Content Marketing Feed 3

Digital Marketing Institute Podcast | #117 Influencer Marketing - the Influencer

Fri, 06 Jun 2025 19:12:04 +0300

Digital Marketing Institute Podcast | #116 Influencer Marketing - the Marketer

Tue, 03 Jun 2025 19:20:59 +0300

Digital Marketing Institute Podcast | #111 Making Smarter Marketing Decisions with Clickstream Data

Tue, 03 Jun 2025 19:17:34 +0300

Digital Marketing Institute Podcast | #112 Why Community Matters More than Followers

Tue, 03 Jun 2025 19:17:27 +0300

Digital Marketing Institute Podcast | #113 The Expert's Guide to Amazon Ads

Tue, 03 Jun 2025 19:17:19 +0300

Digital Marketing Institute Podcast | #114 The Rise of Sustainable Marketing

Tue, 03 Jun 2025 19:16:59 +0300

Digital Marketing Institute Podcast | #115 How to Go to Network (Not Market)

Tue, 03 Jun 2025 19:16:52 +0300

Digital Marketing Institute | Diane Rodriguez

Fri, 16 May 2025 16:53:35 +0300

Digital Marketing Institute | Student Success Simon

Fri, 16 May 2025 16:48:54 +0300

Digital Marketing Institute | Fiona

Fri, 16 May 2025 16:48:11 +0300

Digital Marketing Institute | Martherita

Fri, 16 May 2025 16:47:42 +0300

DMI Real Career Stories - Advisor on Sustainable Marketing

Fri, 18 Apr 2025 19:56:18 +0300

DMI Real Career Stories - Tech Founder & Data Storyteller

Thu, 10 Apr 2025 13:18:43 +0300

How Higher Colleges of Technology (HCT) UAE benefit from the partnership and DMI Accreditation.

Mon, 24 Mar 2025 12:24:22 +0200

DMI Real Career Stories - Entrepreneur to Fractional CMO

Thu, 13 Mar 2025 17:41:52 +0200

The Biggest Challenges With Executing Account-Based Marketing Programs

Wed, 29 Jul 2020 17:00:00 +0300

The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase. Go to the full version at MarketingProfs

Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

Wed, 29 Jul 2020 17:00:00 +0300

Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations. Go to the full version at MarketingProfs

Marcomms Is Different From Crisis Comms: Here's How to Handle Crises

Wed, 29 Jul 2020 16:00:00 +0300

Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis--and you don't have years to retrain--here's how to handle a ... Go to the full version at MarketingProfs

How COVID-19 Is Affecting the B2B Exhibition Industry

Tue, 28 Jul 2020 17:00:00 +0300

Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR). Go to the full version at MarketingProfs

21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]

Tue, 28 Jul 2020 17:00:00 +0300

Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth. Go to the full version at MarketingProfs

Outsourcing Content Marketing? Here's How to Make That Partnership Successful

Tue, 28 Jul 2020 17:00:00 +0300

Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here's practical advice for doing that. Go to the full version at MarketingProfs

A 12-Step Checklist for Creating Good Website Content [Infographic]

Thu, 23 Jul 2020 17:00:00 +0300

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Go to the full version at MarketingProfs

Turn Training Into Fun and Games (Literally): LevelEx CEO Sam Glassenberg on Marketing Smarts [Podcast]

Thu, 23 Jul 2020 17:00:00 +0300

Sam Glassenberg, founder and CEO of videogame company LevelEx, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more. Go to the full version at MarketingProfs

SEO Keyword Strategy for B2B Content Development

Thu, 23 Jul 2020 17:00:00 +0300

Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right. Go to the full version at MarketingProfs

Mastering the Content Lifecycle: The Key to Transforming Your Customer Experience

Thu, 23 Jul 2020 17:00:00 +0300

In a world where personalized customer experiences are now expected as standard, where does that leave brands and their marketers? The time has come to master our content lifecycle and fuel personalized experiences. And here's the key to doing that. Go to the full version at MarketingProfs

