023/09/01/social-proof/">social proof</a>.</p> <ol start="6" class="wp-block-list"> <li><strong>Conduct Technical Analysis</strong></li> </ol> <p>You may need to conduct technical analysis when user-generated content is a bit more sophisticated than reviews, testimonials, or review posts.</p> <p>People can use technology to create manipulative <a href="https://simpleshow.com/blog/the-power-of-visual-content-7-effective-ways-to-boost-your-seo-strategy/">visual content</a>, which may require image or video analysis.</p> <p>You can conduct technical analysis yourself if you’re familiar with digital forensics techniques. If not, you can decide to onboard an expert and take their help to assess the content’s credibility.</p> <ol start="7" class="wp-block-list"> <li><strong>Crowdsource UGC Verification</strong></li> </ol> <p>It’s another verification technique to <a href="https://blog.scoop.it/2020/09/08/building-content-in-a-fake-news-world-fact-checking/">fact-check content</a> and assess its credibility. The only difference is that you let the public verify the information for you.</p> <p>You can leverage online communities like Reddit and other relevant platforms to validate the information, enabling people to vet the user-generated content for you.</p> <h2 class="wp-block-heading"><strong>Final Words</strong></h2> <p>There you have it: the seven easy steps to determine authentic user-generated content for social proof.</p> <p>The smart use of UGC allows you to get more eyeballs and capture quality leads for your sales funnel. However, you need to be careful when leveraging user-generated content as social proof.</p> <p>The reputation of your brand is at stake. So, you wouldn’t want to spread factually inaccurate information about you.</p> <p>User-generated content also helps you improve your solutions and ensure continuous improvement. By validating the UGC, you can effectively uncover the pain points of your audience and make necessary adjustments to the solutions you offer.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/03/06/7-steps-to-determine-authentic-user-generated-content-ugc/">7 Steps to Determine Authentic User-Generated Content (UGC)</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F03%2F06%2F7-steps-to-determine-authentic-user-generated-content-ugc%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> How Can Google AI Help Marketers Reach Potential Customers https://blog.scoop.it/2025/02/27/how-can-google-ai-help-marketers-reach-potential-customers/ Scoop.it Blog urn:uuid:0513652f-aea0-b51d-8b0f-6bfa78049b96 Thu, 27 Feb 2025 19:00:00 +0200 <p>Discover the best ways to prepare for AI-driven marketing.</p> <p>The post <a href="https://blog.scoop.it/2025/02/27/how-can-google-ai-help-marketers-reach-potential-customers/">How Can Google AI Help Marketers Reach Potential Customers</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F02%2F27%2Fhow-can-google-ai-help-marketers-reach-potential-customers%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> <figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="614" src="https://blog.scoop.it/wp-content/uploads/2025/02/Group-29-1024x614.png" alt="How Can Google AI Help Marketers Reach Potential Customers" class="wp-image-24924" srcset="https://blog.scoop.it/wp-content/uploads/2025/02/Group-29-1024x614.png 1024w, https://blog.scoop.it/wp-content/uploads/2025/02/Group-29-300x180.png 300w, https://blog.scoop.it/wp-content/uploads/2025/02/Group-29-768x460.png 768w, https://blog.scoop.it/wp-content/uploads/2025/02/Group-29-855x512.png 855w, https://blog.scoop.it/wp-content/uploads/2025/02/Group-29.png 1417w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p>Google AI is a crucial element in the future of marketing. While the technology&#8217;s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively?</p> <p>Google AI Overviews have become immensely popular recently. They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.</p> <p>From refining search strategies to unlocking insights hidden deep in data, mastering Google AI Overviews is no longer optional. It’s your ticket to staying ahead in the market. Now, the question is how to tailor the content to feature in the Google AI Overviews.</p> <p>According to SEO experts, several indispensable factors affect your brand&#8217;s visibility in Google AI overviews. Preparing now can enhance visibility. Here are the best ways to prepare for AI-driven marketing.</p> <h2 class="wp-block-heading">What are Google AI Overviews?</h2> <p>Google AI Overviews are concise, context-rich answers at the top of the Google search results page. They are produced after a comprehensive AI analysis of multiple cited sources on the web.