How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates

Wed, 22 Jul 2020 17:00:00 +0300

Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce. Go to the full version at MarketingProfs

Three Tips to Automate Your Content and Campaigns but Not Alienate Customers and Brand Fans

Wed, 22 Jul 2020 17:00:00 +0300

Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips. Go to the full version at MarketingProfs

Three Ways to Make Your Digital Event as Engaging and Effective as In-Person

Wed, 22 Jul 2020 17:00:00 +0300

As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help. Go to the full version at MarketingProfs

Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics

Tue, 21 Jul 2020 17:00:00 +0300

Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. Go to the full version at MarketingProfs

Boost Your Sales With Strategic Gifting [Infographic]

Tue, 21 Jul 2020 17:00:00 +0300

Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation. Go to the full version at MarketingProfs

Five B2B Marketing Strategies for Pandemic Survival and Beyond

Tue, 21 Jul 2020 17:00:00 +0300

You know what's not only extremely short-sighted but also potentially disastrous? Assuming the current public-health crisis is a temporary pause in business-as-usual. You can't afford to wait for "it" to pass. To put yourself in a better position now and down the road, try these five strategies. Go to the full version at MarketingProfs

Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]

Thu, 16 Jul 2020 17:00:00 +0300

Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. Go to the full version at MarketingProfs

How B2B Leaders Can Improve Lead Generation in Their Organizations

Thu, 16 Jul 2020 17:00:00 +0300

Lead gen is responsible for one of your company's most valuable assets--customers. But establishing an effective lead generation process is no small feat. To create a process that yields high ROI demands contribution and investment from the leadership team. Here's how, exactly. Go to the full version at MarketingProfs

The Most Essential Skills for Aspiring Marketers

Wed, 15 Jul 2020 17:00:00 +0300

Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research from SparkToro. Go to the full version at MarketingProfs

Five Steps for Leading Email Marketing Through Change and Crisis

Wed, 15 Jul 2020 17:00:00 +0300

What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps. Go to the full version at MarketingProfs

Three Easy Ways to Use LinkedIn Sales Navigator for Marketing

Wed, 15 Jul 2020 17:00:00 +0300

Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps. Go to the full version at MarketingProfs

The Most Common SEO Mistakes on Websites [Infographic]

Tue, 14 Jul 2020 17:00:00 +0300

The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker. Go to the full version at MarketingProfs

How to Use Empathy in Your B2B Brand Storytelling

Tue, 14 Jul 2020 17:00:00 +0300

Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here's what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Go to the full version at MarketingProfs

Lessons Learned From Turning an Event Virtual in 19 Days

Tue, 14 Jul 2020 17:00:00 +0300

Marketers are accustomed to a changing environment--from algorithm updates to new acquisition channels and technology. Even so, the widespread cancellation of live events made even experienced professionals take a deep breath and rethink their strategies. But it can be done. Go to the full version at MarketingProfs

The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast]

Thu, 09 Jul 2020 17:00:00 +0300

Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes. Go to the full version at MarketingProfs

Here’s a rundown of the most important social proof elements to consider adding to your website. via @rajnijjer: https://www.searchenginejournal.com/social-proof-types/318667/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-nig

Wed, 03 Jun 2020 14:36:59 +0300

Here’s a rundown of the most important social proof elements to consider adding to your website. via @rajnijjer: https://www.searchenginejournal.com/social-proof-types/318667/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #SMM #SocialMediaMarketing #DigitalMarketing

Here are seven social media listening tools that can help your brand be more successful socially and in business. : https://www.searchenginejournal.com/social-media-monitoring-tools-awario/275255/?utm_source=twitter.com&utm_medium=social&utm_campaign=twi

Wed, 03 Jun 2020 14:07:00 +0300

Here are seven social media listening tools that can help your brand be more successful socially and in business. : https://www.searchenginejournal.com/social-media-monitoring-tools-awario/275255/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #SMM #SocialMediaMarketing #DigitalMarketing

Looking to get ahead of the competition? Leverage cloud data to win new clients, generate leads, get automated SEO and PPC insights, and more. via @octoboard: https://www.searchenginejournal.com/octoboard-win-seo-ppc-save-money-doing-it/370334/?utm_sourc

Wed, 03 Jun 2020 14:00:38 +0300

Looking to get ahead of the competition? Leverage cloud data to win new clients, generate leads, get automated SEO and PPC insights, and more. via @octoboard: https://www.searchenginejournal.com/octoboard-win-seo-ppc-save-money-doing-it/370334/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-nextday … #SEO #SearchEngineOptimization #DigitalMarketing

Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions. via @ashleymadhatter: https://www.searchenginejournal.com/outsource-social-media-marketing/269533/?utm_source=twitter.com&utm_medium

Wed, 03 Jun 2020 13:36:46 +0300

Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions. via @ashleymadhatter: https://www.searchenginejournal.com/outsource-social-media-marketing/269533/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #SMM #SocialMediaMarketing #Career #CareerAdvice #DigitalMarketing

How to Use Ego Bait Content to Attract Links & Generate Leads via @seocopychick: https://www.searchenginejournal.com/link-building-guide/ego-bait-content/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #SEO #SearchEn

Wed, 03 Jun 2020 13:06:47 +0300

How to Use Ego Bait Content to Attract Links & Generate Leads via @seocopychick: https://www.searchenginejournal.com/link-building-guide/ego-bait-content/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #SEO #SearchEngineOptimization #DigitalMarketing pic.twitter.com/OmKeqDKv0h

Bing updated their backlink tool. Now it reports competitor backlinks. via @martinibuster, @BingWMC: https://www.searchenginejournal.com/bing-backlink-research-tool/371054/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-nextda

Wed, 03 Jun 2020 12:17:35 +0300

Bing updated their backlink tool. Now it reports competitor backlinks. via @martinibuster, @BingWMC: https://www.searchenginejournal.com/bing-backlink-research-tool/371054/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-nextday … #SEO #SearchEngineOptimization #DigitalMarketing #Bing @Bing

Google might use our emotional reactions to search results from our smartphone camera to influence the rankings of WebPages. via @bill_slawski: https://www.searchenginejournal.com/google-emotions-smartphone-camera/318237/?utm_source=twitter.com&utm_mediu

Wed, 03 Jun 2020 11:36:45 +0300

Google might use our emotional reactions to search results from our smartphone camera to influence the rankings of WebPages. via @bill_slawski: https://www.searchenginejournal.com/google-emotions-smartphone-camera/318237/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #SEO #SearchEngineOptimization #DigitalMarketing #Google #HeyGoogle @Google

Here's how you can create a data-driven content marketing strategy to increase your conversions. via @Manish_Analyst: https://www.searchenginejournal.com/data-driven-content-strategy-tips-increase-conversions/300693/?utm_source=twitter.com&utm_medium=soc

Wed, 03 Jun 2020 11:06:46 +0300

Here's how you can create a data-driven content marketing strategy to increase your conversions. via @Manish_Analyst: https://www.searchenginejournal.com/data-driven-content-strategy-tips-increase-conversions/300693/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #contentmarketing #contentstrategy #DigitalMarketing

Here are 25 of the biggest warning signs that you might be dealing with a client from hell. via @MaddyOsman: https://www.searchenginejournal.com/client-from-hell-warning-signs/248639/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-pub

Wed, 03 Jun 2020 10:36:43 +0300

Here are 25 of the biggest warning signs that you might be dealing with a client from hell. via @MaddyOsman: https://www.searchenginejournal.com/client-from-hell-warning-signs/248639/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish-night … #Career #CareerAdvice #DigitalMarketing

We surpassed our goal! Thank you to all you lovely people! We our community! https://twitter.com/MrDannyGoodwin/status/1267963339193417735 …pic.twitter.com/6NL2qv2SwQ

Wed, 03 Jun 2020 04:40:49 +0300

We surpassed our goal! Thank you to all you lovely people! We our community! https://twitter.com/MrDannyGoodwin/status/1267963339193417735 … pic.twitter.com/6NL2qv2SwQ