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeaJPhzZlh9kmrjwcIXAacoQyZJ411b2Mtu7cCq8OcaZTMDOijLA5ujTqNjpit_IMKVLirhtbxKagUrCurpAnb8qx8CYcr-n31C6rFr7LZ5dc5L3BEVjbKEjft-ew3gmZUxCEf61w?key=eJBuz7P-TzlpboY4wW9dPm7B" alt=""/></figure> <p>As of now, <a href="https://seranking.com/blog/google-ai-overviews-research/">only 8.71% of keywords</a> have AI Overviews. Therefore, you need to check out many factors to see your content in the Google AI overviews.</p> <p>From the B2B marketing perspective, Google AI Overviews emphasizes creating authoritative, user-focused content to capture visibility in these AI overviews.</p> <p>By understanding how Google AI Overviews prioritize relevance and intent, marketers can optimize their B2B<strong> </strong>SaaS marketing strategy to connect with potential customers.</p> <h2 class="wp-block-heading">The Impact of Google AI Overviews on Organic Search</h2> <p>To understand how Google AI helps marketers reach potential customers, it is crucial to determine the impact of AI overviews on organic search. Right now, it goes both ways!</p> <h3 class="wp-block-heading">Aspect 1: It negatively affects organic search results.</h3> <p>With AI Overviews, Google is on the way to prioritizing valuable, high-quality content for the audience. Hence, websites ranking at the top of the Google <a href="https://outreachdesk.com/blog/what-is-serps/">SERPs</a> based on relevant keywords can expect a dip in traffic.</p> <p>According to the words of Robert Hammers, Founder of <a href="https://hammerslawfirm.com/">Hammers Law Firm</a>, moreover, as the possibility of zero-click searches increases, there will be a discernable dip in organic traffic. To be accurate, it will be <a href="https://www.brandignity.com/2023/10/google-sge-impact-organic-rankings/">around 30%</a>.</p> <h3 class="wp-block-heading">Aspect 2: It promotes valuable, high-quality content.</h3> <p>We know that Google AI Overviews also promote valuable content. Therefore, B2B SaaS businesses can use Google AI for content marketing. As per stats, <a href="https://seranking.com/blog/google-ai-overviews-research/">84.72% of the Google AIOs</a> link to one of the results in the top 10 SERPs. Hence, if your content is valuable, it could be eligible for the AIO appearance.</p> <h2 class="wp-block-heading">How Can Google AI Help Marketers Reach Potential Customers | Preparing for Google AI Overviews!</h2> <p>So, how can Google AI help marketers reach potential customers? Preparing for Google AIOs is the best way to do so. First, it is on top, and you will be unstoppable if you focus on your SEO.</p> <p>Here are some organic ways to make it to the Google AI Overviews:</p> <ol class="wp-block-list"> <li>Create Authentic and Expert Content</li> </ol> <p>Google AI Overviews prioritize content demonstrating expertise, authority, and trustworthiness (E-E-A-T). Hence, B2B SaaS marketers must focus on creating authentic content on specific topics and establishing their topical authority.</p> <p>Furthermore, you must provide in-depth insights, case studies, and thought leadership content to build credibility. Your content should align with the audience’s intent, answer key questions, and highlight your SaaS product’s unique value. Here is a checklist for producing authentic and expert content:</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdewxY1JUbmAoeluqwg0G9bQQAn2cKsmo4Xyzu9lwpoA9Mw6yTZBJbyMLLG5GYxIvXa0_ay6By8Dmc_r-Jfxtch8wLImz6g_atJyMkuq1TuulbIxCHoJU1an1zTFMYB1ApbtBZCPg?key=eJBuz7P-TzlpboY4wW9dPm7B" alt=""/></figure> <p>Besides quality content, we also focus on integrating high-quality, contextual images and videos into the content. Make sure to optimize them according to SEO practices.</p> <ol start="2" class="wp-block-list"> <li>Leverage Multimedia Content</li> </ol> <p>Google likes to include specific content types in its AIOs, such as lists, concise descriptions, images, and videos. Google AIOs have featured pictures and videos in photosite search queries in the past year. For example, if you search “how to remove stains” on Google, you will see an image in the AIOs.</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdPdOwPdjkh2Z5qTW2UkUgu3fZZNvAful3OrDt5ZUh_E_ggjNr-nBwK5NEd967PsE4PchoEfFG6cnqQ2a0G1_Q1D3_yAyspA3cIisiL_1aSIjhF5Fo7H4GERH8k6FtniTG0OfJMiA?key=eJBuz7P-TzlpboY4wW9dPm7B" alt=""/></figure> <p>If you refine the query “How to remove stains from clothes,” you will get a video link:</p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdloKutCvL4fsCNMwmzk5S-qFUIced-1uIAqKLwDqjc0AcF3ZlwQyk50bFL8qIbffiulEfBBnhYDgY_pisVcHM5YJMPRMxN1iY_-p0N90Hzi23dPFFQhtbzk3xg-TeZ5haKe2liVQ?key=eJBuz7P-TzlpboY4wW9dPm7B" alt=""/></figure> <p>Hence, B2B SaaS marketers can use relevant and contextual images and videos in their content. They should also ensure the photos and videos are optimized for long, detailed queries and the latest SEO practices.</p> <ol start="3" class="wp-block-list"> <li>Optimize for Featured Snippets</li> </ol> <p>According to research conducted by <a href="https://seranking.com/blog/google-ai-overviews-research/">SE Ranking</a>, when a featured snippet and AIO appear together, their source matches in 62% of the searches. This proves that there is a link between the two. Moreover, it is another opportunity for marketers to strengthen their B2B SaaS growth marketing process.</p> <p>Marketers can prepare for Google AIOs by following these helpful tips to create featured snippets.</p> <ul class="wp-block-list"> <li>Use formats like “What is Google AI” in the heading for definition searches.</li> <li>Use tables, bullets, and numbers to show list content with HTML tags.</li> <li>Include a video in your content for a specific query and upload it to YouTube.</li> </ul> <ol start="4" class="wp-block-list"> <li>Focus on More Detailed Search Queries</li> </ol> <p>While Google AIO answers search queries, middle- and bottom-level queries suffer. This creates an opportunity for B2B SaaS marketers to create content around more detailed queries.</p> <p>For example, searching for “<a href="https://lawrank.com/best-seo-companies-for-lawyers/">best SEO companies for lawyers</a>” yields more organic results than searching for “SEO for law firms.”</p> <p>As per research, the number of words in your query affects the possibility of featuring in an AOI. The more words, the more the probability to feature in AOI. Therefore, optimize for queries with more words and relevant keywords.</p> <ol start="5" class="wp-block-list"> <li>Enhance Technical SEO</li> </ol> <p>Quality content is one thing, and SEO is another. Producing good content is only helpful if Google can find it. Technical <a href="https://www.seohero.io/seo/">SEO</a> ensures that Google finds your content quickly.</p> <p>For B2B SaaS marketers, it is crucial to enhance technical SEO, which includes improving speed, visibility, and mobile-friendliness. These tips to improve technical SEO will help you prepare your content for Google AIOs.</p> <ul class="wp-block-list"> <li>Create an SEO-friendly site architecture so all website pages are 2-3 clicks away.</li> <li>Send an XML sitemap to Google to inform what pages your website has and where to find them.</li> <li>Use canonical and no index tags carefully wherever needed.</li> <li>Find and fix duplicate content pages, if any.</li> <li>Improve the website speed by compressing high-quality images, using a CDN, and minifying HTML and JavaScript files.</li> </ul> <p>These steps to fix and enhance technical SEO will help Google crawl your website quickly and find the content. Furthermore, it will be eligible for Google AIOs.</p> <ol start="6" class="wp-block-list"> <li>Optimize Title Tags</li> </ol> <p>Title tags are the first thing that will strengthen your claim in the Google AIOs and SERPs. However, there are some key things to remember while writing title tags.</p> <ul class="wp-block-list"> <li>Mind the length of the title tag, between 50-60 words.</li> <li>Use the primary or target keyword at the beginning of the title.</li> <li>Avoid keyword stuffing and repetitive keywords.</li> <li>Avoid all caps and use symbols instead of words wherever possible.</li> </ul> <p>Optimized title tags, meta-descriptions, blog titles, URL slugs, and other elements can increase your chances of appearing in Google AIOs.</p> <ol start="7" class="wp-block-list"> <li>Maintain Your Online Brand Reputation</li> </ol> <p>Your brand&#8217;s online reputation is one of the deciding factors for Google AIO visibility. Google picks your brand mentions from various third-party sources to feature them in AIOs. These can include SaaS product reviews, product details, etc.</p> <p>Whatever pops up in the AI Overviews will define your brand&#8217;s online reputation. Therefore, you have to take some necessary steps to establish the authority and credibility of your brand. Here are some of those necessary steps!&nbsp;</p> <ul class="wp-block-list"> <li>Provide essential content specific to your brand, such as the “About Us” page.</li> <li>Check and ensure high-quality backlinks to your website from third-party sites.</li> <li>Request your loyal customers to leave reviews on social media and your website.</li> <li>Communicate critical information about your business via schema markup.</li> <li>Manage negative reviews on your website and social media.</li> </ul> <p>Holger Sindbaek, the owner of<a href="https://worldofcardgames.com/"> World of Card Games</a>, says, “Managing our online reputation isn’t just about responding to reviews—it’s about ensuring Google’s AI understands and highlights our brand as trustworthy and relevant. With AI Overviews, Google scans everything from player reviews to mentions across the web, which can either boost or hurt your visibility. By leveraging structured data like schema markup and securing quality backlinks, we help Google recognize our credibility. This proactive approach allows us to avoid negative feedback and maintain a consistent, positive presence in the AI Overviews, directly influencing how potential players find and trust us.”</p> <ol start="8" class="wp-block-list"> <li>Monitor Your Website Presence in AI Overviews </li> </ol> <p>It is excellent that your website is featured in the Google AI Overviews. But this is not it. Like organic SEO, you must keep working on your website performance and content. That will ensure Google that your website has the content the users are looking for and that they do not bounce back.</p> <p>“SEO is never a one-time and it’s a done job,” said Craig Rosenbaum, Founder of <a href="https://www.rosenbaumnylaw.com/">Rosenbaum &amp; Rosenbaum</a>. “If you want to figure out what works for your site and your competitors, and better understand your traffic sources, use the best tools like Google Analytics or SE Ranking (more advanced) to evaluate your presence in AI Overviews.”</p> <p>Moreover, keep a close eye on updating the content and your website structure to hold your fort in the Google AIOs.</p> <h2 class="wp-block-heading">Conclusion</h2> <p>So, how can Google AI help marketers reach potential customers?</p> <p>Some B2B SaaS marketers might find Google AI overviews unreasonable because they affect organic traffic. However, Google is trying to promote valuable content through AI overviews and its new SEO update. The Google AI Overviews are experimental right now, so this is the perfect time to leverage them.</p> <p>Harness the power of Google AIOs by putting the described methods into action. On top of that, focus on SEO, too, as Google AIOs are a part of the top SERPs. The more you work on your product content and website performance, the more likely you will be to reach potential customers.</p> <span id="pty_trigger"></span><p>The post <a href="https://blog.scoop.it/2025/02/27/how-can-google-ai-help-marketers-reach-potential-customers/">How Can Google AI Help Marketers Reach Potential Customers</a> appeared first on <a href="https://blog.scoop.it">Scoop.it Blog</a>.</p> <img src="http://track.hubspot.com/__ptq.gif?a=515791&k=14&bu=https%3A%2F%2Fblog.scoop.it&r=https%3A%2F%2Fblog.scoop.it%2F2025%2F02%2F27%2Fhow-can-google-ai-help-marketers-reach-potential-customers%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="https://blog.scoop.it/feed/" width="1" height="1" border="0" align="right"/> Coaches: Attend my FREE training at fullfocus.co/lessons https://www.youtube.com/shorts/kFnCn8RtUjA Michael Hyatt urn:uuid:0eb5976b-2129-618d-3ecb-99a641f7445c Sat, 01 Feb 2025 20:24:52 +0200 How to Maximize the Market Value of Your Business in 8 Steps https://www.youtube.com/shorts/O5ukpAD1AkQ Michael Hyatt urn:uuid:617931b2-b963-61fd-e76e-e764b7500510 Mon, 27 Jan 2025 02:29:19 +0200 How to Build Trust with Your Coaching Clients https://www.youtube.com/watch?v=JzO1t1-iDto Michael Hyatt urn:uuid:1499e98e-a1bf-3809-0b1c-bbb4cbbfff3b Fri, 24 May 2024 20:03:48 +0300 Revolutionize Your Coaching Sessions with These 6 Powerful Questions https://www.youtube.com/watch?v=3_nD3Q8RssM Michael Hyatt urn:uuid:c190fd61-0800-c864-5d25-4008758f4caa Fri, 10 May 2024 21:12:45 +0300 From Burnout to Balance https://www.youtube.com/watch?v=gCBA5vb3U1c Michael Hyatt urn:uuid:3a346bf2-defe-34f7-ded0-4e2f6e4bc17a Thu, 15 Jun 2023 16:42:34 +0300 https://www.pinterest.com/pin/1087760116233177879/ Beat Digital urn:uuid:1f7e8926-4867-62a1-182f-1ad238d53df0 Thu, 11 May 2023 20:59:33 +0300 <a href="https://www.pinterest.com/pin/1087760116233177879/"><img src="https://i.pinimg.com/236x/03/b4/9d/03b49d237fd45a2136055185a747228f.jpg"></a> — Clique na Imagem/Pin para BAIXAR — Pack Instagram - Pack Canva, psd e cdr - PET SHOP - Artes Editáveis. Pacote de Artes para redes sociais PET SHOP ~ Pack Instagram PET SHOP. Download de Artes de PET SHOP para editar e usar. São centenas de Imagens, fon https://www.pinterest.com/pin/1087760116232052284/ Beat Digital urn:uuid:4e796fb0-334a-6fa6-4ba9-67c8998349fe Mon, 27 Mar 2023 16:07:38 +0300 <a href="https://www.pinterest.com/pin/1087760116232052284/"><img src="https://i.pinimg.com/236x/67/df/64/67df645f0fb3b45263bb3b28e5039783.jpg"></a>— Clique na Imagem/Pin para BAIXAR — Pack Instagram - Pack Canva, psd e cdr - PET SHOP - Artes Editáveis. Pacote de Artes para redes sociais PET SHOP ~ Pack Instagram PET SHOP. Download de Artes de PET SHOP para editar e usar. São centenas de Imagens, fontes e templates customizáveis para facilitar seu NEGÓCIO! Economize tempo e dinheiro usando layouts prontos, organizados e editáveis. 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